From the Yellow Chair

Send us a textEver feel like you're throwing marketing dollars into a black hole and praying something works? You're not alone. In this refreshingly honest episode, we're peeling back the layers on what's really holding home service contractors back from marketing success.Marketing for contractors has become a chaotic landscape of conflicting advice, flashy trends, and endless "must-try" tactics. It's exhausting trying to keep up! But after working with hundreds of home service businesses, we've identified three critical mistakes that even successful contractors make with their advertising – mistakes that silently sabotage growth and waste precious marketing budgets.The first pitfall we tackle is "Spray and Pray Marketing" – that haphazard approach where you throw content everywhere without strategy or tracking. Next, we dive into "Promo Sapiens Syndrome," the prehistoric attachment to basic promotions (hello, $49 tune-up!) that keeps contractors in a race to the bottom. Finally, we examine the "Vanishing Brand Act," where inconsistent visuals and messaging prevent customers from truly recognizing your brand.The good news? These mistakes are entirely fixable. We break down practical solutions that don't require a marketing degree – from dialing in your ideal customer avatar to building campaigns that showcase your unique value proposition. Whether you're struggling to break through revenue plateaus or just tired of spending money on marketing that doesn't work, this episode provides the framework to transform your approach.Ready to build a brand that sticks? Pour yourself some lemonade and join us for a conversation that could completely change how you think about your marketing strategy. Your competitors will wonder what hit them.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textEver wonder what $150,000 in professional branding and business resources could do for a contracting company? The answer might surprise you—it could completely transform their trajectory.When Lemon Seed Marketing dreamed up the Great American Brand Story initiative, they knew they needed powerful partners to make it truly impactful. Enter Service Nation, whose decade-long mission of helping contractors grow made them the perfect presenting sponsor. Together, they've assembled an extraordinary opportunity worth over $150,000 for one deserving contractor in the plumbing, HVAC, or electrical trades.Nicole Norris from Service Nation joins Emily to unpack why this initiative matters so deeply. "We want to be instrumental in the lives of contractors," Nicole explains, highlighting how proper branding goes far beyond aesthetics. A thoughtfully crafted brand communicates trust and value to homeowners making significant investments in their properties. As both hosts agree—nobody wants the cheapest contractor handling their essential home systems.The prize package is comprehensive by design: Lemon Seed's complete rebrand services, Service Nation's business coaching and membership benefits, plus contributions from multiple partners including website development, PR campaigns, direct mail marketing, digital analytics, and more. The transformation journey will culminate in a grand reveal at Service World Expo in Las Vegas this October, professionally documented from start to finish.For contractors listening, this represents more than just a marketing opportunity—it's potentially life-changing. The initiative targets privately-owned businesses with $1-5M in revenue who are open to creative transformation. As Nicole powerfully states: "If you want to grow, you need to be open to change. If you're not going to change, you're going to die."Ready to see if this transformation could be yours? Applications close May 15th at midnight. Visit greatamericanbrandstory.com to apply and join a movement that's elevating the trades one contractor at a time.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textEver wondered why some home service businesses become household names while others remain forgettable? The secret isn't just clever digital marketing or a fancy logo—it's building genuine community relationships that transform customers into raving fans.Crystal, founder and lead strategist at Lemon Seed Marketing, pulls back the curtain on what truly separates market leaders from the competition. With passion and practical wisdom, she challenges the common misconception that your brand is merely your logo. While visual identity matters, it's only the introduction—not the relationship. True brand building happens when your technicians roll trash cans up driveways for elderly customers, when your mascot high-fives local kids, and when your team shows up consistently as positive community members.The harsh truth Crystal delivers? Most contractors won't commit to genuine community marketing because it demands sustained effort and creativity. But those who persevere gain tremendous advantages. Rather than simply writing sponsorship checks and slapping logos on banners, successful brands customize their community presence in memorable ways—transforming putting greens into branded experiences, creating signature charitable moments, and generating authentic content that resonates long after the event ends.This approach creates what Crystal calls "the top of the funnel" marketing that builds brand awareness and trust before customers ever need your services. When market demand fluctuates or digital advertising falters, companies with strong community relationships maintain stability through word-of-mouth and brand loyalty. The key is layering these community efforts with digital marketing, direct mail, and other tactics for a comprehensive approach where "2+2=5."Ready to transform your home service brand from a forgettable logo into a beloved community fixture? Take Crystal's challenge to think outside the box, show up consistently, and create the kind of authentic connections that competitors can't easily replicate. Because when market conditions get tough, it's not your logo that saves you—it's the relationships you've built one community interaction at a time.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textCulture isn't just a buzzword – it's the foundation that determines whether businesses thrive or merely survive. This conversation dives deep into why prioritizing people before products and profits creates sustainable success. The research is clear: money only impacts happiness up to about $75,000 per year. Beyond that threshold, purpose and meaning take precedence – especially among younger generations seeking work-life balance and connection to something greater than themselves. We explore how sharing your long-term vision with team members creates buy-in and alignment that ripples throughout your organization.Core values deserve special attention. Generic principles like "honesty" and "integrity" fall flat compared to actionable values that guide decision-making. One example shared: "Do what's right, not what's easy" – a principle that team members can apply both professionally and personally. We discuss how businesses impact far more lives than most realize, with a single company potentially influencing thousands of households through its network of clients and their employees.As your business grows, consider establishing a dedicated "culture steward" to maintain your organizational DNA through hiring and onboarding. Like Amazon's famous door desks (still used today as a symbol of frugality), culture-defining elements become powerful when intentionally cultivated. Whether you run a marketing agency, contracting business, or any other enterprise, the message remains clear: happy teams naturally create happy customers. Your culture isn't just nice to have – it's your competitive advantage.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textDigital marketing frustrates many contractors, but what if the secret isn't finding the perfect channel—but creating a powerful strategy where everything works together? Tim Brown, CEO of Hook Agency, joins Crystal to unpack what truly makes digital marketing work for home service businesses. Unlike marketers who guard their "secret sauce," Tim shares candidly about SEO challenges in the age of AI, why most contractors struggle with online presence, and how small businesses can compete against industry giants.The conversation takes a fascinating turn when Tim explains why a strong brand multiplies the effectiveness of every marketing dollar you spend. "If you're more memorable and distinct, every single piece of marketing you put out will have a higher ROI," he says. This isn't just about logos—it's about infusing your reputation into symbols customers immediately recognize when they need you.For contractors feeling overwhelmed by marketing options, Tim provides a clear starting point: master your Google Business Profile before expanding to other channels. The strategy is refreshingly simple yet powerful: "Every homeowner is going to review me. I'm going to figure out how to get every homeowner to review me." Companies following this approach often surpass established competitors who neglect this fundamental step.Beyond tactics, Tim shares candid insights from scaling his own agency, including the challenges of building culture and the "law of the lid"—recognizing that a company's growth is limited by its leader's personal development. These lessons provide valuable perspective for contractors navigating their own growth journeys.Ready to transform your approach to digital marketing? Listen now and discover how to create marketing momentum that competitors can't match. The difference isn't just what you do—it's how strategically you combine all your marketing elements to build an unstoppable presence.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWhat happens when social media shifts from an obligatory marketing checkbox to a strategic centerpiece of your brand-building efforts? Jen McKee, founder of Kee Hart Marketing, joins Crystal to unpack exactly how contractors and home service businesses can leverage authentic social content to transform their online presence.For too many business owners, social media feels like a frustrating time sink without clear returns. Jen dismantles this misconception by introducing her proven 3S Framework—Show Up, Stand Out, and Scale—a strategic approach that balances engaging content (50%), educational material (30%), and promotional messaging (20%). This intentional mix is what separates social accounts that algorithms love from those that struggle for visibility.The conversation tackles the elephant in the room: ROI expectations for social media. Rather than direct lead attribution, Jen explains how successful social strategies typically progress through three phases—increased visibility among personal networks, enhanced recruitment capabilities, and finally, broader community recognition. This marathon approach takes 6-12 months to fully materialize but creates lasting brand equity no quick-win strategy can match.You'll walk away with immediately actionable insights: scheduling dedicated weekly social media time, determining realistic posting frequency, creating a content calendar using the "Four C's" approach, and focusing on authentic team content rather than generic stock imagery. As Crystal emphasizes, social media doesn't work in isolation—it amplifies every other marketing effort and community involvement initiative.Whether you're struggling to start your social media journey or looking to revitalize a stagnant approach, this conversation provides both the strategic framework and tactical steps to transform your digital presence into a genuine competitive advantage.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textMarketing synergy isn't just a buzzword—it's the game-changing approach that separates thriving contractors from those perpetually struggling to generate consistent leads. Drawing from recent conversations with digital marketing providers, Crystal tackles the critical disconnect happening in contractor marketing today. Too many business owners place all their hope (and budget) into digital tactics alone, then wonder why their results fall short. The truth? Without solid branding as your foundation, even the most sophisticated SEO and PPC campaigns will underperform.Think of effective marketing like baklava—those delicious, honey-soaked pastries with countless thin layers. Each marketing component might seem insignificant on its own, but when properly layered together, they create something exponentially more powerful than any single ingredient could deliver. This is the "two plus two equals five" principle that transforms good marketing into great results.Crystal doesn't hold back on some uncomfortable truths: most contractors drastically overestimate their market recognition, their logos are often illegible or forgettable, and word-of-mouth alone won't protect them from competitors with actual marketing strategies. She explains why different marketing tactics require different expectations—from the transactional nature of Google Local Service Ads to the awareness-building function of billboards and social media.The podcast reveals why leading digital providers now refuse clients without solid branding fundamentals—they've learned through experience that no amount of technical optimization can overcome basic brand deficiencies. For contractors serious about sustainable growth, the path forward requires honest assessment and a willingness to build marketing systems where each component enhances the others.Ready to transform your marketing approach from disconnected tactics to a powerful, integrated strategy? This episode provides the roadmap to make it happen. Follow Lemon Seed Marketing on social media and subscribe to our newsletter to catch upcoming webinars and exciting new product announcements that will help you implement these principles in your business.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWhat if your most powerful marketing strategy isn't about generating leads or spending more on advertising, but simply showing genuine appreciation to your customers? This episode dives deep into the transformative power of gratitude marketing with Caleb Bates from To Your Success, exploring how thoughtful gestures of appreciation create emotional connections that turn one-time customers into lifelong advocates.Our conversation reveals the fascinating origin story behind To Your Success – how founder Jim discovered that customers who purchased expensive motorhomes were more energized by the dozen cookies they received afterward than by the motorhome itself. This revelation sparked a business dedicated to helping companies express authentic gratitude through memorable gifts that engage multiple senses and create lasting positive associations.We explore the psychology behind effective appreciation marketing, examining why surprise and delight are so powerful in creating brand loyalty. Caleb shares remarkable success stories of businesses whose simple thank-you gifts generated organic referrals when customers proudly displayed branded items in their communities. You'll learn why consistency matters in gratitude marketing and how to balance automation with authentic human connection.As digital marketing becomes increasingly automated and impersonal, this episode reminds us that tapping into our fundamental humanity – through thoughtful gestures of appreciation – might be the most strategic differentiator available to home service businesses today. Whether you're looking to increase customer retention, generate more referrals, or simply build a brand that resonates on a human level, this conversation will transform how you think about marketing.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textStep into the future of contractor marketing with insights on how artificial intelligence, strategic branding and customer rehash can revolutionize your business. In this engaging episode with Crystal and Alec Stevanovski from Homepros, we invite you to explore the impact of AI tools—like ChatGPT—on everyday marketing tasks and how to leverage them for enhanced communication and operational efficiency. Learn how to integrate AI seamlessly while retaining the human touch that defines your brand.Branding remains a crucial focus, with discussions on why maintaining a strong presence and regular engagement with past clients can invigorate your marketing efforts. Our expert guest shares practical tips for refreshing your branding and strategies for utilizing existing customer databases effectively. Dive deep into the art of creating personalized communication strategies and discover how to maximize the potential of your marketing initiatives.This isn't just about technology; it's about evolving your approach to truly connect with clients and cultivate a recognizable brand. Whether you're looking to implement AI into your workflow or seeking to refine your branding strategy, this episode is full of actionable insights that can drive your business forward. Join us to transform the way you think about marketing—your clients will appreciate it. After listening, don't forget to reach out, subscribe, and leave a review!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWe're sipping some lemonade with the fabulous ladies from CSR Academy! In this episode, you'll discover the profound impact of customer service representatives (CSRs) on business success. We delve into training strategies, systems, and mindsets that can shift the trajectory of your company.- Explore the essential role of CSRs - Discuss the importance of training and leadership - Emphasize hiring for attitude over skills - Share successful systems for CSR processes - Highlight the integration of technology in customer service - Foster a positive culture for CSRs - Examine the significance of attitude and mindset - Call for investment in customer service teams Don't miss our exciting announcement about the CSR Academy's upcoming training event! If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWhat if embracing technology could revolutionize your trades business? In this episode, I sit down with Jess Krellman, the innovative founder and CEO of Titan Advising Gurus, to uncover how Service Titan can transform operations and fuel growth in the trades industry. Jess shares her compelling journey from hands-on trades experience to mastering Service Titan, offering insights on overcoming the hurdles of integrating such a powerful system. By leveraging available tools and resources, contractors can streamline processes, enhance customer experiences, and drive success without feeling overwhelmed by technological adoption.We'll uncover the secrets to optimizing Service Titan for maximum impact. Jess and I discuss the importance of setting up systems like Marketing Pro correctly to avoid inefficiencies and frustrations. Through relatable examples, we underscore the value of trusting the process and being patient for substantial improvements. Learn how a seamless customer experience, powered by well-monitored CSR and marketing scorecards, can boost positive reviews and customer retention. This episode provides a roadmap for aligning marketing efforts with performance to ensure businesses not only meet but exceed customer expectations.Join us as we explore the mindset shift required to perceive technology as an investment rather than a mere expense. Jess emphasizes adapting to change and the transformative potential of Service Titan in streamlining operations. We highlight the importance of seeking help, utilizing online communities, and embracing empowerment to confidently navigate the technological landscape. Jess's journey from mastering Service Titan to founding her own consultancy is a testament to the impact of technology on business growth. This episode promises valuable insights for contractors determined to turn technological challenges into opportunities for long-term success.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textUnleash the potential of your trades business with insights from Tom Casey, master advisor at Best Postcards and acclaimed contractor, as he cuts through the noise of self-proclaimed marketing gurus. Discover how to differentiate hype from reality, and why adopting a pragmatic, BS-filtered approach is essential for successful marketing in the trades industry. This episode promises to unpack the significance of staying consistent in training, marketing, and investment while making informed decisions based on purchase cycles to drive business growth and sustainability.Explore the diverse marketing and purchase strategies unique to different service sectors like HVAC, plumbing, electrical, and pest control. Tom discusses the distinct cycles and demands of each, highlighting how understanding these nuances can refine your strategic branding and customer retention efforts. Learn why building a known, liked, and trusted brand is fundamental, and why relying purely on digital marketing is not a long-term solution. By crafting a holistic approach, you can effectively manage budgets and create lasting customer relationships.Crafting compelling marketing messages is no easy task, but this episode provides valuable insights into the psychology of buyers and the art of clear, concise communication. Tom shares how to avoid the pitfalls of generalist agencies and the importance of a singular, memorable point in advertising. Embrace the power of aggressive guarantees and exceptional service to foster a strong brand identity that stands out in a competitive market. With Tom's wealth of experience, this episode is a treasure trove of strategies to help you dominate your market with consistency and focus.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWhat if you could transform your roofing business into a powerhouse of efficiency and customer satisfaction? Join us as we welcome John Deloria, co-founder of ProLine, to explore this possibility. John's journey from mission trips to becoming an industry innovator is filled with lessons on integrity, work-life balance, and the art of building a business that's both process-driven and profitable. His unique perspective, shaped by a background in landscape architecture, brings fresh insights into the critical role of robust processes in achieving business success.Unlock the secrets to enhancing customer experience with CRM systems specifically designed for the roofing and HVAC industries. John's expertise shines through as he explains how ProLine, a CRM tailored for roofing, automates communication and streamlines follow-ups, ensuring no lead is overlooked. Discover the common pitfalls businesses face when underutilizing CRM tools and learn how to fully harness these resources to elevate your customer interactions and business efficiency. This episode is a goldmine of strategies to simplify and modernize your business practices to meet today's market demands.Dive into the customer journey in the roofing industry and learn how to balance customer needs with team management to optimize service delivery. John shares his expertise on creating a seamless experience for customers by simplifying processes and setting clear expectations. We also highlight the importance of partnerships like ProLine and Lemon Seed Marketing in supporting businesses beyond just selling software. With John's guidance, learn how to leverage branding and media strategies to enhance customer acquisition and engagement. Tune in for an episode packed with valuable insights and actionable strategies for innovation and growth in the roofing industry.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWhat if you could unlock the secrets of skyrocketing your business revenue for 2025? Get ready to uncover Lemon Seed's specialized quarterly training that centers on operational efficiencies, competitive pricing, and effective marketing. We dive into the nitty-gritty of tracking average ticket values and maximizing lifetime customer value, essential tactics for propelling your business towards success. Despite some technical hiccups with Go Time Success Group, the anticipation for their insights remains high as we navigate these critical strategies together.Strategic planning and training are the backbone of any thriving business, and this episode highlights why having a long-term vision is non-negotiable. By aligning decision-makers with your company's core philosophy, as demonstrated by our experiences with McWilliams and Son, you can transform your enterprise into a wealth-generating powerhouse. We also delve into the importance of not just technical skills but also character and soft skills in training, ensuring your team isn't just skilled, but also well-rounded and motivated. Striking the right balance in training approaches is crucial to avoid the traps of over-saturation or neglect.Marketing blunders and operational missteps can be costly, and we address these head-on, especially for contractors. From calculating lead requirements accurately to fostering a supportive organizational structure, these elements are pivotal for sustained growth. We unpack the significance of cohesive teams and well-set KPIs to maintain profitability, especially in competitive arenas like Dallas-Fort Worth. Building a high-value, winning team involves more than skill—it requires nurturing a positive environment with recognition and appreciation. Listen as we explore how cohesive marketing efforts, paired with robust internal dynamics, drive success and ensure your company thrives.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textUnlock the secrets to exceptional technician training and business success with our special guest, Danielle Wernert, a visionary leader who has transformed the training landscape for over 500 technicians. By tuning in, you'll discover how to bridge the gap in technical training and embrace a culture of learning and adaptability. Danielle shares her journey and insights on fostering a mindset shift that encourages experienced technicians to welcome new technologies and methodologies. Learn how a family-owned business successfully created a training academy to ensure a steady pipeline of skilled talent in the trades.Our discussion also highlights the vital connection between stellar customer satisfaction and effective technician training. Discover how five-star reviews not only elevate your marketing strategies but also help your business shine among potential customers. We explore the synergy required among sales, technical, CSR, and marketing teams to optimize performance. Technicians are encouraged to educate homeowners on potential upgrades, empowering them to make informed decisions and enhancing trust, which, in turn, drives additional service investments and business growth.In an engaging twist, we dive into innovative training methods that make learning both enjoyable and effective, moving beyond mundane presentations. From creative games like Safety Jenga to the use of funny video clips, we explore how leadership can set the tone for a culture of learning and adaptability. For smaller businesses, owners might need to lead by example, stepping out of comfort zones to partner with specialized companies for comprehensive training programs. Discover how scalable training solutions not only enhance brand perception but also contribute to building a loyal customer base and a successful business.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textStephanie Postel, co-owner and COO of Anchor Heating and Cooling, takes us on an inspiring journey of branding and marketing success. In this episode, we uncover Stephanie's secrets to transforming her company into a thriving business in just three years. From her background in monogramming and embroidery to her experience as a Kappa Delta sorority member, Stephanie brings a unique perspective to the power of branding with pride and consistency. Join us as we explore the importance of establishing a strong brand presence, community involvement, and strategic marketing initiatives that have propelled Anchor Heating and Cooling to new heights.Discover the keys to strategic branding and pricing from Stephanie's firsthand experience in the plumbing, heating, and air industry. Learn how setting appropriate pricing from the start allowed Stephanie and her partner to invest in branding, creating a cohesive and recognizable company image. We delve into the dual approach needed in marketing, combining continuous brand building with targeted lead generation. Stephanie also shares the power of leveraging social media platforms like TikTok to engage audiences and build a strong community presence. Uncover the impact of a simple yet effective $7 marketing concept that showcases the transformative power of well-planned marketing initiatives.In this episode, we explore comprehensive marketing strategies and the importance of maintaining a strong brand presence and customer service strategy. Stephanie shares valuable lessons on creating structured marketing campaigns, drawing parallels between organizing children's spaces and developing successful marketing plans. She emphasizes the significance of living a company's mission and vision authentically, and the power of storytelling to build connections with communities. Discover how a clear plan, entrepreneurial spirit, and a willingness to take risks contribute to business growth and differentiation. Join us as we sip some lemonade with Stephanie and dive into the refreshing world of Lemon Seed Marketing.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textUnlock the secrets of successful rebranding and family business dynamics with our esteemed guest, Rory Krueger. Rory shares his transformative journey of steering a Missouri-based family-owned business from being a mechanical contractor to a company that resonates deeply with homeowners, embracing the charm of old-fashioned values. Discover how Krueger's strategic brand refresh, with elements like wood grain siding on their trucks, plays a pivotal role in reflecting their core values and enhancing community visibility. This episode promises to impart valuable lessons on creating a compelling brand story that not only captures the essence of your business but also forges lasting emotional connections with your customers.Venture with us into the world of branding and operations investment, where we explore the powerful impact of consistent brand presentation and strategic marketing. Learn why branding is more than just aesthetics—it's the enduring face of your company. Additionally, we delve into the intricate workings of family-run businesses, sharing personal anecdotes and strategies for maintaining harmonious relationships while building wealth together. From defining clear roles to fostering mutual respect, gain actionable insights into navigating the unique dynamics of family business success. Whether you're aiming for a brand refresh or seeking robust business strategies, this episode is rich with insights to help fortify your business foundation.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textKaty Higgins, a pioneering force in the HVAC world, joins us to share her remarkable journey from telemarketer to a powerhouse owner of a $5 million enterprise. Katy's narrative is one of grit and perseverance as she overcame industry stereotypes to emerge as one of the first female comfort advisors in Northern Utah. Her dedication to continuous learning has not only driven her success but has also opened doors for countless other women in the HVAC field.Our conversation with Katy unveils the secrets behind building a successful HVAC business, emphasizing the strength of team collaboration and operational efficiency. By likening a company to a wheel where every member plays a vital role, Katy shares insights on the challenges of scaling a business and the importance of trust and leadership within a team. She candidly discusses the unique obstacles of negotiating contracts and earning respect in a male-dominated industry, offering inspiration for those ready to challenge the status quo.Mentorship and community stand as pillars in Katy's entrepreneurial journey, as exemplified by her transformative engagement with Service Nation. Katy reflects on the invaluable mentorship and support network she found within this alliance, highlighting the core value of "excellence in every detail" that drives her business forward. Her recognition as "Woman of the Year" underscores the significance of finding a community that fosters growth and innovation. Join us as we celebrate Katy's achievements and explore the vital role of supportive allies in her continued success.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWhat if AI could revolutionize your marketing strategy and boost your customer lifetime value? This episode features the insightful Eric Thomas, founder of Rival Digital, and marketing expert Sarah Gerardo, as they share their predictions for 2025, exploring the future of AI in marketing for trades like HVAC and plumbing. Together, we discuss the challenges and opportunities AI presents for smaller companies and the importance of maintaining a strong brand, simple website, and effective customer relationship management.The conversation takes us on a journey through the evolving role of AI tools like ChatGPT, illustrating how they can enhance efficiency and creativity in marketing strategies. But despite the tech-forward focus, we emphasize that the key to success still lies in a customer-centric approach. We share real-world advice for businesses, particularly contractors, on addressing foundational issues like call center performance and customer experience before rushing into AI integration. Our discussion brings to life the story of a contractor who struggled not due to a lack of leads, but because of operational inefficiencies, thus painting a picture of where practical priorities should lie.In a surprising twist, we also explore the resurgence of traditional marketing and community engagement. As the digital marketing landscape becomes more saturated and costly, the renewed value in joining local chambers of commerce and hosting community events becomes apparent. Through analogies that liken marketing to baking the perfect cake, we underline the necessity of blending brand awareness, call-to-action, and customer cultivation. Plus, we touch on the exciting potential of smart HVAC systems and influencer marketing to enhance customer experience through predictive maintenance and personalized services, showing how these strategies can set contractors apart in the post-COVID era. Join us for an enlightening episode that blends traditional wisdom with futuristic foresight.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textTanya Strittmatter, a passionate advocate for the trades, shares her inspiring journey and the profound sense of community that binds the industry. Listen to Tanya as she recounts how her husband's legacy as a second-generation business owner shaped her path and fueled her mission to learn from past mistakes for collective success. We explore the role of organizations like Service Nation in fostering collaboration among contractors and celebrate the heartwarming support extended to Joseph Grove by the Joseph Groh Foundation after his life-altering accident. This episode is a testament to the trades industry's spirit of solidarity and generosity.Discover how the Joseph Groh Foundation makes a tangible impact by providing grants to those in the home service industry facing disabilities or life-changing injuries. Learn about the foundation's simple, yet effective application process and the incredible work done by volunteers across 37 states. Tanya sheds light on the concept of luminary giving and the myriad ways business owners can weave charitable activities into their company culture, from participating in golf tournaments to making tax-deductible donations. Join us as we inspire listeners to engage with the foundation's mission and create meaningful community connections.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textEver wonder why some contractors stall while others soar? Join me, Crystal, as I unravel the mysteries behind successful branding and marketing strategies from my lively hub in Houston, Texas. After days immersed in conversations with local contractors, I've gathered tales of triumph and missteps—like the pitfalls of clinging to lackluster company names and the untapped power of professional branding services. Discover the importance of foundational processes like advertising and PR and learn how these elements can set the stage for long-term success, especially when operations, sales, and marketing work hand in hand.In an industry as challenging as home services, many businesses throw in the towel too soon. Together, we'll dissect common marketing misconceptions, such as the underestimated power of direct mail, and reveal why a robust strategy trumps standalone tactics. With stories from the field, I'll highlight the critical need for perseverance and innovation, urging you to start with a clear budget and an open mind. As your marketing coach, I'm here to light the path to growth, ensuring you're equipped with not just tactics but a comprehensive roadmap to elevate your brand. Let's sip some lemonade and set a course for your business's success!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWelcome to another engaging episode of "From the Yellow Chair," where we sit down with Leo Morales, the inspiring co-owner of BCI Plumbing, Heating, and Cooling from Denton, Texas. What if the secret to thriving in business and life lies in the people you surround yourself with? Leo's riveting journey across 34 relocations and diverse industries reveals just that. Through life-altering experiences, he has embraced the importance of personal growth and the transformative power of aligning team strengths, a philosophy that has proven crucial in his business ventures.Our conversation with Leo takes us into the heart of community engagement and strategic vision. Drawing inspiration from storytelling business experts like Patrick Lencioni, we uncover how aligning team members with roles that resonate with their strengths can ignite productivity and foster a profound sense of shared purpose. Leo shares the success story of an innovative vehicle system that dramatically cut down supply run times, demonstrating the impact of patience and strategic planning. Additionally, we explore how local involvement and supporting charities can elevate both a business's standing and its connectedness to the community fabric.In the final segment, we explore the art of selfless leadership and the enduring impact of a cohesive, cross-trained team. Leo emphasizes the humility required to transition from trade mastery to business ownership, highlighting the importance of learning from mistakes in a supportive culture. By investing in team bonding activities and embracing a dynamic brand refresh, Leo's company not only strengthened its internal culture but also became a community landmark. Join us for an episode filled with invaluable lessons on leadership, adaptability, and the power of nurturing potential within both individuals and organizations.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textDiscover how the HVAC industry is undergoing a seismic shift towards digital innovation with our special guest, Brian Feenie, a veteran in the field with decades of insight. Brian delves into the urgent necessity for HVAC businesses to craft a bespoke tech stack, illuminating the pitfalls and victories of leaving behind paper-bound traditions for cutting-edge digital tools like CRM systems and AI. This episode peels back the layers of digital transformation, revealing the strategies contractors need to effectively adapt and thrive in this rapidly evolving landscape.Maximizing technology isn't just a buzzword; it's a vital strategy to elevate customer experiences and streamline your operations. Listen as Brian and I unpack the nuances of integrating technology with intention and accountability. From the importance of monitoring systems to the pivotal role of onboarding, we cover the common traps contractors fall into when swayed by peer choices over tailored solutions. This conversation is packed with practical advice on ensuring your technology investments translate into real-world success.Looking ahead, we explore the vast possibilities of resource utilization and workforce development in the HVAC sector. Brian shares his vision of using technology to bridge the skilled labor gap, focusing on attitude over aptitude in hiring practices. With insights into the cautious yet opportunistic role of AI, this episode is a treasure trove for those ready to embrace current technologies and capitalize on workforce growth. Embrace curiosity and stay open-minded, as we wrap up with a call to action for our listeners to contribute their thoughts and engage with this vibrant, ever-changing industry landscape.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textHow can a former manufacturing plant worker transform into a visionary force in outdoor videography? Jarod from Diboll, Texas, has done just that, and in this episode, we unlock the secrets behind his meteoric rise. As the owner of C4 Media Productions, Jarrod has redefined brand storytelling in East Texas, particularly shining a light on the untapped potential around Lake Sam Rayburn. His remarkable work with projects like Brandon Belt Fishing—spanning social media content to a nationally televised show—illustrates the transformative power of strategic videography and imagery. Get ready to be inspired by Jared's journey and learn how he's elevating brands through unique outdoor content.We dive into the broader aspects of brand building with Jarrod, exploring beyond logos to define a brand's true identity. Many businesses struggle with articulating their core message, often swayed by fleeting trends. Through a compelling client success narrative, we highlight the virtues of patience and consistency in marketing. Jarrod shares insights on aligning business operations and underscores the importance of high-end vendor partnerships to maintain brand quality. Discover how these strategies can drive long-term growth and apply these best practices to enhance brand awareness across diverse industries.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWhat if the secret to elevating your brand lies within the lens of a camera? Join us as Tim Edmond from 79 Photography unravels the transformative power of photography in branding, sharing his journey from a passionate hobbyist to a sought-after professional. Tim opens up about the unique ability of personalized, localized imagery to capture the true essence of a brand, setting it apart from the generic allure of stock photos. Together, we explore the crucial difference between branding and commercial photography, with Tim offering insights into how authentic visuals can humanize your brand and attract your target market.Consistency is key in the world of branding, and we underscore its importance with Tim's expert guidance. Visual elements like color schemes and props aren't just supplementary; they're essential in creating a cohesive brand identity that resonates with your audience. We also highlight the pitfalls of inconsistency and outdated imagery, which can confuse customers and tarnish brand perception. This episode is a roadmap to ensuring your business is visually aligned with its core values, setting the stage for premium pricing and long-term success.Balancing authenticity with aspiration is an art, and Tim shares strategies that cater to high-end clients while remaining true to your brand's core. With a 60-40 blend of real and aspirational content, Tim illustrates how brands can effectively engage their audience, especially on social media platforms. Drawing from real-life collaborations with companies across various industries, we reveal how understanding a client's vision can lead to content that stands out in a crowded market. And as a final touch, we discuss the power of clear calls to action in your visual content, ensuring your brand message not only reaches, but also converts your target audience.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textUnlock the secrets to transforming your hiring process with Paul Sanneman, a seasoned expert in construction industry coaching and recruitment. Together, we explore the revolutionary impact of AI and automation in tackling staffing shortages, and why viewing employees as valuable investments can lead to unparalleled success. Paul's incredible 95% success rate in hiring is a testament to the power of continuous recruitment and strategic staffing, shattering the myth that the trade talent pool is drying up.Join us as we uncover the art of matching candidates' personalities and skills with job requirements using assessment tools like DISC profiles and integrity assessments. Paul passionately discusses how thoughtful recruitment strategies, inspired by Jim Rohn's philosophy of personal growth, can lead to zero turnover in construction businesses. By embracing self-improvement and maintaining integrity, business owners can transform their experience from stress-filled to truly rewarding, creating thriving company cultures that stand the test of time.Discover how residential contractors can step up their recruitment game by employing effective marketing techniques and writing compelling job ads. Paul emphasizes the importance of rapid responses to applicants, akin to client leads, and the need for thorough onboarding processes. With anecdotes and practical insights, we stress that true success lies in personal accountability and strategic planning. Whether you're looking to attract top talent or reshape your business strategy, this episode is packed with actionable insights to propel you toward growth and prosperity.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textDiscover the secrets behind effective marketing for the home service industry with our dynamic guest, Amber Gaige. With roots as a plumber's kid in North Texas and a marketing career that reached national acclaim, Amber shares her remarkable journey and the lessons she learned along the way. We promise you'll walk away with actionable insights as Amber introduces her "four C's" of effective marketing, which are crucial for contractors looking to stand out.Amber and I dive into the world of marketing misconceptions that often trap contractors, like relying too much on instinct rather than data. We discuss how aligning marketing strategies with operational goals can transform ineffective efforts into powerful growth drivers. You'll learn why it's essential to trust marketing professionals and set clear revenue and efficiency targets to ensure your business thrives in the competitive home service landscape.Shifting gears to branding, we emphasize the importance of establishing a local presence before pouring resources into paid advertising. Through engaging stories and practical tips, we explore grassroots strategies like community engagement and memorable mascot marketing. Amber's valuable advice for new businesses, including her book's insights on branding and marketing plans, rounds out the episode. Don't miss out on the four C's: clear copy, consistent branding, customer demographic understanding, and channel management, all designed to propel your service company to new heights.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textHow does one go from aspiring English professor to thriving plumbing business owner? Join us as we sit down with Jessica Young from Young Plumbing, who shares her extraordinary journey into a career she never expected. Marrying into a family business, Jessica found herself immersed in the world of plumbing, navigating challenges such as shifting from new construction to service work during the pandemic and mastering the art of juggling homeschooling five kids with business demands. Her experiences offer invaluable lessons on adaptability and resilience, crucial traits for anyone looking to make their mark in the trades.Jessica's story also highlights the power of community and the impact of empowered women in the trades. She recounts the thrill of addressing a supportive audience for the first time and the collaborative spirit that defines industry gatherings. From learning the ropes of customer relationship management to advocating for a strong female presence in plumbing, Jessica's insights underscore the evolution of trades education and the opportunities it offers. We celebrate organizations like Women in Plumbing and Piping (WIPP) that are making waves, encouraging more women to join the ranks and dismantling outdated stereotypes, paving the way for a more inclusive industry.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Unlock the secrets of compelling branding and business culture with our special guest, Ryan Chute from Wizard of Ads. This episode promises to transform how you view branding, as Ryan shares insights likening a brand to a book, where the logo serves only as the cover while the story unfolds within. Through engaging stories and a rebranding case study, discover how authentic storytelling and visual alignment can create meaningful connections with customers, and why being too attached to initial branding elements might hold you back.Explore the intricate dance of leadership and business dynamics, where freedom and responsibility often collide. We'll discuss how core values shape both personal and corporate culture, drawing parallels to historical groups grounded in strong principles. Learn how a lack of self-awareness in leaders can inadvertently generate friction that stifles growth, and why personal development is key to resolving such conflicts. Through real-world examples, we illuminate how understanding emotional reactions can be the linchpin in fostering business success.Embark on a journey of business transformation and customer delight, inspired by a client who revamped their strategies for success. By simplifying product offerings and improving website functionality, they dramatically increased conversion rates, akin to the seamless experience of New Zealand's great walks. We'll share the secret sauce behind creating authentic business culture, emphasizing integrity and trust over profit-driven motives. Finally, experience the magic of delightful customer interactions, where unexpected gestures lead to stronger bonds and unsolicited referrals, driven by the potent power of authenticity and employee satisfaction.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Unleash your creative potential and boost your brand's impact as we share inspiring takeaways from the Circles Design Conference in Grapevine, Texas. Join Emily, Leslie, Rachel, and Cody from the Lemon Seed creative team as we explore the power of personal and brand identity in design. Rachel shares wisdom from Sean Fox's session, emphasizing the courage it takes to embrace your unique style and step away from perfectionism. Meanwhile, Cody's enthusiasm is contagious as he recounts his encounter with design icon Alan Peters, whose innovative branding strategies have left a lasting impression. The episode encourages designers to embrace their individuality and businesses to harness authenticity to strengthen trust with their audience.The episode also unpacks the artistry behind iconic logos and the dynamic world of email marketing. Discover how simplicity and creativity can elevate branding, inspired by giants like Nike and Apple. Insights from Flowmark underline email marketing's potential, with personalization and visual appeal playing crucial roles in customer engagement and sales growth. As we wrap up our conference experience, we're thrilled to share these insights with our clients at Lemon Seed. We invite listeners to connect with us on social media or leave a review, as we continue to share our creative insights and journey with you.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

0:00 Branding and Marketing Strategies for Success5:40 Engagement Through Community Involvement9:42 Strategic Marketing and Branding Tactics13:48 Building Brand Success Through Fall TrainingReady to elevate your branding and marketing strategies? Discover how to successfully navigate the balance between these two crucial elements of your business. Learn why branding, although harder to measure, is vital for embedding your business into the community's consciousness. Through creative analogies and practical insights, we'll show you how even in slower seasons, your brand can remain top-of-mind, capturing direct searches and customer attention when it matters most.Ever wondered how community involvement could transform your business? We delve into the power of authentic engagement in your local community, especially during challenging times. By stepping back to observe and participate, you'll not only foster genuine connections but also bolster your role as a trusted advisor. As the fall season approaches, embrace the opportunity to be proactive and set your business apart. We discuss strategic tactics for offering promotions and planning ahead, ensuring you stay ahead of the competition. This is your chance to hear about unique partnership opportunities and actionable ways to support local initiatives. Expressing gratitude for our supportive community, we invite you to join us next week for more insights and, metaphorically speaking, sip lemonade with us as we continue this exciting journey together.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal is joined by the legendary "Uncle Joe" Crisara from Service MVP! They discuss effective sales strategies, the art of persuasion, giving more than taking, and the importance of a coordinated effort between sales and marketing.0:00 - The Power of Value in Sales10:18 - Strategies for Sales Success20:40 - Building Leadership for Sales GrowthIf you'd like to learn more about Joe and Service MVP, you can visit their website and check out one of their free classes - or, you can take advantage of a great new offer! You can get Joe's newest book, What Should We Do?, for free - send an email to joe@servicemvp.com with the subject of "Free Book" to claim your copy. All you have to do is pay shipping and handling - get ready to unlock the secrets of the system!Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, we take you back to the past! Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics:0:35 - Defining Your Brand Statements5:00 - What's Lemon Seed's Mission?7:00 - Diving Deeper & Crafting Your Own Mission11:00 - The Impact of Your Vision Statement16:50 - Our Zesty Core Values18:10 - Curating Your Values - A Deep Dive into Our Core31:00 - Checking On and Implementing Your Core Values32:40 - Bringing Everything TogetherIf you would like a copy of the trifold brochure mentioned in this episode, email hello@lemonseedmarketing.com with the subject line "FTYC: Mission, Vision, Values Brochure".Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Emily is joined by Ashley Stroud from Plumbing Outfitters! They discuss their recent rebrand process, the decision-making that led to their refreshed identity, and keeping grounded with their vision during the journey.0:07 - Plumbing Outfitters Rebrand Success5:27 - Branding Process and Identity Discovery16:28 - Rebranding Success and Community ImpactWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Emily is joined by Jeremy Williams from Bluon! They discuss Bluon's journey with innovation, technology, and support - all centered around their transformative app for HVAC technicians.0:07 - Bluon's HVAC Technology Innovations12:22 - Bluon for BusinessWant to learn more about Bluon? Check out their website for more information!Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, we're excited to bring you a special perspective series featuring team members from Lemon Seed Marketing! This week, account managers Hanna and Nina join us to discuss the following:0:07 - Building Trust and Relationships in Business11:33 - Navigating Difficult Decisions in LeadershipWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal and Emily throw it back to a previous episode to talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics:2:47 - Bringing Life to Your Offers6:38 - Language and Wording in Your Brand8:00 - Hopping on Social Media Trends10:10 - Using and Utilizing a Mascot12:30 - Paying Attention to Your Community15:00 - Create Your Own FunWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal is flying solo to discuss the role of a community marketer in your business! We touch on creating an elevator pitch, leaving a lasting impression on your customers, and leveraging local connections to get your brand out there.0:08 - Networking and Guerrilla Marketing Strategies11:16 - Building Authority Through Strategic PartnershipsWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal and Emily sit down to assess strategies for new customer acquisition! They discuss attracting these customers, pointers for financing opportunities, and when to divert focus around your audiences.0:08 - New Customer Acquisition Strategies11:22 - Strategic Marketing and Pivoting Strategy20:08 - Monthly Group Coaching Call on MarketingWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Emily is flying solo to discuss building memorable brand experiences and visual consistency for long-term success. Through the lens of Where's Waldo, listen to learn about the steps to create an unforgettable brand that will resonate with your customers!0:04 - Standing Out in Your Market11:56 - Importance of Branding and Marketing Analysis21:18 - Community Involvement Builds Brand Authority28:12 - Optimizing Your Brand for SuccessIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal is flying solo to discuss building a marketing strategy that ensures long-term growth and success! We're breaking down the biggest obstacles contractors face and showing our Lemon Heads how adjusting expectations and adopting a creative approach can revolutionize your marketing.0:00 - Trusting the Contractor Marketing Process5:50 - Biggest Obstacles and Fears15:28 - Building Brand RecognitionIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal is joined by Travis, Jack, and Lesli from Elite Call! They discuss building an outsourced call center, their methods of lead generation, and developing a guide to filling your dispatch board all year long.0:09 - Outsourced Call Center Success Strategies12:23 - Quality Assurance Importance in Business24:40 - Strategies for Success in Marketing35:43 - Working With Elite Call CenterIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Emily is flying solo to talk about the delicate process of choosing a name for your business. From considering pronunciation and spelling to ensuring domain availability, we're squeezing every drop of wisdom to help you craft a name that truly reflects your brand's spirit and potential.0:08 - The Power of Naming Your Company8:06 - Considerations for Changing Your Company Name14:15 - Strategic Considerations for Company Name Changes22:27 - Brand Refresh StrategiesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal and Emily are on-location at EPIC 2024! They're joined by Travis and Renee Lucas from LCS Heating & Cooling, where they talk about revitalizing your business, the journey to making changes, and the advantages of networking for your company.0:00 - Life of Rebranding and Rebuilding10:04 - Business Rebranding and Networking Success19:03 - Brand Launch Success Story28:52 - Collaborative Creativity and TravelsIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal and Emily are on location at EPIC 2024! They are joined by Jennifer Bagley from CI Web Group to discuss SEO rankings, digital visibility, and the power of customer engagement.0:00 - Digital Marketing Strategies for Contractors10:26 - Effective Digital Marketing Strategies and Communication19:54 - Investing in SEO and Digital Marketing28:11 - Commitment to Content CreationIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal and Emily are joined by Dave Rothacker from Go Time Success Group! They discuss the importance of reading and listening, navigating career development and mentorship, and the power of continuous learning.0:04 - Career Pathways and Leadership Development10:15 - Transforming Small Businesses With Practical Insights14:06 - Leadership, Learning, and Growth Strategy22:39 - Navigating Emotional Intelligence and Leadership34:35 - Leadership and Intuition40:37 - Learning in BusinessIf you'd like to learn more about Dave and Go Time Success Group, head over to their website to get in touch with the team!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In this special episode of From the Yellow Chair, brand ambassador Lupita and head of operations Andrea sit down with Kate Cinnamo and Toni Bower from Explore the Trades! They discuss encouraging career growth in the trades, personal stories of professional discovery, and the opportunity to develop a career even without a college degree.0:08 - Exploring Trade Careers for Students14:50 - Supporting Explore the Trades Through Collaboration22:11 - Importance of Skilled Trades IndustryIf you would like to learn more about Explore the Trades, make sure to check out their website and support their cause!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal and Emily are joined by Evan Hoffman and Thaddeus Tondu from On Purpose Media! They discuss navigating your digital strategy, emphasizing accountability, and encouraging transparency with your digital provider.0:07 - Mastering Digital Marketing for Home Services12:17 - Optimizing PPC for Contractors17:12 - Marketing Operations and Budget Strategies26:18 - Strategies for Business Growth31:31 - Struggles and Importance of TransparencyIf you would like to learn more about On Purpose Media, be sure to check out their website and listen to their podcast, HVAC Success Secrets: Revealed!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal and Emily are joined by Jonathan Torrey from Searchlight! They discuss unlocking the power of data-driven decisions, knowing the origin of your leads, and the value of operational efficiency for your data.0:07 - Exploring Data-Driven Marketing Strategies7:13 - Analyzing Revenue Potential and Conversions10:22 - Improving Contractor Operational Efficiency22:04 - Uncovering Customer Journey Insights With Searchlight30:05 - Digital Marketing Revenue Flow AnalysisIf you would like to learn more about what Searchlight can do for your business, head over to www.searchlightdigital.io to get in touch with their phenomenal team!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In the virtual Lemonade Stand, Crystal is joined by Shauna Brown from On the Double! Heating & Cooling! At the close of International Women's Month, they discuss navigating career ambitions in the trades, cultivating team dynamics, and being intentional in personal development.0:07 - Empowering Women in the Trades9:09 - Work-Life Balance and Self-Awareness15:41 - Work Relationships With Spouses and Teams25:05 - Empowering Women in Leadership RolesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

It's International Women's Month in the virtual Lemonade Stand, and Crystal is joined by Valerie Heck from Colair! They talk about navigating customer service techniques, bolstering your call center, and the core of human connection.0:07 - Empowering Women in the HVAC Industry5:42 - Empathy and Empowerment in Customer Service11:34 - Call Center Performance and Outbound StrategiesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!