Podcasts about manufacturing usa

Podcast: Manufacturing Happy Hour (LS 43 · TOP 1.5% what is this?)Episode: 202: What is MxD? The Digital Manufacturing and Cybersecurity Institute That's Fortifying U.S. Manufacturing with CEO Berardino BarattaPub date: 2024-09-10U.S. manufacturing is on a roll right now. And organizations like MxD – The Digital Manufacturing and Cybersecurity Institute are on a mission to help manufacturers build the things they need to build in the modern digital world. In this episode, we sit down with Berardino Baratta, CEO of MxD, to explore the evolution of digital transformation in manufacturing and its impact on the industry. First, Berardino shares his career story, which takes us from healthcare AI to operating a café during a sabbatical to now helping manufacturers thrive in a digital world. As MxD celebrates its 10th anniversary, Berardino shares insights on how the organization has evolved over the years as new technology progresses. We dig into the challenges faced by small businesses, the importance of cybersecurity in the digital age, and how MxD is shaping the future of American manufacturing. Berardino shares his perspective on how manufacturing is changing for the better, including a more collaborative approach to improving supply chains and the democratization of data and insights. In this episode, find out:Berardino explains what MxD does to help manufacturers and how its scope has evolved as new technology advances Some backstory on Berardino's varied career from being the CEO of an AI healthcare company to now working as the CEO of the U.S.'s leading digital manufacturing innovation center What Berardino learned during his long sabbatical about modernizing operations at a café and how he applied that to his work in manufacturing Berardino takes us through MxD's project history, including working with the Department of Defense and Manufacturing USA How modern manufacturing companies feel about creating something that will be democratized vs. maintaining competitive advantagesWhy the industry has become more collaborative over making supply chain improvements How manufacturing has changed in the past ten years in line with technological innovations What's working when it comes to fortifying the strength of U.S. manufacturing Improvements the industry needs to make when it comes to adopting digital assets Enjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“We quickly realized cybersecurity is critical. We went from being the Digital Manufacturing Institute to the Digital Manufacturing and Cybersecurity Institute. Two sides of the same coin, right? If you're going to adopt digital, it better be secure.”“98% of U.S. manufacturing companies are small and medium. 75% have less than 20 employees. What's starting to work is that those small and medium businesses are starting to adopt digital to improve their operations.”“With the café, we modernized their entire operations. Right from production in the back house through building their front of the house. We modernized it with technology, not that dissimilar to a digital transformation of a manufacturer.”Links & mentions:MxD, the digital manufacturing and cybersecurity institute; MxD advances economic prosperity and national security by strengthening U.S. manufacturing competitiveness through technology innovation, workforce development, and cybersecurity preparedness; in partnership with the Department of DefenseManufacturing USA, a network of regional institutes, each with a specialized technology focus; Manufacturing USA institutes like MxD convene business competitors, academic institutions, and other stakeholders to test applications of new technology, create new products, reduce cost and risk, and enable the manufacturing workforce with the skills of the futureChicago Cut Steakhouse, a stylish modern steakhouse with a patio overlooking the Chicago River where Berardino and Chris have both dined beforeHardware Sustainable Gastropub and Brewery, avant-garde haunt in Aurora, IL with seasonal, creative entrées, whiskeys from around the world, and outdoor seatingMake sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.The podcast and artwork embedded on this page are from Chris Luecke, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

In today's episode of the Daily Scoop Podcast, we delve into the ongoing impacts of the CrowdStrike IT failure. Last week's outage has left several federal agencies scrambling to restore services. At the U.S. Citizenship and Immigration Services, over 5,000 workstations were affected, though the agency's primary systems remain operational. The Organ Procurement and Transplantation Network also experienced disruptions but resolved issues within an hour. Further impacts were reported at the U.S. Patent and Trademark Office and the Department of Energy's Lawrence Berkeley National Lab. In legislative responses, House Homeland Security Committee Chairman Mark Green and Rep. Andrew Garbarino have requested CrowdStrike's CEO to testify regarding the outage's effects on federal operations. Additionally, the National Institute of Standards and Technology (NIST) is spearheading a new initiative to integrate artificial intelligence into manufacturing to enhance resilience. NIST plans to invest up to $70 million over five years in a new institute under Manufacturing USA, aiming to advance technology development, workforce education, and shared infrastructure. Wrapping up the episode, we revisit a panel discussion from the recent event, AWS Innovate Day, featuring Charles Worthington and Vinay Singh, the first chief AI officers at the Department of Veterans Affairs and the Department of Housing and Urban Development, respectively. They shared insights on the adoption of generative AI within federal agencies, emphasizing governance, risk management, and transparency. The Daily Scoop Podcast is available every Monday-Friday afternoon. If you want to hear more of the latest from Washington, subscribe to The Daily Scoop Podcast on on Apple Podcasts, Soundcloud, Spotify and YouTube.

That was Andy Davis. Andy spent most of his 19 years with the Army working in and around manufacturing technology and the defense industrial base. In his role with the Department of Defense (DoD), Andy was part of the team that responded to the White House call to establish the Manufacturing USA institutes, championed the initial Army, and eventually DoD-wide additive manufacturing technology roadmaps; and convened key Army AM leaders to form the Army's AM Community of Practice (CoP), all leading to a more coordinated and collaborative strategy behind the Army's advanced manufacturing investments. His last position with the DoD, prior to joining TBGA, was as the Deputy Director and Chief Technology Officer of the Industrial Base Analysis & Sustainment (IBAS) program Before we get started head over to www.3degreescompany.com and subscribe to the podcast. Remember you can listen to the show anywhere you download your podcasts including Spotify, Apple, Amazon, or Stitcher. Also, if you or your company are looking for materials, qualification, and or general Additive Manufacturing support. Reach out to the team through our website or via email at info@3degreescompany.com

Detroit Lift is part of Manufacturing USA, a national network of 17 institutes for advanced manufacturing.Hear from Joe Steele, Vice President of Communications and Legislative Affairs, explain how LIFT, a Detroit-based public-private partnership, is designed to help develop and deploy advanced lightweight metal manufacturing technologies and implementing education and training programs to better prepare the workforce today and in the future. Manufacturing USA is a national network manufacturing innovation institutes created to secure the United State's global leadership in advanced manufacturing through large-scale public-private collaboration on technology, supply chain, and education and workforce development.

Contributing Lead Editor for Smart Manufacturing magazine Amy Bryson is joined by two amazing members of Manufacturing USA's Modern Makers program designed to promote careers in advanced manufacturing. Aeon Williams is a software application engineer for Spark Photonics, and Rachel Swamy is a research assistant for the AIM Institute. While Aeon and Rachel didn't see themselves in manufacturing, they followed their passions in science and technology and found sustaining careers, challenging the status quo along the way.

Contributing Lead Editor for Smart Manufacturing magazine Amy Bryson is joined by Adonis Summerville, a member of Manufacturing USA's Modern Makers program, which is designed to promote careers in advanced manufacturing. Adonis is a senior metalworking skills instructor at the Jane Addams Resource Corporation in Chicago, and he shares an incredible story about how he transformed his life, and the lives of others, through the power of skill building and a finding a sustaining career path.

Manufacturing USA's Modern Makers program seeks to promote careers in advanced manufacturing by highlighting success stories within the Manufacturing USA network. John Louka, Application Engineer at CESMII – The Smart Manufacturing Institute; and Rodrigo Perez, Manufacturing Systems Integration Engineer at MxD, the digital manufacturing institute and National Center for Cybersecurity in Manufacturing, sit down with Chris Mahar, Managing Editor, to talk about their experiences in manufacturing, the opportunities that many don't know about, and the exciting careers available in the industry.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. In this episode of the podcast, the topic is "How Academia Shapes Manufacturing". Our guest is John Hart (https://www.linkedin.com/in/ajhart/), Professor of Mechanical Engineering and Director at the Center for Advanced Production Technologies at MIT. In this conversation, we talk about John's research on micro and nanotechnology and material science, which universities and colleges that teach manufacturing, the role of MIT in this ecosystem, and why now is a key moment in manufacturing history. If you like this show, subscribe at augmentedpodcast.co (https://www.augmentedpodcast.co/). If you like this episode, you might also like Episode 92 on Emerging Interfaces for Human Augmentation (https://www.augmentedpodcast.co/92). Augmented is a podcast for industry leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (https://trondundheim.com/) and presented by Tulip (https://tulip.co/). Follow the podcast on Twitter (https://twitter.com/AugmentedPod) or LinkedIn (https://www.linkedin.com/company/75424477/). Trond's Takeaway: There has never been a more interesting time to be in manufacturing or to watch manufacturing. The tremendous breakthroughs that we are about to witness have been made possible by a confluence of emerging technologies and startup innovations, as well as a growing awareness of the importance of building human-centric technologies. We are indeed at a crossroads with profound challenges in the growing talent shortage, the need for workforce training, an aging industrial base, and the demands for manufacturing competency from the wider innovation ecosystem. We have to make progress fast, and innovations are just maturing to be able to do so at the scale and pace required. It will, again, be amazing to watch the manufacturing industry. Parts of it will perhaps, again, become the industry of industries. Transcript: TROND: Welcome to another episode of the Augmented Podcast. Augmented reveals the stories behind the new era of industrial operations where technology will restore the agility of frontline workers. Technology is changing rapidly. What's next in the digital factory, and who is leading the change? And what are the skills to learn and how to stay up to date on manufacturing and industry 4.0. In this episode of the podcast, the topic is How Academia Shapes Manufacturing. Our guest is John Hart, Professor of Mechanical Engineering and Director at the Center for Advanced Production Technologies at MIT. In this conversation, we talk about John's research on micro and nanotechnology and material science, which universities and colleges that teach manufacturing, the role of MIT in this ecosystem, and why now is a key moment in manufacturing history. Augmented is a podcast for industrial leaders, for process engineers, and for shop floor operators hosted by futurist Trond Arne Undheim and presented by Tulip. John, how are you? Welcome. JOHN: I'm well, Trond. Great to see you. Thank you for having me. TROND: Well, I'm excited to have you talking about...well, hopefully, a lot of different things, but how academia gets to shape manufacturing, this fascinating venture that is manufacturing. But you yourself, John, you grew up in Michigan, is that right? You were close to this from an early age. JOHN: I was close to it. Yeah, I grew up in Royal Oak, Michigan, a suburb north of Detroit. If you know the Detroit Metro area, there are the mile roads, and the Detroit River is sort of Zero Mile. And I grew up between 14 and 15 Mile Roads, so in the hotbed of the good, old U.S. auto industry. TROND: Well, exactly. Because looking a little bit at your background here, you spent quite a few years as a summer intern at General Motors before you got yourself to...or actually perhaps in the beginning, in your undergrad years from UMichigan, is that right? JOHN: I did. After my first year at UofM, I worked as a summer intern at GM and went back a few years in a row in different roles in different areas. And honestly, when I decided to pursue a graduate degree and ended up at MIT, I thought I might just get my master's and go back and work in the auto industry, but things changed, and here we are today. TROND: Well, here we are today. You got yourself an undergrad from UMichigan. And you worked there for a little while, I believe, but then came to MIT with a master's, Ph.D. This is way back. But you won the prize for the best doctoral thesis in micro and nanotechnology. So that set you off on the path to rediscover nanomaterials, I guess. JOHN: Yeah, well, it's a really maybe exotic combination of topics. My master's thesis was on precision machine design, the design of these large mechanical couplings for industrial robots. And then, for my Ph.D., with the same advisor, I worked on carbon nanotube synthesis. But there you have the dipoles of manufacturing research, materials, processing, and mechanical design that have shaped how I've taken things forward since then. TROND: Well, but it is in these unique combinations that innovation starts to occur, right? JOHN: Yeah, exactly, combining different topics. And that's one reason I love manufacturing is that it is the union of materials processing, and automation, and software, and now also getting more interested in the organizational workforce aspects. It's a very rich, multidisciplinary layered topic. TROND: Yeah. And we'll explore this both from the organizational angle, and, indeed, I'm super interested in this material angle on things because it seems to me like you're exploring the very, very small nanostructures, but then you're then printing them on the very large canvas. So you're exploring materials from one extreme to the other. JOHN: Yeah. Well, it depends on your objective and what topic you're working on. There are cases in our research where we need to understand the formation of materials, not quite from the atom up but from the nanoscale or microscale up. And there are cases where we more or less abstract or coarse grain those link scales and focus on macroscale properties. TROND: Well, and then you also focus quite a bit on teaching. I noticed that you actually launched the first massive online course on manufacturing processes, and hopefully, we'll get to this a little bit as well. JOHN: Sure. TROND: But teaching and basically working on the next generation of manufacturers, whether they be the engineers or really anybody else, has certainly been one of the big challenges in manufacturing really forever. What is it that fascinates you so much about teaching this to a grander audience than the usual university audience? JOHN: Well, first, I'll say I believe that the top priority of universities, including in the area of manufacturing, is to educate future leaders and engineers. That said, the number of people we educate on our campus is a small fraction of those who could really benefit from what we teach and the way we teach. And that's not just geographically, but it's also in terms of their role in the workforce. So I believe manufacturing education should address all levels of the workforce. And to get at your question more directly, when I came to MIT, I was asked to take over our core undergraduate manufacturing class in the Department of Mechanical Engineering. And as I learned to teach the class for myself, I was intrigued by this emerging trend of digital learning, and this was 2015, 2016. And I was able to get some funding from MIT internally to create an online version of the course that would be offered free to the world, and probably 100,000 People have taken it so far. And it's been a great experience and evidence of how there is very broad interest in manufacturing really across the world. TROND: 100,000 people have taken this course. JOHN: Yeah. Well, I'll say 100,000 people have signed up for the course. This is the classic trade-off with online courses. It doesn't mean 100,000 people complete the course. It means that number signs up and hopefully took something away from it. It also speaks to the flexibility. You can sign up for a course and maybe just listen to one lecture, but if you take something valuable away from it, that's great. TROND: So I wanted to talk a little bit about how academia shapes manufacturing. And I know that there are, you know, you and I work at MIT, and you've had experiences obviously at University of Michigan. But there are other manufacturing centers and institutes all around the world. Could you lay out this landscape a little bit for us so that we get a sense of where the excellent centers of manufacturing are located? I mean, one structure, just to pick that, is manufacturing institutes, and I know that's sort of dear to your heart for a couple of different reasons that we'll get into. But what are some of the centers beyond MIT where there is activity that is organized in a way that really is something to focus on? JOHN: First, I think of in the U.S., Carnegie Mellon, Georgia Tech, Purdue, Michigan, Stanford, places that have defined manufacturing centers or have a body of work that relates to manufacturing that I would say there's a critical mass of faculty, and students, and affiliation with industry. Also, Penn State in the area of additive manufacturing and product design. It's hard to be comprehensive. I don't want to forget anyone big, but that's a sample of some of the notable ones. Internationally, a lot of activity in Europe; I admire the University of Cambridge, the Institute for Manufacturing there, where manufacturing is more or less a department, or it's within the Department of Engineering, which is analogous to what we would say is a school or college of engineering here in the U.S. And they have a broad set of activities that have been there for decades focused on manufacturing at the IFM. TROND: And if you think about the best schools to get educated in this topic, is it necessarily only the top brands? I mean, certainly, they have different roles. So when it comes to undergrads or even shorter, or I guess even community colleges have a really fundamental role in the formation of this sector, can you talk a little bit about that? JOHN: Oh, for sure. When you think of manufacturing education, we must think of the full stack of institutions that educate the workforce, from vocational institutions to community colleges where the student's goal may just be to complete a vocational program or complete a two-year degree and then exit the workforce, all the way to the four-year degrees, advanced degrees, and executive education. And given how manufacturing is paramount in the workforce and the economy, we need to educate folks at all those levels. But by far, the largest number of people are at those vocational community college levels and then to the bachelor's level. So I have a Ph.D. I love to mentor Ph.D. students. But that's a small fraction of the manufacturing workforce. TROND: What about in the U.S. setting? There's something called the Manufacturing USA, and there are these institutes that have sponsorship from various government agencies, most of them through the Department of Defense. But there's also a bunch at the Department of Energy and one, I guess, from the Department of Commerce. What is the role of basically government-sponsored sort of research and innovation activities in this field? It would strike me, I guess, that historically, it's quite important. JOHN: Certainly. You're alluding to the manufacturing innovation institutes, the MIIs that were started during President Obama's administration. Actually, MIT's work, the Production in the Innovation Economy study, and the Advanced Manufacturing Partnership, which emerged from that, was key in scoping the MIIs, and now there are 16 or so around the country. It's one example of public-private partnership. Public-private partnership is key to cultivating interest in manufacturing and also providing resources for technology translation and commercialization. I think the MIIs have had a great impact on awareness of manufacturing, on R&D, and really applied research in some critical technology areas. But it's only a small part of what we need to do to regrow and expand our industrial base in the U.S. TROND: So I want to move us shortly to MIT to discuss both your own research activity and how extensively you are now aiming to take a more organizing role to kind of get more out of all of the exciting work that's happening at MIT. But before that, I just spotted perhaps an older project of yours that I thought was extremely cool. You were once called a nanoartist, and you had this NanoArt Nanobliss gallery with visualizations. You previously mentioned Obama. I believe you made a NanoArt structure called Nanobama or something of that sort. How did this come about? And, again, I mean, I'm guessing this just sort of testifies to your interest in science communication as much as in the depths of science, which we'll get into in a moment. JOHN: You got it. The inspiration was how do we communicate what we're doing in the lab to broader audiences just to make them aware of what's happening in new technology, new materials? In that case, it was nanotechnology. If you don't mind, I'll tell you a bit more of the story. When I was an assistant professor at Michigan, we were doing a lot of work on carbon nanotube manufacturing, which was a follow-on from my graduate work at MIT. And I admired President Obama, or he was a presidential candidate at that time. And without implying a political inclination, I somehow put together the words nano and Obama in my mind. TROND: [laughs] JOHN: And I said, wow, it would be cool to have a Nanobama. So one thing led to another, and I actually worked with some students in my group to fabricate these little portraits out of carbon nanotubes representing Shepard Fairey's portrait of Obama that was used widely during that first presidential campaign. And I just posted it online, I think one day after the election, and it took off. It went viral, so to say, and was featured as Nature's Image of the Year. It was printed on the newspapers you used to get as you walk onto the subway in the morning around the world. There was a company that would syndicate this stuff, and they just sent it around. So it got a lot of attention. And it showed me the power of an image in communicating something. And, of course, President Obama, that was a historic election. The play on words was exciting, and also the fact that it was a little bit intriguing science and technology that was nano was interesting. And one more thing, a colleague of mine at Michigan then was working in the White House, and he said, "Hey, can you send us a Nanobama?" So I made this frame with a little piece of the real material, and a picture of it from the microscope sent it to Washington. I didn't hear anything about it until I got a call from the White House asking me to declare the value for the President's tax return because he decided to keep it; I kid you not. And then, after Obama left office, I was with my family at a bookstore in Wellesley, and I saw the book, the retrospective book of Pete Souza, the White House photographer. And I opened up the book, and I see a picture of Obama and John Boehner in the Oval Office in the middle of this book. And right on the doorframe is the Nanobama. So it actually made it to the White House, which was a pretty awesome feeling. TROND: It must be an awesome feeling, and, again, I think that, especially in this field of manufacturing which is so challenged at times, right? And people are talking about how these factories are greedy, or is this a great job, or whatnot. And there have been all of these historical moments. But then there is also this fascination around the topic of certainly of technologies and the excitement around it. Why don't we continue a little bit on this strand before we get into sort of the overall role of MIT? I'm really curious about how your research has evolved. So generally, I get that you're combining these nanostructures with manufacturing and materials research, and certainly, you have applied it to additive manufacturing. How would you say that your research has evolved over these years? What are the things that you have been doing? I've picked up on a few things that I definitely wanted to cover. I mean, certainly, you've been working on this industrialization of 3D printing, both as a research area and as a commercial area. Carbon nanotubes must have been kind of where you started. I'm curious where that work is going. And then I saw that very recently, with a student, you've been doing some work that I'm personally very enthused about, which is a plant-derived composite that might replace, hopefully, plastics with sort of a hardness and stiffness that is somewhere at the boundary between conventional plastics and metals. I mean, for me, I don't quite see how all of these things are intimately connected. Where do you go for, you know, where's my next proposal here, and where's my next patent? JOHN: They aren't necessarily closely connected. But I like to say that the themes are typically one or more of materials, manufacturing, and mechanical systems or automation. And what I love about manufacturing, especially in the materials domain, is to control a process, to understand a process, and then to do something new, you need to investigate its fundamentals. And sometimes, you need to design a new instrument or machine to get the job done. So our work is often problem-inspired or opportunity-inspired. Like, the cellulose work that you mentioned recently was actually sponsored by a large consumer products company interested in a more sustainable composite material that could be used in packaging. And we looked at potential routes to formulating different materials, and we landed on cellulose. And then, we developed a formulation, a mixture of cellulose nanocrystals and polymers that ended up having exciting mechanical properties, particularly very high hardness, and toughness, more so than existing polymers. And another unifying theme is scalability. It's important not to worry too much about scalability in the early stage of research, and there's lots of amazing research that's just for science. But we like to do things that we hope will be scalable one day, so choosing ingredients that would be cost-effective or using techniques that could be industrialized, even if the techniques look very different in the lab. And maybe I've lacked to give a precise definition or focus, but I think it's also indicative of the broad span of manufacturing. And manufacturing has many, many dimensions beyond the ones that we work on in my lab at MIT. TROND: Well, you kind of answered a question that I was going to ask, too, which is it doesn't seem like you start in a linear fashion, you know, in other words, you start with some sort of basic problem that everybody in their literature has established and then you move to this, that, or the other. Sometimes it comes from a company. The challenge comes from a company, but you formulate the solution completely. It seems to me that students also have lots of ideas and kind of formulate projects. Talk to me a little bit about this process of where the problem comes from versus where the solution and impact comes from because you seem to...sometimes the output truly is just, you know, like, in this case, art or a physical prototype, and you're sort of happy with that outcome. Other times, you're actually delivering something into, presumably, eventually, an assembly line. JOHN: Yeah. And we work as hard as we can on technology translation, both in terms of the knowledge that we publish but also in terms of the steps that we take to spin technology out. You're right; the early stage is very important. And I like to often see the early stage as a collaboration between myself and the researchers. And in many cases, the core idea we end up pursuing comes largely from the research or the research team. In many cases, it might be seeded by the interest of a sponsor or an idea I have, and then we work together on actually figuring out what's the approach, what are the outcomes, and what's the path to success. MID-ROLL AD: In the new book from Wiley, Augmented Lean: A Human-Centric Framework for Managing Frontline Operations, serial startup founder Dr. Natan Linder and futurist podcaster Dr. Trond Arne Undheim deliver an urgent and incisive exploration of when, how, and why to augment your workforce with technology, and how to do it in a way that scales, maintains innovation, and allows the organization to thrive. The key thing is to prioritize humans over machines. Here's what Klaus Schwab, Executive Chairman of the World Economic Forum, says about the book: "Augmented Lean is an important puzzle piece in the fourth industrial revolution." Find out more on www.augmentedlean.com, and pick up the book in a bookstore near you. TROND: You have commercialized at least two ventures together with others at MIT and external people as well that I know about for sure. I wanted to just briefly mention both Desktop Metal and VulcanForms. Let's perhaps cover Desktop Metal first, so that's a 3D printing company. Tell me how that got started and what your role was there. JOHN: So I was very fortunate to be a member of the founding team of Desktop Metal. So there were seven co-founders, and we launched the company in early fall of 2015. And Ric Fulop, who's the lead founder and CEO, approached me at that time, and he heard that I was interested in working on 3D printing and, of course, knew a bit about my background in manufacturing and machine design and asked me to jump on board. And funny story, how just connections persist over the years; I actually knew Ric when I was a grad student because I was doing my carbon nanotube work using the space of now my colleague, Yet-Ming Chiang. And at that time, Yet and Ric were launching A123 Systems, a successful battery company. So that was a reason why I think Ric knew to get in touch with me when he heard about me. And serendipity was a great experience. TROND: Serendipity when you are in the right places, right? If you're hanging around Yet-Ming Chang, yeah, that's right, very special serendipity. Tell me a little bit about VulcanForms. Until very recently, you couldn't talk so much about it. Nowadays, you did go out in New York Times. I've read that piece. So there is a little bit more detail around it. Let me ask a very basic and perhaps dumb question, large-scale metal 3D printing, what's the big deal there? I thought didn't Desktop Metal do 3D printing? So it's kind of a dumb question. Why is there a second company? Is there really such a variety? I think that the regular person just thinks 3D printing is 3D printing. JOHN: 3D printing is a broad and deep subject. Like, first of all, 3D printing processes exist for polymers, for metals, for many other materials. And there are even several 3D printing technologies for metals. I'll tell the origin story for VulcanForms quickly if that's okay, and then get back to the question. So when I came to MIT as faculty in 2013, I had been a professor at Michigan for a few years. And I landed, and one of the topics I thought of looking into was 3D printing. I was actually asked by a colleague to teach a class not on 3D printing, but I was able to propose the topic. And in that class, there were many incredible students. One of them, named Martin, stuck around at MIT after finishing his master's in manufacturing, and we ended up comparing notes and launching VulcanForms in 2015, a little bit before Desktop Metal came to be, but not that long before. And we stayed quiet for seven years. We raised our seed round a couple of years ago. And the focus of the company is number one, laser-based metal additive manufacturing. And second, while we've built our own additive technology, we're a manufacturing company. So we produce parts at scale, and that is a real need and has been a barrier to growth of the additive industry. There's so much interest and uptake in additive. But the ability to achieve high-quality production using additive as the formative step in the process at scale has largely been untouched. So from the early days, we thought that we could approach the market with that plan to become a manufacturing company. TROND: Staying quiet for seven years that can't have been [laughs] particularly easy. JOHN: Yeah, it's not easy, but it's very, very worth it because we got to focus. And also, there are different boundary conditions that allow you to keep your head down and get work done, and one of them is having great and patient investors who believe in your approach and who see the progress behind the curtain. And as a result, we felt we would hold off launch. And we were fortunate to get picked up by the New York Times earlier this summer. And now we're excited to talk about what we do. TROND: Yeah, that article did hint a little bit at what your printers can print that others cannot and kind of at what scale. Can you give some examples of the kinds of things that you are now contracted to print or are perhaps already printing? JOHN: So the company is focused on a variety of industries, generally industries where high-value metal parts are difficult to manufacture and where there is a real pent-up need for more agile, high-value manufacturing medical devices such as medical implants, semiconductor components, not microchips but cooling devices for various computer systems. We have a lot of business in the aerospace and defense area, working with several of the defense primes, both on additive parts and on machining, honestly. The company, as described in the New York Times article, we acquired a machine shop in Newburyport, Massachusetts, earlier this year. And that was twofold, one because in order to deliver finished parts, you need to often integrate additive with machining. So it's not just 3D printing; it's building a stack of software and physical processes to create a finished part. Second, advanced machining is also a digital manufacturing technology, and as a company, we're very interested in applying our capabilities as a digital manufacturing organization to the area of CNC machining as well. TROND: So, taking that experience then from these two companies and your vast interest and research area plus your interest in communication, what is it that you're now focused on at MIT more largely? That's another kind of secret that's slowly being let out. But you have had this notion and have shared this with me and others, obviously. There was a seminar open to whoever was invited, I think, but not a full public launch. Manufacturing at MIT has historically been quite important, but you think that there's even more, to be done. You lined up a couple of the projects, but there are many more things that MIT has done. Could you maybe just briefly address the role of MIT historically in influencing manufacturing? And what else is it that you now want to accomplish? JOHN: Yeah, for sure. And since I came to MIT nine years ago, I've learned of the incredibly rich history that the institute has in manufacturing, both on the technology side, you know, in the mid-1950s, building among the first CNC machines, ultimately transformed commercial aviation in 1980 building one of the first 3D printers in the world, and so on. But not only that, but also, historic accomplishments in the social sciences, understanding the globalization of manufacturing, you know, what delineated the U.S. versus the Japanese auto industry in the 1980s. What is the intrinsic role of manufacturing in innovation, the production, and innovation economy led by my colleague Suzanne Berger in around 2010. And then broader than manufacturing, though, the work of the future study just a couple of years ago looking at the connection between technology and work. So looking at all those accomplishments and understanding the present moment that we're in, which I can also reflect on later, I've been exploring how to create a new presence for manufacturing at MIT. And the term manufacturing at MIT is more or less a placeholder representing the community of faculty and students across disciplines, both technology and social sciences, that touch on all the dimensions of manufacturing. So as we've returned from Zoom life to more in-person life, I've been making my way around campus and building a team of folks, faculty advisors, external advisors, industry partners, and so on to hopefully put forward a new center at MIT that has a focus on manufacturing across the disciplines. And this is not to replace existing activities but just to augment those activities and bring industry together with us to support research, to lean deeply into workforce training programs, to collaborate with public organizations at the state and federal level and internationally, and also hope to cultivate more entrepreneurship. Because my experience, fortunate experience as an entrepreneur over the past several years tells me that there's opportunity for more new companies that contribute to the future of manufacturing, whether they're manufacturing companies actually making stuff, whether they be software and services companies. Or perhaps the biggest need is hardware companies for whom manufacturing is a route to success. So you may not be manufacturing something yourself, or you may not be manufacturing goods for others, but understanding manufacturing and scaling a process is really key. And that intellectual DNA of manufacturing is more cross-disciplinary than ever. And I've observed over my nine years at MIT how there's just more engagement in manufacturing as a discipline, as this cross-disciplinary theme. And that's an area where I feel such a center can really play a role by adding something to the intellectual community across the institute. TROND: There are so many things that come to mind when you produce this narrative because, I guess, on the one hand, manufacturing is a little bit of everything. On the other hand, it is clearly very delineated because it's all about making things and making them at scale. And there's a whole industry, but, of course, every industry almost has a manufacturing arm. How do you delineate the subject of manufacturing? And I'm sort of curious, you know, at MIT, if you use a broad church definition, almost everybody there contributes to manufacturing. So that would be both a challenge and an opportunity, I guess. JOHN: Yeah, you're exactly right. So, first, within MIT, we have many collaborations with different departments and other research centers. And the nature of the collaboration depends on what the focus is. Second, when it comes to interfacing with industry, I've come to look at industry as kind of a grid where you could say the columns are the end users, say, aviation and space or consumer or construction. And then, the horizontal lines in the grid are technologies, robotics and automation, 3D printing, software and IT, et cetera. And getting a little bit in the weeds of the organization here, so first, we're working on launching a flagship industry consortium, or we're recruiting flagship industry partners for a new center. And those will be companies, world-leading manufacturing companies across the grid. Second, we will operate consortia in different technology in industry areas that may be located within our center that may be in collaboration with others around MIT to really drive focus. And when industry comes and interacts with us, I want them to understand how their business fits into the broader spectrum. And we find particularly in the work related to 3D printing that companies appreciate being connected with peers across the value chain. They say 3D printing is materials at the frontend and finished parts at the backend, and there are some machines and software, and so on. When you bring companies together across their value chain, across their supply chain, under the umbrella of an academic organization with this sort of problem-solving mindset, we find that that can be valuable to the companies that we partner with. TROND: And, John, there's obviously a scale at MIT that's hard to replicate for any university or school just because there are so many people involved in technical innovation. But on the other hand, I would say there has been a sense that other sectors if you could call them that, have always been moving much faster than manufacturing. And, you know, okay, fine, there are industrial revolutions, but the ones we talk about now as industrial revolutions are more, you know, they are maybe on the software side and stuff, but that the core of manufacturing it may be because of its inherent nature. It's complex; it's about physical infrastructure, at least a lot of it still. So it's hard to innovate in that sector. Would you say that one of the ambitions you have with this manufacturing at MIT initiative is to speed up that innovation? And if so, what are the mechanisms that would bring manufacturing as a whole, I guess, on an even faster sort of clip? JOHN: First, if I look within MIT, we see the opportunity to combine the physical side, the mechanical engineering, the material science, with the digital side, with software, and controls, and computation. And that's an area where it's clear that new technologies can be de-risked, can be scaled more quickly. And it really requires this symbiosis of the physical processes and the digital intelligence. Second, I think we can do better research. I can do better research by understanding where the big problems and opportunities are. And by connecting closely with industry, forming networks with various stakeholders, we can define better problems that we can ask our students to solve. And third, I've noticed, especially over the past year with all the geopolitical discussions and the imperative for sustainability, that we're at a time where there's this alignment between industry and government and the investment community and manufacturing, physical manufacturing, physical industry is vital. We can't do enough there to catch up, to grow. And I think that's a real opportune moment to recognize that while I think the pendulum has swung to the digital world and software over the past 10, 20 years, life has changed for the better in so many ways. We have to focus on the physical world now, especially to address the climate crisis, and also think of how we can improve economic equality across our communities, how we can provide better job opportunities, how we can deliver education to individuals who don't have the opportunity to go to university or don't have the resources to travel, all those things. So that's another reason why, one, I see manufacturing as this rich, cross-disciplinary topic that I can file a patent and write some exciting papers and graduate with a Ph.D., but it means so much more to feel technology at scale. And second, you need the intersection of these disciplines to understand not just technology but organizations and human dynamics to create change and create positive impact. TROND: So I realized that we're going to have to cover... there are so many other questions I have for you is what I'm trying to say here. But my last question in this round, I think, is going to be one on...we briefly mentioned, or you briefly talked about augmentation. And you know that I have a special interest; obviously, the topic of the podcast and the title is augmentation. So there is something here about the tension, perhaps between augmentation and automation. How do you see that tension or the relationship between working from the human-centric perspective that technologies are in service to perhaps augment people and processes versus this automation perspective which maybe takes, and I'm paraphrasing here, a little bit more of an efficiency approach and tries to go for machine scale first and then just adjust everything later? How do you see those two things now, as perhaps, you know, manufacturing is coming into another kind of growth moment? JOHN: If I understood you correctly, I don't think they're mutually exclusive, right? Certainly -- TROND: No. Not necessarily. Not necessarily. JOHN: Certainly, manufacturing will become more automated in places where automation makes sense. Certainly, automation is challenging to implement to scale, to get right. But in some cases, the driver to more efficient technology-first manufacturing is automation. In other cases, and hand in hand with that, human workers and businesses, organizations can only become more effective and efficient, working in synergy with data and automation. I'll use the example of someone overseeing a 3D printer, a state-of-the-art 3D printer, and watching the screens to make sure everything is going well and doing a better job by being presented with information that shows, hey, this might be a problem, or there are no problems here, but being empowered to make that data-driven decision. And also, from my work outside of MIT, we find that folks who do best operating that advanced equipment with digital data might have a machining background. They might also have a passion for gaming on the side. So they might be used to sensing and responding to dynamic digital events. And that's another comment on skills evolving in the workforce too. TROND: Well, I mean, one thing that is for certain is that if MIT gets its act together on manufacturing, things will happen. I trust that we're going to have to come back and talk about a lot of emerging projects here in the coming years if you get people lined up. So very exciting. Thank you for speaking to me. Is there sort of a challenge that you want out there to the community when it comes to how, you know, not just academics can contribute to shaping manufacturing but how we all should think of these manufacturing challenges? Is it something that we should leave to experts right now because it's so complicated? Or are there ways that the broader interested public can get engaged in this problem? Is it possible to engage, and where should one engage? JOHN: That's a great question. First, to the general public, I'd say stop and think about what manufacturing means to you, or find one of your favorite things and look up how it's manufactured. Imagine the life, the journey of the product as it comes to your door. And second, I'd say the area where most of us can make an impact is in education and learning and contributing to our communities. Perhaps if you're an engineer working somewhere, you might want to teach at a community college one night a week if you have time in a future semester or explore ways that you can bring new knowledge, new technology to your organization if it makes sense. TROND: Exciting challenges. Thank you so much for sharing a little bit of what you're up to with us, John. JOHN: Thank you, Trond. TROND: You have just listened to another episode of the Augmented Podcast with host Trond Arne Undheim. The topic was How Academia Shapes Manufacturing. Our guest was John Hart, Professor of Mechanical Engineering and Director at the Center for Advanced Production Technologies at MIT. In this conversation, we talk about John's research on micro and nanotechnology and material science, which universities and colleges that teach manufacturing, the role of MIT in this ecosystem, and why now is a key moment in manufacturing history. My takeaway is that there has never been a more interesting time to be in manufacturing or to watch manufacturing. The tremendous breakthroughs that we are about to witness have been made possible by a confluence of emerging technologies and startup innovations, as well as a growing awareness of the importance of building human-centric technologies. We are indeed at a crossroads with profound challenges in the growing talent shortage, the need for workforce training, an aging industrial base, and the demands for manufacturing competency from the wider innovation ecosystem. We have to make progress fast, and innovations are just maturing to be able to do so at the scale and pace required. It will, again, be amazing to watch the manufacturing industry. Parts of it will perhaps, again, become the industry of industries. Thanks for listening. If you liked the show, subscribe at augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like Episode 92 on Emerging Interfaces for Human Augmentation. Hopefully, you'll find something awesome in these or in other episodes, and if so, do let us know by messaging us. We would love to share your thoughts with other listeners. The Augmented Podcast is created in association with Tulip, the frontline operation platform that connects the people, machines, devices, and systems used in a production or a logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring, and you can find Tulip at tulip.co. To find us on social media is easy; we are Augmented Pod on LinkedIn and Twitter and Augmented Podcast on Facebook and YouTube. Augmented — industrial conversations that matter. See you next time. Special Guest: John Hart.

Julie Lenzer is the Chief Innovation Officer of the Advanced Regenerative Manufacturing Institute ( ARMI - https://www.armiusa.org ) and BioFabUSA ( https://www.armiusa.org/biofabusa ). Advanced Regenerative Manufacturing Institute (ARMI), is one of 14 institutes of the Manufacturing USA network and is a member-driven, non-profit organization, whose mission is to make practical the large-scale manufacturing of engineered tissues and tissue-related technologies. BioFabUSA, created by ARMI, was established to lead the charge in large-scale manufacturing of engineered tissues and regenerative medicine research, turning foundational breakthroughs in the manufacture of engineered tissues and tissue-related technologies into life-changing possibilities for everyone. Prior to this role, Julie served as Commissioner of the Maryland Economic Development Commission, as well as Chief Innovation Officer at University of Maryland (UMD) fostering and supporting UMD's innovation, entrepreneurship, and technology commercialization enterprise, including the development of the UMD's Research Park, the Discovery District, and the Greater College Park initiative. She was also involved in promoting and facilitating university-wide collaboration to launch startup ventures based upon University intellectual property, as well as providing support for entrepreneurs and small business across the state through Mixed/Augmented/Virtual Reality Innovation Center (MAVRIC), the Maryland Small Business Development Center (SBDC) and the TechPort incubator in St. Mary's County. Prior to that role, Julie lead the Office of Innovation and Entrepreneurship (OIE) within the U.S. Department of Commerce's Economic Development Administration (EDA) where she drove programs and policies that support innovative economic development such as innovation-based entrepreneurship and regional innovation clusters. Prior to that appointment, Julie was the Executive Director of the Maryland Center for Entrepreneurship (MCE), the co-chair of Startup, as well as co-founder and former CEO of the Path Forward Center for Innovation and Entrepreneurship, a non-profit that helped women expand economic opportunity by starting and building growth-oriented businesses using technology transfer. Julie has an undergraduate degree in Computer Science from Texas A&M and a Masters in Machine Learning from University of Maryland.

The Oak Ridge National Laboratory is one of the 17 Department of Energy laboratories. It has the largest multi-program science and energy research lab in the U.S. On this latest episode of Sustainably Speaking, we discuss the new partnership between Oak Ridge and the American Chemistry Council. The partnership looks to answer the question of what to do with materials from our old cars and trucks once they reach the end of their useful life while exploring ways to capture, recycle and remake more plastic and plastic composites from these vehicles. Together, the two organizations will help develop circular solutions for plastics and plastic composites in the automotive industry, exploring what modern recycling technologies (like advanced recycling!) can offer. Host Mia Quin is joined by Soydan Ozcan, Senior R&D Scientist in the Manufacturing Science Division of Oak Ridge National Laboratory and co-host Gina Oliver, senior director of curable markets advocacy at American Chemistry Council., They'll discuss how they plan to create circular systems that can be applied across multiple industries. On This Episode:Soydan Ozcan, Senior R&D Scientist in the Manufacturing Science Division of Oak Ridge National LaboratorySoydan Ozcan is currently the Thrust Lead for Development of Bio-Derived Materials & Manufacturing at the Department of Energy's Manufacturing Demonstration Facility (MDF) located at Oak Ridge. His research addresses the broad and vital issue of identifying novel, high-value biomaterials from renewable sources, and viable processes for their preparation for composite and additive manufacturing applications towards zero waste. Ozcan also leads the Composite Recycling Effort for the Institute for Advanced Manufacturing Composite Innovation (IACMI). IACMI is the national Composite Institute within Manufacturing USA, which helps U.S. manufacturers employ leading-edge technology to become more competitive. In this scope, Ozcan facilitates the development of composite recycling technologies and utilizes various composite techniques to repurpose them into useful applications. Ozcan and his team are developing manufacturing techniques and exploring new materials to improve energy efficiency during composite manufacturing, decrease material waste, lower costs, and improve material performance. Ozcan's team is integrating a smart circular economy concept within product development, production processes, use, and re-use systems right from the beginning. Mia Quin, Senior Director, Plastics Outreach & Public Affairs at American Chemistry CouncilMia Quinn leads efforts to communicate the plastics industry's major sustainability initiatives. She works to bring together experts to share insights in key areas of sustainability, including public policy, product design, recycling, and infrastructure. She is passionate about collaboration, clear communications, and engaging audiences to learn more about and advocate for innovation and modern solutions for our communities and our country.  Mia has a degree in political science from Washington University in St. Louis. She grew up in the suburbs of Denver, Colorado and is a lifelong Denver Broncos fan. She lives in Northern Virginia with her husband and two sons.Carly Zaccaria, Sustainability Coordinator at the American Chemistry CouncilCarly Zaccaria recently joined ACC as a sustainability coordinator for the Plastics Division. A Pittsburgh native, she has spent the last 6 years in North Carolina where she received her B.S.B.A in International Business from Elon University and her M.S. in Management from the Duke University Fuqua School of Business. Carly found her passion for sustainability when she interned at the Environmental Defense Fund on the Energy Efficiency Team. Carly looks forward to having a long and fulfilling career ahead of her in sustainability. Gina Oliver Senior, Director of Durable Markets Advocacy at American Chemistry Council Gina Oliver is the Senior Director for the American Chemistry Council's Durable Markets Advocacy Team. She leads advocacy on behalf of the durable plastics industry, who provide the innovative, sustainable material solutions that are essential to solving some of society's biggest challenges, including CO2 emissions reduction and advancing a circular economy for durable plastics. In her spare time, Gina sits on the Women in Government Relations Transportation and Infrastructure Task Force, Institute for Advanced Composites Manufacturing Innovation Consortium Council, and the Global Automotive Steering Group - the governing body for the Global Automotive Declarable Substance List. She is also a member of the Society of Plastics Engineers, Society of Automotive Engineers, Women in Government Relations, and American Society of Association Executives.  

Episode 62: Ben and Steve wrap up 2021 by sharing fond memories, lessons learned, and predictions for 2022. Stephen blabs about silicon micromachining and silicon wafer earbud speakers. Benjamin covers recent trends in AM and Manufacturing USA institute, REMADE's, research grants. Steve closes with a real-life firearm that was originally only in a videogame. Happy Holidays! - https://gizmodo.com/revolutionary-silicon-chip-microspeakers-promise-to-mak-1848172727 - https://www.3dnatives.com/en/additive-manufacturing-materials-trends-071220216/ - https://resource-recycling.com/recycling/2021/12/07/remade-announces-33m-in-research-grants/ - https://www.ign.com/articles/stolen-gun-kalashnikov-oceanic-mp-155-ultima-ward-b For the latest in Manufacturing Technology news https://www.amtonline.org/resources

Ira Pastor, ideaXme life sciences ambassador interviews Dr Alexander Titus Chief Strategy Officer (CSO) at the Advanced Regenerative Manufacturing Institute (ARMI). Ira Pastor comments: The Advanced Regenerative Manufacturing Institute (ARMI) is one of 14 institutes of the Manufacturing USA network, and is a member-driven, non-profit organization, whose mission is to make practical the large-scale manufacturing of engineered tissues and tissue-related technologies. BioFabUSA, created by ARMI, was established to lead the charge in large-scale manufacturing of engineered tissues and regenerative medicine research, turning foundational breakthroughs in the manufacture of engineered tissues and tissue-related technologies into life-changing possibilities for everyone. Dr. Alexander Titus is the Chief Strategy Officer (CSO) at the Advanced Regenerative Manufacturing Institute (ARMI) where he is part of the leadership team working to advance the U.S. regenerative manufacturing industry, as well as develop technologies for disaster preparedness. Dr. Titus’s career is focused on the intersection of technology and public benefit, with experience spanning the private and public sectors, as well as non-profits and academia. Prior to his role ARMI, Dr Titus was the inaugural Assistant Director for Biotechnology, within the Office of the CTO at the Department of Defense (DoD), where he was the Deputy Assistant Secretary of Defense-level senior executive in charge of the DoD’s enterprise strategy for biotechnology, where he led the team developing the biotechnology modernization roadmap for the DoD. Dr. Titus joined the DoD from McKinsey & Company, where he was a management consultant and a member of the inaugural cohort of Defense & Security Specialists working with the national security community on high-priority issues related to organization effectiveness, leadership, and analytics. On the technical side, Dr Titus is a trained data scientist with an expertise at the intersection of AI and biology. Prior to consulting, Dr. Titus was a data scientist at the venture capital firm In-Q-Tel, as a member of their B.Next group, as well as a data scientist at Amazon on the Alexa AI team and at Dartmouth in the Geisel School of Medicine. Alexander holds a PhD in Quantitative Biomedical Sciences from the Guarini School of Graduate and Advanced Studies at Dartmouth, as well as a BS and BA in biochemistry and biology from the University of Puget Sound. On this ideaXme episode we will hear from Dr. Titus about - His background - how he developed an interest in science, biology, biochemistry, quantitiave biomedicine, and a bit of his journey through academia, the military, and the private sector - The background of the Manufacturing USA network - The background of the Advanced Regenerative Manufacturing Institute (ARMI) and the BioFabUSA initiative - BioFabUSA's five thrust areas and support technologies related to (1) Cell Selection, Culture and Scale-up, (2) Biomaterial Selection and Scale-up; (3) Tissue Process Automation and Monitoring; (4) Tissue Maturing Technologies and (5) Tissue Preservation and Transport - Visions for the tissues / organs / limbs bio-factory of the future - His work in bio-security and bio-defense Credits: Ira Pastor, ideaXme ambassador interview. Visit ideaXme www.radioideaxme.com Follow ideaXme on Twitter:@ideaxm On Instagram:@ideaxme To discuss collaboration and/or partnerships please contact the founder of ideaXme: andrea@ideaxme.com Find ideaXme across the internet including on iTunes, SoundCloud,Radio Public,TuneIn Radio,I Heart Radio, Google Podcasts, Spotify, Amazon Podcasts and more. ideaXme is a global podcast, creator series and mentor programme. Our mission: Move the human story forward!™ ideaXme Ltd.

James is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business. As Founder and CEO of INDUSTRIAL, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA. James is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and now he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core. Born industrial. Raised digital. James shares his point of view as to why leaders, marketers, and sellers must make their way of living and marketing obsolete before generational, technology, market forces or the competition does. Visit his website at Industrial Strength Marketing

Global supply chains have been under intense pressure during the coronavirus pandemic, particularly when it comes to medical supplies and drugs. What should the U.S. policy response be? Rob and Jackie discuss the issue with Willy Shih, a renowned professor of management practice at Harvard Business School. Mentioned in this episode:Willy C. Shih, “Bringing Manufacturing Back to the U.S. Is Easier Said Than Done” Harvard Business Review, April 15, 2020. Joshua Murray and Michael Schwartz, Wrecked: How the American Automobile Industry Destroyed Its Capacity to Compete (Russel Sage Foundation, 2019).Manufacturing USA: manufacturingusa.com.Willy Shih’s faculty page at Harvard Business School.Willy Shih on LinkedIn. Willy Shih on Twitter.

James Soto, INDUSTRIAL – The Sharkpreneur podcast with Seth Greene Episode 400 James Soto James is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business. As Founder and CEO of INDUSTRIAL, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA. James is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and now he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core. Born industrial. Raised digital. James shares his point of view as to why leaders, marketers, and sellers must make their way of living and marketing obsolete before generational, technology, market forces or the competition does. Listen to this informative Sharkpreneur episode with James Soto about helping industrial brands, media, and trade organizations address challenges they face in the new era of disruptive business models, generational change, digital marketing transformation, and Industry 4.0. Here are some of the beneficial topics covered on this week’s show: ●     Why 90% of B2B and industrial marketers are failing. ●     How to leverage the understanding of the primitive brain to harness marketing. ●     The new non-linear B2B and industrial buyer and buying process. ●     Why B2B and industrial business have the most potential as marketers. ●     How to make the manufacturing career path more attractive to the next generation. Connect with James: Guest Contact Info Twitter @jamessotoism @industrialtalk Facebook @industrialstrengthmarketing LinkedIn linkedin.com/in/jamessoto YouTube https://www.youtube.com/channel/UCDgEpW7DIC5JtzQgmXnbp_Q Links Mentioned: industrialstrengthmarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Joel Neidig joins us today to discuss how SIMBA Chain brings blockchain to anyone with an idea.  Joel has a bachelor’s degree from Bob Jones University in operations management and has had 14 years of experience integrating manufacturing technology and software development. Neidig sits on the Technical Advisory Group for MTConnect, an open-source royalty-free standard that is intended to foster greater interoperability between devices and software applications. He has been an active member of MTConnect since 2009. Neidig developed the first iOS and Android-compatible MTConnect apps, and has developed over 65 manufacturing apps for the App Store and Google Play, which have been downloaded over half a million times. Neidig also sits on the Technical Advisory Committee for MxD, a federally-funded research and development organization, encourages factories across America to deploy digital manufacturing and design technologies, so those factories can become more efficient and cost-competitive.  His company was voted the 2014 Autodesk Inventor of the Year by the Autodesk Community. He has been named as a manufacturing “Thought Leader” by IMTS Insider. Neidig recently won second place in the MTConnect Challenge at the 2014 MC2 Conference for his application: “Expanding Manufacturing’s Vision: MTConnect + Google Glass,” sponsored by the National Center for Defense Manufacturing and Machining and the Office of the Secretary of Defense. Since the founding of Manufacturing USA, Neidig and his company have been involved in 4 research projects with MxD and 2 research projects with America Makes, one of which has transitioned to an additive manufacturing tech startup which he is a co-founder of called Atlas 3D. He has previously been the manufacturing keynote speaker at Autodesk University and recently presented at the Automotive Innovation Forum. Neidig was the recipient of SME’s 2015 Outstanding Young Manufacturing Engineer of the Year Award, the award is named in honor of a specific individual who has made lifelong contributions to manufacturing and recognizes exceptional contributions and accomplishments in the manufacturing industry and was also named one of the 30 Advanced Manufacturing Visionaries by Smart Manufacturing Magazine. He was also the recipient of the 2016 AGMA Next Generation Award which recognizes his contributions and leadership to the members of the American Gear Manufacturers Association and the gear industry.  His company was also awarded a Phase I SBIR grant from DARPA for Secure Messaging on the Blockchain Architecture and a DOE SBIR Grant for Peer-to-Peer Solar Energy Transactions using Blockchain. He is the CEO and Co-founder of SIMBA Chain a Blockchain as a Service Startup. Recently, Joel spoke at the White House by invitation of the National Economic Council in recognition of the progress that has been made by himself and his company in the Manufacturing USA program. Neidig is very involved in an advisory role at the ITAMCO Manufacturing Education Center located at Plymouth High School, which was started by his company to prepare students for the challenges of careers in manufacturing. simbachain.com app.simbachain.com simbachain.com/documentation https://simbachain.com/blockchain-solution-for-gaming/ View this episode on our website here. *Disclaimer. None of this information is financial advice. ~ Want to learn more about cryptocurrency? Check out our blog today! ~ Follow us on Instagram, Twitter, Facebook, LinkedIn and Uptrennd today! ~ Enjoying our podcast? Please leave us a 5 star review here! ~ Stay up to date with the latest news in cryptocurrency by opting-in to our newsletter! You will receive daily emails (M-S) that are personalized and curated content specific to you and your interests, powered by artificial intelligence.  ~ We were featured as one of the Top 25 Cryptocurrency Podcasts and one of the 16 Best Cryptocurrency Podcasts in 2020. ~ Are you an accredited investor looking to invest in cryptocurrency? Check out Crescent City Capital. ~ Want to take educational courses on cryptocurrency & blockchain? Sign up for Blockchain Training Academy today! ~ Earn Interest. Receive Loans. Trade Crypto. Start Today! Learn more about how you can sign up for Blockfi  ~ Want to be on our show or know someone who should? Contact us today! ~ We hope you are enjoying our cryptocurrency and blockchain educational content! We greatly appreciate donations, which all go directly towards creating even better educational content. Thank you for your generosity! Buy us a coffee here :) BTC: 3BpSmgS8h1sNtbk6VMiVWxoftcwBxAfGxR  ETH: 0x743c0426CE838A659F56aFC4d3c10872d758EC79  LTC: MKCpf3qEVfT6yprhDhkJJcdNpqh5PZXSbx

Tips on how to be a niche marketing success story with James Soto By focusing on the industrial sector niche, really understanding it, we've been able to really build that empathy, knowledge and actually help them grow their businesses. I think the big lesson we learned is that you have to slow down in order to speed up. Further, you have to know that everything starts with strategy. One of my beliefs is I believe you've got to make your way of doing business obsolete before generational technology, market forces, or the competition does. "What do we really know about critical metrics that will either predict the success or failure of our efforts?" And you're willing to call out the fact that maybe there isn't a commitment to the marketing function. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: A NICHE MARKETING SUCCESS STORY [just click to tweet] A NICHE MARKETING SUCCESS STORY By focusing on the industrial sector niche, really understanding it, we've been able to really build that empathy, knowledge and actually help them grow their businesses. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today my guest in studio is James Soto. He is an industrial marketing pioneer. I had a great conversation with him. He left some great tips in terms of strategy and tactics in marketing. I'll think you're really going to enjoy this episode. The big plus I want you to get away ... to get from this episode as well as listen to his business model, how he's niched down and he sells his services at a premium and he's in demand. A little bit about James. James is a three-time Inc 5000 fastest growing company leader. He's a keynote speaker and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events. As well, he is also the host of Industrial Strength Marketing on YouTube where he shares about his marketing insight that helps industrials make marketing the strengths of their business. As the founder and CEO of Industrial, one of North America's top marketing ENCs, James has worked with major B2B brands and industrial brands, such as motion and industry Schneider Electric, ABB, [Bulford 00:01:12], SKF, Coates, Hunter Fan, NIST, PAM Transport, AS&E, and Manufacturing USA. Doug Morneau: James is also a prolific visionary and he's responsible for branding and co-producing manufacturing day, which was the largest industrial sector promotion in US history. Now, he's the co-founder of Nashville Made. It's a community focused on making way for manufacturers to thrive in Nashville's urban core. Born industrial, raised digital, James shares his point of view as to why leaders, marketers, and sellers must make their way of living and marketing obsolete before generational technology market forces or the competition does. I'd like to welcome James to the Real Marketing Real Fast podcast today. Hey, James, so excited to have you on the show today. Welcome to the Real Marketing Real Fast podcast. James Soto: Great to be here, Doug. Doug Morneau: Do you want to take 30 seconds or a minute and just give a high-level view of what you guys are doing and how you're helping your clients move the dial? James Soto: Yeah. I'd be happy to. I'm the founder and CEO of Industrial. We are a brand business growth consultant. We're focused squarely on the industrial sector. Really what we do and what we ultimately promise is to help our clients be better marketers and sellers of their industrial products and services. Really, we help them with the mindset that they have to be great marketers where they are not. We built a strong business around that growth consultancy in a brand and business positioning strategy. The fully integrated marketing mix, digital marketing TechOps and enablement, and analytics and insights practice. By focusing on the industrial sector, really understanding it,

This week’s guest on MakingChips, Federico Sciammarella, CTO at MxD, gives us an insider's glimpse of the “future factory” and offers practical ways to introduce digital to any size shop. Located in Chicago, MxD is one of 14 institutes that make up Manufacturing USA, a public-private funded partnership working to secure American manufacturing's future through innovation, education, and collaboration.

Agencies behind the long-running Manufacturing USA network seek to spur a resurgence in American manufacturing prowess and advanced technologies. But auditors at the Government Accountability Office found the program doesn't really have measurable goals or timelines. John Neumann, GAO's managing director for science, technology assessment and analytics, joined Federal Drive with Tom Temin for the details and recommendations.

Half a dozen years ago American Makes was launched as the first institute of Manufacturing USA, the National Network for Manufacturing Innovation, a national network for manufacturing innovation focused on coordinating public and private investment in emerging advanced manufacturing technologies. The charge for America Makes: Accelerate the adoption of additive manufacturing technology in the US in order to increase domestic manufacturing competitiveness. The institute’s executive director, Rob Gorham, sat down with Manufacturing Engineering Editor Emeritus James D. Sawyer at the recent North American International Auto Show to discuss the progress that’s been made.

Episode 211: ControlTalk NOW — Smart Buildings VideoCast|PodCast for Week Ending Jan 8, 2017 features our interview with Ken Sinclair, owner and editor of Automated Buildings, who in his January, 2017 edition, continues his prescient insight into the future of our industry and talks about AB’s new Mission Statement to create a change in thinking and attitudes — and bringing satisfaction and comfort to the forefront as the new Measured Variables. Additionally, we review five more nominees for the 2016 Most Impactful Video category. Make sure to Vote for the 2016 ControlTrends Awards, which will be held at the Hard Rock Cafe, January 29, 2017! 2016 ControlTrends Most Impactful Video of the Year: Introducing FIN 4.0. A lot has been going on here at J2 Innovations! We recently announced our game-changing technology FIN 4.0 along with exciting new FIN Certified Hosts platforms. Check out the video below to experience first hand how FIN 4.0 uses tagging, data modeling, and HTML 5 to fundamentally change our industry. Energy Department Launches New Manufacturing USA Institute Focused on Recycling and Reusing Materials. As part of the Manufacturing USA initiative, today the Energy Department announced its new Reducing Embodied-energy and Decreasing Emissions (REMADE) Institute, which will be headquartered in Rochester, New York and led by the Sustainable Manufacturing Innovation Alliance. REMADE will leverage up to $70 million in federal funding, subject to appropriations, and will be matched by $70 million in private cost-share commitments from over 100 partners. Ken Sinclair’s Automated Buildings January, 2017 Theme: “Our Assets are People, not Technology.” Don’t miss this prescient interview with Ken Sinclair. We might suppose that it was the relentless rays of disruptive IoT light recently shone on our industry, that inspired Ken Sinclair, owner and editor of Automated Buildings, to rewrite his Automated Buildings’ mission statement, entitled: “Be the Catalysis/Harbinger of the IoT Future of Building Automation.” Yet, the real focus of the AB’s January, 2017 edition is the concept that people are still our greatest asset, not technology. As Ken reminds us, “We need to focus instead on our only assets, our people who have all been through several technology shifts in their life. They have seen hardware evaporate into software and become data in the IoT cloud or processes acted on at the edge.” 2016 ControlTrends Awards Details for Attendees. The 2016 ControlTrends Awards will be held on January 29, 2017 from 6:30 – 9:30 at the Hard Rock Café on the Las Vegas Strip. Please note that the Hard Rock Café is not part of the Hard Rock Hotel and Casino. The address of the venue is: 3771 Las Vegas Blvd S, Las Vegas, NV 89109. Please plan to arrive on time as we have a packed show this year that will kick off with a special treat, and you will want to be in your seat when it starts. If you have not voted yet, VOTE NOW! You have until January 19th, to cast your vote. 2016 ControlTrends Most Impactful Video of the Year: Contemporary Controls’ Understanding BACnet Part 1. Thanks to George Thomas and the team at Contemporary Controls for putting together this eight-part video series “Understanding BACnet.” Contemporary Controls is a leading global manufacturer of system building blocks for networking, integrating and controlling automation processes where performance and reliability are important. 2016 ControlTrends Most Impactful Video of the Year: Johnson Controls Smart Connected Chillers. Monitor Johnson Controls Smart Connected Chillers performance from anywhere. With buildings consuming 47 percent of global energy and about half of that coming from chillers, keeping on top of chiller performance is critical, not just for efficiency, but for occupant comfort and productivity. New technologies that form the Internet of Things (IoT) are making it easier than ever to stay on top of chiller maintenance – with data available anywhere, remote monitoring and diagnostics allow service technicians to proactively tackle potential issues, making preventative care and maintenance scheduling easier than ever. MG350 SmartX Actuator offers great havoc control 2016 ControlTrends Most Impactful Video of the Year: Schneider Electric’s SmartX Actuator MG350. The Schneider Electric SmartX MG 350 is the first NEW SmartX Actuator released globally. It is designed to control two and three-way globe valves in a wide range of applications. The MG350 SmartX Actuator is the platform for the future, acting as the foundation of both a SmartStruxure solution and SmartStruxure Lite solution. The critical information delivered by the actuator helps the BMS operate at optimal efficiency. 2016 ControlTrends Most Impactful Video of the Year: Johnson Controls, A New Evolution. In 1885, long before anyone talks about carbon footprints or climate change, Warren Johnson launches a company to explore new ways to harness and conserve precious energy resources. In doing so, he also launches a tradition of customer-focused innovation — a tradition that has inspired thousands of employees for more than 130 years and that continues to drive the success of Johnson Controls. The post Episode 211: ControlTalk NOW — Smart Buildings VideoCast|PodCast for Week Ending Jan 8, 2017 appeared first on ControlTrends.

Guest: Mike Molnar, Director - Advanced Manufacturing National Program Office, US Dept of Commerce. Interviewed by Smart Manufacturing magazine Editor in Chief Brett Brune. SME’s Advanced Manufacturing Now talks with the US Dept of Commerce’s Mike Molnar about Manufacturing USA, the new public named for the National Network for Manufacturing Innovation. Formally established in 2014, Manufacturing USA brings together industry, academia and federal partners within a growing network of advanced manufacturing institutes to increase US manufacturing competitiveness and promote a robust and sustainable national manufacturing R&D infrastructure. Hear the elevator pitch, and more.