Amazon Authority

Follow Amazon Authority
Share on
Copy link to clipboard

Successful Amazon third-party sellers share their experiences on how to best succeed in the Amazon marketplace. We talk about how to attract and maintain a high volume of genuine Amazon reviews, how to do Amazon keyword research, how to compete in a competitive Amazon category, how to do Amazon PPC…

Seller Interactive


    • Sep 15, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 27m AVG DURATION
    • 85 EPISODES


    Search for episodes from Amazon Authority with a specific topic:

    Latest episodes from Amazon Authority

    Mitigating increased FBA fees & Exploiting Amazons new Tik Tok like feature

    Play Episode Listen Later Sep 15, 2022 13:44


    We know how stressful Q4 is for all Amazon sellers, especially when it comes to costs and prices. With the current inflation, you need to do things in the best possible way to compensate for those increased costs. So today, we're going to talk about Amazon's increasing FBA fees and the new Tiktok-like social feed that they're testing internally. Let's discuss what all of these can mean to your business, especially this Q4.

    The Importance of Bookkeeping for Ecommerce Businesses

    Play Episode Listen Later Sep 10, 2022 32:23


    Whether you're starting out as a new business owner or have been running an online store for years, learning how to track your expenses and revenue can feel like a huge challenge, but it does not have to be! In today's podcast, with Nathan Hirsch, CEO of EcomBalance, we'll talk about how you can handle this situation! To know more about EcomBalance, visit https://ecombalance.com/ Check out our other podcast episodes here: znap.link/sellerinteractive

    Handling Amazon Account Suspension ft. George Stern of Appeal Wizards

    Play Episode Listen Later May 17, 2022 36:46


    Amazon account suspension can happen even though you think you're following every word in Amazon's T.O.S. In today's podcast, together with George Stern from Appeal Wizards, we'll talk about how you can handle this situation! Learn from our diverse experts in the Amazon business! To know more about Appeal Wizards, visit appealwizards.com Check out our other podcast episodes here: znap.link/sellerinteractive

    How to Launch More Products on Amazon without Breaking the Bank

    Play Episode Listen Later May 10, 2022 21:28


    Launching a new product always feels like it's your first time for Amazon Sellers. After months of researching, creating mockups, prototyping, and listing it online. It's never a sure bet if one product will be a hit or a miss. But what if there's a way to measure the trajectory of a product without overspending and investing all of your time, money, and effort. In this episode, we'll talk about how you can launch more products without spending a lot of money on Microtesting. Send us a message here if you have any Amazon questions or eCommerce topics you want us to tackle on our next episode. Follow us at: Twitter: twitter.com/sellerinteract Instagram: instagram.com/sellerinteractive Stay up-to-date on all things Amazon. Visit sellerbites.com for your 5-min Amazon digest on your email newsletter.

    PR for Ecommerce Done Right (ft. James Falconer of SellerRocket.)

    Play Episode Listen Later Sep 23, 2021 25:25


    Every business, e-commerce or not, needs publicity - and if done properly, it can be absolute gold. After all, having good PR can kick start an eCommerce business' conversion journey.  We have Seller Rocket founder James Falconer with us in this new episode to let us know all about promoting products, both on and off of Amazon, from a PR perspective.  To know more, visit sellerrocket.io --- 00:00 - Getting to know James 00:40 - What is Seller Rocket? 01:39 - Getting PR from Editorials on Amazon 04:04 - Why PR matters to entrepreneurs 05:59 - What are Amazon Editorial Recommendations? 08:51 - What is the Amazon Onsite Associate Program? 09:41 - How to get promoted through Amazon Editorial 11:44 - Amazon Editorial Benefits for New Brands 12:25 - How Seller Rocket does PR 14:29 - Off-Amazon Promotion Strategy: New Sellers 16:32 - Understanding Attribution and Cookies 17:42 - Low-cost PR strategy 21:07 - Systematic approach to PR 23:51 - Partnering with Seller Rocket --- For more Seller Interactive content, you can visit us at bit.ly/sellerinteractive

    Supply Chain Management for Beginner Amazon Sellers (ft. Mina Elias of MMA Nutrition LLC)

    Play Episode Listen Later Sep 16, 2021 39:49


    Are you a newbie to the eCommerce industry facing challenges when it comes to supply chain management? In this podcast episode, we have Mina Elias, CEO of MMA Nutrition LLC, talk about what beginners need to know when it comes to the tedious task of managing the supply chain for your Amazon business. Learn more about the process and how you can utilize your resources. To learn more from Mina, visit https://www.theppcuniversity.com/ https://www.thefbachallenge.com/ --- 00:00 - All About Supply Chain Management for Newbies 00:36 - Story of MMA Nutrition LLC CEO Mina Elias 07:54 - How Supply Chain Management Affects Beginners 09:00 - How to Optimize Supply Chain Management 11:55 - #1 Build a Relationship with your Manufacturer 13:28 - #2 Understand the Manufacturing Process 14:28 - Hire Company to Provide Inspections 20:46 - Save Money in Supply Chain Management Process 22:55 - #1 Save Money on Shipping 25:24 - #2 Put Your Efforts into Selling More 28:28 - How to Deal with Forecasting 33:18 - More About Supply Chain Management

    Counterfeiters & Hijackers - How to Protect Your Brand with Superhero Legal (ft. Robert Wright)

    Play Episode Listen Later Sep 9, 2021 52:06


    Do you own your listing on Amazon? Can you protect it from Amazon Counterfeiters & Hijackers?

