Podcasts about gmails

SSF Stöldskyddsföreningen har precis släppt sin senaste statistikrapport. I ett gemensamt projekt med MSB har Stöldskyddsföreningen tagit tempen på cybersäkerheten i svenska företag med upp till 49 anställda. Fyra av tio företag ansåg sig vara sårbara för digitala och it-relaterade brott. Hälften av företagen sade samtidigt att de var dåligt förberedda för att möta attacker mot it-system. I veckans poddavsnitt plockar Peter och Nikka ut godbitarna ur rapporten tillsammans med Ulrika Hallesius, kriminolog på Stöldskyddsföreningen. De upptäcker bland annat att enbart hälften av företagen har aktiverat tvåfaktorsautentisering, det vill säga en av de enskilt viktigaste säkerhetsåtgärderna som dessutom är helt kostnadsfri. Peter och Nikka pratar också om varför utfallet av Malmö kommuns havererade nätfisketest var väntat och om varför Gmails nya funktion för totalsträckskryptering är sämre än Protons dito (men ändå bättre än ingenting alls). Se fullständiga shownotes på https://go.nikkasystems.com/podd295.

Canon printer driver vulnerabilities enable Windows kernel exploitation. Astonishing cyber-security awareness from a household appliance manufacturer. France tries to hook 2.5 million school children with a Phishing test. Wordpress added an abuse prone feature in 2022. Guess what happened? Oracle? Is there something you'd like to tell us? Utah's governor just signed the App Store Accountability Act. Now what? AI bots hungry for new data are DDoSing FOSS projects. No Microsoft Account? No Microsoft Windows 11. Gmail claims it now offers E2EE. It kinda sorta does. Somewhat. A dreaded CVSS 10.0 was discovered in Apache Parquet. A bunch of terrific listener feedback. What's Multi-Perspective Issuance Corroboration and why must all certificate authorities now do it? Show Notes - https://www.grc.com/sn/SN-1020-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: material.security threatlocker.com for Security Now canary.tools/twit - use code: TWIT joindeleteme.com/twit promo code TWIT bitwarden.com/twit

Canon printer driver vulnerabilities enable Windows kernel exploitation. Astonishing cyber-security awareness from a household appliance manufacturer. France tries to hook 2.5 million school children with a Phishing test. Wordpress added an abuse prone feature in 2022. Guess what happened? Oracle? Is there something you'd like to tell us? Utah's governor just signed the App Store Accountability Act. Now what? AI bots hungry for new data are DDoSing FOSS projects. No Microsoft Account? No Microsoft Windows 11. Gmail claims it now offers E2EE. It kinda sorta does. Somewhat. A dreaded CVSS 10.0 was discovered in Apache Parquet. A bunch of terrific listener feedback. What's Multi-Perspective Issuance Corroboration and why must all certificate authorities now do it? Show Notes - https://www.grc.com/sn/SN-1020-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: material.security threatlocker.com for Security Now canary.tools/twit - use code: TWIT joindeleteme.com/twit promo code TWIT bitwarden.com/twit

Canon printer driver vulnerabilities enable Windows kernel exploitation. Astonishing cyber-security awareness from a household appliance manufacturer. France tries to hook 2.5 million school children with a Phishing test. Wordpress added an abuse prone feature in 2022. Guess what happened? Oracle? Is there something you'd like to tell us? Utah's governor just signed the App Store Accountability Act. Now what? AI bots hungry for new data are DDoSing FOSS projects. No Microsoft Account? No Microsoft Windows 11. Gmail claims it now offers E2EE. It kinda sorta does. Somewhat. A dreaded CVSS 10.0 was discovered in Apache Parquet. A bunch of terrific listener feedback. What's Multi-Perspective Issuance Corroboration and why must all certificate authorities now do it? Show Notes - https://www.grc.com/sn/SN-1020-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: material.security threatlocker.com for Security Now canary.tools/twit - use code: TWIT joindeleteme.com/twit promo code TWIT bitwarden.com/twit

Canon printer driver vulnerabilities enable Windows kernel exploitation. Astonishing cyber-security awareness from a household appliance manufacturer. France tries to hook 2.5 million school children with a Phishing test. Wordpress added an abuse prone feature in 2022. Guess what happened? Oracle? Is there something you'd like to tell us? Utah's governor just signed the App Store Accountability Act. Now what? AI bots hungry for new data are DDoSing FOSS projects. No Microsoft Account? No Microsoft Windows 11. Gmail claims it now offers E2EE. It kinda sorta does. Somewhat. A dreaded CVSS 10.0 was discovered in Apache Parquet. A bunch of terrific listener feedback. What's Multi-Perspective Issuance Corroboration and why must all certificate authorities now do it? Show Notes - https://www.grc.com/sn/SN-1020-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: material.security threatlocker.com for Security Now canary.tools/twit - use code: TWIT joindeleteme.com/twit promo code TWIT bitwarden.com/twit

Email hasn't gotten any less complicated since the last time we covered it, but we have tried a few new options for wrangling our ever-increasing number of inboxes. This week we dig into some of our current strategies, with a focus on Will's time using Fastmail, a paid-only service that purports to let you throw out your Gmails and Outlooks and more fully control your email addresses on domains that you own. We also touch on some of the other popular services like Hey and Proton Mail, grouse about Google's tenacious AI features, dig into our latest trip to the electronics flea market a bit, and more. Support the Pod! Contribute to the Tech Pod Patreon and get access to our booming Discord, a monthly bonus episode, your name in the credits, and other great benefits! You can support the show at: https://patreon.com/techpod

Myla McCune, in all of her loveliness, graced me with her presence for Episode No. 126.She's a daughter and a sibling and a sculptor and a gal that's not afraid to take on challenges. You can find her on Instagram or at mylalamar.com, if you're interested in checking out her work or commissioning her to do a piece for you.Myla and I talked about school and art and family and growing up and gender-role expectations that're maybe midwest-rooted. We also talked about a few of her favorite albums. Those were these:Jim Croce's Don't Mess Around With Jim (1972) Back to Black (2006), Amy WinehouseDuffy's Rockferry (2008)The Fame (2008), Lady GagaIt was a privilege and an honor that Myla made time for me amidst her then-busy, end-of-semester schedule. I'll be keeping my eyes peeled for cool stuff to continue to come from her neck of the woods. I understand she's been traveling, a bit off of the grid, and spending time with family back home for the summer, so I'm happy for her that her 2024 seems to have been full of a variety of good stuff.Thank you to Myla and to all of my guests. The e-mail address is badassrecordspodcast over on the Gmails if you're feeling like you'd like to be one or know of someone that would. My appreciation goes out to all who've supported the show in the various ways that that's possible.Cheers.copyright disclaimer: I do not own the rights to the audio samples contained within this episode. They are clips I've poached from a track called, "Dirty Listening," by Groove Armada. It comes from their 1998 release, Northern Star, c/o Tummy Touch Records LLC.

When Tisha Cash told me she was on board to do an installment of Becoming a Swifty, I thought, Well, how cool is that?!This is the third episode of this series and I've now done talks with someone from my personal life, a complete stranger, and now -- thanks to Tisha -- someone from the professional world.And what a fun chat it was.Tisha and I go back roughly a decade ago to the time when I was about to become a parent for the second time, but we hadn't seen each other for a good little bit, so it was great to catch up with her and find out what's been happening in her world.We talked about a number of things and eventually made our way to talking the one and only, Taylor Swift. And while we recorded this before Miss Swift's new record dropped, we were able to talk not only about the anticipation of said drop, but also what Tisha's favorite T-Swift albums are. Those were these:Red (2012)1989 (2014)Folklore (2020)Evermore (2020)So, many thanks to Tisha for making the trek down to the studio and doing an episode with me. Many thanks to the Swifties that have checked out the previous installments of the series (Episode #95, featuring Sophia Reade and Episode #98, featuring Christie Smerchek).If you'd like to share a little bit about your journey to Swiftydom, drop me a line at badassrecordspodcast over on the Gmails. We'll see if we can't get you in the chair.Cheers.copyright disclaimer: I do not own the rights to the audio samples contained within this episode. They are clips from a tune called, "Time to Move On," by the late, great Tom Petty. The track comes from his 1994 release, Wildflowers, which is an all-time, undisputed record of badassery. It exists c/o 1994 Warner Records Inc.

Ariana Maddox is the new host of #loveisland USAGMAIL turns 20! Aprils Fools DayKing Charles, Apple & More.Get my April email templates for free! https://roxtalks.myflodesk.com/emailcapsuleCurious about TikTok? Ready to get it up and running! Join the TikTok Workshop and find out the ins & outs to growing your brand or business on TikTok. No experience required. More details here.Watch the episode on https://www.youtube.com/@RoxTalksShow

On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-microsoft-acquires-activision-how-digital-political-ad-spending-limiting-bulk-gmails   © 2023 Insider Intelligence    Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across channels— automatically and with the power of AI.

Are threesomes hot or not ? Gen z don't get "baby got back" reference  Producer Maddi takes Mike E & Emma's millennial quiz Single Guy Tip – adopt an English accent Are your Gmails being deleted? 9 traits of a confident man revealed – does Mike E fit the brief? Bad Neighbours haul abuse over the fence.   Mike E & Emma are live on RnB Fridays Radio, on DAB and the LiSTNR app, weekdays 7-10amSubscribe on LiSTNR: https://play.listnr.com/podcast/mike-e-and-emmaSee omnystudio.com/listener for privacy information.

I give away the 2 DC league of SuperPets Prize Packs! Which fridge freezer is best for upgrading How to fix Gmails recent changes A cure for a weak wifi signal Handy tips for office and home organising Chinese rocket explodes! Tom Cruise in Killarney Spanish AC restrictions New OnePlus Phone and all the latest in tech.....

A criação de marcadores e pastas organizadoras no Gmails são ótimas opções para organizar os e-mails recebidos e enviados por assunto ou remetente. Isso facilita a localização posterior dos referidos e-mail.

Get in touch @tickledkinkpod on the Twitters and tickledkink2021 on the Gmails.This, our first episode focuses on fetishes and kinks that begin with the letters A & BAltocalciphilia, Bimbofication & BDSM BrandingWant to learn with us? Find out about new kinks, fetishes and turn ons? Or just want to make sure we're not talking rubbish?Join hosts Matt and Fiona as we talk about all things kink, fetish and sexual health to promote tolerance, education and openness around sexual health. And hopefully discover a few new things along the way.Feel free to get in touch with the show, in complete confidence on tickledkink2021@gmail.comEnjoy, and we'll see you next week.

Get in touch @tickledkinkpod on the Twitters and tickledkink2021 on the Gmails.This, our first episode focuses on fetishes and kinks that begin with the letters E & FEnkuopoiphilia, Exhibitionism, Feederism & FacialsWant to learn with us? Find out about new kinks, fetishes and turn ons? Or just want to make sure we're not talking rubbish?Join hosts Matt and Fiona as we talk about all things kink, fetish and sexual health to promote tolerance, education and openness around sexual health. And hopefully discover a few new things along the way.Feel free to get in touch with the show, in complete confidence on tickledkink2021@gmail.comEnjoy, and we'll see you next week.

Get in touch @tickledkinkpod on the Twitters and tickledkink2021 on the Gmails.This, our first episode focuses on fetishes and kinks that begin with the letters M & KKlismaphilia, Macrophilia & MaschalagniaWant to learn with us? Find out about new kinks, fetishes and turn ons? Or just want to make sure we're not talking rubbish?Join hosts Matt and Fiona as we talk about all things kink, fetish and sexual health to promote tolerance, education and openness around sexual health. And hopefully discover a few new things along the way.Feel free to get in touch with the show, in complete confidence on tickledkink2021@gmail.comEnjoy, and we'll see you next week.

Get in touch @tickledkinkpod on the Twitters and tickledkink2021 on the Gmails.ThInfantilism, Intercrural sex & Wet & Messy (Sploshing)Want to learn with us? Find out about new kinks, fetishes and turn ons? Or just want to make sure we're not talking rubbish?Join hosts Matt and Fiona as we talk about all things kink, fetish and sexual health to promote tolerance, education and openness around sexual health. And hopefully discover a few new things along the way.Feel free to get in touch with the show, in complete confidence on tickledkink2021@gmail.comEnjoy, and we'll see you next week.

Get in touch @tickledkinkpod on the Twitters and tickledkink2021 on the Gmails.This, our first episode focuses on fetishes and kinks that begin with the letters C & LChastity; Lactophilia, Looners (special mentions to lace, leather & lingerie & consent non consent)Want to learn with us? Find out about new kinks, fetishes and turn ons? Or just want to make sure we're not talking rubbish?Join hosts Matt and Fiona as we talk about all things kink, fetish and sexual health to promote tolerance, education and openness around sexual health. And hopefully discover a few new things along the way.Feel free to get in touch with the show, in complete confidence on tickledkink2021@gmail.comEnjoy, and we'll see you next week.

Get in touch @tickledkinkpod on the Twitters and tickledkink2021 on the Gmails.This, our first episode focuses on fetishes and kinks that begin with the letters P and S.Partialism, podophilia, sounding, spanking and more.Join hosts Matt and Fiona as we talk about all things kink, fetish and sexual health to promote tolerance, education and openness around sexual health. And hopefully discover a few new things along the way.Feel free to get in touch with the show, in complete confidence on tickledkink2021@gmail.comEnjoy, and we'll see you next week.

Get in touch @tickledkinkpod on the Twitters and tickledkink2021 on the Gmails.Welcome to Tickled Kink where we join hosts Matt and Fiona as we talk about all things kink, fetish and sexual health to promote tolerance, education and openness around sexual health. And hopefully discover a few new things along the way.Feel free to get in touch with the show, in complete confidence on tickledkink2021@gmail.comYou can subscribe anywhere you get podcasts!

Indulge us for a moment dear Burpess while we introduce another podcast that we have added to our network.You'll find all episodes over on www.thenewsburp.com and of course if you liked it we would love you to subscribe to it wherever you get your pods, leave a review and/or feedback.Tickled Kink is hosted by Matt and Fiona where we talk about all things kink, fetish and sexual health to promote tolerance, education and openness around sexual health. And hopefully discover a few new things along the way.Get in touch @tickledkinkpod on the Twitters and tickledkink2021 on the Gmails.Feel free to get in touch with the show, in complete confidence on tickledkink2021@gmail.comYou can subscribe anywhere you get podcasts!

Indulge us for a moment dear Burpess while we introduce another podcast that we have added to our network.You'll find all episodes over on www.thenewsburp.com and of course if you liked it we would love you to subscribe to it wherever you get your pods, leave a review and/or feedback.Tickled Kink is hosted by Matt and Fiona where we talk about all things kink, fetish and sexual health to promote tolerance, education and openness around sexual health. And hopefully discover a few new things along the way.Get in touch @tickledkinkpod on the Twitters and tickledkink2021 on the Gmails.Feel free to get in touch with the show, in complete confidence on tickledkink2021@gmail.comYou can subscribe anywhere you get podcasts!

Fredrik och Kristoffer snackar om en rad aktuella ämnen: Flikfilosofi - hur många, när, olika vikt på telefon och dator? Borde webbläsare och andra flikade fönster ta efter Emacs bufferthantering? Finns det program som har en flikhantering på nästa nivå? Podcast Chapters - Fredrik har släppt versionen han filade på sist, och det gick … bra, till slut. En klassisk ensamutvecklarbugg. Därifrån kommer vi in på en intressant lag i Arizona som kräver att appbutiker tillåter alternativa betalningsmetoder. Det är svårt att veta hur man faktiskt vill ha det. Vad händer med captchas om alla skulle lägga ner jobbet på självkörande bilar? Fredrik har - sist av alla - börjat spela Myst i VR. Fredrik försöker göra en Advent of code på ett pussel och blir både frustrerad och nöjd. Spoilers för ett pussel från 1993 utlovas! Abstrakta pussel som både är en del av världen och samtidigt inte. Världar man både känner sig som en del av, men samtidigt bortkopplad från. Pusseldesign är fascinerande Ett stort tack till Cloudnet som sponsrar vår VPS! Har du kommentarer, frågor eller tips? Vi är @kodsnack, @tobiashieta, @oferlund, och @bjoreman på Twitter, har en sida på Facebook och epostas på info@kodsnack.se om du vill skriva längre. Vi läser allt som skickas. Gillar du Kodsnack får du hemskt gärna recensera oss i iTunes! Du kan också stödja podden genom att ge oss en kaffe (eller två!) på Ko-fi, eller handla något i vår butik. Länkar Bandcamp Macsymbolicator IDEA - Jetbrains IDE för Java Myst Notarisering Arizonas nya lag Wechat F-droid Gmails matteproblem innan man får skicka mejl Trolley-problemet Myst Riven Realmyst Hypercard 7th guest The witness Alpha-beta-pruning Den matematiska analysen av kugghjulsproblemet King’s quest Recursive descent Towers of Hanoi Steve Troughton-Smith Handmade hero Casey Muratori Co-recursive med Casey Muratori Titlar En ny dag med hundra tabbar Hundratals tabbar Långlivade tabbar Ett bekymmer är att de syns hela tiden Ett spår av nya flikar Gratis tills man är fast Ensamutvecklarbugg Nere på 7,5% 30% bra Girigheter och dumheter Apple friction 100% captchas Inte coolt nog för mig Ett litet träd av noder Enda problemet var att jag inte hittade något svar Inte kvar i sökmotorerna Det är rätt att du inte hittade en lösning Det fanns en tredje spak

Most marketers know that personalization can improve conversions. But how do you implement personalization at scale? This week on The Inbound Success Podcast, McGaw.io founder Dan McGaw digs into the details of how companies large and small are building marketing technology stacks that allow them to create highly personalized experiences throughout the customer journey. Considered "one of the original growth hackers," Dan specializes in building tech stacks that drive results at the middle and bottom of the funnel. In this episode, he discusses how companies can build and leverage Amazon-like automation without the need for expensive back end developer resources, and how to do it without seeming creepy to your audience. Check out the full episode, or read the transcript below, for details. Resources from this episode: Visit McGaw.io to learn more about Dan and his work advising companies on their marketing tech stacks Text "creepy" to (415) 915-9011 to experience Dan's personalization test Watch Dan's webinar on How to Build a Martech Stack Visit UTM.io and enter your email to get in touch with Dan Connect with Dan on LinkedIn Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth and this week, my guest is Dan McGaw, who is the founder of Mcgaw.io. Welcome to the podcast, Dan. Dan (00:23): Hey, how are you today? Kathleen (00:26): I am awesome. How are you? Dan (00:29): I'm doing amazing. Thanks for having me here. Kathleen (00:31): Yeah. I am excited to have you here because we get to talk about some nerdy marketing stuff having to do with e-commerce, which is currently a favorite topic of mine. And I say nerdy and I put myself first in line of the list of nerds who care about these things. But before we dig into this topic could you just tell my listeners a little bit about yourself and Mcgaw.io? Dan (00:56): Yeah, absolutely. So, yeah, I'm Dan, I'm the CEO and founder of Mcgaw.io. But I've been in the marketing tech space for over 20 years. So I got my start in 1998, sending mass emails since, before there was even mass emails. So as I like to say to people, I just kind of have seen some I've been around for a long period of time. but some people recognize me for when I was the head of marketing at Kissmetrics. I replaced Neil Patel as the head of marketing at that company. Before that I was head of growth another company called Codeschool.com. We were one of the pioneers in the online education space for developers. So some people know of Codecademy or Team Treehouse, Code School. We took the early exit. We sold out to Pluralsite, which is the publicly traded company in that space. Dan (01:36): So as you might imagine, I'm very technical. I'm also very analytical, but I'm also understand marketing and sales really well. And some random things about me. I was coined as one of the original growth hackers, which is kind of terrifying. Somebody called me that one time. And then it kind of caught fire. And I've just been involved with MarTech for a long time, but with Mcgaw.io right, like we're a marketing technology and marketing analytics agency, but it's like, what the hell does that mean? Right. That's just difficult to say in general. We help companies with two main problems. Either they lack of visibility in the customer journey, or they lack the ability to engage in the customer journey. So we help companies choose their tools, integrate their tools, operate those tools, and always are focused on trying to make the money. Dan (02:14): But the big focus for us is that we are not a marketing agency because we don't do PPC, SEO, content marketing, as we would say that TOFU, Top of funnel stuff. All of our work is on the middle and bottom of funnel, leveraging technology. So when you think about that, that nerd that you wish you had on your marketing team, that's probably our team, right? When you think about that developer, you want on your team, that's us. But we do a lot of work with Marketo, Amplitude, Salesforce, but we're tool agnostic. So you can come to us with any stack and we'll help you build your stack. And that's really what our niche is, is the marketing stack. Kathleen (02:45): There is such a huge need for what you're doing in the marketing world right now. And I say this as a marketer who does not come with a highly technical background. I mean, I was like a political science major. Don't ask me how I wound up in marketing. That's a whole story that we don't have time for. But you know, it's interesting because I've worked with a lot of different marketers over the years and some of the best marketers I know do have unusually technical backgrounds. Like one in particular that I'm thinking of who I've worked with for many years, she has a computer science engineering undergrad, and a marketing MBA. And I was like, man, are you the perfect combination of skillsets? So I love that. That's what your team, you know, that's sort of the profile of your team and what they work on. Kathleen (03:34): One of the reasons I was really excited to talk to you, as I said, is because of the work you do in e-commerce. You know, if people regularly listen to the podcast, they may or may not know that in my day job, I'm head of marketing for a company that is selling into the e-commerce space. And it's been really interesting for me because I've been in marketing for a long time. I own an agency. I've worked with a lot of different companies, but I hadn't necessarily done a ton in e-commerce. And it's been fascinating to me to learn just, like, the level of performance marketing that is required to do well in e-commerce. I mean, you know, it stands to reason, but I think from my experience that I've had so far, the e-commerce marketers I've met are the most data-driven marketers I've come across in my career, hands down by a long shot. Kathleen (04:26): And I guess, you know, it's because it's sink or swim, right? All their, all of their revenue is coming through digital as opposed to, you know, other types of companies that can get by, on, you know, business development and events and, you know, pressing the flesh at in-person networking things when those come back. You can't do that in e-commerce. So anyway, I'm going on and on, I will stop, but I'm fascinated by this because it really does take, you need to have a very data-driven mindset and you need to have the right stack in place in order to do it well. So I just want to kind of like turn it over to you to react to that. And, and I'm curious if you found the same thing in terms of e-commerce marketers tending to be more kind of technical and data-driven performance marketers than marketers in other spaces. Dan (05:13): Yeah. And, you know, I think our views of the world maybe are slightly different. Cause I tend to see one of the things that, and it depends of course, on the type of e-commerce business, whether it's B2B or B2C. But what we have seen historically, and there's a joke inside of our company that B2C marketers, e-commerce is what we're talking about, are fighting basically with sticks and stones. And then when you talk to a B2B marketer, typically not going to be e-commerce right, but typically fighting with machine guns and crossbows and all kinds of stuff, which are really intimidating. So I, what I will say is I, while I am saying somewhat I disagree with you, I actually do agree with you on the data-driven part heavily. And the reason why I say that is in B2B companies, when you have this larger transaction, that's a sale through Salesforce, you lose track of that, the time that it becomes a lead, right? Dan (05:58): Like it becomes a lead and then its in Salesforce and like, okay, well that's sales's problem. So there's hence why there's a little bit of that separation there. And then same in SaaS, like there's that first purchase, but then there's this subscription, right. Which they don't really track, but in e-commerce right, the marketer is heavily responsible, even more so than in any other company for the purchase, which is the only thing there is now, the marketer is also responsible for the repeat purchase, which is usually what marketers are not responsible for in any of those other situations. So I will agree with you in an e-commerce there's this innate focus on performance marketing, and then as well as the purchases, because that performance marketing, paid media, whatever it may be in there is so directly connected to their success and failure that it's just, they're, they're extremely focused on that. Dan (06:42): And I think performance marketers in general are very, very data-driven on that that spectrum of what they're looking at, but it's also a shorter cycle. Like I think about, so one of our clients is Hydro, right? Hydro is the Peloton of rowing. And they are super focused on paid media because that's where all their stuff comes from. So we are constantly analyzing their data and looking at that tiny little funnel. So there's definitely a big data-driven focus, but the way that they look at that data compared to like some of my SaaS companies or my B2B companies, very, very different. And I'm not saying anything is lesser or more on either side. I'm just saying the way that they look at the data and what they're looking at of course is very, very different. Kathleen (07:19): You make some really good points and I should actually append my comment to say that there's, it's impossible to make sweeping statements about quote unquote e-commerce because that is a very, very large basket of companies. And I think the companies that we've started to deal with tend to be maybe on the mid market side, as opposed to the micro side, there are, it's a lot of teeny tiny mom and pop e-commerce businesses that I'm certain are not employing you know, world-class growth marketers. So I should clarify those comments that I made. Dan (07:51): I mean, I have to say so, and we, we have very fortunate to work with hundreds of clients at this point. Some of the biggest companies that we've worked with, like, and I'm not going to say their names, but like large companies, their marketers were, we were like, how do you guys even sell this stuff? Like, how did you, but then you realize, okay, well, not everybody wants to work at a large company. Like in the mid market, that's where you see some of the bad-ass people cause everybody, and especially with millennials and even more so now gen Z, they want to make an impact and they want to see growth. So at a big company, they can't make an impact. There's just, it's just too, what am I going to do? I'm going to make one thousandth of a percent of a difference? Like I don't care. So I think the mid market where you're talking about for sure, you're going to see a lot more of that like, let's get this. So yeah, I think some of the best marketers I meet are at small companies and they're just so smart that their company is small because of it. So it goes both ways. It goes both ways. Kathleen (08:46): Great point. Well, one of the things that I think is interesting is you've done some work on the concept of personalization and how marketers can use that through the customer journey in order to improve outcomes. Tell me a little bit more about what you're doing there. Dan (09:04): Yeah. So personalization to me is amazing, right? Like I love being able to personalize every single thing to the individual we're interacting with, whether that's online or offline. So I definitely like to be able to consume as much data as we can. And we've done everything from personalization, like hardcore personalization and direct mail to obviously retargeting programs, email things SMS, every single channel you can imagine we've been able to do really, really hardcore personalization. And just as a, as a fun test, and I don't I don't know how well your audience is, is it okay that I have an SMS test and show everybody something to test out? So in, in marketing naturally, there's the ability to do data enrichment. So what we did is we felt that we would try to make people aware with just your email. We can kind of come up with some creepy information. Dan (09:47): So what I want ever to do is pull out your cell phone and I'm going to tell you to text the word creepy to this phone number. And if you do this, and you're well known on the internet, it tells you everything we found out about you on the internet. Kathleen (10:03): Oh can I do it as we're talking? Dan (10:03): Absolutely. And it's about your company and it's about you and things like that. Now, I haven't tested this service out. We made this for a conference and it did very well, but the phone number is (415) 915-9011. So I'll say that again. (415) 915-9011 and text "creepy" to it. When you text creepy to it, give it a little bit, it will text you back and it should ask you for your email. Now, if it doesn't email you back and if it doesn't text you back and ask for your email, shoot me an email at dan@mcgaw.io because I want to know why it's not working. But that being said, you should get a text back in a little bit. That then says, Hey, tell me your email. When you get that email, give it your email and go through the process. And then we'll come back to this conversation later. Kathleen (10:48): I am super interested to see what this turns up, especially because like, side note, I can definitely be found on the internet, but it's really funny. I got a Google alert for my name. This was several months back. And it was an article that was written saying that I was one of the top 10 women in computer science. And I was like, what the heck is going on here? And there's a famous woman named Kathleen Booth who invented like computer programming language, who I don't even think he's alive anymore. And Google was pulling my picture for her Wikipedia entry. And so when people were writing this article, they like tagged my Twitter account and put my picture. Kathleen (11:25): I was like, really? Wow. I wish I could take credit for all that, but I can not. Dan (11:30): Use your corporate address when it does ask you for your email, but it takes a few minutes for it to respond back. It's doing some backwards math right now. So, but use your corporate address that way and also give you your company email. But for us, when we think about any one of our clients or anybody out there doing personalization is there's all these other places to get information from. So with just an email address, you can ping full contact com. It will give you all kinds of demographic information. You can ping clearbit.com. It'll give you firmographic, demographic and technographic information. You could ping builtwith and just get technographic. You can ping Tower Data. You could be super expensive and go to Melissa Data or Experian. The creepiest thing that I ever got was I wanted to test out Experian data. They have it on their website. I don't know where, but you can put in anybody's email and they'll tell you what they know about that person. And I put in my wife's email Meredith at amazing corps.com. It told me that she has kids, she's into soccer, she's into baseball, she drives a large SUV, like, and it gave me like 35 attributes. And I was like, Oh my gosh, this is so creepy. But that's, that's the truth. Kathleen (12:31): Use your powers for good and not evil. Dan (12:34): Yeah, it's totally. But like I've done some crazy stuff in personalization. We learned this from OkCupid. There's a, when we know where you are from your IP, we know exactly where you are, your lat, longitude. We know where you are basically within a hundred miles guaranteed. And if we ask you for your zip code, we know where you are within usually five miles, right? So if we know the weather, we can change the experience that you're going to have on our website or in an email or in a text message because it's now raining. So as an example, and I can't say the client's name, unfortunately, but just imagine you're Banana Republic, right? Very, very large company. They have the budget to do this. And you go to their website because you're trapped inside because it's rainy. And as soon as you come to the website, you start seeing people in rain attire. Dan (13:16): Well, you were immediately connected to that experience. There there's, there's a one-to-one match. You're going to be engaged. Now, if it's sunny outside, you can make it so there's a sunny experience. You're going to be engaged. So by simply knowing the local weather, you can, you can engage the consumer at a much better way and optimize their experience and sell more products. And this is done, even like Burger King. Burger King is the best. I think they, they did the best thing. If you're within 500 yards of a McDonald's, we will give you a free Whopper. Just download the Burger King app and we'll prove it to you. You would drive within 500 yards of a McDonald's and you would get a notification. You have five minutes to claim your free Whopper, go to a Burger King now. Kathleen (13:58): That's genius. I have not heard about that one before, but Burger King has such good marketing. I mean, so good. Dan (14:05): Because of their stack, they bought a contract with mParticle and Radar, and they, they built this amazing stack to do these cool things and the campaign crushed it. Like, just so those are the types of personalization, things that like, I get super focused and excited about because you're starting to take into consideration all the things that maybe people aren't telling you as well. Kathleen (14:24): So I have a lot of questions, but before I get to them about, specifically about the stack and about personalization, the one that immediately prings to mind when I hear something like this is like, is this the kind of thing that smaller companies can do? Or do you have to be like Burger King or Banana Republic? Or what have you. Dan (14:43): Great question. And for me, yes, as a small company, you can do these things. It is going to take a little bit of elbow grease, not going to lie. It is going to take some work, but you can definitely do it. So in my book, so I wrote the book Build Cool Shit. Really, really short book, about 125 pages. It's got color pictures in. It makes it nice and easy to read. What I always struggled with is I've worked with some of the, I mean, I've worked with some of the best companies out there and I get to work with some of the smallest companies. I always feel bad because they're not playing at the same playing field, right? Like, so in my book, if you went to mcgaw.io, my book is offered for free in the top of the headline. Dan (15:17): You can definitely go there and do it and get a free copy of it. And the whole point is about talking about how do you break down the stack to make this easy for a small business to understand, and then also hook them up with the tools which are going to be free for them to use. So, as an example, we love using Segment to implement our stacks because it makes integration easy. Well, Segment is free for most small businesses. Maybe it's a hundred dollars a month, right? Maybe it's a hundred bucks. That's not that much of a cost for the value that you're going to get in return out of it. If you set things up correctly, you then have Autopilot, which is the marketing automation tool that we recommend. You can get Autopilot for less than a hundred dollars a month, but it does a lot of powerful stuff. Dan (15:51): You can build SMS bots with it. You can do direct mail directly through the product. You can do email marketing, you can do on site pop-ups, it does pretty much everything. And it's extremely easy for a small business use. You just have to invest the time to learn it. I'm actually staring at my Autopilot dashboard right now, waiting for your text message to come in, which it just pinged the system. So you should get a text back in just a second, by the way. Naturally Autopilot is easy, but if you then set up Amplitude, don't get me wrong, it's not the easiest platform in the world is set up but you can do it. Just hire somebody on Upwork, you know, have amazing marketing analytics and amazing way to pass your customer data and an amazing way to do marketing automation and engagement. So you can do these things. It just takes some, some elbow grease. It's not going to be easy, right. But a small business can afford it. And a small business can definitely do it. Kathleen (16:36): So Segment, Autopilot and Amplitude are the ones that you've just mentioned is that right? Dan (16:42): Yep. Segment, Autopilot, Amplitude would be the three easy tools to get set up. So you can have interesting superpowers. Kathleen (16:47): And I, I'm not familiar with Amplitude. What does that one do? Dan (16:50): Yeah, so Amplitude. So you have Google analytics, which tells you kind of what's happening on your site, but it tells you more about traffic and channels. Amplitude is going to enable you to be able to see much more of the behavior that somebody is using and then track what an individual user is doing. So as somebody who's using your website, you can of course, track who that person is, see what pages they visit to see what's going on and better understand their analytics. Amplitude is a little bit more advanced, but it is going to give you the ability to track your e-commerce funnel. It's going to give you better ability to track repeat purchase rate. As you might be familiar, Google analytics doesn't track repeat purchase rate. It also doesn't track revenue per customer. Amplitude is going to be able to give you those features. Kathleen (17:27): Oh, shoot. I just responded to your text with the creepy experiment and my phone auto corrected my email address. Just something different. So can I still send the correct one or is that, is it now not going to work? Dan (17:40): It's not going to work. Kathleen (17:41): Okay. I'm going to start it over. Dan (17:45): So you cannot. Let's look the logic, so to see what happens, it is going to take your email. Oh, you're, you're, you're so trapped in it. Kathleen (17:57): I'm so sad now because I was really excited about that. Darn autocorrect! Dan (18:01): Wait five minutes and then it should correct itself. Kathleen (18:07): So I can resend the creepy? New Speaker (18:11): It has a five minute delay, so that at the end of five minutes, it will kick you out of the journey and you can start it over again. So we'll try it again in five minutes. Kathleen (18:18): Cool. I'm like so bummed out. All right. So, so it's accessible to small businesses. Let's talk about as the, as the business gets larger, what other tools are in the toolbox? And like, talk to me about like really, how does this play out in terms of how this information is used in the customer journey? Because my one thing about personalization is like, I get that you can use it a million different ways, but I do feel like there are some things you can do that, like they're fun and they're novel, but are you really going to see anything from them? You know what I mean? Like is the juice worth, the squeeze kind of thing. Dan (18:55): Yeah. And that's definitely a big one is a lot of companies don't understand which juice is worth squeezing. Right. So, cause if you squeeze lime juice, like naturally nobody cares. So it would totally agree with you there. I think the biggest thing that we have to focus on is one, how do we as part of the customer experience, tailor that experience, so they're going to purchase more, right? Just because you can create magic doesn't mean that you should. And I think a lot of companies where this really goes awry, just because you can create automation, they create a ton of it. And just because you have automation doesn't mean you should know the hell out of me. Like if you sat in a restaurant, somebody leaned over your shoulder and was like, Hey, you want to buy the glass of wine. Dan (19:28): You'd be like, I'm good. But if they did that every 35 minutes, right, while you're at the restaurant, you're like, I'm never coming back to here again. Right. So you make sure that you do it ethically and kind of with a right frame of mind to get them to purchase. But when you think about trying to like, keep it really, really simple in regards to like personalization, try to help people pick up where they left off. Right? So we worked with a company called Carolina Designs Realty out of the Outer Banks. They're one of the largest vacation rental realtor companies. When you go to the Outer Banks. So they have like 300 something homes all over the place. They're like the premier vendor, great company. One of the things that we did to help them really be able to maximize their revenue was is that when people basically came in to check out houses, we set it up so that every single time they looked at a house, their marketing automation tool would save the URL of the previous house that they were at. Dan (20:17): So as they're going through the website, they also have the ability to save a listing. So they would hit save a listing. It would save that listing, save it in marketing automation, send them an email with their saved listing. Great. We saved their listing. We sent that on. Now that wasn't rocket science to build, but it really helped get people back into the process. So having the ability to favorite something in an e-commerce store and then saving that, and then emailing it to them, that's personalization, that's still personalizing their experience. Now what you need to do to make that even more effective is that when you then send your newsletter or your thing, the bottom of the email, add a little spot that says pick up where you left off. Show an image of the product that they last looked at, the name of the product and anything on it, and then offer them a 10% discount on it, right? Dan (20:58): Like, come back, pick up where you left off, we'll offer you 10% off. Just use this promo code. Building those systems, while it sounds really difficult, really isn't that hard? Yes. If you need help, email me, dan@mcgaw.io. I'll send you to the exact webinar where we show you how to do this. I talk about it in my book as well, but that kind of little personalization is how you get people back into the funnel. Right. And that's what a lot of this stuff needs to be focused on is how do we get them back to purchasing, but making it more personalized to them. Kathleen (21:27): So I will, if you send me the link, I will definitely include the link to that webinar in the show notes to make it easy for people to find it. Cause I do think that that would be interesting. When does personalization, speaking of your earlier experiment, get creepy? Because there is a little bit of a big brother aspect to it. Just because you can doesn't mean you should, there's the annoyance factor, but then there's also the creep out factor, Dan (21:55): Super, super creep out factor. Right. So definitely happens, not gonna lie. So I have a talk that I did called When Personalization Gets Creepy and How Not To Do It Wrong. And that's where this whole automation came from is this whole creepy request. Right? So either way, there's definitely times when it goes wrong. So, and I'll use just a couple simple examples. I mean, Target, as an example, got really, really creepy back in the early two thousands. Target can predict with 85% accuracy that you're pregnant. Kathleen (22:27): Oh, I heard these stories. Dan (22:28): Yeah. And they sent a mailer, a direct mailer to a 16 year old girl who was pregnant based upon her loyalty card usage. And the father lost his mind. The father then had to apologize. He went to the news, complained. He then had to apologize because come to find out his daughter was pregnant. Now that's pushing it too far. Now Target made a mistake. It is what it is. Like, whatever. Kathleen (22:48): They also did similar things and targeted women who had just had miscarriages, which didn't go over really well. Dan (22:55): Yeah. That doesn't go off well. Pinterest did the same things with brides. Just because you're looking at wedding dresses doesn't mean that you're going to have a wedding. It just means you like the dress. So that was super hysterical. And then Shutterstock had a snafu with baby pictures, people looking at baby pictures, congratulations on your new baby. And it's like, this is not my baby. So, so people, we always make mistakes and sometimes you have to understand like whatever, like we're going to make a mistake. And I think sometimes we get too worried about being crazy. But there are times that you shouldn't be telling people, Hey, we know where you are like, Oh, like, you don't need to tell me that. So like there's definitely ways that you can kind of push that line. But the thing that we always try to tell people is like, don't use their images and stuff. Like try not to sound if it sounds creepy, like just, just put that little bit on there. Kathleen (23:51): It's so funny. Cause as you're saying this, it's reminding me of that little, like song about Santa. He knows when you've been sleeping, he knows when you're awake. And I'm like, Santa sounds really creepy now. Dan (24:03): I totally agree with you on that one. Right. So Santa can sound really, really creepy sometimes. Yeah, I would agree. But yeah, just don't be creepy is the big one. Kathleen (24:13): So talk me through, if you would some actual examples of companies or customers and you can anonymize them if you need to, but like use personalization as part of their marketing and like what really have the results been. Because again, I think there's many ways you can use this. Not all of them will actually produce results. So I'm curious to know like what kind of a lift does it give you? Dan (24:38): Yeah, great question. So we worked with an easy story that I can think about is we worked with a large vegan company. So their job was to sell vegan products. Vegan softwares, vegan stuff. And people really, really know of them in this market. So people would come to their website because they found a vegan recipe or because they found them through their content or something like that. And they would, they would download a recipe, right? They'd type in their email. Here's your vegan recipe. We sent you an email with that recipe. Check it out. Now with that email, we would also ask the question, Hey, where are you at in your vegan transition? Because if you don't know, most people who are looking at vegan recipes, aren't vegan. They're trying to become vegan. They're vegan, curious as we might say. So we had to understand where were they at in that buyer's journey to make sure that we could deliver the right products to them at the right time. Dan (25:28): And this was the best type of personalization. If you're vegan, you probably liked our dressings or our grain kits. If you're not vegan and you're trying to become vegan and failing, you probably need access to our cooking school or our meal planning service or something else. You needed more help there. So the first email you would get would ask you, where are you at in your vegan journey? Are you just vegan curious? Are you trying to become vegan and struggling? Are you currently crushing it and need more help? Or are you completely vegan and you don't need us for anything? People would click on that button. It would have a UTM parameter, which you know what a UTM is right. So click on that. They go back to the website, the website would know the UTM parameters. We now see that in Google analytics, which was great. Our automation tool would save that and then bucket all of those users into the right journey. Dan (26:11): So with that being said, the user would now their next email would be focused on products which of course would be better able to serve them. So as an example, if I'm vegan curious, and I don't know what it is, I'm going to be sent information. This is why you should become vegan. Maybe you should look at your heart. Maybe you should look at your diabetes. Maybe you should look at these things. What we're able to do, what our major metric was, is you don't want to look at purchase rate cause sometimes that can be a little skewed based upon the people you're getting. What we looked at, what we were most focused on, was the average lifetime value of a customer. Could we get a customer from spending $25 to spending $50 or spending more? And then we track each one of those cohorts of users. Dan (26:47): So the users who were already vegan, we weren't making any money on them because we kept sending them stuff saying, why don't you sign up for our cooking class or sign up for a meal planning class. They don't need that. They're already vegan. Well, because we started sending them the things they would actually use, like grain kits or something like that, or cereal, something that they could actually eat. We're actually able to double their lifetime value in a very, very short period of time because now they're actually being served stuff that they care about. That's the easiest personalization you can do. I mean, that's list segmentation. So that type of stuff makes a massive impact. But going back to leveraging Segment, leveraging a good marketing automation tool, having Amplitude, I had Amplitude in that case. So I could actually see those metrics. I could see those cohorts. I could see the amount of money I made for each one of those cohorts because I had the analytics. I could really track that stuff. Kathleen (27:31): That's cool. Dan (27:34): So, okay. So I got a notification. I hate to text. You can text creepy. You've been kicked out of the journey. I do know that you're I did get some facts about you, which have already been populated into the system. Kathleen (27:45): Is it the right me? Dan (27:47): Well kbooth@clean.i. Kathleen (27:50): Yeah. It's missing the o. Auto-correct removed it. Dan (27:53): I got you. I got your your address. So from the mistake, is the company in Annapolis? Kathleen (28:00): Nope, that's my home. Dan (28:02): Oh, see, look at that. Right. I got your zip code and Annapolis already. Don't even have the correct email. I apologize to interject with the creepy thing again. Kathleen (28:13): That's good. I love this. I love that we're doing this real time. It's awesome. Dan (28:17): The segmentation is huge. So we did the same thing in my book. If you, if you check out the book, we use a company called realthread.com. They're actually a company. They make t-shirts. Kathleen (28:27): I know Real Thread. I used to be head of marketing for a company and they, we had a partnership with them and they did all of our t-shirts for our conferences and they would actually send a team to the event and like screen print on the shirts live. Dan (28:42): I loved it. Yeah. Oh, that's awesome. So Real Thread has been a client of ours for five years. Like they've been around since like the beginning. I'm buddies with the founder and stuff like that. Now we did the same thing when people signed up for their email list because they have multiple different personas. So, Hey, thanks for joining our email list. We just want to make sure that we don't send you crappy email. Are you a designer, a business owner, a t-shirt a marketer, like, what are these things? People click on the button, we then change their experience. So now when we send our newsletter, instead of sending business owners, you should choose the right Pantone for the inks that you put on your shirt. The CEO doesn't care about pantones. If you don't know what pantones are, those are colors. Some. Very rarely, right. So this same thing is in my book, it talks about how you can create that system to make it so you can segment your list. And I think that's what most people really, they don't ask enough questions. They make assumptions. And it's like, your customers are nine times out of 10 willing to give you the information. If you phrase it in a way that's going to make their experience. Everybody uses Facebook, even though they know their data is being sold because they know it makes their experience better. Right? Like tell we're going to make your experience better. And they'll tell you information. Yeah. Kathleen (29:44): It's the whole principle behind like, choose your own adventure. You know, and I love the idea of years ago I spoke to somebody at HubSpot. It was a woman who ran their email strategy and they, they made a change along these lines where after you first converted on something they would put you into this, this nurturing sequence that was like the first immersion I think they called it. And the first email you got was exactly like what you're talking about. And it was sort of like, which of these problems are you trying to solve? And depending upon which one you clicked, that would then determine the rest of the nurturing sequence, which makes all the sense in the world. So choose your own adventure. Definitely works. And that, that kind of like leads me to what my next question was going to be, which is, you know, we're talking about how to use it in e-commerce and it's so clear to me as a buyer, just the value in having like reminders about things I've looked at or favorited and customized product recommendations. But how do you apply this in B2B? Dan (30:46): Yeah, so B2B. You perfectly teed up my next story, which is great. So this is hysterical that you asked that question. So I'll use the email example because this is really, really simple. And I can't talk about the company name, but they are very large video hosting company. So I can say that. So this video hosting company basically sells a high-end video player that you can put on your website, right? And when you come to their site, let's say, Dan@mcgaw.io, I sign up at that moment in time. We ping a service called Builtwith and Builtwith knows every technology that's on every website on the internet. So we hit Builtwith.com. Builtwith then spits back a payload of all the technologies that are on that website. So very easily, we now know that the company is using Marketo. Hey, we know they have money, right. Dan (31:30): So that's great. But with, they also get all the video streaming they're using. So YouTube is on there. Vimeo was on there, things like that. So when that happens, our marketing automation tool, which was HubSpot, interestingly enough, HubSpot then knows in their first email, after their welcome email, we now need to focus on the value props we have over Vimeo. What do we do that Vimeo does not? What do we do that YouTube does not? And then when that email would go, and it would explain our value props in an order where we knew we were strong and where we knew they were weak, right. So we can actually compete with that. We never once said the creepy, this is where people get wrong with the creepy. We never once said, we know you have Vimeo. Kathleen (32:08): We notice upon stalking your site. Dan (32:12): Yeah. Now in an automated email, you don't want to say that. Now in a sales email not so bad. Right? Cause we automated sales emails. Kathleen (32:20): That just means you've done your homework. Dan (32:21): We didn't do our homework. They were automated. You just thought a person did their homework. Kathleen (32:24): I mean, like when you send a sales email it means you as the sales person have done your homework, if you say, I noticed on your website, X, Y, and Z, like fine. Yeah. Dan (32:32): That's totally fine. Even though automation may have happened. So either way this, these emails were sent out and we were able to increase engagement of the emails. Now, I can't remember, this is nearly five years ago. I don't remember the exact statistics on that, but I do know that we have very good lift on the engagement of those new emails. And then of course, being able to get people to stay involved in the email sequence. And that is a very stereotypical way to get people's attention, leveraging that data enrichment once again, to better personalize, better segment that email for that person. And we were able to get much better engagement out of those emails. And of course, turning into purchases. Kathleen (33:06): It sounds like you could easily get into a territory where you're using a lot of different tools to put these kinds of programs together. And in doing so, data is moving between many different platforms. I mean, like, you know, you talked about using HubSpot and my company, for example, we have HubSpot and Salesforce and those are, you know, just enough work to keep those two systems of record in sync. Do you find that when you get into these areas of, of cobbling together, different systems that you need to put like a customer data platform in place? Or or are you finding that the tools are getting sophisticated enough that they can all talk to each other in a way that keeps them in sync? Dan (33:55): Yeah, really, really good question. So I definitely think so, going back to, I definitely think companies should start out with the right CDP. So a customer data platform is really helpful. And I think the reason why a customer data platform is helpful is not what usually people were thinking of. Segment as an example, which is the biggest CDP in the market. The primary value that Segment started with is that you basically send all of your data to one thing and it distributes that data to everything else. This is a great reduction in developer time, right? So instead of spending five hours implementing this new tracking event or this new thing, I only have to spend maybe a half an hour because I only have to write the code once compared to having to write it 16 times for all these different tools. So that's the, the real initial value of where like the CDP kind of came into place is distribution of that, that stuff. Dan (34:40): Now they do help with integration, but at the same time, you're not going to replace HubSpot and Salesforce's integration. You're still going to need that. A customer data platform does not solve that problem necessarily. It can, but it, it now you're working with some really, really big, expensive CDPs, which just are usually pricing a lot of people, a lot of people out of the market. So in that case, when you're trying to keep two systems up to date, one, a CDP is helpful. Segment is of course going to help us so that you have a live stream of data getting in there, but that's going to be really where you start getting into the place of where you're leveraging tools like Zapier, right? Zapier is going to help keep that stuff together. And there's, there's more enterprise competitors, Zapier like Tray.io or Workado that are becoming really popular. Dan (35:20): If there's also a technology called hull.io and they're beta basically a data orchestration tool. And then if you get super crazy, you leverage tools like Fiveran or funnel.io or Stitch data. These are going to manage large, large, large datasets, but for most people, right, HubSpot and Salesforce, they have a great integration. Right. And just make sure it doesn't break. And then when you're trying to make data get into all these tools, cleanly, that's where a CDP really comes in. But the CDP I would say is higher up the funnel compared to like, where I would say, HubSpot and Salesforce is kind of in the middle. And I would say Zapier is below the funnel. It's interesting. I have an online course, which I always forget that I have this course. Kind of embarrassing. Dan (36:04): I have an online course at cxl.com. So CXLInstitute.com. It's how to build a MarTech stack in like class three, which is also a free webinar on my website. You don't have to buy my course. You can go to my website and get the webinar. We talk about the three types of integration. You have platform side integration, you have service side integration. You have clients that integration, it's important to understand those three and how you build things out as marketers. We're more so using the platform side integration, HubSpot, Salesforce, Zapier, and for anybody out there who says Zapier is Zapier. Kathleen (36:34): That is the GIF v JIF debate of the data world. Dan (36:38): Yeah. When you go talk to the founders and you're talking about it, they're like Zapier makes you happier. And I was like, totally get it. So, I'm doing my service to help them out and get the right name out there. So I always recommend Zapier to try to hook all the things together because you can do some really, really cool stuff with Zapier. Kathleen (36:55): I do feel like though, and I agree with you. I love Zapier. And I've interviewed, I've had a couple of interviews with people like big, big company marketers, but also like teeny tiny dot com company marketers doing unbelievable things with Zapier. Like I interviewed one guy who was pretty much a solopreneur attorney who does his own marketing for his own solo practice. And that guy has like built marketing automation out of Zapier. Like he's, he runs his entire business on it. And the only thing that makes me nervous when I hear stories like that is, I'm like one thing breaks and the whole house of cards comes crumbling down. It's that, that makes me so nervous. Dan (37:33): No, I, I can totally understand that. And that makes me nervous as well. Right? Not going to lie with like running everything through Zapier, but at the same time, I mean, I have over 50, 50 zaps right now, but most of my zaps are like automating my calendar, adding my zoom link to my emails and my Gmails and like my favorite use for Zapier in our company. So when we win a deal, we have to create a Trello board, create a Harvest project, create a Slack channel, inform the sales team. And for the services team, all our sales rep has to do, is move the opportunity to closed won, and everything is automatically created. Everything's handled. And our assistant just goes in and does some polish and it's all automated. So to me, that's really the use case of Zapier is a lot more workflow automation. Kathleen (38:16): Yeah. I would agree with you. All right, well, we're going to switch gears because we could talk about this forever, but we do not have forever? So I want to ask you the two questions I always ask all of my guests. The first one you know, the podcast is all about inbound marketing. Who do you think, either a company or an individual, is really doing great work in the inbound marketing world? Dan (38:39): Yeah. So I thought about this twice, right? So like I had to have two answers, one, I think Segment.com. I know we've talked about them a lot, but Segment has some of the best content on the internet and they do a great job with their inbound stuff. I think they really, really focus on helping people. And it's less on trying to be a it's more altruistic than like, Oh, come to my site so I can hit you with 55 pop-ups. And they just, they really have great content and they cover a lot of different people and it really drives a lot of traffic. And I have to say it, even though I don't want to. So I was the head of marketing at Kissmetrics and I learned a lot about content marketing while at Kissmetrics. I mean, we were the number one digital marketing blog for a long time. Dan (39:16): And we drove a ton of traffic and Sean Work who worked with me. I love that guy, cause he ran the blog for me and did a great job. But Neil Patel, man, I used to work with that guy. Very, very smart, smart gentlemen. He has really figured out the content marketing inbound marketing game, even though sometimes he can be a little slimy and a little creepy, I guess, because he's super pushy. He's a great guy, like personally, like, I know Neil. Like he's one of the only people that I still see at conference circuits. How's your wife, how the kids, right? Like just such a, I don't know, maybe I'm on his good side, but he's a good guy, but he's just really, really talented at inbound marketing. And the Neil Patel blog just sucks up the internet. Like just honestly sucks up the internet, whether you want to get there or not. If you search for anything in marketing, you're going to wind up with the Neil Patel blog posts in the top page, like on the first page. So I've got to hand it to him. Kathleen (40:05): Yeah. It's it's funny. Neil Patel is one of those marketers that, that I feel like is polarizing in an interesting way because people either love his stuff or they really, really don't. Like when I ask this question, I've had a lot of people say, you know, Neil Patel, but then I've also interviewed people who, who are like, not Neil Patel. Yeah. I mean, but I, I think that's great. Like I've always said, if everybody loves you, you're definitely doing something wrong because you're not like, you're not putting your stake in the ground hard enough. Dan (40:36): His company LLC is I'm a big deal LLC. Right? So like, just gives you an idea of his character. And I have no room to talk at all because Neil and I got along great. My company name before it was Mcgaw.io Was called F'in Amazing right. Because that's just me, Kathleen (40:54): Which I love. I, when I saw that on your your bio, I was like, Oh, I really liked that name. Dan (41:00): Yeah. And I'm bummed that we had to change it, but Oh man, since we changed the company name and we've doubled in size, like it's just, we should have changed years ago. But at the end of the day Neil has his persona. He lives his persona. And I mean, he's making millions of dollars. Right? So like that for him, you don't have to like Ian Lopez or whatever that guy is that's on YouTube making $400 million a year, but he's making, I should say 400 billion a year. I think his networks is like 400 million or something now. You don't have to like him. Take the money. Kathleen (41:34): That's great. All right. Second question. And particularly interested in your answer because of what you do. A lot of the marketers I talked to express that one of their challenges is that the world of digital marketing is changing so quickly that it's like, you know, keeping up with the pace of technological change in particular, it's like trying to drink from a fire hose. You are very immersed in marketing technology. So how do you keep up with all of it? Dan (42:02): Yeah. I I'm so bummed for the answer that I have to give here. Cause I am like the last person to do innovation. Right. So I am against the hipsters. Right. So everybody's like, let's sign up for Webflow and I'm like, no, like I'll wait three more years. I'm good with WordPress. Like I don't need to change my solution. Kathleen (42:17): You're not the guy camping out in front of the Apple store when the new iPhone comes out. Dan (42:22): Hell no, I didn't get it. I wasn't. I was like the last person that I knew that was on Facebook. Now, when I think about like, I'm using, I've been using Segment for nine years, so naturally I'm on the bleeding edge of some technologies, but it's very, very rare that that really happens. And I actually did not become a fan boy of Segment until about four years ago. Like I advise my clients against it until about four years ago. And I wait, I'm the early majority. When you think about Crossing the Chasm, but where do I get my information? That's what really, what we wanted to ask first, LinkedIn, I get probably 75 to 85% of my stuff from my LinkedIn. I follow everybody. I don't use Twitter too much. My feed is really from LinkedIn. I follow a lot of really, really important people. Dan (43:02): I connect with everybody. I mean, I have 25,000 connections, but I follow a lot of smart people. So I get their updates and then that's going to be where I get most of my news. That being said my team keeps me probably up to date with a lot of the crazy technologies because they're interfacing with our clients and our clients are actually the ones that exposed me the most to new tech. Now what's sad is I have to tell most of my clients, no, we're not doing that. Like that's just too hipster, bro. And for every one of my clients now that has Webflow, I always tickle them and make fun of them and tell them you're a hipster. Let me get you those new glasses. So like I always push back on brand new technology because the internet doesn't work with it. Dan (43:41): And the key example that I always try to, if anybody has ever worked with a single page application, a Spa app, anything that's React, Angular or whatever, the other JavaScript technology. And you had your website built today. When everybody started doing those things, they lost all their SEO. They lost all of their analytics. They lost all of their tracking. They lost all of the things and they all of a sudden had to go my, Oh my God, Oh my God, nothing works. Dan, let me give you 50 grand to fix this. And I was like, sure, I'll take your money. Right. But why did you have to move to the single page application? Because you were a hipster. If you would've stuck with the, the legacy stuff that would've worked just fine, you would have saved yourself a bunch of money. So I just pushed back and say, sometimes I don't care about staying on the cutting edge. I actually like being old and lame. Kathleen (44:23): I'm right there with ya. You stick with what works, right. Dan (44:27): If it's not broke, just maintain it. Kathleen (44:32): All right, well that brings us to the end of the interview. So before we wrap up, if somebody is listening and they want to learn more about you or connect with you, ask a question, check out some of the resources you've mentioned, what's the best way for them to do that? Dan (44:48): Yeah. So what I would recommend is you're going to want to go to this website called utm.io, right? Go to utm.io, sign up for a free account. And I'm going to personally email you and say, what's up. And then you can directly communicate back with me. Now I tell you this because I'm of course shamelessly plugging my product, UTM dot IO. And I want to talk to you about how you use UTMs. But that is definitely one of the best ways, I'm on LinkedIn. Follow me on LinkedIn. That's usually where everybody hangs out with me is on LinkedIn, but I don't want to miss out. We messed up this whole creepy text thing. Kathleen (45:18): Well, we're waiting for the second. Dan (45:20): We'll text you. There's a, there's now a, it used to say, it will not text you again in one minute, but now the rule has been changed to one hour. So I got an error notification saying someone with this number tried to text in and we can't text them back because it happened, the same message we sent to them one hour ago. Kathleen (45:39): So tonight I'm going to send one. There you go. I'm going to make this work. Dan (45:45): And in your next podcast, you're going to update everybody. So you've got to not only listen to this podcast, but the next one to find out. Kathleen (45:50): Right. Stay tuned for part two. I love it. I love it. And if you're listening, make sure that when you test it, you put a space after your email address to see if your phone is going to auto-correct your address before you hit send. I did not do that, which caused the entire problem. So user error, you can't, you know, there's nothing you can do about that. All right, well, thank you so much for joining me, Dan. This is awesome. We are wrapping up now and if you're listening and you liked this episode, enjoyed what you heard, learned something new, I would love it if you would head to Apple Podcasts or the platform of your choice and leave the podcast a review. That is how other people find us. And if you know somebody else who's doing amazing inbound marketing work, tweet me at @workmommywork, because I'd love to make them my next guest. That's it for this week. Thank you so much, Dan. Dan (46:41): Thank you for having me. Great to meet everybody.

It seems most brands are using email popups on their website. Today Jon dismantles this practice with passion, explaining why they're bad for everyone, and offering better alternatives. TRANSCRIPT: Ryan: Jon, we've spoke together quite a few times around the country, and then recently just around the internet, since we can't leave our houses. And almost every time we talk, you ruffle quite a few feathers when you're answering questions about email pop-ups. It seems that most retailers and brands out there on their websites, they are absolutely in love with their email pop-up campaign, they think it can do no wrong. And I personally don't like them because they're just annoying and I close them immediately because I'm trying to look at something else. And, but you're distaste, some may say hate, goes a little bit deeper within this space, but so many, again, so many brands are using these. It's just making me crazy. So, I want to talk about these and get your opinion, the backend and the numbers that are guiding your distaste for these. But even to start with, what do you think is pushing this trend and what data are these merchants seeing that's causing these email pop-ups for discounts or anything just to become the norm? If you don't have it, you're weird almost at this point. Jon: Brands, what they're doing is they see another successful brand they look up to have email popups and they say, "It must be working for them. We need to do this as well." It goes in line with all the little Shopify apps that are out there that just spread like wildfire overnight, and then they'd disappear just as quickly once everybody realizes they don't actually move the needle, but they saw their competitor trying it out, so they thought they showed as well. Tons of examples of that. I think that's generally what happens here, first of all. Second of all, the brands see that email is their highest revenue channel, most likely. And so, they say every time I send an email, it's like printing money. So I should collect more emails. And that sometimes even comes down from the executive level, down to that marketing manager who is needing to implement that, whether they think it's right or not. And third, I think what happens is that brands look at a success metric of how many people do we have on our email list. And they see these pop-ups collect email addresses. And so, they assume they are working. And I guess the goal that they usually have is just to collect email addresses at all costs, right? And they're thinking, "If I get someone on my email list, I can then continue to market to them and the rest will fall into line." And that just is a huge problem. It's, to me, it's the wrong way to be thinking about it. And after optimizing sites for 11 years, statistically, it's not accurate. Ryan: Being an e-commerce brand myself, I know that if my email list goes from 10,000 to 20,000, I'm probably making more money from email. So, where are brands missing the logic behind these pop-ups and not equating to larger email database equals more revenue from emails every time I send one? Jon: Yeah. I think, I don't have an issue with collecting email addresses. As I said, it should be, and looking at 10 decades of content and data around emails, it definitely can be your highest revenue channel. The problem I have with is the method of collecting, right? So, let's just start with that. I mean, we could, there's lots of directions, we'll, I'm sure we'll go today about the method of doing it around discounts and everything else, but let's just talk about the pop-up form in itself. And what I mean by that is just there are multiple ways to collect email addresses. You can start with those who have ordered and how you have the actual customer contact information that you own, right? If you doing an owned to sale, as opposed to something like an Amazon, then you have that information, people you can remarket to and continue to sell to. However, if you just put a pop-up on your site versus maybe even baking a form into the page, right? Where customers who are actually interested, will scroll down to your footer and they'll enter their information because they're super interested. Right? I would almost encourage anyone listening to this to set a separate form up in your footer and tag people who fill that form out as higher intent, because they actually are interested in what you had to say. Now, the problem with a pop-up, let's just talk about straight up pop up, not an exit intent, right? Ryan: So, you're categorizing your email pops up into different buckets? Jon: Yes. Yes. There's different types. And I think that's important here because the one that I want to eliminate from the internet is just the pop-up. As soon as I come to a site, or maybe as soon as I start scrolling or even the timed ones that come up within a couple of seconds of loading the page, those are the ones I want to eliminate. Now, exit intent. Let's put that in a different category. I'm not as opposed to those. But what I'm talking about here is the disruption to the consumer experience, the interruption factor as well. Think of your site like a retail store. Now I know your wife has a retail store, right? If I walk into her store and she jumped out at me and said, "Here's a clipboard, give me your email address." I'm going to probably have a negative reaction to that. Right? Ryan: At least she's cute. That does help. Jon: Well, Hey. Ryan: Popups, aren't as cute. Jon: Hey, you know what I mean? You could make, you could put a nice looking picture on a pop-up, but that still doesn't change the fact that I'm there because I have a problem that I'm looking to solve. And I'm at the website because I think that their product or service can solve my pain or need. And all of a sudden now, before I know anything about the brand, something led me there, was it I clicked on an ad or a Google search or someone told me about it, so I have idea that they can help me solve my pain or need. But then all of a sudden I just get there, I still don't know about the value proposition of the brand, I don't know much about their products yet, but then I'm getting hit up right away being asked to give them information. And I think that that's just disruptive and I can promise you every test we've run where we've eliminated that pop-up conversion rates have gone up on the site and sales and revenue. Now yes, you will collect less email addresses. But I argue that's not a bad thing in this case, with this type of pop-up. And the reason is a couple of faults. So, first of all, the email addresses you're going to collect out of those pop-ups are going to be very, I would argue they're not going to be very effective, right? Because you're getting a consumer who is entering their email address into that pop-up specifically to get rid of the pop-up in a lot of cases, because they... This goes into more things like negative intent shaming, because maybe in that popup, it's a pretty common trend now for a company to say something like, "No, I don't like discounts and offers." Ryan: Gosh, I hate that. I had that happen a couple of days ago. And I was like, "Of course I like discounts. I'm not an idiot, but I just don't like you telling me that I don't like discounts." Jon: Right. You're you're hurting the brand, right? And you're hurting your customer experience and that's damaged that you now have to repair. So, within the first five seconds of getting into the website, you're already have dug yourself a hole you have to get out. Ryan: Yeah. And I think brands are getting kind of like, "Ooh, we're kind of that little unique, give it to the man brand. And we're going to use that humor." [crosstalk 00:07:34] That doesn't necessarily come through because I actually don't know you yet. And maybe that's my first... I don't know that that's the type of brand you are. I was looking for a pair of board shorts. And now all of a sudden you're telling me I'm an idiot before I even know that you're, that's the voice of your brand. Jon: Exactly. Okay. This is another great example of real world for this, right? Popups are just like those people who canvas on the street corner, who come up and you're just trying to walk by and get to your next location, right? You're trying to get some job done in your life, going to the coffee shop or whatever it might be, you have a meeting you're walking to. And Greenpeace, not just to pick on Greenpeace, but they're out all over in Portland. They run up to you with a clipboard and they say, "Hi, can we chat for a minute?" And it's like, "No, I'm trying to get something done. This is not a good time for me." And then they follow you, "Well, did you know that this is happening with the environment? And this is happening." And it's like, "Yeah. You know what? That might still be important to me, but now's not a good time." And they're like, "That's fine. Just give me your contact information. We'll follow up with you." And it's like, "No, no, no. I don't know who you are." Right? I don't want to just give some random person my contact information. And then what are you doing with that contact information? So, I think the problem is, is that marketers stop having empathy for what the consumer is going through on the other side of the screen, and they just feel like it's okay because they can't see that person to do these really poor consumer experience activities on their site. And that's what I try to fight against with this. And unfortunately pop-ups is the worst example of this on the internet. And so, that's why I ended up fighting against it. Ryan: Oh yeah. And it's people like me that are probably helping give them bad numbers since my computer saves the email address na@na.com for all of my form fills that I don't want them to email me on and I'm like, "Yeah. Yeah, here you go. Have that." Jon: Well, that's exactly it. So, now let's talk about the data that a marketer's going to get back out of this pop-up, right. So, a new site pop-up, you just came to this, a new visitor pop-up I should say. I get a form. Sometimes it just says, "Give me your info and you can stay up to date on the latest product releases, et cetera." So maybe they're not really dangling a carrot there. Right? I can't figure out how to close it. Maybe there's no close button and it takes over the entire screen and it's really annoying. So what happens? You put in an email address that like na@na.com, right? So now the brand has pretty muddy CRM, right? Their customer data, their marketing data is pretty horrible. Now what's going to happen there is, they're going to start using all that data. Some will clean it, but I guarantee you most don't based on our experience and what happens is they're going to use those email addresses that are uncleaned. They're going to start sending them through their email platform. And then they're going to get a ton of bounces, a ton of spam complaints for those who might be okay, it might be good, or they're going to get a bunch of generic Gmails that never get opened. And I promise you one thing that's happening with your emails and large providers like Gmail, MSN, et cetera, is they're tracking when you send an email out to a thousand people, Gmail knows that at that same email is going out to a thousand people on their platform, and they're looking to see how many people are opening and clicking on that. And they're tracking that data to make sure that spam doesn't get through. And if nobody's opening it, nobody's clicking it, it's more likely to end up in that dreaded promotions folder or just directly into spam. [crosstalk 00:11:07]. And that's not even without people who are actually seeing that email and marking it as spam, which is only going to hurt your deliverability. So, over time what's happening is the quality of your email list is going way down only because of how you collected that as emails and the methodology you went through. And so, what happens then is you've turned what should be your highest revenue generating channel into something that is no longer producing at the level it used to, even though you have more email addresses on it. Ryan: Got it. Okay. That makes a lot of sense there. And you can kind of send yourself in a downward spiral. But I can also see the logic behind getting to that point. If logic states that me as a brand or a website, I'm willing to break even on my first order from Google ads when I'm buying traffic to my site, and then if I don't have an email up and I put it on, I'm like, "Oh, 10% discount. That's only going to increase people's conversion rates because I'm giving 10% off. But then these are people that maybe weren't going to buy, but now are because people that were going to buy, maybe they would anyway without the discount." So, I understand that logic to a degree, but how do you see that logic break down when somebody actually starts going through with that execution? Jon: Well, so now we're combining two negatives. We're taking an email pop-up that's disruptive and we're making it a discount. Now what's happening is same thing. As you said earlier, I just got to the brand, I don't know anything about the brand or their value proposition, et cetera, but now you want my contact information, and also you're already giving me a discount. Now, why are you offering a discount to somebody who just got to your site? They haven't exhibited any signs of intent to buy just yet, other than showing up at your door and you're giving up precious margin and you're creating a discount brand right away. Where it's the first thing I know about this brand is, they're going to give me a 10% off for giving me an email address. It's like, "Well, okay." And what's going to happen here is a couple of things. One is, you're creating a discount customer who sees your brand as a discount brand forever, just because that's the first impression they have. And the problem with this is you've done it just to collect an email address. Well guess what? What's going to happen now is that person's going to put in their junk email address again, the one they use just for discounts and pop-ups, right? Ryan: Everybody's got one of those. Jon: Exactly. We all use Gmail for that, probably. Right. So, then what happens from there? Well, perhaps they might open the email, maybe not, more likely not. They just wanted that discount code. And the worst offenders in these popups are the ones that, where they collect the email address without any verification, they don't email you the discount code. They just show it in the box in the pop-up. So, they just give it to you right away. Well, then that's even worse because you're putting in whatever email address you want and you're still going to get the discount. The other thing here is that, now every time I come back to buy, I'm going to want that discount. And I know I don't need to pay retail. I know that you're going to offer 10%. So, what am I going to do? I'm going to open your website in incognito, and I'm going to give you another fake email address just to get another discount code or another junk email address, or I'm going to do that Gmail trick, where you can put a plus sign and then anything you want after the plus sign. So, it's like Jon+, whatever I want @gmail.com and it ignores anything with the plus sign and after that. Ryan: That I did not know. Jon: So, you can create [crosstalk 00:14:31] a million email addresses just out of your one Gmail address. And most email platforms allow you to use a plus sign because it's a valid email character. And so, it's really interesting when we start working with brands, one of the first things we do when they put up a fight about removing their pop-ups, or at least running a test around it, is we go into their email database and check for the plus sign and see how many emails have a plus sign in it. And most of it it's like, plus spam is what people put, right? Or they'll even get more tricky. People who are really, want to know if you're selling their email address, or if you're giving it away or if you're abusing them and they do plus in the brand name. And then it's like if you sell that email address or share with a partner, do anything else, they now know where that came from, and they're even more upset with you when that happens. So, I think it's really important here that people, brands really need to think about not discounting because you're basically taking what is a bad consumer experience and you're making that a bad experience for your brand too. And you're just doing that to collect an email address. And now you've created a discount customer right up front, who's forever going to look at your brand as a discount brand. And that's a really hard hole to dig out of in the future. Ryan: Well, and I think a lot of brands don't give consumers enough credit, and I think people pick it up pretty quick, where they know the strategies to try to get discounts. Especially people like me that just because I can, I'm not going to give up 10% of my money to a brand just because I like them. If I can keep 10% in my pocket, I will, even if I can afford the full price, which generally is the case, if I'm shopping for it. And so, my wife knows that I'm the cheap one in the relationship. And if she's going to go buy something, she knows that if she can tell me she bought something, but got a discount, and I'm like, I'm much less likely to put up a fight about that. And so she knows the strategy. It's like, "Okay, all I need to do on my computer is start to move my cursor towards the navigation bar and boom, exit intent pop up." Or she even tells me now, she'll just, if she's interested in something, but it's not a need, it's a more of a want, she'll go put things in shopping carts, and then just wait a few days. She's like, "I don't need it right now. They're not going to run out of inventory. I'm going to go set up a shopping cart, I don't care. See if they sent me a discount." [crosstalk 00:17:29]. Almost all of them do. I mean, just people figure it out. It's not complicated. Marketers, I think sometimes think too much of themselves like, "Oh, we're going to do this. And we're going to trick all these people into spending so much money with us." And I'm like, "Nah." Jon: Well, I think that's exactly where having empathy for the consumer really comes in, right? And just saying, "If you, if this is happening to you, what's the experience you want to have?" And I think this goes back to a whole nother episode we can record on discounting and why that's a challenge. I mean, we just did, you and I just did a webinar yesterday and a big portion of that was about discounting with one of our partners. And I thought it was really interesting because so many brands are discounting. And when you think about this, you could be doing so many things that are and offer and not a straight percentage or dollar off discount. And I'm okay with doing an offer in an email. And there's a lot of other ways to collect email addresses that tie in with offers, right? I mean, you could do "Coming soon, get on the list to be first notified," and that's providing value for an email address that they wouldn't get unless they gave you the email address. But it's also valuable to them. You could do, something where it's like, "Hey, if you sign up for our email list in checkout, you get free shipping." Right? So, you're giving some value. It's not a straight dollar or percentage off discount. You're doing an offer and there's scarcity. You could say, "Hey, these products sell out. It's sold out right now. If you sign up for this list, you'll be notified." And we have a brand we work with, a really high end camping brand, that a lot of their products, they sell out before they've even landed in the United States for manufacturing, where they just have a running list on their product detail pages that say, "Hey, this product is sold out. We have a new product coming in soon, get on the list, we'll notify you. And it will be presale before it goes up on the site." Now there's a lot of value to a consumer who wants a product and is interested in that and giving their email address for that purpose. And it's a much better way to collect an email address over offering a discount. So, now they're selling these products before they've even hit the site. They're selling them at 100% margin or, well, not 100% margin, but without draining their margin by discount, right? Ryan: Or marketing. Jon: Or marketing costs. [crosstalk 00:19:54]. Yeah. What? Fractions of a penny to send that email. So, I think it's really interesting that brands immediately go to this discount right upfront and present that discount through such a disruptive manner that they have to use an email pop-up. Ryan: I think it's just, I mean, it's the easy button that they're thinking about. They're not taking that next step and actually having conversations with people, strategizing what could my options be? Because even me, having you as a friend and a business partner and various things, I come to you and I'm like, "Okay, Jon, I know you don't like discounts, but I know that there's value in somehow doing something like that, that maybe is not a discount, that keeps me from being a discount brand." And you've got phenomenal ideas for ... Now, we should probably do one, a thing on that. But you don't have to give a discount to give a discount type thing, which is a difficult thing. You have to really think through it. Jon: Right. Yeah. And you got to be creative with the offer, right? And sometimes people, like you said, it's the easy button. There's so many Shopify apps, for instance, that do these pop-ups and do discounts. Then there's apps that are really cheap to free that will do customized discount posts for email address exchange, stuff like that. It blows my mind because they see other brands using them and they think it must work for them, so we're going to do it too. Or they just, they think discounting is the only way. And I really argued that as soon as you get into discounting, it is impossible. It's like a drug, a really bad drug. It's really hard to get off of that. You got to wean yourself off of it because now everybody is expecting and they're not going to pay retail price. I mean, we talk about how your wife sends you to Michael's to pick up stuff on the way home. And you know that she's going to have a 50% off coupon, no matter what. And if she didn't, for whatever reason, she couldn't find one right then, or whatever, you just ask the person at the register when you're checking out, like, "Hey, what's that? What's the coupon that went out in the mail last week? Do you have it?" And they're like, "Oh yeah, it's right here. Here you go." And they just scan it [crosstalk 00:21:55]. Ryan: Yeah. That actually happened a couple weeks ago. [crosstalk 00:00:21:58]. I was, I got in line, she was like, "I couldn't find my code. Can you just pull one up on your phone and do a search?" I'm like, "Okay, yeah. I'll figure it out." Jon: Exactly. So, they're a discount brand and you go to them because they're a discount brand. There's nothing wrong with that if that's how they want to do it. But I would argue that, they're never getting out of that, right? They're just going to have to slash all their prices if they want to stop doing discounts. Then what promo or offer can you run because you've got razor thin margins at that point? Ryan: Yep. No. And I think one of the points you hit on too, is part of that other bucket of email popups, which you don't hate, those exit intent things. And this one works phenomenally well, for me at least, with one of the clients you've worked with in the past is Nike. One of the shoe companies you're based in Oregon. And I have an affinity for Jordan 4's. I'm not a sneaker head, but that's the one shoe that I grew up always wanting and I couldn't get them because didn't have enough money for them when I was a kid. But now I can. And so, I do keep up on the releases. And so, in this case, I gave Nike all my information to avoid the FOMO, the fear of missing out scenario. And I went to Nike site today just to see what they were doing, saying, "Okay, Jon worked with them. Did they get the message when he was working with them?" And they use only exit intent, no discount. Do you ever advocate for discount at... Well, I already know the answer. But exit intent, how should brands be looking at that? Is there anything besides FOMO or anything to do besides offering a discount that you've seen be successful? Jon: Well, I think that there's a lot of options that you can do in these pop-ups. But specifically in exit intent, this is where it's one of those things that you should really be looking at segmenting your audience and tailoring the message with those pop-ups. So, for you, let's think about the journey you just mentioned you went through. You were, you love Jordan 4's and you were looking at those on the site and they popped up with an exit intent and you were like, "Yeah, sure. I'll do that because I want to be the first to know when new ones are released." There's value there for you in that, right? And they knew, this is a collector shoe, if you will. And most of the people, you claim you're not a sneaker-head, but let's be honest, you probably are if you're into Jordan 4's, right? Ryan: Probably. Jon: And so, the reality here is they know that. That people who are looking at this shoe aren't discount motivated because for them it's all about having the Jordan 4, that they don't need the discount. They could sell those out, no problem without ever discounting them. And in fact, you and I living in Portland, Oregon, we're blessed that we get to go to the Nike employee store occasionally. And whether we're working with them or, somebody who does work with them is able to share a pass with us occasionally. And I can tell you that they have some Jordan's there, but it's not their top sellers. I say that because at the employee store, there's a large discount when you shop there because you get employee pricing, but they don't have their top sellers, usually, in the collectible ones, like Jordan's et cetera there, because they don't need to discount them. If you want them, you're going to just go up on the site and buy it at retail. So, I think that too many brands skip right away to the discount when there's other value adds you could provide. And that's where, again, you got to do a little bit of thinking on that. It can't just be the easy button. Ryan: Okay. So, pop-ups, avoid coming to the site pop-ups. Exit intent could be worth it, but you make sure you're adding some value to that, that customer that causes them to want to give you a real email address and not necessarily just throw a discount out. So, all companies want more emails. Do you have any strategies that you've seen be successful in your experience over the past decade in the e-comm world for brands to get more emails? Jon: Sure. I think there are some great ways to do, I mentioned earlier, some segmenting. So, let's say you run somebody in to your site from a Google ad that has a specific message, your value prop in it, aligning that with the message that you share for an email signup, right? So, maybe they're searching for a specific item and they get to your site and it's out of stock, well, there you go, now you should do not a stock email collection. I think that the biggest mistakes I see around email forms are that they're missing some key information. The first is you really need to set expectations on this email form. What does that mean? Well, you need to tell people what they're signing up for and how often they're going to hear from you. Pretty simple. But most brands say stuff like, "Sign up for updates." It's like, "Why do I care about updates from your brand?" Right? "I don't need more updates." Nobody needs updates. But if you me, I'll be the first to know when Jordan 4's are released, I'm in, right? That's what I'm here for. That's what I want to know. So, it's all about saying, "Okay. Well, how often are you going to hear from me?" Well, maybe it's, "I'll email you once a month." Okay. I'm okay with that. If you say, "I'm going to email you every week," I have to think twice about it, but if I really am into your brand, maybe I'm okay with that. Or maybe it's where we have special product bundles that are only for email subscribers, "Sign up and you can learn about our bundles, exclusives." Right? Things of that sort, that aren't straight up discounts. Ryan: Almost like a merging some of this email acquisition with your loyalty program. Jon: 100%. That is a great way to build email is through loyalty. It's through having, whether you want to do something as complicated as a point system, or just as simple as saying, if you're on an email address, you will get access to things that people who aren't on the email address. Ryan: And people are willing to give you more information, generally, when you're providing value outside of discount. For example, Nike, I give them my birthday. No other company gets my birthday. [crosstalk 00:27:51]. But they're telling me I'm going to get a special reward on my birthday. And I'm like, "Cool." I like Nike. They do have some trust. They built a brand that says, "I can trust them with my data already," just because I have an affinity for them and I've been wearing Nike's for, geez, 30 years. So, there is some of that that maybe not every brand is going to be able to get to, but you can probably do some pretty solid segmentation in your customer database if you had everybody's birthday. Like, Hey, this person's 20, this person's 40, they probably need different messaging. They probably have different interests, different disposable income level. Jon: Yeah. Yeah. The 20 year old is aspiring to get the Jordan's. The Ryan Garrow age folks are really out there to [crosstalk 00:28:35]. Ryan: 22. 22. Jon: Okay. Okay. If you say so. And so I think it's, now you can afford the $300 pair of Jordan's and you're excited to buy them because you've earned that right over all these years of hard work, right? And so, or those two years of hard work, if you will. But I think it's one of those things where most brands aren't even segmenting. They're just doing that really clear scatter shot, hoping to collect email addresses, just to build their list. And I just, again, that's the wrong philosophy, whole-heartedly, full stop. Popups are not the way to do that. And I just, it pains me when I see brands do that. Part of me is because our mission at The Good is, I say all the time is just to remove all the bad online experiences until only the good ones remain. And email popups are such a bad online experience. I'm on a crusade to eliminate those. And part of that is to help brands understand what damage they're doing with these initial email pop-ups. And it's true, I don't hate them just because they get in my way as a consumer, I hate them because of what they do to the brand over time. And the experience that you're putting consumers through is really negatively affecting the brand and the brand perception. And then most brands are applying a discount on top of that, so they're kind of adding fuel to that fire of just negativity and it's really just going to hurt them. Ryan: And the one thing I'll leave with would be the best emails you can get are from people that have purchased from you. So, if you just got more aggressive on getting more customers through marketing or driving people to the site, those people in your email database are going to be infinitely more valuable than anybody that just wants a coupon code or signs up just to have you go away or an email pop-up. So, I would challenge a lot of brands just to say, if you're comfortable giving an additional 10% discount, so you're taking 10% off your top line for somebody, why don't you just get 10% more aggressive on your marketing and get that customer to actually buy something and get more of them and increase your market share because that's the type of emails in my database that I'm going to be in love with. Jon: Yeah. I mean, you mentioned right up off the top that you're happy to spend your initial margin on that first purchase to acquire the customer through Google ads or whatever advertising you would do to get them to the site, so that you can continue to market to them and go after that customer lifetime value. And that's the right way to approach this because that's sustainable. Where if you're just going to give a discount and someone's only going to purchase once, because they can't get that discount again, or maybe they just see you as a discount brand, then you're going to have a bigger issue. So, I'm all for paying to get people to purchase, but I'm not, I don't think you should do that through a discount upfront. Ryan: Yeah. Don't go the lazy way. If your marketing team or your agency is telling you, "Use discounts or we can't do our job." It's time to maybe look outside that. Jon: Yeah. Find a new marketing agency. People come to us all the time and they say, "Well, we've been doing optimization on our site." And I say, "Okay, great. Let's talk about what you've been doing." "Well, we put a pop-up on, we offer discounts and our conversion rates went up." I was like, "Well, yeah. You know what? Every house will sell at some price. Ask any realtor. And they'll just say, 'Well, we'll just keep reducing the price until it sells.'" And it's like, well, eventually you're going to sell it for less than you bought it for. And that's exactly what's going to happen with your brand too. Ryan: Oh, and didn't you, you have some stat around, you give a small discount, your conversion rate has to go up just some astronomical percent. What was that number? Jon: Yeah. Mackenzie did a bunch of research on this. They surveyed and did a bunch of research on the, it was like the top 1000 e-comm sites. And what they found was that for every 5% that you run a discount on, you have to acquire, it was like 19% in additional sales just to break even on that discount. Ryan: And most people are not only giving 5%. Jon: Right. It's way more than that [crosstalk 00:32:36]. Ryan: It's usually 10, 15, 20%. Jon: And so, you really have to think about this. Now for 5% discount, is that 5% discount going to get me greater than a 19% additional sales? Likely, that's not the case. And, in fact, the article that I read on that said, and I'll have to quote it, but it said "This rarely to never has ever happened." And I was like, "Okay. So, they said rarely, never, and ever in the same sentence." Ryan: Yeah. Having done this a decade, I can almost guarantee you that that has not happened. I mean, because you would just double that maybe for 10%, you have to get 38% increase in revenue for a 10% discount. There's no way. Jon: If, I mean, if that's how the math works out on that, then yeah, you're screwed if you start discounting at that rate in reality. Because yes, you've collected email addresses and markers will come back to me and say, "Jon, yeah, sure. That's if I only do it on that first sale, but now I'm going to have those customer in my database for a lifetime." And I'm like, "Yeah, but what are you going to have to do to get them continue to buy? You're going to have to give another 5% off and another 5% and another 5%. where do you get out of digging that hole? Right? How do you fill that hole so that you're getting your margin back and your customer lifetime value and your average order value keeps going up? How do you make that happen?" You're better off it doing an offer. And, yep, it may equate to 5% off, but in the mind of the consumer, you're giving them an offer, not a straight dollar or percentage off. And then you come back the next order and you're not having to fight on a discount, you can give them some other offer, perhaps if that's needed. So yeah, we should definitely do a whole show, Ryan, on discounting. I think that could be another way to share one of Jon's things he hates on the internet. Ryan: Yes. I think we for sure should do that. Man, there's so many, so many good things in this. Jon, thanks for the time. I appreciate it. And I come away learning lots of things, including just adding a plus sign to my emails now. [crosstalk 00:34:30]. I can track where I'm being sold. Jon: There you go. Well, I appreciate you bringing the topic up and helping me share one of my missions. So, thanks for doing that. Ryan: Thank you

Kubernetes; Short Gmails; Blackbaud Hack; Internet Weather

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Nubia red magic 3 the first with a built in cooling fan and massive specs the new gamer phone king? What is the best value action camera. Gmails confidential mode US army using laser weapons Huawei update is the pro version shooting the oneplus 7 in the foot? Space X new satellites annoying astronomers

Gmail has recently introduced a brand new redesign. While you can disable or ignore most of the new features, Gmail has started resurfacing old unanswered emails with a suggestion that you should reply. And this is what it looks like: The orange text immediately grabs your attention. By bumping the email thread to the top of your inbox, Gmails also breaks the chronological order of your inbox.

Katrina Ruth: Scary? Why is it scary? I thought I looked mystical and fabulous, like a fairy in the garden, in the night. Katrina Ruth: Hi Melanie. Hi Megan. Melanie, who says I look scary. Hey Sarah. Hey Kelly. There's many things that we could discuss. It's quite likely that we'll discuss none of them. Katrina Ruth: Hey Mandy. You're such a breath of fresh air on my newsfeed, all the time. I just want to let you know that. You're always so positive and uplifting. Quite commonly, I unfollow people left, right, and centre on my newsfeed just for being fricking boring, or annoying, or I don't know. I unfollow people. Do you guys do this? I unfollow people. Hey Claire. Hey, hey to everybody whose names I didn't see. Hi Brittany. You know, sometimes it doesn't tell me that you jumped on, so if you feel like I said hello to everybody else and then not to you, I'm not trying to blank you out. It just randomly tells me some people and not other people. Katrina Ruth: What was I saying? Do you unfollow people for being annoying? Why would you not? Or do you just let them be annoying on your newsfeed and then kind of be like, “Ugh. You're annoying,” but then you keep them there? I unfollow people Hang on, let me share this over to my group. Hello from the mystical gardens of Bali. That's where I'm at if you didn't know. I will unfollow a bitch. What's the male version of a bitch or is it a bitch as well? I don't know. Shanshera, I'm sending you love and a shout out cause I didn't know what was going on with you and I saw that on my feed not too long ago, a day or two ago. Katrina Ruth: You've been MIA on my feed. Sometimes people just go missing in action on my feed. It doesn't mean I unfollowed them, they just went missing in action. But I will unfollow a bitch or, I was going to say bitchette, but that's kind of the female version, as well. What's the male version of a bitch, Christine? Still a bitch? Christine says still a bitch. She's the expert. Appointed just then, by me. Katrina Ruth: I will unfollow somebody for putting some bullshit post up. I would try and give you an example except I unfollowed all the examples that I already saw this evening. Let me see if I can find my ... No I can't go reading their post. What if the person was on here? I don't know. You know, people put up like kind of “Woe is me" ... not woe is me. What's the word? I'm going to call it a hoity-toity post. Kind of vague. A hoity-toity post is something like, "Did you know that blah, blah, blah, blah blah?" I don't know. I've got no good examples but I saw one earlier today. I was like, "You know what? I'm done with your boringness on Facebook, person" and I unfollowed them. Cause what I want to see on my Facebook, what I want to see, what I want to see is value. Value. Value, which could be entertainment. It could be randomness and shenanigans. It could be something raw and real. Here's what I don't care for. Katrina Ruth: People try to be raw and real. You can tell when somebody's written a post ... I definitely want to see bleeding mother fucking purpose, Christine ... You can tell when somebody's written a post where they're like, "Now I'm going to be raw and vulnerable, and I'm going to share my struggle, and then people will know that I have a bleeding heart, and here is this special bleeding heart that I packaged up for you, to present to the world as a bleeding heart. So that you know that I'm raw, and vulnerable, and real." And I'm like, "No, bitch. You just wrote some shit up that you hoped would get engagement, and we can all tell, and it's embarrassing for you." Katrina Ruth: So then I unfollow them. Why were we talking about that? Why did we start talking about that, what was it? I don't know, but I nearly didn't go live cause I sat here, I stared at myself for some minutes ... Which is a confession that I do pretty frequently ... I put the livestream on. I was like, "Will we do this thing? Yes or no? No or yes?" I felt that I have nothing of interest to say to anybody. But then I reminded myself that, that's often when the best live streams happen. I did want to talk about what I said the topic was ... Let me refer back to it ... because one of my clients had asked me on a Voxer, which I answered, not so long ago. Something around she notices she's becoming an influential leader and building a following. Of course, cause that's what my clients do. Katrina Ruth: I was asked if I unfollow people, or did I initiate that conversation? I felt like I jumped in there. Did I ask myself? Was it higher self Katrina asking current less conscious Katrina? I like it when people make jokes about conscious versus unconscious, because is anybody actually unconscious, then they're dead? But at the same time, I love to be surrounded by conscious, hot as fuck, sexy people. I started talking about it because he said, ... Oh right it was all about Mandy, that is right. Thank you Mandy. Katrina Ruth: Because, you go through Facebook, and when I'm putting my kids to bed is a time when they're drifting off to sleep and I'm still in the bed with them, that's kind of the key time of day I would say when I do a bit of Facebook scrolling. I tend to avoid doing it otherwise cause it's a ghastly, ghastly fricking quick sand of a rabbit hole to fall down, if you're not careful. If you're not careful, your whole life will fall down the rabbit hole of Facebook. And I was on there earlier tonight, when I was putting ... I was like, "This is so much bullshit." Which was very judgemental of me and judge not lest you be judged, so judge me all you like, judge away. Katrina Ruth: You could judge my greasy hair, it's quite interesting what's going on up in there. You could judge that I do have no bra on, that's true. You could judge whatever you like. You could judge the fact that you could stay on here for an entire hour, and it's pretty unlikely that I'll ever get to the point, but it will probably be amazing. You can judge whatever you want, cause it's true, I do judge from time to time. But then I saw Mandy saying something about something. I don't remember what it was. I'm going to go look it up now. Katrina Ruth: I was like, "Well at least Mandy's always very positive and uplifting on my newsfeed." Is it too dark and pixelated for everybody or just for Rachel? Let me turn up my screen on my computer. No, it's already all the way up. Too bad, you're going to have to deal with it, but it looks good on my screen. Mandy has a brightly coloured question here on her page, which I found to be delightful. That was basically the entire story. Odd to see that my hair is greasy. Well that's probably better for everyone. That's fine. That is totally fine. Katrina Ruth: It doesn't matter anyway, it's Bali. There's no need to wash, or get dressed in Bali. You can just walk around looking as you will, like a vegan hippie who eats a lot of meat. That's me, I'm a vegan hippie who eats a lot of meat. I love a good vegetarian diet with steak added. All right, I'm going to try and get on point, cause it's actually a really good point. So, I was talking to my client, I was replying on Voxer, and she's noticed that she's becoming an influential leader, of course because that's what happens with all my clients. Katrina Ruth: She said, "Now the only next thing to figure out is how to monetize that". And I was like, ... well, well, I gave her an answer relevant to her particular situation and examples from her life. So, that won't necessarily apply for everybody, but essentially I was like, "Well, because you just fucking decide to." As soon ... Everybody loves a good vegetarian diet with steak added, it's the healthiest thing for you. Now I'm going to lose a hundred vegan followers. Do I have a hundred vegan followers? Don't worry, I have vegan friends. It's not unheard of. Katrina Ruth: Say what you will. I just said, "Judge not lest you not be judged." I just called it in. That was probably a foolish mistake. So, have you ever noticed that those people who have like two hundred thousand followers on their fan page, or I don't know if you know people, but I know a few people who have a couple a hundred thousand people on their email lists, or even more. I'm gonna let you in on something which may not have occurred to you, and then I'm going to tell you the fastest way to make all the monies that you want to make. Katrina Ruth: There's people have a massive fucking following who make no money at all. So, if you have some kind of idea in your head, ... or they make a small amount of money, that seems like a lot smaller than what it really fucking should be for the size of their following, in my opinion. And I've seen many people at that. Good examples often, comedians and entertainers who have really funny Facebook pages, but they clearly know nothing about monetization or marketing, and it's a very sad thing. But I've seen it with entrepreneurs as well, have massive followings and they just, I don't know, they must be going for a numbers game, quantity over quality or something. I can't be bothered talking about that cause it's just not interesting. Katrina Ruth: But, because why would you do that, it'd just be weird? My point is, or my ... I'm already bored with myself. I get so bored with myself when I try to stay on topic. I'm like "What is this? Am I trying to teach a fucking university lecture here? Do I need a slide show? Should I've made some fricking notes?" Somebody once told me that they make notes before they do a livestream. I felt like I needed to pray for them. Does anybody here make notes before they do a livestream? Katrina Ruth: Do you make notes before you go to lunch with a friend? Do you make notes before you go on a date? Do you make notes before you go for coffee? Do you make notes before you sit down and have a conversation with your children? Because if you make notes in those situations, there's many things that I could say about that, which I choose not to, but I probably would walk away backwards from you slowly if I saw you in person. But if you make ... in case I caught it, nothing against you, just in case it was contagious, but if you make notes when you're going into lunch or coffee or a date, then you probably should make notes before you go on to a livestream, since that's your way of being. Katrina Ruth: How do I stop going off on a tangent? I am definitely not the person to ask that of. Rosie asked me "How do I stop going off on a tangent?" Do you guys realise that so many of my clients say to me, or so many random people as well, not just clients, will say to me "Imagine you made notes on a date. Imagine then you got caught with the notes. Maybe you called in the right person and they wanted you to make notes, maybe they wanted a slide show, maybe they wanted a PowerPoint presentation." That's it, next time if I ever go on a date I'm gonna make a PowerPoint presentation, I'm gonna pull it out, I'm gonna say "Here's all the ways that I'm fabulous and entertaining" cause that's basically what you're fucking doing if you're making notes for livestream. Just saying, all right? Katrina Ruth: On the odd occasion of my notes, I completely ignored them. Well, one should definitely only make notes for the purposes of ignoring them, whether they're mental notes or bullet points on a Post-It. Technically, I did make a note, I made one note, which was the topic title of the livestream, in fact, I'm sorry. I should pay some kind of penance because obviously I'm making fun of people for making notes, but I always make a note, I make one note. I make the title of the livestream and then I typically forget it by about ten minutes in and have to ask what it was. Katrina Ruth: So people will often say to me "Kat, I'm just so rambly all the time, I don't ever get my point across to people, and I don't feel like I'm making any sense or being clear." And then they say to me "You're so clear and concise" or something like that. I'm like "Aaaaah, have you heard me? Are you talking to the wrong person?" I go off onto seven thousand tangents. "Yeah, I still go off on a tangent even when I've made notes" says Rachel. Katrina Ruth: Well, I'm gonna admit that back in the day, I'm not sure which day it was cause I don't keep notes on the day, but back in the day, one day, once upon a time, many, many moons ago, I would make notes when I did presentations of any kind, and then I would typically ignore them or forget them. Or, alternatively, probably give the most boring fucking seminar/workshop or whatever it was in the history of the world cause I was looking at my notes instead of looking at my soul. You have a choice in life which is that you can look at your notes or you can look at your soul. Katrina Ruth: Okay, let me just clarify the topic of the livestream, it was something about just cause you have a following you're not gonna make money. Well, the whole answer to that is just fucking decide to make money, okay? That's actually the answer to all of it. There's nothing more that can be said about it. But if you wanted more detail on it, I suppose you could join me in Rich Hot Empire, and then I teach you all the things, but I don't want to talk about it right now. You can message me about that, and I'll give you the overview of how it works. Katrina Ruth: Rich Hot Empire, six weeks one-on-one with me, it starts next Monday. It's actually very fucking structured, despite all the fun that I poke at structure. It's structured purely, purely so that you can take the structure and throw it off the penthouse balcony; which is where I'm at right now, in my Bali Airbnb penthouse. They call it a penthouse, so I think they're just trying to market it because actually you went up one flight of stairs, so it's technically one level above ground, but it says penthouse on the front door. I'm like "Hmm. I feel like this is an interesting appropriation of the word penthouse, but I'll go with it". Katrina Ruth: So when I was a kid my dad had a book called Nonsense Omnibus, it was a very hilarious book. Nonsense Omnibus, and in it had the recipe to make a nonsense omnibus cake. Let's see if we can find it, it was hilarious. Nonsense omnibus cake. This is going to be important. This is what you should do with notes, let me read this recipe to you. I can't believe I just found it. Did I find it? No, that's bullshit. They're just making shit up, hang on, let me try one more time. Edward Lear's Nonsense Omnibus. Okay, so basically you made the cake and then once you've made ... it would be more funny if I could find the actual recipe. Katrina Ruth: Does anyone know it? Is anyone's family as odd as mine? Then once you've finished making the cake, and it had all these really specific instructions about how to make the cake and then at the end it said "And promptly throw it out the window". And I don't remember why, but it was definitely hilarious as a child. That's pretty much what notes are for, you should make all the notes, you should make a PowerPoint presentation about the notes and of the notes, you should definitely put some pie charts in there. People love pie charts, for sure. If I could procure one right away, I would, but I have a bottle of Bordeaux, similar, same type. Katrina Ruth: And then you should make all of the notes, with the pie charts, and with some graphs in there, and then right as you're going in ready to present, you should throw it somewhere, quickly. Then maybe burn it, as well, just in case you get some sort of scarcity mindset and think that you need it back. That's what notes are for. To say it again, if you are the kind of person who likes to make notes before you like to go to coffee with a friend or on a date with a person, certainly you could make notes for livestream. Otherwise, I feel like you could just turn on the camera and have a conversation. I mean, I'm sure nobody ever built a fucking business based on conversation and communication, imagine that sort of horrific idea. It would be bizarre, it would be next level bizarre. Katrina Ruth: Imagine if anybody ever thought that they could build a business by communicating with people and listening to them, and engaging in like a real, sort of normal, human person, everyday fashion. Imagine if some moron thought they could build a business without 26 pre-written sales emails, and a Facebook ad. I don't know what people are thinking out there in the world. It's similar to if you want to make new friends, which is another topic that I was discussing with a client earlier this evening. She said maybe we could start like a, in the email client group, that they could start some group threads or conversations, I don't know, an accountability thread. Katrina Ruth: What's up, savage? John's just in there, he's like, straight in, commenting calling me a savage. I'll go with it, thank you. Okay, so I see this happen a lot right? I'm gonna call you guys out on this. If you join my client groups on my programme, my high ticket programme, whatever you do, and then you go "Let's all make an accountability thread so that we all have to check in with each other once a week and that way we can all become friends or something" I just want to remind you that in a normal friendship, a real friendship that's a genuine friendship, ... I like the savage part of me too ... you don't typically say "We're going to have an accountability thread in a friendship and we must check in with each other once a week". Katrina Ruth: You're definitely not the first person. I've seen it happen repeatedly. It always happens, and then people tell me about it. "We made an accountability thread" and I'm like "Cool." I don't care, do whatever you want, but that's not actually how friendship works, right? And it never lasts, they never last, and then typically people start messaging me and they're going like "Oh, I feel like I want to quit the accountability thread but I feel bad" basically. I get those messages a lot, cause it's kinda becomes like a chore. Imagine you had a friend who said to you that you've got to check in and give them an accountability update every Tuesday or any sort of timeframe, and that you would have an accountability friendship thread. I'm just saying. Katrina Ruth: The best way to do it is to act like it's already real, and actually that brings us right back to the topic at hand, right back to the topic at hand. Yes! Sometimes we go back there. So the best way to do it, the best way to make money from being a leader, let's say you already have some sort of influence, you might have an influence over four people, or four hundred people, or four hundred thousand people, well done. Maybe, you're fricking hilarious, and you've got millions of people following you already, and you don't know how to make money from it. Maybe you have done some sort of something and you've somehow managed to get people into your list by giving them free PDFs, that definitely does it, always give free PDFs, people love to get a free PDF. Give it to them, they will join your list for sure. Katrina Ruth: If you got into the fricking DeLorean and went back to 1989, I would say that definitely join your list for sure. Now, you're welcome to test it out. But maybe, maybe, maybe you did build the list in 1989 and you still haven't figured out how to monetize the fuck out of it. The point is, you just act like it's already done. Same as with making friends. If you want to make new friends on the internet, and who doesn't, it's a gross place to meet weird and interesting people, then you should act like you're already friends with them because people do like friendly people, it's a true fact. Katrina Ruth: People like to have new friends approaching them, they genuinely do, I'm not even trying, it sounds like I'm being a smart-ass for some reason, but I'm not. Everybody's out there ... I think it's just because it's my nature ... but everybody's out there wanting new friends, for sure, entrepreneur friends. How many people don't want new friends? If they're total badasses, like none of us want flaky friends who talk about PDFs and think that you've got to make notes before you can go to coffee together. Katrina Ruth: I don't have that many friends myself, but I'm always open for amazing new friends, and I'm growing my friendship base all the time. Maybe I've hundreds of friends at this stage, I don't know. A few years ago, I had no friends at all, or I only had several that I'd kept leftover from my previous life, and how I made new friends was I fucking decided to turn [inaudible 00:21:37] in my journal. Now, if you want new friends, if you want badass, entrepreneurial friends, which I would say that 99.99% of people here would desire that for sure because it's pretty normal to feel quite alone, kind of lost in the wilderness, not this particular wilderness necessarily. If you were lost here you'd have me and a bottle of bordeaux, you'd be totally fine. Katrina Ruth: There's a spire over there too, so we'd have the best time ever. Anyway, I think I might have made my point. There's nothing else I need to say about it, but it's the same with making money online. If you ... exactly, Kellie wants more friends ... everybody wants more friends, but don't all of you go friending each other off on the comments thread by offering an accountability for it thread. That's not how friendships work, you guys, you can offer a shenanigans thread, I've seen that done very successfully, and somewhat disturbingly. Don't offer an accountability thread for your friendships. Nobody wants that, I don't know why that became a thing on the internet. Katrina Ruth: I don't think people even want that from their coach. Do you want me to give you an accountability thread? Cause I give you a kind of shenanigans thread, which is my private client message channel and then you can say, you can ask for things for accountability there, as an official, but I don't think anyone wants me fricking knocking on their soul door every Tuesday morning asking for a check in. Your vibe attracts your tribe. Hey Amanda. Great advice about the PDF. I'm full of great advice about PDFs. I've many things I could say about PDFs, I've many PDFs, also. I've made many PDFs. Katrina Ruth: What is that? Accountability thread is when I run a programme, like even Rich Hot Empire which is my six week, one-on-one which starts, again for, open until next Monday. And it's fucking amazing, and people form connections, but they're not necessarily create like a real friendship in six weeks, but they obviously see that they're aligned and the same sort of person and then people want to keep in communication with the other people in the group and they want to make friends. And so then some bright spark says "Let's all do an ongoing group thread together so that we can all stay in touch with each other and be accountable" and the words be accountable are where you just moved out of the friend zone and into some kind of ... I don't know what zone that is because it's not being a mentor because, to be perfectly frank with you, people don't want a mentor with the people that they see as being on the same level with them as friends. Katrina Ruth: Even though, of course, we all coach our friends in some way, cause we're mainly fricking coaches of some form, so that's fine, that's normal, but you know what I mean? Like, delete the word accountability, if the intention is friendship. If the intention is accountability, well, good fucking luck with that, cause I'm gonna let you know most people just don't want accountability. What do I think about accountability? Well, pretty much what I just said. I think that people think that they should want it, but in the end, who wants to answer to anybody. Well, if you did, I'm gonna tell you there's a name for you, and it's called non-entrepreneur. Katrina Ruth: That is largely the problem with accountability threads. So now that we've cleared that up, the money making thing. How do you make money as an influential leader. If you have a following of four people or four hundred or four hundred thousand or four million. Well, it's actually going to happen because you decide that you're going to make money from it. It's not gonna happen because you build a fucking funnel, it is not gonna happen because you make a fabulous offer, it is not gonna happen because you made the best PDF in the history of PDFs and you gave it to your people for free ... they're gonna love you for that. They do love the free PDFs, the people, they don't really care what's on it, it's just the word free with the word PDF, people get very excited about it. You're gonna build your email list like that, hopefully nobody thinks I'm fucking serious right now. Katrina Ruth: People are looking at me like "Okay, must make a PDF, doesn't matter what's on it, Kat said so". Nontrepreneur. Exactly, a nontrepreneur. A person who legitimately wants accountability as opposed to a person who just thinks that they want accountability cause they think they should, person who actually wants accountability is called a nontrepreneur, and you should hire them to work for you in your business as your assistant. You should not try and be accountable because if it works then you have a problem which is you're a nontrepreneur. Katrina Ruth: How've we never thought of the word nontrepreneur before? People love free. People freaking hate free. The wrong people love free. Who wants a free PDF? I would unsubscribe forthwith if somebody sent me a free PDF. As if, I have no tonal inclination to be clicking on downloads in my Gmails. In my Gmails, sounds like my underwear. If you want to send me something in my Gmails, paste it into the email so that I don't have to open any fucking stuff up. I will not open stuff, not even from my own staff, I make them send it to me in a pretty format in WhatsApp, so that it looks visually attractive. I make them put it into something that's visually sexy, like literally, my weekly report that I get that I largely don't look at, but it's called Katrina Ruth's Sexy Stats and it has pie charts, for sure, and it has definitely some pretty graphics on it, which I look at and I go "Ah, looks pretty. I guess we made a lot of money" and then I ignore it. Katrina Ruth: No, I do look at it, kinda briefly. So, the making money thing, did we cover it already, do you feel like we've covered it? Do you have questions about the making money thing? Because honestly it's a very serious topic that's very serious and important which makes it hard to talk about cause I'm not so good with the serious at the moment, I've noticed. But it is a serious topic, people do tend to assume that if they have this following, they're gonna automatically make money, but then there's many people out there in the land of the internet who have a big following, or a reasonable following, and they're not making any money at all because nobody ever fucking told them that if you want to make money you gotta ask people to pay you money. That might just blow your mind, right then and there. Katrina Ruth: Actually, it took me like two or three years of marketing online back in 2006 before I came to terms with the fact that I wasn't making any money online and that it was largely a result of the fact that I hadn't been asking people to pay me, and it was kinda like "Hmm. Probably should've thought of that". I think for a lot of people here if you're not making the money you want to be making, at some point you might want to check in on how much fucking sales activity you're doing, how much promotion you're doing, how much you're putting yourself out there and actually telling people to buy from you, and it might be a little bit of a case of "Well, if you make more money, you may, in fact, have to be selling more often". And maybe you should just chose that that is a daily part of your business. Katrina Ruth: And honestly it's about getting over it, right? Guess we're going to go into preacher mode, I'm warning you, I'm just letting you know. I can feel it coming through me like a flood, like a Bali sweat flood. I think that people think that the people who are making a fat load of money online, such as myself, and a load of my friends and clients, I think that maybe people think, and maybe you think, that we just kind of always got the confidence game going or always know what to say. Even one of my clients did say to me tonight "Do you ever not know what to say? I'm sure that never happens to you Kat" or that we always are like just waking up like ready to sell. Katrina Ruth: What you might not realise, is it's not actually true. I did not feel particularly inclined to press "go live" on this livestream tonight. I didn't want to go to bed though, and it's, what time is it? It's midnight right now, midnight oh five. I was sleeping for like two hours in the car today, I was on a road trip back from the jungle and, you know when you're in that zombie state, where you're not quite asleep, but you're not awake, and your head keeps lolling down and you're definitely probably snoring in the car? I was doing that for an hour and a half. I was like "Am I awake? Am I asleep? There's a temple, there's a cow, there's a goat. I was asleep. I'm awake", it was kinda like those ones for a couple of hours so, long story short, I'm not tired right now at midnight. Katrina Ruth: But, so I didn't want to go to bed, I did all my stuff, I emptied my inbox down to no new email, two motherfuckers have already emailed me again since I emptied my Gmail. One of them was me cause I send myself a load of email notifications for my coder. The other one was Tim Ferriss, I don't mind Tim emailing me but I'm gonna delete him. Now my email's empty again, as of right now, this moment. I've already answered all my clients, I've done everything that I wanted to do today, which was roughly a full 75 minutes of work, so it was somewhat arduous day. And, basically that's the whole story of running a multi-seven figure business at this point in time, which is exactly what I'm going to teach you in Rich Hot Empire so you definitely should fucking message me about Rich Hot Empire. Katrina Ruth: By the way, I'll give you a comment about it because I haven't told you much about it. [inaudible 00:30:51] video break down is the title of my file that I need here. Right, so I was like "well, if I don't go to bed right now, what am I gonna do? I'm gonna sit around and probably read Facebook and then unfollow a bunch of people cause, I kind of, I don't know, you know when you feel like "I'm really good, I've really done everything that I desire to do for today, I feel like in a flow and at peace with the world and myself and life". And I'm not going to go to sleep though, so long story short, here I am. I decided, well, I will livestream because I'm not a selfish person even though I can appear to be that way at times ... there's a comment for you, it's a pinch now, you can read it later, it's all about Rich Hot Empire. I might refer to it later. Katrina Ruth: Work with me six weeks personally, to grow your perfect cult tribe, perfect cult tribe, like this one right here that's happening on this livestream, create and launch your Low through to High End Empire and set up multiple recurring incomes streams to take you to seven figures and beyond doing what you love. And there's a little break down there in the comments. So read that, that is my six week one-on-one, it is super fucking badass. I would love to talk with you about whether that's for you. You can private message me over on my personal page, Katrina Ruth, and I will get you all the details. Katrina Ruth: Anyway, so I decided to livestream. However, I really didn't feel any message or power coming from me. You gotta understand this, you've got to understand this cause I know that people look at how I do business online and that people want to learn from me or find a way to emulate, you know, in their own way, what I'm doing and how I make my money, and people know I make a lot of money and people also know that I live a really cool lifestyle and I just really honestly do what I want. And that I've reached that entrepreneur holy grail where I have put the work in over the years, and I've been marketing online for years, and so now, it's kinda like "Well, I make money doing what I love and I do what I want, and ease fricking flow and ease" and I teach other people how to do that, aka Rich Hot Empire, right? Katrina Ruth: But, a lot of times people are missing out, or just not aware of, or maybe even kinda don't believe me, I think on the fact that, that doesn't mean that it just comes like automatically all of the time. I guess it comes automatically in the sense that I'm committed to being this person and it's a conscious thing that I choose into on a daily basis. But at the same time, I don't really think about it, like it's just very natural that my mind or my heart or my soul or the voices in my head would say to me "Well, if you're not tired, then what does a normal person do at midnight?" Obviously what a normal person does at midnight is [inaudible 00:33:30], it's perfectly natural, like legitimately in my world, I'm not even trying to be funny, right? Katrina Ruth: So, that's normal that it comes up inside me, like "Well, okay, if you've kinda done everything and there's nothing you really feel called to do, well, obviously we'll do a livestream, right?" But that doesn't mean that I feel inspired to do it necessarily or that I have content that feels like it's coming out and also for whatever reason I felt like a little bit clunky in my head. You know, when you feel a bit clunky in your head? Katrina Ruth: Because I didn't do much of anything all day, I had a real like chilled out rest day, I was staying out in the jungle last night with one of my amazing self-made millionaire clients, Amanda Frances, and another amazing self-made, all the badass things clients, I'm just gonna list off like twenty things at once, Katy Henry, and we stayed there overnight last night. Me and my kids and my nanny, and just had a super fun night and a sleepover, and then built a floating yoga studio in the swimming pool this morning. Got so many Instagram stories, you can go watch it. It was very funny. Katrina Ruth: And then, you see, it's like a three hour drive back from there to where I'm at here in Bali. And so really, I didn't do much all day, and so I felt kind of disconnected, I didn't feel that the power, or the spirit, or the flow, or the angel inside ... I was gonna say devil inside but that doesn't seem necessary ... was coming through me. I definitely didn't really feel the vibe of selling or of showing up or of being on this livestream at all, but at the same time I was like "But I kinda want to do a livestream". And so what do I do? Well, I did sit here, I did type in my little title, I did put the camera where it is now on the tripod, and then I looked at myself for a longer than probably reasonable or professional amount of moments to decide whether I felt like actually going live and to reposition my hair forty-nine and a half times. Katrina Ruth: And then I did what I always fucking do, which is that I just press "go live", and it's like "Well, too late. 3, 2, 1, you're live". That's how Facebook live works, right? You hit the fricking button, too late, it's gonna be live, gotta think of something to say. And honestly, 80-90% of the time, that's how I do my livestreams. I'm like "Eh, I'm not really sure if I'm feeling it" and like there's times for sure when I'm like "I'm fucking feeling it, everybody needs to listen to me right now", but like, somewhat contrarily, if I think that I've got amazing fucking content coming out and that it's gonna be gold is when it will tend to be a bit more random or like, not connected and awkward, and if I think that I've got nothing to fucking say and then I just press exactly [inaudible 00:36:02] I did and press play, then that tends to be when it's better. Katrina Ruth: I have no idea whether this one is like rambly as fuck or of any value at all. And do you know what? I'm not saying that's [inaudible 00:36:16] people like "Oh, it's full of value" or whatever. Cool if it is, but actually it doesn't fucking matter, right? This is the point that you've got to understand if you want to make money online, especially you wanna make serious money online, not just a few dollars here and there. You've gotta understand it doesn't fucking matter. It doesn't matter what content comes out today. It doesn't matter if it was rambly and random, it doesn't matter if a hundred people got value or nobody got value. It doesn't matter if you feel like you brought the gold or not. It doesn't matter if anybody bought your thing or not, it matters: did you show up? Katrina Ruth: So, if you want to be an influential leader online, and/or you just want to get your message and your art out into the world, number one, show the fuck up for your message and your art. Share it with people on a day to day basis, let what's inside of you out, and like people are doing that. There's people doing that, but then if you also want to make money from it, you're gonna need to sell stuff, right? Unless you're relying on pure, you know, manifestation which is not the worst thing at all to rely on. But manifestation also includes practical motherfucking action, all right? So if your thing is "I will just show up and people will send me donations via PayPal or just offer to pay me" well actually that happens to me all the time. Not the donations bit, I've never energetically decided that people would send me donations. I suppose I could experiment with it but I don't really care to. It doesn't feel interesting to me. Katrina Ruth: But people do just ask me how they can send me money, so that really does happen, so I'm not really proving my point particularly well. But actually the reason why people just ask me how they can send me money, and like what do you, I don't even care how much it is Kat, like tens of thousands of dollars, right, to work with me at the high level, how can I pay you I know I need to work with you, that's how 100% of my inner circle clients sign up by the way, no joke. I don't do anything to sell my highest level stuff. The reason is, though, that they've seen how I've shown up, through all the areas of my business, which includes that I freaking sell a lot. Katrina Ruth: The point I was trying to make, and then I kind of undid my own point, cause of course you can manifest anything, however the point I was trying to make is well, what would showing up fully look like for you is actually what matters, because maybe legitimately for some people here showing up fully would simply be getting the art out there and pure solid gold intentions setting that people find, do just come to you and offer to pay you. That legitimately fucking works, that is how all my inner circle clients sign up. And there's people out there for sure who do business that way, they just trust fully in their art and people show up. Katrina Ruth: For me, it has to at least be in aligned to know that I'm going to sell, and I actually enjoy selling when I get the fuck out of my own way and stop making [inaudible 00:38:59] drama in my head, and that it's part of my day to day flow. That I like to make shit up and I like to sell it. And I've been doing it since I was a little kid, we've all been selling since we were kids, in some way, shape, or form. Katrina Ruth: For the entrepreneur who is not currently making the money that they feel they should be making, a very simple action to take could be "Well, I'm just fricking going to make an offer each day in some way, shape, or form". And of course most people won't do it because they feel like "But I'm not really quite sure yet what I'm going to sell or how to put it out there" or "I tried that and then nobody bought my thing and so now I'm kinda feeling bad or walking away with my tail between my legs" ... what's my favourite book about sales? The Bible, for sure. That's gonna teach you everything you need to know about sales. Katrina Ruth: Seriously, I'm not joking. I don't know, I don't read like sales books off the business sales shelf, I learned everything I need to know about sales from Church, from watching all the preachers and my grandfather being a preacher. And I think I read maybe like maybe two sales book in my life to be honest, but I just practised it the whole time, since I was a little kid. Katrina Ruth: I don't really read business books, I will read them and I have read them, I don't tend to make it through them. I get a bit hoity-toity about it, actually. Actually, no more than this, this is how I feel about it to be perfectly frank with you, and it's not like me the human form, it's my higher self and my soul is like "I'm very good here, like I fricking know that if I tap into source energy and higher self I don't need this shit because I just don't want to hear a fucking system or a plan or a script or a I don't care". I don't want to do it even if it works for a hundred million other people. I know that I access everything that I need to access that's gonna make me money, get me results from when I'm connected to soul and higher power and God and source, and whatever, right? All the stuff that most people don't really want to think about or believe in it, even though they actually fucking know that it's real and true. Katrina Ruth: So, for me, I almost find it detrimental or kind of just plain, it feels very two-day old boring to read something that would teach like how to sell or how to do marketing or business strategy or something like that. It would either be detrimental to me cause it will sway me from my purpose if I'm, you know, kind of not grounded state, which happens from time to time, or it's just fucking boring cause my higher self is just sitting there twiddling her thumbs going "Yeah, okay, cool, sure, you can apply a sales strategy. Or, you could just reach into your soul and decide that you're going to make money, and then you do". And you put an offer out there from flow. Katrina Ruth: Maybe I should start a Kat church. Well, I do say Kat church all the time, well, I say Purpose Church with Kat or Money Church with Kat, I've had that hashtag for years. And I've got a couple background banners and stuff and even, you know how I've got the Katrina Ruth frame at the top of this? So, I've got frames that say Purpose Church with Kat and Money Church with Kat, I just always use the Katrina Ruth one, but I can switch them out actually. Cause I do go into full preacher mode, the problem is that I don't really go into preacher mode on command. Like if I say to myself "I'm gonna go into full preacher mode", then I'll probably end up being really irreverent and just funny, which is great cause I like being funny and irreverent but then it's like, then I'm not preaching. Katrina Ruth: But if I say that I'm gonna try and be funny, then I'll probably end up in serious preacher mode, like basically you've gotta let the message be the message. I'm using my AirPods case for emphasis for some reason today cause I don't have a sceptre handy. I do have a bottle of wine, I could, I don't really want to use that for emphasis I'll probably accidentally tip it on to the laptop. So let's move right along, we did that, it's about my favourite sales book. Katrina Ruth: But what I prefer to read is stuff that's gonna help me to ... ooh ... Hello. It's a small person that's arrived. Can you not go to sleep? It's like the middle of the night. What I prefer to read is ... you can sit on my lap ... is higher purpose stuff, like soul, I don't know, I prefer to read stuff that helps me access my beliefs and kind of reaffirm for me my beliefs and what I already feel and what I already know is true inside of me. That's the sort of stuff I like to read, so kind of woo-woo manifesty, mystical, spiritual stuff. But I'll definitely pick up books, especially if people recommend them I guess, on the other things, and then largely I'll throw them out the window much like the cake in Nonsense Omnibus, except you can't really throw a book on Kindle out the window. You just have to leave it on the Kindle. Katrina Ruth: You can't even seem to actually delete a book, fully, off Kindle. I don't know what that's about. Like I've tried to do it and it's like "Too bad. For all of eternity and all devices that you ever buy from here on out, the world is gonna know that you downloaded this fricking book". And there's definitely some books on there I would prefer to remove from now. I'm sure there's a way. What do you think, are you awake? No, not awake. People are saying hello to you. Katrina Ruth: So, I think I'm gonna go. You want me to come to bed? I'm gonna go, but we said many things about many things. I've no idea if I made my point at all, but roughly the whole point of the entire livestream was if you want to monetize your audience, then you probably should start asking for money. It's just an idea, right? But you can do that asking energetically or you can do it in a practical and physical sense, or you can do both. I like to do all the things, try everything out, everything, everything, everything. Katrina Ruth: And then the other point of the matter was, Rich Hot Empire is my six week, one-on-one, private client intensive, it is amazing. I've been running it since 2016, it is incredible stuff that we do. You have completely unlimited one-on-one access to me through that six weeks, so as a one-on-one mentor, I give unlimited access to my clients. So we talk pretty much every day in some way, shape, or form. We do a lot of audio messages, obviously we have one-on-one call time as well, but then you also go into private client master mind with my other Rich Hot Empire clients and typically some of my inner circle clients come and play in there as well. Katrina Ruth: And what we're doing over those six weeks is looking at how you can build your soulmate cult tribe, build a low right through to high end online empire just like I've done. I've taken my business to multi-seven figures, per year, and continuing to climb each year. With products ranging from like $47 through to tens of thousands of dollars and based all on following what I love doing, I'm following my flow and that's what I teach you to do in Rich Hot Empire. So take you behind the scenes of my business, show you exactly what to do and exactly how to do it. There's some info here in the pinned comment, and really just give you all the insights into what we do do in my business. You get to access that content for life, so you get to keep it all for life. Katrina Ruth: So that's the structured side of it, and then in our one-on-one work we're doing a lot of actually soul trips, inner work, and do transformational stuff that you specifically need. We also do ... Where are you going, are you going to sit down? Alyssa: I'm sweaty. Katrina Ruth: I'm sweaty. We also do ... yeah, I'm sweaty. It's Bali. We also do Hotseat Masterminds and a whole bunch of other stuff. But it's all here in the pinned comment, you can have a read about that. I know I was extra rambly tonight, but I do go all in with my clients when we really just get into the core of who you are, what you want to put out there into the world. And the intention with Rich Hot Empire is, in a six week period we're doing more, and bringing to life more than what most people do in two years, and that's exactly what happens so have a read if it's speaking to you. Message me over on my Katrina Ruth personal page and I'll get you all the details and we'll go from there. I hope that you got something of value from the livestream today, tonight, where ever you are in the world, whatever time it is for you, have an amazing rest of the day, and do not forget: life is now - Alyssa: There's no part of the rest of the day. Katrina Ruth: There's no ... Alyssa says there's no part of ... I thought you were gonna say press play when I said life is now, and she said "there's no part of the rest of the day". Well, sorry everyone in America, the day is over, Alyssa just said so. All right, bye. Love you guys.

Gunhild Stordalen, Kjetil Rolness, realitybobla, Cecil Rhodes og Gmails nye angreknapp.

  Here's the video version (podcast is below that); Google's Ray Kurzweil Coverage:SEL &Guardian Google penalty moves with site move WhatsApps vc says 4 numbers SEO fatigue dodgy agencies clueless clients enough yet Twitter rolling out revamped look resembling Facebook Google update? $600,000 Facebook Ad Disaster! How Google nuked Sports Media Watch for a crime it did not commit Facebook ends Facebook email address service citing low usage users Gmails unsubscribe tool comes out of the weeds the Regulators: Terry Van Horne Steve Gerenscer Dave Harry iTunes and the Dojo Radio iPhone App!

A group of e-mail users have filed suit claiming that Google's scans of Gmails for commercial data gathering purposes is in fact wiretapping. Larry Greenemeier reports.

Ny hotmail for alle, Gmails multi konto støtte, Exchange support osv., Google lar deg nå logge inn med flere kontoer samtidig., MS med sikkerhetsoppdatering for snarvei-sårbarhet, Gigant patch tirsdag, Dice snakker om BF3 i god tid før MOH er ute, Google Wave avvikles, Max Manus saken: 20 åring tilstått, OnLive noen uker senere, Apples Mark Papermaster slutter, Ukens retro: The Lost Vikings Medvirkende: Einar Holten og Jan Espen Pedersen Gikk direkte: 9 august 2010 kl 21:30-22:30