MarketPlay by Two Trees PPC shares the stories of hard working entrepreneurs and industry leaders, with a goal to inspire fellow business owners to keep on at their dreams and make their businesses better. We throw in a few fun games each week to quiz our guests on some of the latest news and developments in the marketing and branding world. We have guests from a wide variety of industries and backgrounds to share as many interesting stories as possible. You'll notice some common themes to success and hopefully pick up some useful tips to apply to your own business.
Daniel Stafford and Robby Switzer are the founders of Shopanova, a modern growth media buying agency for eCommerce shops. Robby and his co-founder, Dan, grew up in Alaska, working as commerical fishermen and doing construction projects during the off-season when they weren't out at sea - until having their families and deciding to switch paths.Since getting into marketing and Facebook ads, they created Shopanova and have been able to develop processes and effective sales funnels to grow their client's revenues from 5 figures all the way to 7 figures and beyond.Support the show (https://www.patreon.com/bePatron?u=44196766)
Chris Pistorius is the founder of KickStart Dental Marketing which has consistently been listed as one of the top dental marketing companies in the country by UpCity, SEO For Growth, DesignRush, Expertise & AgencyVista. Having over 15 years of experience in dental marketing, he has worked with countless dentists & orthodontists across multiple facets of marketing, consulting, and coaching. He shares his expertise by giving marketing seminars across the country and hosting a weekly dental marketing podcast.Before starting his dental marketing agency in 2009, Chris worked for online marketing giants AOL & MapQuest. He holds several online marketing certifications and is trained by Google on how dentists & other businesses can get the most out of their marketing efforts. He's also the author of "The Ultimate Guide to Internet Marketing for Dentists.” Chris resides in the Denver, CO area with his wife Michele and two kids Kaitlyn & Brody. Support the show (https://www.patreon.com/bePatron?u=44196766)
Ken Ungar is the President & Founder of CHARGE, focused on unlockingthe power of sponsorships to enhance the brands and grow thebusinesses of the C-suite, sales workforce, and nonprofit space alike.Using one guiding principle—“Leave your clients better than you foundthem”—Ken's clients and collaborators have included Honda, Acura, theLos Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam,Microsoft, Reebok, and fifty-plus professional athletes in the NFL,NASCAR, and IndyCar.In his own words, Ken has embarked on a “weirdly diverse” career,sticking to following his passions and taking opportunities when theypresent themselves—he's been a lawyer, government official, andmarketer, as well as serving as a league representative, event promoter,and business leader at the highest levels of professional sports.Ken's experience in sports business, personal branding, media training,sponsorships, and endorsements, as well as agents and legal issues,inspired him to pen his second book, Sponsorship Strategy: PracticalApproaches to Powerful Sponsorships, to help marketers, managers,and executives identify optimal audiences for sponsorship, solidifytheir sponsors' brand image, and leverage B2B and corporatesocial responsibility.In addition to his sponsorship prowess and behind-the-velvet-ropeexperiences, Ken's also a veteran of the airwaves; you can find hisinterviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, GoodMorning America, LA Times, New York Times, Chicago Tribune,Washington Post, Sports Business Journal, Sports Illustrated, USAToday, and World News Tonight.Support the show (https://www.patreon.com/bePatron?u=44196766)
Vikrant Shaurya is the CEO and Founder of BestsellingBook.com. He's also the author of two #1 bestsellers: P.O.W.E.R: The Success Mantra, and How to Write a Bestseller: Become a Bestselling Author, Attract High-Value Clients, and Skyrocket Your Authority. Vikrant is the most-viewed author for “eBook Publishing” on Quora and is recognized by the National Academy of Bestselling Authors.A lifelong lover of books, this entrepreneurial bibliophile devoted years of his life not only to devouring the books of industry giants like Tony Robbins, Robert Kiyosaki, Brendon Burchard, Tim Ferriss and Eckhart Tolle, but also to mastering the art and science of precisely how they built their business empires.So in three years, Vikrant started his first company, The Books Factory, to help thought leaders become book authors to get the word out about their products and services. And it was indeed a factory, one that churned out book after book that gave these new authors the platform they needed to grow their business. But as it turned out, The Books Factory was more than just a factory. It was a premium, highly specialized, white-glove service that produced not just ordinary books, but #1 bestsellers. So in 4 years, Vikrant rebranded The Books Factory as BestsellingBook.com, because the books he and his team were producing consistently transformed their authors' lives. They helped them win massively more clients; get invited to numerous TV shows, podcasts, and speaking gigs; and ultimately skyrocket their business like never before.Vikrant has already helped more than 500 aspiring authors become bestselling authors, and he continues to be a trailblazer in the book industry. With BestsellingBook.com, he provides a totally done-for-you, 100%-moneyback-guarantee service that includes ideating, writing, editing, publishing, and marketing books to become #1 bestsellers on the likes of Amazon, The Wallstreet Journal, and USA Today in just six months or less.Support the show (https://www.patreon.com/bePatron?u=44196766)
Adrienn Chang is the owner of Wow Wow Hawaiian Lemonade in El Dorado Hills, California. Working in the insurance industry for almost 20 years, she got tired of the corporate world and wanted to pursue her passion in being a small business owner. When she was first introduced to the Wow Wow Hawaiian Lemonade franchise by her close friend two years ago, the good vibes and the good eats instantly brought her back home to her roots in Maui. Adrienn fell in love with the brand and the mission to inspire and uplift customers with a craft lemonade experience, by serving the tastiest fresh pressed lemonades, craft acai bowls, and healthy bites, while leaving a reduced environmental footprint for the next generation. Everything she offers at the Lemonade Stand is what she would proudly serve to her own family and she is excited to bring the taste of the islands and the aloha spirit to her community. Support the show (https://www.patreon.com/bePatron?u=44196766)
Gabrielle can tell you a story or two. In fact, it waswhile working in senior leadership roles in CorporateAustralia she realised the power of storytelling ineffective business communication. She is now ahighly sought-after international keynote speakerand educator. Her impressive client list includesVISA, EY, Amazon, Vodafone and the ObamaFoundation, to name drop a few ...and she got tomeet Barack Obama while undertaking that work.Gabrielle holds a master's degree in Managementand Leadership and has studied at Harvard. She isthe best-selling author of several books includingReal Communication: How To Be You and LeadTrue, a finalist in the Australian Business LeadershipBook Awards for 2019. Plus, Stories for Work: TheEssential Guide to Business Storytelling (2017),which reached number one in Australia'sbest-selling business books. Her latest bookMagnetic Stories: Connect with Customers andEngage Employees with Brand Storytelling is due tobe published in March 2021.She is the founder of Jargon Free Fridays. (Don'tever say the word ‘pivot' to her unless you aretalking about basketball.) In 2020, her dedication tothe industry was recognised when she was awardedCommunicator of the Year by IABC Asia Pacific.She lives in Melbourne, Australia with her husband,Steve, and two daughters, Alex and Jess.Support the show (https://www.patreon.com/bePatron?u=44196766)
The CEO and founder of Inspired Living, Keri Murphy is committed to empoweringpeople all over the world to “Dream it. Live it. BE it!” This international speaker, videomarketing expert, and business mentor honed her expertise in the entrepreneurialfield for more than 22 years and on-camera for over 3 decades. Her companyspecializes in teaching entrepreneurs how to stand out online, authentically showup on-camera and become an industry leader in their space.A veteran of television with appearances on MTV, E!, FOX and NBC (to name afew), Keri brings her hard-worn entrepreneurial knowledge and on-cameraexpertise to her clients through public speaking, coaching programs, and herInspired Living TV web series and podcast, helping entrepreneurs stayinspired and enlightened on what it takes to build a 7- figure brand.She was chosen to be a mentor for the Branson Centre of Entrepreneurs andhas helped hundreds of entrepreneurs from around the world share theirmessage, use video powerfully, and create an influential brand.Keri's signature “IT Factor” training is the most sought out on-cameratraining for entrepreneurs in the US and had been featured on CNN, ABC,CBS, FOX, NBC, and many more. She's a warm, honest, funny, andcaptivating teacher who can spot and cultivate the “IT Factor” in her clientsand students—and help them shine on-stage, on-camera, and in their livesand businesses.Support the show (https://www.patreon.com/bePatron?u=44196766)
Tim Keen, co-founder of LOOP Club, is a LA-based marketer (originally from Melbourne, Australia, with a stint in Montreal) whose previous day job was in a touring rock band. He learned the ropes by dropshipping sex toys and bootleg Harry Potter merch, and leveraged that experience to get his first-ever full-time job at 28, running Google Ads at MuteSix. After scaling 3 clients by 10X in 6 months, he got back into the music industry with a stint at Roland, working on digital transformation on the Global Marketing Team. Then he accidentally co-founded a digital marketing agency and the rest is history. The agency has grown 10X in the last 2 quarters and is poised to replicate that success in 2021. 60% of clients have received funding or been acquired in the last year, and 90% have increased revenue by at least 100%. We work with high-growth eCommerce brands whose values we can get behind, and are deeply committed to diversity & inclusion within our own organization. Loop Club also dabbles in progressive politics: we ran paid media for the Nithya Raman For City Council campaign in Los Angeles, which got more votes than any city council campaign in Los Angeles history Support the show (https://www.patreon.com/bePatron?u=44196766)
Amy Anderson is a widely respected and creative industry leader who sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. She has a track record of driving value for clients through brand and growth strategies, designing teams and innovative marketing strategies. Her work at Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marketing, PR, and marketing consulting. Amy has more than 25 years of experience at brands such as Calvin Klein and The New York Times Digital and drives strategy, creative and implementation across Wild Coffee's diverse client roster that includes e-commerce, manufacturing, healthcare, financial services and technology clients.Support the show (https://www.patreon.com/bePatron?u=44196766)
Sean Campbell has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences. He has also been the author of several books on technical as well as business topics. He has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups you've heard of, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm. Support the show (https://www.patreon.com/bePatron?u=44196766)
Joris Bryon is the founder and CEO of Dexter Agency, a remote team of e-commerce conversion optimization and email marketing specialists. The agency serves high- revenue e-commerce stores that are ready for continuous growth. With over 1500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the online stores he hasn't worked with (yet).Support the show (https://www.patreon.com/bePatron?u=44196766)
Augie Johnston is a 35 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. Vidchops, the brainchild of Augie, assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand. Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. Support the show (https://www.patreon.com/bePatron?u=44196766)
Rebecca Ahn is an avid traveler, entrepreneur, writer, martial artist, and all around warrior woman currently living a multi-city life vagabonding between Los Angeles, the San Francisco Bay Area, and anywhere else that will take her. But if you ask her, she really considers the whole world her home.A creative multipotentialite and professional chameleon, Rebecca has had an unconventional career that's spanned wildland firefighting, theatre, tech, cryptocurrency, filmmaking, stunts, business consulting, and women's health. However diverse, every step has further forged her unfaltering mission to empower other womxn to embrace and embody their own inner warrior.Now with her latest Tough Cookie venture, Rebecca's quest continues with women's travel self defense, teaching womxn how to harness their unique mental and physical strengths against the beast that is gender-based violence to stay safer and stronger wherever they roam.On a lighter note, Rebecca also has an obsession with rollercoasters, a weird knack for accents, and a deep love for really cheesy puns. Support the show (https://www.patreon.com/bePatron?u=44196766)
Famously known in SEO circles as "SEO Steve," Steve Wiideman is a writer, scientist, professor, and practitioner of search optimization. Steve lives, breathes, and eats SEO, SEM, and inbound marketing. When he's not leading his team of SEO consultants for franchise, multi-location and ecommerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve's also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.Support the show (https://www.patreon.com/bePatron?u=44196766)
Rand Fishkin, cofounder and CEO of audience research startup SparkToro, may be best known for his popular blogs and regular Whiteboard Friday series on Moz, the company he co-created and grew to 130+ employees, $30M+ in revenue, and traffic to 30M+ visitors/year. This series is watched by tens of thousands of marketers each week. He raised two rounds of funding for Moz, led three acquisitions, and a rebrand. Rand stepped down as CEO in 2014 during a rough bout with depression and left the company 4 years later. Rand was also the co-founder of Inbound.org alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He's been profiled in the Seattle Times, featured in Puget Sound Business Journal's 40 Under 40, named to BusinessWeek's 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in his wife Geraldine DeRuiter's first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, Techstars Seattle and Backstage Capital.Rand is also a frequent keynote speaker at marketing conferences around the world, averaging (before the pandemic) ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, LinkedIn, Pocket, Facebook, and Instagram.Support the show (https://www.patreon.com/bePatron?u=44196766)
Today, our guest is Paul Sockett. He is a storyteller and creator; a professional actor and voice artist; a creative multipotentialite, and a wanderer of the world. He also helps people realigning with their story and how it impacts their spaces (and the things in it). Paul speaks a lot on uncovering and rediscovering our relationship with masculinity & femininity, and looks at all of us as energy and wants to help people consciously choose what they share their energy with. He also loves exploring words, lowering the stakes wherever possible, and enjoys really cheesy puns.Support the show (https://www.patreon.com/bePatron?u=44196766)
Lauren Yee is a cultivator of curiosity, a builder of communities, and a process-driven problem solver who has been managing people, projects, and clients since 2005. She helps individuals of all ages, improving upon ideas so they reach their fullest potential, and streamlining policies, processes, and procedures are the things that make me come alive. She believes that curiosity, consistency, and authentic connections are the greatest drivers of great things.Before venturing out on my own, she helped build the largest LEGO-inspired STEM company in the United States. Lauren has worked with the Golden State Warriors, Google, LinkedIn, Netflix, Southwest Airlines, and Workday helping them to build community, establish inclusivity, and create psychologically safe work environments where staff can thrive.Support the show (https://www.patreon.com/bePatron?u=44196766)
Caitlin Kolb is the founder and owner of Pilates Done Differently (formerly Studio 20) in San Francisco. Caitlin specializes in post-rehab care and is known citywide for her unique approach to Pilates and the results she can achieve with her clients. Driven by her passion to help people feel at home in their bodies and more fulfilled in their lives, her teaching is trauma-informed, comforting, and intuitive. With more patience, care, and generosity, she knows Pilates can be much more than what it is used for traditionally. Now Caitlin has her sights set on increasing accessibility to the therapeutic movement industry and has been running an outreach program for the last two years to serve that cause. Through grants awarded by a generous private foundation, Caitlin and her team collaborate with local rehabilitation centers to pair individuals from underserved communities with a PDD staff member. The clients in the program are able to work with PDD on a regular basis, move towards their body-based goals, and have their sessions covered in full. Caitlin is steps away from receiving non-profit status for this program and hopes to increase accessibility across the Bay Area mindful movement industry.Support the show (https://www.patreon.com/bePatron?u=44196766)
Ginger Elizabeth Hahn of Ginger Elizabeth Chocolates thinks the color of chocolate is sexy. Through her connections with the local agricultural community, her bon bons are now inspired by local organic farms and all the lush flora that grows throughout California. Listen to how Ginger grew her business to become the taste of California in our latest episode of MarketPlay.____Ginger Elizabeth of Ginger Elizabeth Chocolates, a Northern California chocolate boutique specializing in chocolate bonbons, macarons and ice cream. With a familial love of baking set in place at a young age, Ginger ended up working towards a certificate in Hotel, Restaurant and Culinary Management from Santa Barbara City College, followed by a pastry study program at the CIA in Hyde Park and receiving the prestigious IACP scholastic scholarship for the culinary arts. She later did an externship with the Jacque Torres chocolate shop in NY, and worked at the Ritz Carlton in Chicago under the tutelage of En-Ming Hsu, where she developed her creativity and meticulous practices. She became pastry chef at Masque Ristorante in El Dorado Hills, and a few years later went out on her own to create her personal wholesale operation, with the renamed Ginger Elizabeth Chocolates emerging several years later as a retail store in Sacramento. She now has another location in San Francisco, teaches classes and is always refining her craft.Support the show (https://www.patreon.com/bePatron?u=44196766)
Anna Cantor is a Certified Life Coach and Dementia Care consultant. After her mother was diagnosed with early onset Alzheimers in 2010, Anna became her full time caregiver at only 26 years old. For over a decade Anna has managed her care & sought out how to help others deal with grief and loss and get the right support they need. Anna found that she lacked community and 1:1 help that was specific to her needs, alongside the needs of her mother. She believes firmly that you cannot care for others unless you care for yourself first. She became a certified life coach to mentor caregivers dealing with the daily challenges that come with a loved ones diagnosis with dementia. She helps people find value and meaning in their lives, and teaches them healthy perspectives through mindset shifts, emotional processing tools and communication strategies. Anna works alongside you to provide care consulting and resources for you as a caregiver as well as personal value and empowerment for you to grow as an individual.Support the show (https://www.patreon.com/bePatron?u=44196766)
In this episode Hailey Kleinhans, Owner of Capitol Floats Auburn, helps us understand the experience of floating, and talks about her vision to spread the concept of connection to self and others at Auburn's new float spa.Hailey Kleinhans (Kline-Hanz) considers herself an artist, creative and entrepreneur. She was introduced to floating by Ryan Duey in 2016 - having no idea what it was, she showed up to his newly opened float center and fell in love with the tank. One thing led to another, and she started working at Cap Floats Sac as a float facilitator and worked her way up to the director of operations. In 2018, she approached Ryan with an idea: How about opening her own center in her hometown of Auburn and expanding the vision of Capitol Floats to Placer County? Fast forward to 2020: Hailey was knee deep in construction, shooting to open in April, when COVID shut everything down. Capitol Floats Auburn officially opened June 15th. Hailey enjoys working out, learning new things, being in nature, travelling and making art. Support the show (https://www.patreon.com/bePatron?u=44196766)
Jonathan Havens joins us on this episode of MarketPlay, and we're so happy to have him!Jonathan Havens is the co-chair of both the Cannabis Law Practice and the Food, Beverage & Agribusiness Practice at Saul Ewing Arnstein & Lehr LLP. He counsels state cannabis license applicants and awardees, ancillary service and product providers, investors, management companies, and various other entities that are affected by federal and state cannabis laws. In addition to his cannabis law practice, Jonathan maintains an active food and beverage practice, particularly with regard to cannabidiol (CBD) products, in which he counsels manufacturers, importers, distributors, and retailers of conventional foods, dietary supplements, and beverages on product development, claim substantiation, labeling, promotion, registration, reporting, and recall issues to ensure compliance with U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA), and state and local requirements.Since 2019, Jonathan has been listed in Chambers USA: America's Leading Lawyers for Business for his nationwide cannabis law practice. In 2018, he was named to the National Law Journal's inaugural Cannabis Law Trailblazers list. He is regularly interviewed by mainstream and trade press outlets, alike, and has been quoted by or authored pieces for CNBC, The New York Times, The Los Angeles Times, WIRED, MarketWatch, Engadget, Law360, High Times Magazine, Cannabis Business Times, Hemp Industry Daily, Marijuana Business Daily, and HEMP Magazine. Jonathan currently serves on Law360's Cannabis Editorial Advisory Board and the Food and Drug Law Institute's Cannabis-Derived Products Committee.Before entering private practice, Jonathan served as a regulatory counsel with FDA, where he focused on compliance and enforcement related to promotion, advertising, and labeling. Prior to law school, Jonathan served as a legislative aide in both the U.S. Senate and U.S. House of Representatives.Support the show (https://www.patreon.com/bePatron?u=44196766)
This week's episode of MarketPlay features Ash Alhashim of BFG Consulting. With more than a dozen years of experience helping technology companies define and execute their go-to-market strategies, he is a firm believer that sales should be as much science as art — and that data should inform decisions wherever possible. He founded BFG Consulting with the goal of helping B2B SaaS businesses generate predictable, repeatable revenue by investing in state-of-the-art sales programs. Prior to BFGC, Ash led sales teams at companies like Sift Science, Heap Analytics, and Optimizely. When he's not working, Ash spends his time running, cycling, playing chess and roasting coffee for Simsim Coffee in San Francisco, CA.Support the show (https://www.patreon.com/bePatron?u=44196766)
In this episode, we're joined by Jeroen Corthout, co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling business-to-business, mostly popular with agencies and SaaS companies. Salesflare was founded when Jeroen and his co-founder Lieven wanted to manage their leads for their software company in an easier way. They didn't like to keep track of them manually, so they built Salesflare, which pulls customer data together automatically. Salesflare is a top-rated CRM on review platforms like G2 for ease of use and automation features.Support the show (https://www.patreon.com/bePatron?u=44196766)
Creative Director and Partner of White Rabbit Group, a software agency that builds web and mobile applications for agencies and creative studios. Adam oversees the creative and strategic direction. From proposal to project delivery, he's involved in every step to ensure creative vision and execution are aligned with the partners' goals and their client's needs. From working alongside small business owners to executing large-scale projects for Fortune 50 companies, his wide range of experience allows him to help brands and businesses gain a competitive advantage in our increasingly connected world.Support the show (https://www.patreon.com/bePatron?u=44196766)
In this episode of MarketPlay, Meryl talks with Jeff Harry about authenticity and the way he helps tech and Fortune 500 companies create psychologically safe places to play. He uses his background in positive psychology to help employees move from neutral to flourishing. He doesn't believe in forced fun and believes seeing what's "right" in people can help all of us see what's right in our future. --Jeff Harry shows individuals and companies how to tap into their true selves, to feel their happiest and most fulfilled — all by playing. Jeff has worked with Google, Microsoft, Southwest Airlines, Adobe, the NFL, Amazon, and Facebook, helping their staff to infuse more play into the day-to-day.Jeff is an international speaker who has presented at conferences such as INBOUND, SXSW, and Australia's Pausefest, showing audiences how major issues in the workplace can be solved using play. Jeff was selected by BambooHR & Engagedly as one of the Top 100 HR Influencers of 2020 for his organizational development work around dealing with toxic people in the workplace. His play work has most recently been featured in the Upworthy, Mashable, and the NY Times. He has also been featured on AJ+, SoulPancake, the SF Chronicle, and CNN. While we spend most of our time pretending to be important, serious grownups, it's when we let go of that facade and just play, that the real magic happens. Fully embracing your own nerdy genius — whatever that is — gives you the power to make a difference and change lives. Jeff believes that we already have many of the answers we seek, and by simply unleashing our inner child, we can find our purpose and, in turn, help to create a better world.Support the show (https://www.patreon.com/bePatron?u=44196766)
Kayla Rabbich serves William Jessup University as the Digital Marketing Manager. After graduating with a Bachelors in Marketing from California Baptist University, she worked in the Marketing industry for over 8 years in different areas of marketing and events, learning the ins and outs of how businesses put their best foot forward. At Jessup she earned her Masters in Business Administration and applies the skills she learned from that degree into her role every day. She first held the role of Marketing Specialist in Traditional Undergraduate Admissions for over 4 years, which has allowed her to bring insight from the world of Admissions over into her current role in Digital Marketing. Combining her knowledge of the two industries, she is currently partnering with Two Trees PPC to increase brand awareness of Jessup in the digital space, which is more important than ever in this digital age in order to increase enrollment and help the University to grow in new and exciting ways.We enjoyed learning more about how Kayla got to this prestigious role and learning more about what makes her excited about marketing!Support the show (https://www.patreon.com/bePatron?u=44196766)
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.Listen as Shane and Meryl discuss all things digital marketing and get to learn more about Shane's journey to where he's at right now.Support the show (https://www.patreon.com/bePatron?u=44196766)
This week Meryl took some time to speak with Anthony Scott Logan who now lives in Dubai!Anthony Scott Logan is the 33-year-old CEO of Noir Agency – an international brand marketing agency that helps ambitious founders create and build brands with purpose that impact the world. Anthony was an art school dropout who previously founded and exited his first business as 24 years old called La Vida Magazine. Anthony leads a team of creatives across both the UK and the UAE and has spent the last 4 years creating change for brands of the future. Noir Agencies client list includes the likes of Social Chain, Skyscanner, Unilever, NHS, and Rarestone Capital. Anthony is an award-winning entrepreneur and also an advisor and Investor at Blockchain Venture Capital Firm Rarestone.Support the show (https://www.patreon.com/bePatron?u=44196766)
Thaleon Tremain has been involved in international business development for the past 25 years. He is a co-founder and the CEO of Pachamama Coffee, based in Sacramento, California, that is 100% owned and governed by more than 140,000 family farmers in Peru, Nicaragua, Guatemala, Mexico and Ethiopia.We were so excited to talk with Thaleon and learn more about his business experiences. Listen to this one with a good cup of coffee, we know a great place to grab a cup...Support the show (https://www.patreon.com/bePatron?u=44196766)
Alma Galvan is the Communications & Marketing Manager at @sacramentobbb and joined us this week to share her experiences and how her 15 years working in the BBB has exposed her to all kinds of business stories. The BBB is more than just a place for complaints - there's actually a lot of free resources available because of Accredited Business (like Two Trees PPC) who pay into a fund that gives back to the business community.Support the show (https://www.patreon.com/bePatron?u=44196766)
Matthew Burgess of @burgessbrothersbbq, creator of the @churwaffle and all round good guy, joined us this week to share his story.Sacramento legends, The Burgess Brothers, are dedicated to the local community and are currently working hard on raising funds to support the struggling restaurant industry by partnering up with the San Francisco 49ERS.Support the show (https://www.patreon.com/bePatron?u=44196766)
This week we're joined by our good friend Ben Comroe, owner of Logical Inc, a Sacramento based web development and marketing agency focused on sustainable and profitable results for his clients. Support the show (https://www.patreon.com/bePatron?u=44196766)
Sacramento based photographer Felipe Silva joined us this week to share how he got into taking amazing photos and built an Instagram following of over 50k from just posting great content.Check out his amazing content on Instagram @the_lost_coastSupport the show (https://www.patreon.com/bePatron?u=44196766)
Grammy Award-winning English record producer and singer/songwriter, Jason Perry, joined us for this week's episode.Jason's musical career has produced not just amazing music, but some great stories of being on tour with Guns N Roses and The Offspring to a life changing experience in Germany supporting Die Toten Hosen.The key to success is passion and going with your gut - Jason is a prime example of this, his success is driven by passion and a true desire to communicate. Apply this to what you do and you will surely be successful too.Support the show (https://www.patreon.com/bePatron?u=44196766)
Lesli Wang, President & CEO of Free2Go Mobility Products, is fiercely committed to developing products that are truly “free to go” -safe, portable, discreet, and most importantly, promote independence. She joined us this week to share her story and we just loved hearing how she is dedicated to helping others.Support the show (https://www.patreon.com/bePatron?u=44196766)
Chef Cecil Rhodes and friend Jake started Nash & Proper in 2018. The food truck has become a Sacramento institution and so popular they quickly expanded into brick and mortar locations to keep up with the demand. We love their spicy chicken and cauliflower sandwiches here in our office... so it was a pleasure when Cecil agreed to talk to us about his story and success and share his tips on business and chicken!Support the show (https://www.patreon.com/bePatron?u=44196766)
Sacramento marketing legend Katya Allison of Grin joined us for this week's installment of everyone's favorite entrepreneur motivational podcast, MarketPlay.Meryl shouts out Eso Won Bookstore in LA this week for highlighting Black authors for the past 28 years!Support the show (https://www.patreon.com/bePatron?u=44196766)
This week we spoke with Sarah Serbic (IG: @sarahserbs) owner and lead stylist at Geometry Salon, right in the heart of Midtown Sacramento. One of the hardest working entrepreneurs in our region, she built a salon out of a tiny space and zero money on hand, to create a beautiful large space right in the heart of Sacramento which is easily one of the best looking Salons in the state. Shout out this week is to Coffee and Plants LA, IG: @coffeeandplantslaSupport the show (https://www.patreon.com/bePatron?u=44196766)
This week we were excited to be joined by Dr. Caroline Floyd, who practices acupuncture and Chinese medicine in Sacramento, California. She specializes in reproductive health, menstrual health, and emotional health. She has helped hundreds of families through their fertility journey, both with natural and assisted reproductive methods, such as IUI and IVF. She sells her herbal supplements through her website at drfloydrx.comShoutout this week goes to the lovely folks at Fixins Soul KitchenSupport the show (https://www.patreon.com/bePatron?u=44196766)
We start the week with a lovely chat with Clayton Rodrigues of Zothex Flooring in Sacramento, CA. Clayton shares how he started out in the flooring business and how the technical skills he picked up at school translated into a typically low tech industry. Shout out this week goes to The Dope Ones.Support the show (https://www.patreon.com/bePatron?u=44196766)
This week we have two amazing guests. Christi and Kingsley work for Drip Hydration in Sacramento and explain how they found themselves getting into the COVID-19 testing business. Shout out this week goes to African American ExpressionsSupport the show (https://www.patreon.com/bePatron?u=44196766)
We were hungry when we booked Wolete Atherley of Dubplate Kitchen for this week's episode and we're even hungrier now! Wolete brings the flavors of Jamaica to Sacramento and shares stories of her first job and how it led her to where she is today!Support the show (https://www.patreon.com/bePatron?u=44196766)
Author, Advice Columnist, Book Coach and Founder of The Belize Writers' Conference Joey Garcia joined us for a fun chat this week.Support the show (https://www.patreon.com/bePatron?u=44196766)
Commercial Real Estate expert Dave Carlsen joined us for Episode 19. Dave is a huge advocate for small businesses taking the leap into property ownership and shares his insights into the state of the Sacramento market.Support the show (https://www.patreon.com/bePatron?u=44196766)
Chris Post, former owner of Post Modern Marketing and current Co-Founder and President of 2M Locating, joins us this week to discuss how putting the customer first is the #1 rule in business. Chris shares his #HumbleBeginnings with us and we get an insight into the values and ethics that make Chris successful at everything he puts his mind to.Shout out this week goes to Lambda Vodka, because Vodka should be for everyone... right?Support the show (https://www.patreon.com/bePatron?u=44196766)
This week Meryl was joined by Omonivie Okhade of Tula in Bloom. She makes jewelry for those discovering the beauty of their authentic selves and we love that. We learn more about her humble beginning and how that translated into running a vibrant online business in 2020.Support the show (https://www.patreon.com/bePatron?u=44196766)
This week we spoke with Trishul Vadi, he's the leading health care professional in helping your body natural heal itself in the UK, possibly the world! He has been interviewed on international television at a Royal Wedding, published articles in professional magazines, and spoken at hundreds of events internationally on his expertise.He offers some advice to business owners on how to achieve success and reminds us all the importance of taking care of ourselves!Support the show (https://www.patreon.com/bePatron?u=44196766)
MarketPlay is an entertaining marketing quiz show where we discuss and laugh about the week's most notable marketing and business news. Brought to you by Two Trees PPC from Sacramento, CA.We take a moment to reflect on the latest developments in Kenosha, and how the sports community responded. How does the business community respond, are they going to back the players that choose to protest?This week's shoutout goes to Broadway Federal Bank and City First Bank who successfully merged to become the first black owned bank with over $1 Billion in assets.Support the show (https://www.patreon.com/bePatron?u=44196766)
MarketPlay is an entertaining marketing quiz show where we discuss and laugh about the week's most notable marketing and business news. Brought to you by Two Trees PPC from Sacramento, CA. This week we were joined by Walt Gray, legendary newscaster and Sacramento icon. We discussed what news sources can be trusted in modern America as well as finding out more what makes Walt tick.This week's shout out goes to Black Pearl Books, an independent bookstore in Austin, TX who focus on keeping money in the community.Support the show (https://www.patreon.com/bePatron?u=44196766)
MarketPlay is an entertaining marketing quiz show where we discuss and laugh about the week's most notable marketing and business news. Brought to you by Two Trees PPC from Sacramento, CA. This week Meryl speaks to Kyle Elliott, a career and executive coach who got his start on Fiverr, but organically grew to help over 1,000 clients across every industry and internationally. Now a featured Forbes Coach and dedicated to helping people find the jobs of their dreams and be fabulous via Kyle Elliott Consulting, we're so honored to sit down with Kyle to spread his message to our listeners.Leah's shout out this week goes to Candy Ice Couture, known for delivering vegan and cruelty free homemade products around the world!Support the show (https://www.patreon.com/bePatron?u=44196766)