CoTalks by Kubb&co

If you're looking for a brilliant mind, you've found it with Dr. Kenneth Stanley, this week's guest on the Social Media Sucks Podcast!  Dr. Stanley has a Wikipedia page, if you'd like the laundry list of incredible things he's been a part of, but to give you a quick overview, he's known for his work in AI, specifically with Uber AI, OpenAI, and now Maven, an AI-powered social media network. After the episode, go pick up his book, Why Greatness Cannot Be Planned: The Myth of the Objective, with Joel Lehman.  Wikipedia: https://en.wikipedia.org/wiki/Kenneth_Stanley Maven: https://www.heymaven.com It was a pleasure listening to him talk about it all and we're sure you'll have just as many goosebumps as we did throughout. Enjoy and find even more links to explore, below!    Useful links Podcast: http://www.kubbco.com/podcast  Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://youtu.be/YU57FpaDNLI Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

On today's episode, we talked with Andy Pearson, VP of Creative for Liquid Death. We talk about everything from how Andy won a future Cannes Lion before knowing what it was, to what creativity looks like through the eyes of one of the most interesting brands in the world. No matter if you're a fan of Liquid Death, Andy, or marketing in general, there's something for everyone in this one. Have comments or questions? Send them here or directly on the website! Useful links Podcast: http://www.kubbco.com/podcast Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk  YouTube podcast: https://youtu.be/Dvb4ltGb1g0  Social Brief Newsletter (Social media news weekly): https://www.kubbco.com/newsletter 

On today's episode, we dive into the scary world of social media conspiracy theories. The big question that we heard over and over again was whether the platforms listening to everything we do or not. Are they reading our email? Tracking our location? Just how deep down the rabbit hole do they go to get what they need? We'll be adding a few special guests over the next few months, so stay tuned and follow us on social for hints, previews, and even your opportunity to join us on the episode. All links can be found below.   "Hosts" - Chris Kubbernus - Jason Donnelly "Guests" Phill Tarling JT Curtis Emily Sue Smith Alison Whou Bonnie Miller Søren Jensen Johannes Kristoffersen Jordan Scheltgen Nicholas Wetaz Anders Gregers Sørensen Saadia Whitehead Julien Crespin Roland Illes Mads Viksnins hashtagmarisa stonehampress Alex Flo Alie Anonymous Useful links: Website: http://www.kubbco.com/podcast Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Newsletter (The Feed): https://bit.ly/3I68D6g

In this episode of the Social Media Sucks Podcast, we're talking about artificial intelligence and social media! Many of the guests on this episode think that AI is a tool, but a few are scared about what's to come. Where do you sit on the fence?  Our next episode is going to be centered on social media conspiracy theories. Is your phone listening to everything you say? Is Mark a robot? Is TikTok tracking your keystrokes? You tell us!  We'd love you to be on our next episode, comment here with your thoughts or head to the website to submit them directly to us.  "Hosts" Chris Kubbernus Jason Donnelly "Guests" Sage Lucero David Juul Ledstrup Pandora Young Rick Lawson Søren Borgstrøm kotryna.kurt coachdomcosta jesse_simon jayhuntofficial getselfbelief drewmoon5 muddygnomes the_tranquil_warrior paintpenclpaper Useful links Website: http://www.kubbco.com/podcast Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Newsletter (The Feed): https://bit.ly/3I68D6g 

In this episode, we respond to comments, videos, audio, emails, and more from 22 submissions! TWENTY-TWO! All about what stresses our community about social media, what they're worried about, what problems there are, and where we're headed. As a sneak peek, our next episode will be all about artificial intelligence! Looking forward to hearing everyone's thoughts on it! "Hosts" Chris Kubbernus - Jason Donnelly  "Guests" behindtheshadez - _lorriklassen - Rob Coe - Jose Rosado - Jasper - Andronikos - Luwam - Amanda Cross - Coldplungecolorado - Paul Weber - Joseph Quattrone - Jordan Scheltgen - Vlad Adrian Iancu - carsont_90 - yuzhyu - simsekshoots - Robert Siddle - HungryDane - thebalanceguru - d.a.sugrue - Alvin Lundgren - Derek Thompson  Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

