Podcasts about richmedia

Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business.  They also dig into the potential risks and opportunities of AI in search, and what these drastic changes mean moving forward. I think oftentimes in a lot of organizations, everyone's time poor, everyone has their own set of KPIs and objectives moving towards that bigger goal, and oftentimes SEO is trickled through. - Dan Taylor, 1:53 I think through that communication system framework, however you want to go around it or phrase it, it's about getting that shared buy-in. - Dan Taylor, 8:24 We have people planning their budgets and their SEO plans already, but with a little bit of a turbulent economy, sometimes it's a little bit of a question mark. - Loren Baker, 1:18 [00:43] - Dan's background and expertise [01:53] - SEO planning and visibility tips. [03:18] - Recommendations for visibility in SEO. [04:14] - Managing expectations with AI. [07:02] - Addressing SEO performance comparisons. [08:24] - Effective communication for executive buy-in. [11:17] - Combatting SEO Misinterpretations. [15:52] - Personal Touch in Client Interactions. [26:48] - Adapting SEO to Rich Media in Search Results. [32:06] - Adaptations in the travel industry. It's having sincerity and it's actually having a human touch. - Dan Taylor, 14:40 Essentially that kind of battleground which we previously had in search is sort of being lost. Now it's understanding what the impact of that's going to be, whether or not it's going to be a major impact, minor impact, or if the impact overall is going to be redistributive. - Dan Taylor, 18:19 It's about trying to bring in what unique modifiers we can into the actual product pages themselves...So how can we create a differentiator? It was this concept we had called champion products. - Dan Taylor, 21:03 Resources Mentioned: Mirador Local Connect with Dan Taylor: Dan Taylor is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges. Having consulted and worked with companies like Cloudflare, Proton, and China Southern Airlines, Dan has been featured in the leading SEO publications, as well as spoken at a number of SEO and marketing conferences in Europe, North America, the Middle East, and online. Connect on LinkedIn: https://www.linkedin.com/in/danielrwtaylor/ Follow him on Twitter: https://twitter.com/taylordanrw Connect with Loren Baker: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

In this exciting podcast episode, we're diving into the world of eCommerce with Michael, a true expert in the field. From building a 7-figure business on Amazon during his teenage years to co-founding Engaging and becoming the CEO of SellCord, Michael's journey is nothing short of inspiring.Join us as we explore the roadmap to launching your Amazon brand on Walmart, gaining insights from Michael's wealth of experience. Whether you're an established Amazon seller or just starting out, this episode is packed with valuable information to help you thrive on Walmart's online marketplace.Don't miss this insightful conversation with Michael, where you'll get the inside scoop on launching your Amazon brand on Walmart. It's your roadmap to eCommerce success! Like, subscribe, and hit that notification bell to stay updated on Part II, where we'll delve even deeper into this exciting journey. Takeaways: Rich Media: Walmart offers a program called "Rich Media," which is equivalent to Amazon's A+ content. Sellers can use this program to enhance their product listings. Rich Media Hosting: Sellers need to use a content provider to host Rich Media content on Walmart, as Walmart does not allow direct hosting. Videos: Walmart allows sellers to upload their own videos, and there are multiple places within the listing where videos can be inserted. Variation SKU Costs: When using Rich Media, sellers generally pay per parent SKU and not for variations of that SKU. Market Expansion: Launching your brand on Walmart can be a valuable strategy for expanding your market beyond Amazon. Walmart's Approval: Being "Walmart approved" as a seller opens up opportunities for selling in physical Walmart stores, which can significantly boost your brand's visibility. Diversifying Product Assortment: Transitioning from Amazon to Walmart may require a broader product assortment, as Walmart's revenue potential for individual products may not be as high as Amazon's.Quote of the Show: The main thing you're going to want to follow with Walmart is to treat it with its own approach and its own guidelines and its own respect. So you could really be successful on the platform because there's so much opportunity. Links :Email me at michael@sellcord.com Sellcord.comhttps://www.linkedin.com/in/michael-lebhar/Offer: visit www.sellcord.co/legends and mention Amazon Legends to get a Free Comprehensive Audit + $500 Statement Credit off your onboarding.Want To Level Up Your Business? Register With Our SponsorsSellCord - your ultimate growth partner for conquering Walmart.com!  As a Walmart-approved partner agency, we specialize in launching and scaling brands on the marketplace as well as getting brands into Walmart stores. Over 400 brands and 100,000 products are under our expert management.Join the fastest-growing marketplace today and enjoy cost-effective solutions, from comprehensive full-service management to cutting-edge tools. Scale your brand seamlessly with SellCord.Sign up now!

Do you want to monetize your blog posts and increase their earning potential? In this episode, I will share the solution to optimize your blog posts with rich media, helping you enhance their discoverability and maximize your revenue. Get ready to unlock the secret to turning your blog into a profitable venture!

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience) Time Stamps: 0:00 - Introduction 3:08 - Marketing 101 8:17 - Rich Media Video Content/Nord's LinkedIn Success 14:13 - You need to have a plan 15:14 - The challenge of marketing budgets 19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers? 22:42 - Affiliated Distributors Success 26:00 - Laurie's Marketing Resources 29:41 - Are there any marketing successes that you're most proud of so far? 32:38 - The problems with going a 100% digital 35:41 - Nord's digital marketing expansion 39:04 - Data and reports are not the end all be all for everything 43:26 - Parting Insights Resources Mentioned: The Association of Strategic Marketing (https://www.lorman.com/ds/association-of-marketing) Social Media Today (https://www.socialmediatoday.com/) HubSpot Marketing Blog (https://blog.hubspot.com/marketing) Content Marketing Institute (https://contentmarketinginstitute.com/) Foremost Media Blog (https://www.foremostmedia.com/resources/blog) Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast).

Cześć! W związku z podpisaniem umowy konsorcyjnej przez warszawską hi GRUPĘ oraz Grupę Eura7 dzisiejszym gościem naszego CEO Łukasza Wołka będzie Marek Szabrański (CEO hi GRUPY). Oficjalne sformalizowanie współpracy to już kolejny etap kooperacji obu podmiotów i wynik wspólnych realizacji na rzecz wielu marek (m.in. Mosso, DAKO czy Edu Bears), o którym więcej możecie przeczytać TUTAJ. Marek Szabrański, jako człowiek będący w branży od 2008 roku, jest skarbnicą wiedzy marketingowej, toteż rozmowa Panów obejmie szerokie spektrum tematyczne. Będzie między innymi o zmianach w kwestii wydatków na reklamę internetową na przestrzeni ostatnich lat, o korzyściach prowadzenia kampanii w internecie i efektywności w przenoszeniu budżetu. Osoby zainteresowane tą tematyką dowiedzą się także o tzn. crawlerach, wskaźniku viewability czy różnicach dzielących rich media od mediów klasycznych oraz komunikację online i offline. Nie zabraknie również odwołań do pioniera nowoczesnego marketingu - Johna Wanamakera i raportów Publicis Groupe oraz IAB POLSKA.Zastanawialiście się kiedyś, dlaczego można powiedzieć, że żyjemy w przyszłości?Przy okazji zachęcamy do zapisów na listopadowy bezpłatny webinar „Jak znaleźć swoje UVP oraz wykorzystać je w content marketingu?”, który odbędzie się 24 listopada (czwartek) o godz. 10:00, a poprowadzi go dla Was nasz Head of PR and Content Marketing Maks Michalczak. Z tego odcinka dowiecie się: Na czym polega partnerstwo Grupy Eura7 z hi GRUPĄ?W czym specjalizuje się hi GRUPA?Jak na przestrzeni ostatnich lat zmieniły się wydatki na reklamę internetową?Czy internet jest medium policzalnym?Jakie korzyści wynikają z prowadzenia kampanii w internecie?Czym są crawlery?Na czym polega wskaźnik viewability?Czym się różnią rich media od mediów klasycznych?Co wpłynęło na zmianę komunikacji rich mediowej na przełomie lat?Czym jest efektywność w przenoszeniu budżetu?Na czym polega różnica w komunikacji online i offline?Czy media społecznościowe są przeznaczone dla wszystkich firm?Z czego wynika sukces w branży marketingowej?Na co pozwala firmie obecność w internecie?W jaki sposób zrobić badanie rynkowe, unikając dużych wydatków?Dołącz do grupy networkingowej podcastu Marketing ludzkim głosem:https://www.facebook.com/groups/MarketingLudzkimGlosem/

YouTube is one of the top websites for time spent. Instagram, Snapchat, and TikTok have some of the most engaged audiences because of their reliance on rich media content. Native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this hybrid session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and then you will join a panel discussion with video marketers and practitioners discussing their approach to developing high-quality content, executing campaigns, lessons learned and their recommendations for fellow marketers.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Tapping the Potential, Rich Media and You" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #370 ... so each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started; 00:01 — Our tools for review this week are; https://www.editmate.com/ https://www.videopeel.com/ https://www.google.com/photos/about/ 00:6— Our Technique this week is; "Tapping the Potential, Rich Media and You" 00:17— News and Show Review Topic -- "How to Create Affordable Videos" News -- "Apple Apple Apple" Appsumo Link for tools discussed -- appsumo.8odi.net/hdm Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We're even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitychannel.tv and don't forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to hospitaliltychannel.tv Thank You for the privilege of your time. Talk to you next week!

"How do you find Rich Media" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #363 ... so each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started; 00:01 — Our tools for review this week are; https://depositphotos.com/home.html https://stock.adobe.com/ https://www.audiohero.com/ https://soundraw.io/ 00:05— Our Technique this week is; "How do you find Rich Media" imagesanimationcharactersgraphicsvideosaudiomusicvoicelanguage360imagesvideospacial audioCopyright releases (commercial)purchased rightsself-created rights 00:21— News and Show Review "Getting Ready For Budget Season 2023" News -- Social Media Competitor Analysis: The Complete Guide https://moz.com/blog/social-media-competitor-analysis Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We're even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitychannel.tv and don't forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to hospitaliltychannel.tv Thank You for the privilege of your time. Talk to you next week!

John Nardone walks us through the offerings of the FlashTalking ad server and identity solution. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this episode if available at https://marketecture.tv/programs/flashtalking-john-nardone . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

You don't have to have crazy design skills to make a magazine that pops on the App Store. With MagCast, you're just a few clicks away from stunning branded content. Check it out at: https://geofff5--media-in-motion.thrivecart.com/magcast-app-membership (https://geofff5--media-in-motion.thrivecart.com/magcast-app-membership)

In the many decades since the advent of television, TV shows have prompted all sorts of commentary and critique. Some audiences rave over shows that others never quite get into. Parents perpetually worry about their children's TV consumption and generational, once-in-a-lifetime events glue many to the silver screen. But, perhaps because of their relative recency in human history, TV shows are rarely discussed or lauded to the same degree as literature, cinema and other narrative forms. How do we juxtapose our private consumption with our public dismissal? What thoughts and feelings do TV shows elicit in us as viewers? How is television a unique medium for stories and other communication?

"Being Seen, Leading visually in OTT and Rich Media" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #301 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; https://brandzooka.com/ https://found.ee/ https://www.youtube.com/intl/en_us/ads/ 00:06— Our Technique this week is; "Being Seen, Leading visually in OTT and Rich Media" 00:18 — News and Show Revie CoHosts Dean Schmit Adele Gutman Show Notes 00:01 -- How really different is marketing in EU -vs- US 00:37 -- staff retention and surveys 01:14 -- the polarity of need of accommodations verses experience driven stays01:44 -- 02:14 -- Show end 5 things hotels should ask of their CVB     https://www.hotelmanagement.net/operate/5-things-to-ask-from-a-cvb Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Zac is the CEO and founder of ZRich Media - a full-service E-Commerce Agency for Direct to Consumer Marketing that he started during his sophomore year in college.  While achieving his Bachelor's degree in Psychology, Zac started his business without fully knowing exactly how to perform the services he was being paid for. He started by hiring experts in the Marketing space and learned from them how to perform certain services and build his business. ZRich Media mainly focuses on building sales funnels as well as social media management and their dream customer is someone already spending money on ads, but wishing they could convert better.  Support this podcast

Welcome Trent Erwin to the PlaidPixel podcast. On this episode we discuss the importance of brand storytelling, tips & tricks of creating content & how to pick the perfect social platform for your demographic & company goals. Find Trent on Social & show him some love: Instagram: @ trent_erwin Website: mediabyerwin.com *** Show Notes *** Favorite book: Thirst by Scott Harrison - https://www.charitywater.org/thirst Favorite photo app: Lightroom (Adobe)

What is rich media and why is it instrumental in the end user experience? Sanjay Sarathy, VP Marketing of Cloudinary, talks rich media and how marketers can get better outcomes from developing a practical approach to their non-text media strategy. 2/3rd of the web is images, or non-text content. And the world of non-text content is evolving fast- what with video, voice, AR-VR etc. all vying to play starring roles in most marketing strategies today, and users themselves evolving how they interact and engage with these non-text formats at different stages of their buyer journey. What are the 4 key things we see brands that ‘get’ rich media are doing? Here’s a hint: 1. They do an optimal mix of video, audio, devices, UGC and studio etc. 2. They recognize that different channels require different forms of media 3. They are constantly iterating and improving and evolving both - media that performs as well as media that underperforms 4. Well before they reach the stage of defining technology and processes, they have figured out the personas and their priorities In Section 1, Sanjay Sarathy, David Raab, Anand Thanker and Chitra Iyer delve into the 7 most common questions’ marketers want answered about rich media: 1. What is rich media and how can it impact customer experience? 2. Can we automate the creation and delivery of variations of one really great rich media asset? 3. What are the performance implications of rich media and how can I balance engagement with the cost of content creation? 4. How can I move beyond relying on our own content and manage and scale user generated media and content safely and intelligently? 5. How should I optimize for all possible touchpoints and formats that rich media allows? What trade-offs should we make to help decide our rich media content creation and distribution strategy? 6. How impactful can using search optimised rich media be for brand discoverability 7. How do you quantify engagement to make a business case for rich media? Focus on o Usage metrics (time on page, conversion, sharing) o Performance metrics (is my page or app or content asset performing better than it did X months ago in terms of streaming speed, page load and all the things that ultimately improve engagement rates) Plus 8. Sanjay Sarathy shares Cloudinary’s own martech stack 9. David (who was recording from Germany) plays his AI drinking game (see the pic if you don’t believe us) Section 2: A New CDP Trend We take a look at what even David Raab has called a trend in the CDP space - the acquisitions of AI based predictive tools by CDP vendors in November. There were 3 in November to be precise, but its getting more common. Is it because marketers want predictive capability out of the box without additional integration; just another way for vendors to differentiate themselves in a confusing and crowded market; or is it about plugging the analytics gap between data organization and data activation at two ends of the customer data spectrum? We delve into why that may be and what is pushing CDP vendors to shore up their solutions in this direction. PS - the 3 Novemebr acquisitions were: - Amperity bought Custora - Manthan bought Rich Relevance and - Netcore bought Boxx.ai Please follow and review us on Spotify or iTunes! Thanks! podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

Don Twine is a Senior Digital Graphic Designer at Sinclair Broadcast Group, a leading media company and provider of local sports and news. Founded in 1986, the company boasts around 191 television stations, in 89 US markets, producing and delivering content via multiple platforms, including the digital environment. Don has more than 20 years of experience working in the design industry, so it's safe to say that he has seen many trends come and go. In this episode, we wanted to pick his brains on design advertising best practices, trends, and forecasts. Whether you are a designer, marketer, or a small business owner, below you can find some useful advice. The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Connect online at http://GlambitiousIAM.com and on social media @GlambitiousIAM

Keeping up with the Kontent  In this episode of The 4 am Report we welcome back Andrew Jenkins, social media mastermind and principal at Volterra Digital. In this week's episode we talk about something that keeps a lot of content marketers up at night. The struggle to keep pushing out content to one's audience.  It can be overwhelming and at times, seem to yield not-so-impressive results. Andrew wants listeners to know that the traditional way companies have been using blogs is a thing of the past. Gone are the days where you published 10 blogs in a month on 10 different topics.  Welcome to the rise of rich media - content that is reworked into several different bite-sized formats to meet the needs of the various channels of distribution. It may sound like this is a lot of work. But trust us, it's not.You just need to figure out a system that works for you and your team. No matter what size. Andrew's advice: so instead of doing your 10 blogs. Do 4.   Yes, blogs are still the cornerstone when it comes to reaching your target audience. But they can't do it alone.   From 1 blog, pull out a series of tips that you can release via instagram or twitter cards. Put together a 30 second closed caption graphic video giving an overview to the blog topic (short form video with text overlay rules right now). Pull out a few compelling quotes and combine that with relevant graphics and push those out over the month. What you're doing is creating a hub of content on one topic.  And you're reaching people via a wider array of channels. (Will likes to call this the ‘Kris Jenner-ing' of your content.  Think of all the content that's been spun and reworked from that one show. Get the headline, now?) This will save you time. And get you better engagement. And better conversion. Andrew also shares some tools he uses to further up the content creation efficiency. He often uses trylately.com's Social Post Autogenerator. It's a free tool where you enter in the url to your blog post and it basically comes up with various alternative titles, or pulls out a quote to act as a headline. The URL stays the same, but you've just used automation to repurpose that post and give it a lifespan of a few months. When it comes to video, we also discuss some great tools that make creating bite-sized, short form visuals simple. Some of Susan's favourites are: lumen5, animoto and biteable.   **** Subscribe on itunes

Yaochong Chen discusses Digital Asset Management for China For more information and transcripts, visit http://anotherdampodcast.com Questions? anotherdamblog@gmail.com   #digitalassetmanagement #podcast #interview #china #henrikdegyor #anotherdampodcast #chinamarket #businessinchina  #yaochongchen #managingrichmedia #richmedia

On this week's WBB Talk Show we are excited to feature two dynamic storytellers.Our first guest is Ebony McMorris. She is an award-winning journalist who currently serves as a national news correspondent for Rich Media, a subsidiary of Radio One and the CEO of Ynobe Global; a boutique PR and Marketing firm based in Washington DC.Our second guest is Traycee Gales. She is the creator of Gospel Access. Minister Traycee Gales is a celebrity faith and entertainment journalist who specializes in helping high profile individuals determine their life's purpose.

In this show I talk to David Neal, who is someone I met on now defunct #futurechat publishing chat. He has self-published the appBook Alice Winks and has quite a large amount of experience with Richer Media books, that is those books that contain more than just text and pictures. They can contain interactive elements (that is choices), videos and other graphical elements. The post Rich Media Books with David Neal appeared first on Begin Self-Publishing.

In this podcast we take a look at rich media developments. My guests were Ken Nugent, Business Development Manager, RTE Media Sales ( Digital ) and Graham Nolan, Head of Strategy at CKSK.   Among the items we discussed were:   The major rich media innovations that RTÉ Media Sales-Digital have developed across RTE's digital platforms (including a full-page takeover campaign for  Aviva ). Global examples of great rich media innovations / some of the rich media work CKSK have done for their global clients. We explored the value that rich delivers to creative agencies and brands today, versus the limitations of static digital advertising typically used in Ireland over the past 10 years. The challenge of how to  unlock creative possibilities as well as commercial e-commerce possibilities within rich media are also discussed. And we ask the question whether rich media may actually substitute the need to bring people to your website at all.    

The Social Network Show welcomes you to the first episode of The Spider Graham Series. Much has been said about getting to know your target audience by listening to social media conversations before using the channel to offer a product or service. But how do you accomplish that? Rob “Spider” Graham is a twenty-year veteran of digital media buying, selling, and production. He is CEO of Trainingcraft LLC, a company he founded to train and consult with publishers and advertisers with regard to digital advertising, marketing, and sales. In this interview, he shares highlights from Taking down Goliath: Digital marketing strategies for beating competitors with 100 times your spending power with you and Dr. J. The goal is to create opportunities to start conversations that are about your audience and not your brand by • carefully analyzing needs and interests that characterize your ideal or potential customers, you can search for conversations revolving around those topics. You might respond to blog posts with a comment or join a Twitter conversation in real time. • offering your audience unique or exclusive content or information • creating forums (blog, webinars, articles, etc.) that allow you to speak directly to the needs and interests of your prospects and customers • giving your prospects a forum where they can interact with you. Spider will return with Kevin M. Ryan, the co-author of Taking down Goliath: Digital marketing strategies for beating competitors with 100 times your spending power. Rob ‘Spider' Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com. Spider is an expert on many areas of digital advertising and marketing including interactive marketing, digital media sales, audience targeting and programmatic media selling and buying. Rob has over 20 years of experience designing and creating digital advertising and marketing materials-education and training products; he has spent 18 years as an adjunct University professor teaching over 100 digital media development, online marketing, media buying and ecommerce business courses at the University of Massachusetts, Harvard University and Emerson College; Rob has over 12 years online course development; he has been a speaker at over 100 different digital marketing conferences and venues ; he is experienced in Rich Media advertising and audience targeting; he is the Author of Advertising Interactively, Fishing From A Barrel, Going Native and Co-author of Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power. He has over 8 years as a monthly columnist for ClickZ.com covering Streaming and Rich Media technologies, Behavioral Targeting strategies and technologies and targeted media buying; and Rob is presently a columnist for BizJournals.com covering online business and digital marketing best practices for small businesses.  

The Social Network Show welcomes the Co-host of The Anything Digital Series, Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and his guest, Rob "Spider" Graham to the February 21, 2015 episode. Rob "Spider" Graham, Founder and CEO of Trainingcraft LLC and co-author of Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power, talks about the reality of digital marketing strategies in today's world. Rob starts out explaining the difference between digital and traditional marketing, the struggle with building an audience given the number of marketing channels there are; how social media has leveled the playing field; advantages and disadvantages of email marketing; and the top three things that small marketing companies need to do. Rob ‘Spider' Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com. Spider is an expert on many areas of digital advertising and marketing including interactive marketing, digital media sales, audience targeting and programmatic media selling and buying. Rob has over 20 years of experience designing and creating digital advertising and marketing materials-education and training products; he has spent 18 years as an adjunct University professor teaching over 100 digital media development, online marketing, media buying and ecommerce business courses at the University of Massachusetts, Harvard University and Emerson College; Rob has over 12 years online course development; he has been a speaker at over 100 different digital marketing conferences and venues ; he is experienced in Rich Media advertising and audience targeting; he is the Author of Advertising Interactively, Fishing From A Barrel, Going Native and Co-author of Taking Down Goliath. He has over 8 years as a monthly columnist for ClickZ.com covering Streaming and Rich Media technologies, Behavioral Targeting strategies and technologies and targeted media buying; and Rob is presently a columnist for BizJournals.com covering online business and digital marketing best practices for small businesses.

9 AM - Goofy texts; Keith Carradine vs David Carradine; Middle Eastern men caused a commotion on domestic flight; 9 year old flew by himself to Las Vegas without a ticket; Rich media mogul would pay for 3 more episodes of Breaking Bad; Wacky FL story.

Utilisation des solutions Inwicast pour la production des ressources pédagogiques rich media d’un MOOC Fabrice Mercier, Inwicast Modératrice : Isabelle Sueur

Minter Dialogue émission #76 - Cet entretien est avec Jerome Doncieux, co-President et fondateur de RelaxNews, spécialisé dans la conception et création de contenus loisirs rich médias. Avec parmi leurs clients des grands groupes dans les médias ainsi que des marques, RelaxNews est au coeur du sujet de "content marketing". Pour toute marque et marketing d'avenir, en particulier, il y a un vrai sujet.Entretemps, vous pouvez trouver les show notes sur minterdial.fr ou bien me suivre sur mon tweeto francophone @mdialFR, sinon, sur mon Tweeto anglais @mdial. Je blogue également en anglais sur minterdial.com.Bonne continuation.Et, si vous avez aimé cet entretien, merci de prendre quelques instants pour le noter sur iTunes!

Engaging with rich media—whether watching a movie, video chatting, or playing music—is one of the most prevalent and enjoyable things users do on their PCs. We cover design considerations for video/audio playback, share tips about common issues developers see, and present app options for advanced scenarios. Specifically we will spend time with X considerations for any app with video/audio playback, examining performance tips learn more about background audio support.

In this session we will provide an overview of the latest release of Windows Azure Media Services. With this set of video services built on top of Windows Azure, you can create and deliver rich media with a high-quality viewing experience on a global scale, to various platform and devices. We will introduce various client SDKs which can be used to consume Smooth Streaming content, and we will emphasize on how to build rich media applications on Windows 8 with HTML5 or XAML.

Rich-media peer review tools allow professors greater flexibility in their pedagogical methods. The outcome is increased student interaction and deeper rhetorical and critical engagement across curriculum. Join us as Critique^It co-founders, Ashley Bradford and Alexa Fleur, demonstrate the innovative social learning environment of Critique^It: > Text, audio, video feedback on text files and images > Effective document and course management > Real-time statistics > ADA/FERPA compliancy > Upcoming Rubric Tool.

Professor John Lee, Personal Chair of Digital Media, delivers his Inaugural Lecture "Learning Vicariously with Rich Media".Recorded on Monday 26 March 2012 at the Auditorium lecture theatre, Business School, The University of Edinburgh.Audio version.Listen to podcast

making off de la redoute 2012

Eric Blot est fondateur et PDG d'Awakit Groupe, une agence de communication et événements "rich media." J'ai pu rencontrer et travailler avec Eric et ses équipes lors que j'étais chez L'Oréal. Il est un vrai pro et allie bien une vision d'avenir avec les réalités et contraintes du terrain. Dans cet entretien, nous avons discuté des enjeux digitaux pour les entreprises françaises et quelques clés pour réussir.

The Do-Over, a popular LA party was yet again transplanted into the Miami setting for the occasion of the Winter Music Conference and popular hang out spot for the art scene, BAR, was the place to be. Djs such Rich Media and the Gas Lamp Killa took care of spinning the right tunes and I got to have a chat with Gas Lamp Killa about Do-Over as well as his favourite reggae artistes. I also caught up with Raul Sanchez, proprietor of BAR and curator at the Oh-Wow Gallery. Special guest of the night was the "Super Malfi" by art collective Friends With You, who was not available to be interviewed LOL.

Larry discusses Rich Media Advertising on Mobile Devices with Chhavi Upadhyay, COO and Co-founder of Vdopia Inc.,the fastest growing, venture-funded video and mobile advertising technology.

Science Communication panel at the first Fine International Conference on Gigapixel Imaging for Science, November 11-13 2010. Contact: http://gigapixelscience.org or Mary Jo Daines at mknelly@andrew.cmu.edu

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