Podcasts about you do you

In this episode, Erin and Nicole tackle something we all need to get better at: ignoring. (Ignoring—strategically, of course.) Whether your inbox is flooded, your DMs are piling up, or you're just plain overstimulated, this episode is your permission slip to stop responding to everything like it's a fire drill. Here's what you'll hear: 1.) Why every message doesn't deserve a reply—and how to tell the difference 2.)  How to stop treating work like a courtroom (you're not on trial, promise) 3.)  Practical ways to prioritize what actually needs your energy 4.) What ignoring with intention looks like (and why silence is a superpower) 5.)  And the real reason vague DMs are getting ghosted From Pavlovian pings to text message booty calls (yep), this one's packed with the hard-earned wisdom of two recovering over-responders. You'll laugh, nod along, and maybe even mute a few notifications. If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com              If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  ”Life is not a rap battle. You don't have to respond to every single point right away. You're not Eminem.” “I don't do work booty calls.”  ”If it doesn't feed you or free you or feel fun, then it's probably not worth your immediate attention.” “It's okay to put it aside or reconsider it or let it go. You have to be able to assess the risk of that and to live with the consequences."  

Networking isn't just a “nice to have” — it's directly tied to your promotions, paycheck, and how others perceive your value. In this episode, Erin sits down with speaker, author, and networking expert Julie Brown to unpack why networking is critical for your career growth and how to do it more effectively (and authentically). Julie brings the data, the tough love, and the practical steps — from small, doable actions you can take today to common mistakes that are sabotaging your efforts, including the two most boring questions that kill any conversation. If you've been avoiding networking or just going through the motions, this conversation will change the way you think about it. Some of the things you'll hear are:   1.) The hard cold stats on why networking is key to your success       2.) The small first steps you can take if you're not doing enough networking   3.) The top two dopamine killing (i.e., bad) questions you probably ask at networking events   4.) Alternative, dopamine inducing questions to ask instead   5.) Her biggest pet peeve in networking   This Shit Works https://juliebrownbd.com/         If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  ”Being good at the job is such a barrier to entry now-that's the barrier to entry. What's gonna set you apart is who knows what you do? Who is invested in your success? Who wants to see you succeed?”  ”Our offices, meetings, work and workspaces are designed for productivity over connection. It's our job to filter back in the connection and still stay productive.” “ Don't grow your network. Just use the one you already have.”

Networking isn't just a “nice to have” — it's directly tied to your promotions, paycheck, and how others perceive your value. In this episode, Erin sits down with speaker, author, and networking expert Julie Brown to unpack why networking is critical for your career growth and how to do it more effectively (and authentically). Julie brings the data, the tough love, and the practical steps — from small, doable actions you can take today to common mistakes that are sabotaging your efforts, including the two most boring questions that kill any conversation. If you've been avoiding networking or just going through the motions, this conversation will change the way you think about it. Some of the things you'll hear are:   1.) The hard cold stats on why networking is key to your success       2.) The small first steps you can take if you're not doing enough networking   3.) The top two dopamine killing (i.e., bad) questions you probably ask at networking events   4.) Alternative, dopamine inducing questions to ask instead   5.) Her biggest pet peeve in networking   This Shit Works https://juliebrownbd.com/         If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  ”Being good at the job is such a barrier to entry now-that's the barrier to entry. What's gonna set you apart is who knows what you do? Who is invested in your success? Who wants to see you succeed?”  ”Our offices, meetings, work and workspaces are designed for productivity over connection. It's our job to filter back in the connection and still stay productive.” “ Don't grow your network. Just use the one you already have.”

When you hear the word authenticity, you might think of it as being your true self around other people. Actually, it's much more than that. In our conversation, Erin Hatzikostas shares her bold and refreshing perspective on authenticity in leadership and life.  As a former corporate CEO turned authenticity advocate, Erin opens up about her journey from a rocky start as an actuary to leading a company with a culture rooted in trust and connection. She introduces her HUMANS framework for authenticity, emphasizing the importance of humility, unexpectedness, and storytelling in building relationships and inspiring others. Erin's unforgettable stories offer practical ways to embrace imperfection and lead with heart. Her insights on being unexpected in communication, taking risks, and cataloging imperfect moments will leave you feeling inspired to bring more of your true self into every interaction. This episode is packed with actionable advice for anyone looking to lead authentically, connect deeply, and stand out by simply being real. Erin is the CEO and founder of b Authentic Inc, a global keynote speaker, and the author of two books, You Do You(ish) and The 50% Rule, the co-host of the podcast, b Cause Work Doesn't Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021.   You'll discover: How authenticity can transform leadership and build trustThe HUMANS framework: key elements of authentic connectionWhy embracing imperfection fosters deeper relationshipsThe “50% rule” for breaking free from conventional thinkingHow storytelling can elevate communication and problem-solving Check out all the episodesLeave a review on Apple PodcastsConnect with Meredith on LinkedInFollow Meredith on TwitterDownload the free ebook Listen Like a Pro

What if the setback is the setup?  In this episode, Angela Gargano shares how she went from biochemist to 6x American Ninja Warrior—and the mindset moves that kept her climbing (literally). From her RIGHT framework to delusional action, this convo is your reminder that even when everything feels off track… it might just be going right Angela Gargano is a 6x American Ninja Warrior, Miss Fitness America 2016, 3x Cover Girl, international keynote speaker, and the founder of the Pull-Up Revolution, where she's helped thousands of women conquer their first pull-up. Some of the things you'll hear are: 1.) How her time as a biochemist surprisingly served her as an American Ninja warrior 2.) The mindset shifts she made when everything seemed to be going wrong 3.) Her RIGHT framework for getting through setbacks (and my real-time use of it to get over a setback I had just that day) 4.) Why brain dumping is critical to making the most of your setbacks 5.) The power of taking delusional action   www.angela-gargano.com Podcast: www.angela-gargano.com/podcast If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments ”I have to go through this process, but I am in control of so much more.”  ”What if this actually goes right? What does that look like for me? And what little things can I do each day in order to come out stronger from this?” "Live your life by design instead of default. Default is: I'm gonna let this frustrating thing—someone's rejection—control my life. Design is: I'm gonna take this, use it as an opportunity, figure out what I can control, and keep going, keep showing up for something even better." "You need to be ready to fully adapt to anything—and make sure whatever you're working toward can hold up when life starts lifing.'Cause life is gonna, life is gonna be life thing at all times.”  

What if the setback is the setup?  In this episode, Angela Gargano shares how she went from biochemist to 6x American Ninja Warrior—and the mindset moves that kept her climbing (literally). From her RIGHT framework to delusional action, this convo is your reminder that even when everything feels off track… it might just be going right Angela Gargano is a 6x American Ninja Warrior, Miss Fitness America 2016, 3x Cover Girl, international keynote speaker, and the founder of the Pull-Up Revolution, where she's helped thousands of women conquer their first pull-up. Some of the things you'll hear are: 1.) How her time as a biochemist surprisingly served her as an American Ninja warrior 2.) The mindset shifts she made when everything seemed to be going wrong 3.) Her RIGHT framework for getting through setbacks (and my real-time use of it to get over a setback I had just that day) 4.) Why brain dumping is critical to making the most of your setbacks 5.) The power of taking delusional action   www.angela-gargano.com Podcast: www.angela-gargano.com/podcast If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments ”I have to go through this process, but I am in control of so much more.”  ”What if this actually goes right? What does that look like for me? And what little things can I do each day in order to come out stronger from this?” "Live your life by design instead of default. Default is: I'm gonna let this frustrating thing—someone's rejection—control my life. Design is: I'm gonna take this, use it as an opportunity, figure out what I can control, and keep going, keep showing up for something even better." "You need to be ready to fully adapt to anything—and make sure whatever you're working toward can hold up when life starts lifing.'Cause life is gonna, life is gonna be life thing at all times.”  

What does it really take to leave a legacy as a leader? In this solo episode, Erin is coming in hot with a message that's been on her mind for a while—one that's part pep talk, part practical how-to: how to leave a real leadership legacy (and no, it's not about working yourself to death or following every rule in the book). From the awkwardness of admitting she left a legacy… to the specific things she did (and wishes she had done), this episode is packed with straight talk, strategic insight, and stories you'll carry with you. You'll hear: 1.) Why Erin believes your legacy isn't in the numbers—it's in your people 2.) A behind-the-scenes look at the rule-breaking that actually paid off (even if it got her a slap on the wrist) 3.) The one thing most leaders forget to do—but makes all the difference Erin's 3-point checklist to make sure you're building a legacy you can be proud of. No fluff. No fake humility. Just the truth about what works—and what matters. If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Once somebody has worked for you, they don't forget that-and they don't forget both the good and the bad.”  ”You have to care more about what your people think of you than the leaders above you.”  'You have to freaking break the rules.” “ Be a thought leader. Have leading thoughts, but package those leading thoughts in a way that others can really follow, both inside and outside your company.”

What does it really take to leave a legacy as a leader? In this solo episode, Erin is coming in hot with a message that's been on her mind for a while—one that's part pep talk, part practical how-to: how to leave a real leadership legacy (and no, it's not about working yourself to death or following every rule in the book). From the awkwardness of admitting she left a legacy… to the specific things she did (and wishes she had done), this episode is packed with straight talk, strategic insight, and stories you'll carry with you. You'll hear: 1.) Why Erin believes your legacy isn't in the numbers—it's in your people 2.) A behind-the-scenes look at the rule-breaking that actually paid off (even if it got her a slap on the wrist) 3.) The one thing most leaders forget to do—but makes all the difference Erin's 3-point checklist to make sure you're building a legacy you can be proud of. No fluff. No fake humility. Just the truth about what works—and what matters. If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Once somebody has worked for you, they don't forget that-and they don't forget both the good and the bad.”  ”You have to care more about what your people think of you than the leaders above you.”  'You have to freaking break the rules.” “ Be a thought leader. Have leading thoughts, but package those leading thoughts in a way that others can really follow, both inside and outside your company.”

What if the chaos you're experiencing isn't a crisis… but a transformation? In this episode, Nicole opens up about turning 49, revisiting her own evolution, and what it's taken to stay grounded when the world keeps shape-shifting.  From embracing therapy to rewriting her definitions of success, she lays out a real-life-tested five-point plan for navigating seasons of massive change — without losing yourself (or your sense of humor). There's some tough love, some funny sidebars (we're looking at you, custom bra fitting), and a whole lot of clarity for anyone who feels like the ground is shifting beneath them. We talk about: 1.) Why redefining “exceptional” might be the most exceptional thing you do 2.) What Nashville, leadership mugs, and chameleons have to do with adapting 3.) The difference between crisis and transformation — and why it matters 4.) How to simplify, reconnect, and stay sharp when resources are thin 5.) Nicole's five-point framework for not just surviving, but sur-thriving If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  ”Extraordinary is different than exceptional. It's okay to be exceptional in some areas, but make sure you understand what that definition means to you.”  ”The people who got you here might not be the people that get you forward.”  ”It is not a time of crisis. It is a time of fucking transformation.”  ”I don't care what it is that you believe, create a support network.”  

What if the chaos you're experiencing isn't a crisis… but a transformation? In this episode, Nicole opens up about turning 49, revisiting her own evolution, and what it's taken to stay grounded when the world keeps shape-shifting.  From embracing therapy to rewriting her definitions of success, she lays out a real-life-tested five-point plan for navigating seasons of massive change — without losing yourself (or your sense of humor). There's some tough love, some funny sidebars (we're looking at you, custom bra fitting), and a whole lot of clarity for anyone who feels like the ground is shifting beneath them. We talk about: 1.) Why redefining “exceptional” might be the most exceptional thing you do 2.) What Nashville, leadership mugs, and chameleons have to do with adapting 3.) The difference between crisis and transformation — and why it matters 4.) How to simplify, reconnect, and stay sharp when resources are thin 5.) Nicole's five-point framework for not just surviving, but sur-thriving If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  ”Extraordinary is different than exceptional. It's okay to be exceptional in some areas, but make sure you understand what that definition means to you.”  ”The people who got you here might not be the people that get you forward.”  ”It is not a time of crisis. It is a time of fucking transformation.”  ”I don't care what it is that you believe, create a support network.”  

"Confident God Won't Fail Even if You Do": You're human. Sometimes you try and fail. God is on his throne even when and if you do. Welcome to the audio version of Amber's newest book, "The Key to Confidence." You can also get your own print copy from our store: https://timeofgrace.store/

Erin Hatzikostas is a former corporate CEO turned authenticity advocate, leading a movement to make workplaces more genuine through her company, Be Authentic Inc. As the CEO of a $2 billion healthcare financial institution, she tripled earnings and boosted employee engagement by embracing radical authenticity. Erin is a TEDx speaker, best-selling author of You Do You(ish), and co-host of the b Cause with Erin & Nicole podcast. Her insights have been featured in Business Insider, Fast Company, and Well+Good. With an MBA in Finance and Marketing, Erin blends analytical skills with leadership coaching to help professionals thrive through authenticity.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy welcome Erin Hatzikostas for a fun and insightful conversation on authenticity, leadership, and her latest book, The 50% Rule. Erin explains how embracing a mix of the "normal" and the "new" unlocks creative thinking, deeper connection, and greater confidence—especially in high-stakes sales environments. The episode highlights the power of vulnerability, humor, and boldness in driving results and building trust. You'll walk away with tangible tips to shake off imposter syndrome, break out of your rut, and lead with unapologetic authenticity.KEY TAKEAWAYSAuthenticity Drives Results: Authenticity in leadership and sales builds real trust and drives stronger connections and business outcomes.The 50% Rule: A method to balance foundational principles with new, bold approaches that feel more human and creative.Overcoming High-Stakes Pressure: Even in the toughest moments, being yourself can become your biggest advantage.Confidence Through Creativity: Salespeople gain confidence when they embrace innovation and trust in their authentic selves.A Shortcut to Growth: The 50% Rule helps people break out of limiting beliefs and step into genuine leadership.HIGHLIGHT QUOTES

What do a $10 Old Navy vest, mushroom coffee, and a curling iron that feels like butter have in common? They've all earned a permanent spot in Erin and Nicole's lives. In this episode, Erin and Nicole swap their usual leadership talk for their Top 10 Products That Have Changed Their Lives in the Last Year—from game-changing health finds to everyday items that just make life better. You'll hear: 1.) The back-saving sleep hack Erin swears by 2.) The coffee alternative that secretly slashes inflammation 3.) The beauty tool Nicole thought was a sex toy (spoiler: it's not) 4.) And of course, the skort that brought Nicole to the dark side (of shorts)  Is it life-changing? Possibly. Is it hilarious? Absolutely. And hey—there's still a little leadership talk tucked in there… but mostly, it's a love letter to the little things making life easier (and more fun) right now.  Nicole's Products:  Ryze Mushroom Coffee Best Hairspray Language Learning AI helper Skorts! Erin's Products: Mattress topper Balanced Femme Trader Joe's grilled chicken (not meant to buy here but to show you what it looks like   Old Navy Pleather Vest 1-inch curling iron If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  ”When someone shares who they are authentically, it rubs off.”  ”Sometimes you have to do less with less.”  ”I'm not trying to lose weight, I'm not on Ozempic, even though they tell me I need it all the time.”  ”I feel like I'm wearing a skirt, but my hooter is like protected.”

What do a $10 Old Navy vest, mushroom coffee, and a curling iron that feels like butter have in common? They've all earned a permanent spot in Erin and Nicole's lives. In this episode, Erin and Nicole swap their usual leadership talk for their Top 10 Products That Have Changed Their Lives in the Last Year—from game-changing health finds to everyday items that just make life better. You'll hear: 1.) The back-saving sleep hack Erin swears by 2.) The coffee alternative that secretly slashes inflammation 3.) The beauty tool Nicole thought was a sex toy (spoiler: it's not) 4.) And of course, the skort that brought Nicole to the dark side (of shorts)  Is it life-changing? Possibly. Is it hilarious? Absolutely. And hey—there's still a little leadership talk tucked in there… but mostly, it's a love letter to the little things making life easier (and more fun) right now.  Nicole's Products:  Ryze Mushroom Coffee Best Hairspray Language Learning AI helper Skorts! Erin's Products: Mattress topper Balanced Femme Trader Joe's grilled chicken (not meant to buy here but to show you what it looks like   Old Navy Pleather Vest 1-inch curling iron If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  ”When someone shares who they are authentically, it rubs off.”  ”Sometimes you have to do less with less.”  ”I'm not trying to lose weight, I'm not on Ozempic, even though they tell me I need it all the time.”  ”I feel like I'm wearing a skirt, but my hooter is like protected.”

Meet Jesse Cole, the Walt Disney of baseball. In 2016, Jesse and his family took a chance on a struggling baseball team in Savannah. What happened next? They didn't just revive the team—they completely reinvented the game. If you've ever wondered "How did the Savannah Bananas start?", this episode dives into the wild journey that transformed them into a global sensation. Instead of focusing on the sport itself, Jesse became obsessed with one thing: the fan experience. By challenging traditional baseball norms and making entertainment the priority, he and his team built a phenomenon that sells out every single game. In this episode, Erin and Jesse talk about: 1.) Lessons from their success—how the Bananas became more than just a baseball team 2.) The power of putting fans first (and why most businesses get this wrong) 3.) Why standing out isn't about being the best—it's about being different Whether you're an entrepreneur, a leader, or just someone looking for inspiration, Jesse's insights will make you rethink how you show up in your own field. Find Your Yellow Tux Fans First If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Every single day, I get fascinated and obsessed with new ideas and new things we can create for our fans.” “How you view things is how you do things.” “Corporate and public companies are always focused on the next quarter. I'm focused on the next quarter century.” “You have to be able to throw away some short-term profits to create long-term fans.” “It starts with you being the number one fan of what you're doing.” “How can you really create fans if you aren't the biggest fan of what you do?” “Follow your energy, not your passion.”

Meet Jesse Cole, the Walt Disney of baseball. In 2016, Jesse and his family took a chance on a struggling baseball team in Savannah. What happened next? They didn't just revive the team—they completely reinvented the game. If you've ever wondered "How did the Savannah Bananas start?", this episode dives into the wild journey that transformed them into a global sensation. Instead of focusing on the sport itself, Jesse became obsessed with one thing: the fan experience. By challenging traditional baseball norms and making entertainment the priority, he and his team built a phenomenon that sells out every single game. In this episode, Erin and Jesse talk about: 1.) Lessons from their success—how the Bananas became more than just a baseball team 2.) The power of putting fans first (and why most businesses get this wrong) 3.) Why standing out isn't about being the best—it's about being different Whether you're an entrepreneur, a leader, or just someone looking for inspiration, Jesse's insights will make you rethink how you show up in your own field. Find Your Yellow Tux Fans First If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Every single day, I get fascinated and obsessed with new ideas and new things we can create for our fans.” “How you view things is how you do things.” “Corporate and public companies are always focused on the next quarter. I'm focused on the next quarter century.” “You have to be able to throw away some short-term profits to create long-term fans.” “It starts with you being the number one fan of what you're doing.” “How can you really create fans if you aren't the biggest fan of what you do?” “Follow your energy, not your passion.”

Ever wondered what it really means to be brave at work? Jennifer Pestikas, SVP of Business Development and founder of Brave Women at Work, shares her journey from a shy bank teller to a bold leader, proving that confidence isn't something you're born with—it's something you build. In this episode, Jennifer and Erin chat about: 1.) The seemingly simple but bold "ask" that changed her career trajectory 2.) Her greatest leadership challenge and how she took control when things didn't go as planned 3.) The difference between post-traumatic stress and post-traumatic growth—and how challenges can lead to unexpected success 4.) Real-life examples of being brave at work—from speaking up in meetings to making bold career moves 5.) The Greek concept of Chronos (bending time)—how to make space for your passions without burning out If you've ever felt stuck, struggled with self-doubt, or wondered how to make courageous career moves, this episode is packed with lessons that will inspire you to take action. LinkedIn: @Jennifer Pestikas Instagram: https://www.instagram.com/bravewomenatwork/ Website: https://bravewomenatwork.com/author/jpestikas/ Find out more about Thrive in 2025 here: https://thrive-in25.com/   If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  "I had to write his eulogy on a cocktail napkin and get up in front of like 100 people and then lead his team. And I even went to the CEO at the time who didn't know what to do with our department. And I said, 'You're going to let me lead them right out of this.' And that's pretty brave." "Would you rather live with the ‘no' or the regret that you knew you could have asked, and then you are in a job situation where you're resentful because you know you could have gotten more money or better benefits?" "They didn't give me the big job. They gave it to somebody else after 18 months. Even after I led everybody. And I had to get cojones again. And I had to be like, 'Screw you all. I love you, but you guys have missed it.'" "Most women don't feel brave. They can be successful business owners. They can be speakers. They can be writers. And they're still like, ‘No, I'm not brave.' And I wanted to disrupt that."

Ever wondered what it really means to be brave at work? Jennifer Pestikas, SVP of Business Development and founder of Brave Women at Work, shares her journey from a shy bank teller to a bold leader, proving that confidence isn't something you're born with—it's something you build. In this episode, Jennifer and Erin chat about: 1.) The seemingly simple but bold "ask" that changed her career trajectory 2.) Her greatest leadership challenge and how she took control when things didn't go as planned 3.) The difference between post-traumatic stress and post-traumatic growth—and how challenges can lead to unexpected success 4.) Real-life examples of being brave at work—from speaking up in meetings to making bold career moves 5.) The Greek concept of Chronos (bending time)—how to make space for your passions without burning out If you've ever felt stuck, struggled with self-doubt, or wondered how to make courageous career moves, this episode is packed with lessons that will inspire you to take action. LinkedIn: @Jennifer Pestikas Instagram: https://www.instagram.com/bravewomenatwork/ Website: https://bravewomenatwork.com/author/jpestikas/ Find out more about Thrive in 2025 here: https://thrive-in25.com/   If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  "I had to write his eulogy on a cocktail napkin and get up in front of like 100 people and then lead his team. And I even went to the CEO at the time who didn't know what to do with our department. And I said, 'You're going to let me lead them right out of this.' And that's pretty brave." "Would you rather live with the ‘no' or the regret that you knew you could have asked, and then you are in a job situation where you're resentful because you know you could have gotten more money or better benefits?" "They didn't give me the big job. They gave it to somebody else after 18 months. Even after I led everybody. And I had to get cojones again. And I had to be like, 'Screw you all. I love you, but you guys have missed it.'" "Most women don't feel brave. They can be successful business owners. They can be speakers. They can be writers. And they're still like, ‘No, I'm not brave.' And I wanted to disrupt that."

In this raw and unfiltered solo episode, Erin chats about the weight of life, work, and the mental roadblocks that hold us back. From personal struggles to coaching insights, she shares what's been on her mind—including three key mindset shifts that can change how you show up in your career and life. Erin also gets candid about challenges at home, why reaching out for support is always worth it, and the surprising advice that helped her land a CEO role. If you've been feeling stuck, second-guessing yourself, or waiting for the “right moment” to take action—this episode is for you. If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  "Say their names, stop calling them by their title. They are a human. They came in just like you did." "When you protect people, you're only hurting them. When you protect them from tough conversations, you're only hurting them and the rest of the team."  "Nobody ever knows what you want if you don't tell them. People are not walking around giving two shits about what we're thinking." "The number one quality I want in my team? That they're not a bobblehead. I don't need ‘yes' people—I need people who push back."

In this raw and unfiltered solo episode, Erin chats about the weight of life, work, and the mental roadblocks that hold us back. From personal struggles to coaching insights, she shares what's been on her mind—including three key mindset shifts that can change how you show up in your career and life. Erin also gets candid about challenges at home, why reaching out for support is always worth it, and the surprising advice that helped her land a CEO role. If you've been feeling stuck, second-guessing yourself, or waiting for the “right moment” to take action—this episode is for you. If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  "Say their names, stop calling them by their title. They are a human. They came in just like you did." "When you protect people, you're only hurting them. When you protect them from tough conversations, you're only hurting them and the rest of the team."  "Nobody ever knows what you want if you don't tell them. People are not walking around giving two shits about what we're thinking." "The number one quality I want in my team? That they're not a bobblehead. I don't need ‘yes' people—I need people who push back."

This episode is one for the books. Melanie Marshall, a former BBC foreign journalist turned filmmaker, speaker, and coach, joins us with jaw-dropping stories from the world's most challenging places. She's witnessed humanity at its worst—and yet, she's still relentlessly hopeful. Some of the things you'll hear are: 1.)How radicalized followers of Osama Bin Laden made her feel welcome in an interview just shortly after his death 2.) What anyone can do to create connection, despite differences 3.) How she defied her boss' (on multiple occasions) to do a story they thought was both dangerous and unnecessary, and the magic that resulted (and goat!) 4.) Stories of how some of the most oppressed women are actually just like you and find joy in their own ways 5.) So many other AMAZING stories, including the time she got repeatedly beat by a man with a feather duster and also the time she saved herself using her most important asset Melanie's storytelling is raw, hilarious, and filled with lessons on courage, connection, and seeing the good in the world—even when it's hard to find. How you can use Human Connection to drive change | Melanie Marshall | TEDx LinkedIn: https://www.linkedin.com/in/melanie-marshall-237a641/   Substack: https://imrama.substack.com/ Website:http://melaniemarshall.com If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  ”She impacted me, she impacted my friend, she impacted all of these people with her goodness and her fiery spirit. She lived.”  ”If you think about the different stages that you get to in your career and  when you reach a new one, you realize, ‘oh, they're all people'”  ”I am grateful that I have let myself be impacted so much by the people I have met because I feel a gift and a responsibility to let what I have learned from them go forward.” “I am not the lady in a sheet. I am the boss.”  ”The story wasn't over. It wasn't easy, but it wasn't over. And that's where I get hope.”

This episode is one for the books. Melanie Marshall, a former BBC foreign journalist turned filmmaker, speaker, and coach, joins us with jaw-dropping stories from the world's most challenging places. She's witnessed humanity at its worst—and yet, she's still relentlessly hopeful. Some of the things you'll hear are: 1.)How radicalized followers of Osama Bin Laden made her feel welcome in an interview just shortly after his death 2.) What anyone can do to create connection, despite differences 3.) How she defied her boss' (on multiple occasions) to do a story they thought was both dangerous and unnecessary, and the magic that resulted (and goat!) 4.) Stories of how some of the most oppressed women are actually just like you and find joy in their own ways 5.) So many other AMAZING stories, including the time she got repeatedly beat by a man with a feather duster and also the time she saved herself using her most important asset Melanie's storytelling is raw, hilarious, and filled with lessons on courage, connection, and seeing the good in the world—even when it's hard to find. How you can use Human Connection to drive change | Melanie Marshall | TEDx LinkedIn: https://www.linkedin.com/in/melanie-marshall-237a641/   Substack: https://imrama.substack.com/ Website:http://melaniemarshall.com If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments  ”She impacted me, she impacted my friend, she impacted all of these people with her goodness and her fiery spirit. She lived.”  ”If you think about the different stages that you get to in your career and  when you reach a new one, you realize, ‘oh, they're all people'”  ”I am grateful that I have let myself be impacted so much by the people I have met because I feel a gift and a responsibility to let what I have learned from them go forward.” “I am not the lady in a sheet. I am the boss.”  ”The story wasn't over. It wasn't easy, but it wasn't over. And that's where I get hope.”

It is Valentine's week! We have a little holiday fun with facts and games and then break down some navigation techniques to get through the week whether you are in a relationship or whether you are living the single life. Either way self-care is always the way to go…YOU DO YOU, BOO BOO. We let you in on a special surprise we are cooking up behind the scenes with some MERCH! Woohoo! We hope you get some good fun vibes and helpful tips from this chat! We sure did! Who knew?!—————————If you want to workout with us, at home or in person, check us out www.CFITfitness.com We would love to have you join the CFIT Community :)Follow us for updates, inspiration, and ridiculousness!F2BR Insta: https://www.instagram.com/fittoberealpodcast/ CFIT Insta: https://www.instagram.com/cfitfitness/CFIT Facebook: https://www.facebook.com/cfitfitness/CFIT Tik Tok https://www.tiktok.com/@cfitfitness?lang=enWatch us on our Youtube Channel! https://youtube.com/@fittoberealpodcast?si=mPS5PgKAkiFt7_pGEmail us! FITtobeRealPodcast@gmail.com**For legal reasons we have to tell you that this podcast is meant for entertainment and educational purposes only. we are not health care professionals. For all of your health, wellness, fitness, and self-care needs please refer to the medical professional in your life. Your primary care physician, your therapist, a certified coach whoever it may be…and then let us know what they say because I guarantee we need to know it too, ok?! okbye.

You ever feel like you're doing all the “right” things at work—showing up, working your ass off, saying all the right things in meetings—yet you still feel invisible? Like success is just not happening the way it was supposed to?Enter: The 50% Rule. My guest today, Erin Hatzikostas, former CEO, bestselling author of books You Do You-ish and 50% Rule, and sought-after keynote speaker and executive coach, is breaking down how ditching half the advice you're given (yes, even from the experts) might just be the key to getting ahead without burning out.In this episode, we're talking about:✅ Why following the playbook is keeping you stuck✅ How to stand out without playing office politics✅ Why “just be yourself” is the worst career advice ever✅ The fastest way to make your work feel meaningful againIf you're tired of doing everything right and still feeling like something's missing, this episode is for you.Notable Timestamps02:00 | Why working harder isn't the answer08:30 | The 50% Rule—what it is & how to use it17:15 | How to get ahead without following the corporate script29:45 | Why energy (not effort) is the real game-changer42:00 | The tiny tweak that makes people actually listen to you at work54:30 | How to stop overthinking and take action today

New year, fresh start… or just another round of unrealistic expectations? In this episode, Erin and Nicole chat about the pressure that comes with the start of the year—why we feel it, how it messes with our motivation, and why setting massive, all-or-nothing goals can actually work against us.  Oh, and there's also the story of how Nicole, a state regulator, opened an email full of unsolicited pics. So yeah, this episode has range. If you're feeling the weight of it all—personally, professionally, or just existentially—this one's for you.   206: From the Vault: Nicole's Moving Out, Up, and Onward Finish: Give Yourself the Gift of Done If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “ I have to do that shit again and supposedly better? Fuck! Somebody kill me.”  ”Motivation is fleeting, but habits have staying power.”  ”Have a little grace, have a little perspective and then we have to adopt some tools to make that a reality.” “Write down your failures.” "All our failures, fumbles, stresses, anxieties, and bad decisions—those are fabulously powerful stories that make us interesting and interested."  

New year, fresh start… or just another round of unrealistic expectations? In this episode, Erin and Nicole chat about the pressure that comes with the start of the year—why we feel it, how it messes with our motivation, and why setting massive, all-or-nothing goals can actually work against us.  Oh, and there's also the story of how Nicole, a state regulator, opened an email full of unsolicited pics. So yeah, this episode has range. If you're feeling the weight of it all—personally, professionally, or just existentially—this one's for you.   206: From the Vault: Nicole's Moving Out, Up, and Onward Finish: Give Yourself the Gift of Done If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “ I have to do that shit again and supposedly better? Fuck! Somebody kill me.”  ”Motivation is fleeting, but habits have staying power.”  ”Have a little grace, have a little perspective and then we have to adopt some tools to make that a reality.” “Write down your failures.” "All our failures, fumbles, stresses, anxieties, and bad decisions—those are fabulously powerful stories that make us interesting and interested."  

We continue our chat with ⁠Trisha Mascarenhas⁠, the visionary behind ⁠You Do You⁠, a platform that empowers individuals to break free from societal expectations and embrace their true selves. Trisha opens up about what led her to start this initiative and how her journey as a young adult in Singapore inspired her to challenge the “conventional life.” You Do You is all about redefining freedom, encouraging people to live authentically, and sparking curiosity about what lies beyond the rigid paths of society. Tune in to hear Trisha's inspiring story and how she's helping others connect, explore, and embrace their individuality. This is a conversation you won't want to miss! ========== Don't forget to like, comment and subscribe to our YouTube and other social channels to never miss an update. Thank you for your support and we look forward to sharing more exciting content with you soon!

In this episode, Erin sits down with Don Barden—a globally recognized expert in leadership and decision-making with a PhD in organizational leadership and behavioral economics—to explore the research behind his latest book, Here Come the Girls. Don makes a bold declaration: by 2028, the scales of leadership will tip, with women leading the way. But can the data back it up? Erin and Don discuss the systemic barriers, cultural shifts, and surprising factors influencing women's roles in leadership—and dig into whether women even want to occupy those top spots. This isn't an episode packed with immediate action steps—it's a thought-provoking conversation designed to explore where we can begin. There's some pushback, some probing, and a lot to reflect on as we tackle how individuals like us can drive meaningful change. If you're ready to challenge assumptions and spark new ideas, this is the episode for you. Here Comes the Girls book LinkedIn: https://www.linkedin.com/in/donwbarden/ Instagram: https://www.instagram.com/donbarden/ If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “ I always knew that education was the only way for me to break the binds of the past.”  ”Women outproduced men in equal business environments, three to one. It's not just in revenue and profits it's in everything.”  ”Women are better at helping their teammates work through critical problem solving issues on their own.”

In this episode, Erin sits down with Don Barden—a globally recognized expert in leadership and decision-making with a PhD in organizational leadership and behavioral economics—to explore the research behind his latest book, Here Come the Girls. Don makes a bold declaration: by 2028, the scales of leadership will tip, with women leading the way. But can the data back it up? Erin and Don discuss the systemic barriers, cultural shifts, and surprising factors influencing women's roles in leadership—and dig into whether women even want to occupy those top spots. This isn't an episode packed with immediate action steps—it's a thought-provoking conversation designed to explore where we can begin. There's some pushback, some probing, and a lot to reflect on as we tackle how individuals like us can drive meaningful change. If you're ready to challenge assumptions and spark new ideas, this is the episode for you. Here Comes the Girls book LinkedIn: https://www.linkedin.com/in/donwbarden/ Instagram: https://www.instagram.com/donbarden/ If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “ I always knew that education was the only way for me to break the binds of the past.”  ”Women outproduced men in equal business environments, three to one. It's not just in revenue and profits it's in everything.”  ”Women are better at helping their teammates work through critical problem solving issues on their own.”

In this episode, we sit down with Trisha Mascarenhas, the visionary behind You Do You, a platform that empowers individuals to break free from societal expectations and embrace their true selves. Trisha opens up about what led her to start this initiative and how her journey as a young adult in Singapore inspired her to challenge the “conventional life.” You Do You is all about redefining freedom, encouraging people to live authentically, and sparking curiosity about what lies beyond the rigid paths of society. Tune in to hear Trisha's inspiring story and how she's helping others connect, explore, and embrace their individuality. This is a conversation you won't want to miss! ========== Don't forget to like, comment and subscribe to our YouTube and other social channels to never miss an update. Thank you for your support and we look forward to sharing more exciting content with you soon!

How can you be successful and stay authentic doing it? In this episode, Leigh Brown—real estate authority, 3-time author, and speaker—gets real about why chasing money and the top spot left her unfulfilled.  She shares how redefining success and leaning into her imperfections helped her build deeper connections, stand out, and turn her outrageous authenticity into her ultimate power move. Some of the things you'll hear are: 1.) How Leigh embraces her 50/50 blend of being her dad/mom to create trust and be unique in the market 2.) The one thing SHE uses to balance work-life on a daily, micro basis and how she also does it on a macro basis 3.) Why attaching your success to things that can be taken away may not be your best strategy 4.) How she makes videos about boring or controversial topics unique and worth watching 5.) The time she drove herself into a chainsaw company and got herself a job Leigh's Book: Outrageous Authenticity From Smoky to Sellable: How to Prep a Smoker's House for Sale Instagram: https://www.instagram.com/leighthomasbrown LinkedIn: https://www.linkedin.com/in/leighthomasbrown If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “ If you're able to connect while asking questions, you can serve people really effectively.” “Humor breaks down defenses. It's not about a lack of seriousness. It's about finding a way to reach people.”  ”The magic was in me being myself telling the truth in a really relatable way.”  ”Your imperfections are the coolest thing about you.”  

How can you be successful and stay authentic doing it? In this episode, Leigh Brown—real estate authority, 3-time author, and speaker—gets real about why chasing money and the top spot left her unfulfilled.  She shares how redefining success and leaning into her imperfections helped her build deeper connections, stand out, and turn her outrageous authenticity into her ultimate power move. Some of the things you'll hear are: 1.) How Leigh embraces her 50/50 blend of being her dad/mom to create trust and be unique in the market 2.) The one thing SHE uses to balance work-life on a daily, micro basis and how she also does it on a macro basis 3.) Why attaching your success to things that can be taken away may not be your best strategy 4.) How she makes videos about boring or controversial topics unique and worth watching 5.) The time she drove herself into a chainsaw company and got herself a job Leigh's Book: Outrageous Authenticity From Smoky to Sellable: How to Prep a Smoker's House for Sale Instagram: https://www.instagram.com/leighthomasbrown LinkedIn: https://www.linkedin.com/in/leighthomasbrown If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “ If you're able to connect while asking questions, you can serve people really effectively.” “Humor breaks down defenses. It's not about a lack of seriousness. It's about finding a way to reach people.”  ”The magic was in me being myself telling the truth in a really relatable way.”  ”Your imperfections are the coolest thing about you.”  

What happens when a Turnaround CEO and Authenticity Aficionado combines authenticity, storytelling, and humor? In this episode, we sit down with Erin Hatzikostas to explore the transformative power of relationships in real estate and life. Plus, you'll hear about a Big Fat Greek baptism story that's so outrageous it'll have you laughing out loud. So don't miss Erin's insights on why authenticity is the ultimate superpower for building success. Key takeaways to listen for How Erin's dad turned a speeding ticket into a multi-transaction windfall Why buying that dream vacation home might be the best decision you'll ever make Reasons authenticity is a game-changer as a real estate professional The surprising power of planting possibilities without knowing what will grow Real estate relationships done right: Why simple questions can spark life-changing opportunities Resources mentioned in this episode Confessions Of A Crappy Christian Podcast Amazon Book: Joy-Full AF by Erin Baker | Kindle, Paperback and Hardcover About Erin Hatzikostas Erin is an internationally recognized advocate for workplace authenticity. In 2018, after more than 20 years in corporate leadership, she left what many considered a dream job to prove that genuine connection is not just a buzzword but a powerful business tool. She founded b Authentic Inc to eradicate corporate “BS” and spark cultural change. A bestselling author of You Do You(ish), TEDx speaker, and co-host of the podcast b Cause Work Doesn't Have to Suck, her expertise has been featured on ABC, CBS, and in outlets like Business Insider and Fast Company.   She holds a BBA from Western Michigan University and an MBA from the University of Connecticut. Hatzikostas lives in Connecticut with her husband, Manny, and their two children, devoting her free time to coaching basketball, running, and finding places to dance—whether she's supposed to or not. Connect with Erin Website: b Authentic Inc LinkedIn: Erin Hatzikostas - Greater Hartford Instagram: @erinhatzikostas     Connect with Leigh Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.   Sponsors "You Ask. Leigh Answers." Your Affordable Coaching Program Hey there, real estate pros! Are you ready for some more Leigh Brown wisdom in your life? Then don't miss out on my brand-new program, "You Ask. Leigh Answers." It's your exclusive gateway to the insights and advice you need to supercharge your real estate business. With "You Ask. Leigh Answers." you get Direct Access to Leigh Brown, directly! Expert Coaching, Community Connection, and Extensive Resources. Whether listening to this on the go or watching at home, sign up today at Answers.RealEstate and take your business to the next level. Trust me, you'll be glad you did!  

What happens when you ditch the corporate fluff and give your company a bold, authentic identity? In this episode, Erin takes us behind the scenes of helping a company embrace the theme “Taking the BS out of E&S” causing a major internal shift that sparked excitement from the top dog CEO to their employees. Meanwhile, Nicole shares how leading an unconventional office Christmas party embraced their company's theme—and their colleagues' personalities. If you're stuck playing it safe, it's time to rethink what your audience—and your team—really crave: something real, memorable, and worth talking about. If you liked this episode, you may also like: 206: From the Vault: Nicole's Moving Out, Up, and Onward If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments   ”You can do amazing shit in imperfect circumstances.”  ”Having the perfect charcuterie board is not worth your mental sanity.” ”Somebody that leaves a legacy is somebody that when people look back, they talk about how that person made them feel.” "Having a kind of persona, theme, culture, and some measure of fun and humanity in this work gives you permission when you screw up."  ”Don't build culture from the top. You build culture from the trenches.” “A theme is almost as powerful as a leader.”

What happens when you ditch the corporate fluff and give your company a bold, authentic identity? In this episode, Erin takes us behind the scenes of helping a company embrace the theme “Taking the BS out of E&S” causing a major internal shift that sparked excitement from the top dog CEO to their employees. Meanwhile, Nicole shares how leading an unconventional office Christmas party embraced their company's theme—and their colleagues' personalities. If you're stuck playing it safe, it's time to rethink what your audience—and your team—really crave: something real, memorable, and worth talking about. If you liked this episode, you may also like: 206: From the Vault: Nicole's Moving Out, Up, and Onward If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments   ”You can do amazing shit in imperfect circumstances.”  ”Having the perfect charcuterie board is not worth your mental sanity.” ”Somebody that leaves a legacy is somebody that when people look back, they talk about how that person made them feel.” "Having a kind of persona, theme, culture, and some measure of fun and humanity in this work gives you permission when you screw up."  ”Don't build culture from the top. You build culture from the trenches.” “A theme is almost as powerful as a leader.”

In this episode, we're tackling a topic that's both incredibly important and eye-opening—understanding and supporting neurodivergent needs in the workplace. Sounds like a heavy topic?  Well, it's actually one that's filled with tons of practical, real-world tips that could make a huge difference in your work environment.  From sensory needs to access and support, we're breaking it all down in a way that's easy to digest and—dare we say—kind of fun. If you've ever wondered how to make your workplace more inclusive (or just want to know what “neurodivergent” even means), this episode is for you. Pasha Marlowe (she/they), is a trained marriage and family therapist, coach, speaker, and author. She wrote the best selling book "Creating Cultures of Neuroinclusion" and is recognized in Forbes as a neurodiversity expert. She enjoys presenting keynotes and workshops on neurodiversity-affirming practices and policies to organizations around the globe. Pasha proudly identifies as multiply-neurodivergent, disabled, and queer. Some of the things you'll hear are: 1.) Why we need to get away from talking in terms of functioning labels (ADHD, bipolar disorder, disabled, autism) and instead focus on unique needs 2.) How to focus specifically on three categories of needs: sensory, support, and access 3.) The practical things you can do and ask to be more inclusive of neurodivergent people 4.) How Pasha "Bucks That!" when she gives presentation, and how that can empower you 5.) How to talk with your child or children who might be neurodivergent Connect with Pasha: Instagram:@neuroqueercoach LinkedIn:@PashaMarlowe If you liked this episode, you may also like: 265: How to Nourish Neurodivergent Minds in a Neurotypical Workplace If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments "It took a lot of bravery for me to finally say, 'I haven't been following my innateness. I've been following the script. I've been following the rules. I've been following the norms,' but I don't think they're really me." "It's a bit tricky when you have a team with diverse needs, but I find that creating a psychologically safe space goes a long way. It's important to foster an environment where it's okay to ask for or claim a need and request accommodations.” “ I'm a much happier person if I can do the things that I love and less of the things that just hurt.”  ”If you identify as neurodivergent, by definition, you're rejecting the label disorder because you're saying that there are differences. There are not disorders. There are differences and not deficiencies.”

Erin and Nicole couldn't let this holiday season pass without a nod to their original, and highly relatable, "The Twelve Days of Work-mas" episode.  So, to start your holiday off right, we've decided to revisit this fan-favorite and send you off with a few laughs. Plus, Nicole surprises Erin with her work rendition of Santa Baby. I mean, can it get any better? The Twelve Days of Work-mas 12 hour workday 11th hour deadline 10 interns sleeping 9 hours of meetings 8 corporate trainings A 7 year-old Intern 6 feet of distance 5 gooooldeeen handcuffs... 4 minute break 3 PowerPoints A 2-percent raise And a promotion to a trainee   If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments "I totally prepared, I got cash, wine, pizza bagels, and snow melt."  "Cash and cleavage is going to get you through." “ I'm just gonna stand out there and my like sexiest snowsuit with my desperation and my cash a wavin'.”

Life's full of tough situations and tricky people—and nope, you can't always dodge them. Sometimes, you've got to face them head-on.  In this episode, we've got former trial lawyer turned entrepreneur, author, speaker, and conflict expert, Gabe Karp. He's sharing how to handle tough situations—and even tougher people—with more grit, less regret, and a whole lot more control.  Gabe's strategies will not only help you tackle conflict, drive growth, and fuel success, but also leave you feeling empowered and happier while doing it. Some of the things you'll hear are: 1.) The phenomenon of their always being two tokens to choose from 2.) 5 traps that turn conflict against you/businesses and how to detox from them 3.) Gabe's least proud leadership moment and what he learned from it 4.) Why you should use your Shopping List Voice when things take a wrong turn 5.) The thing you might be doing that's depriving someone from being the best person they can be Website: GabeKarp.com LinkedIn: www.linkedin.com/in/gabe-karp-1b772a1b   Check out Gabe's TED Talk, How To Thrive With Difficult People:  https://youtu.be/ggOQg6uUV2M?si=nKviXwvHJkGgvLGk If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Everyone knows what "better" looks like—they just don't know where to start.” “When you really screw something up for a client, that is an opportunity to make the relationship stronger and better.”  ”Mistakes are inevitable and a real true test of character is how we react once we recognize we've made a mistake.” ”You cannot drive growth and innovation without conflict.” “What do you get out of being mad?”

Your money, your rules, your life.  Ditch the tired financial narratives that keep you stuck and create strategies that help you live authentically—right now. Because building wealth isn't just about numbers; it's about crafting a legacy that feels as good as it looks. Enter Karen Coyne. A certified financial planner, founder of Clarity Planning, and host of Money Without Math, Karen “deals in the real.” She's the antidote to shaming and “shoulding,” bringing clarity and empowerment to your financial journey. Some of the things you'll hear are: 1.) Why the financial planning world obsession of "size and performance" is misguided 2.) Why the strategy of accumulation, accumulation, accumulation can be harmful 3.) Some basic and tangible tips regarding Estate Planning 4.) What the "Great Wealth Transfer" is and what it means to you 5.) Her son's advice on what you have to do to be #1   Website: https://www.raymondjames.com/clarity LinkedIn: https://www.linkedin.com/in/karencoyne/   Podcast: Money Without Math If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments "Be brutally honest with yourself—don't hide behind the numbers." "If you're incapacitated, a power of attorney is crucial—it lets someone manage your finances and medical decisions. Without it, even parents of adult children lose the authority they once had." “In order to be number one, you have to be odd.” "Showing up is the first step—again and again—because building financial confidence is like learning a language: it takes reps, not perfection."

How thoughtful are you really being when hiring your next employee? Do you have a solid strategy in place, or are you just picking random questions from an AI-generated question bank? No judgment here, we've all been there! But what if you had a system? What if taking a little extra time and care in your hiring process could actually help you retain top talent and avoid costly mistakes? This week's guest can help you with that.  Konstanty Sliwowski is the founder of the School of Hiring and has conducted over 12,000 documented interviews and will help completely change your strategy and perspective on interviewing others. Some of the things you'll hear are: 1.) The cost and ramifications of shitty interviewing practices 2.) The importance of a Hiring Blueprint rather than a job description 3.) His few favorite questions to ask and why he asks them 4.) Why applications via Application Tracking Systems have grown by 50% (and what that means for you) 5.) Why people "Rust Out" and how you can be sure you don't   LinkedIn: https://www.linkedin.com/in/sliwowskik/ https://schoolofhiring.com/ If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Being a better interviewer makes you a better interviewee.” “Defining who you need is not just about saying, 'Here's the list of skills I need this person to have.' It's about defining what success looks like in the role.” “In order to be an effective leader, you need to learn to hire. That's a skill you need to invest in.” “Unless you're growing and learning in your work, then you're stagnant.”  

Send us a textAre you stuck in a relationship dynamic that leaves you feeling drained? In this episode, we unpack the patterns that draw givers and takers into each other's lives. We share heartfelt stories and valuable lessons to help you understand these cycles and start breaking free. Learn how attachment styles shape your relationships and why setting boundaries is essential for personal growth. This episode offers clarity, hope, and actionable steps to help you build relationships that uplift and empower you.Here's the list of episodes related to today's discussion and why we highly recommend listening to them as well:#302 | No IS a Complete Sentence - https://apple.co/47ze1vQ#306 | How to Not Get Walked Over - https://bit.ly/48uJIXXOut of the Mud (OOTM): How to Finally Feel Independent:  https://bit.ly/OOTM102024Learn more about the On-Demand Therapy - #YouDoYou Program: https://evolveventurestech.com/therapy/_________________Connect with Emilia, Bianca & the EVOLVE VENTURES Community:Website: http://www.evolveventurestech.comInstagram - https://www.instagram.com/evolveventures/Facebook - https://www.facebook.com/EvolveVenturesTech  (Public Page)Evolve Ventures Society (Private Facebook Group) - https://www.facebook.com/groups/457130589193794Emilia's IG - https://www.instagram.com/evolvewithemilia/Emilia's TikTok - https://www.tiktok.com/@evolvewithemiliaBianca's IG - https://www.instagram.com/evolvewithbianca/Bianca's Tiktok - https://www.tiktok.com/@evolvewithbianca?_t=8gq3wqu4fAx&_r=1   Connect with Emilia & Bianca from Evolve Ventures for FREE: https://bit.ly/3THiEN4Show notes:(2:45) Why opposites attract(3:20) How boundaries can change relationships(6:45) Breaking free from over-giving cycles(10:39) Reflective questions to help you grow(12:28) Introducing our “YouDoYou” therapy program(13:25) Episode suggestions and outro***Leave them a 5-star review if you felt their energy, became inspired, or felt as though the value was added to your life in your EVOLUTION.(Stay tuned for this coming Monday's episode!)

Networking: you either love it, or you're counting down the minutes ‘til you're out of there. But what if you were more intentional? What if you walked into every networking event with a game plan to make those chats actually matter?  This week's guest knows the tricks to turn small talk into smart moves—and they're spilling the goods to help you up your networking game. Robbie Samuels is an event design consultant, executive Zoom producer, and business growth coach, recognized as a networking expert by NPR, Harvard Business Review, Forbes, and Inc.  He's the award-winning author of three books, and founder of the Biz Book Publishing Hub, helping entrepreneurs become successful authors with launch teams and a strong review pipeline.  Since 2016, he's hosted the On the Schmooze podcast and the #NoMoreBadZoom Virtual Happy Hour. Some of the things you'll hear are: 1.) Why you need to be less of a bagel and more of a croissant at events 2.) The importance of planning your business card and follow up strategy 3.) The one thing that you most need for an effective virtual meeting  http://robbiesamuels.com/tedx http://www.linkedin.com/in/robbiesamuels BombBomb:https://bombbomb.com/ If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Culture can be shifted, but you need the intention from both sides.”  “Go into those spaces specifically looking to make connections.” "Follow-up is something that you actually have to be thinking about before, during, and after if you want to be successful.” "Serendipity is more likely to happen when you know what you're looking for."  

Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Recently called “An up-and-coming Mel Robbins,” Erin Hatzikostas is an internationally recognized leader on the impact of authenticity in the workplace. The CEO and founder of b Authentic inc, Erin is a global keynote speaker, author of two books, You Do You(ish) and The 50% Rule, the co-host of the podcast, b Cause Work Doesn't Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021. Her next book, The 50% Rule, is coming to bookshelves in October 2024.   Erin talks about her latest book, “The 50% Rule”, finding her professional path as an entrepreneur, and much more!

ADD and ADHD are finally getting some much-needed recognition in the workplace, but here's the real question—are leaders ready to keep up?  It's one thing to acknowledge these neurodivergent traits, but it's another to actually adapt, ditching outdated systems and embracing new ways to lead. Spoiler alert: it's not just about letting people fidget or work in bursts—it's about creating a culture where everyone thrives, distractions and all.  So, are leaders truly on board? Well, one leader is and she's telling you how she's doing it.  If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “I'm over the slutty costume phase and now I'm in my inflatable era.” "If you want a deep study in human psychology, just watch Toy Story. It's got all the characters you'll meet in real life." "Not every neurodivergent person will be a Mark Zuckerberg or a cult leader. Many are just trying to be in society." "We have to protect ourselves, we have to protect our team and our own energy. If we can't show up to this job feeling decent and good every day, it's a downhill spiral."  

Does work-life balance exist? According to our guest, it can. In fact, she believes you can have a big, full life AND have the freedom to enjoy it.  Cherylanne Skolnicki is the founder and CEO of Brilliant Balance, including her top-rated podcast. She's on a mission to redefine what it means to have it all.  Some of the things you'll hear are:  1.) How you need to diagnose WHY you are doing things for your kids 2.) What is "cognitive overload" and the tangible steps you can take to unload the overload 2.) What is "cognitive overload" and the tangible steps you can take to unload the overload 3.) The impact of us often thinking that future us is kinda a loser 4.) The invisible belief you likely have regarding your overfull work plate and how to change that 5.) What happened when her client took specific steps to get more balance (it involves P!NK!) Website: https://brilliant-balance.com/ LinkedIn: https://www.linkedin.com/in/cherylanne-skolnicki-brilliant-balance/   If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “I want a big, full life and the freedom to enjoy it.” “Sometimes we think ‘future us' is a bit of a loser.” "What really drives up the cognitive load that we're carrying is unmade decisions...when we have certain decisions that we sort of resist making and they're running on like an open loop in our minds, that takes up a lot of brain space." “You have to live the story you want to tell.”

Is your work lingo working against you? In this episode, Erin chats with Julie Holunga—a leadership advisor, executive coach, and TEDx speaker on a mission to help professionals amplify their influence and impact.  Julie spills her secrets on how some seemingly innocent phrases might be stealthily sabotaging your career and more golden nuggets you won't want to miss! Some of the things you'll hear are: 1.)  What she learned while working at Harvard...and what she had to unlearn  2.) The biggest words and phrases that can sabotage your career 3.) Tips for influencing people NOT reporting to you 4.) The 3 biggest components to Lazy Leadership...and simple habits to change to be less lazy 5.) Simple replacement phrases for the 3 most dreadful (and commonly said) phrases in business Ready to find out which common phrases you need to ditch—and what to say instead?   LinkedIn: https://www.linkedin.com/in/julieholunga/ Website: https://www.julieholunga.com/ If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Leaders who communicate with trust, see conflict as a necessity, and behave with integrity.” “I wrote ‘pubic' instead of ‘public'. So, spellcheck didn't catch that.” “Even though they may be an expert in their company, we're an expert in what we do and we have to remind ourselves of that.” "Instead of saying, 'I think,' say, 'I recommend' or 'I suggest.' If they're hiring you for your expertise, don't downplay that expertise."  

Today's guest is a trailblazer who has redefined what it means to lead with authenticity in the corporate world. A former corporate CEO turned professional pot-stirrer, she is the founder of b Authentic Inc. Her dynamic approach to leadership and commitment to eradicating workplace BS have made her a globally recognized speaker and coach. Her TEDx Talk was among the top 20 most viewed globally in 2021, and her best-selling book, “You Do You(ish),” has further cemented her reputation as a thought leader. With a career spanning over two decades, including a transformative tenure as CEO where she tripled earnings and revitalized employee engagement, she has shown that radical authenticity is not just an approach but a powerful strategy for success. Her latest book, “The 50% Rule,” unveils the creative shortcut that has helped her and many others go from underdog status to unmatched success in career and daily life.  She is the co-host of the podcast b Cause Work Doesn't Have to Suck, where she brings her offbeat and impactful insights to a global audience. Her thought leadership has been featured on ABC, CBS, Business Insider, Fast Company, and Well+Good. Please join me in welcoming Erin Hatzikostas. Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!   In this episode, we discuss:

Curious what really makes those elusive HR professionals' brains itch? Us too. So we knew we had to bring in the big guns to ask. In this episode, we sit down with Bruce Wallace, Chief People Officer at Newman's Own.  Bruce became Chief People Officer at Newman's Own in September 2020, overseeing Human Resources for both Newman's Own, Inc. and Newman's Own Foundation. He brings over 25 years of HR experience across industries including healthcare, retail, consumer products, and financial services. Before joining Newman's Own, Bruce served as VP and Senior HR Business Partner at Prudential Financial, where he provided HR support to key areas such as Product & Pricing, Sales, and Operations. His career began in sales and sales management before transitioning into HR, where he gained experience working with start-ups and Fortune 50 companies. Bruce holds a Bachelor of Fine Arts in Theater from the University of Connecticut, a Master's in Human Resources and Finance from Rensselaer Polytechnic Institute, and an executive coaching certification from Columbia University. On the personal side, Bruce has three daughters -- two taxer-payers, and one college junior – and lives in the Greater Hartford area with another HR professional, his wife of 25 years.   Some of the things you'll hear are: - What he believes is the Career Advancement Conundrum and how to get through that - The #1 thing he looks for when he's keeping an eye on talent that'll rise - The biggest misstep you can make in an interview - Newman's Own's innovative 50% Ruled initiative - The 3 things he needs every day to make work suck less   Connect with Bruce on LinkedIn: https://www.linkedin.com/in/bruce-wallace-0613/ Newman's Own LinkedIn: https://www.linkedin.com/company/newmans-own/mycompany/  If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments "As long as you're learning and staying open to where each step can take you, you'll remain adaptable in how you grow and apply your experience. This flexibility allows you to move within an organization without being locked into one path." “Everyone has different perspectives. So it's really just allowing the perspective of each person to contribute to the success of the organization.” "The best days I have are when I get three belly laughs." "Our number one job as leaders is to knock down barriers and give people the things they need."  

Step into the world of real, unapologetic leadership with Lesley and Brad in this powerful recap episode. They revisit key insights from Erin Hatzikostas, author of You Do You(ish) and The 50% Rule. Learn about Erin's unique approach to authenticity, the impact of small experiments, and how to break free from overwhelm, one intentional action at time.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How to be an authentic leader through small, tangible experiments.The power 50% rule and why it encourages intentional progress.The dangers of pioneer paralysis and how to overcome perfection pain.Brad's overcoming cold plunge hesitation through consistency.The importance of intent in authentic leadership and decision-making.Episode References/Links:Cambodia February 2025 RetreatDeck Flashcards WaitlistPilates Studio Growth AcceleratorOPC Winter TourErin Hatzikostas WebsiteErin's Hatzikostas Book, The 50% RuleErin's Hatzikostas Book, You Do You(ish)Erin Hatzikostas Podcast, b Cause Work Doesn't Have to SuckThe Big Leap by Gay Hendricks If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. DEALS! Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox Be in the know with all the workshops at OPCBe It Till You See It Podcast SurveyBe a part of Lesley's Pilates MentorshipFREE Ditching Busy WebinarResources:Watch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Follow Us on Social Media:InstagramFacebookLinkedIn  Episode Transcript:Brad Crowell 0:00  When you give yourself permission to not do 100% but to start at 50% it doesn't seem so overwhelming. Lesley Logan 0:09  Yeah.Lesley Logan 0:11  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.  Lesley Logan 0:52  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the authentic convo I had with Erin Hatzikostas in our last episode. If you haven't yet listened to that one, you want to go listen to that one, because it's fucking great. She's amazing. She's a force to be reckoned with. And her book is out this week, guys.Brad Crowell 1:11  Her book is out this week.  Lesley Logan 1:13  All right, so today is Thursday, October 3rd 2024 and guess what day it is, you guys?Brad Crowell 1:20  I know. Lesley Logan 1:20  It's our anniversary day. About this day. Brad Crowell 1:26  About this day. Lesley Logan 1:27  Nine years ago, today, bless you, August. Brad Crowell 1:28  Why, you don't like our anniversary? Lesley Logan 1:31  Yeah, he does not. Nine years ago today, Brad and I got married in a hardware store on La Brea. And let me tell you that was a be it till you see it wedding. We really worked backwards from what we wanted. We had so much fun. We had all its ups and downs, but it was one of the most amazing nights that we still, I still love. Our pictures are beautiful and amazing. And so we're married for nine years, and we're spending it together in Cambodia.Brad Crowell 1:56  I know it's exciting. In fact, I think we'veLesley Logan 1:58  Usually we're like, flying. Oh, are we missing, one year we flew, and so the day we missed on the calendar was our anniversary day. So it's just very rare that we're either together or that it exists, because we're.Brad Crowell 1:59  Yes, I was literally just checking my calendar to be like, is it our anniversary, though? Lesley Logan 2:16  It is. Brad Crowell 2:17  It definitely is.Lesley Logan 2:17  It is. My grandparents would fight around their anniversary, if it was like November 2nd or November 3rd. And they fought forever. They fought for as long as my dad was alive, so I don't know, like 50-something years, right? My dad's still alive, but they're dead. Anyways, when my grandfather died, so yeah, my dad was in his 40s, 50s, late 40s, late 50s. My grandfather died. My grandmother took his wedding ring off, right? They gave it to him, and the fucking anniversary date is in the ring, engraved, and she was right the whole time. And he knew he had it in his ring. He knew what day it was. Anyways. So clearly, we're in Cambodia because we have a retreat, and you can join us in February. It's not too late. In fact, this is the best time to snag your spot, because it's the best time to even look at flights and everything.Brad Crowell 3:05  But on this day, you said, already, we got married in a hardware store. It was called The Loft at Liz's. I think it still is there. It's in Los Angeles. Lesley Logan 3:14  Very famous hardware store. Brad Crowell 3:15  Yeah, we had our wedding venue change on us last minute, and it turns out they have an art gallery upstairs in the back, and in there they also have a kitchen. And so it was actually even better than where we thought we wanted to get married initially, because we had all of our friends help us put the wedding on. So the chef was my friend, the photographer was Lesley's friend, the band was my friend.Lesley Logan 3:38  And also the kitchen was in the dancing area. So, like, the chef was part of the event. He wasn't like tucked away.Brad Crowell 3:39  He wasn't in the back room somewhere, like, slaving away, you know, he was part of the party and that made it even more fun. It was really lovely. So yeah, it was a super fun day.Lesley Logan 3:55  We only had 75 people in this wedding and we knew everyone but my hairdresser's fiance and it was so funny, because we made everybody wear black and white, and we wore the color, and you were walking around in color, getting ready for the wedding. You were ready for the wedding, right? And walking around. And I was hidden away, and he said to his fiance, now wife, but he said, like, that guy's wearing colors, like, that's the groom.Brad Crowell 4:18  That's the only one that we didn't know. You know what's really I was also laughing about this the other night, so we decided to do the after the party party at a bar right next door to the venue. Lesley Logan 4:30  This is hilarious. Brad Crowell 4:30  That I had been to, I don't know, a few times, like twice, three times. And I called them and I said, hey guys, this is Brad, my wife and I are going to get married. We want to come have our after party at your place. And they were like, that is so cool. We are so excited. We can't wait. It's gonna be amazing. I was like, great, all right, so we booked this whole thing, and they're like, you know what? We're even gonna do, champagne. It's gonna be so fun. And then, you know, a couple months go by and I call them, like, a month before the wedding, just to confirm everything, to lock it in, to triple check. Hey. Just to make sure we got a place sectioned off for us. And this, this other person answers the phone, and she said, we are so excited that you're coming. We love you. And I was like, you do? I was like, that's kind of weird. I've only been there a few times, but I'm so excited too. That's amazing.Lesley Logan 5:14  And also, we even said to ourselves, it's so weird. They didn't want a credit card. Brad Crowell 5:18  Yeah, they didn't ask for anything.Lesley Logan 5:19  They didn't ask for like, quantity of people.Brad Crowell 5:21  They were just like, love it. You guys come party here, right? So, so, okay, so we, we have our wedding, then we have our reception up in the art gallery, and then the night's closing down, and I'm like, anyone who wants to hang we're all gonna go right next door to this bar. And we show up at the bar, and I said, hey guys, I'm Brad, and I'm here with our wedding party. And there's 15 people piling in the door, and they're like, what? But what? It turns out, there was another fucking dude named Brad getting married on the exact same night who was a regular at that bar, and he and his new wife were also bringing the after party, and we both showed up at the same exact time.Lesley Logan 6:02  Yes, so they gave us. They did give us some champagne.Brad Crowell 6:05  They still did. (inaudible)Lesley Logan 6:08  We didn't have a table, we didn't have a section, but, like, it's okay. It was really a lot of fun. Brad Crowell 6:13  It was so funny and they definitely accommodated us. It was, made the miscommunication make more sense at that point. Lesley Logan 6:19  Do you have any, do you have any more things about this day before I roll back into. Brad Crowell 6:23  No, let's keep going. Lesley Logan 6:24  So, so we are in Cambodia. You can join us in Cambodia. There's room in the February retreat right now. So you want to go to crowsnestretreats.com we're going right after the Lunar New Year, so which is going to be really great.Brad Crowell 6:36  Oh it's gonna be amazing. Lesley Logan 6:36  Because the stuff from celebration, it's still going to be up, and it's just what they do is so beautiful. The sunrises of February are amazing. And so we hope you join us, crowsnestretreats.com.Brad Crowell 6:46  You should absolutely join us. February is going to be a great group, and it's gonna, it's a beautiful time of year. Yeah, next up.Lesley Logan 6:52  I'm gonna be going to L.A. when we get back. First, I actually have a little trip to Arizona, and then I'm going to be going to L.A. when we get back, and I'm going to be doing the photo shoot for the accessories deck. So you want to get on the wait list for that, because only those on the wait list get the presale price. Yes, you have to wait after you buy it, wait, but you get the best price on a new deck. And here's what you need to know about the waitlist. When I see that more and more people are on the waitlist, it's kind of like, like, happiness for Tinker Bell. Like, you know what I mean? Like, think happy thoughts for Tinker Bell, because there are times when I'm like, I'm so excited about this deck, and then there are times like, this deck is so much work, and so your.Brad Crowell 6:52  Think of a wonderful thing. Lesley Logan 7:30  Yeah, helps me fly, really is what it helps me do. So get on the waitlist at opc.me/flashcardwaitlist, we are making sure that so many of these accessories are things you either have at home or you can make at home. So on the YouTube channel, we've already made a two by four, we've made a sandbag, we made a toe corrector. We're going to work on the push-up devices. I have more research to do on that, but right now, I think you'd only have to do a Ped-O-Pul and then a (inaudible), and a foot corrector.Brad Crowell 8:02  Sounds amazing.Lesley Logan 8:03  There's the Breath-a-Cizer as well. It's one card, guys. So you could always skip that one. It's still good. Also, Brad is still offering his amazing webinar. Brad Crowell 8:03  That's right. Lesley Logan 8:03  It's the Accelerator. Tell them all about it. Brad Crowell 8:08  Yeah, if you are running a small fitness business, up to, like, a million dollars, you should come join us at the Pilates Studio Growth Accelerator that I've been hosting. Go to prfit.biz/accelerator if you're feeling stuck at all with your money, or getting new clients, or you're just not sure how to grow, move forward, any of those things, you could be about to be a teacher, a brand new teacher. You could have a home studio. You could be running a boutique studio. Any of those different roles, this is applicable for you. I want you to come join me. It's totally free. prfit.biz/accelerator. That's profit without the O, prfit.biz/accelerator.Lesley Logan 8:58  And then when all of this is going on, we're half-stop winter tour.Brad Crowell 9:02  That's right. Lesley Logan 9:03  We, it's the biggest tour we've ever done. Brad Crowell 9:05  Yeah, it's quite an undertaking. It's going to be 8200 miles. We're looking at 23 locations over 35 days, I think, like that. Wow. I'm very excited. Lesley Logan 9:18  It's a long time for me to be out of my routines. I'm just going to say it here. So we will be bringing some equipment on this shindig because I'm going to need it. Brad Crowell 9:27  Yeah, well, not only that, we're giving ourselves more days off in between. You know, this summer tour that we did was nine days in a row of teaching, plus we had the week before of like work, so we really didn't do ourselves any favors on that. This we're going to be a lot more intentional. We're going to take a day off here, a day off there, all throughout, so that we have a little bit of a breather and we get to explore different parts of the country a little bit more and enjoy ourselves. It's going to be amazing. Yeah, we can't wait. Yeah, you should come join us. Go to opc.me/tour, opc.me/tour.Lesley Logan 9:56  All right, we're about to get into Erin's amazingness, her authenticness, but before that we have an audience question. Brad Crowell 10:01  Yeah, we do. This is a cool one from YouTube. Sherryhenefin535 asks, hey I would like to make a Pedi Pole. Hope you have some ideas for this! I made my Gondola and Reformer poles from maple and gift to my teacher training students when they test out.Lesley Logan 10:17  Yeah, isn't that cool? So we actually showed how easy it is to make those. I mean, maple, so nice, that we just took whatever wood they sell.Brad Crowell 10:24  Yeah, we just got pine from the store. Wasn't anything fancy, although you could lacquer the pine and it would make it cool. You could paint it.Lesley Logan 10:30  You could also paint it. Mindy painted me a pole. Yeah, so cute. It's OPC colors. I love it so much. Brad Crowell 10:35  But Maple is fancy. Lesley Logan 10:36  So here's the deal about that. It's actually not that difficult to make but, but here's why, I wouldn't suggest you make it. The length of the pole you need to get that if you don't have some sort of like pole, what would you call a pole store, like a lumber store, like.Brad Crowell 10:58  A plumbing store, a hardware store.Lesley Logan 10:59  A plumbing store. But the length you need and the, it's not that thick, it's on purpose it's not that thick. So one of our eLevate grads. Brad Crowell 11:07  I bet you could call around and find a spot. Lesley Logan 11:09  So one of our eLevate grads Pilates (inaudible). So we know how detail-oriented this one is. Brad Crowell 11:15  Very much so. Lesley Logan 11:15  And how she's a project manager, so she can make anything happen. And she was going to make one, and after all the research they were going to do, they bought one instead, because to get the pole that you need, to ship that pole costs almost as much as a new Pedi Pole. Brad Crowell 11:34  Come on, really? Lesley Logan 11:36  So unless you live somewhere where this particular type of pole exists in the diameter, the right diameter, at the right length. It's not you can, like, attach two poles together. It's gonna be one long pole. So the shipping on one long pole is the problem. Brad Crowell 11:50  I see. Lesley Logan 11:50  And so it's not that expensive to buy. I think Contrology's is, I want to say it was like, I don't know, you could look it up. I felt like it was, like, five or 600 bucks. It's not the most expensive thing I've ever purchased in my life. Obviously, it might be more now, since cost of metal has gone up, but you'll have to order the springs from someone. And here's what I will tell you, Contrology will not sell you the Ped-O-Pul springs if you don't have a Ped-O-Pul. Brad Crowell 12:17  Yeah, it's just under 600 bucks. Lesley Logan 12:19  Yeah. So Contrology won't sell you. And by the way, during Black Friday Cyber Monday, which is coming up, they have a free shipping typically don't quote me, because I didn't tell them it's coming, but it's typically there every Black Friday Cyber Monday. Brad Crowell 12:30  And then. Lesley Logan 12:31  So you could use my discount. Brad Crowell 12:32  That's right. Lesley Logan 12:33  Get a little little off, save on the shipping, and then you just screw it in and you're done. So it's actually. Brad Crowell 12:37  If you want us to introduce you to them so you can get that discount. Just ping us and we'll happily make an email intro for you. Lesley Logan 12:42  Yeah, it's super easy. It's, our person is so nice that we'll take care of you. But here's the deal, if you live in some sort of metal yard, like you're in a famous area that's got poles, by all means, but what I will say is, again, it's gonna be very difficult to buy the Contrology Ped-O-Pul springs, because last time my friend who tried to make one that was shorter, because she's super short. So she made a shorter one that's like, the dimensions would have been like, you know, she tried to make it as close to what it was, but her ceilings are also low. She could not order the Ped-O-Pul springs from Contrology. She had to go through another company. Brad Crowell 13:17  That's annoying. Lesley Logan 13:18  And it's really annoying because other companies suck at customer service. So, Sherryhenefin535, there's a lot of things you can make, and there's some things that it's just probably cheaper based on how much time it's going to take you to hunt all these materials down. Just buy it.Brad Crowell 13:35  I love it. Awesome. All right. Well, if you're ready to get into what Erin Hatzikostas said, stick around. We'll be right back. Brad Crowell 13:44  All right. Now let's talk about Erin Hatzikostas. Erin is a former corporate CEO turned entrepreneur, speaker and author of the books You Do You(ish) and The 50% Rule. She co-hosts the podcast, b Cause, that's B space C-A-U-S-E, b Cause Work Doesn't Have to Suck. That's the name of the pod. I love it. Erin is dedicated to helping leaders and organizations foster environments where authenticity is recognized and incentivized. I just really enjoyed her vibe.Lesley Logan 14:13  She's so fun. She's really a lot of fun. I saw her speak at She Who Wins, and even though, like, I could have had all these connections with her, Jessica Papineau is how I got introduced to her. Brad Crowell 14:24  Come on. Lesley Logan 14:25  Yeah. And then we did a coffee date, and we had way too much fun chatting back and forth. Brad Crowell 14:28  Yeah, she was here in town, right? Lesley Logan 14:29  And that, well, then, then I booked her on the pod, but before I interviewed her, she did come into town and I took an Uber, and we went to Superfriko, which is a bizarre restaurant to go to with a brand new friend. So, like, this weird, not a minion, not a penguin, but some sort of, like Monsters Inc. came out with a big lizo butt, and it like moves one butt cheek than the other. She got a kick out of it. Anyways, we talked a lot about authentic leadership and like that it doesn't happen overnight. And if you're like, I'm not, I don't know a leader, like we all are leaders of some kind. But let's just take just replace authentic leadership with be it till you see it. Be it till you see it doesn't happen overnight. You start and this is what she said about authentic leadership. You start with little experiments, and you observe more than you normally would. So if you normally just send out emails to people, and you don't really like, do a check in, like, oh, do we have a response rate on that? Did anyone actually write back in? You would actually do a little experiment, and then you would actually go, be more observant of that thing, just to see how it goes. And I love the word experiment, because we're not trying to be perfect here. You're just trying to see how this works. And it is a muscle. It's like, going to take it to the gym, which means you don't grab the big weights right up at once. You're going to grab little ones and you're going to you're going to work with that. So she also said you have to unlearn and you have to do tangible experiments to start collecting that quote, unquote data. So this is hard for us sometimes, too, because we're like, this is how it usually goes. Whenever we do something like, it usually just like, does this thing, and when something doesn't, like, hit it out of the ballpark right away. You have to, like, unlearn your expectation that things work out, and you have to focus on tangible experiments that you can actually go well, what worked there? And we've talked about this with agency members, like, reflecting on the things that you do, what actually happened? How many people did you present that information to? How many people bought like you have to go off of data, not feelings, and because it's really hard when you're stepping out of your comfort zone and you're trying to be more authentic, or trying to be it till you see it, it's easy to go off of vibes. And really you should be going off of the data. Brad Crowell 16:37  That's a really good point at the end. It just throws my example out the window, but. Lesley Logan 16:40  The vibes? Brad Crowell 16:41  Yeah, well, I was, I was thinking, I guess that's fair. So we got ourselves a cold plunge, right? And I haven't, like, really thought about it in the the way that we just described about data and vibes, but what I did notice is that we've now had it for, I don't know, four months, maybe every time I'm home, every day that I'm home, I've been using it. And what I noticed it took until this past week for me to just get all the way in right away. Like, just do it, get in bed. Lesley Logan 17:12  What were you doing before? Brad Crowell 17:13  I would stand in it and then sit and then lean back. Now, it's almost like, if I could freaking cannonball into that thing, I would do it, because it's almost like I'm in before I'm even cold, and then I'm cold and I'm cold all around my body at the same time. Then if I, like, sit my butt in first, and I'm like, it's cold, and then lean back, and then I'm like, you know? And so, like, this past week, what I've been doing.Lesley Logan 17:36  I haven't watched how you get in because I do step in, sit down pretty quickly, and then I lower myself back, and it's still lowering myself back that takes my breath away. Brad Crowell 17:46  Of course, that's what I mean. So.Lesley Logan 17:48  It feels like, it feels like the breath is literally being sucked out of my body, like I could watch it, like, there it goes.Brad Crowell 17:56  So anyway, we're talking about data, and I've now done this three days, three mornings in a row where I just like, okay, here we go. I actually put my hands down on the sides first, and then I just scoops and I'm in. And I noticed that it's easier to get in that way, because there's still like, I know how much I feel good after doing it. I know all that stuff, you know, but there's still that moment of hesitation, of like, do I really want to do this today? It's gonna be cold and then I just do it.Lesley Logan 18:21  Oh, yeah, I can't even, here's the thing, like, just idea of wasting a day with not using it is, like, just outside of who I am. Brad Crowell 18:25  Well, the other day I was, I don't remember, I was outside.Lesley Logan 18:32  Are you talking about unlearning and then, like? Brad Crowell 18:34  I was talking about data collection, like, yeah, that's how this somehow ties in with what. Lesley Logan 18:38  Okay, I'm just trying to bring it back. Brad Crowell 18:40  The data collection is that it took me this long to collect that data. We've been doing it every day for four months, and I finally just had this revelation now, you know, like yesterday, I was like, oh, okay, this is definitely a better way to do it. So, you know, sometimes it takes some time, but I think being analytical about that will also help you realize.Lesley Logan 19:02  Yeah, I'm in.Brad Crowell 19:03  Quote-unquote data. Love it all right. She said we have this big idea about authenticity, but we get paralyzed because we think we have to do it all at once. And I think it's a little, little out of context here, because we don't really have the rest of the conversation, but when we think about it's like, compare ourselves to other people who we think, oh, wow, they're so authentic, and they're authentic in all these amazing ways. And that is what can become overwhelming, because we're like, well, maybe I have to be just like them, being authentic in all of these ways that I, that I look up to that person and think that they're cool and awesome and whatever, and, you know, or inspirational and all that stuff. And I really, like, she kind of rattled off a whole list of these. What are they? Alliterations, alliterations. And she said there's two that specifically she mentioned, called the perfection pain, or the pioneer paralysis, which happens when people feel overwhelmed by these big ideas. And she had, like, a bunch more. There's a couple that (inaudible).Lesley Logan 19:10  Yes, they're all in her You Do You(ish) book and they're so good. You guys, I got an advanced copy, sort of, not physical. I got it like a secret. No, this is not it. This is her first book, Brad, no, that's You Do You(ish). Brad Crowell 19:57  That's what you said. Lesley Logan 19:59  Yeah. But I actually know this. Brad Crowell 20:02  The new one is called 50%, The 50% Rule. Lesley Logan 20:14  Yes and what you're quoting is from The 50% Rule. It's in the first chapter I think and I got to read, or at least the first part, and I got to read it while it was, like, going through. Anyways, I'm just bragging a little bit. It's so there's so many, and I was like, oh, because I like, I like those alliterations, because, just like, I like The Big Leap where I'm like, oh, I'm upper limiting myself right there I can go, oh, I'm pioneering paralysis right now. Like, I love it. Brad Crowell 20:39  They're really cool, really helpful. And I think it is, you know, high level. The idea is that we should take one step at a time, at a damn time, one step at a damn time. Because when you see someone who we look at and go, oh my gosh, that person is like, they're clearly genuinely being themselves. They didn't just start doing that all at once, one day at a time. They've been doing these things over many, many years. And so if we feel like I have to be authentic like them, first off, that's funny, ironic, but also too, it can be paralyzing. It can lead to that inaction of overwhelm, of like, the perfectionist, of like, you know what I mean. So I thought it was cool. You don't have to try to figure it out all at once, just one step at a time, so.Lesley Logan 21:23  Yeah. I can't wait to get the actual copy, the printed copy of the book. Brad Crowell 21:27  Well, show us this one more time. What are we looking (inaudible).Lesley Logan 21:29  This is You Do You(ish). Brad Crowell 21:30  You Do You(ish). Lesley Logan 21:31  And it is, Unleash Your Authentic Superpowers to Get the Career of your dreams. And I heard her speak a little bit about this, and I really like it. Anyways, I think sometimes we try to be so perfect, we're not even being ourselves. So if you're just like -ish yourself, like, probably I'm more authentic than you. And then The 50% Rule, we'll get into, I don't want to give it away, because it's in my Be It Action Items, so.Brad Crowell 21:51  Okay. All right, all right. Well, stick around for that tantalizing, Be It Action Item teaser. We'll be right back. Brad Crowell 21:58  Okay. So finally, y'all know what time it is. It is time for those, be it action items. Say it with me, y'all. What bold, executable, intrinsic or targeted action items can we take away from your convo with Erin Hatzikostas? I'm gonna jump in first. She said, nothing you're gonna do is like anybody else. And y'all know how much we agree with this and love this. Lesley says it all the time. You're the only one that can do what you do the way that you do it. What Erin was talking about, she said, for those managing larger teams or complex projects, Erin introduced this idea of it's called an Innovation Framework, and it breaks down the 50% Rule. It is six steps. In your convo, she actually only mentioned one of those six, which is, you gotta go get the book. But she talked about intent. She said she believes it is the most powerful of the six. When trying to do something, strip away the how or the why, just think about the intention. Why are we doing this or the intent of doing this. Ask yourself, what are you really trying to achieve here? I thought this was cool. I think that it's going to make more sense to go with the other five parts as well. And of the six, I bet it is the most powerful. But I'm, I'm unaware of what the rest of them are just yet. But I think this is important, you know, why are we doing something? How are we doing something? We get stuck in those things. And I think, like, intent and why, kind of are parallel, so. Lesley Logan 23:16  Or -ish, but also, like, sometimes just the why you get stuck on that. So what's the intention? What's the like outcome that you desire to have? Then you could often ask yourself, why do I want to have that outcome? You know what I mean? Because maybe the why you do everything you do is to make sure no one's homeless, right? But what you're doing actually is providing a fundraiser, and you have all these things you're trying to get and all this stuff. And so it's like your intent of that fundraiser is to raise money, because your why is this? So I think I like intent, because it actually whittles it down, and you can kind of take away the pressure and just go, what the fuck am I doing here?Brad Crowell 23:57  What are we doing here people? What are we doing here people? And so I think this helps too with leading a team. I just really appreciated her talking about her celebrating with her team as they were achieving milestones in their goals, and when she finally did decide to step away, her team said we're gonna miss your authenticity. So that's pretty cool. Well, what about you? Lesley Logan 24:19  Well, she talked a little bit about The 50% Rule, which I think is important to talk about here, because it's really easy to consider, like, oh, maybe it means, like, doing 50% of something. And then there's the cynic who can go, well, that's just half-assing it. It's like, that's not it at all. She's like, anytime someone tells you about something new and something you can do in your life, whether it is a fitness coach or a business coach or a, like all these things, they'll go, here are the five things you gotta do to have X in your life. She is suggesting that you actually look at it and take only 50% of it and then curate the other 50%. For example, I've talked about this a couple of times on the pod. I really like Mindy Powell's idea of fasting. I know it's really helpful for people with gut issues. Now she's got a 30-day thing, especially if you're a female with a cycle, there's like, on this day you can fast 15 hours. On this day you could fast 13 hours. I'm like, it's complicated, okay, and unless I'm gonna print this fucking thing out. So what I did is I was just like, okay, what's my goal here? And what can I take from this information, and what am I going to add myself? And so what I could take from it is, like on every day of my cycle, I could fast for 13 hours. Doesn't matter where I'm at. So right now I'm doing 13 hours. And the other part of the thing that I saw of hers is, first two weeks my cycle heavy on the protein. Second two weeks, enjoy the carbs. And so I have taken 50% of her stuff and like, I can do this, and the other 50% I am curating and coming up with my own way so it fits with my lifestyle. And that is way better than if I had printed the thing out and was like, well, today I have to, I could go to 17, so I should go, like it make it just makes us not fun, and it doesn't bring our authenticity to it. Brad Crowell 26:02  Right. Yeah, I think it's great. I think also she started to see the 50% Rule everywhere she was talking about as she was writing the book, where she saw people who embraced the idea and then made a shift with whatever they had learned, and that actually made it more authentic to themselves anyway.Lesley Logan 26:21  Yeah. Because also, like, this is something like, when we coach people on too, they're like, well, you said X, Y and Z, and I said well, I said that. And I also said, take one step at a time and you are trying to take 20 steps and do it exactly right. Like, yep, it's gonna be different for everyone. There isn't. There's not a single business coach out there, fitness trainer, anything, who's gonna be like, this template will always work for you. Yeah. So if you can take the intention behind it and the goal and understand like the concepts, and then, how do you work? How do you operate? I'm someone who can get a little bit a little obsessed about things. So in order to not get obsessed, I was like, what's the bare minimum? Got it, you know, because, like, that's going to allow me to stay myself. Brad Crowell 27:06  Fifty-percented. Lesley Logan 27:07  Yeah, fifty-percented. So I just think it's a really, really great. I think it's really, it's a good way for the perfectionist to get out of the pain. I think it's one of the options.Brad Crowell 27:16  I think that's the thing too. This really fits with what we were talking about earlier, about trying to do all the things at once. You know, when you give yourself permission to not do 100% but to start at 50% it doesn't seem so overwhelming. Suddenly, you're not like in that what does she say? Paralysis, Lesley Logan 27:36  Pioneer paralysis. Brad Crowell 27:38  Yeah. Pioneer paralysis or that perfection pain, you're able to work your way through it.Lesley Logan 27:42  Yeah. So you guys, go get her fucking book. Brad Crowell 27:45  Yeah, do it.Lesley Logan 27:45  Go get The 50% Rule. It's on sale now. Brad Crowell 27:48  Then tell her that we sent you. DM her.Lesley Logan 27:50  Yes, and also, here's another thing you can do. You can DM her and say, I left you a review after I bought the book. Brad Crowell 27:57  Yeah, she was just so great. Lesley Logan 27:58  Because that is currency right there, and she's a cool chick, and we want this book to get out because it actually, I think it's helped a lot of people out there.Brad Crowell 28:06  Yeah, Erin Hatzikostas. Lesley Logan 28:08  Yes. So my loves, how are you going to use these tips in your life? We want to know. Tag Erin. Tag The Be It Pod. Share this with a friend who needs to 50% you know, here and there, and until next time, Be It Till You See It. Brad Crowell 28:20  Bye for now. Lesley Logan 28:22  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 29:05  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 29:10  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 29:14  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 29:21  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 29:24  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What if you could ditch perfectionism and still get results? Lesley Logan interviews Erin Hatzikostas, author of You Do You(ish) and The 50% Rule. Erin shares her powerful 50% Rule for simplifying decisions, cutting through the overwhelm, and staying authentic. Drawing on her experience as a former corporate CEO, Erin reveals how embracing imperfection can help you find a path that truly reflects your values and goals.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Erin's journey from corporate CEO to authenticity advocate.What the 50% Rule is and how it can simplify decision-making.How authenticity became Erin's secret weapon in the corporate world.Practical ways to experiment with authenticity and reflect on your resultsWhy perfectionism and comparison cramps can hold you back.Episode References/Links:Follow Erin on IG erinhatzikostasb Authentic inc on FB @bAuthenticIncErin Hatzikostas WebsiteErin's Hatzikostas Book, The 50% RuleErin's Hatzikostas Book, You Do You(ish)Erin Hatzikostas TEDxErin Hatzikostas Podcast, b Cause Work Doesn't Have to SuckGuest Bio:Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Recently called “An up-and-coming Mel Robbins” by the Founder of The Keynote Shop, Erin Hatzikostas is an internationally-recognized leader on the impact of authenticity in the workplace. The CEO and founder of b Authentic inc, Erin is a global keynote speaker, the best-selling author of You Do You(ish), the co-host of the podcast, b Cause Work Doesn't Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021.Her talks have reached hundreds of thousands of people and her thought leadership has been featured on ABC, CBS and published in Business Insider, Fast Company, Well+Good, among several others. Her company also conducted a national study on the impact of authenticity in the workplace. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. DEALS! Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox Be in the know with all the workshops at OPCBe It Till You See It Podcast SurveyBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar  Resources:Watch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Follow Us on Social Media:InstagramFacebookLinkedIn  Episode Transcript:Erin Hatzikostas 0:00  You don't wake up tomorrow and go from being nervous about being authentic to being as authentic AF as me. You start with little experiments and you observe more than you normally would.Lesley Logan 0:13   Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:54  Be It babe, get ready to be inspired. I know you always are. I'm just gonna say, of course, the episodes are always great, but I have been looking forward to today's interview for a really long time. I watched this woman when she was on stage, and I couldn't take my eyes off of her. I could not and she was running around the stage, and like most keynote speakers, I always get something out of but like, it was like a cardio it was a show, it was an entertainment, it was all these things. And I learned so much from her, and I wrote her name down, like, I have to have her on the podcast. And then life got a little bit busy. Stuff was going crazy. I had a little bit of like, who might ask her? Like, and then about eight months later, this girlfriend, who I've had on the show, Jessica Papineau, was like, oh, you should know Erin. Like, oh, you know how to get in touch with Erin, because I absolutely I can awe of her, right? And so she put us in contact. We had a phone call that went for like an hour. We felt like it was like a friend that I've always known, but I just met, and two weeks later, we had dinner together, and sure book, The 50% Rule is coming out, and you must pre-order it or order it if it's already out by this comes out, but I'm telling you, it will be a mantra that you use, just like be it till you see it is. And I hope it is. I really, really hope it is. I really am in love with what she's doing, and I do think it's something that can actually help propel you out of stuckness or feeling like there's too much on your plate and you don't know how to take action. Like I really do think this is great. So here's Erin Hatzikostas and I am obsessed. So after this, please follow her, stalk her, get this book. Let us know what your favorite part is. I know Erin would love to hear that. And by the way, if you ever have something to say to any of our guests, I promise you you're not bothering them if you tell them. I promise you. And if you're too afraid to DM them, then comment it on the social posts and tag them. Or you don't have to tag them, because guess what? They're tagged on it and they will see it. So you have no idea when you leave a comment like that, when you share people, it lets people like Erin and myself and our other guests know, like, oh my gosh, they get it. The impact of my intent was there. So here's Erin. Lesley Logan 2:57  All right, Be It babe, this is going to be an amazing conversation. I know already because I've had amazing conversations with our guest today. Erin Hatzikostas is our guest. She is the author of You Do You(ish) and her upcoming book, The 50% Rule. And I'm gonna tell you, in honor of today's interview, I 50% ruled my makeup and getting ready today. It was like, today is not gonna be the day that we do it 100% so. And I was like, It's Erin, though, and she would be honored by me doing that. So Erin, tell everyone who you are and what you rock at.Erin Hatzikostas 3:26  So first of all, I have to make a comment, because so I did do my makeup. Sometimes I have big girl days. I did an, I did an interview before this too, but we had a mattress delivered this morning. After, like, 12 years, we're past our 10th year we got, finally got a new mattress. We did Safa, which is the online one. Anyway, we're super excited about it. So the guys brought it. They got it all up. They get down. Guys going to say goodbye, tipped him, and he looks at me and he goes, by the way, I like your makeups. It was like, first of all, it was random. Second of all, if you know me, first of all, I'm almost 50. I was not born and raised in the YouTube video. So, like, I do my makeup the same way I probably did it when I was freaking 16. It's like, totally junior league. And to have a guy like, have the guts to like, and I didn't take it as like a, anyway. So it's funny that you brought up makeup, just like, two hours ago, I had some random mattress delivery dudes on the way out say, I like your your makeup.Lesley Logan 4:26  You're having a great day. And I love it. It's a big girl day. You know what? I have big girl days. And then some days I'm like, we're just not even doing that today. We're just gonna not.Erin Hatzikostas 4:34  No. And then some of them, you know, when I'm like, looking scroungy and I might have to meet with a client or, sort of, you know, not a friend. Here's what I do. I like, oh, you're getting to see author friend. And they think it's so cool, because I'll have the headband, I'll have my glasses, and my hair is clearly, you know, dirty, but I brand it as like author Erin and I think they think it's like a little cooler, even though I haven't written shit in three months, since my last book has been (inaudible). That's another tip. Lesley Logan 5:01  You just gave everyone a tip. You guys just brand the other look like you're getting, you're getting like journal person. You're getting like artists. You're getting, I'm deep in thought.Erin Hatzikostas 5:12  Yeah, just freaking name it. Name it. You know, you know, in this world, naming it is (inaudible).Lesley Logan 5:17  Gardener Lesley. Brad would laugh. He's like Lesley, garden, no way. Okay, so thank you for all those tips already. But back to you. You're amazing. Who are you? Erin Hatzikostas 5:27  So it's funny. I will first tell you what my son calls me. So a couple years ago, he was out in the kitchen making a bagel. So it was just sort of a random moment, and he says to me, I think he was about 11, 10 or 11, and he says, Mommy, do you know what a perfectionist is? And I said, yeah, Mick, I do. He goes, you're an imperfectionist. So in honor of sort of a lot of the people that listen, who I know can get caught in the perfectionism, I am a professional imperfectionist, apparently based on my son. But you know, background, I am a former corporate CEO. I was an executive that somehow swindled my way into a CEO position of 1000-person company, had great, quote-unquote, what I thought was luck, turned it around, and always thought that I was going to be found out, though, even though I'm not like, it wasn't imposter syndrome, not like I'd gotten a memo on that, but I would look around and notice that a lot of my peers and colleagues were sacrificing a lot more than me, right? They were getting on planes more often. They were moving their families for things. They were giving up vacations. They were working nights and weekends. And, you know, I worked hard, but I wasn't doing that, and so I sort of had this super, super great turnaround to the company, but I thought, oh shit, my luck's gonna run out soon. And then I just, I decided it was time to retire. I technically could retire because I'd been there so long. I was only 42 years old, but it was technically a retirement. And I just was itching for something new. I thought I would go run maybe a smaller startup, healthcare, financial services company, because that's the place I was in, and when I went to leave, everybody kept saying, we're going to miss your authenticity. We're going to miss your authentic leadership. And I wasn't surprised they called me that, but it wasn't this thing that people were throwing that badge on me when we were running around in the rat race. And what I realized was that I wasn't actually getting lucky, or that I wasn't going to be found out. I was just playing a different game than everybody else, and I was actually, at the time, subconsciously using authenticity as my strategic advantage, my way to sort of compete in a league of my own, because most executives weren't dancing with their employees celebrating a big IT win. They weren't writing their own emails. They're letting their corporate comms people do it, like I, I didn't realize it until that moment that the things that really I had learned from my father, subconsciously also, were actually my strategic advantage. And so that's when I, I started blogging, writing blogs up in the the hockey bleachers at practice, like in a Word document, like, if I ever actually had something to say on a blog, whatever that is, this is what I would say. And one day, I looked down and I was like, holy shit, there are 53 pages, I have some stuff. I have some stuff to say. And one thing led to another. And that's when I finally realized that, oh my gosh, what helped me have success was also the same thing that helped me enjoy for the most part in my days, being in the corporate world, being an executive, being in a high-pressure thing, and I sort of had like this magic formula and a view of authenticity that everybody else wasn't seeing. I knew it wasn't simply be yourself. That's not the real definition. And so I thought, well, crap. I think I need to go out and talk about, teach this, and that's what I've been doing for five and a half years like a weirdo. Lesley Logan 8:50  That is the best weirdo. And also it's so interesting that you say, I remember your story of like being found out, like not get on these planes. I remember during this time that I was in corporate fitness. Everyone who was in management was like, they're there as soon as the club opened 'til when the club closed, sometimes, especially the last week of every month that I was sneaking off on a plane to go study in Colorado. And I was like, yeah, well, you can access reports online. There's this thing called this internet. And so I remember when someday they're gonna find out that I'm not there, you know, and but also, I was hitting all of these numbers and having amazing success, and I was teaching the people who were underneath me who had studios. I'm like, here's how you do it, here's how you plan your vacations, here's how you plan your life, here, here's how you would teach all these different things. And I was like, I'm gonna get found out one day, and one day it wasn't I was found out. They're just like, oh, you gotta run the reports this way, and you've got to do meetings like this. And I was like, that is not it. And if that's what you want, I'm retiring because, and it's like, I really felt like, you know, and it's this authenticity, it's just like, doesn't have to work. Everyone is doing this thing this way, but there's another way to do it and have fun and be yourself, but like, be yourself at work, you know? Erin Hatzikostas 10:01  Right. Right. I think, yeah, it was just actually on another I was interviewing somebody from my podcast before this, and we were talking about, okay, it's such a no-brainer, right, to be authentic, especially in the corporate workplace, better retention culture, but also externally, it's easier to sell. You know, you stand up and just like, I just don't understand why nobody does it. And what I told her, you know, I think it's helpful to diagnosis, because whenever you have a no-brain solution, and then you walk away, and then you're like, okay, I heard all that stuff. But why the fuck am I just not doing the things that I should? Why am I not changing? I think a big part of it is for so many years in school and college, we're taught that success is the answer is C, the answer is 72, the answer is, you know, here's the rubric, right? And we judge ourselves based on following that rubric, that box. And then we go to the corporate world, and nobody sits us down and says, what we care about most is results and how you get there, unlike what you've been doing for the last 20 years of your life, it really doesn't matter. And so we sort of go into this like, gotta look right, gotta get the rubric right, don't want to look stupid, there's one path that the teacher laid out, and it's totally not the case. That, you know, it screws us up. Lesley Logan 10:01  Yeah it does. It screws us up. It makes us, it almost makes us be pretending to be doing because we gotta make sure we check all the boxes. Erin Hatzikostas 11:28  Yeah, pretend, like you were checking the boxes. Like, oh, if I'm seen, I'm gonna get the rubric right. Like somebody who's judging me is responsible for telling me if I'm a good worker or not, is not going to give me the five points for staying till late on the end of the month. And it's like, wait, no, there isn't a rubric actually, there's just like, we want you to get results. Lesley Logan 11:51  Yeah, we get stuck on like, what people see versus what the results are. And I think that's because no one is really so like you said, you dance with the people like, no one's actually celebrating the results. They're so focused on being seen doing the steps, that when we get results, people are like, okay, next thing. Instead of going, hey, we got, these are the results we got. And like, how did we get there? And like, what worked and what didn't work, celebrating that result part, as opposed to focusing so much on the check marks that could maybe possibly not get you results.Erin Hatzikostas 12:21  I would say yes and no. I would say almost. I think that the results eventually get, quote-unquote, celebrated. Maybe there's not a party, but whether it's you're an entrepreneur and it's your client, or you're in the corporate world and it's your boss promoting you, those results get rewarded, maybe not celebrated, but rewarded. But we're so addicted to the short term it's like, for this hour, I want to look cool on this meeting. I want to look right. Not cool, it's probably the wrong word. I want to look right, right? And so we're addicted to, like, short-term results. And if we were just comfortable a little bit like, when I became interim CEO. I was interim first, because that's what us ladies sometimes get to do, you know, the trial period, make sure there isn't anybody better. That's a whole nother story. I know there was a solid month or two where my boss, who was very rant, rant, rant, was a woman probably thought I was nuts and was going to fail, like I was doing some crazy negotiations, etc. But there is that period where, yeah, you might not look like you're going to do right, or people might doubt you. And there were definitely tangible things that happened where I was like, she doubts me, I'm sure. But, Lesley, as soon as I started getting results. Now for me, because I was running a business that was very tangible, like, literally every month we had to do a monthly operating reviews where we went through the frickin financial like, that's right, it was very tangible. It's like, here are the financials, here's our forecast, here's our actuals. But as soon as she started to see that turn around as a leading indicator, and then later, probably started to see, oh, employees really like her, oh, her employee engagement score, she didn't give two hoots about, how I did it and if I did it different, and it's just having the courage in that interim period. And I mean that like small I, not like interim CEO, but in that short term period, to forego that instant gratification of feeling like people think you did it right, so that you can hold out for the bigger reward, and then you can, you know, celebrate it all you want. Lesley Logan 12:25  Okay, you answered the question I was gonna ask, because I was like, how do you do that, though? And you said, having the courage. And I think that's the, think that's the hardest part, like, where do you find your courage? How do you how do people, you know, is that gonna, is there an answer to that? Erin Hatzikostas 14:30  Yeah, it's data. It's data. And I don't mean data in the traditional sense. For me, and I didn't know this till I wrote my first book because sometimes we have to slow the frick down and then, you know, I'm 40, whatever I was, 40 years, 44 years old writing a book and I was like, oh, oh, crap, I didn't know that, for me, it started, I had a lot of data from my father. My father was a teacher for 20 some years, and he took an early retirement package, and then he became a real estate agent, and he was very, very authentic. And he would tell stories every night. He would come home, and instead of bitching and moaning about this person or this student, most of the stories I heard, or at least remember are about how he got the attention of his students differently. He did some wacky game, and it even translated as he went into real estate, which I was just coming out of college when he was making that transition. So I was starting, and I would watch his success in real estate, and he would tell stories about, oh, I met with this client, and I didn't bullshit them about the, you know, the price of their home. I told them, you know, it was like, all these, like, where he was. You could tell he was just doing a little different, because it was easy to know what the normal box was for a real estate agent. And so to me, I got a jump start on data. So I saw again, very subconsciously, oh, when he does this, he has success. And so as I went in to the workplace, I started doing experiments, I call them, it all, I would do a little thing and I would notice, oh, people all of a sudden pay attention on this meeting when normally they're like, on their blackberries back in the day or whatever it is. And so I think for people, you don't wake up tomorrow and go from being nervous about being authentic to being as authentic AF as me. You start with little experiments, and you observe more than you normally would. So you might write an email that's got a little like, the workplace is so easy, the bar is so low, so it's just like, maybe you change a word instead of saying, our results weren't that great. You could say our results were really poopy, you know, or just like, one little word, just like talking a little more flippant, talking a little more human. Actually, my number one thing I have people first experiment, change your out of office. Make it, doesn't even have to be funny, just make it like human. Tell people what you're doing. I'm going to a softball tournament this weekend. I'm taking a three-day weekend. Or, you know, a lot of people make them a lot more fun, and then observe what happens. And I guarantee you people are gonna, oh my gosh, I love those days when we used to go to tournaments. My kids are older now or oh, that's so amazing that you did a trip to Ireland. We went there, back and blah, blah, blah. I love your out of office. So it really is about taking little experiments. That's why I love what I do. Like, I'm not a motivational speaker. I'm a get shit done better speaker. My books aren't about like, first of all, they don't tell you to be yourself, because that's not how I talk about authenticity, but they're really very tangible, because you have to, you have to unlearn and you have to do tangible experiments to start collecting that quote-unquote data. And then once you, you know, once somebody smiles or responds when they normally don't or a client you sell something, or people notice your website that normally they've never said anything about. You're just gonna, you're gonna change your pattern. You're gonna be like, maybe I should do more of that. Lesley Logan 17:32  Yeah, I really, I love that you go on little experiments and reflect and observe, because that is what life is always kind of about, whether it's work or, like, for, you know, I have to do things on social media. And, trust me, I wish I could just, I'm like, when do I don't have to, like, you know? But I, like, recently did a little experiment because my friends are like, you should do this. And I was like, okay, I'm just gonna do, just gonna, I'm gonna, I'm gonna take what you said. I'm gonna do it as easily as possible, because I don't, if it slays and I had to spend two hours, I'm not doing that again, so it has to be so easy. And I did it as and I was like, I was like, Erin's gonna be so proud, because I am 50 percenting all of this. I'm just like, I'm not even careful. I'm just going to do this. And it is one of the best posts we've ever did. So it's a little experiment. And I was like, great. So if I can get that result, not stressing about it, let's we can repeat that experiment and see what happens, and we can kind of see tweak things here and there, but it's got to stay, got to stay, it's got to stay something I can do. That's got to be possible. But I think little experiments with observations are so great because observation is not the same as waiting for feedback. They're waiting for the external feedback, versus with their own meter of what how things are working. Erin Hatzikostas 18:35  Oh, yeah, totally. They're waiting for that party that will never come, that Bar Mitzvah or that surprise party never comes, you got to look inside. Lesley Logan 18:47  Okay, so you wrote a second book. And I'm wondering, like, did you always know you had a second book in you? Because you have You Do You(ish). You guys have to know. When I met Erin, she was speaking at She Who Wins and I feel like you did a talk on like it was either the 50% Rule like thing, but I feel like it's a You Do You(ish) and I was like, I am eating this up. I love all of this. This is so great for the recovering perfectionist that is me. So did you know you had a second book in you, or did it kind of just come about as you were talking about your first one?Erin Hatzikostas 19:15  No, I mean, I did. When I wrote my first book, I was surprised at how much I, I didn't love, I don't have love for writing, but I wasn't a bad writer, I guess. You know, I was a math major on college like writing was not my thing, but I sort of had this epiphany early on in the process, that writing is just talking on paper, and so that's very much my book. Some people always say I can hear you, and I'm like, yeah, because I just talk on paper. I don't overthink it. I say the words like they come out of my mouth. But for both of my books, actually, I really did not get down to writing them until it felt like a gremlin that was trying to crawl out of my stomach. And what I mean by that, even my first book, I remember, had a coach at the time. And I was only about a year into my business and I was like, Elizabeth, I want to do this book. I don't know what it's called, but here's what it's going to be about. And she's like, Erin, you have a lot on your plate. I don't know if you should, you know, be doing that. And I'm like, okay, I'll listen to that. And then I just couldn't stop thinking about it. And then actually, Covid hit. So it was like, no more hockey practices, no more like, why not sit around and write? With the 50% Rule, what happened was it was really an organic, just to kind of tell the story how it came about, so here I was, like, this badass speaking about authenticity on stages, wrote a book, did a TED talk, and meanwhile, I was an entrepreneur, trying to learn how the frick to be an entrepreneur. And I was soaking in all the courses and all the playbooks. And I was part of this group, Brand Builders group, which, literally, will tell you everything you need to do. And I was sitting in Nashville at a two-day session. And I should have been elated, because they have two straight days of training and an 87-page PowerPoint, like, I don't remember which one this was on, but like, how to do X, and instead, I felt totally overwhelmed, uninspired, felt lazy, I didn't want to do it. And I remember though thinking all of a sudden, like, well, what if you just 50% Rule it? And that doesn't mean half ass it. What it meant was, what if you throw out half of the stuff that they're teaching that just doesn't feel like you, feel stupid, maybe feels outdated, you're like, I don't know if that will really resonate with people. But then you bring in your own ideas. You know, you're very creative. You understand the intent, what you're trying to do. What if you bring in your own which I write about in the book. Part of that is the self-determination theory, which absolutely says that people are way more propelled if we have sort of autonomy, or say in whatt we do. So I just remember how quickly that snapped me out of it. So then as I was going along for the next year, same thing would happen. But it wasn't like, right away. It was like, I'd go through something, I'd get all hung up, and then I was like, don't mess, 50% Rule it, right? And then people, whether it was coaching, clients, friends, whatever, it just seemed like, came up all the time. They would be like, oh, I'm struggling with blah, blah, blah. And I would be like, why don't you just 50% Rule it? And they were like, tell me more.Erin Hatzikostas 22:07  And I would say 50% rule basically, anytime you're doing something new, you're learning from others, listening to a podcast, starting a new product or business, only do about half of what's normal, or what people are telling you to do and then save room for half, what's new and curate that and I just, so then, data, I started to observe people lighting up, coming up with ideas, like, just back to the very beginning, branding, like just part of it is, you know, just putting a name to something and then, but that was not enough to write a book. So I still wasn't like, oh, this is the book. But then what happened is I started kind of seeing it everywhere, meaning I would watch a documentary, or I went, so I, for the first time, I was a little late to the game, but I finally saw Hamilton last year, and I was sitting there. Lesley Logan 22:51  I still haven't finished it. I know, I know it was only HBO or whatever we watched. Erin Hatzikostas 22:56  No, no, no, no. Don't see that.Lesley Logan 22:57  I know. You guys, you have to get there. We have to get to the play in person. I'm hoping it, maybe, it'll come through Vegas. I mean, everything does right, so. Erin Hatzikostas 23:02  How does it not come (inaudible). You have to see it. It's life changing. So, I was like, wait, his success isn't just because he put together a really freaking good musical. He 50% ruled it, right? He's got half, sort of the normal Broadway formula, but half is just totally juxtaposed, right? With the the rap and the people of color playing white dudes from 300 years ago, etc. So I started to see it there. I saw it with John Madden in the documentary. I saw it with the savannah bananas, Whitney Houston, like I just kept seeing all these examples. And what hit me was that the 50% rule isn't just sort of the step ladder to get over your sort of little mini hurdles and moments that it is actually a formula that helps you really, what I say is go from underdog to unmatched. It helps people like Weird Al is a crappy singer. His voice is not good. Lesley Logan 23:56  Yeah, it's pretty bad. Erin Hatzikostas 23:57  He's a phenomenon, like he sold more, some of those songs that he parodied sold more than the actual original, super famous artists, right? All because he 50% ruled it. And so anytime you're trying, you're behind, you're smaller, you're I mean, anytime you do anything, but if you don't want to just work harder, which is just something I don't ever want to do, I don't want to win by being the hardest worker or the best I want to win by standing out and being unique and doing something that's fresh and new and that people want. And so when I finally saw that, I was like, okay, this is, this is a book. This is a gremlin that, and you know, my phone notes when they started being, you know, a mile long. That's when I started the process of, okay, this needs to be book number two.Lesley Logan 24:45  That's so cool. Thank you for sharing that. And also it's like, as you were sharing, like, all these different examples, of course, as a recipe, for a reason, but then really the things that make even your grandmother's lasagna stand out is because it's not the same lasagna recipe that everyone else is using. Grandma took the basics of it and was like, yeah, but I want to add this cheese instead, or I want to add this meat, or I want to put it this many layers like that is what makes things different, and that indifferent is what stands out. I mean, there's singers every single day trying to make it, and they're doing the exact same thing that other people have done, and it doesn't stand out because we already heard that one already.Erin Hatzikostas 25:24  That's exactly right. I love it. Lesley Logan 25:26  So okay, your 50% Rule book as, by the time that this comes out, it will be on shelves or close to it. You guys, we're going to try to time it. But what are you hoping people do with this book?Erin Hatzikostas 25:38  Yeah, I mean, so I'm obsessed with it, to be honest. And I'm, I'm obsessed first and foremost, with the rule, like, when you start, there's, there's something so beautiful. My team does this. I have a book sort of board that's been meeting for a year and a half. There's a total of like 70 people that volunteered to help, sort of collaborate and guide this book. There's about 25-30 that have been meeting and others have been supporting a whole, you know, a little bit further away. And when you start to hear people constantly like, Well, why don't you 50% rule it, even me as the 50% ruler of all rulers who like, forget like, it just, there's like this in your brain. It's kind of like some of these books where I want people to read it, because I think it's super fun. I. Lesley Logan 26:22  It's so funny. youAnd you do sound like you're talking to me and like, you guys don't even have to know her voice as well as I know it. It does sound like a friend is telling you amazing advice. Erin Hatzikostas 26:30  Yeah and it's like amazing advice smacking you upside the head sometimes crazy metaphor, like, because I'm not a disciplined person, I don't want to give people a book that they read because they should, because it's got noble advice in that. I get, I want to give you a book that you're like, just like a fiction book where you're like, I want to read to the end because I'm enjoying it, so that I'm excited about but even if the book's like The One Thing and stuff like that, I gotta be honest, I never read that book, but the concept, I get it. So if there's a whole bunch of people too that are like, oh, my friend told me about the concept or whatever, and you don't read the book, whatever, that would be totally off-brand. If I said, No, you have to read the book. It's like, no, do it your own way. So I just, I really hope that I create sort of this vernacular that has people sort of switch their brain into a different mode on a regular basis and collectively, when you could start doing that, and I'll understand what you're talking about, that's like the real power. Lesley Logan 27:23  I agree. And I also think it is, instead of like a snap out of it, or just do it, or just get started. You know what I mean? Like, there's a bit of advice in the same tone when you say 50% rule it, it's like an action step with also permission to not have to do it exactly like, check all the boxes. Going back to what we talked about in the corporate world, it is really just like, okay, what if I like these three steps, and what if I start there and I do this because that's what I have access to, and I like, as someone who's had started many companies and done many things, people are like, how did you do that? And I'm like, I just did what I knew I could do, and then kind of had to go, okay, well, what's my version of that? Like, how is, you know, and so it's also putting a name to something that people might already be doing, and thinking, maybe I'm cheating. And instead of it's like, no, you're not cheating, and you're not being lazy, you're actually doing it your way, with some advice that from the people before you,Erin Hatzikostas 28:16  That's right, you're innovating. And I even say in the book, like, look it's like three quarters of the way, and I'm like, timeout. I just want to be clear, this is not something new. And people say to me all the time, oh, yeah, I love that concept. Like, when they say, oh, you're writing book. What's it about? Oh, I do that all the time, and I say, you do and you don't. And what I'd say is, look, I don't want to pretend like I created something totally new. It's sort of like if you went out into a field and you're like, I found the first coccyx bone ever of a dinosaur. And people are like, no, it's actually called a tailbone. And other people have found that it's like, oh, well, I call it a coccyx bone because whatever. But you actually know what a coccyx is, some people dont.Lesley Logan 28:30  I do.Erin Hatzikostas 28:31  Because you do Pilates. But the reason I wrote a book, I always say, not a cute little meme and stop there, is that even while I was writing this book, Lesley, I had instances in my life where I was doing shit, and then I finally was like, oh, wait, why don't you 50% rule it like a perfect example. I was dealing with my back, as you know, I talked about, like my back woes, which my back is doing fabulous.Lesley Logan 28:31  Yay!Erin Hatzikostas 28:31  Yay. But had some major issues, and I was ping-ponging. And one of the chapters is Binary Be Bad. It's like this whole lesson of like, we just sometimes we think it's one or another thing, and we don't look at the middle. And I was ping ponging like a cat, watching a match between my chiropractor and my physical therapist, back and forth, back and forth, and didn't say, okay, why don't I 50% rule it, which means curate what works from both like, I would be like, oh, the PT really gets it. She fixed me. And then when she asked me up, I was like, oh, wait, no, the chiropractor's right. And so my point is, I think a lot of people say think they do it, and there's so many opportunities where they're missing the bow. And so that's what I think any book that's the present that it gives you. If you read the whole thing, then it's like cemented in you, right? You will, you will get to that solution faster than if you don't, right? And so the more repetition, the more you read, the more stories, the more you like. There's different lessons, there's 60 some different quotes. The more those are ingrained in you, then it's more likely that you'll suffer for a less amount of time before you head to that solution. Lesley Logan 30:22  I agree. Like, I think a meme is great. And also, like, okay, you're all hearing it here, but there was before the pandemic, you had to see something 17 to 26 times to, like, click on it. And so, like, reading the book and hearing it over and over again, it makes it part of your vernacular in a way that it's sticky and it stays with you in a bit, a bit more. So I think that, I think it's really cool. I'm so excited for it to be out in people's hands, as I know our listeners are going to absolutely love it. They're gonna because being it till you see it, it's so easy for that to be a perfectionist saying, and it's like, what if you just 50% that? Like, what does that mean to you in this moment and in this day, and just acting as if you already know what you're supposed to do. Erin Hatzikostas 31:03  That's totally right. I just had an example of this, because I know you were saying, like, part of your message is, just take baby steps. And I feel like this is such a good example of it. So about three or four years ago, I was like, oh, because we always have ideas when we're entrepreneurs. And I was like, I want to create an authenticity index for companies so kind of like, there's diversity index right, where you can say, okay, I either want to do business with them, I might want to work for this company. Where are they on their diversity? But where are they in their authenticity? Where is their their culture, right? And, and then I was like, oh, well, all these other indexes they work with, like Forbes, or they have some major like institution behind them, and like, how do they get the clout? And, and I could have been like, yeah, that's just, that's just too much work. And instead what we did, and I, you know, I have a great team, and we just started bouncing things off. And I thought, well, what would a baby step be? And we're like, what if we first create national authenticity day? Because you can create days, right? So we did. It's August 16. We created it four years ago, in 2021 three years ago, and created, you know, the website, a mission file there, whatever. And then we said, well, what if we just do authenticity awards, where it's, it's just us, we're, you know, same sort of concept, which is rewarding, highlighting, incentivizing leaders and companies to be more authentic, and we just do awards. And I will tell you, for the first couple years of those awards, Lesley, well, the first year, we were like, we got down to the deadline. We're like, shit, Rachel, who do you want to nominate? I was like, I'll nominate, like, I think we had like, two submissions, and we had to do the nominating. And then the next year we had a little bit more. And then the next this year, we're like, we probably should have some judges instead of basically me being, you know, and so we just took a baby step, and I and as soon as my team suggested, I was like, oh, I know the five leaders, I'm going to ask it just, you know, quickly came to mind. They're super authentic. They're in these great executive roles. And so that's what we're doing this year, and now, and and my team is pushing me for more posts and stuff. And so now we have more nominations that we've ever had, plus we have the judges who are advocates. And I always talk about it, I think the thing I love about it most is it's like, we're at step four of probably a hundred, but I am talking, I've got a friend at Yale. She's like, oh, maybe we could connect you with this person. Like, eventually, maybe we'll have a collaborator, whether it's a Yale or a fortune or whoever. Yeah, but we're just, every year, we're just like, What can we do just a tiny bit better? And that's all it's about. Lesley Logan 33:47  Thank you for sharing that. Because I do. I know a lot of people listening have these amazing ideas, and then they get overwhelmed by the steps around that amazing idea and not like anything you're seeing that caused you to have that amazing idea, you're like, oh, I want to do it like this. They, they actually did start five years prior, doing like a thing. We just don't see that part because it's like, it's the, you know, most people don't see, like, when Adele came on the scene, we didn't see the seven teen years she spent singing in a bar like, you know what I mean, like Lady Gaga was Stephanie for a long time, everyone, and no one knew who she was, like, you know? So we don't see that, and we just see, oh, they did this and they came out, and it's like, it's like, Yeah, but there's those baby steps. And when you take those baby steps, you get more feedback, and you get more confidence, and I think you get more ideas that make the original idea better. You know, we just need to have those patience. Erin Hatzikostas 34:39  Totally and that's why, in the book, I have a whole chapter dedicated to sleep running syndrome. And you know, most people are like, I don't have sleep running syndrome, and I break it down. I'm like, you probably do. And one of the, you know, there's a couple, there's six symptoms, but one of them is comparison cramps. And you know, one of the comparison cramps. Lesley Logan 34:56  Oh my gosh, this is my favorite part of the book so far. Like this, I was like, oh, yeah, I have had comparison cramps, those suck. Erin Hatzikostas 35:02  Those suck, right? And that's like, and part of it is you don't normalize your data, so you compare your singing career to Lady Gaga's, who started 20 years before yours. And then perfection pain is one of the symptoms, too, and pioneer paralysis, which I think is what you're talking about. We have the ideas about how we can like we have the big idea about the authenticity and but we get paralyzed because we think we have to do it all at once. We have to do it like everybody else. And so in the chapter, we end up thinking we should just stay in Kansas like Dorothy does in the Wizard of Oz, and we don't have to. And that's what the 50% rule can help you get out of. Lesley Logan 35:37  Oh my gosh, you guys, you have to wait for this book. We're gonna take a brief break. I keep talking forever, but that's just because I love you. We're gonna find out where people can find you, follow you, work with you and your Be It Action Items. Lesley Logan 35:37  All right, Erin, where can we buy this book? Where can people like stalk you in the best way and be reminded of the 50% tip. What do you got for us? Erin Hatzikostas 35:53  Yeah, so the book you can go to anywhere you buy books. But there's also the50percentrule.com, it's spelled out. You can learn a little bit more. There's some freebies. There's we just shot and finished up a really fun video, quirky video around it. You know, that kind that will give you the vibe of the book. So, the50percentrule.com. Once you're done, soaking in all that is wonderful, Be It Till You See It. If you're a podcast listener, which you obviously are, we also have a podcast you can go to b cause work doesn't have to suck. It's just the letter B and then cause work doesn't have to suck, because we're weirdos, um, and then I'm kind of a nerd. I mostly interact on LinkedIn, although I'm on Instagram as well. So.Lesley Logan 36:34  Your Instagram makes me laugh, like you could be a comedian. Because (inaudible).Erin Hatzikostas 36:38  So I just did once a day, I did a, I did a quick reel about the, we were talking about this offline, about me spilling my freaking chocolate protein shake everywhere. Please go watch it and tell me if you actually get it, because I thought it was pretty freaking funny, but it's very subtle. No, I'm terrible at Instagram, but I'm really cool on LinkedIn, because most people aren't cool, so that's why I'm there. I'm like, oh, it's easier to be cool. So either one of those. Lesley Logan 37:00  Okay, but I just have to shout, like, months ago, you did one of those walking videos, which I've never figured out how to do, and you're like, I'm trying to film this thing where I'm walking and I write something inspirational on the screen that's too small for most people to read. And then you just like, were like, so I'm just gonna walk, and I'm gonna put this thing that's like, make it like your font larger?Erin Hatzikostas 37:20  Yes, yeah, that was, that's a big trend. I think it's still kind of there, like, (inaudible) walking or putting on my makeup, doing something, but the freaking text, I'm like, dude, if you're over 45 nobody's reading your shit. I can't read it. I can't read a freaking thing you just said. So yeah, thank you for thank you for getting it. The one today about my spilled protein shake, you'll have to let me know if you get it, because I think it's kind of subtle. But it's, it's actually, there's a joke in there. Lesley Logan 37:45  I think we have similar humor, so I will, but I like that humor. It's like, yeah, what am, what are we all doing here? What's happening? Okay, before I let you go, Bold, Executable, Intrinsic, Targeted steps people can take to be it till they see it.Erin Hatzikostas 37:58  I love it. So I think the first thing is you have to understand that nothing you're going to do is like anybody else, right? So the 50% Rule, I break it down so you could just think it and do it. But I also have this innovation framework for like companies who are like, no, I have to wrangle like 32 people to use a 50% rule. I need some steps. And the first step, and it's called the innovation framework. There's six I steps, and the first one is intent, and I think it's the most powerful. So when you're trying to do something, strip away the how, strip away the what. And just think about intent. What are you trying to do? So social media, it's so easy to be like, I gotta do this thing. It's like, well, what are you trying to do? You're trying to build trust. You're trying to grab attention. And when you really think about the intent, it helps you shed the layers of the normal formula that you don't need. Because you're like, that's great. But I can get to the intent a different way. So it's almost like the intent is the underwear skivvies of what you're trying to do, right? It's like, okay, now that I can see the underwear skivvies, I can figure out the best way to dress that up. So yeah, I would say, pause and really think, what am I trying to do? Like, so often, like the authenticity index. I could be like, oh, we want it to be like the diversity. What's the intent? The intent is to make it A. easier for people to decide if they want to work for that company or do business. But B. the intent is to incentivize. It's a little bit of a stick, because if there's an index, then people will, you know, I want to, I want to coerce people to start being more authentic. So if my intent is to coerce them, what's the first things? What? What else can I do on the path there to coerce them, incentivize them, beat them on a, with a stick, to be more authentic? So understand the intent and then just experiment the shit out of it. Lesley Logan 39:54  I love that because there are multiple ways to often get to the thing you're wanting. And if you strip the how and the what, and you just get to intent, you can almost brainstorm all the different ways you can do that. Erin, I love you. You're so great. I learned so much today.Erin Hatzikostas 40:14  I love you too. I mean, I'm sure your listeners know that, but this chick is such a kind and generous like, I was out in Vegas. It's funny, when we met, you're like, if you're ever out in Vegas, and I was like, I'm gonna be there in two weeks for a talk. And you, like, arranged dinner. You like, came out. She had the busiest freaking week. I was exhausted just hearing she had, like, a retreat going on, andLesley Logan 40:35  There were two retreats in one week.Erin Hatzikostas 40:38  And the one night, like, she didn't have it. She had people out on their own. She came in and came into this, you know, strip, and had dinner with me. And I'm just forever grateful. Lesley Logan 40:47  Oh, it meant the world to me. So thank you for letting me have dinner also, like I let the restaurant entertain you, really, that's (inaudible). Erin Hatzikostas 40:55  I broke out those videos the other day. I'm like, look at the bunny with the butt dancing in my face.Lesley Logan 41:00  You guys, you have to go to Superfriko. They don't sponsor the show, but they have a bunny with a BBL. That'll just, really, the best way to describe what's happening in Vegas. It's so Vegas. Erin, thank you so much for being you. Thank you for your amazing book. You guys, let Erin know if you got the book, what your takeaways were. Share this episode with a friend who happens to be getting in their own way. Because here's the coolest thing, if your friends around you start to do a 50% rule, it makes it easier for you to do a 50% rule, and it actually makes it life more fun, because your friends are not trying to be perfect all the time, and they're actually being their unique selves, taking action on their intent. So thank you, Erin. Everyone, share this podcast with a friend and until next time, Be It Till You See It. Lesley Logan 41:00  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod. Brad Crowell 42:26  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell. Lesley Logan 42:31  It is transcribed, produced and edited by the epic team at Disenyo.co. Brad Crowell 42:35  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi. Lesley Logan 42:43  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 42:46  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy