Podcast appearances and mentions of curt maly

In today's fast-paced and competitive business world, building authority in your industry is essential to stand out from the crowd. Whether you're an entrepreneur, small business owner, or industry professional, establishing yourself as an expert in your field can open doors to new opportunities, partnerships, and loyal clients. In this episode, I am joined by three exceptional individuals who have built immense authority in their respective fields. Let's welcome Maria Whalen, Brad Ball, and Curt Maly!We discuss the benefits of building authority in your industry and share practical tips for becoming a trusted authority figure. From creating valuable content and networking to speaking engagements and media appearances, learn how to build your authority and enhance your professional reputation as you listen to today's episode of SMART Businesses Do THIS! About the Guests:Maria Whalen is the world's leading authority on invincible wellness. She fights for personal health freedom, sustainability, and independence, offering autonomy for your health, finances, business, and lifestyle. Maria invented the revolutionary Invincible Wellness™ System.Brad Ball is an artist and entrepreneur whose goal is to use creativity to grow people and their organizations to their fullest potential. He founded Ardent Creative, Inc. in 2005, creating a new category in the design, web development, and marketing space.Curt Maly co-owns Black Box Social Media, a company dedicated to assisting business owners in creating and implementing a marketing plan that would utilize the latest technologies to generate more profits. “It isn't about who's best. It is about who is first. And first doesn't mean you won a competition; it means you were the first person to do it.” - Adam LyonsIn This Episode:- Why is it important to be an authority in your industry?- Practical and proven ways to build authority- How Alex Hormozi and Tai Lopez built immense authority and influence- The danger of becoming an overnight success that you must seriously think about- What SMART Businesses should do according to Maria, Brad, and CurtAnd much more…This Episode is Brought to You by: - Working Vacation - https://workingvacation.com/Connect with Guests: - Maria Whalen - https://intentionalnetwork.com/- Brad Ball - https://www.bradball.com/ and https://www.ardentcreative.com/- Curt Maly - https://blackboxsocialmedia.com/Connect with Adam Lyons:- Website - https://thesmartblueprint.com/- LinkedIn -

Original Air Date: August 22, 2020Picture this: 35 of the world's leading digital marketers step into a room together. Each person in that room had successfully run a million dollar launch and is a legend in the marketing, social media, and media buying arena. A challenge is presented to this motley crew of marketers: Over the next 48 hours, each person is tasked with coming up with a new mind-blowing marketing strategy.At the end of the 48 hours, everyone will vote on the best strategy. The time starts now. Go. This is a true story. Today's guest, Curt Maly, was one of the 35 people in that room. And at the end of the weekend, he was the one who walked away with the championship belt. The marketing system he developed that weekend has since been honed, tested, and perfected, and has become Curt's legendary BELT Method. I hope I've set the stage for the epicness that is this interview. Yes, Curt dropped some serious high level gems on all things marketing, sales, social media, and getting your message across in a crowded digital space – but we also went deep on the importance of mindset, how to overcome adversity, and how to pick yourself up when your entire world crumbles. We didn't just talk about vague ways to artificially fire yourself up. Nah. Curt got tactical and offered practical ways to elevate yourself to peak performance – and how to actually enjoy the process.At the heart of our time together, though, was something specific: ethical propaganda.For all of us out here trying to make a difference in the world, whether it's as an activist, coach, nonprofit, or thought leader: you've got to hear Curt go all in on the tenets and tactics of ethical propaganda. It will be a game changer for you, your organization, your business, and/or your movement. I'm serious. This will change your entire outlook, strategy, and therefore your results as well. Hit play on this one and then send me your favorite part. If you'd like to learn more about Curt and his Belt method program, head to thebelt.live/celebration

We interviewed Curt Maly, a Facebook Advertising Expert at Black Box Social Media, at Traffic and Conversion Summit about the rising cost of Facebook ads, testing campaigns, and a whole host of hot-button issues when it comes to marketing on Facebook.

Many people think spending money on Facebook ads is a waste. Burning money is a waste; spending on Facebook ads is an investment, you simply need to change the way you think about it. Curt Maly has been working in Facebook ads for over a decade, which is an extremely long time in the internet marketing world. He has worked on presidential campaigns, with head psychotherapists for the Queen of England, and so many other VIPs. He uses his power for good and joins me in this episode to share why you need to be using Facebook ads in your business. We live in an age where popularity and celebrityhood mean something. Spending money on Facebook ads can help you with your career, business, and even your personal life. It's a tool you should at least know how to use, and Curt is sharing the different offerings he has to help people thrive in their businesses by using them. “You can either light money on fire and waste it, throw money away, or you can invest money in data.” - Curt Maly  In This Episode: - Curt shows you why using Facebook ads is such a crucial investment in your life or business - Learn what “retargeting” is and what this looks like in the Facebook context. - We discuss the concept of “math” and “fact” and how this pertains to Facebook advertising and internet marketing. - Hear my experience of visiting Facebook's head office and why it was such a cool thing to do. - Curt explains why the work he does in Facebook ads does differs from the “get rich quick” ads you might see in your feed. - Hear one of the reasons people aren't using Facebook advertising or may not be using them effectively. - Curt shares the range of different services he offers for wherever you're at in your journey of using Facebook ads.  And much more... Connect with Alex Moscow: - https://alexjmoscow.com/ (Website) - https://www.facebook.com/alexjmoscow (Facebook) Connect with Adam Lyons: -https://thesmartblueprint.com/ ( Website) - https://uk.linkedin.com/in/adam-lyons-210670166 (LinkedIn) - https://www.facebook.com/TheAdamLyons (Facebook) - https://www.instagram.com/TheAdamLyons/ (Instagram) - https://www.youtube.com/channel/UCXrYi3GXQ7OtJ6urs8w3CBQ (YouTube)

We interviewed Curt Maly, a Facebook Advertising Expert at Black Box Social Media, at Traffic and Conversion Summit about the rising cost of Facebook ads, testing campaigns, and a whole host of hot-button issues when it comes to marketing on Facebook.

We’re back with another amazing show with Molly Mahoney, from The Prepared Performer today! In this episode, Molly is so tactical and we highly recommend you go to HustleAndFlowchart.tv as this is one of the few ones where she shows her screen. You’ll see her dive into her Spaghetti Launch, where she pulled off a crazy successful launch. The beauty is she didn’t even have a ton of people going through there but still got crazy results.  We are in awe of all the live videos Molly puts out and she gives a boatload of tips on how to change up your Facebook newsfeed so that you can engage more with the content that you want to see, how to best use your Facebook memories to increase engagement, her daily STARS tactic. We also talk about ramping up our Facebook engagement in the groups, and with other social platforms, best practices for group posts, and how to track them as well as using friends lists the right way. After you’ve taken all this in, be sure to listen to our previous chat with Molly (where you’ll hear the brussel sprouts strategy) as well as our conversation with Curt Maly for even more Facebook golden nuggets. “It revives your group and I’m always wanting to add more people to it, but more than that I don’t want to add a bunch of people into a group that makes it dead. I’d rather talk to the people who are there and increase the engagement.” - Molly Mahoney   Some Topics We Discussed Include: How to raise awareness to the free challenge from the get-go Opening up your own bottle of social media champagne How Molly went from giving free content to generating $300K in a short time An important distinction of where to put your training videos for your challenge How to up your community engagement How to implement your own daily STARS effort in your group What’s almost as good as brussel sprouts? Tune in to find out! How to create your own giant orb of information and show the algorithm who you want to be connected with How to repurpose your content and stay top of mind on Facebook Leaning into JOMO and how we are using ClubHouse today   Resources From Molly Mahoney: LiveVideo.club InVideo The Prepared Performer GLAM: Go Live And Monetize Podcast   References and Links Mentioned: Be.Live Group Track CRM Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Leveraging Facebook For Free Organic Reach - Molly Mahoney How To Force Facebook To Give You Cheap Opt-ins - Curt Maly

This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge. Special guest host Todd Giannattasio leads the conversation down a path of insights, solutions, and collaboration. Join us for our next event at www.podmax.co Jaime O'Connor is a mad scientist and strategy nerd dedicated to helping brands understand their growth opportunities in the digital landscape. She's got a great history that started all the way in the fourth grade selling scrunchies all the way up to some other beauty brands more recently with Happy Hair Brush and Savor Beauty. Here are some power takeaways from today’s conversation: Why she’s a natural-born entrepreneur How she got started and got to build different businesses The power of finding strategic partners Recognizing your customer acquisition journey Understanding your website conversion rate Ad budgets entrepreneurs should be thinking about Curt Maly’s BELT method Episode Highlights: Recognizing the Customer Acquisition Journey As a business owner should be thinking about your lifetime value for your customer. You have to take the time to calculate it. Look at who is your top sector of customers and what's their lifetime value? It's really important to be looking at what should your cost per acquisition be to be profitable in your business, not just your advertising. If you're advertising in the U.S., $50 and under can be really hard to break even. So if you're at that point, if your typical average order value is $50 or under, you need to have money on the back end. Do you have subscription services? Do you have additional things to sell those people like? How else are you going to make their money? You're probably going to generally breakeven on the front end, so that's where you want to have a higher lifetime value. Then you should have a 2% to 3% conversion rate on your website, which is the industry average for e-commerce. Understanding Website Conversion Rate If you are at 2% on your website conversion rate, then you're in the danger zone. Your ads are going to convert less than that. So your website, as a whole, needs to be converting at a higher level to know that you're going to do all on that side. And that's all work that you can do and work on right before you start dumping money into ads. Because all ads are going to do is accelerate the fact that it doesn't work. Ad Budgets Entrepreneurs Should Be Thinking About You could do $3,000 a month in AdSense and you can get a really good return on it. This allows you to have campaigns focused on purchase and campaigns focused on nurture. Curt Maly’s BELT Method Belief - the introduction Engaged - the nurture sequence Lead - this works well when you're a higher ticket consulting services Transact - ex. making a phone call or buying the product Resources Mentioned: Happy Hair Brush Savor Beauty Inspired Focus Digital --- Support this podcast: https://anchor.fm/erikecabral/support

We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.    If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze.  “The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin Some Topics We Discussed Include: Perspectives on the zero clicks search problem  Checking out the Crack Shack (it’s not what you think!) How to get honed in on a specific audience that will convert better What do cookies and strange pajamas have to do with advertising? Why getting people to like and share should be your secondary goal From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! Which ad networks are lacking in quality and which ones you should be using Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: SparkToro Something is Rotten in Online Advertising Lost And Founder by Rand Fishkin References and Links Mentioned: MOZ SimilarWeb Buzzsumo Full Contact Clearbit The Butt Pajamas Will Follow You Forever HelloWoofy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze      

Salome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to constantly telling them to do something and screaming for their attention.    We also talk about the top of funnel and we’ve never used ads in the flow that she talks about, but she broke down some cool things that we plan on testing. She also talks about the distinction between landing view pages and clicks. That’s why we love her approach which is to just give them something to love and/or laugh at. We also talk about front-loading your ad accounts in Facebook’s eye which ultimately leads to a better algorithm and lower ad costs in the end. When you are done, be sure to check out our chats with Ryan Levesque where he goes into depth about using quiz funnels for your Facebook ads and as well as our show with Curt Maly for more strategies on how to grow your brand without breaking the bank.   “The first clue as to what is good engagement content is to look at what has done well on your social feeds, look at what people have already connected with, what’s gotten people to comment, share and what is already triggering an emotion for people.” - Salome Schillack Some Topics We Discussed Include: Who knew that Joey from Friends had a social media strategy?  Facebook ad account secrets? Shhhhh What to do if you have no audience yet and want to run your first Facebook ad How to revive an older Facebook or Instagram account whose engagement has dropped How to use quizzes in your funnels Growing your podcast audience with Facebook ads The sweet spot for ad costs  Examples of ad content to use for multiple purposes Facebook quizzes that are tanking? Are you running one of these?  Getting the basics done first before you get into the fancy tactics Resources From Salome Schillack: ShineAndSucceed.com The Shine Show Podcast References and Links Mentioned: Interact  Active Campaign  Help Scout  Rev.com  WordPress  Kajabi  Searchie.io  Riverside.FM Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Force Facebook To Give You Cheap Opt-ins - Curt Maly 10x Your List Growth Using Quiz Funnels - Ryan Levesque

Ep #70 - This week on the podcast, I'm joined by Curt Maly, the founder of Black Box Social Media and a renowned Facebook advertising expert. Black Box is a "full-service" social media marketing agency that serves high profile individuals and companies, ranging from international motivational dpeakers to real estate investing gurus, reality TV stars to professional sports teams, and even bestselling authors. After starting his career in real estate, Curt realized he could stand out from his competition by leveraging non-traditional advertising methods. His discoveries led to him founding Black Box Social Media with Nick Bridges, a fellow real estate investor. Curt has been featured in a national real estate infomercial and is a contributing author in Mark Victor Hansen's book, Writings From the Heart, which also featured contributions from the likes of Jim Rohn and Jeffery Combs.   Learn More About Curt Maly & Black Box Social Media: Visit the Black Box Social Media website: https://blackboxsocialmedia.com/ Follow Black Box Social Media on Facebook: https://www.facebook.com/blackboxsocialmedia/ Follow Black Box Social Media on YouTube: https://www.youtube.com/user/SocialMediaAdGenius Follow Curt Maly on Linkedin: https://www.linkedin.com/in/curtmaly/   Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.   FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet   VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com

Today we are talking with the original COO of Hostgator, Timothy Dick. He’s got such a cool background and opens up as to how he grew the company and eventually sold it to the tune of nine figures. If you want to open your mind as to how ads work, Tim is simply brilliant. We talk about where advertising is going, all the stuff you can do with the data that’s being collected, and a variety of ways in which ads work.  Tim walks us through the Hostgator days and what’s happened since then with his current company, Profit Layer. This is a fascinating episode as it’s a great journey along the way so get ready to sit back and enjoy. When you’re done, go check out our talks with Billy Gene Shaw and Curt Maly to get more advertising and brand building strategies. “With the affiliate program we had tens of thousands of affiliates, but most of them didn’t really make that much money, because they just looked at it like ‘I’m going to sell this hosting and just send them my link’. But if you add something of value, it’s so easy.” - Timothy Dick Some Topics We Discussed Include: Some crazy advertising tactics that went way above simple PPC How Matt was able to make bank back in the early days of Hostgator’s affiliate program Programmatic advertising - simple but not well-known advertising, but you can find out more on today’s show The somewhat boring company that bring recurring income every month What your cable company is not telling you Dealing with the loss of $1,000,000 in one day The back door way to tie into LinkedIn How Tim made boatloads of cash from his bedroom as a teenager When you have four fulltime reps from Google handling your account And much, much more! Resources From Timothy Dick: Profit Layer Timothy Dick.com References and Links Mentioned: Quantcast The Trade Desk  MediaMath  AppNexus  Tower Data, Data Logics, DNB, and Data Lab as data providers Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly How To Use Video And Strategic Advertising To Be Everywhere - Billy Gene Shaw

Picture this: 35 of the world’s leading digital marketers step into a room together. Each person in that room had successfully run a million dollar launch, and is a legend in the marketing, social media, and media buying arena. A challenge is presented to this motley crew of marketers: Over the next 48 hours, each person is tasked with coming up with a new mind-blowing marketing strategy. At the end of the 48 hours, everyone will vote on the best strategy. The time starts now. Go. This is a true story. Today’s guest, Curt Maly, was one of the 35 people in that room. And at the end of the weekend, he was the one who walked away with the championship belt. The marketing system he developed that weekend has since been honed, tested and perfected, and has become Curt’s legendary BELT Method. I hope I’ve set the stage for the epicness that is this interview. Yes, Curt dropped some serious high level gems on all things marketing, sales, social media, and getting your message across in a crowded digital space – but we also went deep on the importance of mindset, how to overcome adversity, and how to pick yourself up when your entire world crumbles. We didn’t just talk about vague ways to artificially fire yourself up. Nah. Curt got tactical and offered practical ways to elevate yourself to peak performance – and how to actually enjoy the process. At the heart of our time together, though, was something specific: ethical propaganda. For all of us out here trying to make a difference in the world, whether it's as an activist, coach, nonprofit, or thought leader: you’ve got to hear Curt go all in on the tenets and tactics of ethical propaganda. It will be a game changer for you, your organization, your business, and/or your movement. I’m serious. This will change your entire outlook, strategy, and therefore your results as well. Hit play on this one and then send me your favorite part. If you’d like to learn more about Curt and his Belt method program, head to thebelt.live/celebration.

How often do you look outside the marketing box for inspiration? There is a wealth of books on marketing and strategies and so forth, but often, the most effective strategies may be found in other arenas of entertainment or politics. And once you fundamentally understand the psychology behind those golden strategies, it’s amazing how patterns begin to emerge in the people you see every day. Curt Maly is a speaker, entrepreneur, and CEO of Black Box Social Media, LLC, a digital marketing agency and training company that focuses on helping mission-based businesses to expand their reach and scale-up through unique and creative digital marketing campaigns. On this episode of the Perfectly Mentored podcast, Curt and Jason shed some light on the right way to use propaganda, Curt’s legendary BELT Method and the psychology of marketing online, and lessons from the way companies like Apple and Facebook get us addicted to their products. Tune in for a perspective on genius marketing that you won’t find anywhere else. Topics Covered: Who is Curt Maly? [00:15] How do you view propaganda? [02:40] What role does emotion play in Trump’s marketing? [05:08] Any tips on using Facebook Live to reach your people? [08:13] Do you often see problems with consistency in people marketing online? [12:54] How can I use propaganda to my advantage? [15:40] What is the belt method? [19:11] What does playing the long game in marketing mean to you? [22:50] How does psychology play into the way you market? [24:57] Do you tailor your creative to specific parts of the customer journey? [28:39] What metrics are important to you? [34:15] What’s the value of engagement on posts? [37:16] Have you met anyone for whom your method doesn’t work? [40:36] What can we learn from the way Apple gets us addicted? [43:39] What is the Facebook Breakdown Effect and why is it important? [44:53] How can people reach you? [50:14] Connect with Curt Maly thebelt.live Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Facebook is without a doubt a powerful marketing platform, and using it smartly for your business can generate promising results. In this episode, Nathan Hirsch interviews Curt Maly, the owner of the digital marketing agency, Black Box Social Media, and is one of the world’s most sought-after experts on Facebook, social media marketing, and paid […]

We are back today with another awesome Therapy Session which we recorded literally right at the airport and before grabbing a flight back from Florida where we attended Rich Schefren’s “Coalition To Save Internet Business” live stream event where it was a who’s who in internet marketing. We got to share the cigar bar stage with such guests as Russell Brunson, Dean Graziosi, Jeff Walker, Dennis Yu, Perry Marshall, and Mike Fillisame among many others.  We first attended a great mastermind, then shortly after that, Rich held his 24-hour live stream, where there were literally billions of dollars of net worth under one roof (plus thousands of dollars of alcohol and cigars). Listen in as we discussed some cool tactics we learned as well as insights into what makes some of the internet’s most successful entrepreneurs tick. We also talk about imposter syndrome, the importance of authenticity, and some of the many things that make Agora so prosperous. When you’re done listening, be sure to revisit the show we did with Rich Schefren as well as the show we had with Curt Maly where we talk more in-depth about best practices for moving your business forward as well as some additional Facebook ad strategies. “Most of them are some of the friendliest, giving people and they are willing to share their tactics...that is why they succeed because they are so freely giving and if you ask them a question they are an open book.” - Matt Wolfe “So as we talked to a lot of people around this event, you came to realize that the imposter syndrome is a real thing no matter what level you are at.“ - Joe Fier Some Topics We Discussed Include: The secrets of being rich…..podcast! Why imposter syndrome is spreading faster than the coronavirus and what to do about it (no masks needed!) Who we chatted with at dinner and some folks we finally got to meet in person after being connected to for years What people were saying to and about us, especially discussing something that we are doing which almost no one else is The difference between copywriting and selling using your own voice Trials and tribulations of some of the most known marketers and how they were able to overcome Shoutout to the dude we met on the plane And much, much more! Contact Us At: info@EvergreenProfits.com - We love hearing from our listeners! References and Links Mentioned:   Coalition To Save Internet Business Launchmen FlowchartGroup.com to join in our discussion thread with every single episode! Ready, Fire, Aim by Michael Masterson Traffic & Conversion Summit -  If you’ll be attending T&C, we always hold our Brewery Meetup event - “Overtime” - held across the street at Mission Brewing. It’s free and all the proceeds are going to one of our buddies’ good causes.  Today’s show is co-sponsored by LinkedIn Marketing Solutions Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Find out how we are literally saving your life - text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren Unique Facebook Ad Strategies That Are Making People Rich  - Curt Maly      

We’re back! And in today's episode, we are chatting with Molly Mahoney of The Prepared Performer, who is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. Listen in as we touch on Facebook ads and how Molly is able to get high ticket coaching clients, also right from Facebook. She is a wealth of knowledge and she also has a pretty cool deal with BeLive.tv where she's part of their team too. We have been trying to figure out how to get attention organically on Facebook, which has been dwindling for all of us lately, and Molly gives us some killer advice as she checks out our pages and answers our questions right on the show. She audited our Facebook fan page in real-time (and the results were not pretty), but you’ll be able to hear our new roadmap.  We also discuss how to grow Facebook groups, how to get interaction on Facebook pages with her four step process for that, the value of your Facebook personal profile and what you can and can’t do with it. She also talks about the “social triangle”, crucial live strategies with a process to follow to get more engagement when you do go live, and she breaks down how she launched her camera confidence course. After you’ve listened be sure to check out our shows with Nicholas Kusmich and Curt Maly for even more tips on how to get the most out of your Facebook strategy. “You want to ask engaging questions and you want to use the 80/20 rule with links. If you do a link, put it in the messenger bot so it causes people to engage first and then they get the link, otherwise, you are just driving traffic off of the platform.” - Molly Mahoney Some Topics We Discussed Include: Shout to Steve! What strategies no longer work with Facebook messenger bots and what is working now How to get engagement using tools like Manychat and a hack for getting your videos shared after they connect with you on Messenger What the heck is the difference between GLAP & GLAM Molly’s roadmap on how to grow your bot list using content Examples of post content to use to help grow your audience and get more likes and shares (without using those exact words) The proper way to set up a Facebook Group, a Facebook Page & your Facebook Profile in a way that will keep you in favor with the platform The “Quesadilla of Awesome” method which will make you hungry for realizing all of your epic abilities A way to line out 20 things about yourself that will give you way more content What happened when we posted the same thing to our Facebook pages (another trick to help you with engagement and get the ball rolling) Some cool resources that you can grab which will shorten your workload And much, much more! Contact Molly Mahoney: Molly.live/flow to get your free gifts References and Links Mentioned: Be.Live Molly.live  ThePreparedPerformer.com/10k Repurpose  Simple Social Press  Loom The Big Leap & The Five Wishes both by Gay Hendricks Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free, but be quick, because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on a desktop How To Force Facebook To Give You Cheap Opt-ins - Curt Maly The Perfect Facebook Ad Funnel - Nicholas Kusmich      

Curt Maly talks about the mindset of success and how he's learned that "most people won’t do anything consistently ever and so the ones who do win." He shares his experiences becoming an entrepreneur, starting in real estate, becoming a sought after social media marketer, being sued and banned by Facebook in 2015 in the midst of spending 17 million dollars a month on Facebook ads and how he used that situation to continue growing and expanding his businesses and products.

Curt Maly-The Facebook Breakdown Effect

Curt Maly-The Power of 5

Today we are speaking again with Curt Maly, international speaker, a life-long entrepreneur, and CEO of Black Box Social Media. Curt is an engaging and fun speaker who just loves to dish on his extensive knowledge about Facebook marketing.  You’ll hear him talk about how he won the coveted Masters of Marketing Championship belt award and how he turned this opportunity into an awesome story to promote his message of helping mission-based businesses to expand their reach and scale up through unique and creative digital marketing campaigns. He also has great tips on how to reach the right people attending marketing events without you having to attend late night bar hopping trips or handing out millions of business cards, ultimately saving you both tons of time and money.  Plus, he dives into the details of setting up and running your ad campaign the right way, so you will end up with the most cost effective, targeted leads and be relevant in the eyes of Facebook. After you’ve listened, be sure to check out our episodes with Molly Pittman and Ralph Burns for more insights into Facebook advertising including how to scale your strategies to expand your audience, and tips to make sure your ads are engaging.  “A lot of people throw a lot of money away, but if we set everything up properly with all of the right automation and put up the right governors,  you could literally go from getting 20 leads a day to 1,000 leads a day in less than 5 or 6 days.” - Curt Maly Some Topics We Discussed Include: How to tweak your ad settings to get the best quality leads How to use propaganda in your marketing The right way to run lookalike audiences How Curt was able to generate half a million dollars worth of business for less than $2,000 What the Facebook breakdown effect is and why you should know about it Reasons why you should reconsider turning off your most expensive ad A brilliant way to connect with the right people at events Whether or not the infamous belt was really stolen or not Facebook’s all important “Power of Five” And much, much more! Contact Curt Maly: Curt Maly on Facebook The BELT Method References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out. Traffic and Conversions Summit  Wicked Reports Our previous episode with Curt where we talked about Top of Funnel, Middle of Funnel and Bottom of Funnel strategies.  

Facebook Ads is the real deal when it comes to increasing your audience reach. There are few people in the world who know as much as Curt Maly about Facebook Ads. Today, Adam Lyons talks to Curt about successful mindsets and marketing practices. Curt shows us how to hack our own psychology for making ads successful and talks about the math and facts of FB ads. Letting us in on the foundation of his expertise, he also shares his experience working with Facebook and its workplace culture. If you want to achieve Curt’s success in the ad world, you can do so by signing up in his training programs that can guide you on how to do ads that convert. 

Propaganda can be used for good or for evil. So, how do we use propaganda for good? Because social media is such a finely-tuned propaganda machine, they know exactly what to show us at the exact right time in the exact right place. Learn the techniques, utilize them, and the returns on your advertising budget will increase exponentially. Today, we have the co-founder of Black Box Social Media, Curt Maly. This man truly knows his stuff when it comes to sales. He's been doing it since he was 15 years old and has an impressive track record of consulting with some top corporations. For a decade he has been focused on digital ads, consulting, training and creating marketing strategies like the Golden Ad Process, Hot Seven, Hot 28, and much more! His methodologies have helped people rise to the top of their industries, including best-selling authors, and this episode is a serious must-listen!

Today’s intro is going to be short and sweet… This week we’re joined my good friend and local Facebook advertising expert, Curt Maly. Facebook’s ad platform has seen some dramatic changes over the past two years, and what used to work in the past, isn’t working as well today. So Curt is here to bring you up to speed on what’s different, and what’s working the best today if you want to start advertising there, as well as Instagram. Mastering paid ads is the fastest way to scaling your business to 7 or 8 figures, so make sure this is at the top of your priority list. Resources: Follow Curt on Facebook The BELT Method Webinar Retargeting Recipes: 7 Spicy Strategies That Will Heat Up Your Conversions & Make Your Campaigns Sizzle Music: Music by: Rival ft. Caravn Song: Be Gone Licensed under a Creative Commons License  

Curt Maly did the opposite of what everyone told him to do. He sold his business and went into coaching and consulting. He decided to represent clients he knew were changing the world and show them how they can make money while doing it too. Now he’s a Facebook Ad guru, teaching businesses how to target their audiences with just $1/day. Resources: Social Media Genius 2.0 Black Box Social Media GenM (Sponsor) The Hustle & Flowchart Original Episode

After moving to Austin on a whim, Molly Pittman took an unpaid internship at Digital Marketer. Out of a dozen interns, she knew just a couple would get hired. She gave it her all to be one of them. A year later, she was VP of Marketing. Now Molly is a digital marketing expert and educator. She is the co-host of Perpetual Traffic, one of the most highly regarded marketing podcasts around. She also coaches and consults with businesses to provide unique digital marketing plans tailored to their goals and setting strategy for some of the world’s fastest-growing companies. Get your notebook ready as Molly lets Matt and Jow in on all the recent changes to Facebook Ads, what ad content is working on Instagram, and how she designs campaigns that bring in 4,000 leads a day. Still in the zone for more Facebook Ad strategies? Then check out our conversations with Ralph Burns and Curt Maly. “There are different purposes for different campaigns and the most important thing is you know what that one success metric is so you can say, ‘This is good,’ or, ‘This is bad.’” -Molly Pittman Some Topics We Discussed Include: Ad Campaign Breakdown: 50,000 leads in just 2 weeks! How to pick the right metrics and stop wasting time Content that Facebook will love to advertise for you Why metrics change and learning to pivot with them How to scale a budget without breaking your audience A strategy to make stable income streams Changes to Facebook’s rankings (and how to take advantage!) A process for high-converting ads using testimonials Rules for ad copy that hits deep with your avatars How to train a media buyer from intern to expert Amazingly effective (and cheap!) Instagram ad campaigns Horizontal scaling strategies to expand your audience Contact Molly Pittman: Digital Marketer Perpetual Traffic Podcast Digital Marketer Lab Train My Traffic Person Connect on Facebook And on Instagram References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster This Is The Future Of Facebook Advertising – Ralph Burns Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly

Facebook Ads are powerful. But with recent changes they've become harder and more expensive to make work. Today you're meeting one of my personal secret weapons and resources that I work closely with to make it them work big time. Curt Maly, is one of the world’s most sought after experts on Facebook, Social Media Marketing, and Paid Traffic Strategies. His exclusive Austin-based digital marketing agency, Black Box Social Media (BBSM), has a client list reads like a VIP Red Carpet list made up of celebrities, reality TV stars, Shark Tank contestants, professional sports teams, speakers, New York Time best-selling authors and lots of small/medium-sized businesses. To See Curt's Simple Steps For Creating Facebook LIVE Videos That Convert, visit https://smag2.com/live Here's a free resource for all My listeners from Curt: https://smag2.com/bacon Read more about Curt and get the full shownotes at: https://baconwrappedbusiness.com/curtmaly/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Twelve years ago Dan Kuschell was in the hospital, suffering a sudden health crisis. That’s when he encountered the 3 questions that made him restructure both his business and his life. Sure, hundreds of employees sound great, but is it what you really want? Dan realized there is a simpler way to maintain success and now, after founding eleven companies of his own, that’s what he does for his clients. He helps businesses connect the dots, see their blind-spots, and get unstuck by implementing unique sales & marketing systems. Learn some of Dan Kuschell’s many strategies to both simplify and grow your business as he lets Matt and Joe in on the 3 questions he always asks himself, the 8 values that he and his business live by, and how to choose which opportunities to follow. When you’re done listening, get some more marketing strategies from Billy Gene Shaw and Curt Maly. “When you get clear on your values then what’s most important is not what you do… it’s what you say no to.”- Dan Kuschell Some Topics We Discussed Include: Why trying to be “better” puts your business at risk How small businesses can generate buying climates (just like Apple or Starbucks!) A tip to make your elevator pitch simple and insanely effective The 3 critical questions that define your business and your humanity Why “people pleasing” prevents you from scaling A new tactic to get breakthrough traffic The 2 elements you need to magnify your results A rule to follow when choosing different opportunities “Avail-Ability” is what it all comes down to CHAMPION: The values for a successful life (and for your business) A far-reaching ad strategy that costs just pennies The kind of offers that are nothing but trouble for your business Contact Dan Kuschell: Growth to Freedom Podcast Champion Business BluePrint Connect on Facebook Or Twitter References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Beyond 8 Figures Podcast Never Split the Difference by Chris Voss Tested Advertising Methods by Caples & Hahn Think and Grow Rich by Napoleon Hill Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly How To Use Video And Strategic Advertising To Be Everywhere – Billy Gene Shaw

When his real estate business tanked in 2007, Travis Houston had to move back to his mom’s house in dreary Oregon. Then he spent six months readying to launch his first online product, which ended up a total failure. But he also learned exactly what content he needed to make his next launch a success. Travis has refined his methods over the years and distilled them into simple, actionable steps to make content that sends products soaring. He has helped launch many profitable health and nutrition businesses and put three of his clients’ books on the New York Times Bestseller List. Listen in as Travis Houston lets Matt and Joe in on his foolproof formulas to make your launch A.W.E.S.O.M.E., the best metrics to analyze your data, and the new tools he uses to get ahead of the competition. When you’re done, check out our interviews with Curt Maly and Chris Mercer to learn about more tools and strategies that will simplify your business. “It’s not only about math… We are entrepreneurs because we have really good business intuition. If I combine the math with my business intuition, that’s when the magic happens.”- Travis Houston Some Topics We Discussed Include: The 1:3:15 system that makes successful launches simple A quick funnel to jumpstart your launch How to make the right “lures” for your audience The essential personality types to keep in mind when copywriting What to do with your best, unique content A system to craft 45 perfect ads for your product The YouTube ranking tool that will outstrip your competition What metrics you need to keep your eye on 7 steps to launch your product into the stratosphere How to use The Telepathy Triangle to make great content 5 columns you need to find the right keywords The amazing secret that gets your content seen on Medium (We had to pry this one out of Travis!) A quarterly planning method that gets more done in 90 days than most companies will do all year Contact Travis Houston: Make Marketing A.W.E.S.O.M.E. Podcast Quarterly Scorecard Connect on Facebook Or Twitter References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Click Bank Airtable Adskills Measurement Marketing Google’s Data Studio vidIQ TubeBuddy Think and Grow Rich by Napoleon Hill Grow Rich With Peace of Mind by Napoleon Hill Breakthrough Advertising by Eugene M. Schwartz The Advertising Solution by Craig Simpson Scaling Up by Verne Harnish Done For You Marketing Help For $50 Per Month – Moe Abbas Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly You’re Using Google Analytics Wrong And Here’s A Better Way – Chris Mercer

Ladies and Gentlemen... Curt Maly just got out of the “Facebook jail” where he had been for 14 months, this also happens to line up to the time that he has been clean and sober. Join me in welcoming and congratulating Curt. On a more serious note, today we are going to cover how Curt got started. His history from forking for both Microsoft AND Apple, obviously not at the same time to real estate and where he is now On today’s episode, Curt reveals the math and facts of running ads. He reveals the secret sauce to his marketing strategy and how he built up his social media credibility. And lastly, he shares how to engineer and establish strong customer engagement with Facebook.

Twelve years ago, Ralph Burns was working an admittedly slimy corporate job. He had a great salary, but he was absolutely miserable. As a side gig, he started blogging about sales management to see if he make a better career happen. When a scandal broke at work, Ralph got pinned as the fall guy. He was out of a job and had to make his side gig bring in some real money. He decided to try advertising a client on Facebook. An hour later, traffic was pouring in and he knew he’d found the career he was looking for. Now Ralph is the CEO of Tier 11, an agency that specializes in Facebook and Instagram advertising. He manages a portfolio with an annual spend in excess of $50 million. Oh, he also happens to be the co-host of the wildly successful Perpetual Traffic Podcast too. Listen in as Matt and Joe pick Ralph Burns’s brain about ad strategies for Facebook and Instagram, what Facebook is working on to make targeting super easy, and why chatbot advertising is getting unbelievable response rates. When you’re done, check out our talks with Dennis Yu and Curt Maly to round out your Facebook ad knowledge. Never try to sell something that you have no idea if the market actually wants it.” - Ralph Burns Some Topics We Discussed Include: The best targets for upsales that will instantly upscale your business Why you should always devote money and time to cold traffic How to screen your clients and know if they’re viable 3 tips to keep your Facebook ads engaging Why a starting a business on Amazon could keep it from being viable elsewhere How to know a killer offer when you see one Where to get the intelligence you need for your biggest campaigns Facebook’s new feature that’s going to revolutionize e-commerce The ad platform is reaching customers across the board right now (it’s not Facebook, exactly) What kind of ads to run for a physical product vs. an information product How to use ManyChat to get unbelievable response rates Contact Ralph Burns: Perpetual Traffic Podcast Tier 11 Work with Ralph And connect with him on Facebook References and Links Mentioned: GenM Facebook Creative Shop ManyChat Molly Pittman on Facebook The 4-hour Workweek by Timothy Ferriss How To Build A Recognizable Brand Using $1 Ads – Dennis Yu Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly

Curt Maly’s ad agency was spending millions promoting celebrity clients on Facebook, but customer service still wouldn’t return his calls. So he did what he’s good at and networked his way to someone with answers. For that, Facebook banned both his business and personal account. Now on the sidelines, Curt did the opposite of what everyone told him to do. He sold his business and went into consulting. He decided to represent clients he knew were changing the world and show them how they can make money while doing it too. Now he’s a Facebook Ad guru, teaching businesses how to target their audience with just $1/day. This episode runs at Curt Maly’s speed, so stay sharp as Matt and Joe find out how to avoid that mid-funnel dead space, where to stack your content, and using a scooter to find barbeque in Austin, TX. After you listen, get some more Facebook tips with David Schloss and Dennis Yu. "You can sell hand cream or whatever you want. I’m really passionate about stuff that can change the world.”- Curt Maly Some Topics We Discussed Include: Ninja Facebook Ad Tactics Getting banned from Facebook Having your software stolen by blackhat sites Dancing around math and facts Why ManyChat is the Xerox of chatbots How 3-4 minute videos find your audience Asking a guest for their lookalike audience Stacking content to find your customers How Facebook IDs everything in a video What to do with a Hot 7 The benefits of being Resident-of-the-Month Testing until you get that perfect 1:1 offer The power of $1 in Facebook Ads How we watch movies is about to change Contact Curt Maly: Social Media Genius 2.0 Black Box Social Media Keep up with Curt on YouTube Connect with him on Twitter References and Links Mentioned: ManyChat Opportunity by Eben Pagan Molly Pittman on DigitalMarketer Mike Dillard Tucker Max - Why Every Book About How to be a Writer Is Bulls#!t John Belcher - YouTube Ad Strategies From Someone Who Worked At Google Tom Breeze - A Step-By-Step Guide To Profitable YouTube Advertising

What happens to your show when you have the “uber” connected, highly successful serial entrepreneur and host of the podcast Bacon Wrapped Business stop in as a guest?  Since Brad Costanzo had something to say about it, lots of laughs mixed in with useful snippets of solid marketing and business acquisition advice. Brad has a pretty long track record of success when it comes to marketing and helping businesses surpass millions in annual revenue, so if you’re in the game of entrepreneurship (or wanting to be), this episode is for you. Listen in (or watch if you want, link for the video coming soon) as we dish about buying a business versus building one from scratch, defining your zone of genius, getting things done, and expert tips that are working in business right now. If today’s episode gets you in the zone, be sure to check out the “getting things done” show with the creator himself, David Allen. While you’re at it, Paul Clifford’s latest episode about Designrr’s cool new features to help you save time and make more money is worth a listen too.    “If you use access and if you use influence, there’s not too many problems you can’t solve. You don’t have to know everything if you know the people who do.”- Brad Costanzo Some Topics We Discussed Include: Shritless and pantless guys? Is this a strip club or a podcast? Why podcasting shouldn’t be your business model, but how it also can help you build a fantastic business Access versus influence, and why having both in your entrepreneurial toolbelt is required Bodies buried? Are you sure buying is easier than building a business Brad? Using a content framework to clarify your message and build your know, like and trust factor Joe’s quick way to personalize the sales experience for your customer that converts like crazy How using Curt Maly’s Hot 7 technique has gotten Matt over 150,000 reach in 30 days on a $1/day Facebook ad budget We’ll say it once again…#pinkmic This was unanimously voted the best part of the GTD system Is Apple using alien technology to make facial recognition work? How AirPods help you bond better with your dog This is the next best thing to invest your focus in if you ask Joe GoPros, Mission Beach and a tale of two podcasts Proof that brand ads beat the crap out of direct response ads while you’re building a business Outta Sync, is there a new “boy” band in the works? Cool tools and gadgets we use check-in Which of these three guys is looking for a sugar daddy? Find out who’s the poop emoji and who’s the unicorn head in video chats Contact Brad Costanzo: Visit Brad’s website Bacon Wrapped Business Follow Brad on Facebook Email Brad at askbrad@baconwrappedbusiness.com References and Links Mentioned: 80/20 Sales and Marketing by Perry Marshall Building A Story Brand by Donald Miller Getting Things Done by David Allen Making Websites Win by Karl Blanks Clockwork by Mike Michalowicz 12 Rules for Life by Jordan Peterson The Third Door by Alex Banayan Living With a Seal by Jesse Itzler Kartra-create and track an entire user’s experience through product purchase Designrr-create digital lead magnets, eBooks and get AI transcription Thrivecart-optimized cart software for digital and physical products ConvertBox -create user experience based email opt-ins Trint-transcription tool Otter.ai-transcription tool Twillio-texting tool Mevo-live stream camera and app with easy  post production edit style capacity Bomb Bomb app for thank you videos Omnifocus-list and productivity software Wunderlist-list software Todoist-list software Evernote-cloud based digital file keeper David Allen - How A Simple New Habit Will Change Your Life And Reduce Your Stress Paul Clifford - A Tool That Uses AI and Machine Learning To Help Create Traffic And Leads Ready to learn the step by step strategies we use to expand our brand? Find out how we do it in the Advisory

Wondering how to adapt to all the Facebook changes? Upset your Facebook ads aren't getting the ROI you expect? Wondering if Facebook is a dying platform for lead generation? Facebook is evolving with the demands of it's users and we know Facebook isn't going away anytime soon. Learn from an expert on the best way to position your Facebook ads as well as utilizing Facebook live and videos to build relationships. In this episode, we'll cover: Is Facebook a dying platform for lead gen? How to use Facebook ads to generate leads. 3 strategies for using video on Facebook. Today I chatted with Curt Maly, CBDO at Black Box Social Media, speaker and primary voice of Social Media Ad Genius. With over 8 years experience working with Facebook Ads, Curt shares some insight on the current Facebook landscape and how your agency can adapt. With the focus being on building relationships, Curt shares some tips on Facebook Live and videos that will help your agency achieve a like, know and trust factor that is so important for building a sales pipeline. Is Facebook a Dying Platform for Lead Gen? The current news media surrounding Europe's GDPR has definitely scared some from using Facebook, but this won't necessarily last. Curt says Facebook ads definitely aren't for every industry. You and/or your clients might perform better on another platform. For example, Instagram is showing success as it emerges as a more popular platform. However since it's photo-centric you need to make sure you're smart about relevant content to build your agency brand on Instagram. If we look at the history of Facebook it can help see where the future is going. It's similar to the early years of Google Adwords, when they weren't focusing on customer service. Facebook has struggled with privacy issues as well as customer service. (Like, how hard is it to get a Facebook contact on the phone?!) But Facebook is stepping up their game by working with agencies and focusing on customer support. So, they're coming around... and Facebook is far from "dying" :) How To Use Facebook Ads to Generate Leads Your agency needs to build a human relationship and that's going to cost more in ad dollars. It is time to focus on content vs. relevance. Facebook is currently the largest publishing platform. And, if your agency want to use the largest publishing platform to generate leads, then you need to publish really good content and follow-up accordingly! A current Facebook analysis says that clicks and/or click-thru rates don't necessarily mean someone is going to increase brand awareness or intent to purchase. This goes against the common ideology, so the industry needs an ideology change. We need to adapt to change, social media platforms are still a bit of the wild wild west. Facebook is ever changing their algorithms. Right now Facebook is looking at the engagement on business profile pages and their posts. Facebook is dinging business for "click bait" if people are clicking your link to a landing page and then come right back to Facebook. This is why using Facebook for organic reach with direct response won't work if your agency isn't playing in the game of Facebook. A successful business plan includes engaging posts and relationship building, not just running ads. You won't have scalable traffic or a predictable pipeline if you're just focusing on ROI and not the personal relationships. 3 Strategies for Your Agency's Videos on Facebook Video allows a viewer to relate to you, get to know you and build a rapport with you. This is a much better business building strategy than a "good hook" in your ad copy. When looking to create a video, Curt says he likes to think of structure of infomercials. That's right, infomercials. Infomercials last the test of time and follow a basic formula: every 3-5 minutes, there is a call-to-action. Many of us only give a CTA at the end of the video. But for those who don't want all the way through, they miss out on the their next steps. There are three types of videos your agency can use: Short one minute video. Use this video to address a cold audience. Generally, this video is to build awareness. Provide 2-3 bullet points and then a call-to-action. Hint: Instagram can support a 1-minute video too, so why not multipurpose? Facebook Live. Use this type of video to help people get to know you and your agency brand. Facebook Live videos can help grow engagement to score points with Facebook. As much as 80-90% of views are from Facebook live replays. Apply infomercial structure and split your video into 4 equal parts with a CTA after each part. In the first 30 seconds give them: what you're going to cover or why they should watch and a CTA or where to find out more info. Long, 10-15 minute videos. Use these videos to provide great value to the existing followers. as well as to announce or promote something new. Apply infomercial structure and split your video into 4 equal parts with a CTA after each part. You can have more than one CTA and take them multiple places, such as a landing page, an early bird list, or even point them to "like" and "follow" you on Facebook. Ready to Discover the Best Agency Strategies Working Today? Most agency owners struggle to scale. We’ve developed a process that will guide you through the journey of implementing the right systems so you can scale your agency — instead of feeling overwhelmed by it. We do this by bringing together agency thought leaders to share strategies, offer advice, and reveal what’s working (and what’s not working) in their agency. The truth is, whatever you want to accomplish in life, nothing will help you go further, faster than getting the right advisor in the context of motivated peers. If you want to GROW fast and smart, here's how Agency University™ Mastermind will HELP.

Ken Rochon returns from speaking at NGS conference in NY share highlights from his trip. Then, Curt Maly, from http://blackboxsocialmedia.com, joins us to share his successes conducting digital media services for A-listers in the professional speaking and internet marketing world. Curt shares how his system of Facebook engagement increases monetization regardless of the list size which dispels the myth that you need a large number of followers to maximize your income. Curt Maly's Bio: Curt Maly, is one of the world's most sought-after experts on Facebook, Social Media Marketing and Paid Traffic Strategies that dramatically increase short term and long term revenue. His exclusive Austin-based digital marketing agency, Black Box Social Media (BBSM), has a client list reads like a VIP Red Carpet list made up of celebrities, reality TV stars, Shark Tank contestants, professional sports teams, speakers, New York Time best-selling authors and more

Ken Rochon returns from speaking at NGS conference in NY share highlights from his trip. Then, Curt Maly, from http://blackboxsocialmedia.com, joins us to share his successes conducting digital media services for A-listers in the professional speaking and internet marketing world. Curt shares how his system of Facebook engagement increases monetization regardless of the list size which dispels the myth that you need a large number of followers to maximize your income. Curt Maly's Bio: Curt Maly, is one of the world's most sought-after experts on Facebook, Social Media Marketing and Paid Traffic Strategies that dramatically increase short term and long term revenue. His exclusive Austin-based digital marketing agency, Black Box Social Media (BBSM), has a client list reads like a VIP Red Carpet list made up of celebrities, reality TV stars, Shark Tank contestants, professional sports teams, speakers, New York Time best-selling authors and more

This week we go over an awesome, detailed talk about getting the most out of advertising on Facebook.   Curt Maly gave us a ton of practical, actionable information in just one hour. So we wanted to make sure you got those strategies.   These tactics include harnessing organic content properly. Make sure you post quality posts on your Facebook page on a regular basis, then test out which type of content resonates with your target audiences by promoting it through Facebook's ad system.   Don't worry about your clickthrough rates. Clickers are like window shoppers; 90% of your purchases come from people who never click on your ads, but see your content.   Once you've used Facebook's tracking tools to generate lists of audiences with various levels of engagement with your brand, Curt says to host Facebook Live events at least once every two weeks. Every few minutes, make a call-to-action; for example, asking people to say where they're watching from in the comments below, or to comment with questions they have.   That interaction reduces your ad costs, because Facebook detects that you're putting out stuff that other people finds valuable. It also adds new people to your engaged audience lists for further targeted ads.   Curt also urges us to use Facebook Messenger bots now, to automate communication with interested leads and get them to see more ad copy.   Curt gave us so much great tips in this talk. If you want to scale up your business and are looking for advertising advice, you can't miss this incredible hour-long speech. Get into Facebook Ads the right way, before your competitors do.   Key takeaways:   Focus on generating relevant organic content, then testing its relevance by promoting it 90% of your purchasers don't click on your ads, so don't focus on clicks Host Facebook Lives for your audience with quality content and regular calls-to-action Take a look at using Messenger bots

Curt has always had a knack for sales... The post How to Turn Facebook Traffic into Profit and Promote Anything w/ Curt Maly appeared first on Freedom Fast Lane.

112: Curt Maly Curt has always had a knack for sales. His first job at age 15 was as a Telemarketer selling subscriptions renewals from a call center located in Yutan, Nebraska. During Curt's days in Corporate America, he has worked in a consulting capacity with the likes of Apple, Microsoft, the United States Postal Service, and the National Rifle Association, as well as a handful of other large and small clients you may or may not know. Regardless of the client, the outcomes of his efforts were always the same: creating a process utilizing the latest technologies in order to increase sales to surpass client's expectations. In this episode:Learn what Curt's "PHD" came from Learn what the N.F.L. was for Curt Hear some basic fundamentals to getting aheadWhen you know you can perform, many doors will open for you Hear a great Pablo Picasso Story that will make you think Learn what I.B.R is and how it can help your businessWhen you test and validate using questions you will find out the intention that your clients are after Hear how an apple cobbler pie can help your business Find out how to simplify Facebook AdsWhen you are consistent, success is around the corner Don't worry for 6 months when it will only take you 15 minutes to implement Figure out how to create your own avatar and how to communicate with themWhy you have to be congruent with your messaging Treat your business like a business and not a hobby Learn the technique on how to have a successful Ad Campaign on Facebook Learn what to look for when placing a Facebook AdLearn what Curt says to someone when he wants to get their attention Learn how to break even on your ad spend in the first 30 days Resources: Social Media Ad Genius Blackbox Social MediaCurt Maly on Twitter

In today's episode of The Art of Paid Traffic, we're continuing our discussion of Facebook ads compliance and policy and taking a behind-the-scenes look at successful Facebook ads. I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media Ad Genius where they run a lot of Facebook ads - about $5 million dollars worth of ads over the last few years. They work with businesses in all different kinds of niches, which you'll hear more about in today's episode. Curt's a great evangelist for doing Facebook ads the right way and recently visited with their ads compliance team. The visit is really timely because you may have heard about a lot of Facebook ad accounts getting shut down lately. And, if you do find yourself with this issue, Facebook tends to be vague at best as to explaining why.

Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and guidelines. In case you haven’t yet heard the last episode with him, Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable.  He’s a really well known guy in the space, super smart with this stuff - especially FB ads compliance. All of a sudden over the past few months more and more people are getting their Facebook ads accounts shut down.  It’s really become alarming.  Even people I know who are legitimately trying to do the right thing are being caught in this. This is such an important topic right now, I’m devoting this episode with Justin and the next episode with another Facebook ads expert that I have a lot of respect for, Curt Maly.

  With many brands experiencing lower than ever visibility it seems that advertising is a necessity if you want visibility in the Facebook News Feed. Getting started on Facebooks Ads platform is easy, but getting real results requires insight and an in depth understanding of the tool. Facebook do provide training, but some of the biggest […]