We have an exciting guest today, someone who's not just mastered the advertising game, but has reshaped it. He is a challenge-seeker and an unforgettable creative force. Meet Kevin Lynch. Kevin Lynch is a former Oatly creative director. He recently founded The Wrong Agency, a creative consultancy that probably no one will ever hire. His richness of experience spans from the vibrant markets of the Asia Pacific to the competitive arenas of the West. Today, he's here to tell us his story, share his wisdom, and tickle our creative sides.  In this episode, learn about: What kind of creativity creates buzz and brand What pitfalls to avoid when pushing boundaries How to define your voice  

In this episode of the "Social Media Sucks" podcast by Kubbco, we dive deep into the world of content creation with Lukas Kaiser, the Senior Vice President of Content at Westbrook Media. With a rich background spanning from SNL to Comedy Central, Lukas shares his insights on staying current in the ever-evolving social media landscape, crafting engaging content for diverse audiences, and navigating the challenges of the entertainment industry. Whether you're a content creator, marketer, or just curious about the behind-the-scenes of big-name talents like Will Smith and Jada Pinkett Smith, this episode is packed with invaluable takeaways. Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo  LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog YouTube podcast: https://bit.ly/3K1suVr

Rasmus Frølund Thomsen, a skilled professional with extensive experience in e-commerce strategy, marketing tech, and online marketing, including SEO, SEM, and Affiliate marketing, joins us on the pod as we talk E-Commerce and Customer Data. In this episode, find out: Why customer data is important and how to control it better Why some brands are failing in e-commerce and what they can do to solve their challenges How to upsell to customers and retain them for longer Why marketers need to be more data-savvy Find Rasmus at https://fact.dk/ or his social media https://www.linkedin.com/in/rasmusthomsen/  Learn more about our social media agency Kubbco at www.kubbco.com 

Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand. And how to get the product to break into the mainstream bigger markets across Europe and North America. Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog

In this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark. Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries, while Arla Foods is a Danish-Swedish cooperative, dairy producer, and distributor. The partnership involves an in-house marketing agency in Viby, where Dennis has been in his position for nearly 3 years. He accumulated knowledge from creative agencies and years of experience in marketing and communications from the field. He invites us into the marriage of these two giants and explains the unique challenges he tackles on a daily basis, and some of their methods to resolve problems leveraging their holistic understanding of business, marketing, and communication to maintain the premium image of Starbucks in the Danish landscape.   Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog YouTube podcast: https://www.youtube.com/watch?v=g_tcBQtjkQ0 

We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark.  Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams.  He joined the Telenor team in Denmark two and a half years ago. Telenor is one of the largest telecommunications companies worldwide, with over 172 million subscribers, while being the second largest in the Danish market in terms of market share. Anders explains the company's current marketing approach which enables them to remain relevant and top-of-mind in a highly competitive environment, with over 14 companies competing for industry relevance in Denmark.  As budgets have been squeezed due to the recent global market conditions in the post-pandemic era, unique difficulties emerge which require high-level optimization and problem-solving skills. He also talks about the future and how he sees the industry developing in the coming years, based on technological advancements and consumer trends, and gives his predictions about the “Metaverse”.

In this episode, we sit down with marketing expert Charlotte Høgh Damgaard from the Carlsberg Group and take a deep dive into the complicated world of marketing alcoholic beverages. Charlotte is the Head of Marketing at Carlsberg's Alcohol-Free Beer, Cider & Cocktails Department in Denmark. She is a marketing specialist with over 8 years of experience working with the Carlsberg Group. Her contributions to the company include communication material and strategy for brands like Guinness, Grinbergen, and Kronenberg. Here's what you'll learn: How does an alcohol brand balance selling to bars, restaurants and events and selling to the consumer? How does a large beverage brand use Data to do better marketing? When too much data can become a problem What are the challenges with social media and regulations? How the growing non-alcohol segment is growing and the marketing challenges of it? How to get the right channel mix?  Carlsberg is the world's largest brewing company, with a presence in over 150 markets worldwide, and over 50% market share in Denmark. A beverage company at this scale has its own unique challenges, including country-specific regulations and limited access to certain media channels. Carlsberg's core values demand that promoting alcohol has to come with the caveat of responsible consumption. The company sells to retailers but markets to end consumers, which puts them in a difficult spot when it comes to communication strategies. Their selection of products includes soft drinks, ciders, cocktails, and most importantly: beers.  Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog

On today's episode we sat down with Sebastian Lillelund, Marketing Manager at POWER, and Joakim Sigvardt, E-commerce Manager at POWER, and unpacked a crucial topic - How to get all elements of your marketing aligned and working towards the same goals. They shared their experience building the POWER brand from the ground up and where they focus their attention on today. We covered social media, live streaming, live shopping, authentic marketing, and much much much much more... Tune in and don't forget to subscribe.

Brands are flubbing Liveshopping BIG time! Our podcast episode will show you how to nix your Liveshopping issues and take it to a whole new level in 2023. Yu Zhao and Chris Kubbernus enjoyed an eye-opening hour with Tim Frank Andersen, co-founder and Chairman of Liveshopper. We delved deep into how retail brands can finally stop giving away their customer data to Facebook, TikTok, YouTube, etc., and hone in on an intense connection through Liveshopping—critical listening for all retail brand marketers out there! Find out more about Liveshopper and liveshopping. Discover more about social media agency Kubbco.

L'Oréal, the world's leading beauty brand was awarded in 2019 for the 10th time as one of the World's Most Ethical Companies. They've positioned themselves as an inclusive beauty brand focusing on diversity, transparency, and authenticity in a social landscape where being canceled is one negative comment away. How do they do it? What does it look like regarding campaigns, brand reputation management, positioning, and customer segmentation? To answer all these valid questions, we have L'Oréal Nordic Digital Media Manager Shirley Nordenskiöld with us where we'll also uncover the following... The no-photoshop trend. Nordic brands are behind in community management. The worst thing about social media. L'Oréal's brand positioning strategy. Making the world a better place vs. selling products. Shirley's cat reached 25K followers on social. Thank you for listening to the Social Media Sucks podcast

We had the honor of having Jacob Weinreich on the Social Media Sucks Podcast Jacob Weinreich was awarded the CMO of the year in 2021. And in this episode, we talk about the TV transformation and how viewers' behavior changed over time.  People moved from traditional media to social media. Considering that transformation, how can TV2 still make timeless campaigns and influence people's behavior? 

In this episode, we deep dive into how a brand can make influential campaigns and change its reputation. Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Media Newsletter (Social media news weekly): https://bit.ly/3I68D6g

Do you remember the Virtual Reality craze of the early 2010s? Well, technology is getting better by the day, and if you are like most businesses, you probably have no idea how to leverage it to your advantage.    Katrine Konyher, Business Developer and Marketing Specialist of Khora, a Virtual Reality Production company, tells us how businesses of all industries can use VR and AR to boost sales, create more immersive experiences for customers, and go viral on social media. She also describes how brands like IKEA reduced returns by applying Augmented Reality to their online sales process, and how the technology opens up new avenues for medical research and enables therapies we never thought were possible.    Be sure to listen in if you want to learn more about:   How brands already take advantage of AR/VR New opportunities created by the technology Cyber Space and Metaverse applications How to utilize True 360-degree experiences Snapchat filters that make a difference How IKEA changed the way we view online shopping AR-enabled sustainability in fashion What does VR mean to healthcare professionals   Our guest is accompanied by Yu Zhao and Chris Kubbernus, CEO of Kubbco.Thank you for listening to the Social Media Sucks Podcast.  

