Podcast appearances and mentions of wendy keller

Join us for the 580th episode of the Business Elevation Show, entitled 10x Your Impact, where I sit down with two remarkable leaders who are not only close friends but also valued members of my Elevation Collective—a community where wise, heartfelt leaders connect, support one another, and collaborate to contribute to a better world. Wendy Keller, a publishing powerhouse and messaging expert, has sold over 2,000 book deals worldwide, including multiple New York Times bestsellers. Through Keller Media, she helps visionaries connect with their ideal audiences and build powerful platforms through speaking, social media, and more. Gene Early, an entrepreneurial leader and co-founder of Genomic Health, Inc., brings a wealth of experience in developing talent, fostering trans-formative organisational cultures, and aligning values for impactful change. With a PhD in leadership and organisational development, Gene has worked with global startups and corporates, pioneering innovative approaches in leadership and NLP. Together, we will explore their unique perspectives on how to elevate your message, lead with purpose, and achieve extraordinary results. Whether you're an aspiring author, a leader in transition, or someone seeking to make a greater impact in your field, this conversation will be packed with actionable insights to help you 10x your contribution. Don't miss this powerful and heartfelt dialogue with friends and leaders who share a deep commitment to making a difference in the world.

Are you planning to write a non-fiction book? If so, how do you ensure it will attract agents and publishers as well as become an excellent client generator? My guest and friend Wendy Keller the founder of Keller Media is an award-winning former journalist, a respected literary agent, an author, speaker, and acclaimed book marketing consultant. She has personally taught over 20,000 authors how to get published; and over 8,500 people how to get started as paid, professional speakers. Wendy herself is the author of 31 traditionally published books under 9 pseudonyms and 11 self-published books. She has been a featured guest on 53 television programs and a guest on over 500 radio shows. Join us as explore how to plan and turn your book into a client generator. Wendy is also the creator and host of the highly acclaimed bookproposalwork-shop.com as well as kellermedia.com.

Are you planning to write a non-fiction book? If so, how do you ensure it will attract agents and publishers as well as become an excellent client generator? My guest and friend Wendy Keller the founder of Keller Media is an award-winning former journalist, a respected literary agent, an author, speaker, and acclaimed book marketing consultant. She has personally taught over 20,000 authors how to get published; and over 8,500 people how to get started as paid, professional speakers. Wendy herself is the author of 31 traditionally published books under 9 pseudonyms and 11 self-published books. She has been a featured guest on 53 television programs and a guest on over 500 radio shows. Join us as explore how to plan and turn your book into a client generator. Wendy is also the creator and host of the highly acclaimed bookproposalwork-shop.com as well as kellermedia.com.

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, a speaker, and an acclaimed book marketing consultant.Wendy is a prominent advocate for authors taking a vibrant, active role in promoting their work.Keller Media is a literary agency that helps authors succeed by advising on cutting-edge marketing strategies, advanced book promotion practices, and the best-known use of media, social media, and paid speaking.In today's episode of Smashing the Plateau, you will learn how you can become a known expert so that you have a platform for your book.Wendy and I discuss:Her experience with book publishing, particularly for non-fiction books [02:30]The influx of young people in the business [04:04]How her business has become referral driven [05:10]How she helped someone through paid speaking [06:08]How to be a successful business author today [07:27]Strategies to leverage your business book [08:44]The importance of having a published book rather than self-publishing [11:16]How the consumers will find you [13:35]Learning to sell your expertise through writing a book [16:47]The power of proper marketing [15:43]Classifying which self-promoter you are [20:15]Her experience with community and being part of the community [22:53]Learn more about Wendy at https://kellermedia.comSubmit a Book Proposal here: https://kellermedia.com/queryThank you to Our Sponsors:The Smashing the Plateau CommunityCircle

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller won her first district-wide writing award in 4th grade and decided to become a writer. She became an award-winning journalist, working for other newspapers, magazines, and even PRNewswire. By age 26, when her first book released, she had already founded the company that would become Keller Media. Today, Wendy is the author of 31 published books under 9 names, plus dozens of self-published books. Join us as Wendy shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune!

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller won her first district-wide writing award in 4th grade and decided to become a writer. She became an award-winning journalist, working for other newspapers, magazines, and even PRNewswire. By age 26, when her first book released, she had already founded the company that would become Keller Media. Today, Wendy is the author of 31 published books under 9 names, plus dozens of self-published books. Join us as Wendy shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune!

On this episode of the Pub Date podcast the book broads are reunited with literary agent, book industry veteran, and all around book broad Wendy Keller. Listen in as we discuss the importance of having a solid platform, what authors should be doing before reaching out to an agent, and the things you should be mindful of as you grow your audience. Wendy's decades of experience has lead to her creating value beyond being an agent for her authors. She's also the author of 30+ books including Entrepreneur Magazine's Ultimate Guide to Platform Building, runs webinars to help you write a solid book proposal, and coaches authors to become well-paid speakers. Learn more about Wendy and her team by visiting www.kellermedia.com.

On this episode of the Pub Date podcast the book broads are reunited with literary agent, book industry veteran, and all around book broad Wendy Keller. Listen in as we discuss the importance of having a solid platform, what authors should be doing before reaching out to an agent, and the things you should be mindful of as you grow your audience. Wendy's decades of experience has lead to her creating value beyond being an agent for her authors. She's also the author of 30+ books including Entrepreneur Magazine's Ultimate Guide to Platform Building, runs webinars to help you write a solid book proposal, and coaches authors to become well-paid speakers. Learn more about Wendy and her team by visiting www.kellermedia.com.

Way back in episode 67 with Wendy Keller, Wendy referenced Paul Sokol, explaining that Paul is an expert at building funnels—essential for authors building their audience and contacts. Paul talks about this and lots more in this episode, including the new book he's working on.  Paul Sokol is an expert on automated experience design and the author of Infusionsoft Cookbook: Over 88 Recipes For Effective Use of Infusionsoft To Mitigate Your CRM Needs, Marketing Automation, Conducting Online Business Optimally. This book is extremely niche, but it was an important step for Paul in terms of building his business, getting speaking gigs, and gaining new opportunities.

Are you an aspiring author looking to get your book published? In this episode, Wendy Keller, founder of Keller Media, joins Mitch Russo as they explore the process of being published and how Wendy has helped her clients benefit from becoming authors. Get to know Wendy’s background as she shares her journey from quitting as a journalist to have her first child to helping famous and newly minted authors publish over 1,700 books. Wendy talks about how she represents her clients and the importance of having a platform that distinguishes you from other authors. Tune in and learn how you can establish your true platform and become a marketable author that traditional publishers are looking for.Love the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you an aspiring author looking to get your book published? In this episode, Wendy Keller, founder of Keller Media, joins Mitch Russo as they explore the process of being published and how Wendy has helped her clients benefit from becoming authors. Get to know Wendy’s background as she shares her journey from quitting as a journalist to have her first child to helping famous and newly minted authors publish over 1,700 books. Wendy talks about how she represents her clients and the importance of having a platform that distinguishes you from other authors. Tune in and learn how you can establish your true platform and become a marketable author that traditional publishers are looking for. Love the show? Subscribe, rate, review, and share! Here’s How » Join Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Stacy sits down with Chief Talent Launcher and Senior Agent of Keller Media, Inc., Wendy Keller. The two discuss the benefits that a published book can have as a business leader and the ways in which it can be done most effectively. 

TO GET A REAL PUBLISHER, EVERY NONFICTION BOOK NEEDS A PROPOSAL. > CLICK HERE FOR INFORMATION ON THE WORKSHOP CLICK HERE FOR INFORMATION ON THE WORKSHOP CLICK HERE FOR INFORMATION ON THE WORKSHOP

To get a REAL Publisher to pick up your book, you have to have the right kind of proposal.  Find out how to write a powerful proposal from Wendy Keller that will get you and your book in front of the perfect publisher by CLICKING HERE NOW!

This week it's all about money and how we can get more of it. Learn tips and tricks and even how to write a book. This episode is worth more than you paid to listen to it. 1:45 A Funny Obituary 4:46 Money Tips 9:45 Wendy Keller on Self-Publishing 23:20 Retiring on a Cruise 27:06 Money Lies 34:25 Wrap Up

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She has sold nearly 2,000 rights deals worldwide including 16 New York Times Bestsellers and 9 international bestsellers. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine. What you’ll learn about in this episode: What an agent does Why you need an agent in order to get a deal with a publisher Being clear on your outcome before committing to writing a book What a platform is and why you need to build one if you want to write a book Working with a publisher vs. self publishing Different scenarios where self publishing might be your best option Strategies for success when considering writing a book Why you need something to differentiate yourself from everyone else The top things that you should be doing to build your platform How best to connect with Wendy: Website: kellermedia.com Book submission guidelines: kellermedia.com/submission-guidelines Webinars: kellermedia.com/webinars “Rent” Wendy’s brain: kellermedia.com/rent  

Wendy Keller helps people identify, develop and profit from their best content ideas. Her work has turned more than 1,500 people into published authors, including 17 New York Times best sellers; Wendy has trained and consulted about 8,500 emerging professional speakers, some of whom increased their speaking fees by 2,000%! In this episode, we discuss: Why expertise-based businesses need to build a platform What you need to do to be attractive to publishers How you can build a platform and grow your fan base even if you are running a single-person business The power of positive thinking when your life seems hopeless Wendy guides, consults, advises, agents and promotes smart people with good ideas. Her specialty is content that will improve the lives of others, specifically business, self-help and science. Wendy herself is the author of 31 traditionally published books including her newest release, “The Ultimate Guide to Platform Building” by Entrepreneur Press. In that book, she shows authors, speakers, consultants and small business people how to attract more attention and therefore more revenue. Learn more about Wendy at Facebook (https://www.facebook.com/KellerMediaInc) . (http://www.stitcher.com/podcast/smashing-the-plateau) Facebook Twitter LinkedIn 0Shares

As a leader who listens to this show you’ve likely often heard us speak about how leaders today cannot sit on their laurels. The world of business, leadership and particularly being an entrepreneur can be highly competitive particularly if you have not found a way to truly stand out. So how do you stand out from the crowd?Our guest on this episode is Wendy Keller, aside from her very impressive resume she an absolute powerhouse and a wonderful human being. Wendy Keller is the “Chief Talent Launcher” at Keller Media, Inc. in Los Angeles. Keller Media represents authors to top publishers, they book speakers into paid engagements, and help emerging authors, speakers, entrepreneurs and small business people to plan, build and establish a growing “platform”. A “platform” is a large, growing group of fans who like and trust you, your company or your message and want whatever you’ve got to say or sell. Keller Media has placed more than 1,500 deals worldwide, including 17 New York Times bestsellers and 9 international best sellers. Wendy started her first business at age 15 and got her first paid newspaper job as a 16-year-old college freshman. A former award- winning journalist, she also worked for PR Newswire, the Knight-Ridder newspaper chain and became the associate publisher of Los Angeles’ then-second-largest weekly Spanish newspaper. She founded Keller Media in 1989.Wendy Keller is the author of 31 of her own properly published books under 9 pseudonyms and a handful of self-published books. She’s been featured on lots of media from Dr. Phil to Dateline, Wall Street Journal to Parenting magazine, Chicago Tribune to New York Post, and hundreds of other interviews on radio, print, podcasts and television. In fact THE WORLD CONTAINS MORE THAN 4.6 MILLION COPIES OF KELLER MEDIA BOOKSHer most recent book is “The Ultimate Guide to Platform Building”, from Entrepreneur Press.Wendy is passionate about platform building! She speaks, teaches and trains and consults anyone who will stand still on how to exponentially grow their presence in their marketplace using customized, powerful platform building strategies. Please go to www.KellerMedia.com to discover how Keller Media may be able to help you.For the platform building book: www.KellerMedia.com/Platform-Book For training: www.KellerMedia.com/WebinarsTo Hire the Host Dov Baron: http://FullMontyLeadership.com See acast.com/privacy for privacy and opt-out information.

