Podcast appearances and mentions of linda hollander

Unlock the secrets to landing corporate sponsors for your speaking business with expert Linda Hollander. In this episode of Speakernomics, you'll discover actionable strategies to grow your platform and fund your speaking through sponsorships. How Linda Hollander built a successful speaking business powered by top-tier sponsors like Bank of America, Walmart, and IBM The real definition of sponsorship and how speakers—new or seasoned—can connect companies to buyers Proven tactics to approach and pitch sponsors, even if you're starting from scratch What sponsors want: tangible and intangible returns, plus how to navigate expectations without losing your message Why having a charitable partner can boost your media visibility and open doors to new opportunities Subscribe for more tips and insights to speak, get paid, and repeat! Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 102 - Frances Rahaim, PhD. and host of the podcast ‘Financial Fitness with The Money Doctor', Financial Coach, Author and Jazz Vocalist returns along with Linda Hollander, CEO of Sponsor Concierge. radio broadcasts and podcasts are provided by the authors, producers, presenters and companies themselves and is only intended as additional information to your general knowledge. As a service to our listeners/readers our programs/content are for general information and entertainment only.  The UK Health Radio Network does not recommend, endorse, or object to the views, products or topics expressed or discussed by show hosts or their guests, authors and interviewees.  We suggest you always consult with your own professional – personal, medical, financial or legal advisor. So please do not delay or disregard any professional – personal, medical, financial or legal advice received due to something you have heard or read on the UK Health Radio Network.

Linda Hollander is the author of the book, Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Even if You're Just Starting Out. Get Linda's book: https://amzn.to/45yUSJE Connect with Linda Hollander: https://successwithsponsors.com/   Connect with Bert:  YouTube |  Twitter  |  Instagram Get a Free Copy of Dominating Your Mind: https://amzn.to/2XuM9Xr - While supplies last, limited time. About the host: Bert Martinez is a successful entrepreneur and best-selling author. Bert is fascinated by business, marketing, and entrepreneurship. One of Bert's favorite hobbies is to transform the complicated into simple-to-understand lessons so you can apply them to your business and life. Bert is also obsessed with exploring the mindset of the high achievers so you can follow their secrets and strategies.

Do You Want to Unlock the Secret Sauce to learn the Top 5 Pathways to Corporate Sponsorship Success! Join us on Women Lead Radio as Shelly Harrison, your host of Amplify Your Influence, has a conversation with Linda Hollander, International Sponsor Expert of Sponsor Concierge (www.sponsorconciierge.com), where they will unlock the secrets to getting Top Dollar Sponsorships.   Sponsor Appreciation! Thank you to our partner and show sponsor, Microsoft (www.microsoft.com)!   Interested in Learning More About Connected Women of Influence? Click Here (https://connectedwomenofinfluence.com/attend-an-event-as-our-guest/) to Be Invited as Our Special VIP & Guest to a Future Event!   Interested in Becoming a Member of Our Professional Community!? Click Here (https://connectedwomenofinfluence.com/membership-application/) to Apply for Membership!  

The secrets behind successful sponsorship negotiations are revealed in this interview between Cindy Watson and Linda Hollander. This conversation promises to unravel the mysteries of sponsorship success, from unlocking revenue streams to forming mutually beneficial alliances.   Join Cindy and Linda as they talk about Negotiating for Corporate Sponsorships and How You Can Get Corporate Sponsorships As Well.   Linda Hollander is the industry leader in teaching people about the sponsorship process and getting sponsorship success. She is the industry leader in teaching people about the sponsorship process and getting sponsorship success. She's been featured by Inc. and Entrepreneur magazines as a leading expert on corporate sponsorship, and she's also the author of Corporate Sponsorship in Three Easy Steps and the founder of Sponsor Concierge and Sponsor Secret Seminar.   In this episode, you will learn:   The definition of corporate sponsorship The role mindset plays in being successful in attracting sponsors What are some of the things sponsors are looking for? The best ways to attract these corporate sponsors The benefits of corporate sponsorship And many more!   Learn more  about Linda:   Website: https://sponsorconcierge.com/   Social Medias: Facebook: https://web.facebook.com/WealthyBagLady?_rdc=1&_rdr Instagram: https://www.instagram.com/sponsor_concierge/?hl=en LinkedIn: https://www.linkedin.com/in/lindahollander/   Get her free gift here! https://successwithsponsors.com/ If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life.   Check out our website at www.artoffemininenegotiation.com if that sounds interesting to you.   Get Cindy's book here:   Amazon https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 EBook https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 Barnes and Noble https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776 CONNECT WITH CINDY: Website: www.womenonpurpose.ca Facebook:  https://www.facebook.com/womenonpurposecommunity/ Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ Twitter:  https://twitter.com/womenonpurpose1 YouTube:https://www.youtube.com/@hersuasion Email:  cindy@womenonpurpose.ca  

Linda Hollander has been featured by Inc. and Entrepreneur Magazines as the leading expert on corporate sponsorship. She is the author of the book, Corporate Sponsorship in 3 Easy Steps. She is also the CEO of Sponsor Concierge and the founder of the Sponsor Secrets Seminar. Her sponsors include Microsoft, Citibank, Fed Ex, American Airlines, Wells Fargo, Staples, Health Net, Marriott, Southwest Airlines, Dun & Bradstreet, Epson, Wal-Mart, Bank of America, and IBM. She has over 20 years of experience as a small business owner. She has also been featured on NBC, ABC, CBS, FOX Television, Bloomberg, Forbes, Los Angeles Times, Woman's Day, and Remarkable Women. She lives in Los Angeles, California with her husband, Leslie Greenfield, and their various rescue cats. Website: sponsorconcierge.com

Do you lack the capital for your next big event or company project? In this episode, Amy and Monika Interview Linda Hollander to discuss the power of corporate sponsorships. She discusses what corporate sponsors can do for your business and shares what to do to get sponsors  to make your next big project, book, or event a reality.Be clear on your concept and demographicsPrepare your wishlist Make a sponsor proposal Funding Linda Hollander has been featured by Inc. Magazine as the leading expert in corporate sponsorships She is the CEO of Sponsor Concierge which helps business owners profit from the awesome power of corporate sponsors. Linda Hollander has 20 years of experience in business. Her corporate sponsors have included Microsoft, Citibank, Fed Ex, Health Net, American Airlines, Bank of America, Wells Fargo, Staples, Wal Mart and IBM..For more info, you can visit www.successwithsponsors.comREFERENCES:  Corporate Sponsorships in 3 Easy Steps: Get Funding from SponsorsEven if You're just Getting Started by Linda Hollader 

Linda Hollander is the CEO of Sponsor Concierge, helping business owners profit from the awesome power of corporate sponsors. She has over 20 years of experience in business and has been featured by Inc. Magazine as the leading expert in corporate sponsorships. In this episode you will learn: ● Who can get sponsored and what are sponsors looking for. ● Media sponsorship and other in-kind sponsorships. ● How Linda got Bank of America to sponsor her very first event. ● The industry standard sponsor proposal. ● The different ways you can promote your sponsors if you do a podcast. ● Two kinds of commercials for a podcast. Get in touch with Linda at: https://sponsorconcierge.com/ https://successwithsponsors.com./ A little about me: I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. In appreciation for being here, I have a couple of gifts for you. A LinkedIn Checklist for setting up your fully optimized Profile: http://janiceporter.com/download-checklist.html An opportunity to test drive the Follow Up system I recommend by sending a FREE greeting card (on me): www.sendacardeverytime.com Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/JanicePorterBiz https://twitter.com/janiceporter Join our Relationships Rule community on FB here: https://www.facebook.com/groups/relationshipsrule/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.

Linda Hollander has been featured by Inc. Magazine as the leading expert on corporate sponsorship. She is the author of Corporate Sponsorship in 3 Easy Steps, the CEO of Sponsor Concierge and is also the founder and the Sponsor Secrets Seminar. Her sponsors include Microsoft, Fed Ex, Staples, Epson, Bank of America, Marriott, Health Net, Wal Mart and IBM. Our guest has a powerful story that truly inspires. To learn how she transformed her life from abusive relationships and the poverty trap to wealth and love is food for your spirit and mojo fuel for your tank.   In this episode we speak about everything from: ~ the evolution of owning your worth ~ how she broke the cycle of abuse (this is a game changer) ~ the red flags to look for in relationships ~ what she put in place to achieve her success in life ~ how giving back amps your mojo ~ the surprising personality trait that increases your reputation (her Dad lived by this and she took it on)                                                  ~ how the way you speak to yourself can make or break your confidence ~ and much more!   Connect with Linda Hollander Website |  https://sponsorconcierge.com/ Instagram | https://www.instagram.com/sponsor_concierge/ Facebook | https://www.facebook.com/WealthyBagLady     *****   MENTORING + FREE MOJO CHECK LIST    Burnt out and Stressed? Disconnected from your body? Lost your enthusiasm for life? Craving confidence + feminine radiance?   You need to talk with me ASAP.   You are being gifted with an opportunity to have a complimentary Mojo Mentoring session with me*. And yes, we can uncover what's in the way and ignite your mojo…PLUS, as soon as you book your call, you receive a FREE Mojo Check List to get your engines revved right away.   Click the link and reserve your spot now: https://mojo.deborah-kagan.com/mentoring * a limited number of sessions are available   *****   Connect with Deborah Website | http://therealundressed.com/ Instagram | https://www.instagram.com/therealundressed/   https://www.instagram.com/deborahkagan/ Facebook | https://www.facebook.com/mojorecoveryspecialist/     Subscribe to The Real Undressed Podcast iTunes | https://podcasts.apple.com/us/podcast/the-real-undressed-with-deborah-kagan/id1494643770 Spotify | https://open.spotify.com/show/1eOQaw6kryBsXo7Jb6qEnv   Please remember to: Subscribe Rate Review the podcast. I read every single one and your feedback is valuable.

A conversation with the leading expert on corporate sponsorship, Linda Hollander. TEXT ''PROFIT'' to 833-257-0694 to book your free podcast consultation! Referenced in Today's Episode: https://sponsorconcierge.com/sponsor-training/1-secret-for-getting-corporate-sponsors (#1 Secret for Getting Sponsors) https://sponsorconcierge.com/sponsor-training/virtual-sponsor-secrets-seminar (Virtual Sponsor Secrets Seminar—September 21-23, 2021) https://sponsorconcierge.com (Sponsor Concierge) Connect with Noah at: https://profitwithpodcasting.com/ (The Website) Email If you enjoy the podcast, please leave a positive rating and review!

Have you thought about getting sponsorships for your business? In this episode, our expert Linda Hollander shares exactly what you need to do to get your first sponsor even if you're just starting out. She shares how to identify potential sponsors, what sponsors are looking for, how to approach sponsors, and more. https://bit.ly/2Khalcc

Nathan A. Perez is co-author of the multi-award-winning books The 20-Minute Networking Meeting, and national speaker and executive career and job-search coach at Career Innovation, LLC., a consultancy that works all experience levels of job-seekers from across the country. Linda Hollander has been featured by Inc. and Entrepreneur Magazines as the leading expert on corporate sponsorship. She is the author of the book, Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Even if You're Just Starting Out. She is also the founder of Sponsor Concierge and the Sponsor Secrets Seminar. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on iTunes! Buy The Guys' Guy's Guide to Love now!

Nathan A. Perez is co-author of the multi-award-winning books The 20-Minute Networking Meeting, and national speaker and executive career and job-search coach at Career Innovation, LLC., a consultancy that works all experience levels of job-seekers from across the country. Linda Hollander has been featured by Inc. and Entrepreneur Magazines as the leading expert on corporate sponsorship. She is the author of the book, Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Even if You’re Just Starting Out. She is also the founder of Sponsor Concierge and the Sponsor Secrets Seminar. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on iTunes! Buy The Guys' Guy's Guide to Love now!

John Zaldonis sits down with Linda Hollander, CEO of Sponsor Concierge to discuss the keys for winning new sponsorship partners. At the end of today's episode, Linda will have an exclusive offer for Win More Podcast listeners. https://sponsorconcierge.com/

Join Dr. Lewis in a conversation with Linda Hollander, known as "The Wealthy Bag Lady" and Sponsor Expert. Linda Hollander has been featured in Inc. and Entrepreneur Magazines as the leading expert on Corporate Sponsorship. She is the author of the book, "Corporate Sponsorship In 3 Easy Steps: Get Funding From Sponsors, Even If You’re Just Starting Out." She is also the CEO of Sponsor Concierge and The Sponsor Secrets Seminar.Success 4 Women is broadcast live Thursday's at 2PM ET.Success 4 Women TV Show is viewed on Talk 4 TV (www.talk4tv.com).Success 4 Women Radio Show is broadcast on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).Success 4 Women Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com).

Linda Hollander is an International Sponsor Expert, Professional Speaker, and Author of Corporate Sponsorship in 3 Easy Steps. She is an industry leader in helping people achieve sponsorship success and the founder of Sponsor Concierge and the Sponsor Secrets Seminar. Linda started working from her kitchen table with no employees - except for her cat - when she attracted her first corporate sponsors, Bank of America, Walmart, and IBM. Following her own success, she wanted to teach other people how to succeed by starting their own small businesses and gaining corporate sponsorship. Today, Linda shares her tips on gaining corporate sponsors and how to identify the right sponsors to fit with your brand. She reveals what sponsors are looking for in brand partners and some common mistakes you can avoid when approaching a potential sponsorship partner. She highlights how to best approach a new sponsor and which social media platforms yield the best results. She shares what you should include in a sponsorship proposal and tips on handling initial contact with your desired sponsorship brand. She also shares the benefits a sponsorship package should highlight and how you can build a relationship with your brand partner to ensure multi-year deals and sponsorship renewals. “You want to show your humanity and make an emotional connection because a company is not going to sponsor you; it is a human being in that company that is going to decide to sponsor you.” - Linda Hollander This week on SmallBizChat Podcast: Connect with Linda Hollander: Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

In this episode, Melinda Emerson chats with Linda Hollander about how small businesses can attract and retain corporate sponsors. They cover identifying potential sponsors, utilizing LinkedIn, crafting sponsorship proposals, and building lasting relationships. They also delve into the role of brand ambassadorship and influencer marketing in securing sponsorships.

"Purpose-Driven Partners” Segment Showcasing our Partners in the Everything Home Socially Conscious Referral Network! 12:06pm - Linda Hollander:  Sponsor Concierge 12:17pm - Jason Bressler:  Phoenix Metro Chamber Foundation 12:27pm - Don Sevcik:  Math Celebrity 12:38pm - Else Johnson:  Heart-Centered Coach 12:48pm - Adam Weinberg:  Meditation VISIT   http://EverythingHomeResourcePlatform.com  For our Guests & Partners' Info, All Episodes, To Subscribe, Like-Follow-Join Our Community, Read The Blogs, Sign Up For Our Newsletter, Become A Purpose-Driven Business & Our Partner, Book Your 7 Minute Live Segment On The Show, Learn About Our 5 Transformational Programs to Grow Your Business, Enhance the Quality of Your Life, Make A Difference & Much More! Everything Home - Patriotic Purpose Driven Resource Platform - Hosted by Michele Swinick "The Queen of Quality Content" We're going LIVE every Wednesday & Friday from 12pm to 1pm MT with experts, entrepreneurs, professionals and purpose-driven people to share their stories, passions and provide real-life tangible takeaways...all in 7 minute segments. ONE location with all the information to enhance the quality of your life, give yourself more professional, personal and financial freedom, and our favorite...Promote Patriotism! ONE Location With All The Information! Love The Show? Rate & Review  http://EverythingHomeRateUs.com  & receive 1 entry to WIN our monthly giveaway

Linda Hollander has been featured by Entrepreneur and Inc. magazines as the leading expert on corporate sponsorship.She's the author of Corporate Sponsorship in 3 Easy Steps, the CEO of Sponsor Concierge and the founder of the Sponsor Secrets Seminar.In this short popcorn edition of the show, I dissect some of the insights she revealed when I interviewed her as well as some of the concepts she shares in her book.I break down her approach to landing sponsorship deals into 3 easy steps:1. Prepare - How to identify the right sponsors for your show2. Propose - How to create an industry-standard sponsor proposal and negotiate the deal3. Promote - How to keep sponsors for the long term by promoting them the right way and communicating in a way that will let them know just how valuable you are to them!If you're thinking about looking for corporate sponsorships to support yourself this episode is a must-listen!Free gift from Linda:https://successwithsponsors.comLinda's Website:https://sponsorconcierge.comwww.AttractingCorporateSponsors.comWealthyBagLady.comSocial Media:https://www.facebook.com/SponsorConciergehttps://twitter.com/wealthybagladyhttps://www.linkedin.com/in/lindahollander/https://www.youtube.com/user/wealthybaglady/

Many say you shouldn’t count on sponsorship money when you first start podcasting. After reading Stephen Woessner’s book Profitable Podcasting, specifically the chapter on sponsorships, I wanted to learn more. In it, he shares the insights from sponsorship expert Linda Hollander. Like any good journalist, I followed the lead and reached out to Linda directly. During our first phone call, I quickly realized she’d be a guest you’d want to hear from. Today I share our conversation. What’s become crystal clear to me is landing sponsorships is not only doable, if you truly know your audience, it a phenomenal to bring in reoccurring revenue. The key is to have a proven strategy because, as Linda will tell you, you may not get a second chance. We cover a lot of ground in our discussion but like her book, Corporate Sponsorship in 3 Easy Steps, can be broken down into simple steps:1. How to find the right sponsors for your show2. How to create an industry-standard sponsor proposal and negotiate the deal3. How to keep sponsors for the long term by promoting them the right way and communicating in a way that will let them know just how valuable you are to them!Free gift from Linda:https://successwithsponsors.comLinda's Website:https://sponsorconcierge.comwww.AttractingCorporateSponsors.comWealthyBagLady.comSocial Media:https://www.facebook.com/SponsorConciergehttps://twitter.com/wealthybagladyhttps://www.linkedin.com/in/lindahollander/https://www.youtube.com/user/wealthybaglady/

Linda Hollander is affectionately known as the Wealthy Bag Lady because she along with her childhood friend started a custom printed shopping bag business that they took from a small enterprise to a multimillion-dollar business.  Today Linda leads Sponsor Concierge one of the most renowned sponsorship companies in the industry. Linda Hollander is a sponsorship expert that helps her clients obtain sponsorships. Linda has been featured in Inc. and Entrepreneur Magazine, and she is known as the industry leader in corporate sponsorship. Linda is an award-winning entrepreneur and has been featured on NBC, CBS, ABC, Bloomberg and so many to mention at this time. Linda Hollander is CEO of Sponsor Concierge and is the founder of the Sponsor Secrets Seminar.  Linda overcame many challenges in her youth and today she empowers women entrepreneurs, business owners, and organizations to  make a difference by discovering  how to position themselves to build relationships with companies that can potentially sponsor their business, radio show, podcast, and or nonprofit organization.This is one episode you can't afford to miss, Linda is hosting a Virtual Sponsor Secrets Seminar and you should invest in yourself and business to be apart of it.Linda Hollander is hosting  a Virtual Sponsor Secrets Seminar October 6-8, 2020Learn more about and register for the Virtual Sponsor Secrets Seminar at this link: www.sponsorsecretsseminar.comContact Linda Hollander at (310) 337-1430Email Linda Hollander: linda@sponsorconcierge.comReceive a free gift, the #1 Secret to Getting Sponsors at www.successwithsponsors.com Wealth Academy Podcast provides sponsorship opportunities to guest experts of the show and or their business, learn more about it at this link:  https://paul-s-wealth-building-academy-school.teachable.com/p/wealth-academy-podcast-sponsorshipHost Paul Lawrence Vann - Phone: (800) 341-6719, Email: info@paulvannspeaks.com Listen to our podcast at www.wealthacademypodcast.com 

Linda Hollander, the sponsorship guru, talks about how you can get sponsorships for your business, whether it is big or small, and what value sponsors look that you can provide!

Linda Hollander, CEO of Sponsor Concierge and the founder of the Sponsor Secrets Seminar, has been featured by Inc magazine as the leading expert on corporate sponsorship. She has over 20 years of experience as a small business owner, and as the industry leader in teaching people how to tap into the awesome power of corporate sponsors. She's the author of the number one bestseller "Corporate Sponsorship in Three Easy Steps." She's also the CEO of Sponsor Concierge and the founder of the Sponsor Secrets Seminar. Her sponsors include Microsoft Epson, Wells Fargo, Dun and Bradstreet, FedEx, American Airlines, Staples, HealthNet, Marriott, IBM aandt Walmart. Al Lapin Jr. The founder of IHOP restaurants says, "If your goal is to be a success, Linda Hollander has paved the way for you." Learn more about Linda. Learn more about The Passionistas Project. Full Transcript: Passionistas: Hi, and welcome to the Passionistas Project Podcast. We're Amy and Nancy Harrington and today we're talking with Linda Hollander. Linda has been featured by Inc magazine as the leading expert on corporate sponsorship. She has over 20 years of experience as a small business owner, and as the industry leader in teaching people how to tap into the awesome power of corporate sponsors. She's the author of the number one bestseller "Corporate Sponsorship in Three Easy Steps." She's also the CEO of Sponsor Concierge and the founder of the Sponsor Secrets Seminar. Her sponsors include Microsoft Epson, Wells Fargo, Dun and Bradstreet, FedEx, American Airlines, Staples, HealthNet, Marriott, IBM aandt Walmart. Al Lapin Jr. The founder of IHOP restaurants says, "If your goal is to be a success, Linda Hollander has paved the way for you." So please welcome to the show Linda Hollander. Linda: Hey, great to be here, ladies. Passionistas: We're so excited to have you. Thank you, Linda. What's the one thing you're most passionate about? Linda: Oh wow. Just one thing. Uh, well I'm, I am actually a Sponsor Passionista and that's what I'm most excited about. I love empowering women financially, so they can make better choices in life, so they can live their passion as you teach them to do. Uh, so they can send their kids to better schools, uh, so they can have better lives. Uh, and I want everybody has a challenge and my goal in life is to have people discover and achieve their greatness. Passionistas: Tell us a little bit about your background and how that led to you getting into the world of corporate sponsorships. Linda: Okay. Well, remember when I told me that everybody has challenges and especially now where we're working with a lot of challenges, what I did is I started a company with my best friend, Cheryl. And that's why I love forums like this because I am all about women's empowerment. And I've been in that movement for over 20 years. So Cheryl and I though, we met when we were 13 years old at recess and we became bonded. We became, I guess, kind of closer than sisters. And I know you two have a lot of girl power going on. Uh, so we said, "Oh my God, when we grow up, if we do something together, it's going to be amazing and it's going to be absolutely phenomenal." So we started this company, uh, it was all about bags, uh, because I was an art major. I didn't study business at all in college. Uh, everything I took was art. I thought business was boring. She was a, a cinema major. Uh, but, uh, we got together and we started this company producing bags. And when I say bags, I don't mean ladies purses. I mean, promotional shopping bags, the ones that you see at trade shows and at shopping malls. And our clients were Disney and Mattel and Nissan. And, you know, we had all know, we turned this little silly, stupid idea of producing bags into a multi-million dollar business. Now that's all well and good. And Oh my God, working with your best friend is amazing. Uh, but it wasn't always that way for me, because before I started my business, I was in a dead end job. Uh, I wasn't making enough money at my job. So I borrowed on credit cards and then pretty quickly I saw that, Oh my God, when I went to the mailbox, my hand would literally shake when I opened that mailbox because there were bills there that I could never, ever afford to pay. And I wasn't living larger or anything. I was just kind of trying to make my rent every month. And sometimes it was, it was a struggle. A lot of times it was a struggle. I had to work with people that I didn't like. Uh, I had a very abrasive relationship with my boss and you know, my heart and my soul was absolutely crying out because I had the fire of an entrepreneur. And this kind of was a toxic situation to be in, in that business. Sometimes at lunch, I would go into my car and I would cry. And on my, uh, personal side, in my personal life, I was in a relationship with an abusive man. And I stayed in that relationship for many years because basically I thought that was what I deserved. And I couldn't see a way out of it. Fortunately, ladies, one day I had an epiphany and, uh, uh, I fired my boss. Uh, I dumped the abusive boyfriend and I called my friend Cheryl. And I said, do you want to take the biggest adventure ride of our lives together and start a business? And fortunately she said, yes. So that started me on a trajectory. I was able to move out of my little rent controlled apartment. I bought my first home as a single woman. I was able to travel the world. I was able to pay down that debt. That was absolutely choking me. But what I loved most was mentoring other people in business because they didn't just come to me to order bags. And by the way, we were one of the only female owned packaging companies. So we walk, we work with a lot of women business owners and they said, "Linda, how do I do sales? How do I do marketing?" So then I came up with the idea of creating a women's small business expo because I wanted to show other women how to empower themselves by learning entrepreneurship. And then I looked and I said, "Oh my God, to do this event the way I want to do it. Cause I wanted to do a really high class event. Uh, it's going to be a lot of money." So that's when I went on the internet and I said, what are these things called sponsors? And I found out that sponsors would underwrite — write this down. If you're near a piece of paper — your business, your event, uh, if you're a speaker, if you're an author, you can get sponsors. If you have a podcast, if you have a blog, if you're a social influencer, if you have a show, you could get a sponsor. And lastly, if you want to start a nonprofit charity, you can get sponsors. And I work with a lot of people who do projects like documentary filmmakers. And then what I'm going to tell you today about getting sponsors. You could apply to your child also. Because if your child is in an after-school group or a sports team, you can use these techniques for your child. So basically my first sponsors were bank of America, Walmart and IBM. And this was working from my home, uh, actually from my kitchen table with the cat as my only employee. Uh, and, uh, you know, I had no experience. I'd never done an event in my life. Here's what I did though. I sold them on the concept and I'm going to tell you how to get sponsors by selling them on the concept of what you do. And then people would come to the events and they'd say, "Linda, I love this, but how are you getting all these sponsors?" And so now we do events and I do consulting about how you can get corporate sponsors to fund your dreams. Passionistas: How can people identify their potential sponsors? Linda: The best way to identify your potential sponsors is by your demographics. Write this down. If you're near a paint pen and paper — demographics are destiny. So I'll give you my demographic. And it, at the time it was women's business owners. So women business owners, oh my God, there's such spending power. There there's such economic power. There. Women are starting businesses at twice. The rate of men, women make or influence over 85% of the purchasing decisions in America. Women in America spend more than five countries combined. So I researched this and that's what I, how I chose my sponsors. Another way to find your sponsors is to look at similar properties and who's sponsoring them. So what you have now, it's called a property. Whether it's your business or your event or your book or your speaking, or your show, it's called a property in the world of sponsors. So what I did was I looked at other women's business conferences and saw who the sponsors were. And they could be my sponsors too. And people say, "Oh my God, Linda on isn't their budget gone if they're sponsoring this and that?" No, absolutely not. And then you don't have to educate them on the value of what you're doing, because they're already in that particular space. Passionistas: What are sponsors looking for? Linda: Exactly the most important thing that you have to sell to your sponsors. And I'm going to repeat it again, is your audience, your audience. The definition sponsorship is connecting a company to people who buy things. So sponsors are looking for return on investment. So let's say you're in the parenting space and you teach parents, parents how to effectively raise their kids. Okay. The mom market, the parent market is a two point $4 trillion market, uh, in America. So that's why sponsors will pay you because you can connect them to people who can buy their stuff. It is basically a marketing play. Passionistas: What do you think is the biggest mistake people make when they're looking for sponsors? Linda: Uh, just one. Okay. We'll do a couple. Uh, the first is not charging enough money. Uh, if you don't ask for enough money from your sponsors, uh, basically it's going to hurt you in the sponsor world because you're telling your sponsors that you have nothing of value to offer and it's not worth their time. Uh, basically sponsorship is kind of a team sport. Uh, so what you do is you have one person in the company, that's your hero. And then they tell other people in the company about you. And eventually they decide to give you money and sponsor you. And by the way, stay tuned because I want to tell you how much you can make. So we'll talk about that a little bit later. Uh, but so not asking for enough money is one of the biggest mistakes that people make in the world of sponsorship because they don't take you seriously. And then they have to spend some time with you convince their colleagues about the value that you bring to the company. So that's one mistake, a and then a second mistake, I guess, is just not believing in yourself because when people are just getting started in the world of sponsorships, one of the things that holds them back is why would a sponsor give money to little old me? You know, who the heck am I? And that's what I thought too. I live in Los Angeles. So guess what? I was in a traffic jam and I'm cursing the traffic jam. I'm hot, I'm bothered, I'm tired. But I look up and I see a billboard for Bank of America. And that is another way that you could find sponsors is to monitor the media. If there's some company that's putting a lot of money into media campaigns, take note of that, cause they're more likely to sponsor you. So I see this billboard for bank of America and I said, "Oh my God, what if Bank of America could sponsor me?" Now at this point, it was just an idea in my head, um, that I didn't have any events under my belt. I didn't know if it had legs. I didn't know if people would come. Uh, so I went back to my office and basically what I did was I self-sabotaged. Because I said, "What am I crazy? You know, I'm just a little frizzy here, Jewish girl here in her kitchen. They're not going to take me seriously. Uh, and I'm going to get rejected and I really don't want that." So I buried it for about two, but my passion like yours to help women was so strong that after the two weeks I said, what have I got to lose? Let's let's make a couple of calls. And I did call Bank of America. One person led me to another and uh, I got a guy saying, yeah, come up, come on by. So when I came by to meet them, uh, I wore my one good suit. Uh, I had a car that was more rust than paint and it was embarrassing. So I parked it like two blocks down. So nobody would see that car. And I gave them my proposal. Now, when you meet with your perspective sponsor, don't just bring one proposal. I brought four proposals so he can share it with his colleagues. Thank God. There was a desk between us, cause my knees were knocking. And so he read over my proposal. He said, "Great. We'll we'll sponsor you." And it was a five figure sponsorship, my very first sponsorship. And I had to act like I did this all the time. And then he wanted to shake my hand and my hand was all sweaty. So I had to wipe it on the back of my one good suit, really shake his hand. Uh, and man, when I got back to my car, I did the happy dance and I waived all the Bank of America's on the way home. So I want to illustrate that even if you're just starting out, even if you have no experience, even if you have no following, I didn't even have a following or a fan base at the time I had my parents and my brother-in-law and that was it. If I could have put the cat on there, I would have, so I didn't have a following either, but you can do it because everybody has to start somewhere. Passionistas: What's your advice on the best way to approach prospective sponsors and to muster up that courage to do the big ask? Linda: I think asking for things is especially hard for women because in high school we waited for the cute guy to ask us to the dance. You know, we didn't go up and ask them. So it's kind of been programmed into us from the time where we're young, uh, not to ask for things. So you of kind of get over that the best way to approach a sponsor is by email. They want you to introduce yourself by email because a lot of sponsors have told me, uh, things off the record in the past 20 years. And one of them is that they don't want to be interrupted by a phone call, uh, because they're usually busy with something. They've usually got a boss breathing down their neck. Um, so they want you to introduce yourself by email, uh, and send a couple of emails and then you'll have a conversation with your sponsors. Uh, so that's really the best way Passionistas: We're Amy and Nancy Harrington. And you're listening to the Passionists Project Podcast and our interview with Linda Hollander. To learn more about Linda and how to get sponsors, go to SuccessWithSponsors.com. Now here's more of our interview with Linda. What should be in that sponsor package that you bring with you to the first meeting? Linda: Well, it goes into the sponsor package is a description of what you do and make it brief description. I've seen descriptions that go three, four pages. No, no, no. Remember that it should be easy to skim your sponsor proposal. You want to write the benefits of the sponsorship there. It needs to be benefit rich, or you will not get funded. Uh, and you want to write compelling benefits for the sponsors. Uh, some benefits for the sponsors are email marketing, social media, video marketing, award presentations, press releases, spokespersons work. You could be a spokesperson for a sponsor. You could do contests and all of these benefits that I'm giving you are very low costs. Some are they even no cost, but they have a high perceived value to your sponsor. You want testimonials. If people have given you testimonials, you want to put it there. You want a marketing plan in your sponsor proposal because marketing can make or break whatever you're doing. You don't want to be the best kept secret. So tell your sponsors how you're going to market yourself. How are people going to find out about you? How are people going to read your book or see you speak or come to your event or listen to your show or donate to your nonprofit. So you want that marketing plan in there. Uh, and then lastly, storytelling, the way that we do sponsor proposals that nobody else in the country does is with storytelling. You want your story or the story of somebody that you've helped in that proposal. And I'll tell you why, because a lot of people say, "Oh, well, I'm sending this proposal to a big company and I'm going to fill it with facts and figures" and it becomes dull. It becomes boring. And I want you to stand out from the crowd. So the storytelling creates an emotional connection and it shows the humanity of what you do. I have put in my sponsor proposals that I've been in the poverty trap, that I'd been in an abusive relationship. Uh, so you know, and that that's gotten me sponsors because it's not a faceless corporation. That's going to sponsor you. It is a human being. Who's going to make that decision and human beings make decisions emotionally. Passionistas: You also recommend that people partner with a nonprofit. So what value does that bring to your offering? Linda: It brings a lot of value. Um, most companies now have a social responsibility department because they've realized that cause marketing works and cause marketing CUSC use marketing is so hot that it is absolutely scorching, uh, take Target stores. When you buy from Target stores, they give money to Feeding America. So people feel better about buying at Target and especially the moms feel better about buying at Target. Um, most companies that you're going to see a Subaru has a Share the Love campaign, where if you buy a Subaru, you can choose what charity they're going to to either the Humane Society or Habitat for Humanity or Stand Up to Cancer. They have a few different ones. And people really feel good and really companies want to give back and let people know that they're giving back to the community. Because there's something called the Halo Effect there. Uh, so, uh, and people like to buy from companies that support good causes. Passionistas: You also recommend that people get media partners. So talk about how that works. Linda: You approach them the same as you approach your cash sponsors. So, uh, with a media partner, you're going to send the same proposal to them. Uh, but the media is a little bit different because they do, what's called an in kind sponsorship. Now with an in kind sponsorship. It's a trading of benefits and services. No money changes hands, but they give you a whole lot of value. And it is budget relieving. I had a radio station that was a partner of mine that gave me all kinds of stuff. They gave me 30 second and 60 second commercials and a sponsor spotlight. And, and I was up on their website and you know, it was great because I think they had like a listenership of 75,000 people. Uh, and it is budget relieving because it was probably a $25,000 program. Not a dime came out of my pocket. One day I was driving and I heard my own commercial. That was really surreal. I almost crashed the car, but it was okay. Um, but that's how you get media partners. And I want to talk a little bit about virtual events. Cause a lot of people have been asking me about that. So sponsors will fund a virtual event, but you have to offer them a bigger benefit package. Uh, you don't want to just show their logo, uh, at your virtual event, you want to offer them yearlong benefits, uh, for that event. Uh, and you know, you want to offer a virtual event bag. You want to offer like all of these goodies post-marketing okay. So for an event, there's three phases. There's, pre-marketing, there's a marketing during that event and then there's post event marketing. So the post event sponsorship is after the events over say, "Hey, thanks so much for being on our virtual event. And here's some goodies from our sponsors. We want you to check out." Uh, so you've got to make a pretty complete program for virtual. And the best combination is a virtual event followed by a live event. And I'll tell you why, because the virtual event, you can promote the live event. Uh, and you know, it's kind of a one, two punch. Because a lot of people are going strictly virtual. It's not as valuable to sponsors unless you have the virtual and the live. If you can only do virtual. Great, but tell them that some point in the future, you want to talk about a live event, you know, whether it happens or not. Passionistas: And how do people determine the other benefits that they, they have to offer a sponsor? Linda: It's a real simple answer. You want to ask your sponsor. So the first conversation that you have with your sponsor is a fact finding expedition. You want to make them open up to you. You want to say, Hey, what are your marketing goals? How can I help you achieve them? What are your demographics? What are your upcoming campaigns? When I got FedEx as a sponsor, that's what I did. I talked to him and I said, well, what are you looking for? And you know, he said, well, we don't want a trade show booth. We don't want banners. We don't want signage. And that's what people, most people think sponsorship is. He said, everybody knows FedEx. If we have a trade show booth, they just pick up the little freebies that we have at the booth. And signage does nothing. We want to tell women business owners that we're not the expensive white glove delivery service. And we're very comparable with ups is their, their major competition. Um, so they wanted a speaking opportunity. They wanted an untoward presentation. They wanted press releases. So if I had come to him and said, okay, we're going to offer you a trade show booth and some signage I never would have worked with FedEx. I delved in. And before I went into my presentation, I made sure that I wanted to find out what he wanted and then offer some brilliant solutions. And then the happy ending to that story is that they sponsored me for four years because we were so attentive to what they wanted. Passionistas: How do people use research to strengthen their offering to a sponsor? Linda: It is so much easier now than it ever was before you could do your research very, very quickly. Uh, Google is my best friend and it's probably yours. So you're going to Google the company that you want to be your sponsor. You're going to see their website on their website. You look at their press room. The press room is kind of an interesting thing because it shows how they message the company. It shows the articles about the company. It shows how they want you to perceive their brand. You're going to look at the about us section and then the, the investor relations section. But don't just stop at the website, go to their social media, too, and see what kind of posts they put out there and tweets and see, you know, what's going on on their social media, but I'm telling you, you could do this really, really quickly. Um, and that's the best way to do research about the company. And when you talk to the sponsors, they want to know, they want to know that you've done the research because that means that you are respecting their time. So if they've got a certain program out there, say, "Hey, I see you're promoting this particular program." And they love that. They love when you show that you've really done your homework. Passionistas: So now here's the big question. How do people know how much to ask for? Linda: Oh, this is my favorite. This is my favorite one. Because most people, like I said, no, tortuously undercharge. And then women have a hard time charging a lot of money. So, um, here's what most of our clients get from their sponsors. $10,000, $25,000, $50,000 and a $100,000. Now that is per year and renewable. So let me talk to you about renewals, because remember when I told you that FedEx, uh, you know, sponsored me for four years, that is your, your cash machine is the renewals. If a sponsor likes you, they can sponsor you this year and the next year and the next year. So that's renewables, which are absolutely delicious. And I had a multi-year contracts and renewals with Citibank too. And my clients have had renewals with the Verizon and Dole foods and Black and Decker, just to name a few. Uh, so those are, remember yearly benefits if you're doing an event, okay, don't go event by event because that's how I did it at first. And I realized I was being stupid because I could get a lot more money if I give them benefits for the whole year. Um, and if you do a few events a year bundle the events, even the virtual events, and by the way, semantics are important. So call it a virtual event. Don't call it a webinar. Don't call it Facebook live, you know, because people really expect those things are free. So call it a virtual event if that's what you're doing. Passionistas: What did your mother teach you about women's roles in society when you were growing up? Linda: Oh my God, my mom and I are so different. My mom, when she got married, uh, she worked for a while, but you know, she was a stay at home mom and, you know, she was really, really good at it. Um, and, uh, the only thing was that she was completely dependent on my father. And I saw that growing up and I said, you know what, it's good for their marriage, but it's not how I want my marriage to be. I don't want to be dependent on anybody. And I am. That's kind of what made me very fiercely independent, uh, was seeing my mom. Now, my mom influenced me in some really good ways. Uh, she's an artist and that's where I got my at my art from, and my love of art, my love of beauty, because she had that. And if I have any compassion, if I have any humanity, uh, it is from my mother. And I think the more creative you are, the more successful you are in business. So all of those things, creativity and compassion were gifts from my mother. Passionistas: What's your dream for women? Linda: My dream for women is that we can all respect each other's choices. I told you about my mom and how she chose to be a stay at home. Mom. I respect that. You know, I don't think, you know, people like that are any less than the woman who goes out and works every day and need to be even makes more than her husband and is the, the, the breadwinner for the family. So I think that's where we're moving as women is, you know, just to have good choices. And that's why I'm such a proponent of entrepreneurship because entrepreneurship helps you make good choices. Uh, Oprah Winfrey, you know, she doesn't have to worry about money. She doesn't have to worry about paying the bills so she can work on having schools in Africa and really affecting world change. And it's the same with Melinda Gates and Bill Gates. You know, they don't have to worry about paying their bills every month so they can work on things of a higher nature. And Sara Blakely, two of Spanx who I've talked to. Uh, so that's where I see women's the trajectory of women's success going. Passionistas: Do you think that there's a particular trait that has helped you be successful? Linda: Tenacity. Uh, because you know, um, this is your business. If you can't go through the front door, go through the side window, that's kinda been, uh, my definition of success, uh, you know, and do whatever you can to be successful because it's not just for you, it's for all the people that you're going to help. I mean, you have gifts to give to the world. And if you deny people those gifts, that's the ultimate act of selfishness. Cause I'm not even an outgoing person. I'm very introverted, very shy by nature. And that's what somebody told me. They said, you know, I see you go to a party or an event. You don't really talk to people and you're being selfish because you're denying them all the gifts that you have that can help them. So don't think of it as just for you. Think of it. As you know, for transforming the world. When I was doing the women's small business expo, women met their perfect business partners there, and women got the pieces of the puzzle that they needed to create their own multi-million dollar businesses. And on my deathbed, I will be so proud of the work that I did. And it was all because of sponsors. Passionistas: Linda, you mentioned to us that you wanted to make an offer to our listeners. Linda: I want to give a gift to the listeners. They can get the number one secret to getting sponsors. If they go to SuccessWithSponsors.com. So it's SuccessWithSponsors.com. Also, if you go to SuccessWithSponsors.com, you can make an appointment to talk with me personally, I do free sponsor strategy sessions. So I will look at what you're doing. We'll work on your winning proposal and we'll work on your success strategy for getting your sponsors. Passionistas: And seriously, ladies, if you are listening to this and you are even remotely considering whether to do this or not do it, we cannot recommend Linda strongly enough. She is amazing. She's absolutely amazing. Thanks for listening to the Passionistas Project Podcast and our interview with Linda Hollander. To learn more about Linda and to receive your free gift, go to SuccessWithSponsors.com. Please visit The Passionistas ProjectProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. Sign up for our mailing list, to get 10% off your first purchase and be sure to subscribe to the Passionistas Project Podcast. So you don't miss any of our upcoming inspiring guests.

In this episode, I am speaking with Linda Hollander, CEO of Sponsor Concierge. Linda Hollander has been featured by Inc. Magazine as the leading expert in corporate sponsorships.She is the CEO of Sponsor Concierge which helps business owners profit from the awesome power of corporate sponsors. Linda Hollander has 20 years of experience in business. Her corporate sponsors have included Microsoft, Citibank, Fed Ex, Health Net, American Airlines, Bank of America, Wells Fargo, Staples, Wal Mart and IBM.Today we will dive into How to Secure Corporate Sponsors: The 3 P's of sponsorshipHow to find corporate sponsors to underwrite your eventHow to structure sponsorship offerings Contact Linda hereDon’t forget to subscribe, share, and review if the information was helpful. Follow on InstagramLinda HollanderThe Diamond Butterfly Event Gems Podcast

Have you ever considered funding business initiatives using sponsors? Large brands increasingly are looking for sponsorship opportunities to reach their target audience. In this episode, Adam Torres and Linda Hollander, CEO of Sponsor Concierge, explore how sponsors can fuel business growth creating win-win scenarios. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest

Ep #114: Just imagine if someone would give you $10,000 or maybe even $100,000 to do what you want; wouldn’t it be great? Today you will learn how to find the corporate sponsors, how to write the proposal to have more chances to get the sponsorship, and how to get companies to sponsor you for a few years. In this episode, Linda Hollander shares how to get corporate sponsorship to fund your dreams. Linda is the industry leader in teaching entrepreneurs about business and sponsorship success.  She has over 20 years of experience as a business owner and does sponsorship and business consulting. Her clients and sponsors include Microsoft, Fed Ex, Citibank, Bank of America, Walmart and others.  Time Stamped Show Notes: [00:22] About the episode and Linda Hollander [01:38] After struggling with the job and toxic relationship Linda decided to completely change her life and start a business [05:02] How she found out about the sponsors and got them for her business [07:15] How to get corporate sponsors to fund your projects even if you just starting [09:31] How to send a sponsorship proposal [15:18] How to pitch corporate sponsors to have more chances to get the sponsorship [17:19] Do your research and ask your potential sponsors questions to find out how you both can benefit from the collaboration [19:39] The essential details about transferring you money and how you can use them [23:21] How to pick sponsors for your project [25:25] What can you offer to sponsors in exchange [30:37] How to get sponsors for your next event [32:07] How Linda got her first sponsor which was Bank of America [35:40] Where to find Linda online [37:27] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Our Guest on the show today is Linda Hollander and we're diving into getting sponsors for your podcast or for your business.Linda has been featured by Inc. Magazine as the leading expert on corporate sponsorships. She is the author of book, Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Even if You’re Just Starting Out. She is also the CEO of Sponsor Concierge and the Sponsor Secrets Seminar.Her sponsors include Microsoft, Wells Fargo, Dun & Bradstreet, Epson, Citibank, Fed Ex, American Airlines, Staples, Health Net, Marriott, Southwest Airlines, Los Angeles Business Journal, Wal Mart, Bank of America and IBM. She has over 20 years of experience as a small business owner and she is the only person to be featured in both Entrepreneur and Female Entrepreneur magazine in the same month. She has also been on NBC, ABC, CBS, FOX Television, Bloomberg Radio and Remarkable Women. She started out worse than broke. She was buried in debt and couldn’t find a way out of the poverty trap and abusive relationships. But that’s not what really bothered her. It was that she was short and had frizzy hair to boot. ¬She and her best friend, Sheryl Felice, used their girl-power to the max. They launched a packaging business which sells custom-printed shopping bags to leading-edge companies. Despite her shyness, she devised a sales and marketing plan which made the fledgling business profitable in a very short amount of time. As revenues for the company increased every year, she met entrepreneurs, understood what motivates them and how she could increase their success. By the way, she is still short with frizzy hair. Hey, some things you just can’t change.Disney, Cisco Systems, Mattel, Universal Studios, Nissan, Yamaha, Sony, Revlon, Dunn Edwards Paints, Sanyo, Avery Dennison, Columbia Tri Star, CBS, City of Hope, Union Bank, ASCAP, Kaiser Permanente, IBM, Variety, Ocean Spray, Sears and Infiniti are some of her sponsors and clients. Her passions are business, sponsorships, marketing, promotion and packaging (she is a “Bag Lady”, after all). Linda Hollander owes her success to the wonderful people in her life: Her parents, Bob and Blossom Hollander, Rhoda and Howard Goldie and her best friend, Sheryl Felice. She lives in Los Angeles, California with her husband, Leslie Greenfield, and their various rescue cats. See acast.com/privacy for privacy and opt-out information.

Our Guest on the show today is Linda Hollander and we're diving into getting sponsors for your podcast or for your business.Linda has been featured by Inc. Magazine as the leading expert on corporate sponsorships. She is the author of book, Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Even if You’re Just Starting Out. She is also the CEO of Sponsor Concierge and the Sponsor Secrets Seminar.Her sponsors include Microsoft, Wells Fargo, Dun & Bradstreet, Epson, Citibank, Fed Ex, American Airlines, Staples, Health Net, Marriott, Southwest Airlines, Los Angeles Business Journal, Wal Mart, Bank of America and IBM. She has over 20 years of experience as a small business owner and she is the only person to be featured in both Entrepreneur and Female Entrepreneur magazine in the same month. She has also been on NBC, ABC, CBS, FOX Television, Bloomberg Radio and Remarkable Women. She started out worse than broke. She was buried in debt and couldn’t find a way out of the poverty trap and abusive relationships. But that’s not what really bothered her. It was that she was short and had frizzy hair to boot. ¬She and her best friend, Sheryl Felice, used their girl-power to the max. They launched a packaging business which sells custom-printed shopping bags to leading-edge companies. Despite her shyness, she devised a sales and marketing plan which made the fledgling business profitable in a very short amount of time. As revenues for the company increased every year, she met entrepreneurs, understood what motivates them and how she could increase their success. By the way, she is still short with frizzy hair. Hey, some things you just can’t change.Disney, Cisco Systems, Mattel, Universal Studios, Nissan, Yamaha, Sony, Revlon, Dunn Edwards Paints, Sanyo, Avery Dennison, Columbia Tri Star, CBS, City of Hope, Union Bank, ASCAP, Kaiser Permanente, IBM, Variety, Ocean Spray, Sears and Infiniti are some of her sponsors and clients. Her passions are business, sponsorships, marketing, promotion and packaging (she is a “Bag Lady”, after all). Linda Hollander owes her success to the wonderful people in her life: Her parents, Bob and Blossom Hollander, Rhoda and Howard Goldie and her best friend, Sheryl Felice. She lives in Los Angeles, California with her husband, Leslie Greenfield, and their various rescue cats. See acast.com/privacy for privacy and opt-out information.

 Linda Hollander on the lesson she has learned on her journey. Hear more from Linda: BONUS: Linda Hollander on her advice to entrepreneurs. BONUS: Linda Hollander on her secret to a rewarding life. BONUS: Linda Hollander on the biggest risk she ever took. BONUS: Linda Hollander on the female in history she would like to be for a day. Hear Linda's full episode. Learn more about Linda. Learn more about The Passionistas Project.

Linda Hollander on the female in history she would like to be for a day. Hear more from Linda: BONUS: Linda Hollander on her advice to entrepreneurs. BONUS: Linda Hollander on the lesson she has learned on her journey. BONUS: Linda Hollander on her secret to a rewarding life. BONUS: Linda Hollander on the biggest risk she ever took. Hear Linda's full episode. Learn more about Linda. Learn more about The Passionistas Project.    

Linda Hollander on the biggest risk she ever took. Hear more from Linda: BONUS: Linda Hollander on her advice to entrepreneurs. BONUS: Linda Hollander on the lesson she has learned on her journey. BONUS: Linda Hollander on her secret to a rewarding life. BONUS: Linda Hollander on the female in history she would like to be for a day. Hear Linda's full episode. Learn more about Linda. Learn more about The Passionistas Project.

BONUS: Linda Hollander on her secret to a rewarding life. Hear more from Linda: BONUS: Linda Hollander on her advice to entrepreneurs. BONUS: Linda Hollander on the lesson she has learned on her journey. BONUS: Linda Hollander on the biggest risk she ever took. BONUS: Linda Hollander on the female in history she would like to be for a day. Hear Linda's full episode. Learn more about Linda. Learn more about The Passionistas Project.

Linda Hollander on her advice to entrepreneurs. Hear more from Linda: BONUS: Linda Hollander on the lesson she has learned on her journey. BONUS: Linda Hollander on her secret to a rewarding life. BONUS: Linda Hollander on the biggest risk she ever took. BONUS: Linda Hollander on the female in history she would like to be for a day. Hear Linda's full episode. Learn more about Linda. Learn more about The Passionistas Project.

Monetizing Your Content, with Stephen Woessner Good Morning Onward Nation – I’m Stephen Woessner and my hope for you is that 2018 has started off with renewed momentum and velocity in your business. And that you have been able to take time to invest in planning and getting clear on what you most want to accomplish in 2018 – your most vital priorities. The days between Christmas and New Year's are my favorite of the year because of the opportunities to spend time with family and friends, to truly unplug, to think, to pray, and to journal. And this year...I was able to get the time and space that I needed to think deeply and work through my vision for Predictive ROI in 2018. How we are going to grow our team...where we are going to invest our time, talent, and resources...and my Predictive ROI leadership team and I even identified several bold, new initiatives that we will tackle in 2018. We also zeroed in on how we will add greater value to the clients we have the honor of serving each day at Predictive ROI. I also invested time mapping out the practical and tactical lessons I want to share with you, Onward Nation, during the 258 episodes we will air in 2018. We are hard at work in raising the bar in our business – because we want you to raise the standard of what you expect from us each and every day. In fact...one of the ways of the ways we believe we can be of even greater service and value to you also aligns with one of the bold and new initiatives we plan to tackle. Launching a YouTube series. Now, if you just rolled your eyes at the thought of yet another YouTube series...I am actually with you on that...and that was one of the main reasons we have not launched a series sooner. The last thing that business owners need is another self-aggrandizing, reality TV style series that is packed full of drama, busy work, and very light on practical and tactical knowledge that can be applied. Instead...our commitment is to launch a video series that serves as an extension of our Onward Nation podcast...that documents – visually – and in precise detail -- the stories of successful business owners in 2018 and beyond will be the ones who are no longer looking at marketing through the wrong end of the lens – instead – their marketing goes beyond generating new clients and has become an actual revenue stream for their core business...a true profit center. The business owners we will introduce you to have transformed their company’s marketing from an expense on the P&L to a profit center by getting very intentional in three essential areas. First...they got really clear and defined their distinctive point of view – so clear that they created differentiation for themselves in the process, and with it, they gave themselves the ability to charge a premium price for their service offering. Let’s call this their POV for short. The POVs we introduce you to will be bold, some even provocative, but they all add value to the core business by attracting attention of the audience the business is focused on serving. Second...we will introduce you to business owners who have made a commitment to creating strategic, high-quality cornerstone content on a consistent schedule – all designed to cement their POV into the hearts and minds of the people who are following them today – and – their content was good enough to attract the attention of new people...so their audience grew. Third...they were able to monetize their content so that their marketing became a revenue stream. And I am not talking about selling an info course to your email list. But what I am talking about is attracting enough people into your audience – building a nation of true fans that love you so much that you also attract the attention of third party brands who may want to pay you to get in front of your audience with your endorsement. That’s just the tip of the iceberg but that is what can happen when you begin thinking of your content as a service to your audience and you begin thinking of you and your business as a media company. So...I am really excited to bring you lessons from business owners who are doing this successfully so you can take and apply the lessons into your business. We are shooting a lot of video interviews and back stories in Walt Disney World; New York City; Austin, Texas; Providence, Rhode Island, and locations in between. The series will likely launch on YouTube in late March or early April. And I look forward to your feedback once we launch it so we can make it even better and more helpful for you. I will keep you posted on the launch. Okay...so for today’s lesson...let’s go back to how business owners look at marketing, and how if we shift our mindset, we can proactively transform our marketing into a profit center not just a lead generating activity. And I will share with you several powerful examples of business owners whose marketing efforts are not only opening up new opportunities with customers – but they are being paid to produce content...they have truly monetized their content. Sound good? Okay...let’s dive in. In my opinion, most business owners look at their own marketing through the wrong end of the lens. Meaning...they evaluate the success of their marketing efforts solely through vital metrics like website traffic, email optins, click through rates, conversion rates, customer acquisition cost, lifetime value of a customer, retention rates, and so forth. All of these metrics are definitely important for evaluating the health of your sales pipeline and your business development strategy for converting leads into sales. But there can be more – a lot more as it relates to your marketing’s ability to generate revenue. Onward Nation, thanks to the democratization of media channel thanks to social media, email, podcasting, YouTube, and the myriad of other channels, today’s top business owners are now seeing themselves as media companies. When I interviewed Gary Vaynerchuk back in September of 2013...he and I talked about how every company – every business owner needs to think of themselves as a “media company.” And that bold statement is now taking hold – and today’s top business owners are making what may have seemed unrealistic to many several years ago to becoming a critical component within a company’s marketing strategy. So, Onward Nation...if you execute properly – and by that I mean create high quality content, which I will define more clearly here in just a minute – and you share that content across multiple channels – and build an engaged audience across those channels...then you have successful taken your first steps to becoming a media company where the content you produce can generate revenue. How can the content by itself generate revenue? Because there will be other brands who may also want to get in front of that audience...and are willing to pay for that access. When that happens...you as the business owner now have the best of both worlds. You have an audience that loves you and what your company does...and you can generate leads and sales to support your core business from your audience. Awesome. And, you have attracted an audience that other companies will pay you to access and get in front of...and now the content you are creating as part of your marketing strategy also generates revenue. But in order to be successful in monetizing your content...you first need to produce content that is worthy of monetization. So what makes content worthy of monetization? In my opinion, there are two main ingredients to the worthiness recipe: That the content you are producing is valuable and helpful to your current audience -- and – it is valuable enough that it attracts to new people into your community so your audience grows And you are not a one-trick pony. That you are producing quality content, sharing it across multiple channels, and you have created “media properties” because having the properties is what makes your more “sponsorable.” And becoming sponsorable is something I learned from our incredible guest, Linda Hollander in Episode 383 of Onward Nation. I encourage you to go back to Episode 383 to learn more about her recipe for helping business owners attract annual sponsorships of $10,000 to $100,000 – she shares the recipe in full transparency. Okay...so let’s dive a bit deeper into each ingredient. Here’s ingredient #1...does your content provide helpful, practical, and tactical advice and recommendations that when someone finishes listening, reading, or watching that they can go implement something? Are they smarter as a result of what you shared? Can they provide more value to their customers because of the time they invested in your content? Are they somehow able to move their business onward to that next level? If yes...then awesome. What this world doesn’t need is more yacking into a microphone or having a video camera follow you around an airport, drama, and drawing attention to yourself...none of that self-aggrandizing content adds value to your audience. So...get your plan together. Maybe it's a top-rated podcast, a video series on YouTube, maybe you want to write a book, or write long form articles for LinkedIn or in the media, maybe you have a passion to speak on stage, or host webinars, or a combination of these channels...whatever your passion is...create helpful, valuable content around that topic, and over time, you will build an audience. And as Dorie Clark shared with me during our encore interview in Episode 628... at the end of the day creating content — whether it’s a book — a podcast — or even a blog — showcases what you know. Dorie said to me, “Stephen, business owners need to focus on content creation. People always think, ‘Oh, there are so many blogs! There are so many podcasts!’ The truth is, too few people are leveraging the power of content creation because we think about content the wrong way. Content creation is not about how many people view your article. The goal of content creation is to create a piece that shows your credibility and makes it easier for a prospect to say ‘yes’ to working with you.” Dorie’s right. When you create a piece of content, Onward Nation, the number of people who see it doesn’t matter. What matters is whether or not you make the next sale — and it’s much more likely that you are able to do that when you can point a prospect to a piece of content that shows off how knowledgeable and credible you are. And all of that credibility and expertise helps you build an audience, which leads up into the second ingredient in the recipe of creating content that is worthy of monetization. Here’s ingredient #2: Multiple channels and properties to become more sponsorable Okay, Onward Nation – it isn’t enough to have great content. And it isn’t enough to consistently produce great content. Today’s top business owners are consistently creating great content...sharing it across multiple platforms...and then slicing and dicing the content into multiple media properties to increase their “sponsorability.” For example...let’s say you host your podcast. Awesome. Some additional opportunities to consider would be to take the transcripts from three of your very best interviews with influential thought leaders and use the content to create an eBook with an introductory letter from you on the inside cover. Now you have an additional asset that your audience will find helpful – and – you have an additional asset a sponsor may want to be part of for a fee. One of our Predictive ROI clients just sold a $12,000 sponsorship of his podcast to one of his vendors who also wanted to get in front of his audience – and – our client sold a $10,400 sponsorship to two other vendors for an eBook. Our team took 10 of his interviews...created an eBook that distilled the 10 best lessons from the interviews into an actionable plan...and our client sold the sponsorship of the eBook to the two vendors for $5,200 each. Or, say you teach workshops and you attract attendees from around the country. At your next workshop...record the entire event on video...the actual teaching sessions...the behind the scenes side conversations...the Q&A...the social functions if there is a dinner or reception. Record all of it. You then cut up the video and it becomes what you need to launch a video series on YouTube – and then you sell sponsorship of your YouTube channel to one of your vendors. And you transcribe the audio files from the entire workshop and the content can be transformed into webinar series that is sponsorable...or a book that is sponsorable...or podcast that is sponsorable. Or, say you are a software consultant and represent a number of different software vendors. What if you were to host your own podcast and your guest list was comprised of the top prospects for the software companies you represent? You then use your podcast as what I like to call, The Trojan Horse of Sales...because your podcast becomes your “All Access Pass” to your top prospects. They want to be a guest on your show...and you go to one of your vendors...and sell them the opportunity to underwrite or fund the entire program. They get the leads...you get the opportunity to create great content and build your audience...and your guests get exposure and the ability to share their thought leadership. A very solid win-win-win. You can go back to Episode 600 where I broke down the recipe for the Trojan Horse of Sales step-by-step. The final example I would like for you to take some time to consider is what Jay Baer, our outstanding guest for Episode 305, has done with his company, Convince and Convert. Jay is New York Times best selling author, has built a thriving consultancy in Convince and Convert, but they have also created a division of the company entitled Convince and Convert Media. Because Jay and his team have been able to build a large audience of business owners and marketers, brands who also want to sell to the same audience, now reach out to Jay’s media company to pay for access. It is an innovative approach. And here is a link to Jay’s media guide as well as the pricing his team charges for the various placements they offer brands. The key to success here is to not fall into the trap of thinking that you need to have a large audience to be successful in monetizing your content. You don’t need a million listeners. You don’t need 500,000 YouTube subscribers. You don’t. What you need is high quality content...shared on a consistent basis...with a growing audience who loves you...across multiple channels. In fact...the more narrow, or the more niche, you go with your audience – the better. Onward Nation, sometimes going narrow is what gives us the ability to create a nation of true fans faster and with less expense. Yes, it may take you months to make this transition from marketing as lead gen and a cost center to marketing as both...generating new customers and producing content that is “monetizable” – or it may take several years for you to reach this level of traction. But they key to remember is that it is possible – that you can begin looking at marketing through the correct end of the lens. So set the fear, the apprehension, the concerns aside. Yes it’s scary – I get that. But when you start, and when you make mistakes, and when you make adjustments, you will also create momentum. This is a long-term play – but it can’t be – if you don't ever start. So with that said...I want to say thank you. Thank you for being here...thank you taking some of your invaluable 86,400 seconds you have today and sharing them with me. Your time and attention are precious to me and I wish you the best of success in 2018. Please drop me a line at Stephen@predictiveroi.com and let me know what you thought of today’s solocast – thumbs up or thumbs down. I always want to know what you think so we can continue to get better and better and be of greater value to you and your team. We will be back tomorrow with another great episode with David Mattson from Sandler Training. You will not want to miss it. Until then...onward with gusto!

