The Revolutionary CEO

Join me as I open up about the struggles and triumphs, the personal growth, and the invaluable support system that has helped me reach my 4 year milestone as a business owner. Whether you're a seasoned business owner or just starting, there's something here for everyone—practical advice, heartfelt stories, and a peek into what's next for my business.

It's crucial to recognize that as our businesses evolve, our marketing content and approach also need to adapt. In this episode I talk about how to not be held back by old strategies that no longer resonate with your current audience. I'm also sharing my approach to having a fresh, intentional approach to my content and messaging.

In this episode of the Revolutionary CEO podcast, we're diving into a topic that's likely been on your mind – our obsession with algorithms and the impact it's had on our content creation. If you've felt like the fun has been drained out of creating content and your sales conversions are suffering, you're not alone. […]

I'm embarrassed to share five significant ways I inadvertently left money on the table in my business after completing a recent audit. If you've ever found yourself frustrated with the revenue of your business despite putting in consistent efforts, then this episode will not only humble you, but also inspire you to audit your own […]

Almost 4 full years into business and kicking off 2024 sharing this episode, I dive into the 7 crucial lessons that 2023 taught me about entrepreneurship. I discovered how to navigate unpredictability, embrace flexibility, and prioritize satisfaction and alignment within my business. I know 2023 was tough for many small businesses, but I believe it's […]

Get ready for an eye-opening episode that will revolutionize the way you view and approach your business. In this episode I am diving deep into the concept of the 4 seasons of business. Just like nature, our businesses go through different cycles and seasons, and understanding how to navigate them is key to success. So […]

Ever felt bogged down by marketing strategies that seem rigid, complex, and out of touch with your business and even your own unique rhythms and cycles? You're not alone. Many entrepreneurs find themselves ensnared in methodologies and “best practices” that don't align with their business's evolving needs, leading to frustration and stagnation. It's time to […]

In the thrilling world of high ticket entrepreneurship, we often find ourselves outgrowing the strategies that once lit our path. But as we evolve, our businesses blossom and the demand for a more refined approach escalates. What if I told you there's a way to nurture this evolution and transition gracefully into this new phase […]

I draw from my personal experiences, shedding light on the many battles that working moms face daily. Whether you're an entrepreneur building from scratch or a mom climbing the corporate ladder, there are universal truths we all grapple with. We'll uncover the societal pressures, dive deep into our personal struggles, and talk about solutions that are more than just words on paper.

It's a stage in every entrepreneur's journey that we can all relate to – that moment when you no longer want to work with early stage entrepreneurs. We've all been there, right? The phase where we're trying to convince people that they have a problem and need our solution. But guess what? It's perfectly okay […]

Today, we're diving deep into an essential topic that I know many of you can relate to: restructuring your business without going broke. Now, as entrepreneurs, we're constantly evolving, and our businesses should too. But here's the thing, some of you might be different CEOs now, but your businesses are still running on old energy […]

Today's episode is all about my experience with hiring a team for my business. Hiring a team is often touted as the key to scaling and freeing up time to work on the business instead of in it. However, I have to be honest with you – it turned out to be a bit of […]

I'm here to spill all the tea about my journey of returning to the corporate world after being a full-time entrepreneur for three years. Buckle up, as I take you through the highs and lows of this wild ride, how I managed my schedule, and the important lessons I learned along the way. If you've […]

It's been a minute, and I can't wait to spill all the tea on what's been happening since we last hung out back in 2021. Trust me, it's been a wild ride full of highs, lows, and invaluable lessons. Now, I know you've been hustling hard in your business, trying to find that perfect balance […]

When I first created Revolutionary Brand, I didn't realize that people really need a lot of support and help when it comes to just marketing themselves, their expertise, or how to help leads make buying decisions with them. It was originally created for people who were trying to consistently sell their high-ticket offers but needed […]

When I first created Revolutionary Brand, I didn't realize that people really need a lot of support and help when it comes to just marketing themselves, their expertise, or how to help leads make buying decisions with them. It was originally created for people who were trying to consistently sell their high-ticket offers but needed […]

When I first created Revolutionary Brand, I didn't realize that people really need a lot of support and help when it comes to just marketing themselves, their expertise, or how to help leads make buying decisions with them. It was originally created for people who were trying to consistently sell their high-ticket offers but needed […]

When I first created Revolutionary Brand, I didn't realize that people really need a lot of support and help when it comes to just marketing themselves, their expertise, or how to help leads make buying decisions with them. It was originally created for people who were trying to consistently sell their high-ticket offers but needed […]

If you've been here a while, you might have remembered that I hired my mom 7-months ago. Even though this update is long overdue, it's finally here. Today, I'm joined by mom as we chat about the ups and downs of working together.   My mom and I share our thoughts on working together, what […]

You already know by now that I'm a huge proponent of using videos as part of your marketing. When it comes to Instagram, you have 4 different Instagram video types and in today's episode, I'm sharing why you should be using all 4 of them. I'll also explain the 5 essential parts of an excellent […]

Navigating the different seasons in life can be tricky as a business owner, especially if you're a service provider. I'm not talking about seasonal changes in the weather, I'm talking about the events of life that we experience as human beings.   In today's episode, I'm discussing the ways in which you can prepare your […]

I've been thinking a lot about the online business industry – specifically when it comes to high-ticket marketing and reaching multi 6 and 7 figure goals. In the traditional entrepreneurship space, it is a given that reaching those financial goals require a lot of hard work and perseverance. But in the online entrepreneurship space, many […]

Launching your offers is an overwhelming process that involves a lot of terminology and lingo. It's difficult enough to plan and prep all the moving pieces of a launch, so to help you make this process a little easier, I'm explaining these terms and what you need to know when it comes to launching.   […]

It has officially been a full year since I've been a full-time entrepreneur. I first started my business in the summer of 2019 while I was still at my full-time corporate job. For many months, I juggled both my 9-5 and the freelance clients I was undercharging. To give you an idea, I made $6000 […]

One of the biggest things about building trust and marketing your high-ticket offers with ease is building a connection through video. This is why I focus on and teach about the importance of showing up confidently on video. But one of the most common reasons why people hold back on filming and publishing video content […]

“You need to deliver value.” That's a piece of advice that you'll hear a lot in the online entrepreneurship space. If you're using social media, podcasting, emails, or a blog to market your high-ticket services, you know that delivering value is crucial. But why is it that you're constantly hearing about $50,000 days when you're […]

Here's a little secret: most service providers and coaches have admitted to me that they've been posting content with no real strategy. They do this because they believe that having any sort of Instagram presence is better than having none at all. I get it. But they also told me that their nine to five […]

I don't know who needs to hear this but you should stop offering free or discounted beta rounds for your offer. Despite what anyone might have told you, just because an offer that you've created is brand new for your business as an entrepreneur does not mean that you have to offer it for free, […]

If you follow me on Instagram, you know I've been talking a lot about positioning. Two weeks ago, I shared an episode all about positioning your brand for profitability in episode 19. Today, I want to dive into the nitty-gritty of the top 3 successful positioning strategies for marketing your high-ticket offers.    I'm discussing […]

You might feel like everything can be DIY-ed with Google and YouTube within your grasp. But one thing you really do not want to leave up to chance (and DIY entirely on your own) is getting your legal grounds covered.   Today, I'm chatting with Michelle Murphy, owner of Wilson Murphy Law and the CEO […]

I frequently get asked questions like “how are you balancing your life as a mom and a CEO? How do you get everything done?” My answer? I'm not really aiming for balance as a CEO and a mom. It might not be the answer you're looking for, but it's a realistic look into motherhood and […]

As a new service provider and entrepreneur, it can be tempting to price your services lower just so you can make it easier for clients to work with you. I made the same mistake early on in my business by charging $150 for logos and $400 for entire websites. However, I didn't realize that I […]

Every marketer you come across talks about the infamous High Ticket Buyer's Journey. But what does that mean and what does that look like for you? In today's episode, we have a crucial conversation all about marketing and selling your high ticket offer.   I take you through a closer look at what the high […]

People tie their worth and their success to meaningless metrics on Instagram. This is an unhealthy approach to a platform that provides great business opportunities. If you're a female entrepreneur who is selling high-ticket services, you cannot and should not approach Instagram with the mindset that's fixated on vanity metrics such as likes and number […]

There isn't a shortage of distractions for online entrepreneurs these days and I'm not talking about your latest Netflix binge that's keeping you from getting work done. What I'm addressing is more subtle. I'm talking about distractions such as the wins we see from other online entrepreneurs and the endless supply of tips and tricks […]

I often feel like nobody in the online entrepreneurship space talks about the real AF highs and lows of the journey. Sometimes we catch glimpses of huge wins, and very rarely do we ever see the downside of online entrepreneurship.   In today's episode, I have a candid chat about the real AF highs and […]

There are many misconceptions when it comes to running Facebook ads to sell your high-ticket offers. One of the most common being ditching organic marketing all together. Instead of trying to decide between what's fact and fiction, I've invited Dania Cummings on today's episode to discuss how Facebook ads can enhance your organic marketing efforts. […]

Many service providers default to low-ticket offers after facing rejections on their premium prices. They also might not even offer a high-ticket offer because they're fearful that no one will sign on.   Today's episode is going to be a tough but important one to hear if you happen to find yourself in this category. […]

You want to be known as a great service provider who delivers excellent work and customer service. What you don't want to be known for, as a service provider, is being affordable. I first realized this when I was severely undercharging for my services. Although I was getting referrals left and right, I was getting […]

Unpopular opinion: your educational content doesn't set you up as an in-demand expert. We all love a good carousel post that explains the ABCs of how to do something. These types of posts generally gain more engagement. But you're forgetting that if you sell high-ticket or premium offers, these types of posts aren't doing much […]

If you want to sell high-ticket services, you need to show your face. In this digital age, the best (and easiest) way to show up for any potential customer is to do so through video. This is why I've invited YouTube conversions coach, Jamar Diggs to the Revolutionary CEO podcast.   In today's episode, Jamar […]

There are many differences between growing a service-based business versus a product-based business. If you're an entrepreneur who runs a product business, or maybe you're interested in dabbling in e-commerce in the future, this episode is for you. My guest today is none other than Kerrie Fitzgerald. Kerrie is a subscription box and e-commerce marketing […]

Like so many of you, I was once faced with the very difficult decision of quitting my full-time job. Throughout the process, I was riddled with questions and fears. Knowing when to quit your full-time job to pursue working on your own business is a choice that's never comfortable or easy, no matter what age […]

Are you owning and running your business with a mindset of an employee? This might just be the biggest thing I see that is holding online entrepreneurs back from hitting their income goals. I say this with personal experience since this mindset was something that held me back early on in my business.    In […]

Raise your hand if you're trying to leverage Instagram to sell your high-ticket and premium offers. Now raise your hand if you find Instagram to be stressful and overwhelming. In today's episode, I want to have a raw, honest conversation about how I was able to leverage Instagram when I stopped trying to impress people. […]

I first came across Madison Tinder when I decided that a business coach was exactly what I needed to grow my business back in 2020. Madison is a business and marketing strategist who focuses on helping online business owners scale their business with visibility tactics, unique product suites, and launch strategies. She also happens to […]

2019 was the year I accepted logo clients for $150 and website clients for $450. It was also the year that I was a logo designer, graphics designer, website designer, social media manager, and social media ads manager (I was doing all the things). It was very easy to get clients at those price points […]

Many entrepreneurs say “you don't need a website to make thousands of dollars.” Although that is true, the one thing you cannot sell without is solid branding. Despite what you might think, there is a distinction between brand identity elements such as a logo or a website, and the action that you're taking to shape […]

Switching to a premium business model really transformed my business over the last year. Not only did it help me achieve my first financial goal of hitting 5k months, but it also helped me attract higher-quality clients. In today's episode, I'm sharing my journey on how I got my business to where it is today. […]

I have survived two failed high ticket launches of the same offer in 2020. The first time, I launched without a coach and a smaller social media following. The second, I launched with the guidance of a coach and a larger following. Needless to say, neither launch worked. In today's episode, I share my story, […]

Welcome to The Revolutionary CEO podcast hosted by Latesha Lynch! This show was created to inspire female service based entrepreneurs and coaches to build and leverage their brand authority to confidently sell their services and programs at a premium price point to create a lasting legacy and generate independent wealth. Tune in every Wednesday for […]