Podcasts about liquid agency

Marty Neumeier is someone who literally wrote the book on branding, in fact, he's written numerous books about it. He is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation.

Are you ready for a branding masterclass!? Well, strap yourself in! Marty Neumeier - Brand expert, author and Liquid Agency director of CEO branding, is here to gift you the ultimate branding formula – tips, tricks and tools that will set you on the right path to conquering the fast-paced world of business. Marty works and consults with leaders and renowned companies across the globe, helping them take their branding skills to new heights resulting in remarkable business transformations. Marty also kindly shares his expertise at large through his must-have books and riveting workshops. Throughout the discussion, Marty delves into brand-driven culture, unpacks how branding is much more than a logo, shines a light on customers' power, and responds to burning questions from global brand design agencies and consultants. Further key points include: The role of art in early childhood and influences on career choice The fundamentals of graphic design The powerful tool of strategic thinking in business How to set yourself apart from competitors Building a tribe and aligning your brand with your culture Branding in the modern age: What is the future of branding? Understanding your customer and aligning your brand with culture The key to influencing consumer choice Understanding where your brand needs to go The benefits of collaboration in business Becoming comfortable with being uncomfortable Is the value of visual assets dying out? Top learnings and favourite client experiences ‘'This is something companies are realising, that they need someone to manage customers, the whole customer community because that's how they're going to succeed. Customers have a voice. They're volunteers. They're not conscripts. You can't make them do anything. You need them.'' – Marty Neumeier. Resources: https://www.martyneumeier.com/the-brand-flip https://www.martyneumeier.com/brand-az-book https://www.martyneumeier.com/scramble Get connected socially with Marty Neumeier: https://www.martyneumeier.com/ https://www.linkedin.com/in/martyneumeier/ Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://twitter.com/HowGMW https://www.youtube.com/c/howgreatmarketingworks This podcast is proudly produced in partnership with podlad.com

As the Vice President of Marketing & Member Services, Jeff spearheads the strategy and directs the execution of EGIA's overall member experience, external communications and membership growth initiatives.Jeff leads the team responsible for identifying, planning, and implementing EGIA's various member benefit offerings including Contractor University training programs, Contractor Marketplace product, and service discounts, Snapshot Survey industry-wide research reports, and more. He oversees the EGIA marketing department, as well as the teams responsible for events, membership sales, membership partnerships, and member account management. He is the point-person tasked with building and maintaining EGIA as the largest and most successful contractor membership group in North America.Prior to joining EGIA in 2007, Jeff worked at Liquid Agency, one of Silicon Valley's leading brand marketing agencies, where he managed high-level marketing and branding initiatives for clients such as Intel, Logitech, LSI, Adidas, and Visa. Jeff graduated from the University of Oregon with a degree in Business Administration.EGIA Website: https://egia.org/EPIC2021 Website: https://epic2021event.com/Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeff-matulich-a475072a/General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we'll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Today, brand value is one of the most valuable assets a company can have. For many, it's proving to be their only asset.Yet most companies don't really know how to build a high value brand.  Others simply don't see brand building as a long term investment. The few who have strategically - and often painstakingly - invested in building a brand have reaped the rewards.  From Apple, with its trillion dollar valuation, to Coke-a-Cola, the godfather of global brands - and including everything from luxury goods to packaged goods, from technology to manufacturing - the few companies who get brand right enjoy a massive payoff.I'm Jane Singer and welcome to a Seat at the Table.If you want to understand how to build a power brand then my guest today is the man to see.  Marty Neumeier, is a bestselling author and Director of CEO Branding at Liquid Agency.  He is one of the few people who can boast that Steve Jobs not only read one of his books, but found it so valuable that he wrote his name “Steve Jobs” on the cover along with the warning “Hands Off”.  Marty has decades of experience helping companies - in addition to Apple - create brands that are built to last.Before we get started, if you're looking to develop knitwear collections that are on brand and meet consumer demand, then SPINEXPO is the place to go.  It's  the primary exhibition for yarns and knitwear.  Spinexpo provides well-edited forums featuring top quality products that are filled with creativity.  To learn more, go to SPINEXPO.com.  You can also find a link in the show notes for this episode.Now, get ready to hear Marty discuss how to build your brand into a profitable, market leader.Learn more about SPINEXPO:  www.spinexpo.comLearn more about Liquid Agency:  https://www.liquidagency.comLearn about Level C:  www.levelc.org