Do you know your audience? Better yet, do you even know yourself? Businesses should be able to answer these questions to survive and position themselves for long-term success. Kathrine Weicker, the latest guest of the Social Media Sucks Podcast, is a Business Consultant with over 20 years of experience in three different countries. She tells us about the problems creative businesses face in the 21st Century, and how they can differentiate themselves in oversaturated environments. With the consumer expectations of today, willingness to change while preserving the company's identity is not just nice-to-have, but essential. Kathrine also talks about market conditions, the importance of failure, customer loyalty, post-pandemic cultural shifts and behavioral changes. Your customers expect passion and quality, but they also expect a “why” behind your products. Without a clear communication strategy around your brand, you are unlikely to succeed in the cruel world of modern-day consumerism.Be sure to tune in to the Podcast if you want to learn more about:   Which trends are influencing Creative businesses in 2022 The most crucial ingredients for success When is the right time to seek help and why How did Covid-19 change the landscape of Retail businesses Why did customers gain more control over business decisions How can industries adapt to changes in the environment What happens to creatives when communication channels disappear Our guest is accompanied by Yu Zhao and Hawra Hashem.Thank you for listening to the Social Media Sucks Podcast.   Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media newsletter): https://bit.ly/3I68D6g

What happens if your mission, as a company, is to help reduce traffic congestion and have a positive climate impact… and people use your cars to get to their transatlantic flight nice and early?    In this video, Steffen Frølund, GreenMobility's Chief Marketing Officer, discusses their social media strategy and how they tailor content to different audience segments. They also emphasize the importance of data-driven decision-making, experimentation, and evolution to stay ahead of the curve.   Questions, questions, and more questions were answered today, here are some of the best ones:   How can you find a creative approach to advertising cars? How can you communicate about your environmental commitments without sounding like everyone else? What are some advantages and problems of a Public Listed company? How many stakeholders do you need to change a lightbulb? What's happening with TikTok's growth?  GreenMobility is on a mission to reduce traffic congestion and promote sustainability by providing an efficient car-sharing platform. The platform helps connect drivers with vehicles, making it easy for anyone to get around town without having to own a car. Thousands of trips are made each day through their platform, and they're committed to continuing to grow and improve their service.   GreenMobility operates a platform for efficient free-float carsharing in multiple European cities. Their electric cars have been available in Copenhagen since 2016, and today they have hundreds of cars across several cities. The concept offers an attractive mobility service that makes transportation easy, convenient, and cheap for users.   Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

If you win, you get likes. If you lose, your audience ignores you. How do you market a sports brand on social media when next week's content is determined by the outcome of 90 minutes on the field? On the other foot, you have a loyal fanbase as followers who (almost) no matter what, stand in your corner. The club works as a media platform, casts players for campaigns, pitches new ideas to sponsors, and feeds multiple channels with high-quality content. How do they maintain a healthy balance between football and business? The trick is to take data and statistics from game days and use them to monetize the fanbase. It works on social, as well as in business.    Catch this episode if you want to hear more about:  ⚽️ Social trends sports brands can tap into ⚽️ How data helps you get to know your fans ⚽️ Why Chris calls the club a mini-agency  ⚽️ Why merch is essential  ⚽️ How F.C. Copenhagen became a lifestyle brand   We have Mads Jefsen, Marketing Director at F.C. Copenhagen, who will guide us through the ups and downs of marketing a football club. And yes, we're talking about soccer for all of you Americans listening.  F.C. Copenhagen has over 580K followers on social, has won the Danish Super League 14 times, qualifies yearly for the Champions League, and reached the UEFA Europa League quarter-finals in 2019/20. The club also partners with international brands like Carlsberg, Adidas, Audi, and Unibet.    Happy podcasting!    Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g   This episode was recorded on 2022.08.04

  Do tires fuel your creativity machine? Nah, most consumers find it a little tiring... Trying to market a low-interest product like tires to consumers with zero interest can be a challenge. Yet, Continental tells stories from the road like no other that consumers relate to and engage with. The company takes consumer behavior and observations into their digital marketing strategy successfully builds brand awareness and engage the audience. The million-dollar question is – how do they do it?    Casper Neumann Svanemose, Marketing Director at Continental lets us in the front seat of how an automotive company does purpose-driven marketing.    Other pit stops on the podcast:  How you work with storylines A thousand puns about hats What curiosity does to a marketer  The BTS story of the campaign “Share the Road”  What safety is for drivers and cyclists   Creating empathy so the SoMe comments explode   Enjoy the ride and thank you for listening to the Social Media Sucks podcast

Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel.    Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We've invited Henrik Spandet, international expert in sales and marketing with +30 years of experience, to guide us through the digital evolution of sales and marketing and how we've reached a scenario where physical and online don't have to compete but can build on top of each other.    Give this episode a listen if you want to  Learn what a multi-brand environment is  Hear how you effectively enter a new market  Discover the interplay between physical and online stores Use social media as a sales tool  Tap into showrooming and webrooming  Gain some insights into Omni-channel   Bring knowledge from an expert into your business    Thank you for listening to the Social Media Sucks podcast

What's in style this season for fashion brands on social media? Beyond the Y2K style that is. Together with Henrik Eppers, owner of multiple fashion brands and lecturer at Copenhagen School of Design and Technology we'll dive into the role of social media in the fashion industry. We uncover the interplay of social media and the fashion industry, how they influence one another to change culture and trends, and where we're headed in the future. Prepare to get the answers to 

In this episode of the Social Media Sucks podcast, we're discussing the benefits and different approaches to SOCIAL SELLING. A not-so-new but still untapped marketing strategy where employees' expertise is the "ad" and their personal network the audience. Our guest, Laura Erdem, Account Executive from the B2B revenue attribution platform Dreamdata, shares tips and tricks on how she grew her personal following on LinkedIn by implementing social selling. At the same time, she created more inbound leads that led to new customers for the company. Win-win for both “brands”.      You should give this a listen if you want to learn more about:   what social selling is NOT.   the difference between traditional cold calling and social selling.  what a zombie sale is.  the rise of B2B influencer marketing.  how management should handle social selling.  the benefits of training your employees in social selling.   how social selling generates sales.  how you improve your personal brand on LinkedIn.  As always our guest is accompanied by the charismatic hosts, Yu Zhao and Christ Kubbernus.     Thank you for listening!    Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g  

What is great social media content? How do you generate thumb-stopping social media content ideas? And what do you need to build an amazing social media content strategy – one that's sure to achieve the right kind of response from exactly the people who most need to engage with your content and brand? There may be no better person to put those questions to than Kubbco's very own Chief Creative Officer, Emils Lukasevics. Emils Lukasevics guested this episode of the Social Media Sucks podcast to share his thoughts and experience from a career dedicated to creating content for social media and other channels – from small documentaries to community-building SoMe campaigns for major international brands. Tap into this long-awaited episode brimming with data, advice and fascinating shout-outs. And sample Emils' many personal highlights collected as a result of studying brands who set the standard for, and reliably put out the best social media content. Thank you for listening to the Social Media Sucks podcast. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

How does a heritage brand live on social media? In this episode of the Social Media Sucks podcast, we have Maja Fabech, Head of Social Media and Influencers at Matas with us. And if you don't live in Denmark, you're probably wondering what Matas is? Matas is an institution when it comes to beauty and health products. The audience is as versatile as the product catalog, the in-store customer experience is a trademark and the company date back to 1949. So what can this 73-year-old brand teach us about social media strategy? The answer is… A LOT.    Matas has become a huge success on TikTok with its insightful, creative and relatable content that resonates with both Gen Z and boomers. The brand is also an inspiration for utilizing the social platforms' shopping features in its social media strategy. In this episode, we go behind the scenes to discuss how a heritage brand lives (and thrives) on social media.     Give this episode a listen if you want to learn about: How you grow your social media team TikTok production VS. other content production  How to be diverse without being overly cringe  Matas impressive TikTok saga  Streamlining the in-store experience with social commerce  Ideating and creating content for social media  Gen Z humor, is it that different?  Create synergy between platforms  Matas in-house TikTok stars  How to listen to your social media community   Alongside Maja Fabech, we have the brilliant duo Yu Zhao and Chris Kubbernus.    Thank you for listening to the Social Media Sucks podcast