Good Morning, Onward Nation…I’m Stephen Woessner and welcome to Episode 600! Today’s episode is going to be a solocast — where I fly solo without a guest so that you and I have an opportunity to explore a topic with some real depth — and in the process — I can share practical and tactical steps — also with some real depth — that you can take and apply into your business right away to accelerate your business development with more leads and sales. And we are going to follow that exact recipe today. But before we do — I owe you a very big thank you. Seriously…episode 600!?! Seriously…it feels like yesterday when Scott McKain and I recorded Episode 1. And we have had the privilege and honor — that we take very seriously — of being able to serve business owners in 115 countries with our daily episodes. All of which is possible because of the questions YOU ask me, the feedback YOU send my way where you help us see what we are doing right — or — when YOU push us to go where we need to go in order to get better. So before we get into today’s lesson — I wanted you to know how much I appreciate you…and how I do not take for granted the generous gift that your time and attention represents. You make my team and I better every single day — so thank you, Onward Nation — thank you so very much. So now let’s shift our focus toward today’s lesson…and why I believe so strongly that business owners are going about selling the wrong way. To help illustrate that…let me share a couple of scenarios that I see happening inside the typical business. The owner is busy…so he or she doesn’t believe they have the time in their day to do “prospecting” so they hire a junior person, or several junior people, to run point and “get out there and kick up some prospects for us to sell to”. The owner rationalizes their decision by saying, “Well, if we are going to scale this business…then someone other than me needs to be able to sell what we do.” And the sales team does what they are asked to do. They research…they call…they follow up…they schedule appointments…and sometimes they make pitches. And sometimes…they even close a deal or two giving them confidence that the hard core sales process works…and it does from time to time…it just isn’t that efficient or cost effective. And you know what? That is exactly how I learned some extremely valuable sales skills early on in my career. One of my first positions inside an advertising agency when I was 21 years old was to go through the yellow pages (I know, cringe…the yellow pages!) and then cold call everyone in town…and then go meet with anyone who would listen. I learned a lot about persistence and tenacity…and we closed some business… but I wasn’t really that effective. So now let’s also consider another scenario…this time replacing the heaving lifting of hand-to-hand combat — that sometimes prospecting can become — with inbound digital tools designed to advertise and promote your business to a vast audience who doesn’t yet know you — where there is no context of relationship — but over time and if you invest the right budget — you will be able to win them over and they pick up the phone and call you…to become your next big client. But oftentimes…this is filled with marketing hyperbole because it is not that simple as launching a Facebook ad and connecting it to an email sales funnel…then voila — you have well prepared prospects who are desperate to become your next client. Logically, we know it takes more than one Google Adwords campaign, or one Facebook ad, or a retargeting campaign on AdRoll to earn the trust of your next client. Digital marketing is great — heck — Predictive ROI…my core business is a digital marketing agency…and we have worked hard to earn our chops in this space. Relying on a purely digital model is the wrong sales strategy for a business, too. Because…what I oftentimes find is that the business owners who are reluctant to get out and sell are the owners who are the most attracted to an inbound or digital marketing model for what should be a true sales strategy. So let’s set these two scenarios aside for a moment — and instead — I want you to consider the potential impact on your business if you and your team stopped the aimless prospecting — and paused your digital marketing budget budget — so you could take some time to get really clear on who you wanted to serve. Where you and your team sat down and made a list of your Dream 50 prospects — the companies you would most like to serve — but for whatever reason — you haven’t had an at bat just yet. And take it deeper that just saying… “Oh, we want to work for Harley Davidson!” Of course you do…and so do all of your competitors. Instead…you and your team need to get laser focused and say… “We want to develop a relationship with Sarah Jones at Harley Davidson because she is the type of business leader we most like to work with and for whom we can create the greatest impact.” And then instead of unleashing your junior salespeople or a digital armada on Sarah Jones and your other 49 Dream prospects…you first reached out to Sarah personally to begin building a relationship. But not a cold call. Instead, you will be seeking to build a relationship that is architected to remove all of the friction and uncomfortableness that can sometimes creep into the sales process. You will make Sarah feel valued…and most importantly…she no longer felt like a prospect. Wouldn’t that be rock solid awesome for Sarah and for you? And the sales process I just described…is what I call The Trojan Horse of Sales…and it has the potential to change the game for you and your business. The legend of the Trojan Horse comes from the story of the Trojan War between the Greeks and Troy chronicled in the Odyssey written by Homer near the end of the 8th century BC. The story – which could be fact or fiction – is a great illustration of strategy and subterfuge. According to the legend, the Trojan War ended in a stalemate because Greece was unable to devise a strategy to circumvent the city walls of Troy. The 10-year battle ended and the Greek army made what looked to be a retreat to their homeland. The Trojan army investigated and found the beach abandoned. The Greek armada was gone and a large wooden horse was all that remained on the desolate shore. The Trojans believed the Greeks had left the horse as a peace offering. They gleefully accepted the offering and pulled the horse from the beach, past their impenetrable city gates, into the city square, and began to celebrate their victory over the Greeks. However, a little due diligence by the Trojans would have been prudent. Perhaps they would have found the Greek strike force tucked quietly inside the horse. The Greeks seized their opportunity late that night when they snuck quietly out of the horse and opened the city gates so the balance of their army could enter unencumbered. The Greeks proceeded to sack the city. The story gave birth to the expression “Beware a Greek bearing gifts.” The business development strategy for your company, if executed properly, will work in a similar way. For example, a typical salesperson may have their access to a decision maker within a dream prospect’s company — like Sarah Jones in our example — blocked by a “gatekeeper.” Any sort of sales opportunity is thwarted and the salesperson may be forced to move on to her next prospect. However, what if you happen to be the host of a top-rated podcast — or a YouTube channel — or a popular blog with a lot of subscribers — and you are getting in touch with Sarah Jones — one of your Dream Prospects — because you would like to interview her about her journey, her secrets to success, and the wisdom she could share with others in her industry or the broader business community? Well now, you just changed the entire game, didn’t you? Your podcast — video interview — or article for your blog — just increased the probability of a one-on-one, private, 60-minute conversation with your ideal prospect. But how did your podcast give you this “All Access Pass?” Your podcast changed the game because you are no longer perceived as a business owner looking for a new account. You are now perceived as a journalist and your show is a media channel – a conduit – to an audience the guests on your show want to reach and influence. It’s as simple as letting the decision maker at your dream prospect wheel the horse past the company’s gatekeeper – and park it right in the center of the C-suite. You now have an opportunity to dazzle your dream prospect with your brilliance and intimate industry and company knowledge during the interview. Your podcast has done its job. Now it’s time for you to do yours. Sell to Sarah! And your sales strategy should be a blend of traditional sales tactics like scheduling appointments, making presentations, providing proposals, evaluating your sales team’s workflow in your CRM, and so forth — AND — employing some digital marketing tools, too. So after your interviews with your Dream prospects, you share the insights and wisdom collected from your guests through research guides, eBooks, webinars, and tag your guests in social media so they can feel the love — and — the appreciation you have for their contribution to your community. My Predictive ROI team and I call this process creating “Cornerstone Content” and it plays a vital role in the long term success of your Trojan Horse of Sales strategy. So whether you are comfortable writing articles, recording audio, or being in front of a camera — you should…without a doubt…interview each of your Dream 50 prospects with the result outcome being “Cornerstone Content” that you can share to build your platform — AND — relationships you can build, nurture, and cultivate over time so your Dream 50 prospects truly KNOW you…they truly LIKE you…and most importantly…they TRUST you. And all the while…you are also sharing your message publicly through your platform…and then an interesting thing begins to happen. You — yes, YOU as the business owner become known — you begin receiving invitations to be a guest on podcasts, you get quoted in the media, perhaps an agent or publisher approaches you to write a book, you are asked to speak at an industry conference, and on and on. All of this content forms the foundation of your thought leadership — and it is thought leadership — true thought leadership in today’s world of biz dev that separates the progressive market leading companies from the wannabes. In a future solocast — I will share some specific strategies and recipes you can use to create cornerstone content as well as how you can plug it into your Trojan Horse of Sales strategy. But for today…I want you see how the sales process in your business likely needs to change — and how if you put a Trojan Horse of Sales out in front of your business — and get clarity around your Dream 50 prospects — how you will improve your entire sales pipeline from end to end. I wanted to get you thinking about that. To take that thought process even further…I am going to share a story of how the strategy of the Trojan Horse of Sales changed every aspect of biz dev for my core business, Predictive ROI — and in the process — took us to a completely different level. It was a quiet Sunday afternoon in the middle of May 2015. I was sitting at my dining room table looking out the front window at my daughter and her friends having fun at our neighborhood playground. All was well outside – but not inside. I was under a great deal of stress. We had a just lost a major client. And although every business experiences this pain from time to time, what made this particular loss so painful was that we were overstaffed. The loss in revenue made our reality even more excruciating. I had purchased the domain name OnwardNation.com about 12 months earlier but had no idea why. No strategy; I just felt compelled to make the purchase. Funny how God whispers the seeds of inspiration into your ear sometimes and then just lets them sit until He is ready for them to germinate into some remarkable. That Sunday must have been germination day. As I sat there at my dining room table, I remembered the OnwardNation.com purchase and made the decision that we would create and launch a daily podcast using that name. Next, I crafted an enthusiastic, optimistic email explaining that Onward Nation was the solution we’d been seeking to turn Predictive ROI lead gen and sales activity around (mind you, I had zero strategy, only unbridled optimism). In the email I set an aggressive launch date of June 15th. I closed the lid to my Mac Book, and somehow felt good about the decision (or chaos) that I had just initiated. Why chaos, you ask? Well, I should probably share that the decision to create and launch a podcast in 30 days was made in complete and utter ignorance. I knew nothing about creating or launching a podcast. Sure, I had been a guest on a couple of podcasts such as EOFire with John Lee Dumas and ReLaunch with Joel Boggess. So I knew how to put on a headset and open Skype, which comprised my entire body of knowledge in the podcast world up to that point. Now let’s fast forward to launch day, Monday, June 15th. Remarkably, we launched on schedule and the first day of Onward Nation ran smoothly. We aired three episodes on launch day: Episode 1 with Scott McKain, Episode 2 with 10-time New York Times best selling author Don Yaeger, and Episode 3 with real estate mogul Stacey Alcorn. All three guests are rock stars and Onward Nation was off and running. Several weeks later, I attended my Agency Management Institute mastermind group. By then, Onward Nation had aired 47 episodes, daily downloads were steadily increasing, and we had scored top rankings in iTunes. I was feeling proud about our accomplishments. We had gone from zero to 60 in about 3.5 seconds. Not bad. But we were missing a vital outcome: Revenue! My mastermind group – all exceptional agency owners from across the country – asked me how I was going to make money from Onward Nation. Excellent question, but I had no idea of the answer. “I don’t know,” I said. “But we will figure it out.” Then providence set in. Two of our Onward Nation guests got in touch with me and asked, “Hey, could you do that for me?” “Do what for you?” I asked. “Build me a podcast!” they said. Like any enthusiastic entrepreneur in need of revenue, I said…achem…“Yes, we can!” So my team and I stripped out the branding and content from the Onward Nation system and replaced everything with our client’s branding, episodes, content – and voila! We launched two more podcasts and earned $26,000 for our effort. Rock solid awesome! Now, a smart businessperson would have said, “Hey, we might be onto something here. This could be worth pursuing.” But I didn’t say that. Instead, I returned to thinking about how we were overstaffed and needed to grow revenue. Ironic, isn’t it? I often say that if God wants me to get the message, He needs to take out a billboard or hit me over the head with the brick. Subtlety is lost on me. In late October, one of those clients (Drew McLellan, host of the Build a Better Agency podcast) said to me, “The podcast you built for me is awesome. And Onward Nation is awesome. Why in the world are you not building more of these?” In my brilliance, I said, “For who?” Drew rolled is eyes and said, “There have to be more Onward Nation guests who would love to have a podcast of their own!” He took the lesson he was teaching me deeper, adding, “Look, here’s what you do. You create a Silver, Gold, and Platinum Elite package…you charge this much, this much, and this much, and get out there and sell them to guests.” Brilliant! My team and I immediately got to work creating the packages Drew had recommended. And then providence struck a second time. On November 17, 2015 — I interviewed Wendy Keller, literary agent extraordinaire, for Episode 106 of Onward Nation. The conversation started out lovely – just what I had envisioned. Then, suddenly, I felt like I’d been punched in the stomach and the air knocked right out of me. Wendy told her emotional and devastating story about the tragic car accident that she and her husband, along with their two children were in while on vacation in Europe. Her children were killed, she was critically injured, and her life was changed in an instant. My legs felt weak. In shock, I didn’t know what to say. Wendy had to be the strongest person I’d ever met. After continuing for a few minutes, she paused and gave me a moment to catch my breath. Then we continued the interview. I was captivated by Wendy’s courage, her commitment, and her resolve. What could stop this woman? When we finished the interview she turned the tables on me, asking about Onward Nation. Why was I doing it? What was the end game? I told her I was planning to write a book that distilled all the wisdom collected during the episodes of the podcast. I could practically feel her smile on the other end of our Skype connection. And then she asked me a life-altering question: “Hmm… Why don’t you write a book about how business owners can use podcasting to grow revenue and their business? That’s where the real opportunity is for a book.” Bam. Providence! Quick side note…Wendy is the one who gave me the idea and push to write Profitable Podcasting…which we released a few short weeks ago…and it became a #1 New Release on Amazon.com in just 18 hours and is currently rolling out to retail stores. So…back to the story…following the interview with Wendy, my Predictive ROI team made it a vital priority to accelerate the sales of our newly minted Silver, Gold, and Platinum Elite packages. We were on a mission to create a bone fide monetization strategy. Our goal was to grow revenue, and at the same time, create a compelling proof of concept for the system that would eventually become this book. We grew podcast-related revenue to $223,000 between November 17 and December 31, 2015 and built a sales pipeline of $380,000 during Q1 2016. We scaled our production and sales teams and created step-by-step documentation of our system. And now we predict $2 million in podcast-related revenue during the next 12 months. We accomplished this thanks in part to several amazing mentors who stepped into our path. We listened to them, and we did exactly what they recommended — and — we put the Trojan Horse of Sales to work and built a complete business development system around the entire process. But your story of growing your business, expanding your platform, and building a nation of true fans can be just as amazing if you put the right sales strategy to work for you. So in my next solocast…I will take this lesson deeper with more of the “How to” — but for now — I encourage you to take some time to consider the “Why” and how the game would change for you and your business if you were open to the possibilities of what the next level of biz dev may hold. In the coming weeks, I will share our full blueprints or “recipes” for success with you. I will share each and every step we took along the way in complete transparency. Not a single step will be hidden from you. It will all be here, in plain sight. So before we go…before we close out and I say goodbye…I just wanted to say thank you again. Thank you for listening…thank you for making Onward Nation what you listen to and study. Thank you for making Onward Nation part of your daily routine — please know — I am grateful for your time and I encourage you to drop me a line at stephen@onwardnation.com if you ever have any questions, concerns, or feedback on how we can get better. Let me know what you think of the show — thumbs up or thumbs down. I want to know because that is the only way we can get better. Until tomorrow — onward with gusto!

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller won her first district-wide writing award in 4th grade and decided to become a writer. She became an award-winning journalist, working for other newspapers, magazines, and even PRNewswire. By age 26, when her first book released, she had already founded the company that would become Keller Media. Today, Wendy is the author of 31 published books under 9 names, plus dozens of self-published books. Join us as Wendy shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune!

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller won her first district-wide writing award in 4th grade and decided to become a writer. She became an award-winning journalist, working for other newspapers, magazines, and even PRNewswire. By age 26, when her first book released, she had already founded the company that would become Keller Media. Today, Wendy is the author of 31 published books under 9 names, plus dozens of self-published books. Join us as Wendy shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune!

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller won her first district-wide writing award in 4th grade and decided to become a writer. She became an award-winning journalist, working for other newspapers, magazines, and even PRNewswire. By age 26, when her first book released, she had already founded the company that would become Keller Media. Today, Wendy is the author of 31 published books under 9 names, plus dozens of self-published books. Join us as Wendy shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune!

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation – I’m Stephen Woessner and welcome to Episode 460 – this week’s solocast where I will share the specific step-by-step recipe for how to get a sponsor for your podcast, a lesson that I learned directly from one of today’s leading authorities on the topic of sponsorships. Her name is Linda Hollander, and she is off-the-charts amazing. I’m telling you – the lesson in this solocast is going to help you monetize your podcast in new ways – or – if you already have sponsors – it may give you some new insights so you can sell your sponsorships upwards of $100,000 per year.   Before we get to today’s lesson…I want to thank you.   Thank you for being here – thank you for all of your support – thank you for all of your daily encouragement – thank you for all of the wonderful emails sharing what you like about the show – and just as important – sharing how my team and I can get better – how we can deliver even more value to you and your teammates. I appreciate the emails, the tweets, the Facebook posts, and all of the connection requests on LinkedIn. I want you to know how much you mean to me – how much you and what you share with us energize my team and me. You and your feedback is the lifeblood of the show and so before we dive into today’s lesson – I want you to know how much I deeply appreciate you taking some of your precise 86,400 seconds you were blessed enough to receive today – and sharing your time – your most precious asset – and deciding to share it with me. And because time is the most precious asset for all of us – I have invested my time in building a lesson for you today that will add value in potentially many areas of your business. But I will say – despite the value this lesson will provide you – it may make you uncomfortable. You may feel put on the spot. As you consider the potential of executing on the ideas I share with you this morning – you may immediately begin to talk yourself out of the opportunity. You may second-guess yourself. You may feel that you and your business are not worthy of such lofty goals. So as we move through the lesson…as I share with you the practical and tactical of what you need to do when you work to attract a sponsor for your podcast…and you start to second-guess yourself…and begin to feel that your show or your business is not at that right level…I want you to remember the wise words of Marianne Williamson when she said… But…how do I know this to be true? Because Onward Nation, Marianne’s words struck me to the core the first time I read them. I was hit hard. I knew she was speaking to me and other people who felt the same way as me. In three simple sentences – she beautifully addressed head on the biggest obstacle of success that was blocking my path. So now, instead of praying and focusing on opportunity to come my way…I have shifted the context to be more in-line with being ready to accept the abundance – to be okay in becoming the person I need to become to be the best steward possible – to be open and let the light shine in to cast out the darkness – so that I can see my full destiny unfold. I am sharing all of this with you, in full transparency, so you have an opportunity to get your mindset right – to know you are worthy – that you are ready – that you can be more – that your business is ready for that next level – that your podcast is ready for a sponsorship – and that you are ready to apply all you learn here today. And that I know the points where today’s lesson about attracting sponsorships will make you feel uncomfortable because I have been there. I have felt the uneasiness of “not being ready” first hand. But I am telling you, Onward Nation – if you apply what I share with your this morning, you will push past the fear and leap onward to that next level. For example, when my Predictive ROI team and I launched Onward Nation in June of 2015…some of the first questions from people closest to us had nothing to do with the tactical of how we were able to build the show from scratch and launch it in less than 30-days…or…how we were able to soar to the top of iTunes within just a few short weeks. Nope. Oftentimes, one of the very first questions I received from those closest to me was… “When are you going to sell a sponsorship?” This was a frequently asked question because having a sponsor was an outward sign of success – of legitimacy – that we had made it – that we were on our way to doing something special. But here’s the truth, Onward Nation. The thought of selling a sponsorship early on terrified me. I was afraid of the rejection. I was afraid of sharing what might seem like small numbers for a new show. I didn’t want to waste my time or the time of the prospective sponsors. I was afraid of being embarrassed during the process. And the list goes on and on. But ultimately, I didn’t feel that this show – a couple of years ago – was worthy of a paid sponsorship. But there was something else – and potentially even more paralyzing. I had no idea what to do – I didn’t know the first thing to attracting let alone selling a sponsorship for our podcast. I knew zero. In fact, to say that I knew zero was to give me a compliment – I knew less than zero. So my lack of knowledge – and my emotional insecurity around the topic of sponsorship – caused me to answer those initial questions on the topic as the opportunity of sponsorships didn’t matter as a revenue stream because we were focused on building the core business, which was true…but only a half truth. Here’s what I have learned in the over two years of hard work since that time.   Sponsorships matter.   Sponsorships of course matter from the perspective of revenue – but this is the less important compared to the credibility and cache that a sponsor can bring to your show. For example, let’s say you’re considering listening to Onward Nation for the first time…and you see an ad for… “Onward Nation with Stephen Woessner.” Versus if you happened to hear… “Onward Nation with Stephen Woessner, brought to you by Bank of America.” Which one sounds more credible? Exactly! The opportunity of having a Bank of America or some other large brand connected to your brand provides you with some degree of transference of their credibility over to you and your brand. So, I knew that I needed to figure out the strategy behind sponsorship as a way to take Onward Nation to that next level. But I had no idea where to start. And then – as is the case often in life – I got the push that I needed in order to make the change that I needed to make. AMACOM, my publisher for my book being released in mid-September entitled “Profitable Podcasting,” asked me to write a chapter that provided insights into how to attract and sell a sponsorship for a podcast. “I’m sorry, what was that?” is how I initially felt. Gulp. I had no idea how I would provide value in an area where I had not developed mastery. However, instead of letting the fear of the assignment linger, I quickly told myself that the recipe that would result from the assignment would give me with another example to share how a podcast could be used as a tool to collect the primary research needed so the chapter — a book chapter outside of my expertise — could be done and done efficiently. And in full transparency, doing the research, filled in a skills gap for me so I know have what I need in order to close a big sponsorship deal on behalf of Onward Nation. I will share the news toward the end of this year — but oh my — it’s exciting to think about. Game changing. So, for today’s lesson, I will share the full sponsorship recipe with you. What I learned along the way, from whom I had the honor of learning, and how you can take and apply the same knowledge to attract the right sponsor for your podcast. Okay…so how did I do the research? In order to write a great chapter for the book, I knew that I needed to interview the right expert. So my first call was to Wendy Keller, my exceptional literary agent and great friend. She orbits the distant moon of awesome – she is otherworldly. Yes, I’m kind of a big fan. When I shared my challenge with Wendy, she quickly said to me, “Oh, I know exactly who you should interview for the chapter.” BA-BAM. And that’s another reason why you need the right inner circle, Onward Nation. Why you need to surround yourself with the right experts, the right mentors, and friends who are moving at the same pace and tempo you want to be moving at. Five minutes later, Wendy had connected me with Linda Hollander, one of today’s leading authorities on the topic of sponsorships. Both Inc. Magazine and Entrepreneur Magazine have featured Linda as the industry leader in how to sell corporate sponsorships. Linda has over 20-years of experience as a business owner. Her clients and sponsors include Microsoft, FedEx, Citibank, Mattel, Bank of America, Marriott, Health Net, American Airlines, IBM, and Wal-Mart. Her client list reads like a “Who’s Who” in corporate sponsorship. Just go to www.sponsorconcierge.com to find Linda. Wendy suggested I interview Linda then transcribe the interview and turn it into a chapter for the book. Brilliant. I followed Wendy’s blueprint — interviewed Linda — and viola — Chapter 16 with deep expertise from one of the industry’s leading experts on the topic was done. And I was a heck of a lot smarter after having learned directly from Linda. Rock solid awesome!! But in order for that to happen – I had to set my fear and ego aside and focus on the assignment – and let go of the fact that I didn’t know something about the world of podcasting. I am taking you so deep behind the green curtain here because I want you to see – everyone deals with fear – everyone has obstacles – everyone is uncomfortable from time-to-time in their business – everyone deals with the imposter syndrome. Everyone. But the true measure of greatness – is whether you will let it paralyze you – or – will you push past it and walk toward your destiny. I believe in you, Onward Nation. You are just one phone call or one interview with an expert away from finding that missing piece that will ignite your business to the next level. Have the guts to make the calls, Onward Nation. Get out there and leverage your podcast as a tool for collecting primary research from top experts — even if your expertise lies outside the area being researched. The interviews you conduct will provide your podcast listeners and true fans with exceptional value, just as Linda did for you. And the transcripts of your interviews can be converted into chapters for your book. So here we go…let’s dig in to learn how to master a new skill…the skill of attracting the right sponsor for your podcast…a sponsor who can provide financial resources to support your show…but more importantly…a sponsor who can lend their brand to you…and in doing so…provide you and your show with additional credibility. So you can get the full context of what I learned from Linda, I am going to share the specific questions I asked Linda – so you can model them – revise them – and then use them when you interview your industry experts. So here we go… For my first question, I asked Linda… “Please take us back to the beginning and your first event so business owners reading this can have the full context of what you have accomplished.” I asked Linda this for two reasons: 1) it is an easy, soft question that helps develop rapport at the beginning of a conversation when two people are just learning about one another. It would be inappropriate if I asked Linda to share all of her deepest and most valuable sponsorship strategies as the first question. That would be way too abrupt. So focus on building some rapport first. And 2) because I always wanted to know Linda’s backstory because it is wonderful context to know that she came from nothing – and yet – she pushed herself to be more – and despite the odds and the fear – she was successful in securing Bank of America as her first sponsor. She is amazing. So in Linda’s words… She had the privilege of working with some great top tier sponsors but it wasn’t always that way. Many of her clients early on in her business were women so she wanted to start the Women’s Small Business Expo to deliver even more value to clients. But she needed sponsors because putting on an event is cash intensive. Ultimately, her first sponsors were Bank of America, Wal-Mart, and IBM. She had never done an event in her life. She had no idea how to do an event. She had no experience. She had no following. She had her parents on her email list. She put her brother-in-law on her email list, too. They weren’t going to tell her no. If she could have put her cat on there, she would have done that. But despite how she started out, she was able to attract several top tier sponsors. And when her event attendees came, they would ask Linda, “How the heck are you getting these sponsors? We thought you had to be a big company and have all this experience and track record,” and Linda said, “Absolutely no.” Then Linda knew there was a need in the marketplace for training business owners how to attract sponsors. She lost a lot of time and money when she first started to learn the sponsorship game. It took her six months to get my first proposal together and she lost $75,000 in the process. Linda told me, Onward Nation that it was painful, it was excruciating. Some people wouldn’t even talk to her because she was a micro-business. But, there were also people who said to Linda, “You know what? I’ll talk to you. I’ll help you.” Then she said to herself, “When I learn this stuff, I’m going to teach other business owners how to do it.” Amazing backstory don’t you think, Onward Nation? Does that help push some of the fear or apprehension aside for you? She started with nothing – no following – nothing – and she went out and did it anyway. She is rock solid awesome. Okay, let’s press on. Next I asked, Linda… “Let’s start off with some definitions. When we hear “sponsor” that could mean different things depending upon someone’s business model. What does sponsorship mean, what does a sponsor want to sponsor, are they programs, events, or businesses?” Linda shared that the definition of sponsorship is “Connecting a company with people who can buy things.” If you know people who can buy stuff, then you can get sponsors. Linda wants you to know that it is a lot simpler than what most business owners think. In fact…here’s what is “sponsorable.” If you have a business — that could be sponsored. If you host a radio show If you host a podcast If you host a television show or YouTube channel, or a blog All of that can be sponsored. And of course, if you host events like Linda, you can get sponsors because sponsors love live events. If you’re a speaker or an author, you can get sponsored, because as a speaker and an author you have access to an audience — a fanbase of people — who know your work and know your book, and as a speaker you command the platform. Companies don’t have people who can speak, who can command a platform, or capture the attention of an audience. So that is a huge advantage for you, Onward Nation! At this point in my interview with Linda – I started feeling excited and actually really confident. And the fear, you might ask? What fear? HA! Linda had me so completely energized by the possibilities I was learning from her! Next I wanted to learn about the pitfalls – the common mistakes business owners make when they head down the sponsorship path so you, Onward Nation – and me – could try to avoid the same $75,000 mistakes Linda had experienced. So I asked Linda… “What are some of the biggest mistakes you see business owners making time and time again as they pursue sponsorships?” She let me know there are a few mistakes to be weary of, and she’s made all of them, so the lessons she could share were directly from her hands-on experience. The first mistake is, believe it or not, is not asking for enough money. What?!? I thought to myself! Linda went on to explain that asking for too little money can hurt a business owner because they are, in effect, telling a sponsor they don’t have anything of value to offer. Linda often gets calls from business owners who are trying to sell their $500 sponsor package. They’re going to be presenting to a busy, stressed-out person inside a company, and if they see a sponsor package priced at $500, they’re going to think the business owner doesn’t have anything of value. In the sponsorship process, you have what’s called your “Champion,” and this is the person within the sponsoring company who loves you, but they have to sell you and your program to their colleagues, their team, and their boss, and maybe the people working under them to get it approved. Onward Nation, your pricing strategy needs to communicate value in order for them to do that. For most of Linda’s clients, what she sees them typically win is between $10,000 and $100,000 in annual sponsor fees. If you do an event, if you have a podcast, or something else that is episode-to-episode, bundle everything together for the year and sell an annual sponsorship because you’re going to be more successful in properly positioning yourself with sponsors. The second mistake business owners make is not using an industry standard proposal. According to Linda, your sponsor proposal is one of the most important but least understood documents. You have to use an industry standard format or you will not get funded. Your proposal must look amazing and have the right compelling benefits. So to recap, Onward Nation – the two biggest mistakes you need to avoid are asking for too little money and not having a good proposal. Okay, I was really intrigued by what Linda was teaching me, and I knew that in order for the lessons to have the most value to you and to the readers of my book, Linda and I needed to drill in deeper on the topic of sponsorships for podcasting. So I asked Linda… “Let’s say you’re a podcaster. Sounds like you would try to sell an annual sponsorship of your show instead of weekly episodes, but you would also package in your entire platform including social media, email lists, webinars, events, etc., right?” In Linda’s opinion, yes, you want them to sponsor your entire brand — not a single show. It took Linda a while to figure this out because at first she started to have sponsors for her events and then thought, “Wait a minute, I’ve got a whole brand here.” When she had them sponsor her brand, she made a whole lot more money. Instead of a business owner saying, “I’m a podcaster,” you should brand yourself as a “media company” who does podcasting because sponsors are not quite in love with podcasting yet. It’s still new. It’s still cutting edge. But if you say you’re a media company, Onward Nation then their ears are going to perk up. Then they’re going to be interested. Talk about your podcast, but then talk about the other things you do such as, email blasts, social media, maybe even YouTube. Talk about all of the touch points you have. Then Linda took me back to the definition of sponsorship; “Connecting a company to people who buy things.” Onward Nation, you need to tell your prospective sponsors how you can connect them to people who could but their stuff. At this point in the learning from Linda, I was feeling really confident about the steps, the process, the upside, and the mistakes that needed to be avoided in order to save time and cash. Then I had another spark of fear – but in full transparency – it was probably more ego than fear – when I had the thought, “Wait a minute…if I sell a sponsorship for Onward Nation to a Bank of America, for example, doesn’t that diminish our own brand in some way?” So, I took the opportunity to ask Linda because I figured if I was thinking it – and could potentially turn that into a roadblock – then maybe other business owners would be asking themselves the same question. The best way to push that aside was to ask the expert. So Linda… “Do I diminish my own brand if I go get a sponsor?” And she put my mind at ease by letting me know that she is asked that question a lot because as business owners, we want to be independent, we don’t want to have a company influence what we’re going to say, and we don’t want the appearance that we’re biased. Linda has never had a sponsor try to influence her content in 16-years of doing this. And if they ever did, she would just say, “Hey, that’s not part of the program.” Onward Nation, you design your program — the sponsor writes the check — that’s what goes on with sponsorships. Also, the promotion of your sponsor does not have to be outlandish or in your face. The promotion can be elegant and understated, such as signage, banner ads, or things you put on your website. And if you do recommend a company like when Linda was working with Citibank, and she would recommend Citibank, she would disclose it by saying, “I need to disclose that Citibank is my sponsor,” and then you are in integrity by disclosing it. So know Linda was removing trap door after trap door and each and every excuse I was letting creep back into my mind. I was loving this conversation and the opportunity to learn from someone who has been so successful in this arena – but for me – even more important – was that she had scraped her knees, and busted an elbow, a time or two. She had the in-the-trenches experience that I love and really value. And if you have been listening to Onward Nation, you know I am a big fan of success secrets…those things…that if we apply them give us the ability to make stochastic jumps onward to new levels. So I asked Linda… “Are there any secrets to success business owners need to apply in order to be successful in attracting a sponsor?” Linda let me know that a secret is to make your sponsor the star. Most business owners when they try to get a sponsor, they fall into the trap of talking about what their business does, they might say things like, “I’ve have this great podcast, I have this great book, I have a great business, I have a great non-profit, or event, etc.” Business owners can sometimes talk about themselves and that’s not the way to get a sponsor. The way to get a sponsor is to talk to the sponsor about what you can do for them. Say, “Hey, Mr., Ms. Sponsor, I’m going to educate people about your products and your services. I’m going to help you increase your product and your brand loyalty. I’m going to help you grow your customer base. I’m going to help you drive sales and traffic.” Do you see the difference, Onward Nation? You’re saying, “Hey, the sponsor is the star” and your prospective sponsor is going to look at that and say, “Hey, this business owner understands that it’s about me and not about them.” You’ll tell them a little bit about what you do because they have to understand it, but mostly what you’re going to tell the sponsor is “Here’s how I’m going to benefit your company, here’s what I’m going to do for you.” Okay, Onward Nation – at this point in the interview, my confidence was soaring. I was beginning to think through the pitch and presentation – my thoughts were going to sales strategy and other ideas were firing. But, an essential component to any strategy is timing. How long would something like this take to pull together? So I asked Linda for her help about timelines… “Let’s talk timelines. How fast does, or maybe how long, is the sales cycle you typically see for attracting $10,000 to $100,000 sponsorships?” Linda started by reminding me that sponsorships are a relationship business. You need time to develop relationships with companies. Here’s where it’s going to be maybe a little bit of a shock to business owners. Linda recommends eight months to a year before you need the funding to start approaching prospective sponsors. Linda went on to tell me why. If you’re approaching Microsoft, FedEx, Staples (those are called the “Top Tier” sponsors), they have a process. You have to apply and you have to wait for them to approve it. They like to have a lot of lead time because whatever you are doing you have to talk about how you are going to work with their company, what kind of a program you are going to build together, and it takes time to develop that depth of a relationship. It will take time to get your first sponsor. But, Linda also shared some thoughts on how to complete the process quicker. There are “Top Tier” sponsors and then are “Second Tier” sponsors. In the banking industry (and banks are a great place to find sponsorships, by the way), Linda has worked with Bank of America and Citibank. They are top tier. But there may be a local community bank where you live, Onward Nation. There may be an up and coming player in the banking industry you might want to work with. That won’t take as long because it’s easier to get to the decision makers and to get that process of sponsorship started. The amazing thing about sponsorships being a relationship business is that there is something called renewals in sponsorships. And renewals are magic. Renewals are your cash machine because if a sponsor likes you, they can fund you this year, next year, and the next year. Linda has sold multi-year sponsorships with FedEx and Citibank. Her clients have had multi-year contracts with Verizon, Dole Foods, and Black and Decker just to name a few. It’s not a quick cash strategy. It is a long-term strategy to fund your business, Onward Nation. That’s why Linda recommends that business owners go for a one-year contract because one-year is about enough time to really analyze the relationship and if the sponsor wants to continue. If your sponsorship is from event-to-event, or episode-to-episode, a sponsor is not going to see that much growth as far as return on investment, so they are less likely to renew. Now it was time to begin formalizing the recipe – I could see the individual ingredients – but I needed Linda’s master skills with the recipe to help pull it all together so I could see the result outcome she was already envisioning. So I asked Linda… “Let’s get tactical and think about key steps in the process, the action plan, things that are going to improve the probability of success. If you were to give business owners one, two, or three things they need to do, what would those steps be?” Linda was kind enough to share a three-step process to attracting a sponsor. The first part is to do what she calls the “Sponsor Wish List.” The wish list is the list of companies that you would like to have as sponsors. Remember in your sponsor wish list to include both Top Tier and the Second Tier sponsors. Most business owners when they start their wish list think only of Top Tier sponsors. Go deeper. Since Linda and I had already talked about the banking industry, she then shifted to talk insurance. Yes, banking and insurance may be perceived by some business owners as boring industries. Everyone wants glam sponsors like fashion, cosmetics, and accessories. But the boring companies have the money. Let’s take the insurance category, you’re going to think of State Farm, and AFLAC, and all the ones that have paid to be top of mind. Then go a little deeper by doing some Google searches into smaller insurance companies, the up and coming brands, because the up and coming brands need you to get their name out. Linda told me that these second tier companies are outstanding prospects because they don’t have the brand awareness of the big brands and will be more open to what you have to offer, Onward Nation. Linda then shared a tangible example of that in practice. She worked with a company called Evolution Insurance Brokers. Nobody has ever heard of Evolution Insurance Brokers, and that is exactly why they sponsored her. They wanted to get the word out about their company. They’re not AFLAC, they’re not State Farm, they’re not the big players in the industry. But, Onward Nation…the second tiers have money to invest. Linda was not able to disclose exactly the value of the sponsorship with Evolution Insurance Brokers, but it was 5-figures. Step two is preparing your professional proposal. Linda recommends writing what she calls an “Industry Standard Sponsor Proposal.” The full sponsor proposal is about eight to ten pages in length and here’s what it includes: A description of your “property.” Onward Nation, write down the word “property” because what you do now is called the “property.” Your podcast is a property. Your book is a property. Your speaking business is a property. Your business, your event, your non-profit, whatever you are doing is called a property. You want to describe that. You should include your sponsor’s goals, which should be similar to what we talked about earlier in this chapter, such as increasing brand loyalty and customer base, and educating people, and driving traffic and sales, and all that. You should include a one-page marketing plan. It includes all the ways you’re going to get the word out about the sponsor. Sponsors are interested in this because marketing is the difference between a good idea someone has in their head and something that actually has legs and is sustainable. You should include your demographics. Whether your demographics are mothers, the parent market, the entrepreneurial market, the urban youth, the baby boomer market, you need to describe your demographics. Include any testimonials you have. You should include your sponsor fees like the ones we’ve talked about. The last thing, and here is how Linda and her team write proposals differently than anyone else in the country, is storytelling. You want to have good storytelling inside your proposal. Linda calls it “passion points.” Linda is able to sells sponsors because she doesn’t just put in the proposal what’s called your “pretty bio.” The pretty bio is your education, and the awards you won, and your experience. All of that is nice but what you want is to be vulnerable, you need to make a human connection, because you’re not just pitching to a faceless cooperation. You are pitching to a person, a human being, and you want to show your humanity. In Linda’s story, she talks about how she was in the poverty trap. She talks about how she was in an abusive relationship. Her story has helped her secure sponsors because you want them to see you as a real person. The emotional connection is important, Onward Nation. You want to put beautiful storytelling in there. If you don’t want to include your own story, put the story of someone you’ve helped through the work you do. Be sure to include some emotion. Business owners often make the mistake of thinking, “Oh, I’m going to impress them, and I’m going to put facts, and figures, and statistics in there.” But unfortunately, that is not going help you rise above the competition. Be human. All of the proposal ingredients from Linda really had me energized, Onward Nation. But then I started thinking about tools and other resources that I might also need to know about in order to make the process of selling a top tier sponsor as efficient as possible from a time perspective. So I asked Linda… “Are there any other tools, any other resources you think business owners ought to study to make this process as efficient and effective as possible?” Linda shared that her website at www.sponsorconcierge.com includes two free gifts. One is the “Number 1 Secret to Getting Corporate Sponsors.” And the second is that she does free sponsor strategy sessions with business owners so they can book a sponsor strategy session with me. During the sessions, she takes a look at what you’re currently doing, and together, you develop a success strategy to attract the right sponsor. To close out the interview, I asked Linda if she had any final advice that she thought we might have missed during our discussion. Linda closed by sharing how important it was for business owners to know that they can do this. The number one question Linda is most often asked is, “Why would a sponsor want to work with little ole’ me? I’m just getting started. I’m not a big company. I don’t have a track record. I don’t have a big following.” And Linda said to me, “Stephen, please know you can do this. You have value. You have things a sponsor is going to be attracted to. You just need to package it in the right way.” She reinforced the point by telling me the story about how she got her first sponsor… Linda lives in Los Angeles, California, so when she first had the idea to do her initial event, she was driving around in her clunker car and she of course was stuck in a traffic jam. She looked up and see a billboard for Bank of America and there’s a woman featured within the billboard design, so Linda thinks to herself, “Okay, they’re trying to get the women’s market.” Immediately, she starts doing self-sabotaging and thinking, “Why the heck would they talk to me? I’m just working from my home from my kitchen table. I’m not a big company. What the heck am I going to offer Bank of America?” But Linda’s dream and mission to help people was so strong that she couldn’t get it out of her head. So she got the courage to make a call to Bank of America and finally got the person who could greenlight the sponsorships. She finished her proposal, got everything done, and had an appointment at their office – and she was super nervous. Then he said to Linda, “Well, let’s see your proposal,” and she handed it to him. And he said, “Okay, well we’re going to go for this level of sponsorship,” and it was a five-figure sponsorship. Linda had to act like she did this all the time so she said, “Oh, great,” and then had to shake his hand but her hand was so clammy she had to wipe it off! She got back in my car and did the happy dance right there in the parking lot! She drove home and waved to all the Bank of America branches on her way home. You never know what’s going to happen, Onward Nation. It all starts with a thought. It starts with a dream. It starts with a vision. We’re taught to have these big dreams but we’re not taught how to finance the dreams, and dreams take money, and that’s where sponsors come in. You can do this! Hold your head up high. Know that you have quality and you bring value to your sponsors — and — you can fund your dreams. So with that said, Onward Nation… I want to thank you for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And if you haven’t already downloaded your copy of our 12 Success Strategies eBook, just text the word “onward” to 6-6-8-6-6. Again, text the word “onward” to 6-6-8-6-6 and we will send it right to your Inbox. Onward with gusto!

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant.  She got her first job as a newspaper reporter as a 16 year old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles’ and later, the second-largest Spanish language weekly, La Gaceta. Wendy was 26 when her own first book was published.  Today, she is the author of 31 published books under 9 pseudonyms and 11 self-published books.  She has been a featured guest on 53 television programs, including Dr Phil, Dateline NBC, CBS The Early Show, Hannity and Colmes, and more.  She has been a guest on +500 radio shows, primarily in North America, and has been interviewed/quoted in The Chicago Tribune, New York Post, The Wall Street Journal, and many more. She has personally taught +20,000 authors how to get published; and over 7,500 people how to get started as paid, professional speakers – a major method for selling lots of copies of a book. She founded what is now Keller Media, Inc. as “ForthWrite Literary Agency” in 1989.   Show Notes Keller Media: sells books to publishers, building platforms to build businesses Being a regional expert – distinguish yourself from other businesses in your area. Personality determines what type of platform you should build. kellermedia.com/bizquiz Building a platform will help your business in as little as 60 days! Writing a book – you must have a platform! Specialty, interviews, articles, etc are all part of your platform. Non-fiction book proposal is like a business plan for your book. Agent sells it to a publisher. Write the book. Publish the book. Get media. If you don’t have a platform, will have to self publish, and will not be as successful. Wendy does a mock consultation about how to take a platform and turn it into revenue. Test strategies before spending a lot of money. Language, color, theme, etc. all contribute to success of platforms. Meeting planner will arrange the speaking engagements you will be booked with. Demo real, website, social media – all contribute to your likelihood of getting booked to speak at an event. 45-60 minutes is a typical amount of time that speaking engagements take. If you are teaching or training, use powerpoint. Wendy shares a personal story of a set back she suffered in her life. With the decision to get through it, things will improve. Heroes: Andrew Carnegie, Tony Robbins, etc. Rituals: Wake up in a good mood, Journaling, Rowing and Lifting weights, Meditation. Favorite Book: The Ultimate Guide to Platform Building by Wendy Keller. The Art of Woo. Think and Grow Rich Best business advice: “It’s about them- shift your perspective” Contact: http://www.kellermedia.com/ http://www.kellermedia.com/platform-book/ Like what you hear? Subscribe! If you’ve found any value or helpful information in the Chiro Business Mojo Podcast then we’d love to hear about it! Please head over to iTunes and subscribe. While you’re at it, leave us a rating (5 stars would be great) and a review so others can find us! If you have any questions or comments about this show or its contents, please post them in the comments area below and we’ll be happy to answer them!

Wendy Keller was not physically able to sit up because of the terrible injuries from the car accident that claimed the lives of her two young children. That’s when she decided to get involved with Tony Robbin’s Personal Power program. She did exactly those actions recommended in the program. Listen in as Wendy shares what happened.

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker, acclaimed book marketing consultant, and branding expert. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles’ then-second-largest Spanish language weekly, La Gaceta. She is the author 31 published books under 9 names, plus dozens of self-published books, and is responsible for over +1,500 deals sold for other authors – including 17 New York Times best sellers and 9 international best sellers. She not only gets to live her own “writer dream”, she and her team at Keller Media get to make that dream come true for lots of other people! Wendy writes, speaks and consults on business topics including: brand building, publishing, speaking, platform building and marketing (a book, a speech, a product or a service). Keller Media trains people to become (more) successful authors, speakers and entrepreneurs. What you’ll learn about in this episode: Wendy’s background How Wendy got into platform building Why platform building is more than marketing Wendy’s Biz Quiz for figuring out the kind of platform that is best for you Why you don’t have to everything and be everywhere to build a platform How Wendy customizes platforms based on her clients’ goals Assembling the right equipment for starting to build your platform (ex: if you’re starting a podcast, you need audio equipment) Testing your content against the real world, figuring out what people respond the most to, and leveraging the heck out of it Why you need to run Facebook ads — and how to do it effectively How to spend your marketing budget What to do when response starts to wain The screening process Wendy and her team do before taking on clients Why speaking for free can be a good strategy in the right industries What’s next for Wendy Ways to contact Wendy: Book: “The Ultimate Guide to Platform Building” BizQuiz: www.kellermedia.com/bizquiz For a transcript of today's episode, go to: systemexecution.com/wendy-keller

You want a book deal. Most thought leaders do. For many, having a traditionally published book can skyrocket their brand which can lead to more speaking engagements, clients, media appearances and notoriety. The thing is, getting a book deal is HARD. It's like winning a lottery if you make it happen on your own. But, today's guest, Wendy Keller, who is a literary agent and owner of Keller Media based in Marina del Rey, California, has some proven suggestions as to how you can change your fortune. It all comes down to building a winning platform. What is that? Well, it's an ability to sell books because of who you are and/or who you can reach. Basically, if you have a large, engaged following of people who love who you are, what you do and what you provide, a publisher is more likely to take a look at you because of your potential of selling more books to more people. Wendy has 27 years experience in the publishing industry and the world contains more than 4.6 million copies of Keller Media clients' books, so she knows what she's talking about. During this episode, you'll learn... Why it's important to first figure out what your strengths are before building your platform Why the book is not your destination, but a marketing tool Why you must listen to your audience and give them what they want And an example of how you can leverage a highly profile thought leader to elevate your brand exposure To find out more about Wendy, visit http://www.kellermedia.com/about-wendy-keller/ (http://www.kellermedia.com/). To read more about her book, *Ultimate Guide To Platform Building*, click **http://tinyurl.com/gtpglmq.** To discover your platform building personality type, take action here - http://www.kellermedia.com/bizquiz/

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles then-second-largest Spanish-language weekly, La Gaceta. She founded what is now Keller Media, Inc. as ForthWrite Literary Agency in 1989. She has sold an astonishing 1,500 rights deals worldwide, including 17 New York Times best-sellers and 9 international best sellers. Wendy was 26 when her own first book was published. Today, she is the author of 31 published books under 9 pseudonyms and 11 self-published books. Her next book, “The Ultimate Guide to Platform Building,” will be published by Entrepreneur Press in Fall 2016. What you’ll learn about in this episode: Why Wendy started her own agency and how she was able to grow it quickly The physically and emotionally devastating experience Wendy experienced early in her career Creating a business that lets you live your life on your own terms How Wendy helps entrepreneurs as a literary agent (it’s not just selling books!) Some of the big mistakes entrepreneurs make The things Wendy wishes she would have done earlier Why you need to delegate whatever you can The best hiring strategy Wendy’s strategies for recognizing great employees How Tony Robbins changed Wendy’s life Why it’s so important to do what you say you’re going to do when you say you’re going to do it Wendy’s list of five things that have to get done every day How to set clear expectations of others Making life as systematized as possible Growing your personal platform Ways to contact Wendy: To contact Wendy: www.kellermedia.com/contact-us To pitch a book: www.kellermedia.com/query Speaking information: www.kellermedia.com/webinars Personal website: wendykeller.com Facebook: www.facebook.com/WendyKellerCompassionPage

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation…I’m Stephen Woessner. And thank you for taking the time to be here this morning…and for all the support, the encouragement, and the notes letting us know how we can improve and deliver even more value. I appreciate the feedback so very much. Each week — we receive virtual high fives, thumbs up, posts on Facebook, Tweets, LinkedIn messages, and emails letting us know how much Onward Nation means to you as well as the value delivered by the incredible transparent lessons learned shared by our rock star guests. I want you to know that my team and I are deeply committed to our mission and purpose of sharing practical and tactical insights you need in order to think, act, and achieve like today’s top business owners — so you can move your business onward to that next level. So thank you, again, Onward Nation — it is an honor to be here with you — just 2 days after July 4th — a day for us to remember how fortunate and blessed we are to live in a free country — where we can chart our own course — where we can be a business owner if we choose to be — and where we can create the life of our dreams…if we just have the grit, the persistence, the tenacity, and the courage to do so. Thank you also for helping us celebrate our recent 1-year anniversary. Episode 258 on June 15th with Wendy Keller as our great guest marked 12 full months of Onward Nation…and what started as our mission to help business owners here in the United States…quickly spread globally. In fact, two of our early guests, Afraa Zammam in Episode 9 and Albrecht Behmel in Episode 12— both business owners from Germany — started our international expansion, which has grown steadily to the point that our episodes are listened to in 91 countries around the world. 91! So thank you, Onward Nation — thank you for everything. It is hard for me to express just how much these last 12-months have meant to my team and me. To be able to see our hard work provide so much value is rewarding. And…it is especially rewarding to me because I know the backstory…the story of how Onward Nation almost never happened. This dream of ours almost never got off the ground. The concept of Onward Nation could have vanished before it ever started — if — I would have let FEAR cheat us out of our full potential. So for today’s solocast, I am going to take you deep behind the green curtain of Onward Nation — and — deep behind my personal green curtain by sharing Onward Nation’s startup story — it is a story about fear, about procrastination, perseverance, and then success — but — FEAR could have derailed Onward Nation from launching or from becoming a top-ranked business podcasts that it is today.

Join Dave Nassaney, The Caregiver's Caregiver, & co-host Adrienne Gruberg, The Caregiver Space, as they interview Occupational Therapist, Wendy Keller.   To see Youtube Video, click:   https://www.youtube.com/watch?v=r2ifA6Ix83Q

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine. Favorite quote or lesson? Stay in the present moment -- and -- look at the situation from the other person's perspective. How do you define success? Success is freedom -- Wendy craves the ability to set her own tasks.   Final Round – “Breaking Down the Recipe for Success”  How can we become better mentors? Ask questions Listen for the answers Trust your instincts How can we build an audience? Build a Facebook public figure page Utilize "giver's gain" -- write an eBook, create an MP3, create an instructional video, etc. How best to connect with Wendy: Book: "Ultimate Guide to Platform Building" Business website: www.kellermedia.com/ Email: help@kellermedia.com

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation...I’m Stephen Woessner. Thank you for taking the time to be here with me for today’s solocast -- especially today -- the day before Thanksgiving. It’s a special time of year for all of us to consciously consider all we have to be grateful for in our lives. And no matter the season your business is in -- whether it’s growing -- whether it’s slowing -- or maybe you’re in the fight of your life as you consider whether your business is worth saving -- I want you to know -- all of your fellow business owners who make up Onward Nation have all been there before. We have all experienced those moments when we cried as we held our head in our hands...sobbed at the same bad decisions we made for more than the first time...or grappled with how we would make payroll the next day...and the only solution is to not take a paycheck...yet again. Awesome. But through it all...you continued to have hope...you continued to believe in your dream...you continued to push through and not give up. And for that...there is much for all of us to be thankful for. You should be thankful for your courage...thankful for your blessings of family and friends who have been your shoulder to cry on when you needed it and the ones to kick you in the hind-end when you have needed that, too. Thankful for all of your mentors and the lessons they shared that helped lead you to where you are and the next levels to come. Thankful for all of the goodness in your life outside of your business -- and it is because of that goodness that we do this crazy thing called owning a business, right? And let’s even challenge ourselves to be thankful for the dark times because they force us to grow -- they force us to be strong. The dark times put us in seemingly unimaginable situations where we are doomed to fail -- and yet -- we find the will to fight, the will to push on, the will to survive, and these times show us the power of humility and being humble. That we don’t know it all -- not even close. And to be better -- not bitter -- because if we choose to be better, we will move on to reach that next level and to move our business onward. And we can do all of that if we approach life with a sense of humility. In fact, humility is one of the themes of today’s solocast. I ask each of our guests to share their perspectives regarding “the most critical skill they think business owners need to master in order to be thrive today.” So I am going to use this solocast to focus our attention toward three of these critical skills shared by our outstanding guests...the top business owners in the country. In episode 116, the amazing Wendy Keller joined me as my guest. I asked her the question about critical skills...she answered me with one word at first...“humility.” She paused and then took her thoughts deeper by sharing that it is only through humility that we become teachable. Until we are humble enough to set our ego aside and realize the answer we need in order to get our business back on track, or to that next level, may lay outside our expertise -- the answer will allude us. Our ego prevents us from seeing the solution even if it is staring us right in the face. It is only through humility can we begin to learn. I am grateful, Wendy -- thank you for sharing such a critical skill with Onward Nation. I am also grateful for all the lessons shared by David Long, my guest for episode 5. When I asked David the critical skills question, he reinforced that business owners need to “tap minds that are greater than your own.” We went on to have a deep discussion about the power of masterminding and how the collective force can and will propel a business for growth. Onward Nation...if you are not currently a member of a mastermind...I highly encourage you to find one...or create one. The proper mastermind can be the ignition to growth in your business. Thank you, David -- you are a powerful mentor. Then in episode 27, Amy Anderson shared her perspective of the most critical skill as being a “business owner has to have resilience in order to survive the bottomless pit that is entrepreneurship.” As Amy shared deeply during our discussion...it was resilience that was necessary for her to make it through several challenging moments...one of them life altering...and had it not been for her resilience...she would not have become the incredible business owner she is today. Thank you, Amy for being so generous with your expertise and so transparent -- letting us inside your story -- so we could learn from all of your experiences. I am grateful. Onward Nation… these three critical skills...humility, tapping minds greater than your own, and resilience are also interdependent with one another. For example, in order to tap minds greater than your own -- one must be humble enough to learn from the experiences shared by those around us -- and humble enough to apply the newly found knowledge into our businesses. And when times are tough...it takes resilience to get you through to the other side -- but often times -- our resilience can be strengthened by what we learn from others while in the place of humility. So Onward Nation…I am grateful for you being here. Each day is an opportunity to spend time with you and today’s top business owners. I approach each episode with humility and eagerness to learn by tapping into minds and experiences greater than my own. But why do I do this? Because I know that when times get tough -- the knowledge I have learned from our guests and all of these collective experiences will fuel my resiliency. So I have the courage to stand in the storm -- to see it through to the other side -- and shout, “I will not give up until I WIN.” We will all face storms, Onward Nation...and my hope for you is that these three skills will serve you well during your storm. You, Onward Nation...you...have 86,400 seconds today -- and I encourage you to dissect the three skills I just shared with you and quickly apply them into your business and into your life. And lastly, I just want to say thank you...thank you for being here, Onward Nation, and thank you for giving me the privilege to be with you each morning -- to share strategies to help you move your business onward to that next level. I will be back on Monday -- following a two-day break for Thanksgiving. On Monday, we will share my recent interview with Dr. Tony Alessandra -- another one of today’s top business owners. Until then, please know how grateful I am you are part of the ever growing Onward Nation. I wish you and your family a very Happy Thanksgiving. Onward with Gusto! You can also find us here: ----- OnwardNation.com -----

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She got her first job as a newspaper reporter as a 16 year old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine. She founded what is now Keller Media, Inc. in 1989. She has sold an astonishing 1,200 rights deals worldwide, including 16 New York Times best sellers and 9 international best sellers. Secret – timesaving technique Wendy is obsessively focused on lists – and she also blocks out all distractions. ONWARD! Daily habit that contributes to success Focus every morning on detachment, service, and love – Wendy starts every day with meditation. Could have ruined your business – but now – an invaluable learning experience Wendy was dealt the worst personal tragedy imaginable – and Wendy tells the whole story here. Most critical skill you think business owners need to master to be successful "Humility is so important – be teachable." Most influential lesson learned from a mentor "Nobody gives a [bleep] what you want to write about – they are only interested in what interests them."   Final Round – “Breaking Down the Recipe for Success” What systems would you go back and put into place sooner? I would have had hired a fulltime, live-in nanny (especially if you're a single mom) – don't live with constant mother guilt. What one strategy or “recipe” would compound into big wins for business owners? Respect and pay attention to your employees – trust them and allow them to grow. How to exceed expectations and add the most value? An individual would be equipped to succeed – and you have to work with them to get them there. What strategy would you recommend new business owners focus on to best ensure success? Don't cut corners – you are responsible for the quality of your service Find an environment where you can focus Make sure that any contract you are involved in has been vetted by an attourney Get a DBA – you really do need it How best to connect with Wendy: Personal website: http://wendykeller.com/ Business website: http://www.kellermedia.com/queries Email: wendy@kellermedia.com Facebook page: https://www.facebook.com/WendyKellerCompassionPage/   You can also find us here: ------ OnwardNation.com ------

Wendy Keller talks about using a literary agent and describers her offering for the Cigar PEG auction   What is Cigar PEG? It's a 501(c)3 charity founded by Ed Rigsbee dedicated to making a difference by employing "Philanthropy through Fun." Each week Ed will be assigning Craig with a mission. Maybe it's to introduce you to some of the Cigar PEG staff or some of our High Roller contributors. Maybe it's one of our many donors who support us year after year; maybe it's just for fun! But just like Cigar PEG itself, we hope you have fun and learn something new. Join the Facebook and the LinkedIn groups as well as subscribing to iTunes to make sure you don't miss an episode.