Welcome to Visibility Era, the podcast! We are your hosts, Bridget Aileen Sicsko & Lydia Bagarozza, a former publisher and top-rated publicist obsessed with PR, Media, Communications, Wealth, and Building Personal Brands. We interview Media Industry Experts—think TV Producers, Magazine Writers/Editors and Big Podcast Hosts as well as brands that have grow their company's visibility to find out how they did it.
Bridget Sicsko and Lydia Bagarozza
The Visibility Era podcast, hosted by Bridget Aileen Sicsko and Lydia Bagarozza, is an exceptional resource for entrepreneurs and business owners of all kinds. This dynamic duo brings in strong guests that provide real value to the listeners, covering a wide range of topics related to visibility, PR, personal development, and effective communication. The hosts and their guests have extensive experience in their respective fields, making the information shared on this podcast incredibly helpful for anyone looking to expand their knowledge and improve their business.
One of the best aspects of The Visibility Era podcast is the breadth and depth of experience that both the hosts and their guests bring to each episode. Bridget and Lydia's expertise shines through in every conversation, providing valuable insights into speaking in front of people, overcoming fear, branding strategies, media opportunities, and much more. Additionally, their guests are carefully chosen to offer a diverse range of perspectives and expertise on various subjects. This makes each episode informative, engaging, and relevant for business owners from different industries.
Another great aspect of this podcast is the entertainment factor. Bridget and Lydia have a natural chemistry that makes their conversations enjoyable to listen to. They bring a refreshing perspective to each topic discussed and make sure to keep things fun while delivering important information. Listeners will not only gain valuable knowledge but also have a great time listening to these engaging hosts.
While it's hard to find any major flaws with The Visibility Era podcast, one potential downside could be that some episodes may not resonate with every listener. The topics covered may not always be applicable or relevant depending on individual business needs or interests. However, this can easily be remedied by exploring the wide range of topics covered in other episodes or simply selecting the ones that align with specific interests.
In conclusion, The Visibility Era podcast is an absolute must-listen for entrepreneurs seeking valuable insights into visibility strategies, personal development, effective communication skills, branding techniques, and more. With Bridget and Lydia as hosts, listeners are guaranteed a wealth of knowledge and practical advice from experts in the field. The entertaining and informative nature of this podcast makes it a valuable resource for anyone looking to grow their business and improve their visibility.
Want to get your product featured in gift guides, roundups, or online articles?
In this episode, Bridget & Lydia chat with Kate Terentieva, founder of Off The Record—the card game designed to deepen connection through real conversation. And yes, we do play Off The Record during the episode!Kate shares how she got her start in the fast-paced world of advertising and rose to become a creative and art director for iconic brands like WhatsApp, Calvin Klein, Converse, and Four Seasons Hotels. While working closely with founders and startups, she discovered her unique ability to turn small talk into meaningful conversation. That gift, combined with her years of creative experience, evolved into Off The Record, a card game that's now sparking deeper connection across the U.S. and beyond.What we cover:How Kate got her start in advertising and rose to become a creative directorWhat neuromarketing is—and how it shapes the way we respond to ads, brand visuals, and marketing messages Why loneliness may be the true global epidemic—and how meaningful conversations just might be the cureHow Kate turned her natural gift for connection into Off The Record, a card game helping others spark deeper conversations Whether you're a founder, advertiser, marketer, or someone craving more meaningful connection, this conversation will hit home.Connect with Off The Record & Kate:Upcoming in-person LA Event, Wednesday July 16th: https://partiful.com/e/n5VImABWK1O5mJ4HzzEJhttps://playofftherecord.com/https://www.instagram.com/playofftherecord/https://www.instagram.com/katarinaterentieva/ Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
In this episode, Lydia sits down with Carolyn Baqué. Born in France and fluent in the language of sports PR, Carolyn is the co-founder of 22 Agency, a new image PR firm representing athletes with strategy and soul.With over a decade of experience across media and sport, Carolyn helps players become more than performers, but her journey didn't start here. She once dreamt of being a TV journalist… until she realized that dream wasn't truly hers. That moment of clarity led to a powerful redirection, one that brought her to working in PR for the World Cup and some of the top names in rugby.In this episode, Carolyn shares: What it's really like working in sports PR (and why she loves it)How to pivot when your “dream job” turns out not to be your dreamThe story of how the PR world found her ...through a famous athlete and THE World CupHer silent Vipassana retreat in New Zealand—and how it helped her reconnect to herself, presence, and purposePlus, travel stories, thoughts on intuition, and what it means to build a brand with passion. Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
In this episode, I'm sharing 3 visibility moves you need to make before pitching the press—whether you're a product-based business or a personal brand. If you've ever wondered, “Why aren't my pitches working?” — this is likely why.✅ How to clean up your digital first impression ✅ What assets to have ready (like bios + product photos) ✅ How to clarify your message so you sound media-readyThis is exactly what we walk clients through in our Personalized PR Plan, and today, I'm giving you the foundation for free.
Want to get featured in the media, land brand deals, or book interviews?
In this episode, Lydia sits down with Carly Schroeder, her close friend, creative director, designer, and co-founder of House of Creatives—for a real conversation on what it actually takes to build a brand you love.They dive into:- How rebelling against the corporate world sparked Carly's path to entrepreneurship- Why your brand message should reflect you, not sound like every other business in your industry- Why branding isn't just a logo (think language, website, colors, vibe, and personality)- The importance of clarifying your message before diving into design- How a 360-degree approach to branding builds real trust with your audience- Why knowing your target market is key to creating a brand that speaks to them- And how the process doesn't have to be long or overwhelming to rebrand—when you follow a clear frameworkWhether you're just starting out or rebranding, this episode will help you approach your brand with more clarity, confidence, and personality.Connect with Carly & House of Creatives:https://www.house-of-creatives.com/https://www.instagram.com/houseofcreatives__/https://www.instagram.com/carlyschroeder__/ What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, and social issues.They dive into:how to know if a brand is truly doing good work vs. just greenwashingmarketing tactics that use value-driven messaging (for better or worse)how to decide what you're personally comfortable speaking on as a founderYou'll also hear thoughtful tips on when to speak up—and when it's better to let others have their momenthow to pitch nuanced topics in a way that leads with values, not opportunism. Plus, they highlight how brands like Dame have addressed topics like tariffs and pricing with transparency that actually builds trust.Whether you're a media professional, a brand founder, or just here to learn how to navigate sensitive conversations with more thoughtfulness, this is an episode you won't want to miss.Connect with Nic for PR stuff: @itslunchco (IG) https://www.lunchconsulting.co & her sexual wellness award account is @thesxwa (IG) What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Want to land free publicity for your small business?
In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive into a candid and fun conversation about work, life, and everything in between—corporate edition. You'll get a peek into their cute & hilarious sister dynamic while picking up some gems along the way.What they cover:Being authentic while working in a large corporate environmentHow to build strong client and team relationshipsCommunicating with different types of people (even the tricky ones)Setting boundaries at work (with both clients and co-workers)Letting your natural gifts shine in corporate vs. entrepreneurshipThe hilarious story behind Elena's college blogs and her fave, biking culture in BaltimoreTune in for career insights, laughs, and a little sisterly banter. DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Thinking about sending a press release but overwhelmed by the cost of PR Newswire or Business Wire? In this video, I break down Qwoted's brand-new press release distribution tool, which gives small business owners and personal brands two powerful options—one of them completely FREE.Sign up on Qwoted:
In this episode of the Visibility on Purpose podcast, I bring my husband and greatest supporter on the podcast to open up about the raw, real, and beautiful story of our first birth experience — unmedicated and at a birth center. From unexpected twists to the sweetest moments, we talk about what truly surprised us, the challenges we faced, and the biggest blessings of becoming first-time parents.We talked about...
In this episode, Lydia and Bridget catch up, and somehow, it turns into a conversation about finances—because, well, tax season will do that to you.
Are press releases still worth it for small businesses and personal brands?
In Today's Episode - Lydia's fiancé, Spencer, comes on the podcast for the first time to talk about their recent trip to Buenos Aires, Argentina. What started as a wedding invitation turned into one of their favorite trips filled with incredible friends, food, rich culture, beautiful neighborhoods, and unexpected surprises.
Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they're newsworthy—but journalists, podcast hosts, and TV producers often disagree. In this episode, we break down what ACTUALLY makes a brand press-worthy and how you can position yourself for media success.✅ What You'll Learn:
Today's episode was all about the 2025 trends~ for PR & Marketing!We're noticing things like....authenticity over polished facades & why genuine storytelling matters more than ever!In This Episode:
Today's episode is super specific—so if you are a therapist, psychotherapist, counselor, licensed clinical social worker, these tips are FOR YOU!Send to your fellow therapy friend!Want to get featured in the media and establish yourself as a go-to expert in mental health? In this video, we're sharing 5 simple PR strategies for therapists, counselors, and psychotherapists to build authority, attract more clients, and grow their practice.
Should you pay MONEY to be on a podcast? In this episode of Visibility Era, hosts Bridget and Lydia delve into the controversial topic of whether guests should pay to appear on podcasts. What we chatted about⬇️- How Charging guests alters the dynamics of a podcast.- How Building relationships is more valuable than monetary exchanges.- How not all podcasts that charge guests have a large audience.- How ROI should be a key consideration when paying for podcast appearances.- How There are various ways to monetize a podcast beyond charging guests.Chapters00:00The Controversy of Paying for Podcast Appearances02:53Understanding the Value of Relationships in Podcasting05:59The Impact of Audience Size on Payment Expectations08:49Industry Norms and the Justification for Charging Guests11:40Monetization Strategies Beyond Charging Guests15:16Monetizing Podcasts: Diverse Strategies16:55The Evolution of Podcast Advertising19:19Authenticity in Influencer Marketing21:14Values and Ethics in Content Creation24:06Visibility and ROI in Podcast Guesting27:25Navigating Charging Guests: A Thoughtful Approach DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
How to Put Your Brand on the Map: Top Tips for Visibility and Growth ft baby Aidan!!!In this video, we're sharing top tips to put your brand on the map and gain the visibility you deserve. Whether you're an entrepreneur, small business owner, or creative looking to stand out, these proven strategies will help you amplify your reach, build credibility, and create buzz around your brand.Here's what you'll learn:
Lydia and Bridget are back for their first conversation of the year together! If you've been following along with our journey, this is an episode you won't want to miss.In this episode, we dive into:Bridget's birth experience in late DecemberNavigating maternity leave while co-running a businessThe reality of balancing entrepreneurship and new motherhoodHow Bridget and her husband are adjusting to their new lifeThe uncertainty of what's next—and why that's okayHow Lydia is handling Visibility on Purpose while Bridget is awayTune in for an honest and heartfelt conversation about life, business, and embracing the unknown. DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
In this video, about How Partnerships, Brand Deals, and Collaborations Can Transform Your Business, we dive into the game-changing potential of teaming up with the right people and brands. Partnerships, brand deals, and collaborations each play a unique role in helping entrepreneurs, creators, and small businesses reach new audiences, add credibility, and increase revenue.Here's what you'll learn:
In this episode, Lydia chats with Social Media Manager and Content Creator Courtney Weimer, diving into the idea that we're all artists in our own right! What started as a discussion about the nitty-gritty of work and navigating the pandemic naturally evolved into a beautiful conversation about how we should really approach our social media.When we say “artist,” we don't mean you need to be skilled in painting, singing, or sculpting. It's about embracing the inner artist we all have access to—the creativity that drives authenticity and connection.What we cover in this episode:What it was like starting a career in high-end fashion during the pandemic.How to actually stand out on social media by thinking outside the box.Why staying away from trends might be the key to your success.Why social media encourages creativity and how to make it fun again.The importance of consistency for growth on social media.Why posting regularly is better than perfection—you never know what will take off!How to get to know your followers better by using Instagram Stories.Get ready for a fresh perspective on social media as a full expression of your brand and a tool for connection, rather than just a numbers game.Connect with Courtney & Doe Studio:https://www.itsdoestudio.com/Business IG: @itsdoestudioPersonal IG: @courtneyweimer DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Should you start your own podcast or focus on being a guest on other shows?
Emily and I first met through an online community...as one does LOL!I loved her multi-faceted background as a breathwork teacher & marketing consultant as well as her passion project...an online magazine called "The C Word."In this episode, we talked about..How & why she started a digital magazineHow relationships are the life blood of businessHow she drove traffic to the magazine (you will never guess the most trafficked blog!)How consistency wins the game (the magazine has over 1100 articles now!)The world of marketing, media and magazinesEm is a Female Founder, Breathwork Teacher and Marketing Strategist who blends strategic consultancy with transformative breathwork to guide high-powered female entrepreneurs in wellness and lifestyle industries toward holistic business growth. With over nine years of experience and a unique approach that integrates mindset, breathwork, and marketing strategies and services, she helps female-founded brands achieve scalable, sustainable success.Connect with Em:Momentum Marketing Strategy: https://emnco.podia.com/momentum-offer- Achieve personal alignment and take action in your marketing by focusing on the strategies that truly move the needle in your business. https://www.thecwordmag.co.uk/ https://www.instagram.com/_emnco/ https://emnco.podia.com/ https://www.facebook.com/emilylrking/ https://www.linkedin.com/in/emily-king-emnco/ DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
As the new year approaches, Lydia and Bridget reflect on the challenges they faced in 2024 – and how those very challenges became some of their biggest blessings.In this episode, we dive into:How 2024 taught us the power of trust – and why trusting each other 100% changed everythingThe $24k client we walked away from (and why it was the best decision for us)How embracing the art of not giving a F*** became our shining starRecognizing our habit of "pushing" and choosing a different pathThe plans that didn't go as expected (shoutout to our NJ event snow-out and the last-minute Florida trip cancellation)and the honest seasons we're in personally and professionallyIt's real, raw, and full of lessons we're bringing with us into the new year! DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textHave you ever gotten one of those scammy DM "PR" pitches in your Instagram inbox? Well you're not alone. And in today's episode former TV Reporter/Journalist turned Publicity Expert, Christina Nicholson, pulls back the curtain on the media industry.We talked about...Why Press Releases are so 1990's and no likely to get picked upWhy Forbes Council isn't worth itWhy the scams in your DMs are too good to be true when it comes to landing media exposure How One Podcast Episode Opened Doors For $$$$Thanks to https://www.instagram.com/lisasimonerichards/ for connecting us!Christina Nicholson @MediaMavenAndMore is a TV journalist with a passion for helping business owners connect with their dream customers, all without emptying their pockets on advertising. She stumbled upon this gig after spending over a decade as a TV anchor and reporter, which eventually led her to create a publicity and content creation agency, Media Maven.She is a producer and correspondent on Health Uncensored! with Dr. Drew on Fox Business Network. Christina also hosts segments on Designing Spaces and The Balancing Act on Lifetime TV. In her downtime, you'll find Christina on her local lifestyle and family blog called Christina All Day, curled up with a good book, or spreading the love of reading through her involvement with the Little Free Library non-profit in her Wellington, Florida community.Agency Website: MediaMavenAndMore.comFacebook: https://Facebook.com/MediaMavenAndMoreInstagram: https://Instagram.com/ChristinaAllDayLinkedIn: https://LinkedIn.com/in/ChristinaAllDay35 Things To Do With Your Publicity:https://www.mediamavenandmore.com/35-things/ DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textIn this episode, Lydia is joined by Emily Davis, a social media and branding expert! Emily is a coach inside Rebelle Nutrition, Amie Tollefsrud's brand (aka the @lazymillionaireofficial with 260K Instagram followers). Lydia and Emily connected through Amie's membership, Selling Social, where Emily blew them away with her expertise. Today, she's spilling the tea on all things social media strategy—juicy, timely, and hot tips you won't want to miss! What was meant to be a 35-minute chat turned into an hour because the conversation was just. that. good. What we cover:- Creating social media content that resonates with your ideal customer- Why social media is the perfect complement to PR & brand-building- Engagement-focused strategies vs. lead generation: where to focus and why- The power of authenticity and how it can lead to going viral (she's got a story to prove it!)- How to position your reels & posts for engagement... that leads to more sales- Navigating the changing social media landscape and what to do now- and WAYYYY more nugget that you'll just have to listen in forThis episode is a masterclass on branding, social media, and building a successful brand. We know we say this every week, but this is truly a MUST LISTEN!Connect with Emily:✨ 1:1 coaching with Emily: https://rebellenutrition.teachable.com/p/1-1-clarity-call-with-team-rebelle✨ Sign up for Selling Social with 20% Off: https://rebellenutrition.teachable.com/p/sellingsocialmembership?referral_code=14SHXG (we highly recommend this membership from Amie Tollefsrud of Lazy Millionaire & Rebelle Nutrition! It transformed our IG for only a few dollars a month)✨ Sign up for Online Course Academy Bundle: https://rebellenutrition.teachable.com/p/online-course-academy1121?coupon_code=IGBIO1&affcode=134254_prpljw4h (if you want support creating an online course, email & social strategy that sells) BLACK FRIDAY SALE!! https://www.visibilityonpurpose.com/blackfridaySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textHave a product company? Maybe you're in the validation stage and wanting to understand more of what it really takes to get a brand off the ground. If Whole Foods and other major retailers are your major goals, this episode is a must-listen!Danielle has been in the CPG F&B space for 16 years and has commercialized/launched several hundred products like De La Calle Tepache (literally one of Bridget's favs!), Green Juice Brands and even bakeries. She recently launched It's All Happening, an agency that helps brands launch and accelerate. In this episode, we talked about...How important is funding for CPG brandsWhy the validation stage is crucial for a brand to get off the groundDanielle's 16 year career in the F&B space—with some of the most notable brands!What are the biggest costs for a CPG brandConnect with Daniellehttps://www.instagram.com/dee_calabrese/https://www.instagram.com/itsallhappeningco/ BLACK FRIDAY SALE!! https://www.visibilityonpurpose.com/blackfridaySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textP.S. Black Friday Sale is HERE! https://www.visibilityonpurpose.com/blackfridayToday, we sit down with Tayler Cusick Hollman, founder of Enji—a marketing software for the small business owner to talk about the differences between Marketing & PR.Are they the same? What's different? Hear what Tayler learned over the years!- The difference between marketing and PR- 2 PR Tactics that worked and 1 that failed miserably- Why most business owners don't get steady leads- How her SAAS marketing platform, Enji, came to beConnect with Tayler & Enji!Website: https://www.enji.co/IG: @enji_coLinkedin: @enji, @taylercusickhollman BLACK FRIDAY SALE!! https://www.visibilityonpurpose.com/blackfridayWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textIn last week's episode, we shared responses from business owners who answered our Qwoted request "how press has impacted their business." Well, Isaac Mashman's response truly blew us away, so we invited him on the show. In this conversation we discussed:✨ How one press feature led to a speaking engagement in front of a huge crowd✨ Isaac's journey of "following the breadcrumbs" in business✨ Embracing the art of the career pivot✨ How to position yourself and be a personal branding genius✨ Why people are drawn to those "going somewhere" rather than those who've already made itWatch Live on YouTube: https://youtu.be/hW3hEV-YM3cThis episode is packed with insights! Isaac's story is inspiring, relatable, and a reminder of just how powerful press can be for business growth. Don't miss it!Isaac Mashman is a businessman, author, and founder of Mashman Consulting Group, specializing in personal branding and reputation management. Based in Little Rock, Arkansas, he also runs Mashman Properties and Mashman Investments. Isaac, author of Personal Branding: A Manifesto on Fame and Influence, shares his insights through podcasts as both a host and sought-after guest, inspiring ambitious audiences with his life and business experiences.Connect with Isaac:Instagramhttps://instagram.com/isaacmashmanLinkedinhttps://linkedin.com/in/isaacmashmanYouTubehttps://youtube.com/@isaacmashmanTikTokhttps://tiktok.com/@isaacmashmanIsaac's Bookhttps://isaacmashman.com/book JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textIn today's episode, we dive into real stories from small business owners who've experienced the powerful impact of press features firsthand. We asked them, "How a press feature impacted your business?"—and the responses were so freakin' inspiring.Here's a glimpse of what they shared:Client bookings sold outSales increased dramaticallyBrand awareness skyrocketedInvitations for speaking gigs rolled in...And so much more. Tune in to discover what it really looks like to get featured and reap the benefits.Sign up with Qwoted for FREE: https://app.qwoted.com/users/sign_up?signup_code=VISIBILITYWatch this episode on Youtube: https://youtu.be/N2pkUWQlJQo JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textIn this week's episode, Lydia sits down with cofounder Bridget Aileen Sicsko to discuss a rarely talked about topic in the entrepreneurial world: maternity leave. Bridget shares her journey of preparing for this major transition and opens up with a candid reflection: "I told Eric, if I wasn't an entrepreneur, I probably would have had kids already."Together, they cover:✨ The mental and emotional preparations she's navigating for this big life change✨ Physical change, especially as a lifelong athlete✨ Key financial strategies she's putting in place at home✨ How the team at Visibility on Purpose is preparing to support her during her leave✨ Holistic wellness practices that are keeping her balanced throughout the transitionFilled with excitement and maybe a few happy tears, this episode celebrates Bridget's next chapter—tune in to join us on this heartfelt chitchat!Watch us live here: https://youtu.be/z-bNdyV-DhI JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textThis Halloween season, we're thrilled to welcome back our dear friend and fellow astrology enthusiast, Jackie Tempera! Together, we explore the unique strengths and qualities of each zodiac sign and share how you can channel that energy to amplify your business, visibility, and PR strategy.Get ready for an episode that's as hilarious and fun as it is insightful and eerily accurate! Settle in with your favorite oracle cards and a cozy cup of tea, because this one's a must-listen.Want to jump straight to your sign? Here are the timestamps:Aries – 4:32Taurus – 10:42Gemini – 18:57Cancer – 24:20Leo – 28:07Virgo – 33:00Libra – 36:31Scorpio – 40:00Sagittarius – 45:51Capricorn – 49:57Aquarius – 54:12Pisces – 1:02:31WATCH US LIVE: https://youtu.be/C1muGAS07KcJackie Tempera is an award-winning journalist and the creator of her process Story Magic. You've likely seen her work in Women's Health, where she's been a regular contributor.Connect with Jackie:https://www.jackietempera.com/Connect with her for Story Magic: https://www.jackietempera.com/story-magic123https://www.instagram.com/jacktemp/ JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textCurious about how PR can elevate your business? This episode is a must-listen!We had the pleasure of chatting with Amy Jackson, PR expert and founder of TaleSplash, a boutique firm that helps emerging tech, health, and lifestyle brands make their mark through powerful media exposure. With decades of experience growing global brands as storytellers and digital strategists, Amy's approach is like having an extension of your own team. Her clients regularly land coverage in top outlets like The New York Times, Bloomberg Businessweek, and NBC.In this episode, we dive into:Amy's unique journey in PR, including a memorable campaign with a well-known potato brand (yes, they had a presence in the NYC Thanksgiving Day Parade!).The right time to implement affiliate marketing programs.How to strategically pitch based on seasonal opportunities.The inner workings of PR and the importance of building authentic relationships with writers.Why sharing your brand story is key to meaningful media coverage.Plus, tons of golden nuggets that will help you rethink your PR strategy!Connect with Amy & TaleSplash:https://www.linkedin.com/in/amyfjackson/www.talesplash.comhttps://www.instagram.com/talesplash/https://www.linkedin.com/company/talesplash/https://x.com/talesplash JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textIf you own a product company (CPG) in the beauty, lifestyle, health and wellness space—you have to be all ears.Okay guys, this one is a DO NOT MISS episode of the Visibility Era podcast.Liv Dellanno runs a boutique affiliate PR agency called Mystik PR. Her clients have been featured in publications like Buzzfeed, Forbes, Oprah Daily, Real Simple, Byrdie + more. In this interview, I asked her everything about...- Affiliate PR (What does that even mean and how does it work?)- Best/Preferred Affiliate Platform for CPG brands- How trust has impacted creator culture & why traditional affiliate PR is a smarter option for brands- How to track analytics and data from affiliate PR for CPG brandsWork with Liv and Mystik PR:https://www.mystikpr.com JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textThis was a FUN one, it was like we were truly peeling back the curtain to newsroom life. Kerry Barrett, former TV News Anchor, used to spend her days waking up at 12:30am (yes you read that right!!) to start her work day at the station. She spent her 20 year career in the morning news for top stations that you likely know the name of.Here's what we chatted about!How to grab a newsroom's attentionThe future of traditional media, pay to play and moreCommon mistakes that send pitches to the trashTweaks to turn any ordinary story into a good oneMedia tips and how they translate in businessKerry Barrett is an Emmy award-winning former news anchor turned media strategist and coach. With over 20 years of experience in the news industry, and five more as a media training and publicity coach, she empowers business owners to boost their visibility, credibility, and lead generation through personalized media training and publicity coaching. Kerry's insider knowledge and proven strategies help her clients confidently pitch their stories, ace their interviews, and leverage media successes for maximum impact, establishing themselves as thought leaders and attracting new opportunities. www.KerryBarrett.com/resourceswww.LinkedIn.com/in/KerryBarrettwww.facebook.com/IAmKerryBarrettwww.instagram.com/IAmKerryBarrettwww.TikTok.com/IAmKerryBarrettwww.youtube.com/@IAmKerryBarrett JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textWe had the pleasure of speaking with media legend, Peter Shankman. He is the original founder of Haro (help a reporter out), now SOS (source of sources), a very helpful tool that we use every day to pitch ...and teach inside our programs!Peter is not only a media legend, but he's also someone who was diagnosed with ADHD later on in life. Learning this information gave him so much clarity on the way his brain naturally functions. In this episode, Peter opens up about how ADHD wasn't always recognized as his superpower, and how embracing his neurodivergence became the key to unlocking his unique genius.We chat about:- Peter's journey to the media space- The many accomplishments he's achieved ...aka 5x Entrepreneur, 6x Bestselling Author, and Global Keynote Speaker, 24x Marathoner, 2x Ironman, 500+x Skydiver, 1x Single Dad- His advocacy for neurodivergence in the workplace- How to be a man of the people, and always put customer service/experience firstConnect with Peter:https://www.shankman.com/https://www.linkedin.com/in/petershankman/https://www.instagram.com/petershankman/https://twitter.com/petershankman JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textJoin Bridget on her own entrepreneurial journey and learn the things she's found most important over the years as an entrepreneur.Here's a sneak peak of the 5 lessons....Leverage your natural gifts, talents and abilitiesExperience can be just as valuable as another certificationEnjoy the journey and don't over obsess about the destinationHire for the things you loatheBuild foundations and systems to your business in the beginningJOIN THE MASTERMIND: www.visibilityonpurpose.com/pitchparty JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textWe had the pleasure of sitting down with Dr. Allyson Brennan, the founder behind the wildly successful skincare brand, Emogene & Co.In this episode, Allyson didn't hold back—she pulled back the curtain on what it takes to build a thriving product business.Yes, we talked about skincare (because who doesn't love a good beauty chat?), but the heart of this conversation was about how she followed the breadcrumbs to her brand's success.What we covered:Allyson's journey from pharmacist to skincare entrepreneurHow she went from cooking products in her kitchen to owning a product warehouseIngredients you should never put on your skinHer strategic approach to business investmentsThe visibility challenges she faced and overcameAnd honestly, just a wealth of entrepreneurial wisdomHere is the link to the product Lydia mentioned in the show: https://www.emogeneandco.com/products/the-healer-all-purpose-balmConnect with Emogene & Co.https://www.emogeneandco.comhttps://www.instagram.com/emogeneco JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textIn this episode, cofounder Lydia spills the tea on her career in music, how she found PR by accident (or how it found her), and her own struggles with visibility. She get's raw, real, inspiring, and goes into the tiny details! If you've been wanting to hear an unconventional story to entrepreneurship, this episode is for you. JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a textTo get more eyes on your business, brand, products and services—you need to offer something that is INTERESTING, RELEVANT and SOLVES A PROBLEM.But no one can even know or understand what you do unless you get more visibility on the brand in general.Let's talk about...- ways to differentiate and position your brand- the journey of outbound reach out to inbound opportunities- how a brand can implement a press strategy to support marketing, sales and social media campaignsJOIN THE PR MASTERMIND NOW: https://www.visibilityonpurpose.com/pitchparty JOIN THE Visibility MASTERMIND now: https://www.visibilityonpurpose.com/pitchpartyStart getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a Text Message.In case you missed it....these are 4 visibility and PR tips that you gotta know as a small business owner or personal brand.In this episode today, you'll learn not only 4 important visibility tips, but you'll also hear all the ways that we are incorporating fun into our lives and businesses.JOIN THE PR MASTERMIND, PITCH PARTY: https://www.visibilityonpurpose.com/pitchparty Start getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Send us a Text Message.Okay...talk about a WILD STORY all stemming from an innovative, newsworthy, timely idea.Tune in to this episode to learn how Soul Camp Creative had press knocking on their door all for an adult sleep-away summer camp—a revolutionary idea of the time!save $700 off the PR Mastermind and Course Community when you join by Aug. 22 - https://www.visibilityonpurpose.com/pitchpartyMichelle Garside is the Founder of Soul Camp Creative, a full-service Creative Agency devoted to working with ideas that change the world. Soul Camp specializes in creating authentic branding for mission-driven companies and personal brands. Michelle has been featured in TIME, Oprah Magazine, Travel and Leisure, Fitness, Women's Health, Good Morning America, ABC News, Parents, Fortune, Inc., and Forbes. She has spoken and lectured at NYU, Fairfield University, IIN Global, Milken Global and on Lincoln Center stages.Connect with Michelle: https://www.instagram.com/themichellegarside/https://www.instagram.com/soulcampcreative/Learn about Brand Authenticity & Differentiation and how press and publicity literally blew up Michelle's brand overnight. Start getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Here's the 411 on Pitch Party.GET FEATURED ON TOP MAGAZINES, TV NETWORKS AND PODCASTS without hiring a publicist or agency...or being famous.**We have a special sale going on until August 22nd on our PR Mastermind Course & Community, Pitch Party. Save $700 and gain 1 year access to our mastermind community and PR course.https://www.visibilityonpurpose.com/pitchpartyWe started our company Visibility on Purpose with the BIG GOAL of helping 10,000 business owners get featured and grow their businesses without needing to be famous, have a huge social media following and without spending an arm and a leg with PR agencies.In this episode, we talk about...- How to get press coverage for small business owners without a huge social media following- Why having a support community around you should be a non-negotiable when growing your business- The power of the "mastermind", originally coined by Napoleon Hill- How to differentiate your brand from all the other subject matter experts or small businesses in the marketplacehttps://www.visibilityonpurpose.com/pitchparty Start getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
Start getting media features today: https://www.visibilityonpurpose.com/mediastarterpack1 Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Email us at info@visibilityonpurpose.com Connect with us on and off the pod! website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Facebook Community: https://www.facebook.com/groups/toptiermedia Youtube: https://www.youtube.com/@visibilityonpurpose
Pitch Party Course & Community are almost READY for you! If you've been drooling of the ways to get your brand more recognition and "known", it's time to get your brand the credibility it deserve with Pitch Party. Our step by step PR formula will have you completely changing the way you operate on a daily and weekly basis. If Forbes, NBC, Insider and top podcasts have been on your radar, stay tuned for August 8th, our official Pitch Party relaunch!We're building in public, in this video you'll get a behind the scenes look into the Visibility on Purpose company to see *exactly* what we're doing and what we're changing about our own marketing and brand growth strategies.Biggest Changes:1. Less Static Posts, only reels on Socials2. Podcasts—getting on aligned shows and building connections3. Press Features—we've been pitching ourselves, and it's helping with brand credibility, trust and walking the walk.4. Networking Opportunities, In-Person Events, Connection Calls5. Testing out Ads (We've done FB ads and Boosted posts on IG)Visibility on Purpose (www.visibilityonpurpose.com) is a media training school for founders who want to increase their brand awareness by getting featured on digital magazines, podcasts and TV.1. Take it a step further and learn our Step-by-step method to earn FREE press features through our digital course Pitch Party! ****** Learn how to use press (& essentially borrow aligned audiences) to grow your following & income quickly
After quitting her corporate job at Meredith (one of the biggest publishing houses in the world), Karla moved back from NYC to Des Moines, Iowa, took a chance on herself and went into freelance writing full-time. Since then, she's become wildly successful, placing her stories in giants like Better Homes and Gardens, Allrecipes, Food & Wine, EatingWell, TIME, Travel + Leisure, Shape, etc. To us, Karla is the walking example of what authenticity and kindness can do for your career.Fun Fact: She is also a level one sommelier, which works wonders for her writing in places like Food & Wine! If you've been wanting to see the inner-workings of a freelance writing career, then this episode is for you. AND BONUS- you'll learn what "The Drink of The Summer" is for 2024...which was one of her latest pieces it a top magazines, of course!Connect with Karla:Website: https://karlawalsh.com/Instagram: https://www.instagram.com/karlaswalsh/LinkedIn: https://www.linkedin.com/in/karla-walsh-31457126/Substack: https://karlawalsh.substack.com/Visibility on Purpose (www.visibilityonpurpose.com) is a media training school for founders who want to increase their brand awareness by getting featured on digital magazines, podcasts and TV.1. Take it a step further and learn our Step-by-step method to earn FREE press features through our digital course Pitch Party! ****** Learn how to use press (& essentially borrow aligned audiences) to grow your following & income quickly
When you've worked with some of the most iconic brands (Nabisco, Godiva, Cadbury and more), you learn a few things—especially about branding and building a personal brand for entrepreneurs.Here's what we talked about with Rich Keller—- The Importance of One-Word Personal Branding (and why big companies like Godiva & Nabisco hired him for it)- How to Apply the One-Word Concept to Businesses and Brands- Why Rich Transitioned out of Corporate and into Entrepreneurship For over 25 years, Rich Keller developed and utilized the philosophy of identifying a ‘One Word' core value to craft identities for some of the world's most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva. He walked away from this successful corporate career in order to fulfill his personal mission to transform one million lives ‘One Word' at a time. Rich is disrupting the way people think about themselves so they too can craft their personal brand identities using just ‘One Word'! Rich received his MBA from the Wharton School of the University of Pennsylvania. He resides in Florham Park, New Jersey, with his wife Sharon, an Obstetrician-Gynecologist, and their two children, Zachary and Samantha. A fun fact Rich likes to share: You can't miss him in a crowd because he's either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years.Website:TheRichKeller.comTEDx Talk: DontAskMeAboutWhatIDo.comLinkedIn: https://www.linkedin.com/in/richskeller/Instagram: RichSKellerVisibility on Purpose (www.visibilityonpurpose.com) is a media training school for founders who want to increase their brand awareness by getting featured on digital magazines, podcasts and TV.1. Take it a step further and learn our Step-by-step method to earn FREE press features through our digital course Pitch Party! ****** Learn how to use press (& essentially borrow aligned audiences) to grow your following & income quickly
Going full blown startup with this interview today. If you've ever been curious about Product-Market Fit for B2B Saas Companies, clear your schedule because this one is for you.Beyond Product-Market Fit, Rob also has experience with both venture capital funding and bootstrapping businesses—so we of course asked him the pros and cons of both!In this episode we talked about,Rob's Harvard Background and His Entrepreneurial QualitiesBootstrapping a Business vs Venture Capital Funding (the pros and cons)Product Market Fit (what it is + how to find it)How to Figure out Your Message & Why Consumers BuyRob Snyder is a serial startup founder. He has brought 7 startups from $0-$1M in annual recurring revenue and runs the popular "Product-Market Fit Camp" program for early-stage B2B startups. Rob is a graduate of Harvard Business School, and now builds profitable companies from the woods of New Hampshire.https://www.linkedin.com/in/rsnyder1https://www.robsnyder.org Start getting media features today: https://www.visibilityonpurpose.com/mediastarterpack1 Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Email us at info@visibilityonpurpose.com Connect with us on and off the pod! website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Facebook Community: https://www.facebook.com/groups/toptiermedia Youtube: https://www.youtube.com/@visibilityonpurpose
Want to know what 3 publicists can talk about alll day long?You guessed it! PR and Media Relations—In this interview today, we interview PR Experts Amanda Foley and Sara Doane on all things PR and how to run successful PR Campaigns.If you're a small business owner, entrepreneur, startup founder or personal brand—this is a great conversation to tune into to understand how to get your company more publicity.In this episode, we talked about...- What PR is and What It Is Not- Leveraging Relationships and Collaborations for Press Wins- Incorporating Human Design and Publicity + Pitching- Long Term PR Strategy for Small Business OwnersConnect with...Amanda Foley—www.curateyoursoul.comIG @curate.your.soulhttps://www.linkedin.com/in/amandafoley/Sara Doane—@saradoane on IG Start getting media features today: https://www.visibilityonpurpose.com/thecourse Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Email us at info@visibilityonpurpose.com Connect with us on and off the pod! website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Facebook Community: https://www.facebook.com/groups/toptiermedia Youtube: https://www.youtube.com/@visibilityonpurpose
Did you know that you don't need to have 1 Million followers online in order to be a successful content creator? In this episode, we chat with Elli Scarborough. She is a 24-year-old entrepreneur, the founder of a wildly successful creative agency, Get Creatives, and THE LinkedIn queen...to us anyway, that's how we found her :)Elli absolutely blew our minds when it came to UGC & the online space. We knew that UGC existed, but we didn't know the extent of the industry until our chat.Elli was so inspiring! We can't wait for you to listen to this episode. What we covered...-- How she transitioned from modeling to content creating-- Why we need to capitalize on our own resources and get creative-- What UGC is and how it works-- Why you don't need a million followers to be successful as a content creator-- UGC tools, tips and more on how to get startedConnect with Elli --Website: https://getcreatives.co/LinkedIn: https://www.linkedin.com/in/elliscar/Twitter: https://twitter.com/ellisonscarVisibility on Purpose (www.visibilityonpurpose.com) is a media training school for founders who want to increase their brand awareness by getting featured on digital magazines, podcasts and TV.Start getting media features today: https://www.visibilityonpurpose.com/thecourseWant PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Email us at info@visibilityonpurpose.comConnect with us on and off the pod!website: www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurpose/Facebook Community: https://www.facebook.com/groups/toptiermediaYoutube: https://www.youtube.com/@visibilityonpurpose Start getting media features today: https://www.visibilityonpurpose.com/thecourse Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Email us at info@visibilityonpurpose.com Connect with us on and off the pod! website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Facebook Community: https://www.facebook.com/groups/toptiermedia Youtube: https://www.youtube.com/@visibilityonpurpose
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