Podcasts about actionsee

The newly elected Pope has broken with tradition speaking in English at a Mass of cardinals Call for government to appoint a dedicated disability minister Gun opponents call for more actionSee omnystudio.com/listener for privacy information.

In this hour of VSiN PrimeTime, Matt Youmans and Jonathan Von Tobel continue to prepare you for the big game coming up on Sunday. JVT reports live from New Orleans with exclusive insights leading up to Super Bowl Sunday. Plus the guys follow all the in-game Monday night basketball actionSee omnystudio.com/listener for privacy information.

Africa Melane is joined by Michael Crichton, DA Ward Councillor for Ward 56, who’s been at the forefront of the conversation about the water crisis in Johannesburg. Crichton speaks out about the growing water shortages in the city, the impact on local communities, and the pressing need for actionSee omnystudio.com/listener for privacy information.

Hr 2 - What we need from Will Levis vs. Cincy + Top-ranked Vols hoops in actionSee omnystudio.com/listener for privacy information.

Hr 2 - What we need from Will Levis vs. Cincy + Top-ranked Vols hoops in actionSee omnystudio.com/listener for privacy information.

In a conversation with John Maytham, Steven Friedman provides insights into Jacob Zuma's expulsion from the ANC and his refusal to accept it. Friedman discusses how Zuma, now leader of the MK Party, rejects the legitimacy of his removal, framing the ANC as his "family" and vowing to challenge the decision through appeals or legal actionSee omnystudio.com/listener for privacy information.

Bill and Odell discuss the current political landscape in North Carolina, focusing on the implications of Mark Robinson's campaign and the importance of finding common ground on racial issues. They explore the challenges facing the Guilford County school system, the need for community engagement, and Bill Goebel's vision for education reform. Additionally, they touch on Bill's upcoming trip to Ukraine and the resilience of the people there amidst ongoing conflict. Support Bill's campaign here: https://www.goebelnc.com/ The Common Ground Show Chapters 00:00 Introduction to Bill Goble and Guilford County Schools02:47 Racial Issues and Finding Common Ground06:05 The Fallout from Mark Robinson's Allegations11:52 The Impact of Political Allegiances18:09 Mark Robinson's Campaign and Its Challenges24:13 Bill Goble's Vision for Education29:50 Bill Goble's Campaign and Community Engagement36:07 Bill Goble's Upcoming Trip to Ukraine41:57 Reflections on Resilience and Leadership47:47 Conclusion and Call to ActionSee omnystudio.com/listener for privacy information.

Every year, passionate space advocates from the United States travel to Washington, D.C., to ensure that their vision for the future of space exploration gets the funding and support it needs. Nearly 100 advocates gathered this year on Monday, April 29, 2024, to call for increased funding and better support for NASA's groundbreaking science programs. This week on Planetary Radio, we'll share what happened during this year's Day of Action and why it matters. You'll hear from members of The Planetary Society staff, space advocates from across the United States, and various congresspeople, including the co-chairs of the Congressional Planetary Science Caucus, Representatives Don Bacon and Judy Chu. We close out our show with Bruce Betts for What's Up and a new random space fact. Discover more at: https://www.planetary.org/planetary-radio/2024-day-of-actionSee omnystudio.com/listener for privacy information.

Gone are the days of putting ourselves last. As the battle against breast cancer continues, we, women, must prioritize our health. After all, if we don't have health, we literally can't care for the most important people in our lives. Making self-care essential starts today. And it must continue tomorrow, and all the days that follow. The purpose of this podcast shines a light on the importance of self-care and wellbeing and how the two go hand in hand. You'll hear from a variety of guests with different outlooks. All of which, you'll hear as we tape episodes from our new podcast studio. The Rose's new studio is made possible by The Bill and Helen Crowder Foundation. Through their generosity, we will be able to grow our podcast audience. Which will help us provide more mammograms. And we provide more mammograms, we save more lives.  A heartfelt thank you also goes out to The Rose's marketing team for making every dollar count, and for working tirelessly on nights and weekends to build this world class studio. And to the gentlemen we call “The Rose Misters,” for painting walls and providing moral support along the way. Lastly, we thank you, the listener, for spending time with us every week. We appreciate your support as we continue our mission to support the uninsured across Southeast Texas.   Key Questions Answered 1.) Why is self-care is essential? 2.) How can wellbeing can be achieved in difficult situations? 3.) How our podcast will share different perspectives on well-being? 4.) Why self-care should be a top priority in the lives of women?   Chapters 00:00 Introduction and Studio Transformation 02:18 Focus on Well-being 03:17 Finding a Path to Well-being 04:18 Gratitude and Appreciation 04:47 Closing and Call to ActionSee omnystudio.com/listener for privacy information.

In this episode, Hilary Saxton discusses how to make 2024 your year of success. She encourages listeners to reflect on 2023 and identify areas for improvement. Hilary emphasises the importance of believing in oneself and defining clear goals. She also highlights the need to put in effort, seize opportunities, and make small changes over time. Building self-belief, identifying necessary changes, and committing to consistent effort are key to achieving success not only in 2024 but also life. www.hilarysaxton.com Takeaways Reflect on 2023 and identify areas for improvementBelieve in yourself and define clear goalsPut in consistent effort and seize opportunitiesMake small changes over time to achieve success Chapters 00:00 Introduction to 202403:22 Reflecting on 202304:50 Believing in Yourself06:18 Defining Goals07:45 Putting in Effort08:39 Taking Opportunities10:07 Making Small Changes12:59 Building Self-Belief15:23 Identifying Changes17:36 Reflecting and Noticing20:45 Committing to Effort22:12 Believing in Possibilities23:34 Making Small Changes Over Time24:58 Conclusion and Call to ActionSee omnystudio.com/listener for privacy information.

As El Nino hits the country, it's predicted to provide farmers an opportunity to tackle the growing rabbit population.  Previous wet conditions and increased vegetation has help the numbers of rabbits boom across the country, causing havoc for farmers.  Rural Reporter Georgia Kondek caught up with Invasive Species Solutions Chief Executive Andreas Glanznig who is urging farmers to take actionSee omnystudio.com/listener for privacy information.

Conor Orr and Albert Breer break down the 49ers statement win over the Eagles and the dust up between Dre Greenlaw and the Eagles head of security that dominated headlines. We also break down the Packers slow debut of Jordan Love that has led to his recent success, how the Shane Steichen led Colts have pushed through several dramatic storylines to a7-4 record, and the rest of the week thirteen actionSee omnystudio.com/listener for privacy information.

In hour three of Live Bet Sunday, Ben Wilson and Femi Abebefe are joined by Former NFL Defensive Back Tank Williams, as they preview the Sunday Night Football games and update the live game action. Also on the show, the hosts breakdown the late game actionSee omnystudio.com/listener for privacy information.

Paxton whistleblower Blake Brickman on motivations, goals of continuing court actionSee omnystudio.com/listener for privacy information.

The Federal Government proposed an NIL bill and Sherriff Boz from Fansville maybe called to actionSee omnystudio.com/listener for privacy information.

Josh Appelbaum explains how to bet NFL futures from a data-driven perspective, along with six win totals taking in sharp actionSee omnystudio.com/listener for privacy information.

00:00 – 27:40 – The Reds are in first place in the NL Central at the All-Star Break, Max Clark drafted by Detroit Tigers last night, Elly De La Cruz is something else, Slam Dunk Contest vs. Home Run Derby, NBA Summer League, CONCACAF, Pacers summer league thoughts, recapping the weekend, Cocomelon 27:41 – 32:25 – Morning Checkdown 32:26 – 45:30 – Pacers summer league: Obi Toppin speaks and talks about wanting to be a sponge this year, getting a fresh start with the Pacers 45:31 – 1:12:57– The NBA in-season tournament, will it create any additional interest, summer league has taken on a life of its own, Threads, the Webanyama/Britney video, Morning Checkdown 1:12:58 – 1:29:44 – IndyStar reporter Akeem Glaspie joins us to discuss being on sight for Franklin's Max Clark getting drafted third overall in the MLB Draft, what the scene was like, why he went third overall but took the fourth slot money, the history of the third overall pick has pretty good company, what's next for him after the draft 1:29:45 – 1:32:36– Jake figures out where Wimbledon is 1:32:37 – 1:59:46 – Jake's conversation with new Pacer Bruce Brown: Is Indy a lateral move from Denver, taking pride in his defense, why he's always trying to prove himself, what drew him to Indy, is 2023 another contract year for him, what he knows about Indy, the Pat Fitzgerald situation at Northwestern, Larry Nassar stabbed in prison, Morning Checkdown 1:59:47 – 2:09:37 – POP QUIZ 2:09:38 – 2:19:26 – MLB Celebrity Softball Game participants, Summer League thoughts, Pacers back in actionSee omnystudio.com/listener for privacy information.

SCOTUS gets it right on affirmative actionSee omnystudio.com/listener for privacy information.

SCOTUS strikes down affirmative actionSee omnystudio.com/listener for privacy information.

Powerful hour. Jimmy had great callers on Tay and Racism. Also had a great discussion with Ruben Navarrette syndicated columnist about affirmative actionSee omnystudio.com/listener for privacy information.

Powerful hour. Jimmy had great callers on Tay and Racism. Also had a great discussion with Ruben Navarrette syndicated columnist about affirmative actionSee omnystudio.com/listener for privacy information.

Flint Jamison is the Founder of Vestus Capital, with a notable 20-year background in aerospace as an engineer and program manager, Flint's career highlights include his renowned design contributions to the wing structure of the Boeing 787. In his final role, he successfully oversaw a $120 million program focused on aircraft modifications for military purposes. Flint established Vestus Capital, aiming to educate fellow engineering leaders on the methods to expand and safeguard their wealth through passive investments in commercial real estate. Through Flint's guidance, investors have broken free from the unpredictability of Wall Street, discovering a sense of financial serenity by venturing into the realm of real estate investments.Tune in now as Flint provides insight for an insightful conversation on how to navigate this ever-changing industry![00:01 - 03:52] Opening SegmentIntroducing Flint to the show!Flint is the Founder of Vestus Capital[03:53 - 12:43] Taking Risks And Taking The LeapHe helps educate investors on how to grow and protect wealthTaking a risk by selling everything he owned, flying to New Zealand, and working odd jobs for a yearHis experience helped him become more extroverted and comfortable with uncomfortable situationsExperiencing burnout from working long hours in aerospace and decided to pursue entrepreneurship[12:44 - 28:30] Taking Action And Invest Passively In Real EstateYou don't have to be an expert in all aspectsFind one thing that you're good at and take action soonerInvesting and networking with peopleDiversifying your investor's portfolio[28:31 - 36:12] Closing SegmentFlint suggests taking action and not letting fear drive you to take no actionSee the links below to connect with Flint!Quotes:“You never go small, you always go big. That is your gift, and you have tons of big things. You will do this too, grab onto your accomplishments and let that give you some peace.” - Flint Jamison“If you try to force something so hard and it doesn't happen, you really disappoint yourself. But if you keep your eyes open to the opportunities that just kind of fall your way.” - Flint JamisonConnect with Flint through his Website & LinkedIn!Connect with me:www.5talents.capitalLinkedInInstagramWatch 5T CRE on YouTubeLeave us a review and receive your free ebookEmail us --> abel@5tcre.com 5 TALENTS CAPITAL | ABEL PACHECOIf you are ready to start your investment journey with 5 Talents Capital, here are the next steps you should take:View our informational video and case study at https://5talents.capital/grow-your-wealth/After viewing the video follow the prompts which will lead you to a scheduling link to meet one on one with Abel Pacheco. Register for our investor portal here investor portal once registered you will be able to review some of our past deals and you will receive alerts for upcoming investment opportunities.Support the show

In the final hour of the show we talked with James Reyes of St. Pius X High School about the 2023 Flash Dash that takes place this weekend on Saturday morning up in North KC. Then, with the NBA Draft Lottery and Western Conference Finals tonight we head to Chicago where Pelicans Scout and friend of the show Jarrett Sutton was to help preview all the actionSee omnystudio.com/listener for privacy information.

Watch Wednesday - Watching postseason actionSee omnystudio.com/listener for privacy information.

The questions are in, your messages have been received, and it’s time for answers on Building Relationships with Dr. Gary Chapman. Each month the New York Times bestselling author of The 5 Love Languages takes questions and comments from his listener line. This week, it’s our April edition of Dear Gary. The struggles you’ll hear addressed may encourage you in your situation. Don’t miss this Building Relationships with Dr. Gary Chapman. Featured resource: Love Is a Choice: 28 Extraordinary Stories of the 5 Love Languages® in ActionSee omnystudio.com/listener for privacy information.

Real life, encouraging stories are coming your way on this Building Relationships with Dr. Gary Chapman. Gary believes that love is a choice. It’s a decision you make to let what’s on the inside be turned into action. Hear heartwarming true stories about people who made difficult choices to love others and what happened to them. Listen now on Building Relationships with Dr. Gary Chapman. Featured resource: Love Is A Choice: 28 Extraordinary Stories of the 5 Love Languages® in ActionSee omnystudio.com/listener for privacy information.

Who is Elaine?Elaine uses DISC Profiling alongside laboratory and online health assessments to find the root cause of your health challenge Multi award winning Best Health and Wellbeing Mentor 2022 – Business Excellence Awards Brainz Magazine Top 500 Global Award Winner 2022 in recognition of my "entrepreneurial success, achievements, and dedication to helping others". Best Speech & Health Mentor of the Year 2022 (Nottinghamshire): Elaine Godley- European Business Awards (EU Business News) Best Disc Profiling Therapy Company – Europe - European Business Awards (EU business news) See more at https://discplus.healthKey TakeawaysWho is Elaine Godley and what does she do? 0:21The pressures of working in the legal field. 2:11How did you become interested in nutrition? 3:47How to be proactive about your health and wellness. 4:54Looking at your behaviour and health. 6:28Where to start with a cancer diagnosis? 8:23Elaine's journey from leading law firm to helping others. 9:37How to get in touch with Elaine. 11:19Valuable Free Resource or Actionsee elainegodley.comA video version of this podcast is available on YouTube :https://youtube.com/live/ZS6SBqCfF68_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSbehaviour, understand, behavioural, elaine, health, 12th, programme, burnout, disk, people, cancer, day, work, books, march, home, team members, show notes, lawyers, cancer diagnosisSPEAKERSElaine Godley, Stuart WebbStuart Webb 00:21Hi and welcome back to five questions over coffee. My apologies we're a little bit late starting this one that's due to my inability to understand my own computer. But that's behind us. I have today with me a really lovely guest. I'm really looking forward to this conversation. So Elaine Godley Elaine is a multi award winning health and wellbeing, mentor who uses disk as part of her part of a work if you know disk, you will understand how that how that works. She's really been transforming team effectiveness, health and wellbeing for professional service firms. And she is a multi award winner, including a brains magazine top global 500. Mentor, I'm really looking forward to this conversation. Welcome to the podcast, Elaine.Elaine Godley 01:05Thank you lucky to be here. Thank you for the invitation.Stuart Webb 01:09No problem. So let's start by trying to understand who it is your help what what are the what are the what are the people that you are looking to try and help with their health and well being problems?Elaine Godley 01:21Well, that's not doable in marketing terms. So I've narrowed it down to lawyers and accountants, in particular, because I know from firsthand how difficult it is, in the current environment, how stressful their environment is, any time of year, lawyers and accountants always have problems. So they are my total market these days, although I do help private individuals.Stuart Webb 01:48And of course, I think you were at one stage, somebody who understood the law by taking a law degree, didn't you? I didn't take a law degree. And Stuart, I took her I have a master's in I have an MBA in legal practice from Nottingham law school. And I have been chief executive of a few firms and organisationsElaine Godley 02:08both in in legal and accounting.Stuart Webb 02:11So you certainly understand the understand the pressures that the search people are under because of your background.Elaine Godley 02:17I do indeed. And it's 70 or so from the inside out. So I know how to speak legal and accounting speak, we say,Stuart Webb 02:25somebody needs to be able to speak legally. So tell me what are the sorts of problems you find that people that you help so top lawyers, top accountants have got and how they try to help themselves before they seek the sort of advice you give.Elaine Godley 02:40And a lot of them suffer with burnout and overwhelm. They're constantly told, Oh, we know, by their employers, we think the world of our team members, and we look after your view, this hack and that, but very often, they're not proactive, not proactively looking after their, their team members. And they'll provide methodologies that they don't score, you know, a foot rub or a gym membership or something like that. But that's kind of after the event, a lot of these people who are so dedicated to their work, they've got their head down the time their desk, they've just pressure upon pressure upon pressure, and they get the bond and their health coke goes. So my aspect these days is merging disc behavioural profiling. So the behaviour aspect with the psychology and the health results. So that's how I've ended up kind of blending the two together.Stuart Webb 03:35Can you describe that to us? What what is it you? What is it you do with disc that help people to understand that and now, have you applied that within your own within your life as well?Elaine Godley 03:47Well, I was, I was running. I was managing partner of a local London Authority, and suddenly years ago, and so I finished the project. And then the next day, I got the next month, rather, I got the breast cancer diagnosis. I've subsequently had more different versions of cancer, including stage four. So I learned in nutrition, diet, lifestyle, all that kind of stuff, in addition to using disk in and merging it in disk. Previously, I've used the disk model. So disclose. I'm aware it's a lot of behavioural profiling, if you're Personality Typing, it's not about people in boxes. It's about looking at what ageing characteristics are. So for example, people who run law firms and accounting firms are typically different behavioural types to those who are actually doing the work. And there's often a mismatch in communication. So I've used just in terms of helping the teams understand one another, helping the bosses understand the team members in every which way. And I've identified patterns. So when somebody is out of alignment, when they're just behavioural profile patterns for themselves at home, is out of alignment with how they're behaving in the workplace. That's a guarantee for health problems, though I can look at somebody's spiritual profile now, and I can tell you what the likelihood is of them being ill, or they're likely to deal with if reach burnout if they've exceeded burnout. And of course, I had the health strategies now to, I'm not just saying, oh, you know, this person doesn't look very well, or whatever. It's, it's an open for conversation. So it's not a medical diagnosis or anything fancy like that. But I've got the health strategies with my other aspects of training, where I can help people unravel if they have got difficulties. So it's about being proactive.Stuart Webb 05:39It's great, great line, is there any advice you can give the audience that, that that will help them to think about how they are proactive about their health and their well being, including understanding their own behaviour?Elaine Godley 05:55Well, first of all, looking at how different potentially their behaviour is at home from in the workplace, did they put on a suit or when some cases people put on a uniform, and they'd behave differently? They put on like a public mask. And a lot of people do this without even realising they're doing it. So think about what your behaviour is like at home, what your behaviour is, like, is it work? Are you building up stresses and strains at work, and then going home to the family or the kicking the dog or whatever you do? So look at how your behaviour potentially is changing? And are you asking yourself, are you an element? Ideally, to your view, are what you see is what you get? Very often, that's not what we say. So look at your own behaviour. Look at your health situation. Are you drinking too much? That's a typical one with lawyers in particular, particularly litigator so are you thinking too much? Are you eating rubbish food? Are you taking exercise? Are you moving at all? I use it as your school day. And are you suffering with migraines? Do you join steak? If you've just taken inventory of your of your body really? And the because the answers are all there in the body, the body knows the body will tell you when something's wrong, but very often we don't listen.Stuart Webb 07:12Absolutely, right. Absolutely right. I'm going to put a link down at the bottom of this page. So that you can see some information about where you can go and read more about Elaine and her fascinating history. So if you have a look at here, which is Elaine godley.com. That's Elaine godly e l a i n e godly g o d l ey.com. And if you go to this page about underscore us, you'll see some great information about Elaine and what she does and how she helps people. So Elaine, I hope you don't mind I shall put that into the show notes so that people can go and have a look into your website and learn a bit more about the sort of thing you do to help people. So Elaine, is there a particular you mentioned your your cancer diagnosis? Was there a particular book or course or programme that set you understanding how your health and well being could be affected by your the food and the things that you do and eat to help you overcome some of those troubles that you mentioned?Elaine Godley 08:23There are so many books is difficult to know where to start. When you're given a cancer diagnosis, it's It's scary. It's very scary, particularly when they say stage four, and you've got less than a year to live, which is what happened to me in 2015. I previously had to two versions, I had different types of breast cancer previously. So I'd already had any kind of what to do. I've, I support a number of different small charities, I don't support big charities, and then marketing budgets and fancy travel and whatnot. I believe in small charities, and there's one called cancer active.com. And that is an amazing resource. So rather than recommend a book, I'd recommend this resource because the creator of that site Chris woollens has written a number of books, or any number of his books will tell you what to do and how to get started in the cancer field. Obviously, contact meStuart Webb 09:23contact that cancer active.Elaine Godley 09:27Yes, cancer active.com. And as I say, there's various there's research articles, there's books, there's all kinds of information on there, which is really really useful.Stuart Webb 09:37Terrific. I shall also make sure that goes into the show notes look like it's been really interesting hearing about your your journey from from leading law firms, accounting practices through to somebody who's now trying to help those people are doing exactly the same job. And there must be a question that's currently on your mind that I haven't yet actually asked you which you're itching for me to do. So I'm I'm gonna just now throw open to you. What is the question that I should have asked, which I haven't? And then obviously, once you've, you've made know what that question is, you'll need to answer it. Otherwise, we'll all be left hanging for forever.Elaine Godley 10:12Yeah, so I suppose the question might be, as you know, what do I do currently have I've merged with the disk and their behaviour together? How do I actually help people, and she's on Long live in golf, as you know, Stuart. So I've got a very nice lifestyle here. So I do everything I do online, which mate means that my support is cost effective. And you see, nobody needs to leave home. And I've got a number of training programmes that I'm in the process of creating, which aren't on any of the websites at the moment. But do contact me I've got a course coming up on the 12th of March, which is a 10 week programme, looking at all the areas is 10 areas that people get themselves into trouble with, and those 10 areas, and we will be going into deep dive discussions on a Sunday evening, starting from March the 12th. From six till 830. And that's fascinating, okay, and you can reverse Iran's illness or how you can avoid it.Stuart Webb 11:19I think we're gonna have to try and promote that one for your land, because it sounds like that sort of thing we know a number of people should be getting involved with. So that's the 12th of March. This point, if you're listening to this, after the 12th of March, obviously, you can have to catch up but the 12th of March 2023.Elaine Godley 11:37Yes, absolutely. So obviously, email me or LinkedIn lingo view on LinkedIn. And I can sendStuart Webb 11:47it once again. Oh, make sure that that that is in the show notes. So that's Elaine, Elaine godly.com. I think if I remember right, and your email address later, to Elaine, Elaine godly.com. So I should make sure that's in there. Elaine, thank you so much. Thank you for spending a few minutes with us. I appreciate you breaking away from the lovely life you've got there in Portugal and the dreadful the dreadful difficulty it must be to sort of tear yourself away from doing something fun. And come inside and speak to us on a call like this. Thank you ever so much. I'm really looking forward to seeing how you develop those those courses because I think that'd be a really great resource for us to all understand exactly how to do better with our mental and physical health to enjoy pushing forward. If you've managed to avoid I managed to survive Morula stage four cancer for more than a year. You've done remarkably well, haven't you? And I'm sure there are many doctors around the world who are still looking at you and wondering quite how they can copy everything you've been doing. So it'd been really great spending some time listening to you and talking to you about this. Thank you.Elaine Godley 12:49I did it in three months and that was eight years ago. Example.Stuart Webb 12:55It can be done. It can be done. encourage everybody to find out how by following what Elena is doing at Lane. godley.com. Lane, thank you so much for spending some time with us. I really appreciate it Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Billy has his say on Kalyn Ponga's return to the NRL Dylan Edwards is one of the premier fullbacks of the game Billy compares two of the greatest ever coaches: Craig Bellamy and Wayne Bennett  Plus an extensive run through from all the Round 6 actionSee omnystudio.com/listener for privacy information.

Weigh the benefits and costs when deciding to take actionSee omnystudio.com/listener for privacy information.

Australia has embarrassed Scotland at the Rugby League World Cup by 84 points The Super 12's in the T-20 World Cup are set Adelaide ends Sydney's NBL winning streak Third round A-league actionSee omnystudio.com/listener for privacy information.

Matt McQuade & Ben Knight review the nights actionSee omnystudio.com/listener for privacy information.

Who is Travia Steward?Travia Steward shows people how to stop watching their life go by because they're either too afraid to take action or don't know what action to take. Most people are more willing to remain comfortable than to rise and go for it!Key Takeaways1. Being stuck is often the result of not having someone who can help you see where you are stuck2. Sometimes we can't change as we have a fixed mindset and that needs external viewpoints to move.Valuable Free Resource or ActionSee the free breakthrough starter Gift: https://bit.ly/3KgQkvhA video version of this podcast is available on YouTube : _________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at  apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1pageIt's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way2. Join The Complete Approach Facebook Group :  https://TCA.fyi/fb Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-SoarIf you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.4. Work with me privatelyIf you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall  tell me about your business and what you'd like to work on together, and I'll get you all the details.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSbreakthrough, life, brendon burchard, fix, book, talking, mirror, action, question, picked, frightening prospect, listening, realise, journey, conference, thermostat, johari window, absolutely, area, stuckSPEAKERSStuart Webb, Travia StewardStuart Webb  00:24Hi, welcome back to five questions over coffee with Travis Stewart today. Travis is a breakthrough coach, I'm really looking forward to hearing. I'm hearing some of the story that Troy has about became a breakthrough coach because it is passionately I've seen it on the website Travia Welcome to It's not rocket science, five questions over coffee. I hope you're there with your drink ready a hand.Travia Steward  00:48I am Stuart, thank you so much for having me. I got a nice Four Sigmatic cup of coffee. And so yeah, I'm ready to go.Stuart Webb  00:57I wish I wish I could drink. It's afternoon for me, I wish I could drink coffee in the afternoon. I will be up all night. But that's not about me. It's a tribute. Tell us something about the sort of people that you work with? What are the problems that they that they are suffering with that, that you're trying to helpTravia Steward  01:14them with? Right? So I primarily work with both men and women, probably more women than men. But you know, people have been asking me, you know, my business coach is like, are you going to niche down and get more specific, but the clients that I have that come to me that I'm able to make a difference in their life, they are stuck. They are reactive to everyone around them. You know, I call it giving other people control of your thermostat. Like we were talking before the call like the, you know, our temperature thermostat in the house. It's like we give people permission to piss us off all the time. So I you know, help them control their own thermostat. But what happens is the people that I work with, they just one day have looked in the mirror and said, You know what? This is? I think there's just more. And so I help them peel back the layers of well, what does that more look like? What area of life is that more that you want? And I help them go after and achieve that. And that's what I do. And so like one woman described it, as, you know, trading, I'm sort of in a holding pattern, I help them get out of that holding pattern and take take action on their life.Stuart Webb  02:25Okay, I think you know, if that's the, if the niche is people who are stuck, that's the niche. That's right. So so so tell me, what are the things that some of those people have done before they seek help that haven't maybe worked for them? Or, you know, what, what are the, you know, people listening at the moment saying, I think I recognise it, what are they likely to have found themselves trying to do?Travia Steward  02:47Right? You know, and it's a lot of the same things that I found myself doing when I had the proverbial moment of looking in the mirror. I read books, I went on Amazon, I started doing conference after conference, you know, I did a lot of self help. But what I found was, those were band aids. And those were things that fix it temporarily, but did not get to the core of, well, why are you there to begin with? And so what I find is everybody tries to fix it and go, okay, and then we try to fix all the things at once, you know, I'm just going to fix my life. But you know, instead of going, well, maybe let's look at our health. Okay, maybe it's the relationship, maybe it's me. And so that's what I find that they're just trying to, you know, encompass every single thing at one time. And it's just, it's self help. I got this, I can do this. But we can't see our own blind spots. You need someone to see what you can't see.Stuart Webb  03:38Yeah, that's the old Johari Window, if I remember rightly, isn't it's, it's you there are there are certain things which you just do, which you just cannot find for yourself, somebody has to be looking in you and sort of pointing out, you know, do you realise in a certain situation, this is the behaviour you exhibit? You know, because you obviously, you're behaving in a particular way.Travia Steward  04:01Right, exactly. That's a good way to put it.Stuart Webb  04:04I love Yeah, it's, it's, it's something that was said to me a long time ago now. And somebody sort of did point something out. And I went, No, that's not right. You've got to be okay. And then I eventually realised you might have a point. And you sometimes you need somebody who just is got that sort of view, and your best interests at heart to just say, I think you ought to be aware of something.Travia Steward  04:24Absolutely. Yeah. Because I mean, we can't there's so many things we can't see. Because so many times I'm like, Oh, I didn't do that. Oh, here, you know what, here's my phone, look at the video. You Oh my god, I did do that. You know, for some reason, we have selective memory sometimes, right? Sometimes we just don't know.Stuart Webb  04:44So I think you've got a great free resource that can help us with some of the triggers. So so I'm gonna just put something on the screen now which I which I was gonna come up. Yes. Yeah. So this is a great resource that I think can help people who are in that position at the moment and would really love to sort of get get to somewhere different, tell us about this valuable free action.Travia Steward  05:05So this is my breakthrough to greatness guy. And what I have found in my work is that in the very beginning it as it takes you through a quiz of this, you know, your with your mindset, is it fixed? Is it growth, because, first of all, if we don't know, if we're stuck, like, I remember, when my mom was still alive, my mom, my mom was a diabetic. And she would call me she lived in New Orleans, and she would say, you know, and she'd be she, Hey, man, how you doing? And she'd be smacking in my ear? And I was like, What are you doing? You know, what are you eating, you're smacking, and she's like, Oh, I'm eating pecan pie. But you're diabetic. And she goes, I know, I'm just gonna take an insulin shot. I'm too old to change. Right? So that was an example of her having a fixed mindset. So if we don't know where we are to begin with, and we're so fixed and stuck in our ways, then the rest of the guys aren't even going to help us. Right? So then it's a it's a matter of looking at, what are the things that you really want to do, that you're fearful of? Where does that fear come from? And so he's just asked is just a very simple like three page guide. That's the beginning the foundation of, you know, let's start thinking about where I am. And what is it that stopping me, and this is an example of this is some quick action that you could take that goes, Okay, I want to get out there and write that book. But I'm afraid of what I'm afraid because my friends are going to say this, I'm afraid it's going to expose me to whatever that is. But it helps you to get down to the fear of what is that thing that's stopping you? And then a little bit of affirmation, work a little mindset work as to, okay, if I'm gonna step out and do that thing. What am I going to do? How am I going to take the action and able to do that? So it's just a quick thing. You know, I know people don't like long, you know, ebooks or anything like that. So it's just, it's a quick, it's a breakthrough guide that could start them on their journey.Stuart Webb  07:02Like the idea of a breakthrough guide. That's a really good one. That's a good one, as there been a particular book or course programme in your life that has affected you and taking you on this journey that you you'd like to share with us.Travia Steward  07:15You know, this is, this is the guy that did it, right. I picked up his high performance habits, Brendon Burchard. And everything about what Brendan stood for. I immediately loved like, this was a time in my life when I was still teaching high school theatre. And I, you know, looked in the mirror and said, There's got to be more than this, because I kind of, you know, run that full race. And it was time to switch chapters. And I picked up his book. And then you know, what you do is you go Google, oh, there's a conference coming to Phoenix. Oh, my goodness, wonderful. So I went to his conference. And I just started eating everything, just eating drinking Brendon Burchard. And he was the one that really lit that fire under me, initially. And it was his book, high performance habits, that really opened the door and said, Hey, welcome to my world. So yeah, it's him. And it's that book.Stuart Webb  08:15Everybody needs to file it somehow. Everybody needs.Travia Steward  08:20So good, so good. Yes. And he liked and he likes it, you know, and I've always said that when I come full circle, you know, and I'm throwing it out to the universe. Here we go. That I, you know, my first taste of being extraordinary. And being in the company of extraordinary people was at his High Performance Academy. And so to come full circle and a full evolution, declaring that I will speak on Brendon Burchard stage, and so that is the fire and then that's when I feel like oh my goodness, it's the full evolution, right of this journey for me.Stuart Webb  08:55When's that gonna happen? When's that gonna happen?Travia Steward  08:59You know, I would love for it to happen in the next three years. Terrific. Well, that's notStuart Webb  09:04something to pin. Yes, people. Three years time, we'll all be going and we'll be in that comfortable listening to track you're taking us through the journey that she's been on. And maybe she'll only do it for the first part, and she'll leave the three years from now until then it's all a second speech.Travia Steward  09:22Oh, I love it. I love it.Stuart Webb  09:25So there's there must be a question. You're suddenly thinking trivia that you're thinking, Well, why isn't he asked me about this? Because that's the real real question that really helps to focus them on what is the question that you'd like us to have discussed? And please, when, when you've asked it, answer it for us as well.Travia Steward  09:41Absolutely. So as I was talking about what the breakthrough guide, you know, the question would be someone's listening right now. And they're like, Okay, yeah, I've done the whole thing in the mirror. But where do I start? How do I begin to take action? That breakthrough guide will help but also The question is, where do I start? You take a life audit, if we had to go through the major areas of our life, like I would want someone to go, Okay, if I considered my life a 10, a 10, out of 10 being the best it could ever be, which area am I going to start with? And so it would be okay with my relationship with my marriage? Is it a 10? out of 10? Well, you know, it's a four because we're not communicating. Right. So what about my health? Do I feel good? Do I have the physique that I want? Well, you know what, that's an eight. Yeah, absolutely. What about my job? Do I love my job? Absolutely. That's a seven. So then if you're taking a life audit and go, Okay, if my lowest number, my lowest score is a four out of 10, that's where I should start. I should start where there's a bigger gap, there's a bigger deficit, so that we're not trying to run the whole gamut and trying to solve and fix everything one time, because most people are like, if I just fix him, I'm going to be I'm going to fix everything in my life. What's not true a lot of times it's not. So it's starting and choosing in one specific area. Let's start there. And then sometimes it's picking that area that goes, You know what, this one thing if I fix this with me, that can be a domino effect that could improve communication, improve my health, give me more discipline, give me more motivation, all the things. So I would say, where do I start? You start with a life audit auditing, where in your life you want to fix.Stuart Webb  11:29That is a really good piece of advice, JB I like that I like Ford, it is a well, it's a it's a frightening prospect as well, because that will expose them all of those things that you're thinking that something was gonna be fixed. And then challenge yourself to get the help you need in order to make those make those big breakthroughs, breakthrough to those those massive actions that you need in order to take to perform and performTravia Steward  11:56better. Absolutely, absolutely.Stuart Webb  11:59COVID. This has been a really interesting discussion. Thank you so much for spending a few few minutes with us. Absolutely. I really appreciate you spending a few minutes listening, I'm just going to put a scroll across the bottom now. I send out an email every Monday with who's coming out what they're going to be talking about. So you can get on to the live stream or onto the recording and download it later. So that you can actually pick up on some of this stuff. And this is the link you need to go to which is TCA dot FYI forward slash subscribe, the contact, you will get notification of who's coming up what they're gonna be talking about, and join the discussion. Trivia thank you so much for spending a few minutes with us really appreciate you sort of doing this and talking about some of the that real challenge that you need to challenge yourself with to make those breakthrough and I'm so I'm so pleased to be able to share with us. Oh, thankTravia Steward  12:49you so much for having me. It's been a pleasure. And thank you for allowing me I know you're in the evening to start my day having you know talking about things that I can talk about all day long, soStuart Webb  13:01no problem. So I'm going to try to speak to you again soon.Travia Steward  13:04Okay, thank you. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

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Who is Dr Fryer?Dr Deborah Fryer is a money mindset mentor, spiritual business coach, and creator of the Anatomy of MoneyTM system for holistic wealth and well being. She helps heart-centered entrepreneurs breakthrough subconscious mental, emotional and financial blocks so they can create sustainable, 6- or 7-figure businesses with ease, speed, and confidence (without working harder, feeling guilty, downplaying your success, or selling your soul).Key Takeaways1. Tapping has been clinically shown to reduce and even eventually eliminate the pattern of trauma and stress. It has been tested extensively with people who have PTSD. And it has been shown that tapping can cut through these nervous system patterns to create a system that responds with ease with safety with calm, overwhelm and confusion and angst.2. If you tell your subconscious mind, here are things I'm grateful for, it's going to find more things to be grateful for. And all of a sudden, you will be living in this world that's overflowing with abundance and opportunity.3. If you really want to change your mindset, if you really want to change your mind, you've got to decide. not to keep doing the same thing over and over and getting the same results and getting more and more frustrated.Valuable Free Resource or ActionSee the free book at https://deborahfryer.mykajabi.com/turn-on-your-tapA video version of this podcast is available on YouTube : Linkedin : https://www.linkedin.com/video/event/urn:li:ugcPost:6937449028682964992/_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at  apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1pageIt's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way2. Join The Complete Approach Facebook Group :  https://TCA.fyi/fb Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-SoarIf you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.4. Work with me privatelyIf you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall  tell me about your business and what you'd like to work on together, and I'll get you all the details.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSpeople, money, stressed, realise, create, gratitude, concentric circles, conscious mind, tapping, habitually, detour, deborah, feel, book, mind, body, grateful, constriction, internal, nervous systemSPEAKERSStuart Webb, Dr Deborah FryerStuart Webb  00:23Hi, and welcome back to it's not rocket science five questions over coffee. I'm here today with Deborah fryer PhD. Welcome Dr. fryer to the to the podcast, we're looking forward to a really good conversation. There is a money mindset mentor, a spiritual business coach, and creator of the anatomy of money system for holistic wealth and well being, as he helps heart centred entrepreneurs breakthrough subconscious mental, and emotional and financial blocks so they can create sustainable six or seven figure businesses with easy speed and confidence. So that's really great news. I'm really looking forward to this conversation. Welcome to the podcast. Deborah,Dr Deborah Fryer  01:03thanks so much for having me.Stuart Webb  01:05Really appreciate your time. So I mean, I've just given you that introduction. And I guess it does, say who you're trying to help, but Who's your ideal client? What is the what is the problem they've got that you're trying to help them to solve?Dr Deborah Fryer  01:19People come to me because they want to make more money, or they have really great jobs, they're already making great money, but they're feeling kind of empty inside, they're feeling burned out, they're feeling like they'd really love to quit a corporate job or some job that they're in, that isn't fulfilling them at the soul level, they're making great money, but they're trading their time or our or they're contributing in ways that feel inauthentic or not allowing them to live up to their potential. So there's some rub, there's some way that either you're not making the kind of money that you want to make, and you're feeling very discontent and frustrated and anxious and stressed about it. Or you're making great money. And you're still feeling discontented and frustrated and stressed. So people come to me because they have an issue with money. And what they discover very quickly is that money is a very powerful, pristine, clear mirror that's reflecting back to us. Our relationship with ourselves.Stuart Webb  02:24Yeah, it's all about self worth journey. It's all about understanding how you become a friend to what you want to do and how you discover that, isn't it? And I guess that leads me to question which is so what is it you find those people have tried to do prior to meeting you in order to solve some of those problems?Dr Deborah Fryer  02:45What I discover that people have tried to do what I myself tried to do for many years until I realised there was another way that's way easier, and way faster, and way more rewarding. What we all try to do is we look out at external conditions for our self worth. We look at the paycheck number one, how much money am I making as if that's a reflection of how worthy I am as if that validates my contribution. And we've often wittingly outsourced our validation to some thing, some person, some experience, some condition that we don't control. And that leaves us feeling very disempowered. Because if you're my boss, and I need you to say, Debra, we're going to pay you, whatever the amount is, you've decided how much I'm worth, not me. And if you say oh, we're not going to give you a raise, then I might misperceive Oh, I guess I don't deserve more. And, and it just gets really twisted. And we do this all the time we project onto other people, I need you to like me, I need you to approve of me, I need you to give me more time or give me more money or give me more respect or pay more attention to me or whatever it is, without realising I could fulfil my needs directly. If I stopped looking out there for validation.Stuart Webb  04:13Great message. I love it. I love it. I you know, I know we're going to come on to, to to this, you know, you, you've got a very interesting sort of link that I think we can all go to now and have a look and understand how that how some of what you're saying could be applied to us Can Can you talk us through what it is you've got at this site? And I know, we're going to create a slightly easier link for people to be able to download or get to this link when I put it in the showDr Deborah Fryer  04:42notes. Yeah, so the link that is flashing before you right now is for a free book that I wrote. That's all about understanding the inner terrain of your body because the conscious mind which scientists say controls about 5% of our thoughts or beliefs or habits and which then goes to create, what we feel about something, the emotions we have about it. And the feelings and the emotions that are generated from the thought will lead us to take a particular action. And that particular action because of how we're all wired. Because we all have a negativity bias, those particular actions, which we're conditioned to take, feel like constriction, feel like pressure, feel like tension, feel like I'm going to be in trouble. at the root level, all of us, pick up, absorb, interpret, perceive feedback from our environment, and our environment is what we're born into. And so if people use a particular tone of voice, we assume, Oh, this means I'm lovable, or that means I'm not lovable. If we cry, it might mean, this means they're going to pick me up and love me. Or it might mean, this means they're going to say Go to your room. Right. So we either learned that crying is beneficial, or that crying is punitive. And neither is true. You know, we cry because we're feeling something but we learn we're not allowed to express freely, we learn to express in a very conditional manner. And the result of that is that we, we shut off parts of ourselves. And so I think of it like a GPS. When you get in your car, or wherever you might be walking, when you're going from where you are to where you want to go, you set your GPS, which tells you multiple routes you can take, and you can take the scenic route, you can take the toll road, you can take the fastest route, it's up to you to choose which way you want to go. So you pick the route. And you start on the route, whether you're walking, biking, driving, it matters not you start on the route. And the GPS will tell you, Oh, here's a detour. Here's a place where there's a lot of congestion. And it might be yellow or red on your GPS, you know, I'm talking about this makes sense. You get to the part where it's yellow, or red, and all of a sudden, the traffic is at a standstill where the crowd is packed, and you just cannot move forward. This happens in our bodies, and it happens automatically and unconsciously. And it operates below the level of conscious awareness, which is the mind looking for? How can I fix this? What's wrong with this in the mind is really quick to analyse and, and, you know, figure out what's wrong and compartmentalise and see things as good or bad or right or wrong. But you're feeling an ancient ancient feeling that the mind doesn't vibrate at the same rate as the body. So the conscious mind cannot address this construction. So let's say you're trying to break six figures, you're trying to break seven figures, you've got a money goal, and you're heading for it, your conscious mind says I got the strategy, I got the funnels, I got the automation, I got the digital today that I need, because I think I need all these things in order to get this result. But internally 95% of the rest of you that's not operating from your conscious mind. In other words, the 95% of you that is operating in your body from nervous system, programming and conditioning and grudges, and resentments, and reactions and experiences, and they got mad at me and I shouldn't do that. And nobody in my family ever made that much money, and I grew up in poverty. And when I make this much money, all that stuff is gonna get activated. The minute you think about breaking through to seven figures. And because all that stuff gets activated, it's going to be constriction, and it will show up in very specific places in your body. And that constriction is just like a traffic jam. So you're on your way from here to here. But all of a sudden, you can't get there because there's so much constriction. And so what tapping does is it magically dissolves those nervous system patterns that are encoded, that are automatic and unconscious. We don't even know where it came from. All of a sudden, we just feel in our solar plexus. We feel it in the throat, or we feel it in the heart, right? We just feel this clamping down of No, no, no, you're not going to get through you cannot do that. And tapping has been clinically shown to reduce and even eventually eliminate the pattern of trauma and stress. It has been tested extensively with people who have PTSD. And it has been shown that tapping can cut through these nervous system patterns to create a system that responds with ease with safety with calm, overwhelm and confusion and angst.Stuart Webb  10:07I've said it so many times to people that I've spoken to if if only the world and most of the people in the world realised that stress was entirely self induced, we would we would start to break through so much quicker and so many ways. We just don't get that we don't we believe that it's come from outside. We believe it's this, we believe, is that, because I thought so trying to sort of work out? Well, it must be that it can't possibly be internal, because we don't understand the internal anatomy toDr Deborah Fryer  10:34it. Yeah, we're so looking out there, right? Like, oh, it's, I'm stressed because the economy this or I'm stressed, because my boss wouldn't give me a raise, or I'm stressed because my husband, whatever, right? We're so looking out there and blaming things out there. Because it's way easier than to look in here and realise, oh, I created that. Why did I create that for myself?Stuart Webb  10:57And it's painful, those limiting beliefs, isn't it? You know, I can't possibly do that. Because, right? It's not, it's got nothing to do with the fact that when I was small, my mom used to say to me, well, that's not something we do around here. Without ever, it's certainly not that it's got to be the fact that the marketing funnel just isn't working today, we've got to get that right. And then it will be fine. Right? I, you know, I, I often, I often do get into these discussions, I had one business owner the other day, and he was just saying, you know, I just need to get more sales. And I just need a marketing manager to do that. And I looked at him and went, are you sure that's the only problem around here and it was going well, I can't think of anything else it could be. And I thought it could actually be you. But I'm not gonna get into that today, we're gonna deal with that on another day. So we have to start looking sort of, in concentric circles, starting with ourselves around us, don't weDr Deborah Fryer  11:48totally, I love that concentric circle. idea, because it really applies to the body. Out at the external, people perceive me a particular way. And so I feel like, I need to fill in the blank. I need to dye my hair, I don't dye my hair. But if I, you know, if I were responding to, I don't want people to think I'm XYZ, I might choose that I need to wear makeup, I need to weigh a certain amount, I need to look a certain way. Right? Because of what they're gonna think of me. And I've given my energy and my attention to what they're gonna think of me. Okay, then the next. So that's, that's like an external layer, right? It's how do people see me? And then do people see like this? Or do they see the energy coming from me? And if they're seeing the energy coming from me, what does that look like? What does that feel like? How does that flow through me. And that's really what this work is about, that I'm doing with my clients is to is to help them go directly or in a more efficient and joyful and pleasurable way from where they are to where they want to go. And, you know, we take the detour, because there's something there that we need to say, we take the detour into self loathing, or self judgement, or self criticism, or self harm, or self abuse. Notice all these words, start with self. Because we're taking these detours into parts of ourselves. We're, we're bumping into our own conditioning, which is part of me, right, you and I have very different circumstances. But I know from having worked with 1000s of people, that our nervous systems all respond in the same way. And they respond by setting off an alarm saying Danger, danger. Don't do that. Don't do that. Who do you think you are, and there's going to be constriction, and we're all doing the same work. I mean, part of what I think creates so much stress and suffering and anxiety and frustration for people is this belief of, I'm the only one who fill in the blank. And I know that I used to feel like a special snowflake. I'm the only one who, you know, you just don't get me. I'm the only one who and I needed to make myself worse off than everybody else. Which is crazy. But we do that when we're living in a place of self denial. Because we want attention.Stuart Webb  14:22Yeah, yeah. Brilliant. It'sDr Deborah Fryer  14:25really about going deep, deep, deep into the core. Me. It's not about all it's all like concentric circles.Stuart Webb  14:30It is it is absolutely. I love it. I love it. So yeah, I mean, you've obviously talked a little bit about your book. Are there other books or programmes that you have? you've explored that you think would be a value to talking to the audience about at the moment?Dr Deborah Fryer  14:45Yes. So turn your tap is a book that's about literally changing your brain changing the way that you habitually think so that those habitual thought patterns no longer run and when they don't want to run? That's normal. or the route that you take. I also have a course that's called gratitude rocks. And gratitude rocks is a super simple course, about the stability, of gratitude. And I call it a gratitude rocks because it rocks like, it's awesome. But also because rocks are, it's like, you know, they say put in the big rocks first, having a gratitude practice, it is the simplest practice, and it is the most powerful life changing practice. And it's really simple. So I mean, I can tell you right now what it is. And for people who want to have a guided version of it, there's a course that's 28 days, where every day you get a daily dose of gratitude, and a little video and a little prompt, so that you can journal about it, the high level of view is that when we're grateful, we open to receiving. And as Rumi says, Your task is not to seek love, but all the barriers you've put up against it. The same is true for your task is not to seek money, but all the barriers you have against it. Your task is not to seek the perfect relationship, but all the barriers you have against it, your task is not perfect health, but all the barriers you have against it. It's really about that deep internal work of I allow myself to be this to, to have this. So a daily gratitude practice my daily gratitude practice, the simplest form is every night, as I'm cycling down from beta into alpha, into theta and delta to sleep is I asked myself, What am I grateful for every night. And I simply say, as many things as popped to mind as I'm grateful for. And Thomas Edison said, something like never go to sleep without seeding your subconscious mind. Because your subconscious mind will go to work and find more of whatever you tell it to focus on. Your subconscious mind has like a golden retriever, you throw a tennis ball, it's kind of run after it and bring it back to you and be like, hey, look what I got for you. So if you tell your subconscious mind, here are things I'm grateful for, it's gonna go find more things to be grateful for. And all of a sudden, you're gonna be living in this world that's overflowing with abundance and opportunity and, and things to appreciate what we appreciate, appreciate. So I always do my gratitudes right before I'm falling asleep. And I also do them first thing in the morning before I get out of bed, so that I made a gratitude sandwich, when I'm sleeping all through the night, I'm in gratitude, and then all through the day, and then a gratitude sandwich. So that's an awesome way to increase your prosperity, and really increase the abundance throughout all areas of your life. I wrote another book that's called Best brain hacks, which is 108 ways to uplevel your brain and to create more pleasure, more spaciousness, more joy, and all of the 108 ways are not thinking ways. They're all about ways to access, your blue, your, the wholeness of who you are, through your senses. So there are meditations that involve sound, and smell and taste and touch. And there are a lot of creative play exercises in there. Because we all take ourselves so seriously. You know, come on, lighten up. And you know, I wrote this book for myself, first of all, because I was, you know, so heavy and so serious. And I thought, like, work was hard, and you got to struggle, and you got to suffer. And I didn't want that. So I wrote that book, you know, as, as medicine for myself, that it's okay for you to have fun. It's okay, if you love your life and love your body.Stuart Webb  18:44Not. I'd like to give to many, many, many people. I can think of several people who need to take that book.Dr Deborah Fryer  18:51Yeah. And then I have a course that's also an evergreen course. That's called 40 days to rewrite your money story. And it's like the tip of the iceberg. It's like a little fingernail clipping of the whole human form, that it's just like a toe in the water of what's actually going on in the internal anatomy. So, there are a lot of tapping scripts in there. There's some visualisations, there's some meditations to help you begin to identify where are the places in my body, where I habitually shut down where I habitually say, Oh, the road is closed. You can't go here. And you'll begin to see, oh, I habitually say, I don't know, I habitually say, I can't have that. I habitually say, I never have enough. And for a lot of people, this is brand new information and it's really mind blowing, because they don't realise how loudly their body is talking to them.Stuart Webb  19:48Good stuff. Isn't we've had a fascinating insight into some of your work, but there must be a question that you're currently thinking. He hasn't asked me about or I wish he'd asked me this question. So Here's my opportunity to allow you to tell me the question that I should have asked you. And then obviously, you have to answer it. Otherwise, we'll all be spending the rest of our time thinking, I wonder what the answer to the question is. So there were what is the question that you would like me to have asked you?Dr Deborah Fryer  20:15Well, I think the questions you've asked are really great, really spot on their deep questions. The number one question I get from people, is, how do I change my mind? Every day, I get this multiple times a day, I'm so in scarcity, I'm so in fear, I don't have this. Look, people are so oriented to lack. And it's very hard, if you're oriented to lack to see anything about lack, it's so hard, it's like you're wearing glasses, and the prescription The glasses are ground, to see in perfect focus, lack, and so everything you look at his lack. And so, you know, if you really want to change your mindset, if you really want to change your mind, you've got to decide. And I know this might sound simplistic, but we bang our heads against the wall, we keep doing the same thing over and over and getting the same results and getting more and more frustrated or getting deeper into debt or keep having the same relationship over and over again, and we keep getting rid of one and the new one comes in and they're a same version of that one. And the same problem arises and we get rid of that one, and another one comes in, it's like, we're on this rubber stamp of the same, the same, the same, the same, because the internal terrain is the mould in our terrain is the mould and you're gonna have to change the inner terrain, you know, back to the concentric circle thing. You cannot change at the X at the outermost part of you, that's like, Oh, I got my funnel, or I got my copywriting or I got my sales letter or whatever the thing is, that's some external thing. But where did that come from? It came from in you, you're the one who had the idea, you are the one who had the dream, you were the one who created the content. So you've got to go to the innermost core of those concentric circles. It's like peeling an onion, you keep peeling, and peeling and peeling and peeling and peeling, and you're gonna cry, every layer, you peel away, and the more layers you peel, the more you're gonna cry, and eventually, you're gonna get to the very middle. That's where you have to come from. And when you get to the very core of you, and you discover who the core of you is, your entire identity is going to change.Stuart Webb  22:33I love it. I absolutely love it. Deborah, this has been a really fascinating discussion. And I really appreciate you spending a little time with us today. Thank you so much for bringing those insights, we will get a slightly easier to to read link than the one that's currently on screen. We will do that in the show notes. So come on that but in the meantime, if you would like to be able to get on the mailing list, and so that you could join us now for great speakers like dot fri here today. This is the link you need to go to it's just as simple as TCA dot FYI, forward slash subscribe, that's DCA dot FYI, forward slash subscribe that puts you on the mailing list. I'll make sure you get an email once a week, which has who's coming up what they're going to talk about why you need to be listening to these people. And you'll also get access as well to the podcast when this comes out. Deborah, thank you so much for being on the call. I really appreciate you spending some time with us. And thank you so much for bringing some of your wisdom about making your your limitations, the thing that you can actually break through without looking around and seeing that it's outside of your control. Things are so much I do worry about people who look around and say I can't control anything you think actually, you can control everything. If you can just control your thinking you can just control your reaction to it. Great to have you talk about that. I really do appreciate it. Thank you so much indeed. Thank youDr Deborah Fryer  23:59so much for inviting me on.Stuart Webb  24:01That's no problem. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

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Who is Elliot?Using public speaking to be an authority and be more giraffeKey Takeaways1. If you're not standing on stage owning your space, someone else is and I bet they don't care as much as you so if you're not willing to stick your neck out your people are missing out2. Learning how to tell your story, like a TED speaker so the idea is worth telling is key to success3. Be more giraffe! Stand up tall and put your neck up for what you know you can teach the world.Valuable Free Resource or ActionSee the free report at www.speakerexpressscorecard.co.ukA video version of this podcast is available on YouTube : _________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at  apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1pageIt's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way2. Join The Complete Approach Facebook Group :  https://TCA.fyi/fb Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-SoarIf you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.4. Work with me privatelyIf you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall  tell me about your business and what you'd like to work on together, and I'll get you all the details.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSspeaking, elliot, giraffe, problems, question, structure, speaker, talk, great, standing, confidence, tedx, share, essence, ted, understand, communicate, idea, booked, stageSPEAKERSElliot Kay, Stuart WebbStuart Webb  00:22Hi, and welcome back to it's not rocket science five questions over coffee. I have a coffee here in front of me, I really need this one actually today it's been an interesting technology problematic day and Elliot, and I've been trying to connect for a while, but one or two problems, but we've managed to get here at last. So hi, Elliot, you are going to be talking to us today about how to be more giraffe, which I think is a really more really interesting line. I think I'm gonna go, no one's gonna be about but welcome to the podcast, Elliot.Elliot Kay  00:55Thank you for having me glad we could sort out the tech problems.Stuart Webb  01:00So Elliot, talk to me a little bit about what your ideal client looks like, Who is it you're trying to help?Elliot Kay  01:08We work with business owners and entrepreneurs who want to use speaking to position themselves as experts use the stage virtual and off an actual stage to really share the thought leadership to attract the ideal client to grow their business through the use of speaking. We want people who want to stick their neck out, be seen be heard and be more giraffe for the right reasonsStuart Webb  01:35to reflect I knew that BQ board your app was going to become quite obvious, quite brilliant. So what are the sorts of problems that these customers of yours these the people you're trying to help have have suffered with before they turned to people like yourself for help?Elliot Kay  01:54The problems? I mean, it's interesting, because once you bring speaking, it becomes multi layered. And it does depend a lot on where they're at. But if I was to kind of generalise it, the key problems can start with confidence, the confidence to speak the confidence to sell the confidence to be seen the confidence to deal with judgement, the confidence to manage things when things go wrong. But also it's about the problem of how do you communicate your brand essence your brand message from the stage? There's of course the problem of not having a structure that creates predictable results. The the problem of not being able to get booked, get paid or get booked in the right places. And then there's a problem of how do you speaking to raise your profile to stand out? And guess what be Magiera? Right? So those are some of the kind of generalistic problems there love the clients face? One, two or three of them, some of them all of them, depending where they are when they turned to us to work with us.Stuart Webb  02:53And what's the sort of advice that you're giving to them? Is there is there a is there a way that we can sort of understand some of that?Elliot Kay  03:01Yeah, of course. I mean, again, I'll kind of go general, right. So if it's a confidence issue, the advice would be depending on what the confidence is. There's always something to fix it. So if it's nerves and things like that there's coping strategies, whether it's NLP, EFT, whether it's hypnosis, whatever it is, there's something and often there's an app for that without saying they can add fat, you know, Apple, but there's apps for things like that. But if it's the confidence to sell, it comes down to a structure that you're comfortable with and being authentic with selling. So again, we'll show them a structure that can work and will show them a way that they can be authentic, because what a lot of people do, is they try and be someone else that sells in a certain way. And again, that's uncomfortable and clunky. If it's about getting booked, getting paid the advice we give them, it's about the packaging, how you package things, how you literally position yourself, the content you put out there. If it's about a structural issue, then it's about Look, here's some structures that can work with you with its storytelling with its signature talk with its keynote. And what we will do is advise on the best structure which will magnify them again, who they are not turn them into robots and people think structure is script. And it's not we're not about scripting, we're about structure slightly different. So that's one of the key advice I would give but the biggest overall advice I say to everybody is this. If you're not standing on stage owning your space, someone else's and I bet they don't care as much as you so if you're not willing to stick your neck out the motor off, then someone else is doing it and they are gaining ground and you're losing ground that's the biggest advice generally when it comes down to using speaking or not to speak or not to speakStuart Webb  04:40nothing put your neck out be more giraffe which is a really great thing. I know that you've got a website which I've just displayed at the bottom of screen which is speaker Express scorecard.co.uk some valuable stuff that you want to just talk us through what that what that what that gives us on that website.Elliot Kay  04:58Yeah, you know a lot of people comments that I get no, I'm good. I'm good. I'm good. I'm like, great. Well, Dora assessment, let's see how good you Oh, maybe I'm not good. So basically what it does, it gives us an accurate score of where they are currently with a speaking, it's like 30 Questions takes three minutes. And then they'll get an individual score, which is tailored for them. And an 18 page report, which helps them understand how they can improve whatever area they fall down on. Every now and then we get the 95%, like someone who's just smashing in all areas and great, there's ways we can work with them too. But often, we get kind of between the 5070s. And wherever you are, is perfect. So it's not like a school mark, we're not here to go no to your on your 50. It's just to go look, you're at 50. Here's how to get to 60 or 70 in that space, and it's just easygoing, you know, easy questions. I think they're yes or no is because I don't like complicated things. I just like simplicity, right? And so I made them as simple as I can, and as quick as you can answer them. And it's just a great snapshot, you know, so if you go to that website, Speaker Express scorecard, Dakota, UK, you'll get the download. And you know, if you don't want to hear from us after you get after that ever again, just unsubscribe, no hard feelings, but we will find you No kidding, of course. Yeah, there we go.Stuart Webb  06:11I love it. I love it. And it is a valuable resource. But I've had a look at some of it. And I think it's, it's, there are some interesting ways to help you focus on what you're trying to achieve if you get the question. And you've got to be honest with yourself, how many of us that's, that's that's key.Elliot Kay  06:28Yeah. Don't don't click Yes, yes, yes. Because you want to feel good about yourself, because that's not an accurate score, you'll get a great score. But it's not where you're really at. And that's the key thing here. You have coffee, I have water.Stuart Webb  06:40Earlier, why don't you just taking that water? Let me ask you the next question, which it gives you just chance to sort of, well, hopefully you don't splutter and coughed too much after taking it you should be experienced in drinking water, I guess, as a public speaker, tell me Is there a particular book or concept or programme that's really affected you that you think you'd like to share with the audience?Elliot Kay  07:03One of the most effective programmes for me, there's been a couple, obviously, I trained and a mentor for five years, and I became one of the trainers as well. But one of the most recent courses I did was, was a TED to become a TED coach, or, you know, to understand how to construct a TED talk. And to me just going through that training, in terms of how you deconstruct an idea and reconstruct an idea and how you communicate and the different layers of communication to me has been a really impactful insight into how to truly communicate like a thought leader, not just stand there and talk about yourself and look at this, or just, you know, share your story from a place that doesn't empower that if you're gonna take the concept of Ted, which is ideas worth spreading. And when you learn the backs the back, the back, I'm trying to think of when you learn how they do in the background of deconstructing, and then reconstruct, and then communicate it for mass impact. For me, that's been one of the most valuable courses I've attend, attended and done myself in the last two years, is really great, because you know, you can do the online version, and you do get assessed, and you have to submit stuff. So it's not just about watching, you got to think of things yourself. And then as a result of that, when I work with people on their TED talk, so that TEDx is, I've been able to really deep dive and keep to the essence of sharing an idea worth spreading. And to me, that's been the most insightful course I've done recently.Stuart Webb  08:34Interesting, interesting, very valuable, very valuable lessons as well, I imagined behind that, because massively, you know, the essence of the TED talk is that it is 20 minutes maximum. And so often, you see really complex ideas, and you wonder how on earth somebody could pack so much value into just 20 minutes, because the essence of it is to just focus on those things, which are going to be most impactful,Elliot Kay  09:02right, and all about the essence of the idea worth spreading. And that's the great thing about it's not about how great a speaker you are, it's about how great the idea you speak about. And that's why I loved doing it so much, because it continuously reiterates that, and I was like, because I'm from such a speaking world. It's all about the speaking. And when he lands on it, it's like, no, it's about the idea now Oh, yeah, that's great. So that's why I really loved it that's really, really loved. And of course, you know, if you look at the sort of top 10, TEDx is, Ted, they're all geographie in their nature. So that's why I like it. So,Stuart Webb  09:37Elliot, it's been a fascinating short discussion, and the ideas behind it have been fascinating, but I guess there's one question right at the moment that you're thinking, I wish he'd asked that question and so I'm going to give the floor over to you this is my Get Out of Jail Free card only have to think of four interesting questions to ask you. Now I've got a fifth which is what's the question I should have? See? And then obviously, please answer it. Otherwise we'll all be left hanging thinking what was an interesting question, but what's the answer?Elliot Kay  10:07I think the key question he should have asked me is, what's the cost? of not using speaking in today's age? LovesStuart Webb  10:18the question. IElliot Kay  10:18love the question. What is the cost of not using speaking today's age? And here's what my answer would be to that. The thing is, we've all moved to an era where we're broadcasters were speakers, you know, if you think about it, if you use Zoom, you're speaking if you use lives, you're speaking if you've got a podcast, you're speaking for us clubhouse, you're speaking, right? If you're doing webinars, whatever you want to call them, we are living in the age of broadcasting. Even if it's written word, you're broadcasting your thought leadership. And one of the greatest ways right now, post pandemic, in the current situation in the environment in the mass uncertainty, to reach out to people to connect with them, for people to get feel for you to really understand who you are, as a brand, as a service as a product is through speaking, right is for standing or sitting on the virtual stage or standing on stage, and people really get a feel for you. There's been a craving for connection and community for the last two years, and you would have known, you would have seen that massive explosion of it over the last two years and how much more people are craving community, one of the greatest ways to build communities to reach communities to touch community's hearts. And it doesn't matter if you're in the tech industry, by the way, or if you're a coach, consultant or trainer and author is through speaking, and the way to convey thought leadership and one of the quickest ways to generate sales and convert them because people get a feel for you is through speaking. So unless you're a coder who has no interest at all, in speaking, unless you're someone who generally doesn't want to do it. If there's an inkling in you that understands how speaking is marketing, how speakings communication, how speaking is leadership, how speaking is something that if you're not doing someone else's, and they're the one winning your business, and they're the one winning your stage diamond, they're the one owning your space, I suggest you step up, stand out, stick your neck out, be more giraffe and get going.Stuart Webb  12:20I love the lesson on that earlier. I think it's absolutely brilliant. Absolutely right. There is so much requirement at the moment for connection and authenticity. And there is nothing more authentic with standing in front of the small or large group brand talk to them about their problems and the way that you can help them overcome their problems. So I love the message I love absolutely loving you.Elliot Kay  12:41Thank you. Thank you see, that's a questionStuart Webb  12:47we could go on, we could go on but we must stop because it's five questions over coffee, not 17 questions over coffee. Elliot Thank you very much for being on. We're gonna be telling everybody that we know about speaker Express scorecard.co UK that speaker Express scorecard.co.uk somewhere down here floating the bottom of the screen is those words and they will be in the show notes. So thank you so much Elliot for being with us. I'm just going to hide it now I pull up another one of those things. Every week we send an email out saying who's coming onto the onto the podcast so that you can join us live get ready for your hear what the sort of comments have got make comments in in the in the chat and work with each other and if you want to get on that mailing list you go to TTA dot FYI that's TTA dot FYI, forward slash subscribe, you will then get the opportunity to hear great speakers such as Elliott telling you how to become a greatest speaker and that really brilliant stuff. And I encourage you to do and obviously be more giraffes stick your neck out this week. Be more giraffe work with work with great people like Elliott to take your speaking to the next level. If you're enjoying these, these videos, look at Share, Subscribe to the subscribe to the podcast. Share that with everybody you know because that's the way we help people like Elliott get in front of the people who need to be more durable. So that's it for today. Elliot, thank you very much for being with us. Really appreciate your time. Appreciate we struggled through some technical issues but we got here which is important thing and it helps get the message out to more people. Thank you very much. My pleasure. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Jürgen?Jürgen is making Marketing and Podcasting HumanKey Takeaways1. There are 600 million blogs on the internet but only 1.5 million podcasts - that might be a lot, but a lot less competition 2. Podcasts are a great way to start conversations with prospects3. Transform your business by putting profit first!Valuable Free Resource or ActionSee the resources at https://innovabiz.com.au/flywheelprogramA video version of this podcast is available on YouTube : Linkedin : https://www.linkedin.com/video/event/urn:li:ugcPost:6927267856095072260/_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at  apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1pageIt's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way2. Join The Complete Approach Facebook Group :  https://TCA.fyi/fb Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-SoarIf you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.4. Work with me privatelyIf you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall  tell me about your business and what you'd like to work on together, and I'll get you all the details.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSconversation, podcast, business, flywheel, relationship, social media, book, post, today, build, newsletter, podcasting, programme, question, process, people, systems, customer, stuart, growSPEAKERSStuart Webb, Jürgen StraussStuart Webb  00:25Hello, and welcome back to it's not rocket science, five questions over coffee, I have my coffee to my side, I know you're against got a drink with them as well. So I'm really looking forward to this conversation with you again, you're going to who is going to try and help us to understand how to make podcasting, marketing human, which, you know, as a podcaster and a marketer, I kind of am really enjoying listening to the pearls of wisdom, I'll be as European, it's gonna give to us. So you're welcome to It's not rocket science, five questions over coffee.Jürgen Strauss  00:55Thanks, Stuart. It's a real privilege to be here. And I'm really looking forward to our conversationStuart Webb  01:00to reflect so tell me what is the what is the the the ideal client that you're looking for in in in the work that you do?Jürgen Strauss  01:10My dream client, business coaches and consultants that work in the technical or manufacturing or healthcare space. So they provide services to those industries. And they're usually looking for. They're looking to grow their business, but they've, they're struggling to get visibility in front of the right audience in front of their dream clients, they're often struggling with putting together a longer term strategy to build their audience build their visibility, and hence grow their business.Stuart Webb  01:51Okay, so give me an example of the sort of problems that those people have had and have tripped over before they sort of looked for help in order to overcome some of those problems.Jürgen Strauss  02:02Well, often, they have kind of haphazard systems. They try things sporadically. So they might post newsletter and email newsletter. But after a little while, it kind of dies or a lot of people unsubscribe, so they get discouraged, and they stopped doing it. Or they might post on social media. But they put on one post and hope that their dream audience will see that not realising that, it's got to be done a lot more strategically than that, because the social media actually doesn't necessarily put that in front of the audience that they want to get in front of. Also, the follow up systems after that, so if they post something on social media, and somebody clicks through the link, where they go, often, they end up just landing on their website. So the person might be interested in what they've read on that social media post, or in the newsletter. When they get to the website, they think, Ah, okay, now now, what do I do? It's sort of expecting them to think for themselves, rather than taking them on a journey, one of the many customer journeys that people can go on when they click through a link. And all of that strategy is, is missing.Stuart Webb  03:29Yeah, it's so often the case, isn't it? Yeah, I get that. Too many times, we sort of broadcast a message and think that's it job done, we're not gonna get to that article. You know, social media is great, but it allows you to build a relationship, but that relationship is what gets you the customer Not, not the initial message, it's the ability to, to build that relationship, find out more about that person, work to understand their problem, and then actually sort of work on a solution to their problem, rather than just, hey, here I am. I'm expecting you to land me with an order. I often I often, I don't know about you, but I often talk to my clients about the fact that so often that you know, if we were talking imagine a person sort of, you know, the most attractive person you can think of knocking on the door, and then being there on bended knee with a ring in your hand saying you marry me, but chances are they're going no, I want to I want to go on a date, at least one first. Business owners think that actually, we're just going to propose marriage and our customers are gonna go Yeah, why not? I want to enter into a lifetime agreement with you. We've got a date that haven't we we've got to show them. Show them a good time first, maybe invite them dinner? I don't know.Jürgen Strauss  04:36Yeah, that's right. That's I think that metaphor comes from Mark Schaefer. And he's in what's his book called, but he's philosophy is the most human company wins. But I like to say that all of those things are really starting a conversation. Yeah, yeah. It's as if you meet somebody on the street. And you say, Hello, Stuart. How are you? Where are you headed today? I see you're taking your dog out for a walk. So those are the kinds of things that people will have conversations about if they meet on the street. And then continuing those conversations will build some sort of relationship. So in that instance, it might be, Hey, let's go have a coffee. We might become friends, maybe I've got a dog as well. So we have conversations about things that we discover are in common. I think, posting on social media or sending out newsletters or whatever the engagement, whatever the connection point is online, should be looked at as starting a conversation or if there's already a conversation ongoing, taking that conversation to the next level. And I'm very strong on bringing people from social media, which is somebody else's platform, into your own ecosystem to continue that conversation.Stuart Webb  05:56Yeah, Agree. Agree. So is there have been a particular book or concept that's helped to? Sorry? No, we need to come to question three first, which is that valuable free resource, and I must now bring up my banner, which shows that valuable free resource, which I know you've got some great stuff here on the innovate the, you know, in V's dot com.au. website, so no, bs.com got a gosh, there are so many syllables in, you're gonna readJürgen Strauss  06:26hard to say, innovation and business, just marry those two together. I should have thought of it. So what Yeah, well, what we have there in that URL that scrolling across the bottom is our flywheel programme, which is the entire process for our podcasting, production, setting up a new podcast, producing a podcast, and then leveraging that podcast, and leveraging it in the way that it ultimately leads to business. And that's a little bit different than what typically people might think usually, people think of podcasts, if they're not doing it themselves. If they're looking at it from the outside, they think of podcasts, and they think we can get sponsorship, or we can get advertising. But that's not really where the the gains are. Or if you want to go down that route. There's it's very hard work, and not a lot of reward for that hard work. So we have a whole set of processes, how to build relationships with people upfront how to have an awesome experience with guests that we bring on the show how to have an awesome relationship and present awesome content to our listeners, how to then take those relationships with the guests with the listeners. And also when we go on other people's shows like this one, how we take and grow those conversations into ongoing relationships and how they can then build into it might be directly business, it might be partnerships, it might be referrals, it might be a bunch of those different things. And all of that is part of that flywheel programme. It's a it's a essentially an audio book that covers every one of the 12 steps of our process.Stuart Webb  08:17Excellent stuff. Excellent stuff. So is there a particular book or concept that's really sort of helped to cement your business knowledge and has brought you to the point where you are today? Well,Jürgen Strauss  08:27that was a hard question for me to sort of think about either. I'm always reading books, and I'm always discovering new books and thinking, Wow, that's great. And usually the book I'm reading right now is the one that is front of mind, but then I reflected back on us or what's something that has had a real impact. And I have to say Mike McCalla wits, his books, and particularly his book Profit First and his system about profit first totally transformed the way I run the financials in my business. And before that, I was really overspending at times, and losing track of paying myself and paying profit and his philosophy totally transformed that and now, you know, we we know exactly what's happening financially, I get paid first, the profit goes next, will attack us tax goes first, but then it's paying me and paying the profit. And then what's left is what we can spend on operating expenses. And so we know we've got to keep our operating expenses below that number. So that's really had a big impact on how we run the financials. His other books also, I mean, the one that that I really love is the Pumpkin Plan. It kind of covers so many different aspects from process from marketing from being unique from being innovative. So that one I'll highlight is Well, but all of his books are fantastic. So he's got a whole bunch of them that kind of all come together as a as a system, in fact, and his latest one is fix this next, which is kind of addresses kind of is almost like an umbrella over all the other books that he has where he talks about clockwork as the one where he talks about systems and processes. The Pumpkin Plan is more about marketing and being unique and fixing the core of the business. And then he's got surge, which is a little bit more about customer, customer interactions, customer relationships, I'veStuart Webb  10:42not come across those that so I'm going to put those on the reading list. You can actually get to those immediately after this. Well, maybe a little bit later today. But I should get to those on the list. So final question. And it's now the time that I step back and allow you to sort of do all the hard work. So there's, there's got to be a question that you've been thinking to yourself. I wish he'd asked me about what is the question you wish I had asked you? And then tell us the answer to that question. Yeah.Jürgen Strauss  11:10There's probably a couple that come to mind. I'll go with the is it too late to start a podcast? Yeah. People, people that haven't got a podcast yet. Or you know, I think this applies to video channel as well. But I have some statistics around podcasting. The lot of people say, well, it's too late to start a podcast there's people have been podcasting for? Well, I've been podcasting for eight years, and we've got over 500 episode, there's people that have been podcasting a lot longer than I have, and I've got 1000 or more episodes, so it's too late to get in is kind of the conventional wisdom. And I say, Well, no, it's not. Because there's about one to one and a half million active podcasts, all across the internet. It sounds like a big number. But it's actually not a big number. Because when you consider blogging, blog posts that people still jump on board today and still recognise the value of blog posts. There, you're competing. Over 600 million blogs, on the internet, you're competing with that number. So if you consider writing a blog post, and starting up a blog, you're competing with 600 million others. If you start a podcast, you're competing with one to one and a half million others active.Stuart Webb  12:45You know, they always say you know, when's the best time to plant a tree 20 years ago, the second best time today. So podcasts are a bit like trees, I guess they produce similar results. This, they're the ones that grow and they build the audience. So, people if you hadn't started a podcast 20 years ago, then today is the right time to start a podcast and you're going this has been a brilliant conversation. And you know, as a fellow podcaster I really appreciate the fact that the two of the one and a half million have managed to find a time to speak together, which is a great thing to do. And, obviously, we look forward to getting onto the flywheel programme and seeing what you've got there. If you would like to find out more about what I'm up to, and get an email from me ahead of the recording of these broadcasts so that you can watch live and ask questions we've had people watching today. I can see they've already liked the conversation, which is great news. So they're on Facebook liking this and that's brilliant. But if you'd like to get that email and know exactly what we're doing when we're doing it, go to TC aid or FYI, that's TCA dot FYI, forward slash subscribe at TCA dot FYI, forward slash subscribe that gets you on to the newsletter list. And we send you an email on a Monday basically saying who's coming on today and what's going on this week? So please do that. You're gonna It's been absolutely fantastic having a few moments with you.Jürgen Strauss  14:08enjoyed our conversation?Stuart Webb  14:09Yeah, we're just chill for one and a half million there are other people out there. As they would say in all those neutral channels. There are other podcasts available. Go check them out. So yeah, good. Thanks very much for being on. Really appreciate you spending a bit of time with us today. Thanks, Jordan. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Simone?Simone is a multi-award winning serial entrepreneur and author who helped to lunch more than 500 profitable businesses before he was 30 through his company GTeX. He is passionate about building thriving community-led businesses where the members are the core and essence of the decisions and development of ideas.He works with startup entrepreneurs and experts who want to grow their existing business as well as multi-millionaires who want to launch new ventures, bringing ideas to fruition at lightning speedKey Takeaways1. Human beings come together into communities, and o interact in communities. Community-led leaders want to stand out from the crowd and build something meaningful for society2. Too often community-led business leaders cannot build an audience, service customers and build offers all the same time and to do that consistently needs help to develop a way to do it3. If you are a community-led business and care about your 'tribe' you need to care about money and cash flow so that you can stay in business and continue to help themValuable Free Resource or ActionSee getx.org.uk has many free resources, podcast and training courses to helpA video version of this podcast is available on YouTube : _________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at  apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1pageIt's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way2. Join The Complete Approach Facebook Group :  https://TCA.fyi/fb Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-SoarIf you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.4. Work with me privatelyIf you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall  tell me about your business and what you'd like to work on together, and I'll get you all the details.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSbusiness, simone, community, realise, build, work, running, people, book, absolutely, customers, spending, question, client, podcast, purpose, ideas, launch, service based businesses, moneySPEAKERSSimone Vincenzi, Stuart WebbStuart Webb  00:22Hi again and welcome to It's not rocket science. Five questions over coffee. I haven't actually got a coffee today I'm already over caffeinated. So this is just a water but I'm here today with Simone vincenzi. I don't know if you've got a coffee with you, Simone.Simone Vincenzi  00:40I don't I'm I'm over caffeinated as well. Same. The same thing.Stuart Webb  00:44Simone is, is a multi award winning serial entrepreneur and author, he helped to launch more than 500 profitable businesses before he reached the age of 30, which sounds really impressive. His his company is GTEx. And he's passionate about building thriving community led businesses when the when the members are the core and essence of the decisions and development of ideas, Simone, I'm really looking forward to the discussion today. And welcome to the podcastSimone Vincenzi  01:16that thank you for having me here. And I cannot wait to get started. Thank you forStuart Webb  01:20Well, let's start then with my first question which is So describe your your ideal client, the the perfect person that you help with your with your business, Gtech?Simone Vincenzi  01:29Yeah, people that we work with are people that are generally running service based businesses. And what they are, they are very driven by a sense of community, they're very driven by making a difference and better driven by making an impact. And they've got a core expertise or something that they are doing or something and want to be known for. And they want to get their voice out there, they want to get seen, they want to get known. They want to make a difference with their voice, because they realise that they have some skills that can definitely help other people. And, but having a voice and I mean a story or running a business, they are two different they're two different things. Right? So then they stumble across to say, I want to run a business. And they might get a few clients, and then at some point, they get stuck. And so that's the that's where we come in. And that's the kind of people that we work with.Stuart Webb  02:25Yeah, I know, I know exactly what you mean. And and that leads us very nicely on to the second second question, which is those people that have got stuck, they've often tried things themselves, what are the mistakes you see them making? And how do you help them to overcome some of those mistakes?Simone Vincenzi  02:40Yeah, I think that the biggest mistake that they make is that they only realise what they need when it's too late. For example, they work on their offers, and they work on creating a launch. And then they realise that actually, they don't have an audience, or they don't have a community that is ready to buy their offers. And they realise it often after, because I think that when you're running a business, in particular, if it is your first time, or if it is a new industry now is easy to get caught up into doing doing doing and there are millions of things to take care of, there are millions of hat that we are wearing all the time. And it's easy to lose, focus on really what's important, or what's gonna make my launch successful, what's gonna make things work. And I think there are three things that can solve this problem. One is a community. So the focus, having a focus on building your own community and people that they love what you're doing, they respect you, they want to buy from you. They want to listen, they share what you create, and they are your biggest fans, then the second part is lack of visibility and actually becoming really visible to their audience. Because if they don't know that you exist, then how the heck are they going to be part of your community or even buy? And then the third part is your recurring revenues. I think that a lot of people get stressed with that like to get my next client and my next client and my next client and my next client and the debts why they forget to build their community and be visible and is like a self fulfilling prophecy. But if you focus on your recurring revenues, what's happened is that now you have like a good basic income you have a good stable business and then you have more free thing longStuart Webb  04:36yeah, having a stable business or having stable things that you can offer is so much easier and so much sharp. So it's easy to sort of relax into that which you built the audience with. You built the people around you who you know, were there to become the prospective customers don't they?Simone Vincenzi  04:54Exactly. Absolutely. Absolutely. And, and and it is a it is a consistent work is not something that you can do day in and day out, I can do one month in one month off.Stuart Webb  05:06Is it something you see often with, with with people who are starting a business, so they work really hard in order to be able to sort of generate all the ideas. And then they have, then they get a client or they get customers and they get busy doing things for them. And then they forget, they have to go back and start generating new customers. Otherwise, they have a month off, where they're suddenly thinking, I've delivered all those projects, where are all my customers, again, you spend the next month building all those customers back up, don't you that feast and famine is a very common early stage problem.Simone Vincenzi  05:37100%. And I believe that I think that can put things in perspective, in business, often you get paid three to six months down the line for the work that you're doing today. And so the work that you're doing today is what is going to prepare your business for the next three to six months. Not for the revenues. Now, as if you suddenly were today you don't sell for today, but you sell for three to six months down the line? Yes, well, if you do the work today, and day after day, then you can future proof your business in this way by being visible, build your community have a system with the recurring revenues, and then it increase organically. And now you have something that you actually really solid that gives you space that gives you freedom to do other things that or invest in your business or grow it hire more team members and so on.Stuart Webb  06:24Absolutely. Right. Absolutely. Right. So we have scrolling across the screen at the bottom that your website. And I'm hoping that there's some valuable free resources at the website@gtex.org.uk, which community based leaders and the people you're talking to at the moment could go and get those valuable resources from?Simone Vincenzi  06:41Absolutely, there's plenty of free resources out there on their on their website, starting from our podcast, the expert to authority show that everyone can listen to, as well as our we have a training on understanding how to build your community and visibility and recurring revenue. So check it out. And there are and have a look around for your debt training is going to be incredibly valuable.Stuart Webb  07:06Brilliant. So is there a particular concept programme or book which you have found most impactful in your experience? And what is the what's the impact it's had that you'd like to share with us?Simone Vincenzi  07:18Yeah, so I'm Italian, right? No? Yeah, exactly. I'm sure you're being Italian, you know, I'm very family oriented. That's why I'm a big believer in the power of communities. So I'm a big believer in the power of building a circle that is closer than just a following the two of them social media are a number on your mailing list. That is a very tighter network of clients, partners, people that are really there for you and your business, and you're there for them by in return. And there is a great book from Seth Godin, which I absolutely love. And it's called Tribes. Yeah. I don't know if you ever if you read that book, or you heard of it. Yeah.Stuart Webb  08:07Definitely, yeah. Yeah. Very good book. Very, very good book.Simone Vincenzi  08:11Yeah. And it is great, because it talks about how like human beings come together into communities, and our leaders can interact in communities. So then they can stand out from the crowd, while creating something meaningful for society. Incredible book and with big influence in the world that we are doing.Stuart Webb  08:28Yeah, very good. Very good book. Very good book. So Simone, I am sure there is a question that is on your mind at the moment, you're thinking I wish she would ask me this question. So what's the question you would like me to have asked you during this interview? And then answer that question for us. Otherwise, we're going to be spending the next several hours wondering why you asked that question. And I have no answer for it.Simone Vincenzi  08:48Okay, the question is, what are the two main reason the only two reasons why businesses go out of business? They own hands.Stuart Webb  08:56And I would guess that that's it's not for lack of ideas, and often for lack of potential customers, is it?Simone Vincenzi  09:05Mm hmm, exactly. So one is actually they do something illegal. If you do something illegal, you're out of business. The second one is they run out of money, cashStuart Webb  09:16flow. Cash flow, is the key reason that so many businesses run out of steam, isn't it? I've watched it myself many times. And you know, something, Vincent Simona. I often say to people that I'm working with, and they will tell me and this is particularly true of those community based leaders also, but I don't I'm not worried about the money, the money will happen. And I should turn around to them and say, the money is what you have to worry about. You should be thinking about that. Because if you don't have the money, you can't serve your community.Simone Vincenzi  09:48Absolutely. 100 100%. And that's why in particular, if you'd like if you're like a your purpose and your heart is not going to pay the bills. No, I'll let So you make it into a business, which now you means learning about sales and marketing conversions running the community becoming visible. And that's the game. And that's why a lot of people don't succeed a business, because instead of they are too in love, with their purpose and their passion compared to being the love of running the business. And I think that if you do need to combine both to have a successful business, otherwise, there is nothing wrong to do your work for charity. I'm not saying that there is something wrong or that everyone now needs to a business or you're wrong for that. But if you want to have a successful business, you need to fall in love with money, you need to fall in love with running a business and implement your purpose into it. And now you have full personal fulfilment and financial fulfilment together.Stuart Webb  10:44You're absolutely right, Simone. I love that. I mean, yeah, absolutely, you're absolutely spot on with that. I do. So worry about those people that that don't worry about the money because they can't continue to serve the purpose that they have the purpose led life and the purpose led business that they have, if they're not able to pay the bills that will cause the business to fail. So yes, people do you do need to worry about the bills, you do need to worry about whether or not that invoice has been paid. And you need to ring the person and say, that invoice hasn't been paid, I need the money because otherwise I can't keep helping you. That's a really important thing.Simone Vincenzi  11:20And 100%Stuart Webb  11:22Simone, this has been a really brilliant to chat. I really appreciate you spending some time talking to us. That, folks, this is this is why we do these things because we love to get people like Simone who's got really great ideas about how to build really important businesses. And if you want to hear about the people we've got coming on if you were on the on the newsletter list, yesterday, you got an email from me saying join today's call to listen to Simone talk about his business. Get onto our newsletter list by subscribing to it at t ca dot FYI, very simple TCA dot FYI, forward slash subscribe, that's TCA dot FYI, forward slash, subscribe, get onto that list and get on to hearing about some of the wonderful things that people like samode are doing. And if you like some of what we're doing here on the podcast, can you can you rate and subscribe on Apple podcasts and Spotify tell everybody what a great job people like Simone are doing and tell the world that we're trying to help expose more of the sort of great businesses like Simone's doing Simone, thank you so much for coming on and spending a few minutes with us. I really appreciate it. And it's great to hear some of the stuff that you're currently doing with GTExSimone Vincenzi  12:35Thank you very much do I really appreciate and it's been a pleasure being here.Stuart Webb  12:39No problem. Thank you. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Alastair?Alister Esam was a frustrated CEO and Founder who felt so passionately about his business he was working 80 hours a week trying to make everything perfect. At the same time he drove his employees up the wall. Disempowering them to the point that they could no longer contribute to the business, demotivating them and heaping more stress on himself. He found salvation in a surprising place. People associate process with control, monotony, routine, the status quo and with an overall death of creativity. It's a Dirty Word they try to avoid. Alister discovered that if implemented correctly it provided empowerment, autonomy and creativity for employees and delivered business freedom for himself with total reassurance his business was running itself. It also enabled him to massively accelerate improvement in his business by harnessing his team's collective brainpower. In his book 'The Dirty Word', Alister looks at why process is so important, why people get it so wrong and make it so horrible and how to put it in place in a new way which can change the whole culture of a business. Key Takeaways1. Process is an effective way to grow your business and staff2. Critical to the success of adding process is to ensure there isto get people to want to improve and give them the empowerment to improve3. Process is useless if it does not 'live' with the business as it changesValuable Free Resource or ActionSee https://processbliss.comA video version of this podcast is available on YouTube : ————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSbusiness, people, process, question, staff, empower, thinking, book, run, realise, improvement, documentation, shelf, work, empowerment, point, employees, bit, mistake, droveSPEAKERSStuart Webb, Alister EsamStuart Webb  00:21Hi, and welcome back to it's not rocket science five questions over coffee. I'm here today with Alastair Easson, who is the author of the dirty word, that work that fills people with dread. That's the key to business freedom. So Alastair, really looking forward to the conversation, I know you've got a great offering, I'm really looking forward to to hearing some more about what you've been doing.Alister Esam  00:43Thank you. Thanks.Stuart Webb  00:44Yeah, no problem. So let's start with the with the the obvious first question that I was asked, What's the what's the problem that you're trying to help your clients overcome.Alister Esam  00:55So I always kind of go high level on this. But the problem is I see it. If I describe a typical client, they're typically a CEO, or founder, or they can be a head of operations, but they are massively passionate about their business. And they are typically frustrated because they can't get their business to do what they want it to do. And that's limiting their ability to scale. And they probably they probably feel like they're the only ones with good ideas in the business. And the trouble is, they're suffocating their staff with their passion. And if I can tell you my story, because I was this person, and I basically was, was in the business working 80 hours a week. And I just wanted everything to be perfect. So I was policing quality. I was everywhere I was on top of everything. And when your business is really young, that's okay. But at some point, you've got to let go and trust your staff. And, and I kind of eventually found that the way to do that. It was a surprising place. For me it was it was within process. So I initially put process in to try and control my business. But then actually found that if I just passed over the process to my staff, and let them run it, I suddenly they weren't trying to do a bad job, they were trying to do a great job. But once they got process, they got the tool we needed to help them do it. And they took ownership of it and ran with it. And I suddenly had this massive amount of trust in them. And they love the empowerment and the autonomy that they got. And so it's amazing how this little thing just provided the key. So that mean that that's the background to to why I developed process bliss, which is the tool that helps you do this. And why develop the dirty word, right, the word dirty word, which is the book that kind of explains a bit more about this concept.Stuart Webb  02:31That's a really interesting story asked, and I guess it leads me to the second question, which is the common mistakes that you found people were trying to solve, without any of that process in place in order to sort of, you know, help to bridge out promote, provide that framework?Alister Esam  02:46Yeah, so what happens is, people get to a point where, you know, and it could be anything between five and 25 employees where you are, you're wrestling with your business, yeah, and you're trying to make everything happen. And they know they've got to do something because they want to get bigger, and they can't do any more hours. And that's where I was. And for me, it was about 10 employee mark. And what they first of all do is they try to document their processes. I've seen this done before. And it's just such a pointless exercise, because it's not totally pointless. But people come in and they write down what the processes are, they put them in a file on a shelf, or in a file share, no one ever looks at them. And there's no point looking at them because they're immediately out of date, because everything evolves. And people change the way people are changing the way they work constantly. So it just doesn't work. So the common mistake they make is they do that. And then it doesn't work. And I knew that the solution there had to be to embed the process somehow in the business. But then the trouble then that is the second mistake they make if I can have two answers to the question is they they just make processes and extenuation of their control. So they put process in for them to control the business. And they see it as their tool to make people do what they want them to do. And that's so disempowering. So demotivating, you're not getting the best out your staff. And you're still you're still the one that's out there, writing all these things and managing it. And the solution really is to see processes, something that's theirs, not yours, that's there to help them do a good job. And then to give it to them, and let them run with it, and allow them to kind of evolve with it and do what they want. Because they're not trying to do a bad job. People are smarter than process. And if you combine the two, it gets really powerful. So yeah, they're the common mistakes. But yes, that's why we're here to help.Stuart Webb  04:32And I think I think you're absolutely right. I've seen it so many times myself, you know, these documentation. I think documentation is great, particularly if you're trying to sort of, you know, get the ideas and if you want to sort of, you know, package your business in such a way that you can explain it to somebody else. Documentation is really useful. But you're right, too often documentation sits on a shelf, nobody looks at it, nobody refers to it. It's a living document, but nobody updates it when something changes. It's all still buried in somebody's head. And then when that person goes off sick it all falls apart what you have to do Is have to turn that documentation into something which actually is the breathing embodiment and the sort of the spirit of the business don't you have to make it the thing which people live and, and work through. And those processes and systems then become the thing which actually drive business value.Alister Esam  05:15I couldn't agree more, you've got to exactly it's so it the fall in the shelf is so disconnected from the business, but what but it's so difficult to work out how to make it the living breathing part of the business. And there's one way of doing that, which is training. And that that kind of works to an extent, there's only so much you can keep in people's heads, and they still forget things. And they forget the bits that are really important, not to them, but to other people like the communication. And so, yeah, that's exactly what process busters is effectively, it's kind of like check with software that allows you to embody it in the business. So people live and breathe it to do list. And actually, it's an interesting point, because your average person in the business doesn't really see process, they just see a list of tasks. They just see a list of stuff to do. And they don't necessarily think oh, they probably know at the back of their mind, but they don't think it's part of a process. So it's about having this process, but then presenting it to people who are doing the work in a way that it's just, it's just like, This is what I need to be doing next. This is this is these are the jobs I've got to get done. So. Yeah. And that that's, that's where I'm where we fit in. Yes,Stuart Webb  06:18brilliant. So I guess that brings me to the third point of this, which is obviously there are people who will be watching this in the in the recording and thinking well, that's that's kind of rings a bell with me, what's my first step towards that? And I know you've got a sort of really valuable free offer that we can talk about.Alister Esam  06:34Yeah, so. So we like to introduce people to this concept, kind of, and have a bit of a background to the thinking behind it, which is you know, what I'm here to talk about today. Because it's it's not just about putting a software product is about changing your paradigm, it's about letting go. It's about those sorts of aspects. And so what we've devised is a bit of a kind of a journey around that. So yes, you can just contact process person, and we'll give you a look at the software, but where we'd like to start is something called the dirty word assessment. So my book, The dirty word, is all about the theory behind this. And the dirty word assessment really takes you through I think the 30 questions, just score them really easily. And you'll get a report. And the report will tell you exactly where you fit on the scale. You know, how you rate with regards to the four key components we see for from a business's implemented process correctly? And they are, you know, consistency Have you got? Have you got these processes? Have you got things been done consistently in your business? Improvement? Have you got a mechanism that's making sure that things evolve and improve over time, and you're not just accepting the status quo, but you're, you're capturing people's feedback from throughout the business? Empowerment? So have you created a culture where it's not you driving all this from above, but actually, the people who own the processes are the people that are involved in them. And trust and trust is, you know, the bit the deliverable for you? You know, have you got a business where you just, and this is what I call it process bliss when we develop the product. Because for me, once I got that trust, and I could see everything happening in my business, and people were doing a far better job than I could ever do. It just that was where the bliss came from. And that's kind of why we named it that way, even though Yeah, learning process was bliss. But yeah,Stuart Webb  08:16it's brilliant. I love the fact that you sort of made the middle to those that the improvement and the empowerment, because I think those are absolutely critical to making this a company wide process of improvement, isn't it, there's no point in it just sitting in the top table or up in the CEOs head. unless everybody lives improvement unless everybody's empowered to make that improvement, it just once again becomes a dusty thing that sits on a shelf that nobody's taking notice.Alister Esam  08:40When I when I sold my business, I had about 75 employees. And the best part about it was all those 75 employees were providing input. I had all their brains working on the business. Yeah, right. You know, it 10 People, it was just me doing it. And it's just that was rubbish, there was no way. There's not the diversity of thinking there's not the kind of I don't have the sight of everything. So much more powerful, and it really accelerates.Stuart Webb  09:02You've mentioned one book, but I'm gonna ask the question, I guess I guess another book might come in here after but what's the the concept or the programme or the book that's most impactful in your experience?Alister Esam  09:14Do you know what I think it's more of a concept. And it goes back to something my father said. I didn't appreciate how important this was until recently, but he said, I realised that it played a part in this journey. But my father said to me when I was young, and if you only said it a few times, he said it was one of them when I'd made done something wrong and it made an error. I said if you make if you make a mistake once you human, he said he made the same mistake twice. You're a fool. And I always stuck with me and what what that drove was when I got when I was running my business now sort of doing things what drove me up the wall and I didn't realise it was his in his influence at the time, was you know, we'd make a mistake. I could screw up for clients. I mean, we'd go wrong. But we do it again and again and again. And I'd be like, how's this keep happening? Why are we not? You know, what are we not learning here. And that's where you get drawn in to try to kind of make everything perfect. And, you know, I wanted a mechanism where I could put something in the business said, you know, okay, that's fine. Every time we get something wrong, we look at it, we learn from it, and we make sure that thing never happens again, and we'll move on to the next thing we get wrong. And the next thing and eventually we'll, we're just striving for perfection. So I mean, that's that was probably the, in relation to this topic and where it came from, I thought, why I thought, Well, where does it go back to? I thought, well, that's actually probably the key or where all this comes from, you know, so yeah.Stuart Webb  10:43Love it. Love it. I'll still we're kind of coming to the end of the conversation. And I always leave this one till last, because it's my ability now to relax and allow you to do my work for me. So there must be a question you're thinking, I wish you'd asked me. It's never come out. So what's the question you would like me to ask me? Ask you have you? And then once you've done that done the asking, Would you mind doing the answering as well, so So I don't do any work at all.Alister Esam  11:10I love I love the empowerment very process faster.Stuart Webb  11:14Let's go with Empower dialysis.Alister Esam  11:19Guys. Wonderful, very precious. But I think I think what in all of this, the thing that we we run up against, that people really struggle with is how do I get my staff to see something like processes are positive? You know, because because as soon as you say the word basic, I put it in my book, in the first chapter of my book, I talk about a story how people started associating me with process. And even though it's not what I am, they suddenly invented this persona for me, of Mr. Boring, Mr. Routine, Mr. organism, actually, I'm chaos. And, and the reason I needed this process thing was because I'm chaos, you know, so. And, and so I think it's now the staff scene, you say, Oh, we're going to do something around process stuff, just go, Ah, you're going to control me even more, you're just gonna make this business more miserable, more palatable. So how do you get them set as a positive? And I think, for me, from day one, it's all about getting them to do it and handing it over to them. So the answer to that is, if you want to put processes in your business, don't just don't try to control your staff empower them to Yeah, it's a bit to be their tool for them to control for them to improve the business and for them to have their say, which is what it effectively is. So I see it all the time. I say in my it's kind of about letting go. But I mean, you see it all the time. So the evening meeting this morning, my weekly meeting, something happened with one of my team, and they suggested an idea, and I just my initial reaction was, well, I look, you know, I wanted to control it from above, I wanted to say no, we're not gonna do that, we're gonna do that. Let's just do a, you just, if you say that you're just killing, you're just killing their their enthusiasm and value, it's the worst thing you can do. And you will, it will reverberate for months. So remember that comment. And be, maybe they've got a good idea. You know, maybe you don't know it all. And so actually passing over, if you're going to implant process, really pass it over to them that remember that. And actually, you'll think they're doing it wrong, and they're doing it badly. And they're not looking at the important things, but they won't be they'll probably be looking at the important things you don't realise they're more important than the things you think are important. So it's, it's kind of, yeah, it's all about letting go and delegating, this got to do so.Stuart Webb  13:32I, I've used this analogy on a couple of occasions, obviously. So you don't mind me sort of, you know, coming in and supporting what you've just said. But, you know, I've said to people in the past, you have people working for you who run very successful businesses outside of this, but they call them skank groups, or they call them church groups, or they call them families, they manage negotiation, they manage budgets, they work out scheduling and planning, they resolve issues. And yet you expect them to put all of that down as they come in through the door to come to work and not bring any of those skills. If you can turn around and go Well, look, you can really effectively run something outside of this place. Go do it for me, for goodness sake, because, you know, you've got all the skills I really can't. I couldn't I couldn't scout group if I tried. So why don't you do what you do at home here? And if you can get that spirit, if you can empower them to think, Okay, I've done it before, why not? You've got a workforce, which is 2050 times more effective than you've ever had before. So just let them go.Alister Esam  14:30Yeah, you remind me of actually why I gave up employment. Going down years ago, I remember thinking, I'm doing this great job for this employer. And you know, I'm adding all the value to them. You know, they're getting all the value of the hard work that I'm doing. I you know, I should be getting that I'm going to be getting that value. I wouldn't be getting all working for myself and getting the rewards myself not just getting a salary. Well, they get they kind of get massive profits. And I remember thinking, you know, so if I turn that around, and I think about Got it. Now just think, you know, if you run a business, you actually have got all these people who are creating value for you. Yes, you can let them do it and find a way to let them do it and not not get in their way. And so many CEOs and founders do that. So yeah, it's, it's wonderful. Yeah. Brilliant stuff.Stuart Webb  15:15Allison love the discussion. Thank you so much for taking the time to come and tell us about process place. And, and that book and I really do encourage people go on to Aster, esa.com, dirty hyphen, word, hyphen assessment, that's dirty, hyphen, word, hyphen assessment, and get that, get that assessment, find out where you are on this journey. And yeah, go towards the the trust and empowerment and input and improvement that you need in order to see your business grow. Alison, thank you so much. I would just encourage you, if you want to be on the mailing list, we send out a mail an email every Monday telling you who's coming up on these sessions. So that we weren't coming out on Monday with who's going to be here next week. Go to HTTPS forward slash forward slash I don't know why give all of those because I think they're now standard but it's a TC a dot FYI. Forward slash subscribe. That's TC a dot FYI. Folks, I subscribed get on the mailing list and find out who's coming up join in live so that you can ask questions of the of the presenters that we have here on it's not rocket science questions, coughing, honestly, thank you so much for being here. Really looking forward to sort of following people getting in touch with you and finding out how to go about making their business more effective by putting in some of that process that you've been talking to us about? Thanks to No problem. Thank you very much._________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at  apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1pageIt's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way2. Join The Complete Approach Facebook Group :  https://TCA.fyi/fb Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-SoarIf you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.4. Work with me privatelyIf you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall  tell me about your business and what you'd like to work on together, and I'll get you all the details. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Mandy?Mandy is a creative genius who runs the Creative Business Academy - ‘Launch your dream creative business’Key Takeaways1. There's a concept of the poor artist and the starving artist, which is embedded through society, which means that many of the creative women have a real lack of self-confidence, and a lack of business knowledge, leading to living and working on the poverty line, creating small thinking small and not able to think outside that box. This isn't a true reflection of reality.2. They are often caught in the making / marketing cycle, where they are more comfortable in the making cycle.3. Don't believe the naysayers - completely believe in yourself and not let the comments of others, the naysayers of society, those people that will tell you that you will never make money from your creativity.Valuable Free Resource or ActionSee https://mandynicholson.co.uk/about-mandy/A video version of this podcast is available on YouTube : _________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at  apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1pageIt's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way2. Join The Complete Approach Facebook Group :  https://TCA.fyi/fb Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-SoarIf you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.4. Work with me privatelyIf you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall  tell me about your business and what you'd like to work on together, and I'll get you all the details.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSmandy, programme, creative genius, question, creating, talking, creative, people, artists, spending, nice, website, women, understand, business, launch, genius, space, selling, liveSPEAKERSStuart Webb, Mandy NicholsonStuart Webb  00:38Hi again and welcome back to it's not rocket science five questions over coffee. It's normally coffee, but I've got a nice glass of hot water at the moment because I've had enough coffee this morning to keep me going. So I'm going to be doing this with a nice lemon in water honey. Welcome back to, to everybody watching. Welcome to Mandy Mandy is going to talk us through her creative genius author. Today. Mandy, as I said, is creative genius, artists and author, she helps people really discover how to launch their creative genius business. And I'm really looking forward to this conversation. So welcome to It's not rocket science, five questions over coffee mandate.Mandy Nicholson  01:18My pleasure to be here is to it. I'm always happy to talk.Stuart Webb  01:21Oh, well, that's what we need when we're doing these things. So let's start off with the obvious first question. So what's the problem that you help creative genius is such as yourself to solve.Mandy Nicholson  01:34And I think in the creative space, there's this concept isn't there of the poor artist and the starving artist, which is embedded through society, which means that many of the creative women that I work with have a real lack of self confidence, and a lack of business knowledge. And when you combine the two of them, they're kind of caught in this cycle of constantly living and working on the poverty line, creating small thinking small and not able to think outside that box. It's not their fault.Stuart Webb  02:07I love that I love the way that you describe that. So what are the common mistakes that those people have made when they're trying to solve that problem without the help that you provide?Mandy Nicholson  02:18I call it they're kind of caught in this making marketing cycle, because they're really safe in their place of making. So whether they're painting, writing, creating things, that's where they're happy, that's what they love doing. And that's where they're safe. They know they've got to do marketing and business strategy, but they don't like it. So they avoid it. And they end up referring going back and reverting to tight and creating more and more stuff, without ever selling it or without selling it in any volume to change their lives. And I see this all the time.Stuart Webb  02:52It's a shame, isn't it when we feel uncomfortable in a space, and I've said this on so many occasions, I've said it before, you know, we worry about whether or not putting ourselves out by by going out there and saying something somehow we're either offending somebody, or we're going to get rejected. In actual fact, there's nothing to fear or nothing to worry about being rejected. I keep saying to people, you know, selling is just about you explaining to people that you've got the solution to their problem, even if that problem is a gift or a a really nice present that they're trying to find. If you can go and say I've got this as the solution to a problem. People won't, you won't need to sell it, they'll come and buy it because they want it and it's a case of just finding the right person to present it to that's all it is, isn't it? Totally. Yeah. It's just it's just it's just understanding how you do that in the best way. So So you have got lots of valuable free stuff on your website. I know because I've had a look, let's what can you do to help people to begin to sort of break down some of that barrier of understanding how they make the thing valuable to other people.Mandy Nicholson  03:58I like to offer loads of free value. And I do that through my social media sites all the time. I go live every week, and I always do a lot of value posts. But on my website, I really wanted to focus on a few areas. The first one being identity because I think it's really important when you know yourself and you know your talent and you know what your area of genius is that you can really live up to it. It helps you to understand how you can show up so I created a free quiz called my creative archetype quiz. And you get to find out who you are a little bit more enough young. I've used the Jungian archetypes and for artists as avatars, so you're either going to be Van Gough, Mani Picasso or Salvador Dali. And I want you to understand why you fit into those personality types and how you can show up better on social media because of it. And I also have a free mini money mindset on there and a couple of other freebies that help you get past those mindset issues around money, but that's probably the thing that can help you the best firstStuart Webb  05:00To understand if you're a moron, or you're a Dali, and then use that to your advantage in order to help people find the thing that you can help them solve.Mandy Nicholson  05:09Yeah, and you know, showing up with confidence as the expert in your area of genius and understanding where your strengths are, is everything, isn't it when you're, you're showing up on social media,Stuart Webb  05:20I love it. I love it. So once the concept book or programme that's been most impactful in your experience.Mandy Nicholson  05:27And my signature programme, the creative mastermind helps women the best, particularly creative women, because it's a 12 month programme. And in order for a big transformation, particularly when you're in that headspace of not owning your worth, I think you need to work with someone over a period a longer period of time. So that's why I've created a 12 month programme, I see my clients coming out the other end flying, I've just taken a load of women into that programme. My next launch is in January, and I'll be launching with a five day free five day challenge on the 10th of January. So that's going to be the best way I can help.Stuart Webb  06:06Get that date in your diary. And we'll talk later Monday about how we can make sure that that's put back into people's memories so that they can get into that space, just at the right space of time. So So we've had a really good introduction, I think, to how you could help people in that space. But I guess there's one question you're thinking to yourself, Stuart, I wish you'd asked me this. And so I'm going to give you that time. Now, this is what I always call my Get Out of Jail Free card. This is where I don't have to think about a fifth question. I can say to you, Mandy, what's the fifth question I really should have asked you. And obviously, after you pose that question, please answer it. Otherwise, you leave us wanting to know what we should have?Mandy Nicholson  06:43Absolutely, I think I would always like to be asked this question. If you could give your younger self one piece of advice, what would it be? And obviously, I'm 57. Now so I know a bit of stuff. And I would go back and give my younger self one piece of advice it would be to completely believe in myself in my area of genius and not let the comments of others are the naysayers of society, those people that were telling me that you will never make money from your creativity. It's a nice hobby, but you've got to get a proper job to pay the bills, and all of that stuff that I heard and really believed because it's so ingrained in society, then it perhaps it wouldn't have taken me decades, to go back to my creativity and start helping other women and I wouldn't have spent, you know, I had some great time I spent, you know, 30 years, nearly 25 years in retail as a senior leader, which taught me a lot about business, which enabled me to show up in a better way. But for those decades, there was a void in me. And that void was caused by a lack of belief, because I believed too much of what other people said,Stuart Webb  07:58We could spend many hours I suspect talking about how we are limited and held back by other people's comments when we're younger. And it's such an important concept, such an important discussion that so many people are somehow held back by those limiting beliefs. But if you can help them to bust through those with some of those tools that we've got on the Mandy Nicholson website, and I think that's a wonderful thing, Mandy, thank you so much for spending a few minutes talking to us. I wish you every success with that. With that, that launch that you're talking about early in the new year. And we'll find a way of making sure that we get this in front of people so that they can hear about that. So let me just remind you all you can get onto the newsletter website, the newsletter mailing list, sorry, by going to this and then you will get an email before we record these so that you can join in live and if necessary, ask questions and hear about what's going on in our discussions here. So use the following website. If you go to https colon forward slash forward slash TCA dot FYI, forward slash subscribe, that will get your to the newsletter and you can get on and hear wonderful things from people like Mandy Mandy, it's been an absolute pleasure talking to you today. Really, really appreciate you spending a few minutes with us. We're going to try and help get even more people to know about that launch in January so that you can help more people discover their creative genius. Thank you so much for spending spending a few minutes with us on it's not rocket science. Five questions over coffee.Mandy Nicholson  09:33Thank you. Thanks very much. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Peter?Peter runs https://succession.plus/uk/Over the last ten years, our 21-step process has helped over 600 business owners maximise the value of their business and achieve a successful exit.Key Takeaways Begin with the end in mind you've got to have a realistic idea of what business is worth with some owners try to get something I'll never achieve, An exiting owner has really got to ask the question, well, what's left? What does the buyer get after I'm gone?Valuable Free Resource or ActionSee more at https://succession.plus/uk/Subscribe to our newsletter and get details of when we are doing these interviews live at : https://TCA.fyi/newsletterSubscribe to the podcast at : https://TCA.fyi/INRSFQOCFind out more about being a guest at : https://TCA.fyi/beaguest--- Send in a voice message: https://anchor.fm/its-not-rocket-science/message Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

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