Podcast appearances and mentions of geraldine deruiter

Ali Domrongchai is a writer, recipe developer, and baker in Brooklyn. She's passionate about researching and uplifting Thai culinary traditions, from teaching luk chup workshops to popping up with pandan lemongrass mochi cake and other treats at restaurants around the city. It's so fun having Ali on the show to talk about the exciting state of Thai food in NYC, including her upcoming Thai Takeover at New York's Museum of Food and Drink on May 29.Also on the show we have a great conversation with Geraldine DeRuiter, author of a terrific essay collection, If You Can't Take the Heat: Tales of Food, Feminism, and Fury. We talk about Mario Batali's cinnamon rolls, writing food into video games, and her truly unique way of writing about food and culture. Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week… The Seattle City Council is considering putting 8-foot tall kiosks, equipped with cameras and advertising, downtown before the World Cup. Historically queer nude beach Denny Blaine Park is back in the news after SPD told some beachgoers that being nude is not legal in Seattle - newsflash, it is. And if you wanna keep your OG Seattleite card, maybe don’t change your phone number… You may not be able to get a 206 area code much longer. Stranger Queer Culture and Politics Reporter Vivian McCall and author and blogger Geraldine DeRuiter are here to break down the week. We can only make Seattle Now because listeners support us. Tap here to make a gift and keep Seattle Now in your feed. Got questions about local news or story ideas to share? We want to hear from you! Email us at seattlenow@kuow.org, leave us a voicemail at (206) 616-6746 or leave us feedback online.See omnystudio.com/listener for privacy information.

This week… Residents are telling conflicting stories about a tree in a northeast Seattle neighborhood. Starbucks is doing away with some of its “less popular” drinks, in an effort to streamline their services. And if you’ve never been to a Seattle Sounders match, you’re in luck - the team is offering you free tickets. Too Beautiful to Live Co-Host Andrew Walsh and author and blogger Geraldine DeRuiter are here to break down the week. We can only make Seattle Now because listeners support us. Tap here to make a gift and keep Seattle Now in your feed. Got questions about local news or story ideas to share? We want to hear from you! Email us at seattlenow@kuow.org, leave us a voicemail at (206) 616-6746 or leave us feedback online.See omnystudio.com/listener for privacy information.

This week… We got enough snow to make things messy for the first time this winter. Hold onto your Subaru Seattle, it seems our signature vehicle has been overtaken by another household name - Is the Tesla the new car of Seattle? And Seattle City Council President Sara Nelson’s campaign office left something extra in a memo this week, leading to a peek behind the political curtain. Author and Blogger Geraldine DeRuiter and Author Danielle Marie Holland are here to break down the week. Watch the Washington State House Bill Hearings here. Find details on the Sámi Film Festival here. We can only make Seattle Now because listeners support us. Tap here to make a gift and keep Seattle Now in your feed. Got questions about local news or story ideas to share? We want to hear from you! Email us at seattlenow@kuow.org, leave us a voicemail at (206) 616-6746 or leave us feedback online.See omnystudio.com/listener for privacy information.

This week… Southern Resident killer whale J-35 is in mourning after losing a days-old calf. And Amazon’s Return To Office mandate began Thursday, and it’s going to change a whole lot in Seattle. Author and blogger Geraldine DeRuiter and Your Last Meal host Rachel Belle are here to ring in the new year.See omnystudio.com/listener for privacy information.

This week: We're coming up on Thanksgiving, so we brought in some local food experts to talk about the holiday essentials. Author Geraldine DeRuiter and Your Last Meal Podcast Host Rachel Belle are here to serve up some good Thanksgiving vibes. We can only make Seattle Now because listeners support us. Tap here to make a gift and keep Seattle Now in your feed. Got questions about local news or story ideas to share? We want to hear from you! Email us at seattlenow@kuow.org, leave us a voicemail at (206) 616-6746 or leave us feedback online.See omnystudio.com/listener for privacy information.

In this episode, Head of Circulation Melissa gets down and nerdy about Food for Fines, dinner menus, and ducks. Melissa's Book Recommendation: If You Can't Take the Heat by Geraldine DeRuiter

This week…  Seattle's newest RapidRide line is only four weeks old, but already in need of some quick fixes. Seattle's EMTs are now administering buprenorphine to people struggling with opioids as part of a first-in-the-nation program. And a reminder: Don't feed wild raccoons. A woman in Kitsap County learned the hard way. Author Geraldine DeRuiter and Commute Seattle Executive Director Alex Hudson are here to break down the week. Highway Closures: https://wsdot.wa.gov/about/news/2024/start-planning-now-major-highway-closures-lane-reductions-around-puget-sound-oct-11-14 Volunteer Park Cleanup: https://www.seattleparksfoundation.org/event/fall-restoration-day/ We can only make Seattle Now because listeners support us. You have the power! Make the show happen by making a gift to KUOW: https://www.kuow.org/donate/seattlenow And we want to hear from you! Follow us on Instagram at SeattleNowPod, or leave us feedback online: https://www.kuow.org/feedback See omnystudio.com/listener for privacy information.

Sign Up For The Newsletter: https://jonathanraymond.com/#newsletter In this episode, Jonathan Raymond sits down with Rand Fishkin, founder of Moz and Sparktoro, for a deep and candid conversation about entrepreneurship, leadership, and personal growth. Rand opens up about his journey from scaling Moz, dealing with the pressures of venture capital, to his new ventures in audience research and indie game development. They discuss mental health, the challenges of being a young tech founder, and how childhood experiences shape leadership styles. Rand shares the hard lessons learned from his battle with depression, stepping back from Moz, and the importance of emotional maturity and vulnerability in business. This episode is packed with insights on navigating the highs and lows of startup life, building a more diverse and inclusive team, and balancing personal well-being with the demands of entrepreneurship. Whether you're a founder, leader, or simply interested in personal development, this conversation offers powerful lessons on growth, healing, and finding success in your own way. About Rand: Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. ⁠⁠⁠ https://www.linkedin.com/in/randfishkin https://x.com/randfish https://sparktoro.com/   Try Ren, our AI Accountability Platform: https://rencoach.com/ Get the FREE Good Authority Audiobook: https://jonathanraymond.com/audiobook/

Geraldine DeRuiter joins Let's Talk Memoir for a conversation about how being okay with yourself has become deeply radical, the role women have in the home and culinary world, our complex personal and societal relationship with food and feminism, body unkindness and the erosion of body trust, her blog the Everywhereist.com, getting used to imperfection, working with an editor, going viral multiple times, parasocial relationships and creating boundaries, winning a James Beard Award for her writing, and her new book If You Can't Take the Heat.    Also in this episode:  -Mario Batali and his cinnamon buns -resisting tying everything up with a bow -Nestle Road Pie   Books mentioned in this episode: Keys to Great Writing by Stephen Wilburs Several Short Sentences About Writing by Verlyn Klinkenborg How to Write a Damn Good Novel by James N. Frey Save the Cat by Blake Snyder On Writing by Stephen King I'm Glad My Mom Died by Jennette McCurdy Books by: Mindy Kaling, Phoebe Robinson, Jenny Lawson   Geraldine DeRuiter is a James Beard Award–winning blogger and bestselling author and the voice behind Everywhereist.com. She is the author of ALL OVER THE PLACE: ADVENTURES OF TRAVEL, TRUE LOVE, AND PETTY THEFT (Public Affairs, 2017) and the national bestseller IF YOU CAN'T TAKE THE HEAT: TALES OF FOOD, FEMINISM, AND FURY (Crown, 2024). Her writing has appeared in The Washington Post, The New Yorker's Daily Shouts, Marie Claire, and Refinery 29. She lives in Seattle, Washington, with her husband, Rand. They are currently working on a cooking-themed video game and ordering too much takeout. Connect with Geraldine: Website: www.everywhereist.com Get her book: https://www.amazon.com/If-You-Cant-Take-Heat/dp/0593444485 Threads: https://www.threads.net/@theeverywhereist Instagram: https://www.instagram.com/theeverywhereist/ Twitter: https://twitter.com/everywhereist Facebook: https://www.facebook.com/Everywhereist/   — Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories. She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and lives in Seattle with her family where she teaches memoir workshops and is working on her next book. More about Ronit: https://ronitplank.com   Sign up for monthly podcast and writing updates: https://bit.ly/33nyTKd Substack: https://substack.com/@ronitplank Newsletter sign-up: https://ronitplank.com/#signup   Follow Ronit: https://www.instagram.com/ronitplank/ https://twitter.com/RonitPlank https://www.facebook.com/RonitPlank Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

This week the Real Friends share food memories (who said Beggin' Strips were only for dogs?) and talk feminism as they discuss If You Can't Take The Heat: Tales of Food, Feminism, and Fury by Geraldine DeRuiter. If You Can't Take the Heat by Geraldine DeRuiter Courtney: People come and go- food is forever. …until you eat it I suppose… Mary Paige: You can't use pizza dough for cinnamon rolls, okay.  Erica: A book of essays to rule them all!!! Read along with us! Coming up next:  ~Summer Break~ September: Bride by Alli Hazelwood October: TBD November: TBD Check out our website, RealFriendsBookClub.com!!

Do you ever think of what you eat as being political? Back in 2017, celebrity chef Mario Batali sent out an apology letter for the sexual misconduct allegations made against him and infamously included a recipe—for pizza dough cinnamon rolls. Shortly after Batali's recipe, went viral, Popular blogger Geraldine DeRuiter decided to make the recipe and then she wrote about it. Her subsequent essay, which documented each step of her cinnamon roll preparation but also tackled topics like misogyny in the food world, was read millions of times, lauded by industry luminaries such as Martha Stewart, and landed DeRuiter in the middle of an unanticipated media firestorm. Who knew dessert could be so controversial? If You Can't Take the Heat: Tales of Food, Feminism, and Fury is DeRuiter's new essay collection. The James Beard Award–winning blogger behind The Everywhereist addresses an array of topics, from being “hangry” to receiving death threats to meal-planning for the apocalypse. If You Can't Take the Heat aims to connect the broader culture to the culinary. This event may interest those curious about how patriarchy, pop culture, and plated dishes intersect, or who are just seeking some levity. Geraldine DeRuiter is the James Beard Award-winning blogger behind The Everywhereist and the author of All Over the Place: Adventures in Travel, True Love, and Petty Theft. Her writing has appeared in The Washington Post, The New Yorker's Daily Shouts, Marie Claire, and Refinery 29. She lives in Seattle with her husband, Rand, and the two of them are developing a culinary-themed video game. Scott Heimendinger is an inventor, culinary technologist, and the founder of Seattle Ultrasonics, as well as a former JBFA judge and a member of the Sous Vide Hall of Fame. Buy the Book If You Can't Take the Heat: Tales of Food, Feminism, and Fury The Elliott Bay Book Company

Up this week, If You Can't Take the Heat by Geraldine DeRuiter!  Geraldine DeRuiter offers a blend of humor and incisive critique as she recounts her tumultuous journey through the food world. Sparked by a viral essay on Mario Batali's cinnamon roll recipe/sexual harassment apology, DeRuiter explores themes of misogyny and resilience, detailing how her culinary escapades intersect with broader societal issues.  Let's get reading! Don't forget to tune in on July 23rd for the full book discussion! We'll see you on the interwebs! Check out our website realfriendsbookclub.com. (DOT COM!)

This week on The Leftovers, never-before-heard audio from Geraldine DeRuiter, author of the new book If You Can't Take the Heat & James Beard Award winning writer.  Geraldine tells host Rachel Belle about her dream Costco sample, shares her perfect birthday cake and, perhaps the most fun part of the episode, the long string of blooper cuts after the credits run! Watch Rachel's Cascade PBS TV show The Nosh with Rachel Belle! Follow along on Instagram! Thanks to Visit Kitsap for sponsoring this episode!Support the show: http://rachelbelle.substack.comSee omnystudio.com/listener for privacy information.

