Podcasts about ad networks

This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue. The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. The episode also covers strategies for soft launching, selecting mediation platforms, and effectively scaling ad revenue. Listeners gain insights into best practices for network selection and the significance of maintaining good relationships with ad network account managers.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/BY5THj6vQuEJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Ad Monetization Metrics02:57 Understanding ECPM and Fill Rate05:46 Key Metrics: Ad ARPDAU and Engagement Rates09:07 The Role of Ad Networks in Monetization11:53 How Ad Networks Determine ECPM15:08 Revenue Models of Ad Networks17:53 Soft Launching and Impression Value21:08 Choosing a Mediation Platform23:57 Scaling Your Ad Revenue27:07 Best Practices for Network Selection---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysAd ARPDAU is crucial for tracking performance.ECPM and fill rate together determine ad revenue.Higher user engagement leads to increased ad revenue.Ad networks connect advertisers with app users.Understanding how networks determine ECPM is essential.Ad networks charge margins and fees for services.During soft launch, focus on ad viewer rates.Choosing the right mediation platform impacts revenue.Scaling ad revenue requires adding competitive networks.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

We dive into the phenomenon of Block Blast! by Hungry Studio, exploring its massive success in the mobile gaming industry. We discuss the game's impressive download numbers, user engagement strategies, and unique game mechanics that keep players hooked. Our conversation also touches on the dynamic difficulty adjustments that personalize the gaming experience and the revenue generation strategies contributing to its financial success. We conclude with a comparative analysis of Block Blast! against other games in the market and speculate on its future prospects. Additionally, we explore the intricacies of mobile game monetization, focusing on the impressive revenue generated by specific games, ad networks' role, and user acquisition strategies. We discuss the importance of creative marketing approaches and how game mechanics can enhance player engagement. Our conversation concludes with insights into the future of mobile gaming and the challenges of monetization. Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what's next for game marketers and developers alike. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/fLkvGTgDQjw Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Blockblast and Its Impact 02:53 Analyzing Download Numbers and User Engagement 05:55 Game Mechanics and User Experience 09:00 Dynamic Difficulty and Personalization 11:54 Revenue Generation Strategies 15:01 Comparative Analysis with Other Games 17:55 Conclusion and Future Prospects 21:51 Monetization Strategies in Mobile Gaming 24:29 The Role of Ad Networks and Mediation 27:17 User Acquisition and Funding Strategies 30:36 Creative Approaches in Game Marketing 37:20 Game Mechanics and Player Engagement 41:50 Conclusion and Future Insights --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Block Blast has broken records with over a million downloads a day. Dynamic difficulty adjustments enhance user retention. The game mechanics are simple yet effective in keeping players engaged. Creative marketing strategies play a significant role in user acquisition. Ad revenue is primarily generated through interstitials and banners. The game has nearly 15 million daily active users. User experience is tailored through A-B testing and personalized content. The mobile gaming industry is highly competitive and requires innovative approaches. Block Blast exemplifies the potential of ad-driven revenue models in gaming. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

What is going on in the rewarded ad space? Why is it exploding? Well, in an odd way, it's AppLovin's fault. In this episode of Growth Masterminds, host John Koetsier chats with adtech OG Paul Bowen, Chief Revenue Officer at Stream Elements. They discuss the current state and future of the ad tech industry, focusing on the resurgence of rewarded and incentivized ad spaces, the implications of industry consolidation, and the impacts of AI and data analytics on user acquisition. Paul shares deep insights from his extensive career at companies like Unity, TapJoy, and Liftoff, providing a comprehensive overview of the key trends shaping ad tech today and looking ahead to 2025. Whether you're a growth marketer or ad tech enthusiast, this episode is packed with valuable information and forward-thinking perspectives. Link to Paul's list of companies in the rewarded space: https://docs.google.com/spreadsheets/d/1LaVUk8cNHsHNJndKuKyf6Ncpjc05Tc-TR9MmY5q9mkI/edit?gid=0#gid=0 00:00 Introduction to Adtech and Rewarded Ads 01:18 Building a Database of Incentivized Ad Platforms 02:54 The Evolution of Rewarded Ads 07:12 StreamElements: Tools for Twitch Streamers 09:35 The Resurgence of Rewarded Ads 16:14 Challenges and Opportunities in the Gift Card Reward Space 22:02 Expanding User Acquisition Beyond Gaming 22:35 AppLovin's Success in Mobile Ad Tech 27:32 The Role of AI in Mobile Advertising 35:21 Challenges and Innovations in Measurement 38:28 Concluding Thoughts on Ad Tech

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/Q9rLc86vRF4 Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic Intro 02:55 Exploring Supermarket Simulator 3D 05:54 Game Mechanics and User Experience 08:54 Monetization Strategies and Revenue Insights 12:04 Comparative Analysis of Game Success 14:59 Final Thoughts and Future Prospects 17:11 Monetization Strategies in Gaming 19:50 Ad Revenue Insights and Mistakes 22:22 Improving Ad Formats for Higher Revenue 23:14 Game Aesthetics and User Experience 25:17 Creative Challenges in Game Growth 30:05 Ad Networks and Creative Concepts 31:04 Scoring the Game and Future Potential 36:46 Merch and Community Engagement --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The game has scaled significantly since its launch. User engagement is crucial for long-term success. Ad revenue strategies need to be optimized for better returns. The game mechanics are polished and user-friendly. Creative marketing strategies can enhance user acquisition. Retention strategies must be implemented to keep players engaged. The game has a lot of potential for future growth. Feedback from players is essential for game development. The atmosphere of the game contributes to user satisfaction. We emphasize the importance of continuous improvement in game design. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Have feedback or a question? Text us!SummaryIn this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this space. The conversation also delves into programmatic advertising's implications and the role of ad networks, emphasizing the need for screen owners to make informed decisions about partnerships and inventory management.TakeawaysSPO involves deliberate choices about RTB auctions.DOOH faces ambiguity compared to CTV.75% of DSP money is concentrated in three platforms.Winning networks focus on specialized SSPs for inventory.Screen owners must ensure their supply is highly available.Ad networks can dilute ad spend for screen owners.The market rewards publishers who run duplicate auctions.Screen owners face a dilemma in choosing partnerships.Transparency in advertising is crucial for trust.Jounce Media offers valuable resources for understanding the market.Chapters00:00 Introduction to Supply Path Optimization (SPO)02:54 Challenges in DOOH Advertising06:29 Understanding Demand Sources in DOOH11:32 Winning Strategies for DOOH Networks15:55 Navigating Programmatic Advertising in DOOH19:44 The Role of Ad Networks in DOOHNews We CoveredCommerce Video Drives Retail GrowthAdvertisers Measure Retail Media Success Through PerformanceHow to Connect with Chris KaneCheck out Jounce Media: https://jouncemedia.com/Connect with Chris Kane on LinkedIn: https://www.linkedin.com/in/christopherfkaneFollow him on Twitter/X: https://twitter.com/ckaneTry our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.

Getting mobile games in front of new users on Google, Meta, and other large advertising networks has become increasingly challenging, with more competition than ever before and the high-cost impact of seasonality. In this episode, Sylvain Etard, the Senior Gaming Growth Manager for Tilting Point (the leader in free-to-play games), shares how he manages this challenge by working with alternative vendors and channels, such as Demand-Side Platforms (DSPs), CTV, and rewarded ad networks. Questions Sylvain answered in this episode:What's your role at Tilting Point?What's the problem with solely relying on the big players for app growth?How do you solve these UA challenges?Why is CTV the most difficult network to get into?How do you go about onboarding these new networks?How do you measure the LTV of these new channels?What KPIs should we be looking at besides ROAS?What percentage of the budget do you recommend going to the big players versus testing these other networks?How do you stay current with these different strategies?What types of things are you looking for in a new vendor?When do you decide to stop working with a new vendor?Timestamp:0:46 Sylvain's role at Tilting Point2:01 Challenges of marketing your games on Google and Meta3:53 Finding new partners to market with5:00 Marketing your mobile game with CTV6:11 Getting started with new networks6:45 Predicting LTV with new channels8:47 Distributing your marketing budget9:46 How Sylvain stays up to speed with the latest trends11:04 Shopping for a new vendor12:19 Deciding when to stop with a new vendor13:02 Tips for getting into the mobile game marketing industry14:00 Challenges with retargeting16:29 Rewarded platforms18:15 Cross-promoting games21:12 What to do in BarcelonaQuotes:(7:01-7:16) “A good way to do LTV predictions for a game is to look at Day 7, Day 14, depending on your game, and the LTV and retention you have. If you have really good LTV but lower retention than other games, it should be a red flag.”(11:04-11:20) “What I'm looking for in a new vendor is reliability. Having a lot of LinkedIn messages, we cannot always rely on whatever the vendor says. So the MMP benchmark and MMP index is a good source of reliability because if competitors are spending there, there's a reason.”Mentioned in this episode:Sylvain Etard's LinkedInTilting Point

How do you get more data from ad platforms than they offer? Simple: use Singular. No, we're not talking about anything underhanded or tricky. We're simply getting multiple dimensions and breakdowns that are individually available but not generally visible together. That lack of visibility has a cost: complexity, time, and your ability to see optimization or targeting capability. In this Growth Masterminds, host John Koetsier chats with Singular product manager Maayan Shor about the companies' new feature to bring as much data into your BI system as possible, allowing marketers to make the smartest optimization and allocation decisions. Multiple Breakdowns helps marketers by enabling access to a broader range of data breakdowns without the need to switch views constantly. This capability allows marketers to uncover hidden trends, fine-tune targeting strategies, and make more informed decisions by providing a more comprehensive view of campaign data across platforms like Facebook, TikTok, and Snapchat. We also chat about how specific breakdowns, such as age and gender, can lead to more precise targeting and identification of unexpected audience segments. 00:00 Navigating Data Challenges in Ad Platforms 00:28 The Struggle for More Data: Challenges and Solutions 03:15 Introducing Multiple Breakdowns: A Game-Changer for Marketers 04:55 Unlocking New Marketing Strategies with Enhanced Data 06:21 Optimizing Creative Strategies with Targeted Insights 07:11 Frequency and Impact of Data Analysis in Marketing 09:09 Exploring New Dimensions: DMA Breakdowns and Their Impact 11:07 Selecting the Right Data Breakdowns for Your Marketing Goals 12:37 Closing Thoughts and Appreciation

Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet. I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various geographies and verticals. Lina asks me about my background in mobile ad tech and my path from journalist to VP of Insights at Singular, plus my philosophy on app growth and user acquisition. Key topics include the effectiveness of various ad networks like Google Ads, Meta, TikTok, and ironSource, the surprising success of smaller networks like Moloco, the potential of Apple Search Ads, and the strategic use of artificial intelligence in marketing. We also talk about future innovations in the mobile industry, including multiple app stores and ads personalized through generative AI. See a full transcript on SplitMetrics' website:https://splitmetrics.com/blog/category/app-growth-series/ 00:00 Welcome to a Special Crossover Episode! 00:43 Introducing John Koetsier 03:58 Unveiling the ROI Index: A Deep Dive into Mobile Ad Networks 05:21 The Golden Six: Top Ad Networks Uncovered 08:40 Exploring Apple's Search Ads Performance 15:08 Reddit's Unique Position in the Ad Space 19:10 Exploring AI's Impact and Future in Tech 21:15 The Evolution of Advertising with AI 24:49 Emerging Technologies and Innovations in the Industry 28:47 Insights from the ROI Index Report 30:55 Advice for Small and Growing Mobile Businesses 36:09 Concluding Thoughts and Future Sessions

China ad fraud has been in the headlines recently, and we wanted to have a show about it. As expected, getting someone on the show to discuss this sensitive topic has been impossible. But we finally found one: Dr. Augustine Fou. He is the Founder of Fou Analytics and a leading expert in the field, boasting a profound understanding of digital marketing, cybersecurity, and advertising. With a Ph.D. from MIT, Dr. Fou has been on the frontline of programmatic and digital marketing for three decades. 1. What is ad fraud? What is it, and how does it work? 2. What's the motivation to buy fraudulent ads? 3. Are impressions still an important measure of advertisement effectiveness? 4. Can we buy on the big platforms where the humans go? 5. Why do they engage in ad fraud if they're not getting the results? The marketing/sales disconnect 6. Is there an opportunity for new and emerging brands to use advertising as it was meant to be used? 7. Can AI help relieve the ad fraud problem? The answer is no. 8. How do brand relieve their addiction to ad fraud practices? 9. How do you drop in tags that may reveal ad fraud (that may ultimately rejected by some publishers)? 10. Where do you think ad fraud relief will go? Enter the CFO. 11. A/B Test: Humans, 1 Billion, Platforms, and Humans

