Podcasts about us hispanic

On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.   Reports mentioned in this episode:  https://content-na1.emarketer.com/gen-z-technology-media-preferences-2024?_gl=1*cs727o*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcxODExODc0NS42MC4xLjE3MTgxMTkxNDAuNjAuMC4w*_gcl_au*NTQ5NjY4NjI2LjE3MTQwNTYwMDEuMTMzMDY5NzQ1LjE3MTgwNDU5OTIuMTcxODA0NjAxMw..&_ga=2.28200628.906461788.1717954156-916560001.1689791357   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-gen-z-uses-media-lgbtq-consumer-us-hispanics-representation-ad-budgets   © 2024 EMARKETER  

From C21's Content Americas in Miami, Rubicon Global Media's Chris Albrecht and Jorge Granier, Banijay Americas' Ben Samek, Warner Bros Discovery's Patricia Jasin, and BBC Studios' André Renaud discuss the opportunities and challenges across the Latin American and US Hispanic markets.

This week we take a look at the rise of new specialist DSPs that thrive in respective categories, regardless of the power of omnichannel giants. Also, why targeting US Hispanic audiences – and targeting by language and ethnicity in general – has been so messy and inaccurate.

IN CLEAR FOCUS: Marking the final episode of this season, Bigeye insights intern Miguel Zarzuela hosts the podcast, examining the complexities of US Hispanic identity. Miguel explores the history of Hispanic Heritage Month and engages in lively conversation with special guests Dr. Antoinette Perez, Andrea Diaz, and Romulo Zuzunaga. Hear how to avoid common stereotypes and misconceptions, and learn how brands can authentically market to and connect with the diverse US Hispanic community.

The way life is setup, sometimes it can feel like you spend all of your time reacting to what life throws at you - instead of building the life that you want. It is difficult, but entirely possible to design your life on your terms. It involves vision, persistence and the ability to pivot. My guest, Yadira Santana-Dowling @myintentionaljoy has handcrafted a life that she loves, despite the challenges. We talk about how she has done it, and provide inspiration and some practical steps for you to do it too.About My Guest:Yadira Santana-Dowling, M.A.Yadira is a Director of Strategy & DEI, well versed in the areas of branding and strategic communications, having led strategies for almost 20 years for clients such as: AARP, The Lincoln Motor Company, Dunkin' Donuts, Walgreens, SCJohnson, Verizon & Buick.  Winning awards and recognition for her work, most recently having won an Effie Award for having developed strategies for AARP's Multicultural Response to COVID-19, she has provided expert analysis and consultation for various national and global brands.She is passionate about building meaningful relationships between brands and people, and has extensive expertise in the US Hispanic and Urban markets. Yadira is the author of "The Four Day Creative Brief" and an effective communicator with affinity for training, developing talent and passionate about diversifying minds and places.Having earned her bachelor of science in organizational behavior management from the Miami University of Ohio, a master's degree in strategic planning from the Virginia Commonwealth University Brandcenter, and most recently teaching at the Miami Ad School in Punta Cana, DR, her keen insight and understanding help broaden her ability to teach from experience in an easy and approachable way.A native of the Dominican Republic, Yadira resides in Miramar, FL while doing the work she is most proud of - raising her three children: Josiah, Joshua and Eden, alongside her husband Elvin.Interested in crafting your own life of intentional joy? Sign up to be the first to know when her new guided journal “Journey to Joy” launches later this month. Grown and Growing Podcast -- Like. Follow. Share. Website: grownandgrowing.buzzsprout.comFacebook: @GrownandgrowingpodcastInstagram: @GrownandgrowingpodcastEmail: grown.growingpodcast@gmail.com

Would you leave a 20+ years successful career in corporate to pursue your entrepreneurship dreams? In today's episode, I'm joined by a true powerhouse of a woman, the Cuban American Emmy award-winning producer Venessa Rojas. Venessa is the Founder of V Collectiv, a Miami-based event and creative collective formed by several award-winning event producers with proven experience in the US Hispanic market. Before starting her business in 2020, Venessa produced TV shows, a Christmas special at the White House with Gloria Estefan and President Obama, and worked with multiple personalities, like Oprah, Quincy Jones, and Gloria and Emilio Estefan. Venessa also produced for broadcast giants like Univision and Telemundo, revamped several brands, helping them attract and retain new customers, and finds personal fulfillment in volunteering for the Alzheimer's Association.Throughout our conversation, you'll hear about Venessa's background and upbringing, her journey into the entertainment industry, and the moment she risked it all and decided to start her own business. We also talk about the importance of living authentically, paying attention to the universe's messaging, trusting our capacity to succeed at things we've never done before, women's empowerment, and much more. Tune in to Episode 142 of Amiga, Handle Your Shit, and get inspired by Venessa's infectious energy and positivity. In This Episode, You Will Learn:A bit about Venessa's background (3:40)How Venessa got into the entertainment industry (8:00)Venessa's leap of faith into entrepreneurship (14:50)Sometimes, we get too deep into our heads (22:20)Venessa shares her thought on women's empowerment (24:10)Venessa's advice for how to handle your shit (30:30)Connect with Venessa:V Collectiv websiteLinkedInInstagramLet's Connect!WebsiteFacebookInstagramLinkedInJackie Tapia Arbonne website Hosted on Acast. See acast.com/privacy for more information.

Episode 68 - If you are not investing in multicultural marketing, you're not investing in marketing. The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach. In this episode we talk with, Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales.

Is your brand missing out on this growth opportunity?The US Hispanic population is one of the largest markets today…It's time for brands to develop culturally relevant marketing to appeal to this growing demographic…My guest Hernan Tagliani is the president of The Group Advertising, a multicultural, multidisciplinary advertising and digital marketing agency. In this episode, he'll share how he helps brands assure sustainable growth by targeting a more diverse customer base—and break down where executives should start when engaging with the Hispanic market.

Propagate Content's Ben Silverman, TelevisaUnivision's Rodrigo Mazón, NBCUniversal's Ana Langenberg, Movistar Plus+'s Domingo Corral, Omdia's Maria Rua Aguete, and RMVistar's Rose Marie Vega on the trends shaping the Latin American, US Hispanic and Spanish TV markets – all from C21's inaugural Content Americas in Miami.

Do you want to go into accounting or business or have a child who does? Today's episode is a behind the scenes conversation I had with Jackie Velez, recorded at XeroCon, where we talk about the scholarship's opportunities for our community and learn more about Xero. Jackeline Velez is Director, Partner & US Hispanic at Xero, where she oversees the US Hispanic vertical and partner growth across Xero's central and west-coast regions. In 2020, she spearheaded Xero's expansion into the US Hispanic vertical where she helps advisors and small businesses break down barriers to understand the power of the Xero platform.You will also hear the following in today's episode: Information about specific scholarship opportunities Xero collaborates with. Some details about NABA (National Association of Black Accountants) and a scholarship they award.  How Xero is supporting Latino small business owners today. For a quick recap of this episode go to http://www.jenhemphill.com/325 Want to get social? Let's connect more on Instagram @jenhemphill Grab your copy of My Daily Dinero Ritual and increase your money confidence here: https://jenhemphill.com/dinero The post, Behind the Scenes: Insights on Scholarship Opportunities | HDM 325 appeared first on the Her Dinero Matters Podcast. This episode has been brought to you by First Republic Bank 

Do you want to go into accounting or business  or have a child who does? Today's episode is a behind the scenes conversation I had with Jackie Velez, recorded at XeroCon, where we talk about the scholarship's opportunities for our community and learn more about Xero.  Jackeline Velez is Director, Partner & US Hispanic at Xero, where she oversees the US Hispanic vertical and partner growth across Xero's central and west-coast regions. In 2020, she spearheaded Xero's expansion into the US Hispanic vertical where she helps advisors and small businesses break down barriers to understand the power of the Xero platform. You will also hear the following in today's episode: Information about specific scholarship opportunities Xero collaborates with. Some details about NABA (National Association of Black Accountants) and a scholarship they award.  How Xero is supporting Latino small business owners today. For a quick recap of this episode go to http://www.jenhemphill.com/325   Want to get social? Let's connect more on Instagram @jenhemphill   Grab your copy of My Daily Dinero Ritual and increase your money confidence here: https://jenhemphill.com/dinero   The post, Behind the Scenes: Insights on Scholarship Opportunities | HDM 325 appeared first on the Her Dinero Matters Podcast.

This week, on the Confident and Courageous Clarity Podcast, Yadira Santana-Dowling joins us for Episode 42: “Effective Brand Strategy for Mission-driven Founders”. Yadira is the founder of Inspira Communications, a strategy led marketing consultancy company, with diverse experience lets them find the best solution for making your branding and marketing strategy successful.    Let's Dive In For Clarity!   This episode is brought to you by The Plan to W.I.N. Clarity Workbook! It's imperative to know what to request when asked, “How can I help?” The Plan to W.I.N. Clarity Workbook takes you beyond just breaking your goals down into steps, but even further to the granule level of tasks. This workbook better prepares you to know exactly what you need and prevents you from getting caught not knowing your “Ask.” If you're ready to build your personalized step-by-step roadmap and feel empowered to see your path to greatness, purchase The Plan to W.I.N. Clarity Workbook by visiting: https://www.jateyajones.com/plantowin...   Connect with Yadira On Social: LinkedIn: https://www.linkedin.com/in/yadira-santana-dowling Instagram: @inspiracommunications  Website: www.inspiracommunications.com     Connect with Me On Social: Website: http://www.jateyajones.com/ Instagram: https://www.instagram.com/jateyajones/ Facebook: https://www.facebook.com/JateyaJonesC... LinkedIn: https://www.linkedin.com/in/jateyajones/     Guest Bio: Yadira is a doula of ideas for do-gooders or those that span social mission. She assist in bringing their gift to life and figuring out the best ways to communicate it to their intended audiences. She loves to share her creative process which merges her multiple passions of strategy, creativity and problem solving.  She is passionate about building meaningful relationships between brands and people and has extensive expertise reaching the US Hispanic and Urban markets. Yadira is the author of "The Four Day Creative Brief" and an effective communicator with affinity for training, developing talent and passionate about diversifying minds and places.   Yadira is a Director of Strategy and DEI, well versed in the areas of branding and strategic communications, having led strategies for almost 20 years for clients such as: AARP, The Lincoln Motor Company, Dunkin' Donuts, Walgreens, SCJohnson, Verizon & Buick.  Winning awards and recognition for her work, most recently having won an Effie Award for having developed strategies for AARP's Multicultural Response to COVID-19, she has provided expert analysis and consultation for various national and global brands. She is passionate about building meaningful relationships between brands and people and has extensive expertise reaching the US Hispanic and Urban markets. Yadira is the author of "The Four Day Creative Brief" and an effective communicator with affinity for training, developing talent and passionate about diversifying minds and places. Having earned her Bachelor of Science in organizational behavior management from the Miami University of Ohio, a master's degree in strategic planning from the Virginia Commonwealth University Brandcenter, and most recently teaching at the Miami Ad School in Punta Cana, DR, her keen insight and understanding help broaden her ability to teach from experience in an easy and approachable way.    A native of the Dominican Republic, Yadira resides in Miramar while doing the work she is most proud of - raising her three children: Josiah, Joshua and Eden, alongside her husband Elvin.  

We are thrilled to bring you our first "mini-pod" featuring our GSNI staff members Vanessa Mendoza, Emma Eschenfeldt, and Kris Trusk discussing Hispanic Heritage Month's events. This is part 1 in our series, and we give a brief history behind Hispanic Heritage Month, talk about the GSNI events, fun activities, and yummy cultural treats available to attendees. We'll also hear more about the Hispanic Facebook Fan Page and the communication tool WhatsApp and how the international communities embrace it and widely used in US Hispanic communities. Background Music provided by https://freemusicarchive.org/music/Ketsa/1000 Flam-Out --- Send in a voice message: https://anchor.fm/gsnifriendshipcircle/message

Later this year, the US Hispanic Chamber of Commerce will hold a convention to connect Hispanic business owners. CEO of the chamber Ramiro Cavazos joins Arizona's Morning News to explain what makes Hispanic-owned businesses unique. See omnystudio.com/listener for privacy information.

Jose Abreu (here he is on LinkedIn) is Vice President of Digital Strategies for Sony Music Entertainment's US Hispanic, Latin American, and Iberian region. He has worked with some of the largest digital services providers in the world including, Spotify, Youtube, Facebook and Apple. His expertise revolves in the world of digital media, content distribution and audience development. Jose also holds an M.B.A. from New York University, and a B.S. in Electrical Engineering from New Jersey Institute of Technology. --- Support this podcast: https://anchor.fm/quientueres/support

No doubt it's easier to be more of your authentic self in the workplace, particularly for POC. But everyone's comfort level is different and microaggressions are still a thing. What's the right balance? Is code-switching still a thing? Do DEI initiatives, designed to make this easier, actually work?This week, three of my friends and colleagues joined me to discuss these questions and more.  They have 20+ years of branding, marketing and communications experience, and are small business owners.Emanuel Basnight, is the owner of two companies aligned with spiritual wellness: BrandsbyBashight (@brandsbybasnight), a handmade herbal skincare company, and Bless The Roads (@blessed.theroads) , a spiritual goods company devoted to black spirituality.  Yadira Santana-Dowling is a director of strategy at a Miami ad agency and the owner of Inspira Communications (@insparacommunications). She is passionate about building meaningful relationships between brands and people, particularly in US Hispanic and Urban markets. Roberta Hatchett is a marketing veteran who decided to pivot to celebrate her love for wine and interior design. She started VinBoheme (@vinboheme), a wine and home goods retailer that honors women and minority-owned wine makers and designers.Intro - 00 - 7:30Bozoma Saint John Netflix Exit- 7:30 Is authenticity at work possible and sustainable? - 18:30How much of yourself do you bring to work? - 21:45Code-switching - 32:45 Do DEI initiatives work? - 46:45HoneyPot - 1:03:00 

Welcome to episode 827 of Wine2Wine 2021 recorded sessions: Growing the field of Hispanic wine educators, Alberto Martinez Interiano IWA, Nadia Zenato Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today's session: The Hispanic consumer in the US (defined as people with origins in Latin America or Spain) is a significant segment of the US market both in terms of size and economic importance. Wine consumption among US Hispanic consumers has grown considerably during the last few years and represents a large, untapped opportunity. Hispanics have close cultural, linguistic, and culinary ties with many winegrowing countries and share similar values. However, the industry faces several challenges to accelerate this growth. Hispanic wine educators have the potential of acting as a bridge to reach these consumers with culturally relevant initiatives, training, and resources About the Speaker Alberto Martinez Interiano IWA Alberto Martinez Interiano is a VIA Italian Wine Ambassador, wine educator, and writer based in Seattle, WA. He currently works as an instructor at The Cellar Muse Wine School in Seattle, and also teaches Italian and Spanish wine courses at the Wine & Spirit Archive in Portland, OR. His passion for wine started when he lived in Tuscany as a student, where he fell in love with Chianti and rustic Italian food. Connect Instagram: @vinointeriano Twitter: @vinointeriano LinkedIn: https://www.linkedin.com/in/albertomartinezinteriano/ About the Moderator Nadia Zenato Eclectic by nature, eager to face new challenges and to put herself into play, Nadia Zenato was born in Peschiera del Garda, on the southern shores of the lake overlooking the family estates. She immediately felt that her destiny would be tied to that land, but also to her desire to travel, discover the world and confront other realities. After studying law with a thesis on wine legislation, a specialization in international law and a Master's degree in business communication and one on the world of wine, she joined the family business. Her first commitment was to form a commercial network that would express the values and quality of Zenato Connect: Facebook: https://www.facebook.com/Zenatowinery Instagram: @nadiazenato @zenatowinery Twitter: @nadiazenato @zenatowinery LinkedIn: https://www.linkedin.com/in/nadiazenato/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, cin cin!

“You need to believe in who you are and what makes you happy.” - Gail Gibford Capdepon   Gail Gibford-Capdepon is an award-winning Global Marketing Executive and Thought Leader who specializes in spearheading strategic brand-building campaigns through the lens of purpose-driven marketing for Fortune 100 companies.   Across her 20+ year professional tenure, Gail has been sought after to fill global and regional marketing leadership roles across North America, Latin America, and Europe with multi-billion dollar companies such as Unilever, Coca-Cola, and AT&T. She has also been engaged to lead US Hispanic and LATAM-focused consumer and brand performance initiatives.   Under her strategic and creative direction, Gail has created disruptive innovations across Unilever's CPG brand portfolio, has led iconic campaigns like Dove Real Beauty, and has headed global strategy development and execution for Coca-Cola.   Currently, Gail serves as AVP at AT&T Mexico, overseeing Brand, Creative Services, Sponsorships, and Digital Marketing. Gail was responsible for the rebrand and relaunch of AT&T across Mexico, driving brand metrics to historic levels, growing e-commerce to double digits, negotiating the largest and longest sponsorship in the history of the company with the Mexican National Football Team, and launching DirecTVGo in Mexico.   Gail's accolades include receiving top honor recognition by the EFFIE Awards, Muse Creative Awards, MarCom Awards, and International Advertising Awards. In 2020, she was also named Women to Watch in Mexico by AdLatina and was recognized by AT&T for her COVID outreach program receiving the first-ever CSR Partner Award given by the company.   Gail is originally from the United States and has lived and worked in Brazil, the Netherlands, and Mexico. She has a BS in Business Administration from California State University at Northridge, an MBA from Thunderbird, AGISM and has completed classes at Harvard University and Wharton among others. She also holds 3 global patents.   Connect with Gail on Instagram and LinkedIn. Sponsor Today's episode is sponsored by Aura Merchandising, a proud women-owned full-service brand marketing, and global sourcing agency. Visit them at www.auralimited.com.   Find Us Online! Website: iamJulietHahn.com Instagram: @iamjuliethahn Twitter: @iamjuliethahn LinkedIn: Juliet Hahn FB: @iamjuliethahn Fireside: Juliet Hahn Clubhouse: @iamjuliethahn YouTube: Juliet Hahn

Hey People here to try to warm up with this Winters Latest Podcast on Deck! Talking about A Innocent Driver who formerly worked for Amazon, and who Didn't Mean no harm. Than in my next podcast I talk about what is all us Brown Hispanic Latinos Mestizos Peeps didn't see coming in for these last 6-5 years in Georgia of all place. Thanks For Listening Podcast Peeps! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/rosysays/message Support this podcast: https://anchor.fm/rosysays/support

In this session I cover the complex history of the southwest in terms of population and who has the "rightful" claim to the land. References Alcaraz, Ramon. 2010. The Other Side: Or, Notes for the History of the War Between Mexico and the United States. Charleston: Nabu Press. Armas, Marissa. 2020. “Hispanic, Latino & Chicano: What's the difference?” KOAT. https://www.koat.com/article/hispanic-latino-and-chicano-whats-the-difference/35024551. Calloway, Colin G. 2008. First peoples : a documentary survey of American Indian history. N.p.: Bedford/St. Martin's. Chasteen, John C. 2006. Born in blood and fire : a concise history of Latin America. N.p.: W.W. Norton & Company. Cotto, Ingrid. 2020. “Latino, Hispanic or Latinx, how do you identify yourself? We explain the differences here.” Orlando Sentinel. https://www.orlandosentinel.com/espanol/el-sentinel-in-english/os-ex-english-latino-hispanic-latinx-definitions-identity-20201028-od6kmzrnbbgere7sdmqn6zatjy-story.html. Delay, Brian. 2007. “Independent Indians and the U.S Mexican War.” The American Historical Review 112, no. 1 (February): 35. Noe-Bustamante, Luis, Mark H. Lopez, and Jens M. Krogstad. 2020. “US Hispanic population reached new high in 2019, but growth slowed.” Pew Research Center. https://www.pewresearch.org/fact-tank/2020/07/07/u-s-hispanic-population-surpassed-60-million-in-2019-but-growth-has-slowed/. Woodward, Colin. 2020. “The 11 Nations of the United States and Their Cultures.” Business Insider. https://www.businessinsider.com/the-11-nations-of-the-united-states-2015-7.

I'm kicking off Season 2 of Phenomenal Grit with Ingrid Otero-Smart, President/CEO, Casanova//McCann, a minority owned multicultural advertising agency. This is an honest conversation about showing up in your career authentically as a working mom, a woman of color and defining your career for yourself at any age. Ingrid encourages women to go for the roles they truly want and to chart their own course. Enjoy the conversation. Born and raised in Puerto Rico, Ingrid Otero-Smart has over 30 years of advertising experience in the U.S Hispanic Market and Puerto Rico. She joined Casanova Pendrill in August of '08 as President/CEO. The Agency re-branded as Casanova//McCann in 2016 and she acquired the majority stake from Interpublic Group in 2020, making Casanova a minority-owned Agency once again. At Casanova, she leads the agency operations, managing offices in Costa Mesa, New York, Detroit, and field teams in Dallas and Chicago.Account experience includes Nestlé USA, US Army, Carl's Jr, US Postal Service, Cigna, Coca-Cola, Chevrolet, California Lottery, US Bank and Ford Division, among others. Under her leadership, the Agency doubled in size, opened the Detroit office, expanded the Nestlé relationship from one brand assignment to 18, and doubled its revenue.Ingrid started her career at McCann in PR and joined Mendoza Dillon & Asociados in California in 1987. She worked there as an Account Director and left 18 years later as President/COO. In 2005, she joined Anita Santiago Advertising as President.Ingrid is a past member of the Board of Directors of the Association of Hispanic Advertising Agencies (currently known as CMC). She is a founding member of this organization and has served as the Treasurer, head of its Marketing Communications Committee, chair of the Media Committee, and is a Past-President.She is a former member of the Board of Directors of CPI Corp.; a former member of the Board of the Orange County Chamber of Commerce; former member of the Board of the U.S. Hispanic Family of the Year. Ingrid currently serves in the Dean's Advisory Board of the School of Communications, at California State University Fullerton (CSUF), Agency Advisory Board for the School's Practical Advantage Agency, and on the Board of Governors of this institution. She is also a founding member of the Latino Communications Institute and currently serves as its Vice-Chair. Awards and Recognitions:2009 Hispanic Ad Executive of the Year, 2011 OC Business Journal Business Person of the Year (Marketing), 2013 OC Business Journal 50 Most Influential in Orange County, Earlier in her career, Hispanic Business Magazine recognized her as one of the 100 Most Influential Hispanics, two years in a row, 2013 Hispanic Marketing Achievement Award for her contributions to the US Hispanic marketing industry :  2013 Girl Scouts of Orange County Celebrate Leadership Award,  2014, Hispanic Lifestyle Executive of Excellence,  2014 OC Business Journal 50 Most Influential in Orange County,  2015 Ad Color Rock Star Award, 2016 AWNY Advertising Women of NY Mother of the Year,  2016 NY Puerto Rican Day Parade Corporate Executive of the Year,  2017 California State University Fullerton's Practical Advantage (the school's student-run  advertising agency) recognized her with its first Excellence Award, - 2019 School of Communications at California State Fullerton Distinguished Communicator Award,  2019 Oasis Partnership Award, 2019 Inducted into the Hispanic Advertising Hall of Fame, 2020 Latina Style Entrepreneur of the Year, Los AngelesIngrid is a magna cum laude graduate of the School of Communications of the University of Puerto Rico. She has a son, Jordan, who has a degree in Communications and is pursuing a career as an actor. 

Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Check out Liel's book, Beyond Se Habla Español: How Lawyers Win the Hispanic Market hereClose more of your ideal clients after you've tapped into their market with our Double Your Case Files MasterclassEstate planning attorney? Tap into your Hispanic market quicker and only pay with results with Seminar 3.0If you have a law firm, it's hard to ignore this number.Why?Because it represents the purchasing power of the fastest growing ethnic group in the country......the Hispanic market.It's an audience that you can no longer afford to ignore in 2021 and beyond.So, how can you tap into this market if you haven't already?Well, statistics show that online marketing is the best way to target them, by far.Is your firm ready to get a slice from that $1.5 trillion pie?Let's start by getting some practical advice from an expert on this subject.In this week's podcast, Co-founder and Head of Partnerships at Nanato Media Liel Levy joins us to discuss why it's absolutely necessary to include marketing that specifically targets the massive US Hispanic market.There's much more to learn in this episode about why every law firm should have a better understanding of the rapid growth and opportunity in the Hispanic market, so tune in now!In this episode:0:59 - Hispanic market essentials3:54 - Consequences of no calibration6:00 - Hispanic market growth10:07 - Giving back to the community13:01 - First-time outreach to the Hispanic market17:21 - Big picture using the internet18:49 - Distinctive Hispanic demographics21:52 - Market recommendations26:46 - A difficult traffic source to master30:40 - Social media strategy for Hispanic markets36:41 - Where to reach Liel LevyAbout Liel Levy:Liel Levy is the Co-founder and Head of Partnerships at Nanato Media, a bilingual digital marketing agency specializing in the US Hispanic market. Nanato Media specializes in helping law firms across the country run marketing campaigns that target local Hispanic markets.Liel is also the co-author of the book Beyond Se Habla Español: How Lawyers Win the Hispanic Market and the Co-host of the In Camera Podcast. After a career in the food and hospitality space, Liel entered the marketing industry, working as the Assistant Food and Beverage Director and MUZE Restaurant Manager at Mandarin Oriental and Restaurants Manager at Meliá Hotels International. If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

In this episode, I talk to Drs. Carolina Villaroel and Lorena Gauthereau about archiving, documenting and the work of US Latino digital humanities.

Hey Everyone,In today's episode we are joined by Marissa Fernandez. Marissa is a coach, consultant, and seasoned marketing executive. Marissa currently coaches leaders to define and accelerate towards their own definition of success in work and life. Leaping off the corporate ladder and into coaching has provided her unprecedented levels of fulfillment, and it's her mission to help others achieve that as well.She recently served as Drive Shack Inc.'s first Chief Marketing Officer, where she oversaw all marketing, community relations, and PR efforts for the growing brand. Prior to Drive Shack, Marissa spent over 5 seasons at the National Football League (NFL). As Vice President of Marketing and Fan Development at the NFL, Marissa led fan acquisition, marketing for the league's major tentpole events cause programs, and US Hispanic and Youth Marketing.Prior to the NFL, Marissa served as a Client Solutions Senior Director at Collage Group, consulting with dozens of brands to develop or enhance their multicultural marketing strategies, including the NFL, NBA, ESPN, The Walt Disney Company, Hershey's, and Univision. Marissa began her career in brand management at Procter & Gamble, where she learned the brand building fundamentals working on powerhouse brands like Tide and Gillette.In this episode, we talk about:The belief about corporate careers being safe and secure and how this didn't end up being the case for MarissaHow taking the time to define herself has significantly improved her overall confidence, and why this is something Marissa a huge advocate ofWe explore what Marissa defines as, “grind culture” and how its popularisation is causing many individuals to become mentally ill Marissa shares how she came to realise that outside sources aren't always reliable, and  how investing time to explore her inner world made a huge difference to her confidenceWe explore how we define what our own “truth” is, specifically about how we look at confidenceMarissa shares with us the wonderful idea of “colouring within the lines”, and how this can develop our inner confidenceHow courage creates confidence, and Marissa's blueprint to build courageWe discuss the idea that confidence isn't binary, as in, you either have it or you don't!Towards the end of the episode Marissa provides us with a beautiful statement which really resonated with all of us. “There's always something more powerful after confidence!”We are truly blessed when it comes to the guests we have joining us on the show, and this episode is no different. Marissa has achieved an incredible amount of success and has a real humbleness to her character. If you've found yourself chasing the accolade of success and wondering what it takes to get there, this episode has something genuine and honest for you. You may or may not like the answers you find, but they have been real for Marissa. For more information on Mairi visit,Website: www.MarissaLFernandez.comEmail: Marissa@MarissaLFernandez.comLinkedIn: https://www.linkedin.com/in/marissafernandez/ResourcesBook: Designing your life by Bill Burnett and Dave Evans: https://amzn.to/2ZtB8JRFor more information about Kerry's work visit,Website: https://www.kerryhearsey.com   For more information about Adams work visit,Website: My Coach For Life | Life beyond limits

Meet Lissette Rios, one of the most influential Latinas in the public relations industry. After 15 years of working at global PR agencies with major brand clients including Procter & Gamble, Unilever, Nintendo, General Motors and others, she founded Chic Influence - her very own PR and talent management agency. Prior to founding her own company, she left the corporate world as a Senior Vice President of a global PR firm. Her agency is the complete opposite of how corporate America trained her. As a bicultural and bilingual expert, she combines “two markets": the “general market” and the “US Hispanic” market. Beyond her professional career, Lissette is an avid runner who has conquered the 2019 NYC Marathon and just completed the 2021 Chicago Marathon. We talked about creating a business plan, her productivity hacks to get everything done and still have a work/life balance and how she negotiated a salary increase after realizing she was severely underpaid. You can follow Lissy on Instagram @LissyMarie. Enjoyed this conversation? Go watch our full video interview with some extra gems on Victoria Leandra's YouTube channel and join the online conversation by sharing what you learned from this episode on your IG stories - don't forget to tag @ElADNpodcast and @VictoriaLeandra for a regram. Make sure you're subscribed to our podcast on your favorite streaming platform, we drop fresh episodes every Monday! --- Support this podcast: https://anchor.fm/el-adn-podcast/support

Meet Lissette Rios, one of the most influential Latinas in the public relations industry. After 15 years of working at global PR agencies with major brand clients including Procter & Gamble, Unilever, Nintendo, General Motors and others, she founded Chic Influence - her very own PR and talent management agency. Prior to founding her own company, she left the corporate world as a Senior Vice President of a global PR firm. Her agency is the complete opposite of how corporate America trained her. As a bicultural and bilingual expert, she combines “two markets": the “general market” and the “US Hispanic” market. Beyond her professional career, Lissette is an avid runner who has conquered the 2019 NYC Marathon and just completed the 2021 Chicago Marathon. We talked about creating a business plan, her productivity hacks to get everything done and still have a work/life balance and how she negotiated a salary increase after realizing she was severely underpaid. You can follow Lissy on Instagram @LissyMarie. Enjoyed this conversation? Go watch our full video interview with some extra gems on Victoria Leandra's YouTube channel and join the online conversation by sharing what you learned from this episode on your IG stories - don't forget to tag @ElADNpodcast and @VictoriaLeandra for a regram. Make sure you're subscribed to our podcast on your favorite streaming platform, we drop fresh episodes every Monday! --- Support this podcast: https://anchor.fm/el-adn-podcast/support

Fernanda Kelly's successful 20-year career as an actress and television presenter in the US Hispanic market earned her two Emmy awards and three Telly awards for her work as the host of the critically acclaimed show, LAnzate on Univision network. In 2018, Fernanda expanded her career as an entrepreneur in the fashion industry to further express her passion for celebrating individuality. This is where NYTAQ was born, a clothing brand that honors her love for the arts and connecting with female artists who make one-of-a-kind pieces that depict empowerment, strength, and embracing uniqueness. NYTAQ has previously been featured on Despierta América show on Univision Network, Grow with Google webinar, Insightful Babes podcast, and SD Voyager magazine. Fernanda grew up as a border girl, being raised across Tijuana and San Diego. In this episode, she talks about that upbringing and also talks about her journey in pursuing her passion. Y nos cuenta de todo—the ups, the downs, the triumphs, and even the ugly side of entertainment.  Connect with Fernanda on IG @fernandakellyyy and LinkedIn. Also check out NYTAQ on IG @shopnytaq and via website at nytaq.com. For updates on Hella Latin@ episodes, follow me @hellalatinopodcast on Instagram and connect with me on LinkedIn. More at odalysjasmine.com.

Episode 25 - In this episode LBR Host, J.R. Gonzales talks about why Hispanic Heritage Month is from September 15 - October 15, and not just one full month. Gonzales also talks about the US Hispanic economy, buying power, and fun facts you never learned in school.  

Episode 50 - In this episode of BACC TALK you learn why Hispanic Heritage Month is spread over two months instead of one full month. new census data about the US Hispanic population, buying power, and historical facts they don't teach you in school.

In this episode of Mission CTRL, Ramon is joined by a legendary Ad Man Hector Bauza, who serves as Head of Business Development for 180 Agency / CIENTOCHENTA, a full-service strategic agency that focuses on connecting major brands with the US Hispanic and Multicultural market. Having been at the helm of several agencies, including opening his own at the young age of 24,  Hector shares his career in advertising and sales that takes us back to his days at Satchi & Satchi Puerto Rico, to Boston, to Orlando, and most recently to Tampa, Florida. Entrepreneurs and business owners alike will be inspired to learn what keeps Hector ticking and learn why Hector decided to team up with two other power-house creative partners to launch this latest venture.

In this episode of Mission CTRL, Ramon is joined by a legendary Ad Man Hector Bauza, who serves as Head of Business Development for 180 Agency / CIENTOCHENTA, a full-service strategic agency that focuses on connecting major brands with the US Hispanic and Multicultural market. Having been at the helm of several agencies, including opening his own at the young age of 24,  Hector shares his career in advertising and sales that takes us back to his days at Satchi & Satchi Puerto Rico, to Boston, to Orlando, and most recently to Tampa, Florida. Entrepreneurs and business owners alike will be inspired to learn what keeps Hector ticking and learn why Hector decided to team up with two other power-house creative partners to launch this latest venture. 

Description: Every single person has a brand, whether you think you have a brand or not. The real question is, are you consciously competently making strategic choices to show up with the brand that you want? In this premier episode, Jayzen introduces the concept of personal branding and how the Lead With Your Brand™ system can help you develop your own brand using a real brand marketer's toolkit. Ultimately, answering the question, in your career, “Are you coffee, or you Starbucks?” Jayzen welcomes Jackie Hernandez to the show. She is the CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement. Jackie shares her incredible career story and key breakthrough moments as CMO of NBCUniversal Hispanic Enterprises, COO of Telemundo, Publisher of People en Español and more. Guest Bio Ms. Jackie Hernandez is a strategic and visionary multi-media business leader with expertise in driving commercial revenue growth, transforming business models, building brands, and leading world-renowned companies' teams. Over her tenure Jackie has turned around negative trends, unlocked business performance, built successful sales and marketing organizations. Her business and cultural fluency in key markets (US Hispanic, North America, Consumer Youth market, and International) have informed all her work and helped her attain industry acclaim for originality and differentiation. Currently Ms. Hernandez is CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement. Formerly, Jackie was President of Combate Americas, Chief Marketing Officer of NBCUniversal Hispanic Enterprises, Chief Operating Officer of NBCUniversal Telemundo Enterprises and Publisher of People en Español and TEEN People. Jackie has earned various industry awards, including FORTUNE's Most Powerful Latinas in 2017. Links To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com To learn more about our guest, Jackie Hernandez, visit : newmajorityready.com

Today, Sima is excited to bring you an encore episode in which she has a conversation with Mario Carrasco. Enjoy the show! Multi-cultural research, strategy, and understanding is what Sima and Mario Carrasco, Co-Founder and Principal of ThinkNow Research, chat about on today's podcast. Mario worked in the early days of digital marketing, building online communities for MSN Latino, and didn't know what a research panel was until researching it for a job interview for a closer-to-home job. He got his start in market research building what became the first national representative panels at Garcia Research. As research numbers started pointing to the US becoming a minority-majority country in the near future, Mario realized there was a need for a market research company to be focused on multi-cultural consumers, and this is how his ThinkNow Research came about. Mario is also the newest Board Member to join the SampleCon team! HISPANIC MARKET RESEARCH, THEN AND NOW In the early days of market research, particularly Hispanic research, companies were hesitant to use emerging technologies. Back then it was online, and now it's mobile. Mario has since learned that multi-cultural consumers, especially Hispanic consumers, are super tech savvy, and applying all these innovative technologies to multi-cultural consumers has been his company's ethos. DEFINING MULTI-CULTURE At the basic level of a potentially contentious conversation, it is consumers who are not non-Hispanic white, and traditionally that segmented into Hispanic, African American, and Asian, which are the largest cohorts of multi-cultural consumers in the US. These 3 groups comprise 40% of the US population, and is expected to grow. As a nation, non-Hispanic white birth numbers are down, and what drives the increase in multi-cultural population growth is US Hispanic births and Asian immigration. As the country is changing demographically, ThinkNow Research is dedicated to helping other companies interpret these fundamental changes from a marketing and purchasing standpoint. MISCONCEPTION OF ACCULTURATION It's interesting to see which cultural values that 1st and 2nd gen Latinos and Asians pick and choose. There's a misconception in acculturation in the marketing industry that the longer you're in the US, the more “American” you become, as if it's a linear model. Yes, you are integrating some aspects of the culture, but there are some things about your home culture (or your parents or grandparents culture) that is retained over time. It's more like a bidimensionality that is happening. BIDIMENSIONALITY IDENTITY MEASURE Mario's company has done some work for The Journal for Cultural Marketing, where they developed a Bidimensional Identity Measure. It essentially combines two scales, the American Identity Measure and the Ethnic Identity Measure. There are 15 total questions, and what they have discovered is that depending on your ethnicity, you're going to be scoring differently across these different measures, as opposed to acculturation which assumes a linear progression the longer you're in the US. We should really be looking at what aspects of culture we're retaining, in terms of home culture and what aspects we're integrating from American culture. THE DO'S AND DON'TS OF MULTI-CULTURAL MARKETING Don't generalize. Do your research beforehand, figure out who your consumer is and delve even deeper by defining that consumer within a subset. Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Cynthia Anne, host of Hispanic Genealogy Talk, discusses the important factors in self identity as it applies to Hispanics. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/cynthia-anne/support

Liel Levy is the Co-founder and Head of Partnerships at Nanato Media, a bilingual digital marketing agency specializing in the US Hispanic market. Nanato Media focuses on helping law firms across the country run relevant campaigns targeting local Hispanic markets. After a career in the food and hospitality space, Liel entered the marketing industry, working as the Assistant Food and Beverage Director and MUZE Restaurant Manager at Mandarin Oriental and Restaurants Manager at Meliá Hotels International. Liel Levy is the Co-author of the book Beyond Se Habla Español: How Lawyers Win the Hispanic Market and the Co-host of the In Camera Podcast. Liel helps law firms dominate their market through ambicultural digital marketing strategies that lead to exponential business and brand growth. He has all the tools to teach you why and how to market to the Hispanic community and is here to tell you all about it. In this episode… Law firms across the country use marketing materials for advertising to clients new and old. Most probably feel confident in their marketing materials. However, there is a whole chunk of the American population that law firms often don't have the tools to market to — the Hispanic community. Liel Levy noticed this and decided to do something to change the landscape. Liel Levy has been ingrained in Hispanic culture from the day he was born, living in New Mexico and watching his uncle create a law firm specifically for Hispanics. Now, Liel is the Co-founder of Nanato Media, a digital agency focused on helping law firms across the country run relevant campaigns targeting local Hispanic markets. He has all the tools to teach you why and how to market to the Hispanic community and is here to tell you all about it. On this episode of The Lawyer's Edge, Elise Holtzman talks with Co-founder and Head of Partnerships at Nanato Media, Liel Levy, all about marketing law firms to the Hispanic community. They discuss increasing focus on connecting with Hispanic clients, successful marketing strategies for each sect of the Hispanic community, sensitivity and stress around effective translation, and so much more. You won't want to miss this impactful episode!

Hey Girl, welcome to a new episode.  I am so excited about this week's episode. I had the honor of having a virtual cup of Cafecito with  an amazing and fearless Mujer,  Fernanda Kelly.Who is Fernanda Kelly? Fernanda's successful 20-year career as an actress and television presenter in the US Hispanic market earned her two Emmy awards and three Telly awards for her work as the host of the critically acclaimed show LAnzate on Univision network. Her authentic and spontaneous style of hosting prompted her to become one of the most beloved Spanish-speaking television presenters. In 2018, Fernanda expanded her career as an entrepreneur in the fashion industry to further express her passion for celebrating individuality. This is where NYTAQ was born, a clothing brand that honors her love for the arts and connecting with female artists who make one-of-a-kind pieces that depict empowerment, strength, and embracing uniqueness. Fernanda is truly an example of a powerful and unstoppable woman. She shares her wisdom and also a powerful reminder that as women we can do anything,  or in her words "con ovarios."I love how authentic and cool she is!On this episode, she tells me what inspired her to start NYTAQ and also shares why you should "just start" to pursue the things that you desire to do without allowing anything to stop you. She shares that it is not easy, but if you are willing to work hard then you can leave a legacy. She also shares that if you feel like you're not good enough you should dig into that, because the past does not define you. "But then it's the other side that you said the first point, which is, I don't feel like I'm good enough. That is a concern. I feel that is something that we all, women and men need to dig into. Because it usually comes from a past experience, which shouldn't define us today." - Fernanda Make sure to share this episode with your Amigas because something powerful happens when we lift each other up. Connect with Fernanda: Fernanda Kelly:https://www.instagram.com/fernandakellyyyhttps://www.facebook.com/fernandashaktikellyhttps://twitter.com/FernandaKellyyyNYTAQ:https://nytaq.comhttps://www.facebook.com/ShopNYTAQhttps://www.instagram.com/shopnytaqhttps://twitter.com/shopnytaqFollow The Fearless Mujer on Instagram: https://www.instagram.com/thefearlessmujerpodcast/https://fearlessmujer.com/https://fearlessmujer.com/contact

In this episode of Mission CTRL, Ramon is joined by a very special guest with a long, colorful career in radio, none other than the Founder and CEO at Multimedia National Agency, Jose Villafañe who has built an agency servicing global clients targeting the ever-growing US Hispanic market with nationwide spanish-language broadcast advertising. In this episode we follow Jose's journey through corporate, his time at Katz Media, to breaking off on his own and starting MNA. You don't want to miss this entrepreneur's journey and a  peek inside the world of acquiring smaller niche radio markets and scaling nationally.

In this episode of Mission CTRL, Ramon is joined by a very special guest with a long, colorful career in radio, none other than the Founder and CEO at Multimedia National Agency, Jose Villafañe who has built an agency servicing global clients targeting the ever-growing US Hispanic market with nationwide spanish-language broadcast advertising. In this episode we follow Jose's journey through corporate, his time at Katz Media, to breaking off on his own and starting MNA. You don't want to miss this entrepreneur's journey and a  peek inside the world of acquiring smaller niche radio markets and scaling nationally. 

Are you a  Latino small business owner and you are afraid of the technology? There is no secret that over the past year technology has played a vital role in the growth and efficiency of a lot of businesses, but it's also true that small companies are rarely the first to open the door to new technologies. That is understandable because most small business owners don't have the time or resources to experiment with it. It's up to you to decide whether to include technology in your business or not, but you need to have an open and clear mind to know exactly what your company needs.In this episode, the phenomenal Jackie Velez, the Director of the US Hispanic market at Xero, shares with us her money story and what she learned about stretching the dollar. She also shares what Xero is and the financial challenges a Latino small business owner faces.What you'll hear about in today's episode: What she learned about stretching the dollar from living in a 2 bedroom duplex with her family The top mistakes Latino small business owners make What Xero is and how they are helping Latino small business owners For a quick recap of this episode go to http://www.jenhemphill.com/267 Want to get social? Let's connect more on Instagram @jenhemphill For all of those financially strong women who want to keep learning and taking control of their finances. Financially Strong Latina La Membresía, enrollment now open! To know more about this membership go to: http://www.jenhemphill.com/membership

Are you a  Latino small business owner and you are afraid of the technology? There is no secret that over the past year technology has played a vital role in the growth and efficiency of a lot of businesses, but it’s also true that small companies are rarely the first to open the door to new technologies. That is understandable because most small business owners don’t have the time or resources to experiment with it. It’s up to you to decide whether to include technology in your business or not, but you need to have an open and clear mind to know exactly what your company needs. In this episode, the phenomenal Jackie Velez, the Director of the US Hispanic market at Xero, shares with us her money story and what she learned about stretching the dollar. She also shares what Xero is and the financial challenges a Latino small business owner faces. What you'll hear about in today's episode: What she learned about stretching the dollar from living in a 2 bedroom duplex with her family The top mistakes Latino small business owners make What Xero is and how they are helping Latino small business owners For a quick recap of this episode go to http://www.jenhemphill.com/267   Want to get social? Let’s connect more on Instagram @herdineromatters   For all of those financially strong women who want to keep learning and taking control of their finances. Financially Strong Latina La Membresía, enrollment now open! To know more about this membership go to: http://www.jenhemphill.com/membership

Are you a  Latino small business owner and you are afraid of the technology? There is no secret that over the past year technology has played a vital role in the growth and efficiency of a lot of businesses, but it’s also true that small companies are rarely the first to open the door to new technologies. That is understandable because most small business owners don’t have the time or resources to experiment with it. It’s up to you to decide whether to include technology in your business or not, but you need to have an open and clear mind to know exactly what your company needs. In this episode, the phenomenal Jackie Velez, the Director of the US Hispanic market at Xero, shares with us her money story and what she learned about stretching the dollar. She also shares what Xero is and the financial challenges a Latino small business owner faces. What you'll hear about in today's episode: What she learned about stretching the dollar from living in a 2 bedroom duplex with her family The top mistakes Latino small business owners make What Xero is and how they are helping Latino small business owners For a quick recap of this episode go to http://www.jenhemphill.com/267   Want to get social? Let’s connect more on Instagram @herdineromatters   For all of those financially strong women who want to keep learning and taking control of their finances. Financially Strong Latina La Membresía, enrollment now open! To know more about this membership go to: http://www.jenhemphill.com/membership

The US Hispanic community has grown significantly in recent years from a population, as well as, an economic standpoint. However, many brands and businesses are under investing and representing this market. How can we engage the Hispanic market? How do we foster inclusive and culturally relevant brand messages? A Visionary Leader, Change-Agent, Award Winning Hispanic Marketer, Former Multicultural Brand Manager at The Coca-Cola Company, Founder & CEO of the Saramar Group, Sarah Marske, delves into misconceptions about the US Hispanic market and we can represent this community into our marketing strategies.   Takeaways: “There needs to be a mindset shift within companies and leadership teams towards diversity and inclusion, as well as, multicultural marketing.” ~Sarah Marske Be aware of the diverse audience that you serve and that buy from your company. Demonstrate this inclusivity through your brand and marketing efforts to reflect these underserved markets. Illustrate authentic and culturally relevant messages in your multicultural marketing efforts. Don't hesitate to reach out and ask questions on how to reach this goal. “When connecting with a multicultural audience it is important to have a purpose driven approach. How do we play a role in their growth to create economic prosperity.” ~Sarah Marske Career Advice: Your value is not validated by anything other than your existence. Share your gifts with the world!    Links: LinkedIn: https://www.linkedin.com/in/sarah-marske/ Twitter: https://twitter.com/sarahmarske?lang=en Saramar Group: https://www.saramargroup.com   Busted Myths: Every brand needs a Hispanic marketing strategy. With the growing population and income levels of the US Hispanic market, it would be a missed business growth opportunity to not have a strategy geared towards this community. B2B companies can absolutely have multicultural marketing strategies. The growth of hispanic businesses has outpaced the growth of other businesses threefold. If your business offers solutions to small business owners, then this is the market for you.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/LTNhHJpPj1g

Business Talk Library sits down with Jackeline Velez; Director of US Hispanic for Xero to discuss her background, helping business owners, and the amazing things she and her team are doing at Xero. Jackeline oversees the new vertical and helps advisors and small businesses break down barriers to understanding the power of the Xero platform. The team provides support across Xero’s communities with a strong Hispanic-owned business presence by providing resources such as translated content, training, and events.https://www.xero.com/us/#xero #accounting #finance--------------------------------------------------------- The Business Talk Library is a social media show and platform that shares honest and authentic conversations on the journey of entrepreneurship. We feature conversations with entrepreneurs across all industries with a wide array of experience that we believe will be valuable to you as a business owner. --------------------------------------------------------- Enjoy our content and want to see more? Subscribe & Follow the Podcast – @businesstalklibrary Subscribe & Follow us on YouTube @businesstalklibraryJoin us on TikTok, IG, and Facebook! @businesstalklibraryLinkedIn - Business Talk Library

Jose Tillan is an award-winning, multi-faceted and multicultural music executive with over 25 years of experience in television and in the music industry. Jose was a former Executive at MTV Tr3s, Viacom’s US Hispanic entertainment cable network and also held numerous roles leading various team for MTV and VH1 in Latin America. Jose was instrumental in launching the MTV Latin America Video Music Awards in 2001 and also executive produced some of the most memorable MTV Unplugged for Latin artists like Ricky Martin, Julieta Venegas, and Juanes garnering him three Latin Grammy’s for his production work. Most recently he has been executive producer of the Latin Grammy’s and in 2019 won an Emmy for this show, Premios Juventud, Premio Lo Nuestro, and many more!

Jose Tillan is an award-winning, multi-faceted and multicultural music executive with over 25 years of experience in television and in the music industry. Jose was a former Executive at MTV Tr3s, Viacom’s US Hispanic entertainment cable network and also held numerous roles leading various team for MTV and VH1 in Latin America. Jose was instrumental in launching the MTV Latin America Video Music Awards in 2001 and also executive produced some of the most memorable MTV Unplugged for Latin artists like Ricky Martin, Julieta Venegas, and Juanes garnering him three Latin Grammy’s for his production work. Most recently he has been executive producer of the Latin Grammy’s and in 2019 won an Emmy for this show, Premios Juventud, Premio Lo Nuestro, and many more!

In this episode, I have a chat with Beatriz Ayala. She is an award-winning Advertising and Communications executive with over 10 years of experience. She was working for global and local agencies including as a Group Account Director for BBDO Puerto Rico. She worked with brands such as Cover Girl, Pantene, Medalla Light, Bacardi, Snickers, M&M's, Pedigree, and Hyundai for the US Hispanic market, Central America, the Caribbean, and Puerto Rico. Today she is leading her tech music startup called Musicasa pioneering the future of live entertainment. Musiscasa is a live music platform discovering and exposing undiscovered musicians and connecting them with music lovers through highly intimate concerts both online and offline. By focusing on community building, they are sparking joyful human connections through the power of live music and live interactions. Tune into this episode to hear about her biggest learnings of her many years in advertising summed up in a few minutes, the reason why she left corporate and went on a year-long trip around the world and how all this led her to disrupt the music business. We also uncover the secret behind the success of big brands and how can she use her learnings as an entrepreneur and how to find and bring your purpose to life. For more inspiration: Follow LFI on IG: https://www.instagram.com/leadingfemaleinsider/ Follow LFI on LinkedIn: https://www.linkedin.com/company/leading-female-insider/ Follow the Host Rebeka on LinkedIn: www.linkedin.com/in/rebekatvede Reach out to Rebeka: leadingfemaleinsider@gmail.com Follow Bea on IG: https://www.instagram.com/beajando_/ Follow Bea on Twitter: twitter.com/beajando_ Follow Bea on LinkedIn: linkedin.com/in/beatriz-ayala-muñiz-70555922 Find Musicasa: musicasaa.com Follow Musicasa on IG: instagram.com/musicasaa

Casey and Julie sit down with Beatriz Ayala (founder of Musicasa) to talk about her journey from the world of advertising to her creation of Musicasa. Her story takes us all over the world, and reminds us that connecting to pleasure, purpose and love help us connect better with each other.  TOP TAKEAWAYS The balance between doing and pleasure is not neat or easily defined. Sometimes it's the highest highs that balance the lowest lows.   Choose people around you who recognize your potential. Learn to receive. Learning to receive is just as much a part of the journey as what you give. Create a "showing up" culture, where people can show up for themselves, and therefore show up for the collective. If you make a decision today and it's out of alignment tomorrow, you can change your mind! Setting your intentions and purpose will help plant seeds of your path for the future in many mysterious ways.  About Beatriz: "I've been referred to as a spark plug more times that I can count. I am high energy; my drive, passion, strategic wit, and love for music are the forces behind my latest venture, Musicasa. Musicasa is a tech music startup with aim to pioneer the future of live entertainment. With a focus on music, we help undiscovered musicians gain more visibility, exposure, and monetization opportunities through intimate, community driven, and highly curated intimate home concerts. We leverage the power of music to drive human connection. We launched on November 2019 and are currently 100% focused on virtual experiences. Check us out at www.musicasaa.com I am also an award-winning Advertising and Communications executive. I spent 10 years in the corporate world working for global and local agencies co-leading the planning, media and creative initiatives for larger-than-life brands such as P&G, Cover Girl, Pantene, Downy, Medalla Light, Bacardi, Snickers, M&M’s, Pedigree, and Hyundai for the US Hispanic market, Central America, the Caribbean, and Puerto Rico. I've co-led key culture-driven strategies and initiatives, business operations, and new business development. I am a connector; I value creating meaningful relationships, and championing others throughout their journey. I am idealistic, daring, and see possibilities everywhere."

Enrique Córdoba ha viajado 2 tercios del mundo, como periodista, autor, diplomático y aventurero de nacimiento.Con más de 50 años de experiencia, nos revela sus secretos para seguir viajando en pijamas desde el balcón de su casa, cuantos contactos tiene en su celular y que parte del mundo le falta por recorrer, además dice sin tapujos la clave del éxito de sus aventuras cada vez que se embarca en un viaje.Enrique Córdoba ha sido desde contrabandista, hasta diplomático, desde divulgador de la cultura, hasta corresponsal de guerra, desde explorador de la parte más humana, curiosa y enigmática del planeta, hasta popular conductor de radio y televisión.Córdoba, un colombiano de Lorica, nos dejó saber que a pesar de que la pandemia le corto un poco las alas y le robo a seres queridos, se ha sabido adaptar.Ha sido galardonado con varios reconocimientos entre ellos condecoraciones del Rey de España y del Gobierno de ChileDesde hace 32 años, Enrique Córdoba conduce un programa en Radio Caracol y desde hace más de una década y con un estilo auténtico y coloquial conversa los invitados de su programa de televisión en Miami. IG / TW / FB: @PowerLamas #PowerM #PowerLamas #PowerMomentwPaulaLamas #podcast #bilingual #EEUU #PNW #SoNorthwest #PugetSound #Miami #Radio #Colombias #Motivation #Lorica #Venezuela #Latinos #Felicidad #motivacion #influyente #energia #Positivo #Latinx #viajes #mundo #PowerMoment #Television #Travel #Español #Trip #fly #countries #US #Hispanic #aventurero #adventurous #TV #pandemia #entertainment #Hispanos #MomentoPoderoso #LaMasPower #EnriqueCordoba  #Caracol #libros #cultura  

Every single person has a brand, whether you think you have a brand or not. The real question is, are you consciously competently making strategic choices to show up with the brand that you want? In this premier episode, Jayzen introduces the concept of personal branding and how the Lead With Your Brand™ system can help you develop your own brand using a real brand marketer’s toolkit. Ultimately, answering the question, in your career, “Are you coffee, or you Starbucks?” Jayzen welcomes Jackie Hernandez to the show. She is the CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement. Jackie shares her incredible career story and key breakthrough moments as CMO of NBCUniversal Hispanic Enterprises, COO of Telemundo, Publisher of People en Español and more. Guest Bio Ms. Jackie Hernandez is a strategic and visionary multi-media business leader with expertise in driving commercial revenue growth, transforming business models, building brands, and leading world-renowned companies’ teams. Over her tenure Jackie has turned around negative trends, unlocked business performance, built successful sales and marketing organizations. Her business and cultural fluency in key markets (US Hispanic, North America, Consumer Youth market, and International) have informed all her work and helped her attain industry acclaim for originality and differentiation. Currently Ms. Hernandez is CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement. Formerly, Jackie was President of Combate Americas, Chief Marketing Officer of NBCUniversal Hispanic Enterprises, Chief Operating Officer of NBCUniversal Telemundo Enterprises and Publisher of People en Español and TEEN People. Jackie has earned various industry awards, including FORTUNE’s Most Powerful Latinas in 2017. To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria To learn more about our guest, Jackie Hernandez, visit : https://www.newmajorityready.com

IRS guidelines put employers on the hook for Trump's payroll tax break; Intuit Full Year Revenue Up 13 Percent; Xero flags move into lending with A$80m Waddle acquisition; Invoice Fraud Strikes Amazon In $19M Scam; Xero appoints director to lead growth in US Hispanic market; CPA firms' hiring of accounting grads down 30%; Does the US tax code favor automation?; and more

Wine:  McBride Sisters Collection 2016 Central Coast California Red BlendWine Overview A garnet gem—this wine is complex yet approachable with flavors of plum, cherry, and blackberry alongside tobacco and vanilla. Peppery spice and a hint of blackberry show up on the finish inviting another sip.BIO:Lissette M. Rios founded Chic Influence, a public relations and talent management firm focused on giving a voice to the new generation of brands and talent, in 2015. With more than 15 years of combined public relations and talent relations experience, her unique and strategic approach to developing, managing and delivering high-profile results-driven public relations strategies and branded campaigns makes her a true expert in the industry, inclusive of general market and US Hispanic consumer groups. Prior to launching Chic Influence, Lissette was a Senior Vice President at DeVries Global working with some of the world's largest beauty brands including Pantene and Olay. Additionally, her agency experience has also spanned across various industries, working on national campaigns for Nintendo, U.S. Army, Pernod Ricard, General Motors, and Land Rover, to name a few. Lissette is a first generation bilingual, bicultural Cuban America, who was born and raised in Miami. She is an alumna of Florida International University in Miami, Florida.For website click hereSocial Media InstagramFacebook

Wine:  McBride Sisters Collection 2016 Central Coast California Red BlendWine Overview A garnet gem—this wine is complex yet approachable with flavors of plum, cherry, and blackberry alongside tobacco and vanilla. Peppery spice and a hint of blackberry show up on the finish inviting another sip.BIO:Lissette M. Rios founded Chic Influence, a public relations and talent management firm focused on giving a voice to the new generation of brands and talent, in 2015. With more than 15 years of combined public relations and talent relations experience, her unique and strategic approach to developing, managing and delivering high-profile results-driven public relations strategies and branded campaigns makes her a true expert in the industry, inclusive of general market and US Hispanic consumer groups. Prior to launching Chic Influence, Lissette was a Senior Vice President at DeVries Global working with some of the world's largest beauty brands including Pantene and Olay. Additionally, her agency experience has also spanned across various industries, working on national campaigns for Nintendo, U.S. Army, Pernod Ricard, General Motors, and Land Rover, to name a few. Lissette is a first generation bilingual, bicultural Cuban America, who was born and raised in Miami. She is an alumna of Florida International University in Miami, Florida.For website click hereSocial Media InstagramFacebook

NBCUniversal Telemundo exec VP of revenue strategy and innovation Peter Blacker details the US Hispanic outlet's coronavirus response and contribution to new streamer Peacock; former Gaumont exec Vanessa Shapiro talks about launching Nicely Entertainment amid a pandemic; and TNT Germany VP of originals Anke Greifeneder discusses a darkly comic drama commissioned under lockdown.

¿Cómo llegar a ser directora en una multinacional antes de los 40 años? La respuesta que dio Kari Pérez, Directora de Comunicación para América Latina y US Hispanic en Netflix, en su última entrevista de trabajo puede ser pieza clave para tu próxima oportunidad. Además, lo que hoy piensa que pudo haber hecho mejor para prepararse y sus dos recomendaciones para ver en la plataforma en esta contingencia. Escúchala en este episodio, con Blanca Juana Gómez Morera, CEO de Expansión.

In this episode, we'll talk about how you can take advantage of blending culture and business. Today’s guest is Stacie De Armas, a first-generation Cubana who lives in Los Angeles and currently works for Nielsen. While we often associate Nielsen Global with media and viewer interactions, they also conduct social and economic research and that's Stacie’s area of expertise. 2020 Trends for Businesses One very simple, but powerful, statistic is blowing everyone’s minds: The Changing Demographics of America. Let’s talk about good old Mean, Median and Mode. For the US Hispanic community, the median age is 28. On the other hand, the median age for non-Hispanic whites is 44. This means that the next 10 years, which are considered to be the big acquisition years for the 20-somethings of today, are going to be populated largely by Latinos, Asians and African Americans. Whether it's home purchases or cars, the new group coming into this space will demand the attention of brands as the shift in their ages and lifestyles occurs. According to NAHREP, Latinos are the fastest-growing population of first time home buyers as well. What does this mean for your business? Talk about the opportunities for your business to grow and where that's coming from. At this point, we can see that the steps you choose in the context of Hispanic marketing will matter. Collectivist Culture: Traditions hold, and they are now married with Technology A collectivist culture is one that's based on valuing the needs of a group or a community over the individual. The roots of the Latin community remain strong despite the individualistic culture in the US. In essence, they continue to value the interest of their peers and use the same communication and business channels that their community uses. What does this mean for your business? The Latin culture is strong and is not about to melt away into the fabric of the American culture. It’s not just about marketing to them and making them want your products or services, you have to understand what makes them tick. Be knowledgeable of places online where the Hispanic community converges. These are your best target locations. They think highly of products that provide value -- products that provide a direct answer to their needs. And these products must come from companies that are engaging and meaningful to them. And that is why Latino entrepreneurs are now growing at faster rates. As Stacy says, “I really mean this, I say your business does well, because of who you are. And I don't mean, who YOU are, it's who you are CULTURALLY. You are naturally high touch, you are naturally engaging. That's a cultural predisposition, you can't take that away.” What is the best piece of advice that you have ever been given or someone has told you? My dad always says it's better to have it and not need it than to need it and not have it. Whether it's an extra degree or an extra sweatshirt. Whether it's a pair of socks when you're going bowling. It’s better to have it and not need it than to need it and not have it now. So whether this information comes to you at a time that you don’t need it, it could be handy for you in the future. And if it helps you now, well then all’s well that ends well. Thanks for listening! Links: Twitter: theriahgonzalez FB: Client Experience Revolution Group IG: AdminPrestigePlus Nielsen 2019 Latinx Report Telemundo Latina 2019 Report --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ Support this podcast: https://anchor.fm/amariah-gonzalez/support

Ken Deckinger is the founder of Startup Cuba, a project that started as a docu-series about Cuba's entrepreneur ecosystem that evolved into a digital media company for the US Hispanic market. Ken Focuses on the Cuban experience and entrepreneurial spirit as a way of survival in the communist island and dives into the details of how new generations of Cuban entrepreneurs solve their problems with amazing creativity in the face of adversity. Ken Deckinger es el fundador de Startup Cuba, un proyecto que empezo como documental del ecosistema emprendedor cubano y evoluciono a una plataforma de media digital para el mercado hispano en los EEUU. Ken se enfoca en la experiencia emprendedora cubana como un estilo de vida para resolver problemas cotidianos y profundiza en como nuevas generaciones de emprendedores cubanos utilizan la creatividad para desarrollarse enfrentando la adversidad del regimen comunista en la isla.

He has over 25 years of marketing research experience among clients in the United States, US Hispanic and Latin American market segments. He was born and raised in Mexico and is completely bilingual and bicultural. As a strategic planner, he is adept in transferring key insights and hot buttons generated from qualitative research into actionable copy points in the development of creative execution working closely with both clients and advertising agencies. He is interviewed here by QRCA member, Maureen Quinn Olsen.

Multi-cultural research, strategy, and understanding is what Sima and Mario X. Carrasco, Co-Founder and Principal of ThinkNow Research, chat about on today’s podcast. Mario worked in the early days of digital marketing, building online communities for MSN Latino, and didn’t know what a research panel was until researching it for a job interview for a closer-to-home job. He got his start in market research building what became the first national representative panels at Garcia Research. As research numbers started pointing to the US becoming a minority-majority country in the near future, Mario realized there was a need for a market research company to be focused on multi-cultural consumers, and this is how his ThinkNow Research came about. Mario is also the newest Board Member to join the SampleCon team! Hispanic Market Research, Then and Now In the early days of market research, particularly Hispanic research, companies were hesitant to use emerging technologies. Back then it was online, and now it’s mobile. Mario has since learned that multi-cultural consumers, especially Hispanic consumers, are super tech-savvy, and applying all these innovative technologies to multi-cultural consumers has been his company’s ethos. Defining Multi-Culture At the basic level of a potentially contentious conversation, it is consumers who are not non-Hispanic white, and traditionally that segmented into Hispanic, African American, and Asian, which are the largest cohorts of multi-cultural consumers in the US. These 3 groups comprise 40% of the US population and are expected to grow.  As a nation, non-Hispanic white birth numbers are down, and what drives the increase in multi-cultural population growth is US Hispanic births and Asian immigration. “If I take an acculturation algorithm, it’s gonna say that I’m extremely acculturated.” As the country is changing demographically, ThinkNow Research is dedicated to helping other companies interpret these fundamental changes from a marketing and purchasing standpoint. Misconception of Acculturation It’s interesting to see which cultural values that 1st and 2nd gen Latinos and Asians pick and choose. There’s a misconception in acculturation in the marketing industry that the longer you’re in the US, the more “American” you become as if it’s a linear model. “You never really think about acculturation until you have to form a human being and guide them through the process.” Yes, you are integrating some aspects of the culture, but there are some things about your home culture (or your parent's or grandparent's culture) that are retained over time. It’s more like a bi-dimensionality that is happening. Bi-Dimensionality Identity Measure Mario’s company has done some work for The Journal for Cultural Marketing, where they developed a Bi-dimensional Identity Measure. It essentially combines two scales, the American Identity Measure and the Ethnic Identity Measure. There are 15 total questions, and what they have discovered is that depending on your ethnicity, you’re going to be scoring differently across these different measures, as opposed to acculturation which assumes a linear progression the longer you’re in the US.  “I think one of the things that rips right through culture is social media.” We should really be looking at what aspects of culture we’re retaining, in terms of home culture and what aspects we’re integrating from American culture. The Do's and Don't of Multi-Cultural Marketing Don’t generalize.  “I think for me, personally, what I’ve realized about social media and the internet, in general, is that I’m actually able to connect with my culture in a way that I didn’t, pre-internet.” Do your research beforehand, figure out who your consumer is and delve even deeper by defining that consumer within a subset. Quick links to connect with Mario X. Carrasco: Twitter LinkedIn Think Now Twitter Think Now LinkedIn

62% of new American homebuyers ...   … are Hispanic! Does that surprise you? This episode with Mark Stockdale will blow your mind. He helps companies and organizations open their marketing to include the US Hispanic market, growing their brand reach and revenue.   This insightful conversation reveals:    By opening up into the US-Hispanic market, you’re not marketing to ONLY that population; you’re expanding your audience to include it Market demographics are constantly evolving; by pretending they’ll stay the same, you drastically limit your business   The ROI on reaching the Hispanic market is even higher than average Hispanic Americans are the youngest ethnic group in America, about 10-14 years younger than the general market. They’re tech savvy, bi-cultural, and ready to use their purchasing power   The Straight Truth: America has always been a mixing pot. Seeing The American Dream as exclusive to white Americans is not only inaccurate; it’s limiting your business.   The One Thing: Curiosity. If you have the slightest curiosity about this topic, just read up on it. Then, you can come up with your own conclusions, rather than relying on stereotypes other people have given to you.   Episode References: WSJ Article on the wave of Hispanic American homebuyers (Nearly 63%)   Connect with Mark on LinkedIn, his website, or via email at info@newmajorityconsulting.com   Connect with Rick @MrRickJordan on Instagram, Facebook, Twitter, and LinkedIn    Help others find the show! Subscribe and Review on iTunes Subscribe and Comment on CastBox Subscribe on Google Podcasts or Google Play Follow on Spotify Subscribe and Review on Stitcher   Rick’s company: ReachOut IT   Production Credits

62% of new American homebuyers ...   … are Hispanic! Does that surprise you? This episode with Mark Stockdale will blow your mind. He helps companies and organizations open their marketing to include the US Hispanic market, growing their brand reach and revenue.   This insightful conversation reveals:    By opening up into the US-Hispanic market, you’re not marketing to ONLY that population; you’re expanding your audience to include it Market demographics are constantly evolving; by pretending they’ll stay the same, you drastically limit your business   The ROI on reaching the Hispanic market is even higher than average Hispanic Americans are the youngest ethnic group in America, about 10-14 years younger than the general market. They’re tech savvy, bi-cultural, and ready to use their purchasing power   The Straight Truth: America has always been a mixing pot. Seeing The American Dream as exclusive to white Americans is not only inaccurate; it’s limiting your business.   The One Thing: Curiosity. If you have the slightest curiosity about this topic, just read up on it. Then, you can come up with your own conclusions, rather than relying on stereotypes other people have given to you.   Episode References: WSJ Article on the wave of Hispanic American homebuyers (Nearly 63%)   Connect with Mark on LinkedIn, his website, or via email at info@newmajorityconsulting.com   Connect with Rick @MrRickJordan on Instagram, Facebook, Twitter, and LinkedIn    Help others find the show! Subscribe and Review on iTunes Subscribe and Comment on CastBox Subscribe on Google Podcasts or Google Play Follow on Spotify Subscribe and Review on Stitcher   Rick’s company: ReachOut IT   Production Credits

Hola Chicuelos! Una vez el dúo dinámmico, el dúo de la historia, las extraterrestres, las sobrevivientes ... Mentira, en otra vida seremos Wisina y Yandela, en esta somos Daniela y Mariela, las porque ajases! que en esta oportunidad estamos acompañadas por una belleza talentosísima venezolana Manu Manzo, que nos viene a contar cómo hace uno para que lo nominen al Latin Grammy, cómo reaccionó su familia cuando les dijo que no iba a seguir estudiando en la mejor universidad de música del mundo y queé personaje del Chavo del 8 le hubiese gustado ser!. Como siempre cruzando los dedos, esperando que les guste! Los queremos mucho!NUEVAS FRANELAS !!!!!!!! https://www.danydigiacomo.comSigue a Manu Manzo por:Instagram - http://instagram.com/manumanzoSígueme por:Instagram - http://bit.ly/danydigiacomogramFacebook - http://bit.ly/danydigiacomofbTwitter - http://bit.ly/danydigiacomotwSigue a Mariela porInstagram - https://www.instagram.com/miralaTwitter - https://twitter.com/mahetitaYoutube - https://www.youtube.com/mirala#DanyDiGiacomo #MarielaIrala #PorqueAjaLO QUE USO EN MIS VÍDEOS:Mi cámara - https://amzn.to/2LTBpujEl mejor lente - https://amzn.to/2R9jEwXLente de vlogging - https://amzn.to/2VvueNlLuz que te hace guapa - https://amzn.to/2LR0GoWMi Micrófono -

Andrei Zinca has worked, and successfully worn many hats, within the film industry over the last 40 years, from director to CEO of several field-related companies, including the Miami and Los Angeles based Double 4 Studios (www.double4studios.com). He has thoroughly sown his creative industrial oats, making him highly knowledgeable and well connected with many pioneers and tastemakers in the global film and television industries. Mr. Zinca is a native of Romania, where he graduated from the Institute for Film and Theater Studies. Once in the United States, he completed his graduate studies at USC in Los Angeles. As a director and producer, he was one of the pioneers of scripted production in the US Hispanic television market and was nominated for several regional Emmy Awards. In 2005, he reconnected with the Romanian film and TV industry and since then, he directed and/or co-produced in Romania one TV series, two features, and served as line producer for a major USproduction. For a few years now, he's been working in partnership with The Romanian Film Fund (C.N.C.), and the Romanian Filmmakers Association ( U.C.I.N.) to promote cooperation between creative and financial forces in the entertainment industries in the US and Romania. His work as a director and producer was awarded in international film festivals in the US, and in Romania by The Filmmakers Association, The TV Professionals Association and The Producers Guild. To find out more about Laura and her work please visit her website at www.laurapowers.net. You can also find Laura on twitter @thatlaurapowers, on Facebook @thatlaurapowers, and on instagram at laurapowers44.

Andrei Zinca has worked, and successfully worn many hats, within the film industry over the last 40 years, from director to CEO of several field-related companies, including the Miami and Los Angeles based Double 4 Studios (www.double4studios.com). He has thoroughly sown his creative industrial oats, making him highly knowledgeable and well connected with many pioneers and tastemakers in the global film and television industries. Mr. Zinca is a native of Romania, where he graduated from the Institute for Film and Theater Studies. Once in the United States, he completed his graduate studies at USC in Los Angeles. As a director and producer, he was one of the pioneers of scripted production in the US Hispanic television market and was nominated for several regional Emmy Awards. In 2005, he reconnected with the Romanian film and TV industry and since then, he directed and/or co-produced in Romania one TV series, two features, and served as line producer for a major USproduction. For a few years now, he's been working in partnership with The Romanian Film Fund (C.N.C.), and the Romanian Filmmakers Association ( U.C.I.N.) to promote cooperation between creative and financial forces in the entertainment industries in the US and Romania. His work as a director and producer was awarded in international film festivals in the US, and in Romania by The Filmmakers Association, The TV Professionals Association and The Producers Guild. To find out more about Laura and her work please visit her website at www.laurapowers.net. You can also find Laura on twitter @thatlaurapowers, on Facebook @thatlaurapowers, and on instagram at laurapowers44.

Trina Bardusco is an American-Venezuelan producer and director with fifteen years’ experience translating global culture into award-winning content for American audiences. She is passionate about innovative storytelling, championing multiculturalism and aspirational content for women. Trina has written, directed, produced and or co-hosted a total of nine web series for and about women in both English and Spanish, including 500+ videos for Yahoo en Español that were sponsored by Procter & Gamble. An experienced bilingual brand liaison for agencies, and show sponsors, she understands the art of authentic contextual integration into US Hispanic and global programs.

Hola bellas! Feliz Money Miércoles and welcome to Episode 10 of Latina Money. My guest today is a woman that has been a true trailblazer within and far beyond the Latina community. As the founder and CEO of #WeAllGrow Latina Network, the first and largest community of Latina digital influencers, Ana has not only experienced tremendous success in her career as a producer and content creator for the US Hispanic and the Latin American markets but has also been named as one of People en Español’s “Las 25 Mujeres Más Poderosas”. This woman is a FORCE with a committed spirit to elevating the voices of Latinas.   Ana has been invited to speak on two occasions at the White House, including the United State of Women Summit to speak on issues such as gender diversity and women empowerment. Beyond this impressive trajectory, Ana is human being with the heart of a connector that continues to work each day to empower women within the Latina community to step into their power and their greatness. Let’s get to know this amazing Latina!

Miguel Sirgado is the editor-in-chief of ¡HOLA! USA, one of the most important Hispanic magazines in the US. We discuss his bilingual strategy for reaching today’s highly divided US Hispanic, what the criteria is for defining a Hispanic celebrity (for example is Bruno Mars Hispanic?) and why he was at one point hesitant in taking the job.  Then we chat with Alonso Ruizpalacios, the Mexican director of MUSEO, one of the best reviewed Latino films of 2018 starring Gael Garcia Bernal. Him and I explore why he wants to make movies for people who shun predictable endings and why Mexico is more interested in celebrity than its own countries problems. Would you like to get in touch with us? Email us at highlyrelevant@showbizcafe.com and help us spread the word on social media: Twitter Facebook Instagram If you enjoyed this episode head on over to iTunes and kindly leave us a rating, a review and please subscribe! Ways to subscribe to Highly Relevant with Jack Rico:      • Click here to subscribe via iTunes    • Click here to subscribe via Spotify    • Click here to subscribe via Stitcher

Romina Magorno is the founder and owner of Imagine It Media, a boutique PR and marketing firm with its foundation in music, entertainment and lifestyle PR. The agency handles a range of personalities from celebrities, actors, artists, and corporate clients. The company provides extensive press and media strategies and is dedicated to executing comprehensive marketing campaigns for both the general and US Hispanic markets. Her diverse roster of clients include Global super star DJ Steve Aoki, Emmy Award winning host Jorge Bernal, Ultra Records and a long list of some of your favorite Latin artists!!! In this episode Romi navigates us through a full on course in all-things Public Relations. If you are an aspiring publicist, musician, artist manager, or looking to build a brand this is the episode for you!!!! She explains the differences in working diverse markets, gives advice on when is the best time to seek publicity and shares personal experiences on how to deal with crisis management. Romi is a veteran PR guru with 17 years under her belt in the music industry. Her insight, knowledge and hustle are admirable. In addition to being a total Boss Girl she is a dedicated mom and wife. How does she handle it all? Check out the full episode to get all of the deets. And if you want to connect with Romi follow her @allaboutromi or @imagineitmediaPR. We promise she’s super friendly! ;) We always appreciate you rating, reviewing, commenting and sharing this episode so don’t be afraid to do so. And make sure to keep up with the GGB trio @girlsgoneboss. Thank you for your on going support. Xoxo, GGB

I applied to YouTube’s #YouTubeBlack contest, the New Y [...]

It’s Upfronts Week in NYC and all the TV networks are making their annual pitches to sponsors with the intention of obtaining millions of dollars to advertise on their programming. We speak with journalist/blogger Laura Martinez, about how Univision and Telemundo are trying to adapt to the demographic growth of US born Latinos, if we’re ready for English-language novelas and why the next CEO of either network needs to be a woman. Then Mike Sargent joins us to review Deadpool 2 and why he thinks it’s better than the original - from its diversity down to it’s humor. Episode Summary Laura Martinez on Univision/Telemundo Upfront - 1:21 How miblogestublog.com was created: 1:47 Key takeaways of Univision and Telemundo upfronts: 9:00 Why Univision has a better sports portfolio: 11:40 Thougorn Lahts on both programming slates: 13:51 Why Spanish-language programming no longer resonating with viewers: 16:46 Network executives definition of a Latino is wrong: 18:43 Why Univision needs a new executive team and why there is a disconnect with programming: 21:54 Randy Falco's replacement needs to be a US Hispanic woman: 23:32 Why we are ready English-language novelas: 26:58 What needs to be included in next year's upfronts: 30:56 The dismissal of the U.S. born Latino: 33:54 The complexity of figuring out the Latino viewers: 35:51 JackedIN (US Latino Pop News Recap) segment- 41:31 Mike Sargent on 'Deadpool 2' - 43:15 Musical weekend playlist: Sangria Wine - Pharrell Williams (feat. Camila Cabello) Fall In Line - Christina Aguilera (feat. Demi Lovato) Dinero - Jennifer Lopez (falte. DJ Khaled and Cardi B) Would you like to get in touch with us? Email us at highlyrelevant@showbizcafe.com and help us spread the word on social media: Twitter Facebook Instagram If you enjoyed this episode head on over to iTunes and kindly leave us a rating, a review and please subscribe! Ways to subscribe to Highly Relevant with Jack Rico:      • Click here to subscribe via iTunes    • Click here to subscribe via Spotify    • Click here to subscribe via Stitcher

By E.B. Moss This is episode 10 of Insider Insights for MediaVillage recorded during Univision’s sixth annual Leading The Change conference, about how to tap into influencers to reach more of a multi-cultural audience. We’re talking with not only an influencer – Ana Alvarado, AKA  “LipstickFables”, but also Matt Kaplan, SVP of Digital Sales at Univision, who connects influencers and advertisers. E.B. Matt, talk to me about your role at Univision. Matt Kaplan: My role really encompasses the breadth of our digital offerings, bringing that to the ad community, and I think specifically because digital is such a space where there's constant innovation, the requirement is a strong focus on constant product innovation. To be competitive in our marketplace, we always have to be looking at what's next and what's new and how to bring that effectively to the community. Moss: Matt, Univision (UCI) is a multitude of platforms and brands. Tell us about your key shows and the audience you reach? Kaplan:  Univision is focused on reaching the US Hispanic consumer, which we’ve done for almost 60 years. We have our broadcast networks Univision and Unimas, two Spanish language cable networks - Galavision and Univision Deportes Network, and we also have two English language networks, Fusion and El Rey. ... Our morning show, Despierta América just celebrated its 20th anniversary. We're also well known for our novellas, and what's very relevant for our audience especially today, is news since our community knows we’re reporting authentically. The other piece we’ve really doubled down on is sports: we have all of Liga MX, the Gold Cup and just signed on UEFA, so we’ll have Champions League Soccer along with MLS. Moss: How do you help brand partners engage more with your audience? Kaplan: The Univision Creator Network launched two years ago and working with US Hispanic influencers is increasingly important to our brands and our own business. ... The connection between our company, content, viewers and users is unmatched, because we serve a community. Influencers are a natural extension of that, because their audiences are really buying into them. And I think as you speak with Ana [Alvarado], you’ll see that connection based on authenticity. These platforms have brought down the barriers to entry for those social media creators. We’re wholly focused on US Hispanics and we recognize those who are building a connection with that audience so we're bringing them into the family. ... Moss: How do you find those who are very influential in the Hispanic community -- and then bring them on board to talk about brands? Kaplan:  We have a team to identify and bring on those influencers. Where I come in is helping [a select group of] brands activate with influencers, and ... the power of utilizing them for their brands. We consistently see is when brands use influencers they get enormous engagement rates because influencers are able to move people via the content they create that connects them to the audience. ...We really vet the influencers to find the right talent for the right brand so the message being delivered is authentic, and doesn’t burn the relationship [with] the audience they've worked so hard to build. If you want to work with influencers, you have to trust - to be willing to let go a little bit. We’re measuring that success with traditional branded content KPIs like views, engagement rates, likes and shares... Moss: Describe the tactics and platforms of a typical campaign... Kaplan:   ...One example, is the second phase of a campaign for Mazda. We had Alan Estrada, a travel influencer, to [align Mazda with] Japanese craftsmanship and traditions. ...Alan created beautiful content around art specific to particular to Hiroshima, Mazda’s headquarters -- Yabusame archers who ride on horseback and then shoot an arrow at a target while they're moving. ...They're known for being in particular harmony with the horse, so you could see the parallel to a driver in a car. Alan will publish this content across his handles, primarily YouTube, and then we'll distribute across UCI's handles [edited to be platform-specific]. ...We also a traveling campaign for Coca-Cola called Saboriando including did a lot of Instastories...Our approach to both influencer programs and branded content in general is social first. We could target not only the biggest audience, but also the appropriate audience for the brand. Moss: Have you seen a lot of lift in UCI’s followers since you've been utilizing influencers? Kaplan:   Our following has steadily increased. If you aggregate all our fans across all our platforms it’s over 170 million in the U.S. There’s duplication but that’s a big enough number to let us test content that generates data to derive insights. One data point example: Rosy McMichael, one of our influencers, did a segment on Despierta América, and she heavily promoted her appearance to her fan base. During her segment we observed an almost 20 percent lift in ratings points amongst her key demo of women 18 to 34. Moss: What are the top three things that you think any brand needs to think about if they're going to use an influencer? Kaplan: First: ‘what is the process?’; understand ‘how are we going to go about finding the right influencer?’ Second, ... give influencers the freedom to do their thing - to create the content, because they know their audiences, and they know what they're going to respond to. Third is having a distribution strategy. It's great to use the influencer footprint. It's a miss to not think bigger. Moss: Now in the hot seat? Ana Alvarado, a Univision influencer, known to about a million people across different social media platforms as @LipstickFables. Ana, how did the name  come about? Alvarado:  Five years or six years ago, I was doing make-up and fashion, and I love lipsticks... I thought of my videos telling a story and thought ‘Lipstick Fables’ sounds fun." Moss: What was the first thing that put you on the map as an influencer? Alvarado: I decided to do something different for fun...and did one video called "Things Hondurans Say." It was basically a parody on how we have our own slang, and it just went viral. I was shocked; [I had averaged maybe 50 views a day] and it got over 5,000 views in one day.  I started on YouTube then Vine came out with 6-second videos, and then Instagram came out with their videos, so I’ve been doing small skits that become viral quickly. [So now, though I love fashion and make-up] my main thing is comedy. Don’t take me seriously! Moss: How did you start working with Univision? Alvarado: I received an email and I really thought they were playing with me. I was like, hmm. Maybe it's like some scam or something. But I was one of the first influencers they had.... I’m so happy to be a part of the family. Moss: Weren't you one of the first influencers that they tapped to leverage Facebook Watch? Alvarado:  Yes. I'm doing a parody on the Kardashians, called "La Kardachas". So it's a twist and people have been accepting it well and we're extremely happy. Moss: What's your process when Univision asks you to talk about a brand and how do your fans react? Alvarado:  Univision has been very careful choosing the brands that want to work with us. Matt said something so important: You always have to keep it authentic. Make sure you don't burn those bridges you built with your audience with fake stuff or a straight up ad. They want to see something that feels like it's real – then they will support both you and the brand. ...Every brand that I work with – like Bud Light and Sprint -- I've been able to do my own thing. And it has worked for the brand too. Moss: Can you tell me about the Sprint campaign? Alvarado: That was an interesting campaign because Sprint wanted us to find ways to use their handles, iPads and phones. So I did a road trip to Mexico with two other influencers from the Univision Creatives Network and got to know the culture. We ended up in the Rise Up as One Concert where we did a live stream. It was a lot of fun. Moss: ... I want to be an influencer.

Interview with Martha L. Daviglus, MD, PhD, author of Challenges in Assessing Cardiovascular Mortality Among Hispanic/Latino Groups in the United States

David Perez is the founder and CEO of Seamless Medical Systems and the inventor of the innovative SNAP Practice patient engagement platform. He is a successful and creative entrepreneur who has been working in the Internet industry for 20 + years. Throughout his career David has been at the forefront of innovation and change. In the early ‘90s he started working in the new field of internet marketing, 1999 founded a digital Hispanic marketing company and 2011 saw the opportunity to bring medical practice waiting rooms into the 21st century creating SNAP on the iPad. Prior to Seamless Medical Systems David started a number of New York City based businesses including: Lumina Americas a digital marketing agency serving the US Hispanic and Latin American markets; Latin Force Ventures a internet incubator and The Latin Force Group a US Hispanic focused marketing services company. He has worked with a variety of clients including: Kraft Foods, Nickelodeon Networks, MTV, The NFL, Nike, Wells Fargo Bank and others. Before entering the world of marketing David spent 10 years in the investment management industry with Dean Witter Reynolds and Wells Fargo Asset Management. David has been a featured speaker at numerous industry conferences and recently spoke at TEDx Acequia Madre (http://www.youtube.com/watch?v=PkjPZB_lWdU) and IdeaMensch. He also gave the 2007 commencement address to the University of Vermont School of Business. David is a graduate of the University of Vermont . 00:00 David discusses incorporating iPads into Doctors' offices.02:30 “To replace quill and parchment with 21st Century technology.”03:30 The redundancy issue that can actually be very costly and inconvenient for both patients and providers by using paper as a capture device for patient data.05:00 Why modern medical practices are still using paper forms to gather patient data.10:45 How price transparency in a consumer-facing society is becoming a necessity for clinics and providers.17:40 David explains Seamless Medical Systems and the services that the company offers.20:50 The issue of paper forms as “unidirectional” and how Seamless Medical Systems is offering a multi-directional alternative.24:00 David's advice to provider offices wanting to manage the transition from paper forms to Seamless Medical Systems program.25:00 How EMRs have created bumps in the road for Seamless Medical Systems.26:00 Seamless Medical Systems' training and proficiency program.26:50 “It's as easy as working an iPhone.”27:50 What Seamless Medical Systems looks like functionally.33:00 “There's a very big difference between being busy and being productive.”34:15 You can find out more at seamlessmedical.com or email David at David@seamlessmedical.com.

How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic market.  Each panelist presented what factors have most impacted their brand, how they’ve modified their strategy and how a common trend (i.e. Spanglish) has helped them unite forces in order to reach a new generation of audiences.  Are you leading the “consumidor”? Or is the market  “siguiendote a ti”?Panelists:Gabriela Martinez, VP of Marketing (Latin America) & GM (USA)Sie7e,  Warner Music, Grammy winning artistRobert Isaac, Director of Music Programming, Mun2Javier Romero, #1 Hispanic DJ in Miami at Amor 107.5 

Today's host(s): Scot Landry Today's guest(s): Fr. Roger Landry, executive editor of The Anchor, the newspaper of the Fall River diocese; and Gregory Tracy, managing editor of The Pilot, the newspaper of the Boston archdiocese Links from today's show: Some of the stories discussed on this show will be available on The Pilot's and The Anchor's websites on Friday morning. Please check those sites for the latest links. Today's topics: Christmas message from Cardinal Seán and Bishop Coleman; Profile of Cardinal Seán in the Boston Herald; Pastoral letter for undocumented immigrants; the famous musical Fr. Pat; New pastor; New saints Summary of today's show: In our last news show of the year, Scot Landry, Fr. Roger Landry, and Gregory Tracy discuss Cardinal Seán's Christmas message that will air on Vatican Radio, as well Bishop George Coleman's message to the Fall River diocese; a laudatory front-page profile of Cardinal Seán in the Boston Herald; a pastoral letter from Hispanic bishops of the US to undocumented immigrants; the famous musical Fr. Pat from La Salette who's celebrating 40 years of ministry; a new pastor for Catholics in Townsend; and miracles to make new American saints. 1st segment: Scot welcomed Fr. Roger and Greg to show and noted how today is the first day of winter, but it's 53 degrees outside. He asked Fr. Roger how his Christmas planning is going and whether it's easier for priests when Christmas is on a Sunday. Greg talked about Christmas traditions for his family, which is a blended family of both Cuban traditions and New England traditions. Scot and Fr. Roger talked about their family gathering in New Bedford at Fr. Roger's church on Christmas Eve. 2nd segment: Scot said Cardinal Seán recorded a Christmas message for the world to air on Vatican Radio. WQOM listeners get a preview of the message today. [Cardinal Seán's Christmas message to air on Vatican Radio across the world] This is Cardinal Seán O'Malley from the Archdiocese of Boston. At Christmas our God comes to us as a humble pilgrim in search of hospitality. Nourished by the bread of life that comes to us from the manger, let us open our hearts in welcome to this Divine Humble Pilgrim, to the Lord Jesus. By reaching out with compassion and loving care we can give Him hospitality as he comes to us disguised in the hungry, the homeless, the mentally ill, the imprisoned, the stranger, the immigrant. Jesus came to reveal the merciful face of the father: the poor, the sick, the marginalized were the protagonists of His Gospel. It is our task to be the merciful face of Christ - as the Father sent me, so I send you Jesus tells us. He does not send us alone but with our brothers and sisters whose faith and solidarity sustains us. And He gives us the spiritual food of His Body and Blood in the Eucharist. At Christmas we come to the manger to see the Baby Pictures and rejoice as we look at our Family Album. But our faith tells us that Christ born at Bethlehem 2000 years ago is still, Emmanuel, God with us. He comes to offer us His friendship and love and to invite us to a life of discipleship in His Church. At Bethlehem the Shepherds were filled with joy and wonder and were anxious to share that joy with others. Knowing the Lord, carries with it an obligation to make Him known and loved. Christmas is the feast of the Child, the Christ child, our God who made Himself small to be close to us. Jesus says in the Gospel- Unless you become like a little child you shall not enter the Kingdom of Heaven. God came to us in the humility and simplicity of a little baby—God's love in face of a child, always new, always fresh, that never tires of loving us, of giving us another chance. We can go to Him only in the humility and simplicity of a child. Children have a sense of trust in their parents - God wants us to have that trust in Him and in His love. At Christmas we are able to catch a glimpse of the face of God and His love. When we discover His love, we discover who we are. Merry Christmas to all of you who are listening. Scot said he was struck how we can describe Jesus by serving those who come disguised as the poor, the hungry, the ill, the immigrant. Greg was thinking of how in the Old Testament God would show himself as a cloud with thunder and lightning that terrified the people who said they didn't want to see him. So instead God came in a form that wouldn't terrify us, but is a sign of meekness. Scot said at Christmas, God talks on flesh to show us his love. His face is that of a baby. Fr. Roger said it is a remarkable sign. The child wrapped in swaddinling clothes is a very ordinary sign for the extraordinary Lord to appear in. Pope Benedict talked a few years ago about this translation confusion about what the angels say to the shepherds. What is the good will they t alk about? It's not just peace to those of us who are Christian. It is God's good will and our good will comes in response to God's good will by imitating that humility of God by going out in serving all the rest, not to be afraid to be poor or immersed in the lowest human reality to continue to serve Christ's mission of lifting up others. We need to become like children. We need to abbreviate ourselves like a God abbreviated himself in a child. Scot said a few weeks ago he trashed a slam-piece in the Boston Herald against the Church, but today, Joe Fitzgerald has a really good profile of the Cardinal. He talks about his Christmas traditions growing up in eastern Ohio. “My father always waited until Christmas Eve to get our tree because he wanted us to be excited when we got up,” he recalled, smiling. “He and my uncle Ed would go to get it together. Ed was our bachelor uncle, the fun uncle, the one who'd set up our electric trains. “By Christmas Eve, of course, the trees were pretty well picked over, so sometimes they'd have to buy two, then drill holes into one in order to stick in replacement branches.” The absurdity of that story made him laugh. “Then we'd all go to my grandmother's house for dinner, all the uncles, aunts and cousins, an all-day affair where we'd sing carols before heading off to Mass together. I came from a very faith-filled family.” […] It meant telling his parents, Ted and Mary Louise, of the path he had chosen to follow. “Their reaction was a blessing to me. They said, ‘That's great. Try it! And then if you decide it isn't for you, you can always come home.' They wanted me to know I had their support one way or the other, which was a wonderful attitude. You don't want to be so enthusiastic that a kid feels he can't turn back.” For O'Malley, there was no turning back. “I never had any doubts.” The cardinal then talked about his work in Washington, DC, among Spanish-speaking immigrants in the turbulent Sixties and Seventies. And at the end of the article: “And I guess that's the message I'd most want to give others this Christmas, that we have a loving and all-powerful God who wants us to feel how close He is to us. “That would be it; I'd love us all to catch just a glimpse of the love He has for us.' Fr. Roger said Joe Fitzgerald is one of the best columnists in New England. He's always written sympathetically of believers and has always been on the side of the mission of Christ in the world. Despite his Irish last name, he is Protestant but is very fair and friendly to Catholics. Greg said the editors could have buried the column, but they made it a front-page headline. Greg said most people's only exposure to the Cardinal is a soundbite in the news or his policy decisions, but very few people actually know the man. It brings to a wide audience a picture of this man who comes from a background of faith and has a very normal background and upbringing. Scot said Bishop George Coleman of the Diocese of Fall River also has a Christmas message in The Anchor this week. Dear friends in Christ, This holy season provides me the opportunity once again to share with each and every one of you the Good News that God has become man and is born among us. Of course, Our Lord's Nativity is an event that happened long ago. The basic story is surely familiar to all of you: the Virgin Mary gave birth to Jesus, the Son of God, in Bethlehem more than 2.000 years ago. Christ entered the world not as a conquering king at the head of an army in a mighty show of power, but as a defenseless child, born in poverty. The first Christmas can seem like an occurrence from a long time ago that once took place in a faraway land. Yet, it is an event which happens even today and which can speak to all of us again. The birth of a child is always a momentous occasion which fills all people with hope. But, this Child was no ordinary infant; for, Hc was the Son of God. And, when He takes on our human flesh with all its weaknesses, He reveals in Himself and in the power of the Holy Spirit, the true nature of humanity, the true worth of all human life, and the dignity of every person. We cannot, however; overlook the challenges that face us today: a slow economy, unemployment and underemployment, addictions and drugs, crime and violence, wars, and a morbid fascination with darkness. We bring all these troubles to Christ. We offer them to Him. We ask Him to transform them for us and to turn them into something life-giving. As our Holy Father Benedict XVI assures us, the birth of Christ has the power to change the world, “for it bas the power to choose hearts, to enlighten minds, and to strengthen Wills? (homily at Mass in Manger's Square in Bethlehem, May 13,209). At Christmas, Jesus calls us to be witnesses of His victory over sin, death, and sadness. Therefore,let nil men and women, believers and non-believers, but especially all Christians, rejoice at the birth of Christ, which brings a divine light into the world now and forever. May the Infant Jesus bless you and your families with the peace and joy of this holy season. Scot reiterated that Christians must rejoice at the joy of Christmas and be joyful witnesses. Greg said earlier in the letter he spoke about the idea that we can easily think of the coming of Christ as something that happened 2,000 years ago, but Christ can be born in our heart at any time. We need his help to overcome his sin and so we need his presence to be born in us. Scot noted how he said that we need to bring our troubles to Christ and ask him to transform them. Fr. Roger said “Jesus” means God saves. “Emmanuel” means God with us. We're not alone in facing our challenges. We have the one who conquered sin and death on our side. He may not take them away, but he will help us not to be overcome by them. It's time to announce this week's winner of the WQOM Benefactor Raffle. Our prizes this week are “Let Us Adore Him”, a music CD of traditional Christmas hymns by the Dady Brothers and Friends; by Fr. Dave Pivonka, and , also by Fr. Pivonka. This week's benefactor card raffle winner is Richard Grande from Concord, MA. Congratulation, Richard! If you would like to be eligible to win in an upcoming week, please visit . For a one-time $30 donation, you'll receive the Station of the Cross benefactor card and key tag, making you eligible for WQOM's weekly raffle of books, DVDs, CDs and religious items. We'll be announcing the winner each Wednesday during “The Good Catholic Life” program. 3rd segment: Scot said earlier this week a group of US Hispanic bishops wrote a pastoral letter to undocumented immigrants in the US. Fr. Roger said a lot of immigrants feel totally abandoned, like the wandering Holy Family in Bethlehem, who are told there's no room for them in our country. The bishops said regardless of their legal status, they have a home in the Catholic Church and they will be welcomed with open arms. The bishops noted that they are sometimes scapegoated for some of the economic issues facing our country. Fr. Roger said it was an unprecedented of the 33 Latino bishops in the US. It doesn't mean that immigration laws aren't important, but that we need to have our eyes open that beyond the legal issues and real concerns for safe borders, we do need to look at those in our country as people beloved by God. Scot noted statistics that show that there are more low-income jobs than those willing to take them in the US, but there are only about 70,000 visas available for immigrants who would want these jobs. Greg said the bishops are advocating for a rational immigration reform. Fr. Roger said immigration isn't just an issue to be solved. It's our brothers and sisters who need to know the love of God. 4th segment: Last Saturday, the Women Affirming Life breakfast saw record numbers. Increasingly, women are bringing their own young daughters to the breakfast to begin preparing them to take up the battle for life. Scot said having women leading the pro-life side disproves the argument that legal abortion is a necessary right for women. “That so many Catholics come together and so readily share their values through this event is a sign of hope not only for the Pro-Life movement but for the Catholic Church as well,” said Marianne Luthin, director of the Archdiocese of BostOn Pro-Life Office, which oversees WALI. The primary speaker was Sister Maris Stella Karalekas of the Sisters of Life religious order, which is dedicated to pro-life work. Fr. Roger said they not only care for women in crisis pregnancy but also taking the message out to the world and educating people about pro-life. Moving to a new topic, he reviewed an article in the Pilot about the new CatholicTV show for women called “The Gist”. Scot talked about the hosts and the audience it's aimed at. He noted that we talked about it at length on . Greg talked about how the show can be a good outreach to young mothers who might have drifted away from Church and discover it on cable TV. In the Anchor this week is a profile of Fr. Pat of the LaSalette Shrine in Attleboro and his 40 years of musical ministry. He does two concerts a day during Advent at the shrine which is famous for its Christmas lights and displays. He's had a busy year traveling to India and cutting new CDs. He has a beautiful gift of using music to connect the faith to where people are in their faith today. Scot said in the Pilot this week are some new priest assignments announced, including Fr. Jeremy St. Martin who has been made pastor of St. John the Evangelist in Townsend, and leaving his ministry as coordinator of deaf Catholic ministry in the archdiocese. Scot said Townsend is the farthest corner of the Archdiocese. Greg said he always shows a special preference for Townsend and Ashby when covering stories about events there because of how far they are. Scot said there is an article about Mother Marianne Cope, who ministered alongside St. Damien of Molokai among the lepers. Scot said she was named Servant of God only in 2003, beatified in 2005, and will be canonized soon, which is very quick. Fr. Roger said there were many miracles attributed to Bl. Marianne. He also noted that Bl. Kateri Tekakwitha will also be canonized. It's very exciting for our country, which has only 10 saints so far. As far as they are aware, she is the first American laywoman who will be a saint.