Malthe Cederborg, CMO at Miinto, guested this episode of the Social Media Sucks podcast to talk about social media commerce, luxury fashion retail, paid social media and why you need a strong social media strategy to run a modern retail e-business. This episode is for anyone with an interest in content creation and marketing strategies for social media. As the conversation shows, Malthe is a knowledgeable speaker about everything from social media ads and social commerce to, say, Instagram paid promotion, paid advertising on Facebook and social media KPIs. Although his tenure at Miinto has only just entered its sixth year, Malthe has got his finger squarely on the pulse of social media ecommerce and the luxury fashion industry. The wealth of actionable knowhow he brings to this conversation is sure to benefit anyone looking to reach, target and inspire their social media audiences. Thank you for listening!   Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g 

Should all brands join TikTok? What is the most successful TikTok marketing strategy? And how to go viral on TikTok as a brand? For a business, it might seem like a big step to join the platform known for its dancing teenage girls, but TikTok has become a global force. Leading to viral trends that influence the news, sold-out product shelves in stores and a deeper connection between brands and consumers.    In this episode, you'll learn from our very own Head of TikTok, Malene Hold, about the great creative tool TikTok is and how it stands out from its competitors Gen T, the cross-generational community on TikTok  The viral story behind #couchguy  TikTok advertising examples  the brands that SHOULDN'T join TikTok TikTok influencer marketing best practices how conservative industries can succeed on the platform    As always, the expert is accompanied by the lovely hosts Yu Zhao and Chris Kubbernus.    Thank you for listening to the Social Media Sucks podcast

For the past couple of years, Meta has been in good company when it comes to user base, creators and platform innovation. There's no doubt that TikTok has been revolutionizing the social media industry. In our latest episode of Social Media Sucks, Chris, Yu and Hawra try to predict future scenarios: will they stop copying each other's features? Is long format here to stay? Which one will win creators' trust? What role does Youtube play in this "battle"? Keep listening to find out! Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

How do you run a fast-growing and profitable esports organisation in an age of constant SoMe diversification and evolution? More precisely, what do the potentials of social-first SoMe content mean for community building among the 3,2 billion global fans of gaming and esports?   Astralis, a Danish esports company best known for their Fortnite, Counterstrike, League of Legends, Rainbow Six and Fifa teams, is committed to finding the answers. But more than that, Astralis has created a successful, international business by putting those answers to use – and by forging a brand-new corporate concept in which bringing carefully tailored SoMe content to the diverse global gaming community is one of the keys to success.   In this episode, you'll learn from Benjamin Boraghi, Marketing Director at Astralis, about achieving business growth by nourishing community engagement, loyalty and adhesion the importance of passionate followers (ecstatic as well as disappointed) the 3 Rs: Reach, Relevance and Revenue why growing followers is meaningless if you can't turn them into active esports community members social media community management as an indispensable activity for anyone running a progressive business in the entertainment-industry different SoMe platforms and why adopting a custom approach to each one is crucial and – last but not least – the cultural significance of gaming teams, esports tournaments and esports teams   Thanks for listening to this episode of the Social Media Sucks podcast!   Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

There can be no doubt that the Metaverse is a game changer for social interaction. But how precisely is it changing the way we meet, communicate, present ourselves, understand ourselves and live our lives…? And will Mark Zuckerberg's virtual microcosm also rewrite the rules of marketing, impact the economy, reshuffle social status cues and give scammers and creeps new hunting grounds? All that and more is up for discussion in this episode of the Social Media Sucks podcast where, with Chris in NYC, the minds of Kubbco meet up virtually for the first time.   Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

What's happening with podcast advertising? Are podcasts THE untapped area – or low-hanging fruit – for marketers? Is there a risk of losing consumers' or listeners' trust by mismatching podcast and ad? How to make sense of Spotify's model and Spotify as a company? And when does podcast marketing slide into influencer marketing territory? On this episode, we explore all this and more – so hold on to your hat and away we go! Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

Who's your favourite virtual influencer? On this episode the minds of Kubbco explore what brands can gain from developing a virtual influencer – aka a CGI-based, fictional avatar whose uncanny resemblance to a real person enables the brand to tap into storytelling and a bunch of other cool ideas. But are virtual influencers really as novel as the name implies? Or was Kellogg's Tony the Tiger, or McDonald's Ronald McDonald, actually precursors to @lilmiquela and KFC's Colonel? Dive into this episode to find out why virtual influencers are a thing – and what kind of value they add to brands and consumers.   Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

What are NFTs, what is their purpose, and how will they revolutionise the internet? On this episode, we're featuring a polarised but friendly discussion about a central element of Web 3.0 – an arguably exciting, but also arguably retrograde, trend whose impact we are only beginning to see. But do non-fungible tokens run counter to the altruistic philosophy of the internet? Or will they soon be as mainstream and non-elitist as smartphones and, therefore, inclusive and of benefit to everyone? Let's find out on a day when the mood in the studio too spans the whole spectrum from yay to nay. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

Twitter is unique, for reasons good and bad. But one thing's for sure: It's here to stay, at least in some form. That said, is it a platform in need of a rethink and a makeover? Is the endless stream of text-heavy tweets disorientating and exhausting? Is more original video content from users going to make it a more interesting platform? Was ousting Trump a mistake or the only available move? And has Facebook somehow begun to embody the "punchbag" image that used to haunt Twitter? Those are only some of the questions we explore on this episode of the Social Media Sucks podcast. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco youtube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

So much depends on locating, recognizing, attracting, nourishing, and retaining talent – for businesses and companies across the board. At the same time, it is one of the hardest things to do – and almost impossible to do well. To make us all a whole lot smarter about the complex dynamics and role of talent in corporate life, we invited the Founder and Owner of FutureTalent.dk Caroline Sehested on the podcast. Caroline is well-known for her work in talent innovation and with TEDxCopenhagen. Dig into this one if you're interested in the nature and value of talent, recruitment, talent acquisition, and retention creating a great corporate culture, social media, alternatives to standard job interviews, employee branding, what NOT to post on social media, and much more. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco youtube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

Co-founder of Twitter Jack Dorsey has stepped down as CEO of the company. But what is the significance of such a move – for Twitter, and for tech platforms generally? Is a company somehow halted or impeded by a founder unwilling or unable to let go and pass the reins of power to the next generation of leaders? Should Mark Zuckerberg take a leaf out of Jack's book, or is Zuck's resignation somehow way overdue and too late to be useful? All this and more on this episode of the Social Media Sucks podcast. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

It's hard to imagine a world without LinkedIn. But is the social network letting itself down by allowing certain functions to be unnecessarily complicated and user-unfriendly? In this episode of the Social Media Sucks podcast we discuss the role of LinkedIn in the social media space. We compare “connect” versus “follow” mode, assess the newsletter feature, share best practice insights for going live and even pitch a brand-new idea that we think LinkedIn ought to implement. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

Billboards, wallscapes, place-based media, and posters seen while on the go… All are examples of out-of-home advertising. In this episode we zero in on this unique type of advertising while also exploring the shifting significance of simply being outside in the age of the coronavirus. How have nationwide lockdowns affected our relationship with ads? What non-digital trends are worth noting in this context? How are social media and out-of-home advertising related? And what about those “100 m to this location” signs? – effective advertising or sloppy copy? Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

In this week's episode of Social Media Sucks, Chris and Yu are guested by Taylor Ryan, a 6-time start-up founder, growth-hacking expert and the CEO of digital agency Klint Marketing. Episode topics include: What is growth-hacking – and why does it matter? How to optimise social media content across channels What will bring best results – an in-house or out-house model? SEO insights Important KPIs on social Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g

TV has been around for a LONG time… But is the medium obsolete? And why isn't at least flow TV going away when we've got so many cool new social media platforms to throw our eyeballs at? Is TV in fact so powerful that it's going to keep attracting SoMe platforms – like TikTok most recently or YouTube a while ago? That's on the agenda for this episode where we also discuss a household gadget that strangely doesn't seem designed for humans… And those guys building mud houses in the jungle (Facebook TV reference). Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g

Use this sound! "Sound first" social-media platforms are taking over. But are brands and marketeers ready to sing along? Up until very recently, we expected people to scroll with the sound off. But the script has flipped and now sound has become the key to audience's attention. In this week's episode, we dive into how platforms like TikTok have changed the SoMe landscape, the masive potential for brands and the music industry, and how to make audio and visuals exist in sweet harmony. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g

What's next for GenZ? And what platform will this hugely social media-positive generation favour next? If TikTok is the user group's platform of choice right now, how will it be able to keep up-and-coming rivals (Metaverse?) in second place? This and more is on the programme in this episode of the Social Media Sucks podcast where we also talk Supergreat, Instagram, Patreon and NFTs. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g

What can social media users, communities, marketers and customers expect from their fav platforms in 2022? Will 2022 be a big year for niche communities, or community management, or brands joining the tribe in an authentic way? And what about Supergreat and other newcomers to the social-media landscape? One thing for sure (if you ask Chris) – social media is just getting started and will only solidify its status as (a) a way of life and (b) the main way people communicate today. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g

What does it mean to be a consumer or a marketer in the age of cookies, algorithms, transparency policies and GDPR? That's what we're here to discuss today. That takes us through a bunch of interesting questions such as: How has leveraging data for marketing purposes become harder? Why would anyone ever allow having their data sold – or object to it, for that matter? Exactly what kind of hot water do Facebook and Amazon find themselves in with data? Is retargeting soon going to be a thing of the past? What's going on with Apple? And much more… Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g

Social media is a global mass phenomenon, but that doesn't mean it's the same around the world. In this episode, we're taking a closer look at all the fascinating ways in which Chinese social media and SoMe platforms differ from their Western counterparts. Specifically, we're asking: What should Western marketers do before embarking on SoMe marketing in China? How can marketers prepare for the vastly larger digital audiences in China? What's up with Chinese censorship – and is it actually good? And much more… Useful links Instagram: @teamkubbco TikTok: @kubbco 'Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g  

What does Christmas mean for brands? Is it something every brand ought to jump on – or could it backfire? And is it actually more about consumerism than caring and heart-warming sentiments? Those are some of the things we consider on this episode of the Social Media Sucks podcast. We also ask: Are GenZ finally about to go Christmas shopping? 
Is Santa's supply chain out of whack?
 Is Christmas unique for making buying mandatory? 
What is Chris' tip for anyone postponing shopping this year?
And much more… Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g

How will AR and VR change branding, e-commerce, social media, influencer marketing – and who are the true pioneers of the technology? Get the answers on this week's episode of the Social Media Sucks podcast where we also learn about the darker side of AR technology and how engagement trends are changing on social. Episode topics include: The tech limitations of AR How luxury brands are different Awareness campaigns and activism A (slightly creepy) look at how AR might be used in the future And much more... Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g

To the extent Black Friday is a celebration of consumerism, should we go along with it – or support Green Week instead? And can you love the natural world while also dreaming about that marked-down flat-screen TV? Those are some of the questions in this episode of the Social Media Sucks podcast where we also ask: What makes 2021 special? What does Black Friday and Boxing Day have in common? Is Tesla really a post-petroleum company? Who came up with the carbon footprint? And much more… Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g

The Metaverse could be one hell of a game-changer. But will its rewriting of the rules be for good or for ill? This week's episode of the Social Media Sucks podcast is dedicated to understanding the Metaverse – what it is, what it isn't, what it could be, what it should be, etc. Join Chris, Yu and Andy for an important discussion about a phenomenon that's not going away. Episode topics include: Is the Metaverse something people want? Is it something they need? Will it create an alternative society? What will be the long-term impact? And much more… Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g