Podcasts about Anjali

Financial planning expert Anjali Jariwala joins Tracy to discuss the unique financial challenges physician practice owners face and why comprehensive planning requires both personal wealth management and business strategy. With her background in tax and financial planning plus personal ties to the physician community, Anjali offers insider perspective on navigating the complex transition from residency to high earnings, building sustainable businesses, and creating alignment between personal values and professional goals.  Click here for full show notes  Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Episode Highlights  The physician financial transition challenge: Why going from minimal resident income to high earnings overnight creates both financial and emotional complications that most physicians aren't trained to handle  Personal before business: Anjali's approach of spending 2-3 months on personal financial planning before touching business finances, and why this sequence creates better long-term alignment  Accountant vs. strategist: The critical distinction between historical accounting and forward-looking financial strategy—and why practice owners need both  Growth barriers decoded: How to recognize when your practice has hit a growth ceiling and what changes are typically needed to break through  The guilt factor: Why physician owners struggle with asking for help or outsourcing tasks, and how to reframe these decisions as strategic investments  Building your professional team: Beyond your clinical team, you need accountants, tax specialists, financial advisors, and attorneys—here's how to leverage them effectively  Know your numbers: Why practice owners must understand their books better than anyone else, even when outsourcing bookkeeping functions  Time as currency: Calculating your hourly rate and using it to make smarter decisions about which tasks to keep versus delegate  Memorable Quotes  "At the end of the day, money is a tool. We have emotions that get tied up in it, but we really need to unwind the emotion from the fact that this is just a tool."  "For many practice owners, your personal finances are so interconnected with the business that I want to have clarity on what you want to achieve personally. So then when I go into the business, we can align everything up to meet those goals."  "Part of it is identifying what are your strengths and where are your weaknesses, and then who are the people that you can plug in to help you with those weaknesses so it's not hindering your ability to grow."  "We spend so much time working in the business because we want to provide good care and take care of our clients and patients, that we don't focus enough time on working on the business."  "There's sometimes feelings of guilt to ask for help. Part of it is really coming at it from a standpoint of: I need help, it's okay to ask for help, and I shouldn't feel guilty about asking for this help because it's going to make my life better, my family's life better, and all the people who work for me better too."  Closing  Anjali's message about releasing the guilt around asking for help really resonates. As practice owners, we often carry this sense that we should be able to handle everything ourselves—but that mindset actually limits our growth and our impact. Whether it's financial planning, operations support, or strategic guidance, building the right team of trusted advisors isn't a weakness—it's how you create a practice that truly thrives.  Bio:  Anjali Jariwala is the founder of FIT Advisors, a financial planning firm serving physicians and business owners across the US. After working with Fortune 500 clients at distinguished firms, Anjali launched her own practice to help clients understand that money is a tool for reaching financial goals—while acknowledging how emotions impact financial decisions. Her expertise in tax and finance has been featured in CNBC, Bloomberg, The New York Times, USA Today, and Business Insider. Beyond financial planning, Anjali is also a children's book author. As a South Asian mom, she wrote Why We Eat With Our Hands to highlight day-to-day cultural traditions and increase representation for children who look like her daughter. Whether through financial advising or children's literature, Anjali is passionate about helping people feel empowered to build the lives they want.  Find Anjali:  Website  LinkedIn  Instagram  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy's LinkedIn  Business LinkedIn Page 

In the heart of Louisiana, between Baton Rouge and New Orleans, more than 150 petrochemical plants spew huge amounts of carbon into our atmosphere—and into the communities they occupy. In this episode, Ryan and Anjali talk to a community organizer whose own sickness inspired her to take action and fight back against these harmful industries, and break down the dark history behind these plants and the communities they target. They also chat with the executive director of Michael Bloomberg's Beyond Petrochemical campaign, which supports communities as they fight against plastic pollution and work to take down petrochemical plants that threaten the health and safety of their citizens.This is the last episode of this season of Speed & Scale!For the full text transcript, visit ted.com/podcasts/speed-and-scale-transcript Hosted on Acast. See acast.com/privacy for more information.

Fluent Fiction - Hindi: Rohan's Diwali Mural: A Journey of Art and Self-Discovery Find the full episode transcript, vocabulary words, and more:fluentfiction.com/hi/episode/2025-11-14-23-34-02-hi Story Transcript:Hi: हिमालय की तलहटी में बसे बोर्डिंग स्कूल का माहौल एकदम खास था।En: The atmosphere of the boarding school nestled in the foothills of the Himalaya was truly special.Hi: पतझड़ का मौसम अपने पूरे शबाब पर था, जिसे स्कूल के चारों ओर फैली रंगीन पत्तियों से महसूस किया जा सकता था।En: The autumn season was in full bloom, evident from the colorful leaves spread all around the school.Hi: हर तरफ दीवाली की तैयारियाँ चल रही थीं।En: Preparations for Diwali were underway everywhere.Hi: छात्र-छात्राएँ रंगबिरंगी रंगोलियाँ बना रहे थे और दीयों से सजावट कर रहे थे।En: Students were creating vibrant rangoli and decorating with diyas.Hi: इसी समय स्कूल के सबसे होनहार चित्रकार रोहन के सामने एक बड़ी चुनौती थी।En: During this time, the most talented painter of the school, Rohan, faced a significant challenge.Hi: रोहन शांत और अंतर्मुखी छात्र था, पर उसमें कला की अद्भुत प्रतिभा थी।En: Rohan was a quiet and introverted student, but he possessed an extraordinary talent for art.Hi: इस बार के सांस्कृतिक उत्सव में वो एक भित्ति-चित्र बनाना चाहता था, जो न सिर्फ सबको प्रभावित करे बल्कि उसकी व्यक्तिगत कला शैली को भी प्रदर्शित करे।En: For this year's cultural festival, he wanted to create a mural that would not only impress everyone but also showcase his personal art style.Hi: लेकिन उसकी अपनी ही शंकाएँ उसे परेशान कर रही थीं।En: However, his own doubts were troubling him.Hi: उसे डर था कि उसका चित्र उत्सव के आगंतुकों की उम्मीदों पर खरा नहीं उतरेगा।En: He feared that his painting might not meet the expectations of the festival attendees.Hi: उसकी चुनौती सिर्फ खुद को साबित करना नहीं थी, बल्कि सीमित समय और संसाधनों में भी अच्छा प्रदर्शन करना था।En: His challenge was not just to prove himself but also to perform well with limited time and resources.Hi: रोहन ने हर रात अपनी कक्षाओं के बाद देर तक जागकर काम करने का निर्णय लिया।En: Rohan decided to work late every night after his classes.Hi: वह चाहे काफ़ी थका हो, पर उसका लक्ष्य साफ था।En: Even if he was quite exhausted, his goal was clear.Hi: उसने अपनी मित्र अंजलि से सलाह लेने का निर्णय भी किया, जो स्कूल की सबसे कुशल कलाकार मानी जाती थी।En: He also decided to seek advice from his friend Anjali, who was considered the most skilled artist in the school.Hi: अंजलि ने उसका आत्मविश्वास बढ़ाया और उसे बताया कि कैसे वह अपनी कला में ताज़गी ला सकता है।En: Anjali boosted his confidence and told him how to bring freshness to his art.Hi: रोहन के लिए समय तेज़ी से बीत रहा था।En: Time was swiftly passing for Rohan.Hi: सांस्कृतिक उत्सव की रात से ठीक पहले, उसने अपने सारे डर को पीछे छोड़ते हुए अपने भावनात्मक अभिव्यक्ति के जरिए भित्ति-चित्र में जान डाली।En: Just before the night of the cultural festival, he infused life into the mural through his emotional expression, leaving all his fears behind.Hi: उसने तस्वीर में चटख रंग भरे और दीपावली के पारंपरिक तत्वों का समावेश किया।En: He filled the painting with vibrant colors and incorporated traditional elements of Diwali.Hi: अगले दिन, जब भित्ति-चित्र का अनावरण हुआ, सभी विद्यार्थियों और शिक्षकों की प्रशंसा से रोहन भर उठा।En: The next day, when the mural was unveiled, Rohan was filled with admiration from all the students and teachers.Hi: यह केवल उसकी कला का उत्सव नहीं था बल्कि उसकी व्यक्तिगत यात्रा का भी उत्सव था।En: It was not only a celebration of his art but also a celebration of his personal journey.Hi: रोहन ने आत्मविश्वास पाया और समझा कि मदद मांगने और अन्य लोगों के साथ सहयोग करने में कोई बुराई नहीं है।En: Rohan gained confidence and understood that there is no harm in asking for help and collaborating with others.Hi: हिमालय की ठंडी वायु के बीच, रोहन ने अपनी कलात्मक यात्रा की नई राह चुनी, जहाँ वह अकेला नहीं था, बल्कि अपने दोस्तों के सहयोग से नवीन ऊंचाइयों तक पहुँच रहा था।En: Amidst the cold air of the Himalaya, Rohan chose a new path in his artistic journey, where he was not alone but reaching new heights with the support of his friends. Vocabulary Words:boarding school: बोर्डिंग स्कूलfoothills: तलहटीautumn: पतझड़bloom: शबाबevident: महसूसvibrant: रंगबिरंगीintroverted: अंतर्मुखीextraordinary: अद्भुतshowcase: प्रदर्शितdoubts: शंकाएँexpectations: उम्मीदोंattendees: आगंतुकोंprove: साबितexhausted: थकाskilled: कुशलconfidence: आत्मविश्वासincorporated: समावेशunveiled: अनावरणadmiration: प्रशंसाjourney: यात्राcollaborating: सहयोगamidst: बीचpath: राहartistic: कलात्मकheights: ऊंचाइयाँnestled: बसेspecial: खासchallenge: चुनौतीresources: संसाधनोंgoal: लक्ष्य

Now wait a minute. This week we've quite a guest in The Carriage House. Joining us is award-winning actor and legend of gaming, Anjali Bhimani! You know Anjali from shows like MS. MARVEL and SPECIAL, but she's also a globally recognized talent in the gaming industry, having appeared in OVERWATCH, APEX LEGENDS, and many, many more. You can catch Anjali now in TALES FROM WOODCREEK on the Dungeon Dudes YouTube channel, in THE TWENTY SIDED TAVERN live show (coming to Los Angeles), and in her live charity game THE PUPPY ROLL 2, which supports furry friends in need through the fabulous organization Petco Love. Anjali helps us give advice on what to do when you find a partner has hidden something from you and how to embrace a new chapter in life without losing yourself. Sponsors: We've said it before, but if you're looking for the best chocolate chip cookies on Earth, you'll find them at Showstopper Cookies! Go to showstoppercookies.com and use code RONNA for 20% off your order, available to be shipped nationwide! And they make for an amazing gift, pardon me. Get chef-prepared, dietitian-approved meals at Factor. Go to factormeals.com/ronna50 and use code RONNA50 to get 50% off your first box plus free breakfast one year! Take comfort in Born Shoes! Go to bornshoes.com and use RONNA for 15% off plus free ground shipping on all full price shoes. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on Own It we're talking to Anjali Ramachandran from Storythings. She is based in the UK but is really a global citizen, having lived in many different countries and cities. She told me was always drawn to the colors, vibrancy and stories that advertising had to offer, even as a child. She has an impressive career journey that included a stop at Nike, and working with brands like Burberry and Warner Brothers. She started Storythings in 2016 to help business-to-business brands tell stories that truly connect with their prospective customers. They do that by helping B2B brands to stay human. We had such a fun conversation about her journey, her perspective on the industry and her thoughts on closing the gender cap in agency ownership.  Anjali is so fun to talk to. We know you're going to learn a lot and be inspired today. You can find links to Anjali Ramachandran‘s LinkedIn Profile and Storythings' agency website in our show notes at untilyouownit.com.  If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Food production makes up about 12% of our global emissions—that comes not only from the kinds of food we eat (like beef, which is one of the highest-emission foods you can eat), but how we grow and make it. The city of Copenhagen set an ambitious goal to reduce emissions from all its public kitchens by 25% by this year, 2025—but can they pull it off? Ryan and Anjali investigate Copenhagen's strategies, from stepping up school menus to tackling food waste, and answer the most important question of all: can sustainable food actually taste good?For the full text transcript, visit ted.com/podcasts/speed-and-scale-transcriptInterested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

Fluent Fiction - Hindi: Balancing Diwali Bliss: A Lesson Beyond the Classroom Find the full episode transcript, vocabulary words, and more:fluentfiction.com/hi/episode/2025-11-09-08-38-20-hi Story Transcript:Hi: नई दिल्ली के चमकते इंडिया गेट पर दीवाली का माहौल छाया हुआ था।En: The atmosphere of Diwali had enveloped the shining India Gate of New Delhi.Hi: हर तरफ रोशनी, मिठाइयों की खुशबू और लोगों की हंसी गूंज रही थी।En: Lights, the aroma of sweets, and people's laughter were resonating everywhere.Hi: इसी खुशी के बीच, अंजलि और राज अपने स्कूल के फील्ड ट्रिप प्रजेंटेशन की तैयारी में जुटे थे।En: Amidst this happiness, Anjali and Raj were busy preparing for their school field trip presentation.Hi: अंजलि, एक मेहनती और महत्वाकांक्षी छात्रा थी।En: Anjali, a hardworking and ambitious student, wanted her presentation to be the best so that she could receive admiration from her teacher and all her classmates.Hi: वह चाहती थी कि उसकी प्रस्तुति सबसे बेहतरीन हो ताकि उसे शिक्षक और सभी सहपाठियों से सराहना मिले।En: On the other hand, Raj, Anjali's classmate and friend, believed in enjoying the entire experience while learning.Hi: दूसरी ओर, राज, अंजलि का सहपाठी और एक दोस्त था, जो पूरे अनुभव का आनंद लेते हुए सीखने में विश्वास रखता था।En: The festival of Diwali had created a captivating atmosphere all around.Hi: दीवाली के त्योहार ने चारों ओर एक आकर्षक माहौल बना दिया था।En: Anjali was worried that all these festivities might distract them from their efforts.Hi: अंजलि को चिंता हो रही थी कि यह सब उत्सव उनके प्रयासों को भटका सकते हैं।En: Time was very limited, and she wanted to complete their work as soon as possible.Hi: समय बहुत कम था और वह चाहती थी कि वे जल्दी से जल्दी काम पूरा करें।En: "What about going out for a walk?Hi: "हम घूमने का क्या करेंगे, काम बहुत है," अंजलि ने चिंतित स्वर में कहा।En: We have a lot of work," Anjali said in a worried tone.Hi: "चलो थोड़ा घूम लें, और देखो कैसे यह उत्सव हमें प्रजेंटेशन में मदद कर सकता है," राज ने उसे समझाते हुए कहा।En: "Let's take a little walk, and see how this festival can help us with the presentation," Raj said, trying to explain to her.Hi: दोनों ने मिलकर काम शुरू किया।En: They both started working together.Hi: राज उन्हें आगमन दीपों और चमकते फुहारियों के बीच घुमाने ले गया।En: Raj took them for a walk among the incoming lanterns and sparkling fountains.Hi: वह कहता, "देखो, यह सब प्रजेंटेशन के लिए शानदार पृष्ठभूमि हो सकती है।En: He said, "Look, all of this can be a fantastic backdrop for our presentation."Hi: "धीरे-धीरे अंजलि ने महसूस किया कि दीवाली का यह माहौल उनके प्रजेंटेशन को और भी खास बना सकता है।En: Gradually, Anjali realized that the Diwali atmosphere could make their presentation even more special.Hi: अचानक, उन्हें पता चला कि उनकी प्रस्तुति और दीवाली के पटाख़ों का शो एक ही समय पर है।En: Suddenly, they found out that their presentation and the Diwali fireworks show were scheduled at the same time.Hi: यह बड़ा संकट था।En: This was a big dilemma.Hi: क्या वे प्रस्तुति करेंगे या दीवाली का मज़ा लेंगे?En: Would they do their presentation or enjoy the Diwali fun?Hi: आखिरी क्षण में, अंजलि ने राज की सलाह पर अमल किया।En: At the last moment, Anjali followed Raj's advice.Hi: उन्होंने लाइव दीवाली की रौनक को अपनी प्रस्तुति का हिस्सा बना लिया।En: They decided to incorporate the live grandeur of Diwali into their presentation.Hi: उनका यह नायाब तरीका देख सब दंग रह गए।En: Everyone was amazed by their unique approach.Hi: अध्यापकों और सहपाठियों ने उनकी तारीफ की।En: Teachers and classmates praised them.Hi: अंजलि ने सीखा कि केवल मेहनत और महत्वाकांक्षा ही काफी नहीं, बल्कि वर्तमान का आनंद भी सफलता का जरूरी हिस्सा है।En: Anjali learned that just hard work and ambition are not enough; enjoying the present is also an essential part of success.Hi: दोनों ने प्रदर्शनी और दीवाली के पटाखों का आनंद लिया।En: They enjoyed both the exhibition and the Diwali fireworks.Hi: इंडिया गेट के नीचे, दीपों की रौशनी में नहाते हुए, अंजलि खुश थी कि उसने संतुलन पाना सीख लिया है।En: Underneath India Gate, bathed in the light of lanterns, Anjali was happy she had learned to find balance.Hi: राज मुस्कुराते हुए बोला, "देखा, हमने काम भी पूरा कर लिया और त्यौहार का मजा भी!En: Raj, smiling, said, "See, we managed to finish our work and enjoy the festival too!"Hi: " अंजलि ने मुस्कुराते हुए सिर हिला दिया, मानो समझ रही हो कि कभी-कभी अनुभव सबसे बड़ा शिक्षक होता है।En: Anjali nodded with a smile, as if she understood that sometimes experience is the greatest teacher. Vocabulary Words:atmosphere: माहौलenveloped: छायाaroma: खुशबूresonating: गूंज रहीambitious: महत्वाकांक्षीadmiration: सराहनाcaptivating: आकर्षकfestivities: उत्सवbackdrop: पृष्ठभूमिincorporate: शामिल करनाgrandeur: रौनकpraise: तारीफexhibition: प्रदर्शनीfireworks: पटाख़ोंbathed: नहातेbalance: संतुलनsparkling: चमकतेdilemma: संकटmagnificent: शानदारwalk: घूमcrisis: कठिनाईunique: नायाबpresent: वर्तमानacknowledged: स्वीकार कियाconflict: विरोधapprehensive: चिंतितexperience: अनुभवenjoyment: आनंदscholarly: विद्वतापूर्णsynchronization: समानांतर

This is a free preview of a paid episode. To hear more, visit www.globaldispatches.orgNew York isn't just the cultural and media capital of the United States — it's also the host city to the United Nations. Since 1962, City Hall has maintained a special office dedicated to liaising with the UN. Anjali and Mark discuss the history of this office and how municipal elections in New York are actually quite consequential for the United Nations.Also discussed this week: a new development in the race to replace António Guterres as UN Secretary-General; how the UN is responding to the unfolding disaster in Sudan; and whether the Security Council will approve a U.S.-drafted resolution to deploy an international security force to Gaza.https://www.globaldispatches.org/40percentoff

Artist, illustrator and cartoonist, Anjali Chandrashekar joins us on the second half of the podcast this week. Anjali had her first New Yorker cartoon published in the June 20, 2022 issue. She is also an accomplished artist and would love to have one of her illustrations on the cover of the New Yorker. We talk with her about being creative and her journey to becoming a New Yorker cartoonist.You can find Anjali's website here:https://anjalic.comAnd follow her on Instagram here:https://www.instagram.com/anjalichandrashekar/On Part 1 of the episode, we discuss the current contests:Winning captions for New Yorker contest #963 (Seriously funny business)Finalists for contest #965 (Date fright TV)Current New Yorker contest #967 (Noah's Arktic.)We also talk about our favorite cartoons from the current issue of the New Yorker.You can buy original New Yorker cartoon art at Curated Cartoons:https://www.curatedcartoons.comSend us questions or comments to:  Cartooncaptioncontestpodcast@gmail.com

Fluent Fiction - Hindi: Chasing Rare Birds: A Deepavali Adventure at Corbett Find the full episode transcript, vocabulary words, and more:fluentfiction.com/hi/episode/2025-11-06-08-38-20-hi Story Transcript:Hi: दीपावली की रोशनी हर तरफ फैली हुई थी।En: The light of Deepavali was spread all around.Hi: हवा में हल्की ठंडक थी और पतझड़ के रंगों से नहाई जंगल की धरती चमक रही थी।En: There was a light chill in the air, and the autumn colors bathed the forest ground, making it sparkle.Hi: यह समय था जब प्रियंका, रोहित और अंजलि जंगल की गहराईयों में एक अद्वितीय रोमांचक यात्रा पर निकले थे।En: It was the time when Priyanka, Rohit, and Anjali embarked on a unique and thrilling journey into the depths of the forest.Hi: जिम कॉर्बेट नेशनल पार्क के पास एक घना जंगल था, जहाँ प्रवासी पक्षियों का आगमन हुआ था।En: Near Jim Corbett National Park, there was a dense forest where migratory birds had arrived.Hi: प्रियंका, एक प्रकृति फोटोग्राफर थी, जो एक दुर्लभ प्रवासी पक्षी की तस्वीर खींचना चाहती थी।En: Priyanka, a nature photographer, wanted to capture a shot of a rare migratory bird.Hi: उसके साथ थे उसके बचपन के दोस्त रोहित, जो जंगली रोमांच को लेकर संकोच में रहता था, और अंजलि, जो अनुभवी वन्यजीव मार्गदर्शक थी, अपने शांत स्वभाव और ज्ञान के लिए प्रसिद्ध।En: Accompanying her were her childhood friend Rohit, who was hesitant about wilderness adventures, and Anjali, an experienced wildlife guide, known for her calm demeanor and knowledge.Hi: शाम को जंगल के बीचों-बीच उन्होंने अपना कैंप लगाया।En: In the evening, they set up their camp in the heart of the forest.Hi: पेड़ों के झुरमुटों के बीच से चमकते परिंदों की चहचहाहट सुनाई देती थी।En: The chirping of birds could be heard among the clusters of trees.Hi: प्रियंका के दिल में उस दुर्लभ पक्षी की तस्वीर पाने की तीव्र इच्छा थी।En: Priyanka had a strong desire to capture that rare bird in her lens.Hi: अचानक, मौसम ने करवट ली।En: Suddenly, the weather turned.Hi: घने बादल छाने लगे और तेज हवाएँ चलने लगीं।En: Dense clouds gathered, and strong winds started to blow.Hi: अंजलि की आँखों में चिंता की झलक थी।En: There was a glimmer of concern in Anjali's eyes.Hi: "हमें मौसम को देखकर कदम उठाना चाहिए," उसने सलाह दी।En: "We should take steps considering the weather," she advised.Hi: रोहित को चिंता थी।En: Rohit was worried.Hi: "क्या यह सही समय है?En: "Is this the right time?"Hi: " उसने पूछा।En: he asked.Hi: लेकिन प्रियंका की आँखे चमक उठीं, "यही तो अवसर है, रोहित!En: But Priyanka's eyes lit up, "This is the opportunity, Rohit!Hi: यह पक्षी इसी मौसम में दिखते हैं।En: This bird appears in this weather."Hi: " उसकी आवाज में साहस और जुनून दोनों थे।En: Her voice was filled with courage and passion.Hi: रोहित के मन में डर था, परंतु प्रियंका के सपने के लिए वह मान गया।En: Though Rohit was scared, he agreed for Priyanka's dream.Hi: अंजलि ने सिर हिलाते हुए कहा, "चलो, मैं तुम्हें रास्ता दिखाऊँगी।En: Anjali nodded and said, "Come on, I'll show you the way."Hi: "बारिश और तेज़ हवाओं के बीच, तीनों जंगल में आगे बढ़े।En: Amidst the rain and strong winds, the three moved forward into the forest.Hi: पेड़ों की पत्तियाँ तेजी से हिल रही थीं।En: The leaves of the trees were shaking rapidly.Hi: बारिश के बीच प्रियंका की आँखों ने आखिरकार उसे देख ही लिया।En: In the rain, Priyanka's eyes finally caught sight of it.Hi: एक खूबसूरत पक्षी एक उच्च शाखा पर बैठा था, उसके पंखों पर पानी की बूंदे चमक रही थीं।En: A beautiful bird was perched on a high branch, its feathers glistening with droplets of water.Hi: प्रियंका ने अपनी कैमरा उठाई और अपने सबसे अच्छे शॉट के लिए तैयार हो गई।En: Priyanka raised her camera and got ready for her best shot.Hi: बारिश की बूंदें उसके चेहरे पर गिर रही थीं, लेकिन उसका ध्यान पूरी तरह से पक्षी पर था।En: Raindrops were falling on her face, but her focus was entirely on the bird.Hi: जैसे ही वह क्लिक करने वाली थी, पक्षी उड़ गया।En: Just as she was about to click, the bird flew.Hi: उसने बटन दबाया, और पक्षी उड़ते हुए उसकी कैमरे में कैद हो गया।En: She pressed the button, capturing the bird in flight on her camera.Hi: जब तूफान थमा, तीनों वापस कैंप लौटे।En: When the storm subsided, the three returned to the camp.Hi: वे थके लेकिन संतोष से भरे थे।En: They were exhausted but filled with satisfaction.Hi: प्रियंका के चेहरे पर एक बड़ी मुस्कान थी।En: Priyanka had a big smile on her face.Hi: उसने वह दुर्लभ फोटो ले ली थी जिसकी उसे ख्वाहिश थी।En: She had taken the rare photo she had wished for.Hi: रोहित ने महसूस किया कि प्रियंका की फोटोग्राफी के प्रति उसकी जो धारणा थी, वह सही नहीं थी।En: Rohit realized that his perception of Priyanka's photography was not correct.Hi: उसने उसकी लगन और धैर्य को सराहा।En: He appreciated her dedication and patience.Hi: "प्रियंका, तुमने एक नया दृष्टिकोण दिया है," रोहित ने कहा।En: "Priyanka, you've given us a new perspective," Rohit said.Hi: "प्रकृति की अप्रत्याशित सुंदरता को देखना सच में अद्भुत है।En: "Seeing the unpredictable beauty of nature is truly amazing."Hi: "अंजलि ने मुस्कुराते हुए कहा, "दुनिया में हर पल कुछ अनोखा हो सकता है, बस हमें उसे पहचानने की नजर चाहिए।En: Anjali smiled and said, "Every moment in the world can be unique; we just need the vision to recognize it."Hi: "रात को जब दीपावली की रोशनी आसमान में चमक रही थी, तीनों ने अपने साहसिक यात्रा की आहूति दी।En: At night, while the lights of Deepavali sparkled in the sky, the three toasted to their adventurous journey.Hi: यह एक यात्रा थी जो उनके जीवन का हिस्सा बन गई थी, और उन्होंने जीवन की सुंदरता को एक नई नजर से देखा।En: It was a trip that became a part of their lives, and they saw the beauty of life with a new perspective. Vocabulary Words:chill: ठंडकsparkle: चमकembarked: निकलेmigratory: प्रवासीdense: घनाhesitant: संकोचwilderness: जंगलdemeanor: स्वभावclusters: झुरमुटोंdesire: इच्छाglimmer: झलकconcern: चिंताcourage: साहसpassion: जुनूनperched: बैठाglistening: चमक रहीdroplets: बूंदेfocused: ध्यानstorm: तूफानsubsided: थमाexhausted: थकेsatisfaction: संतोषperspective: दृष्टिकोणdedication: लगनpatience: धैर्यunpredictable: अप्रत्याशितunique: अनोखाadventurous: साहसिकtoast: आहूतिvision: दृष्टि

The aviation industry is responsible for 3.5% of the world's carbon emissions. That may seem like a small number globally, but this is a big problem in the developed world—and a stubborn one to solve. In this episode, Ryan and Anjali take a look at how Hawaii—a state whose aviation produces half of all transportation emissions—is working to clean up their airways and reach their goal of zero emissions by 2045. They consult experts to learn about the three main problems to focus on, what we can learn from Europe's strategy to tackle this issue, and the steps available right now to pilots, passengers, and governments to shrink the carbon footprint of flying. For the full text transcript, visit ted.com/podcasts/speed-and-scale-transcriptInterested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

This fascinating conversation with Anjali Rao reveals yoga's complex and often untold stories, challenging us to think beyond the simplified narratives we usually hear. Rather than viewing yoga as a static, ancient practice, Anjali shows us how it has always been shaped by social, political, and cultural forces. Her book "Yoga as Embodied Resistance" uncovers the voices of women and marginalised communities throughout history who used yoga as a tool for liberation and resistance, even when dominant power structures tried to exclude them. One of the most compelling aspects of the discussion is how Anjali approaches her research. She describes it as "an embodied, intuitive process" - a non-linear journey of connecting stories and perspectives that might otherwise remain scattered. Through storytelling, she humanises history, making these forgotten narratives accessible and relatable. As she puts it, "Storytelling humanises. Everybody can relate to stories." This approach reveals remarkable individuals from different periods who challenged gender and caste norms, offering us alternative ways of understanding spirituality and personal transformation. The conversation also dives into the political dimensions of language, particularly Sanskrit, which has historically been a tool of power and exclusion. Anjali explains how "only dominant caste men were permitted to use Sanskrit," and how colonial scholarship further amplified these dynamics. Yet she also shows us how language has always been fluid and dynamic, with Sanskrit itself absorbing influences from regional languages across India. Perhaps most importantly, Anjali invites us to embrace complexity and reject binary thinking in our understanding of yoga and transformation. She emphasises the importance of "building capacity for ourselves and in our communities to hold multiplicities" - recognising that yoga's true power lies not in perfectionism or rigid adherence to tradition, but in its potential for ongoing personal and collective liberation. This perspective offers a refreshing alternative to the often commercialised and simplified version of yoga we encounter today.

00:00:00 - Topics00:01:59 - 2027 keeps on coming up as the year of major UFO-related events from mulitple sources including John Ramirez and Anjali https://x.com/MichaelSalla/status/1982606367727775837 00:05:18 - Cyborg Supersoldier used in covert US military, German and Draconian programs was a Galactic Envoy Double Agent https://exopolitics.org/cyborg-supersoldier-used-in-covert-us-military-german-and-draconian-programs-was-a-galactic-envoy-double-agent/ 00:09:28 - Malaysia and the Philippines just signed the Artemis Accords making it 56 nations. https://x.com/MichaelSalla/status/1983153787704377524 00:14:03 - People are being activated after being contacted by mysterious blue beings, https://x.com/MichaelSalla/status/1983162118066102530 00:18:08 - International Asteroid Warning Network notice on 3I/Atlas & the real reason why nations continue to join the Artemis Accords. https://x.com/MichaelSalla/status/1983356281831428156 00:21:42 - Sen. Kirsten Gillibrand thinks that if the U.S. government did come out and say "yes we have alien technology", it wouldn't create public panic. https://x.com/disclosureorg/status/1983684640146665971 00:25:08 - Marco Rubio previously said that multiple whistleblowers had shared information with him about highly classified UFO programs and were afraid for their safety. https://x.com/disclosureorg/status/1983668827754733872 00:28:35 - Images of 3I/Atlas recorded by three sun-facing coronagraph instruments are analyzed in a paper released by two astronomers on Oct 28. https://x.com/MichaelSalla/status/1983831718382428342 00:32:30 - Global Revolution coming in 2026 with Deep State collapse & Major Disclosures: Interview with Brad Johnson https://x.com/MichaelSalla/status/1983855612137238833 00:34:36 - 3I/Atlas appears to have accelerated during its perihelion with the sun either due to outgassing or an artificial propulsion system. https://x.com/MichaelSalla/status/1984077141043028144 00:37:03 - JD Vance still intends to get to the bottom of the UFO issue in the next three years. https://x.com/UAPJames/status/1983494506629451867 00:43:52 - I was interviewed Friday morning on the Shawn Attwood Show to discuss the latest finding on 3I/Atlas https://www.youtube.com/watch?v=ACyuq26CH3800:44:36 - Announcement Monthly Live Briefing Ep 12 November 15 2025Join Dr. Salla on Patreon for Early Releases, Webinar Perks and More.Visit https://Patreon.com/MichaelSalla/

In Part Two of this transformative conversation, Anjali Rao and Hannah go deeper into the lived practice of yoga; how to honour its complexity, language and lineage while teaching with integrity and inclusivity.Anjali unpacks the layered meanings of dharma, reflects on how the concept of true self transcends gender and caste, and explains why Sanskrit is both a source of beauty and a symbol of privilege. She shares how teachers can create spaces of care, accountability and liberation by engaging with history rather than avoiding it.In this episode:What dharma really means — and how to use it with integrityThe idea of the true self beyond identity, caste, and genderWhy Sanskrit can be both sacred and exclusionaryHow to strip away old hierarchies and make yoga spaces truly inclusiveWhat liberation might look like in today's yoga worldThis episode is an invitation to practise yoga as awareness in action; thoughtful, embodied and deeply human.About AnjaliAnjali Rao is a yoga educator-practitioner whose work deconstructs the dynamics of power in yoga with a multidisciplinary approach integrating philosophy, art and history. She offers insight into the stories that have been obscured by heteropatriarchy, orthodoxy, and colonization. She is currently pursuing her Doctorate in Philosophy and Religion at the California Institute of Integral Studies, exploring the formulation of movements of dissent and resistance in the religio-spiritual context. She is on the faculty of many yoga teacher training and continuing education programs. She is also the host of The Love of Yoga podcast, where she shares thought-provoking conversations with yoga scholars and activists on the frontlines of liberatory movements.⁠Anjali's brand new book, Yoga as Embodied Resistance is now available to buy here. ⁠About Alba Yoga Academy⁠⁠⁠⁠⁠⁠⁠⁠Learn more with Alba Yoga Academy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about our Yoga Teacher Training here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch our extensive library of YouTube videos.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Hannah on Instagram.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Celest on Instagram ⁠⁠⁠⁠⁠⁠

Did you know that cows emit methane when they burp? Livestock account for over 12% of the world's greenhouse gas emissions, but farmers and scientists have discovered a superfood that might be the key to lower emissions—and raise healthier cows. In this episode, Ryan and Anjali investigate the mystery of Asparagopsis, a seaweed variety that removes methane from the guts of the animals who eat it. The catch? There are only nine licensed growers in the world. Ryan and Anjali are joined by three experts to talk about the science behind this amazing plant, the benefits we're already seeing from the animals who eat it, and the next steps for scaling up its use by farmers around the world. For the full text transcript, visit ted.com/podcasts/speed-and-scale-transcriptInterested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RJP865. CME/MOC/AAPA/IPCE credit will be available until October 27, 2026 .Fine-Tuning Hypertrophic Cardiomyopathy Care in the CMI Era: Redefining Management for the Modern Heart Failure Specialist In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported through an educational grant from Bristol Myers Squibb.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RJP865. CME/MOC/AAPA/IPCE credit will be available until October 27, 2026 .Fine-Tuning Hypertrophic Cardiomyopathy Care in the CMI Era: Redefining Management for the Modern Heart Failure Specialist In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported through an educational grant from Bristol Myers Squibb.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RJP865. CME/MOC/AAPA/IPCE credit will be available until October 27, 2026 .Fine-Tuning Hypertrophic Cardiomyopathy Care in the CMI Era: Redefining Management for the Modern Heart Failure Specialist In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported through an educational grant from Bristol Myers Squibb.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RJP865. CME/MOC/AAPA/IPCE credit will be available until October 27, 2026 .Fine-Tuning Hypertrophic Cardiomyopathy Care in the CMI Era: Redefining Management for the Modern Heart Failure Specialist In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported through an educational grant from Bristol Myers Squibb.Disclosure information is available at the beginning of the video presentation.

SummaryIn this episode of the Neuroveda podcast, host Gillian Ehrlich and guest Dr. Anjali Brannan delve into the intricate relationship between parenting and trauma. They explore various techniques for somatic trauma resolution, the importance of heartfulness meditation, and how Ayurvedic principles can guide parenting practices. The conversation emphasizes the significance of intuition, the integration of Ayurveda with allopathic medicine, and the healing potential of the mind-body connection. The episode concludes with a discussion on the importance of being aware of health implications, such as nickel allergies in medical treatments.TakeawaysParenting and trauma are intricately related and cannot be separated.Somatic trauma resolution helps individuals process and heal from past traumas.Heartfulness meditation can significantly improve mental clarity and emotional well-being.Intuition plays a crucial role in parenting and decision-making.Ayurvedic principles can guide healthier parenting practices.Integrating Ayurveda with allopathic medicine can enhance patient care.The body has an innate ability to heal when it feels heard and understood.Practicing gratitude can shift family dynamics positively.Awareness of health implications, such as nickel allergies, is essential in medical treatments.Meditation and mindfulness can help reduce trauma and improve communication. Bio: Anjali is a 2001 graduate of the acclaimed Ayurvedic Institute's Advanced Studies and Clinical Program (Gurukula) with world-renowned Ayurvedic physician Dr. Vasant Lad where she studied for 3 years. She is also trained and skilled in Somatic Trauma Resolution, Lymph Drainage, Craniosacral therapy, hands-on Brain therapy, Fluid Articular Release for the joints, Arvigo Maya Abdominal Therapy, Polarity Therapy, LIIFT, Synergy Yoga and Dance. Anjali volunteers as a teacher of Heartfulness Meditation whose system she has been practicing since 1994, and teaching since 2000.  Anjali has also been the featured guest on several different TV & radio shows on health.  Her practice has been part of the University of Cincinnati's Alternative Medicine Rotation for Family Practice Medical Residents at the Clinton Memorial Hospital where medical students would observe her in her work to understand more about complementary medicine. She has also been an Ayurvedic panelist for a Masters Capstone project at the prestigious Brown University. Since 2001, Anjali has had an active Ayurvedic practice and has been teaching classes in Ayurveda. She is the Director of the skilled team at the Ayurveda Natural Health Center in Dayton, Ohio. 

What if everything you thought you knew about yoga's history was only part of the story?In this powerful conversation, yoga educator and researcher Anjali Rao joins Hannah to explore the roots of yoga that are often left out of modern narratives. From her personal journey as a cancer survivor to her deep dive into philosophy, caste, and patriarchy, Anjali invites us to see yoga not as a single tradition, but as a tapestry shaped by countless voices, movements, and histories.Together, they unpack common myths about yoga's origins and discuss what it really means to practise with awareness of culture, context, and power.In this episode:Anjali's story of rediscovering yoga after surviving breast cancerWhy yoga has never been a monolithThe myth of “yoga as union” and what the teachings really point toHow caste, gender, and power dynamics shape modern yoga spacesWhy it's time to question what we've been taught about yoga's originsThis episode will challenge what you think you know and open new ways of seeing yoga's depth and diversity.About AnjaliAnjali Rao is a yoga educator-practitioner whose work deconstructs the dynamics of power in yoga with a multidisciplinary approach integrating philosophy, art and history. She offers insight into the stories that have been obscured by heteropatriarchy, orthodoxy, and colonization. She is currently pursuing her Doctorate in Philosophy and Religion at the California Institute of Integral Studies, exploring the formulation of movements of dissent and resistance in the religio-spiritual context. She is on the faculty of many yoga teacher training and continuing education programs. She is also the host of The Love of Yoga podcast, where she shares thought-provoking conversations with yoga scholars and activists on the frontlines of liberatory movements.Anjali's brand new book, Yoga as Embodied Resistance is now available to buy here. About Alba Yoga Academy⁠⁠⁠⁠⁠⁠⁠Learn more with Alba Yoga Academy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about our Yoga Teacher Training here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch our extensive library of YouTube videos.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Hannah on Instagram.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Celest on Instagram ⁠⁠⁠⁠⁠⁠

The Security Council is deep into negotiations around authorizing an international stabilization force for Gaza.  But even if the Council approves such a mission, will it actually deploy? In this episode of To Save Us From Hell,  Mark and Anjali share their doubts. Also up: the Trump administration blew up a global deal to put a price on carbon in international shipping — a move that would have pushed the industry toward zero emissions. Mark and Anjali break down this latest clash between Washington and the U.N. But first, Anjali and Mark sit down with Heba Aly, director of a new coalition called Article 109, which is taking on a bold mission: reforming the U.N. Charter itself. Article 109 is a little-known provision of the Charter that enables member states to review and revise it — but it's never been invoked. So, is now the right time to open up the U.N. Charter to review? What would that actually entail? And is it even a good idea? Listen and learn! The full episode is available for our paying subscribers. https://www.globaldispatches.org/40percentoff 

This is a free preview of a paid episode. To hear more, visit www.globaldispatches.orgThe ceasefire in Gaza is hanging by a thread. One idea on the table: an International Stabilization Force made up of troops from around the world. The Security Council is deep in negotiations over a resolution to authorize it — but even if it passes, will the mission ever deploy? Mark and Anjali have their doubts.Meanwhile, the Trump administration just blew up a global deal to put a price on carbon in international shipping — a move that would have pushed the industry toward zero emissions. Mark and Anjali break down this latest clash between Washington and the U.N.Those conversations are behind the paywall for our subscribers. Up first, they sit down with Heba Aly, director of a new coalition called Article 109, which is taking on a bold mission: reforming the U.N. Charter itself. Get a discounted subscription: https://www.globaldispatches.org/40percentoff

Fluent Fiction - Hindi: Anjali's Quest: The Mystique of the Blue Lotus Revealed Find the full episode transcript, vocabulary words, and more:fluentfiction.com/hi/episode/2025-10-22-22-34-02-hi Story Transcript:Hi: दीपावली की शाम थी, और अंजलि अपनी जान-पहचान के दोस्तों के साथ खुशी मना रही थी।En: It was Deepavali evening, and Anjali was celebrating with her acquaintances and friends.Hi: लेकिन उसके मन में एक अलग ही बेचैनी थी।En: However, there was a different kind of restlessness in her mind.Hi: वह एक प्रसिद्ध वनस्पतिवैज्ञानिक थी, लेकिन उसकी असली चाहत थी एक दुर्लभ नीला कमल ढूंढना, जो बस दीपावली के दौरान ही खिलता था।En: She was a renowned botanist, but her real desire was to find a rare blue lotus that bloomed only during Deepavali.Hi: उसने सुना था कि वह फूल एक गुप्त प्रयोगशाला में संरक्षण में रखा गया है, जो घने जंगलों के भीतर कहीं छिपा हुआ था।En: She had heard that this flower was preserved in a secret laboratory, hidden somewhere within dense forests.Hi: उस प्रयोगशाला की सुरक्षा अत्यधिक कड़ी थी, लेकिन अंजलि के पास उससे गुजरने का एक तरीका था।En: The security of that laboratory was extremely tight, but Anjali had a way to get past it.Hi: उसके पास एक योजना थी।En: She had a plan.Hi: उस रात, उसने अपने पास मौजूद पादपों की जानकारी का उपयोग करते हुए, कुछ खास पौधों से धुँआ पैदा किया।En: That night, using her knowledge of plants, she created some special smoke from certain plants.Hi: यह धुँआ अधिकतर सुरक्षा प्रणालियों को अलर्ट कर देगा।En: This smoke would alert most security systems.Hi: उसके बाद, वह दबे पांव प्रयोगशाला की ओर बढ़ी।En: Then, she quietly approached the laboratory.Hi: प्रयोगशाला में प्रवेश करते ही उसने चारों ओर नजर दौड़ाई।En: Upon entering the laboratory, she looked around.Hi: दीवारों पर जगह-जगह सुरक्षा कैमरे लगे हुए थे।En: Security cameras were installed everywhere on the walls.Hi: अंजलि ने वहां के पेड़ों और पत्तियों को ध्यानपूर्वक देखा।En: Anjali carefully observed the trees and leaves there.Hi: थोड़े ही देर में उसने वह दुर्लभ नीला कमल देख लिया।En: In a short time, she spotted the rare blue lotus.Hi: उसे देखकर उसके चेहरे पर मुस्कान खिल उठी।En: Seeing it, a smile spread across her face.Hi: लेकिन तभी उसने सोचा कि उसे इस कमल को यहां से नहीं ले जाना चाहिए।En: But then she thought that she should not take this lotus from there.Hi: उसने अपने कैमरे से उस फूल की ढेरों तस्वीरें लीं।En: She took numerous pictures of the flower with her camera.Hi: उसकी यात्रा का असली उद्देश्य यह था कि वह इसे खोजे और लोगों के साथ इसकी खूबसूरती साझा करे।En: The real purpose of her journey was to find it and share its beauty with others.Hi: पूरा दिन बीत जाने पर, अंजलि ने महसूस किया कि ज्ञान और खोज का असली मतलब खोज और उसे साझा करने में है, ना कि उसे अपने पास रख लेने में।En: After spending the whole day, Anjali realized that the true meaning of knowledge and exploration lies in discovering and sharing it, not in keeping it to oneself.Hi: वह खुश थी कि उसने अपने सपने को सच होते देखा और अपनी निष्ठा बरकरार रखी।En: She was happy that she saw her dream come true and maintained her integrity.Hi: इस प्रकार, अंजलि ने एक नई सोच के साथ अपने जीवन की एक नई शुरुआत की और विश्व के सामने उस नीले कमल की अद्भुत कथा साझा की।En: Thus, Anjali began a new phase of her life with a new perspective and shared the amazing story of the blue lotus with the world.Hi: और दीपावली की रात, उसके चेहरे पर असली खुशी थी जिसने उसके मन की अनमोल यात्रा को यादगार बना दिया।En: And on Deepavali night, her face was lit with genuine happiness, which made her priceless journey memorable. Vocabulary Words:acquaintances: जान-पहचानrenowned: प्रसिद्धbotanist: वनस्पतिवैज्ञानिकrare: दुर्लभbloomed: खिलताpreserved: संरक्षण में रखा गयाsecret: गुप्तlaboratory: प्रयोगशालाdense: घनेforests: जंगलोंsecurity: सुरक्षाextremely: अत्यधिकtight: कड़ीplan: योजनाknowledge: जानकारीquietly: दबे पांवcameras: कैमरेinstalled: लगे हुएintegrity: निष्ठाperspective: सोचgenuine: असलीhappiness: खुशीjourney: यात्राmemorable: यादगारbeauty: खूबसूरतीexploration: खोजdiscovered: खोजेsharing: साझा करनाspotted: देख लियाapproached: बढ़ी

Is yoga exclusively connected to Hinduism? What is the caste system and why would a western yoga teacher need to understand it? How much of yoga's complex history do modern yoga practitioners and teachers really understand? In this powerful and thought-provoking conversation, I welcome back Anjali Rao — yoga educator, activist, and author — to unpack the intertwined histories of yoga, caste, patriarchy, and colonization. Drawing from her new book Yoga as Embodied Resistance, Anjali challenges us to explore how caste hierarchies and colonial legacies still shape modern yoga spaces, language, and access to practice today. Anjali brings a decolonial and feminist lens to the history of yoga, asking practitioners and teachers alike to hold space for complexity, discomfort, and nuance rather than rushing toward easy answers. In this episode, you'll hear: the origins, structure, and enduring legacy of the South Asian caste system and the material and spiritual inequalities it has perpetuated. a discussion on how caste hierarchies and Brahminical dominance are reflected in today's yoga spaces—often unconsciously a nuanced look at the relationship between yoga and Hinduism how colonialism and capitalism have "flattened" diverse traditions into rigid categories, leading to oversimplification and erasure of nuance in both yoga's history and present-day understanding practical advice for teachers and practitioners on recognizing signs of exclusivity, and steps teachers can take toward expanding inclusivity and embracing discomfort an introduction to the work of caste abolitionists Learn More From Anjali: Anjali's website The Love of Yoga Podcast Follow Anjali on Instagram Yoga as Embodied Resistance — Anjali Rao Yoga As Embodied Resistance: Reading Circle Trauma of Caste — Thenmozhi Soundararajan Annihilation of Caste — Dr. B.R. Ambedkar Accessible Yoga Association   This episode is brought to you by OfferingTree, an easy-to-use, all-in-one online platform for yoga teachers that provides a personal website, booking, payment, blogging, and many other great features. If you sign up at www.offeringtree.com/mentor, you'll get 50% off your first three months (or 15% off any annual plan)!  OfferingTree supports me with each sign-up.

Fluent Fiction - Hindi: From Tea Spills to Heart Spills: A Magical Evening in Mumbai Find the full episode transcript, vocabulary words, and more:fluentfiction.com/hi/episode/2025-10-21-07-38-20-hi Story Transcript:Hi: मुंबई की हल्की-फुल्की शाम थी।En: It was a light, breezy evening in Mumbai.Hi: हवा में थोड़ी ठंडक थी और पत्ते धीरे-धीरे गिर रहे थे, जैसे प्रकृति अपनी चाय लेकर बैठी हो।En: There was a slight chill in the air and the leaves were gently falling, as if nature was sitting down with its own cup of tea.Hi: राज, एक युवा आईटी पेशेवर, उसी चाय की दुकान पर था जहाँ वो अक्सर जाता था।En: Raj, a young IT professional, was at the same tea shop where he often went.Hi: यह एक छोटी, आरामदायक जगह थी, जिसमें मसालों और उबलती चाय की खुशबू हमेशा मौजूद रहती थी।En: It was a small, cozy place, always filled with the aroma of spices and boiling tea.Hi: दीवारों पर रंग-बिरंगे चित्र लगे थे और पुरानी लकड़ी की टेबल्स पर लोग अपनी चाय का आनंद ले रहे थे।En: Colorful pictures adorned the walls, and people were enjoying their tea on old wooden tables.Hi: राज का दिल तेजी से धड़क रहा था।En: Raj's heart was racing.Hi: वह अनजाने में अपनी खिड़की से लगती वाली जगह देखने लगा, जहाँ अनजली आती थी।En: He was subconsciously looking towards the window seat, where Anjali used to sit.Hi: अनजली, उसकी सहकर्मी, जिनसे वह इम्प्रेस होने की कोशिश करता रहता था।En: Anjali, his colleague, whom he constantly tried to impress.Hi: विक्रम, उसका घनिष्ठ मित्र, उसी समय दुकान में दाखिल हुआ।En: Vikram, his close friend, entered the shop at that moment.Hi: विक्रम ने हंसते हुए कहा, "तो राज, आज क्या योजना है?En: Vikram laughed and asked, "So, Raj, what's the plan for today?"Hi: "राज ने घबराहट से जवाब दिया, "पता नहीं यार।En: Raj replied nervously, "I don't know, man.Hi: कुछ खास नहीं।En: Nothing special.Hi: शायद कुछ जादू दिखा दूं?En: Maybe I'll show some magic?"Hi: "विक्रम हंसते हुए बोला, "भाई, उस पर जादू मत चला, बस सच्चा रह।En: Vikram chuckled and said, "Brother, don't try magic on her, just be real."Hi: "राजने उसके सुझाव को नज़रअंदाज़ किया और एक जादू की पुस्तक से एक छोटा सा ट्रिक सीखा था।En: Raj ignored his suggestion and had learned a small trick from a magic book.Hi: आखिरकार, अनजली दुकान में आई, हमेशा की तरह खिलखिलाती हुई।En: Finally, Anjali entered the shop, giggling as usual.Hi: दुकान में और खुशनुमा माहौल छा गया।En: The atmosphere in the shop became even more pleasant.Hi: राज ने चाय का प्याला उठाया और अनजली के पास बैठ गया।En: Raj picked up his cup of tea and sat down next to Anjali.Hi: लेकिन उसके हाथ कांपने लगे और झटके से पूरा चाय का प्याला उसके ऊपर गिर गया।En: But his hands started shaking, and suddenly the entire cup of tea spilled over him.Hi: "ओह!En: "Oh!"Hi: " अनजली ने हंसते हुए कहा।En: Anjali laughed and said.Hi: राज शर्मिंदा हो गया लेकिन उसने खुद को संभाला।En: Raj felt embarrassed but composed himself.Hi: विक्रम उसकी मदद के लिए आया, "कोई बात नहीं यार, यह जादू का हिस्सा लग रहा है।En: Vikram came to his aid, "No worries, man, this seems like a part of the magic."Hi: "कुछ देर बाद, जब राज ने अपनी हिम्मत जुटाई, उसने सोचा कि एक और छोटा सा जादू कर सकता है।En: After a while, when Raj gathered his courage, he thought he could perform another small trick.Hi: उसने विक्रम के खाली कप को उठाया और उसमें से चाय की बरसात होने की कोशिश की।En: He picked up Vikram's empty cup and tried to make tea rain from it.Hi: लेकिन वह खुद चाय से नहा गया।En: But he ended up drenching himself in tea instead.Hi: अनजली हंस पड़ी, उसकी हंसी में कोई तंज नहीं था, बस सच्ची खुशी थी।En: Anjali burst into laughter, her laugh carried no mockery, only genuine joy.Hi: "राज, तुम तो बड़े मनोरंजनकारी हो," वह बोली।En: "You are quite entertaining, Raj," she said.Hi: राज हंस पड़ा, उसकी सारी घबराहट गायब हो गई।En: Raj laughed, all his nervousness vanished.Hi: "शायद हमें कभी साथ में कॉफी पीनी चाहिए," अनजली ने कहा, जिससे राज ने संतोषपूर्ण मुस्कान के साथ हामी भरी।En: "Maybe we should have coffee together sometime," Anjali suggested, to which Raj nodded with a satisfied smile.Hi: उस दिन की गलती ने राज को सीख दी कि उसे अनजली के सामने खुद को बदलने की जरूरत नहीं थी।En: The mishap of that day taught Raj that he didn't need to change himself in front of Anjali.Hi: उसे अहसास हुआ कि असली जादू उसके सच्चे मुस्कान और ईमानदारी में था, न कि किसी जादू के ट्रिक में।En: He realized that the real magic was in his genuine smile and honesty, not in any magic trick.Hi: औरइस तरह, एक साधारण चाय की दुकान में, राज ने आत्मविश्वास पाया और छोटी-छोटी बातों का जादू समझा।En: And thus, in a simple tea shop, Raj found confidence and understood the magic of small moments. Vocabulary Words:breezy: हल्की-फुल्कीchill: ठंडकcozy: आरामदायकaroma: खुशबूadorned: लगेsubconsciously: अनजाने मेंimpress: इम्प्रेसplan: योजनाnervously: घबराहट सेsuggestion: सुझावgiggling: खिलखिलातीatmosphere: माहौलembarrassed: शर्मिंदाcomposed: संभालाcourage: हिम्मतdrenching: नहा गयाmockery: तंजgenuine: सच्चीsatisfied: संतोषपूर्णmishap: गलतीconfidence: आत्मविश्वासgathered: जुटाईauthenticity: ईमानदारीconjuring: जादूmoment: क्षणrain: बरसातburst: फट पड़ीvanished: गायबentertaining: मनोरंजनकारीrealized: अहसास

Even if we do everything we need to do to limit our carbon emissions—curb deforestation, stop driving so many miles, clean up our power grids—we still need to remove gigatons of carbon from our atmosphere to meet our climate goals. Carbon removal is still a new technology, and while carbon removal companies removed roughly 35,000 tons of carbon last year, we have a long way to go. Luckily, there are people working on creative ways to raise the capital needed for development of this crucial tech. Ryan and Anjali chat with Nan Ransohoff, Head of Climate at the online payment company Stripe, and learn about her efforts to invest in carbon removal, and encouraging other big companies to remove 10 million gigatons of carbon each year by 2050. For the full text transcript, visit ted.com/podcasts/speed-and-scale-transcriptInterested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

Fluent Fiction - Hindi: A Diwali Gift: Lighting Up a Unique Friendship Find the full episode transcript, vocabulary words, and more:fluentfiction.com/hi/episode/2025-10-18-07-38-20-hi Story Transcript:Hi: दिल्ली की चांदनी चौक की भीड़भाड़ वाली गलियों में, हर तरफ रौशनी और खुशबू का जुनून छाया हुआ है।En: In the bustling lanes of Chandni Chowk in Delhi, a frenzy of light and aroma filled the air.Hi: दीवाली आने वाली है, और बाजार में चहल-पहल है।En: Diwali was approaching, and the market was bustling with activity.Hi: रंग-बिरंगे कंदील और मिठाइयों की सुगंध ने लोगों के चेहरे पर खुशी बिखेर दी है।En: The vibrant lanterns and the fragrance of sweets spread smiles across people's faces.Hi: इसी माहौल के बीच, रवि और मीरा बाजार के बीच खुद को तलाशने की कोशिश कर रहे हैं।En: Amidst this atmosphere, Ravi and Meera were trying to find themselves in the market.Hi: रवि के मन में एक खास इच्छा है।En: Ravi had a special wish in his heart.Hi: वह चाहता है कि इस बार दीवाली पर मीरा के लिए कुछ खास तोहफा लाए।En: He wanted to bring something special for Meera this Diwali.Hi: उनकी दोस्ती की खासियत को दर्शाता तोहफा।En: A gift that would reflect the uniqueness of their friendship.Hi: मीरा, जो हमेशा हंसमुख और मददगार रहती है, रवि के साथ है।En: Meera, who was always cheerful and helpful, was with Ravi.Hi: वह जानती है कि तोहफा चुनना रवि के लिए आसान नहीं होगा।En: She knew that choosing a gift wouldn't be easy for him.Hi: बाजार में एक दुकान पर चलते चलते उन्हें अंजलि मिलती है, जो एक मिलनसार दुकानवाली है।En: While walking through a shop in the market, they met Anjali, a friendly shopkeeper.Hi: उसकी दुकान में तरह-तरह की वस्तुएं हैं।En: Her shop had a variety of items.Hi: अंजलि ने चहकते हुए कहा, "रवि भाई, मीरा के लिए कुछ चुनने में मदद चाहिए?En: Anjali chirped in, "Need help choosing something for Meera, Ravi bhai?Hi: मेरे पास कई अच्छे विकल्प हैं।En: I have many great options."Hi: " रवि ने हिचकते हुए कहा, "हाँ, पर मैं कुछ अनोखा और खास ढूंढ़ रहा हूँ।En: Ravi hesitantly said, "Yes, but I'm looking for something unique and special."Hi: "अंजलि ने अपने सुझाव देने शुरू कर दिए।En: Anjali began offering her suggestions.Hi: दीयों, मूर्तियों, और सजावट के नए-पुराने सामानों के बारे में उसे जितना ज्ञान था, सब उसने रवि को बताया।En: She shared all the knowledge she had about new and old items like lamps, idols, and decorations with Ravi.Hi: लेकिन रवि अभी भी निर्णय नहीं कर पा रहा था।En: But Ravi still couldn't make a decision.Hi: सड़क पर चलते-चलते, अचानक रवि की नजर एक अद्भुत हस्तनिर्मित दीप पर पड़ी।En: While walking down the street, suddenly Ravi noticed an exquisite handmade lamp.Hi: वह दीप देखा ऐसा कि उसे उनके बचपन के दीवाली के दिन याद आ गए।En: The sight of it reminded him of their childhood Diwali days.Hi: वह मीरा के साथ बिताए हुए उन पुरानी यादों की झलक दिखा रहा था।En: It mirrored the old memories he had spent with Meera.Hi: रवि के मन में हलचल हुई।En: A stir occurred in Ravi's heart.Hi: उसने मन ही मन सोचा, यही वो खास चीज है जो मीरा को अनोखी लगेगी और हमारी दोस्ती की खासियत को दर्शाएगी।En: He thought to himself, this is the special thing that will seem unique to Meera and will reflect the essence of our friendship.Hi: रवि ने अपनी हिचकिचाहट को किनारे रखते हुए उस दीप को खरीद लिया।En: Putting aside his hesitation, Ravi bought the lamp.Hi: अंजलि ने मुस्कराते हुए कहा, "यह सच में बहुत खास है।En: Anjali smiled and said, "This is indeed very special.Hi: आपने अच्छा चुना।En: You made a good choice."Hi: " दीवाली के दिन, रवि ने दीप मीरा को भेंट किया।En: On Diwali, Ravi presented the lamp to Meera.Hi: मीरा की आंखों में खुशी थी।En: There was happiness in her eyes.Hi: उसने कहा, "यह दीप सच में हमारी दोस्ती का आइना है।En: She said, "This lamp truly mirrors our friendship.Hi: धन्यवाद, रवि!En: Thank you, Ravi!"Hi: " रवि ने उस दिन महसूस किया कि अपनी अंतरात्मा की आवाज सुनना कितना जरूरी होता है।En: On that day, Ravi realized how important it is to listen to the voice of your conscience.Hi: उसने सीखा कि कभी-कभी सच्चाई भव्यता से अधिक महत्वपूर्ण होती है।En: He learned that sometimes truth can be more important than grandeur.Hi: इस दीवाली ने केवल उनके घर को रोशन नहीं किया, बल्कि उनकी दोस्ती को भी नई रोशनी दी।En: This Diwali not only illuminated their home but also brought new light to their friendship. Vocabulary Words:bustling: भीड़भाड़ वालीlanterns: कंदीलfragrance: सुगंधamidst: बीचuniqueness: खासियतcheerful: हंसमुखhesitantly: हिचकते हुएexquisite: अद्भुतmemories: यादेंessence: खासियतhesitation: हिचकिचाहटpresented: भेंट कियाconscience: अंतरात्माgrandeur: भव्यताilluminated: रोशनaroma: खुशबूfrenzy: जुनूनlanes: गलियोंvibrant: रंग-बिरंगेshopkeeper: दुकानवालीvariety: तरह-तरहchirped: चहकते हुएsuggestions: सुझावidols: मूर्तियोंstir: हलचलputting aside: किनारे रखते हुएreflected: दिखा रहा थाtruth: सच्चाईmirror: आइनाvoice: आवाज

This is the surprising story of how Texas – rich in oil and gas – became America's biggest producer of wind energy. For our first episode, Ryan and Anjali talk with Pat Wood, once George W. Bush's right hand man and head of Texas's Public Utility Commission, to uncover the innovative approach that turned Texas into a renewable energy powerhouse. It's a story about what could get done before partisan politics got in the way of good climate policy, and it shows that economic incentives for consumers, government, and companies can play a huge role in supercharging clean energy.For the full text transcript, visit go.ted.com/BHTranscriptsHow to Be a Better Human is nominated for the Signal Award for Best Advice & How To. Vote here!Interested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

"Question everything."Today, I welcome Anjali Rao, a yoga teacher and author, to discuss her journey into yoga, the cultural and historical contexts of yoga, and the themes of gender and caste within the practice. We delve into the representation of women and gender-expansive folks in yoga history, the impact of caste on yoga practices, and the importance of diverse perspectives in understanding yoga's role in modern society. Anjali emphasizes the need for curiosity, critical thinking, and the ability to hold paradoxes in our understanding of yoga and its teachings.Key moments from our talk; ➖ Caste and patriarchy significantly impact modern yoga practices.➖ Yoga is often misrepresented as a monolithic practice.➖ Diverse perspectives are essential for understanding yoga's complexities.➖ Curiosity and questioning are vital for personal growth.➖ Yoga can serve as a tool for resistance against societal norms.➖ The importance of community and dialogue in yoga practice.Find her new book, Yoga As Embodied Resistance: A Feminist Lens in Caste, Gender And Sacred Resilience in Yoga History, and join her upcoming reading circle HEREAnjali on IG HEREI really enjoyed receiving more contextual history and thought-provoking research presented by Anjali, and mostly her passion for sharing knowledge. I know you will take away something to contemplate in your positionality in the yoga world, as well as in your personal relationship with the broad and diverse teachings of yoga. in oneness, Bobbi Thanks for listening!

Today, we have a special episode to share with you from TED's brand new podcast, Speed & Scale. Speed & Scale was created to help combat the doom and gloom that comes when thinking and learning about climate change. The hosts Anjali Grover and Ryan Panchadsaram interview experts from around the world on the measurable changes they're making to combat the climate crisis and create a better future for the planet – and for those of us living on it.  In this episode, Ryan and Anjali reflect on what to do about fossil gas, and they are joined by some incredible people coming up with bold solutions. The kind of solutions that save billions of dollars for energy companies – and consumers. Check out more episodes of the TED podcast Speed & Scale wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

UNGA is over. But its legacy lives on. We recorded this episode as news broke of a potential ceasefire between Israel and Hamas, and so we look back at UNGA80 to trace the ways in which the world's largest diplomatic gathering may have provided some key momentum for a breakthrough on Gaza. Mark and Anjali also go deep on a new Gang Suppression Force that the Security Council just authorized for Haiti. But can this international intervention in Haiti succeed when so many before it have failed? Finally, Mark and Anjali make their Nobel Peace Prize picks. Spoiler alert — it ain't Donald Trump. Unlock full access to this episode with a 40% discount.  https://www.globaldispatches.org/40percentoff

How much time do you spend commuting to and from work in your car? And do you drive alone? In the US, the transportation sector emits more carbon pollution than any other sector—but in 1991, Washington State decided to take matters into their own hands. In this episode, Ryan and Anjali talk to Brian Lagerberg, who worked on the state's commuter trip reduction plan: a policy that required employers to provide their employees with alternative ways to get to work. Together, they unpack the factors that led to the plan's success and discuss how other cities and states can promote the same practices that make Washington the carpool state, and the kind of model that others can follow. For the full text transcript, visit ted.com/podcasts/fixable-transcriptsInterested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

How much time do you spend commuting to and from work in your car? And do you drive alone? In the US, the transportation sector emits more carbon pollution than any other sector—but in 1991, Washington State decided to take matters into their own hands. In this episode, Ryan and Anjali talk to Brian Lagerberg, who worked on the state's commuter trip reduction plan: a policy that required employers to provide their employees with alternative ways to get to work. Together, they unpack the factors that led to the plan's success and discuss how other cities and states can promote the same practices that make Washington the carpool state, and the kind of model that others can follow. For the full text transcript, visit ted.com/podcasts/speed-and-scale-transcriptInterested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

In this episode of How I Met Your Data, Anjali and Junaid sit down with Tony Shaw, Founder & CEO of DATAVERSITY - the force behind Enterprise Data World (EDW) and DGIQ. Tony traces the early origins of a “metadata conference” that became a global learning platform, then gets candid about what actually moves the data profession forward: cycles, culture, and community. We dig into how conference content evolves (remember when data modeling was the headliner?), why governance remains a business function first, and how AI is reshaping both programming and the attendee experience; think smarter discovery of talks, better content matching, and, perhaps someday, intentional networking that beats hallway serendipity. Tony also shares the story behind DATAVERSITY's Women in Data focus and why younger, more global audiences are changing the room—for the better. In this episode The origin story: buying a tiny “metadata” event and building DATAVERSITY into a global education platform Surviving economic cycles: training, travel, sponsorship, and how digital finally scaled during COVID What's changed (and what hasn't): the rise, fall, and return of semantics; AI's pull on modeling and governance Governance as a business sport: why DGIQ draws nearly 50% of non-IT leaders Global signals: banks in Uruguay winning best-practice awards; Saudi Arabia's push on data & AI capability AI at conferences: from content discovery to future attendee matchmaking (and the privacy guardrails we'll need) Women in Data: mentorship, career design, and programming that's open to everyone, but designed to meet real gaps You'll like this if… You lead data/AI programs, run governance in the messy middle, or care about how our field learns—together. Also useful if you're deciding whether to bring your non-data peers to a data conference (short answer: yes).

This is the surprising story of how Texas – rich in oil and gas – became America's biggest producer of wind energy. For our first episode, Ryan and Anjali talk with Pat Wood, once George W. Bush's right hand man and head of Texas's Public Utility Commission, to uncover the innovative approach that turned Texas into a renewable energy powerhouse. It's a story about what could get done before partisan politics got in the way of good climate policy, and it shows that economic incentives for consumers, government, and companies can play a huge role in supercharging clean energy.Interested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

This is the surprising story of how Texas – rich in oil and gas – became America's biggest producer of wind energy. For our first episode, Ryan and Anjali talk with Pat Wood, once George W. Bush's right hand man and head of Texas's Public Utility Commission, to uncover the innovative approach that turned Texas into a renewable energy powerhouse. It's a story about what could get done before partisan politics got in the way of good climate policy, and it shows that economic incentives for consumers, government, and companies can play a huge role in supercharging clean energy.Interested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyouTEDAI Vienna: ted.com/ai-viennaTEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.

This is the surprising story of how Texas – rich in oil and gas – became America's biggest producer of wind energy. For our first episode, Ryan and Anjali talk with Pat Wood, once George W. Bush's right hand man and head of Texas's Public Utility Commission, to uncover the innovative approach that turned Texas into a renewable energy powerhouse. It's a story about what could get done before partisan politics got in the way of good climate policy, and it shows that economic incentives for consumers, government, and companies can play a huge role in supercharging clean energy.Interested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyouTEDAI Vienna: ted.com/ai-viennaTEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.

This is a free preview of a paid episode. To hear more, visit www.globaldispatches.orgUNGA is over. But its legacy lives on. We recorded this episode as news broke of a potential ceasefire between Israel and Hamas, and so we look back at UNGA80 to trace the ways in which the world's largest diplomatic gathering may have provided some key momentum for a breakthrough on Gaza. Mark and Anjali also go deep on a new Gang Suppression Force that the Security Council just authorized for Haiti. But can this international intervention in Haiti succeed when so many before it have failed? Finally, Mark and Anjali make their Nobel Peace Prize picks. Spoiler alert — it ain't Donald Trump.Unlock full access to this episode with a 40% discount https://www.globaldispatches.org/40percentoff

Ten years ago, Indonesia's forests were being decimated due to a big spike in palm oil production…until two Girl Scouts decided to get involved. Anjali and Ryan uncover the story behind Indonesia's dramatic reduction in deforestation. From grassroots activism to corporate boardrooms, this episode explores the delicate balance of pressuring companies, influencing governments, and empowering local communities to protect our forests. Discover how a blend of smart policies and market forces can create lasting change, and learn why the fight against deforestation is a global game of whack-a-mole we can't afford to lose.For the full text transcript, visit ted.com/podcasts/speed-and-scale-transcriptInterested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

Fluent Fiction - Hindi: Mystery Pendant at Jaipur Amer Fort: A Tale of Trust & Discovery Find the full episode transcript, vocabulary words, and more:fluentfiction.com/hi/episode/2025-10-06-22-34-01-hi Story Transcript:Hi: जयपुर के आमेर किले की दीवारों पर शरद ऋतु की धूप सजीव रंग भर रही थी।En: The Jaipur Amer fort's walls were bathed in the vibrant hues of autumn sunshine.Hi: नवरात्रि का उत्सव चल रहा था।En: The Navratri festival was underway.Hi: चारों ओर ढोल की थाप और गरबा की धुन सुनाई दे रही थी।En: All around, the beat of drums and the melody of garba could be heard.Hi: इसी माहौल में अंजलि, रोहन और सिद्धार्थ किले की सैर पर निकले थे।En: In this atmosphere, Anjali, Rohan, and Siddharth set out to explore the fort.Hi: अंजलि और रोहन दिल्ली से आए थे।En: Anjali and Rohan had come from Delhi.Hi: दोनों अच्छे दोस्त थे।En: They were good friends.Hi: अंजलि हमेशा जिम्मेदार रहती थी, जबकि रोहन को घूमने-फिरने का बड़ा शौक था।En: Anjali was always responsible, while Rohan had a great passion for traveling.Hi: सिद्धार्थ उनका गाइड था।En: Siddharth was their guide.Hi: उसके बारे में अजीब बातें थीं – वो बहुत कम बोलता, पर उसके जानने का अंदाज निराला था।En: There were strange things about him—he spoke very little, but his way of knowing things was unique.Hi: सैर के दौरान अंजलि ने अचानक देखा कि उसकी दादी का दिया हुआ पुराना पेंडेंट गुम हो गया है।En: During the tour, Anjali suddenly noticed that the old pendant given by her grandmother was missing.Hi: वह पेंडेंट उनके परिवार की विरासत था।En: The pendant was a family heirloom.Hi: अंजलि के चेहरे पर चिंता की लकीरें स्पष्ट थीं।En: Worry lines were clearly visible on Anjali's face.Hi: पेंडेंट का हार जाना अंजलि के लिए सिर्फ धन का नुकसान नहीं बल्कि एक भावनात्मक क्षति थी।En: Losing the pendant was not just a financial loss for Anjali but an emotional one as well.Hi: "हम इसे ढूंढ़ेंगे," रोहन ने कहा, लेकिन वह पास के किसी कोने में ध्यान देने के बजाए खुली जगहों को देख रहा था।En: "We will find it," Rohan said, but instead of paying attention to the nearby corners, he was looking at open areas.Hi: अंजलि को संदेह हुआ कि सिद्धार्थ को इस बारे में कुछ पता होगा।En: Anjali suspected that Siddharth might know something about it.Hi: उसे लग रहा था कि सिद्धार्थ कुछ छिपा रहा है।En: She felt that Siddharth was hiding something.Hi: वह धीरे-धीरे उसके पास गई और बोली, "सिद्धार्थ, मुझे लगता है कि तुम कुछ जानते हो।En: She slowly approached him and said, "Siddharth, I think you know something."Hi: "सिद्धार्थ हंसा, एक हल्की मुस्कान के साथ, "इसीलिए मैंने तुमसे कहा था कि ध्यान से चलो।En: Siddharth smiled, a slight grin on his face, "That's why I told you to walk carefully.Hi: यह जगह राजाओं की रहस्यमयी कहानियों को अपने भीतर छुपाए हुए है।En: This place is full of mysterious tales of kings."Hi: " फिर उसने धीरे से एक पेंडेंट अपनी जेब से निकाला— वही पेंडेंट जिसकी तलाश अंजलि कर रही थी।En: Then he gently took out a pendant from his pocket—the very pendant Anjali was searching for.Hi: "यह तुम्हारे गिर जाने के बाद मैं इसे उठाया और सुरक्षित रखा," सिद्धार्थ ने समझाया।En: "I picked it up after you dropped it and kept it safe," Siddharth explained.Hi: अंजलि का चेहरा खिल उठा।En: Anjali's face lit up.Hi: उसने महसूस किया कि उसकी सारी चिंताएं फिजूल थीं।En: She realized that all her worries were baseless.Hi: उसने सिद्धार्थ को धन्यवाद दिया और रोहन के साथ अपनी इस अद्भुत यात्रा को यादगार बनाने के लिए कृतज्ञता व्यक्त की।En: She thanked Siddharth and expressed her gratitude to Rohan for making this amazing journey memorable.Hi: यह अनुभव अंजलि को और भी मजबूत बना गया।En: This experience made Anjali even stronger.Hi: उसने सीखा कि विश्वास और धैर्य सब हल करता है।En: She learned that trust and patience solve everything.Hi: रोहन ने भी समझा कि कभी-कभी ध्यान देने और सतर्क रहने से चीजें कितनी आसान हो जाती हैं।En: Rohan also understood how paying attention and being alert could make things so much easier.Hi: किले से लौटते वक्त, अंजलि, रोहन और सिद्धार्थ एक दूसरे के साथ हंसते-मुस्कुराते बाहर निकले।En: As they returned from the fort, Anjali, Rohan, and Siddharth exited with laughter and smiles all around.Hi: वहां की जीवंतता और नवरात्रि की धूम उन्हें जयपुर की खूबसूरती में डुबो रही थी।En: The vibrancy and the Navratri festivities were immersing them in the beauty of Jaipur.Hi: उनका यह सफर सबक सिखाते और रिश्तों की गहराई महसूस कराते हुए समाप्त हो गया।En: Their journey ended, teaching them lessons and deepening their bonds. Vocabulary Words:vibrant: सजीवhues: रंगautumn: शरद ऋतुmelody: धुनexplore: सैरresponsible: जिम्मेदारpassion: शौकguide: गाइडunique: निरालाpendant: पेंडेंटheirloom: विरासतworry lines: चिंता की लकीरेंbaseless: फिजूलgratitude: कृतज्ञताmemorable: यादगारpatience: धैर्यalert: सतर्कvibrancy: जीवंतताfestivities: धूमimmersing: डुबो रहीbeauty: खूबसूरतीjourney: सफरbathed: भर रहीmysterious: रहस्यमयीtales: कहानियोंgrin: मुस्कानfinancial: धनemotional: भावनात्मकsuddenly: अचानकrealized: महसूस किया

This is the surprising story of how Texas – rich in oil and gas – became America's biggest producer of wind energy. For our first episode, Ryan and Anjali talk with Pat Wood, once George W. Bush's right hand man and head of Texas's Public Utility Commission, to uncover the innovative approach that turned Texas into a renewable energy powerhouse. It's a story about what could get done before partisan politics got in the way of good climate policy, and it shows that economic incentives for consumers, government, and companies can play a huge role in supercharging clean energy.TED Talks Daily is nominated for the Signal Award for Best Conversation Starter Podcast. Vote here!Interested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyouTEDAI Vienna: ted.com/ai-viennaTEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.

NASA astrophysicist and JPL Exoplanet Science Ambassador Anjali Tripathi joins Andy, Jesse and Matt to talk about exoplanets and the different ways of finding them including radial velocity, transits and gravitational microlensing, the challenges of studying planetary atmospheres, why telescopes are built in deserts or in space, Anjali's time at the White House Office of Science and Technology Policy, science communication projects like the Logic 44ever rap video, the upcoming Nancy Grace Roman Space Telescope, dark matter, lasers in astronomy, Halloween at the White House, the odd “smells” of other planets and how to take a virtual tour of JPL.

Did you know the UK just closed its last coal plant? Hooray! But after taking a moment to celebrate, Ryan and Anjali reflect on what to do about natural gas – a fossil fuel that the UK isn't replacing fast enough to meet its climate goals. Fortunately, there are some really smart people coming up with bold solutions. They dive into Amol Fadke's groundbreaking idea to repurpose existing plants – a kind of "Airbnb for the grid" approach that could double transmission capacity, save billions, and accelerate the transition to clean energy.For the full text transcript, visit ted.com/podcasts/speed-and-scale-transcriptInterested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

Anjali is a writer, producer, and actress in games (Borderlands 4, Overwatch), TV (Ms. Marvel), animation (Tales of the TMNT, X-Men '97), and Actual Play (Critical Role, Faster, Purple Worm! Kill! Kill!). She's currently a producer and guest player on the national tour of The Twenty Sided Tavern, and a player in the upcoming genre-bending AP Tales From Woodcreek, as well as the DM (Doggy Master) on the 2nd annual Puppy Roll, raising money for Petco Love.We sat down to play one of Anajli's favorite games of all time (and mine as well), the incredibly influential For the Queen. The Queen has a difficult journey ahead. She has chosen her most loyal subjects. But can they be trusted? And at the end of the day... can the Queen?ANJALI BHIMANI: https://linktr.ee/sweeetanjTHE TWENTY SIDED TAVERN: https://thetwentysidedtavern.com/TALES FROM WOODCREEK: https://www.youtube.com/watch?v=iXnYXLnoMAYTHE PUPPY ROLL: https://thepuppyroll.com/I AM FUN SIZE AND SO ARE YOU: https://iamfunsize.com/BORDERLANDS 4: https://borderlands.2k.com/borderlands-4/ALL MY FANTASY CHILDREN: https://moonshotpods.com/all-my-fantasy-children/PARTY OF ONE DISCORD: https://discordapp.com/invite/SxpQKmKSUPPORT JEFF ON PATREON: https://www.patreon.com/jeffstormerFOLLOW JEFF ON TWITCH: https://www.twitch.tv/gmjeffstormerTHEME SONG: Mega Ran feat. D&D Sluggers, “Infinite Lives,” RandomBeats LLC, www.megaran.comSupport this podcast at — https://redcircle.com/party-of-one-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

Sit back and relax but pay attention to my conversation with Gee Ranasinha. Gee lives in the Northeast part of France. As he puts it, his marketing experience goes back to the “days of dial-up internet and AOL CDs”. During our conversation Gee tells us how he progressed from working with film, (do you know what that is?), to now working with the most advanced digital and other technological systems.   He is the CEO of his own marketing company KEXINO. He talks a bit about what makes a good marketing firm and why some companies are more successful than others. He says, for example, that most companies do the same things as every other company. While labels and logos may be different, if you cover up the logos the messages and ways to provide them are the same. The successful firms have learned to distinguish themselves by being different in some manner. He practices what he preaches right down to the name of his company, KEXINO. He will tell us where the company name came from. You will see why I says he practices what he preaches.   Gee gives us a great history of a lot of marketing efforts and initiatives. If you are at all involved with working to make yourself or your company successful marketing wise, then what Gee has to say will be especially relevant to you. This is one of those episodes that is worth hearing more than once.     About the Guest:   Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, a marketing agency and behavioral science practice for small to medium-sized businesses. Over the past 17 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust - and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Science to final-year MBA students. Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.    Ways to connect with Gee:   KEXINO website:  https://kexino.com LinkedIn:  https://linkedin.com/in/ranasinha YouTube:  https://www.youtube.com/c/Kexino Instagram:  https://instagram.com/wearekexino TikTok:  https://tiktok.com/@kexino Threads: https://www.threads.net/@wearekexino BlueSky:  https://bsky.app/profile/kexino.com     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:16 Well and a gracious hello to you, wherever you may be, you are now listening to an episode of unstoppable mindset. I am your host, Mike or Michael. I don't really care which hingson and our guest today is Gee Ranasinha, who is a person who is very heavily involved in doing marketing and so on. Gee has been marketing for a long time, and reading his bio, he talks about being in marketing since the days of dial up and AOL and CDs. I remember the first time I tried to subscribe to AOL. It was a floppy disk. But anyway, that's okay. The bottom line is that does go back many, many years. That's when we had Rs 232 cables and modems. Now people probably don't mostly know what they are unless they're technically involved and they're all built into the technology that we use. But that's another history lesson for later. So Gee, I want to welcome you to unstoppable mindset. We're really glad you're here. This should be a fun subject and thing to talk about.   Gee Ranasinha ** 02:27 Well, thank you very much for inviting me, Michael, I do. I do appreciate it.   Michael Hingson ** 02:31 Well, I'm looking forward to it and getting a chance to talk. And love to hear some of your your old stories about marketing, as well as the new ones, and of course, what lessons we learned from the old ones that helped in the new ones. And of course, I suspect there'll also be a lot of situations where we didn't learn the lessons that we should have, which is another story, right?   Gee Ranasinha ** 02:50 Yeah, history does tend to repeat itself, unfortunately, and   Michael Hingson ** 02:55 that usually happens because we don't pay attention to the lessons.   Gee Ranasinha ** 02:59 Yeah, yeah, we, we, I think we think we know better. But I mean, it's, it's, it's funny, because, you know, if you look at other other industries, you know, if, if you want to be an architect, right, you would certainly look back to the works of, you know, Le Corbusier or Frank Lloyd Wright or Renzo Piano, or, you know, some of the great architects, and you would look back on their work, look how they did it. And you would, you know, turn back the the annals of history to to see what had gone before. But for some reason, in our industry, in marketing, we we don't think we can learn from the lessons that our erstwhile peers have had in the past, and we've so as a result, we tend to sort of rename things that have gone before, so that the newer generation of marketers will actually pay attention to them. So we give things new names. But actually, if you, if you scratch the surface and look a little bit deeper. It's actually nothing new at all. And I don't quite know why that is. I think people think that they know better than the people who've gone before them, because of the technology, because you know so much of the execution the promotion side of marketing is technology based. They I'm guessing that people don't see a relevance to what happened in the past because of the technology aspect being different, right? But what I contend is that the the essence. Of marketing is about understanding human behavior and their reactions to particular inputs, impulses, right? Um, in which case, we have plenty to learn from the people who've you know, who've walked in our in the walk this path before, and we should be a little bit, maybe a little bit more humble and open minded into accepting that we don't know everything, and we maybe don't even know what we don't know.   Michael Hingson ** 05:36 I always remember back in what was it, 1982 or 1983 we had a situation here in the United States where somebody planted some poison in a bottle of Tylenol in a drug store. I remember that, yeah, and within a day, the president of the company came out and said, This is what we're going to do to deal with it, including taking all the bottles of all the pills off the shelves until we check them over and make sure everyone is clean and so on. And he got right out in front of it. And I've seen so many examples since of relatively similar kinds of crises, and nobody takes a step to take a firm stand about how we're going to handle it, which is really strange, because clearly what he did really should have taught us all a lesson. Tylenol hasn't gone away, the company hasn't gone away, and the lesson should be that there is relevance in getting out in front of it and having a plan. Now I don't know whether he or anyone really had a plan in case something happened. I've never heard that, but still whatever he got right out in front of it and addressed it. And I just really wish more marketing people, when there is a crisis, would do more of that to instill confidence in consumers.   Gee Ranasinha ** 07:07 He did the right thing, right? He did, he did what you or I would have done, or we would like to think we would have done in this place, right? I, I'm, I'm guessing it was probably, not the favorite course of action, if this had been debated at board stroke shareholder level. But like I said, he he did what we all think we would have done in his place. He did the right thing. And I think that there are many instances today, more instances today than maybe in the past, where the actions of an individual they are. An individual has more freedom of expression in the past than they've had in the in the present, and they don't have to mind their P's and Q's as much. I mean, sure we know we're still talking about profit making organizations. You know, we're living in a pseudo capitalist, Neo liberal society. But surely we're still there still needs to be some kind of humanity at the end of this, right? You know, reputations take years, decades, sometimes, to build, and they can be knocked down very quickly, right, right? There's so I think some somebody, somebody, somebody a lot older and wiser than me, well, certainly wiser older. Said a brand's reputation was like a tree. It takes ages to grow, but can be knocked down very quickly, and there are plenty. You know, history is littered with examples of of organizations who haven't done the right thing.   Speaker 1 ** 09:16 Well, the Yeah, go ahead. No, go ahead. Tell me   Michael Hingson ** 09:20 the I observed this actually not too long ago, on a podcast, this whole discussion to someone, and they made an interesting point, which I think is probably relevant, which is, today we have a different environment, because we have social media. We have so many things, where communications go so quickly, and we we see so many people putting out information right or wrong, conspiracy or not, about anything and everything that comes up, that it causes people maybe to hesitate a little bit more to. Truly study what they want to say, because everyone's going to pick up on it. But at the same time, and I appreciate that at the same time, I think there are basic marketing principles. And as you point out, and as you're well aware, there is such a thing as human behavior, and while people want instant gratification, and they want to know right now what happened 20 minutes ago. The reality is we're not necessarily going to get that. The media doesn't help because they want to put everything out and get the story. But still, the reality is human nature is human nature, and ultimately, Truth will win out. And what we need to do is to really work more toward making sure that that happens.   Gee Ranasinha ** 10:48 I, I actually don't agree with that. Okay, in in, you know, in the, in the with the greatest respect, firstly, I think, I think as a cop out to use social media, information channels, news cycles, that sort of thing, because, if anything, because of the pace of the news cycle and The, you know, the fire hose of social media today, me, we're in a better position to say what we mean and not regret it, because it's forgotten it 20 minutes. Yeah, so it works, it's, it's an argument for what we're talking about not, not against   Michael Hingson ** 11:41 it, yeah. I agree. Yeah, go ahead,   Gee Ranasinha ** 11:45 yeah. And the second thing you said, truth will out. And I think truth does not without and there are plenty of people who continue to spout out misinformation and disinformation, yeah, constantly at every level of corporate at a corporate level, at a political level, at a geopolitical level, or at a local level, right? I don't want to sort of go down that rabbit hole, right, but there are, there are plenty of misquotes, myths, truths, which are never, never withdrawn and never counted, never excused and live out there in the ether, in perpetuity.   Michael Hingson ** 12:35 Yeah, it's true, but I also think that in the end, while some people continue to put their inaccurate information out, I think there are also others who have taken the time, or do take the time they put out more relevant information, and probably in the long run, more people buy into that than to misinformation. I'm not going to say it's a perfect world, but I think more often than not, enough positive information comes out that people eventually get more of the right answer than all the yammering and bad information. But it may take time.   Gee Ranasinha ** 13:18 I would love to believe that, Mike, I really would maybe I'm just too cynical, right?   Michael Hingson ** 13:27 I hear you, I hear you, and you know, I don't know I could be just as wrong. I mean, in the United States today, we've got a government with people who are definitely talking about things and saying things that most of us have always felt are untrue, but unfortunately, they're being said and pushed in such a way that more people are not opposing them. And how quickly that will change remains to be seen. And for all I know, and I think, for all I know, maybe some of what they're saying might be right, but we'll see.   Gee Ranasinha ** 14:05 I think that's the issue. I mean, I, as I said, I don't really want to jump down that politics rabbit hole, but no, not really. I think, you know, the issue is, if you say a lie enough times, people believe it. Yeah, right, yeah. And the fact that nobody's fact checking this stuff, I'm like, I said. I'm not. I'm not singling out politics. I'm singling out messaging in its widest in its widest interpretation, right, false messaging of any sort, if left unchecked. Yeah. Correct. I think the people who know an alternative reality or know that it's a lie know that it's an untruth by not publicly facts checking it, by not calling these. People out are complicit in spreading the lie.   Michael Hingson ** 15:03 Yeah, well, I think that's true, and you're right. It doesn't matter whether it's politics. It doesn't matter whether it's well, whatever it is, it's anything. And I think there's one of the beauties of of our country, your country. And I didn't explain at the beginning that G is in the you said, northwest part of France, right? Northeast, northeast, well, east, west, northeast part   Gee Ranasinha ** 15:29 of Yeah, well, near enough, you know, if you go, if you go, if you go east, far enough times you get, you get to West Anyway, don't you? Well, you get back where you started. Or maybe you don't, I don't know if, depends who you listen   Michael Hingson ** 15:39 to, right? If the Earth is flat. Well, even the Flat Earthers have had explanations for why the earth is flat and people don't fall off, but that's okay, but yeah, so northeast part of France and and I hear, I hear what you're saying, and I think it's important that people have the freedom to be able to fact check, and I, and I hope, as we grow more people will find the value of that, but that in all aspects, but that remains to be seen.   Gee Ranasinha ** 16:14 Well, I think especially in you know, perversely, now that we have the ability to check the veracity of a piece of information a lot easier, right? Almost in real time. Yeah. I think the fact that we can means that we don't, you know, you probably know the quote by what was his name? Edwin Burke, who may or may not have said that, you know, evil triumphs when good men do nothing or something like that. Along that sort of lines, some people say that he didn't say that. He did say, it doesn't matter who said it, right? It's a great quote. It's a great quote. It's a great quote. And that's what I mean about being complicit, just by the fact of not calling this stuff out, feeds the fire. Yeah, to the to the point where it becomes and especially, I'm talking with people who maybe are a little bit younger and haven't and are more likely to believe what they see on screens of whatever size, simply because it's in the public domain, um, whereas The older strokes more cynical of us may may question a lot more of what's thrown in front of our eyes. So I think all of us have a responsibility, which I don't think all of us understand the power that we yield or we're afraid to or afraid to? Yeah, absolutely.   Michael Hingson ** 18:08 So tell me a little about kind of the early Gee growing up and so on, and how you got into this whole idea and arena of marketing and so on.   Gee Ranasinha ** 18:18 Well before this, I was the CMO of a software company. I was there for seven years, and before that, I was working for a company in London, working with in the print and publishing industries. So I've been around media for most of my working life, and after, after being at the software company for seven years, sort of hit a little bit of a ceiling, really. I mean, the company was a small company, and it could only grow at a certain rate, and so I wasn't really being challenged anymore. I had to wait a little bit until the company could fill the bigger shoes that had been given, if you like. You know, I mean growing pains. It's very common for companies of all sizes to go through this sort of thing. So to be honest, I probably was treading water a bit too long. But you know, you get you get complacent, don't you, you get comfortable in in the, you know the corporate job, and you know a salary at the at the end of every month, and you know corporate travel and company BMWs and expense accounts and all of that sort of trappings. And you know, I, I fell for all of that. You. Um, but I finally realized that something needed to happen. So at the end of 2007 beginning of 2008 Me and a couple of colleagues decided to start the agency, which, as you will remember, 2008 was not exactly the best time to start a marketing agency. Good time to start any agency,   Michael Hingson ** 20:29 to be honest. The other hand, there were a lot of opportunities. But yeah, I hear you. Well, yeah,   Gee Ranasinha ** 20:34 glass half full. Glass half empty, right? Yeah. But you know, luckily, with with a number of very, very supportive clients in those early days, you know, we weathered the post recession? Yeah, slow down. And 17 and a half years later, here we are. We've now. We started off with three. We were three. We're now 19. We're in nine countries. Nine of us were in the US. The rest are in Europe, South Africa, Japan, and two people in Australia. That's that, that's, that's who we are. So, you know, we're a a team of marketing, creative and business development specialists, and we work with startups and small businesses primarily in the US, even though we're based all over the place, and we combine marketing strategy, proper strategy, with a thing called behavioral science, which works with organizations to increase their awareness, their reputation, their trust, and most of all, of course, sales Right? Because sales is name of the game. Sales is what it's all about. So yeah, I'd say probably 80, 90% of our clients are in the US and, well, certainly North America anyway, and it's all sorts of industries, all sorts of sizes. We've we've got, we certainly had in the past. You know, solopreneur type businesses, small businesses and larger businesses, up to around 40 to 50 mil to revenue that sort of size, anything bigger they usually have, usually got, you know, quite well, working teams within the organization. So we're, you know, the amount of effective contribution that we can add to that is, it's obviously going to be as a percentage, much lower. So it's, it's, it's really for that, that smaller sized profile of organization, and it's not sort of limited by particular industry or category. We've, you know, we work with all sorts. We've worked in sports, healthcare, FinTech, medical, professional services, software, publishing, all sorts, right across the board.   Michael Hingson ** 23:34 What got you started in marketing in the beginning, you you know you were like everyone else. You were a kid and you grew up and so on. What? What really made you decide that this was the kind of career you wanted?   Gee Ranasinha ** 23:46 Marketing wasn't my first career. I've had a few others in the past. I actually started off my first first company, and I founded, way back when was a media production company. I was a professional photographer, advertising photographer, working with advertising agencies as well as direct corporate commissions. This is in the days of film. This was way before digital image capture.   Michael Hingson ** 24:20 So this is going back to what the 1980s   Gee Ranasinha ** 24:23 it's going to late 80s to early 90s. Yeah, and I was working with eight by 10 and four by five view cameras, sometimes called plate cameras. It was mainly studio stuff. I was happier in the studio that we did location stuff as well. But studio was where I was happiest because I could control everything. I suppose I'm on control freak at the end of the day. So I can control every highlight, every nuance, every every part of the equation. And. And and that's where I started. And then after doing that for a while, I came I got involved with professional quality digital image capture. Is very, very it is very, very beginning. And was instrumental in the the adoption of digital image capture for larger print and publishing catalog fashion houses who were looking for a way to streamline that production process, where, obviously, up until then, the processing of film had been a bottleneck, right? You couldn't, you couldn't process film any quicker than the film needed to be processed, right the the e6 process, which was the the term for using a bunch of chemicals to create slides, die, positives, transparencies. I think it used to take like 36 minutes plus drying time. So there was a, you know, close to an hour wait between shooting and actually seeing what what the result was. And that time frame could not be reduced up until that point in time, the quality of digital image capture systems wasn't really all of that, certainly wasn't a close approximation to what you could get with with film at The time, until a number of manufacturers working with chip manufacturers, were able to increase the dynamic range and the the total nuances that you could capture on digital Of course, the problem at that time was we were talking about what, what were, What today is not particularly large, but was at the time in terms of file sizes, and the computers of the day would be struggling to deal with images of that high quality, so It was always a game of catch up between the image capture hardware and the computer hardware needed to to view and manipulate the image and by manipulate it was more more manipulation in terms of optimizing the digital file for reproduction in print, because obviously that was the primary carrier of, yeah, of the information. It was for use in some kind of printed medium. It wasn't like we were doing very much with with email or websites or anything else in the in the early 90s. So the conversion process to optimize a digital image captured file, to give the best possible tonal reproduction on printed material has always been a little bit of a black art, even when we when we were digitizing transparency films, going to digital image capture made things a lot more predictable, but it also increased the computational power needed, number one, but also for photographers to actually understand a little bit more about the photo mechanical print process, and there were very few photographers who understood both, both sides of the fence. So I spent a lot of time being a pom pom girl. Basically Mike. I was, I was, I was waving the pom poms and preaching large about the benefits of digital image capture and how and educating the industries, various in photographic industries, about, you know, possible best practices. There weren't any sort of standards in place at the time,   Michael Hingson ** 29:41 and it took a while for people to really buy into that they weren't visionary enough to understand what you were saying. I bet   Gee Ranasinha ** 29:48 Well, we were also taught very few were enough, and there were two reasons. One of them was financially based, because. We were talking about a ton of money, yeah, to do this properly, we were talking about a ton of money. Just the image capture system would easily cost you 50 grand. And this, you know this, this was in the days when 50 grand was a lot of money,   Michael Hingson ** 30:18 yeah, well, I remember my first jobs out of college were working with Ray Kurzweil, who developed Omni font, optical character recognition system. Oh, my goodness me, I did not know that. And the first machine that he put out for general use, called the Kurzweil data entry machine, was only $125,000 it worked. It still took a while to make it to truly do what it needed to do, but still it was. It was the first machine, and a lot of people just didn't buy into it. It took a while to get people to see the value of why digitizing printed material was so relevant, some lawyers, Some law firms, some banks and so on, caught on, and as people realized what it would do, then they got interested. But yeah, it was very expensive,   Gee Ranasinha ** 31:14 very expensive. And I think the other reason for the reticence is just nature, to be honest. Mike, I mean, you know, as as people, as human beings, most of us are averse to change, right? Because change is an unknown, and we don't like unknowns. We like predictability. We like knowing that when we get up in the morning, the sun's gonna come up and we're gonna go through our our usual routine, and so when something comes along that up ends the status quo to the point where we need to come up with adopting new behaviors that's very uncomfortable for many people. And you know, the adoption of digitization in, you know, any industry, I think, in everybody who's worked in any particular industry has has plenty of anecdotal evidence to show how people would consciously or unconsciously dragging their feet to adopt that change because they were happier doing stuff that they knew,   Michael Hingson ** 32:32 who went out of their comfort zone, right?   Gee Ranasinha ** 32:35 Absolutely, it's natural, it's, it's, it's who we are as as as human beings, who most of us are as human beings with, obviously, we're talking about the middle of the bell curve here. I mean, there are plenty of wackos on either side just go out and do stuff, right? And, you know those, you know, some of those get, you know, locked up with in straight jackets. But the other ones tend to, sort of, you know, create true innovation and push things forward.   Michael Hingson ** 33:04 Steve Jobs, even Mark Zuckerberg, Bill Gates, good examples of some of the people who did things that most people didn't think could be done.   Gee Ranasinha ** 33:18 You know, the true innovation always happens at the periphery, but we tend to over emphasize the median. We know we try to make averages of everything, yeah, but averages aren't what moves the needle, right? No. And you know Britain, you know, for even for marketing, obviously, that's very much, very, very much my sort of thing. Um, most organizations, most business owners, certainly most marketing managers, find comfort in in executing their marketing in ways in which they are comfortable, in ways which are somewhat expected within the industry. But the problem is, it doesn't get you noticed. It doesn't get you attention. If you're in the middle, right? You know the worst, the worst place to walk on the in the street is in the middle of the road right, pick a side, but don't walk in the middle.   34:27 Not a good idea yet.   Gee Ranasinha ** 34:30 That's our our job is to is to, number one, generate attention, because there's no way we can communicate a message unless we have someone's attention. Everything starts from the attention side of things. Now there are very, you know, various ways that we can attract attention, but attention needs to come and needs to come from somewhere. And you know the definite. Of creating attention is to to create some kind of visual, audio, or combination of the two, experience which is somewhat outside of the norm, and create some kind of emotional response that our brains want to pay attention to, right? Want to notice? Because if you're not noticed, then there's no it doesn't matter how great your product is, doesn't matter how wonderful your customer service is, or it's available in 27 colors, or it's free delivery, or what you know, all the rest of it doesn't matter, because you know, unless people know who you are, what you do, who it's for, and why they should give a crap, then you know anything else you do after that Time is is moot, is irrelevant.   Michael Hingson ** 36:00 I read an interesting email this morning from someone who was talking about why speakers don't tend to be as successful as they should be. And this person talked about you could have the greatest speech in the world. You could be   Michael Hingson ** 36:17 talking and getting standing ovations and so on, but you're not getting a lot of speaking engagements, and his comment was the reason you're not is that your talk isn't necessarily relevant. I thought that was interesting. I think there's some things to be said for relevance, but I think it's also that you're not helping to get people to think and realize that being different and getting people to think and value that is more important than we tend to want to recognize as well.   Gee Ranasinha ** 36:59 I would, I would, I would wholeheartedly agree relevance is a very important component. But, you know, I maintain that it starts with attention. Yeah, relevance, I think, within the speaking world, I yes, there's so much we can do with relevance by by coming at a subject matter topic from a totally different perspective. Yeah, right. You know, just because you have the same message as 100 other competitors doesn't mean they have to say something in the same way, right? And so even if the core message is similar, the way that we choose to present that can be, you know, 100 101 different ways. And I think that is something that we forget, and I think that's one of the reasons why so much of the marketing that we see today is ignored. Yeah, you know, there's a there's a marketing Well, I wouldn't say the marketing model. There's a communication model, okay? Sales model actually called Ada, Ida, a, I D, A, okay. So even if you've not, not worked in sales or marketing at all, if you've even seen the film Glengarry Glynn Ross, or the play that it was based on. It's actually playing in New York City at the moment. I believe, yeah, a, I D, A, which is tracking the customer experience in four steps. So the idea is you have awareness, interest, desire and action, right? A, I, D, A, and it's understanding that there are four steps to getting to the position of negotiating the deal with a prospective buyer, but number one starts with awareness. You know they need, they need to be aware that you exist and nobody's going to buy from you if they don't know who you are. They need to know who they need to know who you are before they'll buy from you. Right then obviously needs to be an interest a product market fit what you're selling is something that they could conceivably use in terms of solving a particular problem that they perceive as having the desire. Why should they buy from you, as opposed to somebody else? Why do they. Need to buy your product, as opposed to a competitive product, and then finally, action, right? So that's what we might call sales, activation or performance marketing, or, you know, sales in the old terms, right? As they would say in that film, it's getting the getting the buyer to sign on the line that is dotted. But all of this stuff starts with attention and when we're not doing a very good job, I think as a mark, as an industry, we used to be really good at it, but I think we've taken our eye off the ball somewhat, and hoped that technology would fill in the gaps of our incompetence at being able to, excuse me, being able to shape the way that we market to customers, to buyers, in ways which create the memory structures in the brain to a sufficiently acute level so that when they are in The position to buy something, they think of us, as well as probably a number a handful of other suitors that solve their problem. And this is why, I think this is the reason why, because of the over reliance of technology, I mean, this is the reason why so much of our marketing fails to generate interest, sales to generate the tangible business results that are expected of it. Because we're, we're marketing by bullet point. We're expecting buyers to buy off a fact sheet. We've, we've exercised the creativity out of the equation. And we're and, and we were just producing this vacuous, generic vanilla   Michael Hingson ** 42:12 musach, yeah, if you   Gee Ranasinha ** 42:14 like, Okay, I mean, again, you know, think of any particular industry, you can see this. It's pretty much endemic. You can have two totally different organizations selling something purportedly solving the same problem. And you can look at two pieces of you can look at a piece of marketing from each company. And if you covered up the logo of each person of each company's marketing output, 10 will get you five that what's actually contained in the messaging is as equally valid for company A as it is for Company B, and that's a real problem.   Michael Hingson ** 43:00 It's not getting anyone's attention or creating awareness.   Gee Ranasinha ** 43:03 It's not creating attention or awareness. And worse, it's creating a level of confusion in the buyer's mind. Because we're we're looking for comparisons, we're looking at a way to make an educated decision compared to something else, and if we can't see why product A is miles ahead in our minds of Company B or product B, what often happens is rather than make a wrong decision, because we can't clearly differentiate the pros and cons between the two products, what we end up doing is nothing. We walk away. We don't buy anything, because we can't see a clear winner, which impacts company A and company B, if not the entire industry. And then they turn around and say, Oh, well, nobody's buying. Why? Why? Why is our industry lagging behind so many others? It's because we're just on autopilot, creating this, this nonsense, this generic sea of sameness in terms of communication, which we just don't seem to have a grip on the fundamental understanding of how people buy stuff anymore. We used to Yeah, up and up and up until probably the 90s. We used to know all this stuff. We used to know how get people going, how to stand out, how to create differentiated messaging, how to understand. Or what levers we could pull to better invoke an emotional reaction in the minds of the target buying audience that we're looking to attract. And then for some for, you know the if we plotted these things around two curves, you know, the point at which these curves would cross would probably be the adoption of technology,   Michael Hingson ** 45:29 whereas we came to reproduce the same thing in different ways, but you're still producing the same thing. The technology has limited our imagination, and we don't use re imaginations the way we used to.   Gee Ranasinha ** 45:43 We we've we're using, we're using technology as a proxy for reach. And getting in front of 1000 eyeballs or a million eyeballs or 100 million eyeballs doesn't necessarily mean any of those eyeballs are fit in the ideal customer profile we're looking to attract. Right? More doesn't mean better, and what what we're doing is we're trying to use technology to to fill in the gaps, but technology doesn't understand stuff like human emotion, right, and buying drivers and contextual messaging, right? Because all of this stuff human behavior is totally contextual, right? I will, I will come up with a and I'm sure you're the same thing. You will have a particular point of view about something one day and the next, the very next day, or even the very next hour, you could have a totally different viewpoint on a particular topic, maybe because you've had more information, or just maybe for the for the hell of it, right? We know we are we are not logical, rational, pragmatic machines that always choose the best in inverted commas solution to our issue.   Michael Hingson ** 47:23 Do you think AI will help any of this?   Gee Ranasinha ** 47:29 I think AI will help in terms of the fact that it will show how little we know about human behavior, and so will force forward thinking, innovative marketers to understand the only thing that matters, which is what's going on between the ears of the people we're trying to attract. I think AI is already showing us what we don't know, not what we know,   Michael Hingson ** 48:04 right? And it's still going to be up to us to do something about that and use AI as a tool to help possibly create some of what needs to be done. But it still requires our thought processes ultimately, to make that happen,   Gee Ranasinha ** 48:23 AI can't create. All AI can do is remix what has already been in existence, right? Ai doesn't create what AI does. The thing is, we're using AI for the wrong stuff. AI is really good at a ton of things, and it sucks big time at a load of other things. But for some reason, we want to throw all our efforts in trying to make it better at the things it's not good at, rather than use it at the things that it's really, really good   Michael Hingson ** 49:04 at, such as,   Gee Ranasinha ** 49:08 such as interpreting large data sets, Creating models of financial models, marketing models, marketing matrix, matrices, spotting, spotting trends in data, large, huge, like huge models of data, which no human being could really, in reality, Make any head in the tail of finding underlying commonalities in in the data to be able to create from that, to be able to draw out real, useful insights on that data to create new. New messaging, innovative products, services that we haven't thought of before because we haven't been able to see the wood for the trees,   50:13 if you like, yeah, right   Gee Ranasinha ** 50:17 for that sort of stuff, for the grunt work, for the automation. You know, do this, then do this, and all of that sort of stuff, A, B, testing, programmatic stuff, all of that stuff, banner ads and, you know, modifying banner all of that stuff is just basic grunt work that nobody needs, needs to do, wants to do, right? Give it all to AI it. Most AI is doing it, most of it anyway. We just never called it AI. You know, we've been doing it for 25 years. We just called it software in those days, right? But it's the same. It's the same goddamn thing. Is what we were doing, right? Let it do all of that stuff, because it's far better. And let's focus on the stuff that it can't do. Let's find out about what levers we need to pull at an emotional level to create messaging that better resonates in the minds of our buyers. That's what we need to do. Ai can't do that stuff right.   Michael Hingson ** 51:16 Where I think AI is is helpful today, as opposed to just software in the past, is that it has been taught how better to interact with those who use it, to be able to take questions and do more with it, with them than it used to be able to do, but we still have to come up with the problems or the issues that we wanted to solve, and to do it right, we have to give it a fair amount of information which, which still means we've got to be deeply involved in the process.   Gee Ranasinha ** 51:53 I mean, where it's great. I mean, if we're looking at, you know, Text, type, work, right, right, or I, or ideas or possibilities, or actually understanding the wider consideration set of a particular problem is that the hardest thing is, when you're staring at a blank piece of paper, isn't it? Right? We don't need that's the hardest thing, right? So we don't need to stare at a blank sheet anymore with a flashing cursor, right? You know, we can engage in a pseudo conversation that we need to take into consideration that this conversation is taking place based upon previous, existing ideas. So the chance that we'll get something fresh and original is very, very small. And as you just mentioned, you know, the quality of the prompt is everything. Get the prompt wrong and without enough granularity, details, specificity, whatever else you get just a huge piece of crap, don't you? Right? So in other words, having a better understanding of how we as humans make decisions actually improves our prompting ability, right, right?   Michael Hingson ** 53:12 And I think AI, it is not creative, but I think that AI can spew is probably the wrong word, but AI can put out things that, if we think about it, will cause us to do the creating that we want, but it's still going to be assets involved in doing that.   Gee Ranasinha ** 53:35 The problem is, and what we're seeing, certainly in the last couple of months, maybe even longer, maybe I just haven't noticed. It is just we were, you know, there's this old saying, you know, just because you can doesn't mean you should, right? I just see an absolute tsunami of vacuous, generic nonsense being spouted out across all types of channels, digital and otherwise, but mainly digital, all of it AI generated. Sometimes it's images, sometimes it's videos, sometimes it's both, sometimes it's text, whatever. But we we're adding to the noise instead of adding to the signal. So the inevitable result of all of this is going to be numbness. We're going to becoming different to marketing of all sorts, the good stuff as well as the bad. You're going to be it's we're just gonna get numb. So it's going to make the attention stuff. That's why I've been banging on about attention all this time, right? It's gonna, it's, yeah, there's, see, there is a method to my madness here. So the the point is that creation and maintaining. Attention is going to be even harder than it would have been before. Yeah, and, and we, you know, we're getting to the point where, you know, you've got agentic AI, where you've got agents talking to other agents and going around in this feedback loop. But we're not, we're not, we're not creating any emotional engagement from a, from a from a buyer perspective, from a user perspective, yes, it all looks great. And as a, as an exercise in technology, it's fantastic. So wonderful, right? But how has it increased sales? That's what I want to know has has it reduced or altered the cost of acquiring a customer and maintaining that customer relationship, because that's where the rubber hits the road. That's all that matters. I don't care whether it's a technological masterpiece, right, but if it hasn't sold anything, and actual sales, I'm not talking about likes and comments and retweets and all of that crap, because that's vanity metrics. Is nonsense   Michael Hingson ** 56:11 signing a contract. It's, you know,   Gee Ranasinha ** 56:16 there needs to be as an exchange of money at some point in time. Yeah, right. Is that happening? And I contend that it's not. And I think there are loads of people, loads of business owners, who are throwing money at this in the vain hope they you know that basically they're playing the numbers. They just need one horse to come in, 100 to one to be able to justify what they've spent on all of this stuff, right? Yeah, but I think those odds are getting longer and longer as each month goes, yeah. Well, you I think there's going to be an inevitable backlash back to stuff that actually resonates with people at a human level, at an emotional level, a psychological level, it has to   Michael Hingson ** 57:08 you started your marketing company 17 and a half years ago, caxino. Where'd that name come from?   Gee Ranasinha ** 57:18 From nothing? Okay, it doesn't mean anything I needed. I needed to have something which number one, that the domain was available. Of course, I needed to have something which was short, something that didn't mean, you know, something incongruous in another language and and so after a lot of to ing and fro ing, there were two schools of thought. At the beginning, we didn't know whether to go with something abstract, like caxino or something which was, you know, based based upon the the butting up of two existing words you know, like you see, you know, so many times, you know, big red table, or, you know, whatever. So we did, we decided to go with something abstract, so that we weren't encumbered by language.   Michael Hingson ** 58:22 You practiced what you preach pretty much. You're different, yeah, but why don't you call it? You don't refer to it as a digital marketing agency. Why is that?   Gee Ranasinha ** 58:34 No, I don't see us as a digital marketing agency, because digital marketing is not all we do. And not only that, I think, Well, I think there's, there's a number of reasons. Number one, I think we're using the word digital is, is a curveball. Firstly, because everything that we do is digital, right? Everything is already digital. Print is digital, TV is digital, billboards are digital. So saying digital is like saying electrical, electrical marketing agency, it makes as much sense to be honest. So that's number one. But I think the bigger issue is that by categorizing a marketing agency as being a digital marketing agency does a disservice to its work and indeed its outlook, because The object is not to be digital in your marketing, it's to do marketing in a digital world, which are two very different positions, okay? Because digital, the way that we're talking about it, is not a attributive noun, and it's certainly not an adjective. You. In the context that we're talking about it, digital is a channel. It's simply one way of getting in front of our audience. But it's not the only way of getting in front of our audience. Okay? So, yeah, along with many other reputable agencies, we happen to use the most appropriate channel of communication that makes sense to address a particular target audience group, and that's it. Okay, if that's digital, great. If that's walking down the street with an A frame with something written on the front of it, that's also great, okay, but it's, it's, it's not about it's not about the channel. It's about you being in the places where our target target audience group expects us to be. And so that's why I don't think of us as a digital marketing agency, because digital is only part of what we do, right? And we do many other things. And also, I think it puts it, it puts blinkers on things right? Because if you know, supposing, supposing you go to a Facebook marketing agency, of which there are many. Now, if you go to a Facebook marketing agency and you say, Okay, I want to do some ads. Where should I advertise? What are they going to tell you? Right, maybe Facebook, right? So there's, there's a thing called Maslow's hammer. Okay, in Maslow, as in the hierarchy, the Hierarchy of Needs Maslow. Okay to say, Maslow. He came up with this idea of Maslow's hammer. It's also known as the law of the instrument. And basically what it means, we can distill it down, is, if all you have is a hammer, then everything looks like a nail, okay? And what that means is, you're looking to solve any problem that comes along by the tools that you have in your toolbox, regardless of whether that's the best way of moving forward, which I think is a very short term and myopic view. So that's why we we don't like to think of ourselves as the marketing agency, because there are many other there are many ways of solving a particular problem, and it doesn't necessarily have to be   Michael Hingson ** 1:02:50 digital,   Gee Ranasinha ** 1:02:51 digital or promotional or, you know, it's, it's like, you know, are we a video marketing agency? No. Does that mean we don't do video, not at all. Of course, we do it, right? We're not an AI marketing agency, right? In the same way, okay, when we're not a we're not a YouTube marketing agency,   Michael Hingson ** 1:03:11 you're a marketing agency. We're a marketing agency, right? What are some of the biggest mistakes that small businesses make when it comes to marketing?   Gee Ranasinha ** 1:03:21 I think the single biggest mistake, and I speak to business owners pretty much on a daily basis, right? I think the single biggest issue that comes up again and again and again is something which I call self diagnosis, which is the business owner, approaches the marketing agency, or even digital marketing agency, approaches the marketing agency, and says, You know what, I need you to do this for me. Whatever that this is, okay. So you know, maybe it's some digital ads, maybe it's some videos, maybe it's a website, maybe it's a whatever. It doesn't matter what it is, but basically, the business owner is coming to us, coming to the marketing agency, dictating what the tactic is to be, which presumes a number of things, not least, that they think they have come to the conclusion that this particular tactic is going to solve their marketing problem based upon usually waving a wet finger in the air, yeah, or they've seen a YouTube video or something, okay, it's not based on any marketing knowledge experience or education, because, with the greatest respect, these people do not have any marketing knowledge experience. Into education, right? And why would they? Because they're running a business, right? They don't, you know, they it doesn't mean that they've had to do this marketing stuff. So they're, they're, they're presuming that a particular tactic is going to solve a business problem, a marketing tactic is going to solve a business problem. And so what what happens is the the particular tactic is is executed. Nothing changes revenue wise. And so the business owner says, well, that marketing agency was crap. Let's go to another marketing agency and ask them to do something else. So it's playing pin the tail on the donkey. Really, just trying stuff and hoping so. The point is that. The point is that if you're going to pay somebody who does this for a living, the idea that you know more than they do is already setting the relationship on a uneven kill, right? Yeah, you know, if I, if I go, if I go and see my doctor, and I say, and I wake up in the morning and I've got a pain in my chest, and I thinking, oh my goodness, I go and see the doctor, right? So on the way to the doctor's office, I do the worst thing possible, which is go on the internet and say, Okay, what does pain in my chest mean? Right? And I go into the doctor's office, and I sit down and I say, Okay, I've got a pain in my chest, doctor, that means I've got angina. Can you give me some heart medication, please? What's the doctor gonna tell you? Doctor's gonna tell you, shut the hell up. Yeah, I'm the doctor in the office. I'm the actually, where's, Where's, where's your medical degree doesn't exist, does it? No, and   Michael Hingson ** 1:07:00 just because you have a broken rib, we're not going to talk about that. Are we right?   Gee Ranasinha ** 1:07:04 So, What? What? So what's the doctor going to do? The doctor is going to ask you a bunch of questions, right? What did you do the last couple of days? Right? What did you eat? Did you go to the gym and over exert yourself? What's your history? Do you is there a history of heart disease in the family, you know, maybe there's is going to he or she is going to take some blood, maybe they're going to run a few other sort of tests. They're going to do a diagnosis, and at the end of this diagnosis, the doctor is going to come back to you and say, You know what? So, based upon all the questions that you've kindly answered, and based upon the blood work and all these other tests and scans we've done, it turns out that the the pain in your chest is nothing to do with angina. The reason you got a pain in the chest is because you had some spicy food last night. So you don't have you don't have Anjali, you have gas. Yeah, right, right, so I prescribe you a couple of packs of Tums. Yeah, sorted, right. And that's the point. The point is the doctor knows what he or she is doing, and you have to have confidence in that particular medical practitioner to diagnose the issue and prescribe a solution to that issue, right? Your job is not to say what you think is wrong with you at this stage of the conversation. Your job is to tell me where it hurts. That's it right now, I'll come back to you with a list of things which I think we need to do to move forward. Now you can go and get a second opinion, just like at a doctor's office. You may think I'm full of crap, which is absolutely your prerogative. Or you may say, I know better than you. I'm going to do my own thing, which, again, it's your time Absolutely. But if it all goes to crap, you can't turn around and say, well, if only this person had said this, or, you know, If only, if only, if only, and play the victim, because that's also just not going to wash. And I see this time and time and time again. You know, we've tried, well, we've tried a number of different agencies, and none of them have been able to help us. And then you sort of dig a bit deeper, and it's because they're never allowed to do what they're supposed to do, because they've always been second guessed. Yeah, that is probably the single biggest issue that I see coming up again and again and again with small business in market now, if and if it's a question of not having faith in that. Uh, agency, then you shouldn't have been employed. You shouldn't have that agency in the first place.   Michael Hingson ** 1:10:05 Get a second opinion.   Gee Ranasinha ** 1:10:07 You know, not all, not all agencies are great, just like not all plumbers are great. Not all mechanics are great. Same thing, right? It takes time to find the good ones, right? Um, but just because you found a bad one, because I don't know they were cheap, or they were local, or they were whatever, you know, whatever, whatever criteria you tend to use to base your decision upon, right? You can't, you can't criticize what they did if you didn't allow them to do what they were actually being paid to do.   Michael Hingson ** 1:10:47 Well, speaking of that, if people want to reach out to you, how do they do that?   Gee Ranasinha ** 1:10:53 Best way to get hold of me. Gee is on LinkedIn. I spend most of my time on LinkedIn. I post twice a week. I post videos about some of the sorts of things that we've been talking about today, and they're only sort of 60 seconds long, 90 seconds long. It's not sort of taking up anybody's time very much. You can find me there. Would you believe, Mike, there is only 1g runner scene on LinkedIn. Can you imagine fortuitous? How fortuitous is   Michael Hingson ** 1:11:27 that? Yeah, really, and G is spelled G, E, and how do you spell your last name?   Gee Ranasinha ** 1:11:33 You could eat. I'm sure all of this still, the stuff will be put in. It will, but I just figured it we could. But yeah. G, renasina, you can find me there. Otherwise, obviously you can find us on Kexino, k, e, X, I, N, o.com, which is the website, and there's plenty of information there textual information, there are videos, there are articles, there are all sorts of bits and pieces that you can find more about us   Michael Hingson ** 1:12:04 there. Well, this has been absolutely wonderful, and I really appreciate you taking more than an hour to chat with us today. And I hope this was fun, and I hope that people will appreciate it and will reach out to you and value what we've discussed. I think it's been great love to hear from all of you out there. Please feel free to email me. Michael H, i@accessibe.com so that's m, I, C, H, A, E, L, H, I at A, C, C, E, S, S, i, b, e.com, and love to hear from you wherever you're listening. Please give us a five star rating. We value those ratings very highly, and we'd love to to to hear and see you rate us and get your thoughts. If you know of anyone else who might be a good guest for unstoppable mindset. Gu as well, we'd sure appreciate your referring them to us. Introduce us. We're always looking for more people to to chat with, so please do that and again, gee, I just want to thank you one more time for being here. This has been great,   Gee Ranasinha ** 1:13:02 absolute pleasure, delighted to be invited.   Michael Hingson ** 1:13:10 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

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BA Fam, we’ve got a special one for you today!