Podcasts about qrca

Doug Keith started his career in public broadcasting, both as a producer and an on-air host. A grad program in communications led him to transition his career to insights. Today, Doug is 18 years into his research consultancy, was co-chair for the 2025 QRCA speaker committee and is a co-founder of the Insights Career Network. Doug shares his career journey and how qualitative research has become much more important to his practice over the years. He also dishes about his days as the bass player for modern rock band, The Dipsomaniacs, and why it's so important to stay on the top of your research game.  We also touch on the upcoming Greenbook 2025 IIEX North America Conference in Washington DC where Doug will be attending and your host will be chairing a speaker track.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

In the latest episode of Conversations in Depth, host Mike Carlon interviews Jack Bowen, the visionary founder of CoLoop, an AI-powered tool transforming the way qualitative marketing research is analyzed. With a career rooted in problem-solving and innovation, Bowen's journey is a testament to the impact of technology on modern research approaches. Bowen shares the story behind CoLoop, offering insights into his motivations for addressing perceived inefficiencies in traditional qualitative analysis. From identifying key pain points to designing solutions that streamline processes and uncover richer insights, his entrepreneurial path is one of perseverance, creativity, and customer-centric evolution. He dives into how real-world feedback from research professionals shaped CoLoop into a tool that not only enhances productivity but also elevates the depth of qualitative insights. Looking ahead, Bowen provides a compelling perspective on the future of the industry. He highlights the role of AI in fostering more dynamic and adaptive research practices, emphasizing the need for researchers to embrace technological advancements while maintaining the human element that defines qualitative work. His advice for professionals navigating this changing landscape is both practical and inspiring. This episode is a must-listen for anyone in the marketing research field eager to understand how AI is reshaping the industry. Tune in to hear Bowen's fascinating journey, actionable insights, and predictions for what's next in qualitative research.

How does AI change the game for qualitative research?Join us in this episode as Lauren Isaacson, president of the QRCA, guides us through the evolving landscape of qualitative research in the age of AI. Lauren discusses the irreplaceable role of qualitative researchers in capturing insights beyond AI's reach, the synergy between UX and qualitative research, and the impact of AI on industry roles. She also talks about embedding researchers in product teams, the dynamics of different research roles, and adapting to economic shifts. Highlighting QRCA's value, Lauren encourages engagement in their annual conference and Special Interest Groups (SIGs) for professional growth. Check out more from the QRCA here!You can reach out to Lauren on LinkedIn. Many thanks to Lauren for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, and Lauren Isaacson took flight in their conversation about the Qualitative Research Consultants Association. The QRCA is the hot spot for qualitative researchers and UX professionals. They offer the ultimate package: support, training, and networking opportunities. The association focuses on promoting high standards and best practices in qualitative research, including techniques like UX research. Enter Lauren Isaacson, the self-diagnosed chronic volunteer from Curio Research. This superhero has donned various capes within QRCA, including chapter chair and board member. Lauren's dedication to volunteering is next-level, and she's been spreading her infectious enthusiasm throughout the association. With 77% of members based in the US and others from all corners of the globe (hello, Canada and beyond), it's like a qualitative research world tour. They don't discriminate when it comes to professionals either—consultants, vendors, recruiters, and those fancy folks from in-house corporate positions are all invited to the party. QRCA knows that diversity makes for the best kind of fiesta! If you're looking for a wingman or wing woman at QRCA events, Lauren is ready to connect and be your newfound friend. So buckle up, and get ready to soar to new qualitative research heights! SPONSORS Looking for an extension of your market research team? EMI Research Solutions delivers quality and unbiased market research data tailored to the needs of your business. With EMI, you get an agile-focused team of researchers with over 22 years of experience. Plus, their podcast Intellicast takes a look at the market research industry from a new perspective. Find out more at emi-rs.com

I recently saw Nancy Cox's article in Quirk's about Frankie Lipinski's roller derby exploits and I just had to learn more!Frankie (she/they) is an Insights Analyst at Escalent, one of the best data analytics/insight advisory firms in the business. She is also a proud grad of the prestigious MSMR program at Michigan State. On top of that, she skates for the Chicago-Style Roller Derby Team, a passion through which she has learned deep lessons about entrepreneurship, community, diversity and themselves.Frankie discusses their fascinating journey from Girls Rock Chicago to roller derby to research. She also shares the good works she is contributing to with the Insights Association's IDEA Council and the QRCA's Emeritus group.

What do dancing and running a fieldwork agency have in common? Maybe more than you think! Kelsey Buttimer is the president of Fieldwork Chicago and knows a thing or two about the importance of flexibility (in more ways than one). Growing up dancing competitively, Kelsey spent most of her free time at the barre (in the dance studio). It was there that she learned the importance of structure, hard work, and communication while also developing her appreciation for music and entertainment. In this episode, Mike and Kelsey discuss parallels between dancing and managing qualitative fieldwork, climbing the ladder in the qualitative research industry, and the value Fieldwork gets from their relationship with the QRCA. In addition, we talk music, festivals, and our mutual love of running, so shimmy on over to our VIEWS website or find this episode wherever you get your podcasts by searching for Conversations in Depth. While you are there, consider subscribing and giving our podcast a rating and review. Happy listening!

How does the way we present our findings change the way they're understood?Sarah DaVanzo, Chief Data Officer at Pierre Fabre, joins GreenBook's host and Head of Content, Karen Lynch to discuss her zine "Insights Alchemy". Sarah embarked on creating a beautiful artifact to adress the apparent ambiguity of the term 'insight' with varying definitions in the industry. The convergence of insights, art, and science result in a beautiful handbook where metaphor shows how we might refine and perfect the craft of insights.You can reach out to Sarah on LinkedIn.Check out the mentioned QRCA article here. Many thanks to Sarah for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and our host, Karen Lynch.

Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com"Thong Song" by Sisqo: https://www.youtube.com/watch?v=Oai1V7kaFBk    This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.  You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.  Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX.  This is episode 556.  And, 20 years ago today, according to Alexa, Thong Song by Sisqo was the number one song in the US.  Enjoy! Alright, let's make this a kick ass day!    Management Tips for Gen Z (Part Two) This is the second installment of a 2-part series on the topic of “Tips For Managing Your Gen Z Employees”. In May 2022, Chris Hauck, founder of HauckEye and Erin Sowell, founder of Thoughtful Research gave a talk at QRCA's annual event in San Diego titled: “Connecting Generations”. Their work analyzed how each generation views both itself and other generations.  You can find links to both of their profiles at the end of this blog post. I know both of them would love the opportunity to engage with you about their research on generational differences.   How Gen Z Views Themselves  According to Chris and Erin's report, Gen Z views themselves as:  Tech savvyOpen mindedCreativeFast learnersDetail oriented How Other Generations View Gen Z All generations see Gen Z as Tech Savvy. However, there are some negative views held by older generations when describing Gen Zers including…  EntitledLazy NeedyMoves too fastNarcissistic While all of us have struggled with scrutiny from older generations, things are different today. We are in the tightest labor market in the last 30 years. This tight labor market means companies are having to cator more and more to employees wants, needs, and even desired. Simply put, if your first job was in the 80s, 90s or early 2000s, you probably had to do a lot of adapting to your work environment.  For me, Gen X had to conform to the value system of Boomers. The outcomes where on work life balance. In fact, Gen X had to get approval for doctor appointments during the workday.  My first job was in the mid 90s. We were required to get approval for even a 30-minute dentist appointment. And, if you were out of the office for any length of time, the minimum PTO cost was half a day.  Not only were corporate policies prioritizing time at work, Boomers and Gen Xers saw working long hours as a badge of honor. In fact, employees would expect social shaming by peers and managers alike if you had several doctor visits in a month.  The advice I was given by my dad was, “If you want to be the best employee, be the first in and last out every day.” Compare that to this TikTok of a Gen Zer explaining to their...

Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.

In addition to his position as managing partner of the Prell Organization, he is adjunct assistant professor at the George Herbert Walker School of Business and Technology at Webster University in St. Louis. As an emeritus member of QRCA and a recipient of the President’s Award, he is also very involved with the Education Special interest Group.

During the fourth episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder of Emotive Analytics, Paul Conner. Sometimes we are not aware of how a stimulus is impacting our behavior. When trying to develop and market emotionally engaging brands, products, and services, we must consider the subconscious impact of a stimulus. Listen to learn more about the key advantages of measuring implicit and explicit associations of your consumers. Paul Conner Short Bio A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking in revealing why people do what they do. He began a search for better solutions and, in psychology and neuroscience, found that assessing emotions and implicit System 1 processing were critical. In addition to designing and conducting myriad customized studies, Paul's works and thinking have been published in Quirk's, QRCA Views, NMSBA's Insights, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. He is also inventor and author of https://emotiveanalytics.com/what-we-do/#aim-process (The AIM Process, A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research.) Finally, Paul has spoken at AMA, QRCA, MRA, IFT, IIEX, Path to Purchase Institute, and Design & Emotion Society conferences and events. Links https://emotiveanalytics.com/ (Emotive Analytics Website) Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn)

QRCA luminary Jen Dale shares a fun conversation with Foster Winter about her 22 years in online qualitative research—the past, the present, and the future; the good, the bad, and the ugly!

In this edition of Conversations in Depth, QRCA’s Luminairies editor Kay Corry Aubrey talks with Karen Mangia, Vice President of Consumer and Market Insights at Salesforce.com. Kay and Karen discuss the role of qualitative research within this dynamic company as well as some very interesting ways in which Salesforce is listening to the voice of their customers around the world. In addition, Karen is also the author of Success with Less, a particularly timely book for these current times.

YouGov releases Recommend+, a highly cost-effective NPS diagnostics approach to give marketers the full picture on what drives consumer advocacy.  Former 2CV Research employees, Alex Nketiah, Adam Short, and Ollie Willis, launches The Point, a global full-service insights agency.  Rob Volpe, CEO of Ignite 360, has been awarded the Impact Award by QRCA. Ana Popa releases an article highlighting mistakes UX researchers make when running a user test. Few of the mistakes include: Not listening and observing the user — body language is way more honest than wordsTeaching the user “How to…” rather than letting them exploreInfluencing the user’s answer with the question In jobs, Trusted Talent MR is looking to place a New York-based Senior Sales Executive in a company that is known to be industry standard for topical analysis and emotion measurement. Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.  This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io.  And that’s your daily briefing of marketing research news. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources:  YouGov: https://today.yougov.com/solutions/sectors/yougov-recommend-plus The Point: https://www.thepointinsights.com/  Rob Volpe: https://www.linkedin.com/posts/rmvolpe_award-insights-honored-activity-6633082600938446849-s2CR  This Episode’s Sponsor: This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It's Lookback's mission to humanize technology by bridging the gap between end users and product teams. Lookback's customers range from one man teams building web and app experiences to the world's largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback's offering, please visit www.lookback.io. 

Considered one of the most talented brand strategists in the UK, Richard Shotton is the author of The Choice Factory: 25 behavioral biases that influence what we buy. His book won the 2018 World Cup of Advertising Books, outperforming Ogilvy on Advertising as one of the most significant books on advertising of all time. In this Conversation in Depth with QRCA’s Kay Aubrey, Rich points out that discussions about behavioral science and marketing usually include descriptions of many biases, but not enough talk about how to apply them. Be sure to listen for his references to ideas such as the “Pratfall Effect,” emotional context, and (my favorite) a phenomenon known as “nine-enders.” Rich also includes some specific brands that have been able to effect behavioral change.

Kenneth W. Gronbach is a gifted public speaker and a nationally recognized expert in the field of Demography and Generational Marketing. An accomplished President and CEO, himself, Ken has proven success in creating value, leading companies and planning for the future with uncanny accuracy.  Ken entertains his audiences with his own special brand of wit, humor and clear communication. He makes the science of shifting demography come alive with real life examples that make it relevant to today’s culture, business climate and economy. Ken is a marketing guru who regularly provides counsel to Fortune 500 companies as well as large and small privately held businesses across the United States. In his new 2008 book  Age Curve: How to Profit from the Coming Demographic Storm, published by The American Management Association, Ken takes you through a fascinating common sense understanding of shifting demography and the related opportunities and challenges.  The demographic landscape in the United States is made up a series of waves that are about twenty years in duration. It would follow that business will rise and fall according to the critical mass of customers heading toward it. He is interviewed here by QRCA member and VIEWS book reviewer, Tom Lutz.

Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research. He also chairs the Social Media cluster for the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com. He is interviewed by QRCA reviews editor, Kay Corry Aubrey.

Laurie Tema-Lyn, Founder of Practical Imagination Enterprises, has been integrating creativity and qualitative research for the past 25 years. She inspires and guides client teams to create new business strategies, fill the pipeline with product and positioning concepts, and uncover robust insights about existing and potential consumers/customers. Laurie relishes taking on the tough assignments where new approaches and methodologies are created to deliver success: breakthroughs in thinking, insights and ideas. She draws her inspiration from the diversity of projects and clients she gets to work and play with—and has consulted in areas as wide ranging as advertising to zoos. Laurie interweaves her passions for theater, music, creative cooking, teaching and storytelling into her work. A long-standing member of the Qualitative Research Consultants Association, Laurie is Editor-In-Chief of VIEWS, co-chair of the Philadelphia Chapter, and frequent presenter at national and local chapter conferences of QRCA and other organizations. Her book, Stir It Up! Recipes for Robust Insights & Red Hot Ideas. was recently published by Paramount Market Publishing Inc. She is interviewed here by QRCA VIEWS Podcast Editor, David Van Nuys, Ph.D.

  Rick Weitzer is a longtime QRCA member and principal partner of the Prell Organization, received his MS in Urban Studies from Cleveland State University and a BA in Psychology from Case Western Reserve University. In addition to his duties at Prell over the past 20+ years, Mr. Weitzer was also Director of Research at Kerlick Switzer Johnson Advertising, conducted surveys and performed on-air analysis for KMOV-TV, the CBS-affiliate in St. Louis, taught marketing research at Southern Illinois University-Edwardsville, was on the staff of Congressman Richard Gephardt and directed polling for St. Louis Mayor Vincent Schoemehl.

He has over 25 years of marketing research experience among clients in the United States, US Hispanic and Latin American market segments. He was born and raised in Mexico and is completely bilingual and bicultural. As a strategic planner, he is adept in transferring key insights and hot buttons generated from qualitative research into actionable copy points in the development of creative execution working closely with both clients and advertising agencies. He is interviewed here by QRCA member, Maureen Quinn Olsen.

Robert (“J.R.”) Harris, President of JRH Marketing Services, has over 40 years of diverse marketing and research experience, including media, packaged goods, international, and ethnic marketing and research assignments from major corporations, agencies, organizations and government ministries. He is also an experienced qualitative research consultant who has moderated thousands of focus groups. He is a Founding Member and past President of the Qualitative Research Consultants Association (QRCA). For more than 20 years he chaired the organization’s Bylaws Committee and he continues to be active in QRCA as Chair of the Professionalism Committee. Harris is an elected member of the Market Research Council honorary society, and is a past Chairman of the Research Industry Coalition (RIC). When not at his desk, J.R. pursues his avocation as an adventurer and explorer. His resume includes more than 40 wilderness expeditions over the past 30 years to remote places such as Alaska, Tasmania, Iceland, Patagonia, Lapland, the Australian Outback, Greenland and Tanzania. Many of these treks were solo. In recognition of his experience, he was elected into the Explorers Club in 1993. Mr. Harris has written a number of articles and stories about his exploits and experiences, and he uses these topics as a motivational speaker at inner-city high schools in New York City. He is interviewed here by QRCA VIEWS managing editor, Dr. Sharon Livingston.

Ben McConnell and Jackie Huba are experts on the effects of word of mouth on customer loyalty. Forbes has called their work "the word of mouth gospel." In 2003, they released Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. The New York Times called it "the new mantra for entrepreneurial success. At last count, the book has been translated into seven languages. Their latest book is Citizen Marketers: When People are the Message, which the Wall Street Journal called "an insightful explanation of how the Internet has armed the consumer ­ which is to say everyone ­ against the mindless blather of corporate messaging attempts. Drop everything and read this book. Ben and Jackie are also the co-authors of the award-winning blog, Church of the Customer. With 135,000 subscribers, Church of the Customer ranks as one of the most popular business blogs in the world. As speakers, Ben and Jackie have delivered hundreds of keynote presentations about word of mouth, customer evangelism and social media at conferences and events for businesses and associations of all sizes, reaching more than 25,000 people. Their work in researching passionate customer loyalty has been profiled by the Wall Street Journal, the New York Times, Fortune, BusinessWeek, U.S. News & World Report, the Financial Times, and several thousand blogs. They are interviewed, here, by QRCA reviews editor, Kay Corry Aubrey.

QRCA book review editor Kay Corry Aubrey interviews Bill Buxton who is a designer and a researcher concerned with human aspects of technology.His work reflects a particular interest in the use of technology to support creative activities such as design, filmmaking and music. Buxton’s research specialties include technologies, techniques and theories of input to computers, technology-mediated human-human collaboration, and ubiquitous computing. He is helping to bring design to an equal footing with technology at Microsoft. His recent book, Sketching User Experiences, was recently named by Strategy+Business Quarterly as, “the best innovation book of this year.”

Co-Directors of the consultancy, BrandVisioning, these senior level creative directors have brought their intuitive brand of creativity to global businesses around the world. Among other techniques, they specialize in the use of hypnosis focus groups for deep dives into consumer brand perceptions. They’ve strategized and created some of the industry’s most memorable campaigns: The Best Part of Waking Up … for Folgers coffee. It’s Your Life. Feed it Right… for Slim-Fast. Moms like you choose Jif…for P&G. We Fit America for Fruit of the Loom. They’ve worked their magic for Disney, Duncan Hines, Kool-Aid, Olive Garden, Dove chocolates, Post cereals, Land O’ Lakes, The Egg Board, Fresh cosmetics and so many more. With heart and soul, and delicious ‘eat the screen’ visuals, their work connects people to brands, and brands to their people. They are interviewed in this latest podcast by QRCA’s own Sharon Livingston, Ph.D.

In 2014 Barbara Rugen was a recently retired QRCA member. She and her husband joined the Peace Corps and were sent for two years to the African country of Namibia. As she now observers, “Never once did I think I would be called upon to use my qualitative background. To my surprise, I found that my skills could make a significant difference there.” She primarily worked with the Nama, a population of marginalized communities within Namibia. There were a small number of Nama in positions of influence who wanted to uplift their people but were unsure how to do so. Barbara was able to provide assistance through qualitative sessions which explored Nama attitudes and behavior. The research provided insights to help these leaders frame recommendations for Nama capacity building and develop an action plan. In this podcast we discuss the findings from these interesting explorations and what Barbara learned about conducting qualitative research for the capacity building of marginalized populations. While you’re on the podcast site, be sure to check out the archives for discussions with interesting folks and a variety of topics from Co-creation to becoming a Master Moderator.

In the latest episode, QRCA Views Podcast Editor Foster interviews Missy Carvin from New Directions Consulting, Inc., about her experiences using the World Café process for finding deeper connections with others. Recalling a presentation of this technique at a QRCA conference, Foster called on Missy’s expertise to assist him with the development of several successful client workshops during the past year. The World Café is a fascinating approach to holding conversations with meaning. In this structured but flexible methodology, participants are able to explore Questions That Matter; whether those questions are related to great social change, uncovering consumer motivations, or planning for the future of a group or organization. Missy has successfully facilitated several World Café conversations, for a range of not-for-profit organizations. The World Café podcast just may whet your appetite for the use of this technique. Join us at podcast.qrca.org

2019 - 02 - 21 Bethmont Jean Baptiste, le plus grand des prophètes by College des Bernardins

Today, my guest is Katrina Noelle, President of KNow Research, a qualitative consultancy based in San Francisco. Additionally, she is the co-Founder of Scoot Insights, a firm offering an agile qualitative methodology for decision-making. Katrina is an active member of QRCA which is the Qualitative Research Consultant Association, the Insights Association, Women In Research (WIRe) and ESOMAR. She is proud of KNow's status as a certified woman owned business, and serves as a mentor through both WBE and WIRe's mentorship programs. FIND KATRINA ON SOCIAL: Linkedin https://knowresearch.com/ FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:48] Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is the time for us to reassert ourselves as the rudder of the brands we love. Thank you for tuning in to the Happy Market Research Podcast where we are charting the path for the future of market researchers and businesses. Today my guest is Katrina Noelle, President of KNow Research, a qualitative consultancy based in San Francisco.  Additionally, she is the co-founder of Scoot Insights, a firm offering an agile, qualitative methodology for decision-making. Katrina is an active member of QRCA, which is the Qualitative Research Consultant Association, the Insights Association, Women in Research, and SMR. She’s proud of KNow’s status as a certified woman-owned business and serves as a mentor through both WBE and WIRe’s mentorship programs. Katrina, thanks very much for being on the Happy Market Research podcast with me today.    [02:01] Glad to be here. [02:02]    So, tell us a little bit about where you grew up and how you parents influenced your career. [02:07] Yeah, so I grew up in the Bay Area before it was the Bay Area that we know today.  It was more about Hayes and Fisherman’s Wharf and things like that. It was not the tech center that it is now.  But I think the biggest influence on where I ended up was the fact that my parents owned their own business. So, I grew up as the second child next to an audio-recording studio, which is still going strong.  The main thing that really influenced me was the fact that that is okay to start your own business and to start it pretty young; that it’s kind of a default option rather than a rare enterprise. So I started my business fairly young, based on that inferred approval of the small business.         [03:01] Did you parents have any specific hard times that you recall they went through with their small business? [03:09]    I think it is tough.  I mean they co-owned a business and ran a family together.  So there were some general negotiations, shall we say, that went on while I was growing up.  But I think that is an industry that changes very much with the times and has to. And a lot has happened with audio over the past few decades.  So, I think just seeing the constant need to stay ahead of the game and keep track of what new technology and expectations are... Their client base has changed radically over the last years.   So, just watching that constant need to be agile and to transform with your industry... It was a challenge, but it was also very informative to watch. [03:56] Yeah, that specific industry has gone through massive disruption.  And it sounds like they were able to traverse these periods of time successfully.  As you think back on their ability to work together to negotiate both successful family and then successful business, were there some key takeaways that you learned, some behaviors that you adopted? [04:26] Yeah, I think one of the most prevalent things was the agility about what was going to walk in the door and present itself may not be why you set up the business.

Ellen Koronet, Principal and Chief Fun Officer ellenkoronet@LNKcreative.com   As Principal & Chief Fun Officer of LNK Creative, Ellen designs and hosts interactive personality quizzes and assessments to expand reach, generate warm leads, and interact with customers. An Anthropologist by training, she spent over three decades as a focus group moderator and marketing research executive, serving Fortune 500 corporations. At conferences and venues such as Florida Creativity Weekend, MD Business Women, QRCA, On Purpose Women, a Robotics Team, and Communication Central (an editor/freelancer conference), she applies deep insight to business and personal conundrums, often based on her signature system of Inner Muse & Mentor archetypes.   You can find her in person at ·      2016 On Purpose Woman Conference on October 21-22, 2016 in Baltimore MD www.OnPurposeWomanConference.com ·      Florida Creativity Weekend Conference in March 24-26, 2017 in Sarasota FL www.FLcreativity.com (Last year’s speakers are still available here: www.nonage.org/client/flcw2016b/)  

Sharon Livingstone is a real psychological all-rounder. Her expertise stretches across hypnosis, life coaching, NLP and even as far as emotional marketing. There is a lot we can all learn from someone like Sharon. In every aspect of our lives, there is probably something we can improve with coaching. Sharon has certainly been there and done it. She has been president of both the QRCA (the largest qualitative research group in the world) and the ICCA (an organisation dedicated to the training of coaches), has a PHD in psychology, and as if that wasn’t enough, she is also a bestselling author. Read on for some of the nuggets that came out of the conversation with Ben: ** “What else” is a more effective phrase for making an extra sale than “anything else?” ** It takes 30 repetitions for our brain to learn a new procedure. ** Your brain is most receptive to reprogramming when you are in a state of hypnosis, so it can be very beneficial to listen to educational audio before you go to bed. ** As a general life lesson, always think about your best possible outcomes in life, and constantly visualize the journey that will get you there. ** Life coaching can work for everyone! Don’t ever assume that you won’t need it.   In this episode of Business Brain Food you will learn: ** The process of ‘laddering’ ** How emotion features in marketing ** The basics of hypnosis ** The basics of life coaching ** The inner workings of the ‘Breakthrough To Success” workshop   Resources mentioned in this episode: ** Jack Canfield’s inspirational book “Chicken Soup for the soul”: https://www.amazon.com/Chicken-Soup-Soul-20th-Anniversary/dp/161159913X/ref=sr_1_1?ie=UTF8&qid=1469010901&sr=8-1&keywords=chicken+soup+for+the+soul ** Jack Canfield’s book: “Success Principles: https://www.amazon.com/Success-Principles-TM-Anniversary-Where/dp/0062364286/ref=sr_1_1?ie=UTF8&qid=1469011114&sr=8-1&keywords=jack+canfield+success+principles ** Contact Sharon by phone: +1 603 505 3000 ** Sharon’s online coaching site: http://www.takethecoachingtest.com ** Sharon’s book: http://www.getlostgirlfriend.com/Book ** Ben’s Daily Business Tips podcast… join the tribe and get exclusive offers at: http://www.dbtpodcast.com ** Facebook: facebook.com/businessbrainfood ** Facebook group: https://www.facebook.com/groups/businessbrainfood ** Twitter: https://twitter.com/bfewtrell ** ActionCOACH: http://actioncoachanz.com/itunes ** ActionCOACH: http://actioncoachanz.com/stitcher   Remember that there are experts across all aspects of business and life that can help you. Sharon’s story proves just what can be made possible with the right coaching. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

  Dr. Sharon Livingston For over 25 years Dr. Sharon Livingston, founder and president of The Livingston Group for Emotional Marketing, has been one of the most prominent leaders in the field of motivational research and Insight Mining. She is a recent Past President of QRCA, the largest association of Qualitative researchers in the world.  She is the creator of Sharpen The Focus Institute, an organization that teaches interviewing and moderating skills, incorporating proven psychological techniques to help people tell their true stories.  Dr. Livingston is President of ICCA – The international Coach Certification Alliance, www. CoachCertiicationAlliance.com, an organization dedicated to professional coaching training. She is has been a mentor for HBA – the Healthcare Business Women’s Association for almost 10 years. She holds a Ph.D. in Psychology, is an NGH [National Guild of Hypnotists] Hypnosis Trainer, an NLP practitioner and has had extensive training in creative ideation procedures, group dynamics, applied psychological techniques, and projective methods. She was a finalist for the 2008 Enterprising Woman of the Year award. More recently she was voted Outstanding Woman of the year, by the New England Family Business Association in June of 2015. She is the author of best seller, “Get Lost Girlfriend – How I Found Myself When My Best Friend Dumped Me,” a best seller in the Grief and Loss category on Amazon. Find out More The Coaching Test Facebook Check out her book Get Lost Girlfriend Feedback Have any suggestions for future shows? Have questions or a topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we reach out to more people.  iTunes:  Franchise Euphoria Podcast Tune in on Stitcher!

Ilise recently did an interview with QRCA, Qualitative Research Consultants Association, about talking price without alienating customers. Listen in...