Podcasts about mayur gupta

Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark. In Today's Episode We Discuss: 03:25 Biggest Growth Lessons from Spotify 08:21 Role of Marketing in Product-Led Companies 13:35 How to Build a Growth Engine 20:40 Organic vs. Paid Growth Strategies 27:36 The Branding Dilemma: Performance vs. Brand Marketing 28:37 Creating Demand: The Role of Upper Funnel Marketing 29:35 Balancing Investment: Immediate vs Long Term Bets 30:03 Channel Saturation and Experimentation 31:42 Growth Strategies and Performance Metrics 34:54 Growth: Big Swings or Moving % Points 40:04 Successful Growth Experiments and Tactics 44:56 Quick Fire Questions and Final Thoughts  

Ep. 304 How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth? Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative innovations, the debate between using SaaS platforms vs. custom solutions, and the operational best practices companies can adopt for effective AI usage in their growth efforts. Mentions Mayur Gupta https://www.linkedin.com/in/mayurgupta77/ Kraken https://www.kraken.com/ DeepSeek https://www.deepseek.com/ Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

This episode touches on crypto marketing with Kraken's CMO Mayur Gupta who shares how technical expertise, brand values and customer trust can drive digital finance innovation.Mayur Gupta, Chief Marketing and Growth Officer at Kraken, brings unique insight as a former developer turned marketing executive at one of crypto's longest-standing exchanges. In this episode, Mayur discusses the evolution of marketing in tech companies, the false dichotomy between brand and performance marketing and his vision for crypto adoption globally. Links mentioned from the podcast: The DeepSeek-R1 Effect and Web3-AIMayur's TwitterWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3From our sponsor: In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode touches on crypto marketing with Kraken's CMO Mayur Gupta who shares how technical expertise, brand values and customer trust can drive digital finance innovation.Mayur Gupta, Chief Marketing and Growth Officer at Kraken, brings unique insight as a former developer turned marketing executive at one of crypto's longest-standing exchanges. In this episode, Mayur discusses the evolution of marketing in tech companies, the false dichotomy between brand and performance marketing and his vision for crypto adoption globally. Links mentioned from the podcast: The DeepSeek-R1 Effect and Web3-AIMayur's TwitterWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3From our sponsor: In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I wanted to bring back a conversation I shared a while back with the first What's Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades, and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board of Directors of Adtalem (NYSE:ATGE) and D'Addario (private), guiding the C-Suite in their digital transformation.    THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time.    TODAY'S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It's important and indispensable to use everything at your disposal: math, science, and research. But ultimately, it's all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand.     WHAT I LOVE MOST… Mayur's transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer wants from us.    Running time: 36:07    Subscribe on iTunes     Find Tiffani Online: Facebook  LinkedIn  X    Find Mayur Online: LinkedIn   

Malware is a non-technical look at the tech news of the week. This week, Deana and Natasha breakdown four stories happening in the news:  Grok-2 MetaMask Mastercard - Press Release SSN Hack Waymo cars honking Then they are joined by Mayur Gupta, CMO at Kraken to talk through the current state of crypto marketing.  Subscribe to the Boys Club newsletter here!  Boys Club is proudly supported by Kraken. Kraken is a crypto exchange for everyone. 

Mayur Gupta grew up in India, got his degree in computer science, and started his career as an engineer in 2000 at HCL Technologies. Since then, Mayur has had quite a diverse and impressive career path. He has held key marketing leadership roles at SapientNitro, Kimberly Clark, Healthgrades, Spotify, Freshly, and most recently, Gannett, part of the USA Today Network. Throughout the years, Mayur has also developed a role as an investor and board director for various organizations. Today, his role as a marketer and his role as an investor play into each other and make him better at both. Mayur started getting into crypto in 2016, and in 2022, he was brought on as the Chief Marketing Officer at Kraken. In this episode, Alan and Mayur discuss his career path, his investor activity, his board directorship, and the throughlines he has seen having worked across different verticals and scales. They also talk about what marketing crypto looks like, what he is trying to achieve, and how he measures effectiveness. Alan asks how the trial of Sam Bankman-Fried and the downfall of FTX have impacted the crypto market and the role Mayur's marketing team plays in educating the next wave of adopters with a focus on substance and real-world use cases. Kraken is a crypto exchange that has been in business for over 12 years, making it one of the longest-standing and largest exchanges in the world. In the first few years, they focused on their first consumer segment, professional traders. About 4 years ago, they diversified into their second and third consumer segments: retail consumers and institutional clients. Recently, their focus has been on continually diversifying with new ventures like NFTs while staying focused on the broader mission: driving and accelerating the adoption of crypto to bring financial inclusion and freedom to the world. The first 10 years of Kraken's growth were based on word of mouth, signaling a great market fit. Mayur tells us Kraken's next phase is going to be driven by branding and performance, with 2024 being all about scale and getting on the Formula 1 race track. In this episode, you'll learn:Why and how is Kraken shifting its marketing strategy and segment focus?The role of marketing for crypto in the wake of FTX and SBFThe importance of increasing your velocity of decision-makingUnderstanding that brand is performance and performance is brand Key Highlights: [02:10] Marketing through the lens of an investor and board director[05:00] Mayur's path to Kraken[09:25] What is Kraken, and who do they serve?[11:25] Growth Marketing for Kraken[12:50] Marketing across different verticals and scales[15:35] Livestages and business models impacting marketing[19:25] Where is Kraken with their marketing strategy today?[21:45] Marketing to the entire world[23:55] Measurement, attributions, and making the case for marketing[28:15] Making decisions with 70% information and 30% belief[29:10] The FTX and SBF impact on the category[33:50] Buddhism is the backbone of Mayur's life.[36:40] Advice to his younger self[38:40] The need to prove marketing's relevance[40:10] AI, measurement, and the crossover between marketing and brand[41:55] The biggest challenges facing marketers today Looking for more?Visit our website for links to the resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Full transcript Mayur Gupta attributes everything he understands about marketing to his background as an engineer, the safest career path for a young person in India. He pivoted twice: First to Sapient's ad tech product BridgeTrack, and then to his first proper role in marketing, joining Kimberly-Clark in 2012. Today, Mayur is the CMO of the Kraken Digital Asset Exchange, which he describes as a crypto brand with a soul. "Fundamentally, the way I look at it is the next stage of growth and adoption for crypto will come when the technology underneath crypto becomes hidden and the value becomes more visible," he says. On this episode of Building Better CMOs, Mayur and MMA Global CEO Greg Stuart talk about crypto non-believers, the four eras of marketing, aligning the C-Suite to marketing objectives, building transparency and accountability, and more. Plus: The book that changed Greg's life, and two leadership lessons from Mayur that will make any organization stronger. Follow or subscribe to Building Better CMOs Leave a 5-star rating on Apple Podcasts Links: Mayur's LinkedIn Greg's LinkedIn Greg's Twitter The viral Kitboga video Kraken helped create This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of Data Unlocked, Jason sits down for a second time with Mayur Gupta, the CMO of Kraken.Mayur is an engineer who evolved into a marketer with several pivots through his career. He spent the first half of his career in tech and product management, but today, his focus has shifted to marketing. Mayur has worked with some of the biggest companies in the world, such as Spotify, IBM, Freshly, and now Kraken.Kraken is a digital asset exchange whose mission is to accelerate the adoption of cryptocurrency. They help their customers buy, sell, and trade digital currency in simple and effective ways.In this episode, Mayur and Jason discuss the challenges with crypto and marketing, his role as a CMO of a fast-growing crypto business, financial education, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Mayur (00:23)Learning about Kraken (02:28)Building the Kraken brand (05:13)The problems and opportunities of crypto today (09:51)Let's talk about personalization and data (12:33)Discussing the blockchain (17:30)One last question (24:54)Additional Resources:Get in contact with Mayur here.Learn more about Kraken here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

What elements transform a startup into a successful legacy brand?  According to Marvin Chow, VP of Global Marketing at Google, and Mayur Gupta, CMO at Kraken, it's about credibility, collaboration, and creativity. Leaders who demonstrate these values have the framework for turnkey success. But integral leaders like Marvin and Mayur, who have experienced their share of startup success stories, take pride that their knowledge and company missions have the potential to bring freedom, equity, and accessibility to all. In this episode, they talk about their journey of revolutionary innovation, how they have masterfully blended the worlds of product, engineering, and advertising, and the exciting challenge of digging out user needs behind cutting-edge technology. Every episode is recorded from MTM's Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every week and is brought to you in partnership with The Wall Street Journal.   Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

Key Things Discussed Mayur's personal evolution from engineer to marketing and growth strategist. What it looks like to marshal a major shift in alignment within a traditional news organization whose first priority is to remain a trusted source. How Mayur was tasked with expanding Gannett's platform and reach through a customer-obsessed focus on experience, engagement and retention. The various teams – or “pods” – that worked cross-functionally to execute on a broad range of OKRs while never losing sight of the organization's foundational “North Stars.” The critical role that marketing has to play in aligning teams that are laser-focused on building a brand that is not only beloved but positioned for increased market share and growth.  NOTE: This episode was recorded when Mayur was the Chief Marketing and Strategy Officer at Gannett. He has since moved on to Kraken Digital Asset Exchange as their Chief Marketing Officer.Show Notes [00:03:57] Mayur starts the conversation with a little about his career evolution from engineering to marketing to working with one of the largest legacy media companies in the U.S. [00:07:44] Understanding marketing as a potential center of and agent for growth – a shift of paradigm from its relatively static function in the 20th century into what became a “rather soulless” pursuit tailored to digital platforms and adtech data. [00:09:39] Covid refocused businesses on the importance of honoring customer engagement and “the why” because, far beyond data, loyalty maps to shared narratives and authentic connection.   [00:11:40] Mayur reflects on integrating technology into legacy companies and the most common underlying challenge across all verticals: The challenge to adapt to a rapidly evolving marketplace in which the nimble and responsive cultures will dominate. [00:14:32] Getting granular about Mayur's experience at Gannett, a traditional media conglomerate trying to transition on two fronts:  Evolving from the legacy print orientation that has been central to newspapers for hundreds of years to a natively digital business. Shifting from an advertising-led business model focused on eyeballs and impressions to a subscriber-led focus on customer experience and the core value of content (which can include gaming and other forms of engagement). [00:17:13] Piggybacking on Mayur's observations, Jenny echoes the belief that creating an ethos of safety amidst chaos and calm amidst a frenetic, even manic, pace will be a huge differentiator for enterprises moving ahead. [00:17:43] Focusing in on the content subscription model and what it looks like for legacy media companies like Gannett that are making the transition. [00:20:08] Mayur unpacks the various facets of Gannett that underlie its core mission, which is to be a gatekeeper and trusted source of news and information. [00:20:25] Beyond journalism and news, Gannett's mandate is evolving to invest in sports, educational products, contextual tools [00:22:24] How a subscription-based model fosters a “customer-obsessed” culture dedicated to creating incremental value that keeps readers/viewers coming back. [00:23:33] Personalization has a powerful role to play in helping to tailor data to specific audience members – to “become the Netflix of non-fiction,” as Mayur puts it. [00:26:13] Mayur weighs in on the metaverse and the role education has to play in this rapidly developing ecosystem. [00:28:13] About the concept of “pods" recently deployed at Gannett, creating cross-functional units that are self-sustaining and autonomous with very clearly defined OKRs and core leaders to keep teams on track. [00:28:47] Gannett “pods” are constantly mapping to five “North Star” priorities, including strategies for supporting operations agility and decision-making processes. [00:30:55] More about the strategy ops role that Mayur is implementing to orchestrate all the moving parts and shape the chaos. It's a work in progress with evolving OKRs and assessments along the way. [00:33:24] Gannett's Shift Out of a Legacy Mindset: Mayur explains the current transition from laying a foundation for change in 2021 to adopting a lean mentality in 2022 that emphasizes autonomy over bureaucracy, nimbleness and velocity. [00:33:55] The role of communications across the enterprise in accelerating and bringing the marketplace into the organization in a vivid, agile way. [00:34:51] Breaking down the CMO role, which Mayur believes should explicitly focus on advocating for customers and tracking market developments to grow business and user value. He regards the role as a flywheel with three key components: Growing the brand. Growing the user base. Growing user value. [00:36:47] About user retention and the constant cultivation required to manage fickle audiences and maintain loyalty in a world where customers have infinite choice. [00:39:31] To secure enduring relationships, brands must find ways to communicate to customers the emotional, value and data moats that represent incremental investments that make it hard to jump ship. Think Netflix and LinkedIn. [00:42:30] Serendipity and irrationality impact a platform's success, but growing a beloved brand identity is the most critical factor for scaling velocity and longevity. Project managers need to be working synergistically with marketing and vice versa to ensure that the company ethos is evident and connects with users.  [00:46:03] Mayur takes a deeper dive into the concept of brand outcome and the elements that must be orchestrated in order to create a cross-functional network of commitment to the ultimate: Amazing customer experience. [00:48:38] Critical components on which Mayur relies to assess and ladder up KPIs: A clear hierarchy for OKRs understood across the enterprise. An operating scorecard to track and understand variables such as product, data and brand performance. [00:50:33] A Quick Fire Question for Mayur Gupta:What's your dream with a deadline? To remain continually challenged while also enjoying the ride and observing gratitude – a human revolution towards what in the Buddhist practice is known as a state of absolute happiness. When you've reached that place? Things like OKRs and KPIs fall into the right proportion. About Our Guest:Mayur Gupta is an engineer who evolved into a marketer with several pivots through his career. He spent the first half of his career in tech and product management, building adtech products before gradually shifting towards growth, performance, data science, brand, creative and storytelling - the core tenets of modern marketing. Currently the CMO at Kraken Digital Asset Exchange. Prior to that, he led the transformation of Gannett - USA Today Network from the largest news media company to a growing content subscription platform that is obsessed with user value and subscriber growth. Leads a team of growth strategists, brand and performance marketers, data scientists and product managers to drive growth both for it's D2C content business and B2B SaaS platform for local businesses. Responsible for actualizing Gannett's mission to build trusted local communities where people and businesses thrive.Follow Our Guest: LinkedInFollow Dreams With Deadlines: Host | Company Website | Blog | Instagram | Twitter

Admitting to feeling lost after finishing school, Mayur completed a degree in Computer Science to satisfy the wishes of his mother. This opened a door to join SapientNitro (now Publicis Sapient) where Mayur distinguished himself and earned the opportunity to lead an AdTech product team. Without any previous experience, he was suddenly a marketer!Mayur has come a long way from googling marketing tips and researching the job on Wikipedia. In a decorated career, he has held the position of CMO at Spotify and Gannett USA and he's now fulfilling the same role at crypto exchange Kraken. Listen below to hear about Mayur's career to date and hear his tips for marketing strategy and growth!

Hey, it’s Robbie Kellman Baxter, host of the Subscription Stories Podcast. I wanted to just reflect on some of my favorite moments of season 3 and also share a sneak peek at Season 4. We packed a lot into this season, truly something for everyone. We opened the season with David Lorsch, the Chief Revenue Officer of Strava, the world’s largest athletic community, talking about how to upgrade freemium subscribers to premium. If you’re interested in how the membership economy is transforming Health & Wellbeing, you’ll also enjoy my conversations with Ben Foster of Whoop, Joanna Strober of Midi Health, Bryan Welch of Mindful,org and Matthew Mengerink of Thirty Madison. If you’re building subscriptions around great content, check out my conversation with Ariel Zirulnick, who led the 4-year long Membership Puzzle Project which identified best practices in building deep, trusted relationships with readers of newspapers around the globe. You’ll also learn about key metrics and cultural tactics for building a member-first team from Mayur Gupta, the CMO of Gannett, and about building a membership bundle from Outside’s Tommy O’Hare (who happens to be a former Olympian). And if your startup is looking for a great story to build traction, listen to my conversation with Chief Storyteller at GoodTrust, Daniel Sieberg Venture investor Ira Ehrenpreis had a lot to share about the power of profit and purpose in creating iconic companies like Tesla, The RealReal and Bellwether coffee. And Rafat Ali, CEO of the Skift talked about the power of subscriptions in travel and hospitality. For those of you who like to nerd out--Season 3 was like a PhD in subscriptions, with several experts on the cutting edge of markets and trends—Wharton Professor and author of the CustomerCentricity Playbook Peter Fader, as well as Harvard Business School’s Marco Bertini, with whom I have had many spirited discussions about pricing for outcomes and his new book The Ends Game, Google’s Chief Measurement Strategegist Neil Hoyne, whose new book Converted is a must-read for any subscription practitioner, Patrick Campbell, founder of Profitwell, who uses data to go deep on customer retention, and my old friend and colleague Bob Baxley, a leading Silicon Valley product designer and educator who has led design teams at Apple, Pinterest and now Thoughtspot. If you haven’t listened to those episodes—I encourage you to check them out. And if you like them, please be sure to rate and review them on Apple iTunes or Apple Podcasts—that helps me, and makes it easier for others to find the podcast. This summer, I’m hard at work to make sure that Season 4 is the best and most practical season of Subscription Stories so far. You’ll get to learn about building habits through your products with Nir Eyal, bestselling author of Indistractible and Hooked. You’ll see how to use employee-centricity to grow customer engagement and retention with Salesforce global growth and innovation evangelist, Tiffani Bova. Employee Experience is an often overlooked lever in building great business models as well as the subject of Tiffani’s forthcoming book. And you’ll learn some of the secrets that have made LinkedIn such a powerhouse in the Membership Economy. That’s just the beginning. To make sure you don’t miss a thing, Follow Subscription Stories wherever you get your podcasts—just tap on the Follow or Subscribe button. Thanks for your support, and thanks for listening to Subscription Stories. Love the show? Subscribe, rate, review, and share!

In this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Mayur Gupta, Gannett’s Chief Marketing and Strategy Officer. Very few industries have been as dramatically impacted by digital disruption as the newspaper industry, so we wanted to learn from Mayur how he approaches and looks to drive growth in a world of constant change. Gannett owns USA Today and more than 1000 other daily and weekly publications. As the world has shifted from print to digital consumption of media, the company has had to evolve from its legacy media roots into a content subscription business. Mayur describes Gannett today as “The Netflix of non-fiction content” and that has meant a new approach to marketing and growth. What has not changed is Mayur’s underlying beliefs about what drives sustainable growth. Mayur describes growth as foundational, and not just a tactic or a hack. And he goes on to explain that sustainable growth is a mindset and culture where you work to create flywheels that grow the brand, grow the user base, and grow user value. So when the world is changing around you, as is now the norm in the newspaper business, there is still firm ground from which to view and seize opportunities. This is our second conversation with Mayur, who joined The Breakout Growth Podcast a few years ago when he was at Freshly. He also previously led growth at Spotify. So as we look to learn more about how to lead and navigate growth in a rapidly changing environment Mayur’s perspective is both unique and powerful. Let’s jump in with Mayur Gupta, and don’t forget to subscribe to `the Breakout Growth Podcast YouTube channel: https://www.youtube.com/channel/UC-K_CY4-IrZ_auEIs0j97zA We discussed: * Joining Gannett, “The Netflix of non-fiction content” (06:44) * The formula for sustainable growth: grow the brand, grow the user base, grow user value (10:23) * Seizing digital growth while respecting a loyal but ebbing print market (17:29) * North Star Priorities, OKRs, and Cross-functional pods (35:00) * Managing through data blind spots (26:00) * Establishing ourselves as a “trusted destination” (54:23) * Growth is a foundation and an outcome (56:00)

In this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Mayur Gupta, Gannett’s Chief Marketing and Strategy Officer. Very few industries have been as dramatically impacted by digital disruption as the newspaper industry, so we wanted to learn from Mayur how he approaches and looks to drive growth in a world of constant change. Gannett owns USA Today and more than 1000 other daily and weekly publications. As the world has shifted from print to digital consumption of media, the company has had to evolve from its legacy media roots into a content subscription business. Mayur describes Gannett today as “The Netflix of non-fiction content” and that has meant a new approach to marketing and growth. What has not changed is Mayur’s underlying beliefs about what drives sustainable growth. Mayur describes growth as foundational, and not just a tactic or a hack. And he goes on to explain that sustainable growth is a mindset and culture where you work to create flywheels that grow the brand, grow the user base, and grow user value. So when the world is changing around you, as is now the norm in the newspaper business, there is still firm ground from which to view and seize opportunities. This is our second conversation with Mayur, who joined The Breakout Growth Podcast a few years ago when he was at Freshly. He also previously led growth at Spotify. So as we look to learn more about how to lead and navigate growth in a rapidly changing environment Mayur’s perspective is both unique and powerful. Let’s jump in with Mayur Gupta, and don’t forget to subscribe to `the Breakout Growth Podcast YouTube channel: https://www.youtube.com/channel/UC-K_CY4-IrZ_auEIs0j97zA We discussed: * Joining Gannett, “The Netflix of non-fiction content” (06:44) * The formula for sustainable growth: grow the brand, grow the user base, grow user value (10:23) * Seizing digital growth while respecting a loyal but ebbing print market (17:29) * North Star Priorities, OKRs, and Cross-functional pods (35:00) * Managing through data blind spots (26:00) * Establishing ourselves as a “trusted destination” (54:23) * Growth is a foundation and an outcome (56:00)

This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions.  Listen For,  The solutions Gupta brought to Spotify (and why). Should B2B companies care about the creator economy? What did COVID do to Content? How Tech companies need to approach Media today (to overcome diminishing returns) Plus, check out Mayur's ‘Oxygen, Water, Food' model to help you prioritize and manage your marketing teams. Who Is Mayur Gupta?  He was the first-ever Chief Marketing Technologist at Kimberly Clark, Global VP for Growth & Marketing at Spotify, and Chief Marketing Officer at Freshly. After spending the first half of his career in tech and product management, he shifted towards the core tenets of modern marketing (Growth, performance, data science, brand, creative, and storytelling). Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. As a way to celebrate the launch, we're giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th. Links: Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan Muyur Gupta, https://www.linkedin.com/in/mayurgupta77/ ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network

Welcome to Marketing Against The Grain. Co-hosted by HubSpot's CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan. Each week, you'll get a seat at the table with Kipp and Kieran as they take you behind the scenes and into the discussions with the sharpest minds in marketing & growth (like Ross Simmonds, Mayur Gupta, and Alex Lieberman), who are doing things differently to grow their businesses. Tune in to Marketing Against The Grain for weekly wisdom — unfiltered, unvarnished, and like no one else tells it to you. They'll be leaning into essential marketing, business & Web3 topics and answer the question, “What's happening now in Marketing, what's ahead, and how can you lead the way?” This show isn't just for marketers. It's for those who believe the impossible is actually just improbable and with the right execution, they can change a whole market's perspective. Available starting Tuesday, April 5th wherever you get your podcasts. 'Marketing Against The Grain' is brought to you by The HubSpot Podcast network.

Join Sean Halter, CEO of Connectivity Holdings and his co-host Mike McHale, Head of Activation at Noble People as the interview Gannett | USA Today Network's Chief Marketing & Strategy Officer, Mayur Gupta, on this episode of Buyers Remorse. 

Technology has been disrupting the journalism industry to its core for decades. As younger generations come of age, the need to keep them informed in ways that reach and speak to them requires moving into new verticals, and maybe even thinking about who your competitors are differently. After all, what is news today? How is it consumed, ingested, and most importantly where is it coming from? Mayur Gupta, Chief Marketing and Strategy Officer at Gannett, knows this because he's living it, and if there on thing he's focused on now, it's reaching that younger generation.“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix's, the Apple's, the Spotify's of the world because in the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Building a new brand identity in an established empire like Gannett is no small task. Mayur, listed as one of Forbes World's Most Influential CMOs, explains how he taught marketing to himself while on the road for another job. In this episode he shows how he's taken the helm at one of journalism's most respected brands, and is driving the company towards reaching younger audiences as a growth strategy. He gives some insight into his strategy on unifying large and non-monolithic systems that have been in place for years. Plus, he shares some of the big lessons he learned at companies such as Freshly, and Spotify. All this up next on Marketing Trends. Main Takeaways:Index to a Younger Crowd: One of the best places to go when thinking about growth, as a legacy brand, is thinking about how to reach a different demographic or population with your product or service. Change the format, the style, the content itself, and then begin testing and looking at the numbers to find what's working. Get creative with how you see yourself as an organization to open yourself up to more opportunities for expanding into new verticals. Building a Strong Brand: Also a unique challenge for legacy brands is thinking about how to quantify and show the metrics on an audioce that's been following you for decades, and that you've never-before had this kind of understanding about. You just need to get creative with the numbers to help show the ‘top of funnel' investment impact on efficiency of your growth marketing efforts. The Challenge of Unifying a Non-Monolithic System: One of the challenges in working with a company that has over 100 years of brand history and legacy also means that there might be a lot of piece-meal tech in place that you have to address. Updating the infrastructure for content management, and implementing a universal tech stack for the data ecosystem might be the best first step to take in order to have trust and confidence in your data moving forward. Key Quotes:“There was no marketing for dummies. I would go back because I would be into so much pressure talking to these guys who build these ad servers that are serving hundreds of billions of impressions. And they're talking about pixels and encryption, I had no clue. I didn't even know what a publisher was, what a target is, what a venue and a placement is because I'm coming from a totally different world. So I would go to Wikipedia. I would go back to my hotel, and I would understand, ‘oh, this is what they mean.'””There is something inherent for kids at least in my time who came from countries like India and many more where you have way more number of people and applicants than the opportunities that are within the ecosystem where when you get an A your parents don't get a back then the parents would not get excited. You got an ‘A'  grade. They want to know who else got an ‘A plus' because [unless] you are coming first at something, you don't really have a shot at getting anywhere because they're just not enough resources.”“It's an unusual challenge and a role that I took on and feel very grateful and fortunate to have been given the opportunity. It's an evolution from a hundred-year-old legacy advertising-led media business that has been typically obsessed with eyeballs and traffic to now fundamentally pivoting, to becoming a subscription content business that needs to be obsessed with user value and no longer eyeballs. That's a 180 degree turn all the way from what data you store and what KPIs and what north star metrics are relevant to the mind and the culture and so on.” “When you build that strong brand, that is culturally connected the challenge that we have on our site that we have to own is ‘how do you prove that incrementality with data, not just with emotion, how do you get creative with data and prove that the growth of your top of funnel investment, the growth in that brand of affinity actually has an impact on the efficiency of your growth marketing efforts in terms of efficiency in your cap, in terms of incrementality in your retention rate or a higher lifetime value until we bring that data.”“We are investing just as much in data engineering and cleaning that up and looking for an organization like us, which is a portfolio of 260 brands within local markets. That's the massive challenge because this company has grown with a series of acquisitions and mergers over the last four or five decades. We are not on a monolithic system. We've come a long, long way. We now have a universal content management system. We now have universal instrumentation and we are now getting a universal stack when it comes to our data ecosystem. So that's the mechanical part, building the muscle to understand how we apply all these different levels and variables to predict the future.”“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix'sthe Apple's, the Spotify's of the world, because at the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Bio:Mayur Gupta served on Gannett's Board of Directors from October 2019 to September 2020, when he was named Chief Marketing and Strategy Officer. Prior to joining Gannett, Mr. Gupta was Chief Marketing Officer at Freshly, a growing food-tech company. Mr. Gupta has led digital initiatives at several companies, including VP of Growth and Marketing at Spotify and as Executive Vice President, Chief Marketing Officer of Healthgrades, a healthcare scheduling platform. Mr. Gupta was the first Chief Marketing Technologist at Kimberly-Clark. In 2014, Mr. Gupta was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

In this week’s episode of The Breakout Growth Podcast, hosts Sean Ellis and Ethan Garr speak with Jon Chang who recently took on the Head of Growth role at Nate. Nate is a new service that allows consumers to buy products from any e-commerce site with just one click. You may remember Jon from his first appearance on the podcast when he was a growth lead at Klarna, a rocketship Fintech company now valued at more than $45 Billion. His experience and approach offer valuable insights for leaders at fast-growing companies struggling to hire the right people to build on strong growth rates as well as individual growth and marketing professionals who are looking to find their next great opportunities. This week’s episode is sponsored by Rise with SAP. Why did Jon leave this nearly 6000 person rocketship for a fast-growing, but relatively small 70 person startup? Well, when we saw Jon had shared a LinkedIn Post, by another former guest, Mayur Gupta (formerly Marketing/Growth lead at of Freshly and Spotify and now at Gannett Publications), it gave us a great starting point to answer that and other questions: https://www.linkedin.com/feed/update/urn:li:activity:6883531385433321472/ Mayur encourages every marketer to get startup experience at some point in their journey, and suggests that the earlier the better. Jon agrees, and as a self-described builder, he explains not just why this matters, but also how it informs his approach for hiring and leading growth. Jon is obsessed with building teams and driving organizational efficiencies, but his approach is anything but clinical. From his thoughts on mentoring to his focus on soft skills, this discussion is really about a people-driven mindset to powering growth. Please remember to check out this week’s sponsor, RISE with SAP S/4Hana Cloud. If you have ambitious goals, SAP is the technology partner you need to scale and drive innovation. Instead of relying on stitched together solutions to manage business finances, operations, and customer relations, leverage the flexibility of SAP’s cloud-based ERP solution to gain the insights that will help drive your breakout growth success. RISE with SAP Link: bit.ly/3u27Ay6 We discussed: * Moving from Klarna to Nate (03:35) * Why startups need jack-of-all-trades personalities to be successful (06:20) * Auditing the experience before you apply for a job (13:15) * Challenges of measuring your impact in large organizations (20:30) * Jon’s approach to

In this week’s episode of The Breakout Growth Podcast, hosts Sean Ellis and Ethan Garr speak with Jon Chang who recently took on the Head of Growth role at Nate. Nate is a new service that allows consumers to buy products from any e-commerce site with just one click. You may remember Jon from his first appearance on the podcast when he was a growth lead at Klarna, a rocketship Fintech company now valued at more than $45 Billion. His experience and approach offer valuable insights for leaders at fast-growing companies struggling to hire the right people to build on strong growth rates as well as individual growth and marketing professionals who are looking to find their next great opportunities. This week’s episode is sponsored by Rise with SAP. Why did Jon leave this nearly 6000 person rocketship for a fast-growing, but relatively small 70 person startup? Well, when we saw Jon had shared a LinkedIn Post, by another former guest, Mayur Gupta (formerly Marketing/Growth lead at of Freshly and Spotify and now at Gannett Publications), it gave us a great starting point to answer that and other questions: https://www.linkedin.com/feed/update/urn:li:activity:6883531385433321472/ Mayur encourages every marketer to get startup experience at some point in their journey, and suggests that the earlier the better. Jon agrees, and as a self-described builder, he explains not just why this matters, but also how it informs his approach for hiring and leading growth. Jon is obsessed with building teams and driving organizational efficiencies, but his approach is anything but clinical. From his thoughts on mentoring to his focus on soft skills, this discussion is really about a people-driven mindset to powering growth. Please remember to check out this week’s sponsor, RISE with SAP S/4Hana Cloud. If you have ambitious goals, SAP is the technology partner you need to scale and drive innovation. Instead of relying on stitched together solutions to manage business finances, operations, and customer relations, leverage the flexibility of SAP’s cloud-based ERP solution to gain the insights that will help drive your breakout growth success. We discussed: * Moving from Klarna to Nate (03:35) * Why startups need jack-of-all-trades personalities to be successful (06:20) * Auditing the experience before you apply for a job (13:15) * Challenges of measuring your impact in large organizations (20:30) * Jon’s approach to building his new team (28:45)

Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett into a subscription platform that is obsessed with user value and not just site traffic. Mayur is responsible to actualize Gannett’s mission to build trusted local communities where people thrive. This is not his first time driving growth among subscribers. Prior to Gannett, he was CMO of the subscription meal company Freshly and before that, Mayur was Global VP for Growth & Marketing at Spotify. Mayur was recently named to Forbes’ list of the World’s most influential CMOs of 2021. In this conversation, we talk about the kind of teams needed for sustainable long-term subscription success, the role of “growth” as an emerging discipline and his formula for creating a flywheel for growth that can work at any kind of company.

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO at Gannet (USA Today) who's previously run teams at Freshly, Spotify, and Kimberly-Clark LinkedIn: https://www.linkedin.com/in/inspiremartech/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind: https://stewarthillhouse.com/topofmind/

For many marketers, becoming a CMO is the end-goal. But it's not like there's an instruction manual to get there. If you want to become a great CMO, you need to learn from a great CMO. That's why I invited Mayur Gupta, Chief Marketing & Strategy Officer at Gannett, onto the show. Mayur is a fantastic CMO — and he's sharing the steps you need to take to become one, too. What we talked about:The importance of finding a mentorWhy great CMOs seek outcomes, not outputsHow to connect the dots for everyone in your organizationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

In this episode, it's all about robots and artificial intelligence. AXELOS' Akshay Anand is discussing the history, future and current use of robots; advantages and disadvantages as well as society's perception of robots with his guests, Monica Zhang, Head of Business Development, F&P Robotics China, James Finister, Practice Partner, Enterprise Agility, and IT and Dr. Mauricio Corona, Chairman, BPGurus. Our “shout-out” goes to Mayur Gupta, Founder and CEO of Career Accelerator, which prepares young students for careers in the digital sector.Visit www.AXELOS.com to find out more about our best practice guidance.Follow us on Social Media:LinkedIn: www.linkedin.com/company/4999764Facebook: www.facebook.com/AXELOSGBPTwitter: twitter.com/axelos_gbpYouTube: www.youtube.com/user/AXELOSBestPractice

Mayur Gupta, Chief Marketing and Strategy Officer for Gannett, has an incredibly strong track record as a growth and content marketer at big CPGs like Kimberly Clark, as well as disruptive start-ups like Spotify and Freshly that re-shaped their categories. 40 under 40, Forbes' Top 50 CMO, profiled in Harvard Business Review and the Economist, Mayur is the real deal. We talk about comfort in chaos, day 1 thinking, marketing's marketing problem, innovation in legacy companies and his 3 flywheels of growth.

We have the pleasure of sharing advice from some of the most accomplished executives in the music business, including Phylicia Fant, Head of Urban Music at Columbia Records, Adam Ruehmer, Director of Fan Engagement and Digital Marketing at Warner Records, Mayur Gupta, former VP of growth and marketing at the streaming giant Spotify, Cameron Strang, former CEO of Warner Records and Warner/Chappell, and more! Let’s dive in to this exciting buffet of priceless knowledge from the professionals that have made it big in the music industry through marketing and branding.

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO who's previously run teams at Freshly, Spotify, and Kimberly-Clark LinkedIn: https://www.linkedin.com/in/inspiremartech/

S1, Ep 9: July 23rd. Margaret Molloy is joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, Global Brand Marketing, Hilton), Douwe Hilarius (Director of Product Strategy, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor), Stephanie Buscemi (Chief Marketing Officer, Salesforce) and Mayur Gupta (Chief Marketing & Strategy Officer, Gannett). The panel explores marrying purpose and action and how crisis is pushing marketing back to its basics. The CMOs also share their commitments by answering the following question: “As we look to the future, how are you defining brand? And what is your commitment to making sure brand plays the role you believe it should in this reset?”

Mayur Gupta is the Former Chief Marketing Officer at Freshly where he led a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He drove the vision and strategy to establish a connected marketing ecosystem and growth machinery for Spotify’s multi-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. Mayur also sits on the Board of Directors of Gannett and D’Addario, guiding the C-Suite in their respective digital transformation and growth journeys. Prior to Spotify, he lead Marketing, OmniChannel Solutions business and Digital Capabilities at Healthgrades. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals. He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands. --- Support this podcast: https://anchor.fm/trndsttrs/support

Are you looking for a fresh approach to marketing? Now's the time to catch up with Freshly CMO Mayur Gupta on his episode of the CMO Suite.

In this episode, I hosted Mayur Gupta for an unscripted an informal conversation about his marketing and growth journey. He is the CMO at Freshly. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. Connect with Mayur on LinkedIn - https://www.linkedin.com/in/inspiremartech/

On today's episode, I'm joined by Mayur Gupta, the Chief Marketing Officer of Freshly.Today, you'll learn: Mayur's journey to Freshly, especially the path from large legacy orgs to a smaller, more direct upstart How the direct commerce landscape is merging with traditional marketing to be impactful to both the bottom line and the bond with consumers The nuances between campaign-based marketing and "always-on" capacities, and how they can improve your strategy How Freshly taps into consumer stories and amplifies them today Advice on how to be a more authentic marketer and brand-building Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.   Links: Full Links, Quotes, & Notes: http://bit.ly/34hc5Gd  Mayur’s LinkedIn: linkedin.com/in/inspiremartech/  Mayur’s Twitter: twitter.com/inspiremartech  Website: https://www.freshly.com/   3 Key Takeaways: - Speed is the most important differentiator for a brand. - Marketers need to have an experimentation mindset where success is determined by how quickly they can iterate and learn. - “A purpose-driven brand amplifies the tangible and measurable growth of the business.”   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Mayur Gupta, CMO of Freshly, the number one direct-to-consumer, fully-prepared, meal delivery service in America. They are on a mission to deliver healthy, tasty, and convenient meals that are fresh and ready to eat in minutes. They have attracted over one million subscribers and expect to deliver almost 35 million meals this year. Sean’s goal with this interview is to understand what is truly driving breakout growth success for Freshly. According to Gupta, the real growth drivers to date have been leveraging the intersection of health, taste, and convenience as the basis for strong product-market fit. That, along with the ability to instill a mission-driven culture and mindset, has allowed them to use rapid iteration as their catalyst for growth. This kind of rapid iterative thinking is specifically important to Freshly because meeting the demands of a diverse market requires continuous optimizations to attract and convert target customer segments. For example, people who previously were buying frozen meals have different expectations in regards to variety as compared to recent empty nesters. Freshly has applied growth testing to developing menu variety, and now they are looking to serve additional markets such as vegetarians. Activation for Freshly happens when customers make their first order. Once they try Freshly, customers are able to appreciate the intersections of great taste, healthy meals, and convenience. Freshly also has a referral program that incentivizes customers to recommend the healthy, convenient meal service to their friends. When a friend successfully subscribes to Freshly, both parties receive $40 in free Freshly meal credits. The Freshly team has also been able to discover and scale profitable paid customer acquisition channels. Freshly’s growth to date has been built without a strong focus on brand building and only recently has the company started to put more focus on organic growth and to emphasize its brand and PR initiatives. Learn more about the Freshly success story in the growth study here https://growthhackers.com/growthstudies Learn more about CMO Mayur Gupta here: https://www.linkedin.com/in/inspiremartech/

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Mayur Gupta, CMO of Freshly, the number one direct-to-consumer, fully-prepared, meal delivery service in America. They are on a mission to deliver healthy, tasty, and convenient meals that are fresh and ready to eat in minutes. They have attracted over one million subscribers and expect to deliver almost 35 million meals this year. Sean’s goal with this interview is to understand what is truly driving breakout growth success for Freshly. According to Gupta, the real growth drivers to date have been leveraging the intersection of health, taste, and convenience as the basis for strong product-market fit. That, along with the ability to instill a mission-driven culture and mindset, has allowed them to use rapid iteration as their catalyst for growth. This kind of rapid iterative thinking is specifically important to Freshly because meeting the demands of a diverse market requires continuous optimizations to attract and convert target customer segments. For example, people who previously were buying frozen meals have different expectations in regards to variety as compared to recent empty nesters. Freshly has applied growth testing to developing menu variety, and now they are looking to serve additional markets such as vegetarians. Activation for Freshly happens when customers make their first order. Once they try Freshly, customers are able to appreciate the intersections of great taste, healthy meals, and convenience. Freshly also has a referral program that incentivizes customers to recommend the healthy, convenient meal service to their friends. When a friend successfully subscribes to Freshly, both parties receive $40 in free Freshly meal credits. The Freshly team has also been able to discover and scale profitable paid customer acquisition channels. Freshly’s growth to date has been built without a strong focus on brand building and only recently has the company started to put more focus on organic growth and to emphasize its brand and PR initiatives. Learn more about the Freshly success story in the growth study here https://growthhackers.com/growthstudies Learn more about CMO Mayur Gupta here: https://www.linkedin.com/in/inspiremartech/

This week on “Marketing Today,” Alan interviews Mayur Gupta, the chief marketing officer at Freshly. Mayur’s experiences include past roles as vice president of growth and marketing at Spotify as well as at Kimberly-Clark as the global head of marketing technology and innovation and then as the global head of the omni channel experiences and platforms. Gupta talks about the current state and future state of marketing from his unique perspective of an engineer and having obtained a master’s degree in computer science. He also shares insight on Freshly’s target goal of providing food and wellness to over 100 million people, the importance of having a point-of-view in marketing, and his definition of growth that includes the growth of the brand, the user base, and the user value. Gupta also delves into the constant changing of ideas and strategy in marketing by saying, “The goal is not to kill that chaos. The goal is not to bring calm. But, it’s how you harness that chaos on the internal culture.” He states that the Freshly belief is that “nutrition is the single largest influencer of your well-being” and “the core of Freshly is the intersection of convenience, health and taste, and access/affordability.” Highlights from this week’s “Marketing Today”: Mayur Gupta introduces himself and explains growing up in India. (01:10) What was Mayur’s path into his career? (05:25) What were his transitions like between SapientNitro, Kimberly-Clark, and Freshly? (09:00) What is Freshly and where can people find it? (12:39) Has being a younger CMO affected Mayur’s perspective on marketing? (15:49) How does he stay current in all that is steadily changing in the field? (19:38) How does Mayur describe the state of data, privacy, and fraud in marketing? (22:09) What are the biggest technological threats to marketers? (24:38) What would it look like for academia to train future marketers? (26:23) What has Mayur learned from his various opportunities? (29:16) Has there been an experience in Mayur’s past that made him who he is today? (31:58) What drives Mayur Gupta these days? (35:17) Are there any companies, brands, or organizations that Mayur believes marketers should pay attention to? (37:56) What does Mayur feel is the future of marketing? (39:28) Resources Mentioned: Freshly Buddhism Support the show.

Since joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to the forefront. He joins Marketer's Brief to discuss the direct-to-consumer brand's strategy, including bringing out more products.

Welcome to the What's Next! podcast with Tiffani Bova.  This week I have the absolute pleasure of speaking with the first What’s Next guest to also be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, where he is leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board Of Directors for D’Addario and TropicSport, and on various Advisory Boards including the IBM's CMO Council, Brand Innovators and Global MarTech Conferences. I am thrilled to have Mayur Gupta on the What’s Next! Podcast today!  THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time.  TODAY’S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It’s important and indispensable to use everything at your disposal: math, science, research. But, ultimately, it’s all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand.    WHAT  I  LOVE  MOST… Mayur’s transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer actually wants from us.  Running time: 35:53      Subscribe on iTunes     Find Tiffani on social: Facebook Twitter LinkedIn    Find Mayur on social:  Twitter  LinkedIn    Mayur on Medium:  Medium 

On the show Scott is joined in studio with our featured guest, the CMO of Freshly, Mayur Gupta. Mayur Gupta is the former Global VP for Growth & Marketing at Spotify. He is responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth […]

This week on DisrupTV, we interviewed Rhonda Vetere, President, Global Change Transformation Agent and author, Mayur Gupta, CMO at Freshly, and Nicole France, VP & Principal Analyst at Constellation Research. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Digital rock star and Spotify’s Global Vice President for Growth & Marketing, Mayur Gupta, joins us in this week’s podcast to talk predictive marketing, lack of separation in online and offline worlds, and why quality beats quantity when it comes to consumer acquisition. With over 15 years of experience in leading the digital transformation, Gupta shares insights on how brands and marketers can ease into predictive marketing, and explains how Spotify is using this method to unify online and offline worlds, delivering relevant, contextual experiences for their users that inspires them to keep coming back for their musical needs. While most of us are driving into the future of marketing with limited visibility, Spotify’s Mayur Gupta not just sees what’s ahead, but also shares his vision with helpful precision. In this episode, Gupta talks about how he views marketing and innovation from the eyes of an engineer, and the importance of putting human’s needs at the top of the marketing ecosystem, which consists of technology, data, and storytelling. As the Global Vice President for Growth & Marketing at Spotify, Gupta emphasizes that you cannot effectively market only using technology, or data, or storytelling – the three are completely intertwined, and wholly dependent on the marketer’s understanding of unmet human needs. To see what’s ahead, just listen!

Healthcare is undergoing major disruption as new sources of competition combine with changing consumer expectations. We explore these issues with Mayur Gupta, Chief Digital Officer at Healthgrades.Mayur Gupta is the Senior Vice President, responsible for the OmniChannel Solutions business and Digital Capabilities across the organization. He heads up the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.

Healthcare is undergoing major disruption as new sources of competition combine with changing consumer expectations. We explore these issues with Mayur Gupta, Chief Digital Officer at Healthgrades.Mayur Gupta is the Senior Vice President, responsible for the OmniChannel Solutions business and Digital Capabilities across the organization. He heads up the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.

When it comes to marketing with technology, tools, and other words beginning with 'T,' Mayur Gupta really knows his stuff. In this episode, we discover how you can choose the right technologies to support your marketing goals and whether the huge enterprise players are a safe option or not.

The buzz: Cloud and Marketing. Breaking news! The cloud brings one of the biggest opportunities for the future of marketing. But it comes with big challenges. Have you begun developing a digital marketing strategy and platform makeover? Are you prepared to shift into a totally customer-focused culture? Is the right talent on board yet? Before your marketing organization can play well and win big in this burgeoning arena, you need to know what future success will look like. The experts speak. Florian Brody, Brody and Partners: “Let's go back some 400 years. Hamlet: “Do you see yonder clouds that's almost in shape of a camel?” Polonius: “By the mass, and 'tis like a camel indeed” (William Shakespeare, Hamlet). Steven Bailey, Deloitte Digital: “In all things, be curious, courageous, confident, and caring.” Bernard Chung, SAP: “It's not about digital marketing but marketing in a digital world” (Mayur Gupta). Join us for Up-Skilling for Marketing in the Cloud: Are You Ready?

The buzz: Cloud and Marketing. Breaking news! The cloud brings one of the biggest opportunities for the future of marketing. But it comes with big challenges. Have you begun developing a digital marketing strategy and platform makeover? Are you prepared to shift into a totally customer-focused culture? Is the right talent on board yet? Before your marketing organization can play well and win big in this burgeoning arena, you need to know what future success will look like. The experts speak. Florian Brody, Brody and Partners: “Let's go back some 400 years. Hamlet: “Do you see yonder clouds that's almost in shape of a camel?” Polonius: “By the mass, and 'tis like a camel indeed” (William Shakespeare, Hamlet). Steven Bailey, Deloitte Digital: “In all things, be curious, courageous, confident, and caring.” Bernard Chung, SAP: “It's not about digital marketing but marketing in a digital world” (Mayur Gupta). Join us for Up-Skilling for Marketing in the Cloud: Are You Ready?