This is no BS gaming podcast 2.5 gamers session #94. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠, Arthur Michel Youtube: https://youtu.be/4yhTGKmL3Ds Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Madbox is recruiting in Live Games, New Games, Data and Automation: madbox.io/jobs Agenda 00:00 Epic Intro 02:04 Discovery and Initial Impressions of Pocket Champs 04:09 Game Design and Core Gameplay Mechanics 09:52 Progression Systems and Collection Building 16:47 Matchmaking and Player Experience 23:49 Evolution of the Game and Key Features 28:20 Improvements and Challenges in Progression Systems 32:52 Interstitial Ads and Ad Monetization 33:52 Rewarded Placements and Clever Design Features 35:20 No Banner Ads and Focus on In-App Purchases 37:25 Controlling Interstitial Ad Frequency and Bid Floors 39:19 Estimated Ad Revenue and ECPMs 40:57 Experimenting with Interstitial Ads 47:05 Indirect Integration of Ad-Related Missions 49:03 Positive Feedback on Creatives and Innovations 50:28 Gates Creatives and Unique Icons 53:28 Exploring Deeper Progression System 56:06 Ad Networks and Spend Estimates 57:41 Long-Term Retention and Future Plans 01:02:59 Overall Assessment and Room for Improvement 01:06:51 Game Production Philosophy and Purposeful Feature Integration 01:07:27 Finding Features that Enhance Player Experience 01:08:14 Passion and Creativity in Game Design --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Pocket Champs features strategic decision-making in gear selection and offers a balance between player input and automated gameplay. The game's progression systems, such as the trophy road and events, provide short and midterm objectives for players. Matchmaking in Pocket Champs is challenging due to the low skill involvement, but efforts are made to create a meaningful player experience. The game's monetization strategies, including offers and battle passes, are designed to provide value and maintain a robust economy. Continuous iteration and risk-taking are essential for game updates to keep the player base engaged and the game fun for the long term. Game development teams should have ownership and control over their games. When adding new features, it is crucial to consider their purpose and how they connect with the existing game. Finding features that make sense and enhance the player experience requires time, iteration, and creative work. Passion is essential in game design and development. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

In this must-listen episode, join us for a sit-down with John Brown from Google's Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google's efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google's initiatives to support publishers. As you navigate the complexities of policy compliance, you won't want to miss John's expert perspective, honed through years of leadership and mentorship in this realm. We don't want to misinform folks or trick folks or anything like that. We provide clear narratives around the policies, why do we create it? Where does it fit within the ecosystem? - John Brown 03:46 Really, it's the ease of use for the user because everything that's in the website, or mostly everything that's in the website without some editorializing, it is things that could be found elsewhere on external Google pages. - John Brown, 08:01 That was the number one concern going into this is not just to launch and then leave alone, but to launch and iterate and make sure it's fresh. - John Brown, 09:44 I learned early on at Google, traveling globally and speaking on stage globally, that different users across the world consume information differently. So we can't just have a help center with text and localize it and hope that people understand. - John Brown, 13:30 [00:00] - Introduction to John Brown, Google's Policy Transparency Lead. [01:57] - Significance of John Brown's role in ecosystem health. [02:45] - Overview of transparency.google's key features. [09:44] - Keeping transparency.google current in the digital landscape. [23:02] - Google's Fair Policy Appeals process: Google highlights fairness and transparency in the policy appeal process. [37:28] - Google's dedication to a mission-driven nature of trust and safety teams. Resources Mentioned:  Google Transparency Center Make sure you meet people who need the information, and give them the information that they want to consume in their format that they most prefer. - John Brown, 16:29 There's a dedication there. There's a mission that you probably don't find in other parts of organizations just because other teams, not just within Google, but elsewhere. It's quarter to quarter revenue, things like that, trust and safety. - John Brown, 37:28 Connect with John Brown: John is part of the Trust & Safety team at Google, and leads a team that is focused on educate publisher partners globally on policies, enforcement actions, and best practices to remain policy compliant.  Prior to Google, John built two Ad Networks, has served on two IAB working groups, managed qualitative data for over 90 ad networks, and has mentored dozens of startups through his Techstars accelerator affiliation. Connect on LinkedIn: https://www.linkedin.com/in/jbrown74/ Connect with Amanda Zantal-Wiener: Follow her on Twitter: https://twitter.com/Amanda_ZW Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

This episode examines the potential of SDK Ad Networks for subscription apps. With the continuing challenges with SKAN's data obfuscation, it might be time to consider ad network platforms like IronSource, AppLovin, and Unity as part of your UA mix. In this episode, we share 4 reasons why we're seeing these work and perform for many apps in our portfolio.**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/sdk-ad-network-subscription-ua/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

A conversation with Shoshana Wodinsky. In this episode, I'm joined by Shoshana Wodinsky, a technology researcher and former investigative reporter doing some of the best investigative journalism in the space of Adtech, privacy and online surveillance. Shoshana is the investigative director for consulting firm Web X Ray. Shoshana has had her work cited by The New York Times, The Washington Post, and The Wall Street Journal. She is a prolific writer, penning articles like, How Google Ruined the Internet (According to Texas), Here's How California's Prop 24 Could Better—or Break—Our Privacy for Good, Opportunism, Thy Name Is Zuckerberg to name a few.In this episode, we talk about the problems plaguing Adtech, the challenge of consumer privacy in a world of tech giants, why Shoshana is dedicating her career to investigating tech companies from a privacy lens, and how to balance enabling free online content and services while preventing the surveillance of consumers, among many other topics. Go here for ⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠ You can find Shoshana on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

You can get a really great (and low) cost per click, get in front of a ton of people, and build an entire business model by utilizing Yelp, Snapchat, Quora, Twitter, Pinterest, and Nextdoor. We're seeing great ROAS with our service clients and clients who do business locally. Utilizing these ad networks is a lot cheaper than other major ad networks around competitive terms.

The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics. Follow Eric Martell on LinkedIn at:  https://www.linkedin.com/in/eric-martell/Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/company/pear-commerce/Follow Pear Commerce online at: https://pearcommerce.com/Eric answers these questions:1) Remind us about Pear Commerce and what kinds of problems you're solving.2) What's the big announcement?3) Wow, sounds like a pretty big change… what purpose does this serve?4) How do I measure performance with these new ad types?5) How does this tie back to my actual website?  If I'm not sending people to a brand's website, what am I giving up?6) How would someone get started?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency? We discuss the top crypto ad networks: 1. CoinZilla 2. Bitmedia 3. CoinTraffic We'll weigh the pros and cons of each method here to help you decide which one is right for you. 0:00 Introduction 0:22 What is a Crypto Ad Network? 01:42 Top 3 Crypto Ad Networks 3:27 How do they compare to other forms of web3 display advertising? 3:44 Crypto Ad Network PROS 5:46 Crypto Ad Network CONS 7:43 Direct Media Buy 8:03 Direct Media Buy PROS 8:27 Direct Media Buy CONS 10:20 Working with an Agency PROS 12:27 Working with an Agency CONS 13:13 Should I use a Crypto Ad Network? Resources: ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8... ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our Twitter: https://twitter.com/coinboundio

The amount of money being spent on podcast ads is growing every year. This is an opportunity for podcasters, both to earn from their show as well as promote their show. In this episode, we will talk more about how ad pricing works, a few good ad networks, and how you can use Podcast ads to promote your show.Listen to the entire episode and I will tell you two nifty little tricks to grow your show so that you can earn money from your show.What we discussed on the showHere are some of the things we discussed on the show today -[03:03] - Podcast Ads pricing Methods[06:24] - Ad Swaps[08:03] - Things to keep in mind when placing podcast ads[09:36] - Podcast hosts that pay podcasters through sponsorships[11:11] - Podcast Ad NetworksMore InformationYou can find more information including the show notes and the resources at https://thepodcastinguniversity.com/69You can follow me on social media at -Instagram - https://instagram.com/podcastinguniversityTwitter - https://twitter.com/thepodversityJoin my FREE 10-day eCourse to learn how to start a podcast - https://thepodcastinguniversity.com/free-guide Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Privacy Sandbox on Android is out and it looks good. But there's still a lot of questions about how advertisers, ad networks, and MMPs will work together. If the industry can't find a way to innovate in tandem, we risk having confusing data and unclear insights from marketing campaigns that won't enable proper measurement or optimization. In this episode of the Growth Masterminds podcast, we chat with Singular product manager Jonathan Chen, who's working on ways of solving Privacy Sandbox on Android for the industry, including how we can ensure that we don't get siloed attribution (where multiple ad networks claim credit for a conversion and advertisers don't know whether they should credit one, or both, or neither) and coordinating aggregation keys so that advertisers, ad networks, and measurement partners can make sense of the aggregated privacy-safe data Google will be releasing. We chat solutions, integrations, results ... and what still needs to be figured out.

PPC or Pay-Per-Click Ads have proven to be a very effective way to make an advertisement show up in front of your target audience. A business can use various ads for Social Media websites such as Facebook, Google, and YouTube. The profit made from the ads depends on what website the ad was running on. Although its success varies according to different factors, it is still a very effective way to market your business. There are now lots of different alternative PPC Ad networks that can offer you better pay-per-click advertising rates. However, comparing all of these Ad Networks can be quite overwhelming at times. For example, running a PPC campaign across multiple networks, keeping up with all of the different settings, and all of the different ad formats can get frustrating. There are actually many different networks out there to choose from. Each with its own set of pros and cons. They each have their own unique features, ad formats, and targeting capabilities. If you're a PPC advertiser, you know just how important it is to stay within your daily budget. At times, this can become difficult, as you don't always know where to find more clicks at a lower cost. Well, if you really want to save money, here are some alternatives that can help you do just that!   More info about different alternative ad networks of PPC  https://ppc.co/alternative-ad-networks/ Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN 

With over 10+ years of experience in the industry, Jay is known as the “Billion Dollar Man” running global operations and digital strategy for billion-dollar brands. He has personally managed $393.7MM in ad spend on the YT/Google platforms that have generated $1.2B in trackable revenue for clients.A true ad buyer can evolve by adapting to change. Jay shares how he learned to understand consumer psychology, tactical and holistic strategies to modify and create his systems.If you need Jay's expertise, email him at jay@jaysmastermind.comWant to join AdSkills, check out our membership hereGet a sneak peek inside our member's area,  join one of the live Q & A's here.https://www.adskills.com/live-q-aHire an AdSkills certified media buyer? Contact our Matchmaker.For more updates and content, follow us on social: Facebook, Instagram, Linkedin, Youtube 

Watch this latest edition of Ask Snappy to learn about the top paying ad networks that will surely help you in easily monetizing your mobile app.

When data regulators come knocking, black box solutions from data brokers won't fix the compliance issues fast coming at brands. Meanwhile, publishers must avoid a repeat of the audience data heist carried out by ad networks and early programmatic players, reckons New York-based Nick Jordan, CEO of Narrative.io. The former Adobe and Yahoo exec urges the digital ad industry to step up with technical standards for post-cookie IDs to avoid unwittingly handing over everything to walled gardens, although he thinks Google may not actually retire the cookie. Plus, how Apple's privacy push "is all bullshit"; why publishers must "build a brand around their data" to make money from it; why transparency won't work without convenience; and what businesses paralysed by the paradox of ID choice should do next (hint: it's not 'do nothing'). See omnystudio.com/listener for privacy information.

In this Ask Snappy edition, we will talk about the different ways of app monetization. Yes, there is more than one! The easiest and most popular way to monetize showing ads by registering with an ad network like Appy Jump or AdMob.

Our course will teach you everything you needs to be an app entrepreneur. Learn how to monetize your mobile app in easy steps and make money. Get one million downloads with app store optimization (ASO).

Recently Applovin a major ad network and games studio - announced the acquisition of Adjust which is a company known as an MMP or mobile measurement partner. Zynga recently announced its intentions of acquiring an ad network including supply and demand side tech, mediation, and an MMP We discuss the potential implications of these kinds of vertically integrated acquisitions with a games studio business pose a number of conflicts and dangers to potential customers of the ad networks. Speakers: Josh Chandley - COO of WildCard Games and current customer of AL Josh Burns - Founder of DigitalDevConnect, A games industry veteran and neutral party Filippo De Rose - Head of Growth at Trap Light, also previously at Pixelberry and a former customer of AL Aviad Dadon - Chief Strategy Officer at Bidshake Moderator: Joe Kim - CEO LILA Games --- Support this podcast: https://anchor.fm/deconstructoroffun/support

Pete Vlastelica is a true product of the Internet and Silicon Valley boom era, studying in Stanford in the late 90s and later getting an MBA at Berkeley.  From his entrepreneurial exploits building, growing, raising funding and eventually selling Yardbarker to FOX Sports to his most recent role as President & CEO of Activision Blizzard Esports (including Commissioner of the Overwatch League), building the Overwatch and Call of Duty Franchise Leagues.  Incredible stories and insights into his illustrious career and close up look into the world's first franchise Esports Leagues.     Key Highlights Coming out of Stanford into Disney Internet Group in late 1999, going to London Back to New York working in a design and software agency Back to California for an MBA at Berkeley, focus on Entrepreneurship – while studying focused on starting his own company First idea failed, fractional ownership of Music rights (too complicated) Started Yardbarker with four buddies from Berkeley – first investors was one of the instructors, friends & family, bootstrapping, US$ 100k lasted 18 months Yardbarker become the largest network of sports blogs, with over 1,000 independent sites, bloggers and pro athletes (pre-Twitter days)   Growing the platform to over 22 million uniques and attracting millions in advertising dollars Funding rounds, from US$ 100k, to US$ 1 million to US$ 6 million (Series A) from proper VC investors (valuations in the twenty million range) Competition from other Ad Networks and 2008/09 Financial Crisis came along, new lessons, going into survival mode Fox Sports buys the business in 2010, a successful transaction for everyone involved Fox Sports Digital & Fox Sports days – building the digital platforms within the Network (FS1) – “sucked into the belly of the corporate beast” Joining Activision Blizzard, a true Gaming Giant (US$ 67 billion valuation), to build their new Esports Leagues modelling the sports franchise model Overwatch League – first League in 2018 with 12 teams – after 12 months of planning, building rev share model, governing structures, etc   Building a global City based franchise League – first of its kind  - attracting top owners (NFL, NBA, Premier League team owners) Educational process with investors – franchise fees starting US$ 20 million now up to US$ 30-50 million (3rd party sources) League monetizes League sponsors, media rights, licensing, merchandise, etc and shares with the teams in addition to prize pool (like in traditional sports) – first season reaching US$ 200 million in revenue (3rd party source) Building an entire League infrastructure from scratch, including minor league structures around the world, ultimately building a career path for players Call of Duty League – similar model but not as easy as copy/paste, designing a League to fit the Game, different styles and modes How 2020 effected the Leagues and season – huge learning curve on online vs offline competitions Dynamics between Teams and top star players – opportunities for sponsors and partners Korea learning – cultural export from K-Pop to Esports Interactivity between Gamers and fans, way beyond traditional sports model – Esports is taking fan engagement model to another level – sports needs to learn from it Comparing Esports Leagues vs Major Esports Competition with tens of millions in prize money Dota 2 – The International – tens of millions in prize pool, mostly generated from in-game purchase and special access passes by the fans The difference to traditional sports – short game of content (shorten supply vs demand), Esports is the opposite, 24/7 interaction with fans   About Pete Vlastelica is President and CEO of Major League Gaming (MLG), a division of Activision Blizzard devoted to creating the best esports experiences for fans across games, platforms and geographies. Prior to MLG, Vlastelica was the Executive Vice President of Digital at FOX Sports, where he focused on content and product development, social media, technology, and creation of multi-platform content properties, including the Emmy-award winning “Garbage Time with Katie Nolan”. He directed the growth of FOXSports.com and the mobile app FOX Sports Go, where he oversaw the streaming of thousands of live sporting events, including Super Bowl XLVIII, which set a new internet record for streaming viewers for a sporting event. Recognized for his influence in the sports media industry, Vlastelica is a member of Sports Business Journal's prestigious “Forty Under 40” Class of 2014. Vlastelica earned an MBA from the Haas School of Business at UC Berkeley and a Bachelor of Arts in Public Policy from Stanford.   Follow us on our social sites for the latest updates Instagram: https://lnkd.in/ferKA6N Facebook: https://lnkd.in/fw7Z_9h LinkedIn: https://lnkd.in/fVQzNj5 Website: https://marcusluer.com https://marcusluer.com https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com   Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Why should you care about making money with your website? You’re a photographer after all. Is monetizing your traffic worth the time and effort? Affiliate marketing What is affiliate income?  Examples: Education promotion (courses, guides, ebooks, etc) Preset reviews/promotion Camera gear reviews/promotion Website services reviews / promotion (themes, plugins, hosting, galleries) CRM reviews/promotion (honeybook, etc) AirBNB Amazon Etsy Private affiliates with many companies (search brand + affiliate) Ad Networks Share A Sale CJ Affiliate Sell your own products Presets/Luts Templates (Instagram stories, etc) Style guides Sell your own education Consumer facing (How to take better photos with your iPhone) Industry facing- other photographers, other vendors Monetize your traffic Ad Networks (typically 10k hits /mo min) Featured spots on high traffic roundup pages (venues, vendors etc) Paid referrals to other photographers

In this episode the guys discuss Steven's latest AdSense fun while Steven explains what he's learned about the different Ad Networks available for monetizing websites.Like the show?Subscribe, rate, and review in your favorite podcast app or directory.Links to Connect with Steven FoustOnline Business I'm Building and ScalingNew Website I Purchased (#1)New Website I Purchased (#2)Personal Brand Websitesteven@stevenfoust.comLinks to Connect with Michael TannerOnline Business I'm Building and Scalingmichael@credibleleaders.com

In this episode the guys discuss Steven's latest AdSense fun while Steven explains what he's learned about the different Ad Networks available for monetizing websites.Like the show?Subscribe, rate, and review in your favorite podcast app or directory.Links to Connect with Steven FoustOnline Business I'm Building and ScalingNew Website I Purchased (#1)New Website I Purchased (#2)Personal Brand Websitesteven@stevenfoust.comLinks to Connect with Michael TannerOnline Business I'm Building and Scalingmichael@credibleleaders.com

Want to learn more about the value and challenges of ad networks outside of Facebook and Google? Today on the Apptivate Podcast, @Misha Syrotiuk, Head of Ad Networks and Programmatic on the user acquisition side for @Huuuge Games, breaks down 6 traffic sources beyond the big two. Questions Misha Syrotiuk Answered in this Episode:What’s the mobile tech community like in Warsaw, Poland? What makes Huuuge Games such a successful developer of social casino game titles? Are your strategies for acquiring new users similar across titles?How do you go about breaking down what marketing channels are worthy of investing? Are incentivized media traffic and offer walls valuable to you, and are there any tricks to leveraging them effectively?Which of these 6 pillars would you lean on first if Google and Facebook went away tomorrow? Timestamp:4:10 The growth of Huuuge Games5:05 Staying competitive with social casino games6:29 The Huuuge Games titles you should know7:45 Strategies for acquiring users across titles and genres12:33 The 6 pillars of ad networks, beginning with rewarded video14:21 Leveraging offer walls19:17 The true cost of advertising with DSPs21:34 Pre-load traffic on Androids26:22 Native content advertising29:38 Direct traffic advertising32:52 Prioritizing the pillars beyond Facebook and GoogleQuotes (129 characters):(5:05-5:15) “Casino space is very competitive and it’s very hard to get into for different reasons. One of the reasons is the very high cost of user acquisition and a very long payback period.” [178 characters](33:00-33:06) “I would go mostly with programmatic DSPs, just because the volume there is massive and they can have any reach.” [110 characters]Mentioned in this Episode:Misha Syrotiuk LinkedInHuuuge GamesApptivate Ep30 Scott Tompkins (Digital Turbines)

Every app needs a user. Fortunately, dozens of channels exist for app marketers to find users, including social, search, and third-party ad networks. Today's guest is Solange Baki, Growth Marketing Manager at Badoo. Currently she leads Badoo and Bumble user acquisition expansion through video and display performance campaigns, programmatically and with ad networks. Today's Topics Include:  ✔️ App Acquisition Tools: Paid social, paid search, and third-party networks  ✔️ Pros and Cons: Limitations exist with third-party networks and operating systems  ✔️ App World: Games vs. non-games involve developers, players, programmatic promotion  ✔️ Diversification Strategy: Don't put all media/paid acquisition spend into 1 or 2 channels  ✔️ Next Steps: Explore and select new sources for app downloads, results, ROI, budgets  ✔️ Common Challenges: Fraud, vendor loyalty, constant monitoring, conversion rates Links and Resources: Solange Baki on LinkedIn Bumble Business Of Apps - connecting the app industry Tweets/Quotes by Solange Baki: “We are a global team of brilliant product managers, designers, engineers, data scientists, and many more with the mission to create life-changing moments by building relationships.” “You can't allocate all your media or paid acquisition spend into one or two channels. It doesn't give you all the flexibility that you need to reallocate budgets, in case something goes wrong.” “Adding third-party networks onto your paid acquisition portfolio gives you a lot of flexibility.” “Fraud is one of the main challenges that we experience. It's important to have an anti-fraud solution.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Welcome to another week of our Friday Jam session. This is always one of the highlights of my week. I love spending some time with some awesome people and answering some great questions. If you want to be a part of our Take Action Crew, we go live every single Friday where you can ask me any questions you have about starting your business. To join us, head over to takeactioncrew.com to sign up for free. Let’s dive right into today’s session.  Valuable Advertising and Affiliate Info  This week I had a bunch of questions related to ads and affiliate links and when is the best time to use them.  I'm excited to answer a few of those today, and hopefully, you'll find my answers helpful.  When to Apply for Affiliate or Ad Programs  Don't apply too early. You need to focus on getting traffic before you can even consider monetizing your site. Once you get there, you'll have plenty of options. We didn't turn on ads until we had 18,000 visitors to our site for one of the brands we're working on.  We do have a few affiliates but no ad networks. You'll need at least 10,000 visitors to your site to qualify for an ad network.  Don’t talk about monetization until you have traffic.  Start out by writing a few pieces of content, including reviews or comparisons, where you can go back in later and add affiliate links when you're ready. Just get the content written now, and you can do the rest in the future.  Should I Consider Advertising on My Website Yes, advertising is great. Over on brandcreators.com, I'm currency only offering private offerings. Our playbook, checklist, and signups for Brand Creators when registration is open again in July. I'm not selling anything else on my site.  We do have a resources page with all the products that we use that link to affiliate programs.  If you're driving traffic to your site to sell your own stuff, I recommend limiting your advertising to other companies. You'll just need to pick and choose what to include. On a side note, I do run ads on a couple of our other sites.  Just be sure that any ads you include on your site are of interest to your visitors.  In regards to affiliate links, you can have a few on your site, and once the traffic is there, people will see the. Keep in mind that the benefits of affiliate links just aren't there when you only have a few thousand-page views. Instead, focus on creating content and wait to get steady traffic to worry about affiliates. How to Get The Most Out of Your Blog   When you’re getting ready to start a new website or blog, it can be overwhelming. This week I answered a few questions that I hope will help make it easier to get started.  What Elements to Include on Your Homepage  Let people know immediately that they’ve come to the right place. Answer the questions they’re looking to have answered. Always have a lead magnet front and center but also make sure they know they are in the right place and not just in an eCommerce store, so it’s not a turn-off.  Ask yourself what your visitors are trying to achieve and tell them right up front how you can help. Keep your messaging on brand which will help detract people who aren’t ready to hear your message or not apart of our target market.  Why You Should Integrate Your Online Store to Your New Blog Include a tab on your blog that includes access to your shop. Integrate the two as soon as possible, especially if they are in the same niche and go hand in hand. You can always have a separate Shopify store and use a  subdomain, so it still looks like it’s all apart of the same website. Post Blog Content As Soon As Your Website is Up and Running  Who is seeing your unpolished blog if you don’t feel like it’s ready?  Just start publishing blog posts, and you can make changes to your site later. There will always be things you want to change and fix. But to an average person, they’re going to look past those things. Just start getting it running so you can monetize sooner. You won’t get any traffic if you don’t publish any content. There’s no better time like the present to get started.   How To Come Up With New Blog Content What are the five questions your market is asking right now? Write “how to” articles that answer these common questions. They are easy to answer and are asked often.  Create a content tree where you have the main content topic you’ll focus on and branch off from there. Head over to Google and use the autofill feature to see what is being searched for often in your niche and what keywords people are using.  Best Ways to Sell Digital Courses or E-books on your site.  You’ll need to create a sales funnel on your site. It can be as simple as creating a landing page in Convertkit or Gumroad. Keep it simple.   Build an email list and hop on social to bring people to your website where they can view your digital course or e-book.  How to Structure an Interview  I start by asking questions that you, as the listener, will benefit from. Know your audience and what they would want to know.   Make sure the person you’re interviewing feels comfortable.  When I interview, I only have a couple of points, including their back store.  I also ask a few of the questions, like what did they do when they had a business venture fail. So many people don’t typically share their failures, and I think it’s so important for my listeners to hear about how successful people overcame rejection and discouragement.  When I interview, I want to know what people do on the days that are bad. And how they kept pushing through. Get really raw and real. Get questions answered that they aren’t usually asked.  Live Streaming & Video Editing Tips  I’ve had a lot of questions about live streaming during the past few weeks and am excited to touch on a few of those today.  Live Streaming Videos on Multiple Platforms In the beginning, you need to get comfortable and make it easy. Start broadcasting to one platform. You can always add another platform at a later date. The goal is to get a few people watching who you can engage with. Even if you don’t have anyone watching in the beginning, still get started and don’t overthink think it.  Live streams are not easily searchable on Facebook. Consider streaming to YouTube because it’s saved on the site and makes it super easy for people to search for those videos at a later date. You can always take your YouTube video and upload it to Facebook. It’ll perform better when you upload it directly to Facebook. Should I Go Live & Stick With The Same Time Every Week When you do something live there is less structure and it becomes more natural. Just get started and know what you’re going to do upfront. Commit to yourself and show up the same time every week. This will help people look forward to joining and know when to expect they’ll hear from you. Consider answering questions that show you are an authority in your market.  How to Crop Videos for YouTube ScreenFlow is great for Mac users. You can zoom in and even slow zoom on different parts of your video.  If you’re just starting out consider going to Fiveer and hiring out someone to edit your videos for you! It’s pretty cheap to find someone and will save you lots of time from having to do it yourself if you have a lot going on.  Too Many Plugins Will Slow Down Your Site Keep your website very light so it runs faster. You don’t need a bunch of plugins to get started. If your site is slow people won’t stick around. I recommend starting out with just a couple of plugins like Yoast and an optimization plugin that compresses images.  Always check to see how your site works on mobile. Why I Don’t Charge More for My Products  I’ve had a lot of questions about why my products are so affordable. In particular, my Brand Creators Playbook. I use this all the time within Brand Creators. I only charge $4.99 for the playbook. If you buy my book, it shows that you are interested in my content and is a great lead magnet. I also want to help you succeed, and I can reach more people if I charge less. If you purchase the playbook, I do off a market selection class, but I don’t advertise to anyone else. I actually go in and show you how to go through the process to find if a market is good and show some examples of some that should be avoided.  My goal is to give people enough content and information to get them started. And if they’re interested they can join Brand Creators when it opens again in July.  Always give people as much value as you can and don’t be afraid of giving too much.  The goal is to attract the right people. Thanks For Tuning In! I hope you enjoyed this week’s Friday jam session. Head over to takeactioncrew.com to join for free. We go live every Friday at 10 am when I answer all your questions. Thanks for being here. Remember, I’m here for you, I believe in you and am rooting for you! It’s time for you to take action and go rock your brand!  Take-Aways From Today’s Episode Valuable Advertising and Affiliate Info (3:50) How to Get The Most Out of Your Blog (7:13)  How to Structure an Interview (15:40)  Live Streaming & Video Editing Tips (9:20) Why I Don’t Charge More for My Products (41:45)  Quote You won’t get traffic if you don’t publish content. There’s no better time like the present to get started.   Or  Always give people as much value as you can and don’t be afraid of giving too much. 

Online ads have deeply-rooted in our lives and dealing with them became a necessity now. It's no more a secret now that online Ad Networks harvest all your data and use it to show the relevant ads. They actually run the Internet and allow it to be free of cost. However, it is not really free. The Internet is free because it trades your data. So, why not deal with it for our own advantage? Find out how!

    Back when I got started with my first blog, I relied 100% on website ad networks.  I needed to find out how to monetize your website with ads because I didn’t have products or services to sell… And it was a challenge trying to find the best ad networks for small publishers – […] The post Best Ad Networks For Monetizing Your Website Easily! appeared first on Done For You.

Often the duopoly of Facebook & Google just don't suffice to meet all your UA needs. Sometimes you need to hit scale that's far bigger than Facebook and Google can provide, even if these come together with Snapchat, Apple, Pinterest & other self-attributing networks. Programmatic advertising can be a wide blue ocean opportunity for advertisers seeking scale - but it is also one that is fraught with risks, because you're essentially bidding on CPM, and are building on ML/AI capabilities of DSPs to drive performance for you. We untangle some of the many challenges that programmatic advertising can often present - and I have with me one of the foremost experts on programmatic/DSP buying today.  I interview Misha Syrotiuk, the Head of Ad Networks & programmatic for UA at Huuuge Games - and we talk about many things programmatic, and discuss how to unlock scale outside the duopoly.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-to-unlock-scale-outside-the-duopoly-with-misha-syrotiukhead-of-ad-networks-programmatic-for-ua/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

So you’ve started to build your brand, but you are ready to start bringing in revenue, what do you do? Is it time to start rolling out your own white label products? Or maybe it’s time to partner with a social media influencer on YouTube or Instagram. On this episode of The Amazing Seller, you’ll hear from Scott as he wraps up his Brand Building Series with part six. Scott gives a recap of the Brand Building Series thus far, explains how to identify which products your market wants, how to use your Amazon Affiliate account wisely, what it takes to utilize ebooks, and so much more. If you are ready to make your brand profitable, this is the episode for you - don’t miss it! What does your market want?  Remember all the way back in part one of the Brand Building Series when Scott spoke so passionately about identifying your market and getting to know them inside and out? If you don’t know who you are targeting, you can’t market a product to them effectively! Taking that research from part one, Scott walks through how sellers like you can leverage your brand’s position to create products you already know they want. While this step might sound easy, the truth is - many sellers mess it up. Tune into this episode of The Amazing Seller to hear Scott explain how to reach your market with the right products.  Why you need a social media channel  Did you know that one of the best ways to reach your target audience is by utilizing Facebook and other social media channels? It’s true! Think about it - people flock to Facebook every day, regularly - why not jump on the chance to get your brand in front of them? Don’t buy the lie that you have to be a social media pro in order to get started; you don’t! As you learn along the way, your fans and community will grow along with you. To hear how Scott incorporates social media into his brand-building strategy, make sure to listen to this episode of The Amazing Seller! Ebooks are a great tool! When was the last time you visited a website and received an additional offer while you were going through the checkout process? If your brand uses this tool wisely - you can offer some great products that will connect people to your brand. Consider putting together an ebook or a targeted resources guide - they really aren’t that complicated. This approach gives you two valuable things, it gives you credibility, and it gives you a product you can sell that doesn’t cost you any overhead other than your time. Scott has used this strategy before, and he’s seen great success - listen to this episode of The Amazing Seller to hear more about this critical topic!  Turn on the Ad networks If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you work smarter, not harder! What if you could generate revenue for your ecommerce business without putting a ton of money into a product? As you build your brand and start gathering a following in your niche market, a great option is to start turning your traffic into dollars! If you’ve been following Scott’s advice, you know that creating compelling content will establish goodwill with your audience - they will begin to trust you. As they visit your site, you can use that credibility to entice Ad Networks to use your home base for their advertisements. Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] Scott recaps the whole series so far.  [6:40] What does your market want?  [8:10] Use your Amazon affiliate account!  [12:00] Make sure to use your Facebook page.  [14:45] Why “How to content” is so popular.  [18:10] Ebooks are an easy tool to add to your toolbox.  [27:30] Ad Networks can bring you in revenue.  [32:10] Should you offer merchandise to your followers?  [34:20] Check out Brand Creator’s Academy!  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/762 www.brandcreators.com www.clickbank.com

Wouldn’t you love to make some money from your app? Or, are you looking for ways to direct traffic to your app? The one answer to take care of both these requirements is – mobile advertising!

This episode talks about advertising on your blog. I outline three networks you can use all with varying attributes and differences. Choose one or all three, it's up to you. We will discuss AdSense, Content.Ad, and Mediavine.

Liana Ling is a former attorney turned traffic pro. She has been a member of the AdSkills community for more than 2 years and has gone from marketing trickling campaigns to scaling across networks for her clients. She's helped her info product clients diversify their traffic sources off of just Facebook into other networks like Youtube, Pinterest, and Google. While Liana won't name drop, her clients are leaders in the Info Product industry and they rave about her ability to methodically grow campaigns. If you'd like to work with Liana, you can reach her at the following links:1. Facebook profile - https://www.facebook.com/liana.ling2. Email - liana@powerupstrategy.com

App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenged by managed DSPs (demand-side platforms) that are fighting smart with approaches that harness algorithms and AI to help app marketers make better buys and achieve higher returns. How can app marketers teach and train the algorithms to get the best results? Our host Peggy Anne Salz catches up with Misha Syrotiuk, Head of Ad Networks and Programmatic Buying at Huuuge Games, a leader in the social casino games market, to provide you a crash course in DSPs (what they are and what they offer) and some tips on how to train DSP “black-box” algorithms to help you net high-value users and payers.  Misha, a Mobile Hero recognized for his app marketing expertise, also shares a checklist of what to look for (and avoid) when choosing the right DSP for your growth campaigns.

You're going to discover how to drive traffic using Ad Networks for App Downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6mxoezvXyXQ

This week we discuss the plans and goals any Indie Game Developer should follow when making games for the mobile platforms. Be it the Apple App Store, GooglePlay or Amazon, our advice is always the same whether you're an absolute beginner or have been making games for a while, head for that Publishing Deal. There's a multitude of benefits for teaming up with an established mobile game publisher when launching your titles, the most arguably is traffic. Without a solid User Acquisition ( UA ) strategy in place it's going to be a struggle to drive downloads to your game and to get noticed. Any Publisher worth their salt already have a vast, daily active network of players within their existing portfolio to cross promote and market your game to, this is vital especially on launch day. They'll also have solid connections within the industry especially with the platforms themselves. They can get your game in front of the people who make the decisions on the games that will be featured on any given week on the stores ( Thursday is the main refresh and launch day ) and often have contacts in the press to get that all important exposure. They bring experience you can learn from as for the most part know what will, and will not work. You'll also typically earn more money from your mobile game. With downloads comes increased revenue and it's also not uncommon for the Mobile Publishers to have special deals with the Ad Networks to ensure the highest eCPM possible for the ads that show. Although you are sacrificing a decent percentage of the total revenue of the game ( usually it's a 50 / 50 Split ( after any UA costs ) you'll still earn way more due to the downloads achieved. It's a win / win situation and we strongly believe that you should be striving to build a game and sign a publisher deal within your first 10 games if you're serious about building games in the mobile space. Highlights, Quick Wins & Takeaways: 1. It sets your standards high right out the gate - Average generally won't make the cut. 2. Forces You to do your market research to increase your chances of building games the publishers want. 3. Publishers usually have great relationships with the Platform Feature Teams ( Apple App Store, GooglePlay, Amazon ). 4. They have Traffic and can drive downloads - An established cross promotion network of players to market your game. 5. You’ll typically Earn more - A smaller slice of a much larger pie generally works out better. Learn More about the RisingHigh Academy: RisingHighAcademy.comSupport the show (https://risinghighacademy.com/join-the-academy/)

Ask just about any experienced marketing consultant and they'll tell you – if you want website traffic faster, take out your credit card and buy it. I'm talking about display ads, AdWords, Ad Networks, Social Media ads, etc. There's another option. I'm talking about large communities with built in traffic and buyers already there. Unlike Facebook, Twitter and other social media communities, the people in these communities usually login with their credit cards close at hand. So… that leaves us with the question. Buy traffic and hope you can convert? Send a prospect through a slow, laborious, “get to know you” sequence? Or go where masses of people are ready to buy your product or service? That and more in this episode. Unless enough of your peers can be converted into customers, it may be time to look beyond social media as a business growth option this year.

Do you have an advertising strategy for your blog/website? And by strategy, I'm not referring to you advertising your content/brand. I'm talking about ad strategy on your blog. Take a listen as I talk about my journey through advertising on my blog and the various types that are available to you. BGC ANNOUNCEMENTS * Welcome to the 46th episode of the Boss Girl Creative Podcast!! Today I'm flying solo and talking about advertising strategy. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlchat INSIDE THIS EPISODE * Different types of advertising * My journey through advertising * What is your advertising strategy? * Ad Networks vs Managing your own   RESOURCES & LINKS MENTIONED Google Adsense PassionFruit Ads #bloggingedumacation Google Adsense Custom Channels Media Nexxus Rivit Media (**it appears the site may not be working at this time) The Blogger Network Marfeel Media Vine   FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk   HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!   WAYS TO SUBSCRIBE TO THE BOSS GIRL CREATIVE PODCAST Click here to subscribe via iTunes Click here to subscribe via Boss Girl Creative Newsletter Click here to subscribe via Stitcher   FEEDBACK + PROMOTION You can ask your questions and leave your comments by either calling (707) BOSS-GIRL, emailing hello@bossgirlcreative.com or go to the Boss Girl Creative Facebook group!

Dom Bracher, co-founder of Tapdaq is working at a startup next to Kings Cross station in London. Learn what its like to have the support of a Venture Capital firm behind you.

Only two main topics for the episode: advertising networks and websites that use them, and discussing some of the bigger movies coming out this year.

Only two main topics for the episode: advertising networks and websites that use them, and discussing some of the bigger movies coming out this year.

Peggy Anne Salz and Shahab Zargari welcome back Mahak Sharma, the Director of Mobile Commerce, Travel and Gaming for inMobi, to discuss What Questions to Ask Your Ad Networks as part of our monthly Apponomics and Apps episode.

We've all been focusing on beacons as a way to help retailers reach and sell to the customers that are floating around inside their stores. We've thought of beacons as a way to draw trafic from window displays to the cash register. We've thought of beacons as primarily a push game to help retailers increase basket size. Perhaps we've been thinking of beacons the wrong way.   Swirl, the beacon company that Lord & Taylor and HBC have hitched with is thinking of beacons in a whole different way and Chuck highlights why this is so significant to large retailers going forward. Hint: It rhymes with "shmu fevenrue".

We've all been focusing on beacons as a way to help retailers reach and sell to the customers that are floating around inside their stores. We've thought of beacons as a way to draw trafic from window displays to the cash register. We've thought of beacons as primarily a push game to help retailers increase basket size. Perhaps we've been thinking of beacons the wrong way.   Swirl, the beacon company that Lord & Taylor and HBC have hitched with is thinking of beacons in a whole different way and Chuck highlights why this is so significant to large retailers going forward. Hint: It rhymes with "shmu fevenrue".

Wedge Partners Analyst Says iPad is Awesome and Other Tablets are “Junk” / DigiTimes Hears Tell of a CDMA 2nd-Gen iPad / iPhone 4 Tops eBay Top Ten Sales Items for 2010 / RadioShack Restarts iPhone Discount Sales Promotion / AT&T Expanding Public WiFi Hot Zones in NYC and SF / Paul Allen Re-Files Patent Infringement Case Against Apple, Google, and 11 Other Online Companies / Apple Sued for Allegedly Sharing Personal Info with Ad Networks via iOS Apps / UK VAT Adjustment to Drive Prices Up for iThings / Kaufman Brothers Analyst Hears Tell of Battery Problems for RIM PlayBook / KMart and Sears Teams for Online Video Sales and Rental Service / Android Market Reportedly Approaching 200k Apps Available / Angry Birds Developers Says iOS will Be Number One with Developers for a While / CNN Puts Antennagate and Ping on Top 10 Tech Fails of 2010 List

On this week's show we will be helping moms make money by monetizing their blog. Our focus will be on ad networks and private ad sales. Blogging takes time and you deserve to be rewarded for your effort! Come listen live and leave us a question in the chat room.

On this week's show we will be helping moms make money by monetizing their blog. Our focus will be on ad networks and private ad sales. Blogging takes time and you deserve to be rewarded for your effort! Come listen live and leave us a question in the chat room.