Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.
What if burnout wasn't caused by a job you hate—but by one you love? In this powerful and deeply human episode, Finola sits down with coach, public speaker, and podcaster Teri Holland, who opens up about her burnout story—not from loathing her work, but from being so passionate about it that it nearly broke her. Teri's body hit a full stop, her adrenal system crashed, and she was told by her doctor that continuing could land her in hospital. What followed was a profound unraveling of identity and an unexpected rebirth—fuelled by the discovery of podcasting. You'll hear:
What if joy wasn't just how you measured success — but how you achieved a million-euro business? This is the episode where I put that belief to the test, publicly. In this special solo episode, I do something I've never done before — I go public with my boldest business goal to date. One year after the release of my Amazon Bestselling book What If Joy Was How You Measured Success and the Money Proved You Right, I'm standing behind that message and declaring my intent to build a million-euro turnover business in just two years. Joyfully. Intentionally. Without burnout. This is more than a goal — it's a live experiment in values-led entrepreneurship. It's where theory meets practice, and joy meets metrics. Inside this episode: The powerful question I ask every entrepreneur (and myself) Why this declaration matters for you as much as it does for me How I'm changing this podcast to reflect the journey Three ways you can join me on the path to the Joyful Million If you've ever wondered whether you can build something financially significant and soul-aligned, this is the invitation you've been waiting for.
In this powerful episode, Finola Howard is joined by Chris Marr, coach, author of Become An Authoritative Coach, and co-founder of The Authoritative Coach platform. Together, they unravel why people pleasing may be the single biggest barrier holding coaches—and their clients—back from true transformation. Chris shares his deeply personal journey of moving from fear-based communication to grounded confidence, and how the stoic philosophy and deliberate practice helped him stop playing small. This episode is a goldmine for coaches, creatives, and consultants who are ready to claim their space, challenge their clients, and stop hiding behind the need to be liked.
Are you building your business on grind or on genius? In this transformative episode, Finola Howard unpacks the Genius Zone — that powerful intersection between your passion and your innate talent — and reveals how staying aligned with it can fast-track your growth, elevate your impact, and bring more joy into your work. Through a powerful personal story, practical tools, and her proprietary Joy Release Compass, Finola shows how thriving entrepreneurs choose alignment over exhaustion and genius over grind. If you've ever felt stuck, burnt out, or unsure of how to scale with soul — this is your compass forward.
What if AI isn't just the next tool in your tech stack—but a tidal wave that will reshape everything from how you grow your business to how society functions? Lollie Mancey—anthropologist, futurist, and innovation provocateur—shares a grounded, essential look at what's really happening behind the AI boom. Forget the fluff and fear—this conversation unpacks the real risks, the real opportunities, and how entrepreneurs who prepare now can work less, earn more, and thrive in the coming AI revolution. You'll learn how to leverage AI as your most loyal team member, what traits future-ready businesses must develop, and why your ability to think differently and build real human connections will become your biggest competitive edge.
If you'd like to use the AI tools I have built for growing my business, apply here:https://www.finolahoward.com/ai-growth-tools Taking the leap from solopreneur to business owner is a huge shift, and often, the biggest challenge is making that first hire. But what if you didn't need to hire a person—at least not yet? AI is changing the game, allowing business owners to delegate tasks, test efficiencies, and free up time without the risks and costs of a traditional hire. In this episode, we explore how AI can act as your first “team member,” helping you grow your business, get back your time, and scale with confidence. If you've been hesitant to take that next step because hiring feels overwhelming, this episode will give you a new perspective on how AI can be your bridge to sustainable business growth. What You'll Learn in This Episode: The mindset shift needed to transition from self-employed to business owner. Why entrepreneurs get stuck in the "sticky bridge" phase and how to break free. How AI tools can handle key business functions, from marketing to customer research. A step-by-step guide to using AI to test delegation before making your first human hire. How AI can enhance—not replace—your unique voice and expertise in business. Resources & Next Steps: Apply for AI Growth Tools Beta Access: If you're ready to explore AI-driven business growth, apply here https://www.finolahoward.com/ai-growth-tools Related Episode: Watch Episode 105 with Mark Schaefer on how AI is reshaping marketing:https://youtu.be/vN-HBSOmRYs?si=mTAUOtqBlz22EhZt Book Recommendation: The E-Myth Revisited by Michael E. Gerber for understanding the common traps of early-stage entrepreneurship. If you're feeling stuck in your business and don't know how to move forward, this episode is for you. AI might just be the game-changing solution you've been looking for! Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/@ThisIsFinolaHoward https://www.twitter.com/FinolaHoward
"You can't control your way to success." – Brian Downes What makes a great leader? And how can entrepreneurs and business owners build high-performing teams that drive success? In this episode of Your Truth Shared, we sit down with leadership and performance coach Brian Downes to explore the mindset shifts needed to lead effectively—whether you're an entrepreneur building a team or a corporate leader steering an organization. Brian shares insights on why trust beats manipulation, why hiring for high performance means going beyond job descriptions, and how leaders can balance empowerment with accountability. If you're scaling your business, hiring your first team member, or leading an established organization, this episode is packed with takeaways to help you lead with clarity and confidence. What You'll Learn in This Episode: The biggest leadership mistake that kills team engagement Why clearly defining your company values shapes long-term success How to hire the right people—and why cultural fit alone isn't enough The difference between checking in vs. micromanaging your team Why alpha personalities aren't always the best leaders How to handle tough conversations with empathy and fairness The power of diverse opinions in driving innovation and problem-solving If you're ready to build a thriving business with a team that truly performs, this episode is for you! Connect with Brian: https://briandownes.com/ https://www.linkedin.com/in/brianpdownes/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/@ThisIsFinolaHoward https://www.twitter.com/FinolaHoward
"Once you start saying you don't know, it gets easier to say it more and more." – Maria McCann Can saying "I don't know" more, actually help your business grow? Maria McCann, an organisational psychologist and digital transformation expert, believes so. In this episode of Your Truth Shared, Maria reveals how embracing uncertainty fosters a culture of trust, collaboration, and innovation—whether you're leading a startup, scaling a business, or navigating corporate change. Maria shares her experience of leading teams through high-pressure environments, including the COVID crisis, and how creating space for honesty and learning helped drive success. If you're an entrepreneur or leader looking to build stronger teams and make better decisions, this conversation is packed with insights you won't want to miss. What You'll Learn in This Episode: Why saying "I don't know" builds a stronger, more trusting team How to create a workplace where employees feel psychologically safe The difference between managing and truly leading a team Why collaboration and knowledge-sharing lead to better problem-solving How embracing uncertainty can improve decision-making The role of founder intuition vs. traditional leadership structures The power of diverse perspectives in driving innovation If you're ready to lead with confidence—without needing all the answers—this episode is for you! Connect with Maria McCann: https://www.linkedin.com/in/maria-mccann Get connected with host Finola Howard: Website LinkedIn Instagram YouTube
Have we lost our humanness and become lazy when it comes to Marketing? “In a world where AI is more than competent, if you are merely competent, you're in trouble. We must rise above the bots. The most human company wins” – Mark Schaefer In this episode we welcome back Marketing visionary Mark Schaefer. Mark joins us to unveil insights from his latest book, "Audacious: How Humans Win in an AI Marketing World" exploring the coexistence of humanity and technology in marketing. Mark suggests that most marketing has lost it's human touch and fails to resonate with it's target audience. Mark shares his guide on how to put the human back into marketing! What you will learn about in this episode: • A recent Marketing campaign that stopped Mark Schaefer in his tracks.• How Marketers are sleepwalking and losing to AI.• Why “competent” marketing is no longer enough.• What Mark learned from meeting some of the world's most creative marketing minds.• Mark Schaefer's simple guide to disruptive marketing.• Recent research that suggests most marketing is boring to it's audience.• The biggest opportunity in modern marketing that AI can't touch• Discover many of the learnings from Mark Schaefer's new "Audacious: How Humans Win in an AI Marketing World" Connect with Mark: https://businessesgrow.com/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer Buy Audacious:https://businessesgrow.com/audacious/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/@ThisIsFinolaHoward https://www.twitter.com/FinolaHoward
If you've ever struggled with stress and overwhelm, Tracy Byrne advocates for the difference physical wellness will make to your business and life. “ I want more women to realize that they will feel empowered by taking that first step and that it does not have to be scary. You are going to find somebody who's going to grab your hand when you reach out they're going to bring you in for a hug and say; I'm here for you. What do you need? – Tracy Byrne Fitness and life coach Tracy Byrne joins us to share her incredible journey from an aspiring doctor to a career in fitness and life coaching. Tracy's story is a testament to the transformative power of self-prioritization and physical well-being in achieving success, both personally and professionally. Her empowering mantra, "move more, laugh more, live more," serves as a guiding light for anyone looking to find balance in their hectic lives. Together, we explore the vital intersection of physical activity and mental wellness, emphasizing how they contribute to work-life balance and personal growth. What you will learn about in this episode: How your mental and physical health are closely linked The direct impact physical health has on your business growth and success The importance of strength training for everyone over 35 How even small steps can boost your energy and focus, making you more productive How to turn exercise from a chore on your to-do-list to something you enjoy Resources: Intro to Resistance Training Video - Click Here This is episode 3 of our three part series that's all about enshrining your health & wellbeing into your success journey. This is the “how we move” episode because that directly affects our productivity and Tracy's tagline of Move More, Laugh More, Live More perfectly sums up how we need to view that physical side of ourselves in our success journey. Other Episodes In This Series Episode 1 - The How We Work Episode#102 Why Women Struggle with Authenticity at Work and How to Change it with Sara Slattery Episode 2 - The How We Eat Episode#103 What You're Really Losing to Diet Culture (It's Not Weight!) with Niamh Orbinski Connect with Tracy: https://www.thewellbeingedge.ie/ https://www.linkedin.com/in/tracy-byrne-545836117/ https://www.instagram.com/thewellbeingedge_dublin/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward Loved this episode? Leave us a review and rating HERE
If you've ever struggled with your relationship with food or your body, this episode is a must-listen! This week, our guest is Niamh Orbinski, a nutritionist, yoga teacher, and psychotherapist, who explores the intricate relationship between food, body image, and personal success. “ It's really important to hear that there is hope for a healthier relationship with food and with your body. When you work on this it can really open up so many more doors for transformation in your life because if you're anchored in your sense of self, then everything in your life can shift.” – Niamh Orbinski We challenge the notion that equates body size with health and explore the transformative journey from body hatred to self-acceptance and love. Discover how practices like yoga can foster a compassionate relationship with your body, providing a broader understanding of body image and wellness. This heartfelt conversation explores the emotional struggles faced by those who feel their bodies are "wrong" and seeks to empower listeners to develop a healthier self-perception. Discover how societal pressures, particularly on women, influence our self-image and the importance of body respect and acceptance. In this episode, you'll learn about: • The impact of diet culture on our relationship with food and body image.• The difference between discomfort and pain in physical activity.• The concept of intuitive eating and how to reconnect with your body's natural cues.• Practical steps to cultivate body respect and acceptance.• The importance of listening to your inner voice and trusting yourself. Niamh shares valuable insights on how to navigate the complexities of body image in a society that often prioritizes appearance over well-being. This is episode 2 of our three part series that's all about enshrining your health & wellbeing into your success journey. This is the “how we eat” episode because that's the fuel that gives us the energy for our success. Other Episodes In This Series Episode 1 - The How We Work Episode#102 Why Women Struggle with Authenticity at Work and How to Change it with Sara Slattery Connect with Niamh:https://www.nutritionwithniamh.com/ https://www.linkedin.com/in/niamh-orbinski-91b06884/ https://www.instagram.com/nutritionwithniamh/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Meet Sara Slattery, a coach who's dedicated to helping you do life and business your way. This conversation is a call to action, urging us all to regularly re-evaluate our goals and definitions of success as we navigate life's ever-changing landscape. It's a reminder to adapt and set boundaries to protect our well-being. “It's not safe for you to fight back in the boardroom or in the meeting. It may not be safe for you to leave because you might be punished. But it might be safe for you to agree with what everybody's saying and go along with it and that will keep your job safe and potentially line up a promotion.” – Sara Slattery And let's not forget the powerful exploration of personal fulfillment, especially for women juggling myriad responsibilities. We dive into the importance of giving ourselves permission to want more and dream bigger, amidst societal expectations. Coaching emerges as a beacon of hope, guiding us to prioritize our authentic desires. We discuss how aligning work tasks with natural rhythms can foster healthier habits and challenge outdated norms. This episode is an invitation to rethink work environments, fostering spaces where authenticity and joy are not just welcome but essential. What you'll learn in this episode: Discover the concept of "fawning" and how it impacts authenticity in the workplace. The real meaning of burnout and how to recognize its subtle signs. Strategies for redefining success and setting personal boundaries to protect well-being. The importance of personal fulfillment and the role of coaching in achieving it. Understand the significance of aligning work tasks with natural rhythms for better well-being. Reflect on the societal pressures that challenge women's authenticity and ambition at work. Consider alternative work structures that honour individual and environmental needs. This is episode 1 of our three part series that's all about enshrining your health & wellbeing into your success journey. This is the “how we work” episode because there's always more than one way to do our work and we don't often realise that the way can be joyful. Other Episodes In This Series Episode 2 - The How We Eat Episode#103 What You're Really Losing to Diet Culture (It's Not Weight!) with Niamh Orbinski Connect with Sara Slattery: https://saraslattery.ie/ https://www.instagram.com/saraaslattery/ https://www.linkedin.com/in/sara-slattery-a16251201/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Are you tired of feeling stuck in your business due to self-doubt and uncertainty? Do you struggle to take action and make progress towards your goals because of negative self-talk and fear of failure? Discover Vicky Shilling's 7 step approach to reframing your self-doubt and hitting your business goals as a result. Vicky is a self belief business coach who has helped lots of entrepreneurs and solopreneurs overcome the unseen cost of self-doubt. “Let's experiment. Let's see what happens if we try on a different belief. It doesn't mean anything if it works or if it doesn't. It's just information. Data for us to play with.” – Vicky Shilling What you will take away from this episode:• Understanding the importance of self-belief as a foundational element for success.• How to identify and reframe beliefs that may be holding you back.• Discovering strategies to challenge yourself and step out of your comfort zone.• Exploring the connection between mindset shifts and opening new opportunities.• Gain insights into building confidence to pursue personal and professional goals.• How to embrace self-doubts as a normal part of the process and flip them into something that doesn't cost you. Get Vicky's Paralysis To Progress audioguide and worksheet:https://vickyshilling.podia.com/paralysis-progress-audio-guide-worksheet Connect with Vicky Shilling:https://vickyshilling.com/ https://www.instagram.com/vicky.shilling/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Do you want to achieve your goals for 2025? This is the blueprint to set you on your way! As we celebrate the 100th episode, Finola shares her personal and highly effective strategy for annual reflection and growth. Learn how to paint a comprehensive picture of your past year's triumphs and trials, ensuring no valuable lesson goes unnoticed. This episode is your gateway to embracing both successes and failures as stepping stones for future growth. As a special treat, Finola has crafted a downloadable annual review template, designed to guide entrepreneurs in assessing the past year and plotting a course for greater achievements. Download your FREE Annual Reflection guide:https://www.finolahoward.com/annual-reflection Let's build a community of shared insights and support, fuelling each other's journeys toward authenticity and success. Reflect on your experiences and to share your revelations with fellow entrepreneurs. Together, we're not just celebrating past achievements but also paving the way for a future aligned with our deepest values and aspirations. "May you be brave enough to do the work that brings you your dreams."– Finola Howard Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
What happens when you step back from the roles you've inherited and embrace a life that truly reflects who you are? Join Finola as she chats with systemic coach and facilitator Norma O'Kelly, exploring the transformative power of systemic coaching. Drawing from her extensive training, Norma shares insights on how the interconnected systems of family, school, and workplace shape our identities and influence our actions. In a world that often feels isolating, where can we find genuine support? Norma opens up about her journey of stepping into an elder's role too soon, ultimately leading to burnout. She sheds light on how systemic coaching and constellations can help restore balance in our familial roles. By connecting with our ancestors—whether through cherished items or vivid memories—we can combat loneliness and revitalise our entrepreneurial spirit. Norma also emphasises the importance of setting boundaries and moving away from a rescue mentality, which is crucial for our well-being and professional success. She shares practical exercises to help you understand your family dynamics and leverage those insights to grow your personal and professional life. If you're feeling stuck energetically, get ready to step out of entanglement and into a life of empowerment! Key points throughout include: Systemic Coaching 101: Understanding the systems that shape our lives The cost of caring: How self-neglect can lead to burnout Stepping into freedom and embracing new beginnings with support and space Connecting with the past: The power of guidance resources in systemic coaching Energy drains vs. radiators: The importance of positive influences Bridging family and business: The impact of systemic coaching on entrepreneurial values Objects of connection: A gentle, practical exercise to explore family ties Embracing your wholeness: Finding freedom and authority within "You are whole and resourced. You're not broken. You don't need to be fixed. You have tons of resources and now it's time to start accessing them."– Norma O'Kelly. Get connected with Norma O'Kelly: https://www.linkedin.com/in/normaokelly/ https://www.normaokelly.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Finola shares the essential Marketing Milestones that can propel entrepreneurial ventures to new heights. The episode is structured around three critical milestones: Positioning, Engine, and Visibility (P-E-V) These together create a comprehensive map for business growth. The episode serves as both a guide and a call to action for entrepreneurs, encouraging them to reflect on their growth journey and utilize the resources provided to drive exponential growth. By focusing on strategic positioning, constructing a robust digital engine, and amplifying visibility, listeners are equipped with actionable steps to elevate their business endeavours. Take this valuable roadmap to transform your businesses into a success story, with practical advice on how to overcome obstacles and achieve sustainable growth. "Maps are Key to the Speed of Your Growth. They're specific enough to be useful and yet not so rigid as to be restrictive" – Finola Howard. Resources:Love to get your hands on a copy of this Growth Map? DOWNLOAD Finola's 3 Phased Map to Exponential Business Growth Here Further Listening: Episode 49 Unlock Your Business Growth With Positioning Strategy:https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147912139 Episode 88 The Step-by-Step Guide to the Ultimate Sales and Marketing Funnel:https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2148659313 Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Did you know that only a small fraction of SMEs actually achieve scalable success? In this episode, Finola sits down with Brendan McGurgan—chartered accountant, director, and CEO mentor—to dive into how adopting a purposeful mindset can propel your business to new heights. Question for you - have you ever analysed your inner voice? Is it your biggest supporter, or is it holding you back? In this discussion, Brendan delves into the power of mindset and the often-overlooked psychological barriers, like imposter syndrome and self-doubt, that even the most successful entrepreneurs face. Brendan also explores the transformative role of self-awareness in leadership, discussing how it can unlock both personal and organisational potential. Brendan introduces his powerful scaling framework and encourages leaders to engage in introspection, seek feedback, and align personal growth with their company's goals. This episode promises to inspire leaders from all walks of life to embrace their unique strengths, conquer their mental barriers, and scale their businesses successfully. So, buckle up to shift your mindset, embrace discomfort, and make intentional, growth-focused decisions that your future self will thank you for. Key points throughout include: - What does scaling with purpose look like? - The power of psyche: How your inner dialogue can shape your scaling ambition- The challenges of scaling and letting go in business - Developing the 10 principles of scaling framework- The Ripple Effect of Leadership: How a negative culture can affect your life beyond work- Scaling support: Why finding the right community matters- Why you can't scale a business without scaling yourself first- The Power of Self-Awareness: Leaders Must Address Blind Spots to Inspire Teams- Helping leaders find their own voice “I found out that less than 1% of small and medium-sized enterprises ever achieve scale. The tone and content of your inner voice ultimately determines the quality of your life. We define 10 principles of scaling. Your psyche, your mindset, either empowers or disempowers your scaling trajectory.” – Brendan McGurgan. Get connected with Brendan McGurgan: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/ https://simplescaling.com/insights/the-book/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Hands up if you've ever felt overwhelmed by the sheer number of products in the beauty industry! Do you have a little bag stashed away in the back of your drawer with half-used products? Don't worry, you're not alone! This week, Wendy Slattery, CEO of Beauty Buddy, is here to take us on her and her sister's journey to transform personal challenges within the beauty industry into a flourishing, tech-based, community-driven solution. Wendy, alongside her sister and co-founder, aimed to change how consumers navigate the overwhelming sea of beauty products by creating a platform inspired by TripAdvisor. Their vision was clear: to empower consumers with unbiased reviews through a simple barcode-scanning app. Hear firsthand about the pivotal role that accelerator programs like New Frontiers and the NDRC played in shaping Beauty Buddy's trajectory. Wendy also unpacks the a-ha moments of her career, behind the scenes of planning an adventurous expansion into the U.S. market and how their platform now offers valuable consumer insights directly into the hands of beauty brands. Wendy also reminds us that, no matter the hurdles, we should keep pursuing our dreams because we don't want to live with the true cost of not trying. Key points throughout include: From frustrated consumers to beauty innovators: Tackling overwhelm and waste in the industry Sisters on a mission: Building a global business from Ireland The knowledge gap: How the beauty industry overlooked consumer needs Leveraging support and programs to accelerate business growth Overcoming investment challenges and the importance of a clear business plan How Beauty Buddy connects brands with their unseen consumers Win-Win-Win: A Model Where the Beauty Squad, Brands, and Consumers All Benefit Navigating B2B2C challenges and simplifying a dual business model Looking ahead and essential advice for aspiring entrepreneurs “The more we got into the beauty industry, the more we've spoken to makeup artists, beauticians, brands, and retailers. They were all like, how does that not exist already? It's because they knew the answers, but the consumer didn't.” – Wendy Slattery. Get connected with Wendy Slattery: https://www.linkedin.com/in/wendyslattery/ https://www.poweredxbeautybuddy.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative. Take, for instance, Nike's bold decision to stand by Colin Kaepernick—a move that sparked conversation while reinforcing their core identity. In this episode, Finola unpacks why such choices aren't just about aesthetics but about staying true to your brand's beliefs. She also shares personal insights from her book, "What If Joy Was How You Measured Success and the Money Proved You Right!" which taught her the importance of aligning business growth with personal fulfilment. Get ready to honour the business you're becoming, map your brand's future, and choose the perfect path for change! Key points throughout include: Branding with Purpose: The Human Element That Builds Trust Rebrand or Refresh? How to Choose the Right Strategy for Your Brand Letting Go to Grow: Releasing the Old to Embrace a Brand New You Does Your Brand Reflect Your Future? "People now identify with brands as a reflection of their own beliefs and values. They need to feel the humanness of the brand before they trust it." – Finola Howard. Resources: Not sure if it's time for a refresh or a complete rebrand? DOWNLOAD Finola's Refresh vs Rebrand Checklist now and discover the best path for you and your business: https://www.finolahoward.com/refresh-vs-rebrand-checklist Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
What does it take to turn skyrocketing costs and near-insurmountable obstacles into opportunities for growth and community-building? Gráinne Mullins, the visionary founder and CEO of Grá Chocolates, reveals her unique approach to tackling these challenges head-on. From battling drastic increases in ingredient prices to dealing with soaring rent, Gráinne shares her story with raw honesty, turning her struggles into a source of inspiration and resilience. From her origins as a pastry chef to creating hand-painted Easter eggs that became an instant hit during lockdown, Gráinne's journey is nothing short of inspiring. Her background in fine dining infuses every aspect of Grá Chocolates, from the use of premium Irish ingredients to the meticulous attention to customer experience. This episode is a celebration of local Irish businesses and the massive impact they have on the economy. By supporting ventures like Grá Chocolates, we contribute to a thriving business landscape. Don't miss this heartfelt and motivational conversation filled with valuable insights for entrepreneurs aiming to turn adversity into opportunity. Key points throughout include: Discover how Gráinne Mullins transitioned from a fine dining pastry chef to the founder and CEO of Grá Chocolates. How a desperate LinkedIn post transformed into a viral call for support, resulting in a game-changing Kickstarter campaign. Insights into building a luxury brand from scratch. Survival amidst rising costs across the hospitality industry. The importance of supporting local enterprises and how Grá Chocolates is contributing to the Irish economy. Explore Gráinne's ambitious plans for the future, including the construction of a new chocolate factory. KICKSTARTER LINK https://www.kickstarter.com/projects/grachocolates/chocolate- lovers-destination-in-the-west-of-ireland Find out more about Gra Chocolates: grachocolates.com Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Are you ready to transform your social media strategy from chasing likes to driving meaningful sales? Join us as we sit down with Karen McCarthy, a social media marketing coach who transformed scepticism into success. Karen shares her evolution from a reluctant marketing student to a values-driven social media expert, sharing practical insights on aligning your online efforts with the buyer's journey. From navigating the chaos of international interviews post-9/11 to blending creativity and business in France, Karen's experiences highlight the magic that can unfold when you embrace unexpected opportunities. Karen opens up about the profound impact of personal challenges, from the heartache of losing a pet during the pandemic to finding resilience through creative growth. Get ready to discover how nurturing your existing followers and valuing each one as an individual can lead to sustained business growth. Forget likes and comments; it's time to focus on what really drives your business forward. Tune in now and learn how you can connect with your audience on a much deeper level. Key points throughout include: An accidental stumble into the world of marketing Taking the leap: Joining Disney France's marketing team Personal writing: Bridging the gap between marketing and creativity Growing creative projects and a following through Instagram Converting potential clients into happy paying customers Can a routine be the death of creativity? Navigating the throes of grief: Coping with the loss of a beloved pet Instagram's community power: Forging bonds through shared interests Five immediate actions to change your approach to social media Aligning content with the buyer's journey for business success Embracing individual journeys and trusting the process of audience engagement "You need to come to terms with the fact that you may not get the likes or comments you think you should, but you'll get the sales you want. There's a real perspective shift when you realise you're playing the wrong game." – Karen McCarthy. Get connected with Karen McCarthy: https://www.linkedin.com/in/karen-mccarthy-socialmediastrategist/ https://www.thesimplifiedsocialmedia.com/ SIGN UP NOW FOR KAREN'S FREE COURSE: THE SIMPLIFIED CONTENT CREATION METHOD https://www.thesimplifiedsocialmedia.com/free-course Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
What is going on with leadership right now? Will we ever bid farewell to one-dimensional, dinosaur-style leadership? Joining Finola this week is Kate Rooney, an excellent leadership coach from The OnLegs Agency, to discuss the persistent challenges of modern corporate leadership. Kate brings a wealth of knowledge from her early retail management days when she prioritised team dynamics over hitting KPIs. Together, Kate and Finola unpack the significance of vulnerability, navigate power dynamics in leadership, and explore the magical ripple effect that can happen when supportive environments are created. They also delve into transforming teams through honest conversations and establishing trust through transparency. Leaders, it's time to remove the masks and lead with heart and authenticity. Key points throughout include: The leap from leadership roles to confidently going solo Why you should make no assumptions about leadership The lack of understanding and practice of emotional intelligence in leadership Tackling the fear of exposure in leadership How to invite leaders into meetings without compromising psychological safety Elevating energy: The power of vulnerability in tough conversations The contradiction of vulnerability VS. weakness Leadership gaps: The impact of poor mentorship The dangerous rise of unaccredited coaches in a saturated coaching market "I would love leaders to take off the mask, go into the room and accept that you don't know everything. How could you? It's too big an ask, ask the questions that you're frightened of asking and ask the questions that you don't know the answers to, and see what comes up." – Kate Rooney. Get connected with Kate Rooney: https://www.linkedin.com/in/theonlegsgency/ https://www.theonlegsagency.co.uk/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Have you ever found yourself trapped in the relentless pursuit of societal expectations, only to discover that it leads to a life misaligned with your true self? Our guest, author, speaker, and health and wellness coach, Sinead Kennedy, knows this all too well. Join us as Sinead shares her transformative story: her struggle with mental health, which culminated in a stay at a psychiatric hospital —a pivotal moment in her journey toward self-acceptance. Sinead unpacks how she redefined her life by setting boundaries, conducting life audits, and embracing her authentic self. She reflects on the consequences of an unhappy relationship with yourself and explores how you can rediscover happiness through boundary-setting, self-kindness and connecting with nature. Get ready to reclaim your true self! Key points throughout include: Struggling with misalignment: A journey of disconnection and rediscovery Breaking free from societal expectations and finding happiness through self-acceptance The rising addiction of synthetic highs Life Audits: Finding answers through honest self-reflection The importance of being kind to your thoughts Discovering happiness and soul alignment through flying solo and travelling Setting boundaries and learning to say 'no' without guilt A reminder that your best friend is YOU! "Happiness doesn't come from having a Mercedes. Happiness comes from being able to get up every morning. Being proud of what you're doing, knowing that what you're doing is making a difference to yourself and somebody else. And being able to look at yourself in the mirror every day and say, you're doing great, you've got this." – Sinead Kennedy. Get connected with Sinead Kennedy: https://sineadekennedy.com/ https://sineadekennedy.com/product/lifeisacycle/ https://www.linkedin.com/in/sinead-kennedy-48451885/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Get ready to discover the magic that happens when you trade relentless ambition for intuitive joy. This week, Finola sits down with Clare McKenna, radio presenter, podcaster, and integrative health coach, who shares her transformative journey from marketing boardrooms to broadcasting and creating a more balanced and fulfilling life. Clare reveals how she has navigated the challenges of her career, found contentment, and is now empowering others to do the same. Clare also addresses societal body standards and the often toxic diet and fitness culture. She candidly discusses her own struggles and revelations, emphasizing the importance of evidence-based practices and emotional nourishment. Don't miss out on Clare's empowering advice and practical tips for cultivating a healthier relationship with food, fitness, and self-compassion. Tune in now to discover how small guiding lights can lead you to a fulfilling and evolving life. Key points throughout include: Finding Independence: Embracing solitude and shaping one's identity Self-discovery check in's: The importance of navigating what you truly want Celebrating achievements, shifting energies and the goal of contentment - Empowering wellness and moving beyond one-size-fits-all health advice The importance of educating yourself about diet changes The psychology of motivation and the power of small steps Trusting intentions and messages to grow naturally Irish women's self-esteem and challenging societal norms for women to 'stay small' Becoming a part of change: How everyone can make a difference "I want to empower people. Everybody is different. And we don't often get that from the health message; we get a kind of blanket that is one size fits all: eat less, move more, and get on with it. And that's not the reality." – Clare McKenna. Resources: LISTEN back to Clare's Interview with Finola Howard discussing her book – WHAT IF? – here https://www.goloudplayer.com/episodes/466822 Get connected with Clare McKenna: https://www.linkedin.com/in/claretmckenna https://www.nourishyourself.ie/ TUNE IN to Alive & Kicking every Sunday from 8 AM - 9 AM on Newstalk. Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Fashion industry powerhouse and recently crowned VIP Favourite Irish Designer 2024, Sonya Lennon, joins Finola this week to discuss the power of self-representation, amplifying your voice, and owning your identity. Sonya peels back the layers of her fascinating career, from her days of high-fashion styling to becoming an adored television presenter and visionary social entrepreneur. She openly shares her experience of making bold moves, revealing the courageous choices that skyrocketed her career, emphasises the necessity of female empowerment, and addresses pressing societal challenges. Together, Sonya and Finola explore the self-imposed barriers holding us back and the importance of reshaping our narratives to achieve personal and collective transformation. Sonya also discusses the imperative for human-centric leadership, as epitomised by Lift Ireland's initiative that has already touched the lives of 100,000 individuals. Additionally, she delves into the richness of language and the impact of storytelling on culture, advocating for the integration of feminine energy and respect for the Earth to restore much-needed balance. This episode, centred on fashion, empowerment, and social responsibility, is bound to inspire and light a fire in your heart, so go ahead and hit play now. Key points throughout include: Taking a leap: Embracing change to discover new opportunities Breaking free from assumptions and letting go of self-imposed limits Shaping our reality through mindful narratives The balance between data and creativity Leveraging influence for good: Making a meaningful impact Empowering women: Finding our voice and recognising our brilliance Harnessing female leadership for societal and environmental change The positive impact of Lift Ireland on leadership and values The juggle of parenthood: Balancing busy lives and building respectful relationships The importance of inclusivity and representation in creating meaningful change Re-writing narratives: A challenge to uncover and transform your subconscious stories "Male power isn't working. It's just not working. If we want to save our societies and our planet, we need to get the women around the table with the men working together to create new solutions." – Sonya Lennon. Resources: https://www.lennoncourtney.com/ https://liftireland.ie/ https://workequal.ie/ Cassandra Speaks by Elizabeth Lesser https://www.amazon.co.uk/Cassandra-Speaks-Women-Storytellers-Changes/dp/ Get connected with Sonya Lennon: https://sonyalennon.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
The Ultimate Funnel Template to Recruit New Customers in 2024 Get ready to bid farewell to marketing strategy overwhelm! This week, Finola unveils her proven blueprint, a step-by-step guide to the ultimate sales and marketing funnel you need. Together, you'll ditch the confusion and embrace an approach that hits the bullseye for entrepreneurs, turning your customers into champions. In this episode, Finola strips the AIDA model down to its core, revealing a pathway that ensures your business isn't just seen but chosen. As Finola dissects each conversion point, you'll learn how to create a seamless journey tailored for one customer, one product at a time. No more generic strategies; it's time for clear, actionable steps that lead to a devoted customer base and brighter business days ahead. Ready to convert connections into loyal customers? Hit play now and unlock your blueprint to success! Key points throughout include: Finola's Proven Blueprint: A step by step approach to building a sales and marketing funnel The five stages of a sales and marketing funnel The importance of understanding each stage as a key conversion point in your funnel Achieving the flywheel effect through your funnel The value of understanding customer pain points Mastering the crucial moment of smoothing the path to purchase What's working, what's not: Unveiling friction points to seize untapped opportunities "A sales and marketing funnel is a way to look at your marketing in a more connected way. It is, in effect, your marketing strategy in action. It's the how to the why of your strategy." – Finola Howard. DOWNLOAD YOUR FUNNEL FLOWING TEMPLATE TODAY: https://www.finolahoward.com/funnel Resources: Listen back to EP 54: Get Up Close and Personal With The People You Serve https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869 Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Discover the heartbeat of modern marketing as we're joined by Fab Giovanetti, chief Marketing Rebel at Alt Marketing School, who brings a breath of fresh air to the conversation on ethical and human-centric marketing strategies. “The biggest recurring sentence that our students would say was oh marketing always gave me the ick. And I just said I don't want myself or my clients or my work, for other people to perceive it in a way that feels icky, that feels sticky and it always jumped out at me.” – Fab Giovanetti Together, we unravel the magic of connecting authentically with your audience, challenging old-school, pushy tactics with a blend of fun, impact, and heartfelt communication. Fab shares her revolutionary take on learning and marketing, urging us to embrace transparency and align our business values with the right audience, proving that integrity and success are not mutually exclusive. Key points throughout include: Why some marketing gives young people “the ick” The benefits of marketing through authenticity, honesty and having fun Why traditional marketing methods no longer work How to create relationships with customers through your online presence The journey of Alt Marketing School Embracing curiosity in business growth Why experimentation is key to marketing and business Shift your perspective as we analyze how generational changes led by Millennials and Gen Z are demanding a rewrite of the marketing playbook. Businesses are now tasked with upholding genuine values – truth, transparency, and inclusivity – to resonate with a discerning consumer base that sees right through hollow branding efforts. We celebrate those at the forefront of accessibility in marketing while cautioning against the temptations of performative actions that could backfire spectacularly. Get connected with Fab Giovanetti:https://www.linkedin.com/in/fabgiovanetti/https://altmarketingschool.com/ Other People Mentioned in this episode: Luis E Castro: https://www.linkedin.com/in/luis-canto-e-castro-3b21b9a4/Katherine: https://www.instagram.com/accessreimagined/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