In this episode I go through my takeaways from my interviews with Briana Songer from episode 86, Marta Costa from episode 87, and Linda Hollander from episode 88.

Linda Hollander joins me in the Ballers Circle to discuss how to get corporate sponsors to fund your business. If you're a podcaster, blogger, vlogger, author, speaker or digital marketer this episode is especially for you as Linda and I go into how this less know strategy can be used for those in the internet business space. 

Linda Hollander is a businesswoman, speaker, author, and the industry leader in teaching entrepreneurial women about small business success and how to get corporate sponsors.  She has over 20 years of experience in business, corporate sponsorships, sales, marketing, design, promotion and creating lifetime customers.  She is the founder of Women's Small Business Month and the Women’s Small Business Expo, which takes place every year in Los Angeles, California and has received the Caught in the Act of Excellence Award.   Linda is sometimes known as the "Wealthy Bag Lady." She started out worse than broke. She was buried in debt and couldn’t find a way out of the poverty trap. Then she and her best friend, Sheryl Felice, launched a packaging business which sells custom-printed shopping bags to leading-edge companies. Linda devised a sales and marketing plan which made the fledgling business profitable in a very short amount of time. Some of her clients include Disney, Cisco Systems, Mattel, Universal Studios, Nissan, Yamaha, Sony, Revlon, Sanyo, and Avery Dennison. As revenues for the company increased every year, she met entrepreneurial women, understood what motivates them and how she could increase their success. She wrote the book, Bags to Riches: 7  SuccessSecrets for Women in Business and launched a career as an international speaker and sponsorship expert.  She is the president of the International Sponsorship Association.  Linda is a great example of the RenWomen traits of risk taking, the urge to grow and expand, learning from failure, and creative problem solving.

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation – I’m Stephen Woessner and welcome to Episode 490 — and today’s vital priority is to serve up Part 2 of how to sell a $30,000 sponsorship. A couple weeks ago…I promised to you that I would invite Dave Mammano, host of The Avanti Entrepreneur podcast back to Onward Nation to share his personal story of how he sold a $30,000 annual sponsorship to the company, Paychex…and today’s the day Onward Nation. I interviewed Dave in order to capture and document his exact step-by-step recipe so that you could apply it into your business straight away. I am so fired up to share the details with you. Let me first share a brief backstory in order to give you full context regarding why what you are about to learn from Dave can be so impactful in your business. Many Onward Nation listeners are business owners whose primary focus each day is to drive business development for their company. To drive new revenue, from new customers, and within new markets. All of that is consistent with the small business revenue data we consistently see…that points to how 43 percent of owners are cite growing revenue as the top challenge within their company – so – winning at biz dev needs to be at the forefront of an owner’s vital priorities. And breaking down the 43 percent for a second – that number – 43 percent – represents over 12 million business owners in this country who are concerned about growing revenue. One of the proactive and super successful biz dev strategies proactive business owners have implemented is to put a podcast out in front of their core business – and then – to use their show as I like to call, a Trojan Horse of Sales – meaning – their podcast drives new client revenue into their core business by opening up biz dev relationships with the guests they interviewed for their show. If you haven’t started your own podcast – but – you like the sound of having a Trojan Horse of Sales out in front of your business – then I encourage you to go back to Episode 445 of Onward Nation for the full recipe – in complete transparency – so you can take and apply all of the step-by-step ingredients. And then, several weeks ago, I took our biz strategy even deeper during Episode 460 by taking you on a deep dive into how to get a $10,000 to $100,000 sponsor for your podcast. But – I want to make sure I am very clear here – the recipe I shared in Episode 460 was not my recipe. It is a recipe I learned directly from the brilliant and super talented Linda Hollander. Linda is one of today’s leading authorities on how to sell sponsorships to top tier sponsors – and – our incredible guest on Onward Nation and she was kind enough to let me pick her brain for Chapter 16 of my upcoming book. Linda, if you’re listening, you are a rock star – thank you for everything! Now, Linda’s sponsorship recipe is not just any recipe – it’s a recipe that can help you sell a $10,000 to $100,000 sponsorship for your business. No hyperbole. It is truly that awesome. And that is where Dave Mammano comes in. Dave decided to sit down and really study Episode 460. He wanted to learn from Linda all about how to get a sponsor – and then – he immediately…and I do mean immediately, applied what he learned. And when he was all done – he went out to sell it. Then Dave called me a few days later and let me know that he sold a $30,000 sponsorship. Yes, Onward Nation – Dave sold a $30,000 annual sponsorship that stretched over his podcast, YouTube channel, all of the other properties within his business. Definitely an incredible result outcome for Dave – but – it is also a real testament to the community, purpose, and high-quality content his Avanti Entrepreneur team are building. And one of the most incredible aspects of the sales process is that the negotiations with the sponsor were never about monthly downloads, website traffic, social media shares, or email optins. Instead, the focus was about building relationships – about aligning the sponsor’s brand with Dave’s content and his ever-growing nation of true fans because both companies serve the same customers. So Onward Nation, your ability to sell your own $30,000 or even a $50,000 sponsorship, or a $100,000 sponsorship rests solely on you creating “properties” that attract the prospects and customers who your sponsor wants to be doing business with – and – that you create the type of culture a prospective sponsor wants to be aligned with. That should be your biz dev strategy, Onward Nation. And of course, it’s exciting to think about building a YouTube channel with hundreds of thousands of subscribers or a super popular Instagram account. But for most small business owners…becoming Internet famous…is not what is going to move the needle…and it shouldn’t be your vital priority. To be clear…I am not saying credibility on social media doesn’t matter…but…what I am saying is that just because you don’t have a million followers, doesn’t mean you can’t build an incredible core business where sponsors will absolutely want to pay you $50,000 to be part of the special relationship you are building with your customers and nation of true fans. What you do need above anything else is the confidence to know that it is possible. That you can do it. That you can be successful. That you can deliver value to a sponsor. That you have built an audience, a customer base, a loyal following – no matter the size – who value you, who love you, who appreciate your opinion, your insights, and they look to you for guidance. You have so much to be grateful for. So now I am going to share with you the conversation I had with Dave Mammano – so you can hear in his own words – the process – the recipe – the step-by-step of how he sold a $30,000 sponsorship so you can follow the exact same steps. Here we go, Onward Nation!

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning, Onward Nation and welcome to Episode 480 – this week’s solocast. And I am so fired up for this discussion – that I can hardly wait to share a major win from one of our Predictive ROI clients and avid listeners! No hyperbole – this win is really off-the-charts amazing. Here’s a brief backstory. Many Onward Nation listeners are business owners whose primary focus each day is to drive business development for their company. To drive new revenue, from new customers, and within new markets. All of that is consistent with the small business revenue data we consistently see…that points to how 43 percent of owners are cite growing revenue as the top challenge within their company – so – winning at biz dev needs to be at the forefront of an owner’s vital priorities. And breaking down the 43 percent for a second – that number – 43 percent – represents over 12 million business owners in this country who are concerned about growing revenue. One of the proactive and super successful biz dev strategies proactive business owners have implemented is to put a podcast out in front of their core business – and then – to use their show as I like to call, a Trojan Horse of Sales – meaning – their podcast drives new client revenue into their core business by opening up biz dev relationships with the guests they interviewed for their show. Very smart and my Predictive ROI team are experts at helping owners of business-to-business professional services firms drive hundreds of thousands, if not millions of dollars in new revenue into their companies, through our Podcasting for Profit System. It is awesome. If you haven’t started your own podcast – but – you like the sound of having a Trojan Horse of Sales out in front of your business – then I encourage you to go back to Episode 445 of Onward Nation for the full recipe – in complete transparency – so you can take and apply all of the step-by-step ingredients. And then, a couple weeks ago, I took our biz strategy even deeper during Episode 460 by taking you on a deep dive into how to get a $10,000 to $100,000 sponsor for your podcast. But – I want to make sure I am very clear here – the recipe I shared in Episode 460 was not my recipe. It is a recipe I learned directly from the brilliant and super talented Linda Hollander. Linda is one of today’s leading authorities on how to sell sponsorships to top tier sponsors – and – our incredible guest on Onward Nation and she was kind enough to let me pick her brain for Chapter 16 of my upcoming book. Thank you, Linda – you are a rock star! Now, Linda’s sponsorship recipe is not just any recipe – it’s a recipe that can help you sell a $10,000 to $100,000 sponsorship for your business. Again, no hyperbole. It is truly that awesome. Here…I’ll prove it. Dave Mammano, a three-time guest here at Onward Nation, host of the Avanti Entrepreneur Podcast, and one of our Predictive ROI clients…decided to sit down and really study Episode 460. He wanted to learn from Linda all about how to get a sponsor – and then – what did he do? He immediately…and I do mean immediately, Onward Nation…he immediately applied what he learned. He went to work creating what Linda calls the “Sponsorship proposal.” He then emailed me the draft and I could see that he had applied Linda’s insights and wisdom exactly as she had recommended. He wrote his story – he shared insights into the good – the challenges along the way – and all of those things that make Dave the amazing, awesome, and incredible business owner he is today. He talked about his previous company that he recently sold and the story behind his latest venture. All in brilliant storytelling form. Dave’s proposal also included details about his podcast, his YouTube channel, and all of the other ways he communicates with his growing nation of true fans within in his community. And when he was all done – he went out and started to sell it. Then Dave called me a few days later and let me know that he sold a $30,000 sponsorship to the company called, Paychex. Yes, Onward Nation – Dave sold a $30,000 annual sponsorship that stretched over his podcast, YouTube channel, all of the other properties within his business. Definitely an incredible result outcome for Dave – but – it is also a real testament to the community, purpose, and high-quality content his Avanti Entrepreneur team are building. And one of the most incredible aspects of the sales process is that the negotiations with Paychex were never about monthly downloads, website traffic, social media shares, or email optins. Instead, the focus was about aligning the Paychex brand with Dave’s content and his ever-growing nation of true fans because both companies serve the same customers. So Onward Nation, your ability to sell your own $30,000 or even a $50,000 sponsorship, or a $100,000 sponsorship rests solely on you creating “properties” that attract the prospects and customers who your sponsor wants to be doing business with – and – that you create the type of culture a prospective sponsor wants to be aligned with. That should be your biz dev strategy, Onward Nation. And of course, it’s exciting to think about building a YouTube channel with hundreds of thousands of subscribers or a super popular Instagram account. But for most small business owners…becoming Internet famous…is not what is going to move the needle…and it shouldn’t be your vital priority. To be clear…I am not saying credibility on social media doesn’t matter…but…what I am saying is that just because you don’t have a million followers, doesn’t mean you can’t build an incredible core business where sponsors will absolutely want to pay you $50,000 to be part of the special relationship you are building with your customers and nation of true fans. What you do need above anything else is the confidence to know that it is possible. That you can do it. That you can be successful. That you can deliver value to a sponsor. That you have built an audience, a customer base, a loyal following – no matter the size – who value you, who love you, who appreciate your opinion, your insights, and they look to you for guidance. How amazing is that, right? You have so much to be grateful for. Okay, let’s bring Dave’s success, and how you can do it too, back into focus. I didn’t want to get you all fired up – and encourage you to go out there and start selling – without taking an opportunity to arm you with even more strategy and step-by-step process. Yes, the recipes provided in earlier episodes will provide you with the right tactical ingredients – but in addition to Dave’s success story – I also received feedback from other listeners who felt they needed more detail. In fact…they wanted a lot more detail. When I shared Dave’s story with them…they encouraged me to ask him to come back to the show and take us step-by-step through each and every detail that he experienced along the way. Great push back, Onward Nation – thank you. So I asked Dave – and – he agreed to come back and share each and every step…all the granular detail. How he wrote his story. What he decided to include or exclude. How he designed the Pitch Deck or the visual format of his proposal. How he presented it to Paychex. And every detail in between. Dave is going to share his story with you in full transparency because hearing his words may help move past any of the reservations – any of the hesitancy – any of the fear you may be feeling – that may be holding you back. And we are going to air that interview two weeks from today, Onward Nation…Episode 490 on Wednesday, May 10th. Be sure to listen…download it…share it with other business owners who you think can benefit from the recipe…this biz dev strategy could be a game changer for your business and my hope is you will take advantage of it right away. So, Onward Nation, here’s what I want to leave you with today. The key to success with this biz dev recipe, or any of the biz dev recipes we share here, is to get out of your own head, to allow yourself to study this recipe, and to give yourself the opportunity to apply it. Who cares if the first prospective sponsor you approach says no? So then you make some revisions to your proposal and you keep right on going. Just think about all of the studios and production companies that told George Lucas no – that his idea for Star Wars wasn’t going to go anywhere. Or, the many editors from many publishers who told JK Rowling that her story about a young boy, a wizard named Harry, didn’t have what it took to be successful. Well, billions and billions of dollars in sales later, and we all know what happened when the creators of Star Wars and Harry Potter believed enough in their purpose and vision – amazing things! Will your business enjoy similar success? I don’t know – but the point is – the only way you will know for sure is if you get out there and try. Some sponsors will say no – but all you need is 1 to say yes. Be sure to listen to Episode 490 that will air two weeks from today – May 10th – and you will get the exact roadmap – the exact recipe from Dave Mammano’s success. So with that said…I want to say thank you. Thank you for being here and for making Onward Nation what you listen – what you study – and maybe what you take with you on your morning run – or your daily commute. However we fit into your compressed schedule – I want you to know how much I appreciate you sharing some of your invaluable time with me today. And I encourage you to listen to tomorrow’s episode with Mark Stoner, who built and scaled his business from a one-man operation to now being featured in the primetime television show Blue Collar Millionaires on CNBC. You will not want to miss, Mark, Onward Nation. He is rock solid awesome!   Until then – onward with gusto!

The wealthy bag lady sponsor expert Linda Holland and the most connected author Germaine Moody Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

The wealthy bag lady sponsor expert Linda Holland and the most connected author Germaine Moody Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

The wealthy bag lady sponsor expert Linda Holland and the most connected author Germaine Moody   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation – I’m Stephen Woessner and welcome to Episode 460 – this week’s solocast where I will share the specific step-by-step recipe for how to get a sponsor for your podcast, a lesson that I learned directly from one of today’s leading authorities on the topic of sponsorships. Her name is Linda Hollander, and she is off-the-charts amazing. I’m telling you – the lesson in this solocast is going to help you monetize your podcast in new ways – or – if you already have sponsors – it may give you some new insights so you can sell your sponsorships upwards of $100,000 per year.   Before we get to today’s lesson…I want to thank you.   Thank you for being here – thank you for all of your support – thank you for all of your daily encouragement – thank you for all of the wonderful emails sharing what you like about the show – and just as important – sharing how my team and I can get better – how we can deliver even more value to you and your teammates. I appreciate the emails, the tweets, the Facebook posts, and all of the connection requests on LinkedIn. I want you to know how much you mean to me – how much you and what you share with us energize my team and me. You and your feedback is the lifeblood of the show and so before we dive into today’s lesson – I want you to know how much I deeply appreciate you taking some of your precise 86,400 seconds you were blessed enough to receive today – and sharing your time – your most precious asset – and deciding to share it with me. And because time is the most precious asset for all of us – I have invested my time in building a lesson for you today that will add value in potentially many areas of your business. But I will say – despite the value this lesson will provide you – it may make you uncomfortable. You may feel put on the spot. As you consider the potential of executing on the ideas I share with you this morning – you may immediately begin to talk yourself out of the opportunity. You may second-guess yourself. You may feel that you and your business are not worthy of such lofty goals. So as we move through the lesson…as I share with you the practical and tactical of what you need to do when you work to attract a sponsor for your podcast…and you start to second-guess yourself…and begin to feel that your show or your business is not at that right level…I want you to remember the wise words of Marianne Williamson when she said… But…how do I know this to be true? Because Onward Nation, Marianne’s words struck me to the core the first time I read them. I was hit hard. I knew she was speaking to me and other people who felt the same way as me. In three simple sentences – she beautifully addressed head on the biggest obstacle of success that was blocking my path. So now, instead of praying and focusing on opportunity to come my way…I have shifted the context to be more in-line with being ready to accept the abundance – to be okay in becoming the person I need to become to be the best steward possible – to be open and let the light shine in to cast out the darkness – so that I can see my full destiny unfold. I am sharing all of this with you, in full transparency, so you have an opportunity to get your mindset right – to know you are worthy – that you are ready – that you can be more – that your business is ready for that next level – that your podcast is ready for a sponsorship – and that you are ready to apply all you learn here today. And that I know the points where today’s lesson about attracting sponsorships will make you feel uncomfortable because I have been there. I have felt the uneasiness of “not being ready” first hand. But I am telling you, Onward Nation – if you apply what I share with your this morning, you will push past the fear and leap onward to that next level. For example, when my Predictive ROI team and I launched Onward Nation in June of 2015…some of the first questions from people closest to us had nothing to do with the tactical of how we were able to build the show from scratch and launch it in less than 30-days…or…how we were able to soar to the top of iTunes within just a few short weeks. Nope. Oftentimes, one of the very first questions I received from those closest to me was… “When are you going to sell a sponsorship?” This was a frequently asked question because having a sponsor was an outward sign of success – of legitimacy – that we had made it – that we were on our way to doing something special. But here’s the truth, Onward Nation. The thought of selling a sponsorship early on terrified me. I was afraid of the rejection. I was afraid of sharing what might seem like small numbers for a new show. I didn’t want to waste my time or the time of the prospective sponsors. I was afraid of being embarrassed during the process. And the list goes on and on. But ultimately, I didn’t feel that this show – a couple of years ago – was worthy of a paid sponsorship. But there was something else – and potentially even more paralyzing. I had no idea what to do – I didn’t know the first thing to attracting let alone selling a sponsorship for our podcast. I knew zero. In fact, to say that I knew zero was to give me a compliment – I knew less than zero. So my lack of knowledge – and my emotional insecurity around the topic of sponsorship – caused me to answer those initial questions on the topic as the opportunity of sponsorships didn’t matter as a revenue stream because we were focused on building the core business, which was true…but only a half truth. Here’s what I have learned in the over two years of hard work since that time.   Sponsorships matter.   Sponsorships of course matter from the perspective of revenue – but this is the less important compared to the credibility and cache that a sponsor can bring to your show. For example, let’s say you’re considering listening to Onward Nation for the first time…and you see an ad for… “Onward Nation with Stephen Woessner.” Versus if you happened to hear… “Onward Nation with Stephen Woessner, brought to you by Bank of America.” Which one sounds more credible? Exactly! The opportunity of having a Bank of America or some other large brand connected to your brand provides you with some degree of transference of their credibility over to you and your brand. So, I knew that I needed to figure out the strategy behind sponsorship as a way to take Onward Nation to that next level. But I had no idea where to start. And then – as is the case often in life – I got the push that I needed in order to make the change that I needed to make. AMACOM, my publisher for my book being released in mid-September entitled “Profitable Podcasting,” asked me to write a chapter that provided insights into how to attract and sell a sponsorship for a podcast. “I’m sorry, what was that?” is how I initially felt. Gulp. I had no idea how I would provide value in an area where I had not developed mastery. However, instead of letting the fear of the assignment linger, I quickly told myself that the recipe that would result from the assignment would give me with another example to share how a podcast could be used as a tool to collect the primary research needed so the chapter — a book chapter outside of my expertise — could be done and done efficiently. And in full transparency, doing the research, filled in a skills gap for me so I know have what I need in order to close a big sponsorship deal on behalf of Onward Nation. I will share the news toward the end of this year — but oh my — it’s exciting to think about. Game changing. So, for today’s lesson, I will share the full sponsorship recipe with you. What I learned along the way, from whom I had the honor of learning, and how you can take and apply the same knowledge to attract the right sponsor for your podcast. Okay…so how did I do the research? In order to write a great chapter for the book, I knew that I needed to interview the right expert. So my first call was to Wendy Keller, my exceptional literary agent and great friend. She orbits the distant moon of awesome – she is otherworldly. Yes, I’m kind of a big fan. When I shared my challenge with Wendy, she quickly said to me, “Oh, I know exactly who you should interview for the chapter.” BA-BAM. And that’s another reason why you need the right inner circle, Onward Nation. Why you need to surround yourself with the right experts, the right mentors, and friends who are moving at the same pace and tempo you want to be moving at. Five minutes later, Wendy had connected me with Linda Hollander, one of today’s leading authorities on the topic of sponsorships. Both Inc. Magazine and Entrepreneur Magazine have featured Linda as the industry leader in how to sell corporate sponsorships. Linda has over 20-years of experience as a business owner. Her clients and sponsors include Microsoft, FedEx, Citibank, Mattel, Bank of America, Marriott, Health Net, American Airlines, IBM, and Wal-Mart. Her client list reads like a “Who’s Who” in corporate sponsorship. Just go to www.sponsorconcierge.com to find Linda. Wendy suggested I interview Linda then transcribe the interview and turn it into a chapter for the book. Brilliant. I followed Wendy’s blueprint — interviewed Linda — and viola — Chapter 16 with deep expertise from one of the industry’s leading experts on the topic was done. And I was a heck of a lot smarter after having learned directly from Linda. Rock solid awesome!! But in order for that to happen – I had to set my fear and ego aside and focus on the assignment – and let go of the fact that I didn’t know something about the world of podcasting. I am taking you so deep behind the green curtain here because I want you to see – everyone deals with fear – everyone has obstacles – everyone is uncomfortable from time-to-time in their business – everyone deals with the imposter syndrome. Everyone. But the true measure of greatness – is whether you will let it paralyze you – or – will you push past it and walk toward your destiny. I believe in you, Onward Nation. You are just one phone call or one interview with an expert away from finding that missing piece that will ignite your business to the next level. Have the guts to make the calls, Onward Nation. Get out there and leverage your podcast as a tool for collecting primary research from top experts — even if your expertise lies outside the area being researched. The interviews you conduct will provide your podcast listeners and true fans with exceptional value, just as Linda did for you. And the transcripts of your interviews can be converted into chapters for your book. So here we go…let’s dig in to learn how to master a new skill…the skill of attracting the right sponsor for your podcast…a sponsor who can provide financial resources to support your show…but more importantly…a sponsor who can lend their brand to you…and in doing so…provide you and your show with additional credibility. So you can get the full context of what I learned from Linda, I am going to share the specific questions I asked Linda – so you can model them – revise them – and then use them when you interview your industry experts. So here we go… For my first question, I asked Linda… “Please take us back to the beginning and your first event so business owners reading this can have the full context of what you have accomplished.” I asked Linda this for two reasons: 1) it is an easy, soft question that helps develop rapport at the beginning of a conversation when two people are just learning about one another. It would be inappropriate if I asked Linda to share all of her deepest and most valuable sponsorship strategies as the first question. That would be way too abrupt. So focus on building some rapport first. And 2) because I always wanted to know Linda’s backstory because it is wonderful context to know that she came from nothing – and yet – she pushed herself to be more – and despite the odds and the fear – she was successful in securing Bank of America as her first sponsor. She is amazing. So in Linda’s words… She had the privilege of working with some great top tier sponsors but it wasn’t always that way. Many of her clients early on in her business were women so she wanted to start the Women’s Small Business Expo to deliver even more value to clients. But she needed sponsors because putting on an event is cash intensive. Ultimately, her first sponsors were Bank of America, Wal-Mart, and IBM. She had never done an event in her life. She had no idea how to do an event. She had no experience. She had no following. She had her parents on her email list. She put her brother-in-law on her email list, too. They weren’t going to tell her no. If she could have put her cat on there, she would have done that. But despite how she started out, she was able to attract several top tier sponsors. And when her event attendees came, they would ask Linda, “How the heck are you getting these sponsors? We thought you had to be a big company and have all this experience and track record,” and Linda said, “Absolutely no.” Then Linda knew there was a need in the marketplace for training business owners how to attract sponsors. She lost a lot of time and money when she first started to learn the sponsorship game. It took her six months to get my first proposal together and she lost $75,000 in the process. Linda told me, Onward Nation that it was painful, it was excruciating. Some people wouldn’t even talk to her because she was a micro-business. But, there were also people who said to Linda, “You know what? I’ll talk to you. I’ll help you.” Then she said to herself, “When I learn this stuff, I’m going to teach other business owners how to do it.” Amazing backstory don’t you think, Onward Nation? Does that help push some of the fear or apprehension aside for you? She started with nothing – no following – nothing – and she went out and did it anyway. She is rock solid awesome. Okay, let’s press on. Next I asked, Linda… “Let’s start off with some definitions. When we hear “sponsor” that could mean different things depending upon someone’s business model. What does sponsorship mean, what does a sponsor want to sponsor, are they programs, events, or businesses?” Linda shared that the definition of sponsorship is “Connecting a company with people who can buy things.” If you know people who can buy stuff, then you can get sponsors. Linda wants you to know that it is a lot simpler than what most business owners think. In fact…here’s what is “sponsorable.” If you have a business — that could be sponsored. If you host a radio show If you host a podcast If you host a television show or YouTube channel, or a blog All of that can be sponsored. And of course, if you host events like Linda, you can get sponsors because sponsors love live events. If you’re a speaker or an author, you can get sponsored, because as a speaker and an author you have access to an audience — a fanbase of people — who know your work and know your book, and as a speaker you command the platform. Companies don’t have people who can speak, who can command a platform, or capture the attention of an audience. So that is a huge advantage for you, Onward Nation! At this point in my interview with Linda – I started feeling excited and actually really confident. And the fear, you might ask? What fear? HA! Linda had me so completely energized by the possibilities I was learning from her! Next I wanted to learn about the pitfalls – the common mistakes business owners make when they head down the sponsorship path so you, Onward Nation – and me – could try to avoid the same $75,000 mistakes Linda had experienced. So I asked Linda… “What are some of the biggest mistakes you see business owners making time and time again as they pursue sponsorships?” She let me know there are a few mistakes to be weary of, and she’s made all of them, so the lessons she could share were directly from her hands-on experience. The first mistake is, believe it or not, is not asking for enough money. What?!? I thought to myself! Linda went on to explain that asking for too little money can hurt a business owner because they are, in effect, telling a sponsor they don’t have anything of value to offer. Linda often gets calls from business owners who are trying to sell their $500 sponsor package. They’re going to be presenting to a busy, stressed-out person inside a company, and if they see a sponsor package priced at $500, they’re going to think the business owner doesn’t have anything of value. In the sponsorship process, you have what’s called your “Champion,” and this is the person within the sponsoring company who loves you, but they have to sell you and your program to their colleagues, their team, and their boss, and maybe the people working under them to get it approved. Onward Nation, your pricing strategy needs to communicate value in order for them to do that. For most of Linda’s clients, what she sees them typically win is between $10,000 and $100,000 in annual sponsor fees. If you do an event, if you have a podcast, or something else that is episode-to-episode, bundle everything together for the year and sell an annual sponsorship because you’re going to be more successful in properly positioning yourself with sponsors. The second mistake business owners make is not using an industry standard proposal. According to Linda, your sponsor proposal is one of the most important but least understood documents. You have to use an industry standard format or you will not get funded. Your proposal must look amazing and have the right compelling benefits. So to recap, Onward Nation – the two biggest mistakes you need to avoid are asking for too little money and not having a good proposal. Okay, I was really intrigued by what Linda was teaching me, and I knew that in order for the lessons to have the most value to you and to the readers of my book, Linda and I needed to drill in deeper on the topic of sponsorships for podcasting. So I asked Linda… “Let’s say you’re a podcaster. Sounds like you would try to sell an annual sponsorship of your show instead of weekly episodes, but you would also package in your entire platform including social media, email lists, webinars, events, etc., right?” In Linda’s opinion, yes, you want them to sponsor your entire brand — not a single show. It took Linda a while to figure this out because at first she started to have sponsors for her events and then thought, “Wait a minute, I’ve got a whole brand here.” When she had them sponsor her brand, she made a whole lot more money. Instead of a business owner saying, “I’m a podcaster,” you should brand yourself as a “media company” who does podcasting because sponsors are not quite in love with podcasting yet. It’s still new. It’s still cutting edge. But if you say you’re a media company, Onward Nation then their ears are going to perk up. Then they’re going to be interested. Talk about your podcast, but then talk about the other things you do such as, email blasts, social media, maybe even YouTube. Talk about all of the touch points you have. Then Linda took me back to the definition of sponsorship; “Connecting a company to people who buy things.” Onward Nation, you need to tell your prospective sponsors how you can connect them to people who could but their stuff. At this point in the learning from Linda, I was feeling really confident about the steps, the process, the upside, and the mistakes that needed to be avoided in order to save time and cash. Then I had another spark of fear – but in full transparency – it was probably more ego than fear – when I had the thought, “Wait a minute…if I sell a sponsorship for Onward Nation to a Bank of America, for example, doesn’t that diminish our own brand in some way?” So, I took the opportunity to ask Linda because I figured if I was thinking it – and could potentially turn that into a roadblock – then maybe other business owners would be asking themselves the same question. The best way to push that aside was to ask the expert. So Linda… “Do I diminish my own brand if I go get a sponsor?” And she put my mind at ease by letting me know that she is asked that question a lot because as business owners, we want to be independent, we don’t want to have a company influence what we’re going to say, and we don’t want the appearance that we’re biased. Linda has never had a sponsor try to influence her content in 16-years of doing this. And if they ever did, she would just say, “Hey, that’s not part of the program.” Onward Nation, you design your program — the sponsor writes the check — that’s what goes on with sponsorships. Also, the promotion of your sponsor does not have to be outlandish or in your face. The promotion can be elegant and understated, such as signage, banner ads, or things you put on your website. And if you do recommend a company like when Linda was working with Citibank, and she would recommend Citibank, she would disclose it by saying, “I need to disclose that Citibank is my sponsor,” and then you are in integrity by disclosing it. So know Linda was removing trap door after trap door and each and every excuse I was letting creep back into my mind. I was loving this conversation and the opportunity to learn from someone who has been so successful in this arena – but for me – even more important – was that she had scraped her knees, and busted an elbow, a time or two. She had the in-the-trenches experience that I love and really value. And if you have been listening to Onward Nation, you know I am a big fan of success secrets…those things…that if we apply them give us the ability to make stochastic jumps onward to new levels. So I asked Linda… “Are there any secrets to success business owners need to apply in order to be successful in attracting a sponsor?” Linda let me know that a secret is to make your sponsor the star. Most business owners when they try to get a sponsor, they fall into the trap of talking about what their business does, they might say things like, “I’ve have this great podcast, I have this great book, I have a great business, I have a great non-profit, or event, etc.” Business owners can sometimes talk about themselves and that’s not the way to get a sponsor. The way to get a sponsor is to talk to the sponsor about what you can do for them. Say, “Hey, Mr., Ms. Sponsor, I’m going to educate people about your products and your services. I’m going to help you increase your product and your brand loyalty. I’m going to help you grow your customer base. I’m going to help you drive sales and traffic.” Do you see the difference, Onward Nation? You’re saying, “Hey, the sponsor is the star” and your prospective sponsor is going to look at that and say, “Hey, this business owner understands that it’s about me and not about them.” You’ll tell them a little bit about what you do because they have to understand it, but mostly what you’re going to tell the sponsor is “Here’s how I’m going to benefit your company, here’s what I’m going to do for you.” Okay, Onward Nation – at this point in the interview, my confidence was soaring. I was beginning to think through the pitch and presentation – my thoughts were going to sales strategy and other ideas were firing. But, an essential component to any strategy is timing. How long would something like this take to pull together? So I asked Linda for her help about timelines… “Let’s talk timelines. How fast does, or maybe how long, is the sales cycle you typically see for attracting $10,000 to $100,000 sponsorships?” Linda started by reminding me that sponsorships are a relationship business. You need time to develop relationships with companies. Here’s where it’s going to be maybe a little bit of a shock to business owners. Linda recommends eight months to a year before you need the funding to start approaching prospective sponsors. Linda went on to tell me why. If you’re approaching Microsoft, FedEx, Staples (those are called the “Top Tier” sponsors), they have a process. You have to apply and you have to wait for them to approve it. They like to have a lot of lead time because whatever you are doing you have to talk about how you are going to work with their company, what kind of a program you are going to build together, and it takes time to develop that depth of a relationship. It will take time to get your first sponsor. But, Linda also shared some thoughts on how to complete the process quicker. There are “Top Tier” sponsors and then are “Second Tier” sponsors. In the banking industry (and banks are a great place to find sponsorships, by the way), Linda has worked with Bank of America and Citibank. They are top tier. But there may be a local community bank where you live, Onward Nation. There may be an up and coming player in the banking industry you might want to work with. That won’t take as long because it’s easier to get to the decision makers and to get that process of sponsorship started. The amazing thing about sponsorships being a relationship business is that there is something called renewals in sponsorships. And renewals are magic. Renewals are your cash machine because if a sponsor likes you, they can fund you this year, next year, and the next year. Linda has sold multi-year sponsorships with FedEx and Citibank. Her clients have had multi-year contracts with Verizon, Dole Foods, and Black and Decker just to name a few. It’s not a quick cash strategy. It is a long-term strategy to fund your business, Onward Nation. That’s why Linda recommends that business owners go for a one-year contract because one-year is about enough time to really analyze the relationship and if the sponsor wants to continue. If your sponsorship is from event-to-event, or episode-to-episode, a sponsor is not going to see that much growth as far as return on investment, so they are less likely to renew. Now it was time to begin formalizing the recipe – I could see the individual ingredients – but I needed Linda’s master skills with the recipe to help pull it all together so I could see the result outcome she was already envisioning. So I asked Linda… “Let’s get tactical and think about key steps in the process, the action plan, things that are going to improve the probability of success. If you were to give business owners one, two, or three things they need to do, what would those steps be?” Linda was kind enough to share a three-step process to attracting a sponsor. The first part is to do what she calls the “Sponsor Wish List.” The wish list is the list of companies that you would like to have as sponsors. Remember in your sponsor wish list to include both Top Tier and the Second Tier sponsors. Most business owners when they start their wish list think only of Top Tier sponsors. Go deeper. Since Linda and I had already talked about the banking industry, she then shifted to talk insurance. Yes, banking and insurance may be perceived by some business owners as boring industries. Everyone wants glam sponsors like fashion, cosmetics, and accessories. But the boring companies have the money. Let’s take the insurance category, you’re going to think of State Farm, and AFLAC, and all the ones that have paid to be top of mind. Then go a little deeper by doing some Google searches into smaller insurance companies, the up and coming brands, because the up and coming brands need you to get their name out. Linda told me that these second tier companies are outstanding prospects because they don’t have the brand awareness of the big brands and will be more open to what you have to offer, Onward Nation. Linda then shared a tangible example of that in practice. She worked with a company called Evolution Insurance Brokers. Nobody has ever heard of Evolution Insurance Brokers, and that is exactly why they sponsored her. They wanted to get the word out about their company. They’re not AFLAC, they’re not State Farm, they’re not the big players in the industry. But, Onward Nation…the second tiers have money to invest. Linda was not able to disclose exactly the value of the sponsorship with Evolution Insurance Brokers, but it was 5-figures. Step two is preparing your professional proposal. Linda recommends writing what she calls an “Industry Standard Sponsor Proposal.” The full sponsor proposal is about eight to ten pages in length and here’s what it includes: A description of your “property.” Onward Nation, write down the word “property” because what you do now is called the “property.” Your podcast is a property. Your book is a property. Your speaking business is a property. Your business, your event, your non-profit, whatever you are doing is called a property. You want to describe that. You should include your sponsor’s goals, which should be similar to what we talked about earlier in this chapter, such as increasing brand loyalty and customer base, and educating people, and driving traffic and sales, and all that. You should include a one-page marketing plan. It includes all the ways you’re going to get the word out about the sponsor. Sponsors are interested in this because marketing is the difference between a good idea someone has in their head and something that actually has legs and is sustainable. You should include your demographics. Whether your demographics are mothers, the parent market, the entrepreneurial market, the urban youth, the baby boomer market, you need to describe your demographics. Include any testimonials you have. You should include your sponsor fees like the ones we’ve talked about. The last thing, and here is how Linda and her team write proposals differently than anyone else in the country, is storytelling. You want to have good storytelling inside your proposal. Linda calls it “passion points.” Linda is able to sells sponsors because she doesn’t just put in the proposal what’s called your “pretty bio.” The pretty bio is your education, and the awards you won, and your experience. All of that is nice but what you want is to be vulnerable, you need to make a human connection, because you’re not just pitching to a faceless cooperation. You are pitching to a person, a human being, and you want to show your humanity. In Linda’s story, she talks about how she was in the poverty trap. She talks about how she was in an abusive relationship. Her story has helped her secure sponsors because you want them to see you as a real person. The emotional connection is important, Onward Nation. You want to put beautiful storytelling in there. If you don’t want to include your own story, put the story of someone you’ve helped through the work you do. Be sure to include some emotion. Business owners often make the mistake of thinking, “Oh, I’m going to impress them, and I’m going to put facts, and figures, and statistics in there.” But unfortunately, that is not going help you rise above the competition. Be human. All of the proposal ingredients from Linda really had me energized, Onward Nation. But then I started thinking about tools and other resources that I might also need to know about in order to make the process of selling a top tier sponsor as efficient as possible from a time perspective. So I asked Linda… “Are there any other tools, any other resources you think business owners ought to study to make this process as efficient and effective as possible?” Linda shared that her website at www.sponsorconcierge.com includes two free gifts. One is the “Number 1 Secret to Getting Corporate Sponsors.” And the second is that she does free sponsor strategy sessions with business owners so they can book a sponsor strategy session with me. During the sessions, she takes a look at what you’re currently doing, and together, you develop a success strategy to attract the right sponsor. To close out the interview, I asked Linda if she had any final advice that she thought we might have missed during our discussion. Linda closed by sharing how important it was for business owners to know that they can do this. The number one question Linda is most often asked is, “Why would a sponsor want to work with little ole’ me? I’m just getting started. I’m not a big company. I don’t have a track record. I don’t have a big following.” And Linda said to me, “Stephen, please know you can do this. You have value. You have things a sponsor is going to be attracted to. You just need to package it in the right way.” She reinforced the point by telling me the story about how she got her first sponsor… Linda lives in Los Angeles, California, so when she first had the idea to do her initial event, she was driving around in her clunker car and she of course was stuck in a traffic jam. She looked up and see a billboard for Bank of America and there’s a woman featured within the billboard design, so Linda thinks to herself, “Okay, they’re trying to get the women’s market.” Immediately, she starts doing self-sabotaging and thinking, “Why the heck would they talk to me? I’m just working from my home from my kitchen table. I’m not a big company. What the heck am I going to offer Bank of America?” But Linda’s dream and mission to help people was so strong that she couldn’t get it out of her head. So she got the courage to make a call to Bank of America and finally got the person who could greenlight the sponsorships. She finished her proposal, got everything done, and had an appointment at their office – and she was super nervous. Then he said to Linda, “Well, let’s see your proposal,” and she handed it to him. And he said, “Okay, well we’re going to go for this level of sponsorship,” and it was a five-figure sponsorship. Linda had to act like she did this all the time so she said, “Oh, great,” and then had to shake his hand but her hand was so clammy she had to wipe it off! She got back in my car and did the happy dance right there in the parking lot! She drove home and waved to all the Bank of America branches on her way home. You never know what’s going to happen, Onward Nation. It all starts with a thought. It starts with a dream. It starts with a vision. We’re taught to have these big dreams but we’re not taught how to finance the dreams, and dreams take money, and that’s where sponsors come in. You can do this! Hold your head up high. Know that you have quality and you bring value to your sponsors — and — you can fund your dreams. So with that said, Onward Nation… I want to thank you for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And if you haven’t already downloaded your copy of our 12 Success Strategies eBook, just text the word “onward” to 6-6-8-6-6. Again, text the word “onward” to 6-6-8-6-6 and we will send it right to your Inbox. Onward with gusto!

Linda Hollander is often referred to as the Wealthy Bag Lady. She has been featured by Inc. and Entrepreneur Magazines as the industry leader in corporate sponsorship. She has over 20-years of experience as a business owner and does sponsorship and business consulting. Her clients and sponsors include Microsoft, FedEx, Citibank, Mattel, Bank of America, Marriott, Health Net, American Airlines, IBM, and Wal-Mart. What you'll learn about in this episode Linda's background What sponsors are What can get sponsored Mistakes people make when attempting to obtain sponsorships Why you shouldn't market yourself as a podcaster or a blogger but rather as a media company Why your worries about having sponsorships are unfounded Why you should make the sponsor the star Why you should enter one-year contracts Why banks are great sponsorships What your sponsor wishlist should look like Creating a great sponsor proposal The #1 secret to getting corporate sponsors How she got Bank of America as her very first sponsor How best to connect with Linda: Website: sponsorconcierge.com

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation…and welcome to Episode 382…I’m Stephen Woessner. Thank you for taking the time to be here this morning and for making Onward Nation part of your daily routine. I want you to know how much your time and attention mean to me. I’m keenly aware that there are many demands on your time — at this moment — and yet you chose to spend some of your precious time with me to learn more about the lessons we share from today’s business owners. I take the trust you place in us pretty seriously. My team and I know that we need to deliver practical and tactical knowledge within every episode — knowledge you can take and apply into your business to accelerate your results, quickly. But oftentimes — a critical component to being successful when applying newly found knowledge is fighting back the fear and temptation to procrastinate. The overwhelm — the delay — in reaching back out to your top prospect who has not made a decision on your proposal yet — and guess what — fear and procrastination is what is holding them back from making a decision in your favor, too. But Onward Nation…if you solve for the fear on both sides of the equation — meaning your fear and their fear — your probability of success increases exponentially. Or, maybe you are plagued by the failure of a previous venture or a series of ill-advised decisions — and there are days when the burden of money lost and opportunity squandered makes you feel like quitting. I get it — I’ve been there. I have been at the top and I have been at the bottom. I know what the daily pressure feels like when you need to add employees because of increased demand but you can barely afford the team you currently have because you are still paying for mistakes in year’s past. But, rest assured, Onward Nation, the pressure you may be feeling right now…the pressure that seems unending…is actually refining you. As you feel your business model being compressed, pushed, and pulled — all of it — it is actually a beautiful thing. The intensity of your situation right now is refining you into something spectacular — if you let it. You and your business may be a diamond in the rough — and it is the intense pressure of today that is refining you, cutting you, removing all of the impurities from your business — and if you have the guts, the mental and physical fortitude to stick it out, you will be a brilliant diamond on the other side of it with exceptional cut, clarity, and color. So as odd as it may seem — and as painful as it is to endure — enjoy this time — focus on the result outcome — and apply proven, practical, and tactical knowledge to get you through to the other side. And that is what I am going to share with you during today’s solocast. I am going to share my favorite success quote — I am going to share some of the behind-the-scenes of one of my biggest and most terrifying business failures that caused me to have many puke in the bucket moments. And I am also going to share the story behind a one-on-one call with my mentor, Darren Hardy and how he properly shifted my mindset, like iron sharpening iron, and gave my team and I the momentum we are still riding today here at Predictive ROI, the content marketing and lead gen agency that I lead alongside our incredible team when I am not interviewing today’s top business owners. And I am going to share all of this insight by sharing — in its entirety — my full interview with John Lee Dumas, host of the exceptional EOFire podcast. John invited me to be his guest for Episode 649 of EOFire and it was an incredible experience. JLD asked me tough questions and I’m excited to share with you the blueprint for eliminating the guesswork behind building an audience — and overcoming the fear and procrastination that often holds us back. Onward Nation, the lessons you will learn as a result of listening and studying this interview are timely — because if you put them into practice — you will take several large leaps ahead of your competition and be well on your way to ensuring 2017 is your most successful year ever — in whatever way you define success — because it is a deeply personal metric and is different for all of us. So without further adieu, here is John Lee Dumas, and me, in Episode 649 of EOFire: www.eofire.com/podcast/stephenwoessner Hey — welcome back, Onward Nation — I hope you found the practical and tactical recommendations I shared with JLD, and now with you, to be valuable as you refine and sharpen your plans for 2017. Remember, all of the intense pressure that may be bringing you to your knees each and every day…is helping you…if you let it. Learn from it…adapt…change course…and get mad…fight back…but next time…fight back using the wisdom of what you learned…and you will begin to see the cuts and clarity taking shape, Onward Nation. You will walk brilliantly into 2017 as the perfectly crafted diamond you were meant to be because you will have allowed the process of pressure and heat to unlock all of God’s abundance. So when you are feeling that pressure…just take a moment to remember the wise words of Marianne Williamson, who said… “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” So, Onward Nation…you are capable — you have the gifts and talent to get through whatever the pressure you are feeling at this very moment — you can get past it — and you will make 2017 the best it has every been. With that, Onward Nation…I want to thank you again for taking the time to be here with me today. It is always an honor to have you here — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. You can hit me up on Twitter, find us on Facebook, me on LinkedIn, or you are always welcome to email me directly at stephen@onwardnation.com — and yes — that is my actual email address — no fancy filters or filing system — it will come directly to me. We will be back tomorrow with an incredible encore interview with Linda Hollander — she is rock solid awesome and will take you by the hand, behind the green curtain of sponsorships, and how you can leverage your business platform into a sponsorship of $10,000 to $100,000 with a large corporate brand. She is amazing and shares the details in full transparency! You will love it. Until then, onward with gusto!

Linda Hollander has years of experience as a small business owner and is the industry leader in teaching peopleabout how to tap into the awesome power of corporate sponsors. She is the author of the # 1 best-seller, Corporate Sponsorship in 3 Easy Steps. She is also the CEO of Sponsor Concierge and the founder of the Sponsor Secrets Seminar Patricia Aburdene one of the world's leading social forecasters. She's spoken all over the globe and helped millions of people make the most of social change. Co-author of the #1New York Times bestseller Megatrends 2000 and Megatrends 2010. Her new book Conscious Money: Living, Creating, and Investing with Your Values for a Sustainable New Prosperity was a finalist for the Books for a Better Life award Tom Hopkins carries the standard as a master sales trainer and is recognized as the world's leading authority on selling techniques and salesmanship. Over 5 million people on five continents have attended Tom's high-energy live seminars. He is the author of 18 books, including “How to Master the Art of Selling™,” which has sold over 1.6 million copies worldwide. His latest book is titled, “When Buyers Say No”  For more information go to MoneyForLunch.com. Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!

Do you want to know how to tap into corporate sponsorship dollars? Listen as sponsorship expert, Linda Hollander shares powerful ways to really boost your book marketing with corporate sponsorship power. Learn more about your ad choices. Visit megaphone.fm/adchoices

All Author One Stop editors have either worked for major publishers, have edited books that have become New York Times best-sellers, or have edited books that have been sold to major publishers. RANDY PEYSER is the Founder and CEO of Author One Stop. She is the creator of the Write-a-Book Program, and is one of only a few people in the country who specializes in representing authors in finding literary agents and publishers at Book Expo America (BEA) in May. The BEA is the largest Book Expo in the United States. Randy, who is a frequent telesummit guest and media guest, also speaks for publishing conferences, business organizations, writer's organizations, and spiritual organizations around the country. Randy is the former editor-in-chief of a national magazine and an SF/Bay area magazine, as well as the long time features writer for Awareness Magazine in Southern California. Her interviews include New York Times best-selling authors: Esther Hicks, Deepak Chopra, Marci Shimoff, Wayne Dyer, Suze Orman, Marianne Williamson, Caroline Myss, Neale Donald Walsch, Judith Orloff, John Bradshaw, Bernie Siegel, John Gray, Joan Borysenko, Dannion Brinkley, Jean Houston, and more. Randy has edited books from business, to spirituality, self-help, children's, to fiction and nonfiction - including Guerrilla Wealth by Loral Langemeier, which is part of the international best-selling series of Guerrilla Marketing books by Jay Conrad Levinson. Randy is the author of: The Power of Miracle Thinking Crappy to Happy The Write-a-Book Program The Mind/Body/Spirit Speakers Directory Upcoming: The Little Book of BIG Epiphanies and Bald Courage "If you look up the word 'savvy' in the dictionary, a picture of Randy appears!" - David Tyreman, branding strategist for Ralph Lauren and author of World Famous Randy is featured in many books, including: Healing the Heart of the World, an award-winning anthology created by Dawson Church, for which she contributed many of her interviews with bestselling authors, as well as a chapter on Miracle Thinking. Randy is also Associate Editor. Elite Press, 2005. This book won the Independent Publisher's "IPPY AWARD", Best Inspirational Book!!! Visionary Women Inspiring the World an anthology created by Master Business Strategist, Kelly O'Neil, in which Randy was chosen as one of twelve women to share why she is known as the "Instigator of Random Acts of Chutzpah." Skyward Publishing. Confessions of Shameless Self-Promoters by Debbie Allen, in which Randy shares the reason why she is considered a promoting dynamo! McGraw-Hill. The Marriage of Sex and Spirit by Gerilyn Gendreau, Elite Books. Features Randy's interviews with such relationships experts as Dr. John Gray of "Men Are From Mars and Women Are From Venus" fame, as well as Dr. Deepak Chopra, among many others. Winner, "Best Health & Spirituality Book", National Book Awards Randy is featured in the national best-seller, Networking Magic by Jill Lublin, Rick Frischman, Adams Media; as well as in Book Marketing from A-Z by Francine Silverman, Infinity Press; Dojo Wisdom for Writers by Jennifer Lawler, Compass Books; and Messages of Hope and Healing by Linda Pynaker. "Working with Randy Peyser is like hitting a home run every time. She is a fabulous book coach and editor. This amazing woman always delivers on time and is completely professional. She is a pleasure to work with and her sense of humor is like a breath of fresh air. Randy is the living embodiment of the power of chutzpah. She is truly one of the greats." - Linda Hollander, www.wealthybaglady.com "I love how you wove my story together. I am very happy with this Introduction and deeply grateful to you for getting me out of the spin cycle! Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you think sponsorships are only for nonprofits or big names and huge companies with a massive following and years of experience in their industry? Then think again. Even if you’re just starting out and looking to hold an event, if you have an interested audience then you can find sponsors to help you defray the expenses involved with such an undertaking. Squash the myths that are holding you back. You can go after the big companies, you can land the big bucks, and you can keep them coming back year after year. By building a relationship with them that blends cohesively with your intended audience and giving them the incentive to support you financially, you can be successful at landing big sponsorships whether it’s your first time at it or not. Linda Hollander knows how to attract big sponsors both for herself and her clients. Her thoughtful and compelling strategies for landing big names and big dollars are sure to help skyrocket your next business venture.   www.agentsofchangecon.com/159

Linda Hollander is known as “The Wealthy Bag Lady” and is a sponsorship and business mentor. She is the author of “Bags to Riches” and “Corporate Sponsorship in 3 Easy Steps”. She is the founder of Sponsors Secret Seminar, a speaker and animal lover.

Referred to by Inc. Magazine as the industry leader in corporate sponsorship in business success, Linda Hollander shares how to get started finding sponsors for your book. Author of the best-selling book, Corporate Sponsorship in 3 Easy Steps, and founder of the International Association of Business Sponsorships, Linda Hollander has over 20 years of experience as a business owner and consultant, working to bring clients and sponsors together. These include Fortune 100 companies, such as Microsoft, FedEx, Citibank, Mattel, Bank of America, Marriott, Health Net, American Airlines, IBM, and Walmart, and the list goes on and on. In this high-content and fast-moving interview, Linda takes you through her special, easy-to-implement, three-step process, and offers fabulous ideas and unlikely sponsorship suggestions. You can learn more about Linda Hollander and her sponsorship services at Sponsorconcierge.com. You can get the book here. Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Sponsor Secrets Seminar on October 6-8, 2015 in Los Angeles  At the Sponsor Secrets Seminar, we'll package you for success with sponsors, you'll create your customized sponsor action plan and you'll meet the sponsors. Sponsors will spend over $20 billion dollars this year on people just like you, even if you're just starting out. Meet these Sponsors at this Annual Live Event You can talk face-to-face with sponsors and industry experts at this amazing empowerment event. You'll leave with a customized sponsor success plan. I'd love to talk with you personally and answer all of your questions about sponsors. Please feel free schedule your sponsor strategy session. Register TODAY at  www.SponsorSecretsSeminar.com 

Linda Hollander has been featured by Inc Magazine as the leading expert in corporate sponsorships. She is CEO of Sponsor Concierge which helps business owners profit from the awesome power of corporate sponsors. She talks about the biggest mistakes people make and the best way to approach sponsors. She also discusses how to get media partners and how to use research to strengthen offerings to sponsors.

Corporate sponsors are not just for the big guys. You can be a startup company with very little revenue and reach that a corporation would love to support. Discover how to attract, secure and create loyal sponsors with Linda Hollander, the CEO of Sponsor Concierge. Find out how Linda went from poverty-stricken to one of the leading experts on corporate sponsorships. Her clients and sponsors include some of the largest corporations in the world including Microsoft, FedEx, Citibank, Mattel and more. Linda also provides a free gift to you, so listen in and stay until the end! This show can turn your business around in an instant.

Linda has been featured by Inc. Magazine as the leading expert on corporate sponsorship. She has over 20 years of experience as a small business owner and is the industry leader in teaching people about how to tap into the awesome power of corporate sponsors. She is the author of the # 1 best-seller, Corporate Sponsorship in 3 Easy Steps. She is also the CEO of Sponsor Concierge. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference. Subscribe in ITunes Like this Podcast?  Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.    Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.

Linda has been featured by Inc. Magazine as the leading expert on corporate sponsorship. She has over 20 years of experience as a small business owner and is the industry leader in teaching people about how to tap into the awesome power of corporate sponsors. She is the author of the # 1 best-seller, Corporate Sponsorship in 3 Easy Steps. She is also the CEO of Sponsor Concierge. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference. Subscribe in ITunes Like this Podcast?  Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.    Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.

How can you find new ways to increase your company's growth? We discuss this evergreen challenge with Linda Hollander, “The Wealthy Bag Lady,” a highly successful serial entrepreneur (see bio below). In our conversation, we explore how Linda has identified and developed a succession of niche markets that have led her to increasing levels of business success.Read More The post The Secrets of Building Successful Niches appeared first on Business Advancement.

Join us at 11:11 am PDT, 1:11 pm CDT Linda Hollander has been featured by Inc. Magazine as the leading expert on corporate sponsorships. She is the author of the #1 best-selling book, Bags to Riches: 7 Success Secrets for Women in Business. She is also the founder CEO of Sponsor Concierge and the Sponsor Secrets Seminar. She has over 20 yrs of experience as a small business owner and she is the only person to be featured in both Entrepreneur and Female Entrepreneur magazine in the same month. She has also been on NBC, CBS, FOX Television, Bloomberg Radio and Remarkable Women.  She started out worse than broke. She was buried in debt and couldn’t find a way out of the poverty trap and abusive relationships. But that’s not what really bothered her. It was that she was short and had frizzy hair to boot. ­ She and her best friend, Sheryl Felice, used their girl-power to the max. They launched a packaging business which sells custom-printed shopping bags to leading-edge companies. She devised a sales & marketing plan which made the fledgling business profitable in a very short amount of time. As revenues for the company increased every year, she met entrepreneurial women, understood what motivates them and how she could increase their success. By the way, she is still short with frizzy hair. Hey, some things you just can’t change. Sponsors Microsoft, Wells Fargo, Dun & Bradstreet, Epson, Citibank, Fed Ex, American Airlines, Staples, Health Net, Marriott, Wal Mart, Bank of America and IBM. Free gift until 03-25-2014 WealthyBagLady.com     

Tune in for David's interview with Linda Hollander, "The Wealthy Bag Lady."