Today's guest, Geraldine DeRuitter won the James Beard Award for Journalism in 2019 for a post she typed out in about 45 minutes. Before that, her blog The Everywhereist, had already topped Time magazine's choice of best blogs in America.  Geraldine's latest book is titled, If You Can't Take the Heat: Tales of Feminism, Food, and Fury and having read it in just a few sittings, I'll add that they are also tales of deep vulnerability which provoked strong responses from me, in the form of scribbled notes in the margins and a list of questions about 4x longer than we were able to discuss.  Geraldine is on par with the funniest writers I've ever read. However, rather than just saying that Geraldine is funny, I really want to say she's a humorist (if that's a word). While many people are born funny, I'm hoping that calling Geraldine a humorist will give you a sense of just how finely Geraldine has tuned her talent, how sharply she's honed her craft. Not only did I laugh out loud throughout the book, but the angrier parts were sharper, the sad parts were sadder, and the (rare) sentimental parts touched me even more deeply because of Geraldine's wit and humor.  In addition to all of this, Geraldine gave me, hands down, the hardest recipe I've ever made (and if you've been following this podcast for a while, you know I'm not afraid of a challenge)! Although we had to discuss the recipe in a later call, I'm beginning the interview with our discussion of Nesselrode Pie, which I'm happy to share was a total success, technically and taste-wise. Friends arrived for dinner just as I finished photographing the pie. They all enjoyed a piece before dinner (since, obviously, dinner was running late, and there were plates full of pie in front of them.) The fact that they also gratefully accepted another piece after dinner tells you all you need to know about this creamy, boozy, vintage cherry pie! Listen to Geraldine Now Geraldine's Storied Recipe: Nesselrode Pie https://thestoriedrecipe.com/nesselrode-pie-recipe https://thestoriedrecipe.com/nesselrode-pie-recipe/ Connect with Geraldine DeRuiter The Everywhereist Blog If You Can't Take the Heat: Tales of Food, Feminism, and Fury More Episodes with Authors More Pie and Pastry Recipes

Author Geraldine DeRuiter reached the dizzying heights of publishing her first book, then experienced the more muted satisfaction of her second. She's grappled with the realization that external achievements can't resolve core belief of not being "good enough." We contemplate the limitations of external accomplishments in solving our deepest insecurities and the importance of recognizing and appreciating moments of success, even as the goalposts continually move. We cover the profound impact of childhood experiences on our adult drives and fears, the double-edged sword of ambition and the transformative power of vulnerability and human connection. [Episode 53] Learn more about Geraldine: • Geraldine's Website • X/Twitter • Instagram • Meta Threads References from the show: • ⁠All Over the Place: Adventures in Travel, True Love, and Petty Theft⁠ • ⁠If You Can't Take the Heat: Tales of Food, Feminism, and Fury —- JOIN OUR GROUP COACHING COHORTS: Are you looking to ask deep, introspective and provocative questions about your own life (with Khe and likeminded peers) ⁠⁠⁠⁠⁠Apply today⁠⁠⁠⁠⁠ —- BECOME A RADREADER:

This week, thousands of Seattle residents became millionaires in the past year. Miles Hudson, the Belltown Hellcat Guy who's been blasting through the city now owes more than $80,000 in fines. And two astronauts rode a Boeing-built spaceship to the International Space Station, but not without some complications. Author Geraldine DeRuiter and KUOW's Jeannie Yandel are here to break down the week.  See omnystudio.com/listener for privacy information.

Geraldine DeRuiter is an acclaimed author, world-renowned public speaker, and the voice behind the award-winning Everywhereist blog. In her latest book 'If You Can't Take the Heat,' Geraldine shares stories about her shockingly true, painfully funny (and sometimes just painful) adventures in gastronomy. In this interview, we talk about her blog, finding your voice as a writer, what makes a good idea, the stories behind her two books, and the origin of the incredibly clever tagline, an award-winning cry for help. Want more? Steal my first book, Ink by the Barrel - Secrets From Prolific Writers right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we're giving away 100,000 copies this year. It's based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!

Geraldine DeRuiter is an acclaimed author, world-renowned public speaker, and the voice behind the award-winning Everywhereist blog. She joins Rhett to talk about her latest book “If You Can't Take the Heat: Tales of Food, Feminism, and Fury”. The two discuss what it feels like to release your art into the world, the expectation of being creative on demand, and why the potential for failure feels high in the current media environment. Geraldine explains why staying true to oneself is essential, and shares what she learned about her own creative process from Bruce Springsteen. Geraldine's book If You Can't Take the Heat:Tales of Food, Feminism, and Fury is available now Follow Geraldine at The Everywhereist Rhett Miller website Follow Rhett @rhettmiller Wheels Off is hosted and produced by Rhett Miller. Executive producer Kirsten Cluthe. Editing by Matt Dwyer. Music by OLD 97's. Episode artwork by Mark Dowd. Show logo by Tim Skirven. Distributed in partnership with Osiris Media.  This podcast is available on Apple Podcasts, Stitcher, Spotify, or wherever you get your podcasts. You can also ask Alexa to play it.  Revisit previous episodes of Wheels Off with guests Rosanne Cash, Rob Thomas, Jeff Tweedy, The Milk Carton Kids, and more. If you like what you hear, please leave us a rating or review.

This week…It's been a weird week for animals in the Seattle area. Keep a lookout for zebras near North Bend.Car thefts in Washington have been skyrocketing over the past few years, so also keep an eye on your Kia.And the Washington State Department of Transportation has a new employee: a drone designed to take down hard-to-reach graffiti.Author Geraldine DeRuiter and Too Beautiful To Live Podcast Host Andrew Walsh are here to break down the week.We can only make Seattle Now because listeners support us. You have the power! Make the show happen by making a gift to KUOW: https://www.kuow.org/donate/seattlenowAnd we want to hear from you! Follow us on Instagram at SeattleNowPod, or leave us feedback online: https://www.kuow.org/feedback

Geraldine has started not one, but two international controversies with her blog "The Everywhereist." A three-time guest on Copper & Heat, we first chatted with her 5 years ago about imposter syndrome after winning a James Beard Award for her blog post about Mario Batali's cinnamon rolls, and then again 2 years ago after her blog post about her disastrous meal at Bros in Italy went viral. Geraldine's new book, "If You Can't Take the Heat: Tales of Food Feminism, and Fury" explores themes similar to those in her viral blog posts about the systemic challenges of being a woman working in food. In this interview, we talk about the challenges faced by women and non-binary individuals and the importance of speaking out against injustice. Geraldine shares her experiences with her viral blog post about Bros and the subsequent New York Times article, highlighting the biases and dismissive attitudes she encountered. The conversation delves into the pressure to perform a personal brand, as well as the experience of imposter syndrome.  For more from Geraldine: Buy her new bookHer websiteHer Instagram  |  Threads

This week…Should Pike Place Market be pedestrian-only? Seattle City Council is reigniting that debate for the thousandth time.Amazon is moving away from its “Just Walk Out” technology, which isn't as futuristic as it seems.And remember in 1989, when the Space Needle collapsed? We look back on one of Seattle's most infamous April Fools' jokes.Author Geraldine DeRuiter and South Seattle Emerald Founder Marcus Harrison Green are here to break down the week.We can only make Seattle Now because listeners support us. You have the power! Make the show happen by making a gift to KUOW: https://www.kuow.org/donate/seattlenowAnd we want to hear from you! Follow us on Instagram at SeattleNowPod, or leave us feedback online: https://www.kuow.org/feedback

Catherine is a long time listener to the Strategy Sessions and good friend. It's an honour to hand over the reigns for this episode – the first I don't feature on! – to Catherine. In this episode we discuss the highlights from the episodes featuring Aleya Harris, Geraldine DeRuiter and Emma Mallett that made up the Women's History Month Mini Series. Catherine McKernan Catherine is an accomplished marketing professional with over 10 years' experience across the manufacturing, engineering and hospitality industries. She's currently the Marketing Manager for the Galgorm Collection – the premium hotel group from Northern Ireland. Catherine is highly strategic with a creative mind, who matches her marketing skills with empathy and a calm composure that gets the most out of her team. You'll often find Catherine with a book, writing, baking or at a gig. Find Catherine on LinkedIn. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

Author Geraldine DeRuiter a.k.a. The Everywhereist joins Kara to talk about her new book If You Can't Take the Heat: Tales of Food, Feminism, and Fury. They talk about some of the author's viral moments and the backlash she experienced after calling out two famed Italian chefs, the inherent sexism in the food industry (from dining rooms to professional kitchens), and how societal stigmas around beauty and our bodies have distorted our relationship to food. Questions? Comments? Email us at on@voxmedia.com or find us on social media. We're on Instagram/Threads as @karaswisher and @nayeemaraza Learn more about your ad choices. Visit podcastchoices.com/adchoices

We love our restaurants around here, but the pandemic and Seattle's blistering growth means these third places are constantly shifting. Local food author Geraldine DeRuiter writes about Seattle's relationship to its restaurants in her new book, If You Can't Take The Heat. She joins us to discuss the importance of these third places and what we lose when they disappear. We need YOUR HELP to keep making Seattle Now. Donate to our home, KUOW, and help us raise a million dollars in one day for our Spring Pledge Drive Thursday: https://www.kuow.org/donate/seattlenowAnd we want to hear from you! Follow us on Instagram at SeattleNowPod, or leave us feedback online: https://www.kuow.org/feedback

Welcome to The Mark Drager Show, where we explore the minds and stories of extraordinary entrepreneurs, creatives, and total badasses. In this episode, we're honored to have Geraldine DeRuiter, the acclaimed writer behind "The Everywhereist" and author of "All Over the Place: Adventures in Travel, True Love, and Petty Theft," as well as her latest work, "If You Can't Take the Heat: Tales of Food, Feminism, and Fury.   Geraldine shares insights into her career as a writer and blogger, discussing the highs and lows, from confronting writer's block to the joy of connecting with readers worldwide. She talks candidly about the courage it takes to write personal stories, knowing well that people in her life will read them, and how she handles the challenge of social media trolls with grace and humor.   Check Out More from The Mark Drager Show

In this episode, Geraldine DeRuiter shares her journey from being laid off from her job to becoming a James Beard Award-winning writer. Geraldine is known for her humorous and insightful essays on food and feminism, which are housed on her blog, The Everywhereist. She is also the author of two books, including her upcoming release, "If You Can't Take the Heat: Tales of Food, Feminism, and Fury". During our conversation, Geraldine shares the challenges and triumphs she faced while navigating her career shift. She discusses the importance of consistent creation, her experience with viral blog posts, and how she's used her unique voice to tackle important social issues. Geraldine also touches on her time at Cranium, the board game company, and how losing her job there led her to embark on a new path. Some highlights we explore: Geraldine's thoughts on the importance of ambition and consistent creation. The story behind her viral blog posts and how they led her to win the James Beard Award. Her experiences working at Cranium and how being laid off led her to start her writing career. The process of writing her upcoming book, "If You Can't Take the Heat: Tales of Food, Feminism, and Fury". Enjoy!

Take The Heat, is out now. It's a series of essays about food, feminism and fury. In this episode we discuss: Promoting a book The story behind If You Can't Take The Heat Dealing with internet trolls Creativity Geraldine's Links If You Can't Take the Heat: Tales of Food, Feminism, and Fury The blog where it all started, I Made the Pizza Cinnamon Rolls from Mario Batali's Sexual Misconduct Apology Letter Geraldine's review of Bros, Lecce All Over the Place: Adventures in Travel, True Love, and Petty Theft Other Links Lunchtime Learning in Belfast Geraldine DeRuiter Geraldine DeRuiter is an acclaimed author, world-renowned public speaker, and the voice behind the award-winning Everywhereist blog. She finds it very difficult to be self-promotional, so she hopes that you understand how hard that last sentence was for her to write. Time magazine named Everywhereist one of their blogs of the year in 2011. Her memoir, All Over the Place, was published in 2017. While ostensibly a travel writer, Geraldine also writes about dessert, feminism, and Jeff Goldblum's entire filmography. TIME Magazine described her work as “consistently clever” and The New York Times said her writing was “dark and hilarious”. Her blog has received accolades from The Independent, Forbes Magazine, and The Huffington Post, because sometimes features editors get drunk. When not on the road with her long-suffering and infinitely patient husband, Rand, Geraldine can be found in Seattle, usually fighting with people on the internet. Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating. For a full transcription of this podcast, visit the episode page on the Eximo Marketing website.

In this episode, meet speaker and blogger Geraldine DeRuiter, writer and style influencer Lyn Slater, and communication specialist Elaine Lin Hering. Tune in to hear what inspired these authors to write their new books, and what it was like for them in the audiobook recording studio. Plus, learn why there should be a universal appreciation for tea and honey. If You Can't Take the Heat by Geraldine DeRuiter https://www.penguinrandomhouse.com/books/720922/if-you-cant-take-the-heat-by-geraldine-deruiter/9780593828465/ How to Be Old by Lyn Slater https://www.penguinrandomhouse.com/books/710504/how-to-be-old-by-lyn-slater/9780593787021/ Unlearning Silence by Elaine Lin Hering https://www.penguinrandomhouse.com/books/720975/unlearning-silence-by-elaine-lin-hering/9780593827123/

Welcome to a VERY special episode, Listeners! On today's show, Karen and Katie chat with the amazing Geraldine DeRuiter about her new book If You Can't Take the Heat: Tales of Food, Feminism, and Fury. The trio start by talking about First Ladies that took over for their ailing husbands and plastic couch covers (call-backs to our last episode!), then go into Geraldine's journey to writing this book (shocking restaurant experiences in Italy, writing about Mario Batali's cinnamon rolls ) and finish by hearing her thoughts on the 2024 election. Make sure you buy Geraldine's book! https://www.penguinrandomhouse.com/books/720922/if-you-cant-take-the-heat-by-geraldine-deruiter/ Check out her blog about Mario Batali's cinnamon rolls: https://medium.com/@everywhereist/i-made-the-pizza-cinnamon-rolls-from-mario-batalis-sexual-misconduct-apology-letter-ef927659cab6 And her amazing blog The Everywhereist: https://www.everywhereist.com/

We announce the winner of our staycation here at the Hotel Andra // We delve into a variety of dishes including Peking duck! // Chef David Mitchell is here from Copperleaf Restaurant & Bar at Cedarbrook Lodge // On Simple to Spectacular! we celebrate Chef Thierry with a special twist asa listener sent in Thierry’s recipe for Boeuf Bourguignon - Luc style // Geraldine DeRuiter is here with her new book called, If You Can’t Take the Heat: Tales of Food, Feminism, and Fury

Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we're moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously, yes, yes we do! But where do we start?  How do we really know who our audience is, what they're talking about and how to reach them? Can we use data and insights to find out what podcasts they're listening to, which social accounts they follow and the websites they love most? And when we know all that information, what the hell do we do with it? Today's guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers. Tune in to Learn: How much influence AI has actually had in digital marketing  The biggest challenges marketers are facing n 2024 What ‘dark social' means What the future of paid ads looks like What is working in social media How SparkToro works How to use the data you find using SparkToro Why email marketing is the way forward What you should be investing your time in marketing right now Useful resources: Geraldine DeRuiter's new book: If You Can't Take the Heat   Head to the episode notes.    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Could belly support bands, kino tape, belly wraps etc. be the hidden key to postpartum recovery? What about wearing one during your pregnancy, will that actually help prevent diastasis recti/pelvic girdle pain etc? In today's episode, I discuss the real deal with taping and belly bands during pregnancy. Despite their popularity, there's a lack of evidence to suggest they prevent diastasis recti; instead, strengthening exercises prove to be the more effective method. I talk about what they do help with, how you should use one and what you should be looking for if you're looking to buy one.I also tackle the widespread claim that oats, brewer's yeast (and other supplements) are the answer to increased breastmilk production. The conversation doesn't end there – we dive into the emotional whirlpool that new mothers face, especially the fear of not producing enough breast milk; a concern for a staggering 76% of mothers, according to a survey. I examine the reliability of this statistic and the societal pressure to steer clear of formula supplementation. Here's the link to the brewer's yeast study.I also talk about Geraldine DeRuiter's highly anticipated book "If You Can't Take the Heat,". This is one that I'm really looking forward to reading when it comes out, and when I clear the HUGE stack of books on my bedside table.As always; HPNB still only has 5 billing cycles.So this means that you not only get 3 months FREE access, no obligation! BUT, if you decide you want to do the rest of the program, after only 5 months of paying $10/£8 a month you now get FREE LIFE TIME ACCESS! That's $50 max spend, in case you were wondering.Though I'm not terribly active on  Instagram and Facebook you can follow us there. I am however active on Threads so find me there! And, of course, you can always find us on our YouTube channel if you like your podcast in video form :) Visit healthypostnatalbody.com and get 3 months completely FREE access. No sales, no commitment, no BS. Email peter@healthypostnatalbody.com if you have any questions, comments or want to suggest a guest/topicPlaying us out this week "Flavor and reduction" by Cody Martin

How well do you really know your audience? In this episode, James interviews legendary international marketer and CEO of SparkToro, Rand Fishkin. He shares his thoughts on current macrolevel trends, the impact of dark social, and how you can use data to transform your strategy. Guest:Rand Fishkin is the cofounder and CEO of SparkToro, makers of fine audience research software. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he'll pull back the curtain on big tech's dark secrets. You can find him on LinkedIn [https://www.linkedin.com/in/randfishkin/], or learn more about SparkToro [https://sparktoro.com/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

“When you're in debt to the truth, the interest rate sucks.” That's just one of many so-true-it-hurts gems in Rand Fishkin's 2018 book Lost and Founder, an accounting of his leadership journey through the often-Faustian bargain of building a company through venture funding, for all but a select few types of start-ups who do benefit from that route. In this conversation, he shares why he dislikes the term lifestyle business, how he views some of his biggest business regrets in hindsight, his definition of chill work, and how he's building his new business through open-sourced angel funding (and profit sharing) with a Delightfully Tiny Team of three. More About Rand: Rand Fishkin is the co-founder and CEO of SparkToro, makers of fine audience research software. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he'll pull back the curtain on big tech's dark secrets.

Rand Fishkin is the cofounder and CEO of SparkToro, makers of fine audience research software. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. Great Moments 05:07 - Mindset of success: More than just numbers 06:36 - Evolution of an agency: From design to SEO 07:39 - The value of imperfect tools in entrepreneurship 09:17 - Blogging success and transition to writing a book 11:26 - Unannounced ventures and being an entrepreneur 12:12 - Shifting focus: From demos to videos for product understanding 15:21 - Building a supportive community and overcoming fears 16:37 - Success and unique approach of SparkToro's Office Hours Find Rand Online https://sparktoro.com https://www.linkedin.com/in/randfishkin/ https://mastodon.social/@randfish If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth on Mastodon: https://s3th.me/@seth MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The kids are not alright and this week, Seattle and Kent public schools filed lawsuits claiming the big social media companies are partly responsible. The King County Council will consider a proposal to ban all cash businesses in some areas. And a few Seattle area companies fell off this year's list of best places to work in US.We're breaking down the week with Geekwire's Kurt Schlosser and the Everywhereist's Geraldine DeRuiter.We can only make Seattle Now because listeners support us. Make the show happen by making a gift to KUOW: https://www.kuow.org/donate/seattlenowAnd we want to hear from you! Follow us on Instagram @SeattleNowPod, or leave us feedback online: https://www.kuow.org/feedback

This week we're doing Casual Friday LIVE with two of our favorite food guests: Seattle Times food writer Tan Vinh and food and travel writer and author Geraldine DeRuiter. They talk with Trish about how local restaurants are changing things up to cope with the huge labor shortage in the industry, and debate the pros and cons of classic Halloween candy. We can only make Seattle Now because listeners support us. Make the show happen by making a gift to KUOW: http://bit.ly/seattlenow And we want to hear from you! Follow us on Instagram at SeattleNowPod, or leave us feedback online: https://www.kuow.org/feedback

What does the popularity of culinary foam say about the types of food – and the kinds of chefs – we value?When Geraldine DeRuiter wrote about her meal at “the worst Michelin starred restaurant, ever,” she didn't expect to start a global controversy. The tasting menu she had at Bros, in Lecce, Italy, was a bizarre, avant garde dining experience, the pinnacle being the “Chef's Kiss” dish, a plaster cast of a mouth with foam dripping out of it. What followed was a whole conversation online about the nature of food as art, the role of a chef, and the pretentiousness of fine dining. And as we dug in more, we started to see how the “Chef's Kiss” was not just a ridiculous dish on a bizarre menu, but how foam was a metaphor for the flaws of fine dining and the toxicity of the “abusive genius” chef. You can find Geraldine:Twitter | Instagram | FacebookOn her blogBuy her book To read more about the international culinary incident:Geraldine's original blog post and her follow upThe story from Today with Floriano's “Man on a Horse” responseOf Mouth Molds and Michelin Stars: Chef Finds Fame After Epic Takedown: Panned by a prominent blogger, the Italian restaurant Bros' and its celebrity chef became a global target for critics of pretentious cuisine. There was a good side for him.The Reels put out by Bros: “Limoniamo, Let's Make Out”“Floriano Pellegrino in the Spotlight”“Strange Posters Around the City”More about foam:The article from 2002 in which Ferran Adrià declares “foams are out” and announces that they are now making “air”Once Declared Passé, Foam Returns to the Restaurant Table: From a dragon-fruit cloud to aerated lobster bisque, chefs are breathing new life into the most clichéd of culinary techniques.Ferran Adrià, Master of Foam, Whips Up Dinner: First he created avant-garde cuisine. His next challenge: Getting you to make an affordable three-course meal…every night of the week This episode is supported by BentoBox and Clover. To learn more about their all-in-one platform for websites, online ordering, world-class point-of-sale, and payment solutions, check out getbento.com/better

Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he'll pull back the curtain on big tech's dark secrets.These days, Rand's talking too loud about being a creative director for his very first video game (which has some overlap with the software development world, but also feels more creatively fulfilling), and how the cost of real estate directly corresponds to homelessness.Links to learn more about Rand:Rand's LinkedInRand's TwitterFollow us: twitter.com/wistiaSubscribe: wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you! Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

On this episode of Cyberpunk Summer, we are discussing TRON, a 1982 adventure film directed by Steven Lisberger and starring Jeff Bridges as a software engineer-turned-arcade owner, who is corporeally transported into cyberspace by a power-hungry computer program. Anita and Kat are joined by acclaimed author, public speaker, and travel writer, Geraldine DeRuiter, to sift through the film's convoluted plot, and perhaps more importantly, its legacy as one of the earliest movies to use computer-generated animation and groundbreaking technology. Note: Enjoy this episode of the podcast as a video at patreon.com/femfreq or on Youtube here: https://youtu.be/3VaUZ0luumITime Stamps:49:23 - What's your Freq Out?Kat on the “What I Want” music video by MUNAAnita on the movie Doctor Strange and the Multiverse of MadnessGeraldine on the series Our Flag Means DeathLinks Mentioned:Roger Ebert's review: https://www.rogerebert.com/reviews/tron-1982Kat's freq out: https://youtu.be/ysQl74R_TogFind Geraldine:https://twitter.com/everywhereisteverywhereist.comFind Us:Join our PatreonOur WebsiteSubscribe to FFR on Apple PodcastsSubscribe to our Star Trek PodcastTwitterInstagramtwitch.tv/femfreq (every Thursday at 6:30pm P

This week neighbors at 96th and Aurora set up some garden beds after the city swept an encampment. Amazon is inching closer to becoming a health giant. And a new lawsuit against Starbucks claims… that mango refresher...might not have mango.We're breaking down this week with Geraldine DeRuiter and Naomi Ishisaka.We also want to hear from you! Follow us on Instagram @SeattleNowPod, or leave us feedback online: https://www.kuow.org/feedback

Host Liam Leonard is excited to bring a fellow Seattle businessman on the show to share his experience dropping out of school to pursue a life of entrepreneurship. Guest Rand Fishkin also talks about rejecting what you've been taught to want and instead focusing on what truly makes you happy–a life that likely won't involve a focus on 80 hour work weeks, the hustle culture, and your business's number of hires.3 Key TakeawaysWorking a full 70 hour work week is likely taking from your productivity next week. According to Rand, the first 15 hours you work are the most productive. You DON'T need to suffer to become a great entrepreneur. Instead, focus on sharing your experiences with others to elevate the both of you. It is your responsibility to give venture partners an increase in value each year. This doesn't mean you owe the banks money, but consider investing back into the business. Resourcessparktoro.comRand's TwitterRand's book: Lost and FounderAbout Rand FishkinRand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he'll pull back the curtain on big tech's dark secrets.

On this episode of Coffee N° 5, Lara sits down with analytics expert Rand Fishkin. Rand is the CEO of SparkToro and a leader in the world of search engine optimization. He and Lara enjoy a conversation in which they discuss the importance of knowing your audience on a deeper level, how to use competitor research to your company's advantage, and why raising venture capital was surprisingly not a good idea for his business.What you'll learn:Rand explains that when it comes to SEO, keywords are just the beginning. SEO is about truly knowing your audience, understanding their behavior, and recognizing their diversity.Rand explains why Google is not the only source of information that users will search. He tells Lara that marketers might be limiting themselves if they think SEO is just about ranking on Google.Rand tells Lara the one marketing tool that was extremely powerful 25 years ago and is still powerful and valuable to entrepreneurs today.Rand Fishkin is cofounder and CEO of audience research software startup SparkToro. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book Lost and Founder. When Rand's not working, he's usually cooking a fancy meal for the love of his life author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he'll happily pull back the curtain on big tech's dark secrets.For more information, don't forget to follow Rand on Instagram and LinkedIn. You can also visit Rand's business SparkToro.Join our Facebook Group.Sign up for my free marketing masterclass.Follow our host Lara Shmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanLike and review the podcast on Apple Podcasts.Support the show

The Supreme Court looks poised to overturn Roe v. Wade, our ORCA cards are getting an upgrade, and an update on cruise season. Seattle Times columnist Marcus Green and food writer Geraldine DeRuiter break it all down.

This week, Washington is reconsidering its mask mandate, Amazon pay and housing prices are soaring and KUOW broke some Mazdas. Seattle Times food writer Tan Vinh and The Everywhereist's Geraldine DeRuiter break it all down.Follow us on Instagram @seattlenowpod

On the consequences of telling our tales, with author Geraldine deRuiter

Twitter Spaces launched last spring and soon attracted anti-vaxxers, white supremacists, and ISIS recruiters. The company did little to curb hate speech and even helped the content go viral in some cases, according to the Washington Post's Elizabeth Dwoskin.   The Jan. 6 insurrection at the U.S. Capitol was just practice, and Trump's GOP is better equipped to undermine the next election, says the Atlantic's Barton Gellman. At Michelin-starred restaurant Bros in Italy, food writer Geraldine DeRuiter was served foam, “frozen air,” and meat-infused molecules. She says the meal has changed her view of fine dining. On Tuesday, Golden State Warriors guard Steph Curry broke the record for the number of three-pointers made by any player.

Favourite Quotes. What famous or not so famous quotes have stuck with you? Another Experimental Comedy (surreal segment) by David Cooper A scathing review of a Michelin-starred restaurant in Italy is making headlinesWe inviteSeattle-based food critic and James Beard award-winning writer, Geraldine DeRuiter to the Showgram to talk about all the attention her review has received.  

About Rand Fishkin: Rand Fishkin is cofounder and CEO of audience research software startup, SparkToro. He's dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or remarkable cocktails, he'll happily pull back the curtain on big tech's dark secrets. About SparkToro:SparkToro® is a software company founded by Casey Henry & Rand Fishkin. We believe high quality market research and audience intelligence should be available to everyone, not just tech giants and those with huge budgets. Learn more about audience intelligence, marketing, and the future of work at the SparkToro Blog:  https://sparktoro.com/www. baremetrics.com www.baremetrics.com/founder-chats

How to start a tech company with founder and CEO of audience research startup SparkToro Rand Fishkin Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He's dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he'll spill big tech's dark secrets.

On this week's episode of Currently Reading, Mary and Kaytee are discussing: Bookish Moments: indie bookstore moments for a day date and a meetup Current Reads: we both have books today that are contenders for favorite of the year Deep Dive: we talk about multiple categories of books that we have loved and think you might love for non-fiction November Book Presses: two more NF picks, both memoir As per usual, time-stamped show notes are below with references to every book and resource we mentioned in this episode. If you'd like to listen first and not spoil the surprise, don't scroll down!  New: we are now including transcripts of the episode (this link only works on the main site). These are generated by AI, so they may not be perfectly accurate, but we want to increase accessibility for our fans! *Please note that all book titles linked below are Amazon affiliate links. Your cost is the same, but a small portion of your purchase will come back to us to help offset the costs of the show. Thanks for your support!*   . . . . 1:26 Bookish Moment of the Week 1:43 - Boswell Books 3:30 - The Lincoln Highway by Amor Towles   3:33 - Garcia Street Books 5:18 Current Reads: 5:31 - Shadow of the Wind by Carlos Ruiz Zafon (Mary) 9:41 - The Very Nice Box by Laura Blackett and Eve Gleichman (Kaytee) 13:13 - Fat Chance Charlie Vega by Crystal Maldonado (Mary) 16:15 - Starfish by Lisa Fipps  16:38 - Redemption Point by Candice Fox (Kaytee) 19:56 - Magic Lessons by Alice Hoffman (Mary) 20:04 - Practical Magic by Alice Hoffman  20:07 - The Rules of Magic by Alice Hoffman 22:14 - The Book of Magic by Alice Hoffman 22:55 - All the Lonely People by Mike Gayle (Kaytee) 23:03 - Amy's Instagram @amyseptemberreads 26:06 - A Man Called Ove by Fredrik Backman 28:02 Deep Dive - Reads for Nonfiction November 31:01 - What Kind of Woman by Kate Baer 31:10 - I Hope This Finds You Well by Kate Baer 32:02 - A Thousand Mornings by Mary Oliver 32:17 - Great with Child: Letters to a Young Mother by Beth Ann Fennelly 33:04 - Braiding Sweetgrass by Robin Wall Kimmerer 33:07 - An Indigenious Peoples' History of the United States (The Young Reader's Version) by Debbie Reese 33:55 - An Indigenous Peoples' History of the United States (Adult Version) by Roxanne Dunbar-Ortiz 35:04 - At Home in the World by Tsh Oxenreider 35:41 - Heating and Cooling by Beth Ann Fennelly 36:11 - Glitter and Glue by Kelly Corrigan  36:17 - Tell Me More by Kelly Corrigan 36:40 - I Have Something to Tell You by Chasten Buttigieg 37:38 - All Over the Place: Adventures in Travel, True Love and Petty Theft by Geraldine DeRuiter 38:08 - Is Everyone Hanging Out Without Me? by Mindy Kaling 38:11 - Why Not Me? by Mindy Kaling 38:44 - Know My Name by Chanel Miller 39:03 - Love Lives Here by Amanda Jette Knox 39:21 - Heavy by Kiese Laymon 39:32 - Born a Crime by Trevor Noah 39:48 - Here for It by R. Eric Thomas 40:22 - A Walk in the Woods by Bill Bryson 40:46 - Year of Yes by Shonda Rhimes 41:06 - Animal, Vegetable, Miracle by Barbara Kingsolver 41:23 - Tiny Beautiful Things by Cheryl Strayed 41:58 - Just Mercy by Bryan Stevenson 42:11 - Evicted by Matthew Desmond 42:28 - The Sum of Us by Heather McGhee 42:49 - A Knock at Midnight by Brittany K. Barnett 44:18 - HRH: So Many Thoughts on Royal Style by Elizabeth Holmes 44:52 - Bad Blood by John Carreyrou 45:20 - Essentialism by Greg McKeown 45:22 - The Lazy Genius Way by Kendra Adachi 45:24 - Atomic Habits by James Clear 46:25 - Designing Your Life by Bill Burnett 46:49 - The Gifts of Imperfection by Brene Brown 46:51 - Braving the Wilderness by Brene Brown 47:16 - Burnout by Emily Nagoski 47:39 - Come As You Are by Emily Nagoski 48:21 - The Road Back To You by Ian Morgan Cron and Suzanne Stabile 48:32 - The Four Tendencies by Gretchen Rubin 48:57 - Reading People by Anne Bogel 49:33 - Megan notes that it was “only” 41 books. 49:47 Books We Want to Press Into Your Hands: 50:00 - My Life in France by Julia Child (Mary) 51:25 Sitting Pretty by Rebekah Taussig (Kaytee) 51:33 - Season 3: Episode 15 Connect With Us: Meredith is @meredith.reads on Instagram Kaytee is @notesonbookmarks on Instagram Mindy is @gratefulforgrace on Instagram Mary is @maryreadsandsips on Instagram currentlyreadingpodcast.com @currentlyreadingpodcast on Instagram currentlyreadingpodcast@gmail.com Support us at patreon.com/currentlyreadingpodcast

Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He's dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he'll spill big tech's dark secrets.This podcast is particularly special to me given that Rand had a direct influence on my career. Thank you to Rand for taking a shot on this podcast before I had even published the first episode, it means the world to me.In this episode, Rand and I discuss the mental health challenges of working in high-growth companies. We discuss what he's up to at SparkToro, the current SEO/paid ads, and how SparkToro helps you find repeatable processes to influence your Direct & Organic (branded) traffic channels through influence-driven marketing.This episode is dedicated to my father, Bill King. A brilliant engineer who started his own company and struggled greatly with mental health after the company collapsed. He took his own life in 2015 as a result, and since then I've been connecting with more people like Rand to spread awareness of mental health issues in tech. RIP Dad, I miss you every day.Connect with Rand: The SparkToro Blog Linkedin Twitter --Learn More & Subscribe- https://www.billkingtm.com/podcastFollow Bill King™️- https://twitter.com/BillKingTM- https://www.linkedin.com/in/billkingtm/Podcast Equipment- Hosting on Transistor.fm- Recording on Riverside.fmPodcast Music by Akrobatik- Support his music: http://akrobatikmc.bandcamp.com/- Socials: @akrobatikmc

In this episode, we're joined by Rand Fishkin for a candid discussion about his time at Moz, his biggest regret, and how it felt to start over with SparkToro. Rand also talks about:How to build a repeatable flywheel to make marketing a competitive advantageWhy buying ads is just boulder-pushingThe importance of SEO (or lack thereof)His advice on team building (or choosing not to)Plus, Rand shares the unscalable tactics that he is using to fuel SparkToro's growth.--Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He's dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand's not working, he's usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he'll spill big tech's dark secrets. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me

Rand Fishkin, cofounder and CEO of audience research startup SparkToro, may be best known for his popular blogs and regular Whiteboard Friday series on Moz, the company he co-created and grew to 130+ employees, $30M+ in revenue, and traffic to 30M+ visitors/year. This series is watched by tens of thousands of marketers each week. He raised two rounds of funding for Moz, led three acquisitions, and a rebrand. Rand stepped down as CEO in 2014 during a rough bout with depression and left the company 4 years later. Rand was also the co-founder of Inbound.org alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He's been profiled in the Seattle Times, featured in Puget Sound Business Journal's 40 Under 40, named to BusinessWeek's 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in his wife Geraldine DeRuiter's first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, Techstars Seattle and Backstage Capital.Rand is also a frequent keynote speaker at marketing conferences around the world, averaging (before the pandemic) ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, LinkedIn, Pocket, Facebook, and Instagram.Support the show (https://www.patreon.com/bePatron?u=44196766)

This week on the Radicals & Revolutionaries Lab, Geraldine DeRuiter, author and founder of The Everywhereist, joins us. Our host, Jillian Foster, speaks with Geraldine about her current project writing an apocalyptic fiction novel that centers around a female protagonist finding her way back to her partner during a global catastrophe. This episode digs into that and more as Geraldine shares her thoughts on the writing process (or lack thereof), what it means to be your own boss, and the complex feelings around engaging in social media and self-promotion. This conversation and Geraldine’s work will have you running to the kitchen to make a badass batch of feminist cinnamon rolls. Connect with Geraldine:Instagram: @everywhereistTwitter: @everywhereistWebsite: www.everywhereist.comJoin our movement for radically authentic, intentional, interconnected feminism inside Continuum Collective. See acast.com/privacy for privacy and opt-out information.

Peldi Guilizzoni continues this mini-season as he chats with married couple Geraldine DeRuiter (author) and Rand Fishkin (software founder) on how their fields differ - and how they are more similar than you'd think. Peldi, Geraldine, and Rand discuss:How the software industry is less special that we thinkDealing with the loneliness and isolation of being a founder or authorManaging your own psychologyHow a supportive partner shares your mental ups and downs The value of having a peer group (aka friends) for mutual supportThe challenge to ignore the VC hype machineGeraldine's blog: The Everywhereist. Rand's company SparkToro. 

In this GYDA Talks, Robert talks to Rand Fishkin. Rand is the Co-Founder and CEO of SparkToro. He has dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, ‘Lost and Founder’. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. In seven years as CEO, Rand grew Moz from seven employees to 134, revenues from $800K to $29.3m, and traffic from 1 to 30m annual visitors.In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. See review below.Robert and Rand spend an hour discussing the state of play for digital and Rand’s insight into how to run a successful agency.Robert and Rand discuss:Are there secrets of success?What did you learn from the Moz experience?What are the myths of start-up/business growth?SparkToro– why? And why another ‘start-up’?What have you done differently this time?What separates the successes from the failures?Rand then answered questions from our agency owner friends. This is a bite-size version of the hour-long video. To watch the rest head over to GYDA Member Hub

Rand Fishkin is the cofounder and CEO of SparkToro. He's dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand's not working, he's most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he'll give you the cheat code to rank #1 on Google. https://sparktoro.com

Joining me on the show this week is the awesome Rand Fishkin. He is the cofounder and CEO of SparkToro. He's dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand's not working, he's most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he'll give you the cheat code to rank #1 on Google. In this episode, we get into: Algorithms, and the responsibility of networks to manage misinformation/disinformation SparkToro's high churn rate, and the challenges he's having with the product Lessons he's learned throughout his career Where, and who Rand draws his inspiration from Diversity, Equity, and Inclusion within the industry, and how he went about diversifying MozCon lineups Why he feels he's been unsuccessful with his content strategy/marketing for SparkToro during the last year Where the inspiration came from to write the blog post about leaving Moz, and why he wrote it. How he deals with negative responses to his content His theory about Google's deep-learning algorithms weighting unlinked brand mentions more than it it is links by themselves. ..and so much more! There's a lot of value to be had from this episode - you won't want to miss it! As always, please tell a friend to tell a friend - subscribe, rate, like, and share this - it all helps! Rand's Twitter: https://twitter.com/randfish SparkToro: https://sparktoro.com/ The blog post we discussed: https://sparktoro.com/blog/im-ending-my-tenure-on-mozs-board-welcoming-tara-reed-and-asia-orangio/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/

Leadership can arguably be boiled down to two things: have great ideas, make exceptional decisions. But sometimes those decisions require taking risks. Risks are often associated with a negative connotation. It seems like you’re making a bold move that hasn’t been founded in data but when you really think about risks, sometimes it’s an emotional connection or need to do something different because all of the signs are pointing in that direction. There have been compelling lies fed to us as a society when it comes to entrepreneurship and risk-taking so in the spirit of the podcast, let’s smash ‘em. Co-hosts Allison Minutillo and Jess Reilly have the pleasure of speaking with Rand Fishkin (Twitter @randfish), currently the co-founder and CEO of SparkToro and previously co-founder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason and Geraldine themselves, they reveal how they improved by learning from their errors... and discuss how being fallible is simply part of being human. What you'll learn 00:02 Introducing Geraldine DeRuiter00:39 What is an ‘Everywhereist'?01:58 The Knowledge Graph and Knowledge Panel of this podcast3:03 What defines someone or something as a success in their area of expertise?06:33 Introduction to the pratfall effect07:58 An example of being critical of yourself in the hope of improving10:45 Perceiving our own mistakes as worse than they are12:16 Playing through your failures and leaning on others for support14:37 Do people tie the success of others to their own?15:24 How does being fallible help you?16:24 Failing and falling forward: Recovering from our mistakes and improving upon them17:52 When the fight or flight response kicks in when the mistake occurs19:23 How should you perceive an audience when public speaking: friend or foe?20:50 Is this statement true? The main barrier to your own success is often yourself23:30 Jason's story with the dictionary and the word ‘Zeugma'  26:29 The pratfall effect in marketing advertisements28:02 The significance of strong branding and the pratfall effect Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 21 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason and Geraldine themselves, they reveal how they improved by learning from their errors... and discuss how being fallible is simply part of being human. What you'll learn 00:02 Introducing Geraldine DeRuiter00:39 What is an ‘Everywhereist'?01:58 The Knowledge Graph and Knowledge Panel of this podcast3:03 What defines someone or something as a success in their area of expertise?06:33 Introduction to the pratfall effect07:58 An example of being critical of yourself in the hope of improving10:45 Perceiving our own mistakes as worse than they are12:16 Playing through your failures and leaning on others for support14:37 Do people tie the success of others to their own?15:24 How does being fallible help you?16:24 Failing and falling forward: Recovering from our mistakes and improving upon them17:52 When the fight or flight response kicks in when the mistake occurs19:23 How should you perceive an audience when public speaking: friend or foe?20:50 Is this statement true? The main barrier to your own success is often yourself23:30 Jason's story with the dictionary and the word ‘Zeugma'  26:29 The pratfall effect in marketing advertisements28:02 The significance of strong branding and the pratfall effect Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 21 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason and Geraldine themselves, they reveal how they improved by learning from their errors... and discuss how being fallible is simply part of being human. https://www.youtube.com/watch?v=1YqhVNQ9nYg In partnership with Wordlift What you’ll learn 00:02 Introducing Geraldine DeRuiter00:39 What is an ‘Everywhereist’?01:58 The Knowledge Graph and Knowledge Panel of this podcast3:03 What defines someone or something as a success in their area of expertise?06:33 Introduction to the pratfall effect07:58 An example of being critical of yourself in the hope of improving10:45 Perceiving our own mistakes as worse than they are12:16 Playing through your failures and leaning on others for support14:37 Do people tie the success of others to their own?15:24 How does being fallible help you?16:24 Failing and falling forward: Recovering from our mistakes and improving upon them17:52 When the fight or flight response kicks in when the mistake occurs19:23 How should you perceive an audience when public speaking: friend or foe?20:50 Is this statement true? The main barrier to your own success is often yourself23:30 Jason’s story with the dictionary and the word ‘Zeugma’  26:29 The pratfall effect in marketing advertisements28:02 The significance of strong branding and the pratfall effect

Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason and Geraldine themselves, they reveal how they improved by learning from their errors... and discuss how being fallible is simply part of being human. What you'll learn 00:02 Introducing Geraldine DeRuiter00:39 What is an ‘Everywhereist'?01:58 The Knowledge Graph and Knowledge Panel of this podcast3:03 What defines someone or something as a success in their area of expertise?06:33 Introduction to the pratfall effect07:58 An example of being critical of yourself in the hope of improving10:45 Perceiving our own mistakes as worse than they are12:16 Playing through your failures and leaning on others for support14:37 Do people tie the success of others to their own?15:24 How does being fallible help you?16:24 Failing and falling forward: Recovering from our mistakes and improving upon them17:52 When the fight or flight response kicks in when the mistake occurs19:23 How should you perceive an audience when public speaking: friend or foe?20:50 Is this statement true? The main barrier to your own success is often yourself23:30 Jason's story with the dictionary and the word ‘Zeugma'  26:29 The pratfall effect in marketing advertisements28:02 The significance of strong branding and the pratfall effect Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 21 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

In this episode, I chatted with Rand Fishkin - Founder, SparkToroTopic: The SparkToro StoryRand Fishkin is the co-founder and CEO of SparkToro. He's dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand's not working, he's most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he'll give you the cheat code to rank #1 on Google.SparkToro is an audience intelligence platform offering a search engine to discover any target audience's influential publications, channels, and people. It is a perfect tool for marketing agencies, in-house marketers, PR agencies and SEO professionals. Discussion Topics How did Rand start his journey with Moz? The SparkToro idea - The Beginning What is SparkToro? Who is it for? Top features of SparkToro - for Marketers and SEO folks Rand's philosophy on SMBs, Personal Brand, and Brand Building And more.For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJFor SMB Marketing tips, visit https://bit.ly/3hHaj8V Hosted on Acast. See acast.com/privacy for more information.