In today's episode, I have an amazing conversation with one of the true leading brand innovators in the industry - Marty Neumeier. Marty has worked with so many innovative companies to advance their brands and culture and written many books on the topic that I, and millions of others, have fallen in love with. With empathy being such a strong thread through everything he talks about, we discuss the role of empathy and good design in creating a charismatic and authentic brand.  Key Takeaways:You have to have empathy for your audience - but then you need to test things.There is a right way and a wrong way to test creative designs and brand strategies!Empathy is a marketing metaskill that  enables you to make better creative decisions and campaigns.You have to be okay with accepting feedback and checking your ego if your ideas don't resonate with the customer. Customer feedback helps you to be a better creative. “As creative people, we fall in love with our ideas.. Empathy is the starting place. But then you have to prove your ideas work. You have to make sure your compass is accurate.” - Marty Neumeier About Marty Neumeier: Marty Neumeier is an author, designer, and brand advisor whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes Zag, named one of the “top hundred business books of all time,” and The Designful Company, a bestselling guide to nonstop innovation. His first book, The Brand Gap, has been read by more than 23 million people since 2003. A sequel, The Brand Flip, lays out a new process for building brands in the age of social media and customer dominance. His latest book, Scramble, is a “business thriller” about how to build a brand quickly with agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked with innovative companies such as Apple, Netscape, Symantec, Kraft Foods, Adobe, Google, Microsoft, Riot Games, and Capital One to help advance their brands and cultures. Today he serves as Director of CEO Branding for Liquid Agency in Silicon Valley, and teaches a five-tier program on brand mastery through his company Level C. Neumeier travels extensively as a workshop leader and speaker on the topics of brand, design, and innovation. He and his wife divide their time between California and France.  Connect with Marty Neumeier:  Level C masterclasses: levelc.orgPersonal website: martyneumeier.comLinkedIn: linkedin.com/in/martyneumeier/  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

In today's episode, I have an amazing conversation with one of the true leading brand innovators in the industry - Marty Neumeier. Marty has worked with so many innovative companies to advance their brands and culture and written many books on the topic that I, and millions of others, have fallen in love with. With empathy being such a strong thread through everything he talks about, we discuss the role of empathy and good design in creating a charismatic and authentic brand.  Key Takeaways:You have to have empathy for your audience - but then you need to test things.There is a right way and a wrong way to test creative designs and brand strategies!Empathy is a marketing metaskill that  enables you to make better creative decisions and campaigns.You have to be okay with accepting feedback and checking your ego if your ideas don't resonate with the customer. Customer feedback helps you to be a better creative. “As creative people, we fall in love with our ideas.. Empathy is the starting place. But then you have to prove your ideas work. You have to make sure your compass is accurate.” - Marty Neumeier About Marty Neumeier: Marty Neumeier is an author, designer, and brand advisor whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes Zag, named one of the “top hundred business books of all time,” and The Designful Company, a bestselling guide to nonstop innovation. His first book, The Brand Gap, has been read by more than 23 million people since 2003. A sequel, The Brand Flip, lays out a new process for building brands in the age of social media and customer dominance. His latest book, Scramble, is a “business thriller” about how to build a brand quickly with agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked with innovative companies such as Apple, Netscape, Symantec, Kraft Foods, Adobe, Google, Microsoft, Riot Games, and Capital One to help advance their brands and cultures. Today he serves as Director of CEO Branding for Liquid Agency in Silicon Valley, and teaches a five-tier program on brand mastery through his company Level C. Neumeier travels extensively as a workshop leader and speaker on the topics of brand, design, and innovation. He and his wife divide their time between California and France.  Connect with Marty Neumeier:  Level C masterclasses: levelc.orgPersonal website: martyneumeier.comLinkedIn: linkedin.com/in/martyneumeier/  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

If you're looking for a new way to innovate your business, don't miss this latest episode of The Melting Pot with Dennis Hahn, Chief Strategy Officer at Liquid Agency. A few months ago we had Marty Neumeier on the podcast (you can find the link to his episode in the links section). Dennis and Marty work at the same firm. You may wonder what Dennis can share with you that you wouldn't get from Marty's episode. The short answer is, a lot; the longer answer lies in the podcast. Dennis leads teams of strategists across Liquid's offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include GE, John Deere, Microsoft, Nasdaq, Nordstrom, PayPal, Silicon Valley Bank and Walmart.Dennis' particular expertise lies in what they call ‘The Swarm Method'. Swarming is a way of helping businesses pull from the very essence of their being, the solution to a problem that they're struggling with. Swarming involves not just sitting down with the executive team and hashing out details, but rather running a workshop with as many stakeholders as possible, across your whole organisation, to pool resources and conduct an incredibly diverse brainstorming session.“We're solving brand problems, we're designing brand strategies, we're designing culture for workplace culture, we're doing customer experience mapping and all kinds of things through the swarming method.”If you haven't tried swarming, we hope this episode gives you the impetus to go away and try this method of innovating in your own business. There's collaborating, and then there's swarming.On today's podcast:What swarming is and how it's used to engage leadership teamsThe evolution of swarmingThe benefit of using the Swarm methodWhy innovation happens in a down cycleThe tools Liquid usesThe power trio in an organisationLinks:https://about.me/dennisfhahnhttps://www.dominicmonkhouse.com/the-melting-pot-with-dominic-monkhouse/how-to-sell-more-things-at-a-higher-profit-with-marty-neumeier/

How is your branding? Do you have a branding strategy in place? Who is in charge of your branding, or have you passed it to the marketing department to deal with?Marty Neumeier is in a league of his own when it comes to branding. With over 24 million views on his slide deck about branding, he is an authority on the subject.Marty is an author and a brand consultant in the area of brand design and innovation. He's written quite a few books on branding, and in addition to his work at Liquid Agency where he does CEO branding, he also has a company called Level C, which trains people up, around the world through five levels of brand strategy. In this podcast, Marty talks about what is brand, the history of marketing, what it might mean for a CEO of a business thinking about their brand and how branding isn't marketing. How branding overlaps with customer experience, and what some stepping stones might be to create a customer tribe. As well as how to get your customers to feel something about your business, and how to use your brand to shorten your sales cycle in order to sell more things at a higher profit. “Branding is about getting more people to buy more stuff for more years at a higher price. The secret to profitability. It's a long term investment in your company… If you want your company to last, you need customer loyalty. And the really good thing about branding is that brands last longer than customers.”On today's podcast:Why people get brand and branding so wrongHow small businesses can think about brandingB2C branding and B2B brandingWhy branding is customer experienceThe importance of naming and logosFrom customer experience to customer identity

This is the first of several "mini episodes" of How Brands Are Built. Hopefully, you saw this mentioned on social media or in the newsletter: between now and the next season (TBA), I'll release a few short episodes on a range of topics—no consistent through-line, just some interesting, snack-sized branding content. I reached out on Instagram, Twitter, LinkedIn, and Facebook asking for feedback on which mini episodes would be most interesting or useful. If you’re one of the many people who weighed in, thank you! And now that the results are in, I'm happy to share this first mini episode, all about careers in branding. I've spent some time reviewing interviews from the past two seasons, looking at the advice guests gave, and grouping them into themes. I've boiled it down to six pieces of advice broken out across three categories: Category 1: Where you work Surround yourself with good people—it’s more important than getting to work on cool, big brands, especially when you’re just getting started. And it might mean starting out at a smaller agency, where you could have more exposure to clients and experienced coworkers. Category 2: How you work Master the basics, such as running an interview, presenting, and writing, as well as gaining a basic understanding of how business works. Pick a lane; for example, research or analytics. See the big picture—always think about the problem you’re trying to solve for the client. Know that saying, “To a hammer, every problem looks like a nail”? Don’t be a hammer. Category 3: Why you work Get out there—experience new things Enjoy what you do This episode goes into more detail on each of the six pieces of advice, with clips, quotes, and insights from interviews with: Jeremy Miller of Sticky Branding Ken Pasternak of Two by Four Fabian Geyrhalter of FINIEN Caren Williams, independent brand consultant Dennis Hahn of Liquid Agency Ana Andjelic, strategy executive and doctor of sociology Alan Brew of BrandingBusiness Myra El-Bayoumi of Character Denise Lee Yohn, author of What Great Brands Do and Fusion Tim Riches of Principals Erminio Putignano of PUSH Collective Allen Adamson of Metaforce Gareth Kay of Chapter Adam Morgan of eatbigfish Laura Ries of Ries & Ries Marty Neumeier of Liquid Agency (and author of Brand Gap and Zag) David Aaker of Prophet (and author of Building Strong Brands and Brand Portfolio Strategy)

Marty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity. He currently serves as Director of CEO Branding for Liquid Agency, a branding agency headquartered in San Jose, California.

In this zinger-filled episode, Tim Wilson and Brian Porter of Ernest Packaging - alongside their branding brain trust Scott Gardner of Liquid Agency - give host Michael Wilson a walk down memory lane, plus droplets of wisdom. Listen and learn how Ernest Packaging defied the odds of economic downturn and the rise of e-commerce by leveraging quirk and creating a brand - plus a surfboard made from corrugated cardboard.

“Marketing is too important to be left to the marketing people.” — Peter Drucker It’s no wonder business leaders struggle with marketing. Spend any amount of time listening to podcasts and ”experts” and you‘ll hear conflicting advice, confusing jargon, and a jumble of terms that make you wonder why you bother to try marketing at all. IN this conversation with Dennis Hahn, we'll explore branding, experience, why shared values are key to building a tribe, and more — including the difference between branding and marketing, and why they matter, As chief strategy officer at Liquid, Dennis is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include John Deere, HP, Microsoft, Motorola, Nasdaq, PayPal and Walmart. Dennis’ background and training as a designer gives him a design thinking perspective that gives him the insight and expertise to help organizations enculturate their brands with their employees and customers. Working with the leadership teams of companies like Microsoft, Intel, Symantec, SAIF and Mercy, Dennis has provided his expertise to create alignment and commitment to organization-wide brand culture programs. Find Dennis Hahn at Liquid Agency , LinkedIn, and Twitter. Get in touch with host Brian Sooy, brand strategist and president at Aespire, and StoryBrand Certified Marketing Guide. Music in this episode is the track, Wrong, by Dan Henig on Youtube Audio.

About This Episode In this episode, I interview the world’s leading expert on the topic of building brands, Marty Neumeier. Marty has written multiple books on this topic, and his talent and skill in this area has distinguished him as a top consultant for leading companies. Marty talks with me about the top five mistakes people make when building a brand, and shares powerful insights about how companies can avoid these pitfalls.   About Our Guest (Taken From Marty’s Website) I started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, I moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. In 1996 I started Critique, the first magazine about design thinking. After five years it failed. I then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. It succeeded. I later merged Neutron with Liquid Agency, and here I am. As Director of CEO Branding at Liquid, I consult with leaders and execs of some of the world’s most exciting companies, while writing and speaking on the topics of business strategy, design, and innovation. When I’m not traveling for business, I spend my time in California and France. My wife and I have a 400-year-old stone cottage in the Dordogne, where we go in hopes of someday speaking French. You can read about our misadventures in Beginning French, written under the pen name les Américains. I won’t be quitting my day job anytime soon.      

We have spent the last several weeks exploring how to design memorable moments for our customers and communities, our audiences and even our families. But how do we design a life of wonder for ourselves? How do we juggle our own creative calling with the needs of our clients and communities? Is there a way to approach marketing as a craft, making it part of our path to mastery? How do we realize our best creative selves, pursuing mastery and meaning in every aspect of our lives? Today, Jeffrey explores the creative process with Srinivas Rao, the founder and host of The Unmistakable Creative Podcast and author of the recently released Audience of One: Reclaiming Creativity for Its Own Sake, and Marty Neumeier, Director of CEO Branding at Liquid Agency and author of several books, including the forthcoming business thriller SCRAMBLE: How Agile Strategy Can Build Epic Brands in Record Time. Srinivas and Marty explain how they make decisions about which projects to take on, discussing the tension between what they have been called to create and market demands. They address the significance of ongoing reflection and self-awareness in carving a path of personal and professional mastery and offer insight around putting your imprint or signature on any project you take on, learning best practices—and then challenging them. Srinivas and Marty also describe how they measure the value of their own work, seeking self-mastery rather than obsessing over marketing metrics. Jeffrey asks them how they work through doubt in the writing process, what surprised them in the creation of their latest works, and how they foster openness in creative collaboration. Listen in for advice on leveraging a support system to navigate crises and learn how to design a fulfilling life and business with an eye to creative mastery and meaning. Key Takeaways [5:01] Young Srini and Marty at their best Srini listening to Thriller on repeat Marty learning to draw from mom [9:51] Marty’s transition to an audience of one Career of being creative on behalf of other people Sold company to Liquid Agency ‘to do own art’ [13:05] Srini’s transition to an audience of one Making money helping others execute vision AJ Leon encouraged to ‘create own stuff’ Aim for mastery rather than metrics [19:55] Marty’s insight on mastery and metrics Always focused on mastery, fell short on metrics Not about gaming system but getting word out [22:40] The difference between mimicry and modeling Danger in replicating formula Rule to not be like anyone else [31:20] The role of environment in the creative process Introduced to idea by The Ultimate Game of Life All things have energy that inspires OR expires Upgrade space to ‘pull into best version of self’ [32:40] How to reinvent yourself with each new project Explore other’s work, save what you love about it Can’t know what’s new unless experience world [43:12] Srini’s insight around creativity and the internet Creative pursuits in search of external reward Tools designed to trigger envy and comparison Conflates attention with value, prevents creative work [50:54] The impetus for Marty’s new book SCRAMBLE Business book won’t give experience of agile strategy Suggestion to deliver principles through story [53:14] The surprises Marty & Srini experienced in the writing process Characters take on life of own Learn to write in rhythmic cadence [59:13] How Marty & Srini work through doubt when writing Email from writing coach when Srini stuck Marty wrote in full view of advisor/audience [1:06:00] How Srini navigates crises in business Support system of friends, family who care Therapy and self-care (exercise, eat well) [1:12:00] Marty’s approach to crises in SCRAMBLE Character of CEO must involve team to fix problems Similar to own journey in realizing can’t do it alone [1:18:09] How to foster openness in creative collaboration Eliminate ego and envy to do something great Project more important than who has ideas [1:20:55] What Srini & Marty are pursuing in the next year Srini leveraging platform to highlight social issues Marty founding Level C (branding as profession) Connect with Srinivas The Unmistakable Creative The Unmistakable Creative Podcast The Art of Being Unmistakable: A Collection of Essays About Making a Dent in the Universe by Srinivas Rao An Audience of One: Reclaiming Creativity for Its Own Sake by Srinivas Rao ‘If You Want to Build an Audience, Focus on Mastery Instead of Metrics’ by Srinivas Rao ‘The Wasted Potential of the Internet’ by Srinivas Rao Connect with Marty Marty’s Website Liquid Agency The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier SCRAMBLE: How Agile Strategy Can Build Epic Brands in Record Time by Marty Neumeier Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier Resources Tracking Wonder S1EP11 AJ Leon The Brand Gap on SlideShare Misfit Incorporated Creative Live with Danielle LaPorte & Srinivas Rao Danielle LaPorte Leap First: Creating Work That Matters by Seth Godin The Brand Gap on SlideShare The Ultimate Game of Life The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi Charles Baxter Steven Pressfield Mastery by Robert Greene Books by Anders Ericsson Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey with Eric Hagerman The Fountainhead by Ayn Rand Tracking Wonder S1EP04 BB Suárez Kim Marie Coaching Gentle Warriors Kitchen Charles Vogl The Art of Community: Seven Principles for Belonging by Charles Vogl Quest 2019

“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author, designer, and brand advisor Marty Neumeier returned to the On Brand podcast (listen to his first episode here) to discuss his latest book Scramble — a business thriller about agile strategy! About Marty Neumeier Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes Zag, named one of the “top hundred business books of all time,” and The Designful Company, a bestselling guide to nonstop innovation. An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003. A sequel, The Brand Flip, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, Scramble, is a “business thriller” about how to build a brand quickly using “agile strategy.” In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation. He and his wife divide their time between California and southwest France. Episode Highlights A business thriller about agile strategy? “Well, ‘thriller’ might be a bit much,” admits Marty. “Nobody dies and nobody shoots anyone! Scramble is the story of a CEO who used to be an architect so he’s a designer. He faces a headwind and agile strategy comes to the rescue.” So, what is the story arc of agile strategy? “Agile has been made into an orthodoxy by some — I’m not one of them. It’s about making prototypes, working fast, and elaborating later.” Watch your Ps and Qs. Marty’s latest work is all about multiplying the Qs of strategy with the Ps of design thinking — problemizing, pinballing, probing, prototyping, and proofing. “If you follow this path, you’re going to come out with something very different.” Designing vs deciding. “Design is the way forward. We have to redefine designing. If you’re changing a situation into a better one, if you’re planning a change — it’s design.” What brand has made Marty smile recently? Marty is a huge fan of the MINI brand. So much so that he actually went out and bought a MINI after singing its praises so often. To learn more, go to martyneumeier.com/scramble for special extras just for listeners of the On Brand podcast. As We Wrap … Did you hear something you liked on this episode or another? Pia Silva gave us a shout on Twitter for our episode that featured — her! Thanks for joining us and for listening, Pia! On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

You have to have a purpose bigger than profits. The landscape of branding has changed over time, and with the advent of two-way communication via the internet, a mission statement that prioritizes a financial responsibility to shareholders simply won’t cut it anymore. People want to support—and be a part of—the companies that aspire to a higher purpose and align with their own personal values. How does a brand go about identifying its purpose? How do you do good AND do good business at the same time? Today, Jeffrey sits down with Marty Neumeier, the Director of CEO Branding and de-facto thought leader at Liquid Agency. Marty is also a bestselling author, speaker and facilitator in the realm of helping people and organizations uncover their creative genius.  Marty describes growing up with a mother who taught him the magic of art and a love of learning. He speaks to his time in Silicon Valley, learning to translate tech into English and pictures, and the history of branding from the agricultural age through the current consumer-led movement. Marty explains the concept of ludic learning, the difference between a brand and branding, and the business advantage of identifying a purpose beyond simply making money. Listen in for Marty’s insight around the nature of sin as the choice for a short-term, selfish good and learn the value in a brand driven by purpose for the benefit of society. Key Takeaways [3:15] Marty’s young genius Learned magic of drawing from mom Wanted to be commercial artist at 8 [5:58] The adults who nurtured Marty’s love of learning Creative pursuits (e.g.: weaving) from mom Grandfather interested in how things worked [9:05] Marty’s experience in Silicon Valley Worked with Apple, met Steve Jobs Learned to translate tech into English [18:55] The difference between a brand and branding Brand = customer’s gut feeling Branding = company’s efforts to influence perception [20:31] How the landscape of branding has changed 1930—Naming, packaging, corporate identity 1970—Trout and Ries codify positioning 1990—Aaker creates strategy framework 2000—Design, strategy become partners 2020—Customer-led companies [28:11] The shift to a customer focus Internet opens up two-way conversation Goodwill impacts balance sheet (brand value) [30:15] How to hone your branding Identify purpose beyond profits Ride trends (e.g.: authenticity, surprise) [32:49] The brand advantage of being driven by purpose People want to join companies doing something bigger Examples include Method, Apple and Amazon [39:32] Marty’s take on campaigns like REI’s #OptOutside Possible to do good while doing good business Statements must align with who you are as brand [43:43] Marty’s insight on the nature of sin Chose short-term, selfish good over long-term, broadly beneficial good Brand might lie about dangers of product, reputation suffers long-term Human evolution slowly moving toward beauty, coherence and order [51:50] The definition of ludic learning Learn through play in state of flow Purposeful learning by caring [54:29] Marty’s advice around unlearning Take on new challenges to keep curiosity alive Consider how someone might disrupt your business [57:30] What Marty is pursuing moving forward Continue to reinvent self, reach people in new ways Writing thriller based on fictional business case Connect with Marty Liquid Agency Marty’s Website Marty on Twitter Resources The Third Wave by Alvin Toffler The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier Books by Al Ries and Jack Trout Books by David Aaker The Brand Flip: Why Customers Now Run Companies and How to Profit from It by Marty Neumeier Metaskills: Five Talents for the Robotic Age by Marty Neumeier Method The 46 Rules of Genius: An Innovator’s Guide to Creativity by Marty Neumeier Brand Artistry Labs

Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public. Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip. Show notes for this episode can be found here: https://logogeek.uk/podcast/using-strategy-in-logo-design/ This episode of the podcast is sponsored by Freshbooks. Try it today for a free, unrestricted 30 day Trial.

In this episode, I had the pleasure of talking to Marty Neumeier, author, designer, and director of transformation at Liquid Agency. We talked about what is a brand, why customers are in charge of your product, how to differentiate yourself on the market, and how to create a culture of constant innovation. Marty has written several best-selling books, including, The Brand Gap, outlining how to bridge the distance between business strategy and design. When Marty is not lecturing or writing, he is facilitating inspirational workshops or providing consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter, and Patagonia. You can also listen to this episode on iTunes: https://goo.gl/GMbdoL Soundcloud: https://goo.gl/dWESmC About Laroche: https://www.laroche.co/ ------- Laroche.fm is a podcast hosted by Eugeniu Esanu, the founder and creative director of Laroche.co, a design agency from Amsterdam. We are on a journey of learning from different experts and industry leaders who share their expertise and knowledge. ------- Music: https://soundcloud.com/itsnglmusic

My guest on this week’s Unconventional Genius is Marty Neumeier, Director of Transformation at Liquid Agency, a branding agency located in San Jose, CA. He joins me to talk about how to build better brand skills. Marty’s mission is to help business owners and leaders accomplish their goals and more effectively serve customers. During our conversation, he shares his wisdom on how to develop personal skills, leverage a competitive business edge, and set yourself apart with a fantastic, memorable brand. Marty is the author of a few of my favorite books including "ZAG", "Brand Gap", and "Brand Flip." He consults with the leaders and executives of some of the world’s leading companies while writing and speaking on the topics of business strategy, design, and innovation. How to robot-proof your career One day Uber drivers are going to be replaced by autonomous cars. Many jobs that are done by humans will eventually be done by robots. Work naturally trends toward automation. Marty Neumeier has some ideas about how to avoid falling victim to that trend. He explains his term “robot curve” by saying, “The robot curve is a constant waterfall of obsolescence and opportunity that’s driven by technological change.” He goes on to say that there is a downward pressure on the cost and value of work. However, our goal should be to fight against complacency by investing our time in creative and skill-based work. 5 metaskills that you should start developing now Living in an age where robots could potentially threaten your livelihood sounds scary. But it also opens up opportunities not only to develop new skills but to consider what it really means to be human. Marty Neumeier is an advocate for developing what he calls metaskills. He says that metaskills are master skills that help you learn how to learn. He describes 5 metaskills that everyone should develop in order to be more effective and irreplaceable in the robotic age. Knowing about metaskills is the first step. Using those skills is the next and perhaps most important action. Applying metaskills every day means thinking differently about the ordinary activities and considering how to do them better or more creatively. Listen to this conversation to learn more about these important metaskills and how they can help you build better brand skills. Brand strategy vs. business strategy Brand strategy and business strategy might seem very different, but they are actually complementary. Marty Neumeier says that business strategy is about company goals and prioritization, whereas brand strategy is more directed towards how the customer views the company. If a company fails to achieve alignment with these two business aspects there can be issues both internally and externally. In the past, if you wanted to create a barrier to competition you just had to have more money or less overhead than a competitor. However, now the best barrier to competition is brand. Helping customers make a space in their buying and decision-making process for your business gives you a competitive edge. Listen as Marty explains how customers are now doing the work of creating barriers to competition for you. Building better branding skills by elevating expectations In what product or service category does your brand stand alone? In what area are you the only company doing a particular thing? Marty Neumeier calls this only-ness and he says It is the strictest test of a brand platform. If you have an only-ness factor in a category, then you can uniquely attract and keep customers. Marty has once said, “There are no boring brands, just boring expectations” I love that quote.When leading a company, there are two areas of expectation that have to be managed. Companies need a visionary leader who can set expectations and also manage them through positive reinforcement and reward. Hear all about that and much more during this podcast with genius Marty Neumeier. If you are with a consumer technology company planning to launch a new product at CES or are even looking ahead to CES 2019, the Max Borges Agency can help you succeed. To learn more, check out: www.maxborgesagency.com. Topics Featured In This Episode [1:07] Introduction of Marty Neumeier, Director of Transformation at Liquid Agency [1:47] What is the obsolescence and opportunity of the robot curve [5:42] Marty Neumeier explains the 5 metaskills [8:32] How you can apply metaskills into your daily life [18:23] The differences and similarities between brand strategy and business strategy [20:58] How to use brand strategy to create a barrier to competition [24:57] Raising expectations for a company’s brand in 2 specific areas [28:11] Marty Neumeier talks about his favorite companies and books Resources & People Mentioned Metaskills The Brand Gap Connect with Guest Name Marty Nuemeier Connect With Max Borges www.MaxBorgesAgency.com LinkedIn Subscribe to Unconventional Genius onApple Podcasts, Otto Radio, Player FM, Soundcloud, or Spotify

This is a conversation with Marty Neumeier, author of the Brand Gap, the Brand Flip and Meta Skills among others. He founded the Silicon Valley branding agency Neutron before merging with the Liquid Agency. He now serves as their Director of Transformation.

“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeierhas spent his career studying, speaking, and writing about the shifts in brand building, design thinking, and business strategy. I couldn’t wait to chat with Neumeier about all of this on this week’s episode of the On Brand podcast. About Marty Neumeier Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The Brand Flip, lays out a new process for building brands in an age of social media and customer dominance. In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently past guest Dorie Clark tweeted out a link to her episode on rebranding from earlier this year — the third one ever in the history of the podcast. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Welcome to episode #480 of Six Pixels Of Separation - The Mirum Podcast. I have read loved and re-read every little book that Marty Neumeier (he's also the Director of Transformation at Liquid Agency) has written. You should too. I use the word "small" in a physical way (it has nothing to do with his content). Marty writes books that you can read in a few hours. They are small and beautifully designed (re: simple). The ideas and depth of the words sink in (re: a wealth of knowledge). Slowly. Over time. He also writes books that you will go back to you. Every year. With joy. With that, I have been spending a lot of time thinking about design thinking. What does it mean to Mirum? What does it means to business? What does it mean to the personal work that I do with my words? What does it mean to our clients? What does it mean to the future of business? A lot of thinking. A lot of "what does it mean"? Currently, I am in the middle of reading the book, The Designful Company by Marty. I am loving it. Much like Marty's other books (The Brand Gap, Zag, The 46 Rules of Genius, and others), it is beautifully designed (typography matters!) and written in an easy-to-understand way. I reached out to Marty for this podcast. He was just launching his latest book, The Brand Flip. Do you have it? You have to get it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #480 - Host: Mitch Joel. Running time: 55:52. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's my conversation with Marty Neumeier. The Brand Flip. The Designful Company. The Brand Gap. Zag. The 46 Rules of Genius. Follow Marty on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #480 - Host: Mitch Joel. Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher digital marketing facebook google iTunes j walter thompson liquid agency marketing blog marketing podcast marty neumeier mirum mirum agency the 46 rules of genius the brand flip the brand gap the designful company twitter wpp zag

Jon Pietz runs Brandxco and is a branding expert. Jon uses probing interview techniques in his brand discovery process with clients.This buyer insight and the real problem you solve for your ideal customers, is part of Jon's approach. This branding strategy transforms your marketing activities and the return you get on your marketing spend. Spending some time with Jon you will learn from his many years experience about how to develop your core brand position. Jon's process is aimed at understanding: You: What are you good at? What makes you different? What are your most satisfying experiences with your clients? When you are firing on all cyclinders and what is that like? Your sales cycle: Your process, your sticking points, why you win, who they try and attract as ideal customers Competitors: Who are they, what makes them different, where do they compete Ideal customers Identify up to 12 awesome customers Score your customers for certain factors, need, values, referral opportunity, growth, etc What is driving their behaviour: from life and work that you provide Where do they get their information: social, magazines,  What are the common, beliefs, values, fears: The psychology behind why they buy from you. Jon turns the tables on me and asks me about my process and my ideal client. Books Jon referred to: Tom Asacker The business of Belief Ted Talk by Tom Simon Sinek Start with Why Marty Neumeir - Liquid Agency The brand Gap Chip and Dan Heath - Made to Stick Switch Jeanne Bliss - I love you more than my dog Brandxco

This week's podcast is with branding authority Marty Neumeier. It is actually a conversation I had with Marty last year but is even more relevant now than it was then. It is hands down the most eye opening conversation I have had to date regarding branding. I was especially interested to hear what an expert outside of the music industry had to say about branding and where it fits within today's music business. The answers revealed insight that I think is priceless for those navigating today's music industry. Marty is the author of numerous branding books including "Brand Gap" and "Zag" (rated among the top 100 business books in the world) and is also the director of his company Liquid Agency. His clients have included Apple, Nike, PlayStation, Meebo, HP, Microsoft, and many, many more! He is a speaker and has made presentations around the world. I have huge respect for Marty and highly recommend his books to anyone interested in doing any type of business. Aaron Bethune www.playitloudmusic.com “Design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits. If you want long-term profits, start with design. I believe that design is a powerful business tool and my career has been based on helping companies leverage the power of design to build successful brands from the inside out.” Marty Neumeier Marty Neumeier started out as a graphic designer and he developed hundreds of brand icons, retail packages, and other communications for companies such as Apple, Adobe, Netscape, Kodak, and HP. Eventually, Marty evolved into an editor, and launched CRITIQUE, a magazine that quickly became the leading forum for improving design effectiveness through critical analysis. Later in his career, Marty started Neutron, a design think-tank focused on brand-building processes that drive organizational change. Today, as Liquid Agency’s Director of Transformation, Marty offers high level consulting for some of the world’s most respected brands, while also writing and lecturing worldwide on the subject of branding, business and innovation. Marty’s books have been hailed as breakthroughs by Fast Company, BusinessWeek, and Harvard Business Review. His books have been described as a “practical field guide on how to create and grow a world-class brand”, and “ZAG” was recently named one of “The 100 Best Business Books of All Time”. www.liquidagency.com

Conversation with best-selling author, Marty Neumeier on branding and differentiation. Neumeier is the author of three books: The Brand Gap, Zag, and The Designful Company. In this episode of Power to the Small Business we discuss how to find that radical differentiation within your business that gives customers a gut feeling about you. When you can do that, you have filled in your brand gap. Link to Show Notes: http://budurl.com/khbu Guest: Marty Neumeier - Director of Transformation at Liquid Agency Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot