More Than Social Podcast

Are you feeling overwhelmed by all the noise in the online space? One minute you're told to post daily reels, the next you're supposed to launch a webinar, start a YouTube channel, and somehow keep up with the algorithm changes. It's exhausting.In this episode, we're stripping it back—talking about the real marketing shifts happening in 2025 and, more importantly, how YOU can cut through the clutter and grow your business without burnout. If you've been feeling stuck, overcomplicating your marketing, or wondering how to actually stand out and attract the right clients, this episode is for you.Tune in and let's get real about what's working, what's not, and how to build a brand that brings in leads—without feeling glued to your phone 24/7.

Have you ever thrown yourself so deep into your business that it became your shield? Your escape? I get it. For years, I did the same. When life got hard, I buried myself in work. It wasn't until a back injury forced me to stop that I realized I had been avoiding something deeper.In this episode, I'm sharing how I used my business as a distraction, the wake-up call that made me change, and how you can break free from the cycle of hustle and truly heal. If you've ever felt like your business is the only thing holding you together, this one's for you.We'll talk about:Recognizing when your business is a distraction, not a passionHow to break free from the cycle of constant hustleThe power of slowing down to realign with your goalsPractical ways to check in with yourself and set boundariesIt's time to stop running on autopilot and start building a business AND a life that truly fuels you.Hit play and let's talk about what really matters.

Ever feel like you need someone else to validate what you already know? You're not alone. In this episode, we're diving into why even the most seasoned entrepreneurs crave validation—whether it's from a coach, a book, or a random podcast (hey, like this one!). I'll share how listening to Alex Hormozi's books made me realize just how much I already knew and why that moment of confidence was so powerful. If you've ever questioned your expertise, this one's for you. Tune in for a confidence boost and a fresh perspective on why you're already on the right path.➡️ If you're ready to scale your business without burnout, check out Spotlight Theory: https://spotlighttheory.lisaanne.ca

Sometimes, the best way to gain clarity and momentum is to pause. In this episode, I'm sharing why I took a step back, how it gave me a fresh perspective, and how you can do the same in your business. Whether you're feeling stuck, overwhelmed, or just unsure of your next move, this conversation will help you refocus, realign, and step into your next level with confidence. Let's talk about the power of taking a break and why it's sometimes the best thing you can do for your growth.

We all want more out of our lives, right? More clients, more business, more money, more flexibility, deeper relationship experiences. Whatever your "more" looks like, we all have this drive to just keep reaching for it. But here's the question that we rarely stop to actually ask ourselves: What does "more" actually mean to you? And here's the big one: How do you redefine "more" while recognizing that everything you have right now is enough? I've been in business now for over nine years, which is wild to say, but let me tell you, things have shifted so much as they naturally do for all of us entrepreneurs.  Our goals, our definition of success—they evolve and we adjust continuously.  When I started this podcast, I thought I knew what "more" meant for me. But as I continue to grow, speak on stages, do podcast interviews, and share more of my story, I've realized something... This idea of "more" is not just about business. It's not just about life or the life that we live off-screen. Life is so much more than what we see online. It's more than the brand we create, the followers we attract, or even the people we actually serve. It's about the people in our lives, the work that truly lights us up, and the impact we have on others. It's about those quiet, powerful moments that no one else sees.  The moments when you choose to keep going, even when it feels so impossible. That's what brings you here on More Than Social. Something deeper, something more meaningful. I have decided to take a brief pause with this podcast—a hiatus, as we could say. But don't worry, I won't be gone forever. I will be back with a renewed perspective.  The truth is, we're all living lives that are much more than just social media. It's more than this perfectly curated post or the highlight reels we share online. Life is messy, raw, and real. And it's that "more" that I want to dive into with you right here. As I take this brief pause, I want to leave you with this: Whatever "more" looks like for you, know that you are already enough. You are already worthy of everything you're striving for. But here is the beautiful paradox, if I can say that. You can want more and be grateful for what you have all at the same time. I'm super excited for what is coming. In the meantime, keep striving, keep growing, and keep figuring out what "more" stands for you. Live a life that is so much more than social media.     We talk about:  00:00 Intro 01:16 Personal Journey and Realizations 01:55 A Life-Changing Moment 02:35 The Essence of More 03:12 A Temporary Farewell 03:46 Defining Your Own 'More'   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever had the feeling that you just want to make a complete change, and you've been fighting with it for a while?   That feeling of uncertainty can be quite overwhelming. You're not sure if the change is right, or if it's even possible, but then suddenly, there's a light bulb moment where everything falls into place, and you realize that this change is exactly what you want.   This has happened to me more often recently. In fact, you're among the first to hear about these changes by tuning into this episode.    And, here's my favour to ask:  I want to hear from you.  Send me a message on Instagram, Facebook, or via email. Tell me about your struggles and how I can help. I want to create content that speaks directly to your needs because if you're struggling, you're not alone. Sharing and connecting will help build a stronger community where we can all support each other.   Thank you so much for being here, listening, and hanging out with me. We're going to have some amazing and deep conversations moving forward. I promise to continue providing valuable content while also letting you in a bit more. Let's make this journey fun and impactful. I'll see you next week, same time, same place, with possibly a different kind of conversation altogether!     We talk about:  00:00 Intro 01:12 A New Direction for the Podcast 01:56 Reflecting on Nine Years in Business 02:26 The Importance of Documentation 03:15 Beyond Business Strategies 05:43 Finding My Voice 07:30 Personal Insights and Epiphanies 10:32 The Power of Solitude 14:26 Building a Community   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you struggling with competitors making false promises? It's time to stand out! One of the biggest struggles within the digital marketing industry is dealing with competitors who claim they can deliver what you offer, but then fail to do so. How often have you heard stories of people who spent a significant amount of money on a service or course, only to find that it didn't meet their expectations or deliver the promised results? This issue is increasingly common. Whether agency clients tell me they've spent a lot with no booked appointments to show for it or members of my Spotlight Theory program share stories of spending $10,000 on courses that teach ineffective methods, they're frustrated. And honestly, so am I. But rather than just ranting, I want to offer some advice and solidarity. If you're genuinely focused on delivering the results you promise, you will cut through the noise, and people will start to notice. Trust me, the effort and care you put into your work will pay off. It's easier said than done, but being true to your promise and focusing on providing value for your current clients will eventually stand out. Over time, people will recognize your genuineness and the actual results you deliver. This approach may not bring overnight success, but it fosters long-term credibility and trust. I genuinely appreciate you for showing up and working hard every day. It's important to keep focusing on those you're connecting with and generating authentic referrals and testimonials. Remember, the impact you're making is real and valuable. We talk about:  00:00 Intro 02:47 The Problem with False Promises 04:19 Real Results vs. Empty Promises 08:03 Building Trust and Credibility 13:01 Conclusion: Keep Believing in Your Impact   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Do you want to grow your business but are unsure about the best decisions to make, who to hire, or how to leverage your finances effectively?  This week, I'm joined by Danielle Hayden, an expert in financial strategies for business growth. She shared valuable lessons on healthy business spending and how it enhances profitability.  Danielle Hayden is the founder of Kickstart Accounting, Inc. Her journey from being a hairdresser to becoming a corporate accounting professional and eventually a CFO for entrepreneurs is truly inspiring.  Initially starting her career in the creative field, Danielle found a knack for teaching people how to understand and leverage their numbers to achieve their goals. After gaining extensive experience in corporate accounting, Danielle brought her expertise back to the entrepreneurial world, helping others use their financial data to grow confidently. Numbers play a crucial role in business, especially for Type A personalities like Danielle and myself. The structured and predictable nature of accounting attracted Danielle, driving her shift from hairdressing to corporate finance.  Numbers tell a story, and understanding this story helps make informed decisions that can accelerate business growth. This structured approach is essential not only for entrepreneurs but also for those looking to scale their businesses effectively. Hiring support before you feel entirely ready can significantly impact your business's growth trajectory. Danielle discussed the importance of bringing in experts to handle different aspects of your business, like bookkeeping, legal matters, and virtual assistance, to buy back your time.  This strategic hiring allows entrepreneurs to focus on what they love and excel in, which is often the reason they started their business in the first place. Healthy business spending and strategic financial management are key to enhancing profitability and achieving sustainable growth. Whether you're just starting or looking to scale, these insights from Danielle Hayden can guide you in making smarter business decisions. We talk about:  00:00 Intro 03:09 The Importance of Numbers in Business 04:36 Balancing Creativity and Structure 07:31 Monthly Financial Reviews and Quick Decisions 12:35 When to Hire Support for Your Business 15:14 Accurate Bookkeeping and Regular Financial Reviews 15:47 Hiring Experts and Scaling Your Business 17:37 Handling Full-Time Employees and Leadership Challenges 21:20 Spending to Grow Your Business 23:39 Paying Yourself and Managing Finances   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Free gift - https://kickstartaccountinginc.com/gift/ Connect with Danielle Website - kickstartaccountinginc.com  Instagram - https://www.instagram.com/kickstartaccounting' LinkedIn - danielle-hayden-kickstartaccounting   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you overwhelmed by the demands of maintaining an online presence as an entrepreneur? You're not alone. The constant pressure to keep up with online trends, engage with audiences, and produce content can take a toll on anyone. In Episode 154 of the "More Than Social Podcast," I share insights and strategies for managing and overcoming online overwhelm.  Most people are struggling and facing challenges, and I'm sure more would admit they hate social media.  Personally, I have a love-hate relationship with social media.  It's great for business—it allows us to connect globally and build a business online. I'm thankful for the connections I've made, but yes, there is constant pressure to post constantly, follow new trends, and adapt to algorithm changes.  If you're overwhelmed by all the advice out there, simplify. Identify what aligns with your strengths and focus there. Avoid shiny object syndrome and trust the process. Validate and adapt regularly based on feedback and stay consistent.  I truly appreciate you listening to these episodes. If you feel overwhelmed by the online world, connect with me on social media. Let's support each other through the ups and downs. You don't have to navigate this journey alone. We talk about:  00:00 Intro 01:24 The Reality of Social Media 01:49 Personal Experiences and Advice 04:37 Setting Boundaries and Reconnecting with Purpose 06:39 Staying Motivated Through Life Changes 09:49 Simplifying Your Strategy   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you feeling like your social media efforts aren't producing enough qualified leads? Today, we'll explore my proven strategy for attracting a flood of qualified leads.  Learn about creating an irresistible lead magnet, designing a high-converting landing page, running targeted ads, and setting up an effective email marketing sequence.  I also share my personal journey, actionable tips, and common mistakes to avoid, ensuring you can generate leads faster and more effectively.  Plus, discover how the Spotlight Theory program can guide you through every step of the process.  We talk about:  00:00 Intro 03:33 Step 1: Creating a Killer Lead Magnet 04:54 Step 2: Building an Effective Landing Page 06:01 Step 3: Running Targeted Ads 07:29 Step 4: Automating Email Sequences 11:21 Common Mistakes to Avoid 15:00 Spotlight Theory Program: Your Path to Success   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever wondered how successful online course creators generate consistent revenue without the constant stress of launches? If you have an online course or are considering starting one, this episode is for you. Today, we have Caitlin Bacher, CEO of Skill with Success. Caitlin's company is dedicated to teaching coaches and course creators how to turn their online courses into seven-figure businesses without launching every month. Caitlin has successfully grown her business to over $11 million in revenue, moving away from the traditional launch model. For those of you who dread the stress of constant launches, Caitlin is about to share invaluable insights into how you can achieve consistent revenue through an automated sales process. Caitlin advises focusing on a signature offer when your course still generates less than a million dollars annually. Having a range of products might break your business rather than expand it. Instead, zero in on creating a single, powerful signature course that serves a specific need. Caitlin's key to success is listening to her community and reiterating her courses based on feedback. For those new to selling online courses, Caitlin offers extensive resources on her website, including a free masterclass on generating launch-size revenue without launching. We talk about:  00:00 Intro 01:52 Meet Caitlin: From Social Media Manager to Course Creator 04:17 The Journey to a Successful Online Course 06:43 Transitioning to Evergreen Sales 09:38 Building a Signature Course 21:07 Automating Sales with Webinars 32:36 Final Thoughts and Advice   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Free Masterclass: https://www.caitlinbacher.com/masterclass Connect with Caitlin Instagram - https://www.instagram.com/caitlinbacher Facebook - https://www.facebook.com/caitlinbacher Website - https://www.caitlinbacher.com Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever struggled to get the right people to show up for your webinars? If so, you're not alone. In today's digital marketing world, having a compelling topic for your webinar can be a game-changer.  Getting prospects booked on your calendar is one thing, but if those booked appointments don't show up or they're not actually qualified, you're kind of wasting your time. Instead, I recommend setting up your marketing in a way that pre-qualifies people. Push away those who aren't a good fit and pull in those who are truly aligned with your business goals. Webinars, masterclasses, and coaching sessions—whatever term you prefer—are far from being outdated. They continue to deliver outstanding results for my clients and me. So why fix something that's not broken? Let's tweak, optimize, and push for even better outcomes. If there's one piece of advice I can offer, it's this: Don't wing it. There's a strategy to running a successful webinar, and the most crucial part is choosing a compelling topic. Dive into this episode to learn more about how exactly to do this. We talk about:  00:00 Intro 01:40 My First Webinar Experience 02:32 Client Success Story with Webinars 03:53 The Strategy for Successful Webinars 07:09 Rules for Effective Webinar Topics 15:03 Ensuring Your Webinar Leads to Your Offer   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Webinar Framework: https://learn.lisaanne.ca/webinar-framework Webinar Checklist: https://learn.lisaanne.ca/webinar-checklist Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Have you ever felt the need to break away from conventional paths in your entrepreneurial journey to find your own unique way? In this episode, we dive deep into the world of entrepreneurship with Mariah Liszewski, an SEO expert who shares her inspiring journey from quitting her job and school to building a successful business founded on genuine passion and curiosity. Mariah and I discuss the importance of following your gut, leveraging your strengths, and avoiding cookie-cutter strategies. We explore the benefits of being flexible and honest with oneself, the crucial role of educational content, effective keyword research for SEO, and setting boundaries as entrepreneurs. Join us as Mariah offers a fresh perspective on growing a business you love by staying in your zone of genius. Whether you're a budding entrepreneur or looking to revamp your business strategy, this episode is packed with actionable insights and inspiration.   We talk about:  00:00 Intro 03:48 The Journey into SEO 07:04 Finding Your Unique Path 09:23 The Importance of Mentorship 12:00 Balancing Business and Personal Growth 19:22 Setting Boundaries for Success 21:08 The Closed Fist Analogy 26:11 SEO Strategies for YouTube 26:54 Creating Content That Feels Fun 31:33 Optimizing Blog Posts with YouTube Videos 33:27 Advice for Entrepreneurs   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca The Ultimate SEO Roadmap: https://www.mariahmagazine.com/seo-roadmap/ Connect with Mariah Website - https://www.mariahmagazine.com Instagram - https://www.instagram.com/mariahmagazineco/ Facebook - https://www.facebook.com/mariahmagazinestudio/ LinkedIn - https://www.linkedin.com/in/mariahmagazine/ Podcast - https://curiouslyguided.com Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Struggling with Email Marketing? Turn Crickets into Clients with These Proven Strategies Are you pouring your heart and soul into email marketing only to hear crickets instead of closing more clients? You're not alone, and there's hope. In this episode of the More Than Social Podcast, we discuss why your email campaigns might not deliver results and how to improve them. Imagine this: you've meticulously crafted your latest offer, spent hours perfecting your launch email, sent it out, and… crickets.  It's not just frustrating—it's costing you valuable opportunities.  Today, we'll guide you through a step-by-step strategy to transform your cold email list into a warm, engaged community ready to buy.  We'll focus on building genuine relationships that convert rather than just sending out sales pitches into the void. Tune in to discover how consistent nurturing and targeted strategies can turn your email marketing into a powerful tool for converting leads and boosting your business growth.   We talk about:  00:00 Intro 01:54 Understanding Your Email List 02:33 The Importance of Email Stats 02:52 Step-by-Step Email Marketing Strategy 03:25 Collecting Email Addresses 04:37 Nurturing Your Leads 05:12 Transitioning to Sales 06:52 Personalizing Your Emails   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Email Guide: https://stockmedia.ca/CRM Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoachingp  

As business owners, we constantly face opportunities to evolve, pivot, and even step back to move forward. It's about listening to your gut, making strategic changes, and sometimes taking financial steps back to leap forward eventually. What makes this week's conversation stand out is Jessica Sorentino's blend of entrepreneurial wisdom and personal branding insights.  Whether you're an author, a small business owner, or just passionate about personal branding, there's plenty to learn from Jess's experiences. Jess offers practical advice for anyone looking to build a personal brand on social media: Focus on Storytelling: Developing a storyline beyond your expertise is crucial. Show your audience that you're a real person, not just a professional. This emotional connection can foster relationships and drive your brand. Authenticity in Social Media: Aim to make your social media interactions one-to-one rather than one-to-many. Picture speaking directly to your dream follower and post content that fosters genuine connections. Content Pillars: Define content pillars or categories. Jess recommends balancing value-added posts and occasional sales posts. Four of every five posts should be community-building, and one can be sales-oriented. Journaling Exercise: To uncover your unique brand story, Jess suggests journaling your daily activities for a week, highlighting recurring themes. This practice can reveal aspects of your life and business that resonate with your audience. Are you ready to take your personal brand to the next level? Reflect on Jess's advice, connect with your true story, and watch your business expand. We talk about:  00:00 Intro 03:55 The Aha Moment and Taking the Leap into Business 06:42 Blogging and Digital Marketing Evolution 10:27 Navigating the Publishing Industry 14:32 Building a Personal Brand and Business Processes 22:40 Challenges and Financial Strain 26:39 Tips for Building a Personal Brand on Social Media   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with Jessica Website - https://www.jessicasorentino.com Instagram - https://www.instagram.com/jessicasorentino LinkedIn - https://www.linkedin.com/in/jessicasorentino/ Substack - https://jessicasorentino.substack.com  Podcast - https://link.chtbl.com/openbook Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Have you ever felt like you're just spinning your wheels with your marketing efforts, unsure if you're reaching the people who truly need your service or product?  Maybe you have a fantastic course or service but struggle to convert initial interest into paying clients. If this sounds familiar, you're in the right place. Building a digital marketing funnel involves creating a step-by-step guide that turns potential clients from strangers to loyal customers. Think of it as a roadmap guiding potential clients from the first moment they hear about you to becoming devoted advocates for your brand.  In today's crowded online world, relying on chance encounters with your website or profile won't cut it. You need to nurture potential clients through every stage of their decision-making process, typically needing 10 to 12 touch points before they trust you enough to make a purchase. Knowing your target audience inside and out is crucial. Research their demographics, behaviours, and needs to create a buyer persona. Get insights by surveying your existing clients, monitoring social media, and using analytics tools like Google Analytics. Email marketing automation lets you send personalized content to nurture leads through your funnel. Segment your audience, create automated email sequences, and personalize your messages. Dive into this episode and learn how to grow your client base.   We talk about:  00:00 Intro 03:03 The Five Stages of the Marketing Funnel 11:04 Building Your Ideal Customer Profile 14:48 Optimizing Your Marketing Funnel 17:57 Nurturing Leads with Email Marketing 19:18 Tracking and Analyzing Your Funnel   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Have you ever wondered how high-performing entrepreneurs manage anxiety and depression, especially in the age of social media? If so, you're in the right place. In this episode of the More Than Social podcast, we dive deep with therapist Valerie Martin, who brings a wealth of knowledge and experience working with high-performance entrepreneurs. We cover everything from burnout to structured workdays and how social media impacts mental health. There are some key insights you will want to take advantage of. We also got into how biological cycles impact performance. Valerie shared her perspective on how entrepreneurs, particularly women, must be aware of their cycles and adjust accordingly.  One of the key takeaways from our discussion was the importance of being present.  Both Valerie and I talked about the need to live in the moment, understanding that life is not just about climbing the career ladder but also about enjoying the journey.  She highlights the need to balance work with personal life, ensuring that entrepreneurs don't just survive but thrive. Valerie provides valuable advice on maintaining mental wellness as a high-performing entrepreneur.  She suggests setting clear boundaries, recognizing signs of burnout, and ensuring that personal well-being is not compromised for professional gains.  Remember, even high performers need to pause, rest, and recharge.   We talk about:  00:00 Intro 05:50 The Importance of Structured Workdays 09:30 Embracing a Lifestyle-Centric Career 11:38 High-Performance Coaching Explained 15:22 The Impact of Cycles on Performance 17:50 Burnout in High Performers 19:45 Burnout vs. Mental Health Issues 21:26 Wellness Tips for Entrepreneurs 22:57 Impact of Social Media on Mental Health 29:58 Being Present in Life and Business 33:49 Final Thoughts and Advice   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca You Are Motherf*ing Enough": https://www.honoryourspark.com/enough Connect with Val Website - https://honoryourspark.com/ Instagram - https://www.instagram.com/honoryourspark Facebook - https://www.facebook.com/honoryourspark LinkedIn - https://www.linkedin.com/in/valeriekmartin/ TikTok - https://www.tiktok.com/@honoryourspark Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

If you were to ask me right now, what is that one piece of advice I would give an entrepreneur who is looking to grow their client base through social media?  That piece of advice is to focus on your lead generation first.  As someone who has been navigating the challenges and opportunities of social media for years, let me tell you, it's all about generating high-quality leads online. Why focus on lead generation?  It's simple.  This strategy is what will actually help you grow your business, boost your sales, and expand your client base. Though aspects like posting content, engaging in trends, and being active are important, you're essentially wasting your time if they don't convert into leads or sales. Welcome to another episode of the More Than Social podcast! Today, I'll dive deep into the world of lead generation, focusing on attracting high-quality leads who are eager to work with you. I'm not just talking about posting random content on social media. If you're not seeing leads as a result, then it's time to change your strategy. Focus on posting content that brings in leads, not just engagement or followers. Many people try to generate leads online through typical advertisements like "Buy now," "Get this free," "Sign up for a discount," and so on. The issue with these approaches is that they generally attract price shoppers, not high-quality leads. A well-crafted lead magnet will attract people who genuinely want to work with you because of your expertise. Once you've identified your ideal lead magnet, integrate it into your social media strategy. Get on social media, talk about your freebie, and get people into your bubble. Convert social media followers into email list subscribers, and you'll be well on your way to generating quality leads. Focusing on lead generation and employing one or more of these lead magnets can significantly enhance your business's growth on social media. Go ahead, implement these strategies, and watch your business flourish. We talk about:  00:00 Intro 01:36 The Power of Lead Magnets 03:29 Common Mistakes and Best Practices 03:49 10 Effective Lead Magnet Examples 14:36 Implementing Your Lead Generation Strategy 16:00 Conclusion and Next Step   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever wondered how you can attract new clients, even if you're an introvert? Socializing and interacting with people can be daunting for many, but it doesn't have to be an impossible hurdle for your business.  As an introverted entrepreneur, in this episode, I share seven strategies to help introverts thrive in attracting new clients without the stress of constant socializing. As you'll hear in this episode, being an introvert doesn't mean you have to constantly present yourself in person.  One of the best ways to attract clients is by using online platforms. Introverts often thrive behind a screen, where they can thoughtfully compose their messages and engage with others at their own pace. Leveraging social media, websites, and email marketing can significantly expand your reach without stepping out of your comfort zone. Create valuable content that showcases your expertise. This can be in blog posts, videos, podcasts, or any other medium you're comfortable with. By demonstrating your knowledge and skills, potential clients will be naturally drawn to you for your expertise, and this can happen without the need for constant direct interaction. Introverts can indeed thrive in attracting new clients by leveraging these strategies. It's all about finding ways to align with your strengths and comfort. Embrace the digital age, focus on quality relationships, and let your expertise shine through various content channels. Remember, you don't have to shout from the rooftops to be heard — sometimes, the quiet and thoughtful approach is the most effective. Hear all of my best tips in this episode! We talk about:  00:00 Intro 01:43 The Power of Online Presence for Introverts 05:49 Creating Engaging Content 06:51 Email Marketing Tips 08:12 Hosting Online Workshops and Masterclasses 09:42 Leveraging Client Referrals 10:49 Optimizing Your Onboarding Process 11:55 Enhancing Your Website with SEO 13:55 Networking Strategies for Introverts 14:58 Nurturing Existing Relationships   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you a solopreneur looking to scale your business without bringing on an entire team?  In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives.  As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts. Jess Freeman is the creative force behind Jess Creatives. With a background in website and graphic design, Jess started her journey in college and took her business full-time in 2014 when she was just 24 years old.  She provides comprehensive web design and SEO services, including hands-on SEO for clients ranging from brick-and-mortar shops to solo business owners. Her story is of hard work, efficiency, and continuous adaptation to the evolving digital landscape. Jess shares that automation tools and software are crucial to managing her business without a larger team. Tools like HoneyBook streamline her client onboarding process, and automated social media management tools like Social Bee help maintain a consistent online presence. Jess emphasizes the importance of having a structured, efficient workflow and not getting bogged down by perfectionism. One of the main focuses of this insightful interview is SEO (Search Engine Optimization). Jess explains that SEO optimizes website content to rank higher in search engine results. This involves using relevant keywords in a natural and non-spammy way, ensuring web pages provide valuable and comprehensive information to users. Jess emphasizes the importance of not relying too heavily on one marketing channel. Whether it's social media, SEO, or email marketing, diversifying helps ensure business stability. With recent changes on platforms like Instagram and the unpredictable nature of algorithm shifts, having multiple avenues to reach your audience is crucial. We talk about:  00:00 Intro 2:35 Jess's Journey: From Photography to Web Design 6:49 Managing a Solo Business: Tools and Strategies 10:54 Streamlined Client Onboarding Process 16:02 Customizing Websites for Clients 19:21 Understanding SEO Basics 19:46 Common SEO Mistakes 20:18 Optimizing Content for SEO 21:51 SEO Myths and Misconceptions 23:22 Effective Keyword Strategies 23:56 SEO Tips and Best Practices 29:06 Optimizing Images for SEO 32:09 One Piece of Advice Diversifying Your Marketing 34:57 Final Thoughts and Resources   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Backlink Boss Guide: https://www.jesscreatives.com/backlink-boss/ Connect with Jess Website - https://www.jesscreatives.com/ Facebook - https://www.facebook.com/jesscreativesdesign LinkedIn - https://www.linkedin.com/in/jessfreeman/ YouTube - https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg Threads - https://www.threads.net/@jesscreatives Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are your palms sweaty? Knees weak. Arms are heavy. There's vomit on your sweater already—mom's spaghetti. Okay, I'm not a rapper, but if you got that, I totally get you! If you're not following along with my Eminem reference, let's get down to the real question: Do you have social media anxiety when showing up for your business? Most people do. What do I actually post online? I don't want to show my face; that's awkward. What if people make fun of me? What if no one actually pays attention to what I have to say? If you've ever had these thoughts, let's dive into overcoming this anxiety together. Social media feels easy for personal use—no pressure, no stress. But for business, it's a whole different ball game. The stress, fear, and worry revolve around these tiny apps we frequently use. Why do we put ourselves through this? This episode of the More Than Social podcast covers some main tips that helped me overcome that anxiety, which might also help you. Here's to showing up, impacting, and growing your business without letting social media anxiety hold you back. We talk about:  00:00 Intro 02:02 The Pressure of Social Media for Business 02:40 Personal Experiences with Social Media Anxiety 03:12 Common Concerns and Overcoming Anxiety 05:34 Sharing Your Story to Connect 07:50 Engaging with Your Audience 10:19 Quality Over Quantity in Posting   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever wondered how a simple book can catapult your online business to new heights?  In this episode of the More Than Social podcast, I'm joined by Chris Benetti, an expert in leveraging online book sales for lead generation and business growth.  We discuss Chris's journey from the mining industry to digital entrepreneurship, sharing his experiences with sales funnels, conversion rate optimization, and book funnels. Chris gives us insights into different book funnel strategies, including free and paid funnels, order bumps, upsells, and downsells.  We also discuss effective Facebook advertising strategies for book funnels, targeting both cold and broad audiences, and continuous ad creative testing. Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books and digital offers, and in 2023, Chris sold over 19,000 books for his clients. Chris' mission is to make marketing and selling books easy for business owners by educating them on fundamental marketing strategies with a no-BS approach. We talk about:  00:00 Intro 02:35 Chris's Journey into Digital Marketing 05:04 The Power of Book Funnels in Business 05:21 The Transition from Trades to Digital Entrepreneurship 06:56 The Evolution of Digital Marketing Strategies 08:24 Maximizing Facebook for Business Growth 10:21 Deep Dive into Book Funnels: Strategies and Insights 13:09 The Mechanics of Paid Book Funnels 16:02 Advanced Funnel Strategies: Upsells and Downsells 16:48 Exploring Pricing Strategies for Maximum Conversion 22:01 Mastering Facebook and Instagram Ads for Book Funnels 30:43 Balancing Business and Family Life   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Chat with Chris: https://smartauthormedia.com/chat (free 30 min consulting session worth $1,000)   Connect with Chris Website - https://smartauthormedia.com Instagram - https://www.instagram.com/itsbenetti Facebook - https://www.facebook.com/itsbenetti LinkedIn - https://www.linkedin.com/in/smartauthor/ Podcast - https://smartauthormedia.com/podcast Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

In the hustle and bustle of entrepreneurship, the word "no" often gets overshadowed by the constant pressure to say yes to every opportunity that comes our way.  However, what if I told you that saying "no" could be the key to unlocking your full business potential? In this episode, we explore the transformative power of setting boundaries and embracing the word "no." Through my journey, I've learned that saying "no" was not about shutting doors but wisely choosing which ones to open. By setting boundaries and prioritizing self-care, I reclaimed my time and sanity and made better leadership decisions. My transformation shows how saying "no" can lead to saying "yes" to opportunities that align with your goals and values. One of the most important lessons I share is the importance of setting boundaries for self-care and business growth. By learning to say "no" to projects and clients that do not respect my time or expertise, I attracted a loyal client base and saw her business thrive.  I encourage you to embrace the strength of saying "no" and watch your business soar. By setting boundaries, saving time and energy, and staying true to their visions, entrepreneurs can empower themselves to open new doors and reach new heights of success. Saying "no" is not a weakness but a strength that can lead to transformative growth and fulfillment in business.   We talk about:  00:00 Intro 02:06 Saying 'No' to Say 'Yes' to Growth 02:32 The Wake-Up Call: Hitting Rock Bottom 03:26 Embracing No: The Path to a Thriving Business  03:50 The Five Big Benefits of Saying No 04:06 Prioritizing What Truly Matters 05:55 Setting Boundaries for Self-Care and Business Growth 12:37 Concluding Thoughts: The Strength in Saying No   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/   Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Social media has become a pivotal tool for businesses to connect with their audience, build brand awareness, and drive conversions. However, not all social media content leads to actual business leads. In this episode, we discuss the common misconceptions and pitfalls that many entrepreneurs and content creators face when it comes to generating leads through social media. First up -- the misconception that simply churning out content on social media will automatically translate into leads. We highlight the importance of focusing on quality and relevance over sheer quantity, emphasizing the need to speak directly to your dream audience. One key factor we cover is the significance of understanding and speaking directly to your target audience. By resonating deeply with the people you aim to reach, you can increase engagement and ultimately generate leads that go beyond mere followers. What about the importance of authenticity in social media content creation? By being yourself, sharing personal stories, and addressing your audience's specific needs, you can establish a genuine connection that resonates with your followers and attracts leads. In all, it takes a strategic approach to social media content creation that prioritizes quality over quantity. By focusing on providing value, establishing connections, and implementing the principles outlined, businesses can leverage the power of social media to drive lead generation and foster long-term growth.   We talk about:  00:00 Intro 01:49 The real problem: thinking pumping out content automatically will gain you followers/leads 02:56 The key factor to make your content convert to leads - what to look at your own content for 04:44 #1 Connection 05:34 #2 Understand your dream audience's specific needs 06:41 #3 Be yourself, share about your life, be a whole person 07:22 What does this all have to do with lead gen? 08:58 Not chasing trends, focus on relevance 10:50 Shifting your mindset from followers versus actual leads 14:40 CAP principal   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

In this episode of the More Than Social podcast, I have the pleasure of chatting with Amy Posner, a serial entrepreneur and business mentor for freelancers and creative service providers. We covered so much great stuff, including Amy's entrepreneurial journey, from copywriting to running masterminds and coaching programs for freelancers looking to build sustainable businesses. One of the biggest struggles Amy sees freelancers face when starting out is a lack of confidence in selling their services and having client conversations. She shares a mindset shift that can help - viewing the client relationship as more of a colleague partnership instead of an adversary situation. Amy provides a framework for structuring sales calls to diagnose if there's a true problem-solution fit. We also get into strategies for determining your ideal client profile and intentionally selecting who you want to work with (rather than just taking anyone willing to pay). One of my favourite pieces of advice from Amy was about saying "no" to projects or clients that aren't an ideal fit, even when it's scary to turn down money initially. She's seen the pattern countless times - when you have the courage to say no to the wrong opportunities, the right ones tend to appear shortly after. Amy's insights are extremely valuable for freelancers, service providers, and anyone running a client-based business. Her persistent, keep-going entrepreneurial perspective comes through as well.   Over her 30-year career, Amy has launched six successful businesses (five still in business today!) and mentored thousands of freelancers to succeed. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.   Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer.    We talk about:  00:00 Intro 03:18 How do land your first client? How do you start making money? Do you need to quit your full-time job and start a business? 04:19 Strategies to pull yourself out of stress 05:25 Juggling all of the hats in your business 09:24 Tips for working through hitting a wall and needing to hire out when you see it as a weakness 11:57 Learning what you like vs. don't like vs. what you're good at 16:50 Biggest struggles freelancers have to start their business 18:18 One piece of advice for people who are struggling with the client conversation 22:25 Amy's recommendations for people to find clients 23:37 Strategies to determine who is a good fit and who is not 27:29 Her mini-course 28:46 Getting to the nitty gritty of how to know who your ideal client is 32:37 Advice for fellow entrepreneurs    Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Breakthrough Clients Breakthrough Sales Calls Complete Breakthrough Freelancer Connect with Amy Website - https://amyposner.com/ Instagram - https://www.instagram.com/amyrposner/ Podcast - Business Badassery  LinkedIn - https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

In this episode of the More Than Social podcast, we discuss affiliate marketing as a strategy for business owners and entrepreneurs to generate additional revenue streams and how to start affiliate marketing in 2024.  I'm no stranger to affiliate marketing, and I've been doing it for years. I start by sharing my journey in affiliate marketing, selling high-ticket items for commission, which laid the groundwork for launching my own business.  We discuss the difference between affiliate marketing and network marketing and emphasize the potential of affiliate marketing to supplement existing income by promoting products or services that you already use and believe in.  We also cover practical tips on how to seamlessly integrate affiliate marketing into one's business model, leveraging it to alleviate financial stress and achieve financial goals.  Business owners can create passive income streams without significant additional effort by recommending tools, programs, or services that are already in use and trusted.    We talk about:  00:00 Intro 01:29 What is affiliate marketing  02:49 The difference between affiliate marketing and network marketing 03:38 Using affiliate marketing as a full business vs. another stream of income 05:11 How I got started with affiliate marketing 07:12 Getting the product you're recommending to stand out 09:29 Challenging the idea that affiliate marketing is "scammy" 12:56 High ticket vs. other offers 13:47 Generating multiple income streams 17:00 First goal: cover your costs 20:20 Market things you have used and can stand by 22:07 Where to look for affiliate programs 23:12 The 4 questions to ask yourself getting into affiliate marketing 25:18 Promo codes vs. links   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Best CRM System: http://stockmedia.ca/crm Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching    

In this episode of the More Than Social podcast, I had the unique opportunity to chat with Jacqueline Renee, AKA the menstrual mogul, cycle sync coach for female entrepreneurs. This conversation not only shed light on an incredibly insightful area of female entrepreneurship and health but also provided actionable strategies to align your business operations with your menstrual cycle for better productivity and work-life harmony. Our menstrual cycles are not merely a time of physical transition, but they can also be harnessed as a powerful tool for business planning and growth. Jacqueline simplifies this into four key phases: winter (menstrual), spring (follicular), summer (ovulatory), and fall (luteal), each offering unique energies and focus areas for female entrepreneurs. Jacqueline's approach to integrating the menstrual cycle into business planning is really eye-opening. By aligning specific tasks with each phase, female entrepreneurs can enhance their well-being, reduce stress, and ultimately enhance their business's success. Jacqueline is a Cycle Sync coach for female entrepreneurs, not your average woman. As an 11-year veteran in the online space, she realized the secret to building a sustainable business and avoiding burnout is prioritizing hormones and making our cycle the main character. Jacqueline prides herself on educating women in a way that never makes them feel like they are in a classroom or doctor's office so that the information can trickle down to all generations of females!   We talk about:  00:00 Intro 02:05 How Jacqueline got to where she is 08:20 What does freedom mean to her 10:25 How it felt to walk away from her network marketing business 12:15 The 4 phases of our cycle 22:54 Breaking our plans down by season 24:05 Examples of different type of work to do in each phase 28:53 How long does it take to implement and feel the difference 32:31 Her own personal experiences  35:35 Advice for fellow entrepreneurs    Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with Jacqueline Website - https://www.menstrualmogul.com Instagram - https://www.instagram.com/menstrualmogul TikTok - https://www.tiktok.com/@menstrualmogul Podcast - https://podcasts.apple.com/gb/podcast/the-menstrual-mogul-podcast/id1696198394 Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching    

As a savvy entrepreneur, you understand the importance of marketing strategies to elevate your personal brand and grow your business.  In this episode, we will dive into five effective organic marketing strategies designed to help you build an authentic personal brand, connect deeply with your audience, and take your business to the next level without relying on paid advertising. First, we discuss the power of podcasting as a tool for engaging with your audience on a deeper level. Hosting a podcast allows you to share valuable content, showcase your expertise, and foster a sense of community around your personal brand. You can establish yourself as an authority in your niche through consistent and meaningful interactions. Search Engine Optimization (SEO) is crucial in improving your online visibility and ranking on search engine results pages. We cover the significance of using relevant keywords, optimizing your website content, and leveraging tools like Yoast SEO to enhance your SEO performance. By implementing SEO best practices, you can attract organic traffic and establish your brand as a credible resource in your industry. While online networking is valuable, creating genuine connections offline can be equally impactful. I encourage you to attend local networking events, engage in one-on-one conversations, and nurture relationships with potential collaborators and clients.  This also lends itself well to referrals; by incentivizing satisfied clients to refer your business to others, you can tap into a trusted network of advocates who can vouch for your expertise and quality of service. Building a structured referral program and soliciting client feedback can drive word-of-mouth marketing and elevate your brand reputation. Organic marketing strategies offer a holistic approach to building your personal brand and expanding your business reach. Incorporating podcasting, social media engagement, SEO optimization, offline networking, and referral programs into your marketing toolkit can create a strong online presence, foster genuine connections, and drive sustainable growth for your brand.   We talk about:  00:00 Intro 03:12 Strategy 1 - Podcasting 05:48 Strategy 2 - Social Media 08:31 Strategy 3 - SEO 10:48 Strategy 4 - Networking 11:54 Strategy 5 - Referrals 15:07 Where can you start first? 15:44 Can you make me this promise?   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

In today's highly competitive business environment, standing out and achieving success requires more than just following established norms. This is particularly true in industries perceived as traditional or less exciting. Cindy Kumar, a leader in the accounting industry, is a prime example of how breaking industry norms can lead to remarkable success. In this episode, Cindy shares her unique journey and approach to business, offering valuable insights for entrepreneurs across any industry. The accounting industry, often stereotyped as dull, has seen a vibrant shake-up thanks to visionaries like Cindy. As the CEO of Elevated Accounting, Cindy challenges the conventional image of an accountant and demonstrates the immense potential for growth and innovation within the sector. By focusing on creating passive income through online courses, hosting in-person events, and leveraging social media for client acquisition, Cindy has managed to transform her business landscape. Remarkably, 80 percent of her clients now come through Instagram, showcasing the power of creative marketing strategies in even the most "boring" industries. One of the standout strategies Cindy implemented is her active use of Instagram to connect with potential clients. This approach has proven incredibly effective, allowing her to grow her email list from 200 to over 1200. Cindy's story highlights the importance of social media in today's business world, encouraging entrepreneurs to explore and capitalize on these platforms, regardless of their industry. Cindy's success also extends to educational content. Recognizing the gap in market knowledge regarding accounting and taxes, she developed online courses aimed at bridging this divide. Her courses focus not just on the dry mechanics of accounting but also on how entrepreneurs can save money, make intelligent financial decisions, and grow their businesses. This initiative has helped countless business owners and contributed significantly to Cindy's professional growth and revenue. Breaking free from industry norms and exploring innovative strategies can lead to incredible success. Cindy Kumar's story is an inspiring reminder that with creativity, dedication, and the right approach, any business can stand out and thrive, no matter how "boring" the industry might seem.   We talk about:  00:00 Intro 04:54 Why help entrepreneurs with business vs. just filing personal taxes 07:28 Which parts of business she struggled with when first starting out 08:27 Preferred platform to us 09:12 Difference between hiring an accountant and using Turbo Tax 13:25 How to choose the right starting price point 16:09 How she's scaling her own business 21:48 Creating a course that appeals to more industries 27:40 Her biggest struggle and biggest win on Instagram 29:56 Checkout pages vs. e-transfers 32:24 3 biggest places people miss out on from a savings perspective 35:46 Handling and keeping receipts 37:09 One piece of advice for a fellow entrepreneur   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with Cindy Website - https://www.elevatedaccounting.ca Facebook - https://www.facebook.com/elevatedaccounting LinkedIn - https://www.linkedin.com/in/cindy-kumar-cpa-72349aa3/ TikTok - https://www.tiktok.com/@elevatedaccounting Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you actively building your email list but unsure how to maximize it?  In this episode of the More Than Social podcast, we explore the world of email marketing and share valuable insights and strategies to help you leverage your email list effectively for business growth. Email marketing is important—not just growing your email list but using it as a powerful asset within your business. As entrepreneurs, we must move beyond simply accumulating emails and focus on building connections with subscribers to convert them into paying clients. Effective email marketing is about growing your list, nurturing relationships, providing value, and converting subscribers into loyal customers.  By implementing the strategies and tips shared in this episode, you can elevate your email marketing game and see significant success in your business.   We talk about:  0:00 Intro 2:52 Why it's important to grow your email list 3:43 Example scenario in practice 5:04 Strategy 1 - Email welcome sequence 8:34 Strategy 2 - After the automation - top-of-mind emails 10:48 Tips for emails you will be sending 12:39 Strategy 3 - Automating the follow-up 13:45 6 Tips for this follow-up automation 17:53 Inbox Impact Template plug   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Inbox Impact Template: https://learn.lisaanne.ca/inbox-impact-templates Episode #103 - https://lisaanne.ca/3-powerful-email-marketing-strategies-for-rapid-list-growth Episode #105 - https://lisaanne.ca/why-you-should-stop-creating-new-email-copy Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

When it comes to entrepreneurship and managing multiple ventures, it's easy to get stuck and overwhelmed.  With six businesses under his belt and over 500 properties in his portfolio, my guest, Navid Moosa, maintains an enviable work-life balance, working only four days a week.  Together, we uncover the secrets behind his incredible success.  Navid is a seasoned real estate agent turned investor with over 20 years of experience. With a keen eye for opportunity and a talent for identifying trends, Navid has successfully invested in various industries and built a diverse portfolio of businesses. Navid, a real estate titan and serial entrepreneur, credits much of his success to outsourcing and effective leadership. Leveraging other people's expertise to grow businesses and free up time might not be new, but Navid's approach is unique. His story emphasizes the importance of delegating tasks and empowering others, allowing them to shine while contributing to the business's growth. Navid introduced his MDTA strategy—mindset, Discipline, Time Management, and Action. This framework lays the foundation for his achievements and can serve as a blueprint for others looking to replicate his success.  The journey of delegation and empowerment doesn't end with hiring the right people; it's also about training them effectively.  Navid suggests a phased approach, from involvement and gradual withdrawal to independent operation by the new hire.  This ensures the new team member is well-prepared and allows the entrepreneur to gradually detach, ensuring the business can run smoothly without constant oversight. Navid's story is a powerful reminder of what entrepreneurship can achieve with the right mindset, discipline, time management, and willingness to delegate and trust others.  His MDTA strategy and his practical advice on outsourcing and team training provide a roadmap for others to follow. Whether you're managing one business or several, his journey underscores the importance of smart work over hard work, empowering you to achieve more while working less.   We talk about:  0:00 Intro 4:51 How he's implemented the 4-Day Work Week 12:00 Tips for delegation and letting someone else take control 14:45 How to handle when your team makes mistakes and not take it as a reflection of your work 16:10 How to bring in a new person to act on your behalf with clients when they're used to coming to you directly 19:04 The sweet spot for how long it takes to train someone before handing something over 22:40 Addressing the feeling of "it takes forever" 25:54 Do you hire for work ethic or a specific skill? 27:45 If you could give one piece of advice to a fellow entrepreneur, what would that advice be?   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with Navid Instagram - https://www.instagram.com/thenavidmoosa YouTube - https://www.youtube.com/@thenavidmoosa Website - https://www.navidmoosa.com Learn - https://newtorealestateinvesting.com/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Webinars have become a powerful tool for lead generation and scaling businesses in today's digital world. In a recent conversation with one of my clients, we got deep into the strategies that have led to the success of her online webinars and her journey towards scaling her business.  I want to share the 6 key strategies we discussed that can help you achieve a sold-out webinar and drive growth in your business. My client's success in converting webinar attendees into booked appointments stemmed from laying a strong foundation. By growing her email list and targeting the right audience through paid ads, she ensured her webinars resonated with her dream clients. Generating buzz around your webinar is essential for driving registrations. Leveraging social media and email marketing to create curiosity and excitement about the content you will be sharing can significantly impact the turnout for your webinar. Limiting the number of registrations for your webinar can create a sense of urgency and exclusivity, prompting attendees to secure their spots early.  Collaborating with complementary businesses or individuals can help you tap into new audiences and build credibility with your participants. Once you have successfully attracted more people to register for your webinar, tracking attendee engagement and conversion rates is essential. Analyzing key performance indicators and making necessary tweaks can help you enhance the effectiveness of your webinars over time. Webinars present a unique opportunity to connect with your audience, showcase your expertise, and drive business growth.  By implementing the strategies outlined in this post and staying committed to refining your webinar approach, you can achieve a sold-out webinar that delivers tangible results for your business.   We talk about:  0:00 Intro 5:10 Growing my client's email list to gain her a larger audience to market her webinar to 6:30 #1 Choosing the topic of your webinar 9:06 #2 Promotion strategies 12:36 #3 Timing of your webinar 15:10 #4 Exclusivity factor 16:41 #5 Collabs or partnerships with people 18:53 #6 Leveraging paid ads 20:07 KPIs to look at once you get more people registered for your webinars Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Checklist: https://www.lisaannecoaching.ca/webinar-checklist Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

In a world increasingly dominated by online commerce, local businesses sometimes struggle to find footing. They may be unsure whether to focus their efforts on traditional methods or to pivot entirely to online strategies. In this episode, Hannah Corbacio lends her expertise to answer some pressing questions regarding social media best practices for local and online businesses. Hannah owns HC Digital Agency, a digital marketing agency in PA. They offer both done-for-you services and coaching and consulting for small and large businesses. Their services include social media management, marketing consulting, website design, and brand shoots. We give strategies for local businesses, which could involve creating community engagement and content around local interests. Leveraging your unique local identity in your social media marketing can be invaluable in fostering a sense of community and connection with your business. On the other hand, online businesses may have to focus more on current digital trends and sharing value-adding content aimed at their specific global target market. Hannah's insights are essential to understanding the delicate balance of successfully running and marketing local and online businesses. She emphasizes the importance of identifying a target audience, supplying engaging content, making the most of community-specific strategies for local businesses and leveraging immediate trends to drive more engagement online. Adapting social media strategies to cater to the specific needs of both local and online businesses results in a broader reach and higher engagement rates.    We talk about:  0:00 Intro 2:07 How she got into her journey 5:34 Pain points as she started her business 7:32 Shifts to increase your pricing 14:17 Top 3 things people need to know to generate leads on social media 16:13 What she means by speaking to a local community and making them talk 18:00 What she did differently with online businesses that weren't focused on local communities 20:02 How to keep content engaging and refreshed 21:34 Does she still recommend value-based content for local businesses 22:42 Balance between educating and selling 23:51 Leveraging photos vs. video 26:23 Posting schedule strategy 27:23 Rule of thumb for business owners who don't want to show their face on social 32:25 One piece of advice for fellow entrepreneurs ​​ Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with Hannah: Instagram - https://www.instagram.com/hcdigitalagency Facebook - https://www.facebook.com/profile.php?id=61555867523220 LinkedIn - https://www.linkedin.com/in/hannah-corbacio-digital-marketing-53aa44182/ TikTok - https://www.tiktok.com/@hannahcorbacio?_t=8jiU2vktAEN&_r=1 Website - https://www.hcdigitalagency.com Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Running ads for your business can be an effective way to gain exposure and attract potential customers. However, it can be frustrating when you're getting clicks and views on your ads, but those interactions don't convert into leads or sales. In this episode, we'll dive into the 5 reasons this may happen and provide you with strategies to overcome this challenge. Reason #1: Choosing the Right Type of Ad One common mistake is using the wrong type of ad when seeking lead generation. Reason #2: Consistency in Messaging Consistency is key when it comes to running effective ads for your business. Ensure your messaging across all platforms, including your ads, website, and social media content, remains consistent and tailor-made for your target audience. Reason #3: Targeting the Right Audience Precise targeting is essential for generating high-quality leads. With Facebook's algorithm changes, being specific about who you want your ads to reach is important. Don't fall into the trap of casting a wide net and hoping for the best. Reason #4: Optimizing Landing Pages and Funnels Where you send your ad traffic can significantly impact lead generation. While websites can be distracting and may lead to lost opportunities, funnels provide a clear, step-by-step journey for your prospects. Reason #5: Form Optimization Finding the right balance between collecting essential information and avoiding overwhelming your audience is crucial when designing forms. Asking for too much information can deter potential leads from completing the form. Keep it simple. Running ads for your business can be a powerful tool for lead generation. However, getting clicks and views is insufficient to grow your client base. By understanding the importance of choosing the right ad type, maintaining consistent messaging, targeting the right audience, optimizing landing pages and funnels, and refining your form optimization, you can enhance your ad campaigns and turn those clicks into valuable leads. If you're ready to take your ad game to the next level and implement proven lead generation systems, consider applying for our Spotlight Theory program. Visit spotlighttheory.lisaanne.ca to learn more and take your business to new heights.    We talk about:  0:00 Intro 2:42 Who are you talking to, and what problem are you solving 5:15 How are you the solution for your audience 5:58 Strategy of webinars 8:20 How to market your webinar online 12:06 The most powerful shift you can make in your webinar delivery 12:23 Selling your offer at the end of the webinar 13:58 How to get more people into your webinar 15:10 How to grow your email list 17:34 Leading with value 18:06 My client's results 19:34 Spotlight Theory Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

When it comes to marketing your business, having a solid strategy is KEY. Today, we're going to dive into an incredible case study that highlights the power of a well-executed lead growth plan. We'll be looking at the journey of one of my clients, a successful accountant, and how she transformed her business by implementing proven marketing tactics. Defining Your Target Audience: To market your business effectively, it's important to define your target audience. Our accountant client understood this and took the time to truly know her audience - female entrepreneurs. By identifying the specific group she wanted to work with, she was able to tailor her marketing efforts to their needs and preferences. Solving Your Customer's Problems: The next step in the process is to identify the problems your target audience faces and position yourself as the solution. Our accountant client understood that accounting may not be the most exciting topic, but she discovered a way to make it more engaging. Instead of focusing on balance sheets and profit and loss statements, she highlighted how her services could help female entrepreneurs keep more money in their business and make more profit. By reframing the conversation, she was able to capture the attention of her target audience. Crafting a Compelling Webinar: Webinars can be a powerful tool for attracting leads and converting them into clients. Our accountant client discovered the value of running webinars regularly to educate her audience and showcase her expertise. She positioned her webinars as free coaching sessions or masterclasses, which added value and built trust with her audience. By providing valuable content and showcasing her ability to solve their problems, she was able to generate interest and conversions. Promoting Your Webinar: Now that you have created an engaging webinar, it's time to promote it effectively. Our accountant client utilized a multi-channel approach to reach her target audience. She combined offline marketing tactics by mentioning her upcoming training in conversations and email signatures.  On the online front, she ran paid ads targeted towards her ideal audience, utilized organic social media marketing, and leveraged her email list to invite her subscribers to the webinar. By diversifying her marketing channels, she was able to maximize her reach and increase her webinar registrations. The Power of Storytelling: An essential aspect of any webinar is the ability to engage and connect with the audience. Stories captivate the audience's attention and make the content more relatable. By sharing stories that align with her target audience's experiences and pain points, she was able to build a stronger connection and create a memorable webinar experience. The Soft Pitch: At the end of the webinar, it's important to make a clear call to action. Our accountant client recognized that selling doesn't have to be pushy or uncomfortable. By focusing on the value she provides and how she can help her audience solve their problems, she made her pitch more compelling. She offered a solution tailored to her audience's needs, such as booking a call to explore how she could help them further. By aligning her offering with the educational content of the webinar, she effectively converted attendees into clients. Scaling Your Webinar Strategy: To continue growing her business, our accountant client focused on scaling her webinar strategy.   She explored different avenues to attract more people to her webinars, such as increasing organic social media promotion, attending networking events, and growing her email list.   By consistently expanding her reach and nurturing her audience, she was able to increase webinar registrations, conversions, and ultimately, her client base. By defining her target audience, identifying their problems, and positioning herself as the solution, she was able to attract high-quality leads.  Through engaging webinars and effective promotion, she converted those leads into clients.  By continuously refining and scaling her strategy, she experienced significant growth in her business. Remember, marketing isn't about being pushy; it's about providing value and building meaningful connections. So take these lessons, apply them to your own business, and watch your success soar.   We talk about:  0:00 Intro 2:12 Who are you talking to and what problem are you solving 4:45 How are you the solution for your audience 5:28 Strategy of webinars 7:50 How to market your webinar online 11:36 The most powerful shift you can make in your webinar delivery 11:53 Selling your offer at the end of the webinar 13:28 How to get more people into your webinar 14:40 How to grow your email list 17:04 Leading with value 17:36 My client's results 19:04 Spotlight Theory Resources Spotlight Theory: https://learn.lisaanne.ca/  Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

When it comes to content creation, countless methods and strategies can work for your business. But what if you could learn from someone currently implementing successful content strategies and seeing real results?  In this episode, content creation expert Chris Van Vliet joins me to discuss creating viral vertical content. Chris has achieved remarkable success in creating content across various platforms such as YouTube, Instagram, TikTok, and Twitter, organically growing his following without running paid ads. With his insights and experiences, we can gain valuable tips and tricks to enhance our content creation journey. 1. Following the Success of an Organic Marketing Expert Chris has mastered creating engaging content across multiple platforms without relying on paid advertisements. He shares insights into his content creation journey and unveils the strategies that have led to his incredible growth. 2. From Trauma Beliefs to Nitty Gritty Aspects Throughout the interview, Chris dives deep into various aspects of content creation. He discusses topics ranging from trauma beliefs and personal experiences to the nitty-gritty technical details. Chris shares his journey as a broadcaster and how he became a successful content creator. 3. The Power of Niching Down One significant takeaway from Chris's journey is the importance of niching down. By focusing on a specific niche, Chris was able to attract a dedicated audience and establish himself as an expert in that field. He emphasizes the need to speak the same language as your audience and tailor your content to their interests. 4. The Impact of Short Videos: A Taste Test for Success Chris shares his approach to creating short videos for social media platforms like YouTube shorts, Instagram, TikTok, and Twitter. He explains how he clips exciting and memorable moments from his podcast interviews and provides a taste test of his content. These bite-sized videos act as breadcrumbs, enticing viewers to explore more of his content. 5. Engaging an Audience through Educational and Entertaining Content Chris highlights the importance of engaging your audience from the beginning of your content. He suggests that videos should either be educational or entertaining, ideally both. By targeting these two key elements, creators increase the likelihood of sharing their content and reaching a wider audience. 6. Don't Sleep on Facebook: The Importance of Maintaining a Presence Chris reveals the potential of Facebook as a content distribution platform. Although many perceive Facebook as outdated or irrelevant, he advises against underestimating its reach and growth potential. Chris shares his personal experience reviving his Facebook following after posting consistently on the platform, ultimately leading to significant growth. 7. Quality Matters: Captivating Visuals and Audio While content is king, Chris emphasizes maintaining quality in your videos. Good production values, including tripods and decent microphones, can enhance the viewing experience. Chris also advises considering backgrounds, lighting, and camera stability to ensure your content appears professional and engaging. Chris Van Vliet is a 4-time Emmy award-winning TV Host, Entertainment Reporter and YouTuber based in Los Angeles, CA. He has travelled the world reporting from events like the Oscars, Grammys and the Cannes Film Festival. You may be familiar with the interviews that Chris posts on YouTube, but to call them "interviews" doesn't seem fair because they are so much more than that. Chris dives deep into exciting topics with his trademark conversational approach, making it feel like two old friends catching up. This is the case when it's a wrestling superstar like John Cena, The Rock or Hulk Hogan or a Hollywood A-Lister like Oprah Winfrey, Tom Cruise or Will Smith.   We talk about:  0:00 Intro 5:36 Does one specific platform outperform the others? 7:50 Chris' process for growing organically or through paid ads  9:16 Do you need multiple YouTube channels 12:34 Sweet spot in terms of length of clips 14:56 Avoiding the thought of niching down too much 18:06 Does he get bored of the conversations since they're on the same topic 19:59 Where does his content lead people 21:26 How important is the tech 24:10 Specific editing trends as of right now 26:48 One piece of advice for entrepreneurs    Connect with Chris Mastermind fulltimecreator.co Website chrisvanvliet.com YouTube youtube.com/ChrisVanVliet Podcast podcast.chrisvanvliet.com Instagram instagram.com/ChrisVanVliet Twitter twitter.com/ChrisVanVliet TikTok tiktok.com/@chris.vanvliet Facebook facebook.com/ChrisVanVliet Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

As entrepreneurs, we often find ourselves on a rollercoaster ride filled with highs and lows. While we celebrate successful launches and happy clients, we also face challenges and uncertainties that make us question our every move. Personal growth becomes just as important in the entrepreneurship journey as growing our businesses. One powerful tool that is often underestimated in this journey is reading. In this episode, I share my 12 impactful books for personal growth and success. The Power of Reading: In a world filled with information overload and shortcuts, there is something magical about physically holding a book and immersing ourselves in the author's words. Reading allows us to absorb knowledge in a way that sticks with us, transforming and influencing our lives and businesses. It is not just about checking a box; it's about the discipline of absorbing information and growing ourselves. The Magic of Goodreads: Before diving into the book list, let's talk about an app called Goodreads. Goodreads is a popular app that allows you to track and discover books. It lets you upload and track the books you have read, are currently reading, or want to read. It also recommends books based on your preferences and shows you what your friends are reading. Committing to Reading: Reading can sometimes be a challenge with busy schedules, but it is important to prioritize it. Reading opens our minds to new perspectives and allows us to dream bigger about our lives and businesses. I talk about my commitment to reading one book monthly and encourage you to do the same. The Top 12 Books for Personal Growth and Success:1. The Vision Driven Leader by Michael Hyatt: This book emphasizes the importance of having a clear and practical vision to be an effective leader. It provides a step-by-step guide to creating and utilizing your vision in daily life. 2. The Psychology of Selling by Brian Tracy: This classic book teaches the psychology behind successful selling. It emphasizes understanding buyer psychology and building confidence in sales. 3. The 7 Habits of Highly Effective People by Stephen R. Covey: This transformational guide focuses on proactive thinking, communication, teamwork, and personal growth. It provides seven habits to help you become more effective and achieve your goals. 4. Mindset: The New Psychology of Success by Carol S. Dweck: This book explores the power of adopting a growth mindset and how it can lead to personal and professional development. It teaches the importance of self-awareness and the impact of our thinking on decision-making. 5. The Power of Now by Eckhart Tolle: This book helps readers focus on the present moment and find inner peace. It emphasizes the importance of staying present and how it can lead to greater contentment and achievement. 6. Daring Greatly by Brené Brown: This powerful book explores vulnerability, shame, and courage. It challenges societal perceptions and teaches how vulnerability can be a strength. It helps readers face challenges with authenticity and courage. 7. How to Win Friends and Influence People by Dale Carnegie: A classic self-help book that teaches practical interpersonal skills and building relationships. It emphasizes the importance of asking the right questions and remembering people's names. 8. You Are a Badass by Jen Sincero: This book helps readers overcome self-doubt and embrace their greatness. It provides tools to reframe negative thoughts and live an extraordinary life. 9. The 5-Second Rule by Mel Robbins: This book offers a simple technique to transform your life and overcome hesitation. It teaches the power of counting down from five to take action and conquer self-doubt. 10. High-Performance Habits by Brendon Burchard: This book provides a blueprint for success in various life areas. It focuses on habits that lead to clarity, energy, necessity, productivity, influence, and courage. 11. The 10X Rule by Grant Cardone: This book encourages readers to set bigger goals and take massive action. It teaches the importance of investing more effort to achieve extraordinary results. 12. Start with Why by Simon Sinek: This book explores the power of purpose and how knowing your "why" can inspire and lead others. It helps readers understand the importance of clarity and communicating their purpose. Reading is a powerful tool for personal growth and success. We can transform ourselves and our businesses by committing to reading and implementing the knowledge gained from books. The top 12 books in this article cover various topics, from leadership and sales to mindset and personal development. Choose one or more of these books and embark on a journey of self-improvement and growth. Remember, reading is not just a checklist item—it is a conscious act of self-investment that can shape the trajectory of your life. So, what's the first book you're going to read?   We talk about:  0:00 Intro 3:35 Goodreads & my mission for the year 6:25 Book #1 The Vision Driven Leader 7:52 Book #2 The Science of Selling 9:23 Book #3 The 7 Habits of Highly Effective People 10:37 Book #4 The Mindset, The New Psychology of Success 11:45 Book #5 The Power of Now 12:51 Book #6 Daring Greatly 13:56 Book #7 How to Win Friends and Influence People 15:09 Book #8 You Are a Badass 16:27 Book #9 The 5-Second Rule 17:32 Book #10 High-Performance Routines 18:39 Book #11 The 10x Rule 19:30 Book #12 Start with Why   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

As entrepreneurs, we face perpetual mental hurdles, worrying and pushing forward constantly to scale our businesses to the next level. This constant hustle can sometimes mask insecurities and fears. In today's episode, Leisse Wilcox joins me to dive into stepping into your true self, leveraging your unique confidence and letting it guide you. Leisse is an expert in imparting confidence, and we talk about this crucial aspect of entrepreneurship. Leisse Wilcox helps women make more money. She is on a mission to help entrepreneurial women generate a million more dollars in revenue in 2024 alone. As a strategic business coach, 2-time best-selling author, international speaker, and mom of three tween girls, Leisse is the Marie Kondo of Your Unconscious who helps you end self-sabotage, increase your revenue, and stop playing small. Stepping into your true self and leading with authenticity can be daunting, especially in our online-saturated world where conforming to societal standards seems easier. Despite this, we must focus on who we are, allowing our identity to steer us towards our business goals. The Journey to Achieving Confidence Leisse elaborates on her approach to achieving this unshakeable confidence. She outlines a seven-step plan to attaining confidence, starting with understanding that confidence is a choice, following through with integrity, and finally defining what success looks like to you personally. In an insightful conversation about the meaning of success, Leisse candidly speaks about the importance of defining personal success. For her, success means leading a simple life with her family, doing work she is passionate about, and making a worldwide impact. Overcoming Self-Sabotage Leisse identifies self-sabotage as one of the significant struggles for entrepreneurs. It often concertizes as deep-rooted fears and insecurities, leading to procrastination and self-doubt. By gathering and sharing the necessary information and understanding your patterns and biological reactions to situations, you can start implementing strategies to counteract self-sabotage. The main Antidote combines self-awareness and curiosity about our thoughts, followed by challenge and change. Finding Freedom in Confidence Upon achieving true confidence, we talk about how clients often describe the feeling as transformative and freeing. It enables entrepreneurs to redraw their norms, venture out of their comfort zones, and appreciate each step along their entrepreneurial adventure. My advice to fellow entrepreneurs is straightforward: "Trust Yourself." Trusting your abilities may sometimes be challenging in the fast-paced world of entrepreneurship, but it is a vital part of the journey to success. Living your entrepreneurial journey with unshakeable self-confidence can elevate your business. While the path to confidence may be littered with hardships, you can build the foundation for lasting success. So whether you are just setting foot in the entrepreneurial world or have already built your empire, remember to trust your abilities, face self-sabotage head-on, and let your accurate, confident self-guide -- you.   We talk about:  0:00 Intro 3:47 What does unshakeable confidence mean to Leisse 4:51 The hurdle of social media and what is shown to us 6:17 Tips for people struggling to figure out who they are + her top 3 pillars 8:07 What does success look like for Leisse 13:55 3-step progress to reprogram your mind 24:35 How to not let complex challenges bleed into everything with your clients and business 25:59 What life looks like for the truly confident 27:42 Biggest struggle of high performers 35:48 Antidote to self-sabotage 37:37 One piece of advice for entrepreneurs    Resources mentioned in this episode: Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching Connect with Leisse Website - https://leissewilcox.com/ Instagram - https://www.instagram.com/leissewilcox LinkedIn - https://www.linkedin.com/in/leisse-wilcox-197a31112/ Pinterest - https://www.pinterest.ca/leissewilcox/ YouTube - https://www.youtube.com/channel/

How do you build a purpose-driven business?   This episode of More Than Social revolves around rediscovering one's purpose in life and business for sustained motivation and success. It tells the inspiring stories of four entrepreneurs ranging from coaches, mortgage agents, personal trainers, and corporate workers who have redefined their purpose to drive their ventures to success.   Together, we emphasize the importance of examining the reasons or 'whys' behind what one does for lasting fulfillment and happiness. It underlines keeping one's purpose at the forefront and encourages listeners to reflect on their joy, unlock new experiences, and resonate with their values.   What happens when you lose sight of your business purpose Keeping sight of your business purpose can lead to a lack of direction and clarity in decision-making.   Losing motivation Losing motivation often results in reduced productivity and decreased enthusiasm for your work.   The impact on your relationships The impact on your relationships can manifest as strained professional and personal interactions due to stress and decreased communication.   We talk about:  [0:00] Intro [5:06] What happens when you lose sight of your business purpose [5:26] Losing motivation [6:28] The impact on your relationships [8:23] Losing focus [9:11] Kim's story [11:04] Kevin's story  [13:56] Carrie's story [15:40] Sam's story   Resources mentioned in this episode: Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Adale Boudreau, a master coach with CCF (Certified Coaches Federation), discusses her life journey and coaching career this week on the More than Social podcast.  We discuss the importance of inner work, self-belief, awareness, and the ability to manage fear in achieving personal and professional success. We also reveal our collaboration to combine our coaching and marketing expertise to support business coaches holistically. The episode ends with Adale's empowering advice for listeners to believe in their ability to create the life they want and continue through challenges without ever quitting. Adale is a successful entrepreneur who transformed a struggling Weight Loss Distributorship into a million-dollar business in just 2 years, earning The President's Award. She's a Certified Master Coach and Co-owner of the Certified Coaches Federation. Adale has a passion for helping new coaches discover their niche, believe in themselves, support them and hold them accountable for growing their business. She knows that through developing a growth mindset and recognizing that we aren't our mind, we have a mind. We have the power to be, do and excel at anything and everything we want in life! Struggling with mindset throughout entrepreneurshipDiscusses the challenges of maintaining a positive mindset during the journey of entrepreneurship. Tips for mindset on days that you're having a really bad dayOffers advice for managing mindset on particularly difficult days. How your mind can impact your everyday thoughtsExamine the influence of your thoughts on your mindset and the impact it has on your daily actions and attitudes. Exploring her work with other coachesExplores her experiences collaborating with other coaches and working with them to unlock their truest potential. Tips and suggestions for mastering confidenceProvides tips and strategies for building and mastering confidence. The value in others pouring into youHighlights the importance and benefits of receiving support and inspiration from others, and I share a personal story as to how. The life script Introduces the concept of the 'life script' and its role in personal development. Be true to you because no one else is you. Emphasizes the importance of authenticity and being true to oneself, always.   We talk about:  [0:00] Intro [7:36] Struggling with mindset throughout entrepreneurship [12:35] Tips for mindset on days that you're having a really bad day [17:13] How your mind can impact your everyday thoughts [24:31] Exploring her work with other coaches [35:30] Tips and suggestions for mastering confidence [40:25] The value in others pouring into you [43:13] The life script  [47:19] Be true to you because no one else is you   Resources mentioned in this episode: Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen Connect with Adale Facebook - https://www.facebook.com/certifiedcoachesfederation/ Instagram - https://www.instagram.com/certifiedcoachesfederation LinkedIn - https://www.linkedin.com/company/certified-coaches-federation/ YouTube - https://www.youtube.com/@certifiedcoach/featured Website - https://www.certifiedcoachesfederation.com/ Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

Learn 12 ways to generate leads without paying for ads. In this episode of the More Than Social Podcast, I share my strategies and secrets for leveraging organic marketing strategies for business growth. I also cover 12 lead generation methods you can implement immediately -- without spending money on ads. These methods range from optimizing social media content and collaborations with influencers to more innovative techniques like creating impactful podcast episodes and using email signatures strategically. We also talk about the importance of participating in online communities, enhancing visibility on LinkedIn, diversifying content through YouTube, Pinterest, and blogs, hosting webinars, and even using one's Zoom profile effectively. Combining these organic marketing strategies with paid advertising can generate more efficient and cheaper leads. Why focus on organic marketingOrganic marketing is crucial as it builds genuine customer relationships and brand loyalty through authentic, non-paid strategies that resonate with your audience. The Power of Social Media for Lead GenerationSocial media is a powerful tool for lead generation as it allows businesses to reach a vast audience, engage with potential customers, and tailor content to specific demographics. Updating your social media bios Regularly updating social media bios ensures that your profile reflects the latest and most relevant information about your brand, enhancing credibility and audience connection. Collaborating with Influencers and ExpertsCollaborating with influencers and experts can significantly boost your brand's visibility and credibility, as these partnerships tap into the influencer's loyal following and expertise. Leveraging Online Communities Leveraging online communities helps to foster a sense of belonging, encouraging engagement and loyalty by connecting like-minded individuals around your brand. Using your LinkedIn Profile Effectively using your LinkedIn profile can establish you as an industry thought leader, connect you with professionals and open up opportunities for business growth and networking. Launching a PodcastLaunching a podcast allows for deeper engagement with your audience through informative and entertaining content, helping to establish your brand's voice and expertise in your field. Blogging with SEO Blogging focusing on SEO drives organic traffic to your website, improves search engine rankings, and provides valuable content that addresses your audience's needs and interests. Growing Your YouTube ChannelGrowing your YouTube channel enhances your brand's reach and engagement through visual content, which is often more appealing and more accessible to consume than text-based media. Your email signatureAn effective email signature acts as a personal branding tool, offering a professional touch and potentially driving traffic to your website or social media channels. Understanding Pinterest Understanding Pinterest can be a key asset in visual marketing, driving traffic to your site and reaching a demographic interested in creative content and ideas. Hosting webinars and workshops Hosting webinars and workshops positions you as an expert in your field, offering valuable content to your audience while generating leads and building brand authority. Utilizing your zoom background Utilizing a professional and branded Zoom background or tailoring your name during virtual meetings can promote your brand and create a more engaging and memorable visual experience for participants.   We talk about:  [0:00] Intro [2:00] Why focus on organic marketing [3:21] #1 The Power of Social Media for Lead Generation [4:27] #2 Updating your social media bios [5:21] #3 Collaborating with Influencers and Experts [7:00] #4 Leveraging Online Communities [8:00] #5 Using your LinkedIn Profile [9:05] #6 Launching a Podcast [10:32] #7 Blogging with SEO [12:00] #8 Growing Your Youtube Channel [13:10] #9 Your email signature [14:10] #10 Understanding Pinterest [15:00] #11 Hosting webinars and workshops [16:06] #12 Utilizing your zoom background   Resources mentioned in this episode: Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

How do you scale your business in 2024 with guest podcasting? In this episode of the More Than Social Podcast, I speak with Christina Lenkowski, the owner and founder of Publicity by Christina, discussing her innovative ways of helping entrepreneurs through podcasting. We talk about the benefits of guesting on podcasts to reach new audiences, how to choose the right podcast to create maximum impact, the importance of developing messaging and content strategies for podcast interviews, understanding the significance of one's visibility and sustaining long-term relationships with podcast hosts, and why businesses should consider podcasts as a vital part of their marketing strategy.  We also cover the importance of researching before sending podcast pitches and the need to share the podcast episode once it is done as part of creating a relationship with the host and the audience. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts.    In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then, she's dedicated her work to helping other business owners, particularly women, see the same results.    She's been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 400 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others.  Christina lives with her husband and daughter in Boise, Idaho. Why should you be a guest on podcasts?We cover the benefits of being a podcast guest for personal or business growth. Evolution of Christina's businessWe talk about Christina's decision to specialize in podcasting as her primary focus. What is a realistic expectation for people trying to get featured on podcastsChristina provides insights into what realistic expectations should be for individuals seeking to get featured on podcasts. Should you pay to be on a podcast? We examine the pros and cons of paying for podcast appearances and hear Christina's opinions and beliefs. Is there a certain point people should start trying to get on podcasts Christina sheds light on the ideal timing for individuals to pursue opportunities to appear on podcasts. How she coaches people to be on podcasts How Christina coaches individuals to prepare and perform effectively on podcasts. Reassurance to first-time guests Words of wisdom, Reassurance and encouragement for entrepreneurs looking to start guesting. The biggest tip to get on more podcasts right now The top strategy for increasing chances of being featured on more podcasts immediately. We talk about:  [0:00] Intro [0:56] Why should you be a guest on podcasts [5:40] Evolution of Christina's business [11:34] Why she chose to focus on podcasting [13:35] What is a realistic expectation for people trying to get featured on podcasts [17:22] Should you pay to be on a podcast [20:42] Is there a certain point people should start trying to get on podcasts [24:51] How she coaches people to be on podcasts [27:05] Reassurance to first-time guests [30:39] Biggest tip to get on more podcasts right now [43:38] One piece of advice for an entrepreneur Connect with Christina Website: https://www.publicityxchristina.com/ Instagram: https://www.instagram.com/publicityxchristina/ Facebook: https://www.facebook.com/publicityxchristina LinkedIn: https://www.linkedin.com/in/christinastew/   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching    

From one entrepreneur to another, want the most powerful advice you need as you start off 2024? In this episode of the More Than Social Podcast, I share the top advice I learned from entrepreneurs I interviewed on my podcast in 2023. This year, I want you to tackle self-doubts and feelings of not feeling enough right off the bat. The advice shared by these top entrepreneurs includes making data a strong business ally, trusting yourself, taking time to pause before making important decisions, getting clarity with your goals, carrying a positive mindset, pursuing tasks that bring happiness, building connections with like-minded people, enjoying the journey of entrepreneurship, learning to say 'no', and mastering the art of selling. I believe in you, and it's important to celebrate your achievements while enjoying the entrepreneurship journey and learning from the past. Make data your best friend: Embracing data in decision-making can lead to more informed and effective choices. Trust yourself:  It's important to rely on your instincts and confidence in your abilities. Pause, then take action: There is so much value in taking a moment to reflect before acting, ensuring more thoughtful and deliberate decisions. Value clarity: In business, projects, tasks, communication and relationships. Valuing clarity before acting is a skill to hone in on. Carry a positive mindset: Maintaining a positive outlook can influence your life and the lives of those around you in a significant way. Do what makes you smile: Pursue activities and paths that bring you joy, satisfaction, fun challenges and excitement. You get to create what you want, how you want when you want. Find your people: It's so important to surround yourself with supportive and like-minded individuals; it's a key to elevating your business, life, and relationships. Enjoy the journey: Appreciate the process and experiences along the way, not just the end goal. Be patient: Things don't always work out or happen exactly when and how we want them to. Find patience in achieving goals and dealing with life's challenges. Only take advice that feels good to you: Be selective with the advice you accept, ensuring it aligns with your values and perspectives. Learn how to say no: There is so much power in saying no, and it's often one of the hardest things we can learn. It's okay to decline requests or opportunities that don't serve your best interests. Spend the time to learn how to sell the right way: Investing your time and energy in learning effective and ethical sales techniques that will skyrocket your business.   We talk about:  [0:00] Intro [3:45] #1 - Make data your best friend [5:19] #2 - Trust yourself [6:16] #3 - Pause, then take action [7:35] #4 - Value clarity [9:34] #5 - Carry a positive mindset [10:40] #6 - Do what makes you smile [11:47] #7 - Find your people [12:56] #8 - Enjoy the journey [14:09] #9 - Be patient [15:26] #10 - Only take advice that feels good to you [16:31] #11 - Learn how to say no [17:29] #12 - Spend the time to learn how to sell the right way Resources: Hera Zee - https://lisaanne.ca/how-to-structure-a-sales-page-that-converts-with-hera-zee/ Jess Jordana - https://lisaanne.ca/learn-copywriting-with-jess-jordana-check-out-her-insane-tips/ Samantha Lynn - https://lisaanne.ca/the-beginners-guide-to-pinterest-marketing-with-samantha-lynn/ Mike Draper - https://lisaanne.ca/how-to-get-more-tiktok-followers-fast-the-secret-strategy-revealed-with-mike-draper/ Ashley Ann - https://lisaanne.ca/use-live-stream-to-profit-with-ashley-ann/ Judi Fox - https://lisaanne.ca/unlocking-the-power-of-linkedin-expert-strategies-for-marketing-and-sales-with-judi-fox/ Chantelle Davison -https://lisaanne.ca/email-marketing-launch-strategies-for-program-success-with-chantelle/ Chad Durfee - https://lisaanne.ca/referral-marketing-how-to-turn-clients-into-your-best-advocates/ Andrea Maree - https://lisaanne.ca/instagram-marketing-tips-identifying-clients-tailoring-content-and-driving-sales-with-andrea/ Jami Monte - https://lisaanne.ca/how-to-organize-your-bookkeeping-for-a-more-productive-year/ Dawn Taylor - https://lisaanne.ca/entrepreneurship-managing-your-mental-health-as-a-business-owner/ Chris Kenney - https://lisaanne.ca/high-ticket-selling-when-is-the-right-time-to-make-the-leap/   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

I'm sharing what's up and coming in the future of digital marketing in 2024. In this episode of the More Than Social Podcast, I share my reflections and experiences from 2023, along with my plans and expectations for 2024. I talk about life as a new mother and share key business lessons, notably the importance of delegation, processes, and team selection for business growth. I also get into my personal journey of struggling with work-life balance and the significant changes I've made to my business to improve for the new year. Lastly, I share my vision for 2024 and encourage you to also start planning for the coming year, set bigger goals, and make a significant impact in your own community. "Out of sight, out of mind" in our live launches, promotions, and business: We can sometimes get forgotten in the sea of promotions and marketing. How are you standing out? What are you prioritizing to make sure your offers, promotions and launches are seen, heard and convert? Do you do a self-evaluation?: There is massive importance in introspection and self-assessment in one's professional journey, and I encourage you to evaluate your performance, goals, and strategies regularly. Knowing the many hats we wear each day: Acknowledge the diverse roles and responsibilities you have in your daily lives and how to manage them effectively. Juggling being a new mom this year: I share my personal challenge of balancing motherhood with other responsibilities and how this impacts our professional and personal lives. The power behind the Skeleton Key Mastermind: I joined the "Skeleton Key Mastermind" and share how it had the most transformative impact on me as a person and within my business. True delegation and the huge shifts I saw in my team: We cover the benefits of effective delegation, sharing how it can lead to significant improvements or changes within a team, enhancing productivity and morale. Being picky with your team: You have to be selective when picking team members because this can significantly impact the team's overall success and dynamics. How will you define success in 2024?: This question prompts reflection on personal or professional goals, urging you to consider your own goals for success in the upcoming year. My big goals for 2024: I share with you my biggest goals for 2024 in hopes of inspiring you to dream big too. What actions will you take to achieve your goals in 2024?:  Think about the steps and strategies required to accomplish your goals and the need for action behind your ambition to turn it into a reality.   We talk about:  [0:00] Intro [2:25] 'Out of sight, out of mind' in our live launches, promotions and business [3:11] Do you do a self-evaluation? [4:56] Knowing the many hats we wear each day [5:34] Juggling being a new mom this year [6:51] The power behind the Skeleton Key Mastermind [7:48] True delegation and the huge shifts I saw in my team [12:32] Being picky with your team [15:24] How will you define success in 2024? [18:39] My big goals for 2024 [19:43] What actions will you take to achieve your goals in 2024? Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

In this episode of the More Than Social Podcast, we talk about how building a successful remote team can be a game-changer for business owners.  I share my own personal experiences and lessons that I've learned about outsourcing tasks, using platforms like FreeUp, and managing a virtual team using tools like Basecamp.  The focus is on how to reclaim time, reignite passion, and balance workload through task delegation while still maintaining a relentless focus on growth. Together, we shine a light on the importance of recognizing the right roles to fill, smart hiring, and the value of enhancing efficiency with a remote team. The highs and lows of the first person I've ever hiredWe explore the emotional journey of hiring the first team member, highlighting the highs and lows that come with building a team from the ground up.   Refining the Hiring Process:  Learn from experience as we discuss the adjustments made in our following hires, giving you a proactive approach to refining your selection process. The Power of Teamwork: Dive into the significance of having a well-structured team, understanding the collective strength and collaborative synergy that drive organizational success. Strategic Team Building:  Uncover the strategic steps involved in building a team, with insights on evaluating the specific positions necessary for optimal team composition. Outsourcing Insights:  Explore practical examples of tasks and roles that can be effectively outsourced, providing a strategic perspective on leveraging external resources. Remote Team Dynamics:  In the changing landscape of digital work, discover the advantages and dynamics of remote teams, highlighting the flexibility and efficiency gained through a distributed workforce. Effective Collaboration:  Learn how project management tools (like Basecamp) create more streamlined communication, coordination, and alignment within a team, ensuring everyone is on the same page. Hiring on a Budget:  I know hiring a team can feel costly, so I share insights and strategies for optimizing the hiring process when you don't have a massive budget.    We talk about:  [0:00] Intro [3:25] The highs and lows of the first person I've ever hired [4:25] What I did differently the next time I hired [5:35] Why having a team is important [7:20] How to build a team and evaluate what positions you need [12:10] Examples of where you could outsource [15:25] The power of remote teams [16:55] Using project management tools to keep everyone on the same page [18:00] Hiring without a huge budget Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

In this episode of the More Than Social podcast, we cover the crucial techniques of effective time management, a challenge many business owners and entrepreneurs struggle with. I highlight the personal challenges I have had when it comes to balancing motherhood and entrepreneurship, and share my personal journey and methods used for efficient time management. We cover strategies like prioritizing tasks, setting strict boundaries, learning how to delegate, using productivity tools, and creating strategies that resonate with one's personal life and business goals to work smarter, not harder. The Challenges of Balancing Motherhood and EntrepreneurshipI share the struggles I have faced as a new mom and what I've learned in my first year of motherhood and running a business. Understanding Time ManagementWe break down what exactly time management is beyond what Google tells us it is. I teach you how to know what time management really means for you. The Importance of Effective Time ManagementEffective time management is that ticket for a smoother everyday life, and I teach you the secrets I have learned this last year. The Art of Prioritizing and Batching TasksA key aspect of gaining more time in your day is prioritizing and batching your tasks. I teach you the simple rule I've been following to help me gain more time in my day. Setting Boundaries and Delegating TasksAnother really simple move that helped me focus on my goals on a larger scale was setting some pretty strict boundaries. Boundaries and delegating tasks have been key in creating more time, and I will give you my secrets on how to do just that. Learning how to say noDo you struggle with saying 'no'? I used to also! In this episode, we talk about the importance and the power of saying no, and how it actually gives you more time back in your day. Creating SMART goalsAre you familiar with SMART goals? They're specific, they're measurable, they're achievable, they're relevant, and they have a time associated with it. I teach you the importance of having SMART goals and the urgency and purpose they serve to help you prioritize the things that you need to focus on. The Power of Automation and Productivity ToolsYou know how much I love automation and using it to be more productive and save time. We talk about some key tools to use to save more time. Embracing Your Unique Time Management StyleWe all have different time management styles, and we uncover exactly how to find yours. The power of over-communication Lastly, we talk about communication and the power of over-communicating -- whether it's your team, your family, or within yourself. We talk about:  [0:00] Intro [2:05] The Challenges of Balancing Motherhood and Entrepreneurship [3:45] Understanding Time Management [5:25] The Importance of Effective Time Management [7:20] The Art of Prioritizing and Batching Tasks [8:45] Setting Boundaries and Delegating Tasks [11:05] Learning how to say no [12:50] Creating SMART goals [15:20] The Power of Automation and Productivity Tools [16:45] Embracing Your Unique Time Management Style [17:45] The power of over-communication Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

In the final episode of our four-part series, we tackle the concept of retargeting and remarketing as crucial aspects of maximizing online ad campaigns on Facebook and Instagram. I share four distinct types of retargeting: website, email, social media, and database list, and stress the importance of personalization and consistency in messaging, and the potential of boosting engagement by offering incentives. We talk about cross-targeting, integrating Google and social ads strategies to create a network of touch points for potential leads. Through these strategies, you can (and should) create a 'bubble' around your audience to increase conversions and engagement. Understanding the Power of Retargeting Explore the potent impact of retargeting to harness the full potential of reaching engaged audiences. Different Types of Retargeting Ads Distinguish between various forms of retargeting ads, unlocking tailored approaches for different marketing objectives. Creating Compelling Retargeting Content Craft irresistible retargeting content that captivates and converts, driving users to take desired actions. Advanced Strategy: Cross Targeting Elevate your marketing game with advanced cross-targeting strategies, optimizing precision and expanding your reach across diverse audience segments.   We talk about:  [0:00] Intro [1:00] Understanding the Power of Retargeting [3:55] Different Types of Retargeting Ads [8:45] Creating Compelling Retargeting Content [14:00] Advanced Strategy: Cross Targeting Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching 

In this episode of the More Than Social podcast, I discuss the importance of A/B testing in maximizing Facebook and Instagram ad results. We get into the concept of A/B testing, and how it involves comparing two versions of an ad to determine which is more effective.  I further break down how to set up an A/B test, interpret results, and refine the tests based on data.  Introduction to A/B Testing and Optimization Techniques An overview of A/B testing, exploring its significance in marketing and the optimization techniques involved. The Importance of A/B Testing Highlighting the crucial role A/B testing plays in marketing strategies and its impact on decision-making. Setting Up Your A/B Test Guidance on the initial steps and considerations when configuring an A/B test for optimal results. Steps to Set Up A/B Tests Detailed instructions and procedures for implementing A/B tests effectively to gather meaningful data. Launching and Running Your Ads Insights into the process of launching and actively running A/B tests, ensuring a smooth execution of your advertising campaigns. Interpreting Your Results A breakdown of how to interpret the outcomes of your A/B tests, extracting valuable insights for future strategies. Understanding Your Stats Exploration of key statistical metrics and their significance in understanding the performance of A/B tests. Tips for Successful A/B Testing Practical tips and best practices to enhance the success of your A/B testing endeavours and achieve more impactful results.   We talk about:  [0:00] Intro [1:55] Introduction to A/B Testing and optimization techniques  [2:55] The Importance of A/B Testing [4:15] Setting Up Your A/B Test [4:55] Steps to Set Up A/B Tests [7:20] Launching and Running Your Ads [8:20] Interpreting Your Results [9:05] Understanding Your Stats [13:25] Tips for Successful A/B Testing Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching     

What are the best-advanced ad targeting strategies for greater reach? In this More Than Social Podcast episode, I discuss effective strategies for maximizing return on investment in advertising on Facebook and Instagram. We focus on how to understand and segment the target audience, the importance of retargeting ads, and how to use lookalike audiences. I also share insights about running ads and explain the need to maximize the advertising budget. A key point highlighted is the importance of custom audiences and segmentation, helping businesses reach a more specific set of potential customers. I also talk about the significance of reshaping ads based on the demographics, interests, and behaviours of the group you're targeting. Segmenting your audience: Learn how to effectively divide your target audience into distinct groups, enhancing your ad targeting precision and relevance. Creating custom audiences and retargeting leads: Discover the power of custom audience creation and how to retarget potential customers who have already shown interest in your products or services. Leveraging and structuring lookalike audiences:Explore strategies for leveraging lookalike audiences to expand your reach and optimize ad campaigns based on the characteristics of your existing customer base.   We talk about:  [0:00] Intro [3:45] Segmenting your audience [8:45] Creating custom audiences and retargeting leads [12:30] Leveraging and structuring lookalike audiences Resources mentioned in this episode: Episode 111: https://lisaanne.ca/crafting-ad-copy-and-creatives-for-maximum-roi/ Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial