Podcasts about circle270media

For five years, I have been hosting the podcast Inspiring Women with Betty Collins. In this episode, I sit down with my podcast team, Betty Clark of CPMedia and Brett Johnson of Circle270Media, to discuss the importance of having a purpose and meaningful topics for a successful podcast. Planning out each year's podcast schedule is crucial for success, including choosing topics and themes, batch recording, and making it fun for both the host and listener. Interviewing guests can also be a valuable way to provide different perspectives and keep the content fresh. Through our discussion, we provide valuable insights into the world of podcasting and what it takes to create a successful show. From having a purpose and meaningful topics to promoting the podcast through social media and having a team around you, these tips can help any aspiring podcaster achieve success. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home. For more information, go to the Insights page at Brady Ware and Company. Remember to follow this podcast on Apple Podcasts and Google Podcasts.  And forward our podcast along to other Inspiring Women in your life.

Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor.Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners2) Convert Subscribers to Listeners3) Share Additional Content with Your SubscribersPodcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free Open The Mic and Speak Newsletter. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2023 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

The best time to send your emails in 2023? It's an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they're preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here's what we found: Which day of the week is everyone sending their campaigns? Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaignsWhich day of the week generates the most opens?Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by MondayWhat time of the day generates the most opens?Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender's time zone).And more takeaways in this episode.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free Open The Mic and Speak Newsletter. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2023 Circle270Media Podcast Consultants

Has your business considered podcasting? Or is your current business podcast not growing your brand? https://www.seetickets.us/event/Grow-Your-Business-Podcast/505182 (Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!) You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters. + Why are podcast websites so important? + What makes your podcast unique on social media? + What does monetizing your podcast really mean? + Why should your choice of podcast equipment be the LAST thing you need to consider? + What do experienced podcasters wish they would have known earlier? https://www.seetickets.us/event/Grow-Your-Business-Podcast/505182 (Learn how to focus on the WHY you're podcasting, not on the HOW to podcast.) The session is Wednesday, September 28th from 4pm-6pm in The Big Room at CD 92.9 FM in The Brewery District. Following the session, The Big Room will be the place to network and ask more questions during our infamous Beerstorming Session. Thanks to MyPodcastGuy.com, Robles Designs, TJE Communications, Don The Idea Guy, and CD92.9 FM. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement. Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by other podcasters in podcast groups. In the end, we all learn from the successes and the misses. Since the beginning of the year, I have been making quick notes to myself, observations as they are, about the successes and the misses I have experienced with my clients, as well as what I see commented on by other podcasters. And I now have enough to where I think they should be placed on a Note To Future Me episode - for you and for me. Here we go… My favorites? If I HAD to choose, I would say #20, #30 and #33. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2022 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

Google is finally cleaning up its product portfolio and merging services that just make sense to merge. YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page. The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand. As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. But an opportunity for podcasters. So what does this mean for podcasters today? We think it means podcasters need to be ready to know how YouTube works for search, and be prepared for this platform to be a great tool to brand and market your business podcasts. YouTube is the largest search engine out there, so we might as well make it work in our favor! We have done some research for you and our clients, and we are breaking it down into 8 tips for YouTube SEO. 1. Keyword research 2. Optimize your podcast episode titles for discoverability 3. Use common search phrases for discovery and naming 4. Write smart video descriptions 5. Use both tags and hashtags 6. Use SRT files or closed captioning for YouTube SEO 7. Strong content is key to YouTube SEO for podcasts 8. Engage and encourage Interaction with your YouTube audience Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2022 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

Podcasting Is The Future For Your Business Podcasts can be used for many different areas of business. In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business. Traffic Generation Not only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It's as if you're talking to them one-to-one and they're absorbing all you have to say. That is an incredibly powerful tool to have in your arsenal. The added bonus is that, if they like your content, they'll talk about you, your brand, and your business to others, increasing your traffic. Convenience Once your listener subscribes to your podcast, your episodes will automatically be added to their library, meaning they don't have to search for each new episode using keywords. Your brand and your words will already be waiting for them. Brand Building Giving your market and audience different ways to consume your content and showing that you are an expert in your field gives your brand power. Additional Revenue Streams If you become successful in publishing and engaging different audience types, the industry can be quite lucrative. In the U.S. alone, podcast ad revenue is expected to reach https://techcrunch.com/2022/05/09/u-s-podcast-ad-revenue-to-reach-2-billion-in-2022-and-top-4-billion-by-2024-study-says/ ($4 billion this year) by 2024. The more consistent you are in your efforts, the more you will grow. Omnipresence and consistency are key. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2022 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. https://www.linkedin.com/posts/activity-6960600997031198720-fcG3 (The disclosures around that exchange aren't always clear or even existent.) The broader podcast industry hasn't discussed standards around disclosures, and some podcasters don't know this is happening. The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space." Or are we now maturing as a medium? Do we now have a better grasp that the content that podcasters create has value? Though it would be argued that it's not the content being sold, the listeners are. But doesn't content and listeners go hand-in-hand? If you don't have great content, you don't have listeners. We need to start giving our listeners and podcasters more credit. Listeners have all the power to make a podcast worth something to the podcaster, whatever that may be. It may be monetizing the content, or just creating and nurturing a community of followers. And give the podcasters credit as well. They know to have a following, they need to deliver content that keeps listeners engaged and respected. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP Copyright 2022 Circle270Media Podcast Consultants

Your podcast has an audience - it's just a matter of finding it. And the easiest way to do so is to promote your podcast. But where do you start? Let's get you started with this episode. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2022 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

Some interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S. Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of light on the current state of podcasting, and points toward new future trends. Here are the TOP 12 Actionable Highlights, Trends, and Podcasting Statistics. https://improvepodcast.com/podcasting-statistics-data/ (Improve Podcasts Study of Podcasters) Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2022 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business? In just 9 minutes you'll find out. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2022 Circle270Media Podcast Consultants

Take a break - it's ok. I talk more about my break, and why you should not feel guilty about your occasional breaks. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2022 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

Brett Johnson is the founder and owner of Circle270Media Podcast Consultants. He consults with businesses on developing, launching, and optimizing podcasts into their marketing strategy. Realizing that radio was on the downturn and that podcasts were always being included in marketing strategy meetings, he pivoted careers. As a 35-year radio veteran, he leverages his years of content creation, marketing skills, and sales to provide customized consulting. As a result, his clients now focus on the 'why' they are podcasting, not on the 'how' to create a podcast. Brett talks about how his career transition happened from radio to podcast consultant... All these advertisers were asking me about podcasting. I started doing homework. I started going to what I called "night school" and just plowing through bunches of podcasts, reading all about this stuff. And became pretty good at understanding what to do with podcasting pretty quickly. Over about six or seven months of every night reading about and listening to podcasts. So I started working with clients doing this on the side outside of the station. And then there came a point, very quickly, where doing this as a side hustle interfered with my regular work.Accountability is scary to a lot of people. Once you speak it, it becomes real. And you have to have action. Who are those centers that are your influencers? Who are those mentors? I try to make it a variety of people. I went to my old sales manager. He was the one that hired me initially at the radio station. I trust his advice and I am very lucky to have him there for me. I also try to make that circle of people different as well, too. That (circle) would hold me accountable and people I could go to.Making podcasting easier for the client is the key, right? There are a lot of details to it. And I think that's what does stop a lot of podcasters from either doing it and or not doing it very well. Because it's detail-oriented. As with any content-generating opportunity, it just takes time. My goal is to make it fun. Let's create that episode. But what else are you going to do with it? What else do you want to do with it?Did you have it all figured out when you started? I had no clue what I was doing. I had people around me, though, helping me figure this and giving me the confidence to do it. It took me about two or three years to really know that, "Yeah, Brett, you know what you're doing."Find out more about what Brett does by scheduling a time with him, or more on his website. And don't miss his podcast Note To Future Me. Running a business doesn't have to run your life. Without a business partner who holds you accountable, it's easy to be so busy ‘doing' business that you don't have the right strategy to grow your business. Stop letting your business run you. At Harper & Co CPA Plus, we know that you want to be empowered to build the lifestyle you envision. In order to do that you need a clear path to follow for success Our clients enjoy a proactive partnership with us. https://www.harpercpaplus.com/ (Schedule a consultation with us today.) Download our free guide - https://view.flodesk.com/pages/614bbf42bc3eea86ee42ebbe (Entrepreneurial Success Formula: How to Avoid Managing Your Business From Your Bank Account).

This is not one of these episodes on how to grow your podcast audience and make lots of money from your podcast. You'll find that “advice” (and I put that in air quotes) on that elsewhere. Here are some ideas on how to develop a healthy and rewarding relationship with your podcast.  A few episodes ago I put together some ideas on how to avoid podfading.  This episode is for you if… don't want to get frustrated after a few months you record and publish a podcast and it often feels like a burden you've given up recording and publishing your podcast and need some motivation to start it up again. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast. Is “it” your voice? Is it entertaining? Is it informative? Is it edited? Is it good? Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March? This is when podfading starts. Here are more thoughts on how to avoid podfading, whether you're just about to begin podcasting or already have been for a while. Know the reason why you're podcasting to avoid podfading If you just want to build a following or have profit as an end goal, you are going to be quickly disappointed if that doesn't happen as soon as you would like. If at all. Your podcast topic needs to energize you One of the easiest ways to avoid podfading is to be genuinely interested in what your podcast topic is about. Who wants to discuss something they don't really care for? Who wants to listen to a podcaster who really doesn't care about the topic they're podcasting about? Get the help you need You are going to find there are many tasks to be done before that episode is ready for release. It needs editing (I talk about this in the previous episode about podfading), it needs show notes, it needs to be uploaded…the tasks start to add up! And that doesn't even start the conversation about promoting your back catalog of episodes. If you just want to record your episode and hand off the rest to someone else, that's perfectly normal. And it makes sense to protect your time. Your focus needs to be on creating content for your listeners. You're allowed to take a break It's okay to take some time away from creating your podcast! Before taking a break, make sure you let your listeners know. You don't want them wondering where you are or worse, unfollowing the podcast because they think you're done. Rediscover your purpose Ask yourself, do you know what you talked about on your podcast 3 episodes ago, without looking? If you're finding yourself in a relentless rhythm of recording and releasing, you've probably forgotten about the reason that you're podcasting. Determine what your “why” is and evaluate if it has changed. Revisit your podcast's mission statement. It's okay to transition from one “why” to another.  Find inspiration Getting inspired again may not be as difficult as you think! Maybe there's someone who you look up to in your content niche. Get them on as a guest! Hearing their thoughts may foster some new inspiration in your podcast. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. With the reasons wide-ranging, they usually fall into one of the following categories. Lack of any planning Topics that are focusing on the wrong areas Expectations that are unrealistic Over-complicating the process How To Avoid Podfading It's all about building on a solid plan and creating a sustainable content creation method You need to know  why you want to podcast, who you want to reach with your podcast, and  why you want to reach them with a podcast. In this episode, I want to cover some key points that I think are enough to save almost any podcaster from podfading. Create a List of Potential Future Episodes When you've identified your overall topic, and the people you want to reach, breaking this down into episodes is important for a number of reasons. Seeing a list of potential episodes lets you focus on the direction of the show.  Block Out Time & Stay Sustainable Knowing how much time you can dedicate to working on your podcast is crucial. This includes from initial thought on the episode topic to publishing the episode. Rather than worry what is the best publishing frequency to grow your podcast, choose a release frequency that's sustainable for you. That might be weekly, bi-weekly, or you might even want to consider podcasting in seasons. Make a choice, and work out how much time you'll need each week to manage it. Block out that time. It's a non-negotiable. Make Your Setup Easy & Accessible Working with Circle270Media gives my clients the luxury of a permanent setup or studio environment for recording. There's a decent chance you don't. This is where simplicity can trump having lots of your own sophisticated and complex equipment. When recording an episode means spending lots of time setting gear up, then taking it down afterward, you're at risk of losing your motivation. The more gear in your recording chain, the more risk there is of not switching it on properly too. Doing a great interview and not actually recording it will most certainly put doubts in your mind.  Don't Get Bogged Down By Editing Editing will make your podcast flow better, and make it sound more polished and professional. Editing should be used sparingly, not as a crutch. This means being more mindful of the structure and focus of your episodes before and during the recording session. Treat your recording sessions as if you're live. This will tighten up your presentation skills. Recording longer episodes on the basis that you can clean them up in editing will add hours of unnecessary work to your schedule.  Or the additional cost to you if you pay an editor. Experiment With Formats You're the boss of your podcast. This gives you a lot of freedom. Even though I just mentioned that planning is vital, there are certain things that should remain flexible. One of those is definitely your podcast format. Many new podcasters will declare things like “I'm going to do a 20-minute interview show.” Why 20 minutes? What if your conversation lasts 15 minutes, or 40 minutes? And then, why just interviews? What if you've got something you'd like to discuss directly with the listener. You can make a case for having your listener expect certain things from your show. But in the early stages, the small audience you have won't “expect” anything from your format. Forget Apple Podcasts Even Exists The most important thing you need to think about regarding Apple Podcasts is submitting your show there. Once you've been approved and listed in there, then forget about it. Set it and forget it.  Forget the hype around a ‘New & Noteworthy launch plan' or anything else like that. You're creating content for your audience, not Apple, or Spotify, or Google Podcasts, or fill in the blank. When your podcast strategy is based on creating the best possible episodes for your listeners, your...

There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements: Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it. Check for a "guest submission" process before pitching. If there is one, follow it. Focus your guest pitch on a specific solution for the audience. What can you do for this audience? Be detailed in your pitch. Mention specific episodes and elements of the podcast. Talk about what like about the podcast. Be patient. Give the host enough time to follow up with you.   Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

What does it mean to go beyond being a "podcaster?" My guest on this episode is https://www.linkedin.com/in/matty-staudt-44698b8/ (Matty Staudt). He's been making podcasts for entertainment and business for over 14 years. Since cracking the mic at 16, audio has been his life at such companies as CBS, Stitcher, iHeartRadio and currently https://www.linkedin.com/company/amazemedialabs/ (Amaze Media Labs). https://newsletter.podcastmovement.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZhdWRpb2luc3VyZ2VudC5zdWJzdGFjay5jb20lMkZwJTJGZml2ZS1waWVjZXMtb2YtYWR2aWNlLWZvci10aG9zZS1pbnRlcmVzdGVk&sig=ESP1kQUxUfUMidipFCWmAkP7rTjeLSLqdhXdawYuTFjc&iat=1634743010&a=%7C%7C252316729%7C%7C&account=podcastmovement%2Eactivehosted%2Ecom&email=39mAMeT0TXlQRKJ%2FlDlBxQA3SuMkJhmkGexv49sZvNU%3D&s=57e9b759e25d786bfa6d8d02b142c740&i=1488A1615A3A32616 (According to Eric Nuzum, podcasters are audio makers), but they're not in the audio business. Following his podcasting masterclass at Radiodays Europe in September, the veteran creator, strategist, and https://magnificentnoise.com/ (Magnificent Noise) co-founder was asked to deliver five ideas around podcasting.  "Idea Number 1: Don't be a podcaster." Nuzum encourages podcasters and radio producers alike to think of themselves as "audio makers." Worrying about platforms will only limit your perceived versatility. To let go of that label now is to save yourself existential anxiety in 10 years when something new comes along. "Idea Number 4: You are not in the audio business." Those that make podcasts are in the community building business, Nuzum says: "You are establishing a hub for a community of people who love a subject or a topic and want to…interact about it." Fostering that hub isn't optional if you plan to grow. "You are not in the audio business; you are in the community building business." Matty and I talk about how brands look at podcasting, and their mindset on how podcasting builds community. And how podcasting is central to community building and engagement for businesses and brands. It's about looking at podcasting as a means to an end - your business or brand goal. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

What can you do to promote your podcast? We have done some research with our clients, and fellow podcasters, and put together 13 different buckets of ideas on how to do it. The best tip - Don't get overwhelmed by marketing tips. Every tip you read has worked for that particular person. Do what's comfortable, do what you will do consistently. Let's dig into how to collaborate. 1) “Brand partnerships” with an organization or brand product that has a similar audience. Cross-promote by mentioning them in your podcast, and ask them to spotlight you in their newsletter. 2) Don't try to recreate the wheel or build an audience from scratch. Podcasters already have audiences, so tap into them by having them on your show. Encourage them to share the episode with their audience! This is an immediate way to get in front of thousands of new people, without spending a dollar in ads! 3) Network with other Podcasts. Partnering with other Podcasts is valuable. Don't look at everyone as competition. You have an opportunity to capture their audience and vice versa. With an estimated 2 million podcasts (2021), stats are showing only 300k to 600k podcasts publish on a regular basis. There is enough space for everyone! 4) Show your fandom. Amplify the shows you love and that favor will be returned. 5) Start a traditional street team. Arm your super fans with stickers and flyers, digital postcards, podcast business cards, and audiograms, to help spread the word. 6) Partner with established businesses and have them link to your podcast. This is a win-win as you get access to their clientele while you provide them with valuable content to share with their audience. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

We as podcasters, on the whole, underutilize LinkedIn as a marketing and connection tool. A majority of our time is spent on the other big three - Facebook, Twitter and Instagram. So what are we missing? Why are we NOT living on LinkedIn like we do these other social media platforms? Could it be we just don't know about some best practices and new features? So what better way to learn how to use this business professional media platform than to talk to one of the preeminent LinkedIn experts. https://www.linkedin.com/in/debramathias/ (Debra Mathias) is the owner of https://www.connect-to-clients.com/ (Connect To Clients), based in the Raleigh-Durham-Chapel Hill, North Carolina area. Since 2011 she's been assisting entrepreneurs, small business and Fortune 500 companies to use her proven method of Networking with LinkedIn She is a LinkedIn Business Coach. Career Transition Expert. LinkedIn Sales Strategist, Relationship Builder, LinkedInLocal Host, and a Connection Specialist using Networking with LinkedIn and Career Transitioning with LinkedIn. So what are some best LinkedIn practices we need to know about? Deb's top 3 include: 1. Check your dashboard daily for leads. 2. Post creative content 1 or 2 times per week. We can expound on creative content and what it takes to get people to "view your content", tagging, hashtags etc. 3. Like, comment, and share your network's content. It gets you in front of their audience and vice versa. How about new LinkedIn features? Deb's top 3 include: 1. Cover Story. Create a video to replace your photo on LinkedIn. 2. Provided Services on your profile: Add up to 5 services that your business does. 3. Creator Mode. This is for influencers or anyone wanting to get their name and content out there. It will flip your activity, Featured and About Sections so that people see your content first. It will also show how many followers you have instead of connections. Keep up with what's new on LinkedIn by following Deb. And connect with her as well. When you connect, tell her you heard her on the Note To Future Me podcast, and mention your favorite ice cream flavor (she'll understand!). Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

September 2021 marks 5 years for Circle270Media Podcast Consultants. And what a 5 years it's been. I wanted to put together a quick "look back" for me, and for anyone else looking for advice, incentive, or insight, on how to march forward from working for someone else to working for yourself. What have I learned? Trust your gut instincts on when to start. Surround yourself with trusted people to hold you accountable. Be open to any and all opportunities. Protect your time. But, put in the time, with focus. Always have "plan B." What should have I done earlier? Engaged with a business manager and/or mentor. How's your journey? Contact me at podcasts@circle270media.com or go to http://www.mypodcastguy.com/ (My Podcast Guy.) Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

In time for the 20th anniversary of 9/11, Steve starts the roundtable talking about this with is overview of Michael Keaton and the movie Worth on Netflix. Calls and questions from the Blitz Nation include Brittany Spears and can she sue her father even after he as backed away? Draft Kings shutting down your account with 1000's of dollars in the account. Joe Rogan and his COVID cocktail. Can he sue CNN for describing his remedy as whacky? What can you do when the lawyer for an Alzheimer's patient is NOT doing their job with the basic bill paying? Plus, it's just beginning, Paul Rand vs Dr. Fauci. Did Fauci or didn't Fauci have anything to do with the Chinese lab and its experiments. At the roundtable, Team Blitz's Norm Murdoch, Brett Johnson from Circle270Media, and keeping a chair open for Jared Blinsky. Our prayers go out to his wife, family and to him for a speedy recovery from his motorcycle accident. Submit your questions to http://www.lawyertalkpodcast.com/ (www.lawyertalkpodcast.com). Recorded at Channel 511, a production of 511 South High Media LLC. Stephen E. Palmer, Esq. has been practicing criminal defense almost exclusively since 1995. He has represented people in federal, state, and local courts in Ohio and elsewhere. Though he focuses on all areas of criminal defense, he particularly enjoys complex cases in state and federal courts. He has unique experience handling and assembling top defense teams of attorneys and experts in cases involving allegations of child abuse (false sexual allegations, false physical abuse allegations), complex scientific cases involving allegations of DUI and vehicle homicide cases with blood alcohol tests, and any other criminal cases that demand jury trial experience. Steve has unique experience handling numerous high publicity cases that have garnered national attention. For more information about Steve and his law firm, visit https://www.ohiolegaldefense.com/ (Yavitch & Palmer Co., L.P.A.)  Support this podcast

A 5-Step "Podcast Guest Pitch" ProcessThere are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements: 1) Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it. 2) Check for a "guest submission" process before pitching. If there is one, follow it to the letter. David Hooper from https://bulletin.bigpodcast.com/3-rules-for-podcast-guests-and-those-who-book-them (The Big Podcast - 3 Rules for Podcast Guests (and Those Who Book Them)) and his recent round and round with a potential podcast guest and her personal booking person 3) Focus your guest pitch on a specific solution for their audience. What can you do for this audience? 4) Be detailed in your pitch. Mention specific episodes and elements of the podcast. Sincerely talk about what you like about the podcast. 5) Be patient. Give the host enough time to follow up with you. Their timetable is not your timetable.  And recognize they may be in a different time zone than you. If you're looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We'll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization.  Interested in speaking with one of our professionals? https://form.jotform.com/211455730925051 (Click here!) We've put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire.  The link is in the podcast show notes. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

I occasionally like to go through podcast Facebook groups and save posts that have interesting questions. And then go back over time, say two, three, four weeks later, to see all the comments. And this post from a few months ago was asking the question, what was the worst advice given to you as a podcaster? The answers were really insightful and contradictory. I think a lot of it comes back down to the focus of your what do you want to accomplish. And as I read through these comments, you'll see the contradictions. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

Let's cover 3 different podcast marketing ideas that will work for you. Whether you're just launching your podcast or simply want to increase your podcast followers and subscribers. 3 Podcast Marketing IdeasWhen you produce a podcast, focusing on specific marketing channels can significantly impact your podcast's success. Here are 3 online marketing strategies that can increase your listeners and the success of your podcast. Branding The foundation of your marketing efforts will hinge on a well-established brand for your podcast. A brand is a promise to your listeners. A promise of what content you are producing for your listeners. Plus, listeners need to have a positive impression of your podcast.  Effective branding begins with an attractive logo, thumbnail artwork, color palette, and accompanying branding elements that serve as the image of your podcast. All of these elements will be incorporated throughout all of your digital marketing efforts. For example, your website, podcast business cards, and online promotions should all have cohesive branding. This will help build your podcast brand recognition and awareness. You may already have your logo and branding figured out. Or is it time for a refresh? You can turn to Circle270Media to help you create the perfect brand image for your podcast. Website Listeners from all of your marketing channels will be directed to your podcast website. And I mean a podcast website outside of your podcasting hosting platform.  With this in mind, you want a clean design and an easy-to-use interface. This will increase engagement and get more followers to your podcast.  Make it easy for your podcast website visitors to find all the necessary information about your podcast. It can influence their decision to follow your podcast, or other calls-to-action you have in place. Some items to include would be.. About your podcast. Include a photo of yourself and your co-hosts to make it more personal. Testimonials from listeners. Contact information, such as email address and social media. Links to your podcast on podcast directories. Pages specific to each episode. This is for SEO purposes, and for page sharing opportunities. You can design a website on your own from a pre-built template using website builders such as Wix, Squarespace, or WordPress. If this is too much for your time and abilities, Circle270Media works with a number of website builders that know podcasting. Email MarketingSmart podcasters rely on email marketing to grow their podcast. For example, ohttps://www.oberlo.com/blog/email-marketing-statistics (ver 80% of small business owners use email marketing) to acquire and retain customers. So why not use the power of email marketing for your podcast! Start by building your email list. One way is by simply asking your listeners for their contact information and permission to reach out to them. You can also collect emails on your website and within your podcast episode content. Include calls-to-action on your site that encourage visitors to sign up for email communications. For instance, write something like “Sign up for our email newsletter for bonus podcast content from each episode.” Then include a sign-up button on your homepage and at the bottom of each podcast episode page. Just remember not to send too many emails. Start at about https://keap.com/business-success-blog/marketing/email-marketing/how-often-should-you-email-your-list (two emails per month), or in sync with your episode publishing rhythm. Adjust accordingly after a few months by keeping an eye on your email newsletter statistics. Personalizing your subject lines can also build a better connection with listeners and increase how likely someone is to actually open the email. Studies show that emails with a personalized subject line generate a https://www.marketingdive.com/news/study-personalized-email-subject-lines-increase-open-rates-by-50/504714/ (50% higher open rate). So it's...

Apple doesn't publicly disclose a lot of information about how their podcast rankings work. And if you think about it, that makes sense. If they did, many podcasters (and marketers who sell to podcasters) would try to “game” the system, which would devalue the entire thing. Here's what we instill in our podcast clients from the very start. Forget about Ratings and Rankings. Podcast reviews are what we want to focus on. Podcast reviews help establish social proof for your show. They offer feedback on what your listeners like (or dislike) about your podcast.   Here are the most powerful ways we at Circle270Media Podcast Consultants suggest to our clients to get more ratings and reviews: 1. Make an amazing podcast There's no point in asking for or even getting reviews if your podcast is horrible. Make your podcast so good your audience will want to write a review without being asked. 2. Read reviews in your podcast Turn your audience into celebrities by sharing their reviews—even if only excerpts—on your podcast. Thank those people by name and especially point out if their review was from outside your own country.  3. Have fun Inspire some creativity, suggest a question they should answer, or do something entertaining based on the review! 4. Make it easy Instead of giving complicated, single-platform instructions in your podcast, point your audience to a webpage with simple instructions and a link that launches the podcast app directly to your podcast.  This can be done through Please Review My Podcast tutorial. Outside of iTunes, we suggest creating and promoting a Google My Business page for the podcast. 5. Offer an incentive Hearing their name in your podcast may be enough incentive, but you could also offer to link to their website, give a shoutout to their project, or host a giveaway. 6. Use your negative reviews It might hurt to receive a negative review, but learning from and sharing it on your podcast often inspires your fans to rise up to support you. 7. Be strategic with calls to action Deliver a good podcast first, and don't overwhelm your audience by asking them to do too many things. Consider putting your request for reviews in a rotation of calls to action, or make it part of an automated email sequence. If you're looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We'll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization.  Interested in speaking with one of our professionals? Click https://316strategygroup.com/business-podcasts-for-marketing/ (here)! We've put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when completed.  Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at...

How to Turn Your Blog Posts into Audio Podcasts (And Why You Should)  You might be thinking that starting a podcast isn't right for your business. But that's not the case. You can turn your own blog content into podcast episodes that your audience can listen to while they drive to work, while they're walking, while they're working out — pretty much any time, anywhere.  Why should you turn blog posts into audio podcasts? Everybody has their own preferred way to consume content; some people like to read, some like to watch videos and others like to listen. Turning your blog post into audio podcasts has a number of benefits for your business marketing objectives overall. You can widen your reach and connect with target audience members that you wouldn't have encountered before. Just by repurposing your written content into audio content. When users follow a podcast, they're likely to listen to each podcast episode and stay through to the end. https://optinmonster.com/blogging-statistics/ (Written content more often is skimmed). In fact, 43 percent of people admit to skimming blog posts, according to OptinMonster.  Podcasts episodes may just be the perfect way to get your message absorbed by consumers. Now that you know the “why”, here's how to turn your blog posts into audio podcasts. Determine your best blog posts You need to determine which blog posts will best lend themselves to engaging podcast episodes. Not every single blog post on your website will make a great podcast episode.  When repurposing content in general, it's good practice to repurpose the content that performed the best. You already know it works.  Now with an audio podcast, some of your blog posts that didn't perform as well might make awesome podcast episodes. Your first steps will be to do some digging through your blog content and figure out what posts you'll turn into podcast episodes.  You can also use a free tool like Google Analytics. To find your most popular pages, go to your website's Google Analytics. Navigate to Behavior > Site Content > All Pages, you'll be able to see page view data for every page on your site. Record it You can simply read some of your best blog posts using your own voice, you as the owner of your business. You do need to consider quality. No one will want to listen to your podcast if the audio is poor, or if it's poorly edited. Audio quality has been scientifically proven to have a significant effect on how listeners evaluate a speaker. Check out this study by USC and the Australian National University: “https://news.usc.edu/141042/why-we-believe-something-audio-sound-quality/ (The quality of audio influences whether you believe what you hear)”. It shows that audio quality influences whether people believe what they hear — and whether they trust the source of information. This is where Circle270Media Podcast Consultants can help you.  Our years of experience in content creation ensures that our clients create content that is effective and representative of their business. Find out more by contacting us on our website. Promote your podcast When your podcast episodes are ready for download, you've got to promote them. Don't expect to send them out into the world and have tons of people flocking to listen to them. After you've put them up on the platform of your choosing, whether it's your own website or Circle270Media's preferred media hosting platform, https://www.captivate.fm/signup?ref=circle270media (CaptivateFM), let people know it exists. Start promoting your podcast episodes on all of your social media accounts. Send an announcement message to your email subscribers. Also, revise the original blog post you are recording, announcing your podcast episodes. Embed the audio player provided to you by your media hosting platform on the blog page. And in the future, all of your posts should include information about where to find your podcast as well. What are...

"Today, Brett Johnson helps us understand that making mistakes on your podcast is totally fine. You just have to learn from it and use the right tools and equipment to elevate your show." This episode was originally published on June 17, 2021. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

While eMarketer forecasts time spent with radio to stay steady over the next several years, its projection for digital audio shows an increase of 20 minutes per day from 2019 to 2023, according to the research company's May 2021 report “US Time Spent with Media 2021.” The report also sees average time spent daily with podcasts more than doubling from 2019 to 2023. Digital audio – which includes all internet-based audio streaming services within an app or website, including the online streams of AM/FM stations, along with podcasts and pure play services such as Apple Music, Spotify and Pandora – surpassed terrestrial radio in average time spent daily for the first time in 2020, gaining eight minutes from 2019 to one hour and 30 minutes, compared to radio's 1:28. eMarketer's analysis explains this increase as resulting from “consumers' audio listening habits disrupted by the loss of commuting early in the pandemic.” The forecast for 2021 shows the average adult spending one hour and 36 minutes consuming digital audio content daily, up 6.6% year-over-year vs. an 8.8% rise in 2020. While in 2020 digital accounted for just over half of total time spent with audio, that number is predicted to move to 52.6% for 2021 and near 55% by 2023. A key driver in time spent with digital audio are podcasts, which eMarketer's report says “have seen an unexpected spike in popularity as long-form audio engagement became easier to undertake at any given time of day during the pandemic.” Podcasts accounted for 18.2% of that time spent during 2020, up from 14.8% in 2019. That share is expected to pass the 20% mark in 2021 and eventually the 25% level in 2023. Among podcast listeners, podcasts' share of digital audio usage is at 36.5% this year and predicted to pass 40% by 2023. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

Starting multiple podcasts can be a great way for you to expand your podcast horizon. It gives you the freedom to explore new topics with new listeners. Audio has limitless possibilities. There are no gatekeepers to tell you what you can and can't put out there. This absolutely can be done. For the purposes of this episode, when I talk about multiple episodes, I am referring to starting a podcast, creating content for it through its natural end, and then beginning another. And that is exactly what my guest has done over 4 times since 2005. In this episode, I talk with https://www.linkedin.com/in/pamperryprcoach/ (Pam Perry) from https://www.pamperrypr.com/ (Pam Perry PR), PR and Branding Solutions for Seasoned Speakers. She has gone through many iterations of different podcasts, which in itself is a great story. And we talk about each of those business podcasts that she created for herself, as well as with business partners. And how creating all of those podcasts has now brought her to her current podcast, https://www.pamperrypr.com/podcasts/ (Get Out There And Get Known. ) What she learned from all those podcasts has now culminated what she's creating right now. Plus, she has some fantastic advice for business owners considering podcasting as a marketing tool. Here's some of her advice... on protecting your content...own your RSS feed! to ensure success, plan your episodes! Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily Open The Mic Newsletter. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

The biggest benefit of starting a guest focused podcast is that it can give you access to influencers and people who you personally look up to. You should always be bringing on guests your listeners will benefit from.  From there, make sure they have a story to tell or something to teach that your audience will benefit from are someone that you personally have an interest in talking to So keep in mind, there is a ton of competition in the guest focused podcast genre.  And the most highly sought after guests are probably targeting podcasts with the biggest reach.   These would be podcasts with downloads that are highly concentrated within the top 1% of shows. So how do you get traction for your own podcast to attract guests? Let's go over some tips for connecting with quality guests for your podcast that will help fulfill the potential of your concept. Well-known guests are the easiest solution to attracting listeners. They have fans who consume everything they create. The good news. There are famous people who are willing to appear on just about any podcast—no matter how small—while promoting a launch, like a new book, new film, new project, new business venture, even a new podcast. They make it a goal to be hyper prolific. Build a system around identifying famous people who do this. For authors, browse Amazon's “coming soon” book list and make a list of authors. Search podcast guests on big shows to see if they recently launched. Use YouTube to find famous people who appear on smaller podcasts. Search “their name + podcasts” and see who shows up on smaller podcasts with small numbers of listeners. Reach out to them to entice them to come onto your show Highlight how their subject matter expertise overlaps your audience's interests. Always offer them as many podcast assets as possible.  Links to the show, customized artwork, three to four audio highlights, and a link to the transcription, just to name a few.  Get creative.  Now use their appearance to hook other huge guests. Your first big-time guest acts as social proof that your show is worthwhile. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://www.getrevue.co/profile/c270m (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

Chances are, more of your podcast listeners than you even realize care a great deal about proper grammar. Your podcast represents you, and how you speak. You want your podcast listeners to understand what you're saying, to think you're bright and competent. But your weak word choice might be raising eyebrows and red flags. With the incorrect word choice, people might not actually know what you're trying to say. Here are 6 words you think you're using correctly in your podcast but you may not be...  Less/Fewer Literally/Figuratively Imply/Infer Now's a good time to take another listen to your latest podcast episode and see how you are using your words. Do you have room to improve? Did you get your point across using the words you chose in that episode? Did you notice that you had to clarify your point more than one time? As with anything you create, taking the time to speak grammatically correct as possible saves you time, and saves your listener time in understanding what points you are trying to convey. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com https://www.getrevue.co/profile/c270m (Subscribe to my free daily Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

We are always looking for opportunities to increase our listenership for our podcasts, aren't we? And I think we tend to forget to encourage our current listener base to be our advocates, to get other listeners, to get more listeners to your podcast. We've come up with eight small steps to help you support your podcast without spending a dime. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com. Subscribe to my free daily Open The Mic Newsletter. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

A small change with a big impact: no more “subscribe” as podcasting moves to “follow.” Apple Podcasts will no longer be using the word “subscribe” in a few weeks. The new wording will be in iOS 14.5, which should be released later this March. Listeners will be encouraged to “follow” their favorite podcasts instead. Apple, as usual with any changes they make in Apple Podcasts, will communicate with creators, and listeners, when this version of iOS is released. It may seem like a small change, but it could dramatically affect the podcast industry. Tom Webster from Edison Research says 47% of people who don't currently listen to podcasts think that 'subscribing' to a podcast will cost money.  Other larger podcast apps have already changed: Spotify and Audible use “follow”, Stitcher uses “+ follow”, and Amazon Music uses “♡ follow”. Meanwhile, Google Podcasts and Castbox use “+ Subscribe”, and Overcast and Castro uses “Subscribe”. For fifteen years, the term, the action to 'subscribe' has been confusing potential listeners. I still have people ask me about that to this day. But that was the action we needed to encourage for listeners to understand how to “follow” our podcasts in Apple Podcasts. Hopefully, every podcast app to copy Spotify, Stitcher, Apple and Amazon by using 'follow.' And it's time for every podcaster to follow their lead.  I would suggest as time goes on to edit any written reference using the term “subscribe” in blogs, show notes, etc. And moving forward, as of March 2021, use only the term “follow” with any reference to any podcast app. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily Open The Mic Newsletter. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

If 2020 was nothing else, it was a whole lot more, it was a year of growth in podcasting. The podcast industry's efforts to reach a wider spectrum of listeners are paying off. An analysis of the podcast audience by Nielsen Podcast Buying Power Service finds the medium's listeners are now more diverse than the population overall, despite a growing reach that is bringing in a greater number of listeners of all age groups. Nielsen reports 41% of monthly podcast listeners aged 18 and older are non-white. That includes 19% who identify as Hispanic and 13% that are Black. That compares to the overall U.S. population that is 34% non-white. Several podcast publishers have made special efforts to appeal to non-White audiences.  iHeartMedia is launching a podcast network targeting the Latinx community, as they say, will be a top priority in 2021 after the launch of The Black Effect Podcast Network in 2020. It earlier set a goal of investing half of its new shows from diverse creators in 2020 and beyond, including women, African-Americans and Hispanics. The Nielsen data shows no ethnic group has grown at a faster pace than Hispanics, with the number of podcast listeners among that demo growing six-times since 2010. Podcasting's reach among Hispanics has increased from 1.1 million to 6.8 million among those who said they had listened to a podcast in the past 30 days. Businesses take note. The data reveals that Black and Hispanic podcast listeners were more likely to report visiting a retail location that they heard advertised in a podcast than were Whites. And both Black and Hispanic podcast listeners were more prone to have called a telephone number they heard mentioned in a podcast ad. All this leads up to the main reason for this podcast episode.  We are proud to announce that Circle270Media Podcast Consultants are partnering with a new podcast called Level Up And Thrive. This podcast will be hosted by Yasmine Robles, owner of Robles Designs ("Creators of drool-worthy websites for small business hell-bent on taking over the world"). As she explains in this episode of TriVillage Chamber Partnership's Business Inspires podcast, the focus will be on the LatinX business community in and around Central Ohio. We are targeting February 2021 as the launch month.  We will keep you updated on our websites, Note To Future Me, and Circle270Media.com. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily Open The Mic Newsletter. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

As we all know, podcast networks are helpful for both listeners and content creators alike. I got to talk to https://pressplaypodcasts.com/about/ (Press Play Podcast Network)'s owner Chase Smith back in 2013, actually, specifically the end of https://player.captivate.fm/episode/ea6cb663-79c2-490e-a09b-d74552d33fc0 (May of 2019). He was nice enough to carve out a little bit of his holiday time to talk to me in this episode about the growth that they've seen in this podcast network. I think it's just an extremely interesting journey of creating this podcast network. The the ups and downs, the team development that's gone into it as well. His, as well as some https://pressplaypodcasts.com/news/ (unique qualities) of this network, that both he and I don't see it in any other network. It was really nice to be able to connect with him, get him on tape to do this interview, and get an insider view of the pros and cons of a podcast network. But also see what the benefits are for a podcast or to be part of a podcast network. Or if you've ever had thoughts about creating a network on your own. Chase has some really good insights about that. The Press Play Podcast Network exists to empower hosts and create high quality, professionally sounding, engaging content for its listeners. At P3, we pride ourselves in helping bring your vision to reality by providing you with the proper tools and support to make your show a success. Whether you are a podcast veteran or diving into the medium for the first time, we will walk along side you and help get your show on the air.As Chase mentions, if you want to contact him, the best way would be to submit your question, or podcast idea, to them https://pressplaypodcasts.com/contact/ (via their website). Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily Open The Mic Newsletter. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