Today, Kaytee and Mary are discussing: Bookish Moments: a perfect reading spot, and a fun bonus episode for Patrons Current Reads: happy reads mixed with bizarre ones bouncing back and forth Deep Dive: reading therapy - we are making up therapy clients and then giving them books to read! Book Presses: fantastic YA from both of us: one pretty new and one that’s almost a decade old! As per usual, time-stamped show notes are below with references to every book and resource we mentioned in this episode. If you’d like to listen first and not spoil the surprise, don’t scroll down!  *Please note that all book titles linked below are Amazon affiliate links. Your cost is the same, but a small portion of your purchase will come back to us to help offset the costs of the show. Thanks for your support!*   . . . . . Bookish Moments: 1:50 - Mary’s reading nook! 3:46 - Kaytee Reads Too Much for Patrons Current Reads: 5:44 - Boyfriend Material by Alexis Hall (Mary) 8:08 - Red, White, and Royal Blue by Casey McQuiston 9:40 - My Vanishing Country by Bakari Sellers (Kaytee) 9:48 - The Stacks Podcast 11:49 - Happy and You Know It by Laura Hankin (Mary) 13:51 - Big Little Lies by Liane Moriarty 15:09 - Zone One by Colson Whitehead (Kaytee) 18:23 - Magesty by Katherine McGee (Mary) 18:28 - American Royals by Katherine McGee 21:49 - We Are Not From Here by Jenny Torres Sanchez (Kaytee) 22:02 - American Dirt by Jeanine Cummins Deep Dive - Reading Therapy: Someone Who Just Ended a Relationship with the Person Who Was “The One”: 26:25 - Happiness for Beginners by Katherine Center 28:25 -The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid 28:26 - Daisy Jones and the Six by Taylor Jenkins Reid 28:40 - One True Loves by Taylor Jenkins Reid 30:40 - After I Do by Taylor Jenkins Reid 30:57 - Evvie Drake Starts Over by Linda Holmes Someone Who Moved Recently and is Having a Hard Time Making Friends: 31:37 - The Turquoise Table by Kristin Schell 32:39 - Tell Me More by Kelly Corrigan 33:41 - Hey Ladies: The Story of 8 Best Friends, 1 Year, and Way, Way Too Many Emails by Michelle Markowitz and Caroline Moss Someone Who Just Lost a Job: 35:14 - All Over the Place: Adventures in Travel, True Love, and Petty Theft by Geraldine DeRuiter 36:43 - Becoming by Michelle Obama 37:58 - Big Magic by Elizabeth Gilbert (pressed in Episode 35 of Season 2)39:16 - Someone Who Hasn’t Been on a Date in Too Long: 39:16 - The Bromance Book Club by Lyssa Kay Adams 39:59 - Bringing Down the Duke by Evie Dunmore 41:08 - Playing with Matches by Hannah Orenstein Someone Who is Reckoning with a Change in Beliefs: 42:37 - Braving the Wilderness by Brene Brown 43:11 - The Gifts of Imperfection by Brene Brown 43:13 - Daring Greatly by Brene Brown 43:46 - I Think You’re Wrong (But I’m Listening) by Beth Silvers and Sarah Stewart Hollad Books We Want to Press Into Your Hands: 44:29 - Slay by Brittney Morris (Mary) 45:32 - Ready Player One by Ernest Cline 47:59 - Eleanor and Park by Rainbow Rowell (Kaytee) Connect With Us: Meredith is @meredith.reads on Instagram Kaytee is @notesonbookmarks on Instagram Mindy is @gratefulforgrace on Instagram Mary is @maryreadsandsips on Instagram currentlyreadingpodcast.com @currentlyreadingpodcast on Instagram currentlyreadingpodcast@gmail.com

Vandaag het gesprek met Rand Fishkin. Rand is the cofounder and CEO of SparkToro. He's dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder.  When Rand's not working, he's most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he'll give you the cheat code to rank #1 on Google. Rand dropped out of the University of Washington in 2000 to work full-time at his mother's small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world's most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog's success. Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding, led three acquisitions, and a rebrand. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. We talked about all this and more and what you as a small business owner can learn from this. Rand shares for example his tips on staying healthy and why he loves to pay taxes. Enjoy the insights with Rand. Let's get started… More on Rand Fishkin: sparktoro.com@randfishInstagramwww.linkedin.com/in/randfishkin Rand's book: Lost and Founder Wat ik leerde van Rand VC is niet het juiste middel, investeringen in je bedrijf helpen je om sneller resultaat te breiken (hier vind je zijn uitleg over de investeringen). Duurzaam.Jezelf leren kennen, weten waar je goed in bent en niet goed in bent.Stress voorkomen, slaap, beweging, eten, medicijnenBouw een klein lijst en leer alles van je (potentiele klanten), bouw een netwerk, bouw je marketing, bouw je bedrijf. "Build your expertise before you build your network, and build your network before you build your company."Bouw sociaal, betaal belastingen, (duurzaam), Maak content en bouw een community die past bij de schaal van je bedrijf. Niet te veel content wanneer je een klein aantal klanten nodig hebt, tenzij je het heel leuk vindt net als Rand en ikzelf

Vandaag het gesprek met Rand Fishkin. Rand is the cofounder and CEO of SparkToro. He's dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder.  When Rand's not working, he's most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he'll give you the cheat code to rank #1 on Google. Rand dropped out of the University of Washington in 2000 to work full-time at his mother's small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world's most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog's success. Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding, led three acquisitions, and a rebrand. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. We talked about all this and more and what you as a small business owner can learn from this. Rand shares for example his tips on staying healthy and why he loves to pay taxes. Enjoy the insights with Rand. Let's get started… More on Rand Fishkin: sparktoro.com@randfishInstagramwww.linkedin.com/in/randfishkin Rand's book: Lost and Founder Wat ik leerde van Rand VC is niet het juiste middel, investeringen in je bedrijf helpen je om sneller resultaat te breiken (hier vind je zijn uitleg over de investeringen). Duurzaam.Jezelf leren kennen, weten waar je goed in bent en niet goed in bent.Stress voorkomen, slaap, beweging, eten, medicijnenBouw een klein lijst en leer alles van je (potentiele klanten), bouw een netwerk, bouw je marketing, bouw je bedrijf. "Build your expertise before you build your network, and build your network before you build your company."Bouw sociaal, betaal belastingen, (duurzaam), Maak content en bouw een community die past bij de schaal van je bedrijf. Niet te veel content wanneer je een klein aantal klanten nodig hebt, tenzij je het heel leuk vindt net als Rand en ikzelf

On this episode of the Jason Cavness Experience I talk to Rand Fishkin – Founder of SparkToro CavnessHR website: https://www.cavnessHR.com Jason's email: jasoncavness@cavnessHR.com @cavnessHR  across social media @jasoncavnessHR across social media We talk about the following How he grew Moz from 7 to 134 people and was that the right thing to do. His new company SparkToro. His advice to marketers and founders in our new economic reality. Why HR is important to small business and startups. Rand's Bio Rand Fishkin is the cofounder and CEO of SparkToro. He's dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder.  When Rand's not working, he's most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he'll give you the cheat code to rank #1 on Google. Rand's Social Media Company Website: https://sparktoro.com/ Rand's LinkedIn: https://www.linkedin.com/in/randfishkin/ Rand's Email: rand@sparktoro.com Rand's Twitter: https://twitter.com/randfish Rand's Advice One of my big things that's proved valuable for me personally is if all the media and coverage and the environment you're swimming in and your peers around you are going in one direction. It can be really valuable to choose a different one. I'm a big believer in being the exception to the rule. See acast.com/privacy for privacy and opt-out information.

When you face online harassment or abuse, it affects you in real life. Sometimes the threats come right to your front door. So what happens when an abuser takes their attacks online? Or what are you supposed to do when online abuse occurs and you're not feeling safe? What makes online abusers tick? Most people have come across trolls, haters or even worse on the internet. Especially for people in underrepresented groups, the internet can be a place where safety does not seem a given. Geraldine DeRuiter shared her ideas and experiences about surviving online harassment and making the internet a better place to work and play. Geraldine is a writer. Her travel blog, The Everywhereist, catapulted her into a digital career with a large social media following. She's faced abuse of all levels. Now Geraldine speaks on her experience to help others. The Smart Woman’s Guide to Surviving Online Abuse – Geraldine DeRuiter The Everywhereist Geraldine on Twitter If you need help, please call our 24-hour hotline at 800-828-2023 or visit https://www.dasasmi.org/ for resources. I'm Not In An Abusive Relationship published a new episode every Wednesday morning at 8:00am EST. Please subscribe on your podcast player of choice or sign up for our email list for new episodes each week. We appreciate reviews and social shares, to help us spread the word on domestic and sexual abuse awareness.

It's Time for an INBOUND Debrief Five Impulse Creative team members traveled to Boston for #INBOUND19. We're also all hosts on podcasts. So we decided to host a debrief that could serve as a fancy crossover episode for all of our show... you're in for a treat!  Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  Biggest #INBOUND19 Takeaways With five people of diverse backgrounds, you're bound to find different takeaways. Here's a list for you: Anese Cavanaugh's lesson on presence and showing up how you want to show up (with purpose), not how you think you're expected to show up. "Anese radiates an aura of awesome." - Jackie Doug Davidoff in the Westin lobby - and all the conversations we had. When you're at INBOUND, lean in during conversations. The only way we'll get better in life or business is by leaning into "the market." Elizabeth Gilbert's challenge to people: Stop making excuses for not doing the things you want to do in life. What are you willing to give up to have the life you're pretending to want?  This "sales and marketing conference" ends up with so many great life lessons if you're open to it. The hard work that the entire Impulse Creative team and our supporters is paying off. We heard a LOT of "Yo Impulse!" in the hallways. It's good to look up from our work and take in the impact we're having. Dharmesh Shah's vulnerability in his keynote was inspiring. (Watch the INBOUND19 Dharmesh keynote) We have a responsibility to take care of each other, online and offline. Geraldine DeRuiter spoke on surviving harassment that starts online. Women face a huge portion of it, and we need to stop it.  Favorite #INBOUND19 Moments INBOUND is like a family reunion combined with the biggest education and inspiration event each year. It's so hard to pick just one favorite moment.  For us, moments of connection topped the list. Inspiration was next. Education followed inspiration. Those are the general moments that bring us joy from #INBOUND19. What else?  Brian Halligan joining us on the couch in the Westin lobby for an impromptu chat among friends. The cafe room set up for some presentations and how it forces us to have courageous conversations with strangers. Soup dumplings in Chinatown! Sneak away for a minute and share a moment with people over a good meal.  Holding court in the Westin lobby, meeting with clients in-person and engaging in great conversations. Maiden Voyage podcast recording. Live Sprocket Talk Unpacked podcast recording. Having Impulse team members speak at the event. Connecting with fans of Impulse Creative. Who Should Speak at #INBOUND20? Every year the INBOUND event team brings together incredible speakers for all different reasons. So we asked who each of us wants to see speak at INBOUND20. Some of our suggestions would be new, while others are returning. Hey HubSpot and INBOUND team, check out this list! Brené Brown @BreneBrown Rachel Hollis @msrachelhollis Impulse Creative team members (Jackie Pfriender, Dan Moyle, other team members with valuable teaching) Gary Vaynerchuck @garyvee Billy Gene @askbillygene Joey Coleman  The band Tool or Maynard James Keenan @tool @mjkeenan Plug Your Podcast Be sure to check out the other shows joining us on this episode. Maiden Voyage Maiden Voyage is a video podcast series by the ladies of Impulse Creative. Our mission is to relate, inspire, laugh, and learn all while empowering women in the workplace. Sprocket Talk Where HubSpot Users Unite! Are you a HubSpot user? Then the Sprocket Talk podcast will be your one-stop shop for HubSpot education. Every week we bring you sales, marketing, and service interviews, Inbound strategies, HubSpot, HubSpot CRM, and HubSpot Service Hub updates. Sprocket Talk, where HubSpot users unite! Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

It's Time for an INBOUND Debrief Five Impulse Creative team members traveled to Boston for #INBOUND19. We're also all hosts on podcasts. So we decided to host a debrief that could serve as a fancy crossover episode for all of our show... you're in for a treat!  Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  Biggest #INBOUND19 Takeaways With five people of diverse backgrounds, you're bound to find different takeaways. Here's a list for you: Anese Cavanaugh's lesson on presence and showing up how you want to show up (with purpose), not how you think you're expected to show up. "Anese radiates an aura of awesome." - Jackie Doug Davidoff in the Westin lobby - and all the conversations we had. When you're at INBOUND, lean in during conversations. The only way we'll get better in life or business is by leaning into "the market." Elizabeth Gilbert's challenge to people: Stop making excuses for not doing the things you want to do in life. What are you willing to give up to have the life you're pretending to want?  This "sales and marketing conference" ends up with so many great life lessons if you're open to it. The hard work that the entire Impulse Creative team and our supporters is paying off. We heard a LOT of "Yo Impulse!" in the hallways. It's good to look up from our work and take in the impact we're having. Dharmesh Shah's vulnerability in his keynote was inspiring. (Watch the INBOUND19 Dharmesh keynote) We have a responsibility to take care of each other, online and offline. Geraldine DeRuiter spoke on surviving harassment that starts online. Women face a huge portion of it, and we need to stop it.  Favorite #INBOUND19 Moments INBOUND is like a family reunion combined with the biggest education and inspiration event each year. It's so hard to pick just one favorite moment.  For us, moments of connection topped the list. Inspiration was next. Education followed inspiration. Those are the general moments that bring us joy from #INBOUND19. What else?  Brian Halligan joining us on the couch in the Westin lobby for an impromptu chat among friends. The cafe room set up for some presentations and how it forces us to have courageous conversations with strangers. Soup dumplings in Chinatown! Sneak away for a minute and share a moment with people over a good meal.  Holding court in the Westin lobby, meeting with clients in-person and engaging in great conversations. Maiden Voyage podcast recording. Live Sprocket Talk Unpacked podcast recording. Having Impulse team members speak at the event. Connecting with fans of Impulse Creative. Who Should Speak at #INBOUND20? Every year the INBOUND event team brings together incredible speakers for all different reasons. So we asked who each of us wants to see speak at INBOUND20. Some of our suggestions would be new, while others are returning. Hey HubSpot and INBOUND team, check out this list! Brené Brown @BreneBrown Rachel Hollis @msrachelhollis Impulse Creative team members (Jackie Pfriender, Dan Moyle, other team members with valuable teaching) Gary Vaynerchuck @garyvee Billy Gene @askbillygene Joey Coleman  The band Tool or Maynard James Keenan @tool @mjkeenan Plug Your Podcast Be sure to check out the other shows joining us on this episode. Maiden Voyage Maiden Voyage is a video podcast series by the ladies of Impulse Creative. Our mission is to relate, inspire, laugh, and learn all while empowering women in the workplace. Sprocket Talk Where HubSpot Users Unite! Are you a HubSpot user? Then the Sprocket Talk podcast will be your one-stop shop for HubSpot education. Every week we bring you sales, marketing, and service interviews, Inbound strategies, HubSpot, HubSpot CRM, and HubSpot Service Hub updates. Sprocket Talk, where HubSpot users unite! Subscribe for New Episodes Every Week Be sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level. Love what we're doing? Leave a review wherever you listen!

Brad talks with Geraldine DeRuiter about her website www.Everywhereist.com and the reaction on Twitter to her ideas about a female Joker.John O'Grady from Super Hero Speak returns to interview Kelly Carnes from Trove Costumes.

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got harassment, emptiness, nightmare clients, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/harassment-emptiness-nightmare-clients-and-more-in-process-hacker-news/. Enjoy! Media Online harassment is the topic for author, speaker, and blogger Geraldine DeRuiter on The Anatomy of a Strategy Podcast with Tara Hunt and Carlos Pacheco. Hear how much representation matters in marketing, especially when reaching out to certain demographics. In a new episode of the Mom is in Control Podcast, Heather Chauvin reminds you to face your challenges and do the work. Never second-guess your worth, and remember that you are enough. Do you sometimes feel unmotivated and empty? Listen to Byron Morrison present three ways to reignite your passion and purpose. Writing The Launch Pad Foundation was created by Anne Driscoll and Chris Schultz to close the gaps in connectedness and support, and to increase entrepreneurial opportunity. You can read more about Launch Pad Foundation’s goals in this recent Medium post, and find out how to get involved. One of our newest guests on Hack the Process, Zvi Band, shares his thoughts about taking a step back from self-promotion after releasing his book, Success is in Your Sphere. Why shouldn’t you filter out nightmare clients?Mark Silver explains his reasoning, and what you should do instead, in a new blog post. Pace Smith has a new blog post on Facebook telling readers about a transphobic experience and being misgendered while at the hospital for leg surgery. Response Source is an online platform for journalists to connect with folks who have stories to share, and according to Alistair Clay’s blog post, it’s the perfect way to get media coverage when you’re on a budget. Frank Strona has posted an article looking back and reflecting about diversity and gay life in 1976, and how some things have not changed. Loonshots, a book by Safi Bahcall, has been named as one of the best management books for entrepreneurs and executives in a Forbes article by Tom Pauli. Recommended Resources After the death of Bozoma Saint John’s husband, she reveals how she overcame fear, and how her daughter gave her strength. Sasha Ariel Alston lists Bozoma as one of her role models. Michael D. Watkins, whose book Pam Wasley recommended, guests on the Strong Suit Podcast to reveal the secrets of how to master your next career move and to discuss his recently-published book, Master Your Next Move. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

It’s been a wild few months for us at Copper & Heat! Back in April we won a James Beard Broadcast Media Award and we’re still reeling. In this episode, Katy talks to Geraldine DeRuiter, another James Beard Media winner, about some of the complicated feelings that come along with winning an award, being in the spotlight, and how we keep creating.   There’s a couple of Geraldine’s blog posts that we talk about in the episode, here they are!  “I Made The Cinnamon Rolls From Mario Batali’s Sexual Misconduct Apology Letter” “I Won A James Beard Award and I Think You Are So Great”   For more info on this year’s James Beard Media Awards: View the full list of winners here View the full Media Awards Ceremony here   Geraldine and I talk about some of the issues with representation and recognition in awards, but there’s so much more to the topic. Here are a couple other articles about what’s happening (or not happening) to improve representation in food media:    Five Major Takeaways From the 2019 James Beard Awards by Hillary Dixler Canavan A Critic for All Seasons by Korsha Wilson For Our Food Culture To Diversify, Our Restaurant Criticism Needs To, Too by Irene Li

Harkening back to a few other episodes, including Nilofer Merchant and Cindy Gallop, we talk with Geraldine regarding a very important topic in the digital world: online harassment. Why is this so important to talk about here? What does this have to do with strategy? Well, as Geraldine says during our discussion: "I think that there are certain companies that are struggling to figure out how to reach certain demographic groups, and part of that is because they have no one in that group at all represented at any point in their company." The missing link over and over again in marketing is that, all too often, we sit in an ivory tower and come up with ideas and campaigns in our boardrooms...boardrooms where only a small sliver of our audience is represented (if that!). This is a very important conversation and we hope you enjoy! Referenced: Geraldine on Twitter Geraldine's Blog Geraldine's fantastic award-winning article, "I Made the Pizza Cinnamon Rolls from Mario Batali’s Sexual Misconduct Apology Letter" The List of James Beard Award Winners The Tweet from Geraldine's husband, Rand Fishkin that captured her elation right after she found out she won Her follow up tweet, which was even more fun Nilofer Merchant discussing the importance of Onlyness in creating innovation Nilofer on AOAS Cindy Gallop in AOAS Why Won’t Twitter Treat White Supremacy Like ISIS? Because It Would Mean Banning Some Republican Politicians Too. (Vice) Sleeping Giants  ALSO! She didn't mention this on the show (but did mention that she's terrible at self-promotion, so there's that), but she just published a book: All Over The Place: Adventures in Travel, True Love, and Petty Theft Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco  

Conversation with Geraldine DeRuiter, an acclaimed author, world-renowned public speaker, the voice behind the award-winning Everywhereist blog recognized by Time Magazine, and she's a James Beard Award winner

Geraldine DeRuiter - that's James Beard nominee Geraldine DeRuiter - had a camp experience that seems ripped from the pages of a coming-of-age teen romance novel. Full of betrayal, revenge, and an almost-too-good-to-be-true happy ending, you'll definitely want to listen to this one. Don't waste a minute and check it out!

Host Luke Burbank and announcer Elena Passarello unpack the concept of “Going Rogue;” blogger Geraldine DeRuiter of The Everywhereist explains why she hangs onto things that spark rage; comedian Matteo Lane debates the job description of pharmacists; Seattle chef Makini Howell describes why she's an advocate of inclusive vegan cuisine; and Valley Maker performs “Beautiful Birds Flying” from their latest album “Rhododendron.”

Geraldine DeRuiter, acclaimed author, world-renowned public speaker, and the voice behind the award-winning Everywhereist blog, joins The Storytellers Network to launch Season 4, Social Media Storytellers.Besides travel, Geraldine also writes about dessert, feminism, and Jeff Goldblum's entire filmography. TIME Magazine described her work as “consistently clever” and The New York Times said her writing was “dark and hilarious”. Her blog has received accolades from The Independent, Forbes Magazine, and The Huffington Post, because as she says, sometimes features editors get drunk.When not on the road with her long-suffering and infinitely patient husband, Rand Fishkin (my guest from season 3), Geraldine can be found in Seattle, usually fighting with people on the internet.Besides her blog, Geraldine uses social media for some amazing storytelling. I love her passion on anything from equal rights to food replacement soylent… which we talk about in our conversation. For Gerladine, social media has proven to be a great, diverse story platform to expand our knowledge and networks.“When my knee-jerk reaction is ‘I don't want to read that,' [Rand] tells me I need to evaluate why. Once that wall comes down, it becomes very, very easy.” - Geraldine DeRuiter on the power of contrarian stories/perspectives

In this episode, Weeze and Trudi are joined by guest Geraldine DeRuiter, a writer, and speaker who Trudi met at World Domination Summit in June 2018. Geraldine joins the show to explain her awakening to all things race, privilege, and power, and tried to help Trudi and Weeze figure out what to say to get more white folks on board. Remember to join us in the FB Group to continue the discussion: https://www.facebook.com/groups/1077973785700853/ PS: Shout out to Geraldine's mom and husband for helping her Step the all the way up! Thank y'all for doing better!

My guest in this episode, Rand Fishkin, is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He's dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series (which is why I asked Rand to join us), his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand's not working, he's most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he'll give you the cheat code to rank #1 on Google.Rand is full of insights for storytellers and start-up founders. One great tip: Be purposeful where you put your story."We always strove to put the content first on our own website where we could own and control the user experience. then we would stagger the distribution to social media. Own your home. Don't build your house on rented land, which is really what you're doing on YouTube or Facebook." - Rand Fishkin on content placement

#145: When Rand Fishkin was 25 years old, he carried $500,000 in credit card debt. Less than a decade later, Rand was the Founder and CEO of a company that grossed $35 million in annual revenue. In this podcast episode, Rand shares the story of hitting his financial rock-bottom and making the ultimate comeback. _______ The saga began in 2001, when then-22-year-old Rand dropped out of his senior year of college to grow a business with his mom. His mom Gillian owned a small marketing company that helped local businesses with tasks like placing ads in Yellow Pages. (If you don't know what that is, ask someone over 30.) Rand had an early entrepreneurial streak, and had spent the late 1990's and early 2000's working part-time for his mom's business. By his senior year, he was ready to dive in full-time. Gillian and Rand both realized the internet was more than a passing fad. Households were switching from dial-up modems to broadband connections. Clients were more interested in websites than Yellow Pages ads. The mother-son duo decided to start designing websites for local businesses. From 2001 to 2004, they hired contractors, rented office space, hosted booths at conferences, and purchased advertising. They paid for most of this with personal credit cards in Rand's name. By 2004, they'd accumulated $150,000 in credit card debt. Then they defaulted. They couldn't make the minimum payments anymore. The interest and late fees grew this balance to an astronomical $500,000. They decided not to declare bankruptcy. Instead, they took a two-pronged approach: Rand's mom spent the next three years negotiating with creditors, getting big chunks of the interest and late fees waived in exchange for making payments on the principle balance. Meanwhile, Rand focused on growing the business. Several of his clients needed help with a specific aspect of internet marketing called search engine optimization, or SEO. Rand began researching SEO tactics and started a blog to share his findings. This blog attracted new clients, and soon Rand developed a reputation as an SEO expert. He created a company called SEOMoz, later rebranded as Moz, to offer consulting services for businesses. After a few years, his company started developing and selling subscriptions to SEO software tools, as well. By the time Rand stepped down from his role as CEO, the company had raised multiple rounds of funding and was collecting $35 million in annual revenue. But there's a difference between a company's earnings and the personal income of its founders. Today, Rand and his wife still have a liquid net worth that's less than one million. How did Rand transition from carrying $500,000 in debt to becoming the founder and CEO of a successful eight-figure company? Why isn't he a millionaire yet? And what lessons about entrepreneurship and finance can he share with the world? Find out in this podcast episode. ___ P.S. Rand's wife, Geraldine DeRuiter, is a hilarious travel writer and an alumni guest of this podcast. You can listen to her interview in Episode 77. http://podcast.affordanything.com/9-years-nonstop-travel-geraldine-deruiter-everywhereist/ P.P.S. If you'd like to learn more about starting a blog, check out this free tutorial.

