POPULARITY
Hosted by kirk lowe
2 episodes with kirk lowe
2 episodes with kirk lowe
2 episodes with kirk lowe
All good things must come to an end. In this special milestone episode of the Top Advisor Marketing Podcast, Matt Halloran and Kirk Lowe celebrate their 500th — and surprise! — final episode with you. Reflecting on seven years of podcasting, they share behind-the-scenes stories, valuable marketing lessons, and a heartfelt appreciation for their listeners and guests. This episode is a celebration of their incredible run and an announcement of big changes on the horizon, as the show evolves into a new format to deliver even greater value. Join Matt and Kirk as they revisit some of their most impactful episodes, highlighting key moments and quotes that reinforce their mission to help advisors “be their own loud.” From exploring mindset shifts with industry leaders to discussing the power of storytelling, they share how authentic content creation can elevate business relationships and drive success. This might be their last episode, but it's also the start of a new adventure in building your influence. Matt and Kirk discuss: Funny and relatable recording mishaps The transformative power of storytelling Key lessons from their top ten episodes The evolution of marketing How to overcome podfade The next chapter in their podcasting journey And more Resources: Mind Mapping: Turn the Messiest Ideas Into Clear Actions for Your Team! With Michelle Matus (Ep. 346) Tool: MindMeister How to (Finally) Get Your Content Marketing Off the Ground With Jorrell Bland (Ep. 469) What Do Your Clients Actually Want? 8 Mindsets That Transform Conversations With Colleen Bowler (Ep. 398) How To Market Yourself As an Expert With Kristen Luke (Ep. 326) Book: Uncomparable: The Financial Advisor's Guide to Standing Out through Niche Marketing by Kristen Luke Why the Future of Financial Services Isn't Financial With Dennis Moseley-Williams (Ep. 316) Our Proven Strategies To Beat Podfade With Kirk Lowe (Ep. 328) Take This Red Pill to Exit the Rat Race With Jerome Myers (Ep. 319) Build a Million-Dollar Mindset and the Practice Will Follow — With Stephanie Bogan (Ep. 221) How Storytelling Builds Unbreakable Client Relationships With John Bucher (Ep. 461) What Most Advisors Are Missing in Their Business Development Plan With Kim Skermer (Ep. 345) Book: Influence, New and Expanded: The Psychology of Persuasion by Dr. Robert Cialdini Podcast: Ologies With Alie Ward Connect With Kirk Lowe: LinkedIn: Kirk Lowe X: @KirkLowe_ Connect With ProudMouth: ProudMouth LinkedIn: Matt Halloran X: Matt Halloran LinkedIn: ProudMouth Facebook: ProudMouth X: ProudMouth YouTube: ProudMouth About Our Guest: After decades spent helping build and market successful financial services brands, Kirk Lowe recognized the increasing role and importance of influence in the rapidly expanding Expertise Economy. Successful financial advisors harnessing the power of podcasting, video, social media and progressively building their influence were attracting clients rather than having to chase them. Kirk's ‘ah-ha' moment—that influence is essential for professional experts—led to his co-founding of ProudMouth, an influence accelerator dedicated entirely to liberating financial experts and advisors from the tyranny of sales by giving them the means and methods to become recognized, in-demand authorities.
It's time to gaze into our crystal ball once again.
Your marketing approach shouldn't just reach an audience. It should transform that reach into meaningful engagement, referrals, and partnerships.
Tune in for actionable advice on what to implement next — and why — including hosting webinars, setting up email sequences, engaging with niche associations, and connecting with your audience through relatable social media posts.
What foundational steps should you take in the first year to build your influence through content marketing?
Green light, red light, green light, red light.
In this special replay episode of the Top Advisor Marketing Podcast, Matt Halloran and Kirk Lowe share how financial advisors can accelerate their influence – which they define as the ability to get people to like, know, and trust you – in order to grow your business and spend less time chasing prospects and more time doing what you do best: advising.
Struggling to get your podcast off the ground? We get it!
No one can know the future with any certainty. But that doesn't stop us from trying.
It's time to celebrate the greatest hits of 2023 on the Top Advisor Marketing Podcast.
It's time to celebrate the greatest hits of 2023 on the Top Advisor Marketing Podcast.
Imagine having a content creation superpower that lets you share your financial expertise with the world without being chained to your desk all day. This is exactly where the "five-step Atomic Content method" comes in. With the Atomic Content method, you're not just creating content, you're building scaled credibility. Your audience gets to consume your insights on their terms, whether they prefer in-depth articles or quick social media clips. And you get to make the most of your hard work, repurposing existing content to save time and effort.
Imagine having a content creation superpower that lets you share your financial expertise with the world without being chained to your desk all day. This is exactly where the "five-step Atomic Content method" comes in. With the Atomic Content method, you're not just creating content, you're building scaled credibility. Your audience gets to consume your insights on their terms, whether they prefer in-depth articles or quick social media clips. And you get to make the most of your hard work, repurposing existing content to save time and effort.
Start-and-stop is no way to accomplish anything. It takes much longer than it has to, you're constantly starting from zero again, and most importantly, you lose any and all momentum you've created. So why would anyone do that with their marketing?
Start-and-stop is no way to accomplish anything. It takes much longer than it has to, you're constantly starting from zero again, and most importantly, you lose any and all momentum you've created. So why would anyone do that with their marketing?
More time for doing what you do best. How's that sound? Pretty darn good. But how do you do it, and what do you need to make it happen?
More time for doing what you do best. How's that sound? Pretty darn good. But how do you do it, and what do you need to make it happen?
File it under “Too much of a good thing”. Referrals? Good. Fantastic, in fact. In theory. Organic growth by word-of-mouth is the goal. It's virtually hands-free, affordable, and works for businesses small, medium, and large. It's the great equalizer. But before you get to the point of having a nearly self-perpetuating system, you need to lay the foundation, build the system, and cultivate the appropriate environment. And that is no quick fix.
File it under “Too much of a good thing”. Referrals? Good. Fantastic, in fact. In theory. Organic growth by word-of-mouth is the goal. It's virtually hands-free, affordable, and works for businesses small, medium, and large. It's the great equalizer. But before you get to the point of having a nearly self-perpetuating system, you need to lay the foundation, build the system, and cultivate the appropriate environment. And that is no quick fix.
Referrals are the lifeblood of new business and organic growth. But can it ever be too much of a good thing? Absolutely. In fact, referrals can quickly become a curse if you're not careful. You can drown in a sea of less-than-ideal referees while believing that you're building your business. Too many people are unaware of that disconnect. It's truly quality over quantity.
Referrals are the lifeblood of new business and organic growth. But can it ever be too much of a good thing? Absolutely. In fact, referrals can quickly become a curse if you're not careful. You can drown in a sea of less-than-ideal referees while believing that you're building your business. Too many people are unaware of that disconnect. It's truly quality over quantity.
Lead gen companies offer a quick and easy product, but are you really getting what you think you're buying? Does it check all the boxes if you look a little closer? Their easy-button solution is tempting, but you're paying for their system and their audience, when you should be building your own.
Lead gen companies offer a quick and easy product, but are you really getting what you think you're buying? Does it check all the boxes if you look a little closer? Their easy-button solution is tempting, but you're paying for their system and their audience, when you should be building your own.
Advisors, you don't need to become an influencer to attract ideal clients. Living on social media and promoting other people's products and services? No thanks! Instead, focus on becoming more influential.
Advisors, you don't need to become an influencer to attract ideal clients. Living on social media and promoting other people's products and services? No thanks! Instead, focus on becoming more influential.
Matt Halloran is the Co-Founder & CRO of ProudMouth. Matt Halloran and Kirk Lowe co-founded ProudMouth to help you sell less and advise more by amplifying your influence over a growing audience of magnetically attracted fans who'll chase you down instead. To date, their team has produced over 4,000 podcast episodes and over 50,000 social media posts in one of the most highly regulated industries––financial services. A former business and life coach to top advisors, Matt has helped advisors understand how to create trust and build rapport before they've ever even met a prospect or center of influence. Matt has combined his extensive knowledge and expertise in business and coaching with one of his passions: podcasting. Matt has hosted and been on over 1,000 podcasts. He's also the host of ProudMouth's podcasts, the “Top Advisor Marketing Podcast”, where he shares marketing strategies tailored for advisors and connects with top industry leaders, and “Be Your Own Loud,” which features amazing people who've gained influence by being unapologetically themselves. Listen in for some great takeaways about how you can be your own loud and magnetically attract fans to your business. Who doesn't want that? You will want to hear this episode if you are interested in... Learn more about Matt Halloran and ProudMouth [3:40] What Matt attributes the success of his partnership to [5:24] Why they named the company “ProudMouth” [8:31] Why podcasting is an effective marketing tool [11:30] The best way to ensure your podcast is shareable [13:49] How to find the right guests for your podcast [16:42] Matt shares their #1 success story [19:25] How to start a podcast (and stop overthinking it) [22:24] Why great marketing takes time [27:50] If you are yourself, you have no competition [31:40] What Matt did today that put him in the mindset for success [34:35] Resources & People Mentioned PodRocket Academy Connect with Matt Halloran The website On Twitter On Linkedin On Facebook On YouTube Connect With Mitlin Financial podcast*at*mitlinfinancial(dot)com - email us with your suggestions for topics or guests If you would like to learn more schedule a call: https://mitlin.us/FitCall https://mitlinfinancial.com Follow on Twitter Follow on Instagram Subscribe on Youtube Follow on Linkedin Follow on Facebook Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. Subscribe to Mitlin Money Mindset™ on Apple Podcasts, Spotify, Google Podcasts
On this episode of Bridging The Gap, we're joined by Matt Halloran, CRO and Co-Founder of Proudmouth and Co-Founder and podcast host of his podcast, “Top Advisor Marketing” with advisorconnectX. Matt shares a variety of marketing tips, including leveraging social media and client marketing, the importance of podcasting, and marketing to your niche. We also dive into marketing tactics to strengthen your platform, and what advisors need to be careful about when it comes to managing their social media channels. Elevate your marketing game with tips from this episode!Matt Halloran Bio:Co-Founder & CRO, ProudMouthImagine what your business would be like if you didn't have to chase prospects!Matt Halloran and Kirk Lowe co-founded ProudMouth to help you sell less and advise more by amplifying your influence over a growing audience of magnetically attracted fans who'll chase you down instead. To date, their team has produced over 4K podcast episodes and over 50K social media posts in one of the most highly regulated industries –– financial services.A former business and life coach to top advisors, Matt has helped advisors understand how to create trust and build rapport before they've ever even met a prospect or center of influence. He has studied the way people communicate for over 20 years, has been featured in The Wall Street Journal as an expert in digital communication, and is also an author of “The Social Media Handbook for Financial Advisors” –– the first social media book dedicated to financial services! He has now combined his extensive knowledge and expertise in business and coaching with one of his passions: podcasting.Matt has hosted and been on over 1,000 podcasts. He's also the host of ProudMouth's podcasts, the Top Advisor Marketing Podcast, where he shares marketing strategies tailored for advisors and connects with top industry leaders, and Be Your Own Loud, which features amazing people who've gained influence by being unapologetically themselves.LinkedIn: https://www.linkedin.com/in/matthalloranpm/Twitter: MattHalloran_Website: Homepage - ProudMouthFollow Us And Find More Content For Financial Advisors and Wealth Management Firms At:www.mattreiner.comYouTubeTwitterLinkedInMentioned in this episode:Benjamin
This episode was a really cool experience, interviewing a legend in the podcast hosting space. Matt Halloran is an expert communicator, host and interviewer. We talk about communication nuances, masculinity and unwanted body hair just to name a few. Matt HalloranCo-Founder & CRO, ProudMouth Imagine what your business would be like if you didn't have to chase prospects! Matt Halloran and Kirk Lowe co-founded ProudMouth to help you sell less and advise more by amplifying your influence over a growing audience of magnetically attracted fans who'll chase you down instead. To date, their team has produced over 4K podcast episodes and over 50K social media posts in one of the most highly regulated industries –– financial services. A former business and life coach to top advisors, Matt has helped advisors understand how to create trust and build rapport before they've ever even met a prospect or center of influence. He has studied the way people communicate for over 20 years, has been featured in The Wall Street Journal as an expert in digital communication, and is also an author of “The Social Media Handbook for Financial Advisors” –– the first social media book dedicated to financial services! He has now combined his extensive knowledge and expertise in business and coaching with one of his passions: podcasting. Matt has hosted and been on over 1,000 podcasts. He's also the host of ProudMouth's podcasts, the Top Advisor Marketing Podcast, where he shares marketing strategies tailored for advisors and connects with top industry leaders, and Be Your Own Loud, which features amazing people who've gained influence by being unapologetically themselves.Matt on LinkedInMatt on TwitterProudmouth WebsitePodRocket AcademyBuilding Men InstagramBuilding Men WebsiteBuilding Men YouTubeBuilding Men FacebookBuildingmencoach@gmail.comBook a free coaching call with Dennis If our podcast resonates with you, please consider rating, reviewing and sharing it with anyone who you believe would benefit from the message.Visit our sponsors - Finish The Race – Home of the official Building Men gearBecome Stronger Industries - Makers of handmade steel hammers and maces - enter code “buildingmen” for 10% off your entire order
Matt and I talk about finding your passion and drilling down to your ideal client though podcasting, marketing and service. How giving is the key to getting, and how a DJ dream turn into a podcasting legacy. Matt Halloran and Kirk Lowe co-founded ProudMouth help you sell less and advise more by amplifying your influence over a growing audience of magnetically attracted fans who'll chase you down instead. To date, their team has produced over 4K podcast episodes and over 50K social media posts in one of the most highly regulated industries –– financial services. A former business and life coach to top advisors, Matt has helped advisors understand how to create trust and build rapport before they've ever even met a prospect or center of influence. He has studied the way people communicate for over 20 years, has been featured in The Wall Street Journal as an expert in digital communication, and is also an author of “The Social Media Handbook for Financial Advisors” –– the first social media book dedicated to financial services! He has now combined his extensive knowledge and expertise in business and coaching with one of his passions: podcasting. Matt has hosted and been on over 1,000 podcasts. He's also the host of ProudMouth's podcasts, the Top Advisor Marketing Podcast, where he shares marketing strategies tailored for advisors and connects with top industry leaders, and Be Your Own Loud, which features amazing people who've gained influence by being unapologetically themselves. LinkedIn: https://www.linkedin.com/in/matthalloranpm/ Twitter: https://twitter.com/MattHalloran_ Website: https://proudmouth.com/ PodRocket Academy: https://www.podrocketacademy.com/
Matt Halloran and Kirk Lowe are helping you answer this question! Join them to learn about the podcast production process on a granular level — content creation, editing, marketing, expected results and costs, and more. Doing a complete cost-benefit analysis of outsourcing a podcast, they leave no stone unturned to help you decide which way to go!
Matt Halloran and Kirk Lowe are helping you answer this question! Join them to learn about the podcast production process on a granular level — content creation, editing, marketing, expected results and costs, and more. Doing a complete cost-benefit analysis of outsourcing a podcast, they leave no stone unturned to help you decide which way to go!
When a podcaster stops producing episodes, suddenly and without notice, that's called “podfade.” Believe it or not, 50% of podcasts podfade before reaching episode seven. And then another 50% quit before episode 20!*
On today's episode of The F Word, Sheryl Hickerson is speaking with the podcast master himself, Matt Halloran. Matt Halloran, along with Kirk Lowe, founded ProudMouth in 2017. They agreed to collaborate after initially meeting as guest speakers at a small conference in 2015. The collaboration ended up solving one of the biggest obstacles professionals and companies face: the ability to consistently produce authentic and valuable content to power their content marketing strategy. At ProudMouth, they're committed to helping you Be Your Own Loud! In today's chat we will discuss: - Be Your Own Loud: Why it matters - Women in Finance: Why ProudMouth is proactively working with these specific financial professionals - Content Calendars: Why you should create one Be sure to connect with Matt: Website: https://proudmouth.com/ Twitter: https://twitter.com/MattHalloran_ LinkedIn: https://www.linkedin.com/in/matthalloranpm/ Email: matt@proudmouth.com
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we've personally vetted and love. Summary: You're about to get solutions to the marketing challenges that hinder today's advisors from accelerating their influence. In this episode, Matt Halloran and Kirk Lowe address the seven biggest marketing challenges and how they can be solved by podcasting. They also share examples of advisors who are using their podcast to cultivate lasting relationships, build a consistent brand image, and grow their practice. Matt and Kirk discuss: Why podcasting is a huge difference maker in turning leads into clients How to develop a consistent brand message using “pick-a-fight” and “pick-a-niche” strategies What makes you highly referable among clients and COIs Actionable steps to incorporate into your marketing right away And more Sponsorship: A big thank you to our sponsor, Restream. Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/ Resources: Influence Accelerator Academy (Join for free!) FA Success: 228. Accelerating Growth By Paying To Outsource Lead Generation And Prospect Follow-Up, With Jeremy Keil Influence At Work by Dr. Robert Cialdini Branding Basics Worksheet (For access, join Influence Accelerator for free!) How to Put Together a Successful Advisory Board with Stephen Wershing (For access, join the Enthusiast level) BombBomb™ Loom Top Advisor Marketing Podcast: 221. Build a Million-Dollar Mindset and the Practice Will Follow With Stephanie Bogan Bill Cates “The Social Media Handbook for Financial Advisors” by Matthew Halloran Top Advisor Marketing Podcast: 292. Thinking About Podcasting? Here's What It's Like To Podcast With ProudMouth With Malcolm Ethridge LinkedIn: Larry Heller Be Your Own Loud Podcast Connect With ProudMouth: ProudMouth LinkedIn: Matt Halloran Twitter: Matt Halloran LinkedIn: Kirk Lowe Twitter: Kirk Lowe LinkedIn: ProudMouth Facebook: ProudMouth Twitter: ProudMouth YouTube: ProudMouth
Matt got started in the financial services industry 20 years ago as a certified life and business coach. As he became immersed in his client's biggest needs, he built his knowledge and expertise as a financial branding and social media expert. More recently, Matt has added podcasting to that list.It's tough to be great and effective at marketing while running a practice, living a life, and loving a family. No one understands this more than Matt, who teaches advisors how to be themselves, let their passions shine through, and create strong brands that resonate with ideal prospects and centers of influence.In this episode, Matt talks about his incredible and diverse career, how his persistence and perspective defied odds and granted opportunities, and that there is a seat at the table for you. Stop chasing the scraps. All you have to do is come to the table and be your best self.[00:01 - 13:08] Opening SegmentWelcoming Matt to the showHow you can connect with Matt and check out his podcastsWhat does it mean to ‘Be your own loud?' Helping people get their voice out in the marketplaceSelling without being salesyHow you can rise above the clutter[13:09 - 30:27] Control Your Perspective to Design Your Life A story about how far gentle pressure and persistent gets you Mistakes that entrepreneurs makeAdvice for entrepreneurs starting out We have control over the story we tell ourselves [30:28 - 55:20] Failing ForwardMatt's background The power of podcastingDefying the odds and working for Ron CarsonEmployee loyalty vs. asking for the value you believe you representBusiness owners being loyal to their team first[55:21 - 1:07:49] The World Isn't PieThink about how you can help others get a seat at the table instead of fighting for scraps Asking Matt the final four questionsClosing wordsTweetable Quotes: “Let's sit at the table together and have a conversation about what we can do to help each other instead of thinking that we're competition for each other.” - Matthew Halloran“We have very little control. But the thing that we all have control over is the story that we tell ourselves about the thing that happened. And we get to decide whether it happened to us or for us. And that is the magic.” - Jerome Myers“Don't look at failure as the end of something, look at it as the beginning of something new.” - Matthew HalloranConnect with MatthewYou can find and connect with him on LinkedInResources MentionedTop Advisor Marketing Podcast with Matt Halloran and Kirk LoweBe Your Own Loud Podcast with Kirk Lowe and Matt Halloran LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes.Dreamcatchers is an inclusive organization that targets people's interest in being more instead of a certain demographic. We have people from all walks of life at many different ages. Find out more at www.dreamsshouldbereal.com. Find out more about Jerome at www.d3v3loping.com or www.myersmethods.com.
“Manifestos are the rallying cries, anthems, mantras, North Stars and noble constitutions of organizations — the unique why's that can fundamentally change [your] future course and the way [you] engage with [your] people and customers.” –– Charles Blackwell In this episode, Matt Halloran and Kirk Lowe talk to Charles Blackwell, chief manifester at Manifesto Destiny. As a 30-year verteran of copy writing, Charles is an expert in crafting corporate manifestos that encourage customers and stakeholders to buy in, not just buy. He talks about the importance of articulating your brand messaging through a manifesto and shares ways to incorporate it into all forms of your internal and external marketing. Charles discusses: How to use your WHY story as a guiding light for your brand How to use your audience's struggle, and your solution to that struggle, as the key component of your manifesto Why a manifesto is an essential communications tool for brands of all sizes An example of a brand manifesto that he created for Axia NetMedia And more Resources: Influence Accelerator Academy (Join for free!) Connect With Charles Blackwell: Charlesblackwell@mac.com (403) 615-5516 LinkedIn: Charles Blackwell Connect With ProudMouth: ProudMouth LinkedIn: Matt Halloran Twitter: Matt Halloran LinkedIn: Kirk Lowe Twitter: Kirk Lowe LinkedIn: ProudMouth Facebook: ProudMouth Twitter: ProudMouth YouTube: ProudMouth About Our Guest: Over three long decades, Charles Blackwell's advertising work was celebrated at the Clios, Marketing Awards, Bessies, Applied Arts, IBAs and the London International Advertising Festival. He worked as a copywriter and creative director at major agencies in London, New York, and Calgary. Finishing his advertising career with a decade at Cult, Charles was responsible for overall copy direction and strategic development for high profile clients across North America and beyond. He now dedicates himself exclusively to the creation of corporate manifestos.
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we've personally vetted and love. Summary: To be successful at marketing, you've got to be willing to put in the work. And then comes a tricky part: deciding how involved to be in that work and what to outsource. In this episode, Matt Halloran and Kirk Lowe help you make those decisions. They uncover the number one driver of marketing success that has worked for them, their clients, and major industry leaders. Then, they share five powerful tips for boosting your engagement, no matter which marketing technique you decide to use. Matt and Kirk discuss: When you need to be all-in in your marketing How to be more resourceful and find marketing opportunities that are often overlooked Steps to build a system that allows for automation (without compromising a personalized client experience) Why they say, “You can't sell as a thought leader” And more Sponsorship: A big thank you to our sponsor, Restream! Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/ Resources: Influence Accelerator Academy (Join for free!) SmartAsset Indyfin Financial Advisor Success. 228: “Accelerating Growth By Paying To Outsource Prospecting And Lead Generation with Jeremy Keil” Connect With ProudMouth: ProudMouth LinkedIn: Matt Halloran Twitter: Matt Halloran LinkedIn: Kirk Lowe Twitter: Kirk Lowe LinkedIn: ProudMouth Facebook: ProudMouth Twitter: ProudMouth YouTube: ProudMouth
The best brands know who they are. They have a strong value system and a purpose that goes beyond the bottom line. Your brand may already have a purpose. But, can you confidently say that your purpose is obvious to your employees, prospects, and clients in every action your brand takes? In this episode, Matt Halloran and Kirk Lowe join Eric Solomon, founder and CEO of The Human OS™, to help you align your company's behaviors –– both internally and externally –– with your vision, values, personality, positioning, and purpose. You will learn: How a brand's internal culture affects its ability to make a positive outward impact What it means to have a brand personality (and why a lot of companies get this wrong) Ways in which podcasting, through its high level of intimacy, plays into the future of The Human OS™ Four keys to rising above the noise for leaders and organizations And more! Resources: ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Influence Accelerator Academy | Eric Solomon on LinkedIn | The Human OS™ | Rob Howard on LinkedIn | "The Fix" by Chris Kneeland, Ryan Gill, and Rob Howard | Experience Camps | CR Talks: Storytelling in the Machine -- When the Math Men Meet the Mad Men | SmartLess
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love. Thinking about starting a podcast? Before you press record, learn five podcasting must-haves that’ll help you avoid podfade and grow an audience of loyal fans. In this episode, Matt Halloran and Kirk Lowe unpack podcasting fundamentals that most people don’t talk about, but really should. Having reached their 300th episode milestone, while also producing over 2,500 podcasts for ProudMouth clients, they know what it takes to launch and maintain a successful podcast. Matt and Kirk discuss: Reasons to be leery of free podcast hosting services Why ProudMouth has started turning live streams into podcasts Why every new episode adds to your equity and scales your credibility An easy exercise to help you generate a year’s worth of podcast topics Why they recommend having an interview format over solo-casting Every reason to be unapologetically yourself on podcasts And more Sponsorship: A big thank you to our sponsor, Restream. Resources: Influence Accelerator Academy Fiverr Blubrry Be Your Own Loud: 4. This Is How You Achieve Long-Term Success With Your Podcast With Todd Cochrane Be Your Own Loud: 12. Accelerate Your Influence by Writing a Book With Josh Steimle Connect With ProudMouth: ProudMouth LinkedIn: Matt Halloran Twitter: Matt Halloran LinkedIn: Kirk Lowe Twitter: Kirk Lowe LinkedIn: ProudMouth Facebook: ProudMouth Twitter: ProudMouth YouTube: ProudMouth
Can you confidently say that your ideal prospects have a clear sense of who you are, whom you serve, and why? In this episode, Matt Halloran and Kirk Lowe dig into the very core of your marketing strategy –– your brand. They walk you through Kirk’s branding questions to show you how to articulate your brand by answering five W’s and one H. Get ready to finetune your messaging to attract and build relationships with fans instead of skeptics. You will learn: How to articulate the “who, what, when, where, why, and how” of your brand Ways that podcasting helps prospects get to know you better How branding keeps you ever-ready to seize new opportunities What the ProudMouth brand means to experts And more! Resources: ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Influence Accelerator Academy | Be Your Own Loud Podcast
Kirk Lowe is the Founder and CEO of ProudMouth, an influence accelerator on a mission to “free the world's experts from sales.” For over 20 years, Kirk and his business partner, Matt Halloran, have helped financial experts and advisors produce, publish, multiply, share, and boost their thought leadership. Kirk and his team are shifting the way experts approach marketing. He is a frequent contributor to Nasdaq, the featured expert on the Top Advisor Marketing Podcast, and the co-host of the BeYourOwnLoud podcast. Kirk regularly speaks and writes on topics related to building authority, becoming a micro-influencer, marketing, and podcasting. Kirk joins me today to discuss how to effectively create a content marketing strategy that builds your credibility and authority as an expert. We discuss the concept of ‘brand depth,' what it means, and how you can use your content to prove your deep understanding and expertise of the industry you serve. We discuss Kirk's journey into the world of podcasting and what inspired him and his business partner to launch the ProudMouth brand. We discuss how you can use your content to attract new clients and the importance of staying consistent with your content marketing efforts. We also discuss organic strategies you can use to accelerate your content marketing results, why a small podcast audience can be just as powerful and rewarding as a large one, and how you can determine when your business is ready to hire a PR firm. “Be patient, do the work that you know is going to make a difference, and when the time comes, that'll all pay off.” - Kirk Lowe This week on The Model FA Podcast: How to use content marketing strategies to build your credibility and authority The evolution of Kirk's career and the inspiration behind building the ProudMouth brand Turning skeptics into fans and prospects What the “expertise economy” is and why it's important Creating a system and staying consistent with your content marketing strategy How Kirk's clients have benefited from content marketing and podcasting Why you need to tell your audience the steps you want them to take Creating a “give to get” offer and the value of smaller audiences Creating the customer journey and advancing relationships through your content Navigating compliance hurdles when developing a content marketing or podcasting strategy How the intimacy level between blogging and podcasting differ Organic strategies to accelerate your content marketing results Identifying when you're ready to partner with a PR firm Kirk's top 3 favorite business books Resources Mentioned: Three Feet from Gold: Turn your Obstacles Into Opportunities (Think and Grow Rich Series) by Sharon Lechter & Greg Reid The Compound Effect by Darren Hardy Canva The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber Fix: Break The Addictions That Are Killing Brands by Rob Howard and Ryan Gill The Story of Lululemon: Little Black Stretchy Pants by Chip Wilson Our Favorite Quotes: “The more specificity that most experts can have when they're marketing their business, the more you can clearly target and win-over those people,” - Kirk Lowe “Find a way to enjoy what you're talking about because your audience will probably enjoy it more, too.” - Kirk Lowe Connect with Kirk Lowe: ProudMouth Influence Accelerator Academy Email: kirk@proudmouth.com ProudMouth on LinkedIn ProudMouth on Facebook ProudMouth on Twitter Kirk Lowe on LinkedIn Podcast: Top Advisor Marketing Podcast: BeYourOwnLoud About the Model FA Podcast The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered. Our Team: President of Model FA, David DeCelle If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.
Yesterday I talked about what set 2020 up to be a year that accelerated digitation of business, namely for financial services. The topic was inspired by a 2021 expert marketing predictions roundup just published on wealthmanagement.com by my friend Robert Sofia, CEO of Snappy Kraken (an early WealthVoice customer by the way). It was hard to choose only five but here are some of my favorite fellow contributions from Patrick Brewer, Kirk Lowe, Samantha Russell, Penny Phillips, and Steve Sanduski. Want to read my prediction? Here's a direct link to the second slide in the slideshow. (It pays to be a B!) See acast.com/privacy for privacy and opt-out information.
To say that 2020 was volatile would hardly capture the financial and emotional roller coaster that we just experienced. Business was forced to become totally digital virtually overnight. What's next for marketing as we come out of the pandemic and reemerge into physical gatherings again?Snappy Kraken CEO Robert Sofia published 36 marketing expert predictions at wealthmanagement.com. I was happy to be included among 35 smart marketers including but not limited to: Patrick Brewer, Stephanie Bogan, Michael Kitces, Kirk Lowe, April Rudin, Samantha Russell, Johnny Sandquist, Taylor Schulte, Kelly Waltrich, and many more. Check out the 1/6/2021 article "2021 Advisor Marketing Predictions: 36 Must-Read Insights From the Experts" at wealthmanagement.com. See acast.com/privacy for privacy and opt-out information.
What do you do when you want information? Do you search the internet? Did you know 93% of online experiences begin with opening a search engine like Google? In this episode, Kirk Lowe is speaking with Sameer Somal, founder of Blue Ocean Global Technology. Kirk and Sameer explore the importance of why your online reputation matters, and what you can do to manage that reputation. In this episode, you will learn: Why it is important to have a good online reputation What is SEO, and Online Reputation Management (ORM) How to become more referable by leveraging your ORM What tips you can use to successfully manage your online reputation And more! Tune in now and take in some tips for managing your online reputation! Resources: Top Advisor Marketing | Blue Ocean Global Technology | Sameer Somal Email | Sameer Somal LinkedIn Brought to you by: Iris.xyz Additional Resources: 7 Proactive Steps to Safeguard Your Online Reputation What is the Difference Between SEO and ORM
As a business owner or professional, at one point or another, you will likely experience high levels of stress from different sources such as finances, unexpected changes in the industry, work/life balance — and you need resilience to help you bounce back. Where will you start? Join Matt Halloran and Kirk Lowe in this episode, where they share ways they’ve found their resilience and what they do to maintain it and keep building on it. In this episode, you will learn: Why understanding yourself can help you find resilience What role gratitude plays in maintaining resilience How problem-solving skills can help you stay resilient How a strong social network can help How to process change And more! Tune in now and get inspired to keep developing this essential quality in life. Resources: Top Advisor Marketing Brought to you by: Iris.xyz
You’ve poured your heart and soul into launching your business and creating growth. Wouldn’t you like your business to live on even after you’re no longer here? In this episode, Kirk Lowe speaks with George Hartman, co-founder and CEO of Market Logics. They unpack what gets in an advisor’s way of putting a succession plan in place, how to get started, and where marketing fits into the process. This episode is a must-listen for all entrepreneurs who want their businesses to endure for generations to come. In this episode, you will learn: What gets in the way of putting a plan in place The steps required to successfully exit your business What options are available to advisors The purpose of a continuity partner Where marketing fits into the succession planning process and how important it is And more! Tune in now and experience the excitement around keeping your business successful for generations to come! Resources: Top Advisor Marketing | Market Logics Brought to you by: Iris.xyz
What is keeping you from creating a digital marketing strategy that brings in leads and leaves you feeling confident about your firm’s future? In this episode, Kirk Lowe has a riveting conversation with James Robert Lay, founder and CEO of Digital Growth Institute. They discuss how you can break through the barriers that are holding too many financial brands back from maximizing their digital growth potential. In this episode, you will learn: What challenges hold financial brands back from maximizing their digital growth potential What the greatest opportunities are for financial brands to capture over the next 12-24 months How a financial brand marketing, sales, and leadership team can develop a digital growth mindset What role humans will play, if any, in a digital consumer's buying journey when shopping for a financial product What lies ahead for Digital Growth Institute And more! Tune in now and get inspired to reach better digital marketing outcomes! Resources: Top Advisor Marketing | Digital Growth Institute Brought to you by: Iris.xyz
There has been considerable evolution in advisor brands. Many tactics advisors use to get their message out have changed, but interestingly enough, some things have stayed the same. Today, Kirk Lowe and Matt Halloran dive into a subject that stirs up debates amongst advisors: marketing then and now. They examine the seven levels of the advisor marketing evolution to uncover how advisor brands have become what they are today. In this episode, you’ll learn: The difference between branding and visual identity How advisors started differentiating themselves from other advisors What content marketing used to be versus what it is now How advisors started building their credibility And more! Tune in now and get your advisor brand up-to-date! Resources: Top Advisor Marketing | How to Start Your Own Podcast Brought to you by: Iris.xyz
In the service-based sales industry, your business is built off of how well you can build and keep client relationships. That is the centralized belief of ReminderMedia. In this episode, Kirk Lowe has a passionate conversation with Luke Acree, ReminderMedia’s founder and president. They discuss how to keep in touch with the clients in your database in such a way that they become raving fans of your organization. Every advisor knows the importance of gaining referrals and repeat business, but this episode will challenge you to examine what you’re doing today to inspire unwavering loyalty. In this episode, you will learn: About a unique and personalized gift idea that’s proving to be memorable and coveted by clients How to use the FORD method to build client relationships that lend to future marketing opportunities What it takes to intrigue your prospects’ curiosity and why these efforts are worthwhile How humanizing yourself will help you build rapport with your clients And more! Tune in now and get a ton of ideas for inspiring your clients to become raving fans! Resources: Top Advisor Marketing | ReminderMedia Brought to you by: Iris.xyz
Today’s episode marks a special occasion for the Top Advisor Marketing team. It’s the 200th episode our Top Advisor Marketing Podcast! We couldn’t be more proud and motivated to share what we have learned along the way. There are many variables in play when doing a podcast. There are technical, production, marketing, and even emotional aspects to consider. So how can you make sure your podcast lasts for 200 episodes and beyond — and brings you and your company success? Join your hosts, Matt Halloran and Kirk Lowe, as they share valuable lessons about their podcasting journey. In this episode, you’ll learn: The most important elements to having a successful podcast Factors that can affect the quality of your recording Why podcasting has been the best long-term investment for Top Advisor Marketing Common podcasting mistakes you should avoid And more! Tune in now and learn tips to make your podcasting experience more fun, efficient, and successful. Resources: Top Advisor Marketing Brought to you by: Iris.xyz
Efficient marketing strategies are an advisor’s best friend because they take little time and effort. They allow advisors to focus on what they are really good at, which is helping their clients achieve better financial outcomes. With that said, what’s the best way to make your marketing strategies super efficient? What outcomes could you get by combining traditional and digital strategies? Join expert financial marketers and communicators, Matt Halloran and Kirk Lowe as they share which steps to follow to get the marketing results you need. In this episode, you’ll learn: What a perfect marketing strategy looks like How to make a real impact with your marketing How to increase your chances of reaching your ideal audiences Whether marketing to a specific niche limits your opportunities And more! Tune in now and learn tips to make your marketing super efficient. Resources: Top Advisor Marketing | Breaking Money Silence® Podcast| 99 Best Marketing Ideas | Episode 180: How to Get Referrals Without Asking — Referrals Mini-Series Part 1 Brought to you by: Iris.xyz
In today’s episode, Matt Halloran and Kirk Lowe discuss how they merged their businesses and experiences together and founded Top Advisor Marketing. Here, they share the ins and outs of their journey towards becoming a million-dollar company. Join Matt and Kirk as they go through some of the steps that helped them successfully develop their thought-leadership and company, and the lessons they have learned along the way. In this episode, you’ll learn: How they became Top Advisor Marketing What they have learned from their biggest mistakes Strategies they have put in place to advance their business How they have adjusted to the challenges of managing a growing business And so much more! Tune in now and find out more about Top Advisor Marketing and learn some tips you can also apply to your growing business. Resources: Top Advisor Marketing Brought to you by: Iris.xyz
In today’s episode, Matt Halloran interviews our founder, Kirk Lowe, and they dive deep into the truth surrounding marketing ROI for advisors. For 20 years, Kirk has observed which marketing strategies give advisors the best outcomes. In this episode, he walks you through different mediums to explore their ROI-potential, their disadvantages, and what it takes to see worthwhile outcomes. In this episode, you’ll learn: Which mediums are producing the best ROI What role advisors play in creating their ROI What the Micro-Influencer term means How you can become more compelling with your niche And so much more! Tune in now and find out the truth about marketing ROI for advisors. Resources: Top Advisor Marketing Brought to you by: Iris.xyz
In today’s conversation, hosts Kirk Lowe and Matt Halloran dive deep into what Kirk calls the 14 rules of advisor marketing success. Kirk, having spent the last 20 years in this industry, shares what he has learned about how to successfully use marketing to improve your advisory business. Get ready to take notes and discover how to set yourself apart from other advisors, what no one has ever told you about building a niche, and why being on social media is well worth your time. In this episode, you’ll learn: How to find what will separate you from other advisors What it means to be relevant (and where a niche comes in) Different ways to promote you and your business The link between your values and your identity Why we say, “Don’t keep your secrets secret” And so much more! Tune in now and learn the 14 Rules of advisor marketing success! Resources: Top Advisor Marketing Brought to you by: Iris.xyz
Today Matt shares the mic with Top Advisor Marketing's Brand Guy, Kirk Lowe, to discuss one of the most important factors to separating yourself from your competition - decommodification. With any service you're forever fighting the fact that there is always someone cheaper. Price tags commodify who we are and what we do in a way that can make our businesses and our brilliance feel small. And it's easy as a business provider to blame your investors or clients for failing to understand just how impactful your services can be. Making them more than just a price tag. Kirk and Matt dive into how you can break down your services and prove your worth to incoming clients, AKA decommodifying your offering so that your ideal client understands who you are, what you do, and what makes your truly unique and different. If you're ready to show your ideal client the true worth of your services, be sure to tune in today! Links: There is Always Someone Cheaper |
Welcome back to our third season of Top Advisor Marketing Podcast! To get you ready for 2019, our host, Matt Halloran, is joined by marketing and branding expert Kirk Lowe to discuss four steps to marketing in 2019! Get ready for a new-and-improved you this year as Kirk and Matt walk you through the exact process they offer their branding clients. It's a process Kirk has spent the past 18 years perfecting. Using their proven four step process: attract, intrigue, engage, and influence, Kirk and Matt share several actionable steps you can take to bring your ideal clients through the door! Be sure to listen in today and begin your marketing success! Links: Marketing Plan Tactics | Marketing BluePrint Video
Kirk Lowe and Matthew Halloran are cofounders of the team Top Advisor Marketing, which provides businesses with creative solutions for branding, financial podcasting, and social media outreach. Their innovating approach and focus on digital communication has helped some of the biggest names in the financial world better relate to their clients. In today’s episode of Stay Paid, Luke sits down with Lowe and Halloran to discuss how targeting clients through digital means can be one of the most effective tools in your arsenal, and how you can start implementing them into your marketing strategy. Follow Our Guest: Top Advisor Marketing Wesbite: Top Advisor Marketing Linkedin: Top Advisor Marketing Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: Instagram: https://www.instagram.com/lukeacree Facebook: https://www.facebook.com/lukeacreeRM/ Linkedin: https://www.linkedin.com/in/lukeacree Follow ReminderMedia: Twitter: https://twitter.com/remindermedia Facebook: https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.
Is your marketing effective? Does it consistently build together to produce a stronger brand, stronger sales, stronger network or stronger client base? Do you feel your marketing processes are building something that is intriguing, consistent, and timely? If you've answered no to any of these questions, then today's episode will Matt is joined by his partner and branding expert Kirk Lowe on today's episode to dive into momentum marketing. A term branded by Kirk, it is derived of three big questions. 1. Is your marketing constantly moving forward? 2. Does your marketing build on itself time and time again? 3. Does your marketing retain marketing value. As Kirk and Matt move through these three questions, discover valueable tactics to creating a marketing plan that builds with you, and for you. Links: Kirk Lowe LinkedIn
Matt Halloran is a branding, social media and podcasting expert for financial advisors. He has over 20 years of industry experience, is the author of “The Social Media Handbook for Financial Advisors” and co-host of the podcast Top Advisor Marketing. On this podcast, we discuss how financial advisors who want to grow can leverage digital techniques for their prospecting efforts. We take a high-level view of a series that he produced with his partner Kirk Lowe on their podcast - The 7 Dynamic Digital Prospect Techniques: Link. Connect With Matt: LinkedIn: https://www.linkedin.com/in/matthallorantam Website: http://topadvisormarketing.com/ About Matt Matt got started in the financial services industry 20 years ago as a certified life and business coach. As he became immersed in his client's biggest needs, he built his knowledge and expertise as a financial branding and social media expert. More recently, Matt has added podcasting to that list. Matt respects how tough it is to be great and effective at marketing while running a practice, living a life, and loving a family. He teaches advisors how to be themselves, let their passions shine through and create strong brands that resonate with ideal prospects and centers of influence. Matt's first book “The Social Media Handbook for Financial Advisors” available on Amazon was a big hit. He's been leading the social wave in financial services for years – teaching top advisors how to be human in an oftentimes inhuman industry. His second book “99 best ideas”, was an Amazon bestseller and is filled with marketing ideas. In his list of accomplishments, Matt has served in the Navy, is a trained therapist, been a radio host, and worked as a financial professional too. Matt's breadth of hands on experience positions him superbly to help financial professionals build the marketing side of their practices. He's been there, done that and has the T-Shirt. Matt is married with two twin teenage boys. They are avid swimmers. Oh, and Matt's dogs are a big ole St. Bernard and a rescue pitbull mix named Luke (after the Jedi).
Today, Matt Halloran and Kirk Lowe discuss what it takes to make a great website. Great websites are made up of multiple components. To get that great website feel you have to want it, and understand the crucial role it plays in any business. You need to spend time to make sure your website has clear communication, and is focused on inspiring and driving referrals. Matt and Kirk are here to give you the proper keys to unlocking your websites potential. Tune in to find out how you can use the WOW Website Formula to form a stronger communication to your clients and potential customers! Top Advisor Marketing | WOW Website Formula
On this final installment of the series, Matt Halloran and Kirk Lowe talk about that sought after level of internet success - going viral! One of the best way to do this is to pay attention to how other viral pieces are blowing up and grab those important pieces content to formulate your own. But even with great thought leadership, you have to get your blogs out there! So, the most important part to going viral is setting up your nurture sequence so that you can show value to your prospects. The goal is to engage an audience and become a positive marketing piece to leverage yourself. Social media is also a very important piece to your prospecting and you will want to utilize all the features on all platforms. Tagging, mentioning, and hashtags are just the few that can help you target your audience, and engage them in your practice. Tune in to find out how you can set yourself up to engage audiences and set yourself up to be a viral hit. You don’t want to miss out on this powerhouse of an episode. Top Advisor Marketing
Today, on the sixth instalment of the 7 Dynamic Digital Prospecting Tactics, Matt Halloran and Kirk Lowe discuss the importance of writing a blog! Kirk has been writing blogs for years and knows the ins and outs of a blogs success. He's got some tips for you to ensure your blogs are read and shared widely. The importance of blogging is that you can receive great feedback from your community, but also gain more traffic to benefit your SEO. Invite guest bloggers, and share conservatively. Your thought leadership matters and blogs are a great way to showcase what you know. Tune in to find out how you can benefit from starting a blog! Top Advisor Marketing|9 Best Practices For Your Advisor Blog|5 Steps to Creating Great Financial Content|
Today, on the next instalment of the 7 Dynamic Digital Prospecting Tactics, Matt Halloran and Kirk Lowe discuss the value in a white paper. A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides your solution. This is an important part to practice, as a white paper can establish credibility, and attract more traffic to your website and services. It's important to share the white paper, and make it a downloadable piece so that prospective clients can view and solidify your position. Tune in to find out how you can use a white paper to spark some movement in your practice! Top Advisor Marketing
Do you have a facebook page? Struggling to find your audience? Today, Matt Halloran and Kirk Lowe discuss the importance of social media and using Facebook as a medium to reach your audience. Facebook is a platform that can showcase your personality, and most importantly your vision. The platform itself is a gateway to transparency, which can allow your audience to have a personal connection with you and your practice. Matt and Kirk discuss how character, personality, and balancing your expertise can help mould your network and establish a connected community. Tune in to find out how you can manage Facebook, and become an online influencer!
Have you ever thought about starting your own Podcast? Today, Matt Halloran and Kirk Lowe talk about how to elevate your practice with podcasting! Podcasting is a great way to share your vision to an audience. Here at Top Advisor, we want to show you how you can shape your talent, and your voice to be a successful catalyst in your field. Doing some homework, and developing your podcast connections will allow you to find your community. You do not want to miss out on today's podcast. Do you want to know how to kickstart your podcasting career? Grab the Top Advisor Marketing Podcast Guide: Here
Do you want to connect with other podcasters? Today, Matt Halloran and Kirk Lowe discuss one of the most important techniques; being a podcast guest! It is important that you connect with other podcasters and cross-promote to become a more prolific voice in your community. Your thought leadership needs to be heard, and working with others that share the same influence will generate growth, and activity to your practice. It's also an incredible way to give back to your community, and maybe find a few of your own podcast guests! Tune in to find out how you can connect with others podcasters in your field!
Welcome to the first installment of the 7 Dynamic Digital Prospect Techniques with Matt Halloran and Kirk Lowe. These techniques are 7 tried and true methods Matt and Kirk want to share with you to help you grow your prace. In their first segment, Mattand Kirk discuss the value of increasing your LinkedIn connections. LinkedIn can be an incredible marketing tool for advisor if used effectively. It's important to understand the value of creating conversations and gaining influence in your network to build momentum. With time and diligence you can generate enough interest for people to reach out to you in search of your expertise. Creating this kind of online community is one of the many ways to create a dynamic digitial presence and strong customer relationships. Tune in to find out how you can use LinkedIn to reach your audience!
Referrals can be the life's blood of a practice. They can also be the advisors achilles heel. So how can your advisors not suffer death by referrals - and how can you build your PVP-Peerless Value Proposition® at the same time? Kirk Lowe is a sought after expert on branding for financial services. He is the “Brand Guy” at Top Advisor Marketing. Kirk is dedicated to demystifying and simplifying financial marketing. He regularly shares his insights and advice on his podcast Top Advisor Marketing, and offers DIY marketing resources and courses at AdvisorU. Over 17+ years in financial branding, Kirk has worked with independent advisors, RIAs, IMOs, and BDs helping each find their unique points of differentiation then bring it to life in their marketing. Hiss clients have spanned the United States, Canada and Australia.
I have found podcasting incredibly helpful in both my professional and non-profit efforts. It is an incredible platform that allows you to connect with people and build your brand. Kirk Lowe is an expert at building financial advisor marketing strategies and he is a big advocate of podcasting. On this episode we discuss the Top 10 Reasons Financial Advisors Should Start A Podcast. Kirk's podcast with Matt Halloran: www.topadvisormarketing.podbean.com/
Episode 21 will knock your socks off. Kirk shares the marketing productivity tools he's researched and tested that make his days go smoother and advisor marketing more productive. Good tools allow you to pursue marketing you either can't afford, or don't have the expertise or time to create and implement. Listen to the whole podcast for clear insights on how to leverage each of the these tools and possibly change your practice forever. Or...you can just hire Kirk's marketing team at TactiBrand.
In order to get to the point where you enjoy better clients, more fun, more, money, more time, and essentially a better practice, you have to put in the time necessary. Taking shortcuts and not establishing the foundation for good marketing will just hurt you in the long run. These 270 days can be separated in 90 days each and they will guide the marketing you build and how it plays off one another. Realistically, it won’t really take you exactly 90 days but these concepts show that it takes some time to build everything up. "If you want to build anything great, you’ve got to break it into incremental steps." – Kirk Lowe
Your financial advisor website is an opportunity to make a series of impressions with your audience. What eludes most advisors regarding their website design is the winning formula to make it better than the average advisor website. We discuss seven must-haves for a more effective website. Featuring marketing expert, Kirk Lowe |WOW Website Formula
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