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En este emocionante episodio de AutoFM, abordamos una serie de temas clave que impactan el presente y futuro del sector del transporte y la automoción. Comenzamos explorando la adquisición de Transportes El Mosca por parte de Logista, una operación que refuerza la posición de la empresa en el mercado del transporte y almacenamiento de mercancías. Analizamos el impacto financiero de esta compra y cómo podría influir en el sector. Luego, nos adentramos en el futuro de los camiones, debatiendo si la propulsión del mañana será a base de hidrógeno, electricidad, biocombustibles o diésel. Discutimos la alianza de Toyota con Coca-Cola y Air Liquide para probar camiones de hidrógeno y cómo este tipo de proyectos están acelerando la transición hacia un transporte más sostenible. También revisamos las últimas innovaciones en camiones eléctricos, destacando modelos como el Mercedes eActros y el Tesla Semi, evaluando su viabilidad en el transporte de larga distancia. Además, abordamos un tema delicado pero crucial: las sanciones por el uso indebido de gasóleo B en vehículos diésel, un fraude que puede acarrear graves consecuencias legales y económicas para los conductores. Por último, analizamos la renuncia de Switch Mobility a su proyecto en Valladolid, un caso que subraya los desafíos de atraer industria en España, y profundizamos en la importancia de la vista en la conducción, ofreciendo técnicas de visión que pueden mejorar significativamente la seguridad al volante. Presenta Fernando Rivas: https://www.linkedin.com/in/fernando-rivas-4965681a8/ Coordina Jose Lagunar: https://www.linkedin.com/in/joselagunar/ Experto transporte Rafa Soto: https://www.linkedin.com/in/rafa-soto-martin-495b4835/ Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/ Puedes seguirnos en nuestra web: https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

En estes podcast de AUTOFM, vamos a hablar sobre varios temas relevantes y actuales del sector del transporte: ¿Es un problema real la edad en la conducción? Discutiremos el reciente incidente en Vigo donde doce personas resultaron heridas al ser arrolladas por un coche en la terraza de un restaurante. El conductor, un hombre de 95 años, perdió el control de su Volkswagen Polo automático al maniobrar marcha atrás. Analizaremos si el problema fue la edad del conductor, el tipo de vehículo, o la falta de destreza. PKP Cargo despide a 4200 trabajadores: ¿Llegan tiempos difíciles para el transporte? Exploraremos la situación de PKP Cargo, la mayor empresa polaca de transporte ferroviario de mercancías, que enfrenta graves dificultades financieras y ha solicitado administración controlada, despidiendo al 30% de su plantilla. Analizaremos el impacto de la deuda, el déficit, y el contexto económico europeo en el sector del transporte. ¿El trabajo de camionero es uno de los más infelices del mundo? Hablaremos sobre un estudio de la Universidad de Harvard que clasifica al trabajo de camionero como una de las profesiones más infelices. Discutiremos factores como el aislamiento, la rutina inalterada, problemas de salud, bajos salarios, y la presión constante que enfrentan los camioneros. Trampas con el tacógrafo: Comentaremos sobre un caso en Lugo donde un conductor de camión ha sido investigado por manipular el tacógrafo digital para registrar períodos de descanso mientras el vehículo estaba en movimiento. Analizaremos las implicaciones legales y los riesgos para la seguridad vial de este tipo de fraudes. Empresas francesas buscan conductores en España y Portugal por escasez en Francia: Abordaremos cómo la escasez de conductores de camiones en Francia está llevando a las empresas a contratar en España y Portugal, ofreciendo salarios competitivos y condiciones atractivas. Discutiremos el impacto de esta tendencia en el mercado laboral. Siguen falleciendo camioneros en las carreteras: Informaremos sobre el trágico accidente en Monzón de Campos (Palencia), donde una colisión entre dos camiones resultó en un fallecido y un herido. Revisaremos las estadísticas de accidentes de tráfico del primer semestre de 2024 y el aumento de víctimas mortales, incluyendo camioneros. Acompáñanos para analizar en profundidad estos temas y entender mejor las dinámicas y desafíos actuales en el mundo del transporte y la conducción. Presenta: https://www.linkedin.com/in/fernando-rivas-4965681a8/ Coordina: https://www.linkedin.com/in/joselagunar/ Experto transporte: https://www.linkedin.com/in/rafa-soto-martin-495b4835/ Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/ Puedes seguirnos en nuestra web: https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

En el podcast de hoy analizamos las declaraciones de Pere Navarro Director General de la Dirección General de Tráfico (DGT). Y lo hacemos en los podcasts de AUTOFM y el canal de YouTube de Transporte y Movilidad, nos sumergiremos en un análisis detallado de las polémicas, y en muchos casos desacertadas, declaraciones del señor Navarro. Para guiarnos en este recorrido, contaremos con la experiencia y conocimientos del Dr. Juan José Alba, un destacado experto en Ingeniería y en la investigación de accidentes de tráfico que nos ha seleccionado los cortes. A través de los cortes seleccionados por el Dr. Alba, exploraremos algunos de los temas más relevantes y controvertidos relacionados con la DGT. Desde normativas de tráfico hasta consejos de seguridad vial, examinaremos críticamente la veracidad de la información que se difunde y desentrañaremos los posibles malentendidos o falsedades que puedan surgir. Este análisis no pretende ser exhaustivo, pero sí busca arrojar luz sobre aquellos aspectos que suelen generar confusión o generar controversia en el ámbito de la conducción y la movilidad. Al profundizar en estos temas, esperamos proporcionar a nuestros oyentes una perspectiva más informada y clarificar cualquier malentendido que pueda existir en torno a las políticas y recomendaciones de la DGT. Presenta: https://www.linkedin.com/in/fernando-rivas-4965681a8/ Coordina: https://www.linkedin.com/in/joselagunar/ Experto transporte: https://www.linkedin.com/in/rafa-soto-martin-495b4835/ Juan Carlos Toribio (IMU): https://www.facebook.com/profile.php?id=100009885676543 Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/ Puedes seguirnos en nuestra web: https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

En el último episodio de nuestro podcast, abordamos varios temas de actualidad que afectan al sector del transporte profesional. Primero, analizamos el debate en el Congreso sobre la posibilidad de permitir la jubilación anticipada para los conductores profesionales. Esta medida, actualmente en discusión, busca reconocer el desgaste físico y mental al que se enfrentan estos trabajadores a lo largo de sus carreras. La propuesta ha generado un amplio debate entre legisladores y sectores implicados, destacándose las implicaciones económicas y sociales de una posible implementación . Continuamos con un informe de la CETM (Confederación Española de Transporte de Mercancías) sobre los tiempos de trabajo en el transporte por carretera. Este análisis detalla cómo se distribuyen las jornadas laborales de los conductores, incluyendo los períodos de conducción, descanso y otras actividades relacionadas. La CETM resalta la importancia de un cumplimiento estricto de estos tiempos para garantizar la seguridad en las carreteras y la salud de los conductores . También comentamos una reciente sentencia del Tribunal Supremo, que ha determinado que el tiempo que los conductores pasan acompañando sus vehículos en un ferry debe ser considerado como tiempo de presencia. Esta decisión tiene implicaciones significativas para la contabilización de las horas de trabajo y podría afectar los cálculos de los períodos de descanso obligatorios . En otra noticia destacada, MAN ha presentado el primer camión autónomo que ha circulado por una autopista. Este avance tecnológico marca un hito en el sector del transporte y plantea numerosas cuestiones sobre el futuro de la conducción profesional, la seguridad vial y la regulación de vehículos autónomos. La innovación de MAN promete revolucionar la logística y el transporte de mercancías en los próximos años . Finalmente, discutimos un operativo de la Policía en Navarra, donde se desmanteló un sistema de fraude en los exámenes del CAP (Certificado de Aptitud Profesional). Este certificado es crucial para los conductores profesionales, y el descubrimiento de este sistema de trampas subraya la necesidad de mantener la integridad y la validez de las certificaciones en el sector . Te invitamos a escuchar el episodio completo para profundizar en estos temas y entender cómo afectan al día a día de los profesionales del transporte. Presenta: https://www.linkedin.com/in/fernando-rivas-4965681a8/ Coordina: https://www.linkedin.com/in/joselagunar/ Experto transporte: https://www.linkedin.com/in/rafa-soto-martin-495b4835/ Juan Carlos Toribio (IMU): https://www.facebook.com/profile.php?id=100009885676543 Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/ Puedes seguirnos en nuestra web: https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

En este podcast de #AUTOFM, te podrás encontrar una variedad de temas relevantes para la industria del transporte en España. Se inició la discusión con la reciente modificación del acuerdo entre España y Marruecos sobre el reconocimiento de permisos de conducción. La Dirección General de Tráfico (DGT) ha aclarado que, a raíz de estos cambios, los ciudadanos marroquíes que deseen canjear sus permisos profesionales obtenidos en Marruecos deben ahora realizar un examen práctico en España. Aunque se ha eximido del examen teórico, se mantiene la obligatoriedad de las pruebas prácticas de conducción en el país. Esta medida, equiparando a Marruecos con otros países en términos de regulaciones de conducción, contrasta con la convalidación automática de permisos obtenidos en países de la Unión Europea y el Espacio Económico Europeo. Dado que Marruecos es el principal país no europeo emisor de conductores profesionales en España, con más del 25% de los conductores de terceros países en camiones españoles, este cambio tiene un impacto significativo en el sector del transporte. Otro tema destacado fue el trágico accidente de tráfico ocurrido en Los Palacios, Sevilla, donde un camión provocó la muerte de seis personas, incluidos dos agentes de la Guardia Civil pertenecientes al Grupo de Acción Rápida (GAR). Después de que el conductor del camión fuera detenido y puesto a disposición judicial, el Juzgado de Primera Instancia e Instrucción número uno de Utrera ordenó su ingreso en prisión provisional sin fianza, atribuyéndole seis presuntos delitos de homicidio por imprudencia y tres delitos de lesiones graves por imprudencia. Sin embargo, el Tribunal Superior de Justicia de Andalucía posteriormente decidió poner al conductor en libertad provisional, argumentando que no se cumplían los requisitos para mantenerlo en prisión provisional, ya que no presentaba riesgo de fuga ni obstaculización de la justicia. La discusión también se centró en la aprobación por parte de la DGT de la circulación de duotráilers en las carreteras españolas. Estos enormes vehículos de transporte profesional, de hasta 32 metros de longitud y 72 toneladas de carga, ahora tienen regulaciones estrictas y solo pueden circular con autorización en autopistas y autovías de calzadas separadas. La medida busca reducir emisiones y suplir la escasez de conductores, aunque se destacaron siete consejos para la seguridad al encontrarse con estos vehículos en carretera, enfatizando la necesidad de una formación especializada para los conductores. Por último, se informó sobre la presión ejercida por asociaciones empresariales para la aprobación de normativas que afectan al transporte de carga, como el aumento de la masa máxima autorizada de camiones a 44 toneladas. Estas asociaciones argumentan que el gobierno aún no ha cumplido con compromisos establecidos en la normativa para mejorar la rentabilidad y seguridad del transporte. Además, se destacó la oferta de 150 becas gratuitas de Alsa para capacitarse como conductoras de autobús profesional, con la oportunidad de obtener un contrato laboral indefinido en la empresa tras completar con éxito el curso. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

En el episodio de hoy, abordamos una decisión que ha sacudido el mundo del transporte: el acuerdo entre Pedro Sánchez y Mohamed VI para permitir que los camioneros marroquíes conduzcan en España sin necesidad de realizar ningún curso previo. Anteriormente, el canje de permisos de conducir solo se aplicaba a los permisos de coche tipo B, pero esta medida amplía la validez a los carnet de camión y camión con remolque C y C+E. Aunque se espera que esto solucione el déficit de conductores profesionales de camión en España, ha generado preocupación entre los profesionales del sector debido a las condiciones laborales y a la seguridad vial. Mientras tanto, en las noticias del transporte, hemos sido testigos de un espectacular accidente en la A5 causado por un reventón en la rueda de dirección. Afortunadamente, no hubo heridos, pero este evento destaca los riesgos inherentes en las carreteras. Además, discutimos el crecimiento sorprendente del mercado de camiones en España, con un aumento del 37,4% en las matriculaciones en febrero. Este incremento sugiere un panorama próspero para el sector, aunque también plantea desafíos en términos de seguridad vial y congestión en las carreteras. Por último, abordamos la controversia en torno a la propuesta de la DGT de retirar el carnet de conducir a mayores de 65 años y su posterior desautorización por parte del Parlamento Europeo. Mientras que la DGT argumentaba que los mayores de 65 son una fuente frecuente de accidentes, el Parlamento Europeo consideró esta medida discriminatoria y en su lugar aprobó una nueva regulación para garantizar los derechos de los conductores mayores. Todo esto y más en nuestro episodio de hoy, ¡no te lo pierdas Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/ Puedes seguirnos en nuestra web: https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

ngomongin kisah serem waktu di bogor dan perjalanan ngepodcast sejauh ini. ---- Find me on twitter/instagram: @lunatictwister For any inquiries: newrhii@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/lunaticpodcast/support

El panorama actual del transporte profesional ha experimentado recientemente importantes cambios que afectan tanto a los conductores como a las regulaciones vigentes. Una de las noticias más relevantes es la prórroga de la bonificación al gasóleo, una medida que busca apoyar y aliviar la carga económica del sector. Con esta decisión, se pretende brindar un respiro a los transportistas profesionales, quienes dependen en gran medida del uso del gasóleo para llevar a cabo sus actividades diarias. La prórroga de la bonificación garantiza que los costos operativos se mantengan relativamente estables y que el sector pueda seguir desarrollando su labor de manera eficiente. El problema está en la manera de hacerlo que no resulta efectivo y se ha visto desde el sector como un auténtico parche. Sin embargo, mientras se implementa esta medida, la Dirección General de Tráfico (DGT) ha tomado otra decisión que también afecta al transporte en carretera. Se ha anunciado la eliminación de la obligación de llevar triángulos de señalización en autopistas y autovías, aunque esta instrucción no ha sido publicada en el Boletín Oficial del Estado (BOE) hasta el momento. Esta medida, que busca simplificar y agilizar los procedimientos de seguridad vial, plantea ciertas incertidumbres en cuanto a las consecuencias de no llevar los triángulos en caso de una emergencia en la carretera. Si bien el seguro puede cubrir los daños ocasionados, es importante recordar que la seguridad de los conductores y de quienes comparten la vía es una responsabilidad individual. Por lo tanto, es recomendable que los conductores tomen precauciones adicionales y se informen acerca de las normativas y regulaciones vigentes. Además de estos cambios normativos, el sector del transporte profesional se enfrenta a otro desafío importante: la falta de camioneros. Esta escasez de camioneros pone en aprietos a toda la industria, ya que limita la capacidad de las empresas para cubrir la demanda y cumplir con los plazos establecidos. Esta situación genera un aumento de los costos de contratación y una mayor presión sobre los conductores existentes, quienes se ven obligados a asumir mayores responsabilidades y jornadas laborales más extensas. Para abordar este problema, es fundamental implementar estrategias que promuevan la formación y captación de nuevos conductores, así como mejorar las condiciones laborales y los incentivos para atraer y retener a profesionales en el sector del transporte. En resumen, el transporte profesional se encuentra en un período de cambios significativos. Mientras se prorroga la bonificación al gasóleo, se plantean modificaciones en las normativas de seguridad vial, como la eliminación de los triángulos en autopistas y autovías. A su vez, la falta de camioneros representa un desafío para el sector en términos de capacidad y costos. Es necesario buscar soluciones que equilibren la eficiencia y la seguridad en el transporte, garantizando un futuro sostenible para esta industria vital en nuestra sociedad. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Volvemos a juntarnos con nuestro amigo Rafa Soto de Transporte y Movilidad para conocer a fondo el sector del transporte y toda la problemática que lo envuelve. Comenzaremos hablando de la nueva normativa de pesos y dimensiones que parece ya una realidad. Te contamos como cambiará y en que puede afectar a las empresas y autónomos del transportes. Aprovechamos para contaros como es la enésima campaña de control de vehículos pesados de la DGT. También hablamos de un rumor que ya es vox populi. Se trata de la posibilidad de que se cobre un peaje a los camiones extranjeros que cruzan a diario la Península Ibérica. Y es que también ellos nos deben ayudar a los españoles a generar ingresos para reparar nuestras vías. Continuamos hablando de la logística del transporte de vehículos, concretamente, del sector de los portacoches. Un tipo de camión muy especial y que tiene alguna excepción en normas como la de la carga y la descarga. Analizamos además como está el mercado del camión en cuanto a las ventas de camiones eléctricos. Sube en el primer trimestre de 2023 un 408%. Una barbaridad pero que, en realidad, tiene truco. Por otra parte el mercado de los semirremolques se desploma y tratamos de analizar cuál es su causa. Cerramos el programa aclarando cuáles son las diferencias a la hora de hacer una transferencia o cambio de nombre de un camión con respecto a un turismo. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Craig Hewitt is the Founder and CEO of Castos, a bootstrapped podcast hosting and analytics platform with a services arm for podcast production. He's been in podcasting almost a decade, having started his own show, Rogue Startups and his production service Podcast Motor (which he folded into Castos). Craig not only shares his ponderings on his show, but he also writes a weekly newsletter called Founder Insights.What we covered in this episode: Craig's background in sales Launching a podcasting productized service in 2014 Stair stepping to SaaS What is Stair Stepping? Acquiring Seriously Simple Podcasting Product positioning Growth and marketing for Castos His approach to podcastingCastos Originals Bootstrapping vs raising Founder Insights newsletter Recommendations Book: Who Not How by Dan Sullivan Podcast: Startups for the Rest of Us Indie Hacker: Moritz Dausinger Follow Craig Twitter Personal website My links Twitter Indie Bites Twitter Indie Bites YouTube Join the membership Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) This Indie Life Podcast Sponsor - AhrefsThank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.If you want to get more traffic from Google on your side-project, I'd recommend first trying out Ahrefs Webmaster Tools for free. You'll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools

Bienvenidos a un nuevo episodio de la unión entre Transporte y Movilidad en YouTube con Rafa Soto y el Podcast de AutoFM. Bienvenidos a esta cita mensual con el sector del transporte y de la pequeña y mediana empresa. Volvemos a ponernos serios para tratar un tema importante. Hablamos de los transportistas que con uno, dos o cincuenta camiones están en crisis. Y están sumidos en un letargo financiero debido al fin de la moratoria de los ICO, la falta de liquidez, etc. Hicimos en su momento un programa con el especialista en el sector del transporte Rafa Soto (director de Transporte y Movilidad), con un especialista jurídico-económico Carlos Cuesta (socio fundador de CARLES CUESTA Abogados y Economistas) y con nuestro compañero José Lagunar que aporta su gran experiencia empresarial. En el programa de hoy tenemos a los mismos invitados Dejamos más abajo el primer episodio en el que comentamos este tema y con el paso de los meses Carlos Cuesta nos ha informado que hay una posible ayuda extra a las opciones que se plantearon en el primer podcast. Antes de ir con las soluciones vamos a repasar que la situación económica de los camioneros está en enero de 2023, peor que en noviembre de 2022. La explicación es sencilla, hasta 31 de diciembre las estaciones de servicio financiaban al estado los 20 céntimos y desde el 1 de enero son los transportistas los que financian al estado ese descuento de los 20 céntimos. Si te interesan estas preguntas dale al play!! ¿Qué deben saber los transportistas hoy en relación al descuento de los 20 céntimos? ¿Qué realidad te encuentras en clientes del sector transporte? ¿Qué pasa hoy con los ICO Covid 19? ¿Qué soluciones hay? ¿Qué novedad nos vienes a contar hoy para ayudar a salvar a empresarios transportistas de la quiebra? Primer programa sobre las crisis del sector con el especialista jurista Carlos Cuesta de Carles Cuesta Abogados y Economistas: Carles Cuesta AyE: https://twitter.com/carles_cuesta https://go.ivoox.com/rf/92774531 Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Un nuevo episodio de Camioneros y Transporte llega al podcast de AUTOFM para hacer un buen repaso al sector con los temas más interesantes: Empezamos hablando del precio del combustible. Un problema grave que supone casi el 50 por ciento de los gastos de una empresa de transporte. A partir del 1 de enero de 2023 ha cambiado la bonificación de veinte céntimos por litro que había. Vamos a explicar todo esto para conocer como afecta esto al sector de la logística. Nos hacemos eco de los casos de manipulación del tacógrafo que se han detectado en España en los últimos días. Vamos a tratar de descubrir porque algunas (las menos) empresas se empeñan en hacer trampas para trabajar más. ¿Lo hacen para sobrevivir o por la codicia de tener mayores beneficios). Por otra parte con Jose Lagunar hablamos de como afecta en seguridad vial y riesgos laborales a los profesionales de la carretera. Acaba de caer una copiosa nevada en nuestro país y los camioneros se encuentran retenidos en algunas carreteras nacionales mientras las autopistas y autovías están completamente limpias. ¿Porqué? Escuchamos a un camionero desesperado en la Nacional 1. Un detalles que hace que los transportistas se convivan en ciudadanos de segunda. Una triste noticia que, por desgracia, se repite cada vez más. Un camionero es atropellado en Vitoria y el presunto conductor se da a la fuga. En la mesa de debate nuestros contertulios darán la opinión que les merece la siguiente pregunta: ¿A la sociedad le importa si hay o no camioneros? Un problema de mano de obra que ya hemos comentado en programas como este: https://go.ivoox.com/rf/76336680 Las carreteras están mal y eso cuesta dinero y vidas. Este será el último tema de la tertulia sobre los camioneros y el transporte de esta semana. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Volvemos a juntar la mesa del Transporte y movilidad en AUTOFM para hablar del sector del transporte sus novedades y sus preocupaciones. Y lo hacemos con el canal hermano de los camioneros Transporte y Movilidad. Arrancamos el programa hablando de la novedad más importante de los últimos meses en cuanto a producto. Y es que os vamos a contar en detalle como es el Tesla Semi el camión cien por cien eléctrico de la marca americana. Y es que el Tesla Semi, el camión eléctrico es ya una realidad que nos aporta los siguientes datos: Autonomía: 804 kilómetros Capacidad de carga: d37.000 kilos Coeficiente aerodinámico de 0,36 Como detalles principales que comentaremos es que ofrece una posición de conducción central para una óptima visualización de la carretera. Además de disponer de dos grandes pantallas digitales táctiles, situadas a cada lado del volante. El gasto medio energético reconocido por Tesla es de 2 kilovatios hora por milla- O lo que es lo mismo unos 125 kilovatios hora cada 100 kilómetros. Para que tengáis un , valor de referencia apuntar que un coche eléctrico grande a un ritmo normal puede gastar entre 20 y 30 kilovatios hora a los 100. El Tesla Semi tiene una estructura de 1.000 voltios que le permite aceptar recargas ultrarrápidas de hasta 1 megavatio de potencia. Además puede recuperar el 70% de su autonomía en media hora. Además hoy hablamos de Ramón Valdivia que es el Vicepresidente ejecutivo de ASTIC. Y es que Ramón entra en Nissan en 1983 y se queda hasta el 88 cuando va a Pegaso. Trabaja en Pegaso hasta el 93 cuando pasa a Iveco, llegando a ser Director General de Iveco España entre el 2005 – 2011. Desde 2012 hasta la actualidad es el director general de ASTIC. Asociación de Transporte Internacional por Carretera https://astic.com.es/ No podía faltar un poquito de Seguridad Vial donde os vamos a contar como son las señales que nos da la Guardia Civil según los colores en un escenario con problemas de nieve. Cuando se circula con nieve en carretera: Verde: Transitable con precaución (reduce velocidad) Naranja: Prohibido a camiones y articulados Rojo: Obligatorio cadenas o neumáticos de invierno Negro: Cortado a la circulación Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Programa emotivo, didáctico y sensible el que os traemos hoy para hablaros de que se celebra todo los años el Día Mundial en recuerdo de las víctimas de Accidentes de Tráfico. Que en este 2022 cae el 20 de noviembre. Para ello nos visitan dos invitados que nos podrán contar de primera mano todo lo que supone sufrir un accidente de tráfico y que están trabajando en su prevención. Se trata de Mary Paz González, delegada de AESLEME en Castilla y León, y Aitor Martínez, policía municipal de Valladolid. Ambos son dos víctimas de accidentes viales que ahora emplean su tiempo en concienciar a pequeños y mayores para evitar este tipo de desgracias viales que, lamentablemente, pueden ocurrir a cualquiera. Por eso hemos decidido celebrar con ellos el Día Mundial de los Accidentes de Tráfico. Y para ellos vamos a realizar acciones como tratar de concienciar a cuanta más gente mejor sobre la importancia de detalles como la correcta colocación del cinturón de seguridad. No nos olvidemos que la SEGURIDAD VIAL es cosa de todos y, por lo tanto, todos tenemos que trabajar para mejorarla cada día. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Aitor Martínez Herrero, policía municipal de valladolid y víctima de tráfico. -Marypaz González Gallego - víctima de accidente de tráfico y representante de AESLEME en castilla y leon Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

La Plataforma nacional en defensa del sector del transporte ha convocado a autónomos y empresas del sector del transporte a un paro general que comenzará el próximo domingo 13 de noviembre a las cero horas. Quieren con ello tomar medidas drásticas para resolver lo que, según ellos, es un incumplimiento de la Ley de Cadena del Transporte que recientemente aprobó el Ministerio de Transporte, Movilidad y Agenda Urbana que preside Raquel Sánchez. Os contamos en este programa cuál es el motivo de esta dura decisión que puede dejar muy tocados a muchos camioneros. Y el porqué de la negativa a secundar esta propuesta por parte de CETM (Confederación Española de Transporte de Mercancías). Desde este organismo creen que esta es una medida que no se sujeta a la realidad porque hay otras medidas de presión que no afectarían tanto al sector. Además desde la CETM hablan de otros maneras de controlar que se esté cumpliendo la ley y desde el gobierno avisan de su profunda preocupación por el estado del sector del transporte. Además desde el Ministerio nos indican que ya tienen en marcha el Plan de Inspección que entrará en vigor en las próximas semanas y servirá para tomar medidas de control y corregir todo aquello que no se esté cumpliendo. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Volvemos a la carga con un nuevo programa junto a Rafa Soto experto en el sector transporte para aclarar y comentar todas las novedades que le afectan de manera directa a camioneros, empresas de transporte y autónomos del volante. En esta edición vamos a hablar de la famosa Carta de Porte y de la obligatoriedad, o no, de que la lleve el camionero encima. Además te contamos la diferencia con el documento de control de envíos que en muchos casos lleva a la confusión entre algunos profesionales. También hablaremos largo y tendido sobre si se está cumpliendo o no la ley de la carga y la descarga que exime de esta labor al conductor del camión. Todo ello os lo contamos y os enumeramos las excepciones que, a grandes rasgos, son: · Carga fraccionada (repartidores) · Mercancías peligrosas · Cisternas · Portavehículos · Transporte de animales vivos · Basculantes con áridos. Nos hacemos eco de los diferentes tipos de ayudas que tiene el sector del transporte para reclamar sus derechos. Desde la Junta Arbitral del Transporte donde puede acudir para que medie en situaciones donde no hay entendimiento. Hasta el buzón de inspección anónimo del Ministerio de Transporte y que tienen activado algunas comunidades. Ponemos el foco también en las refinerías francesas que se encuentran en huelga y hacen que el peligro de desabastecimiento en el país vecino sea real. Los camioneros deberán organizar el repostaje antes de entrar en Francia. Polémicas la declaraciones de Pere Navarro, Director General de Tráfico (DGT) que habla de eliminar camiones y llevar más mercancías a los trenes para mejorar la seguridad vial. Te contamos porque esto haría el efecto contrario. Por otra parte cerramos hablando de como el sector del transporte comienza a negociar la implantación de la nueva ley de las 44 toneladas y 4,5 metros de altura en camiones. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Volvemos a la carga con nuestros programas sobre transporte y movilidad. Los camioneros son los protagonistas una vez más. Hacemos un resumen de la ley del transporte que entra en vigor este 1 de septiembre de 2022. Una ley que ya os contamos en detalle hace unos meses (Podéis conocerla pinchando aquí: https://go.ivoox.com/rf/79836189 ) pero que ahora os hacemos una serie de aclaraciones sobre todo en lo que respecta a la carga y la descarga.Como, por ejemplo, que los vehículos de más de 7.500 kilos no podrá hacer la carga y descarga el conductor salvo algunas excepciones. Lo que si os avisamos es de que no depende de si está paletizada o no. Además hablamos sobre la Ley de cadena de transporte: que contiene algunos aspectos inéditos para el sector. Os cantamos que ahora en la carta de porte siempre tendrá que figurar el precio del trabajo. Incluso en viajes sueltos. Es una novedad. Además tiene que poner si haces la descarga y el precio que cobras por la misma. Esta Ley de cadena de transporte tampoco permitirá trabajar a pérdidas. Hablamos sobre un tema que será complicado de controlar pero al menos es un paso hacia delante para la normalización del sector. Analizamos también. el trágico verano en lo que respecta a los accidentes de tráfico en el sector del transporte. No tenemos aun los datos pero ya os podemos dar una pincelada que, avisamos, no es nada buena. La nueva Ley de autónomos también pasará por nuestra mesa de trabajo. Es importante conocer como y de que manera afectará a los miles de autónomos que con poco más que un camión y de manera cien por cien autónomo se están ganando la vida. Anunciamos que el próximo programa de Camioneros y Transporte va a ser sobre la nueva ley concursal y cómo va a poder ayudar a miles de pymes a salir adelante en este escenario tan adverso gracia a las reestructuraciones. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Se habla de huelga desde la patronal de las grúas de asistencia en carretera. Y es que la Asociación Nacional de Empresas de Auxilio en Carretera (Aneac), ha convocado un paro para la prestación de servicios de asistencia durante la operación verano para los días 29, 30 y 31 de julio y el día 1 de agosto de 2022. Atención - El paro se a APLAZADO - "La convocatoria de paro de las grúas y la marcha lenta que ANEAC tenía convocada para los días 29, 30 y 31 de Julio así como el día 1 de agosto queda aplazada al mes de septiembre. En espera de los resultados de las negociaciones que tanto la DGT, Unexpa, como la comisión de la competencia mantienen y que permitirán que hablemos de precios y tarifas . Con esta actitud el sector del rescate en carretera muestra la voluntad d no perjudicar a los usuarios d las vías, sacrificándose en el mes de agosto. El sector pide que las subidas iniciales que se pacten se hagan con caracter retroctivo" Hablamos con un autónomo, Iván Martín del El Cubo del Vino (Zamora) que no cuenta la problemática de un sector que, en muchas ocasiones, está trabajando a pérdidas. Según el Observatorio de Costes de Transporte (MITMA) las grúas de asistencia en carretera españolas estarían trabajando por un precio de unos 3,5 euros la hora. Estaréis de acuerdo conmigo que esto es una tarifa insostenible. Además todo esto se está viendo agravado por la subida del precio del gasóleo que hace todavía más complicadas las cuentas de estos profesionales. Por otra parte las empresas de grúas tienen que negociar con unos clientes muy grandes (aseguradoras, compañías de asistencia y clubes automovilísticos), por lo que la unión entre ellos es básica para la supervivencia. Hablaremos con Iván también de la peligrosidad de su labor que les obliga a trabajar con poca seguridad en los arcenes, muchas veces diminutos, de las carreteras españolas. Nuestro invitado nos asegura que ha tenido que saltar sobre el coche al que está asistiendo en más de una ocasión. Y que, por desgracia, conoce a más de un fallecido en estas circunstancias. Analizamos pues el sector transporte por carretera fijándonos especialmente el sector de la asistencia en carretera y en su especial problemática. Pero además contamos como siempre con el experto en transporte Rafa Soto de Transporte y Movilidad para hablar del Real Decreto Ley de la norma que asegurará que los transportistas trabajen a un precio justo anunciado por Raquel Sánchez Ministra de Transportes, Movilidad y Agenda Urbana. Unas ayudas de 450 millones de euros que vienen para paliar las estrecheces por las que pasa el sector pero que en ningún caso son un plan estructurado y realista para que las condiciones mejoren. Los camioneros manifiestan, según Rafa Soto, que con los 1250 euros por camión de ayuda apenas tendrán para desahogar un lleno en sus inmensos depósitos de diésel. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Iván Martín: https://www.facebook.com/ivan.martinbaez/about Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Nuevo podcast motor de nuestra serie Camioneros y Transporte. Volvemos a contar en los micrófonos de AutoFM con Rafa Soto nuestro compañero de Transporte y Movilidad. Con el vamos a dar un buen repaso al sector del transporte en España. Arrancamos con un tema complicado y que nos complica la vida a todos. Analizamos como afecta al transporte el diésel que está por encima de los dos euros. Además nos ponemos en el peor de los escenarios para saber si llegaremos a los terribles 3 euros por litro. Os contamos porqué sigue rondando en el ambiente un olor a paro en el sector del transporte. En el mismo día que hemos grabado este programa, el viernes 1 de junio de 2022, se desconvocó una huelga que responde al malestar del sector por la situación de pérdidas que registran muchas empresas y autónomos. Intentamos ponerle luz a la accidentalidad en el sector de los camiones en lo que llevamos de 2022. Unos datos que asustan pero que nuestros expertos califican de irreales porque no suman algunos siniestros. El problema de los accidentes de los camioneros y transportistas va muy unido a las condiciones de trabajo actuales. Qué no debes hacer cuando un camión tiene un accidente y, especialmente, si ha volcado. Te contamos como puedes complicarte la vida si arrancas tu camión en el momento después de que la grúa lo pone derecho si has tenido un vuelco o un pequeño apoyo en una cuneta. Camioneros contra el cáncer es un proyecto espectacular de solidaridad y amor al camión que te vamos a contar para que conozcas porqué un Pegaso de los años 70 acaba de hacer 6.000 kms por toda Europa. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Motor City GSD: Schutzhund in the D is a project designed to teach the art of dog training and helper work to underprivileged youth living in Metro Detroit.Universal Health and Wellness (UHW) is a Detroit-based pending nonprofit whose mission is to improve the quality of life through programs that heal, empower, and transform. In 2021, the Hitha Healing House and Garden (HHHG) hub project was established to focus on improving intergenerational wellness in northeast Detroit by providing a safe gathering space for residents and visitors.

Volvemos a la carga con un nuevo podcast motor sobre el sector del transporte. Os vamos a contar cómo son las ayudas directas al transporte que se pueden solicitar ya y en un plazo que termina el 30 de abril. Esta es una de las medidas más populares que se tomaron para desconvocar el reciente para patronal. Unas ayudas que están dirigidas a vehículos de mercancías, vehículos de viajeros, taxis, furgonetas, autobuses, turismos con licencia vtc o ambulancias. Aunque la plataforma habla de suspender el paro pero también de legalizarse para poder representar al sector. Además analizamos las largas colas de esperas en Reino Unido que se están protagonizando para que los camioneros puedan cruzar el Canal de la Mancha. Pasamos a continuación a contaros cosas interesantes para conocer mejor el sector del transporte. Hablamos de elementos que inciden en la aerodinámica y los consumos de los camiones como los deflectores de los semirremolques. Estos son una especie de cortavientos o alerones pero ahora se ven en la parte de atrás del semirremolque en cajas cerradas como en los frigoríficos. Es un extra de los constructores de remolques para camiones. Hablamos del Cx aerodinámico. Por otra parte te contamos como es la herramienta para controlar la presión de los neumáticos desde la cabina. Cada minuto manda un aviso de la presión para que el conductor sepa en todo momento como va. Y el sistema le mete aire porque tiene un calderín que sirve de compresor. Sirve para evitar accidentes y para el ahorro de combustible. Vamos a echar unas sencillas cuentas para ver claramente como es el ahorro de combustible gracias a elementos como los descritos en el párrafo anterior. Si un camión tiene un gasto de 35 litros a los 100 y recorre unos 200.000 kms al año, se gastaría 70.000 litros año y con un ahorro de un litro serían 68.000 al año. Echar la suma de ahorro de 2000 litros al precio actual del diésel... También hablamos de usar cámaras en lugar de los tradicionales retrovisores que la primera marca en incorporarlos fue Mercedes. El conductor ve lo que sucede tras el en unas pantallas dentro de la cabina. Ayuda a tener un menor ángulo muerto. Muchas ayudas circulando marcha atrás. Hablamos del carnet de camión restringido a vehículos con cambio automático. Si tiense el permiso B puedes examinarte con un camión automático pero luego puedes usar cualquier cambio. Pero si sacas el B solo para automático luego solo podrás conducir camiones automáticos. Te relatamos las nuevas señales para las cargas de coches eléctricos que hablamos en la tertulia. Una medida polémica sacar señales nuevas unos días antes de una gran operación de tráfico. Rafa Soto nos cuenta además qué es el CAP y como sirve para reciclar a los conductores para que conozcan los cambios que ha habido en la normativa. Propuesta de Rafa cada 10 años unas 8 horas de formación, aunque sea on line. Hablamos de nuevas tecnologías en los camiones para el futuro. Alternativas como la electrificación o el hidrógeno y de que seguimos sin tener camioneros y esto va a ser un gran problema a corto plazo. Cerramos hablando de las concentraciones de camiones como la de Hoznayo. Un lujo poder asistir a auténticos museos rodantes que nos recuerdan a tiempos pasados. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

La Subida Internacional al Fito se celebrara los días 12, 13, 14 y 15 de Mayo del 2022 en Arriondas (Asturias). Por eso este Podcast Motor de AutoFM entrevista al hombre que lleva al frente de esta carrera tres décadas, Aladino Martínez. La 50 Subida Internacional al Fito es una de las pruebas deportivas de subidas de montaña con mayor prestigio en Europa, única prueba de esta categoría en España y puntuable para el campeonato de Europa (Fía European Hill Climb Championship), y para el campeonato de España de subidas de montañas (CEM) y que reúne en Arriondas y concejos limítrofes (Cangas de Onís, Ribadesella, Piloña y Colunga) en el mes de Mayo a mas de 60.000 espectadores durante los dos días de competición. En sus primeras ediciones (1970) se celebro por la cara Norte, teniendo su base en la localidad de Colunga, pero el crecimiento de la prueba y los problemas logísticos hicieron cambiar la sede del evento a la cara Sur (1994), Arriondas, donde tiene su base en la actualidad. Arriondas cuenta con mayores zonas para montar la importante infraestructura que la prueba necesita, y fundamentalmente unas distancias mucho mas cortas entre el parque de trabajo y la zona de competición. El principal objetivo, es ser una de las mejores Subidas de Montaña en España y Europa, a la vez ser un magnifico escaparate para publicitar el deporte del motor y la inmejorable zona donde se ubica la Subida Internacional Al Fito, Arriondas y el Oriente de Asturias. Creando una cita para los clientes de nuestros Patrocinadores para el año 2022 con la posibilidad de dar a conocer sus empresas junto con una de las mejores organizaciones de Europa. La Subida es seguida directamente por mas de 60.000 espectadores a pie de pista y gracias a los medios de comunicación y a los pilotos integrantes de esta prueba hacen de ella un gran medio publicitario que SIF MOTOR pone a la disposición de los patrocinadores un evento acorde a sus marcas y que repercuta directamente en dar a conocer sus productos con un escaparate único en España. Nuestro experto es Iván Vicario Director de la revista Coches Clásicos y del "Netflix" de los coches clásicos clasicostv.com Presenta: Fernando Rivas @rivasportauto Coordina: Jose Lagunar @JoseLagunar Colabora: Iván Vicario @VicarioMartin Web SIF Motor: http://www.subidaalfito.eu/2016/contacto.asp Puedes seguirnos en nuestra web: https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Nos acompaña en el programa Guillermo García Alfonsín cara visible del canal de YouTube PowerArt y experto en automoción con el que vamos a analizar como está afectando la situación de la guerra por la invasión de Rusia a Ucrania. Hablaremos de los carburantes y su terrible escalada de precios pero también de esos rumores que hablan de escasez y de un posible racionamiento a corto plazo. Además pondremos el foco sobre las materias primas, véase hierro o acero, que están sufriendo la misma problemática de subida de precio y de falta de grandes cantidades. Analizando la guerra que está sufriendo Europa hablaremos del gas neón que es indispensable para la construcción de los famosos semiconductores y que uno de sus principales proveedores es la propia Ucrania. Pero además esta guerra nos ha hecho darnos cuenta que es también en Ucrania una potencia en la construcción de cableados necesarios para la construcción de automóviles. Otros datos que te encontrarás en este Podcast Motor es la importancia de los dos mercados como compradores de coches. Si bien Ucrania es un mercado más pequeño de unas 100,000 unidades al año la potente Rusia, que está aislada económicamente en el momento de grabar este podcast, tiene un mercado interno de 1,6 millones. Por otra parte la economía española también ha sufrido los daños colaterales de esta terrible invasión. Por ejemplo como fabricantes de coches que somos la segunda potencia europea, tras Alemania, con un mercado que había crecido un treinta por ciento en 2021 y que ahora vemos cómo se ha evaporado. Esto traducido en cifras era una facturación de 90M de euros con Ucrania y 108M de euros con Rusia. Por poner un ejemplo de un vehículo que ha sufrido esto de manera directa podemos hablar de la Iveco Daily que se fabrica en Valladolid y que en un gran porcentaje se exportaba a Rusia. Además hablaremos de empresas como la alianza Renault-Nissan o la energética TotalEnergies que tienen un gran desarrollo en esa zona de nuestro continente y que están en una situación delicada. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Guillermo García Alfonsín https://twitter.com/GuilleAlfonsin PowerArt: https://www.youtube.com/channel/UCYuffMrGltJ2rFfgNymh0Hg Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: https://twitter.com/AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

En el Podcast Motor de AutoFM hablamos mucho de marcas de coches. Pero no debemos olvidar que son los concesionarios donde el cliente tiene el primer contacto con el producto. Unos concesionarios que lo están pasando mal y por eso hemos hecho este Podcast Motor. Para hablar de toda la problemática de los concesionarios y, también, de su relación con los fabricantes de coches. Nos acompaña uno de los periodistas que más saben del sector automoción y la industria automotriz, Carlos Olmo redactor de La Tribuna de Automoción. Uno de los problemas que tienen los concesionarios es la baja rentabilidad. Con fuertes inversiones y apenas, en muchos, casos un uno por ciento de rentabilidad. Cuando no hablamos de concesionarios de vehículo nuevo que prácticamente venden al coste. No nos olvidemos que el precio lo pone la marca. Por otra parte analizaremos las dificultades que tienen para llegar a los objetivos marcados por el fabricantes. De esta manera os ayudaremos a conocer aspectos como los kilómetro cero o los vehículos automatriculados. La curiosa y poco conocida relación entre el concesionario y la marca está en pleno proceso de cambio. Y es que el modelo de ventas va a ser otro con la llegada del contrato de agencia. Te explicamos todo lo que tienes que saber. La aparición de la venta online también afectará a los concesionarios y a sus trabajadores los asesores comerciales. Vamos a ver en que lugar quedan los concesionarios. La polémica va a llegar cuando hablemos de la cancelación de los contratos que unen a los concesionarios con los fabricantes. Y es que algunos han puesto en marcha en los últimos meses un proceso de ruptura de los contratos de manera unilateral como es el Grupo Stellantis. Si has leído hasta aquí ya ves que las aguas bajan revueltas entres los vendedores de coches. Pues hablaremos también de las fuertes inversiones de los concesionarios obligados por la marca. Mucha inversión para una rentabilidad escasa no es la receta más aconsejable para sacar el negocia adelante. La subida del coche por suscripción y el car sharing otro problema para los concesionarios. Sin duda el modelo de negocio está cambiando de una manera clara y rotunda. Ya no sólo para las citas formas de relacionarse con la movilidad si no también porque las nuevas generaciones no piensan en comprarse un coche. Los jóvenes no quieren comprar coches. La crisis de los microchips es otro de los problemas graves del sector. Sin duda ahoga a los concesionarios y además pone en peligro 7.500 empleos. Presenta: Fernando Rivas @rivasportauto Coordina: Jose Lagunar @JoseLagunar Carlos Olmo: https://www.linkedin.com/in/carlosolmogalan/ Puedes seguirnos en: https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Tercera semana de paro patronal en el sector del transporte y en el Podcast Motor de AutoFM vamos a sentarnos a analizar con detalle la situación para poner en orden todas las informaciones que están saliendo en los últimos días. El paro empezó con un seguimiento muy grande y algo de desabastecimiento en algunos comercios pero ahora parece que la cosa está tendiendo a normalizarse. Donde si que todavía se pueden encontrar problemas es en las zonas portuarias sobre todo las de Bilbao, Valencia, Barcelona y Algeciras. En la última reunión de la Plataforma para la Defensa del Transporte se han acorado algunas medidas de entrada inmediata que parece están empezando a desbloquear el sector. Entre ellas se encuentran la ayudas de 20 céntimos por litro de gasoleo a uno de abril que tendrá, según quiere el Ministerio de Transporte, adelantar las gasolineras. Algo con lo que estas últimas no están muy de acuerdo. Otra de las ayudas directas importantes es la que cifra en un aporte de la administración a las empresas de 1.250 euros por camión, 900 euros por autobús, 500 por furgoneta o ambulancia d y hasta 300 para taxi o vtc. Además hablaremos de la idea que busca el poner precio a los portes para obligar a no trabajar a pérdidas. Es complicado y puede que entre en conflicto con la libre competencia del comercio como veremos a lo largo del podcast. También te contaremos que esto es un paro convocado por la Plataforma para la defensa del transporte que no es una organización legalmente establecida. Esta plataforma habla de que quiere defender al asalariado y a las pequeñas empresas. Esto es un conflicto de intereses claro. Te contamos quien es Manuel Hernández el camionero de Hellín (Albacete) responsable de este paro y quién dice que tiene el apoyo del 90 por ciento del sector. En los últimos días se ha visto envuelto en la polémica por su pertenencia al partido político VOX y por no tener ahora ningún camión por haber cerrado su empresa, presuntamente, sin pagar a sus trabajadores. Hablamos de los piquetes informativos y su papel negativo en este paro. Te explicamos la diferencias de un paro patronal, que es esto, y lo que sería una huelga. Analizamos la actuación del gobierno en estos más de veinte días de paro. Ya te adelantamos que ha sido una actuación algo lenta y carente de empatía con el sector. Como objetivos futuros para la mejora estableceremos la necesidad del pequeño autónomo de asociarse y trabajar en un frente común y agrupados en cooperativas. Y de cómo el sector del transporte tiene que lograr ser competitivo y resolver sus múltiples conflictos internos y no sólo vivir de las ayudas. Uno de los problemas de este sector es el precio del retorno que no se cobra. En un viaje Madrid-Barcelona, por ejemplo, se debe cobrar la ida y la vuelta independientemente de que ya tengas un porte para volver. Algo similar a lo que hace el sector del taxi que cobra la ida y la vuelta en vacío. Resulta curioso comprobar que algunas fábricas con este patrón se ha dado cuenta de que con quien tiene contratado el transporte no tienes camiones. Es un intermediario. Que es una de las figuras contra las que quiere luchar este paro patronal indefinido. Presenta: Fernando Rivas https://twitter.com/rivasportauto Coordina: Jose Lagunar https://twitter.com/JoseLagunar Colabora: Rafa Soto: https://twitter.com/rafa_soto_1980 Transporte y Movilidad: https://www.youtube.com/c/TransporteyMovilidad Todos los programas del transporte en AutoFM los tienes en esta lista: https://www.ivoox.com/camioneros-transporte_bk_list_9971505_1.html Y también tienes todos los podcast del transporte en nuestra página web Podcast Motor: https://www.podcastmotor.es/camioneros-y-transportistas-en-podcast-motor/Puedes seguirnos en nuestra web: https://autofm.es/ y https://www.podcastmotor.es Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Nuevo Podcast Motor de AutoFM con el GP de Arabia Saudita 2022 de F1 como protagonista. Como siempre arrancamos contándote las 10 Claves más importantes para entender la carrera. 1.- Increíble pero cierto. Tuvimos que ver un ataque con misiles de un grupo terrorista. Pese a ello no se detuvo la actividad en el circuito pese al pánico en el Eden y los misiles sobre Jeddah. 2.- Ferrari ha dejado claro que va muy en serio y que se está empezando a perfilar como el coche a batir. 3.- Pero no cabe la menor duda de que en Red Bull están también trabajando en la dirección correcta y ya luchan con dos coches. 4.- La otra cara de la moneda es la travesía del desierto que está viviendo el, hasta ahora, absoluto dominador de la F1 híbrida, Mercedes. 5.- Y con el descalabro de Mercedes, obviamente, llega también hasta nuestras televisiones una imagen de un Hamilton desdibujado e incapaz de remontar. 6.- El plan de Alpine no es el que Fernando Alonso y los españoles esperábamos pero ya pueden afirmar que es el cuarto mejor equipo de la parrilla. 7.- Esta clave ya os sonará a muchos de tiempos no tan pasados pero Honda está entrando en un peligroso bucle donde la fiabilidad está quedando en entredicho. 8.- Hemos aprendido con el terrible golpe del Haas de Mick Schumacher lo tremendamente seguros que son los monoplazas de F1. 9.- Aunque el golpe del piloto hijo de la leyenda Michael Schumacher también nos hace plantearnos si tienen sentido circuitos como Jeddah. 10.- No hablamos de fútbol pero, al igual que en ese deporte, el VAR de la F1 está resultando un nuevo fiasco. Los españoles Carlos Sainz: fue tercero y, además, más cerca de los primeros que en Bahréin. Por lo que se puede calificar de positivo tanto su resultado en el GP de Arabia Saudita como su adaptación al coche. Está visión pasa a ser algo menos optimista si analizamos las prestaciones de Charles Leclerc o de Max Verstappen porque el español podría descolgarse de la lucha por el Mundial de F1. Fernando Alonso fue el que vio la cara amarga del fin de semana con su abandono por fallo mecánico. Eso sí, mientras le respetó la mecánica, fue el mejor del resto. Destacar su lucha con Esteban Ocon que, a buen seguro, no le hizo mucha gracia y perjudicó a ambos y a Alpine F1 Team. En nuestras notas del GP Arabia Saudita 2022. La estrella: Max Verstappen El estrellado: Lewis Hamilton La sorpresa: Checo Pérez Qué momento: La lucha entre Verstappen y Leclerc Y para no perderse en el GP de Australia 2022 Estaremos atentos a ver que equipos llevarán mejoras aprovechando los datos de las dos primeras carreras ¿Recortará Carlos Sainz la distancia con Charles Leclerc? Eso esperamos en los Podcast Motor de AutoFM. Será complicado ver un monoplaza que no sea de Escudería Ferrari o Escudería Red Bull en el podium de Australia pero… ¿de qué lado caerá esta vez la victoria? Nuestro experto es Iván Vicario Director de la revista Coches Clásicos Presenta: Fernando Rivas @rivasportauto Coordina: Jose Lagunar @JoseLagunar Colabora: Iván Vicario @VicarioMartin Web Coches clásicos: http://www.grupov.es/revistas/20-coches-clasicos/revista Puedes seguirnos en nuestra web: https://autofm.es/ Twiter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ Youtube: https://www.youtube.com/channel/UC57czZy-ctfV02t_PeNXCAQ Contacto: info@autofm.es

Tenemos el privilegio de colaborar con el maestro Emilio J. Falke del Podcast "Motor y al Aire" adaptando su ensayo El Enemigo Interior: experimentos de psicología social, totalitarismo y sesgos cognitivos. Este audio fue publicado por primera vez dentro de la serie "historias de Emergencia" una iniciativa de varios podcast y blogs de historia para intentar hacer más llevadero el confinamiento en los primeros meses de 2020. Lista completa de audios: https://go.ivoox.com/bk/4231738 Cuando se habla en los documentales sobre el ascenso de los totalitarismos y las dictaduras en Europa, nos llegan imágenes de grandes desfiles, de tipos de uniforme y gorra de plato dando encendidos discursos ante interminables filas de soldados marcando el paso. Pero normalmente no se tiene en cuenta la otra parte, la gente. Los miles de ciudadanos que les jaleaban; que les siguieron al abismo hasta casi destruir sus propios países. Hay en todo ello un factor determinante. El psicológico. La capacidad de nuestra mente para abrazar esas actitudes. Pero ¿Qué lleva a los pueblos a ensalzar las dictaduras, a seguir ciegamente la figura de sus carismáticos líderes sin cuestionar su autoridad? ¿Qué hace que apacibles ciudadanos, normales con los elevados valores morales de una sociedad civilizada lleguen a tolerar o incluso justificar que se cometan las mayores atrocidades ante sus ojos? ¿Cómo pueden llegar a cometerlas ellos mismos? ¿Cómo se transforma una persona normal, nuestros vecinos, en asesinos y torturadores despiadados? Algunos enlaces con información: https://es.wikipedia.org/wiki/Experimento_de_Milgram https://www.anfrix.com/2006/12/el-experimento-de-milgram-un-acercamiento-a-la-tortura/ https://www.bbc.com/mundo/noticias-46352635 https://elpais.com/elpais/2014/09/26/ciencia/1411751641_632474.html https://www.20minutos.es/noticia/438239/0/tortura/autoridad/experimento/ https://es.wikipedia.org/wiki/La_ola_(pel%C3%ADcula) Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

Der erste Tag ohne Fußball-EM wird Sonny und Johnny mit der aktuellen Staffel der Alm auf Pro Sieben versüßt. Zehn wenig, oder gar nicht bekannte Promis sind auf dem urigen Bauernhof eingezogen, um die Siegesprämie von bis zu 50.000 € (Regelverstöße mindern die Summe um jeweils 500,- (neuester Kniff der Reality-Formate)) zu ergattern und einen weiteren bedeutenden Eintrag in den Lebenslauf erringen. Unter dem Motto "Promischweiß und Edelweiß" treten an: Aaron Hundhausen (22, Ex-"Are You The One?"-Teilnehmer) /we call him Fickificky Aaron Christian Lohse (54, Koch) / neuester Eintrag in der Amazon Wishlist: Schlafmaske Ioannis Amanatidis (31, Ex-"Bachelorette"-Teilnehmer) / Passiernierter Seelenklempner Katharina Eisenblut (26, Ex-"Deutschland sucht den Superstar"-Teilnehmerin) Magdalena Brzeska (43, Profiturnerin) Matthias Schneider aka Hollywood Matze (47, YouTuber) Mirja du Mont (45, Schauspielerin und Model) Siria Campanozzi (21, Ex-"Temptation-Island"-Teilnehmerin) Vivian Schmitt (43, Darstellerin in Erwachsenen-Filmen) Yoncé Banks (27, "Queen of Drags"-Gewinnerin) (Quelle: Pro7.de) Moderiert wird das Format von Collien Ulmen-Fernandes und Christian Düren. Während Sonny von der Sendung prächtig unterhalten wurde, fällt es Johnny schwer sich auf das Niveau der letzten Hinrunden Spiele der Europameisterschaft zu jatsen. Ein holpriger Start, nicht nur für die Sendung, auch der Podcast-Motor muss erst einmal in die Gänge kommen.

03:36 – Harry welcomes Craig Hewitt to the show to share his experience as an expert in running profitable and sustainable businesses09:11 – The inspiration to start the podcast, Seeking Scale, and lessons he’s learned along the way12:25 – How Craig thinks about content creation and the work he’s doing at Castos18:20 – What went into the decision to acquire Jay Acunzo’s podcast, 3 Clips22:59 – Craig provides his thoughts on Apple, Spotify and the future of private podcasting32:25 – How Craig has built his team and what inspired him to launch Castos35:28 – How Craig has grown as a founder and a podcast host38:23 – Craig speculates on the future of the podcasting industry41:28 – Craig speaks to the relationships he’s made in this industry throughout his career43:17 – What is something that Craig has changed his mind about recently and the most misunderstood thing about Craig45:59 – Harry thanks Craig for joining the show, and let’s listeners know where they can connect with himTWEETABLES“It’s our responsibility to be honest about what we talk about. To some extent, we’re all influencers to somebody else and people are listening to us. And if people are listening to what we have to say and if you’re spouting this stuff that’s garbage and not realistic, you can influence somebody to make a poor decision in their life.” (07:42)“We want to be thought of and associated as a premier content creator.” (18:57)“We believe very heavily that private podcasting is the future of where our company is going and, I think, a big part of the industry is expanding to.” (24:05)“If you know the value of yourself and the show and the people that you’re approaching about sponsorship, you’ll have a much easier job of selling sponsorship.” (32:01)“With the background at Podcast Motor, we’ve been working with content creators a lot. One of the simple things we’ve done is brought on a producer in-house. We’ve become a small professional services arm that does editing and production. And now we have a creative person that works with customers and that’s the person who’s creating the show for us.” (32:55)“That’s one of the coolest things about this space is that so many people are willing to hop on a call just to chat and help you with things.” (42:33)THANK YOU SPONSORS!FocusriteFullCastLINKS MENTIONED*FullCast Website *Podcast Junkies Junkies Facebook GroupLink to Podfest Expo Virtual SummitCraig’s LinkedInCraig’s EmailCraig’s Website Castos’ WebsiteCraig’s PodcastLink to The Nomadic EntrepreneurLink to Steve Pratt’s LinkedInLink to 3 Clips PodcastLink to Audience PodcastLink to Zapier

„Dieser Podcast ist wie eine gute Crème, die ihr überall auftragen könnt.“ Moment mal. Ist das wirklich der offizielle Claim von That’s What He Said? Ne. Ach, wir wissen es doch selber nicht. Was wir wissen: Folge 19 von TWHS ist mal wieder ein wilder Ritt durchs Themenbeet. Donnie schmeißt den Podcast-Motor an und lässt kesseln. Ihr habt Bock auf die aus- und abschweifendste Serienempfehlung aller Zeiten? Dann seid ihr hier genau richtig. Auch Donnies Heimat Irland spielt dieses Mal eine ganz besondere Rolle. Jetzt aber bitte nicht gleich alle sentimental werden, okay? Naja, vielleicht doch, ein bisschen zumindest. Und: Hat hier jemand MERCH gesagt?! Feedback oder Fragen an Donnie? Schick eine Mail an donnie@poolartists.de!

Craig Hewitt is the founder of Castos, a popular podcasting platform. I met Craig 4 years ago at RhodiumWeekend.com when Craig ran the podcasting editing and service-based business, Podcast Motor, before he built Castos. Today, Podcast Motor and Castos have merged into a SaaS company for hosting and analytics for your podcast.  They also still offer a complete podcast editing and transcription service. As we will dive into during the show, Craig also shares how he purchased the Seriously Simple Podcasting WordPress plugin before he ever started Castos with the idea that they could perhaps leverage it into a SaaS play one day.  On the podcast, we talk about the new podcasting trends, the struggles of growing Castos, and how the Castos team used the Ahrefs course to train new employees on content marketing, and how those efforts are paying off.

Podcasting is having a moment in 2020, but what does the future hold for this unique channel? Craig Hewitt joins Stewart Hillhouse to explore what the future could look like for podcasting and whether it's the right channel for you. On this episode of Top Of Mind, Craig and Stewart discuss: • Why Craig Thinks Podcasting Is A Unique Type Of Content • The Biggest Mistakes Podcasters Make • Questions To Ask Before Starting A Podcast • What All The Best Podcasts Have In Common • And Much More Craig Hewitt is the founder of Castos, Podcast Motor, and the host of Rogue Startups Twitter: https://twitter.com/TheCraigHewitt Castos: https://castos.com/ LinkedIn: https://www.linkedin.com/in/craig-hewitt-78386a66/

  Website and to donate to the Podcast. It's just $1 =) Podcast Donations Link https://sweepwings.com/collections/motor-mounts-winglets-parts/products/fpv-raw-podcast-donations Website https://www.sweepwings.com Sweepwings Instagram https://www.instagram.com/sweepwingsrc/ Instagram FPVRAW https://www.instagram.com/fpvraw/ Facebook FPVRAW DED Facebook Sweepwings DED Youtube FPVRAW Youtube https://www.youtube.com/channel/UCY4Oy0QukT11D3hZsbypkjg/featured Sweepwings Youtube https://www.youtube.com/channel/UCNbMgLsoigN6DCw8O-wmSng Music by H3 Music for FPV RAW Podcast Instagram: https://www.instagram.com/h3_music

Jim is out for his Mom's 90th birthday, so Craig Hewitt from Podcast Motor and Castos sits in the char joining us from France. As he is on vacation (and all the other mics are sold out) he bought a Rode NT Mini, and (beyond his control) was in a room that was high ceiling and hard surfaces (so Dave has run this through a deverb, knowing it somewhat is too aggressive on Dave's voice, but not too much on Craig (I should've witch the Rodecaster to give me separate channels when I hear his room noise.  Ready to Start Your Podcast? Check out the School of podcasting and avoid the common podcast mistakes. See www.schoolofpodcasting.com/start TOPICS: 00:00:21 Special Guest Host Craig Hewitt 00:01:22 Sponsor: podcastbranding.co Need a logo? Need Artwork? Listen today to hear what is the difference. The good news is Mark at podcastbranding.co can provide you with either based on 30 years of graphic design.  03:35 Craig's NT Mini  05:51 Zoom Podtrack P4 is Coming 09:18 How Long Should Your Intro Be? 13:20 Research Your Podcast Name Before Using It 17:48 Why Streamyard? 19:05 The History of Castos and Podcast Motor 22:55 Apple Podcast Has Delays in Updating 24:17 Amazon/Audible is Adding Podcasting 26:50 Google Play Music is Dead - Google Podcasts is Alive 27:43 Become and Awesome Supporter  30:54 Indiedropin.com  32:08 Rogue Co-host 36:43 Kicked Off of Anchor For No Reason 39:20 Spotify Hates Music Podcasts 45:08 Podcast Advertising Works 47:44 Craig's Podcast Audience 

Class is back in session on our latest Audience episode! This week, we’re taking it back to our community. Across our Facebook groups and in conversations with customers, we hear a lot of great questions. Some that we’ve never thought of and others that frequently stump newbie podcasters. In our latest episode, we brought in five questions that we think don’t get enough air time. But first, some exciting announcements with our company and platform. The first is that we announced our sister company, Podcast Motor, is moving under the Castos umbrella to help power Castos Productions. We’re also excited to introduce a new member of the Castos team, Matt Medeiros. Host of the Matt Report and long time member of the WordPress community, you’ll hear from him in our future Audience episodes. Your Podcasting Questions Answered Dipping into our community of podcasters to answer questions about their pain points is why we’re here. So we dove into our Facebook groups and customer inquiries for this latest set of burning podcast questions. Do you recommend seasons for a podcast? Seasons is a term that Apple introduced a few years back to group episodes together within a single RSS feed. Typically, the episodes makes sense together and follow a similar topic or storyline. For podcasts that have a story arc, chronological time sequence, or follow a time-sensitive activity, seasons make sense. It’s a way to logically order episodes and give your audience a more seamless listening experience. Another factor to consider is using seasons to build in a break. Having a logical end to a group of episodes offers an opportunity to take a break from publishing new episodes. While our advice typically is to consistently produce content to keep an audience engaged, seasons can help manage expectations. Remind listeners that the season is XYZ episodes long and to expect new content a few weeks after the final chapter is published. Do you suggest recapping previous seasons before introducing a subsequent season? What’s the first thing that happens when a new season of any TV show premieres? A montage of the drama and climaxes aires first to remind viewers what happened leading up to the first episode. This tactic is perfect for podcast seasons too. Highlight the key players, bring people up to speed, and orient them on where you left off. It allows listeners to follow along more easily and have some background before diving into your latest episodes. To create a recap intro, pull soundbites from episodes from the previous season. It can be repurposed for promotional materials to bring buzz to the upcoming season and entice new listeners to explore your back catalog. Any advice on reaching out to celebrities or notable personas to share your show? Whether your guests are minor or major celebrities (or not celebrities at all), our stance is that you need to provide value to the person you’re pitching. When an interesting article, YouTube video, or podcast episode catches our eye, the first instinct is to share it. Finding the niche value your content provides is where you can unlock virality. When pitching someone, specifically call attention to the value the content provides. An unexpected quote that directly align

Craig Hewitt is the host of The Rogue Startup podcast and he is the Founder of Podcast Motor, a SaaS company that provides turnkey, end-to-end podcast editing and production services for busy professionals. He also owns Castos, a podcast hosting and analytics platform that helps people build, grow, and monetize their podcast with ease. In this episode… There are a myriad of challenges you are likely to face if you decide to develop inside the Wordpress Framework and build a SaaS company. However, this week’s guest, Craig Hewitt has been able to surmount many of these challenges and went ahead to build a SaaS Wordpress plug-in that has done $10K MRR within 12 months.  In this week’s episode of The Big Break Software, Geordie sits with Craig to discuss how Craig built his breakout SaaS company powered by Wordpress, his career, and entrepreneurial background, how Craig grows his customer base and lessons from what he would do differently if he were to start over.

Why should content marketers start a podcast? How are podcasts different from other content mediums? What does it take to make podcasts possible and sustain success?  Today’s guest is Craig Hewitt from Podcast Motor and Castos. From first-hand experience, Craig understands how painful podcasting can be. It takes time, skills, and effort. He helps others get started to understand the value of podcasts. Some of the highlights of the show include: Biggest Challenges: How brands position content and podcast presence Plan Ahead: Purpose of podcast, types of content, and brand positioning Podcast Popularity: Effective content, earning potential, and making connections Branded Content vs. Content for a Brand: What’s the difference?  Podcast Perseverance: Be different to be successful or die in a sea of sameness Audience Podcast Series: How to start a podcast? How to grow an audience? Podcast Skepticism: Is it worth the investment? Why? Marketing toolbelt asset Recommended Gear: Microphone, headphones, and pop filter Measuring and Monitoring ROI Metrics: Depends on brand and podcast  Links: Podcast Motor Castos How To Start A Podcast: Your 2020 Step-By-Step Guide Audience Podcast Audio Technica ATR2100 Microphone Sony MDR7506 Headphones PEMOTech Microphone Pop Filter Wondery Gimlet Media Podcasts National Public Radio (NPR) Podcasts Seth Godin Joe Rogan CoSchedule

Today we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesOccupational therapy — a Wikipedia articleExponential Wisdom — a podcast by Peter DiamandisThe Drive — a podcast by Peter AttiaFollow Judy on LinkedInToday's SponsorThis episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O'Neil, founder & principal of Designing for Analytics. You'll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn't go after fancy diagrams, and why "removing everything" isn't always your best strategy.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDesigning for Analytics — Brian's companyThe CED Design Framework for Integrating Advanced Analytics into Decision Support Software — Brian's articleInformation Dashboard Design — a book by Stephen FewHow Charts Lie — a book by Alberto CairoGood Charts — a book by Scott BerinatoD3.js — the most popular data visualization libraryGet Brian's free self-assessment guideExperiencing Data — Brian's podcastDrop Brian a line at brian@designingforanalytics.comFollow Brian on Twitter: @rhythmspiceToday's SponsorThis episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

One of the privileges we have as the owners of QLB is that we have a panel of experienced entrepreneurs that act as advisers and also happen to be our brokers. On today's episode, we are hosting our first Podcast Panel, these in-house experts are here to answer key questions regarding buying and selling. Jason, Bryan, Amanda, and David have a combined 40 years of experience in brokering e-commerce businesses and are here to share some great insights into their first-hand transaction experience. The discussion today focuses on the sell side and how human behavior can influence a transaction, balancing being a good seller without being a pushover, and finally on valuation and managing expectations from the seller side. Episode Highlights: Can a seller increase their sales amount just by being a good seller? How to handle challenging sellers and tips for approaching the negotiations with them. Thoughts on where seller behavior fits into the entire valuation process. Some of the principals of a good seller and behaviors they should avoid. Where the line is between two being too private and being proactive as a seller. Ways certain SaaS elements can be revealed in due diligence without giving away too much before the handover. Specific contingencies that sellers can hold onto until the signing. The importance of the buyer/seller face to face meeting. Things sellers tend to put too much emphasis on during a transaction. Staying on for extra consult periods as a way to earn buyer trust and confidence. How to temper unreasonable valuations or unreasonable expectations for what market can bear on the part of the seller.   Transcription: Joe: So Mark one of the privileges that you and I have as owners of Quiet Light Brokerage is that we have an unofficial board of directors and highly successful entrepreneurs that are our advisors slash brokers. And we joke often that most of them are more experienced and smarter and more successful than we are. And I think with the panel that you put together in this upcoming episode it's absolutely true. We've got Jason, Brad, Amanda, and David all sharing their experience as advisors, brokers about how to be a good seller and beyond that with the entire transaction. How did the overall panel go? Did everybody behave and give nuggets of wisdom throughout the whole podcast? Mark: Well, naturally I started this all first well it was a pretty interesting idea. I was talking to Amanda about going to a conference down in Austin where she lives and she was invited onto a panel and she said that she'd be really interested in doing stuff like that. So I thought well why don't we do a panel here at Quiet Light and bring forward some of the advisors that have been working on deals. I mean I think the combined number of years on that panel alone was something like 40 some odd years of experience combined. Joe: As buyers or entrepreneurs? Mark: I didn't even get into the; I have no idea how to calculate that. That'd be a much bigger number. My math abilities stop after about 40, 45. Joe: So everything is 40 years of experience for you. Mark: Well I become 42 so yeah everything is; that's going to be the limit. Every year I add one number to my math abilities. The panel was pretty fun. I didn't know how it was going to go. I didn't know if it was going to be too many people on the panel. I was hoping for some discussion between them and we did get into that. We got some great discussion between people who have been doing this for a really, really long time. I wanted to keep the topic pretty simple and just kind of dig into their actual experience in doing deals. I wanted to find out what are they seeing on the sell-side specifically and working with people; humans that can really influence a transaction by their behavior. How much are they seeing that actually come into influencing the price? Jason right out the gate is like look we can sometimes influence the price but the bigger worry here is having a primary effect. If you're a crappy seller you might make this an unsellable business. And that kind of launched off this conversation of what is it; how can you be a good seller? How do you balance this idea of being a good seller who is open and proactive? David talked about being proactive as a seller. How do you balance this proactivity and openness versus being a pushover? What elements should sellers also not necessarily open up on their business right away? And where should they stick their foot down and say we shouldn't be sharing this? A pretty interesting conversation on that front to see what other people's experience was in these different questions that came up. I didn't lay it out right away. Joe just to let you know I asked them to pick out a URI moving forward for the company and I won't tell you what the result was of that. Joe: So I have to listen to this to get the answer. What was the question again specifically and what wiseass comment did Jason make because I'm sure that's exactly where it came from? Mark: You're going to have to listen. Joe: Alright. What was the question though? Mark: The question was choose Joe or Mark. Joe: To do what? And you're like hosting the podcast so you could totally edit it out and tell them no, no, no, no, choose me so it's…for the audience, I want to know Mark has full editing control of the podcast so whatever negative things said about him were completely edited out. Mark: Well, that's actually not true. I don't touch it, in fact, there's a point in there and I'm hoping the editors… Joe: See he's fabricating he's making this up. It's totally true. Chris and Podcast Motor; they do what he tells them to do. Mark: They're the only people in my life that do what I tell them to do. Joe: You man have seven children, that's the way it is. Mark: Yeah, I guarantee nobody in my household does what I tell them to do. Joe: There is teenagers. Mark: There is a point in there; I hope the editors catch this where Amanda cuts out and I awkwardly interject so we'll see if the editors catch that part. If they don't just bear with it because she's actually giving some really good advice during that point in the podcast. Joe: So you and I always joke about or I always joke about the fifth pillar. You always correct me and tell me it doesn't exist. And for those that don't know the pillars, it's growth, risk, gross transferability, and documentation and I always say there's a fifth. It's an invisible fifth and it's the person behind the business. Who you are and how you behave and what you post on Facebook and what's your LinkedIn profile says and it's silly pictures and things of that nature. It has an impact on the overall value of your business. People are going to stroke a check for enough money that is going to make a difference in their life savings and the risk they're going to invest in their future. They need to like you number one, they need to trust you number one; both a number one. That is so so valuable so I love this topic. I absolutely have to listen to see how quickly they all said your name instead of mine. And then I'm going to have to have another panel on with the other four advisors and see what they say. Mark: Sounds great. Mark: Okay, welcome everybody. We're having our very first podcast panel or panel podcast. I don't know what we want to call this but basically, we have a bunch of people on this podcast here. We have Amanda, Jason, David, and Bryan all joined me for a conversation. We've never done this before so we're going to see how this actually works out. The format is going to be pretty simple, I'm just going to ask questions and pick out different people and see what sort of conversation comes from those questions. So, guys, I'm just going to start off with a very simple question. You've got to pick one personally Joe or me; me or Joe? No, don't answer that. I'm just joking. Don't answer that because I already know what the answer would be. You guys would want Joe. Alright so let's; I want to focus this panel on more seller questions because we obviously work with buyers. I know a lot of buyers listen to the podcast but we work with a lot of sellers as well. And so I want to focus a lot on that. What is it like to sell a business? What are some of your experiences? You guys have a ton of experience working with sellers, preparing their businesses for sale, helping them go through that really difficult emotional complex process of exiting their companies so I wanted to try and tap into your collective wisdom here, get some good information and insights into sellers and that process of actually selling a business. And I want to start out by looking at how much influence a seller can have on the value of their business just by how they act with their business. Let's start with you Jason because you are the longest-tenured member of QLB here so I'm going to start with you. I'm going to ask you just a pretty basic question here and that is do you think that you can increase the amount of money; can the seller increase the amount of money they get out of the exit of their business by being a quote-unquote good seller? Jason: Absolutely 100% but it may not be in the way that you're thinking about it. I don't know that your value goes from a million dollars to a million one because you're a good seller. I think it's more binary. I think it's either a million dollars or zero. Meaning if you're not a good seller I think it's likely to spook a buyer to the point where they simply don't want to complete a deal. So I think it's incumbent to be a good seller, to be ethical, to be honest, and very very important to be transparent. So like any little thing about the business that in the back of your mind you think gee I really don't want to talk about that, that's exactly the thing that the seller should talk about with the buyer. Get it out there. Mark: Yeah. Amanda, I know over the years you've also been with QLB for a really long time, we've worked with all sorts of different people. Some people are really easy and a joy to work with and while not dumping on any previous clients, some people are a little bit more challenging. And I want to take a step back and just say something real quick. When we talk about challenging clients, difficult people to work with, the one thing that's always important for us to keep in mind is I get why some people are somewhat challenging. They've built a business, they have a valuable asset, they want to make sure the deal goes through well. So they have a right to a certain extent to be a little bit more challenging. But what has been your experience, Amanda, when you've dealt with a client that might be a little bit more difficult to work with and maybe a little more abrasive in the negotiations? Have you seen that impact the deal that they're able to get? Amanda: Absolutely. I think it's important to actually take those clients and take them aside and say it's really important to look at the feedback that we're getting from buyers and to be reasonable with their expectations. Otherwise, we're not going to deliver for with the deal successfully because the buyer's feedback is super valuable. If you get a lot of feedback that's consistent and a seller is not willing to hear it, it makes it very difficult to take those items there that could be actionable, make them happen, and then get a deal done. I think that also working with abrasive sellers can rub buyers the wrong way because obviously after a deal is done they have to work with the buyers. The buyers work with the seller for extended period time for training and support and it certainly is concerning if a seller is not easy to work with and has a difficult time getting along with the buyer for that matter. So yes it definitely can impact the deal. Mark: Yeah. And I think Jason your point about it being somewhat binary I think is interesting. At the end of the day obviously, we're valuing the business not necessarily the business owner and so Bryan what are your thoughts on what Jason is saying as far as it being somewhat binary? Do you agree with that or do you think that the seller is just one other element of the entire business mix? Obviously, we're valuing the business on its own to a certain extent where does the buyer fit in; I'm sorry, where does the seller fit into that entire valuation process? Bryan: Yes. So I think Jason makes a really, really good point and I'd like to touch on his point about honesty first [inaudible 00:11:30.1]. I think that's probably the most important quality that a good seller can have. But in terms of sort of being a good seller, being more binary than affecting the valuation I think it can be like this and if the seller is really difficult to deal with then disconcerting there is something that's not happening. But I think that being a really good seller can actually also increase the ultimate value that the seller gets out of the transaction simply because being likable and getting along well with buyers is in my opinion likely to induce better offers, induce better conversations that lead to better offers, and thereby can lead to a better and more profitable deals for the seller itself. Mark: Yeah, I think the only issue that I would just if I'm going to comment on this here would be that the buyer is going to look at a business and look at the element of risk. There's always a perceived unknown of what am I actually getting into here. And if you have a seller who is shifty, if you have a seller who is maybe withholding information or is being just kind of; I think Jason to what you're saying, if they're being really abrasive or just mean or whatever yeah that becomes a very binary sort of situation where if I'm a buyer I don't want to get into that because who knows what's going to happen after the sale. Jason: I find in the real world though it's not necessarily that that a seller is abrasive it's more the word you used is good shifty. A buyer just gets the sense there's something that the seller is not telling me. Are they planning to start a competing business the day after they sell? Do they know that this industry is about to hit a brick wall? Are there issues with the supplier? It's that shifty element more than the abrasive element is what I find in the real world. Mark: I would agree with that. I mean the thing that I think people on the sell-side need to understand is that from a buyer's standpoint risk plays into a valuation perceived or real. It doesn't matter if the risk is real or if it's perceived it's still there. And so if you are giving off a sense of risk to a buyer that's going to play in the valuation that you get. So I guess we can put this out there as a plea to be a good seller; to behave correctly. But what does that actually mean to be a good seller? David I'm going to throw it over to you because I haven't got you in on this yet. And sorry, I didn't get to turn in you in the first question here but I want to ask you what are some ways that you've seen from sellers that make them good to work with and things that maybe sellers can do to maybe reduce that element of risk; that perceived risk that they might give out otherwise? David: Yeah, it's a great question. For me, it comes down to three core principles and the guys have touched upon perhaps the most important one right away which is honesty. And then after that, I think it's diligence and knowledge of your own business to the extent that they understand their own numbers in great depth. They understand the reasons, the trends, the way things happen, the problems that they've had; like fully understanding then business. When you have that and have someone with that level of knowledge come on the call with the buyers it's incredibly reassuring that they have this gross knowledge about their own business. And then to a company both that depth of honesty with expertise in their own business. And you know that's not taken for granted because sometimes many entrepreneurs are running multiple businesses and they haven't had the time to focus a lot on one specific thing. So when you have that knowledge it's really helpful. And then the third piece, of course, is productivity. I think that it's easy to come into a selling process perhaps when you are quite emotionally spent even being in the business for a while and to underestimate that a lot of clients will ask some questions and they will want to go back into past historic information and having like a positive mindset about putting that information and realizing that it's also the benefit of the ultimate end goal of the transaction which is to get the best deal terms. Going at that formula very proactive and positive perspective really just creates that like perfect cluster I think of the best seller like proactivity, positivity, honesty, and diligence. Mark: Yeah, that can be a really difficult line to draw because from a seller's standpoint you hear some of these questions and you think I don't want to share this. But at the same time, you don't want to appear shifty. I mean where do you guys think that line is for a seller when they're going through; especially like initially, right? We put up the listing out to the market. I think Brad who is not on this call recently put a listing on the market and had like 300 inquiries on it. We had to shut things down and that client is going through multiple calls one after another after another. And some of these buyers get on and they start asking some pretty pointed questions pretty quickly. What do you think the line is? Amanda I'm going to throw it to you, what do you think that line is where between being a shifty yet still open and honest and proactive as David says? Because I agree with you 100% David that being proactive makes a big difference. So where would you put that line, Amanda? Amanda: I think it has to do with creating expectations for when you're going to open up certain information and letting them know upfront what you're comfortable with. So there are certain things obviously that you want to keep pretty close to you like your suppliers or certain proprietary information that you just don't want to open up to everybody. And so possibly you say okay I'm going to give you all this information; my financials, this is how I do this, this, and this but creating a timeline of when they'll have access to that information based on certain steps being in place and finalizing the deal. And keeping some of that information towards the end I believe has worked really well for most sellers and buyers because if you have that trust level that you built between the two along the way and then you're just basically following the course of actions that have been set out ahead of time then I think that creates a nice flow. And obviously, that's what we want. We want sellers and buyers to both be comfortable through the entire process so that we can get to that finish line. And so I think it is obviously definitely a fine line. But also when a seller and a buyer are working together and they're meeting in person I think that makes a huge impact in what information is shared because you can just feel whether a person is trustworthy or not and what they're going to do with that information. It often comes across just in energy and so oftentimes the seller will let their guard down just when they get to know the buyer a little bit more. But upfront I think obviously you don't want to give 300 people everything you have for obvious reasons. Mark: Yeah and I think for… Amanda: It's about creating expectations. Mark: I would agree 100%. For the buyers that are listening to this, I think the insights that you can take away from this as well is understanding that. Amanda your suggestion is something that we use quite a bit here at Quiet Light during the due diligence process of ordering your requests and understanding some items are going to be more sensitive than others is a really good tip there. It does a great job of helping that seller get put at ease and from the sell-side is a great way for you to protect your more sensitive data by promising this saying I'm more than happy to share this with you but let's first go through these other items first just in case that torpedoes the deal. Bryan, I'm interested to know what your thoughts are where you think the most sensitive sort of data is that sellers might want to consider maybe safeguarding a little bit more than others. Obviously, different sellers are at different levels of comfort. Some don't want to share a single thing about their business and other people are like I don't care. You can't replicate what I did because I got the magic sauce. What sort of information do you think sellers is kind of the main stuff you would probably want to hang onto until the end? Bryan: Yeah, that's a great question. I think it depends a lot on like I said an individual seller. It also depends a lot on the type of the business and the business model, to begin with. So I think with that with an e-commerce business the most closely guarded secrets so to speak might be like Amanda mentioned the vendors with any any business that depends entirely or for the most part on a single or a couple of traffic sources the seller might hold the details of those traffic sources confidential such as for instance in indication of PPC traffic they might not feel comfortable disclosing their full keyword lists and that copies and so forth in the early stages. So it really depends on the business model. It also depends on the business itself and how defensible the business is. Like you said there are some business sellers who are happy to open up absolutely everything because they are fully sourcing that nobody can replicate the business no matter what they sold on but businesses are different and so does comfort level is different. Mark: David and Jason I'd be interested to know from you are there any elements that you have ever run across that have been off-limits in a due diligence process and if so how have you handled getting around that? For example vendor names, customer names, talking to employees; if you're able to share any details on that please do. And I didn't prep before this so if you're not we'll just move on to the next question. Jason: No, that's fine. Well, one thing if I may I just want to add onto what Bryan said. He mentioned about whether a business is replicable. One thing sellers hopefully are aware of, any buyer that's going to see the information has signed I think it's about a five-page non-disclosure agreement which specifically says they're not allowed to scan for ideas to steal. So if a buyer did that they would be blatantly violating their NDA. And a seller would potentially have legal recourse. So hopefully that will give sellers a little more comfort. In regards to what information is truly off-limits, the thing I found is by the time of closing it all has to come out. But some of it does come out essentially at the closing table. So one of the big areas of sensitivity I found is if a business has employees a lot of times the seller doesn't want to mention the sale to the employees literally till the last minute. The reasoning is it could really make them panic and look for other jobs if the deal doesn't go through. The buyer who might be inheriting these employees will have some obvious consternation. They're going to want to know who's about to work for them; are those people planning on sticking around? That can be a really sensitive area. And I've had situations where it feels like we're a lock on that or some other small issue and it always seems to get resolved at the closing table at the 11th hour when finally everyone feels confident that the deal is actually going to happen. David: Yeah and I think to add to Jason's point it's something that comes to mind a lot. Me over the years that's owing a lot of SaaS deals you can imagine the code base is just a really cool secret sauce component of SaaS business and the buyer very naturally wants to see that annotate to see what kind of code quality is annotations and see what kind of architecture is and that creates a lot of shrikes naturally in the owner right away. And it was an interesting bridge trying to think about how we could do that in a very safe way to get to that point that Jason is talking about which is the eventual reveal at closing. And what we did that's worked very effectively over the years and what we do at Quiet Light is show a snapshot of that code base and just provide enough insight and then a high-level like architectural look so that they can see how this sort of modules are put together. And then just a small snapshot so they can analyze the code based on a very discrete basis. Or also consider using a third party due diligence advisor to come in and review the code base and that way the owner is never really hands-on with it. It's being reviewed by a third-party specialist and there's a non-disclosure agreement in place and so you really can actually go into something that looks like quite a difficult issue and something to verify with a lot of credibility and integrity. So that's one of the ways that we've done most to do that with SaaS. Mark: Yeah I think one of the things I've learned over now 13 years of helping people through this is that during the due diligence process oftentimes a buyer comes in and says I need to understand X. And rather than saying in the due diligence process that I need to understand X they say okay I need to understand X and the way to do that is Y. And so what they say is let's do Y. And the seller says I can't do Y. And then the buyer says well what are you trying to hide, right? And so one of the tricks for you guys that I know you guys have done so well over the years is figuring out what is that X; what is the person actually trying to achieve through this request? What are they trying to learn through this request? And David to your point I'm glad you brought up [inaudible 00:25:11.7] because I was going to bring that up. That's one thing that I would consider to be kind of a non-negotiable. If I had a SaaS business and a buyer came in and said I need to get the codebase I would say no. I don't think that that's reasonable mainly because we can satisfy the same information that you're seeking in a way that does not involve handing over the entire code base through a third party due diligence requests or otherwise. I think there are other elements that could be non-negotiable such as if you have a business that has only five clients. And if the buyer wants to speak to those clients there might be a reasonable request there. But it can also be pretty dicing so how do you overcome that sort of friction in a due diligence process. Jason, it looks like you have something that you want to add onto that. Jason: Yeah I mean just touching on that. One thing we were talking about earlier was being a good seller and the corollary is being a good buyer. But one thing I've encountered on occasion is somebody will have experience with having done other deals in the past; either business acquisitions or dispositions or real estate or something. And a person might have an attitude of I've done a lot of deals; this is the way it's always done. And one message I would try to get out to people is just because you've done a deal in a certain way that's not the way it's always done. This panel has done literally hundreds of deals and probably in dozens and dozens of different ways. So I think Mark what you're saying is try to figure out the core of wants and then get creative about how to supply it is probably the most appropriate answer rather than being rigid and saying this is how it has to be. Amanda: I also think to David's point about bringing a third party to do due diligence and possibly a financial audit or an audit of some technology or code it brings a lot of value because it gives the buyer some time to focus on actually what they wanted to do at a business point or it takes the nuances of the financial load because it's so tedious when you're going through financial due diligence or looking at code. And to have somebody else do that who's professional and experienced with that while the buyer can focus on future opportunities and getting prepped and ready for your transitioning into the business then I think there's a ton of value in doing that. And oftentimes it helps the seller feel more comfortable sharing that information with a third party as well. Mark: I'd be curious to see what experience each of you has had with conditional purchase agreements. I've used them sparingly and just I'm going to take a step back, whenever we do the podcast I introduce something that is a little bit outside the normal. Oftentimes I hear from you guys they're saying why are you saying that now everyone is going to want a conditional purchase agreement. So I'm not necessarily encouraging this but I've used it on occasion when somebody really doesn't want to disclose vendor names or really doesn't want to disclose something else. So we say alright let's put together a conditional purchase agreement where basically this thing is binding conditioned on a very specific term. Have any of you others worked with those? Jason: I mean I think like I said I've had some deals where it really seems like it's either going to close or fall apart at the closing table and they've always closed. It's always whatever is that one condition has been revealed right at the very end. Mark: Yeah, and I think I'm going to wrap this up. Amanda, I think one point that you made that I kind of went right on over is meet in person. If I could give one bit of advice to anyone doing an acquisition on the buy-side or sell-side, get together and meet in person. It solves so many problems. If you can spend a couple of days with that person in the same room going over some of the due diligence materials I think it solves a ton of problems or it creates a massive problem that deals shouldn't happen anyways. And that's an outcome that might be okay if the deal is going to be bad anyway. And so a meeting in person is a great suggestion. It's something that I would definitely recommend. Alright, I'm going to ask and move on to another topic here. Bryan I'm going to move this over to you here and that is talking about what's important in the negotiation. When somebody is looking to sell their business oftentimes what we do is we think well I want to get money out of this. I want to get X out of it. I want to get as much as I can possibly get out of it and forget that there's a lot of elements that you have to negotiate. You have a non compete agreement, you have an employment or consulting agreement on top of that. And there's literally probably about a half dozen different things that get negotiated through the process of selling an online business. What are some areas that you've seen maybe a wrong emphasis from sellers in the past where they might put too much weight on one element of a transaction? Bryan: Yeah there is definitely a lot going on in terms of what makes an offer than just total price of the offer. There are things you mentioned and there are seller notes, equity rules, you mentioned an offer can be structured in so many ways. In terms of wrong emphasis, I think sellers are often a little bit perhaps too much against carrying a seller note especially if it's a small seller note. I've seen this sentiment changing over the recent years though and it used to be the case years ago that most sellers would basically only want to want to deal with good cash offers. It's now getting more and more common for sellers to be okay with a 5, 10, or 20% seller note. And the reason why I believe a seller should be more okay with carrying small notes is because that's what I often explain to sellers themselves is that oftentimes those offers that they get that are structured this way are actually going to have bought them more money at the end than a full cash offer route to the extent that they can even easy to consider the seller note to be sort of a bonus on top of what they get anyway. So they can keep pushing for an all-cash offer but it's likely that this all-cash offer would actually go to turn out to be lower than the cash part of the offer that might go to small notes. Mark: Yeah to that we have a podcast I think it probably would have aired a couple of weeks before this episode here with Shannon Stewart who's a tax advisor on the sell-side. And she has an example of a business that sold for 11 million dollars and that she was able to; the net proceeds increased by 43% largely through deferring some of the payments that came in. And when you're talking about an 11 million dollar deal a 43% increase in net proceeds is not a small amount of money. So I would agree, seller notes and knowing how to structure those the right way is is something. Jason what would you say; is there any element that you think sellers tend to overemphasize when they're negotiating? Jason: Yeah I mean I think like Bryan said headline price gets a lot of focus when in reality it's more about how much are you going to get overtime after-tax that you get to keep. And then I think another thing that gets way too much emphasis is multiple. I think a lot of people get hung up on multiple both buyers and sellers and it kind of boils down more to bragging rights than to a discernible business reasoning meaning ohI sold my business for 4X or whatever so I can tell my friends. The reality is okay let's say you pushed the multiple for your particular industry; let's say you're selling an e-commerce business and they normally sell around three times earnings and you managed to push it to four times like you're taking a lot more risk to get to four times you had to accept an earn-out and it's depending on performance and this and that and the other. Even if you collect it all you're earning what you would make in four years anyway. You wouldn't be selling the business if the sole reason was the money that you're getting paid. There are clearly other reasons otherwise you're better to keep the business. So the big advice I give to sellers is the market will determine the value of your business better than anyone on this panel, better than you the seller, better than any individual buyer. We have thousands and thousands of buyers and for most businesses, we get multiple offers. That's the market. If you're not willing to accept what the market will bear you're better to keep the business than to sell it or to try to push the market beyond what it will bear because it very likely could backfire. Mark: Well Jason you're begging me to go into a question that is also on the list. I'm not going to go there yet because I want to stay on this one here and then we're going to get over to that question to wrap things up here. David, I'll be interested in your thoughts on this as well here. Are there elements; I mean you've got a ton of experience in working with sellers just like everybody here, what are some things that you see people often negotiate maybe more heavily than they should and what advice would you give to them on that? David: Well I think certainly on the emphasis question I would say to sellers when they're reviewing any offer that 50% of the decision; only 50% of the decision should come down to purchase price and terms and the other 50% should be based on the execution certainty of the buyer that's actually presenting the offset. Because there's an ocean of difference between coming out with an LOI for your business and actually closing it. And I think it's part of the; well a huge component of hiring a broker and an advisor to help you take that bridge from there to there and I think it's for me sellers that have been really receptive to guidance and advice at that point whether they should take the focus off the headline price off the headline multiple that Jason is talking about and consider the wider context that is this still going to close because the buyer has experience, for example, they have a readily available source of funding their due diligence requests are miles and miles long they're not reliant on any kind of outside financing [inaudible 00:35:22.8] all of these things introduce risk into the deal and ultimately that's risk needs to be looked at properly in the context of the whole deal so I think that's really important. Negotiating terms, one thing that I always recommend for sellers to be open to is the prospect of keeping the window open for like the minority kind of consulting arrangements after the sale. Honestly, we had enough every business through a standard transition period and depending on the size and complexity that can vary. But I think one thing that's actually really good for sellers to think about is maybe staying on to do like an hour or two a month to just say six months longer with the sale and that goes a huge way with buyers knowing that they just have a slightly longer line which the owner has to ask a half an hour-long question in four months time. And to that point about getting the trust and getting the deal over the way, that's a huge point that I think sellers are sometimes like they're spent and they never really want to spend more time on the business. But just that tiny little time investment for just a few moments goes a huge way towards getting a deal on the way and a great value. Mark: Yeah I would agree to that 100%. I remember when I sold my business now a long time ago they asked me to stay on for six months afterwards and they paid me for it; so a regular monthly consulting fee and at first I was like man this is going to be a pain but what I found pretty quickly is it wasn't. It was really easy. It was very easy money that I was bringing in as a result of that. And it really helped with their transition as well. Alright, we're at 35 or about 30 minutes here on this so we're going to round it out with one last question and this is one that is pretty important to me because I think it's what we all do here. We all earn a living in some capacity through helping people exit their businesses and from our standpoint it can be really easy to treat people's businesses as inventory that we're simply moving. And obviously, we don't ever want to go there because we're all business owners ourselves. We've all been through that. We know what work it takes to build these and then how difficult it can be and how stressful it can be to sell them. So one of my pet peeves that have grown over the years is just hearing people say oh man is this seller I was approaching them I wanted to buy their business they weren't selling it but I was doing outreach and I asked them how much they'd sell it for and man his expectations were crazy. It's a pet peeve of mine so I'm kind of implanting here the answer that I want to hear. Amanda; we're going to go left and right on my screen, Amanda, you're first here. Do you think that there is such thing as an unreasonable valuation or is it only really unreasonable expectations of what the market can bear? Amanda: Well I think both actually I think unreasonable expectations for where the market can bear; I mean when we're seeing that right now. Certainly, we're seeing a lot of growth in multiples over the last two years and there's been a push to constantly drive that multiple. And I think we've done a really good job of doing that. But sellers, of course, have their own expectations on what they think that multiple should be because they hear things from other sellers or they possibly got an offer four years ago from a strategic and they decide to pass that. And that has dried up and gone away and is no longer a viable option. And so I think the market evolves really quickly. And I'm actually one of those people who may have unreasonable expectation professional with expertise and proper data to bring somewhere like that back to reality. And I think that that's; actually, the core of it is having realistic expectations with what the market is; the ability of the market at this time because obviously, that may change in six months for better or for worse. I think that whether the expectations are reasonable is less important than the seller being able to be open to the feedback and coming back down to reality. And I think that makes a lot of difference because we see that quite often where sellers will come in and they think their business is for X multiple but then they're open to hearing what we're experiencing, what we're seeing because we do a lot of volumes and then having those realistic expectations is super important. Mark: Yeah and I think one thing I've been trying to remind people as well especially in the sell-side when we get up into the high seven and eight-figure territory; you brought up Amanda that the seller might have gotten an offer from a strategic years ago but obviously never went through or they heard about so-and-so who got a 6X on their business what they never really hear when they hear these big prices is what was the composition of that offer. How much was there actually cash? How much was equity that can be the phantom value? Jason, I know you have a lot of stories about phantom values in equity, right? And so that's something that we don't hear about. It's like the sports contract of oh my gosh they got o120 dollars but it's only 10 million dollars guaranteed and like it's so much in incentives. Jason, what are your thoughts on this aspect of unreasonable expectations on the part of sellers? Jason: I think part of it depends on how you define unreasonable because I look at myself as an example. Most people say I've got very unreasonable expectations of the value of an hour of my time and I will concede absolutely positively. What I expect to earn is way more than what my job will provide and all that means is I need to adjust how I use my time in order to achieve it. So if you're a person who believes your business is worth a lot more than the market will bear, that's perfectly fine. I just think don't be a seller because the market won't provide it. It's important to understand the people on the other end of the transaction are buyers. They're seeking a certain rate of return. You're comparing your business not only to save alternatives like or I mean to a spectrum of alternatives and various safety like bonds, stocks, municipals, real estate. They're also comparing it to other businesses for sale that earn roughly the same amount. You might have roughly the same growth plans. And it can be really frustrating if anyone is banging their head saying no, no, no, no, my business is special and deserves more when the market simply won't bear it out. I think most of us on the panel have kind of learned that there's a range. There's a spectrum where a valuation could be within a certain range depending on certain factors. Sometimes it's worth it to test the market to put out something at a bit higher valuation just that so you see the seller understands that the odds are going to go down the harder you push. And then one other kind of important point I want to bring up, we talked about this on an internal email the other day. A lot of times a seller will call multiple brokerages; they'll call Quiet Light and then two or three of our competitors and that's perfectly fine. We want you to talk to whoever you want to talk to. But one common thing I'll hear is a seller will say to me how much is the business worth and I'll quote a price. I'll say I think it's worth about a million dollars for the sake of argument and they'll say well wait I just talked to Brokerage X and they quoted me a million two, can you get me a million two? My answer is I don't know and neither do they. It's not the broker that's buying your business. It's a buyer that we've not yet identified and all that all of us are doing is giving an opinion. And in some cases, it can be really detrimental to the seller to try to play brokers off each other because the broker's tendency might be well gee if these three other people told you it's worth more maybe I'm wrong and the price gets bid up in the sellers head. And then when you get to market the buyers; the people that are actually writing the check for the business are like what are you talking about you're way out of bounds? So it's really important to remember who's the decision-maker. In my mind the decision-maker is always the person that's writing the check for your business; sometimes that's the buyer, sometimes that's the banker who's funding the buyer, but you always have to cater to that ultimate decision-maker to figure out what's the true value. Mark: Absolutely. So in regards to the value of your time Jason I appreciate you putting it on a payment plan for this little podcast panel because it is pretty crazy. Alright, David, over to you I want to get your opinions on this. David: I think Jason said absolutely the best. I think the market ultimately informs everyone to pick up on what Amanda said it's all about receptivity to that. I mean you can continue on as a business owner with a maybe like a grand ass perspective of the value of your business for a long enough period of time and as Jason said potentially go with the broker that's gone for a particularly inflated valuation. The problem is as Jason and we all know here is that if you come out way too high you will flop in the market and it will be a long long period of time before you then eventually have to come off the exclusivity pulling down the listing and then return back to market at a later point in time often with another advisor and how many times do we see that at Quiet Light with people coming to us from a very correct or whatever having spent an awful lot of wasted time and to cut in to Jason's point all of our time is valuable and we love the perception of it. If you're a business owner with a great business that you want to exit your time is especially valuable. So that decision right out the gate in terms of your receptivity and so what the market will bear is arguably the most important decision when it comes to respecting your own time and getting a process done and completed and money in the bag. Mark: Yeah, I remember probably about a year ago I was recording a potential client and then he came back and said another broker quoted me and said that they could get me this much and it was substantially higher than what I was going to; what I was quoting him at. He said and he's going to reduce his commission to this. I looked at it and I called him and said yeah you should sign with them. How do you counteract that, right? You couldn't really counteract that too much other than say if you really think they can get that and are being less commissioned then you should sign with them. He ended up signing with me later and we ended up getting a really good deal for him. But I think you guys point about valuations being a predictive exercise is on point. Alright, Bryan, I saved the best for last. What are your thoughts as far as these unreasonable expectations or is it just unreasonable expectations for the market? Bryan: I think Chris and David both absolutely nailed it. And I'm glad that they took the conversation the way they did. I think the market is always going to be brutally honest and any valuation mistakes that are being made, any unreasonable expectations are going to be corrected by the market. But I think the one most important thing on this is it is going to be the market who will buy the business it's not going to be the broker. There's no point negotiating the valuation of your business with the broker because it's not in the broker's power to value your business it's the market that values your business ultimately. Mark: Absolutely I'm going around this out and close it up by saying one thing and that is Jason, you said this in what you brought up, if the value of your business in your head is 10 million dollars but the valuation of the market is 1 million dollars just don't become a seller. That's kind of the result. As far as Quiet Light Brokerage, look I know where the value of Quiet Light is. If somebody came up the street and offered me the value; the market value of Quiet Light I would say no. If they are offering me two times the market value of Quiet Light I would say no. If they offered me three times I would still say no because the value of my head for what this business is worth to me right now is way more than what the market value is. I'm not a seller; not going to be a seller for a long long time. And that's totally fine because I love this business. I love working with you guys. Thank you so much for coming on this podcast panel. Guys give us feedback on this. Let us know what you think. If there's something that you want us to do a panel on as far as topics let me know. If you want it to be specific in industries such as e-commerce or SaaS or content sites we can do that as well. We've got a wealth of experience here with the advisors and we're about to be able to tap into them more with these podcasts. So again, thanks everyone for joining this. Let's do it again hopefully sometime soon. Bryan: Thanks, everyone. Amanda: Thank you. David: Thanks, Mark.

Subscribe & Download Listen on Apple Podcasts Listen on Google Play Follow us onSoundCloud Listen on Spotify Guest: Craig Hewitt ​Company / Business name: ​​​​​​ ​​​Podcast Motor Craig Hewitt is the Founder of PodcastMotor, a productized service which offers done-for-you podcast editing and production. Podcast Motor has a team of 15 remote members spread across 4 continents and are responsible for around 40 podcasts on a regular basis. Craig is also the founder of Castos podcast hosting and analytics with a to enable everyone to create their own podcast and share their voice with the world. Castos just celebrated it's 2nd birthday and more than 1,000 customers are on the platform. Tools / Books / Resources mentioned: Books: Profit First by Mike Michalowicz, Traction by Gino Wickman. Show Notes: 01:32 minute mark: Agile entrepreneur takeaway: If there is no solution for a problem you are facing, most likely other people are struggling too. Solve that problem and you have a business.  Craig starts off by talking about how he stumbled his way into starting podcast motor when he actually started his own podcast but found it cumbersome to get it edited and published. He calls it ‘scratch your own itch' way of starting a business where you solve your own problem and in the process build a business to start similar problems. 04:52 minute mark: Agile entrepreneur takeaway: Figure out your calling in life and focus on what you can accomplish.  Craig calls himself a hopeless entrepreneur who is practically unemployable in a corporate world. Instead of spinning wheels in a corporate world, Craig really wanted to accomplish meaningful things by being on his own. Even though he started by selling capital equipment to hospitals, Craig is now in a 3rd iteration of his entrepreneurial journey. 06:47 minute mark: Agile entrepreneur takeaway: Be agile and nimble in starting your business. Craig is a big believer in productized service business and a prime example of get started quickly. He went from an idea to a paying customer in 3 weeks and a monthly revenue of $5,000 in 2 months. Start with a problem you can solve for customers and find a way to do it soup-to-nuts for them. Then you can keep pivoting from there. 08:30 minute mark: Agile entrepreneur takeaway: If there is no solution for a problem you are facing, most likely other people are struggling too. Solve that problem and you have a business.  Craig gives examples of where his friend Justin McGill started a challenge to start a business in 24 hours and his SAS business lead fuse did exactly that. In this segment, Craig also talks about building a customer pipeline with a combination of organic traffic (70%) and paid traffic (30%). 15:04 minute mark: Agile entrepreneur takeaway: There are always multiple sources of motivation: personal and professional. Find yours. Craig talks about the motivation needed to build his business. (1) He wanted to quit his full-time job and the side business he started seemed like the path (2) And the pipeline of customers who needed him provided him the additional motivation. 17:37 minute mark: Agile entrepreneur takeaway: Read the following books if you can: The Profit First and Traction. Craig mentions two books that were instrumental in shaping him and his business. The first is ‘Profit First' by Mike Michalowicz which talks about paying yourself first from the profits. The second book is ‘Traction' by Gino Wickman which is kind of a blueprint for running a business. Craig also mentions Dave Ramsey's thinking on how you need to tell the mon...

In this episode, we discuss upping Podcast Motor’s marketing game, what’s new at Recapture, and making new hires for the first time ever. Topics:  What we did on our summer vacation. The current state of Podcast Motor. Hiring a full-time marketer or sales team. Updates on Recapture. Using Google Analytics to help customers track their […]

These days Amazon businesses are getting more complex, and one way to add margin to your business is to extend to other countries. Today we are talking about the importance of understanding foreign exchange when buying and selling overseas. Since your business can potentially save a few thousand dollars, euros, or rupees, it is a good idea to use a broker for fx, where every little bit counts. Today we have an expert on to talk about the benefits of getting the best foreign exchange rates for your growing business and how having that broker can make a big difference. Jared Van Orden is a financial expert with GPS Capital Markets based in Utah. Since 2002, GPS has been the leading corporate foreign exchange brokerage firm dedicated to handling foreign exchange for companies, large and small. Jared's firm helps its clients exchange funds back into their working currency when selling overseas. Additionally, they exchange the currency of the country where clients are doing business and making foreign purchases. GPS Capital Markets deals in any type of transaction that has a foreign currency element to it and helps companies implement best practices. Episode Highlights: Jared explains the impact of WorldFirst Brokerage's US operations closing. The cost difference between using an exchange broker and being directly exchanged via Amazon. How getting the best exchange rates can affect an exit. Savings opportunities when purchasing goods from overseas, particularly China. Opportunities in other countries such as Thailand and India, a broker can offer. How the cost of a product going up or down can affect the exchange rate. Can sellers set up an EU bank account if they're a US company and what are the tax ramifications? The advantages of multi-currency accounts set up in the country where you do business. Understanding VAT and using an experienced accounting firm for taxation. Transcription Mark: Everybody for those of you that have been long time listeners of the Quiet Light podcast you've probably noticed that we have a brand new shiny introduction to the podcast. Let me know what you think. I like it quite a bit and there's a point in that introduction where there's a movie quote. We thought we would just throw this in there really for no reason other than it's somewhat fun. So here's what we're going to do, if you know what movie that quote was from send me an e-mail at mark@quietlightbrokerage or e-mail Joe at joe@quietlightbrokerage. For those of you that think that this podcast is actually Joe's podcast, you can do that. Let us know what movie it is from and we'll give you a shout out on one of the future podcast episodes. So what movie was that from? And Joe I got something just really funny. Just to tell you briefly I was just at Traffic and Conversion out in San Diego and we were talking about the different people at Quiet Light Brokerage and somebody actually told me that they thought that what you did at Quiet Light Brokerage was the podcast. So that's all that you did. Joe: That's all that I did? That's all I do? Mark: That's all you do. Joe: Oh. Well you know I wish it was all I did and my life would be a lot easier and I'd sleep better because the podcasting is the easiest part. All I do is talk and you and the content team, Chris, everybody else they do the rest. Podcast Motor; they make my life easy. So cool I wish … maybe that will come true someday. The other alternative versus mark@quietlight or joe@quietlight … you don't have to play favorites you can just send it to inquiries@quietlight and put movie quote in the subject line. And that way both Mark and I will see it and we can call you out and tell you we love you and that you picked the name of the movie. But listen we should talk about— Mark: Well on that be honest if you use Google like I do with every single one of these tell us that you used Google just to find it. Joe: Well when you were showing me this sample and you gave a movie quote I did, in fact, Google it. So don't cheat like I did folks. I knew what it was. I was pretty sure I knew what it was. And it was maybe people we can … I know I won't want to confuse them with the intro that is not pride to this. Anyway, we have a new guest; a person that specializes in foreign exchange. And it's something that you and I don't have a whole lot of expertise or experience in. His name is Jared Van Orden. He's from GPS FX. I met him at the Prosper Show last year and we talked a little bit about what they do. And finally because of some things that have happened with a company called World First we decided to get him on the podcast and talk about saving some money for the folks that do sell overseas and also buy from overseas manufacturers. Mark: Yeah. I'm sorry I thought you were going to continue talking. I didn't know you were done. I usually when you talk I just kind of tune you out so I— Joe: I know. I know. Mark: Well look the Amazon businesses are getting more complex and one of the best ways to expand and grow your business … any e-commerce business but Amazon specifically is to go into different countries. And when you do that there's going to be added complexity but also added areas for margin. And one of the very simple ways … and I talked to Jared before at Prosper Show is just that right? Looking at the foreign exchange this is an area where you can definitely add margin to your business. And it's an area that frankly I don't know much about so I'm glad that we have somebody who does know a lot about this to come on and talk about it. Joe: Yeah and let me just say real quick before we go to the podcast Mark is mentioning margin and it's important if you're going to save a thousand dollars a month on foreign exchange by doing it right. Or another thousand a month by using a foreign exchange company when you're placing orders overseas. That's $2,000 a month; $24,000 a year. That could result in an additional 75 … a hundred thousand dollars onto the value of your business so every little bit counts. Please listen to the entire podcast because Jared does a really good job of explaining the entire process. Mark: Awesome let's get to it. Joe: Hey folks Joe here at Quiet Light Brokerage and today I've got Jared Van Orden with me on the phone. Hey Jared, how are you? Jared: I'm doing great Joe. Joe: Awesome. Well as I said in our little chat before, today I've got a guest on talking about a subject that I know very little about which is great because I'm going to ask a lot of dumb questions. But before we go into those dumb questions that I'm going to ask and questions that I think will help the buyers of internet based businesses selling physical products and selling overseas; sellers of those save some money in the future why don't you give a little bit of background on yourself so folks understand who you are and what your company is and what you do. Jared: Sure. Thanks, Joe. So I'm with GPS Capital Markets. We're a foreign currency exchange brokerage that headquartered out at the United States; Utah actually to be exact. And we do all things foreign currency exchange. So we help companies specifically if they have revenues that are being collected in a currency outside of their functional currency, outside of the currency they use on a day to day basis. A US seller that's selling in to the UK; we help them to exchange those funds back into US dollars. Or a company that's paying for products in a foreign currency; we help to exchange funds from US dollars into those foreign currencies. And you know that it can be on a revenue cost basis. We help companies to acquire other entities overseas or to sell other entities; any type of transaction that has a foreign currency element to it. We really go out and try and help those companies number one to find the best practice solution to what they're doing. Sometimes that may mean not doing business with us but to help them find really what's going to fit best for their unique situation in dealing with foreign currencies. And then help them to implement that strategy if at all possible. It could be anything from just converting funds to locking the exchange rates for them. Joe: Excellent. I've dealt with this a few times over the years when we've got people that are not US citizens. They're … I just did one in Germany last year and the exchange rate was a major factor in terms of the timing of when we're going to close a transaction for him because it was being sold … purchased in US dollars. And I've had a lot of Canadian folks as well and folks from different parts of the world. But the big savings here and the way that people ultimately and this is what we look at can boost their bottom line discretionary earnings. There's many, many different ways to do it but the key here is a one or two or three percent savings in that foreign exchange. We're on this podcast because your team had sent me an e-mail. We met at the Prosper Show last year. I think you'll be there this year. We will as well. But you had sent me an email in regards to World First which is a very well-known foreign exchange firm that they're closing their doors. Can you touch on that a little bit for those folks that are currently using World First and may not know about this and what's … how it's going to impact their bottom line? Jared: Sure World First is actually a very good exchange brokerage. It has been around for quite a while and they had been helping a lot of Amazon sellers in the seller space to convert their funds from the foreign marketplaces back into US dollars. Basically, this is another option rather than using Amazon … to let Amazon convert those revenues for you into US dollars. And what happened is that World First is in an acquisition type situation where a foreign buyer out of China was looking to acquire the company. But because of some of the blocking that the US has done for Chinese financial companies purchasing US corporations that transaction didn't look like it was going to go through with World First US operations. And so World First sent out an email here back in January to all its clients saying that their US operations are going to be closing immediately. And that leaves a lot of our Amazon sellers in a situation where they're no longer going to be able to use that service with anywhere less than about a 30 day notice that after February 20th which is today you cannot use World First services if you are a US Canadian corporation. So those services out in US and Canada are no longer available to you. Now that doesn't mean that World First just quit doing business if you're a UK seller that's doing a business in the EU that services still can keep working for you. It's really only affecting the US companies that are based out in the United States and Canada. Joe: Okay so if we've got a US company or a Canadian company doing a $100,000 a year in revenue in the EU and they were using World First and they just default back to using Amazon what's the cost difference in terms of the exchange rate, what they're going to be left with? Jared: It's going to be pretty substantial. I mean if you're using Amazon, every two weeks Amazon sends your revenues back to you and if you have not entered an EU or UK based bank account those funds get exchanged by Amazon and sent to you every two weeks. And by default, the exchange rate that they're giving you is not what the market exchange rate is. It's actually the Amazon exchange rate they provide to you and it's over 3% off market. So if you're doing $100,000 in sales over there you can expect to only get $97,000 back or a little bit less than that because of the exchange rates that come that with your Amazon's platform. Joe: And if that same seller was using say you guys or World First what kind of rate would they have been getting? Jared: It would have been at least 3% better than what they were currently receiving at the time if they're through Amazon. Joe: I'm confused. Do the math for me. Jared: Amazon is around 3.75%. It's kind of where they come in at on their mark up on the exchange rate. Joe: Okay. Jared: Whereas if it's coming through GPS you're going to see significant or any other broker that is helping the Amazon sellers you're going to see significant reduction that oftentimes two to three or more percent back to you for those conversions. Joe: So you go from you're at 3.75% which is the default Amazon number … and these are just numbers that float and change I would assume. Are we looking at a full percentage point, two percentage points … are you talking 2% versus 3.75%? Jared: I would say for most of the brokers including GPS you're looking at two to three percent back in your pocket on the exchange. Joe: Yeah that seems really high just given that … I mean two to three percent. So you go from 100,000 if it's 3.75 with Amazon that's $3,750 you're going to save 3% by using GPS or if they were with World First is that only costing them 750? Jared: Yeah. Joe: Really? That's a huge difference. Jared: It's a huge difference. And that seems really high but in all reality that's actually pretty on par with a lot of other methods that are employed right now. If you're in e-teller and you have your own website. So you're selling on Amazon but you're also selling on your own website or in the UK your credit card processor is collecting those funds and oftentimes they're converting the foreign revenues into US dollars and placing them into your account. You're often losing 2.25% on that conversion and often a 1% to 1.25% cross border fee that's charged to you. And so that's 3.25 to 3.5% that you often lose on that conversion even if it's coming through a credit card processor that may be integrated to your Shopify account or some other online platform. So it seems really high but you'd be surprised that currency conversion buffer is in there for most conversions. Joe: Okay so a simple math again though if someone's doing $100,000 in foreign currency, a foreign land they're going to save 3% by using … if they were using World First or using a firm like yours. That's $3,000 for every 100,000. So if they're doing a million it's an awful lot larger. Just to break it down further for those that are listening if you've got a business and you're planning to exit in the next 12 to 24 months and you're paying these high numbers that Jared's talking about not only is it hurting your bottom line, taking money out of your pocket but you're also devaluating your business. If your business is worth a three time multiple of discretionary earnings, if you're losing 3,000 in currency exchange you're taking $9,000 off the value of your business. If you're doing a million overseas and that's going to be $90,000 off the value of your business in terms of these additional expenses. I had Mike Jackness on the podcast and hopefully, you guys listened to it a couple of weeks ago where we talked about his exit and one of his businesses. And he and Dave on eCom Crew always talk about that revenue is sanity… revenue is ego … I'm getting this wrong I know but profits are sanity. Too many folks focus just on the top line and don't focus on that bottom line profit; renegotiating cost of goods sold, looking at foreign exchange rates and making every dollar count will help you build a more valuable business. And it actually instills confidence in your buyers as well because they see that you're running a real business and you're doing what you can to make it as profitable as possible. All right so I ranted there for a moment Jared, sorry about that. You mentioned …at one point you said you can … if people are buying products in a foreign land are we talking about currency savings, cost savings if someone is buying product from China because a lot of folks have got e-commerce businesses are importing from China and spending tens of thousands if not hundreds of thousands a year. Is there an exchange rate opportunity … savings opportunity there when they're buying from a foreign manufacturer or did I misunderstand that? Jared: There is and you know there are two parts to that answer so maybe I'll dig in a little bit. China is unique. A lot of these products are coming out of China and a lot of these companies in China they want US dollars when they're selling to you. That has a lot to do with in the past you know China has controlled the exchange rate between the US dollar and the Chinese or in the CNY CNH [inaudible 00:15:59.3] names for the currency; Yuan. When you are sending money over there in the past they have often wanted to receive US dollars. And in a time period where the Chinese currency is weakening, that's just an added bonus to these Chinese suppliers when they receive US dollars and getting it converted to their currency. They receive more for it. So in China most of the time you'll see that it's really hard to get any pricing outside of the US dollar and if you're being priced in US dollars because the supplier knows that they're not going to get your payment for 30, 60, 90 days they don't know what the exchange rate is going to be in 90 days. And so the Chinese suppliers will actually increase the price of your product to add a little bit of a buffer in there just because if the exchange rate fluctuates they don't want to be out one or two percent or more because the rates have changed between then and when they actually receive the funds. Now China aside looking at all other countries where companies may be purchasing your product, if you're having to pay a euro invoice to buy your product you probably hop on a banking platform to purchase those euro and you'll notice that the exchange rate that you receive on that transfer is not what you can see online on Google or any of these other sites that are recording grain rate. And that's because the rates that you're seeing online through Google and these other locations like Bloomberg or Reuters those rates are averaged rates of transactions of 5 million dollars or more. Some of these are 10 million dollars or more and those are referred to as market trades. And so if you're trading blocks of 5 million or 10 million at a time into these other currencies those are the exchange rates that banks are trading with each other at. Now we little guys who are not purchasing blocks of currency that big, when we go and buy foreign currency and go to send it to that supplier the reason we don't get that rate the banks are getting is because there is risk associated with us buying those funds. And so the banks mark up the exchange rate and it really have a lot to do with volume. Somebody who's buying a million dollars at a time, a million dollars' worth of euro at a time is going to get much more favorable exchange rate than somebody who's buying a thousand dollars' worth of euro at a time. Joe: What about some of the other countries that are more likely to be countries that folks would manufacture in like India, Thailand, maybe even Mexico? I've seen a few of those. Is there a … for folks that are buying in those countries, manufacturing in those countries, is there a currency exchange savings opportunity for them and if so how do they go about doing it? Jared: There is on those and again if you're just using a typical bank to do those transactions that may not be the best opportunity for you. Reaching out to a broker or one of these other companies, World First, GPS, and looking into what type of exchange rate that they give you on sending those wires, that could be really substantial savings. And there's a bank here locally near me that charges $50 per outgoing wire transfer and that is not the cost of sending a wire. That's part of the cost. So it might cost you anywhere from $20 to $50 to send an international wire to pay a vendor but then there's also that foreign currency element. Maybe your bank just doesn't have a great relationship when sending money to Korea and so the exchange rate they provide to you might be 3½ % off of market plus the $50 wire fee or $20 wire fee to send the funds to that country. And so the savings can be quite significant but it's going to be on a bank by bank, provider by provider basis and also looking at what currency that you're purchasing. Joe: So how does it work? If I'm manufacturing in India and I'm placing an order for $40,000 worth of goods, would I work with a GPS to lock in that exchange rate and you wire the funds over in whatever the Indian currency is? What is the Indian currency? I want to put you in the spot. Jared: Indian Rupees. Joe: Okay. Jared: So if you're sending … and you picked a good one, India has some very interesting tax laws over there and so if you're buying from an Indian provider and they're pricing you in US dollars you'll often see an INR price … Indian Rupee price printed on the invoice. And if you take that Indian Rupee amount and you just look on Google to see what the exchange rate is and you convert it back into US dollars well now you've got a US dollar cost on the invoice and then the US dollar cost that you back in to from the rupees. If you compare those two, you'll often see a very significant difference. I've seen up to 5% built in to the pricing for you to pay them in US dollars and that has to do with the way the funds get converted in the country and whether they receive a certain type of tax credit. But there are opportunities where if you pay them an INR … Indian Rupees you might get four to 5% right off the top in savings just simply because they're not dealing with the riskiness of achieving a currency anymore. Joe: So if I was manufacturing and buying $40,000 worth of goods from India for instance and I work through GPS I could save that 5% because you'd be able to wire over and do it in that. Is that $2,000? Am I doing the math right? Jared: There is very much that chance. And not just GPS I mean almost any institution in the United States that is doing it for you rather than sending over dollars. I mean in this case you're just sending dollars over there and it's being exchanged in country. Joe: Right. Jared: By simply paying the invoice in Indian rupees you might be saving 4% right across; four to 5%. Joe: Wow. So … and this can be done in multiple countries. China … maybe the opportunity is not as big in China because they want US dollars. Is that right? Jared: Exactly right. Joe: Okay. Jared: They typically want US dollars but some that's changing. China would like to become more of a global player and their currency is becoming one of the reserve currencies in the World Bank. You're going to see that change over the next few years. And there's real opportunity there but there's also a risk that comes in to it as well. If you decide to start purchasing Indian rupees to pay that supplier there is a chance that the Indian currency would strengthen 5% over the next year. Joe: Can you lock it in in terms of … because when people are manufacturing products they're putting 30% down and the other 70% when it's inspected and going on the boat. And that usually all happens within a 12 week period. Jared: I know. You're exactly right. And so the timing may not be really wide on those payments and so maybe the market isn't real significant but if you start paying a foreign supplier in their local currency and that may give you back some … a little bit of a discount on purchasing your product, but you also have to then take into consideration that you're now at risk that the Indian currency could weaken 10% in your favor over the next 12 months so going in 12 week increments but a year from now if the currency has weakened 10% then it's 10% in your favor but if the currency has strengthened over the next year, a year from now it's now 10% against you. And so you may have to make decisions on how to lock exchange rate ahead of time on those purchases you're going to make. Or you may have to go back to the negotiating table in order to get your pricing down a little bit with the supplier. Joe: And just to include it, the owners of these businesses their eyes are probably on the back of their heads right now because they've got so many things that they're supposed to be experts on but they don't have to be here. They can hire a firm like yours to do these things for them right? Jared: Absolutely. Joe: Okay. Jared: I would always look at what your costs are doing. Sometimes these companies and this … I'm glad you've mentioned that because there's a big misnomer here where a lot of companies think I'm buying my product in US dollars so it doesn't matter where the exchange rate go. That's not actually true because if I'm in China and I'm receiving your US dollars and it's a hundred thousand dollars today, if the Chinese Currency strengthens 10% at the end of next year I'm only getting $90,000 worth of [inaudible 00:24:11.1] when I receive it. And so I have production costs in country and if I'm no longer able to be profitable I have to raise your price. And so some of your clients here they may see that they've been buying the same SKU for the last 10 years and then we see that the price of that SKU has gone up and down over the years even though they're only buying it in US dollars. And that has a lot to do with the exchange rate. If the costs go up and down to the supplier they have to adjust the pricing even if it's in US dollars. Joe: Okay. You had mentioned something earlier about I think I heard you say EU bank account if you don't have one the funds are going back to your US account and charged in exchange rate. For those that are selling in the EU let's say via Amazon are you … or should they have an EU bank account and can you do that if it's a US institution or US corporation? Jared: Okay so that's a really good question. Let's look at that in a couple of parts. So one is if I'm selling into Europe, I'm selling into the EU, let's use Germany as example. If I'm selling my products into Germany on Amazon if I don't log on to my seller central account over there and punch in a Euro bank account Amazon automatically converts the funds to dollars every two weeks. So you have an option if you could go over and get an account in the EU set up. So you go to Germany and set up an account in country. You could have those funds go to that Euro account and pool into that account and if that account has online access you could manage it from here in the United States and send the funds back to you however often you want. Joe: Just to be clear you're saying … you mean a bank account not a Seller? Jared: A bank account, yes. Joe: Okay. Jared: So you can open an in-country bank account. Joe: Can you set up an in-country bank account in all of the EU countries if you're a US corporation or LLC? Jared: You're likely going to have to go over and register in country. Joe: Okay. Jared: So there is going to be some tax Nexus situations that are created by that. So another option you have is you can go to your bank here in the United States. You can go to a GPS and you can say I would like to get an account in-country over in EU. And so in the case of GPS, we would open an EU account for you in euros and this is referred to as a multi-currency account. And this multi-currency account is an account that is assigned to you. You're likely not going to have to register any country that you use this account. And then you can now take your euros and login to your Seller Central account and plug in that euro account into Seller Central and now those euros are going to pool into your own multi-currency account. One of the big advantages of that account is if you have cost in Europe so you have to pay VAT back. You can simply take those funds and pay those taxes out of your own account … this account, this multi-currency account. Or you can take all the funds and convert it back to US dollars. Joe: I got you. You know I … we had Avask Accounting on the podcast in 2018 talking about that. And I do know that they actually help people set up EU bank accounts as well as part of it. And folks can find them at AvaskAccounting.co.uk. And then use a company like Jared's for the foreign exchange as well. Just quick math if based upon what we've talked about is somebody doing $100,000 in revenue they're going to save a couple of percentage points; $2,000 by making sure they're using good foreign exchange. And then if they're not; if they're manufacturing overseas, if they can save another 5% on that $40,000 inventory purchase that's in India for instance that's another $4,000. Folks that $6,000in savings, money in your pocket and if you're selling your business for a three time multiple that's $18,000 added on to the value of your business. And you can adjust that number in any way that you want. But these are the things that matter when you are growing your business with an eventual exit in mind or if you're buying an interest … buying a business and you want to increase the discretionary earnings and build equity right away. These are some of the things you can look at. Jared, I appreciate your time here. It's a complicated subject. How do they find you? What is your web address and how can they reach out to you either via e-mail or finding your website? Jared: Okay so our web address is www.gpsfx.com and to get in touch with us it's just usually a phone call at 801-984-1080 and then I can send you my e-mail but I'll state it here as well. My email is jvanorden@gpsfx.com. Joe: Awesome. That's great. Jared: And if people just have questions I'm happy even just to answer questions that point you in the right direction. If someone has listened to this and they're like I think I have this but I just need some help on it I'm happy just to point you in the right direction as well. Joe: I appreciate that. That's why we have you on because you're here to help first and build value so I appreciate that. Folks I would encourage you to reach out to Jared and his team over there and see if you're overspending and if you've got some savings there. Jared, I appreciate your time. I look forward to seeing you at the Prosper Show. Jared: Thanks, Joe. You too. Links and Resources: GPS Capital Markets Contact Jared

Derrick’s been traveling and finding inspiration from re-reading Deep Work, a kind of manifesto of what Level stands for. He’s discovering how to position and market Level, as well as recognize things in his own work patterns that need to change. Ben’s been feeling anxiety and thinking about Tuple’s broader mission and impact on the world. He believes deep work can be accomplished through the powerful practice of pair programming. Today’s Topics Include: Embracing Boredom: Derrick removed Twitter and email client from his phone as dependence on distraction Recruiting next wave of paying customers; reminding people what Level is and why they should care about it Learning is a valid category of work you can do during the day; productive use of time Ability to go deep and focus is a skill most people have lost; getting back into the mindset Tuple’s mission and onboarding campaign; selling a solution to an underlying problem Apprenticeship: Learn and gain expertise from peers Derrick’s main piece of content for Level may not be about specific tool to achieve mindful workplace Celebrating call quality feedback feature in Tuple; customized CRM to close the deal Links and resources: Art of Product on Twitter (https://twitter.com/artofproductpod) Derrick Reimer (http://www.derrickreimer.com) Website Derrick Reimer on Twitter (https://twitter.com/derrickreimer) Ben Orenstein (http://www.benorenstein.com/) Website Ben Orenstein on Twitter (https://twitter.com/r00k?lang=en) Level (https://level.app/) Tuple (https://tuple.app/) Tuple’s Pair Programming Guide (https://tuple.app/pair-programming-guide) Deep Work by Cal Newport (https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692) The Challenger Sale by Matthew Dixon (https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355) Heroku (https://www.heroku.com/) Screenhero (https://screenhero.com/) Ruby on Rails (https://rubyonrails.org/) Podcast Motor (https://www.podcastmotor.com/) Clearbit (https://clearbit.com/) Brennan Dunn’s Double Your Freelancing (https://doubleyourfreelancing.com)

We’re joined again by Craig Hewitt, founder of Podcast Motor and Castos, and co-host of the Rogue Startups podcast. Today we talk to Craig about the location independence that his businesses have afforded him. We talk about his move from the United States to France, some of the logistics behind that move, and what it […]

We’re joined today by Craig Hewitt, founder of Podcast Motor and Castos, and co-host of the Rogue Startups podcast. We talk to Craig today about how he got his start in entrepreneurship, take a look at the differences between his productized service and his new SaaS, and compare the advantages and disadvantages of being a […]

Learn How to Start a Successful Podcast Do you already have a blog, and want to expand into another medium? Then why not start a podcast? A lot of our Facegroup members have asked questions about starting a podcast, especially about gear, content, engagement, hosting, launching and monetization. And to help me answer all those questions I called on an expert. Craig Hewitt is the founder of Podcast Motor and Castos. When Craig started his own podcast, he quickly discovered that audio editing and producing a podcast was a pain. So he started Podcast Motor to help others. The technicalities of podcasting almost stopped me from starting the ProBlogger podcast. That’s why I turned to Craig and his team to handle them. Craig shares the nuts and bolts of podcasting: Reach existing audience in a different way, or reach an entirely new audience. Establish a dedicated hosting platform to store and distribute your media files. Differentiate yourself to develop a brand and identity (i.e. your accent). Start a podcast with everything you need for less than $100. Be comfortable with speaking, and assemble enough content to talk about. Identify and prepare guests to be on your podcast. Create an intro by recording it yourself or outsourcing it to a voiceover artist. Find a room without flat walls and hard spaces to eliminates echoes. (Try a closet). Edit audio to match your style (buttoned-up, conversational, etc.) Put your podcast on Android and Apple platforms, including Apple Podcast (formerly iTunes), Google Podcast, Stitcher, Spotify, and YouTube. Get and grow your audience by getting your podcast listed in search engines. Ask listeners to subscribe, submit a rating/review, and share with others. Record five episodes before launching. Then launch with two episodes, plus or minus an Episode 0 that offers a description of what listeners can expect from your podcast. Engage your listeners by using a call to action through a link in the podcast audio, or continue a podcast discussion and connect with audience via a Facebook group. Metrics don't really matter. Instead, review popularity, downloads and listening duration. We covered a lot in this episode, but to get all the details you need to successfully start a podcast sign up for Craig’s free course, Launch In A Week: Podcasting Microphone and Gear Audio Recording and Editing Your Ideal Listener and Podcast Personas The Perfect Podcast Recipe Media Host and Website Setup Getting Your Show Ready to Launch Launch Planning and Growing Your Audience Links and Resources for How to Start a Successful Podcast: Podcast Motor Launch In A Week Castos Seriously Simple Podcasting Audio-Technica ATR2100 Shure SM7B Focusrite Scarlett Preamp Zoom Skype Call Recorder (Mac only)   Fiverr Audacity International Start a Blog Day Class of 2019 Pat Flynn’s Podcast SiteGround CoSchedule Tim Ferriss's Podcast GarageBand Simplecast Libsyn Gary Vaynerchuk's Podcast RogueStartups Podcast with co-host Dave Rodenbaugh Blue - Yeti Calendly Apple Podcast Google Podcast Google Play Stitcher Spotify Amy Porterfield's Podcast Examples of How to Start a Successful Podcast: CoSchedule’s Blog CoSchedule’s Podcast Courses Start a Blog ProBlogger Pro – 31 Days to Build a Better Blog Join our Facebook group. Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: Hey hey there, ProBlogger listeners. It’s Darren Rowse here from ProBlogger. Welcome to episode 276 of the show. For those of you who are new to the show, ProBlogger is a site for bloggers and prebloggers designed to help them to start blogs, to grow those blogs, and to monetize those blogs. You can check out more of what we do over at ProBlogger...

Hosts can talk faster than they can type. Followers can listen while doing any number of other tasks. A business that comes with a podcast following of 15,000 is more valuable than one that comes with a 35,000-person email list. Podcasts are pretty hard to get wrong. They can diminish the laborious reading and writing aspects of emails and blogs by automatically offering content within the conversations with guests. Today we are talking with podcasting expert Craig Hewitt about ways that adding a podcast to your business can be beneficial both for a recent acquisition and a potential sale. Craig is the owner of Podcast Motor, a company that handles the end to end podcast production process for businesses. He's an entrepreneur in the podcast space, running two service companies and producing 35 podcasts. He believes, and we here at Quiet Light agree, that a good podcast is a great tool for building your business. Episode Highlights: How podcasts differ from blogs. Where podcasters should get started. Whether they need all the “stuff” to get up and running. Why podcasters use external services to create their episodes. Craig's solution for launching a podcast quickly and easily. Challenges hosts face in getting started and putting themselves out there. Why it's important to find the right guests and create relevant conversations for your business. How podcasting can be a fit for different types of businesses. Ways starting a podcast with a newly acquired business can help promote ownership. Why businesses need fewer followers for a podcast than for a blog. How a podcast can create repurposable content. Ways a podcast can benefit a business you are getting ready to sell. Whether podcasts are transferable. The basic technical tools you need to get started. How long you should test for success. Transcription: Joe: So Mark today's episode we're going to talk about why someone should start a podcast. Stutter, stutter, stutter, Chris edit that. Mark: Chris don't edit that just keep that in there. Joe: Yes let's keep it in because folks this is about podcasting and I was going to ask Mark a question … oh, man, did somebody put something in my coffee this morning [inaudible 00:01:34.2] in my coffee … it's a Northern thing. Do you have to be well spoken, intelligent, and an expert on the subject matter to start a podcast? Of course, the key is to have a successful podcast to build an audience and a brand and a reputation but what do you think? Do you have to have all of that to really begin? Mark: No absolutely not. And look at the risk of narrowcasting and just talking about what we're doing here which is running a podcast, I thought it would be interesting to have Craig Hewitt on the podcast here. Craig owns PodcastMotor. They do the editing for all of the Quiet Light Podcast episodes. He also has a podcast hosting service Castos.com which he's recently started. He's an entrepreneur cut of the same cloth that all of us are made of. He likes to start, he likes to buy, he likes to grow businesses and living in France actually. He's an expat living in France so a pretty cool backstory there which unfortunately we didn't have time to get into. But I wanted to talk to him about why anyone who's out there looking to buy or even grow your business and create something really unique and special might want to consider adding podcasting to the mix. And look I get it we're looking a little bit at our own experience here and how beneficial a podcast … the Quiet Light podcast has been at Quiet Light brokerage, but I asked Craig this question. Joe, I'm going to ask you and put you on the spot here again like I do on a third of these intros I try and ask you a question that we didn't prep for. If you're looking at a business for sale and it's got 30,000 e-mail subscribers, okay and that's one option and then there's another business in exact same niche but they have 15,000 podcast downloads per month, where do you put more value in your opinion? Joe: Oh without a doubt on the 15,000 because those people are listening. They're hearing your voice and they feel like they know you already. We've gone to events where people have come up and said hello and they joke and they say I feel like I know yo. I've heard Mike Jackness talk about that as well. But I think the number one thing that this podcast has done for us … and John Corcoran was a guest on the podcast as well where we talked about networking and how important it is to a business. And I think if you're a business owner, if you're launching your own products, if you're a SaaS product owner, you just look to prior examples of huge podcast success like Michael Jackness or Scott Voelker for instance. Scott has got a quarter of a million people that listen to him every month. You network and learn things from the people that you network with to grow your business and grow your brand and I think it's invaluable and it blows away the e-mail. Although the e-mail is something specific and different because you're probably trying to sell a product right then and there, I think on a podcast you're talking about the bigger picture and your brand. If you're a SaaS business owner I think it's a great idea because you can talk about what updates you've got to your product and the market in general. But I love the podcasting and obviously, I'm not very well spoken or eloquent so if we can do it anybody can. Mark: That's right. So this is a bit of an advertisement for starting a podcast and I feel confident in doing this because I know a lot of people out there probably will listen to this and won't start a podcast. You'll think about the technical challenges, you'll think about the fact that your voice has to be out there and Craig and I go over this. There is an element of fear because you're a little bit more intimate with your audience when you have a podcast. There's a third dimension that gets added, right? When you are just writing a blog post it's very two dimensional, you're words are out there, you can go back and edit it whenever you want, people don't hear your tone … your voice, they don't hear you screw up because you get to go and edit it. And of course you can edit a podcast but there's still … it's still you, a little bit more real and raw. So I know a lot of people are going to listen to this and not start podcast but I'm going to make a pitch to just say look if you're trying to build something unique, if you're trying to build something valuable, if you're trying to grow your existing business with the [inaudible 00:05:24.7] towards selling it down the road, there is some value to starting up a podcast which is going to make it different if you are able to grow a good sizable audience. And I think in the 11 years we've done Quiet Light Brokerage I can't think of a single business that we have sold that actually came with a podcast attached to it. Joe: I don't think I've ever had one. And as far as return on investment I would think that the podcast and the cost associated with it, the ROI would be huge and probably not measurable; an invaluable. But one other thing look this is we've got Craig from the podcast company that manages ours but we've talked to lots of people like Taz from the Amazon Entrepreneur. He launched his podcast, does two a week and he does it all himself. So it's possible to do it for very little or nothing at all if that's … if it's a budgetary problem and you still want to get started. Mark: All right let's hear it directly from somebody who's been in the podcasting niche for a long time. He knows all … a ton of what he's talking about, Craig Hewitt. Let's get to it and cover this topic and I'll hopefully inspire maybe one or two of you guys out there to go ahead and start a podcast with your business. Mark: Hello Craig welcome to the Quiet Light podcast. Thank you so much for agreeing to come on. Craig: Hey Mark thanks for having me. I appreciate it. Mark: All right you and I know each other from a ways back at Rhodium; do you remember the … I don't remember when we met each other at Rhodium, do you? Craig: Gosh yeah. Like I'm optimistic with my time projections these days I want to say it's three years but it might be four years ago. It will be four years in April probably yeah. Mark: All right my wife does this thing I call it Megan math where she'll … something would be 2 months away and she'll somehow compress that down to like just two weeks away. Craig: Yeah [inaudible 00:07:06.4] great exactly. Mark: Again full disclosure and I'm sure I probably said this in the intro. We always do the intros after … we record the intros after we record the interviews themselves but I'm sure I will say this just out of full disclosure I do pay you professionally. You have been doing the editing … probably it's your group that has been doing the editing for the Quiet Light podcast so thank you for that. Craig: No it's my pleasure. It's my pleasure, yup. Mark: Awesome, all right so we're going to talk about podcasting today and whether or not somebody should consider adding it to a business. And I obviously with Quiet Light I want to focus a little bit on does it make sense to add on to an acquisition like if you buy a business, does it make sense to add that on? What's involved in starting up a podcast? What are the impacts that you might see? And I also want to … if there's time allowing probably talk about the personalized aspect of podcasts and how that's going to affect the buying and selling of businesses as well. We can all just talk a little bit about SaaS. I know you have some SaaS work as well which could be an interesting thing to get into as well. But let's start off real quick with your background and your history and kind of how you came into doing what you're doing. Craig: Yeah so we know each other through kind of why my first successful online business and really the way I escaped the rat race of the professional kind of corporate world which is called PodcastMotor. So PodcastMotor is a product tied service that does podcast editing and production, really kind of like end to end everything from Mark records an episode, sticks it in Dropbox and an episode shows up in iTunes a week later. We really try to take care of every aspect of that whole process for our customers. And that business has been going since … it just turned four this year so a couple of months ago. So we've been doing it a long time in the podcasting world. And we have about 35 customers that we service on a regular basis. So weekly or every other week that they have a podcast come out. About two years ago I acquired a WordPress plugin also in the podcasting space called seriously simple podcasting. And on top of that, we built a podcast hosting platform that we now call Castos. So I run two different businesses in the podcasting space and it all happened just by chance. To be honest I started a podcast … jeez, four and a half years ago I guess and saw it really quickly like a lot of people that podcasting is really difficult. There's a lot of nuts and bolts and technical stuff and gear and all this junk that you need to start a podcast as opposed to like a blog where you just get a WordPress site and a keyboard or your iPhone and you could start blogging as good as anybody else. Podcasting there's a technique and gear and equipment and all this stuff that you have to have to be decent. And then to be really good is a whole other level. So we started offering the PodcastMotor service based on me seeing that pain I guess. Mark: Yeah and I don't want to scare people right at the gate but let's get into that kind of a scary different world of podcasting because it is a little bit different. Let's start with just the hosting side and you talk about Castos your podcast hosting service. Isn't it enough to just have a regular website? I mean I think one of the things that was confusing to me with podcasting when we got into it before we started the Quiet Light podcast was well why do I need all this stuff? Why do I need Libsyn? Why do I need all these other things? Why are we … why do podcasters use these extra services? And what are some of things that if somebody is thinking about podcasting what do they need to consider from a technological standpoint outside of the equipment just from the webhosting setup, the technical setup? Craig: Yeah so the logic around having a dedicated media hosting platform with you know hear, Libsyn, and SoundCloud, and Castos or whatever, the idea there is so you have a hopefully a very popular podcast and you have thousands of people downloading your podcast every Tuesday morning when it comes out right? Mark: Just like the Quiet Light podcast, thousands and— Craig: Yeah okay so thousands of people listening to your podcast and downloading this 60, 80 megabyte file every Tuesday morning. If you're a business like all of your customers are and a lot of ours the last thing you want is this enormous strain on your web server on Tuesday morning when customers are coming to your site and trying to buy your stuff or schedule a meeting or something like that because both the streaming and download of the podcast will be bad. And your website will at least be very slow if not crash. So you separate the resource strain from podcasting and serving up your website and have a dedicated hosting platform just for those audio files and let your website run on you know WP engine or flywheel or wherever it's running so that the two aren't using the same resource. That's kind of the logic around why you needed a dedicated media hosting platform. It's just like you don't put your video files under use Wistia or something like that. It's the same kind of idea. Mark: All right exactly. Okay so there's this whole other technological world with podcasting and then there's also the equipment side of it. And then there's the editing side of podcasting as well. Craig: Yeah. Mark: And then there's the distribution to the different podcast networks. And we're kind of jumping on the deep end or I guess we'll swim to the shallow end because I'm going to talk about listing the praises of podcasting here in a little bit. And specifically as kind of a leading tease here for anyone listening why I think it's a really, really good idea for any acquisition that you do, any business that you're looking at to potentially acquire to consider adding a podcast and potentially even on the sell side as well. But let's talk about the setup here a little bit as well and the equipment. Now I've got as you can probably see from the video that you can see and we do these podcast over video is just a little more personal. Craig: Yeah. Mark: I got the road podcaster and I got like three other mics back there as well. [inaudible 00:12:52.1] and everything else. And you, you got I see a pop screen of yours, there's pop screens, there's mics, there's the Vulcan power stuff, it's a whole different world, isn't it? Craig: Yeah I mean so it is totally a different world and this is the bad scary thing about podcasting is that there's more opinions and resources out there than are necessary honestly. And there's so much information that so many people get scared and they go and read five or six different articles just about the best podcasting mic and what web … what podcast hosting platform to use and there's everyone has an opinion about that and you know how long should you're episodes be and blah, blah, blah. Do you need a pop filter? Do you need a boom mount? Do you need all this stuff and so actually we created a resource to kind of counteract this and we call it launch in a week. And the idea is we're going to give you like one or two options not like all these million things out there that all these other resources give you is like they create the analysis or paralysis by analysis. So we … so castos.com/launch takes you to launch in a week and we give you like in a week seven day, seven e-mails and videos exactly what you need to launch a podcast to dispel a lot of that over information and misinformation that's out there a little bit. Like microphones I only recommend two microphones you know it's like this one that I'm using Audio Technica ATR2100 and another one is called the Shure SM7B. That's a really really really good mic. This one is $65 that one is about $500. And so it's like kind of whatever you feel like you want or need. We try to do a lot of that like you can do this or this and don't overthink any of it because you can get in way over your head. And the unfortunate thing is a lot of people never get started because they just think so much about all this stuff. Mark: All right let's talk about that point because I think this is the biggest obstacle to podcasting right? With writing a blog you can put it out there and you can get it up and going. Everybody knows how to write something even if it's not very good but there doesn't seem to be as much of a barrier to getting started. Maybe it's because of the technical challenge but I think there's also a mental challenge of getting out there. And I know for a podcast standpoint we toss around the idea forever. I actually had a false start at starting the Quiet Light podcast and I think I recorded three episodes, launched two, and then stopped because I didn't record enough episodes. I think one of the challenges people have is the idea of being out there and trying to get this audio presentation perfect from the get go. But like you said just get out there and start. You have to actually start doing it. Craig: Yeah I mean I think part of it is with writing you can write a blog post and save it come back two days later and edit it and tweak it and you haven't even be published by someone else on your team if you want maybe it's your name it's not associated with it. But like right now you and I are seeing and talking to each other and like covering a lot of the senses all at one time. And when you're podcasting your literally in someone's ear for 45 minutes every week or whatever it is. So I think it's just the senses that you're covering and the emotional connection you crave with somebody which is why it's so great if you can do it and get it right. But it's also why it's so scary to just get started and overcome some of this fear of putting yourself out there. You know I think about … I've done a little bit of video work and it's a lot harder because then you have to get the voice and the physical kind of presentation right the first time and there's no editing. You can't just edit out a flub in a video it looks horrible. And so I think in a way if you're already doing video podcasting is so easy because you can just cut it up a million ways from Sunday and it's no big deal. But it is so much harder than writing. Mark: Yeah and I think one of the other obstacles that we run into is written content can be repurposed in so many ways right? Craig: Yeah. Mark: And there's different focuses that we can really measure written content from an SEO standpoint. So you can definitely say hey I'm going to optimize for this keyword. And I know I'm going to get this keyword density out there and then I can actually turn this into a downloadable white paper. And I can go out and I can maybe use the same sort of topic and write you know 10 different guest posts and get involvings. So there's that other benefit as well but you actually lead into one of the benefits and maybe this way you could [inaudible 00:17:18.0] to segue into that. And probably the number one reason that we started the Quiet Light podcast and the number one benefit that we've received from it is that personal touch that having a podcast creates. I'll tell you a funny story. You'll actually like this because you listen to our podcast by default from doing some editing. Craig: Of course. Mark: And I know you're not doing all the editing yourself but- Craig: No I do listen to the show though, yeah. Mark: Okay well here we go … thank you for that. That makes me feel better. So obviously Joe and I host the podcast and we were at Brand Builder's Summit. And somebody came up to our table at Brand Builder's Summit and said “hey it's Joe here” I'm like “ah no Joe is [inaudible 00:17:54.7] right now” and they go “oh man I really wanted to meet Joe, I absolutely love his podcast” I'm thinking “wow that's great you love Joe's podcast, I'm so glad that you love Joe's podcast” and he goes “yeah I know I was really hoping to meet Joe”. And Walker was staying right next to me and goes “no this is Mark over here he also does the podcast” he goes “ah is Joe going to be back soon?” I'm like “yeah Joe will be back soon”. Craig: That's wonderful, that's wonderful. Mark: But you know one of the things that this podcast has been able to do is it gets us in people's cars. It gets us in people's ears for a certain amount of time and it really breaks down some of that barrier that I think can happen when you're writing. Like you said it's very two dimensional. Craig: Oh yeah. Mark: It's the words on a page, you don't have the voice of the person in your head. This is … it's not as full-on as video but it's a little more personal. And I'm sure you've seen that a ton with what you're doing because I know you work mainly with businesses right? Craig: Oh yeah I mean for PodcastMotor all of our customers are businesses like yourselves. You know like small, medium size business and entrepreneurs, startups. And I think that the medium of podcasting is unique in two ways. One like we're having right now it's a conversation. It's not you on a video and your YouTube channel talking and everyone else is listening. That's not so helpful. And it's not so helpful in a very particular way when it comes to businesses and that is rapport building and networking. And this is like the secret sauce I think when it comes to like B2B podcasting is you have this podcast to reach a broader audience of buyers and sellers … of buyers maybe but really probably to get sellers in the door right? And so like for PodcastMotor we have a podcast. If we're going to go kind of strategically and think about who we're having on the podcast it's thought leaders in the podcasting like B2B podcasting space. So they can say wow you know I had this podcast with Craig last week, we talked for like an hour and he really knows his stuff. Dean my friend over here who runs a coaching business who wants to start a podcast should really talk to Craig because he really knows what he's doing. He can help him be successful. Like that really like micro networking opportunity that you have in interviewing a thought leader in your space on a podcast is not something you can measure by like download statistics or something like that. But for a lot of people should be the reason they do a podcast. It's not your listeners that you do the show for it selfishly a little bit is yourself and the networking ability that the podcasting medium allows for. Mark: Yeah I would agree 100%. And this is one of the main ancillary benefits that we received from the Quiet Light podcast. One of the biggest benefits is that it just keeps us in touch with people in a very personal way. And in some ways it's a little bit weird when people do come up to you and [inaudible 00:20:44.9]. Craig: Yeah. Mark: But I shouldn't listen to my voice that's weird but kind of cool at the same time. But that secondary benefit of that micro networking that you talk about I know we've had this happen actually recently we had Ezra Firestone on the podcast. And sure enough I had opened up my e-mail the other day and there's an e-mail from Ezra promoting his podcast episode with Joe, Joe's podcast. And I mean just think about that, I mean he's just one of the biggest Internet marketers out there right now promoting this one episode. And how many extra people are going to be exposed to the business, to us in general just because of that one episode. So this is definitely a benefit and might not be my number one goal but it's definitely one of those goals of the podcast is to be out there spreading our network for referrals. I think any referral based business that's out there this is a fantastic medium and probably a must that you should do is having some sort of a podcast if for nothing else to be able to bring in that network and grow that small network. Craig: So just to pile on there a little bit for folks who might be a little bit outside of the agency or consulting world so like starting from really high dollar and down to more transactional type businesses the other thing I think that podcasting does is it allows you to showcase publicly your knowledge and expertise. So if somebody sees you on another person's podcast they're going to say “wow Mark really knows what he's talking about when it comes to buying and selling businesses”. It automatically boosts your credibility with that person if they're looking to do this thing down the road. Yeah, I think that's massive. It's kind of like your little online CV that you build along with your social media and YouTube and all this kind of stuff but podcasting should be a part of that for a lot of people. Mark: Well and that actually leads to my next question really well and that is what do you think about podcasting on the more just B2C side as somebody selling baby shoes online. Craig: Yeah. Mark: I mean how can podcasting fit into that fold … with that type of business? Craig: Yeah I mean there's really two … in my mind there's two ways to go and admittedly this is a bit outside of the wheel house of what we do at PodcastMotor but there's really two kind of schools of thought or areas that you would run into there. One is just hobbyists, right? And so like you're a hobbyist you like the Pittsburgh Penguins, you want to have a podcast about that. That's just a hobby and that's great but it also does the thing about like building your social proof in the world. And so you want to go do something with that later on. You have this bank of 200 episodes that you want to do something with. If you're thinking about like a B2C area I think that you can either provide useful content to … you have a show about being a parent, provide useful content to other parents about how to be a good parent, organic parenting and all this kind of stuff. Or you have what's called like sponsored content and this is where a company would pay a creative agency like I believe it's Pacific Media is the real big one in this to create a show like Serial. So Serial is the Gimlet Media podcast from a few years ago. They would create a podcast like that and it would just be you know this podcast is brought to you by Huggies Diapers or something like that. And it's this totally awesome show about parenting and motherhood or whatever but it's just sponsored by this B2C company. And you see more and more sponsored content out there these days where a business is saying look this is a massive branding opportunity for us. We're going to create this piece of content that we know our audience will love. It probably doesn't have a lot of like direct business impact, people are not going to go buy our diapers because of this podcast but they're going to know our name really well because every week the show they love the most has our name all over it. Mark: Yeah that makes complete sense. I also think of the episode we did with Mike Jackness from colorit.com and the show is on email marketing. So it had nothing to do with podcasting but we were talking about how often he was sending emails. They were sending emails to their subscribers every single day but the vast majority of what they're sending is ridiculously useful content that is not selling their clients in any way, their customers in any way. And the result of this is that people end up looking forward to communications from them. So I can imagine that impact as well if you have a B2C company and you're in this hobby, this niche, or you really have a very unified sort of product that you're selling. Or it can even be a type of service as well. You're growing an audience that is kind of a group of raving fans for what you're doing. And you're offering so much value that when you do offer that sale when you do go out there and promote something you have this group out there that's just super excited to hear from you. And that's a nice problem to have, right? Craig: Yup. Mark: Yeah all right let's talk a little bit about this from an acquisition standpoint. Obviously, we should bring this back into this and I want to talk about from an acquisition standpoint and also selling and we'll end with the selling question because I think there is a pretty significant question there. But on the acquisition side the one struggle I can see … I did an acquisition recently my guess and that's almost two years ago now and – Craig: It's not funny, math coming back in there. Mark: Yeah [inaudible 00:25:57.8] absolutely, time flies too. And you and I have actually talked about the starting up a podcast on this acquisition. It's a little bit weird though you know like Quiet Light Brokerage has started … I own, I've kind of grown with it so I feel like I own it. It is a little bit weird to start a podcast with something that you don't own. But I wonder if there is almost a sense of growing ownership if you start building something on top of that like a podcast with an acquisition. Craig: Hmm. Mark: Kind of an open ended thought but I don't know if you've had any experience with that or any thoughts on that. Craig: Yeah I mean I think that … so I had not run into this personally like with some of our customers having acquired businesses that they didn't want to start a podcast around. But having acquired several businesses the one thing that I think is really important and often times really difficult is for an acquirer to really know the business model and the types of people that kind of live and breathe this product or space that you're in. And there is nothing better than to say I want to go interview the 50 best people in Instagram for kids whatever … whatever niche it is you know than a podcast. Mark: Instagram for kids sounds like it should have some predatory laws about it I'm just saying. Craig: Yeah sure whatever it is right … it's underwater basket weaving. I mean you interview the 50 best people on underwater basket weaving. You're going to know basically everything there is to know about the influencers and the things that really matter to people in that business. So for me it's like someone who is always looking to acquire businesses and kind of dabbling as like a serial entrepreneur if I was going to get into a business I didn't know a lot about lot about starting a blog or really continuing a blog would be really daunting because I … there's a lot of opportunity to waste a bunch of time and money there. You can write a bunch of articles about things people don't care about but it's really hard to have a podcast that's bad if you will in a space you don't know a lot about because you just go interview people and ask them interesting questions. And what they have to say is the content it's not what you have to say, it's what the people you have coming on the show. So I'd say for people looking to … who have acquired a business that might be a little out of their wheel house just start a podcast, interview the thought leaders in that space and you have like the nexus of all the really interesting content for your audience. And you as the new owner know exactly what's so important to everybody in that space. Mark: Yeah and I'm going to compare this actually to the blogging world because I went from the blogging world pretty heavily into the podcasting world almost exclusively now. Libby has been writing blog posts on every one of our podcast episodes so we can keep up with some blog content. But in the blogging world, you would have to sit down. You would have to come up with your own idea for a blog topic. You would have to research that topic. And then you would have to write on that topic. And the way blogs are going you have to write more and more and more. I was writing 1,500 to 2,500 word blog posts. I was doing four of those per month plus four outside of Quiet Light blog posts per month. So I was doing eight blog posts on average 2,000 words a piece. And then best practices after you publish that blog post you should go out and you should do outreach. So you should reach out to the influencers and say hey take a look at this and how easy is it for an influencer to ignore your e-mail or give it a cursory look. I'd flip this around for this I'm doing my research right now on this interview with you I'm reaching out to you and you're an influencer on the podcasting world so I already got my influencer locked in as well. We're getting great content at the same time. It kind of brings all of this into one hopefully easily digestible format. So that's a huge benefit I think as well. And when you're looking at getting into a space like you said trying to network and get to know the influencers in a space that you don't know is one of the biggest challenges. And having a podcast I'll tell you what when I ask people to be on the podcast I'd get one of two reactions. One is no I'm super shy I don't want to do it. And two is yeah that sounds great because who doesn't want to be in front of a big audience and get heard. People like to be on podcasts. They'd like to think that they're important enough to be interviewed. Craig: They want to take their Joe Rogan. Mark: Exactly even though … you know I'm not going to tell them that there's like three people that listen to the Quiet Light podcast but they're still excited. Craig: So you brought up two things I really want to touch on quickly. One is three people listening to the Quiet Light podcast, one is not true right? But in a B2B sense and even a B2C sense in your niche, the number of people listening to your show doesn't matter at all. So if you have a hundred people listening to your podcast that is great. Those are a hundred really passionate people about what you have to say. As opposed to a hundred people reading a blog post that has almost no impact whatever. You need tens of thousands of people reading a blog post for it to really be impactful in the in the greater sense. But 100 people in your niche listening about your podcast is fantastic. So they're really high intent people for whatever your business purpose is. The other thing is talking about repurposing content. I think podcasting has the ability to repurpose content really easily right? We're doing audio, we're doing video, it will be created in to show notes for a blog post, you have it transcribed, you can syndicate the video to YouTube. Like you can do all of these things with one … what we're going to talk for 45 minutes today piece of investment and your time and you have a team or someone do all of the extra work to produce all that for you and you have two or three or four pieces of content you can syndicate to everywhere that people consume this media. As opposed to writing a blog post it can ever only ever be in your blog. You can't go create a podcast out of a blog [inaudible 00:31:29.4] could but that's just kind of silly. Mark: Right and you're absolutely right as far as the repurposing content. Again if people haven't checked out in a quick plug in the Quiet Light brokerage blog, I think it was last fall we brought on [inaudible 00:31:41.3] and she listens to every one of these podcasts. Hi, Libby thanks for all the work you're doing. And she's putting together awesome blog posts like I've been reading these myself and she's taking the information that we're picking up in the podcasts and then she's going out and supplementing it with outside research as well by putting together a full on blog post with quotes from the blog post as well but bringing out a slightly different narrative than what we cover in this this conversation. It's a great way to be able to repurpose this content and give it just a little extra layer and a little extra dimension. And so that is one way to repurpose the content. And again I can't emphasize this enough the amount of time it takes to do a podcast significantly less time than it takes to do the blogging side. Let's address the question of a podcast in a business that you hope to sell someday. And I think this is a question that is a little bit more difficult to answer here because we talk a lot … let me ask you this have you seen the Princess Bride? Craig: Yeah of course. I have an eight year old daughter, yup. Mark: Well I always like to say that getting a business prepared to sell is you have to follow the Dread Pirate Roberts rule right? You don't want to be actual Dread Pirate Roberts. It's the name that counts right? That's the quote from the movie; it's the name that counts. The actual Dread Pirate Roberts has been retired and living like a king in Patagonia. That's what we want to be able to do. We want to pass on the name of our business. We don't want to actually have to be tied to the business. Well, we just talked about podcasting, it's being in somebodies ear and being that personality in somebodies ear. And so from a standpoint of selling maybe, it's a little bit of a disadvantage on that when you go to sell. But I don't think it has to be a disadvantage but I'm going to put you in the uncomfortable spot here and see first have you thought about this much and what are your thoughts on it? Craig: Yeah so I guess two things; one, I know that podcast themselves have definitely been bought and sold more and more right? We're recording this in beginning of 2019, you hear more and more about people selling and buying podcast especially in a space. It's like buying and selling a blog in a space. If you're a business and you acquired this blog redirect it and then pour your content into your domain and you already have this audience that's seeing your brand. The same can be said for podcasting so people want to come in and buy a podcast in a space because it has a built in audience. I think it's a really good kind of audience and customer acquisition strategy for a business that already kind of exists and has their own podcast to look at selling the business and transferring the podcast to the new owner. I think that a lot of the standard knowledge and business process transfer things apply there. Like if you have a process around Mark how you identify the guests that you want to have and how you invite them and you send them a [inaudible 00:34:23.3] like an as a zoom thing in it and you have an outline you send them three days before and all this kind of stuff and you have a team behind it to edit and produce the podcast. Then someone buying your business that has a podcast in it is not nearly as daunting as just saying like I wing it every week. And the new owner is saying holy crap I can't imagine doing that. So I think that … I mean the truth is a podcast is not really hard. Like once you do a couple of them it's not really that hard. So giving the buyer of the business that would acquire this asset but kind of responsibility of a podcast, give them the tools to be successful and I think it's definitely a net win. The worst thing I can see though is you have a podcast and you have an audience and people that really enjoy and want to connect with you through the podcast and the acquirer comes in and drops the ball, obviously, a big negative. So if people have podcasts and they're going to be selling their business or business with podcasts I would definitely make sure like the rest of the business like you said with the Dread Pirate Roberts thing it's like make sure that it's totally transferable and that the person's going to be successful. That intimate nature of the podcast I think can transfer from one person to another pretty easily. You know the new person is going to have some level of domain expertise and you'll love a different spin on the podcast and that's cool. Yeah, I think it's definitely a net win as long as the person is set up to be successful. Mark: Yeah and I would agree. And the other thing I would point to is that when talking about an exit strategy when looking at what you need to do to prepare a business for sale there's going to be this push and this pull on various factors of the business. And when you're looking at this, when you're looking at the business holistically it's always going to be better for you to build a strong, loyal, happy, faithful audience right? Craig: Yeah. Mark: That's way, way more valuable than anything else. And is there maybe a little bit of a demerit when it comes to having something like a podcast which may be tied to your voice. Yeah, okay there's … I think just being honest yeah I think there's going to be a little bit of concern about the transferability. But that can be addressed right? That can be addressed pretty easily. You can agree to do the podcast and co-host with the new owner for six months and have a very warm hand off that way. That would be a very natural way to do it. I think the benefits that a podcast adds in building an audience, let's think about this real quick here what is the value of an online business when we actually look at it and when we do all the tax returns and everything else on it we allocate most of the purchase price towards goodwill. The sort of nebulous who knows what it is that makes this business successful. Successful and having a podcast is really a big part of building that good will. So if you take the time and build a lot of good will through a podcast and that's a good source and driving avenue for customer acquisition within your business that's going to be a net plus in the grand scheme of the things. So I think people that are out there thinking about podcasting thinking well I don't want to start that because it's going to hurt the transferability of the business. I wouldn't necessarily say that. I wouldn't necessarily say don't do in fact I'll probably say the opposite especially if you have enough time. If you're looking at a year, two or three years before selling and you're able to build that audience I think it actually makes more sense because it's really hard to replicate that. Craig: Yeah the value you can get in those two years is so much more than the potential drawback of the new owner flubbing it and your audience being upset which is basically the worst thing that could happen right? Mark: You're totally biased in this but I'm going to ask you this question right now. If I could give you a business with 30,000 e-mail subscribers or a business with 15,000 podcast listeners what would you take? Craig: Yeah I mean the podcast listeners are going to engage with your message a lot more. You probably also would get all of them on an email list so you're already halfway there to having both. I mean you're literally … and we say it all the time, you're literally in someone's ear creating like some kind of like different neural connection with those people. I get your e-mail; I read your e-mails fine. I hear you on the podcast; I hear you talking about your kids and the Dread Pirate Roberts and all these kind of stuff that like has a different level of meaning. And it is that personal stuff that in a situation where you're going to be transferring it to a new owner is a little different. But for the time that you have the business or you're looking in acquiring a business that has a podcast it is a huge benefit. Because a lot of people are scared, right? You didn't start the podcast for some period of time probably because you're like … I don't know this is an onerous task I don't know if I'm up for it right? I mean maybe I did sure like I didn't start a podcast because I was like I'm not going to talk into a microphone and then put it out on the Internet for anyone who wants to hear it to hear because I sound like an idiot right? Like a lot of people don't like the sound of their voice and you just have to get over that stuff because the net is such a huge win. Mark: Yeah. Craig: Think about like you're at a conference now and like you know Mark I heard you on the podcast right? Mark: Right well it was that conference question that actually led us to do the podcast because we've been going to so many conferences and conferences are expensive. You have to fly out there for sponsoring and now that the sponsorship fees are ridiculously high and … but the benefit of being there in front of somebody and having those little jokes here and there or just playing… we'll play it a game. Well, we've done golf, we've done jenga, we've done darts … or something like darts it was actually sharp objects that we're throwing out our booth but that'd be dangerous they wouldn't let us do that. But that actual physical presence being there it really relaxed people so much more and allowed us to connect on more of a one on one basis. And that's why we started the podcast and sure enough, I think that happened. Given that choice between e-mail list and podcast, I would take the podcast audience as well. I think you can mobilize a podcast audience much faster. I think they're more engaged. I think they're more likely to quite literally listen to you but be more attentive to what you're saying. I think there's … that's just different [inaudible 00:40:07.3]. Craig: Yeah I would say like that one look at guys like you know Gary Vaynerchuk right or Pat Flynn or whoever that you look up to in the business and marketing world they all have podcasts right? So like that says something I think. The other thing is the volume of information that we are relaying in this episode is massive. Like … you know we transcribe episodes for customers a podcast and a typical you know 45 minute conversation is about 15 pages in a Google doc. Mark: Wow. Craig: So you're like how are you going to relay 15 pages of content to anybody ever? That's impossible, right? No one is ever going to read that blog post or email but they'll listen to that podcast every week. Mark: Yeah absolutely, in fact, I have our director of content marketing now Chris Moore who also listens to the podcast, hey Chris how are you doing? He's been going back through every one of our podcasts and pulling up quotes. And he was telling me just earlier this week about how much volume is there that we put together in what feels like a very short amount of time of doing this podcast. It is a ton of information. Craig: Something … a bit of a carrot I think for both the buy and sell side you know of your audience is you can bet your bottom that Google will be indexing audio very soon. Mark: That's a really nice tease. Craig: Oh you know the SEO impact of podcasting ya-da-da-da-da, you're going to create like show notes that are like 700 words or whatever for an hour long conversation. 100% guarantee that there will be an audio tab in Google whatever soon in the next couple of years. Mark: Yeah all right so let's go to this. We're almost up with our time I want to end up with what does somebody need at a bare minimum if they want to test a podcast for their business? How long … we don't have to get in the details of the equipment like we don't … I mean you want to give a couple of recommendations there and what are the basic things they should think about if they want to get and test it out for say two or three months and how long should they test it? Craig: Yeah so I think that the basics you need a microphone. I mentioned the two microphones before. If you really just want to test use the Apple ear buds they're actually quite good. Mark: They are actually. Yes, I'll second that actually, yeah. Craig: Get in a quiet place; don't have your kids running around or the train going by with the window open or something like that. Do some kind of environmental safety measures for the sound quality. You need something to record and edit the audio with. A tool that does both of those is called Audacity. It's open sourced and free in cross-platform so Windows or Mac. So you can record and edit with Audacity. Something to record with select a microphone or the Apple ear buds perfectly good and then you probably want something to store the files on so like a podcast hosting platform like a Castos or Libsyn, or SoundCloud and then you need to create what's called an RSS feed. And that is the thing that places like iTunes and Stitcher and Spotify read. And then share information about your podcast like as a whole like the title and description and image and all likely stuff and about each episode. That's kind of how podcasting works is you submit this RSS feed to these directories and the directories read the meta information about your show as well as information about each episode as it's published. So that's kind of a 20,000 foot view of podcasting. How many episodes? I think if you can't come up with 20 good guest interview or topics to cover or something like that then you have a couple of problems. But you probably shouldn't get into content generally but you really, really, really need to think about at least having a couple of episodes to launch with. Two, three, four something like that and but you really should have a general idea of what the first 20 episodes is going to look like. Mark: Yeah and I recommend actually recording probably about two months' worth just to start. If you're running a business as well I know like the recent first … my first go with Quiet Light podcast didn't really happen as I recorded three episodes and then I got busy and three weeks goes by really, really fast. And we do this here at Quiet Light we will get like a nice buffer of about two months but next you know we're staring down an empty set again of episodes. So get a nice buffer set up for that first trial and see what happens. It's a great medium and I'm going to do a plug for you just like you don't have to come across self-promotion. Honestly, your service makes this whole thing dead simple. Like I don't think about it at all, I don't think about what I'm doing. The only thing I thought about was what sort of graphic are we going to use for the podcast. Outside of that everything was set up, everything was done, the introduction was done. It makes it really, really simple. And so if you are looking to go this direction don't add a bunch more to your plate. Go out talk to PodcastMotor I recommend your guys service highly enough. Craig: Cool. Thanks so much that's great to hear. Mark: Hey thanks for coming on. I really appreciate it. If you guys have questions feel free to reach out to Craig@podcastmotor. We'll put contact information in the show notes and yeah if you have any other questions or suggestions for podcast episodes send me an email mark@quietlightbrokerage.com. Thanks, Craig. Craig: Thanks, Mark. Links and Resources: Podcast Motor Castos Contact Podcast Motor

**No podcast this week** I'm in Beijing, on the way to Rome for a 6 week trip. Aaron and I are very excited to be meeting with universities and government organisations to talk podcasting, as well as running a podcasting meet-up in London at Work Club, with Bernie Mitchell and Craig Hewitt of Podcast Motor. Next week's episode will be about how to find and communicate your VALUE so you can get the recognition and renumeration you deserve. Speak with you then! CONNECT: cc@thecmethod.com https://thecmethod.com https://www.linkedin.com/in/christinacanters ABOUT THE C METHOD: We help professionals and business leaders accelerate their careers through building confidence and effective communication skills. To learn more about how The C Method coaching, keynote or corporate programs could benefit your team or organisation, email Christina Canters at cc@thecmethod.com. The post I’m in Beijing! appeared first on The C Method with Christina Canters.

On today's episode, we welcome Craig Hewitt and Justin Jackson to the podcast. Jordan is having some time away. On today's episode Craig, Justin, and Brian all discuss how to build and keep a company on track. We discuss what drives us and what we're working on at the moment. If you want to know how to plan a product or just try to set a trajectory for your business, this is the episode for you! Craig is the CEO of Podcast Motor, a podcast editing and production service. Justin is the host of his own podcast Mega Maker 3000 and a teacher of marketing for developers. We all have great insights to growing a company and how we've been able to stay on track. [tweetthis]I just really want to have a comfortable lifestyle, but also build valuable assets. - Brian[/tweetthis] Here are today's conversation points: Justin relaunch of Marketing for Developers. Brian's update on Audience Ops. Craig's update on Podcast Motor. The lessons we've learned from starting and maintaining our businesses. Our long term goals. The disadvantages of working solo. Why businesses choose to keep their companies small. Justin belief in doing something uncomfortable for growth. How you can over-plan. Why you need to look at the bigger picture. The importance of visibility and building relationships. How to use evergreen content. How we use automation in our businesses. What keeps our ambition going? [tweetthis]You can never retreat too much in working because you have to maintain a certain amount of visibility. - Justin[/tweetthis] Resources Mentioned Today: Market for Developers Podcast Motor Audience Ops Carthook Rogue Startups Podcast Justin's website As always, thanks for tuning in. Head here to leave a review in iTunes.