Don’t miss this leadership interview with Rand Fishkin, @randfish. Rand is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. He did also say that if you feed him pasta or a decent whisky, he’ll give you the cheat code to being ranked #1 on Google. His interview with TheSchoolHouse302 was insightful, check it out. Listen to what Rand says about failure not being the end of an idea. He challenges many commonly held beliefs about American business culture and stresses the importance of diversity. He told us to follow @DHH for inspiration as an entrepreneur, Dharmesh Shah, co-founder of HubStop, and Courtland Allen. Listen to why he recommends these leaders. Rand talked about self-awareness and grounding ourselves in our WHY, asking daily questions about how we feel and if we’re happy. He plans to be more philanthropic with social efforts. Stay tuned for more from Rand Fishkin...for sure. He told us that we have to diversify who we’re learning from and surround ourselves with people from different backgrounds and experiences. “You learn more when you’re uncomfortable than when you’re comfortable.” And, you have to hear what he says about forgiveness and forgiving yourself. Rand ’s interview is filled with practical advice for leaders, and really connects with our purpose of developing leaders by getting to simple. Be sure to get your copy of Lost and Founder: A Painfully Honest Field Guide to the Startup World, and let us know what you think. Please follow, like, and comment. Use #onethingseries and #SH302 so that we can find you. Joe & T.J.

Ladies! Please join our Be Bold Facebook Group! Today's guest is Geraldine DeRuiter. Geraldine is an unlikely travel blogger. Unlikely because she’s, well let’s just say, she’s an uncomfortable traveler. You’ll hear why she’s not the best of travelers during our conversation. She’s best known for her blog, the Everywhereist. Her writing has been called “consistently clever” by TIME Magazine and “dark and hilarious” by the New York Times. Her blog post, “I Made the Pizza Cinnamon Rolls from Mario Batali’s Sexual Misconduct Apology Letter” received more than a million views. And if you haven’t already read it, you must. I’ll link to it below. In addition to chatting about her unlikeliness as a travel blogger and her love for baking and “real” cinnamon rolls, we chatted about aging, living to 140 years old, how she ended up standing at the airport in her underwear and how her blog and twitter posts have turned more political since the November 2016 elections. I had so many other questions for Geraldine but I was under a bit of a time constraint and we couldn’t dive into a couple of subjects I was so looking forward to chatting about including her brain tumor experience. But we both agreed that we need to sit down again to chat so look for a Part II with Geraldine hopefully in the not too distant future. Connect with Geraldine:Twitter Website Instagram Links/books/people mentioned:All Over the Place: Adventures in Travel, True Love and Petty Theft (Geraldine's Book on Amazon)Lin-Manuel Miranda (Wiki) 3,000 Cups of Tea Jennifer Jordan (on Be Bold Podcast) Greg Mortenson (Wiki) Three Cups of Tea (Amazon) Seven Seconds (Wiki) Geraldine's Cinnamon Roll Post Mario Batali (Wiki) Valorie Curry (Wiki) The Tick (Wiki) Cinnamon Bread (Beth's favorite) Connect with me: Facebook Instagram WanderTours Be Bold Facebook Group (women-only) Twitter   Enjoyed this episode? Subscribe then tell a friend! Be Bold, Beth

Geraldine DeRuiter, writer, joins Scott to discuss TOS’s “That Which Survives” (TOS S3E14). Topics include how chill everyone is about mysterious appearing women, how rude Spock and Kirk are to everyone, navel covering costume panels, and the troubling thing that Capt. Kirk thinks survives. Host Scott McNulty with Geraldine DeRuiter.

We love Jeff Goldblum, but not as much as Geraldine DeRuiter. On episode 12 Woj and Bobby take a trip with the jet-setting Everywhererist to discover the roots of her liberating travel ethos, where failing at a vacation is impossible and getting lost is all part of the master plan.   After writing her first book, All Over the Place: Adventures in Travel, True Love, and Petty Theft, Geraldine is bursting with golden nuggets of wisdom delivered with her timely sense of humor and endlessly inviting nerdery.   After surviving career setbacks, a brain tumor and a non-existent sense of direction she proves that when life gets tricky, Geraldine finds a way.

For the season premiere of Eat Your Words, Cathy is joined in the phone by Geraldine DeRuiter, author of the award-winning blog The Everywhereist and the memoir, All Over the Place: Adventures in Travel, True Love and Petty Theft. Geraldine’s recent viral post, where she made the recipe for pizza dough cinnamon rolls in Mario Batali’s sexual misconduct apology letter, received great applause and also critics, and the attention resulted in Geraldine’s account getting hacked and death threats from trolls. Tune in to hear where about her experience and reactions, where feminism is today, and why we should hold food leaders accountable for their actions. Eat Your Words is powered by Simplecast

Rand Fishkin: The Wizard of Moz SEO's have always been tactical about how they use content, but they have become increasingly strategic and content-driven as digital marketing has evolved. Rand Fishkin talks about "the SEO as content strategist" and much more, including empathy and teamwork, "10X Content," voice search, and his thoughts on this week's FCC decision to roll back net neutrality. Rand's Bio Rand Fishkin goes by the ludicrous title, Wizard of Moz. He's founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm, Haiku Deck. Rand's currently writing a book for Penguin/Random House on the ups and downs of startup culture, due out in 2018. In his minuscule spare time, he loves to travel with his wife, author Geraldine DeRuiter, and read about their adventures in her books and blog. Geraldine and Rand are also small investors in Backstage Capital and Techstars Seattle. Video Here's the video version of our conversation: https://youtu.be/u71KHOrLjyY Transcript This current version is not a word-for-word transcript, just my raw notes from my first listen-through of our conversation. The SEO as Content Strategist 1:15 how and why SEOs should be strategic about content - SEO used to be tactical: ID keywords, get links - a rankings strategy 1:50 SEO content strategy - start from a place of "I believe that if I can get my audience in front of this content it will help my brand, my conversions, my business goals" - after I create and amplify this content, the world will change in this way - start with: how to get them in front of my content - start with the right content - then find the right audience - do keyword research, etc. - and then search is another channel (along with word of mouth, email, etc.) to attract visitors to your content 3:15 evolution of the role - different content than 10-15 years ago - then formulaic keyword targeting landing pages - now serve visitor intent, accomplish task, amplification-worthy, viral-worthy - but similar volume of content creation in SEO role 4:45 how SEOs cope with SEO-unfriendly CMS's - work-arounds - SEOs becoming more technical - realization that marketing should drive decisions, not tech - tech should be there to serve business goals - much less of SEO Content Team Dynamics 7:40 optimal team? - "small teams of collaborators with different skills all working together" - e.g. content team that includes 2 devs, a designer, 2 content creators, an SEO strategist, and a content strategist - problem he sees all the time 8:55 team dynamics - "tribalism" - we crave it - "me good, you bad" - the "other team" the cause of problems - harder to complain when diverse team assigned a strategic goal 10:50 - empathy - core principle: "I want to be able to emotionally and intellectually put myself in someone else's shoes so that I can feel their pain and their problems, so that I can understand things from their perspective." - by doing that you can get a better relationship with - developers e.g. may not write a single line of code before they know X 12:45 - benefits of literally working side by side - no more villians "10X Content" 13:45 - "10X" Content - Google doc with criteria and examples at bit.ly/10Xcontent - remarkable content - that everyone has seen - that stuff is powerful - not required of every piece of content - but consult his list for inspiration for 10X content you could create for your audience 15:45 - yes, we serve customers and business goals, "But I think when content is really special and people get truly inspired - it becomes art. It's something that we do for ourselves. It's something that we do to be proud of. It's something that we do where we say, 'You know what, I made that, and whether it helps us get more free trials or close more business - that's fine,

If you’ve ever wanted to know what not to do while traveling, Geraldine DeRuiter is your top resource. On this episode of the Rise Seattle podcast, Tyler and Phil sit down with DeRuiter to discuss the creation of her award-winning travel blog, the Everywhereist, as well as her process in transitioning from blog writing to book writing. DeRuiter also shares a glimpse of her oddball sense of humor as she relays her experience with being diagnosed with a brain tumor back in 2012 and declares her stance on the political issues that are occurring in our country today.

‘A penny for your thoughts?’ An interesting question, isn’t it? It sure doesn't place a whole lot of value on your thoughts. Our thoughts, feelings, experiences, people just don’t care that much about them. Everyone’s got their own problems and they definitely don't want to hear mine. Yet somehow, some people are paid for their thoughts, more than a penny in fact, and it’s not just famous people. Thanks to the internet regular people just like you and me are sharing their lives and finding that people value what they have to share. Today’s guest, Geraldine DeRuiter of The Everywhereist, shares her award-winning-blog-book-deal-getting journey with us.

#77: “Have you ever tried to stop-peeing midstream? It’s like trying to put spray cheese back in the can. The damage has been done, and the only thing left to do is try to enjoy yourself.” That’s a quote from a deleted chapter in a book written by (in my opinion) one of the funniest bloggers on the internet, Geraldine DeRuiter. Geraldine is an ‘accidental’ travel writer. Nine years ago, she found herself laid-off from a copywriting job and decided, “screw it, I’m gonna travel.” She’s since visited around 30 countries, and her resulting travel blog, The Everywhereist, describes itself as “an award-winning cry for help.” For more, go to http://affordanything.com/episode77

In this episode, Geraldine Deruiter, creator and author of the popular travel blog Everywhereist, talks about how to find new beginnings in our endings. HIGHLIGHTSWhy a Sincere Perspective Can be as Powerful as a Useful OneMaking Our Creative Work Richer by Infusing a Compelling NarrativeQuestions that Can Help you to Find the Theme of A StoryThe Importance of Letting Ideas Bake How We Find a New Beginning in Our Ending Why We Need to Sometimes Appreciate and Honor Our LossesThe Role of a Support System in Navigating Our Challenges The Evolutionary Process of Developing a VoiceRESOURCES AND QUOTESHow Writing 1000 Words a Day Changed my Life (Medium Article) You have to create what isn't true to yourself in order to get to what is (Click to Tweet) Geraldine Deruiter is the author of the popular and hilarious travel blog Everywhereist.com See acast.com/privacy for privacy and opt-out information.

Geraldine DeRuiter is the hand and mind behind Everywhereist.com, listed as one of TIME Magazine's Top 25 blogs of 2011, and Forbes Magazine's Top 10 Lifestyle blogs. She describes her enterprise as "a travel blog for the accidentally adventurous" and is known for her self-deprecating and hilarious stories and impeccable tourist attraction and restaurant reviews. A former freelance editor and copywriter, Geraldine now spends most of her time straddling across the globe with her husband, Rand Fishkin. She has explored and written about several destinations across Americas, Europe and Asia and pens down her experiences in various forms like blogs, infographics, photographs, tips, advices, and open letters.