COVID-19 has taken its toll on many things. And podcasting is one of them. Many podcasts, due to economics or time, have podfaded, while hundreds of thousands of new podcasts have launched. Carol Ventresca joins me on this episode. She and I co-hosted an award-winning podcast that benefitted a small non-profit in Central Ohio. Because of COVID-19, the non-profit decided that the podcast would have to be put on pause indefinitely. She was the executive director of the non-profit, while I was on the board of directors. We saw an opportunity to continue to deliver quality information and entertainment to those listeners (adults 50+). After a few months of negotiating with the non-profit to move ownership of the podcast feed, followed by brainstorming and planning the content of the new podcast, Looking Forward Our Way was launched in August 2020. This episode covers our journey from transition to future plans for the podcast, the launch of a podcast in podfade. We cover... 1) The beginnings that involved the podfaded podcast… -how and why we began the podcast for a non-profit -the goals of that podcast for the non-profit 2) Setting up the transition into the launch of the new podcast. -why non-profit let the podcast podfade -why we saw this as an opportunity to continue to work together and launch a new podcast 3) Planning details for the launch of the retired podcast -our agreement as co-hosts for the launch of the new podcast -process of deciding a new name -division of work and shared responsibilities -opportunity to launch numerous additional marketing options to support the new podcast that were not available with the podfaded podcast New hosting platform - CaptivateFM Website Wordpress based Newsletter Social media Expanded topics How we are tracking our topics  Guest interviews New recording facilities Outsourcing our work and co-hosting talents And finally we offer some advice for launching a new podcast from a podfade situation. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily Open The Mic Newsletter. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

Podcasts are a great way for a business to spread its message in an engaging way.Creating a podcast is open to anyone. However, the podcast launch and consistently producing content is not necessarily easy. You need to create a show that's not only interesting and informative, but also attracts a loyal audience that will keep coming back. Fortunately (or unfortunately, depending on what you read), there's a lot of advice out there for podcasting newbies looking to for a successful podcast launch. From planning out your content to marketing your brand, here are eight tips we start with as we on-board our podcast clients to Circle270Media. 1. For A Successful Podcast Launch, Do Your ResearchCurrently, there are more than 1.5 million podcasts, with over 5000 added per day (this according to https://mypodcastreviews.com/podcast-industry-statistics/ (mypodcastreviews.com)). They are all vying for listener attention. Our advice - don't leave marketing to chance. Create a marketing strategy. People can't listen if they can't find you.  2. Determine A Structure For Your ShowOrganize your podcast into a show with parts and predictability. Why? So that your guests and audience know what to expect. Listeners will come to expect a certain rhythm and flow to your show over time.   3. Create A Content CalendarPrior to your podcast launch, plan your content and decide how many episodes you want to publish in a month. Establish a content calendar. Have a clear idea of what you need to accomplish. Follow an outline so you won't get off topic. You might have to have a rough script initially, until you get more comfortable with your podcast style and rhythm. Or minimally, script your intro and outro so you feel comfortable beginning and ending each episode. Remember, the plan should to build on the brand you are creating or have created. Everything you do is aligned with that in mind.  4. Make Your Show About Your ListenersKnow your goal and purpose for doing a podcast. It will be a lot of work, and that's why so many podcasters turn to podcast consultants or podcast managers like Circle270Media Podcast Consultants. Your podcast is a marketing and sales tool that can softly lead prospects to work with you and your company. Find ways to make the show about the listener.  Provide your listeners with a value that keeps them engaged and wanting to know more about you.  5. Prepare Your Show Guests I usually send my guests a list of the questions that will be asked, but I always provide an outline for the show's flow. This gives them an idea of how to prepare without being too prepared. 6. Ask For Listener ReviewsOne of the techniques that I have seen work very well with growing your podcast is asking your listeners for reviews. This should start to happen from the first episode of your podcast launch. And I'm not talking about reviews on social media.  Drive your listeners to review your podcast and podcast episodes on your podcast website. The podcasting market is saturated with a lot of different choices. In order to stand out and differentiate your podcast from the market noise, ask your viewers to leave reviews, no matter how small your audience.  This gives you the opportunity to learn what your listeners like or dislike about your podcast. As well as creating an opportunity for listener engagement. 7. Get Objective Feedback On Your Speaking AbilitiesJoin a speakers club like Toastmasters. This will give you the opportunity to get insightful and empowering feedback. Filler words can be distracting. Like “so,” “you know” and “um.”  These can be irritating to your listeners. They are to you, right?  Writing and speaking are different. You may have to start practicing and focusing on how you speak, so you know how that's going to sound...

Podcasts are what your customers have been gravitating towards and asking for over the past few years.Yet ironically, podcast marketing is still one of the most underutilized forms of marketing. Podcasts are a great medium to be authentic and to connect with your audience. Think about this: Wouldn't you be more loyal to a brand if it could show you that it has experts who care about you? And you feel are relatable to your own life? You can count on podcasts to continue to gain traction in the marketing community, as been shown in research done by https://www.edisonresearch.com/the-infinite-dial-2020/ (Edison Research, The Infinite Dial), year after year. As a podcast consultant, I cover numerous things that come into play while creating a successful podcast with my clients. But the key is to deliver quality content to your targeted listeners. As I work with my clients over time, one this is for sure, an engaging, consistent podcast has the potential to capture a massive loyal following. If you and your business have not explored podcasts as a tactic for marketing, today has never been a better time to do so. Podcasts continue to grow in popularity.  And while they are still relatively new (compared to blogging and vlogging), it will be easy for your voice to be heard.  Why? Let's http://hostingtribunal.com/blog/how-many-blogs/#gref (look at the numbers). To date, roughly, there are more than 500 million blogs out of 1.7 billion websites in the world. Their authors account for over 2 million blog posts daily. This according to hostingtribunal dot com. To date, roughly, in Apple Podcasts, the count is now over 1 million active podcasts.   Podcasting is quickly becoming the go-to, reliable method to relate to your audience in a meaningful way.  Want to find out more about how this can work in sync with your current marketing plan, contact me today. We'll set up a time to discuss your current marketing strategy, and what you want to accomplish with your new podcast. Recorded in conjunction with https://my.captivate.fm/www.channel511.com (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at https://my.captivate.fm/www.circle270media.com (Circle270Media Podcast Consultants). With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free daily https://www.getrevue.co/profile/c270m (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to https://my.captivate.fm/www.notetofutureme.com (www.notetofutureme.com) and scroll down to my booking calendar. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast. www.circle270media.com www.notetofutureme.com Me - Brett Johnson LinkedIn - bretthjohnson FB - circle270media Twitter - circle270media

Landing high-quality guests is key to expanding your audience.If you're a podcaster who hopes to land high-quality guests, keep these five things in mind to help you from looking like an amateur (and potentially turning potential guests away). Asking your guest to share the episode.Thought leaders don't want to keep sharing the same old interview questions and answers.  Instead of telling people they have to share your content, create content they'll want to share. Create something that is easily sharable and offer your guest's audience the podcast takeaway material from a different angle.  For example, if your guests makes a comment about a question or two that you asked that they have never been asked before, provide your guest something from those questions that inspires them to want to share their episode with their followers. Expecting your guest to do extra work.Your guest is giving you free content. So don't make them devote a lot of time and energy into being on your show. Do your research before the interview. A high profile guest will have a media or press page on their website. This will be full of things like their bio and high-resolution images. Look for those first before asking your guest to email you that information. Do your homework on your guest--don't ask your guest to repeat everything about themselves that you could easily find online. Let your creativity kick-in, and be that podcast interviewer that other podcasters strive to be. Forgetting to share details.When you're interviewing a prominent guest, there's a good chance you may have to work with that person's publicist or an assistant. Put all your information into one simple email or document. That makes it simple for the information to be forwarded and referenced closer to the interview date and time. Share the details of your interview up front, all in one email. Tell your guest as much information as possible.  Respect the time they are going to give you, and create a comfortable interview situation from the start. Include how long the interview will last, how you plan to do the interview (phone, Skype, etc.), the type of format you use (for example, you always end with a guest book recommendation), etc. Sending multiple emails.Bombarding a guest with dozens of messages will likely cause your emails to go unanswered. Busy thought leaders don't have time to have an ongoing conversation via email. In fact, each email you send to a busy guest's inbox may decrease their desire to be on your show. Ask all of your important questions in one email if possible. Create a template of questions that must be asked. If you look like you don't have your act together, your guest may cancel the interview altogether. Expecting your guest to work around your schedule.It can be hard to attract popular guests if you aren't willing to work within their busy schedules.   Don't send over your calendar and request the person choose a time. Expect a very tight schedule from your guest. Most thought leaders protect their time, and dedicate maybe one day a week, during certain hours, to interviews. That's how they've become who they are. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website. Recorded in conjunction with https://my.captivate.fm/www.channel511.com (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at https://my.captivate.fm/www.circle270media.com (Circle270Media Podcast Consultants). With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free...

You know how you can search for an article by headline, subheader, or even a particular sentence anywhere in the text just by typing it into Google? That kind of SEO transparency is a big reason why written content still dominates the web. There are benefits to including a transcript and having “show notes” for your podcast on your podcast website. But doing it the wrong way is a waste of time. Here are some of the tips below for doing it the right way. Format the post like an article, not a transcript.A transcript format ignores many of the common SEO recommendations like linking to relevant other websites when appropriate, formatting the article according to H1, H2, and H3 tags, and including images with appropriate titles/alt text. Format your transcripts more like an article, which is better for readers and search engines.  Emphasize the value of the transcript and the “show notes” in your podcast.When people discover your podcast, it's important to get them to your website for all your content. One way to do this is to point out that all the key takeaways, resources, links, and even the transcript itself for that particular podcast episode is available on your blog.  Don't forget to inter-link posts on your website and link out to other websites!One of the most important parts about including a transcript on your blog of each podcast episode is that there is ample opportunity to link to other resources on your site or around the web. This is an important aspect of Google and SEO. It will improve the authority of your website, and also connect your listeners with the resources they want as they visit your website. Find a https://www.linkedin.com/in/deborah-waltenburg-91b5b99b/ (Reputable transcription service) to partner withMeet Deborah Waltenburg, owner of DSW Transcription. Circle270Media has worked with Deborah for years, and we wanted to take this opportunity to interview her and shine a spotlight on her work. She works with a vast range of topics, including finance, accounting, investment research, venture capital, sales and marketing, entertainment, sports, education, etc. Just take a look at https://www.linkedin.com/in/deborah-waltenburg-91b5b99b/ (her LinkedIn profile) to find out more! Her transcription work with medical and legal clients does vary a bit from those that are full-time medical and legal transcriptionists. She mentioned to me after the recording that when she is doing such work, it's typically for some type of qualitative research, or for someone's PhD work. She has the greatest respect to those highly skilled talents of medical and legal transcriptionists, and stenographers. With Deborah's help, we have put together something very special for any podcaster, or business, who is looking for a transcription service, but really don't know what questions to ask.  It's called “How To Find The Best Transcription Service For Your Project.” In it, Deborah has detailed two important areas. key things to consider before you begin your search questions for prospective transcriptionists to make your search a little easier Just send Deborah, or me, your email address, and we'll get you this easy to use, question by question document.   DSWTranscription@gmail.com podcasts@circle270media.com Recorded in conjunction with https://my.captivate.fm/www.channel511.com (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at https://my.captivate.fm/www.circle270media.com (Circle270Media Podcast Consultants). With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free daily https://www.getrevue.co/profile/c270m (Open The Mic Newsletter). It's chock full of podcast news you may have missed, as well as social media,...

What's an internal company podcast?  It's a podcast that is often, but not always, privately distributed, and it's produced by a company for its employees.  Why An Internal Company Podcast? Employer of choice/retention — Showing your staff that you care, that you are communicating effectively, and giving them information that they need to succeed is a fantastic retention strategy. Onboarding — give all new employees, or people in new roles, the information and advice they need to start their new roles successfully.  Learning and development — help people in different roles and at different stages of their careers build new skills, learn new strategies, and discover new ideas Internal communications — make sure all your employees know what's going on inside your company Culture building — share your values, tell stories to your team in your own voice, celebrate the wins that define and build your culture. American Airlines created their podcast https://podnews.net/podcast/1122166992 (Tell Me Why) because they surveyed their 122,000 employees who said they wanted more information about the company they work for. The power of audioWhy choose to make an internal podcast compared to other mediums? ...friendly and less formal way to have these types of conversations ...audio is not a screen-based medium, so people can listen on their commutes, working out, etc ...ability to have deeper explorations of a topic because of the longer episode length ...audio holds people's attention for longer periods of time ...it's not email or video. A lot of employees are burned out on email, especially internal messaging Who should produce an internal podcast?...if you have big, nuanced issues that need to be discussed with all employees and that are too sensitive to be made public, a private podcast where you can explore those issues in depth makes a lot of sense ...if you are a rapidly growing company and have lots of new employees joining on an ongoing basis ...companies with LOTS of employees are a great fit. It's an easy way to communicate effectively. Measuring Success...getting your employees to listen is a key metric ...completion rates of episodes is another great metric ...surveys or research with your staff about whether the podcast is helping to achieve those goals  Tools and apps in the wild for internal podcasts include - any podcast hosting platform, for the most part. With me is https://podovox.com/ (Podovox Professional Podcast Services) owner Marty Daniels. Brett Johnson is the owner and lead consultant at http://www.circle270media.com/ (Circle270Media Podcast Consultants). With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free daily Open The Mic Newsletter at http://www.circle270media.com/ (Circle270Media Podcast Consultants.) Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast. A full transcription of this podcast is available on both - www.circle270media.com www.notetofutureme.com Me - Brett Johnson LinkedIn - bretthjohnson FB - circle270media Twitter - circle270media

Challenges Over the last 30 days of my 31 day challenge to produce and publish a podcast every day, I really started thinking about the term “challenge.” And it's https://www.merriam-webster.com/dictionary/challenge (various meanings)… 1 : an objection to something as not being true, genuine, correct, or proper or to a person (as a juror) as not being correct, qualified, or approved.  2 : a call or dare for someone to compete in a contest or sport.  3 : a difficult task or problem. What are some of your challenges with podcasting? I took a look at some podcasting Facebook groups to get a look at what their challenges are for the next 30 days... Wind things down, go on a bit of a hiatus and maybe start doing work for others. To slow down to 1 episode a month and really log some serious hours fishing. Launch! To record more podcasts. We have some big guests coming on and very excited about it. Increase following At the end of the month I hit my 15 year podcasting anniversary. 2000 DL Gain more listeners and get me interviews lined up Increase FB Group to 300 Members! Start an E-mail list giving away free value. Grow listens from 100 to 300 Figure out the tech to do interview podcast from my home studio To start my Season 2. I've been on hiatus Buy the rode podcaster, collaborate with more podcasters, find ways to feedback and engagement with our listeners Starting my 3rd season this month and my goals are to improve my audio editing skills. Interview a guest we've been dying to have! Content planning and outlines for the next 10 episodes Master Audacity New gear Get a new website and hosting setup so I can split my feed into the two shows it's become To hit 50 reviews To be a guest on more podcasts What are your challenges in the next 30 days - are you challenging yourself, or is the challenge to start or to grow your business podcast.  Let's talk more about it.  I am available Thursday and Fridays. https://bookme.name/Circle270Media/lite/lets-find-out-what-you-need (I have a link in the episode notes that you can use to book a free consultation session.) Recorded in Studio C at https://my.captivate.fm/www.channel511.com (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at https://my.captivate.fm/www.circle270media.com (Circle270Media Podcast Consultants). With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to https://my.captivate.fm/www.notetofutureme.com (www.notetofutureme.com) and scroll down to my booking calendar. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast. www.circle270media.com www.notetofutureme.com Me - Brett Johnson LinkedIn - bretthjohnson FB - circle270media Twitter - circle270media I want to thank ArchesAudio dot com for the music you're hearing. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.

Your podcast description is also known as your podcast summary, or show summary. Podcast listeners have over a million potential podcast shows to listen to. So how can you help yourself be found? Have a good podcast description. This is day 25 of my 31 Day Podcast Challenge You write the podcast description inside your media hosting account, and it appears in all the directories your podcast is listed in. For example, Apple Podcasts, Spotify, etc. Unfortunately, many will write their podcast description as an afterthought, and purely because they've stumbled across a big empty text box. The good news, though, is that you can edit your show summary at any time.  Podcast descriptions are very important when listeners are weighing up whether or not to hit play, and ultimately subscribe. Is the podcast description Important for Search? Not really. And it's likely that stuffing your podcast summary full of keywords will be a waste of time, and get you taken off iTunes/Apple Podcasts. So to perform well in search, choose a good name for your podcast, and always publish episodes with descriptive titles. Who's your target audience? You should write about who your podcast is for, why they should listen, and what they can expect. Speak directly to them in your podcast description. Let them know that this is the podcast for them. Whatever they're going to get from your podcast, tell them about it up front. Tell the potential listener who you are. You don't need to be famous or well known to run a successful podcast. Write a bit about yourself. Tell them what they can expect. Will it be interviews? Will you be talking with a co-host? Or flying solo? Do you release new episodes on the same day every week, or do you podcast in seasons? Some info here will help set expectations with your potential listeners. Then the question comes around about the length of the description.  This is a bit like the question “how long should my podcast episodes be?” – there's no single ideal length. As long as it needs to be to get the message across. Shoot for 500 words and see how this looks and feels to you. Let a friend or your spouse read the description and see if they can then tell you what your podcast is about. Recorded in Studio C at https://my.captivate.fm/www.channel511.com (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at https://my.captivate.fm/www.circle270media.com (Circle270Media Podcast Consultants). With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to https://my.captivate.fm/www.notetofutureme.com (www.notetofutureme.com) and scroll down to my booking calendar. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast. www.circle270media.com www.notetofutureme.com Me - Brett Johnson LinkedIn - bretthjohnson FB - circle270media Twitter - circle270media I want to thank ArchesAudio dot com for the music you're hearing. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes. 

Fresh content is key in running a successful podcast. Your listeners want to hear more of you.  Plus, new content helps attract new listeners who don't yet know how great you are! Podcast block is real, and can plague even the most chatty podcasters. This is day 21 of my 31 Day Podcast Challenge When you're stuck and can't think of what to include in your next podcast, try one of these ideas. Set Up Google Alerts What is a Google Alert? Essentially it's an email you will receive whenever something you're interested in is being talked about online. Once you've set up an alert, Google will monitor the web for new content related to that topic. Then they'll create a digest of all the latest links mentioning it and email it to you so you can read more about that topic. Here's how to set one up: First, head over to here: https://www.google.com/alerts In the box at the top of the page, you'll then enter the topic you want to follow After you have chosen your topic, click the “Show Options” button for additional settings like how often you'll get notifications, the types of websites you'll see, your language, the region of the world you want alerts from, and how many results you'll receive. From there, just add an email address to send the alerts to. Then, click “Create Alert” and the alerts will begin coming to your email automatically. Ask Your Audience What do your listeners want to hear from you? Ask them! Use the platforms and methods where you engage the most with your listeners — your website, email, LinkedIn, IG, FB, Twitter.  Ask your listeners what's on their mind. To ensure you'll get helpful responses, keep your call for questions focused. Use easy tools like Google Surveys, SurveyMonkey, Doodle.   You can use https://www.easypolls.net/?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier (EasyPolls) to quickly embed polls on your website. Or for a free stand-alone poll you can link to, Poll Junkie (Web) is one of the better poll apps for creating free polls without an account  From there, you're sure to get at least one — but probably several — excellent topics that will not only keep you talking, but will be meeting the needs of your audience. Rework Old Content Sometimes your best place to look for content ideas is your back catalog.  Look back over old episodes you've recorded or old blog posts you've written. Have you learned anything new since you originally created the podcast or blog post? Or expand on the topic in a new episode. Recorded in Studio C at https://my.captivate.fm/www.channel511.com (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at https://my.captivate.fm/www.circle270media.com (Circle270Media Podcast Consultants). With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to https://my.captivate.fm/www.notetofutureme.com (www.notetofutureme.com) and scroll down to my booking calendar. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast. www.circle270media.com www.notetofutureme.com Me - Brett Johnson LinkedIn - bretthjohnson FB - circle270media Twitter - circle270media I want to thank ArchesAudio dot com for the music you're hearing. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast...

"Brett moved from a long career in radio broadcasting and sales to open his own company, https://my.captivate.fm/www.circle270media.com (Circle270Media Podcast Consultants), as an expert in podcasting helping many organizations throughout Central Ohio utilize this great new media method and technology!" This episode was originally published on January 20, 2020. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

Over the past two years, Brett and I have talked to many individuals who have moved from one career to another – pursuing their “encore opportunity”. Today I am putting Brett in the “hot seat” as he has also successfully moved into a new career. Brett moved from a long career in radio broadcasting and sales to open his own company, Circle270Media Podcast Consultants, as an expert in podcasting helping many organizations throughout Central Ohio utilize this great new media method and technology! Were there accomplishments you reached over the years that would eventually help you in this career change? You brought strong transferable skills to your new company – can you discuss your evaluation of such skills and how you utilized that knowledge in your discussions with new clients? Were there opportunities you pursued that supported your career move? Adults 50+ have a variety of reasons for changing employment. Starting a business takes an even larger jump – whether it is for career fulfillment, or financial needs. However, there are many barriers in creating a company. As an older Gen X, did you ever feel age was an issue? What were the other challenges you faced? Do you see self-employment for older adults as an important part of our economic growth? Do you see the creation of your company as an important step for your family, community, and even your career colleagues? We are always interested in clients' educational background and the types of training or “life-long learning” they may have pursued over the years. Tell us about yours and is there some topic/class/workshop/conference/program which made a significant difference in your career path? Circle270Media provides a wide array of services to clients including content marketing, content creation, audio production/recording and broadcasting. Would you give our audience an overview of your work and how you assist clients in their efforts to utilize this new technology? What are the top 3-4 steps you feel our listeners can utilize should they be considering a career change that takes them into self-employment? What should they consider as they venture into a new career journey? The Successful Encore Career is a service of Employment For Seniors and sponsored by Central Ohio Area Agency on Aging, Nationwide Insurance, RiseSmart, Thompson Hine, and Circle270Media Podcast Consultants. This podcast is free to you and available on your favorite podcast player. If you have benefited from this podcast and would like to help us defray costs involved in producing the podcast, we welcome your support. Click here to donate via our safe and secure PayPal account.  Subscribe to the podcast on Apple Podcasts, Google Podcasts, iTunes, Stitcher, Spotify, or https://subscribeonandroid.com/ (SubscribeOnAndroid). HELP US SPREAD THE WORD! We'd love it if you could please share this podcast with your social media friends! If you liked this episode, please leave us a rating and a review in iTunes.  https://my.captivate.fm/www.pleasereviewmypodcast.com/sec (Click here to learn how)! 

"Brett Johnson of Circle270Media sat down with Michelle for our most recent Business Inspires podcast! Circle270Media is the reason our podcast exists, so we were excited to get Brett on the other side of the soundboard to talk with us as a guest. Brett discusses the power of audio, the future of radio, and why the medium can bring out such powerful stories." This episode from Business Inspires originally was published on July 17, 2018. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

"Learn the basics to creating your own podcast from Brett Johnson, owner of Circle270Media Podcast Consultants and the local sales manager with North American Broadcasting Company. Brett discusses affordable platforms, content strategy, and equipment to help you get started." This episode was originally heard on the https://podcasts.google.com/feed/aHR0cDovL2JiYnNwYXJrY2FzdC5ibHVicnJ5LmNvbS9mZWVkL3BvZGNhc3Qv?sa=X&ved=0CAcQrrcFahcKEwiwxL_ooMn1AhUAAAAAHQAAAAAQLA (BBB Sparkcast) on February 20, 2018. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let's talk about what podcasting can do for your business in the next 12-months. Whether you're B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.