    How To Keep Your ACOS Down ft. Rick Wong of Sellermetrics

    Play Episode Listen Later Aug 3, 2021 52:46


    Reducing or calculating your ACOS can be a confusing subject and also a pain point for new and experienced Amazon sellers. In this podcast episode, our guest is Rick Wong, founder of Sellermetrics. Learn how you can utilize automation tools to help lower your ACOS. Check the timestamps below: 00:00 - Getting to know Rick 04:26 - What is Sellermetrics? 07:42 - Why Sell Your Company? 09:53 - Why use an Automation Tool? 13:40 - Keeping your ACOS low with Sellermetrics 19:33 - Types of Ad Inventory 22:01 - What is Dayparting? 26:18 - What is a reasonable ACOS? 32:26 - Calculating Your PPC Budget 38:24 - How Sellermetrics Differentiates from other Automation tools? 38:43 - #1 Feature | Centralized Metrics for Multiple Marketplaces 43:54 #2 - Feature | Optimize Ads Automatically & Manually 46:24 - Amazon Marketplaces: Start Launching NOW.  --- To know more about Sellermetrics, visit sellermetrics.app --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com IG: https://www.instagram.com/sellerinteractive/ Tiktok: https://www.tiktok.com/@sellerinteractive

    Creating an Influencer Network that Works

    Play Episode Listen Later Jul 29, 2021 19:20


    Learn how you can build your own influencer network. What is that? In this podcast, Jayce shares how to connect, build and maintain a partnership with influencers over time to promote your products/services in exchange for a percentage/commission or even a flat rate. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com IG: https://www.instagram.com/sellerinteractive/ Tiktok: https://www.tiktok.com/@sellerinteractive

    Amazon Is Cracking Down on Chinese Sellers

    Play Episode Listen Later Jul 22, 2021 16:24


    Hundreds of Chinese Amazon sellers face suspension of their accounts due to shady selling practices in the marketplace. In the last several years, Amazon has been cracking down on black hat tactics on their platform, identifying those that used fake reviews and found illegal ways of obtaining them.  In 2020, Amazon prevented more than 200 million suspected fake reviews meant to manipulate customer perception and purchases on the e-commerce store. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com IG: https://www.instagram.com/sellerinteractive/ Tiktok: https://www.tiktok.com/@sellerinteractive

    DC Sues Amazon - Here's Why

    Play Episode Listen Later Jun 24, 2021 12:18


    Another day another… Lawsuit? As e-commerce evolves and tech giants continue to grow, the number of cases is increasing as laws struggle to keep up. DC Attorney General sued Amazon claiming that they are in violation of the antitrust laws accusing Amazon of unfairly inflating prices. They state that Amazon is "illegally abusing and maintaining its monopoly power by controlling prices across the online retail market". How this case is resolved will cultivate not only how Amazon operates but may also impact the third-party sellers who make up so much of their marketplace  If Amazon loses this case, it could unravel a new stage for sellers in the e-commerce space and how the future of Amazon is shaped. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com

    How to Win the BuyBox & Product Inserts Done Right

    Play Episode Listen Later Jun 15, 2021 14:00


    Shopping on Amazon can be incredibly overwhelming. With the number of offers that exist for the same product, customers would need to do some digging before settling on their best option. This is precisely why the Buy Box exists and why sellers are so keen on earning it. There are several factors to how Amazon selects which seller earns the Buy Box. By implementing these into your Amazon strategy, you're in a better position to win prime real estate and increase your chance for sales. So, what does Amazon look for in a listing? Learn more in this new episode of Amazon Authority. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com

    Is it Time For You to Quit?

    Play Episode Listen Later Jun 8, 2021 12:37


    One day you're sourcing a product with lots of promise, and suddenly, the marketplace is flooded with that same SKU. Don't worry, you're not the only one - many sellers fail until their second or third listing attempt. Only 54% of sellers make it on their first launch so you might want to slow down on packing it up - there may be some remedies to your struggling listing. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com 4qoqOwXLBfHAY75yaJJ1

    How an Immigrant Single Mom Built a 7 Figure Business ft. Regina Peterburgsky

    Play Episode Listen Later May 13, 2021 39:14


    In line with our celebration of powerful women, we have the opportunity to learn how an immigrant, solo mom built a successful 7-figure business on Amazon! Meet Regina Peterburgsky of Women on Amazon Podcast and find out how a woman like her beat the competition and dominate the marketplace in just a span of 14-months! If you are just getting started on your Amazon journey, you need to hear what Regina Peterburgsky has to say on how to drive your e-commerce business towards success. 0:00 - Intro 1:42 - Getting To Know Regina 5:32 - Amazon as an Opportunity 9:06 - How Retail & Sourcing Experience Became an Advantage? 11:20 - How to deal with foreign suppliers? 13:32 - 7 Business Models besides FBA 14:17 - Business Model #1 - Amazon Associates & Influencers 15:55 - Business Model #2 - Kindle Direct Publishing 16:27 - Business Model #3 - Hand Made 17:16 - Business Model #4 - Merch 19:18 - Difference between FBA & FBM 20:25 - Business Model #5 - Arbitrage 23:24 - Business Model #6 - Wholesale 23:45 - Business Model #7 - FBA 24:21 - Where to Start & Why for New Sellers 28:13 - Amazon Seller Mistakes to Learn from 29:42 - Optimize Your Current Listings or Keep Launching More? 32:22 - Being a Solopreneur 35:06 -What is Women on Amazon Podcast? ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Want to see more of Regina's content? Visit womenofamazon.com Podcast: https://podcasts.apple.com/us/podcast... IG: https://www.instagram.com/regina_peterburgsky/ Tune in for more!

    How to Avoid Stocking Out ( or Overstocking ) to Maximize Sales Revenue ft. Chelsea Cohen of SoStocked

    Play Episode Listen Later Apr 29, 2021 29:08


    Would you agree that the backbone of success on Amazon may largely be anchored on the right inventory management? Amazon offers a broad audience for you to sell to, but it is easy to stumble and fall if you are not using the right tools. In this podcast episode, we have Chelsea Cohen, Co-Founder of SoStocked to talk about the basics of choosing and operating an Amazon inventory and order management system — and everything you need to know about it.  Check the timestamps below: 0:00 - Intro 1:06 - Getting to know Chelsea 2:39 - What is Inventory Management? 4:56 - How to Start & Avoid Inventory Mistakes 8:43 - How to Protect Yourself from Shipping & Inventory Problems 14:17 - What is Sostocked? 20:04 - How Inventory Management can Drive More Sales 22:19 - Integrate your Marketing plan into Sostocked 24:22 - Understanding your Sales Pattern & Growth --- To know more about SoStocked, visit www.sostocked.com IG: @sostocked

    Why You Fail to Scale on Amazon - Agency Insights

    Play Episode Listen Later Apr 22, 2021 21:34


    Are you ready to take the next big step for your Amazon Business? But still unsure how to? If you still need convincing, listen to Jayce Broda in this new Amazon Authority podcast episode where we talked about the different obstacles that keep Amazon sellers from scaling and how to effectively overcome them! Learn how to be a successful seller at an increasing pace and beat the rest competition with a smart and steady move! Timestamps 0:00 Intro 1:53 - How Self Aware Are You As An Entrepreneur 3:15 - Why Smart People Makes Stupid Decisions 4:02 - Example #1 - Boa Laces 9:45: Write A Copy That Speaks To Your Tribe 11:44 - Example #2 - Tricky Trainers 16:00 - Why You Should Launch on other Amazon platforms 17:43 - How to Start Shipping By Sea 18:26 - Computation of Profit by Air vs. Sea

    How to Get More Amazon Reviews, When So Many Are Fake?

    Play Episode Listen Later Apr 13, 2021 15:23


    Whether you're new to Amazon or you've been selling for years, getting genuine reviews can be challenging, especially if many reviews online are fake.  How do you spot and prevent these fake reviews? In this new episode, Jayce talks about how you can utilize the right tools and strategies reviewed by customers sharing their genuine experience.   Learn more about requesting reviews, 3rd party tools to use, and the latest Amazon Vine program.  --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com

    How To Design A New Product (ft. Seth Kniep of Just One Dime)

    Play Episode Listen Later Apr 6, 2021 39:32


    Are you thinking of creating a new product for Amazon but don't know where to start? This new podcast episode is for you! In this episode, we talked about the process of designing a product from scratch. Our guest, Seth Kniep, CEO of Just One Dime, shared an all-out-details to get you armed and ready to launch your new product! If you want to know more about this, tune in for more! Timestamps below: 1:07 - How to Design a Product 1:36 - The First Step of Creating Any Product 05:13 - How to Study the Market 10:08 - The Right Price Range When Outsourcing Freelancers 16:46 - How to Protect Your Product from Future Competitions 21:56 - The Right Timeframe to Process a New Product 22:56: How Resourceful Are You? 28:08 - When to Start the Production 30:56 - How to Negotiate with the Suppliers 32:46 - Cost for A Beginner --- Want to see more of Seth's content? IG: https://www.instagram.com/normfarrar/ YT: https://www.youtube.com/c/justonedime/featured SITE https://jod.com/dfy --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com

    The Ultimate Guide to Listing Optimization for 2021

    Play Episode Listen Later Mar 30, 2021 37:28


    Hey Amazon Sellers! In this podcast episode, Jayce gives a round-up of all the updates that Amazon Seller needs to know about Listing Optimization in 2021. We talk about the best practices of what we do for our in-house brands, such as Kitchables & Ashtonbee. We talk about the best practices in writing your Titles, Bullet points, Listing images that convert, Keywords that trigger a manual review, and new features like Amazon Posts. If you want to get updates on the latest news about Amazon, visit sellerbites.com, and become a better Amazon FBA seller in just 5 minutes. IG: @sellerinteractive FBA Community: bit.ly/sellerinteractive

    Why Listen to Amazon Authority

    Play Episode Listen Later Mar 23, 2021 0:43


    Having trouble scaling your Amazon business? Welcome to Amazon Authority! Your weekly Amazon podcast giving the latest tips and strategies that work for Amazon Sellers by Amazon Sellers. Hosted by Jayce Broda, managing director of Seller Interactive. --- Seller Interactive is a performance-based all-in-one management solution for brands that want to expand on Amazon. --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com

    Pre-Launch Strategies That Work on Amazon ft. Norman Farrar

    Play Episode Listen Later Mar 16, 2021 40:44


    Want to build hype and win customers even before your products become available on the Amazon Market? In this podcast episode, our guest authority Norman Farrar, an e-commerce marketing expert and brand strategist with 20 years of experience in his pocket, dives deep into the importance of building your brand and generating organic site traffic even before your product launch! Join us in our conversation on Pre-launch strategies and learn how to optimize your online brand throughout every stage of product launching on Amazon! 0:41 - Getting to Know Norman 2:11 - Pre-launch Strategies for Beginners 3:15 – How to Beat the Competition on Amazon 15:24 - Why is Brand Registry Important? 19:05 - Benefits of Brand Registry 26:06 - What is Amazon Post? 30:52 - What is Amazon Live? 33:37 – What You Should Do During the Pre-Launch Stage 36:26 - Capitalizing Press Release 38:52 –How Can You Benefit from Your Press Release --- Want to see more of Norman's content? IG: https://www.instagram.com/normfarrar/ YT: https://www.youtube.com/c/NormanFarrar/videos Podcast: Lunch with Norm --- You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites! Visit sellerbites.com

    How to Scale Your Business Using Amazon Advertising ft. Mike Zagare of PPC Entourage

    Play Episode Listen Later Mar 11, 2021 39:53


    You want to skyrocket and scale your Amazon business but you're not sure how to utilize Amazon PPC to its full potential? In this episode of Amazon Authority, we'll be talking about how you can do that. Seller Interactive's Managing Director, Jayce Broda interviews Mike Zagare, founder of PPC Entourage. PPC Entourage helps sellers build profitable brands on Amazon by maximizing ad revenue, slashing ACoS, and improving profit margins. Timestamps 1:19 - Getting to know Mike 4:15 - What is Dayparting? 9:05 - Misunderstanding in PPC Ads 11:45 - How to Improve the Conversion Rate 13:25 - Hypercompetitive Product Categories 14:52 - Photo & Video Ad Rules 16:13 - Best PPC strategy for beginners? 18:05 - The real purpose of the PPC Ad 22:34 - Phases of Purchase Considerations 28:37 - PPC Ads on other platforms 30:39 - What is DSP? 31:33 - PPC sales & organic conversion rate? 37:18 - Best Practices on Amazon PPC Ads --- To know more about PPC Entourage, visit ppcentourage.com Follow them on IG (@ppc_entourage) --- If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com Want to join our Amazon community? Go to bit.ly/sellerinteractive

    PPC Ads Done Right ft. Ritu Java, CEO of PPC Ninja

    Play Episode Listen Later Feb 23, 2021 51:44


    Among all the many tips and countless strategies about PPC Ads and Amazon marketing strategies out there, there is a boss lady among our midst who continues to be a trailblazer when it comes to stellar Amazon Pay-Per-Click (PPC) Management.  In our new podcast episode, we have as our guest the CEO of PPC Ninja, Ms. Ritu Java. She has been in the industry for over 10 years now and is very passionate about helping other Amazon sellers to create PPC Ads that are not just creative but definitely convert and works! Join us in this prolific conversation that will teach you about the different PPC Strategies that include automation tools and other new and relevant practices for successful sellers and agencies worldwide. --- 0:19 - Getting To Know Ritu 2:16 - How did you start in e-commerce 6:15 - The Basics of PPC Ads 9:09 - What Diversifying your Ads Look Like? 11:40 - What do Long-tail and Short-tail keywords mean? 13:49 - Misunderstandings and Common Pitfalls on PPC 21:03 - PPC on Amazon vs other platforms 22:27 - What is ACOS? 24:36 - Amazon PPC// Making it Beginner-friendly 27:26 - What Is The Best Budget-Friendly Strategy? 31:17 - PPC Strategy: 10k+ a Month Budget 35:36 - What Kind of Video Ads Convert Better? 40:11 - Difference between Searches and Keywords? 41:49 - Does Ad Types Have a Life Cycle? --- To know more about PPC Ninja, visit ppcninja.com Follow them on IG (@ppcninja) --- If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com Want to join our Amazon community? Go to bit.ly/sellerinteractive

    The Easiest Cost Savings for Amazon Sellers ft. Ryan Cramer of PingPong Payments

    Play Episode Listen Later Feb 16, 2021 46:41


    As an Amazon Seller, you'd want to spend less and earn more.  Do you agree with this? In today's podcast episode, we'll be interviewing the right person to share with us some techniques and strategies to save costs on Amazon.   Ryan Cramer of PingPong Payments discusses with Jayce the importance of payment service providers (PSPs) for eCommerce businesses worldwide.  What is PingPong Payments? Ping Pong Payments is the digital payment provider of the future with secure payments local bank accounts and an excellent and convenient conversion rate! If you are doing worldwide eCommerce business, this is definitely the easiest payment method, especially when you are doing business (sourcing etc.) with China!  If you want to learn more, visit usa.pingpongx.com Don't forget to follow Ryan (@ryan.cram3r) Please tune in to his podcast [ Crossover Commerce ] and click the link here: https://linkin.bio/ryan-cram3r --- If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com --- Want to join our Amazon community? Go to bit.ly/sellerinteractive

    Helping Brands Grow with Amazon Wholesale ft. Mike Sieben of Elite Wholesale

    Play Episode Listen Later Feb 4, 2021 50:10


    Gracing our podcast in today's episode is one of our favorite Amazon sellers and frequent podcast guests, Mike Sieben of Elite Wholesale. If you think we are done talking about Wholesaling on Amazon, you are wrong! Because this time around we have fleshed out the must-learned technicalities and process in starting an Amazon Wholesale Business. Mike also shares some valuable tips on dealing with brands, distributors, and even your competitors on Amazon. Listen to the entire episode and do not miss out on important tips! (See Timestamps below) Want to see more of Mike's content? Follow him on Instagram - https://www.instagram.com/mikesieben/ Timestamps: 0:00 – Massive Benefits of Wholesaling 4:29 - Wholesale vs Private Labels 7:12 – The Holy Grail in Wholesale 10:55 – Maximizing Brand Awareness 11:59 – How to Access Established Branding 14:42 – How to Build a Brand on Amazon 18:00 – PPC on Brands: How Would This Work 19:38 – Common Product Cost Range in Wholesaling 21:20 – Why Some Brands Are Not on Amazon 23:56 - Pitfalls in Growing a Brand 26:14 – Does Specialization on Wholesaling Works 28:14 – How to Deal with Competitions 30:44 – Different Approach on Wholesaling 32:17 - How to be a Wholesale Partner 35:25 - Approach on Dealing with Brands 37:29 - How to Find Distributors 39:44 - How to Choose a Product for Wholesale 41:43 – Minimum Contact Leads of Distributors If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com --- Want to join our Amazon community? Go to bit.ly/sellerinteractive

    How a Beginner Won with Product Differentiation ft. Erin Morgan

    Play Episode Listen Later Jan 28, 2021 49:15


    In this new and exciting episode of Amazon Authority, we have onboard a fairly new Amazon FBA seller who keeps breaking the ceiling for beginners over the last year, Erin Morgan. Apart from being an Amazon Seller, she is also a content creator with informative and helpful videos on YouTube. Her goal is to help others in my position to gain the confidence to sell on Amazon. And in this podcast, we talked about how a beginner can dominate on Amazon using product differentiation and discussed the different faces of product variation. Erin also shared her lessons and experience as a new seller while navigating her way on Amazon in the middle of a global pandemic and what is her next step after finding the right momentum. ( See Timestamps below ) Want to see more of Erin's content? Follow him on Instagram: https://www.instagram.com/erinmorgan1918/ Follow her on Youtube: https://www.youtube.com/c/ErinMorgan-AmazonFBA/featured Timestamps: 0:50 - Getting to Know Erin 2:31 - Making Your Product Stand out 3:56 - The Process of Product Differentiation 5:50 - Producing Your Product Images 9:57 - Product Differentiation: Packaging 11:50 - Product Differentiation: Inserts 12:55 - Product Differentiation: QR Codes 13:45 - Understanding the Amazon Guidelines 17:23 - Example Products that Stands Out 20:41 - Make Your Product Visibly Different 22:40 - Cost for buying Patterns or designs 23:16 - Product Design Exclusivity 24:50 - Study and Critique Your Competitor's Products 28:27 - Understanding Minimum Order Quantity 30:17 - What is an IPI score? 33:08 - Understanding Metrics That really matter 36:05 - More about Product Differentiation 37:47 - Starting an Amazon business During the Pandemic 41:03 - Next Stage in Life // Motherhood 46:27 - How to Start Taking Action If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com Want to join our Amazon community? Go to bit.ly/sellerinteractive

    PPC Ads: The Quick & Dirty Secrets ft. Kevin Pakman of AMZ FBA Business Society

    Play Episode Listen Later Jan 21, 2021 41:08


    In today's episode, we get to interview Kevin Pakman, Founder of AMZ FBA Business Society. He has no corporate or sales background before Amazon but he was able to not just survive but thrive on the e-commerce business. In this podcast, we talked about the common mistakes of Amazon sellers when it comes to PPC, costing, and also dabbled on the talk of expected trends we are going to experience moving forward in 2021. Kevin also shared some quick and dirty secrets on overcoming challenges and hurdles while paving your way to becoming a major seller on Amazon Marketplace. TIMESTAMPS 1:00 - Getting to Know Kevin 3:01 - Advocacies for Amazon Sellers in PPC 8:35 - When Is It Wise to Go Conservative 10:14 - Common Pitfalls that Wastes Money 12:07 - How to Scale your Keywords 14:00 - Common Pitfalls in PPC 15:28 – Common Beginner's Mistakes in PPC 17:06 - The Future of PPC in 2021 23:33 - New Trends and Expectations in 2021 25:56 – Contrasting Good and Bad “Differentiation” 32:45 - Challenges of becoming a Major Seller 35:09 – Knowing How to Be Comfortable with “Costing” 36:32 - When to Focus on Profitability Join Kevin's Amazon mentorship program here: https://amzfbabusinesssociety.carrd.co/ If you want to see more of Kevin's content? Follow him on Instagram - https://www.instagram.com/kevinpakman/ --- If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com --- Want to join our Amazon community? Go to bit.ly/sellerinteractive

    Product Launches Done Right ft. Eric Castellanos of AmazonLit

    Play Episode Listen Later Jan 19, 2021 31:53


    In this podcast, we talk about how to launch products the right way. Building a successful Amazon business is not all about luck. There's a science to every move you make in optimizing your Amazon page. Eric Castellanos, CEO of AmazonLit is our guest for this week's podcast, and he'll be sharing all the nuts and bolts in crafting an effective strategy when you start selling on your Amazon account. If you're serious about your entrepreneur goals this year, this episode is a must-watch to prepare yourself for the whole year of 2021. Want to learn more valuable tips from Eric?  Follow him at @amazonlit or check out FREE AMAZON TRAINING on www.esellersri.com/freetraining --- Timestamps 0:00 - Intro 1:11 - Getting to know Eric 3:03 – What can go Wrong in Product Launching 6:36 - Launch a Product the Right Way 9:46 – The Importance of Testing your Listing Optimization 11:00 – The Best Launch Strategies 13:16 – How to Make High Conversion Video Ads 15:11 - Common Product Pitfalls 17:47 – Coping from the Pandemic 21:53 – How to deal with Storage Issues 22:41 - Key Factors to Scale Up Your Business 25:54 - Branching Out to Other Platforms 30:01 – What Amazon Sellers Should Prepare for this 2021 --- If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com --- Want to join our Amazon community? Go to bit.ly/sellerinteractive

    Making it Big on Amazon ft. Stephen Somers of Marketplace Superheroes

    Play Episode Listen Later Jan 14, 2021 45:17


    In today's episode, we get to interview Stephen Somers of Marketplace Superheroes. If you're an Amazon Seller, you might've watched his very informative and entertaining videos on Youtube. And in this podcast, we delve deeper into why mindset on money and Amazon is a crucial part of being a successful e-commerce seller. Stephen also shares his lessons and experience in creating a freight company and an online accountancy firm, SuperHero Freight and SuperHero Office) --- ( See Timestamps below ) Want to see more of Stephen's content? Follow him on Instagram - https://www.instagram.com/stephenjsomers/ Follow him on Youtube - To learn more about Amazon • Mindset • Money, subscribe to Marketplace Superheroes https://www.youtube.com/c/MarketplaceSuperHeroesofficial/featured --- Timestamps 00:47 - Getting To Know Stephen 02:06 - What is a Freight Business? 04:52 - What is Freight Forwarding? 09:07 - Is this similar to 3PL? 13:54 - Common Mindset Pitfalls 19:04 - The importance of launching more products 23:12 - Tips on how to scale-up on amazon 31:11 - Why being aggressive on PPC is effective 35:08 - Dealing with the COVID 19 disruption 38:49 - Best Practices in Sales Forecasting --- If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com --- Want to join our Amazon community? Go to bit.ly/sellerinteractive

    Scaling on Amazon with Chatbots ft. Douglas Levin of Morning Marketing Machine

    Play Episode Listen Later Jan 12, 2021 50:39


    Our first episode for 2021 Hey Amazon Sellers, thank you for tuning with us on our 3rd year of podcasting. We start the new year with a bang, and we'll talk about Chatbot Marketing for eCommerce. In this episode, Douglas Levin of Morning Marketing Machine is a musician turned Amazon entrepreneur. He'll be sharing the importance of leveraging your email list, cultivating a community, and why Chatbot is a valuable tool for fellow Amazon Sellers. Subscribe to his Youtube Channel ( Morning Marketing Machine ), where he teaches eCommerce entrepreneurs how to increase their revenue. Want to learn more about Chatbot marketing and Amazon Seller mindset? Follow Douglas @morningmarketingmachine Have any questions for Jayce, email them at jayce@sellerinteractive.com --- Want to join our Amazon community? Go to bit.ly/sellerinteractive --- Podcast Timestamps 0:00 - Getting to know Douglas 7:35 - Dabbling to being Successful ( Learning the Ups and Downs of eCommerce ) 11:28 - How did you start using Chatbots? 15:43 - What is a Chatbot? 19:14 ( 18:40 ) - Getting people to use your Chatbot 22:19 (21:42 ) - How to drive traffic to your Chatbot? 25:07 - Lead Magnets and Knowing your Customers 28:14 - The Next Steps in Chatbot Marketing 30:54 - What is Segmenting? 33:53 - Why Customers buy higher ticket items 35:55 - Cost of having a Chatbot 38:17 (38:22) - Leveraging your email list 44:16 - Common Pitfalls & Misunderstandings of Amazon Sellers

    How to Break Your Revenue Ceiling on Amazon ft. Emily Wilcox of Elevate Growth Group

    Play Episode Listen Later Dec 24, 2020 40:02


    Our guest for this episode is a first for Amazon Authority. We're excited to share with you our insightful conversation with Emily Wilcox. She's the Founder and CEO of Elevate Growth Group, a Marketing agency for Amazon sellers. As the year draws to a close, we talk about our experience both as Amazon Sellers and as agencies for the Amazon space. Learn more about Elevate Growth Group and their services by visiting www.elevategrowthgroup.com Have any questions for Jayce, email them at jayce@sellerinteractive.com --- Want to join our Amazon community? Go to bit.ly/sellerinteractive

    How a Broke Beginner Built a Big Business on Amazon ft. Andy Isom

    Play Episode Listen Later Dec 22, 2020 34:31


    In this episode, Andy Isom shares how he got started on his online business, the importance of branding, and scaling on Amazon. Tune in to hear more about how Andy turned his $2,000 into a big Amazon business. Want to see more of Andy's content? Follow him on Instagram - @andyisom100k If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com --- Want to join our Amazon community? Go to bit.ly/sellerinteractive

    How to Sell on Amazon the Millennial Way for Beginners ft. The Zab Twins

    Play Episode Listen Later Dec 17, 2020 42:25


    Meet the Zab Twins, get to know these young hustlers who are turning ambition into action, by helping you create passive income from home. Tune in to an exciting conversation about How To Sell on Amazon, the Millennial Way for Beginners. If you want to share your thoughts too, please send us an email at jayce@sellerinteractive.com --- Want to join our Amazon seller community? Go to bit.ly/sellerinteractive

    The Wholesale Advantage ft. Mike Sieben of Elite Wholesale

    Play Episode Listen Later Dec 15, 2020 43:42


    We mostly talk about Amazon FBA or Private Label here on Amazon Authority. But in this week's episode, we get to interview a practitioner and an expert in the world of Amazon Wholesale. Get to know Mike Sieben, an engineer by day and an Amazon Wholesale Seller by passion. If you want to learn more about how to start your Amazon wholesale business, this is the perfect episode for you. Need to know more about Mike and Elite Wholesale? Follow him on Instagram @mmsieben -- Got a question for Jayce? Please send us an email at jayce@sellerinteractive.com --- Join the Amazon seller community Go to bit.ly/sellerinteractive

    The MOST Important Things We Learned in 2020

    Play Episode Listen Later Dec 8, 2020 21:29


    COVID 19 is serious, but we learned it's not fatal to eCommerce. As a digital marketing agency that focuses on Amazon sellers and sellers ourselves, we thought that the pandemic will make a huge negative hit to the industry. And it did, but we learned a lot of things about how the pandemic gave sellers opportunities and challenges. In this podcast episode, we list down all of those learnings. If you want to share your thoughts too, please send us an email at jayce@sellerinteractive.com --- Want to join our Amazon seller community? Go to bit.ly/sellerinteractive

    You CAN request Amazon reviews - THIS IS HOW.

    Play Episode Listen Later Dec 2, 2020 10:23


    That's why it's essential to keep updated with the latest changes, or you might find yourself getting delisted. In today's episode, we'll be talking about permitted messages and how you can request reviews that follow Amazon's TOS. If you have any questions, feel free to send them to jayce@sellerinteractive.com --- Want to join our Amazon seller community? Go to bit.ly/sellerinteractive

    What to Expect in 2021 for Amazon Sellers?

    Play Episode Listen Later Nov 26, 2020 19:24


    2021 is almost here! Let's admit it, 2020 has been a crazy and challenging year for everyone. And in our case, Amazon businesses experienced tremendous ups and downs during the lockdown. We made a podcast last year, talking about what to expect for 2020, and the pandemic isn't one of it. But in today's podcast, we'll make a positive and optimistic view of what's to come in 2021. Learn how Rex Specs made a loyal customer with good customer service and branding, despite dealing with hijackers. Take advantage of Voice SEO for eCommerce as soon as possible, and understand the importance of being an early adopter and an authority in your space from Steve Pavlina. Tune in for more, and enjoy the Black Friday Deals Week. ---  Join our Seller Community, and be part of the conversation Visit bit.ly/sellerinteractive

    24 Hour Reinstated Amazon Account Suspension: Step by Step

    Play Episode Listen Later Nov 24, 2020 12:57


    In today's podcast episode, we talk about how to get your suspended Amazon account reinstated under 24 hours. Even if you follow every word in Amazon's T.O.S, there will always be that 1% that will get your account suspended. If you're really doing everything right, you have nothing to be scared about. But the hassle and time wasted just to get your account reinstated is also an obstacle for an eCommerce seller. That's why you should tune in, so you'll be ready once that obstacle comes your way. ---  Join our Seller Community, and be part of the conversation Visit bit.ly/sellerinteractive

    How to Stand out in a Hypercompetitive Product Category

    Play Episode Listen Later Nov 10, 2020 14:49


    In today's podcast episode, we talk about how you can compete in a product category that is very competitive and saturated. As an Amazon FBA seller, this is one of the challenges that you'll be encountering in your eCommerce journey. Jayce will share how OFFENSE is the best DEFENSE for your strategy and why simply tweaking your copy and image will not have a meaningful impact. ---  Join our Seller Community, and be part of the conversation Visit bit.ly/sellerinteractive

    Rush of Amazon Suspensions

    Play Episode Listen Later Nov 5, 2020 6:49


    In today's podcast, let's talk about the rush of Amazon suspensions this past week, or the WEEK OF HELL for Amazon Sellers. How did this happen?  The reason is not exactly clear, but we can deduce that they were suspended by Amazon for behavior that is suspected to reflect duplicate account usage. Tune in and learn more about how this can affect you.  ---  If you want to join the conversation, go to bit.ly/sellerinteract

    The Future of Voice Search for Amazon Sellers

    Play Episode Listen Later Nov 3, 2020 9:21


    Gary Vaynerchuk is well known for saying a few years ago, as Voice search becomes mainstream, our traditional SEO practices will mean nothing. In this episode, we'll talk about how Amazon sellers should grab this opportunity while there's still less competition in the Voice Search space. Do you think this similar to how video killed the radio star? ---  If you want to join the conversation, go to bit.ly/sellerinteract

    The Whys and Hows of Scaling on Amazon (ft. Karyn Thomas, Brand Evangelist at Helium 10 )

    Play Episode Listen Later Oct 29, 2020 62:51


    Ready to learn more Amazon wisdom? In this episode, we'll be having another insightful conversation with a fellow Amazon Seller, Karyn Thomas. Karyn is a Brand Evangelist and customer advocate at Helium 10. If you're an Amazon seller struggling to scale your business, and you feel that your efforts are just being put to waste. This is the episode for you. Karyn and Jayce will share actual examples that you can apply to your own business. Helium 10 is an all-in-one software for professional Amazon sellers and helps new and experienced FBA sellers boost their competitors. --- Want to learn more about Helium 10, and get special deals? Visit helium10.com Instagram: @helium10software --- If you want to join the conversation go to bit.ly/sellerinteract

    Why Work with an Amazon Marketing Agency

    Play Episode Listen Later Oct 20, 2020 22:33


    We know you have questions about working with an agency. In this episode, Jayce will answer all the questions that have you skeptical about scaling your Amazon business while partnering with an agency. --- Want to join in the conversation? Follow us on : IG: instagram.com/sellerinteractive Website: sellerinteractive.com

    Amazon Seller Analytics: Optimize for Profitability (ft. Sara Golla, Marketing Coordinator of Seller Spike)

    Play Episode Listen Later Oct 15, 2020 32:13


    Hey Amazon Sellers! Are you ready to scale your Amazon profitability? We also have a DISCOUNT code for you. Keep on reading or tune in to the whole episode. --- In today's podcast, we get to have a chat with Sara Golla of Seller Spike. Sara shares the importance of analytics that will help you get the most out of your Amazon Marketplace Business. You'll also get to know more about Seller Spike, a 3rd party tool that provides you the insights and transparency you need to be successful and profitable selling on Amazon. Want to more about Seller Spike? Visit sellerspike.com Instagram: @sellerspikellc --- [ SELLER SPIKE DISCOUNT] Get $25 OFF for the 1st 3 Months USE Code: SELLERINTERACTIVE20 --- Topics a. What is Seller Spike? b. Trends Observed During the Pandemic c. The Changes & Impact of COVID 19 to eCommerce d. Trends & Changes in Analytics e. Advice on How to Scale Your Amazon Business f. Insights on Launching to New Amazon Marketplaces g. Insights on Climbing the Search Rankings h. What makes Seller Spike stand out among the rest i. What's next for Seller Spike ----- Want to scale on Amazon? Learn more here bit.ly/sellerinteract

    Amazon Video Ads vs Sponsored Brand Videos | What's the Difference?

    Play Episode Listen Later Sep 24, 2020 13:52


    Do you know the difference between an Amazon Video Ad and a Sponsored Brand Video? Take a deep dive with Jayce on the pros and cons of both types of Video ads. In this podcast episode, we'll also be talking about what makes effective video ads that convert viewers to customers. Tune in to the latest episode, and share your thoughts with us. --- Want to join in the conversation? Follow us on : IG: instagram.com/sellerinteractive Website: sellerinteractive.com

    Running an Online Contest: The Good, The Bad and the Ugly

    Play Episode Listen Later Sep 22, 2020 8:47


    Do you want your community to engage and create content for you? In this episode, we talk about the good, the bad, and the ugly about running an online contest. Learn how Mountain Dew got it wrong, and how Dive Bomb Industries created a successful contest that engages everyone in their community to participate, create content, and win prizes.⠀ Tune in to the latest episode, and share your thoughts with us. --- Want to join in the conversation? Follow us on : IG: instagram.com/sellerinteractive Website: sellerinteractive.com

    Amazon Deletes 20,000 Fake Reviews | AA News

    Play Episode Listen Later Sep 17, 2020 11:42


    In this episode, we discuss the recent news on how Amazon deletes more than 20,000 product reviews after an investigation by the Financial Times into the site's top UK reviewers. We talk about what is considered ethical and unethical when it comes to incentivizing reviews. Where is the line drawn?  Jayce also gives some valuable suggestions that Amazon can implement for their reviewing system.  Tune in to the latest episode, and share your thoughts with us. --- Want to join in the conversation? Follow us on : IG: instagram.com/sellerinteractive Website: sellerinteractive.com

    Why Work with an Amazon Marketing Agency

    Play Episode Listen Later Sep 15, 2020 22:25


    We know you have questions about working with an agency. In this episode, Jayce will answer all the questions that have you skeptical about scaling your Amazon business while partnering with an agency. --- Want to join in the conversation? Follow us on : IG: instagram.com/sellerinteractive Website: sellerinteractive.com

    How To Run A Successful Online Contest | Seller Quick Tips

    Play Episode Listen Later Sep 11, 2020 4:17


    We know you have questions about working with an agency. In this episode, Jayce will answer all the questions that have you skeptical about scaling your Amazon business while partnering with an agency. --- Want to join in the conversation? Follow us on : IG: instagram.com/sellerinteractive Website: sellerinteractive.com

    Why Evergreen Content Works for Amazon Sellers | Seller Quick Tips

    Play Episode Listen Later Sep 9, 2020 4:50


    Wondering why you're not getting more reach for your eCommerce business? In this video, Jayce talks about the importance of creating Evergreen Content. We also take a deep dive into how Youtube channels like The Wooded Beardsman and The Weavers of Eternity became successful by creating evergreen content. Learn more about creating "How To" videos that stand out from the rest. --- Want more Amazon content? Follow us on : IG: instagram.com/sellerinteractive Website: sellerinteractive.com

    How to Collaborate with Content Producers in your Niche

    Play Episode Listen Later Sep 2, 2020 12:07


    In this episode, Jayce discuss how and why you should collaborate with other content producers in your niche. Learn how you can reach more audience with these under utilized technique. --- Need help on your Amazon listing? Visit bit.ly/sellerinteractive Don't forget to share your thoughts, and follow us on socials for the latest updates tips and strategies. FB: facebook.com/sellerinteractive IG: @sellerinteractive Twitter: @sellerinteract

    Claim Amazon Authority

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel