Podcasts about cascade insights

Last week on Dashboard, Shawn Busse said he thinks that trying to make your business discoverable on AI bots is “a fool's errand.” So, this week, I invited Sean Campbell, CEO of Cascade Insights, a market research firm, to offer an opposing view. In our conversation, Sean talks about what businesses should be thinking about and doing to prepare for the not-too-distant day when most people turn to a generative AI tool like ChatGPT to find products and services.

Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell00:18 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 01:53 Sean's Bio01:54 - 08:38 Marketing Essentials Moment: Art of Audio08:39 - 12:05 Welcome to the show, Sean!12:06 - 17:46 Memorable Projects and Campaigns17:47 - 20:47 Types of Market Research and Their Applications20:48 - 25:00 Recruiting Participants for Market Research25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research30:18 - 34:15 Differences Between Quantitative and Qualitative Insights34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!35:17 - 41:54 Advice for B2B Companies Considering Market Research41:55 - 44:44 Adopting to Gen AI44:45 - 49:44 Advice for Students Learning Market Research49:45 - 52:26 Quantitative Survey and Data52:27 - 56:17 Emerging AI Trends56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!58:28 - 59:14 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

Has your identity become wrapped up in your business?Setting boundaries and separating your identity from your business could be the first step to building a successful business sustainably.Sean Campbell, Co-Founder & CEO at Cascade Insights, has navigated this very issue for the past 25 years and has learned through the ups and downs of running two businesses. Together we unpack:How to separate your identity from your work.The importance of delegating and creating space for your team.Why it's important to expose yourself to information you disagree with.For more, follow Sean Campbell on LinkedIn to learn more about his current business, Cascade Insights.More from James: Connect with James on LinkedIn or at peer-effect.com

In this episode of The Shades of Entrepreneurship podcast, we dive into the secrets behind 24 years in business with Gabriel Flores and founder of Cascade Insights. Sean Cambell. Join us as we chat with Sean Cambell about the journey to success in the business world!StreamSpotifyApple Podcast Support The ShowMerchPatreonSocial Media FacebookLinkedInInstagramTikTokYouTube

Can remote work revolutionize the way we balance our personal and professional lives, leading to happier, more productive employees and a more diverse workforce? In this episode of the Innovation Meets Leadership podcast, host Natalie Born sits down with Sean Campbell, founder of Cascade Insights, a virtual professional services firm. With over 20 years of experience running remote companies, Sean shares his insights on the benefits and challenges of remote work, as well as practical tips for managing and onboarding remote teams. From the cost savings and diversity of perspectives to the positive impact on family life and the environment, Sean passionately advocates for the advantages of remote work. He also emphasizes the importance of having a single source of truth, focusing on principles over process, and fostering a culture where employees feel comfortable asking for help when needed. Sean Campbell has been training, mentoring, and educating all his life. An exceptionally well- regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical as well as business topics. Sean has also been the owner of a virtual professional services firm for over 20 years – long before it was cool to be virtual. His professional services experiences span consulting engagements with the Fortune 50 and successful startups, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. In short, Sean brings a wealth of knowledge when it comes to surviving and thriving as a virtual professional service firm owner and as the leader of a practice area inside a larger services firm. 00:00:00 - 00:06:00 | The Journey to Remote: Sean's Entrepreneurial Path - Sean has owned two predominantly remote businesses over the past 24 years - Remote work was a huge negative in 1999, but Sean saw the benefits early on - The cost and commitment of office spaces can be a significant burden for businesses 00:06:00 - 00:13:00 | The Remote Advantage: Talent, Family, and Diversity - Remote work allows companies to draw talent from anywhere - Sean is passionate about the positive impact remote work can have on family life - Remote teams benefit from a diversity of perspectives from different regions and backgrounds 00:13:00 - 00:21:00 | The Remote Reality: Presence, Communication, and Onboarding - Managers were not trained to manage remote teams during the pandemic - Having a single source of truth and investing in it over time is crucial for remote onboarding 00:21:00 - 00:25:00 | Principles Over Process: Navigating the Remote Landscape - Principles help guide employees when processes fall short in remote work - Written communication skills and virtual public speaking skills are essential in remote companies 00:25:00 - 00:29:00 | Embracing the Remote Future: Tips and Insights - Training and support are crucial for employees transitioning from in-person to remote work - The benefits of remote work are numerous, and companies that embrace it may outperform those that don't Quotes: "There's nothing in our history as humans that has led us to watch ourselves while we communicate." - Sean Campbell Connect with Sean: Website: https://www.cascadeinsights.com/ LinkedIn: https://www.linkedin.com/in/seancampbell/ LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes. Check Natalie's book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.co These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube. Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://podcasters.spotify.com/pod/show/natalie-born/message Support this podcast: https://podcasters.spotify.com/pod/show/natalie-born/support

Remote work became increasingly attractive to employees after the pandemic because of its flexibility. Consequently, organizations now have easy access to the best talents worldwide. However, managers have to constantly deal with the overlap of the employees' home and work life.How can managers help remote workers achieve work-life balance and create objective performance measures to optimize their productivity? Today's guest has valuable insights for managing remote teams.Sean Campbell, CEO and founder of Cascade Insights, is a well-regarded consultant, speaker, author, trainer, mentor, and educator. Sean shares insights on remote work productivity and work-life balance tips from his expertise in leading remote companies for over 24 years. He emphasizes the need for managers to master asynchronous communication and remote workers to sharpen their writing skills. In addition, companies should adapt hiring and management strategies to the remote work model and invest in their digital footprint.Sean also underscores the need for clear performance measures and the importance of embracing flexibility while setting reasonable business constraints to ensure productivity and employee satisfaction in remote settings.If you're grappling with dwindling productivity among your remote workers or seeking practical strategies to help your employees achieve a healthier work-life balance, this episode is for you!"I think no matter the size of the firm, you absolutely have to invest in your digital footprint because that's how everybody finds you now. " ~ Sean CampbellIn This Episode:- Sean's 24-year journey, and the evolution of remote work- The importance of a strong digital footprint - Eras of remote work: From impossible to hybrid- Best practices for managing remote workers- Tips for balancing work and home life for remote employeesAnd much more!Connect with Sean Campbell:- Website - https://www.cascadeinsights.com/- LinkedIn - https://www.linkedin.com/in/seancampbell Connect with Debbie Madden:- Website - https://www.stride.build/- LinkedIn – https://www.linkedin.com/in/debbiemadden1/- LinkedIn - https://www.linkedin.com/company/stride-consulting/

Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative data, and talks about the challenges of getting research responses within the B2B industry.   About Cascade Insights Cascade Insights empowers B2B technology companies with customized market research and marketing services. For over a decade, we've served Fortune 500 enterprises like Microsoft, Adobe, IBM, Dell Technologies, AWS, and Google as well as mid-markets and startups. In an industry that's ever-changing, we deliver the tools and resources to help businesses navigate the market and seize opportunities for growth. Want to learn how well your brand resonates with buyers, or why your superior product keeps losing to a competitor? Maybe you need updated messaging to win more deals and generate more leads.   About Sean Sean has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has also been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century! His professional services work has spanned consulting engagements with the Fortune 50 and startups you have heard of; the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms.   Time Stamps [00:41.5] – Sean discusses his career and what lead him to market research. [03:54.0] – Sean talks about Cascade Insights, what it is and its capabilities. [06:09.8] – Sean discusses why he chose to focus on the B2B industry. [16.10.4] – What are the benefits of using a market research platform vs in-house research?   [19:39.7] – Sean shares how he thinks market research is going to change in the future. [21.59.7] – What advice would you give to someone joining the profession? [26:07.2] – Sean's contact details.   Follow Sean: Sean Campbell on LinkedIn: https://www.linkedin.com/in/seancampbell/ Cascade Insights website: https://www.cascadeinsights.com/ Cascade Insights on LinkedIn: https://www.linkedin.com/company/cascade-insights/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547          

Today we are joined by Sean Campbell CEO & Founder of Cascade Insights a B2B Market Research & Marketing Services companies for Tech industry.  Join us in this insightful episode as we delve into the world of research, truth-telling, and impactful decision-making. Our guest shares their expertise on gathering and analyzing data, uncovering insights, and driving actionable recommendations. Discover the importance of exploring diverse perspectives, challenging assumptions, and embracing continuous learning. Whether you're a business leader, marketer, or simply curious about how research shapes decisions, this episode offers valuable insights you won't want to miss. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos ---------------------------------------------------------------  BRAND POWER SCORE  Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠⁠⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here -  ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠  ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠  ------------------------ Other Social Channels   YouTube - ⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠  Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠  Twitter - ⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠  Website - ⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠ Free Brand Development Resources How strong is your brand?  Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠  Unified Brand Podcast - Subscribe here - ⁠⁠⁠⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠⁠⁠⁠  Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos

Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of Cascade Insights. His work has spanned consulting engagements with tech giants and startups you've heard of to the sale of his first company, as well as the growth of delivery, sales, marketing, and operational practices inside professional services firms. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging. Here's a Glimpse of What You'll Learn 0:00 Introduction 2:02 Get to Know Sean 4:02 Working With Microsoft 8:09 Working With Cloudflare 11:36 Learning & Teaching 13:17 Creating Roadmaps to Success 15:54 Doing the Research 18:30 Changing Through Business 20:29 Sean's Mentors 24:25 Presidential Biographies 25:46 Sean's Philosophy 27:51 Selling the First Company 31:44 Daily Rituals & Routines 34:56 Craziest Thing Sean Has Done 39:31 Closing Thoughts Market research is arguably the most important aspect of any go-to-market strategy today. What good are your marketing and branding assets if you don't know who's in your audience? Understanding the reality you place your business in is crucial to getting off the ground. As they say, “The first million is always the hardest.” So it's highly advisable that you put your best foot forward before you even start walking. Market research and customer understanding will get your business on the path to success when you're trying to figure everything else out along the way. For more information on getting market research for your business, be sure to check out Cascade Insights. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Sean Campbell of Cascade Insights This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

https://youtu.be/5IDt9Bpokbk Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. We discuss the benefits of niching down, what it takes to manage remote teams successfully, and the 3 things all your clients expect from your business.  --- Manage Well Remotely with Sean Campbell Our guest is Sean Campbell, founder and CEO of Cascade Insights, a consulting firm that empowers B2B technology companies with customized market research and marketing services. Sean, welcome to the show. Hey, thanks for having me on. So, Sean, tell me a little about your long and winding journey to founding Cascade. What prompted you in this direction? Well, the first thing I always say is that I didn't want to be a business owner. I didn't even think it was on the agenda. I thought business school students who were getting up at 8 a.m. to go to accounting class were just kind of silly, the liberal arts graduate myself said. And so, I was studying a degree to do radio and television production as my bachelor's degree, actually. And then I had always thought I would like to be a professor. That's what I was aiming for. And I got a master's degree in communication, and I was still on the track to do that. And then a lovely woman entered my life, and I started to ask myself if I wanted to be a starving professor. For the full record, she was completely happy to follow me wherever I wanted to go. It wasn't like she was asking me to get rid of that dream or anything. But you know, like a lot of people do in their 20s, I said, you know, well, maybe I could make a living doing something other than that, or maybe I go back and get a PhD at some point. So, I ended up taking a job as a technical trainer in an era where that was like extremely common. Microsoft was like pushing out a bunch of new technology all the time. This is like the mid 90's. And there were these like training centers where you could basically go be trained for a new five days on some new technology. And I went in and did that because I always had a little bit of a hobby and dinking around with a computer. And anyway, long story short, I ended up getting a bunch of technical certifications, working for some of these outfits. And then I found myself in the interesting position of circa around 1999, I could become an independent trainer and I could start a company with a few other individuals, two other guys, which we call 3Leaf Solutions. And we started out just selling training as kind of independent trainers. Like we were still training people on Microsoft technologies through their kind of approved coursework, but we were being paid as like independent consultants instead of working for a company. And where that led to is, you know, to this day, I'm not sure how we lucked out this way, but we did. The organization that we were working with at the time, when the three of us left, had been doing work for Microsoft. And through some contractual arrangements, we were allowed to continue that working relationship with Microsoft. So, my very first account in life was the largest technology company. At its moment, I think you could arguably say of its largest moment of dominance, because back then, 97% of computing devices were Windows. And if you think about today, we'll never go there again. I mean, you go in your average room and you say, who has an Android or an iOS? You don't expect 97% of the room to have an iOS device, right? And so it was a really good learning experience, even though maybe initially I wasn't thinking of it that way, that great, my first account is this like, mega list that we get to work with, and then my second account was Intel, and some of that was because the two of them partnered so much, they were, to some extent, it's used less today in the lingo, but they were known as Wintel, and so, and yet they were two diametrically different organizations,

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. We discuss the benefits of niching down, what it takes to manage remote teams successfully, and the 3 things all your clients expect from your business.    Timestamps [00:00] Sean's entrepreneurial journey [06:35] The Default to Narrow Management Blueprint [09:00] How to define the boundaries of everything you sell [13:17] The benefits of niching down [15:20] Ways to narrow your market and find your niche [17:12] Why you need to go deeper and not wider in your business [20:08] The 3 things all your clients expect from your business [22:36] The pros and cons of building a remote business [27:40] What it takes to manage remote teams effectively [30:34] The one skill every remote employee must have [32:10] How to build a culture where it's okay to say "I don't know" [36:40] The importance of regular check-ins with your team  [40:20] Parting thoughts         Links and Resources Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Work with Steve - Stevepreda.com Connect with Steve on LinkedIn Sean's LinkedIn Cascadeinsights.com Sean's email: Sean@Cascadeinsights.com

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of Cascade Insights, Sean Campbell.Sean's journey to owning a research firm was an interesting one. Initially aspiring to be a college professor, he found his calling in solving complex business problems, a passion that led him to establish Cascade Insights.Sean emphasized the importance of wearing the "super suit," a metaphor for utilizing AI tools that make sense for a business. He firmly believes that ignoring AI tools is a mistake, as they can significantly enhance a company's marketing and sales efforts.Sean also introduced the concept of the "age of narrow," a trend where clients seek specific solutions to their problems, influenced by their experiences with personalized consumer trends. He advised businesses to focus on narrower segments and target specific customer needs, especially during challenging times. He warned against the temptation to go broad when faced with difficulties.Sean reiterated the importance of staying focused and narrow in business. He emphasized the need to find the next customer more efficiently and improve messaging. He shared an example of a project they did on ideal customer profiling, determining who businesses should spend their time on.Seann believes that staying focused on a niche market is a courageous decision that leads to success. He mentioned how many people have suggested exploring other opportunities, but he has always chosen to maximize the current niche before moving on.He explained that being narrow is defensible competitively because people want someone who understands them. Businesses can build trust with their customers by specializing in a specific area. He also mentioned that saying no to certain markets or clients creates a sense of confidence and credibility.Key Points from the Episode:Cascade Insights' work with big tech companies and their approach to helping clients improve their businessImportance of wearing the "super suit" (utilizing AI tools) in B2B sales and marketingTrend of clients seeking specific solutions and the importance of targeting specific customer needsChallenges and benefits of working remotely and managing remote teamsValue of market research and the roadblocks faced by internal teamsChallenges of demand generation and the benefits of focusing on a narrow target marketImportance of staying focused and narrow in business for improved messaging and customer successImpact of staying narrow on recurring sales, referrals, and customer trustDefensibility and credibility of specializing in a specific area and saying no to certain markets or clientsAbout Sean Campbell:Sean Campbell is a lifelong educator, mentor, and trainer with a notable reputation. Renowned for his speaking prowess, he has captivated audiences at top-tier conferences and Fortune 50 companies. His expertise extends to technical and business subjects, as evidenced by his authored books. As a pioneer in the virtual realm, Sean established and managed a virtual professional services firm for over two decades, well before the trend gained momentum. His extensive experience encompasses consulting for Fortune 50 giants and successful startups. Notably, he sold his first services company and orchestrated the growth of operational practices within professional services firms. About Cascade Insights:Cascade Insights is a leading provider of tailored market research and marketing solutions for B2B technology firms. With a track record spanning over a...

Sean Campbell is a revered figure in the B2B technology landscape, embodying a rich blend of expertise, mentorship, and a clear-eyed understanding of market dynamics. As the CEO and Founder of Cascade Insights, with over 17 years under his belt, Sean has been at the forefront in delivering strategic insights and actionable intelligence to a broad spectrum of players in the tech industry, ranging from budding startups to established tech giants. Our discourse delved into his conceptual framework of the "Age of Narrow," a term he coined to advocate for transparency and explicit communication of a company's competencies and constraints to the market, aimed at building a foundation of trust with prospective clients.A crucial part of our discussion circled around the notion of engendering trust through a candid representation of one's business capabilities. Sean eloquently stated, "I would say that what you will find if you embrace the age of Narrow... you're going to create trust. Because the one thing I believe people wonder about when they listen to or engage with any piece of content is they're wondering kind of what its limits are or what its boundaries are." His insights highlight the imperative of navigating the skepticism prevalent in today's marketing and sales communications.Sean's passion extends beyond the boardroom into the classroom, where he has mentored and educated business professionals. His teaching stint at Willamette University, coupled with his co-authored eBook on maximizing web resources, showcases his dedication to fostering a culture of continuous learning and actionable intelligence. He shares, "I ultimately want these people to excel in their own areas and domains, to be way better than anything I could ever hope to be." This nurturing perspective underscores his commitment to advancing a growth-oriented culture within and beyond his professional sphere.The episode is a treasure trove of Sean's accumulated wisdom on fostering a culture of transparency, the virtue of being an educator in the business realm, and strategically navigating the ever-evolving tech landscape. Sean's narrative underscores the importance of honest communication and educational leadership in cultivating trust and propelling forward in the B2B tech domain.

In this dynamic podcast episode with Sean Campbell, CEO of Cascade Insights, he shares the skillset of a successful remote work leader. Sean highlights three key skills for modern remote leaders, including the importance of strong writing skills, the need for shorter and more focused virtual meetings, and the significance of creating a culture where employees feel comfortable expressing their ignorance. The discussion also delves into the challenges of addressing childcare arrangements and managing employee distractions. Additionally, Sean shares insights on the skillset of a thriving team member, emphasizing the ability to interrupt your boss, choosing the right communication channels, and effectively shining through communication. Tune in to gain valuable tips for navigating the remote work landscape and fostering productive and balanced work environments as we Team Anywhere.READ THE FULL EPISODE SUMMARY HERE! Hosted on Acast. See acast.com/privacy for more information.

Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, educator, founder and CEO of Cascade Insights. He's delivered talks for Fortune 50 companies and top tier conferences around the world and has written extensively on technology and business topics.He's been a professional services firm owner for more than 20 years. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging.Top Takeaways:Effective writing skills are crucial in remote sales as there is less face-to-face contact with potential clients. Many sellers lack the ability to write persuasively and concisely in their emails, which hinders their success.Remote sales require sellers to rely more on written communication to convince prospects, schedule meetings, and convey their value proposition. The ability to write cogent and compelling emails becomes essential in establishing meaningful connections.The shift to remote sales revealed a lack of writing proficiency among some sales professionals. The absence of in-person interactions exposed the limited writing skills of colleagues who relied on face-to-face communication to get their message across.Specialization and narrow focus are key to standing out among the overwhelming volume of emails prospects receive. Instead of attempting to sell multiple offerings in a single email, sellers should identify the one thing they do exceptionally well and align it with the prospects' pain points or objectives.Understanding the reader is crucial in writing effective sales emails. Sellers should prioritize researching and studying their prospects to create personalized messages that address their specific needs, challenges, and interests. The value of an email is determined by the reader's perception, and tailoring the message to resonate with their priorities is paramount.The ability to sell virtually is becoming a crucial skill that salespeople will need to have permanently. Virtual selling provides opportunities for efficiency and effectiveness, even if face-to-face meetings are possible.Building relationships and connections can still be done virtually, but there is value in in-person interactions, especially for brainstorming sessions or complicated projects. Being in proximity with one another allows for organic conversations and relationship building that is harder to replicate digitally.Virtual communication requires different management skills. Managers need to learn how to effectively manage teams remotely and create an environment where employees feel comfortable admitting when they don't know something. This encourages open communication and problem-solving.The productivity challenges during remote work may not be solely attributed to employees' time management but can also be a result of the loss of in-person interactions and relationships. Companies need to find ways to bridge this gap and foster collaboration and connection in a virtual environment.The return to the office debate should consider both the advantages of in-person interactions and the skills that can be developed and leveraged in a virtual setting. There are valid arguments for both remote work and office-based work, and finding a balance that suits the needs of the organization and its employees is essential.Top 3 Takeaways:1.     Read and watch things you disagree with. 2.     Learn how to write better. 3.     If you're remote, pick up the phone. Connect with Sean:Linkedin: https://www.linkedin.com/in/seancampbell/Website: https://www.cascadeinsights.comEmail: sean@cascadeinsights.com&l

B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track? Join James this week is Sean Campbell from Cascade Insights. Sean talks to us about how to build a B2B marketing pipeline that won't break the bank and grow consistent revenue. Sean will also share some real-life examples. #MarketingRules #The VoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ ⁠⁠https://www.shazamme.com/ ⁠⁠ To connect with Sean: https://www.linkedin.com/in/seancampbell/ Learn more about James and ThinkinCircles: ⁠⁠https://thinkincircles.com/ ⁠⁠ ⁠⁠https://www.themarketingrules.com/

This week, Steve is interviewing Sean Campbell, founder and CEO of Cascade Insights. Over the past fifteen years of growing this B2B research firm, Sean has always worked remotely. Today, he shares a lot of practical tips for managers of remote and hybrid workforces, including listening for the silences and preventing 30-minute meetings from taking over your employees' time. Mentioned in this episode: ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.

This week, Steve is interviewing Sean Campbell, founder and CEO of Cascade Insights. Over the past fifteen years of growing this B2B research firm, Sean has always worked remotely. Today, he shares a lot of practical tips for managers of remote and hybrid workforces, including listening for the silences and preventing 30-minute meetings from taking over your employees' time. Mentioned in this episode: ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.

Our guest today is Sean Campbell.  Sean's company, Cascade Insights, focuses on B2B Market Research. He trains sales teams, turns doers into sellers to achieve exceptional performance, and balances marketing and sales efforts so they're mutually supportive. He also explains “The Age of Narrow” and why it helps consulting firms. Sean's website – cascadeinsights.com Make […]

One of the greatest mistakes a company could do is to say, "We could do anything and everything." But Sean Campbell, CEO of Cascade Insights, says that the narrow and more focused your services and market are, the more you can #getnoticed and grow. And this episode, he explains how you can do that through a good market research and analysis.Sean also explains why and how you can narrow certain scopes of your business and its benefits, some surveys you could conduct and gave some tips on you could conduct them in an effective way, and how these market research efforts can also help leverage your sales and marketing efforts and results.Post-production, transcript and show notes by XCD Virtual AssistantsGraphic design toolbox - VismeCreate visual brand experiences for your business whether you are a pro designer or a total novice.Build responsive quizzesGenerate higher quality, higher converting leadsVidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personalAI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 Minutes Support the show

One of the greatest mistakes a company could do is to say, "We could do anything and everything." But Sean Campbell, CEO of Cascade Insights, says that the narrow and more focused your services and market are, the more you can #getnoticed and grow. And this episode, he explains how you can do that through a good market research and analysis.Sean also explains why and how you can narrow certain scopes of your business and its benefits, some surveys you could conduct and gave some tips on you could conduct them in an effective way, and how these market research efforts can also help leverage your sales and marketing efforts and results.Post-production, transcript and show notes by XCD Virtual AssistantsGraphic design toolbox - VismeCreate visual brand experiences for your business whether you are a pro designer or a total novice.Build responsive quizzesGenerate higher quality, higher converting leadsVidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personalAI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 Minutes Support the show

Your skills can never be taken away. Once you have them, they are yours for the rest of your life. Also, skills take time and energy to build, and your learning experiences always come from less-than-ideal situations. You build your resilience with each lesson.  Listen to this BOLD Business Podcast episode to learn how to prioritize and address: The problems that are “always just there”;  The fact that you are responsible for what your business has done;  And how to close the gaps in communicating decisions.  Jess Dewell talks with Sean Campbell, CEO at Cascade Insights, about investing in yourself and building resilience by building your skills. —--------- If you want to continue to look for inspiration to creatively or innovatively approach decision-making and problem-solving, use the experiences of other business owners who have created great companies. Try Fast Track Your Business today to keep learning and growing and stay intentional as you work strategically on your business. -------------------- Feel like you need a bit of help with some business direction? Then ACT to Plan by contacting Jess for a 30-Minute Unstuck Quick Consult. You'll discuss your aims, where you are, and where you should be to move deliberately toward your team-building goals! -------------------- If you want to stay informed and plan for a successful year, download the Annual Red Direction Business Management Report and get access to survey findings and information to help navigate volatility and uncertainty.  You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.

Today we're going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help me discuss this topic, I'd like to welcome Sean Campbell, Founder & CEO of Cascade Insights.   RESOURCES   The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/    For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Today we're going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help me discuss this topic, I'd like to welcome Sean Campbell, Founder & CEO of Cascade Insights.   RESOURCES   The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/    For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Welcome to another episode of The HERO Show. I am your host Richard Matthews (@AKATheAlchemist), and you are listening to episode 214 with Sean Campbell – Delivering Market Data, Clarity & Truth. Sean Campbell is the CEO and Co-Founder of https://www.cascadeinsights.com/ (Cascade Insights)—a market research firm that helps organizations seize opportunities in the B2B tech sector. Sean is also a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top-tier conferences around the world, and has written extensively on technology and business topics. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging. Here's just a taste of what we talked about today:https://drive.google.com/file/d/1PR-aO09gsaBvc76MUlCJzPe2roxRVO1v/view?usp=sharing (To Transfer Knowledge as a Superpower)Sean is pathologically incapable of learning something without the desire to teach it to somebody. His superpower involves consistently transferring knowledge to people. When he learns something, he wants to turn around and teach it. Now, this doesn't mean he's the only expert on the topic because, obviously, someone had to teach him. The duality is always involved in the process. https://drive.google.com/file/d/1Tyn-_MQBgFLbz8OZ1rZh3pGE2i9xvQY-/view?usp=sharing (Cascade's Driving Force: To Tell The Truth)To tell the truth is Cascade's driving force. Their mission is to figure out the market truth and tell it to as many people as possible. Sean says this phrase to his clients all the time, "We're happy to tell the truth to as many people as you'll ask". They learn truths about the market and tell it to as many people as possible, meaning people inside the account under a nondisclosure. The end goal, is to make sure many people inside that company know what they have learned. Other Topics We Covered on the Show:We also talked about Sean's origin story. His passion for teaching and persistence of learning about technology led him to be who he is now in the marketing research space. Then, Sean shares what he learned from building and running his first business. Being responsible for everything around him has been Sean's fatal flaw in his business. He tries to conquer this flaw by putting it in God's hands. We get to know if Sean's fatal flaw, which is having the need to be responsible for everything, has impacted his ability to delegate. Clients who think they know it all have been the arch nemesis at Cascade Insights. Lastly, Sean's guiding principle is to think a lot about what to say and to who you are saying it. Recommended Tools:Kindle Library https://bear.app/ (Bear App) https://superhuman.com/?utm_source=google&utm_medium=cpc&utm_campaign=20200918_brandedsearch&utm_term=superhuman&utm_content=b&gclid=Cj0KCQjw39uYBhCLARIsAD_SzMRAjXl_IVZNv-f3bki-R3RRZyQwXKxNaCGIfmePyr56rGOVEoQc1hIaAplnEALw_wcB (Superhuman) https://obsidian.md/ (Obsidian.md) Recommended Media:Sean mentioned the following books on the show. https://www.amazon.ca/Stall-Points-Companies-Growing-Yours-Doesnt/dp/0300158513 (Stall Points )by Bever van Derek https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205/ref=sr_1_1?adgrpid=82923967095&gclid=Cj0KCQjw39uYBhCLARIsAD_SzMS2t9016-IzDCS2ov46_Dx5jMJpZ9bAq4-_q0rGTn7CyXopgSBDNBoaArpgEALw_wcB&hvadid=585479825672&hvdev=c&hvlocphy=1011149&hvnetw=g&hvqmt=e&hvrand=7186838553740813488&hvtargid=kwd-65201197502&hydadcr=29144_14573992&keywords=hard+thing+about+hard+things&qid=1662493536&sr=8-1 (Hard Things About Hard Things) by Ben Horowitz The HERO ChallengeToday on the show, Sean Campbell challenged Dan Cox to be a guest on The HERO Show. Sean thinks that Dan is a fantastic person to interview because he has an excellent sense of where you can make your greatest...

This is a podcast where I talk to my guests about their journey to success. We talk about their education, experience, current business, and future endeavours. A feature-length episode with Sean Campbell, who is the Founder and CEO of Cascade Insights. We talk about his upbringing and how this impacted his business choices and his liberal arts degree. Sean tells me about his first job as a software trainer. This is a snapshot of tech in the 1990s and the advent of Windows software and its impact on society.  We talk about the interesting changes in technology and the companies that win and lose. Sean tells an in-depth story of him selling his first business and why it didn't work. We talk about setting up his current business with his business partner. We discuss the different roles and responsibilities of him and his business partner. Sean talks about the importance of culture to his business and how he would like to go back to teaching in the future. I had so much fun talking to Sean and he has great insights into business and tech. Enjoy the podcast!2.40 – What is a business mindset?5.50 – Sean's upbringing and education10.00 – Summary of Sean's career and businesses12.18 – First job as a software trainer ie. Windows 9516.00 – Software and tech in 1990's19.03 – Winners and losers in tech in the future23.13 – Evangelism in tech 29.04 – Selling his first business33.59 - Setting up Cascade Insight – what it does and future growth?40.59 – Saying no to bad businesses47.14 – Culture driving business55.55 – Sean would love to get back to teaching56.32 – Quick fire questionsSupport the show

Sean Campbell, Founder & CEO of Cascade Insights has been training, mentoring, and educating all his life. An exceptionally well regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences. He has also been the author of several books on technical as well as business topics. Sean has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups you've heard of, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms.In short, Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm.

Hi, and a warm welcome to The Elevate Business Podcast. Both myself, Ange MacCabe and Scott Rust, are your hosts. We have the pleasure of introducing you to Sean Campbell, the Founder and CEO of Cascade Insights, which is a B2B market research firm.Sean is a regarded conference speaker and author, delivering talks to Fortune 50 companies and writer of several technical and business books. As a leader of a professional services firm for over 20 years, he brings a wealth of knowledge in scaling and supporting his team.Learn more about Cascade InsightsMake sure to follow/subscribe so you don't miss an episode! New episodes of The Elevate Business Podcast air Mondays at 1pm ET.To learn more about Intuity Performance be sure to check us out at www.intuityperformance.com or on our socials to stay tapped into new insights and service offerings:LinkedIn , Facebook, Instagram  Don't forget to join our free Elevate Your People Community created for People and Culture Professionals in the Tech and NGO space looking to share ideas and tap into the human side of business. Fill out the application form and we'll send you a calendar invite to our next meeting.The Elevate Your People Experience: - Monthly 90-minute Meeting- Peer-to-Peer Learning and Mentorship- Open & Transparent Discussions- Exclusive Slack Group

“We can't be so much in the world that we have nothing to say, but we can't be so much outside the world that we have no one to say anything to,” on the Daily Grind, your weekly goal-driven podcast. This episode features Kelly Johnson and special guest Sean Campbell. Campbell is the co-founder and CEO of Cascade Insights. Cascade Insights helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services. They take a lot of pride in our specialization. S3 Episode 37: 02/08/2022 Featuring Kelly Johnson with Special Guest Sean Campbell Audio Credit Intro: Draw The Line Mastered by Connor Christian Follow Our Podcast: Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/ Twitter: @dailygrindpod https://www.twitter.com/dailygrindpod Podcast Website: http://www.kjfwi.org/the-daily-grind Shop Our Merch: https://kelly-johnson-foundation.square.site Follow Our Special Guest: Twitter: @cascadeinsights https://twitter.com/cascadeinsights Website: https://www.cascadeinsights.com/ --- Support this podcast: https://anchor.fm/dailygrindpod/support

It seems counterintuitive to many people: You must narrow your focus to Increase your chances of success as a professional services provider. The saying is true, "The riches are in the niches." My latest guest on the Go For Launch podcast is an expert on helping firms focus. Sean Campbell is founder and CEO of Cascade Insights. As a professional services firm owner for over 20 years, his work has spanned consulting engagements with the Fortune 50 to startups you've heard of; the sale of his first professional services company; and the growth of delivery, sales, marketing, and operational practices inside professional services firms. Sean has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical as well as business topics. Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm.

Sean Campbell of Cascade Insights discusses areas of opportunity in B2B marketing research on this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones.

Market research is all about having an unbiased view of your business problem. In this Expert Insight Interview, we welcome Sean Campbell, co-founder, and CEO of Cascade Insights, a market research firm for B2B companies.

Don't wait for your competitors to define what you don't do. Every software has its failings and limitations. Tell your customers what you don't do to establish trust. Matthew Sullivan's guest in this episode is Sean Campbell, the CEO and Founder of Cascade Insights. Sean shares with Matthew how powerful it is to tell people that these are the audiences in specific areas you don't serve. Not only will it make your visitors' lives easier, but it will also attract the right clients. Don't miss out on this episode!   

Listen to this podcast conversation Christian had with Sean Campbell on B2B Market Research: How to use market research in b2b to be laser focused on solving the relevant problems of their niche market. Understand how B2B Market Research can help you avoid blindfolds and capture true market opportunities. Who is Sean Campbell? Sean is the CEO of Cascade Insights and is based in Oregon City (USA). Sean Campbell's company Cascade Insight focuses on B2B Market Research. He's mentoring companies on how to build a marketing pipeline that won't break the bank and grow sustainable companies with consistent revenue streams. You can find out more about Cascade Insights here: https://cascadeinsights.com or connect with Sean Campbell via LinkedIn: https://www.linkedin.com/in/seancampbell/ Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey. A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how. 

Listen to this podcast conversation Christian had with Sean Campbell on B2B Market Research: How to use market research in b2b to be laser focused on solving the relevant problems of their niche market. Understand how B2B Market Research can help you avoid blindfolds and capture true market opportunities. Who is Sean Campbell? Sean is the CEO of Cascade Insights and is based in Oregon City (USA). Sean Campbell's company Cascade Insight focuses on B2B Market Research. He's mentoring companies on how to build a marketing pipeline that won't break the bank and grow sustainable companies with consistent revenue streams. You can find out more about Cascade Insights here: https://cascadeinsights.com or connect with Sean Campbell via LinkedIn: https://www.linkedin.com/in/seancampbell/ Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey. A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how. 

Sean Campbell has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences. He has also been the author of several books on technical as well as business topics. He has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups you've heard of, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm. Support the show (https://www.patreon.com/bePatron?u=44196766)

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today's Guest: Sean is the CEO and Founder of Cascade Insights, which empowers B2B technology companies with customized market research and […]

Sean has been training, mentoring, and educating all his life. An exceptionally well regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences.He has also been the author of several books on technical as well as business topics.Sean has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups you’ve heard of, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms.In short, Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm.Learn More: https://www.cascadeinsights.com/Influential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-sean-campbell-founder-of-cascade-insights

Sean has been training, mentoring, and educating all his life. An exceptionally well regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences.He has also been the author of several books on technical as well as business topics.Sean has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups you’ve heard of, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms.In short, Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm.Learn More: https://www.cascadeinsights.com/Influential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-sean-campbell-founder-of-cascade-insights

**Episode available for patrons on Patreon** Ad-free ✔️ Early Release ✔️   In this episode, we talk to Sean Campbell (Founder & CEO of Cascade Insights) about his company, his background, and more.  Be sure to check out Sean's company Cascade Insights. **More On Sean** Sean is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top-tier conferences around the world and has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years. His work has spanned consulting engagements with tech giants and startups you've heard of, the sale of his first company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. Sean specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging. Follow The Startup Life On Facebook, Instagram, Twitter, or LinkedIn Follow the StartupBlog or buy some gear from our website.  Subscribe to our Patreon to listen to ad-free episodes, exclusive content, and digital products that we are beginning to offer.    You can also donate to the show via CashApp: $TheStartupLifePod Follow us on Clubhouse to interact with the show when we create content there.  Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma     

This week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company.  What makes Professional services different, the social mistake, and the 'Age of narrow'.  Sean is the CEO of Cascade Insights where he mentors companies on how to seize opportunities in the B2B technology sector.

Welcome to Episode 118 of Building My Legacy.In this podcast we talk again with Sean Campbell, founder and CEO of Cascade Insights, who helps professional services firms improve their marketing efforts so they can continue to grow. Sean believes that, particularly in today’s economy, too many professional services firms are tempted to broaden what they do. He argues they should be doing the opposite: concentrate on what you do best and “grow in the lane that you’re in.”Sean has had success with his own company in spite of the challenges of the COVID pandemic. In fact, they’ve seen more leads this past year than ever before. He attributes that to effective Internet marketing. This is especially important today when most traditional marketing efforts — events, conferences, speaking engagements and even in-person sales meetings — are no longer available. Sean’s message is essential for professional services firms that aren’t devoting the time they should to marketing. And it’s also helpful for any business that is looking for innovative and cost-effective ways to generate leads.So if you want to know:– Why marketing is so hard for professional service firm leaders– How “pay-per-click” can be more effective than lots of content– Why your marketing efforts shouldn’t concentrate on social media– The important role your sales team can play in your marketing efforts– Why a healthy power balance is the key to successful collaboration About Sean CampbellSean Campbell is the founder and CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. He has been training, mentoring and educating all his life, and his professional services work includes consulting engagements with Fortune 50 companies as well as start-ups where he helps with these firms’ delivery, sales, marketing and operational practices. He is also a well-regarded conference speaker and author and has delivered talks for Fortune 50 companies and at top-tier conferences. His most recent book is the sixth edition of Going Beyond Google. He hosts the popular “B2B Revealed” podcast, now with more than 100 episodes on methodology, B2B tech and interviews with thought leaders. You can reach Sean at www.cascadeinsights.com and listen to his earlier Building My Legacy podcast here. About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-118-sean-campbell-on-the-age-of-narrow-and-other-marketing-tips-building-my-legacy-with-lois-sonstegard

March 17, 2021 Cascade Insights Founder Sean Campbell and Beating Burnout at Work Paula Davis

Welcome to Episode 118 of Building My Legacy.In this podcast we talk again with Sean Campbell, founder and CEO of Cascade Insights, who helps professional services firms improve their marketing efforts so they can continue to grow. Sean believes that, particularly in today’s economy, too many professional services firms are tempted to broaden what they do. He argues they should be doing the opposite: concentrate on what you do best and “grow in the lane that you’re in.”Sean has had success with his own company in spite of the challenges of the COVID pandemic. In fact, they’ve seen more leads this past year than ever before. He attributes that to effective Internet marketing. This is especially important today when most traditional marketing efforts — events, conferences, speaking engagements and even in-person sales meetings — are no longer available. Sean’s message is essential for professional services firms that aren’t devoting the time they should to marketing. And it’s also helpful for any business that is looking for innovative and cost-effective ways to generate leads.So if you want to know:– Why marketing is so hard for professional service firm leaders– How “pay-per-click” can be more effective than lots of content– Why your marketing efforts shouldn’t concentrate on social media– The important role your sales team can play in your marketing efforts– Why a healthy power balance is the key to successful collaboration About Sean CampbellSean Campbell is the founder and CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. He has been training, mentoring and educating all his life, and his professional services work includes consulting engagements with Fortune 50 companies as well as start-ups where he helps with these firms’ delivery, sales, marketing and operational practices. He is also a well-regarded conference speaker and author and has delivered talks for Fortune 50 companies and at top-tier conferences. His most recent book is the sixth edition of Going Beyond Google. He hosts the popular “B2B Revealed” podcast, now with more than 100 episodes on methodology, B2B tech and interviews with thought leaders. You can reach Sean at www.cascadeinsights.com and listen to his earlier Building My Legacy podcast here. About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-118-sean-campbell-on-the-age-of-narrow-and-other-marketing-tips-building-my-legacy-with-lois-sonstegard

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean establishes the company’s strategy, drives the company’s thought leadership efforts and maintains relationships with key clients. A popular speaker, Sean has discussed B2B competitive intelligence at over 250 events around the globe. He has lectured at MIT’s Sloan Management School, presented at worldwide Strategic Competitive Intelligence Professionals conferences and shared his knowledge at many other events. Sean has written three physical books and two ebooks, most recently the 6th edition of Going Beyond Google. He hosts the popular B2B Revealed podcast, now with more than 100 episodes on methodology, B2B tech, and interviews with thought leaders.

Season One Episode Three  Guest: Sean Campbell, CEO of Cascade Insights  ABOUT SEAN:  Sean has been mentoring and educating business professionals for over 20 years. Whether it's the Fortune 50, unique startups, business school students, or the team at Cascade, he has greatly enjoyed any opportunity to train, educate, or mentor.  You can learn more about Sean and reach out to him on LinkedIn here:  https://www.linkedin.com/in/seancampbell/  ABOUT CASCADE INSIGHTS  With custom market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector. Cascade works with everyone from enterprise tech stalwarts to up-and-comers in fields such as FinTech, MarTech, Health Tech, and more.  Learn more about Cascade Insights here:  https://www.cascadeinsights.com

Sean has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences. He is the author of several books on technical as well as business topics and has been a professional services firm owner for over 20 years. Sean’s professional services work has spanned consulting engagements with the Fortune 50 and startups you’ve heard of, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. Sean has written three physical books and two eBooks, most recently the 6th edition of Going Beyond Google. He hosts the popular B2B Revealed podcast, now with more than 100 episodes on methodology, B2B tech, and interviews with thought leaders. Join us to learn valuable tips and strategies on how to survive and thrive as a service firm owner or a leader.

If you sell professional services, you will no doubt be aware that marketing them is not the same as marketing products and services. There are unique challenges to professional services providers that need to be overcome before you're able to attract and cultivate potential clients. My guest today is Sean Campbell, who is extremely well qualified to help you overcome these and steer a successful path when it comes to marketing in the professional services industry. Sean has been a professional services firm owner for over 20 years, and today he's the Co-Founder & CEO of Cascade Insights, where he brings a wealth of knowledge around how to survive and thrive as a professional service firm owner or leader. On this episode: Why having super hero syndrome is a hindrance to growth Why competition is a good thing Are you confusing WHAT you do with WHY you're being hired? The dangers of “keeping your aperture open” The little known thing about referrals How to have a “client creation” meeting with your team How to create a marketing function for professional services that will acquire clients predictably and profitably And much more! Resources Mentioned On This Episode Visit CascadeInsights.com Connect with Sean On LinkedIn Get My Free 10 Part Training On Strategic Alliances Get My Free Book! Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners) Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them. I'm literally giving away the exact strategy my clients pay thousands to implement with them! Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in! Get Your Copy On The Client Catching Podcast Listener Gift Page Happy Fishing!

Welcome to Episode 99 of Building My Legacy.In this podcast we talk with Sean Campbell, founder and CEO of Cascade Insights, who has been a professional services firm owner for more than 20 years. He talks with us about what it takes for professional service firms to survive, grow, stay competitive and ultimately become “sellable.” Sean, who broke away from full-time employment as a teacher, has a number of insights into becoming an independent contractor and then making that all-important decision to add employees and take the steps to grow the business. From our discussion you’ll get valuable insights into what employees really want from their employer — and it’s not a bigger benefit package or great coffee. You’ll also learn about the unique apprenticeship approach Sean takes with new employees and the importance for business owners to have patience. Even if you don’t run a professional services firm, you’re sure to find this information extremely helpful in today’s challenging economy and as you build your legacy. So if you want to know:– About the “age of narrow” and the importance of deciding which market you want to serve– Why consulting needs to be about context — understanding your client’s business– How saying “no” to your biggest client could be the smartest thing you can do– Why the most important thing you can do for your employees is to help them achieve their career goals– Why onboarding and training programs aren’t as successful as an apprenticeship program for new employees About Sean CampbellSean Campbell is the founder and CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. He has been training, mentoring and educating all his life, and his professional services work includes consulting engagements with Fortune 50 companies as well as start-ups where he helps with these firms’ delivery, sales, marketing and operational practices. He is also a well-regarded conference speaker and author and has delivered talks for Fortune 50 companies and at top-tier conferences. His most recent book is the sixth edition of Going Beyond Google. He hosts the popular “B2B Revealed” podcast, now with more than 100 episodes on methodology, B2B tech and interviews with thought leaders. About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-99-sean-campbell-on-how-professional-services-firms-can-grow-building-my-legacy-with-lois-sonstegard

Welcome to Episode 99 of Building My Legacy.In this podcast we talk with Sean Campbell, founder and CEO of Cascade Insights, who has been a professional services firm owner for more than 20 years. He talks with us about what it takes for professional service firms to survive, grow, stay competitive and ultimately become “sellable.” Sean, who broke away from full-time employment as a teacher, has a number of insights into becoming an independent contractor and then making that all-important decision to add employees and take the steps to grow the business. From our discussion you’ll get valuable insights into what employees really want from their employer — and it’s not a bigger benefit package or great coffee. You’ll also learn about the unique apprenticeship approach Sean takes with new employees and the importance for business owners to have patience. Even if you don’t run a professional services firm, you’re sure to find this information extremely helpful in today’s challenging economy and as you build your legacy. So if you want to know:– About the “age of narrow” and the importance of deciding which market you want to serve– Why consulting needs to be about context — understanding your client’s business– How saying “no” to your biggest client could be the smartest thing you can do– Why the most important thing you can do for your employees is to help them achieve their career goals– Why onboarding and training programs aren’t as successful as an apprenticeship program for new employees About Sean CampbellSean Campbell is the founder and CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. He has been training, mentoring and educating all his life, and his professional services work includes consulting engagements with Fortune 50 companies as well as start-ups where he helps with these firms’ delivery, sales, marketing and operational practices. He is also a well-regarded conference speaker and author and has delivered talks for Fortune 50 companies and at top-tier conferences. His most recent book is the sixth edition of Going Beyond Google. He hosts the popular “B2B Revealed” podcast, now with more than 100 episodes on methodology, B2B tech and interviews with thought leaders. About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-99-sean-campbell-on-how-professional-services-firms-can-grow-building-my-legacy-with-lois-sonstegard

On this show, we talked about marketing in today’s world, the danger of being a jack of all trades, and how to build trust by saying “no” with Sean Campbell, Founder and CEO of Cascade Insights, author, speaker, advisor and podcast host.  Listen to learn the importance and value of being upfront about what you don’t do well!  For the Difference Making Tip, scan ahead to 17:47! You can learn more about Sean at CascadeInsight.com, Facebook, Twitter and LinkedIn. We’re honored to have been named one of the top podcasts from investing! We’re on YouTube, check us out! George is honored to be included on Investopedia's list of the Top 100 Financial Advisors for 2019! Have George speak to your organization. You can learn more about the show at GeorgeGrombacher.com, Twitter, LinkedIn, Instagram and Facebook or contact George at Contact@GeorgeGrombacher.com.

Sean Campbell and Scott Swigart are the co-owners of the Oregon-based company, Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry- focused marketing and consulting. Their first business, founded in 1999, was a technical consultancy whose clients included some of the largest companies in the software and hardware fields. While building 3 Leaf, Sean and Scott also wrote three books on best practices in the technology industry, two of which were published by Microsoft Press and one by Intel. After growing and developing the company over six years, Sean and Scott sold it and founded Cascade Insights. Cascade Insights, founded in 2006, focuses on providing competitive intelligence, qualitative market research, and strategic marketing services to clients in the hardware and software industries so that they can more effectively assess, compete with and beat the competition. Most recently, they have written Going Beyond Google: Gathering Internet Intelligence. They are interviewed here by QRCA VIEWS Podcast Editor, David Van Nuys, PhD, .

Marketing and sales may intersect more than you previously thought. In fact, there are good reasons why sales should have some involvement in designing marketing for a product or service – after all, it’s the sales team that ultimately has to convince their prospects to buy, so it makes sense for sales to have some input into the marketing process.  Today’s guest is Sean Campbell, CEO of Cascade Insights, a B2B market research firm. Sean is also the host of his own podcast, called B2B Revealed. In today’s episode, Sean brings his perspective from the marketing side of things to talk about what’s going on in sales. Listen to what Sean has to say about some sales terms that you may not have heard yet, how saying “no” can actually help you sell, and why the sales team should be involved in the marketing process. Episode Highlights: What Sean’s research firm does and how he got into it New sales and marketing terminology Why it’s important for companies to define boundaries How saying “no” can help you sell Why sales needs to be involved in marketing The importance of choosing the right people for a sales research study How the GDPR is affecting email lists The reason why salespeople should send more tailored messages in narrower channels Why you need to have a waterfall How to stack good habits Resources Sean Campbell Cascade Insights Email Sean at sean@cascadeinsights.com

Caleb Breakey explains why not everyone should write a book. Topics covered include: How you can build your business with a book. Why Writing A Book Is So Hard. Why So Many Business Books are Boring. The B2B Revealed Podcast is brought to you by Cascade Insights, a market research firm specializing in B2B technology. Need more B2B expertise in your life? There are many ways to follow us.

Samantha Stone weighs in on the impact of narcissism. Topics covered include: Why B2B Marketing Has A Vanity Problem. What Lessons We Can Learn From Samantha's Book: Unleash Possible: A Marketing Playbook That Drives B2B Sales. How You Can Find Out How Long Buyers Linger in the Sales Funnel. How to Focus on the Metrics that Matter. The B2B Revealed Podcast is brought to you by Cascade Insights, a market research firm specializing in B2B technology. Need more B2B brilliance? There are many ways to follow us.

More and more organizations are implementing virtual selling as they reevaluate their travel budgets, cost of sales and changing desires of buyers. Sean Campbell, CEO of Cascade Insights, a B2B market research firm specifically focused on technology companies, sat down with us to discuss what virtual selling is and why it's becoming increasingly common in sales.

More and more organizations are implementing virtual selling as they reevaluate their travel budgets, cost of sales and changing desires of buyers. Sean Campbell, CEO of Cascade Insights, a B2B market research firm specifically focused on technology companies, sat down with us to discuss what virtual selling is and why it's becoming increasingly common in sales.

Today, on the Early-Stage Founder Show, I'm talking with , the CEO and Founder of the B2B market research firm and host of the . Sean has more than 20 years experience working in the B2B tech sector and after exiting a previous business, he launched Cascade Insights in 2006 and it has been growing ever since. For many of my listeners, one of their biggest challenges is growing their business beyond themselves and their founding team. Not only is it hard to know when and how to hire, but you also need to have the right pieces in place to manage and direct those hires. This is an extremely difficult task, especially for a first-time founder, and it is absolutely crucial to get this right if you ever want to grow. Luckily, Sean is here to draw on his decades of personal experience as well as the experience of working with hundreds of businesses to talk about how to go from 1 employee to 10. If you're looking for practical advice about hiring, managing, and leading, then this is the episode for you.

In this episode, I talk to Sean Campbell; the co-founder of Cascade Insights in the B2B market that specialises in technology market research.

Recruiting participants for B2B Technology Solutions Market Research Sean Campbell and Scott Swigart of Cascade Insights discuss qualitative, in-depth research: Human Intelligence - interviewing 100 people for expert opinions All research requires some type of sampling; people who can articulate and have experience with the subject matter, and provide a clear level of perspective  

Sean Campbell and Scott Swigart of Cascade Insights analyze market intelligence and competitive intelligence via the ERRC Grid from the book, The Blue Ocean Strategy. ERRC Grid: What are the things that this industry might Eliminate, Raise, Reduce, or Create in order to unlock a new "blue ocean"? This is a meaningful framework to essentially put an industry or a set of competitors through to determine what might become if?   

  Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book "Go Beyond Google" which is a manual of Internet research techniques.  We also discuss the dynamics of disruptive innovation in technology.  

The competition for clients is fierce—even more so these days as a growing number of firms vie for fewer budget dollars. You need to differentiate yourself and give prospects a reason to choose you. How can you do that? With competitive analysis, say Sean Campbell and Scott Swigart, principals at Cascade Insights.

In this episode, Phillip Lanos and Jason Miller are joined by Sean Campbell, Founder, and CEO of Cascade Insights. Sean Campbell has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups you've heard of, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. Tune in to learn more!For more go to: https://www.strategicadvisorboard.comConnect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardJason Miller: www.linkedin.com/in/jasontmiller-sabPhillip Lanos: www.linkedin.com/in/philliplanosSean CampbellLinkedIn:  https://www.linkedin.com/in/seancampbell/Website: https://www.cascadeinsights.com/