When the path less travelled calls your name, it's time to listen. That's exactly what this week's guest, Elaine Rogers, did; her story is nothing short of awe-inspiring. "Change is the only constant that we have in the world. We're always in one of the four stages of change. And when we're in the comfort zone of change, it feels comfortable. A business has its own energy and cycle of change. When it's coasting along and comfortable, at some point, it will go stale, or stop." – Elaine Rogers. Elaine Rogers is a remarkable online business manager for coaches and practitioners who shares her wisdom on the delicate art of balancing business growth with conscious planning. Elaine's tales are a masterclass in self-sufficiency, which later informed her approach to life design and business. Elaine shares her personal shift from the rat race to rural France and unpacks the intentional choices that led her to craft a meaningful life. Elaine discusses aligning business and life with purpose, the difference between business growth and scaling, sustainability, the ethical considerations in business, and the vital reminder that stepping off the hamster wheel is not only necessary at times but also an act of self-empowerment. Get ready to be inspired to design life and business on your terms and embrace uncharted paths head-on with courage and optimism. Key points throughout include: Finding freedom: Overcoming toxicity and reclaiming control Travelling through the unknown: A Year of growth, discovery, and self-sufficiency The balance between spontaneity and preparation in decision-making Life design: Breaking free from the hamster wheel of life and returning to simplicity From discovery to mastery: Stepping into the world of virtual assistance The importance of understanding clients' "why" for business growth and OBM evolution Integrating sustainability into business and home life Finding clarity: Stepping outside your working zone to reflect Turning failure into fuel and embracing empowering knowledge Get connected with Elaine Rogers: https://www.linkedin.com/in/elainerogers/ https://thesmartobm.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29th April 2024, available from Amazon. This week, Finola shares the inspiration, learnings, trials and triumphs of penning her first book. Discover the evolution of publishing and how the innovative cohort writing model fueled the book's transformation in just one year. This episode is a celebration of individuality and the strength found in your "too muchness". Hit play now to discover the power of releasing friction, the true metric of joy, aswell as unlocking next-level growth. But that's not all! Keep an ear out for a special launch offer exclusive to listeners. Dare to embrace your true self, take a chance on your destiny and prepare for the blueprint of the transformation you desire most – the next level of you awaits! Key points throughout include: Accelerated information consumption and the changing nature of publishing The value of understanding your reader Finding motivation and support within a cohort writing model Dear Reader: Writing from the heart to reach a chosen reader Exploring ideas and unlocking your hidden potential for greatness Embracing your inner whisper and stepping out of your comfort zone Seeking growth: What is the shape of your success? Shine without sacrifice: It's time to embrace your radiance Personal joy, personal compass: Crafting your unique path to success "Your too muchness is a beautiful signpost to your inherent uniqueness. Your too muchness is your light shining brightly. Follow that light. Be grateful for what it shows." – Finola Howard. JOIN FINOLA'S BOOK LOVERS TEAM You'll gain access to special bonuses and treats, including a live session focusing on the joy release compass. Sign up here: https://www.finolahoward.com/book Resources: Listen back to Your Truth Shared episode #76 with Debbie Jenkinshttps://www.finolahoward.com/podcasts/your-truth-shared/episodes/2148362772 Listen back to meet The Real Marie from episode #54 https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869 Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers and forging new paths for female well-being. This episode unfolds the duo's tenacity in confronting the societal taboos around women's health and the critical yet often ignored menstrual cycle. Kelly and Michelle's story is a beacon of inspiration for female-led businesses and those passionate about women's empowerment and health. They share their trials and triumphs in launching businesses amidst uncertainty, emphasising the importance of maintaining product integrity against industry resistance. Hit play now to hear this inspiring journey of scientific innovation and entrepreneurial spirit. Key points throughout include: Turning passions and dreams into a thriving business Closing the gender gap: Advancing inclusivity in medical research The lack of information on women's health How women's menstrual cycles shape daily life The rise of Herology: The challenges and triumphs of starting a women's health brand Launch Success: Prioritising product investment over marketing spend How chasing perfection can cost you time and opportunities "How are we not teaching this in schools? How are we not teaching the different kinds of phases of our menstrual cycle where sometimes we feel really good and energetic, and sometimes we might feel quite low and quite moody and quite anxious? These are the things that women need to understand." – Sarah Kelly. Thank you for tuning in! If you're curious to learn more about Herology, visit https://herologysupplements.com/. Why not seize the opportunity to try their supplements? Don't forget to use the coupon code YTS10 at the checkout for an exclusive 10% discount! Get connected with Michelle Hone and Sarah Kelly: https://www.linkedin.com/in/dr-michelle-hone-bsc-phd-580553b0/ https://www.linkedin.com/in/sarahkelly178/?originalSubdomain=ie https://herologysupplements.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Are you an entrepreneur who lies awake staring at the ceiling at 2 AM, wondering how to take your business to the next level without burning out? If so, this episode is for you! Get ready to dive deep into the gritty times of entrepreneurship as Marina Branigan joins Finola to discuss career pivots, the humanness of business and how grief can act as a trigger for professional growth. Throughout the discussion, we learn of Marina's heart-wrenching task of facilitating redundancies to the career pivot that brought her back to her purpose. Marina delves into the multifaceted challenges entrepreneurs face when scaling their businesses, especially through hiring virtual assistants (VAs). Marina also offers her perspective on the necessity of strategic planning and mindset adjustments for entrepreneurs aiming to build specialised teams without succumbing to burnout. Tune in for an episode jam-packed with brilliant advice, personal revelations, and the celebration of forging connections that empower both the soul of your business and your own personal expansion. Key points throughout include: Navigating the transition from solopreneur to team builder Has HR forgotten the human element? Triggers for growth: How grief became a catalyst for entrepreneurial courage Soul-aligned choices: Embracing freedom in decision-making Navigating business growth boundaries and the power of pausing Common mistakes to avoid when hiring a virtual assistant Understanding the cost of not letting go of control in your business Mastering the art of delegation in business MARINA'S SPECIAL OFFER TO YOU: Visit https://bravavirtual.ie/resources/ If you'd like to check out Marina's course – Room To Breathe: How To Work Successfully with a Virtual Assistant – and use the Coupon Code FINOLA24 for 24% off. Get connected with Marina Branigan: https://www.linkedin.com/in/marinabranigan Resources:The Soul Sourced Entrepreneur by Christine Kane https://soulsourcedbook.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Embrace the transformative power of aligning personal purpose with business as we unfold the story of Rosemary Daynes Kearney, award winning businesswoman and founder of The Care Advocate. Rosemary's resilience and commitment to making care valued and visible in the world is at the heart of our discourse, offering insights and inspiration for anyone seeking to weave their past experiences into meaningful entrepreneurial endeavors. Rosemary's candid accounts of her personal and professional pivots, including facing redundancy and stepping boldly into entrepreneurship, underscore the importance of adaptability and the entrepreneurial spirit. We highlight the vital importance of collective care and the strength that emerges from community support. By sharing her vision for the Care Advocate, she calls for systemic change that supports healthcare workers, family carers, and the creation of caring workplaces. This episode is not just an exploration of personal transformation, but a call to action for society at large, urging us to affirm the power of care in every facet of life.Key points throughout include: Uncover Rosemary's journey from aspiring missionary to founder of Care Advocate. Follow her personal and professional shifts, including challenges in psychology, international development, and her passion for self-improvement. Learn how redundancy prompted her identity shift and led to her entrepreneurial venture focused on data protection and safeguarding the vulnerable. Understand the 'care advocate' concept and how Rosemary's experiences shaped a business advocating for caregivers and systemic change. Explore the role of self-care in business and personal life, with emphasis on financial security, fighting burnout, and the value of financial worth. Grasp the message of collective care and the power of community support, as emphasized by Rosemary. Get inspired by the vision of infusing care into policies, services, products, and rethinking workplace structures to support caregivers and well-being. "Embracing life's pivots with a heart full of care can transform our darkest moments into opportunities for profound growth and self-realization." - Rosemary Daynes Kearney Resources: Get connected with Rosemary:https://www.linkedin.com/in/rosemary-daynes-kearney/ https://thecareadvocate.ie/ https://rmdkconsultancy.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is produced in partnership with podlad.com
Imagine having a personal skincare consultant in the palm of your hand; that's the reality Fatima Awan brings to life. Fatima is the innovative mind behind Finiite AI. Our enlightening discussion traverses the landscape of digital marketing and e-commerce, where Finite AI's deep learning API is making waves by providing personalized product recommendations to consumers. With a focus on how brands can enhance customer loyalty and engagement, we uncover the potential for e-commerce platforms and retailers to become data-rich powerhouses through the use of AI, driving smarter marketing decisions and improved sales conversion rates. The journey of entrepreneurship is fraught with challenge and triumph, as vividly shared by Fatima in our conversation about the path of Finiite AI. From a consumer app to a robust B2B platform, the evolution of Finite AI showcases the adaptability and vision required for success in the startup world. We wrap up with Fatima's reflections on the future of AI and the entrepreneurial spirit that fuels innovation, leaving listeners with a sense of the boundless possibilities AI holds. For more on Finite AI's impact and Fatima's entrepreneurial lessons, tune in and be inspired by the transformative power of technology in business.. Key points throughout include: Learn how AI is being used for personalized skincare with unique product recommendations. Discover how Finiite AI's deep learning API revolutionizes digital marketing and e-commerce with powerful customer insights. How Finite AI uses computer vision to interpret skin types from images for better online shopping experiences. Fatima Awan's journey from a consumer app to a dynamic B2B platform with Finite AI. The future of AI in business and innovation opportunities. How AI enhances B2B relationships and digital marketing with personalized solutions. Inspirational entrepreneurial lessons from Finite AI's founder and the new standards being set in the AI and beauty industry. "These giant companies, they have the resources to be able to do that, but entrepreneurs with budding ideas that are going into the business world, how are they able to tap into these technologies? I think that's where companies like us come into play, so that they can also take advantage of it." - Fatima Awan, Founder of Finiite AI Resources: Get connected with Fatima:https://www.linkedin.com/in/fatima--awan/ https://www.finiite.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is produced in partnership with podlad.com
Have you ever wondered how a love story can blossom into a thriving business? Joining Finola this week is Paisley Hervey, co-founder of Emerald Farm in County Wicklow, who will share her incredible tale of love, resilience, and entrepreneurial success. Paisley unveils how her love story became the foundation for Paisley and her husband's venture, bringing forth natural products that captivated the Irish market. However, their path wasn't without challenges. Paisley opens up about her husband's battles with addiction and mental health, revealing how these hurdles transformed into pillars of purpose and resilience. Rather than breaking him, these trials fueled a profound determination that shaped the very essence of Emerald Farm's success. Tune in to discover how love, perseverance, and a commitment to quality propelled Paisley and her husband's journey from a heartfelt connection to a thriving business. Key points throughout include: An Irish love story: Big moves and facing the reality of life Navigating through addiction and mental health The purpose and mission of Emerald Farm: Creating products to help others The wonder crop that can supercharge your well-being The challenges in introducing CBD products to the Irish market Medicinal Mushrooms: The impressive benefits of Reishi, Cordyceps, and Lion's Mane mushrooms Protecting the essence of business: Scaling back to scale up The importance of self-awareness and honesty in innovation Resources: "If you treat your gut with respect and give it those nutrients it needs, you could see a significant improvement in your overall health. It comes down to the inflammation. If you reduce the inflammation in your gut, everything starts working better." – Paisley Harvey. Get connected with Paisley Harvey:https://www.linkedin.com/in/paisley-hervey-a457a2199 https://www.emeraldfarmcbd.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Get ready to leap into the world of digital marketing as we unravel its complexities with Amanda Webb, an expert in ROI and analytics. This week, you will gain insightful nuggets from Amanda's fascinating journey, starting from her organic hamper business to becoming a celebrated figure in the digital marketing space. You'll discover the power of Google Analytics —a robust tool providing indispensable insights into website performance. Are you struggling with website traffic? Fear not, as Amanda ensures that even in the face of low traffic, there's reason for optimism by demonstrating how it can serve as a guiding light for strategy refinement. So, whether you're a seasoned marketer or a newcomer to the digital landscape, this episode will equip you with the tools to harness your analytics for success. Key points throughout include: Networking with women in business and finding a passion for digital marketing Bursting out of the Facebook bubble and the value of continuous learning Why you need to pay attention to your Google Analytics The starting point to growing your business How to attract more leads and increase conversions Taking time for business assessments to identify areas for improvement The key to maintaining a sustainable business The top five areas to look at in Google Analytics Resources: https://www.andrewandpete.com/ Sign up to Amanda's Analytics Base Course Use code TRUTH to avail of a 20% discount: https://payhip.com/b/X5CVr Discount valid until the end of March "People are worried that they've got low traffic to their website. But I think that's a great place to start." – Amanda Webb. Get connected with Amanda Webb:https://www.linkedin.com/in/amandawebbsocial/ https://spiderworking.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
The first step in your marketing is to be brave enough to tell your truth. It's the key to owning your point of difference. The second step is when the market responds to your truth by sharing it. That's when you know it's great marketing. This podcast is about sharing the truths of the entrepreneurs I come in contact with that have been brave enough to take that first step and be vulnerable enough to make their difference in the world. I hope that you will be inspired by their stories and can borrow some of their bravery and expertise to tell your truth too. Get ready to rewind, unwind and relive some of the most memorable moments from our journey together in 2023. We're diving deep into the good stuff – from personal growth adventures to conquering those nagging insecurities. We'll explore the magic that happens when you embrace life's curveballs, and we've got some powerful insights on how your wardrobe can seriously boost your confidence. It's a compilation of uplifting moments that I trust will inspire positive thoughts to carry you into 2024. I can't wait for you to join me on this journey of self-discovery and shared experiences. Episode Excerpts Featured: #52 Dressing for Success in Business & Beyond with Aoife Dunican #53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley #54 Get Up Close & Personal with the People you Serve with Finola Howard #62 Ageing Powerfully: Unleashing Happiness Beyond Midlife with Alana Kirk #55 Menopause as an Opportunity to Assess with Catherine O'Keefe #57 Unleashing Podcast Power: Secrets to Success with Jason Allan Scott #76 The Author Advantage: Book Writing for Business Growth with Emma Williams, Dan Kowalski & Debbie Jenkins #65 Innovation Through Play: A LEGO Exploration with Per Kristiansen #56 How To Unlock Opportunities in the Ever Evolving Marketing World with Frank, Kami and Joeri #63 Self Doubt to Self Discovery: Strategies for Embracing Inner Comfort With Brent Perkins I hope the wisdom imparted by our extraordinary guests serve as a powerful source of inspiration as you embark on the journey into 2024, propelling you towards the realisation of your deepest aspirations. Looking forward to reconnecting with you next year and gaining further insights from a diverse array of fascinating guests! Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Would you believe a man stepped on the moon before a female councillor was elected in County Leitrim? Yes, you read that right. It's time to spotlight the pressing issue of women's under-representation in Irish County Councils. Joining Finola this week is the ever-insightful Mairead O'Shea, who explores the male-dominated political scene and why such a drastic change is overdue. Mairead delves into the inspiring work of See Her Elected, an initiative empowering women by igniting their confidence and skills to run for elections. Mairead unveils the complexities of balancing family life and political duties and the mental barriers that often hinder women from pursuing political roles and provides the essential steps required for a more inclusive political landscape. Key points throughout include: Under-representation of women in County Councils Gender Representation in government: Creating County Councils that look like us Empowering women and minorities in politics through workshops and events Breaking through the barriers to women in politics Challenging traditional gender roles to create a more inclusive political system How women often underutilise their skills and connections The importance of communicating your successes and skills The attributes of a great councillor Resources: How Women Rise by Sally Helgesen and Marshall Goldsmith https://www.howwomenrise.com/ Get connected with Mairead O'Shea:https://www.linkedin.com/in/mairead-o-shea-136a2b1a https://www.seeherelected.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
What does it truly mean to become an author in the realm of business? As I sat down with book coach Debbie Jenkins, first-time author Dan Kowalski, and third-time author Emma Williams, I found myself intrigued by their insights. The conversation flowed from the process of writing a book to the mindset shift it demands, and most importantly, when one finally dons the hat of an author. Dan's experience with his book "Wise Choices at Work" opened up a critical discourse on understanding one's target audience and structuring the book with them in mind. The consensus? Writing the book is just the beginning—launching it is the real game. As we moved forward, we delved into the world of unconventional book writing processes and the power of collaboration. Who would have thought that the support from cohort members could have such a profound impact on the writing process? Debbie Jenkins, the brain behind this unique approach, shared her motivations and stressed the importance of retaining your authentic voice while writing. With a strong emphasis on steering clear from the cookie-cutter approach, this segment was a testament to the power of collaboration. The final part of our conversation was a poignant examination of the reader's feedback, the responsibility shouldered by writers, and the mixed bag of satisfaction and fear that accompanies authorship. The potential of a book to propel business growth and form a crucial part of an author's personal identity was another vital topic we touched upon. From Debbie's inspirational journey to Dan's practical insights and Emma's transformative experiences, this episode is a treasure trove of wisdom. Join us, and enrich your understanding of the author's journey, its challenges, and its rewards. Key points throughout include: Becoming an Author in Business An Unconventional Book Writing Process When Does Someone Become an Author? The Common Pitfall of Not Writing Authentically The Power of Reader Feedback Writing a Book That is Easy to Read Writing Books for Business Growth Supportive Journey-Sharing for the Show "The journey to becoming an author when you're in business is a journey that's often chosen as a way to leverage success to actually take you to the next level in your business." - Dan Kowalski "The bigger effect that it has had is on me as a business owner. I've kind of stepped into, dare I even say, the word thought leadership. Honestly, I probably wouldn't have said that six months ago. I feel changed by the process and I feel like I'm getting into my stride." - Emma Williams "Books are like magic door openers and you might not make money on the individual book, but if you do it well, your book will be a business asset and you will make more money than you invested." - Deb Jenkins Resources: Debbie Jenkins - https://expertauthor.academy/ Dan Kowalski - WISE plus - Plan A Thinking Emma Williams - https://l.linklyhq.com/l/1u9Zg Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Get ready to unlock the secrets of a dynamite social media strategy with award-winning strategist Louise McDonnell. Prepare to expand your digital horizons as Louise shares practical and easily applicable tactics guaranteed to elevate your business. In this episode, Louise delves into her inspiring career journey and navigates through the complexities of male-dominated industries, shedding light on the challenges of being underestimated and overlooked. Louise also unveils the core components of a highly effective digital strategy. With Louise's six-step approach, we explore the importance of understanding your target audience, setting clear business goals, and constantly revising them. This episode is your roadmap to success in the digital world. So, dive right in and get ready to supercharge your digital strategy. Key points throughout include: Falling in love with service marketing and unlocking the thrill of challenges Working in a male-dominated industry and finding self-confidence when being underestimated The value of training with your Local Enterprise Office Navigating through uncertain times and coping with the surprise of redundancy Creating and delivering a successful Facebook training course Follow the data: The importance of regularly reviewing and updating your digital strategy Your six-step approach to mastering a digital strategy How to save time and get more leads Resources: AI-Powered Social Media: How to Save Time & More Leads: https://www.sellonsocialmedia.academy/AIEbook Buy Louise's 2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts: https://www.amazon.co.uk/Content-Planner-Coaches-Consultants-Experts/dp/1915502535/ https://www.amazon.com/Content-Planner-Coaches-Consultants-Experts/dp/1915502535 "If you're using the same messaging, the same tactics that you were using this time last year, forget about it! The basic steps of creating a strategy don't change, but the strategy changes." – Louise McDonnell. Get connected with Louise McDonnell:https://sellonsocial.media/ https://www.linkedin.com/company/sellonsocialmedia/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Navigating the digital strategy landscape can be a bit overwhelming. Questions like which social media platforms to choose, how often to post, and whether to shell out for Google ads can make your head spin. This week's guest suggest an alternative starting point. Join us for a conversation with award-winning SEO expert and digital strategist, Sarah Jane Vincent. Sarah Jane shares her expertise on the critical role of SEO and how larger brands are gravitating towards it for a lasting impact. She takes us through her professional journey and highlights the trials she encountered during the pandemic. Hear more about how understanding a client's long-term objectives is pivotal to sketching an effective digital marketing blueprint. Sarah Jane provides insightful strategies such as blogging, email marketing, and utilizing platforms like YouTube to drive traffic towards your website. We delve into the significance of keywords and the magic of long-tail keywords in enhancing your visibility in search engine results. Moreover, we uncover the comparison between SEO and ads, underlining that while ads may boost SEO efforts, they don't guarantee the same long-term benefits. Above all, we highlight how SEO can help build trust with potential customers. Find out how you can leverage various channels like YouTube and Pinterest to attract customers. We also venture into the upcoming trends for 2024. Ready to take your SEO game up a notch? Key points throughout include: Digital Entrepreneurship and Burnout Awareness Why Niching Down is a Gamechanger Choosing Keywords for Service-Based Businesses Recommended SEO Tools for Beginners Why Your Website is Everything Exploring Online Platforms for Business Growth SEO and Content Repurposing for Visibility “That's what's going to help you outrank your competitors online. That's what's going to be the difference between you coming up appearing in a search and getting the clicks and the sales, versus somebody else down the line who is just trying to cheat the system." - Sarah Jane Vincent Get connected with Sarah Jane Vincent: https://www.linkedin.com/in/sarah-jane-vincent/ Her free SEO Success Roadmap is available here https://sarahjanevincent.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Are you ready to master your customer retention game? Multi-passionate entrepreneur, software adoption doctor and author Susannah Simmons joins Finola this week to spill all you need to know about elevating the customer experience. Susannah provides valuable advice on understanding customer needs and how the difference between customers and users can be critical for businesses. She explains how a CRM system can be your knight in shining armour, eliminating firefighting and ensuring a perfect balance with customer interactions. Susannah also exposes the elusive “silent killer” in business and unveils the one pivotal question that will propel your business to new heights. So, get ready to seize missed opportunities, harness the force of data insights, and connect with your customers on a whole new level. Key points throughout include: How to supercharge customer dedication and loyalty Seeing beyond the sale: The lasting value of customer relationships Why communication between sales and customer service departments matters Mastering customer experience: Harnessing CRM tools and data insights Susannah's journey to combating imposter gremlins and becoming an author The significance of exploration and adaptability in business The benefit of understanding your customer categories The motivation of freedom and understanding your own path to success Finding the right network for you that supports openness and vulnerability “You can go to the doctor and get them to prescribe you medication. But if you don't fulfil that prescription at the pharmacy and don't take it, then you don't get any better. It is the same thing with a product; you could buy it, but if it just sits on the shelf, you're not getting any value from it.” – Susannah Simmons. Get connected with Susannah Simmons: https://www.linkedin.com/in/susannahmsimmons/ Order The Mystery of the Lost Customer now: https://www.amazon.co.uk/MYSTERY-LOST-CUSTOMER-customer-satisfaction-ebook/dp/B0CKPZ2G42 Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Ever thought about why so many business plans fall flat? Wondered why we often avoid planning, even when we know it's crucial for success? This episode is all about unraveling these questions. I share my insights to guide you towards creating a strategic one-page business plan that aligns with your vision and gives you a thrilling picture of your future. We delve into the common reasons for business plan failures and plan-avoidance, and discuss how you can dodge these pitfalls. You'll learn about the six one-page plans - a five-year path, an annual plan, a 90-day plan, a product journey map, an integrated sales & marketing calendar, and a financial & key metrics scorecard - and how they can help you manage your business effectively. Let's not shy away from the fact that creating a comprehensive business plan can be daunting. That's why I'm taking you through the process of integrating strategy with tactics, to ensure your plan is powerful, practical, and resonates with your core values. The podcast also offers tips to remain motivated and overcome challenges when executing your plan. And the cherry on top? I share a link to a proven system that you can use to develop your business plan. The Powerful Planner: https://www.howgreatmarketingworks.com/powerful-planner Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Ever wondered how a leap of faith can lead you to uncover your true passion and purpose? Get ready to be inspired as we chat with Eva Blake, a leading brand photographer and founder of The Bliss Network. Eva takes us through her personal journey from the corporate world to entrepreneurship, a transition prompted by the misalignment of her values with the corporate culture. She shares with us how she found her niche in brand photography and crafted a relaxed space for organic networking and learning. This is a story about the power of women's entrepreneurship, about creating a space that not only allows but encourages women to thrive, and about the influence a supportive community can have on empowering female business owners. Eva offers insights into her innovative approach of aligning her workflow with her hormonal changes. Her methods for managing low-energy periods and her strategic use of her hormonal cycle in decision-making are not only enlightening but also underscore the importance of understanding our natural cycles. So, whether you are considering the jump from corporate life to entrepreneurship, or simply looking for ways to maximize your productivity, this episode is packed with insights and experiences that could help shape your journey. Key points throughout include: Transitioning From Corporate Life to Entrepreneurship The Isolation and Disillusionment of Seniority Transitioning From Corporate to Photography Creating a Business and Empowering Women Finding a Niche and Expanding Services Hormones Impact on Business and Self-Care The Value of Networking and Supporting Peers “When I really sat down and gave myself permission to write what my ideal day was and write down my actual goals like nobody was watching, it was so exciting and to understand my own values, like things that mattered to me.“ – Eva Blake Get connected with Eva Blake: https://www.linkedin.com/in/eva-blake-4470bb21/ https://www.thevisiblebusiness.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
We've all gone through tough times, but have you ever gotten so low that you just wanted to give up? This week, Finola chats with leading performance coach Shane Cradock. Shane courageously opens up about his battle with depression and his remarkable journey towards recovery, including how a chance conversation with his father became the turning point that led him to seek help, ultimately saving his life. Throughout the discussion, Shane delves into the presence of an inner voice that often criticises and judges and urges you to recognise this inner voice as part of your inner world but not your true self. Understanding and managing this inner voice is crucial for cultivating a healthy mindset and overcoming self-destructive thoughts. Throughout his story, Shane reminds us of the power of support and self-care and offers invaluable lessons for anyone facing their own mental health struggles. Not only is this conversation a source of inspiration and hope, but it also reminds us that even in the darkest moments, there is always a glimmer of light. Key points throughout include: A fighting spirit: Behind the scream of a warrior Combating a downward spiral of depression Coping with struggle: Taking tangible steps to manage your inner world The road to recovery and a promise of survival Unlearning negative habits and understanding how to manage your mind The importance of self-care and adapting to your current state The pandemic's impact on people's understanding of themselves How your ego lives in your mind The Inner CEO: An insight into Shane's heart and soul project “95% of my thinking is not worth anything. It's just repetition because it comes from a part of my mind that's rooted in the past and rooted in my personality. And Shane's personality is not the real Shane.” – Shane Cradock. YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Shane Cradock: https://shanecradock.com/ https://www.linkedin.com/in/shanecradock Pre-Order your copy of The Inner CEO today: https://theinnerceo.com/ IF YOU OR SOMEONE YOU KNOW IS EXPERIENCING SUICIDAL THOUGHTS, PLEASE REACH OUT TO PIETA HOUSE FOR HELP: https://www.pieta.ie/how-we-can-help Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Ever have one of those days where the confines of your office feel like they're closing in on you? Our guest, Mary Jennings, sure did. That's why she took a brave leap, and swapped her desk job for the outdoors. As the founder of Forget the Gym, Mary guides us through her transformative journey from corporate life to her fulfilling entrepreneurial venture. Mary shares her raw and encouraging experiences of building a successful business in an industry she is truly passionate about - running. She talks about the evolution of her business from an idea, a book, and a few running events to a flourishing community offering outdoor classes, running courses, running holidays, and virtual coaching. With the pure joy of helping others become active and relish the great outdoors at its core, Mary's venture is a testament to the power of passion and purpose in entrepreneurial success. With the heart of Forget the Gym being its vibrant community, Mary also delves into her innovative membership model. She shares how feedback from her members shaped her services, fostering a sense of community and accountability. From sharing her transition to a membership-based revenue stream to highlighting the importance of enjoying your work and continuously learning, Mary leaves us with a profound and empowering message. Mary Jennings' story is not just about running a business; it's about chasing passions, embracing challenges, and celebrating success in your own unique way.Financial self-care strategies for entrepreneurs. Key highlights include: Mary's Organic Entrepreneurial Journey Opportunities and Growth in a Running Community The Social Aspect of Marathon Training The Power of Community and Connection Exploring Membership-Based Online Business Community and Customer Focused Perspective Measuring Success and Finding Balance “The real reason, that I ended up doing this was going back into the office at two o'clock and so many sunny days thinking, here we go, I'd love to be outside from another hour. Listen to what your body telling you it wants to do, and mine was telling me get out the door” – Mary Jennings YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Mary Jennings: https://www.linkedin.com/in/mary-jennings-5207b85 http://www.forgetthegym.ie Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Do you ever feel like your finances are running amok while you're busy building your empire? In this episode, Finola sits down with Winnie Sun, a leading financial advisor and regular contributor to CNBC, Forbes, Fox News and more. Known as the wealth whisperer, Winnie discusses her money journey and the lessons she's learned along the way. Listen in as Winnie emphasizes the importance of taking care of ourselves financially, particularly for entrepreneurs who often put themselves last, not considering crucial factors such as retirement plans, emergency funds, and future healthcare costs. The conversation takes a closer look at the importance of financial security and how it can help achieve personal peace and success. Winnie shares how small steps, such as setting up automatic contributions to a savings account, can have a significant impact. She further explores how entrepreneurs can view their art as a business without compromising their creativity and discusses the need for healthy conversations about money, devoid of shame. Key points throughout include: Financial self-care strategies for entrepreneurs Embracing healthy conversations about money How to improve your relationship with money Personal growth and investing in yourself The art of slowing down to speed up Hiring and retaining top talent in business Women's relationship with money and investing "As a society have to get comfortable with the concept of money. We have to be okay with talking about money and and having people in our lives that we can discuss it with, without feeling shame or feeling like we're bragging. I think if we had more of those conversations, less people would be in debt, they would put less on their credit cards and they would have less stress. – Winnie Sun YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Winnie Sun: https://www.linkedin.com/in/winniesunhttps://twitter.com/winniesunhttps://www.winniesun.com/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
In the world of business, success rarely comes without its fair share of challenges. In this part two episode, Finola fast forwards five years and welcomes back Holos CEO and creator Niamh Hogan to discuss the growth of her natural Irish skincare brand. Niamh shares her incredible journey of overcoming challenges and thriving during an unprecedented global pandemic, becoming a student in her own business and embracing her products being online. Niamh's story is resilient and adaptable as she unpacks how the company turned its fortunes around, doubling its turnover by shifting its focus to online sales and implementing a well-executed digital strategy. Key points throughout include: The nature of business: Sometimes plans don't work out, and that's okay. Being patient for a profitable business Embracing online: A successful business pivot during a global pandemic The power of continuous learning in business Nailing a digital strategy and creating valuable content that resonates Why a digital presence is vital for business recognition and growth The core of your business: How are you serving your customers? Developing a thicker skin in business "It is absolutely okay to make mistakes because they are where you're going to get the little gems of knowledge that are going to drive your business forward." – Niamh Hogan. YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Niamh Hogan: https://www.linkedin.com/in/niamh-hogan/ https://holos.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Fear can often be paralysing, but what if we told you that there is another way that you can look at it instead? Joining Finola this week for a two-part episode is inspirational holistic health therapist Niamh Hogan. Niamh takes us on the journey of how her business began, the steps in making her business flourish, and how she harnessed fear as a catalyst for success. Niamh explores the power of natural ingredients in holistic health, the value of media coverage and business relationships and reveals how she pushes herself out of her comfort zone by actively seeking out challenges that scare her, explaining how fear and excitement are two sides of the same coin. Niamh describes how, by shifting her perspective, she discovered that facing fears head-on propelled her forward and allowed her to achieve milestones she once deemed unattainable. Be sure to keep an ear open as Niamh also kindly serves up a recipe of advice for aspiring entrepreneurs. Key points throughout include: The road to entrepreneurship and enriching lives through holistic health therapy Business planning and recognising product export potential Fake it ‘till you make it: Taking it one stage at a time The art of mastering your business pitch Raising brand awareness: The impact of media exposure Becoming memorable and building positive relationships in business Niamh's entrepreneurial spirit: Finding new confidence and overcoming fear Planning for the future: Business expansion and delivering market needs The importance of having a plan in place “It's only fear in your mind. I just started looking at fear in a different way, and looking at it as more of something really exciting that will make me feel amazing afterwards.”– Niamh Hogan. YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Niamh Hogan: https://www.linkedin.com/in/niamh-hogan/ https://holos.ie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
Have you ever struggled to listen to the voice in your own head? We all have! But how can we expect other people to listen to us, if we can't even listen to ourselves? This episode is your golden ticket to explore a tool revolutionising communication and strategy development throughout countless organisations. Joining Finola this week is special guest Per Kristiansen, one of the original master trainers in the LEGO® Serious Play® Method. Yes, you read that right. LEGO.Per delves deep into the fascinating connection between our hands and brains, exploring how the LEGO Serious Play method engages our minds, stimulates creativity, and allows us to reach new levels of understanding. Hear how the process of building and sharing LEGO creations can lead to personal growth and self-discovery and how the method creates a safe space for participants to share their stories. Per also highlights the importance of waiting and embracing stillness and how it can help us think differently. Key points throughout include: The magical link between strategy, communication and LEGO Serious Play The key to unleashing your imagination The therapeutic use and language of LEGO Serious Play An insight into the hand-brain connection and the flow experiences of LEGO Serious Play How to create a shared understanding within a group Why you should never interrupt the builder A moment to pause: Do you allow time for standing still? "We need to take the time to listen to the voice in our own heads. If we can't hear ourselves, how can we expect other people to listen to us?" – Per Kristiansen. Resources: YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Per Kristiansen: https://www.linkedin.com/in/perkristiansen/ https://www.trivium.international/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
When was the last time you put yourself first? We all want to feel successful and fulfilled but often forget to reflect on our needs and priorities. Marla Albertie, owner and driving force of the Truth Speaks Group, joins Finola this week to share her invaluable insights on the often-rough seas of work-life balance, self-awareness in leadership and achieving financial success through the power of mindset. Throughout the discussion, Marla reveals how failure can be reframed as learning and how the desire for titles can distort our understanding of work. With a focus on genuine care for others and psychological safety, Marla challenges societal norms and provides a fresh perspective on personal and professional growth. Get ready to discover how to prioritise self-reflection, embrace a positive mindset towards money, and celebrate bragging about your fabulous self. Key points throughout include: Multimedia coaching: The various realms of coaching The power of the mind and learning from failure Post-pandemic awareness and the importance of self-reflection What is the sole purpose of leadership? Psychological safety for BIPOC individuals in the US: Where is the protection? Women's relationship with money and the law of attraction Why you need to go ahead and brag on yourself "The sole purpose of leadership is servanthood. You have to first like people. Why do you want to be a leader if you don't like people?" – Marla Albertie. Resources: The Ultimate Brag Book About Yourself by Marla J Abertie https://www.truthspeakscoaching.com/product/the-ultimate-brag-book-about-yourself/ YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Marla Albertie: https://www.truthspeakscoaching.com/ https://www.linkedin.com/in/marlajalbertie/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
Do you feel like you're living an inauthentic life? Are you tired of feeling like an imposter and getting in your own way? It's time to get real and start uncovering your truth! Brent Perkins, a tenured CEO who left his corporate job to explore inner work and write his first book, ‘Papercuts', joins Finola to discuss the challenges of embracing change, fostering healthy relationships, and achieving personal and professional success. Throughout the discussion, Brent explores embracing the seasons of life, the concept of comfort zones versus fear zones, and how it's essential not to let fear and discomfort hold us back from embracing possibilities. With his relatable experiences and wisdom, Brent encourages listeners to step out of their comfort zones, let go of self-imposed limitations, and embark on a transformative journey of self-exploration. Key points throughout include: How to embrace the seasons of life and combat the fear zone The art of self-delusion and the five human senses Overcoming Imposter Syndrome and turning the lens on yourself Self-exploration and identifying the fear of having a choice Get out of your own way and let the magic happen! Is money tied to self-worth? The value of showing up, surrendering and being bold Grant yourself permission to get curious “When we know our value, when we love and trust ourselves fully, we're not willing to give a piece of us away for less than the full value of what it can be.” – Brent Perkins. Resources: Papercuts: The Art of Self-Delusion by Brent Perkins https://www.amazon.com/Papercuts-Art-Self-Delusion-Brent-Perkins-ebook/dp/B0CC6PDMCZ YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com Get connected with Brent Perkins: https://www.3xbold.com/ https://www.linkedin.com/in/brentrperkins/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward This podcast is proudly produced in partnership with podlad.com
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