Colorful Conversations

Send Katie a Text Message!! Ever feel like your interior design business runs you, instead of you running it? You're not alone. But what if the secret to effortless growth, standout projects, and loyal clients isn't found in the latest trends or marketing hacks, but within the core of your business itself?In this episode, I'm revealing the hidden power of transforming your mindset, clarifying your purpose, and building strategic systems—shifts that profoundly reshape your business from the inside out.Ready to transform your business at the deepest level and see it ripple outward into exceptional results?Listen now and start reshaping your future—by design.Check out the full show notes and other resources at https://successbydesign.coach/podcast/b/inside-out-interiors-core-strategies-for-designersThanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.comThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients?In this episode, we're diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practice.Check out the show notes and other resources at https://successbydesign.coach/podcast/b/design-dna-unlock-your-firm-s-true-potentialThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! In an industry constantly evolving with trends, technology, and shifting client expectations, building an interior design business that's both creatively inspiring and strategically sound has never been more critical. But how exactly do you create a design empire that can withstand change, scale sustainably, and flourish over the long haul?In this episode, we're pulling back the curtain on what it means to go deep—creatively and strategically—to establish an interior design firm poised for enduring success. Whether you're grappling with scaling your team, diversifying your services, or integrating cutting-edge tech like VR and smart home automation, this episode offers insights you won't find anywhere else.Check out the full show notes and resources at https://successbydesign.coach/podcast/b/building-a-future-proof-interior-design-businessConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values.In this episode, we explore how you can authentically scale your interior design business, ensuring your growth aligns with your deepest values and highest aspirations. From defining your unique design ethos to streamlining systems and fostering meaningful client relationships, this episode is your guide to scaling with integrity, authenticity, and soul.Check out the full show notes and mentioned resources at https://successbydesign.coach/podcast/b/Beyond-the-Blueprint-Scaling-Your-Interior-Design-Business-with-SoulConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Ever wondered how to attract seven-figure interior design clients? In this episode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won't want to miss!John reveals how he evolved from accepting "anyone with a heartbeat and a checkbook" to becoming a sought-after designer in the luxury market. It's about aligning your core values with client expectations—and why taking calculated risks is crucial.Curious about John's "Two Truths and a Lie"—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!If you're ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.Check out the show notes and resources mentioned at https://successbydesign.coach/podcast/b/attracting-luxury-interior-design-clients-with-john-mcclainConnect with JohnInstagramPodcastWebsiteThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know you're worth it? You're not alone.Katie is exploring exactly how to craft irresistible, premium design packages tailored specifically for high-end residential and commercial clients—those ready and willing to invest significantly in quality and transformation.This episode is a must-listen if you're ready to step into your worth, simplify your business processes, and secure high-budget design projects.See the show notes and resources athttps://successbydesign.coach/podcast/b/packing-and-pricing-for-high-end-interior-design-clientsSnap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book. Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it's all about knowing exactly who your ideal client is and what they truly want.In this week's episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business. Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?Check out the full show notes and resources at https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-clientConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe's journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.See the full show notes and resources at https://successbydesign.coach/podcast/b/How-Coaching-Helped-Zoe-Master-Pricing-Pivoting-and-HiringConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on.From staggering markups and shifting vendor dynamics, to managing client expectations and maintaining your profits, our experts share actionable strategies to weather the storm—without sacrificing your ethics or your sanity.See the full show notes and resources at https://successbydesign.coach/podcast/b/navigating-tariffs-turmoil-and-trust-for-interior-designersThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with KatieBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmLinkedInWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Think tariffs don't affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie Decker-Erickson breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and creative choices.In this episode, Katie covers:Why tariffs matter—the hidden costs impacting your client budgets, lead times, and sourcing decisions.Real-world examples of how designers have navigated—and even thrived—amidst tariff disruptions.Strategic insights on how to communicate these complex changes clearly, keeping your client relationships strong, no matter how unpredictable the tariff landscape.Plus, Katie teases next week's roundtable featuring three industry powerhouses who reveal unexpected opportunities and brilliant strategies born from navigating tariff turmoil.Ready to turn uncertainty into a competitive advantage?Tune in to Success by Design—and sharpen your design business savvy.Connect with KatieBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmLinkedInWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rates!).Don't miss your chance to grab these research-backed tools for unshakable confidence. Hit play now and transform how you run your design business—no more second-guessing allowed!See the full show notes and resources at https://successbydesign.coach/podcast/b/how-interior-designers-can-build-confidence-and-set-boundariesConnect with KatieBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmLinkedInWebsite This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!! In this Strategy Session, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful conversation with Rebecca Hay. Get ready to transform uncertainty into opportunity with strategies specifically tailored for interior design businesses facing market slowdowns.Slowdowns are inevitable—but how you respond makes all the difference. Tune in now and ensure your business not only survives but thrives - even when business may not be booming.See the full show notes at https://successbydesign.coach/podcast/b/how-interior-designers-thrive-not-just-survive-market-shifts

Send Katie a Text Message!! Feeling the squeeze of a market slowdown? You're not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever.We're joined by celebrated designer Rebecca Hay to explore exactly how to stay profitable and resilient—even when times get tough. She's sharing her smartest strategies for weathering economic shifts, keeping clients engaged, and ensuring your business doesn't just survive but thrives in 2025.If you're wondering where to invest, where to scale back, and how to make 2025 a year of smart, sustainable growth, this episode is for you. Don't miss out on these essential insights! See the full show notes here https://successbydesign.coach/podcast/b/thrive-during-economic-slowdownsRelated EpisodeSmart Hiring Strategies for Interior Designers Ready to Scale on Resilient by Design Connect with Rebecca HayPodcast: Resilient by DesignWebsiteInstagramThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! In this Strategy Session, we break down essential project management strategies to help interior The #1 mistake designers make that leads to project chaos—and how to avoid it.Ready to streamline your projects, increase efficiency, and maximize profits?Don't miss this power-packed episode—your future self (and clients) will thank you.Pro Tip: Adding project management services can significantly boost your firm's profitability and client satisfaction. Start with small steps and refine your process as you gain experience.See full show notes and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/how-interior-designers-can-execute-scale-and-boost-profitsWant a Plug-and-Play Workflow?Let's build a custom project management system for your firm. Book a 1:1 strategy session with Katie to create a workflow that streamlines your projects and maximizes your revenue.

Send Katie a Text Message!! You've likely seen this scenario play out—a homeowner has an idea for their remodel, the GC calls it stupid, and while he has a point, the homeowner's feelings are hurt and no one's offered a viable solution. That is precisely where we come in. As interior designers, we are uniquely able to translate our clients' ideas to the construction crew who can bring it to life. But there's even more that's at play when you're a female designer on the construction site. Renée Biery joins me for a conversation about navigating being the only woman on a construction site. She's a construction expert who regularly shares her knowledge with interior designers. In today's episode, Renée shares misconceptions around managing construction projects, the best approach to earn respect on a job site as a woman, and how client retention rates are impacted by project management. As always, there's even more in the Coaching Corner for you!Grab all the links and resources mentioned in this episode at https://successbydesign.coach/podcast/b/the-only-woman-on-a-construction-site

Send Katie a Text Message!! In this Success by Design Strategy Session, we're diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don't worry—this episode breaks it into actionable steps that feel authentic and effective.Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/proven-strategies-to-attract-dream-clientsWant to Go Deeper?Book a 1:1 strategy session with Katie to customize your marketing approach and build a business that works for you in 2025.

Send Katie a Text Message!! For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that's not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clients! Wouldn't it be great if someone who understood your industry could tell you exactly which marketing strategies you needed?Meet Jason Lockhart! He's an architect and digital marketing strategist who understands the interior design industry. He joins me today to discuss the best marketing channels for designers, the importance of understanding your most ideal client, website SEO best practices, and mistakes to avoid with paid ads. There is so much practical advice packed into this conversation! And even more nuggets in this week's Coaching Corner. Let's dive in!Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/digital-marketing-strategy-for-interior-designersStrategy Sessions with Katie, actionable insights and elevated results. Subscribe to our premium channel today! Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! As interior designers, we love being creative and bringing a client's vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don't exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to focus on to grow the business—it's feeling pretty intense for all of us. So… let's talk about it!In this Q1 episode of The Table series, LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe are back for a refreshingly genuine conversation about financial and marketing changes they're making in 2025 after seeing what their 2024 reviews revealed. Hear brilliant untapped marketing strategies, the one place you should never not invest in, the importance of actively nurturing a community, and how to know what to do next to scale your business. All that and more in this week's Coaching Corner—let's begin!Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/Finances-budgeting-and-marketing-for-interior-designersConnect with LuAnn: WebsiteConnect with Rick: Website Connect with Dr. Jennifer:WebsiteStrategy Sessions with Katie, actionable insights and elevated results. Subscribe to our premium channel today! Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen!This isn't just about scaling your firm or making a name for yourself. This is about creating something that lasts well beyond your time in the industry. It's about shifting focus from those short-term wins—and instead planning for an impact that resonates, endures, and even gives back to the community. This episode is crafted especially for interior designers ready to elevate their business, create meaningful impact, and set the groundwork for a lasting legacy. Be sure to stay for the bonus insight in this week's Coaching Corner!Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/build-a-sustainable-business-legacy

Send Katie a Text Message!! Unless you're a drafter, most of us in the interior design world loathe technology. But it's a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges unique to interior designers, emerging tech trends, how certain software can actually hinder business growth, and a bit about his tech firm that's just for interior designers. You're especially going to want to stick around for this week's Coaching Corner—featuring a very special guest!Grab all the links and resources mentioned in this episode athttps://www.colorworks.coach/podcast-library/b/technology-and-automation-for-interior-design

Send Katie a Text Message!! The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I'm thrilled to have Laura Thornton back on the podcast for this conversation. We're discussing the mindset shifts that are imperative when looking to scale your design business. Laura shares insights about growing a team, advice about being courageous and growing your confidence, and the raw truth of what it really takes to take your business to that next level—whatever that looks like for you! Enjoy the conversation and make sure you stick around for the Coaching Corner!Grab all the links and resources mentioned in this episode athttps://www.colorworks.coach/podcast-library/b/mindset-shifts-to-scale-a-business-to-6-figures-and-beyond

Send Katie a Text Message!! Whether or not you've heard of thought habits, you're most certainly familiar with the impact your self-talk has on your habits. But you may be surprised to hear just how impactful those thoughts of yours are on your business growth—or—lack thereof. Habit Finder Coach, Amy Kemp, is here to discuss this topic! Amy shares examples to bring these enlightening concepts to life, as well as exercises you can test out ASAP to regain your time and energy. In this episode, we get into so much including scheduling guilt-free playtime, shocking statistics, boundaries for goal setting, and the business epiphany Amy had while her son was in the hospital. You especially won't want to miss this week's Coaching Corner!Grab all the links and resources mentioned in this episode athttps://www.colorworks.coach/podcast-library/b/growing-a-business-starts-with-personal-growth

Send Katie a Text Message!! As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business to your lifestyle is an artform. It takes dedication, discipline, and determination. And Jeanne Collins knows this journey all too well! She joins us today to share how to know when it's time to hire a coach or contractor, key marketing strategies that helped scale her business, and how becoming a female business owner made her a better mom. Enjoy this conversation and make sure you stick around for the Coaching Corner!Grab all the links and resources mentioned in this episode athttps://www.colorworks.coach/podcast-library/b/how-to-sustainably-grow-a-design-firmConnect with Jeanne:InstagramThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they're noticing with design trends in general, and what's coming down the pike in the next couple of years as America starts to take the lead. (Yep, I just said it.) To say this is an exciting episode is an extreme understatement. Let's get straight to it—and stick around for the Coaching Corner!Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/2025-color-of-the-year-and-design-trendsConnect with:Ruthanne (LinkedIn)Sue (LinkedIn)Andrea (LinkedIn)Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! You'll hear from LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe. They're sharing what 2024 was like for their businesses, what they're evaluating as we wrap up the year, how they're strategically approaching 2025, and how AI factors into all of this. You don't want to miss this insightful and uplifting conversation! Stay for the Coaching Corner to continue that AI conversation. Let's get started!Grab all the links and resources mentioned in this episode at:https://www.colorworks.coach/podcast-library/b/the-future-of-interior-design-in-2025Connect with LuAnn:InstagramConnect with Rick:InstagramConnect with Dr. Jennifer:InstagramThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! ‘Tis the season for the Fall High Point Market of 2024! We know you're here for the tips, tricks, trends, and everything we learn at market every time we go. And this time is no different—except we're switching things up a bit! Di normally goes to market and gives us a recap on what's trending in lighting, furniture, and textures. This time? Katie's in the guest chair, sharing what she's learned and experienced. And there's still a Coaching Corner, so don't miss those nuggets!Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/fall-2024-high-point-market-trendsConnect with Di:InstagramThanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! Creative burnout hits even the best of us. And Jennifer Bertrand (that's right, of HGTV's ‘Design Star') is here to share her story with us from not-the-right-fit clients to sources of inspiration to how she's been able to sustain her current level of creativity—Jennifer's baring it all! Tune in, and don't miss today's Coaching Corner.Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/creative-burnout-and-inspiration-for-interior-designersConnect with Jennifer:WebsiteJoin us at High Point on October 26th! Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Send Katie a Text Message!! Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over that? And what are the key skills and habits that business owners need in order to break through and reach that magical 7-figure number? Whether you run a 6-figure interior design firm and are wanting to get those magical 7-figures or are just thinking about launching your own firm and are petrified—you will not want to miss this conversation as we tackle those very questions! If you are running a six-figure design business but can't crack the nut on 7-figures… stick around for the Coaching Corner as I share how we shattered the 6-figure ceiling and accelerated to multiple 7-figures!In this episode, you will be able to:Discover which 4 business financial reports you need to review and how often.Uncover why your why is so important to the success of your interior design business.Learn which 2 things must be in place in order for you to take your 6-figure business to 7-figures. Full Show Notes Here!

Send Katie a Text Message!! Even if you are a company of 1, it's critical to think about the company culture you want to build! Which includes way more than just values and beliefs you post to your About page. But maybe you have questions like… how do you design a company culture? And how do you actually put it into action? Welcome Josh Dykstra back to the podcast! He's diving into all things company culture—how it directly impacts your ROI, the exact steps to take to create your guidelines, and even how to involve contractors. Be sure to stay for this week's Coaching Corner where I share my journey with company culture!In this episode, you will be able to:Discover how to define and design your company culture.Learn how your company culture is directly tied to your ROI.Uncover how to get contractors to buy into your company culture.Full Show Notes Here!

Send Katie a Text Message!! For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation early. As designers, we have a unique ability to propel up-and-coming artists forward while also inspiring more clients to bring incredible pieces of art into their spaces. But art isn't just an important cornerstone to design, it also greatly impacts our nervous systems. For this in-depth roundtable conversation, I have Mandy Theis and Dr. Stacey Denise joining me! You'll hear the artist's perspective, the designer's perspective, and a physician's perspective. And stay til the end for the Coaching Corner!In this episode, you will be able to:Discover the role of neuroaesthetics and psychology in art and design.Uncover strategic ways to connect with the best artists in your area.Learn the importance of bringing art into the design conversation early. Full Show Notes Here!

Send Katie a Text Message!! Whether your design firm is new or not, it's high time you learn how to make money and run a profitable business! No more free consultations. No more asking for permission to raise your rates. And certainly no more burying your head in the sand and not looking at your numbers. Award-winning designer and fellow podcaster, Laura Thornton joins me for this conversation! She's sharing about time tracking, money management, offer pricing, intuition, and SO much more in this episode. You're gonna need at least one notebook for this one. Be sure to stay for this week's Coaching Corner!In this episode, you will be able to:Discover how to make money and become profitable as an interior designer. Uncover the benefits of tracking your time each week.Learn what questions to answer so you start tracking your numbers efficiently.Full Show Notes Here!

Send Katie a Text Message!! It's Las Vegas Summer Market recap time! Our favorite visual merchandiser, Diana Rushton, is here to tell all. From textures and color palettes to furniture and lighting—we're talking all about what's trending. Is gray gone for good? How about Farmhouse style? And when it comes to choosing which market you go to for your design firm, how do you make the best decision? All that and more is heading your way when you press play! Oh, and don't miss this week's Coaching Corner where I reveal how I've found trends valuable.In this episode, you will be able to:Discover what differences Di saw from the High Point to Vegas summer market.Uncover what took Di by surprise at the summer 2024 Vegas market.Learn how to make the best decision about which market you go to and when. Full Show Notes Here!

Send Katie a Text Message!! Welcome to Success by Design, Mastering the business of Interior Design. Learn from my mistakes, as this is your masterclass on getting where you want to be. Whether that is elevating in your current interior design firm, starting your own firm, or moving your existing firm up on the ladder of success and profitability, this podcast is your ultimate resource. 

Send Katie a Text Message!! Your design business will grow faster, go further, and be more successful when you embrace 2 things: collaborations and technology. You may not want to admit it, but AI is here to stay! It can even have a positive impact on your firm—if you let it. And that's just one collaboration you can engage in! There's also the opportunity to join professional organizations which can keep you inspired, get you out of creative burnout, or provide educational resources. If you're curious about how collaboration and technology can benefit your business, you will not want to miss this episode with Jenny Cano! Stick around for the Coaching Corner where I'm sharing my own insecurities around collaboration and competition. Enjoy the conversation!In this episode, you will be able to:Discover how a collaborative mindset is propelling designers to become 7-figure business owners.Uncover the best way to move past the fear of technology for the sake of your firm.Learn how to strategically use collaboration and technology tools to grow your business. Full Show Notes Here!

Send Katie a Text Message!! Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which platform should you be on, what metrics should you monitor, and how can you stand out in a crowded industry? As you'll hear in today's roundtable discussion with Aaron and Kari, people are longing for connection and your digital footprint allows you to provide that in a very meaningful and authentic way. And all of this effort equals conversions and clients—when done correctly! Grab your favorite beverage, get comfy, and stay tuned to find out how much of your budget you should be spending on marketing in today's Colorful Question.In this episode, you will be able to:Discover what type of content interior designers should create to build trust and convert followers.Uncover how to balance being professional with being personable in your marketing.Learn if there's any value in paying to play in the digital marketing world (with ads).Full Show Notes Here!

Send Katie a Text Message!! Systems and processes are likely not the first things that come to mind when you think of scaling your design business growth. It's much more appealing to dream of luxurious Tuesday mornings spent sipping coffee and being creative. But—those “boring” systems and processes are the real movers and shakers that get you more time, more money, more happiness, and the business of your dreams! And that is exactly what Rebecca Hay is here to discuss with me today. Press play and get ready to hear everything from what business looks like without structure to the epic benefits of having those business systems and processes in place! And be sure to stick around for a key takeaway in today's Coaching Corner.In this episode, you will be able to:Discover how to easily take your design business from chaotic to coordinated.Uncover why it's not enough to be an amazing interior designer. Learn what intuition and boundaries have to do with scaling your design business.Full Show Notes Here!Links and Mentioned ResourcesThe StudioCoaching Strategy SessionKatie's appearance on Resilient by Design with Rebecca HayThese Parents Are Shelling Out to Have Someone Else Pack Their Kids for Camp (WSJ)Connect with Rebecca HayPodcastWebsiteInstagramPower of ProcessDesigner's Room

Send Katie a Text Message!! We're here to tell you the next big interior design trend to look for in 2024! Our very own Diana Rushton recently visited the High Point Market and is here to tell all. From how to merge sustainability and trends to updating a space designed with a previous decor trend to all that's new in color, lighting, and textures—Di's got you covered! Make sure you stick around for the Coaching Corner where we discuss navigating trends with design clients. Get your pen and notebook and let's get this show started!In this episode, you will be able to:Uncover what's trending for interior design in 2024.Discover how to merge sustainability with interior design trends.Learn what dopamine design, aquaculture, & Western Gothic all have in common.Full Show Notes Here!

Send Katie a Text Message!! Networking as an interior designer can be intimidating—but it doesn't have to be. Not if you're armed with the perfect questions to ask, a plan of action, and all the rest of the advice LuAnn Nigara shares with us in this insightful and inspiring conversation! Hear from one of the most connected women in the industry just how to navigate in-person and virtual networking events so you get the most out of the experience and foster lifelong relationships. Be sure to stick around for the Coaching Corner. Alright, grab your notebook and press play!In this episode, you will be able to:Discover the #1 question to ask at a networking event to build connections.Uncover the mistakes interior designers make at networking events.Learn how to effectively use social media marketing as an interior designer.Full Show Notes Here!

Send Katie a Text Message!! One of the most critical aspects of business is the sale—and your body language could be killing your close rate. An interior designer's nonverbal communication to clients must exude calm and confidence from the very beginning. But how exactly can you do that? Nancy Ganzekaufer is a body language trainer who specializes in marketing and sales strategies specifically for interior designers! In today's episode, Nancy walks us through exactly what we should be saying and doing throughout the sales process. Don't miss today's Coaching Corner at the end of the show! Grab your pen and notebook and press play on this in-depth conversation about the who and how of sales!In this episode, you will be able to:Discover how boosting your body language knowledge can help you close more sales.Learn what the Desire Sales Formula is and how to use it to land more dreamy interior design clients.Uncover what your gaze, hand gestures, and tone of voice are impacting your close rate.Full Show Notes Here!

Your brand identity captures everything about your design firm. From the fonts and color palette you use to the intangible pieces like brand voice—it all works together to draw in your ideal clients. But where do you begin creating a brand identity? Do you need to hire a professional brand strategist? And how can you tell it's time for a rebrand? Get your Notes app out because Corey Fuller is back and ready to talk branding for interior designers! Be sure to stay for The Coaching Corner at the end of the conversation! Now, let's listen to the conversation.In this episode, you will:Discover what branding and brand identity are and how to approach yours.Learn what deliverables and investment you can expect when working with a strategist.Uncover ways to identify if your branding is working.Full Show Notes Here!

A business series wouldn't be complete without talking about pricing for interior designers. Pricing and project estimation can be such a touchy and intimidating topic, but it doesn't need to be! How can designers turn what they love into a profitable business quickly? How do you make the jump from hourly to value-based (or flat-fee) pricing? Michelle Lynne Pant is here to answer all these questions and more in one of our rawest conversations yet! You're going to want to take notes with this one—and make sure to stick around for The Coaching Corner at the end of the conversation!In this episode, you will:Learn how to easily go from an hourly rate to flat-fee pricing as a designer.Discover how to get ahead of clients shopping your services and products. Uncover the best way to manage client timelines, expectations, and budgets.Full Show Notes Here!

Welcome to “Colorful Conversations with Katie”! Join us for a vibrant podcast where we seamlessly blend the realms of design and business in a fun and professional setting. Available on YouTube or any of your favorite podcast platforms!

The target persona in your marketing is maybe the most critical piece of your business foundations. It's just like the old adage says, if you're speaking to everyone, you're speaking to no one. But how are you supposed to determine your target market when you're just starting your design business? How do you discover their wants and needs? And how does a SWOT analysis come into the mix? We are answering all this and more in today's episode with my guest, Bill Gelgota. Stick around for the rapid fire “but, Bill” questions and to see if this week's Colorful Question is yours!In this episode, you will be able to:Learn why having a target market matters when you're starting or running your business.Discover how to use demographics, sociographics, psychographics, and geographics to help you discover your target audience.Uncover how to know if you should continue with the same target audience or pivot in a new direction.Full Show Notes Here!

Insurance should grow alongside your business—it's not a set it and forget it situation! So let's talk about the insurance needs of interior designers. What insurance must you have as soon as you open your design firm? How do your insurance needs change as your firm grows? And what rates can you expect to pay? Stephen Wisocky (the exclusive Insurance Partner of the Interior Design Society), joins me for this conversation—perfect whether your design business is new or has grown in recent years! Stay til the end of the episode to hear about the wildest liability claim Stephen's ever seen and to see if the Colorful Question is yours! In this episode, you will: Uncover a range of rates you could expect to pay for insurance as a designer. Learn examples of situations you might face in the field and want to have insurance coverage for. Discover different types of business insurance interior designers need to have (and might want to have). Full Show Notes Here! 

How are you supposed to know which CPA to hire? Or when to hire them? Can you ask them questions before becoming a client? What qualifies as a business expense? Which expenses do business owners commonly miss? And do you really want your CPA to ask you potentially awkward questions? Don't you already have enough on your plate with starting a design business? The answer is yes, and that's why Kate Nelson has returned to the show to answer all our questions. In today's conversation, Kate shared how to find a great CPA, red flags to be aware of, and what questions you should ask them. Listen for a jam-packed and very transparent conversation about all things accounting for small businesses.In this episode, you will:Learn how to know when it's time to hire a CPA.Uncover how often you should pay taxes as a business owner.Discover what questions to ask to help you find a great CPA for your design business.Full Show Notes Here!

Have a question you want Katie to answer on an upcoming episode? Submit your Colorful Question now!When it comes to color and textile trends, Europe typically is ahead of the U.S. market—but what if you could finally walk alongside European designers? What if you had access to the same trend forecaster and color consultant they do? Well, join me in welcoming Nello Marelli to the show! Nello is a color consultant and trend forecaster. In today's episode, we're talking about the importance of color in design, how to create harmonious environments using color, and the significance of trends. And as an added bonus, we've partnered with Nello on an exclusive design resource to help you stand out from the competition. Press play and make sure you stay til the end to see if today's Colorful Question is yours!In this episode, you will:Discover the deeper importance of color and textile trends in design.Learn how you can successfully use trends in your design work.Learn about an exclusive resource we've partnered with Nello to bring to U.S. designers.Full Show Notes Here!

Wondering what happened at the 2024 Las Vegas Market? As a designer, it's important to stay on top of the shifts in trends—it makes your designs relevant, brings them up-to-date, keeps you current, and moves you forward even beyond that. Our very own Diana Rushton went to market and shares the details of the design trends she discovered. If you haven't felt particularly creative recently, this conversation is sure to spark something for you! Tune in to find out what we can expect to see in design textures and colors in 2024 and which design styles are in—and out. Make sure you stay to the end to hear tips for your next trip to market and to find out if this week's Colorful Question is yours!In this episode, you will:Discover which colors and textures are trending in 2024 designs.Uncover the color making an unexpected comeback.Learn the best way to approach a trip to the Las Vegas Market.Full Show Note Here!

How do you build a portfolio when you don't own the intellectual property rights? What questions should you ask an attorney before working together? What do you really need to know—legally speaking—about starting and running a business? I'm thrilled to have David Adler in today's episode, part of our Creating a Design Business Series, for this conversation about legalities. No matter if you want to start a business or grow your design firm, there are things you need to do to protect yourself legally. It's impossible to keep up with the changing legal landscape while running a successful firm, so getting an attorney involved early in your business more than pays for itself. Stick around for a great conversation and take note of the big legal issues on the horizon in our industry.In this episode, you will:Learn how an intellectual property attorney can help you legally protect your design business.Discover what questions to ask an IP attorney as you begin or want to grow your design firm.Uncover how to find the best attorney who understands your needs as a designer.Full Show Notes Here!

Have you found yourself wondering how to start an interior design business? Curious about what qualities and skills you need to be successful? The truth is—there are some really fun things about entrepreneurship… and there are some less than glamorous things you should know about. Fellow interior designer, business owner, and coach Michelle Lynne Pant joins me for this episode. Whether you're a designer currently working as an employee at a firm or you're working in Corporate America dreaming of a career change—you won't want to miss this conversation! This installment of our Creating a Design Business Series gives you incredible insights on not only what it's like to be a designer, but also what to expect when starting your own design firm. You'll walk away with the clarity you need to know whether you want to enter the world of interior design entrepreneurship—or not.In this episode, you will:Discover what you need to start and run your own successful design firm.Uncover the hidden perk of running your own design business.Learn the key to attracting your most ideal design clients.Full Show Notes Here!

If you had the chance to shape what your days, weeks, months, and life looked like—would you go for it? Becoming an entrepreneur is perfect for when you want to do something differently, do it better, and just be who you are! It gives you such freedom. But, truth be told… it isn't the perfect fit for everyone. Mark Bernheimer, one of my journalism mentors, joins me in this conversation. We jump straight into what you need to know and be prepared for as you enter the world of entrepreneurship. We also shine a light on the unexpected benefits of becoming a business owner and what it truly means to be happy. Whether you're newer to business, just taking a peek to see if you like the idea, or have been in business for a couple years—this first episode in our Creating a Design Business Series gives you a fresh perspective you can take with you into 2024!In this episode, you will:Uncover the secrets to starting and running a truly successful business.Discover what you need to be prepared for as a new business owner.  Learn the biggest difference between being an employee and an entrepreneur.Full Show Notes Here!

Our world is rapidly evolving. We've got AI and a whole host of other innovations coming on board and shaking things up. If we're not evolving in our business, we will be left behind. Instead of being fearful of the uncertainty that lies ahead in 2024 and beyond, what if we could hear predictions from someone who studies the future and create a game plan? As a professional futurist, Rebecca Ryan is no stranger to predictions. I'm so excited she's joining me for this conversation where we're going deep on questions like: What will design in public spaces look like in the future? What do design firms need to know moving into 2024? And what is this futurism-meets-design project she's been working on with Libby Castro? This episode is a must-listen for all entrepreneurs, small business owners, design professionals—and humans.In this episode, you will:Learn futurist predictions for 2024 for entrepreneurs and small business owners.Uncover how designers can lead the charge against schismogenesis (and what that is).Discover the impact a futurist (like a designer) can have on a community and society.Full Show Notes Here!