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Dmitry Buterin is the Founder of three multimillion-dollar businesses, including top-ranked membership management software company Wild Apricot, which serves over 20,000 small nonprofits. He was also the Co-founder of Blockgeeks, an online hub where talented, inspiring, and hard-working entrepreneurs, investors, and leaders learn about the rapidly evolving world of blockchain. Dmitry is also an angel investor and mentor for blockchain startups. He is a proud father of three, one of whom is the creator of Ethereum. In this episode… You've probably heard about Ethereum and how it powers many products and services. You may not know that Ethereum exists partly because one man, Dmitry Buterin, got tired of Soviet Union propaganda. He moved his family to Toronto, where he raised his son, Vitalik Buterin, who would later drop out of college to co-found the Ethereum platform. And that's only the short version of the story. Dmitry, who himself founded and built three multimillion-dollar businesses, played a significant role in introducing Vitalik to Bitcoin early on. Fast forward years later, he's undeterred and excited about the future of Ethereum. What does that look like? Listen to this episode of the Rising Entrepreneurs Podcast with Dr. Jeremy Weisz featuring a Co-founder of Blockgeeks, Dmitry Buterin. They discuss the Ethereum origin story, Ethereum use cases, Dmitry's work with Gate To Ukraine, why he is vilified for it, and what the future holds for Ethereum.
Dmitry Buterin is the Founder of three multimillion-dollar businesses, including top-ranked membership management software company Wild Apricot, which serves over 20,000 small non-profits. He was also the Co-founder of BlockGeeks, an online hub where talented, inspiring, hardworking entrepreneurs, investors, and leaders learn about the rapidly evolving world of Blockchain. Dmitry is also an angel investor and mentor for blockchain startups. He is a proud father of three, one of whom is the creator of Ethereum, Vitalik Buterin. In this episode… You've probably heard about Ethereum and its powering many products and services. You may not know that Ethereum exists partly because one man, Dmitry Buterin, got tired of Soviet Union propaganda. He moved his family to Toronto, where he raised a son, Vitalik Buterin, who would later drop out of college to co-found the Ethereum platform. And that's only the short version of the story. Dmitry, who himself founded and built three multimillion dollar businesses, played a significant role in introducing Vitalik to bitcoin early on. Fast forward years later, all of those achievements would not matter as Dmitry is tagged a traitor by his people for not supporting the Ukraine-Russia war. He's undeterred and excited about the future of Ethereum. What does that look like? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring a Co-founder of BlockGeeks, Dmitry Buterin. They discuss the Ethereum origin story, Ethereum use cases, Dmitry's work with Gate.org, why he is vilified for it, what the future holds for Ethereum, and more.
Apple Подкасты: https://bit.ly/droidercast Spotify: https://spoti.fi/3FS1FAV Google Подкасты: https://bit.ly/google-droidercast Яндекс.Музыка: https://music.yandex.ru/album/9048349 Все подкаст платформы: https://podcast.ru/1057019371 Мы хотим представить вам новый, большой формат (в виде специального выпуска #DroiderCast): мы будем выбирать общую тему и искать спикеров, которым есть, что сказать. Наша цель - найти ответы на те маленькие вопросы, из которых эта проблема состоит, попробовать понять - что делать и как быть. Мы, как и всегда, сфокусируемся на теме высоких технологий и гаджетов, и будем набирать обороты. Надеемся, что вам понравится. Первая тема: "Возможно ли в современной России сделать смартфон?" И на наши каверзные и не очень вопросы согласился ответить человек, который действительно занимался этим в российском стартапе. Итак, представляем вам Влада Мартынова, российского предпринимателя и инвестора, основателя BlockGeeks - платформы, объединяющей blockchain-экспертов, но самое главное для нас - сооснователя Yota Devices (производителя YotaPhone). СОДЕРЖАНИЕ 0:00 Предисловие 0:23 О чем речь? 1:11 Что значит "российский" смартфон? 5:55 Можно ли сделать телефон в изоляции? 8:26 Что мы можем произвести? 9:26 Технологическое отставание 10:48 Экономическая сомнительность 12:37 Счёт идет на центы 14:52 Причина успеха Apple 16:05 Чем смартфон отличается от пармезана? 18:44 Южнокорейское экономическое чудо 20:03 Национальная идея 22:38 Что важнее еда или смартфоны? 23:52 Как сделать смартфон? 25:28 Должна быть фишка 26:44 Не существует "американских" смартфонов 28:20 Фабрика на границе с Китаем 29:02 Как стать Самсунгом? 30:13 Что такое китайский болванки? 31:52 Как лепят шильдики? 33:36 Сбердевайсы 35:46 Как сделать уникальный девайс? 38:15 Сколько стоит сделать смартфон? 40:27 Сколько стоил первый iPhone? 41:15 На сколько сложно выпустить актуальный смартфон? 42:55 Можем ли мы использовать Android AOSP? 44:21 Можем ли мы создать свой магазин приложений? 44:33 Какая компания в России способна сделать смартфон? 45:05 Зачем нужен российский смартфон? 46:25 В чем преимущество России? 47:19 Сколько может стоить отечественный смартфон? 49:02 Сколько нужно времени, чтобы сделать смартфон? 50:11 Советская космонавтика 51:09 Человек в космосе или смартфон? 51:55 Зачем России IT отрасль?
Dmitry on the history and culture of Ethereum When I look back at the origins of Ethereum. And I look at the number of people who were involved early on. I do know that they explicitly discussed that one of the things that they were not too happy about. They were all involved in the Bitcoin community, right? That was the original crypto community. And, and already, then Bitcoin community sometimes could be abrasive, you know, there was a lot of this kind of like, biting if you will, quality to conversations, right? Yes. A lot of the people involved in this space? They're very smart software engineers and such kind of, you have to be smart. It's hard to develop to code if you're not. Yeah. And many of those people, are introverts, right. So they are not really people who want this. Yeah, conflict them, you know, fighting, right. So in some ways, many of them felt uncomfortable with their Bitcoin community, because there were so much competitiveness and divisiveness if you will. So specifically, when they started Ethereum, they said, Hey, guys, let's this thing that we tried to build, and which was at that time, you know, just like a pipe dream, right? Oh, let's build this thing. But they tried to they said, Okay, well, let's create a community, which is based on openness and inclusivity. And, and I think this is really, this really became some, you know, those things become crucial aspects of the foundation of the Ethereum community, right. And I have, I have seen this many times, actually, my life because of, you know, building businesses over many years, and looking at companies and looking at my friends, entrepreneurs, whatever you build, project, initiative, business, whatever, it will always be a reflection of, of you as a human being. Right? That always happens, right? And Bitcoin was created by this anonymous person. And so it's really kind of hard to kind of that person, if you will, the energy that he put into this project, you know, there, there was a lot of this stuff that people tried to carry on. But and if you're competing specifically, with Alec and some other early people, they had this, they have this energy of openness and inclusivity. Right. And this eventually propagated throughout the community and you know, communities never homogeneous, right, you will always find all kinds of people.
Unconfirmed: Insights and Analysis From the Top Minds in Crypto
Dmitry Buterin, father of Vitalik Buterin and cofounder of BlockGeeks, discusses Ethereum at 5 years old. In this episode, he talks about: how he feels upon Ethereum's 5th birthday how he introduced Vitalik to Bitcoin what he thought when Vitalik dropped out of college to explore Bitcoin more his thoughts on Vitalik's initial idea and white paper for Ethereum what he thought of the ICO craze whether or not he worried about the SEC charging Ethereum or Vitalik with securities violations how Steven Nerayoff told Vitalik he should be worried about the SEC coming after him whether he tried to help Vitalik with the social challenges in growing Ethereum how Vitalik has changed through his work with Ethereum what he looks forward to as Ethereum shifts to 2.0 what he thinks should happen with ether's monetary policy under Ethereum 2.0 Thank you to our sponsors! Crypto.com: https://www.crypto.com Nexo: https://www.nexo.io Tezos: https://tquorum.com/ Episode links: Dmitry Buterin: https://twitter.com/BlockGeekDima BlockGeeks: https://blockgeeks.com Ethereum: https://ethereum.org/en/ Unchained interview with Vitalik on Ethereum's 5-year anniversary: https://unchainedpodcast.com/vitalik-buterin-on-ethereums-five-year-anniversary/ Links from news recap: https://unchainedpodcast.com/why-bitcoin-surpassed-10k/
bitconnect theme by schmoyoho, edit by Jason Sanderson, graphics by CryptoScamHub, Magic Internet Money inspired by u/mavensbot, invention of bitcoin & all cryptocurrencies by satoshi nakamoto.https://twitter.com/bradmillscan—Ameer Rosic is the host of the Ameer Approved podcast, as well as the founder of Blockgeeks. I appeared as a guest on his show a couple of months ago, this is a crosspost! Hope you enjoy.https://twitter.com/AmeerRosichttps://blockgeeks.com/Ameer is a serial entrepreneur, educator and angel investor. Show notes:Brad’s summary of the alt market & ICO’s vs bitcoinThe regulators haven’t really overstepped yetEOS and whether it’s a securityThe economic principles on tokens and why they tankTokens vs StocksAmeer’s issue with tokensThe stock market and early investors lawIs bitcoin really digital gold?People search for bitcoin(and libra)Meme narrative vs science narrativeDAI in latin americaBitcoin vs DAITrying to earn interest on traditional assets vs just hodling bitcoinETH vs Bitcoin with investingCompetitive projects in 2020SEO keywords organicallyBig projects are way too complicated for the average personMainstream adoption difficultiesMining, hashpower and priceInvestors won't leave bitcoinBitcoin to 1 million vs bitcoin to 0Are we in a capitalist or socialist society?If you squeeze a country, everyone will leaveHow does this economic situation play out?The US Navy vs Chinese defence geniusPrinting money to lower debt by increasing debtHow to survive in an economic collapse--Brad Mills is a partner at Xsquared Ventures. All opinions expressed by Brad & his guests do not reflect the opinions of Xsquared Ventures or Xsquared Ventures Management. Investing in cryptocurrencies is high risk and can get you rekt, do not treat any opinion expressed on this show as investment advice, but only as an expression of Brad’s opinion. This podcast is for informational purposes only. Do not attempt to HODL without doing your research first.
bitconnect theme by schmoyoho, edit by Jason Sanderson, graphics by CryptoScamHub, Magic Internet Money inspired by u/mavensbot, invention of bitcoin & all cryptocurrencies by satoshi nakamoto. https://twitter.com/bradmillscan — Ameer Rosic is the host of the Ameer Approved podcast, as well as the founder of Blockgeeks. I appeared as a guest on his show a couple of months ago, this is a crosspost! Hope you enjoy. https://twitter.com/AmeerRosic https://blockgeeks.com/ Ameer is a serial entrepreneur, educator and angel investor. Show notes: Brad’s summary of the alt market & ICO’s vs bitcoin The regulators haven’t really overstepped yet EOS and whether it’s a security The economic principles on tokens and why they tank Tokens vs Stocks Ameer’s issue with tokens The stock market and early investors law Is bitcoin really digital gold? People search for bitcoin(and libra) Meme narrative vs science narrative DAI in latin america Bitcoin vs DAI Trying to earn interest on traditional assets vs just hodling bitcoin ETH vs Bitcoin with investing Competitive projects in 2020 SEO keywords organically Big projects are way too complicated for the average person Mainstream adoption difficulties Mining, hashpower and price Investors won't leave bitcoin Bitcoin to 1 million vs bitcoin to 0 Are we in a capitalist or socialist society? If you squeeze a country, everyone will leave How does this economic situation play out? The US Navy vs Chinese defence genius Printing money to lower debt by increasing debt How to survive in an economic collapse -- Brad Mills is a partner at Xsquared Ventures. All opinions expressed by Brad & his guests do not reflect the opinions of Xsquared Ventures or Xsquared Ventures Management. Investing in cryptocurrencies is high risk and can get you rekt, do not treat any opinion expressed on this show as investment advice, but only as an expression of Brad’s opinion. This podcast is for informational purposes only. Do not attempt to HODL without doing your research first.
bitconnect theme by schmoyoho, graphics by CryptoScamHub, Magic Internet Money inspired by u/mavensbot, invention of bitcoin & all cryptocurrencies by satoshi nakamoto.https://twitter.com/bradmillscan—Mauricio Di Bartolomeo is the cofounder of Lend.io, we discuss his first hand experience with the situation in Venezuela and a little bit about bitcoin lending.https://twitter.com/cryptonomistaAmeer Rosic from "Ameer Approved" podcast & Blockgeeks joins us for this episode as well.https://twitter.com/AmeerRosic--Brad Mills is a partner at Xsquared Ventures. All opinions expressed by Brad & his guests do not reflect the opinions of Xsquared Ventures or Xsquared Ventures Management. Investing in cryptocurrencies is high risk and can get you rekt, do not treat any opinion expressed on this show as investment advice, but only as an expression of Brad’s opinion. This podcast is for informational purposes only. Do not attempt to HODL without doing your research first.
bitconnect theme by schmoyoho, graphics by CryptoScamHub, Magic Internet Money inspired by u/mavensbot, invention of bitcoin & all cryptocurrencies by satoshi nakamoto. https://twitter.com/bradmillscan — Mauricio Di Bartolomeo is the cofounder of Lend.io, we discuss his first hand experience with the situation in Venezuela and a little bit about bitcoin lending. https://twitter.com/cryptonomista Ameer Rosic from "Ameer Approved" podcast & Blockgeeks joins us for this episode as well. https://twitter.com/AmeerRosic -- Brad Mills is a partner at Xsquared Ventures. All opinions expressed by Brad & his guests do not reflect the opinions of Xsquared Ventures or Xsquared Ventures Management. Investing in cryptocurrencies is high risk and can get you rekt, do not treat any opinion expressed on this show as investment advice, but only as an expression of Brad’s opinion. This podcast is for informational purposes only. Do not attempt to HODL without doing your research first.
Ameer Rosic is a serial entrepreneur most recently the founder of Blockgeeks.com. He's a YouTube personality and the host of a podcast he recently launched called Ameer Approved.YouTube: https://www.youtube.com/channel/UCaPSoa3hoxgouMd8YdlUwXQTwitter: https://twitter.com/AmeerRosic
Ameer Rosic is the co-founder of Blockgeeks, investor, philosophy junkie, and psychonaut. He also hosts a podcast called "Ameer Approved." If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.
Ameer Rosic is the co-founder of Blockgeeks, investor, philosophy junkie, and psychonaut. He also hosts a podcast called "Ameer Approved." Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com). This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us. This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply. If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.
The Inbound Success Podcast launched on August 28, 2017 and today marks the 100th episode, and 100 straight weeks of publishing interviews with high performing marketers. On this week's Inbound Success Podcast, I'm taking a break from interviewing guests to share with you 13 trends that I've observed from the 99 interviews I did throughout the last two years. Listen to the podcast to learn more about the 13 things that the world's top-performing inbound marketers are doing, and get links to the specific episodes where you can dive deeper into each topic. Transcript Welcome back to the Inbound Success podcast. My name's Kathleen Booth. I'm your host, and this is the 100th episode of the podcast. I thought this was a great opportunity for me to take a break from the usual routine of interviewing some of the incredible marketers that I get to speak to every week and look back on the last 99 episodes and try and digest some lessons learned. I've had the incredible good fortune of speaking to some really amazing marketers in the last two years as I've done this podcast. It's given me an opportunity to meet people I otherwise never would have met, to learn some things that have really kind of made a difference for me in the way I think about marketing, and have prompted me to take a second look and reevaluate the way I've been doing some things. So, thought it was a great opportunity to share some of those lessons learned with all of you. How The Inbound Success Podcast Got Started But first, I wanted to just take a moment and tell a story about why I started the podcast. It was about two and a half years ago that I had my own marketing agency, Quintain Marketing. I had had the agency for 11 years. I'd gone to a lot of marketing conferences and listened to tons of podcasts, and watched webinars, always looking to make myself a better marketer. I had a lot of clients that I wanted to help. I also wanted to market my own agency and do better every day. I always would listen to these folks talk about the marketing work they were doing and the incredible results they were getting, and so infrequently felt that there was anything really tangible that I could take away from it and immediately use to improve my own marketing. This podcast was really an attempt to solve for that. It was me trying to scratch my own itch, and in doing so hopefully helping some of you. The interesting thing about this has been that it has certainly done that for me, and it has also done so much more. I already mentioned that it's enabled me to meet so many people I otherwise would never have met. There are a lot of people in the marketing world that I really admire and respect. And having the excuse of saying, "Hey, would you like to come on a podcast?" is a great way to meet someone new and to meet and to form that relationship, so that's been great. I've also met some really incredible people that I didn't know about through my guests when I ask them who else is doing a really great job with inbound marketing. And those relationships have been amazing. One of the most amazing and incredible things about this is that it changed the entire course of my career. One of first people I interviewed when I started the podcast was Bob Ruffolo, who is the founder and CEO of IMPACT. Now, I work at IMPACT. The reason is that before we started to hit the record button for the podcast interview, we were just talking about how things were going. I was telling him that I thought I might be ready to make a change, and that led to me selling part of my company to IMPACT and joining the team. That's been a really major shift in my life and a great one. I've learned so much. I get to work with some really smart people every day and do very, very interesting work. All this has come out of this little podcast. And most importantly, I've learned a lot about marketing. As I said, that was my original goal. 13 Lessons From Interviewing 99 High Performing Marketers So without further ado, I looked back through the 99 episodes I've done before today and really saw 13 themes emerge. That's what I'm going to share with you today. 1. There Is No "Secret Sauce" The first one ... And some of these, by the way, are going to seem like no-brainers, but they're important because it's important to remind ourselves of the things that we kind of already know. First one is, in most cases there really is no secret sauce to being an amazing marketer. The folks that I interviewed who were the most successful have a few things in common. Number one, they are voracious learners. They're always trying to improve their knowledge. They're always hungry for more. And they're consistent. That's huge, the consistency. A great example of that is Goldie Chan. I interviewed her. She's often referred to as the green-haired Oprah of LinkedIn. She has the longest running daily channel on LinkedIn. She's posted a new LinkedIn video every day for I think it's about two years. It's incredible. It doesn't matter where she is, what's happening, whether she's feeling well, whether she's traveling, what her access to Wifi is, she finds a way to do it because consistency is so important for her. And it's really paid off. They also do a few things and do them really well. A great example of that is Rev Ciancio who I talked with about Instagram marketing. Rev has an incredible Instagram presence. Which by the way, do not look at it when you're hungry because his pictures are all of mouthwatering hamburgers, french fries, pizzas, chicken wings, nachos, essentially everything that's bad for you, but that tastes so good. But, Rev has a fascinating strategy for how he approaches Instagram and has built an entire business around it. He does one thing, and he does it really well. Alex Nerney talked about Pinterest similarly, just a platform a lot of inbound marketers overlook, but he's really figured out a way to make it sing for him. The hungry learners who are consistent and who pick a few things and do them really well, that's really the secret sauce, which essentially isn't so secret. That's number one. 2. Listen To Your Customers And Prospects And Use What You Learn in Your Marketing Number two is they really listen to customers and prospects and use that in their marketing. Again, sounds like a no-brainer. We always talk about the need to do persona research and to build buyer personas, but I think what happens is we get very often so caught up in building the actual persona that we forget the big picture, that it's not about having this fictional profile of a person. It's really about understanding the way our audience thinks, what their real pain points and needs are, and the language they use to talk about that. A couple of the interviews I did were great examples of this. Barron Caster at rev.com who uses their own transcription product to transcribe all of the conversations they have with customers and then pull actual words that customers have used out and feed that into the copy on their website and landing pages, and that's gotten them amazing results. Val Geisler and Joel Klettke, two of the most accomplished conversion copywriters out there, both also talked about this type of research and understanding deeply, deeply the needs of customers and prospects. Paul Blamire at Atomic Reach, who is head of customer success and makes it a point to speak to new customers shortly after they've onboarded and really understand what brought them to the company and how the product is solving their needs. And he feeds that back in not only to marketing but to product development, to every aspect of the business to deliver a better customer experience from first touch in the marketing process all the way through the experience of using the company's product. 3. You Don't Need Fancy Tools Or A Big Budget Number three, you don't necessarily need fancy tools or a big budget to get incredible results. There are some really great examples of this. Oli Billson who I recently interviewed about the small events he's doing that are delivering tremendous amounts of revenue to his business. Chris Handy who talked about marketing for a Pre-K school, really small campaigns, but they just really ... They understood their audience, and they used the available tools that they had and got terrific results for the school. Adam Sand, who's using direct mail in conjunction with inbound marketing, super old school, but very effective for him. And Harry Campbell, who's The Rideshare Guy, and he's probably the top content creator in the ridesharing space. So think Uber, Lyft, Lime, Bird. He just started blogging and has created some great content and a big following. You really don't need fancy tools or a big budget. You can do it on your own with what you've got, if I go back to the first thing, if you're consistent, if you pick a few things and do them really well, and if you're a hungry learner who is willing to roll your sleeves up and apply what you're learning. 4. Connect With Your Audience On An Emotional Level Number four, the best marketers connect with their audiences on an emotional level, another thing that might seem obvious but that I think a lot of marketers get wrong. We tend to put our marketing hats on and make our marketing all about ourselves or we fall back into that comfortable place of corporate jargon, and kind of robotic speech, and use words like leverage and synergy. Nobody talks like that in real life, or not at least the people that you want to hang out with. The people who talked about this were Kieran Flanigan of HubSpot who shared their hearts and minds strategy for creating content with two types of content, content that solves a person's problems and tells them how to do something, that's really that mind's content, and then the heart's content, which taps into a pain and emotional need that the audience has. Then, Katie Stavely from Mautic. This is ironic that these are the two examples I'm giving for this one because HubSpot and Mautic could be considered two different sides of the same coin, HubSpot being a paid marketing automation, CRM, customer service platform, and Mautic being a completely free open source alternative to it. Katie talked about how important it was to be authentic in your marketing, especially with their audience, which it's all about community. It's opensource software, so your community is helping you develop your product. But regardless, the idea is to really make that emotional connection. 5. Sometimes The Biggest Wins Come From Content That Is Not Related To Your Products Or Services Number five, with content marketing, sometimes the biggest wins happen when you don't create content about your products or services. We as marketers, as inbound marketers, think a lot about top-, middle-, and bottom-of-the funnel strategies. We're always brainstorming what are the questions that our audience is asking as relates to our product or service. That often leads us to create content that is very much about us and not so much about our audience. But, I had two interviews that I thought really highlighted how successful you can be if you flip that script and talk nothing about yourself. What I mean by that is ... I'll start with Stephanie Baiocchi, who was actually Stephanie Casstevens at the time I interviewed her. She hadn't been married yet. And funny enough, she was not working at IMPACT. That's another great outcome of the podcast. Now she is. But, she talked about a campaign that she was running for a client that sold solutions for medical waste from physicians' practices. Originally, they were creating a ton of content around medical waste, and it just wasn't working. The reason is that their audience, which is really the office managers for physicians' practices, already has a medical waste solution. You can't be in business if you don't, so they weren't out there searching for any information about medical waste. They didn't even realize they needed to switch providers or that they had a problem. It was when she kind of took a step back and thought, "What are the biggest problems that office managers have? It doesn't need to have anything to do with medical waste," and she realized it was patient no-shows. They created a patient no-show policy template that office managers could use. That was a total home run. What it did was it opened up the conversation with their audience so that eventually they could begin talking about medical waste. But at that top-of-the-funnel level, they needed first to really open that conversation, and product- and service-related content wasn't going to cut it. Another person who did that really well was Ryan Bonnici, who is now the CMO of G2 Crowd, but at the time was working at HubSpot. HubSpot's a company that has a huge audience. Of course, trying to broaden the top of the funnel at a company like HubSpot is challenging. All the low-hanging fruit is gone, and so you really have to get creative. He was trying to target a small business audience. He really asked himself, "What are the problems that small businesses have?" And, again, doesn't have to have anything to do with HubSpot. He realized when you're starting your business or when you come to work at a small business, one of the first things you have to do is come up with an email signature. You're usually either copying one that somebody else in the company has created or you have to create it from scratch, and it's kind of a pain. He built an email signature generator, an online tool where you could type in some information about yourself and it would spit out a really nice-looking email signature. That tool generated a ton of traffic, leads, and revenues for HubSpot, and it cost them only $6,000 to build it, but the impact was enormous. So, great lesson learned about getting out of the habit of creating only product- and service-related content and thinking bigger. 6. Paid Ads Are An Essential Part Of Any Inbound Marketing Strategy Number six, the old myth that paid ads are not inboundy is dead, or it should be dead. This one was woven throughout almost every interview I did. It's funny because when I first started working with inbound marketing, it was back with my old agency. I had discovered HubSpot. We were following their original methodology of attract, convert, close, delights, for those of you who've been in the HubSpot world for a long time and all. I remember many times going to INBOUND and seeing Brian Halligan stand on stage and talk about how the old way, the old interruptive way of marketing was paid ads, and people didn't like being interrupted. I think we all read that as, well, paid ads are not acceptable if you're an inbound marketer. That myth started dying, I think, several years ago, but it's worth repeating that paid ads are, I would say, not even just inboundy, they're essential to an inbound strategy in this day and age. I'll just list off a bunch of names of my guests who've talked about it. This isn't even a complete list, but Mark Rogers, who at the time was with Carney and grew The Daily Carnage newsletter using Facebook ads; Sterling Snow from Divvy who's used ads to drive leads for their platform; Moby Siddique who has his own inbound agency and does some incredible Facebook ads work with Messenger bots; AJ Wilcox, who is a LinkedIn ads expert; Ali Parmelee, who's one of my coworkers here at IMPACT who does incredible things with Facebook ads; Anthony Sarandrea; Rick Kranz. The list goes on and on. All of them attribute the success that they're getting and the incredible results to some form of paid ads. Let that be the final nail in the coffin of that old myth. Let's really embrace ads, and not just checking the box with ads and promoting our posts, but really taking a full funnel approach to advertising. Because that's the other thing that these folks talked about is it's not about boosting something on Facebook. This is about really digging in and getting good at ads and thinking how ads can be used at every stage of the funnel. 7. Content Distribution Is Critical Number seven, it's not enough to create and publish your content on your website. You've got to promote it and distribute it. This is one that I've heard time and time again. A lot of the best marketers I've spoken to say you should spend twice as much time promoting and distributing your content as you do creating it. I think for a lot of us that equation is backwards. One person who talked about that was Kipp Bodnar who is the CMO of HubSpot, probably one of the companies that is the best at inbound marketing. He talked about what a game changer it was in the last year when HubSpot really threw some muscle behind content distribution and how that impacted their traffic. This is a company that already had amazing traffic, by the way. Then, Phil Singleton. I loved my interview with Phil who is an SEO expert and an author. Phil talked about this great strategy he uses for clients where he's creating e-books, just like lots of inbound marketing agencies do. But then he takes the e-books that he makes for clients, or he takes a collection of blogs, for example, and compiles them into any book, and he publishes them as Kindle e-books on amazon.com, and also in some cases as hard copy books through Amazon direct publishing. It is so simple, and straightforward, and inexpensive. It blows my mind that more marketers are not doing this. It was a cool episode, so definitely check that out. But yeah, the lesson is don't just like write those blogs, create those e-books. Think about what are you going to do with them once they're published. How are you going to get them out in front of the world? 8. Original Research Can Drive Tremendous Results Number eight, original research can have amazing results. I had several interviews where people touched on what has come of original research. One of the people I think that that is most famous in the marketing world for doing this is Andy Crestodina. He has been doing a blogging survey for several years and really credits that with bringing a lot of attention to his agency, Orbit Media, out of Chicago, giving him a ton of backlinks and press. It's a pretty simple survey. He does put quite a bit of effort into promoting the survey itself so he can get a lot of responses, and then once he gets those responses into packaging that content so that he can turn it into things like infographics and articles, et cetera. But, it's not just Andy. Michele Aymold from Parker Dewey uses original research and data to boost her marketing results. Clare Carr from Parse.ly, they actually don't even have to do that much research because simply by the nature of the product that they sell they have access to a lot of proprietary data. She's really productized that and used it to get a tremendous amount of press. In fact, she was able to dramatically cut back the amount of content she was creating while getting better results because the data itself was so attractive to their audience, and it also helped her reduce their PR spend. Then, Rebecca Corliss at Owl Labs. They produced the state of remote work, and that's gotten them quite a bit of traction. 9. Community Is A Powerful Tool To Fuel Growth Number nine, community is such a powerful tool for marketing. This is an interesting one because here at IMPACT we've been working really hard over the course of the last two years to build our own community called IMPACT Elite, which is on Facebook. We've learned a lot about community in the course of doing that. I would say it has been a game changer for our business, certainly. We now have over 5,000 people in that community. It's a delicate balance how you run it. You can't make it all about yourself. It has to truly be about helping the members of the community and getting them to the point where they're almost running it, if you will. I spoke to several other people who have built communities and had similar experiences in terms of the community being a fundamental tool in the growth of their business. One was Bill Faeth who is a marketer who specializes in the limousine and transport business. He has Limo University, and he has a big community around that of limousine companies. Frank Gruber, who started Tech Cocktail in the beginning and turn it into Tech.co, which was then acquired, he now has a company called Established. But, he began this grassroots community all over the country of startups and people interested in the startup ecosystem and wound up building a tremendous media business from that. Nikki Nixon who at the time I interviewed her was running the FlipMyFunnel community for Terminus. Ameer Rosic who has a community focused on blockchain called Blockgeeks. And Mark Graham, who is an old friend of mine doing amazing things, he's up in Canada and has a software platform called Commonsku and has built a great community around that. All of these folks doing incredible things with communities in very different niches, I should say. For Bill, it was limo companies. For Frank, it was startups. For Nikki, it's people who are ABM practitioners. For Ameer, it's folks in the blockchain community. And for Mark Graham, it's people in the promotional products world. All of these different niches need communities and people are hungry to connect with others who have similar interests as they do. 10. The Quality Of Your Content REALLY Matters Content quality. I had a couple of great interviews on this. This is one that I'd love to talk with more people who are focused on this. In this day and age, you can't just be creating content and checking the box. You have to really create great content that is better than anything else out there if you really want to get amazing results. One person who talked a lot about this was Oli Gardner and how he is putting a lot of effort into really making the content that they create be the best that's available on the Internet. Emily Maxie from Very talked about this, too, really digging deep and creating unbelievable resources for your audience. Both of these folks are getting great results in terms of traffic, and that traffic ultimately turning into leads, because they took the time to create in-depth pieces that really added value for their audience. Seems like it should be obvious, it's another one of these, but it's really not too a lot of us. I mean, you might think your content's really good, but is it the best? When you Google that topic that you created content about, is your piece the best thing that you can find in the search results? If not, go back and spend the time and make it better. I think one of the lessons I've learned is it's better to make less content that's better content than it is to create a high volume. 11. Creating A Podcast - Or Being A Guest On One - Is A Good Way To Build Your Brand Another theme that came out was podcasting. It's sort of ironic because we're on a podcast talking about podcasting. But a lot of my interviews, as I went back and reviewed, had to do with podcasting, beginning with George B Thomas, who I've had the privilege to work with over the years here at IMPACT. He's now at Impulse Creative. George is a prolific podcaster, and he's ... It might seem easy when you listen to him. It just seems like, "Oh, there's a guy that just has a great rapport with his audience," but he puts a ton of thought into how he does these podcasts, how he structured them so that they not only deliver value for the audience, but that they have naturally built-in incentives for people to share them and to grow his audience. That's really worth listening to if you're somebody who wants to start a podcast. Andrew Dymski is another person who's been podcasting for a long time and who I've been a guest on his podcast. He's been a guest on mine. He's got some great insights. Ryan Hawke, who has The Learning Leader podcast, Ryan blew my mind just with how prepared he comes to everything. He talked about this, too, how before he does an interview the amount of preparation he does, the amount of preparation he does when he even just invites somebody to come on his podcast. This guy is serious business, and that's why he's so successful. He really has put the thought into it and turned his podcast into a business. Dan Moyle came on the show and talked about podcast guest interviews. So not necessarily starting a podcast, but if you want to get the word out, going on other podcasts as a guest. At the time, he was with a company called Interview Valet. What's been really cool for me is seeing the other side of that. I get pitched a lot by companies like Interview Valet, and there are certainly other ones as well. They'll send me an email and say, "Listened to your show. Thought it was great. Here's a guest that I think would be really good for you." That's how I've gotten a lot of my more interesting guests. There's something to that podcast guesting strategy that really I think can help you get traction and raise your profile if you're trying to build a personal brand or trying to get the word out about a product or a service. There are plenty of companies like Interview Valet that, for a fee, will take care of that for you. It's kind of like having a talent agent. I also talked to Jay Acunzo about podcasting. He is actually a consultant to other companies and helps them create, produce, and get the best results out of their podcasts. One of his clients is Drift, which comes up a lot on my show. People love Drift, always cited as one of the best examples of a company doing inbound marketing really well, and they have a couple of podcasts. Then, Jeff Large of Come Alive Creative. Lots of folks talking about podcasting. It really stuck out to me that it's not just about, hey, everybody should have a podcast, and I don't think everyone should. It's not right for everybody. But, podcasting can play a role in almost everybody's marketing strategy for sure. 12. Video, Video, Video Number 12, video. Can't have a list of trends and things that are important in marketing without talking about video these days. Some of the guests that I've had that have spoken about this are some of the more impressive people that have been on this podcast. In 2019, I opted to kick the year off with an interview with Marcus Sheridan, who is an amazing man that is a big role model for me. I currently get to work with him at IMPACT. But, he's somebody that I followed for years and I have so much respect for because he sees things about marketing and about customer behavior that a lot of other people don't, even though they're staring us in the face. One of the things that he has really seen and committed to is that when it comes to marketing and selling, we can't just tell people something. We have to show it to them, too, and we show it to them using video. He talked about how important video was going to be in 2019. I know that he's out speaking at conferences and talking about video all over the world. Also, Eric Siu. I kicked off 2018 with Eric Siu doing predictions for last year. He talked about video as well and was like, "Video's going to be huge in 2018." So in both of my kind of yearly prediction episodes, the guests that I've had have cited video as one of the biggest things we should be paying attention to. And then, of course, I already mentioned her, but Goldie Chan, who is a LinkedIn influencer and creates a new LinkedIn video every single day, has made a career around those videos. She's amazing. She travels all over the world and is sought after as a speaker because of the LinkedIn video she creates. And Dennis Yu who has turned video into a formula for building people's personal brands. It's really impressive what he does. They're these short little videos that he films. Using that medium has helped countless people create brands for themselves. 13. Lead With Brand Which brings me to my 13th and last lesson learned from 99 interviews with incredible marketers, and that is that all of these strategies, and tactics, and approaches are powerful. But at the end of the day, the most important thing in marketing is brand. Brand is paramount. Without it, you can have some quick wins but you'll never have a true success that will last over the long term. I'm only going to cite one example here because it's the one that comes up the most. And if you listen to this podcast with any degree of regularity, you know that at the end I always, always ask my guests, "Company or individual, who do you think is doing inbound marketing really well right now?" There is one company/individual, the company and the marketer who's spearheading it for them, that by far comes up more than anybody else, and that is Drift and Dave Gerhardt, who I was very fortunate to have as a guest early on. I can't tell you the number of times people have mentioned Drift, and it's not just people from the marketing world. It's folks that have come onto this podcast from all different industries, and they all cite Dave Gerhart and his work building a brand at Drift as the one succeeding the most with inbound marketing. It's not for me to say what that brand is or to really try to encapsulate what Dave has done, but I think it's fair to say that they've built a brand that's incredibly authentic. There's no artifice. There's no fancy tricks about it. They, of everybody, really reflect everything I've said about the past, you know, this list of 12 to 13 trends I just spoke about today. When I look back through this list, they are doing a few things and doing them really well. They really listen to their customers. It's not about fancy tools or a big budget. The things that make them successful don't have anything to do with that. It's about connecting on emotional level. It's about creating content that sometimes doesn't have anything to do with your products or services. They do paid ads. And it's not enough to create and publish your content, you've got to promote it. They are so good at that. They've got a tremendous community, really high-quality content, a bunch of podcasts. They use video better than almost anybody else, especially on LinkedIn. Checkout Dave Gerhart's LinkedIn presence. And they just have a really strong brand. So my hat is off to Dave Gerhart and the team at Drift for ... If I had to give out an award for top inbound marketers, I think it would go to them. Thank YOU For Listening But really, everybody that I've interviewed over the course of the last two years has been so impressive. It is just my absolute privilege to get to do this every single week. I also wanted to say thank you to you for listening. Podcasting is a funny exercise. As I record this, it's Sunday morning, and I'm sitting in my home office, which is a tiny little room that actually had to be permitted as a closet because it's so small. There's chaos happening around me in my house. I'm by myself talking into a microphone. I'll go away, and I'll turn this into an episode. It'll go live tomorrow. You'll be hearing this Monday, if you get the episode right when it comes out or sometime after, and you're out there listening. But when I create these things, it's just me in a room. To know that there are people who choose to listen to this every week is just an unbelievable honor and a privilege to me. So, thank you from the bottom of my heart for listening to this content. I hope so much that you've learned something from it and that, even if it's in a small way, it's helped you get better results from your marketing and feel like a smarter marketer. If that has happened, then I feel like I've succeeded. With that, I will say I would love to hear from you. It's been a hundred episodes. If you are a regular listener, please take a moment and contact me. I always say at the end you can tweet me @workmommywork, which is my Twitter handle, but you can also message me on LinkedIn. You can email me at kbooth@impactbnd.com. You can send a carrier pigeon. However you want to do it, I would love it if you would get in touch and let me know what you like about the podcast and what's something that I can improve because I'd love to make the next hundred episodes even better. With that, I won't belabor it. Thank you again for listening, and I'll see you next week. Or not see you, I'll be talking to you next week for episode 101.
Ameer Rosic is a serial entrepreneur, marketing expert, investor and co-founder of Blockgeeks. An online Blockchain innovation hub. And steward of bountyone.io. Blockgeeks mission is to share and grow the knowledge around Blockchain technology. SUBSCRIBE TO CANINNOVATE iTunes| iHeart | Stitcher | Google | Spotify | SoundCloud Episode Overview: We even go down a philosophical discussion about society and humans. You never know where the conversation will take you and we definitely went down into the rabbit hole. Blockchain training for everyone and anyone.. From newbies to engineers He didn’t intend to build Blockgeeks, he solved his own problem and just grew from there A platform that allows & encourages people to explore their Blockchain curiosity Pandora’s Box is completely opened around Blockchain The growth of digital Gold We talk about how to trade in Cryptocurrencies Tips for newbies to play into Cryptocurrency Most precious commodity is time Recommended Resources: Books: Seeking Wisdom by Peter Bevelin The Power of Myth by Joseph Campbell Movie Mentioned: In Time - Justin Timberlake About Blockgeeks: BlockGeeks is an online hub where talented, inspiring, hard-working entrepreneurs, investors, and leaders can learn about the rapidly evolving world of blockchain technologies. BlockGeeks mission is to share and grow the knowledge around Blockchain technology. A vast amount of the knowledge that would be valuable to many people is currently only available to a few — either locked in people’s heads, or only accessible to select groups. Connect with Ameer: Website: AmeerRosic.com and Blockgeeks.com LinkedIn: Ameer Rosic and Blockgeeks Twitter: @AmeerRosic and @Blockgks Instagram: @ameerrosic Youtube: Ameer Rosic
The Blockchain and Us: Conversations about the brave new world of blockchains, cryptoassets, and the
Niloo Ravaei speaks about learning and teaching skills of developing blockchain applications, stories that draw people into the blockchain space, why blockchain technology empowers people, examples where token economics creates incentives, combating technostrategic discourse, who should take blockchain programming classes, living in a blockchain bubble, how to advocate and think critically at the same time, parallels between the Internet age and the blockchain age, skills for the future, having a growth mindset, and much more. Niloo is the Head of Education at Blockgeeks with the mission to share and grow the knowledge around blockchain technology. She is a filmmaker turned coder who screened her short film at the Cannes Film Festival and has helped FinTech startups in Toronto and San Francisco scale into some of the biggest players in the space. Niloo is heavily involved in the global blockchain community, working with emerging platforms and enterprises that want to leverage blockchain technology, and she also works with various causes to design and implement socially impactful blockchain solutions. Niloo Ravaei: https://ca.linkedin.com/in/niloo-ravaei-3b888723, https://twitter.com/nravaei, https://medium.com/@nilooravaei Blockgeeks: https://www.blockgeeks.com, https://twitter.com/Blockgks Also mentioned in the episode: Andreas Antonopoulos' book "Mastering Bitcoin": https://www.goodreads.com/book/show/21820378-mastering-bitcoin Andreas Antonopoulos' and Gavin Wood's book "Mastering Ethereum": https://www.goodreads.com/book/show/33584554-mastering-ethereum Edmond Lau's book "The Effective Engineer": https://www.goodreads.com/book/show/25238425-the-effective-engineer Many thanks to our advertisers who support this podcast! This episode has support from 8GR8 story-driven media. 8GR8 is a media production company with a focus on telling engaging stories about new technologies and the future with films, interviews, podcasts, and other media that make an impact. To contact 8GR8 and learn more about using story-driven media for your project, visit https://www.8gr8.com. The Blockchain and Us newsletter To stay up to date about what blockchain pioneers, innovators and entrepreneurs from all around the world think about the future of this space, sign up for the newsletter at http://www.theblockchainandus.com.
Hey everyone! In today’s episode I share the mic with Ameer Rosic, co-founder of Blockgeeks, an online learning platform that helps you learn blockchain. Tune in to hear Ameer discuss how he got the idea to create Blockgeeks in order to fill a need for a blockchain resource that didn't exist, what the differences between cryptocurrency and ICOs are, how he went from not understanding bitcoin to building Blockgeeks, and where to go for educational guides and tips on learning more. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu
In this interview I speak with blockchain developer Benji Richards about how he became a blockchain developer and why he decided to work at Blockgeeks. Benji mentions that he started off working wanting to become a software developer and quickly realized that he wanted to learn how to create blockchain apps. Benji started learning the Solidity, the main language developers use to build applications on the Ethereum blockchain. Benji mentions that this language is easy to learn once a developer has mastered Javascript. Once Benji mastered both of these technologies he began to learn about securing data that is being transferred over a blockchain. Benji's interest in security led him to his current role developing a technology product that helps developers find security issues in their newly developed applications. In this interview Benji discusses some of the potential roles for Blockchain developers as well as some of the potential salaries you can expect (AUG2018). If you
In this podcast session, I sat down with friend and serial tech entrepreneur Dmitry Buterin. Dmitry is the founder of three multi-million dollar businesses, including Wild Apricot — a leading membership management software company that he grew from 0 to $10M before it was acquired in late 2017 by Personify. He’s also an angel investor and advisor to several tech and blockchain businesses one being BlockGeeks - a top online resource for anyone who’s interested in learning how to become a world-class Blockchain developer. Dmitry also happens to be the proud father of Vitalik Buterin who is the creator of Ethereum, which - as of this writing - had a market cap of $46 billion, making it the second most valuable crypto network next to Bitcoin. Whenever we meet our conversations tend to cover “a lot of ground” and this one was no exception. During the session, we covered a variety of topics including sabbaticals, personal growth, parenting, entrepreneurship, business culture and leadership, and even blockchain. Enjoy! Show Links Dmitry’s Personal Website Connect with Dmitry on Twitter | LinkedIn Wild Apricot [ARTICLE] From the Chief Apricot: I Am Moving on from Wild Apricot [OFFICIAL ANNOUNCEMENT] Personify Acquires Wild Apricot Brave Mind Noting Meditation Entrepreneurs’ Organization (EO) Toastmasters Ethereum Thiel Fellowship [VIDEO] Reinventing Organizations — Frederic Laloux Teal Organizations Holacracy [VIDEO] The First Principles Method Explained by Elon Musk Netflix’s Culture Deck Blockchain Bitcoin Books Mentioned Awaken the Giant Within by Tony Robbins Power of Now by Eckhart Tolle Waking Up: A Guide to Spirituality Without Religion by Sam Harris Buddhism Plain and Simple by Sam Hagan Reinventing Organizations by Frederic Laloux People Mentioned Philip McKernan Tony Robbins Colin Collard Vitalik Buterin Elon Musk Peter Thiel Frederic Laloux Shiv Narayanan Patrick Lencioni Ameer Rosic Jason Fried David Heinemeier Hansson (DHH)
Got a laundry list of questions that have gone unanswered when it comes to blockchain, bitcoin, and the myriad of cryptocurrencies out there? Questions like the following: What’s going on with the boom and bust cycles? Are cryptocurrencies really here to stay? Are there really a myriad of applications for blockchain? And how can one get started playing around with the technology when bitcoin has such an expensive price tag, and blockchain is so challenging to develop on? Well, we’re going to answer all these questions for you and more by kicking off this month with today’s Build episode that debunks a number of myths related to blockchain, bitcoin, and cryptocurrencies. In next week’s episode, we’ll share some of the cool applications that are making an impact in the market and prove the staying power of these technologies. To help us out I’ve invited Audrey Chaing who is a crypto trader as well as a Blockchain analyst and consultant, and blogs on Blockchaing. Here’s what you’ll learn from today’s episode: How to go about explaining the differences between Bitcoin, Blockchain, and Cryptocurrency in simple terms to friends and family How bitcoin works with public key and private key encryption — and what is public key and private key encryption Why People Think Bitcoin Transactions Are Anonymous Or For Criminals What The Real Value Is Behind Bitcoin Whether Bitcoin Will Replace Credit Cards And Cash Other Cryptocurrencies Besides Bitcoin How To Get Started Playing With Cryptocurrencies And The Blockchain -- Build is produced as a partnership between Femgineer and Pivotal Tracker. San Francisco video production by StartMotionMEDIA. -- The Real Deal Behind Blockchain, Bitcoin, and Cryptocurrencies Transcript Audrey Chaing: So congrats. How far along are you? Poornima Vijayashanker.: Thank you. Yeah, seven and a half months. Audrey Chaing: Great. Poornima Vijayashanker.: So just 10 more weeks to go. Audrey Chaing: Awesome, awesome. Are you ready? Poornima Vijayashanker.: To be honest, no. Kinda spent junior's college savings on Bitcoin. Audrey Chaing: Well, you never know. By the end of this interview, it might be totally back up. Poornima Vijayashanker.: That is true. Welcome to *Build*, brought to you by Pivotal Tracker. I'm your host, Poornima Vijayashanker. In each episode, innovators and I debunk a number of myths and misconceptions related to building products, companies, and your career in tech. You're probably wondering what's going on with Bitcoin and Blockchain, the boom and bust cycles, and whether cryptocurrencies are here to stay. Well, in today's episode we're going to unearth some of the common myths, and in a future episode we'll dive into some of the applications to let you know what's really here to stay. And to help us out, I have invited Audrey Chaing, who is a crypto trader as well as a Blockchain analyst and consultant. Thanks for joining us today, Audrey. Audrey Chaing: Thank you for having me. Difference Between Bitcoin, Blockchain, and Cryptocurrency Poornima Vijayashanker.: Yeah. So, let's first talk about what's the major differences between these three: Bitcoin, Blockchain, and cryptocurrencies? Audrey Chaing: Sure. So there is a common misconception that Blockchain is the same thing as Bitcoin, and that's actually not true. The reason why people get confused is because they were kind of invented at the same time. So in 2009, someone named Satoshi Nakamoto...now, this is a person or a group. We don't know. They're kind of anonymous. They came out with a white paper that describe the Bitcoin protocol. And so that was how Blockchain technology was born. But Blockchain is much bigger than just Bitcoin. So Bitcoin is a cryptocurrency but Blockchain refers to this technology. Poornima Vijayashanker.: Got it. And what got you interested in this? Audrey Chaing: So basically, it has everything to do with everything I've done in my career. I studied computer science at MIT but graduated in the dotcom bust, so I ended up on Wall Street for about a decade. And then after that I founded two startups. So the technology, the finance, the startup entrepreneurial part, Blockchain kind of encompasses all those things. But specifically how I got started was back in 2013, I decided, "Hey, I might want to start my own companies." In order to do that, it would be good to refresh my programming skills because it had been a little while. So I took a Stanford online [MOOC 00:02:44] startup engineering, taught by [Balaji Srinivasan 00:02:47], who's pretty well known in the Blockchain space. And so our final project was to build a Kickstarter clone. And there was a leaderboard and you moved up on that by tweets and Bitcoin funding. And so friends and family, they're like, "Great. We want to support you. What the heck is Bitcoin?" And I'm like, "Don't worry. Just tell me in dollars and I'll trade it for you." And so that's how I got into doing that. And then I realized, "Hey, it's really volatile. I can trade this like anything else and try to make some money off of it." Poornima Vijayashanker.: Yeah. Awesome. And so now, you are independent and you blog on Blockchaing. Audrey Chaing: Mm-hmm. Yeah. So it's Blockchaing, and it's basically Blockchain and add a G, dot org. I just...my name actually is perfect for this. Myth #1: Bitcoin Users Are Anonymous Poornima Vijayashanker.: Yeah. Wonderful. So, on this show we love to debunk a number of myths and misconceptions. I am sure Bitcoin and Bitcoin and cryptocurrencies are just ripe for this. So, let's start with the first myth, which is Bitcoin users are anonymous. Audrey Chaing: Yeah, it's actually pseudonymous. People have that idea because there are these wallets that are this big string of numbers and letters, but since everything is on the Blockchain you can trace at any point. You know X wallet paid Y wallet at this time, this and that. So even though you don't know who necessarily who owns X wallet or Y wallet, you know that that happened and you can trace that. And actually, law enforcement has already started doing that. How Bitcoin Works With Public Key and Private Key Encryption Sometimes it's really easy to out yourself as well, so there's public keys and private keys. If you post your public key somewhere, then that now is associated with you. Even if you don't think anyone can track you, then maybe they can actually. But that's why there are now privacy coins where that's much more of an anonymous thing. Poornima Vijayashanker.: Let's backtrack a little bit. What's public key? Audrey Chaing: So, in cryptography there's a private key, public key. They're mathematically related, and they can be used to...For instance, I'm sending you an email and I don't want the whole world to see it in transmission, so what I can do is if you send me your public key and the public key's OK to share, I can take my message, encrypt it with the public key, send it over and it'll just be garbled, and then you can take your private key and decrypt it that way. Poornima Vijayashanker.: Nice. So it's a way to encrypt signals, messages, any sort of data? Audrey Chaing: Mm-hmm. Poornima Vijayashanker.: OK. So let's get back then to talking about some of these myths. Now, what's perpetuated this myth that Bitcoin users are anonymous? Why People Think Bitcoin Transactions Are Anonymous Or For Criminals Audrey Chaing: So, I think people think it's anonymous because there are transactions that are wallets, but there are no names or identities necessarily associated with them. So it's a long string of numbers. However, that's not fully true at least in the case of Bitcoin because, yes, you have these numbers that are not associated with people, but you can trace the movement of funds and kind of what happened with what. So, if wallet X decides to send 5 Bitcoin to wallet Y, you don't know who owns wallet X, you don't know who owns wallet Y, but you do see that it was sent. And there are many ways that you can kind of out yourself by accident, therefore someone knows that I own wallet Y for instance. Poornima Vijayashanker.: Yeah. So, another myth: Bitcoin is beyond the law and it's for criminals. Audrey Chaing: Yeah. So there's a lot of people that talk about Bitcoin along with drug deals and things like that. There's good reason for this because there are things like Silk Road, which was a black marketplace that got shut down. But you know, having said that, the black market will always...it's been around a long time, will persist, and no matter what sort of medium you use, it'll still be there. I don't think that the levels have increased due specifically to cryptocurrency. And actually, the largest source of money laundering is the U.S. dollar. So there's that, but also on top of that there are a lot of legitimate companies getting very interested in Blockchain technology, not just Bitcoin, that's one thing which a lot of companies are actually invested in, but Blockchain technology as a whole, a lot of Fortune 500s, names that you would hear are investigating into Blockchain. Myth #2: Bitcoin Has No Market Value Poornima Vijayashanker.: Yeah. And we'll get into that in the next episode for sure. So, let's talk about another: Bitcoin has no value. It's not backed by anything. Audrey Chaing: This is true. It is not backed by anything. Some people like to point to, "Well, you know, there was electricity put in, and that's proof of work, calculations." But you know what? A lot of things don't have intrinsic value like the U.S. dollar. It's just that the government says it's worth something, and we have all collectively agreed it's worth something. Poornima Vijayashanker.: OK. So that's actually not a myth. That is true. It is- Audrey Chaing: It is not backed by gold or anything like that, yeah. Poornima Vijayashanker.: Got it. All right. The next one: Bitcoin is not secure. Audrey Chaing: So, secure could mean a lot of different things. In one sense, Bitcoin is more secure because the whole...it's a distributed database, so a lot of people have copies, therefore you have no one point of attack. So in the Equifax half for instance, they were holding a lot of people's data. I know I was definitely affected. You were probably affected. But there's [nodes 00:08:15] everywhere. You can't just take down one and get everybody. You actually have to get over 51% to trick the system. In one case it's kind of more secure, but one thing that I do want people to understand is that we've become used to things being reversible, so if someone got your credit card number, they made a bunch of transactions, you can call your company and say, "You know what? That was not me. Can you reverse it? Can you credit me," right? Poornima Vijayashanker.: Right. Cryptocurrency Works Like Cash Audrey Chaing: And we're all very used to that. That's not how it works in cryptocurrency. It's like cash. If someone steals it from you, it's gone. You can't be like, "Oh, can you just reverse that back." Poornima Vijayashanker.: Right. OK. So it's basically...it's sunk cost. You're not gonna ever get it back. Audrey Chaing: Basically, yeah, like cash. Myth #3: Bitcoin Will Replace Credit Cards And Cash Poornima Vijayashanker.: OK. Next myth: Bitcoin will replace credit cards and cash. Audrey Chaing: So, I don't think most people think that is the point of Bitcoin. So, the point of Bitcoin is that it's a store of value, and it's done a good job doing that. Having said that, there is potential for other cryptocurrencies to potentially be more of an everyday transactional...you go buy your coffee with it. Some include maybe Bitcoin cash or Litecoin. They're a little faster, a little cheaper. But one thing to keep in mind right now is that scalability is a huge problem. So if you're talking about these Blockchain systems, right? We're doing eight to 30 transactions per second, credit cards handle about 5,000 transactions per second, so it's like a really big difference. Bitcoin Energy Consumption Explained Poornima Vijayashanker.: Yeah. So actually, that brings up a good point. A lot of people have said that given how intensive each transaction is, Bitcoin can be a huge energy consumer. Is that true? Audrey Chaing: Yeah, I think that's...there's people that have been running mining rigs in really cold places and it heats their home. Poornima Vijayashanker.: Oh, OK. Audrey Chaing: Yeah, which is kind of clever. So yes, there is an energy cost. People are aware of it. There are a lot of other consensus mechanisms. So proof of work is just the first one, right? If we think about email when it first came out. You can complain, "Oh, this is not efficient," or whatever, but it was the very Version 1, so that's Bitcoin and proof of work and these whole calculation things and using up electricity. But there are a lot of other ways to reach consensus. Examples include proof of stake, and there's a lot of other ones in the works now where you're not actually calculating. And there's actually an interesting idea of what if you did proof of work but it actually did something? Because right now you're doing calculations but it's not really adding to anybody. If you did almost like a Mechanical Turk in that we're doing calculations but it's actually helping us solve something, then you could be doing two things at the same time. Myth #4 Bitcoin And Blockchain Are The Same Poornima Vijayashanker.: Got it. All right. And last one, which we talked about in the beginning: people think Bitcoin is the same as Blockchain. Audrey Chaing: Mm-hmm. Yeah, and I understand why because in the media people usually talk about Bitcoin because of the price moves. People are interested in that, right? A lot of people haven't even heard of the term Blockchain, and when they do they think it's the same thing. But yeah, Bitcoin is one cryptocurrency. There are now over 1,500 cryptocurrencies. They are all using the Blockchain technology, but it's very possible to work with Blockchain and not even have a currency. Poornima Vijayashanker.: OK. So what is the Blockchain technology, then? Audrey Chaing: So that's basically...if you've heard of distributed ledger— Poornima Vijayashanker.: Mm-hmm. Audrey Chaing: That might be driving you. But at the very very base, it is a large database that everyone has a copy of. Other Cryptocurrencies Besides Bitcoin Poornima Vijayashanker.: Got it. All right. So, what other cryptocurrencies are out there? Audrey Chaing: There are a lot, and I would recommend if you wanted to look into them, CoinMarketCap has a list of all of them basically. But some of the ones you may have heard of, like Ethereum is a really big one. Some quarked off of Bitcoin so there's Bitcoin cash, Bitcoin gold. There's any number of coins that exist and sell through ICOs, which I think we'll talk about later. Poornima Vijayashanker.: Yeah, great, thank you. So, for our audience out there who...they're gonna want to arm themselves and be able to tell fact from fiction, how can they explore Bitcoin, Blockchain and cryptocurrencies and know that they're getting the right information? Audrey Chaing: Yeah, it's really hard because there is information out there but it is hard to say what's real and what's not, and the people really deep in the community, you look at things like Reddit and Twitter, but if you're just starting out...This is actually why I started writing because I didn't think there were very many good resources out there. But one that's quite good is Blockgeeks.com. They do introductory stuff all the way down to explaining zk-SNARKs. How To Get Started With Cryptocurrencies So there's stuff out there. I think the best way to get learning is actually to just go buy some cryptocurrency, because once you have something on a line, you'll want to learn how it works. Poornima Vijayashanker.: Nice. And hopefully there's something that's cheaper than Bitcoin that we can all purchase. Audrey Chaing: So here's another thing...another common misconception is that you need to buy one coin at a time. You really don't. You could do like .001 on any of these things. Poornima Vijayashanker.: Oh. Very cool. Well thank you so much, Audrey, for helping us bust all of these myths and sharing your expertise on Bitcoin, Blockchain and cryptocurrencies. I know our audience out there is gonna get a lot of value out of this. If there's a question or a myth that we didn't answer today, be sure to let us know what it is in the comments below this video. We'll be sure to answer it. And subscribe to our YouTube channel to receive the next episode, where Audrey and I will talk about a number of applications that are hopefully going to stick around that you can get involved in when it comes to Blockchain and cryptocurrencies. Ciao for now. This episode of *Build* is brought to you our main sponsor, Pivotal Tracker. We'd also like to thank our Platinum Patreon Patrons: Corgibytes, the Develop[Her] Show, Dee Gill, and Jamie Hand.
Tomer Sofinzon offers a glimpse into the future with an open-source personal data locker and digital assistant, and promises me the Pillar Project unconference [Vilnius 15-21st July] is not only for geeks! Blockchain + Bitcoin + Pillar + ICO + Cryptocurrency + Data + Finance + Society + Technology ----more----Pillar Project: Your data, your lifeThe goal of the Pillar Project is to return control over personal data back to its rightful owner - you.Starting with an open-source wallet to store, transact, and track cryptocurrencies and tokens, the Pillar Wallet will evolve into a decentralised, personal data-management platform. Tomer SofinzonCo-founder/CRO at Pillar Project Tomer Sofinzon has spent over 15 years between the US, Europe, and Israel, concentrating on technology entrepreneurship and investments. Tomer founded eight companies, among which is the Pillar Project, where he’s the founder & Chief Business Development Officer. The Pillar Project is an open-source, blockchain-based wallet that will evolve to become your personal digital assistant and the dashboard for your digital life; it promises to bring data sovereignty, financial inclusion, and the power of a “pull” economy to people around the globe. Tomer has made multiple angel investments and has worked extensively in venture capital, focusing on strategic partnerships. [Edited transcript to follow] TRANSIT LOUNGE RADIO @ LOGIN 2018 LOGIN 2018 – the first, largest, most uncompromising innovation bash in the Baltics. At LOGIN, the roadmap for INNOVATION is TECHNOLOGY x CREATIVITY x BUSINESS. Whether you’re a blockchain geek, a currencies philosopher or a sophisticated designer, if you believe your desk isn’t the only place where innovation happens – you must LOGIN!Content isn’t everything. Context is everything.Transit Lounge Radio brings you conversations from LOGIN 2018!Hang out in the Transit Lounge on facebookReviews and stars on iTunes Apple Podcasts make us happyListen on the TLR YouTube ChannelConversation, Nomadic, Future, Design, Society, Technology, Innovation, Entrepreneur, Data, Money, Cryptocurrency, Login, Storytelling, Creativity, Geeks, Blockchain, Blockgeeks, FinTech, loginreality, Pillar Project, Podcast, Transit Lounge
Everyone's talking about it, right? So we decided to jump on the Bitcoin train and talk Blockchains and Cryptocurrencies. We do out best to stay focussed while our brains were exploding but we do jump around all over the place to try and help you understand what we're dealing with here. We'll do a follow-up to this once we understand Blockchain better and in the mean time you can visit Ameer's site: Blockgeeks.com to do all your own research! Ameer is a serial entrepreneur, marketing expert, SEO pro, youtube master but most importantly, he’s the founder and CEO of Blockgeeks.com! A Blockchain education and technology platform used by millions of people each year. Whether he knows it or not, Ameer has taught me everything I know about Blockchain and Cryptocurrencies.
Time stamped show notes: [2:24] Blockchain is… [3:04] Alan Turning was the first one to do BlockChain. [4:14] Safety of BlockChain [5:00] Future of BlockChain [5:50] Scaling of BlockChain [8:00] Mining BitCoin [9:23] Holding the future of BlockChain [10:36] Bitcoin: Currency or Investment? [12:06] Use of token [13:36] Bitcoin can potentially save the economy from future economy crashes. [16:35] Bitcoin has a better investment portfolio than Apple. [17:12] Brad has a Bitcoin course. [18:10] Bitcoin can change and possibly fix our economy. [18:40] Bitcoin is the Wild Wild West for investing. [19:43] How can Bitcoin bring power back to the people? [20:34] Improvement of society through AI and Bitcoin [21:40] Scarcity [23:00] Technology never solves anything [24:20] Scarcity helped tribes survive. We are globally connected and dependent now. [26:06] Ability Issues vs. Belief Issues [27:03] Spending more time in creation mode [28:40] Social Media's eradication of isolation [29:36] Private companies are not communist. [30:50] Taking ownership of your data [32:26] Free Speech Communication [33:30] Bitcoin can be used to survive, Venezuelans [35:26] Preventing Bitcoin from being used for evil [36:22] People will find a way to meet their need, for good or for bad. [39:40] Making legal or illegal [41:30] Governments will adopt cryptocurrency as a currency. [42:28] Reading the crypto market [44:01] Speculating on demand and supply [45:00] Compromisation of Bitcoin [48:00] Bitcoin is all different and unique. [49:14] Regulatory Risk [51:20] Fallacies of Bitcoin [52:20] Too good to be true [53:40] Rule of Start-ups Three key points: Block Chain and Bitcoin's effect on the economy and society Isolation and Scarcity The potential downsides of Bitcoin Resources mentioned: Brad's Crypto Course Http://BlockGeeks.com
Artem Crezee: The Future of Initial Coin Offerings Bitcoin/Blockchain Enthusiast since 2013. 2014 has become the year of changes when I entered the doors of CoinTelegraph. I was working as the CMO and tried to show my best in developing growth, sales and marketing. In August 2015 I founded my own project Investors' Angel - Blockchain Investments Consultancy agency. Investors' Angel has helped to raise $800k for Blockchain-oriented startups up to this moment. Since the beginning of July 2016 I am also working on the decentralized collaboration platform for experts called Decopla. Since August 2016 I have become the Director at CoinTelegraph Events focused on holding Blockchain conferences all over the world.
Ameer Rosic is an entrepreneur through and through. He's created and sold businesses. He's a connector, a practical systems guy and he calls himself a 'wild dog'. He's intense, determined and focused on what matters in his world. Part of what matters is being fully in the game which he achieves in part with his own brand of mindfulness. Contact Info Company: www.blockgeeks.com Website: www.AmeerRosic.com Most Influential Person Joseph Campbell (Author) Effect on Emotions It made me more aware and conscious of what emotions I have. Thoughts on Breathing I would say this is the best thing I've added in my life in the last six months. It gives you clarity. It's not like, this is going to happen next week. It's like after ten minutes, I'm humming. It gives you clarity of mind. It gives you this energetic hum on your body. You feel euphoric. You literally feel like a million bucks. The great thing about this breathing is that you can't concentrate on anything else. It's so heavy, you have to be concentrating on the breathing because it's hyper ventilation. Hand's down I would call breathing a technology like meditation is. Breathing is a technology. In a nutshell, it's like this: you have thirty rounds of this. You would inhale as much as you can. Then exhale fast. Do that thirty times and on the thirtieth round, the last inhale you have, you exhale and you hold as long as you can. You have a stop watch. So you have no oxygen, you have no breath in you. If you can't hold it any longer, you time that and take one big breath and then you hold that too. There are two holds back to back. Then you let go. Then do the whole process again. Do the whole process between three to five rounds. That takes about ten minutes. I learned this from Wim Hoff, it's the Wim Hoff Breathing Method. Suggested Resources Book: The Wisdom of Joseph Campbell (Audio Book) Book: The Hero With A Thousand Faces - The Collected Works of Joseph Campbell App: Usually none. But on occasion Headspace or Heart Rate Monitoring Apps Bullying Story I was bullied as a child. My parents were imigrants. Culturally we're different. I grew up in Toronto, but my parents were from Yuguslavia. Back then it was communist Yuguslavia; very different then. I was bullied, not too much in elementary school, but I was more bullied at the end of grade 8; the last year of elementary school. Then in grade 9, I was bullied at the beginning and something switched in me and I snapped one day and I beat up my bully. Then I realized that's power. That was kind of like the stepping stone for me.