Colorful Conversations

Send Katie a Text Message!! This week on Success by Design, I'm diving deep into one of my favorite topics: how to grow your design business thoughtfully, without letting it take over your life. I chat with Heather about the differences between W2 employees and 1099 contractors, and how choosing the right type of hire can make or break your business as you scale.We also talk about coaching, systems, and one-on-one strategies for creatives who have already hit six figures but want to push into seven. I share how I help clients identify the small tweaks that make a huge impact — from finances to marketing to operational systems — without losing the creative joy that brought them into this business in the first place.Toward the end, we get into something I'm super excited about: seasonal retail and holiday décor as a service. I walk through how to structure this kind of business in a way that keeps overhead low, maximizes convenience for clients, and still makes it profitable — because let's be honest, people love a beautifully styled home at the holidays but often don't have the time, space, or energy to make it happen themselves.If you've ever wondered how to scale, hire smart, and explore new revenue streams while staying sane, this episode is for you.Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

Send Katie a Text Message!! Welcome back to Success by Design! I'm wrapping up our three-part series, Your Interior Designer Survival Guide Through Economic Uncertainty, with one of the most important conversations we can have right now — how to build a business that bends but doesn't break.In this episode, I'm sharing how to strengthen your foundation through visibility, creative adaptability, strong systems, the right support network, and emotional sustainability. Whether you're feeling the slowdown or simply want to future-proof your design firm, this one's for you.We're talking about practical ways to stay steady, stay seen, and stay inspired — because you don't need a calmer economy to become a steadier leader. IN THIS EPISODE:Why visibility is your best growth strategy when others go quietHow creative adaptability keeps your business relevant and nimbleThe 4 systems every resilient design firm needs to thriveWhy you can't (and shouldn't) build your business aloneThe power of emotional sustainability — and how to actually enjoy your work againA simple 7-Day Resilience Sprint to help you take small, strategic action right now WHY THIS EPISODE MATTERS: Tough seasons don't destroy strong businesses — they reveal them. The firms that come out of economic uncertainty stronger are the ones that keep showing up, keep planning, and keep leading with confidence. This episode gives you the roadmap (and the mindset) to do exactly that.Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

Send Katie a Text Message!! Hey designers — welcome back to Success by Design! I'm Katie Decker Erickson, and this week we're diving into part two of our three-part series, Thriving Through Economic Uncertainty. In this episode, I'm breaking down how to create demand even when the market feels quiet — because slowing down doesn't mean sitting still.I'm sharing the exact mindset and marketing strategies that keep designers (including me and my clients) booked, visible, and confident when everyone else is retreating. We'll talk about the lonely work that builds momentum, how to connect authentically with your ideal clients, and how to design a simple nurture sequence that keeps you top of mind — and top of consciousness.This one's packed with actionable steps to help you refill your pipeline and keep your confidence high when business feels uncertain. Let's dig in.IN THIS EPISODE:The “lonely work” that fuels visibility and long-term successWhy slowing down your marketing is the worst thing you can do in a slow marketHow to find and connect with your ideal clients where they actually areBuilding a nurture sequence that turns cold leads into warm ones (and repeat clients!)The secret power of B2B networking and working the perimeter of your networkWhy leadership and consistency are your most magnetic tools right now When the market slows, most designers pull back — but the ones who keep showing up, connecting, and creating visibility are the ones who come out stronger. You don't have to chase clients or rely on luck. You just need to keep planting the right seeds, stay consistent, and lean into the work that builds trust and momentum over time.If you're tired of waiting for the economy to bounce back and ready to start leading your business forward — this episode will show you exactly how to do it.Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

Send Katie a Text Message!! Welcome to Success by Design! I'm kicking off a brand-new three-part series called The Interior Designer's Survival Guide Through Economic Uncertainty. Let's be honest—the economy feels weird right now. Clients are cautious, interest rates are high, and confidence can feel scarce. But while you can't control the broader economy, you can control your pricing, positioning, and profit strategy.In this episode, we're diving into how to price confidently when fear starts creeping in—what to say “no” to, how to protect your value, and why lowering your rates is the last thing you should do.IN THIS EPISODE:Why discounting during an economic downturn actually hurts your businessThe pricing models that protect your profit (and which to use when)How to communicate your value without competing on priceWhy “Designer for a Day” and full service can both thrive—when you position them rightHow cash reserves and confidence change your business decisionsThe three C's of a resilient design business: Clarity, Consistency, and Confidence When the market wobbles, fear can take over. But confidence is contagious—and it starts with knowing your worth and charging accordingly. This episode isn't about cutting corners or slashing prices. It's about strengthening your foundation, standing firm in your value, and building a business that weathers uncertainty with ease.Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

Send Katie a Text Message!! Hey designers, it's Katie Decker Erickson, and today I'm giving you something totally different — no fluff, no hype, and no sugarcoating. This is your five-minute State of the Industry for interior designers, and a heart-to-heart about what's really going on behind the pretty photos and Pinterest boards.Because let's be honest — the economy isn't doing us any favors right now. Margins are tight, clients want miracles for pennies, and too many designers are drowning in ideas instead of action. So today, I'm breaking down what's actually happening, why inspiration alone won't save your business, and what it's going to take to not just survive, but win in this season. IN THIS EPISODE, I TALK ABOUT:The real numbers behind the 2025 design economy (spoiler: it's not great)What the data from Barron's, the Wall Street Journal, and the NFIB optimism index really means for usWhy “attitude + affirmation” isn't a business strategyThe biggest traps I'm seeing designers fall into right now — undercharging, over-consuming, and constant pivotingHow I'm shifting my own business to adapt (and how you can too)A preview of my upcoming 3-part series and live workshop to help you implement — not just learn — strategies that work in this market We don't need more motivation. We need clarity, accountability, and a plan that actually makes money. This industry is at a crossroads — and if you're ready to stop waiting for things to “get better” and start taking control, this is where it starts.Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

Send Katie a Text Message!! Scaling an interior design business isn't just about hustling harder—it's about systems, boundaries, leadership, and strategic support. In this episode, I sit down with my client Shannon to share her journey from feeling overwhelmed to confidently scaling her interior design business. We talk about the unexpected lessons she learned along the way and how coaching helped her master each step of growth.IN THIS EPISODE:How Shannon recognized she needed help and took the first step toward growthThe systems and processes she implemented to streamline her businessLearning to set boundaries while staying generous and client-focusedWhy celebrating wins is critical to scaling successfullyFocusing on doing less, better, and prioritizing projects that align with her visionStepping fully into leadership and empowering her team If you're an interior designer feeling stuck, overwhelmed, or unsure how to scale, this episode gives you practical insights and actionable steps. Learn from Shannon's real-world experience and see how coaching can help you transform your business while staying true to your creative vision.Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

Send Katie a Text Message!! In this week's episode, to wrap up our Project to Profit Series, I'm getting real about the one step most designers skip that could save you hours, protect your margins, and stop you from repeating the same costly mistakes project after project.Here's the kicker: research shows that teams who actually take this step improve performance by 20–25% on their very next project. Yep, it's that powerful.And don't think this is just for big firms — if you're a team of one, this step may be even more critical to stop repeating mistakes and create the systems that future-proof your business.Check out the show notes and other resources at https://successbydesign.coach/podcast/b/interior-design-debriefsThis podcast is brought to you in partnership with Leah Bryant Co.Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

Send Katie a Text Message!! What if one happy client didn't just mean a beautiful portfolio photo — but also became the gateway to three more dream projects? That's the power of a referral strategy for designers that actually works.In this episode, I'm sharing why most interior design referrals don't happen by chance — and how to move beyond “word of mouth” into a system that brings you consistent, pre-qualified leads.If you've been wondering how to get more design clients without burning out or relying on chance, this episode is a must-listen.Check out the show notes and other resources at https://successbydesign.coach/podcast/b/secret-to-more-interior-design-referralsThis podcast is brought to you in partnership with Leah Bryant Co.Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

Send Katie a Text Message!! Scope creep: two little words that can drain your profits, stretch your timeline, and zap your energy if left unchecked. But here's the twist—done right, scope creep can actually fuel your profit margins and strengthen client relationships.In this episode, I'm breaking down the sneaky ways scope creep shows up (and why it feels so personal). The #1 mindset shift that transforms extra client requests into profit opportunities. What to say in the moment when a client asks for just one more thing, and so much more!Check out the show notes and other resources athttps://successbydesign.coach/podcast/b/scope-creep-solutions-for-interior-designersThis podcast is brought to you in partnership with Leah Bryant Co.Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

Send Katie a Text Message!! Every design project begins with excitement, but if you skip one crucial step, that excitement can quickly spiral into misunderstandings, scope creep, and profit loss. That step? Onboarding and expectation setting.In this episode, part of our Project to Profit series, I'm pulling back the curtain on why onboarding isn't just paperwork and contracts. Done right, it becomes your profit protector, a system that saves you stress, strengthens client trust, and protects your margins.Check out the full show notes and other resources at https://successbydesign.coach/podcast/b/interior-design-onboardingThis podcast is brought to you in partnership with Leah Bryant Co.Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

Send Katie a Text Message!! If you've ever said, “I gave a discount just to keep the client happy,” this episode of Success by Design is for you.In this week's Projects to Profit series, I'm pulling back the curtain on one of the most common traps interior designers fall into: discounting. What feels like a quick win for keeping a client can harm your profit margins, dilute your brand, and erode your confidence as a designer.Check out the full show notes and other resources at https://successbydesign.coach/podcast/b/the-hidden-costs-of-discounting-your-interior-design-servicesConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! This week, we're kicking off a six-part series I'm calling "Turning Projects into Profit." As designers, we pour our hearts into projects that photograph beautifully, but sometimes those same projects barely move the financial needle. I know that tension well because I've lived it in my own business. That's why this series is all about helping you stop leaving money on the table and start building a business that fuels your creativity and pays you well.And we're starting with one of the biggest traps in our industry: free consultations.Check out the full show notes and resources athttps://successbydesign.coach/podcast/b/how-to-turn-consultations-into-paid-opportunitiesConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! What every designer needs to know about neuroaesthetics, biophilia, and charging what you're worth. In this episode of Success by Design, I'm sitting down with Mike Peterson, founder of Science in Design, to explore how neuroscience is validating what designers have known intuitively for years: beautiful spaces make people feel better. Now we have the data to prove they also make people healthier.Check out the full show notes and resources athttps://successbydesign.coach/podcast/b/design-heals-the-secret-sauce-top-designers-are-using-to-charge-moreThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! What happens in Vegas doesn't stay in Vegas — especially when Success by Design gets the inside scoop from the market floor. In this week's can't-miss episode, Katie sits down with Diana Ruston on her team and fresh off the plane to unpack the good, the bad, and the downright bizarre from the latest Las Vegas Market.This isn't just another trends episode. It's a no-holds-barred conversation about what's really happening in design — from West Coast market shifts to high-gloss regrets and why petrified wood may just be the hero we didn't know we needed.Check out the full show notes and resources mentioned at https://successbydesign.coach/podcast/b/vegas-market-2025-bold-interior-design-trends-and-statement-decorThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Interior designers, mark this moment: this is not just another podcast episode—it's a masterclass in how to lead your business through chaos. In the latest quarterly roundtable, I invited two of the most respected minds in our industry, LuAnn Nigara and John McClain, to sit down and discuss their insights. But not just any shop. We dove into the murky waters of economic uncertainty, a topic that's foggy at best and terrifying at worst.And trust me, you're going to want to eavesdrop.Check out the full show notes and resources at https://successbydesign.coach/podcast/b/Interior-Design-Business-Strategy-That-Works-in-a-DownturnThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! What if the answer isn't more ads, more hustle, or more burnout?In this week's episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it's not just “post more on Instagram.”This episode is the grounded, practical pep talk you didn't know you needed. Perfect for designers in a season of growth, reset, or re-alignment.Check out the full show notes and resources at https://successbydesign.coach/podcast/b/7-strategies-to-attract-interior-design-clientsThanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.comThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! As an interior designer, you pour passion, creativity, and dedication into your business every single day. But what happens when the market slows, projects stall, or uncertainty creeps in? It's not about if—it's about when. But here's the good news: you don't have to panic. You can proactively prepare.In this episode, Katie is diving into actionable strategies specifically crafted for interior design professionals facing a slowdown.Check out the full show notes and resources at https://successbydesign.coach/podcast/b/interior-design-business-tips-to-thrive-during-slowdownsThanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.comThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Discover how Rachel Ogburn boldly transitioned from real estate to interior design, harnessing clarity, courage, and confidence to build a thriving and fulfilling business.In this episode, Rachel candidly reveals how she overcame deep-seated fears of rejection and uncertainty, leveraging coaching, community support, and self-belief to dramatically transform her career and mindset.Check out the full show notes and resources at https://successbydesign.coach/podcast/b/wondering-if-coaching-is-worth-it-Rachel-says-yes-here-s-whyThanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.comThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Want to boost your creativity, skyrocket your productivity, and reignite your passion for design? It might be time to step away.In this episode, I'm revealing why intentional, strategic rest isn't just nice—it's essential for interior designers aiming for sustainable success. Whether you're running a growing six-figure firm or managing a booming seven-figure business, stepping away might be the secret weapon you're overlooking.Check out the full show notes and resources at https://successbydesign.coach/podcast/b/how-strategic-breaks-unlock-your-full-potential-as-an-interior-designerThanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.comThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Ever wonder why some interior design firms seem to glide through the ups and downs of business effortlessly, while others always seem stressed about finances? I've learned the key difference is simple but powerful—knowing your numbers.This week,  I'm sharing exactly how I've structured my business around clear, reliable financial practices. Understanding my numbers has enabled me to make informed decisions, avoid unnecessary stress, and sustainably grow my firm.Check out the full show notes and other resources at https://successbydesign.coach/podcast/b/know-your-numbers-cash-flow-taxes-accounting-for-interior-designersThanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.comThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Ever feel like your interior design business runs you, instead of you running it? You're not alone. But what if the secret to effortless growth, standout projects, and loyal clients isn't found in the latest trends or marketing hacks, but within the core of your business itself?In this episode, I'm revealing the hidden power of transforming your mindset, clarifying your purpose, and building strategic systems—shifts that profoundly reshape your business from the inside out.Ready to transform your business at the deepest level and see it ripple outward into exceptional results?Listen now and start reshaping your future—by design.Check out the full show notes and other resources at https://successbydesign.coach/podcast/b/inside-out-interiors-core-strategies-for-designersThanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.comThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients?In this episode, we're diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practice.Check out the show notes and other resources at https://successbydesign.coach/podcast/b/design-dna-unlock-your-firm-s-true-potentialThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! In an industry constantly evolving with trends, technology, and shifting client expectations, building an interior design business that's both creatively inspiring and strategically sound has never been more critical. But how exactly do you create a design empire that can withstand change, scale sustainably, and flourish over the long haul?In this episode, we're pulling back the curtain on what it means to go deep—creatively and strategically—to establish an interior design firm poised for enduring success. Whether you're grappling with scaling your team, diversifying your services, or integrating cutting-edge tech like VR and smart home automation, this episode offers insights you won't find anywhere else.Check out the full show notes and resources at https://successbydesign.coach/podcast/b/building-a-future-proof-interior-design-businessConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values.In this episode, we explore how you can authentically scale your interior design business, ensuring your growth aligns with your deepest values and highest aspirations. From defining your unique design ethos to streamlining systems and fostering meaningful client relationships, this episode is your guide to scaling with integrity, authenticity, and soul.Check out the full show notes and mentioned resources at https://successbydesign.coach/podcast/b/Beyond-the-Blueprint-Scaling-Your-Interior-Design-Business-with-SoulConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Ever wondered how to attract seven-figure interior design clients? In this episode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won't want to miss!John reveals how he evolved from accepting "anyone with a heartbeat and a checkbook" to becoming a sought-after designer in the luxury market. It's about aligning your core values with client expectations—and why taking calculated risks is crucial.Curious about John's "Two Truths and a Lie"—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!If you're ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.Check out the show notes and resources mentioned at https://successbydesign.coach/podcast/b/attracting-luxury-interior-design-clients-with-john-mcclainConnect with JohnInstagramPodcastWebsiteThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know you're worth it? You're not alone.Katie is exploring exactly how to craft irresistible, premium design packages tailored specifically for high-end residential and commercial clients—those ready and willing to invest significantly in quality and transformation.This episode is a must-listen if you're ready to step into your worth, simplify your business processes, and secure high-budget design projects.See the show notes and resources athttps://successbydesign.coach/podcast/b/packing-and-pricing-for-high-end-interior-design-clientsSnap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book. Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it's all about knowing exactly who your ideal client is and what they truly want.In this week's episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business. Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?Check out the full show notes and resources at https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-clientConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe's journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.See the full show notes and resources at https://successbydesign.coach/podcast/b/How-Coaching-Helped-Zoe-Master-Pricing-Pivoting-and-HiringConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on.From staggering markups and shifting vendor dynamics, to managing client expectations and maintaining your profits, our experts share actionable strategies to weather the storm—without sacrificing your ethics or your sanity.See the full show notes and resources at https://successbydesign.coach/podcast/b/navigating-tariffs-turmoil-and-trust-for-interior-designersThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with KatieBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmLinkedInWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Think tariffs don't affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie Decker-Erickson breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and creative choices.In this episode, Katie covers:Why tariffs matter—the hidden costs impacting your client budgets, lead times, and sourcing decisions.Real-world examples of how designers have navigated—and even thrived—amidst tariff disruptions.Strategic insights on how to communicate these complex changes clearly, keeping your client relationships strong, no matter how unpredictable the tariff landscape.Plus, Katie teases next week's roundtable featuring three industry powerhouses who reveal unexpected opportunities and brilliant strategies born from navigating tariff turmoil.Ready to turn uncertainty into a competitive advantage?Tune in to Success by Design—and sharpen your design business savvy.Connect with KatieBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmLinkedInWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rates!).Don't miss your chance to grab these research-backed tools for unshakable confidence. Hit play now and transform how you run your design business—no more second-guessing allowed!See the full show notes and resources at https://successbydesign.coach/podcast/b/how-interior-designers-can-build-confidence-and-set-boundariesConnect with KatieBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmLinkedInWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! In this Strategy Session, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful conversation with Rebecca Hay. Get ready to transform uncertainty into opportunity with strategies specifically tailored for interior design businesses facing market slowdowns.Slowdowns are inevitable—but how you respond makes all the difference. Tune in now and ensure your business not only survives but thrives - even when business may not be booming.See the full show notes at https://successbydesign.coach/podcast/b/how-interior-designers-thrive-not-just-survive-market-shifts

Send Katie a Text Message!! Feeling the squeeze of a market slowdown? You're not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever.We're joined by celebrated designer Rebecca Hay to explore exactly how to stay profitable and resilient—even when times get tough. She's sharing her smartest strategies for weathering economic shifts, keeping clients engaged, and ensuring your business doesn't just survive but thrives in 2025.If you're wondering where to invest, where to scale back, and how to make 2025 a year of smart, sustainable growth, this episode is for you. Don't miss out on these essential insights! See the full show notes here https://successbydesign.coach/podcast/b/thrive-during-economic-slowdownsRelated EpisodeSmart Hiring Strategies for Interior Designers Ready to Scale on Resilient by Design Connect with Rebecca HayPodcast: Resilient by DesignWebsiteInstagramThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! In this Strategy Session, we break down essential project management strategies to help interior The #1 mistake designers make that leads to project chaos—and how to avoid it.Ready to streamline your projects, increase efficiency, and maximize profits?Don't miss this power-packed episode—your future self (and clients) will thank you.Pro Tip: Adding project management services can significantly boost your firm's profitability and client satisfaction. Start with small steps and refine your process as you gain experience.See full show notes and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/how-interior-designers-can-execute-scale-and-boost-profitsWant a Plug-and-Play Workflow?Let's build a custom project management system for your firm. Book a 1:1 strategy session with Katie to create a workflow that streamlines your projects and maximizes your revenue.

Send Katie a Text Message!! You've likely seen this scenario play out—a homeowner has an idea for their remodel, the GC calls it stupid, and while he has a point, the homeowner's feelings are hurt and no one's offered a viable solution. That is precisely where we come in. As interior designers, we are uniquely able to translate our clients' ideas to the construction crew who can bring it to life. But there's even more that's at play when you're a female designer on the construction site. Renée Biery joins me for a conversation about navigating being the only woman on a construction site. She's a construction expert who regularly shares her knowledge with interior designers. In today's episode, Renée shares misconceptions around managing construction projects, the best approach to earn respect on a job site as a woman, and how client retention rates are impacted by project management. As always, there's even more in the Coaching Corner for you!Grab all the links and resources mentioned in this episode at https://successbydesign.coach/podcast/b/the-only-woman-on-a-construction-site

Send Katie a Text Message!! In this Success by Design Strategy Session, we're diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don't worry—this episode breaks it into actionable steps that feel authentic and effective.Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/proven-strategies-to-attract-dream-clientsWant to Go Deeper?Book a 1:1 strategy session with Katie to customize your marketing approach and build a business that works for you in 2025.

Send Katie a Text Message!! For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that's not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clients! Wouldn't it be great if someone who understood your industry could tell you exactly which marketing strategies you needed?Meet Jason Lockhart! He's an architect and digital marketing strategist who understands the interior design industry. He joins me today to discuss the best marketing channels for designers, the importance of understanding your most ideal client, website SEO best practices, and mistakes to avoid with paid ads. There is so much practical advice packed into this conversation! And even more nuggets in this week's Coaching Corner. Let's dive in!Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/digital-marketing-strategy-for-interior-designersStrategy Sessions with Katie, actionable insights and elevated results. Subscribe to our premium channel today! Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! As interior designers, we love being creative and bringing a client's vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don't exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to focus on to grow the business—it's feeling pretty intense for all of us. So… let's talk about it!In this Q1 episode of The Table series, LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe are back for a refreshingly genuine conversation about financial and marketing changes they're making in 2025 after seeing what their 2024 reviews revealed. Hear brilliant untapped marketing strategies, the one place you should never not invest in, the importance of actively nurturing a community, and how to know what to do next to scale your business. All that and more in this week's Coaching Corner—let's begin!Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/Finances-budgeting-and-marketing-for-interior-designersConnect with LuAnn: WebsiteConnect with Rick: Website Connect with Dr. Jennifer:WebsiteStrategy Sessions with Katie, actionable insights and elevated results. Subscribe to our premium channel today! Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen!This isn't just about scaling your firm or making a name for yourself. This is about creating something that lasts well beyond your time in the industry. It's about shifting focus from those short-term wins—and instead planning for an impact that resonates, endures, and even gives back to the community. This episode is crafted especially for interior designers ready to elevate their business, create meaningful impact, and set the groundwork for a lasting legacy. Be sure to stay for the bonus insight in this week's Coaching Corner!Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/build-a-sustainable-business-legacy

Send Katie a Text Message!! Unless you're a drafter, most of us in the interior design world loathe technology. But it's a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges unique to interior designers, emerging tech trends, how certain software can actually hinder business growth, and a bit about his tech firm that's just for interior designers. You're especially going to want to stick around for this week's Coaching Corner—featuring a very special guest!Grab all the links and resources mentioned in this episode athttps://www.colorworks.coach/podcast-library/b/technology-and-automation-for-interior-design

Send Katie a Text Message!! The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I'm thrilled to have Laura Thornton back on the podcast for this conversation. We're discussing the mindset shifts that are imperative when looking to scale your design business. Laura shares insights about growing a team, advice about being courageous and growing your confidence, and the raw truth of what it really takes to take your business to that next level—whatever that looks like for you! Enjoy the conversation and make sure you stick around for the Coaching Corner!Grab all the links and resources mentioned in this episode athttps://www.colorworks.coach/podcast-library/b/mindset-shifts-to-scale-a-business-to-6-figures-and-beyond

Send Katie a Text Message!! Whether or not you've heard of thought habits, you're most certainly familiar with the impact your self-talk has on your habits. But you may be surprised to hear just how impactful those thoughts of yours are on your business growth—or—lack thereof. Habit Finder Coach, Amy Kemp, is here to discuss this topic! Amy shares examples to bring these enlightening concepts to life, as well as exercises you can test out ASAP to regain your time and energy. In this episode, we get into so much including scheduling guilt-free playtime, shocking statistics, boundaries for goal setting, and the business epiphany Amy had while her son was in the hospital. You especially won't want to miss this week's Coaching Corner!Grab all the links and resources mentioned in this episode athttps://www.colorworks.coach/podcast-library/b/growing-a-business-starts-with-personal-growth

Send Katie a Text Message!! As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business to your lifestyle is an artform. It takes dedication, discipline, and determination. And Jeanne Collins knows this journey all too well! She joins us today to share how to know when it's time to hire a coach or contractor, key marketing strategies that helped scale her business, and how becoming a female business owner made her a better mom. Enjoy this conversation and make sure you stick around for the Coaching Corner!Grab all the links and resources mentioned in this episode athttps://www.colorworks.coach/podcast-library/b/how-to-sustainably-grow-a-design-firmConnect with Jeanne:InstagramThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they're noticing with design trends in general, and what's coming down the pike in the next couple of years as America starts to take the lead. (Yep, I just said it.) To say this is an exciting episode is an extreme understatement. Let's get straight to it—and stick around for the Coaching Corner!Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/2025-color-of-the-year-and-design-trendsConnect with:Ruthanne (LinkedIn)Sue (LinkedIn)Andrea (LinkedIn)Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! You'll hear from LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe. They're sharing what 2024 was like for their businesses, what they're evaluating as we wrap up the year, how they're strategically approaching 2025, and how AI factors into all of this. You don't want to miss this insightful and uplifting conversation! Stay for the Coaching Corner to continue that AI conversation. Let's get started!Grab all the links and resources mentioned in this episode at:https://www.colorworks.coach/podcast-library/b/the-future-of-interior-design-in-2025Connect with LuAnn:InstagramConnect with Rick:InstagramConnect with Dr. Jennifer:InstagramThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! ‘Tis the season for the Fall High Point Market of 2024! We know you're here for the tips, tricks, trends, and everything we learn at market every time we go. And this time is no different—except we're switching things up a bit! Di normally goes to market and gives us a recap on what's trending in lighting, furniture, and textures. This time? Katie's in the guest chair, sharing what she's learned and experienced. And there's still a Coaching Corner, so don't miss those nuggets!Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/fall-2024-high-point-market-trendsConnect with Di:InstagramThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! Creative burnout hits even the best of us. And Jennifer Bertrand (that's right, of HGTV's ‘Design Star') is here to share her story with us from not-the-right-fit clients to sources of inspiration to how she's been able to sustain her current level of creativity—Jennifer's baring it all! Tune in, and don't miss today's Coaching Corner.Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/creative-burnout-and-inspiration-for-interior-designersConnect with Jennifer:WebsiteJoin us at High Point on October 26th! Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over that? And what are the key skills and habits that business owners need in order to break through and reach that magical 7-figure number? Whether you run a 6-figure interior design firm and are wanting to get those magical 7-figures or are just thinking about launching your own firm and are petrified—you will not want to miss this conversation as we tackle those very questions! If you are running a six-figure design business but can't crack the nut on 7-figures… stick around for the Coaching Corner as I share how we shattered the 6-figure ceiling and accelerated to multiple 7-figures!In this episode, you will be able to:Discover which 4 business financial reports you need to review and how often.Uncover why your why is so important to the success of your interior design business.Learn which 2 things must be in place in order for you to take your 6-figure business to 7-figures. Full Show Notes Here!

Send Katie a Text Message!! Even if you are a company of 1, it's critical to think about the company culture you want to build! Which includes way more than just values and beliefs you post to your About page. But maybe you have questions like… how do you design a company culture? And how do you actually put it into action? Welcome Josh Dykstra back to the podcast! He's diving into all things company culture—how it directly impacts your ROI, the exact steps to take to create your guidelines, and even how to involve contractors. Be sure to stay for this week's Coaching Corner where I share my journey with company culture!In this episode, you will be able to:Discover how to define and design your company culture.Learn how your company culture is directly tied to your ROI.Uncover how to get contractors to buy into your company culture.Full Show Notes Here!

Send Katie a Text Message!! For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation early. As designers, we have a unique ability to propel up-and-coming artists forward while also inspiring more clients to bring incredible pieces of art into their spaces. But art isn't just an important cornerstone to design, it also greatly impacts our nervous systems. For this in-depth roundtable conversation, I have Mandy Theis and Dr. Stacey Denise joining me! You'll hear the artist's perspective, the designer's perspective, and a physician's perspective. And stay til the end for the Coaching Corner!In this episode, you will be able to:Discover the role of neuroaesthetics and psychology in art and design.Uncover strategic ways to connect with the best artists in your area.Learn the importance of bringing art into the design conversation early. Full Show Notes Here!

Send Katie a Text Message!! Whether your design firm is new or not, it's high time you learn how to make money and run a profitable business! No more free consultations. No more asking for permission to raise your rates. And certainly no more burying your head in the sand and not looking at your numbers. Award-winning designer and fellow podcaster, Laura Thornton joins me for this conversation! She's sharing about time tracking, money management, offer pricing, intuition, and SO much more in this episode. You're gonna need at least one notebook for this one. Be sure to stay for this week's Coaching Corner!In this episode, you will be able to:Discover how to make money and become profitable as an interior designer. Uncover the benefits of tracking your time each week.Learn what questions to answer so you start tracking your numbers efficiently.Full Show Notes Here!