Buy Like a Guy

This is the first installment of the audiobook version of my book The Inappropriate Guide to Buying an Engagement Ring. I'll be releasing one chapter a week, right here in the podcast feed. If you'd rather read the whole thing now (because waiting is for people in line at the DMV), you can grab the full book on Kindle or paperback by clicking here.  Full transcript below (Oh and hey! This is all copyrighted so don't steal my shit.)  This is the "Inappropriate Guide to Buying an Engagement Ring- Irreverent Wisdom From an Industry Insider. Short, Simple, and Straight to the Point." Introduction: I don't care what's under the hood of my car. I'm pretty sure there's an engine in there, but I'll be damned if I know what it's about. And frankly, I don't care. I wanna go fast when I need to and slow when I don't. That's it. Good to go. Some guys get off on knowing every detail about their engine. The compression ratios, the torque curves, the whole mechanical circle jerk. They're the same guys who can tell you the exact temperature their bourbon was aged at or why their guitars, pickups are superior to every other pickup ever manufactured. But here's what 30 years in the trenches of the diamond business has taught me. Buying an engagement ring isn't about becoming an expert. It's about doing something incredible for someone you love. Somewhere between the YouTube rabbit holes about ideal cut grades and the forums full of guys comparing certification numbers like fantasy football stats, we've lost the plot. You are not here because you woke up thinking, man, I really need to learn about crystalline structures today. You're here because you found someone who makes your, he beat faster and you want to do this right? The problem is the diamond industry has turned what should be one of life's most romantic moments into something that. Feels like studying for a final exam you never signed up for. And that's why I wrote this book, not to turn you into some diamond grading savant, but to give you just enough knowledge to work with someone who actually knows their stuff. Think of it as your cheat sheet for navigating this world while keeping your sanity intact. And yes, I'm mostly addressing the guys buying rings for their girlfriends in this book. But if you're buying for your boyfriend or you're a woman buying for your girlfriend, the advice works just the same. The diamond doesn't give a damn who's wearing it and neither do I. What matters is what that ring symbolizes between two people who found something that's worth keeping. I've spent years watching guys walk into my store looking like they're about to face a firing squad. Armed with printouts of diamond specs and enough anxiety to power laws Vegas for a week. There are shell-shocked veterans of a war they never needed to fight. . So here's what I'm going to do. I'm gonna cut through the bullshit and tell you what actually matters. Not the marketing hype or technical jargon, but the real deal, the stuff that makes a difference when you're standing there ring in hand, heart pounding about to ask the biggest question of your life. We'll cover just enough technical stuff to keep you informed, but more importantly, we'll talk about finding someone you can trust to handle the heavy lifting. Because this isn't about becoming a diamond expert, as I've said, it's about making a moment unforgettable. There are plenty of great professionals who live. For helping people like you create those perfect moments. Your job isn't to become one of us. It's to find one of us. You click with. So grab a beer, get comfortable, and let's cut through the noise together. By the time we're done, you'll know exactly how to handle this whole ring thing without losing your mind, your savings or your romantic soul in the process. Now buckle up and let's do this. If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

Andy here with an announcement. I'm taking a break for the next couple of months so I can line up some guests I plan on having on the show. I plan on being back in October, ready with new episodes hot off the press so stay tuned for that. I want to make sure I'm delivering value in these episodes, so if you've learned something or know of someone who would be a great fit for the show definitely let me know! If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

I'm going to share something I learned first hand about what you should not do when you buy and give something as special as an engagement ring, an anniversary gift...hell...any gift for that matter.  I get right to the point when I tell you, "Don't tell her how much it cost. Not even a hint." Telling her what you paid for something can quickly turn a special moment into an awkward one. She's not going to feel cherished, loved, or appreciated if you disclose the price tag.  It'll be more along the lines of uncomfortable embarrassment.  I want to be clear, this isn't one of those "men are stupid" rants that are ubiquitous on the interwebs these days.  Nah...this comes from a real-life experience, and while you think I would know better...I'M the guy that did it!  (I gave my wife a gift and on more than occasion I hinted at how it cost much more than she would've thought.  What a boob I was.  So stupid.)  And have to tell you, this advice applies to all gifts. The price tag is none of her business. I understand where this desire to reveal the cost comes from – sometimes, we're just genuinely proud of what we're giving her and we want a significant reaction. That's okay, but remember that it will come over time, in stories, maybe some bragging, or perhaps a sweet moment when she says, "You shouldn't have." When you give her those earrings, that engagement ring, or whatever it may be, keep the price to yourself. There's never a time when it's chivalrous to tell how much you've spent on her, so don't do it. On a related note, when you give her the gift or she sees her engagement ring for the first time, give her a little time to absorb it all. Her reaction may not come immediately, and that's perfectly fine. Sometimes she needs a few moments to process all the glitter and glory that's been bestowed on her, so relax, and let the moment unfold naturally. Now, for the ladies listening, here's something our sales associate, Lindsay, asked me to mention: when your significant other gives you fine jewelry that might not be your style, accept it gracefully, even if it's not your style.  In almost every case it's better to accept the gift, and remember why he gave it (because he loves you) and keep it. That's how I was brought up – a gift is a gift, and it's the thought that counts.  Of course I understand that fine jewelry often involves a significant investment, and if it's not your style, you probably won't wear it much. Nobody wants that, so if it's just too hideous for you to wear, an exchange is probably in order.  If you do decide to exchange the gift, please be gentle when you tell him. You don't have to say it "right out of the box," as they say; give him a moment to feel proud of what he did for you. Then, when the time feels right, you can thank him for the gift, and explain that you'd like to exchange it for something more your style. This way, he won't feel like a failure in your eyes. You can guide him, teach him about your style, and even fill out a Wish List while you're exchanging your gift for the next big occasion.

In this episode, I'll talk about the concept of the commitment ring, that beautiful bridge between dating and engagement. Whether you're sipping beers at a cookout or pondering your future, this episode dives into the emotional significance of giving and receiving a ring that says, “We're in this together.” Join me as I discuss why a commitment ring is more than just jewelry—it's a powerful declaration of love and dedication.  Here's the link to Episode 35: Why Independent Jewelry Stores are Better Than Chain Stores and Online Joints. If you want to talk with me personally you can email me at andy@buylikeaguy.com. Or if you'd like help finding a jewelry store closer to home, drop me a line and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

In this episode we're going to dip our toes into the realm of lab-grown diamonds.  I'll shed  a little light on the ever-evolving diamond industry, exploring the distinctions between lab-grown and natural diamonds, their formation processes, and the ongoing debate surrounding their place in the fine jewelry world.  Lab-Grown Diamonds: A Historical Perspective It may come as a surprise, but lab-grown diamonds trace their beginnings to the 1950s when General Electric crafted the first industrial-grade diamond crystals. Technological advancements  have propelled the creation of larger, gem-quality lab-grown diamonds, revolutionizing the world of fine jewelry with their remarkable beauty. Are Lab-Grown Diamonds Actually Diamonds? I'll answer this hot button question that I get all the time.  The fact is, lab grown diamonds have the same crystal structure, hardness, and optical properties of natural diamonds. So what do you think the answer is? There ARE Differences: I'll explore the distinct processes of lab grown and natural diamonds formation, trace their origins, and unravel the cost disparities that exist between the two.  Gain insights into the rarity, affordability, and sentimental value associated with each type, empowering you to make an enlightened decision aligned with your personal preferences. The Power of Choice: The fact is, you DO have a choice, and there's an easy way to make it: trust your gut.  Ultimately, the decision between lab-grown and natural diamonds rests with you, ensuring that the symbol of love and commitment you choose carries the significance and impact you want to deliver.  If you want to talk with me personally you can email me at andy@buylikeaguy.com. Or if you'd like help finding a jewelry store closer to home, drop me a line and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987  This episode was originally published in June 2023.

One of the most common questions I get is, how much does an engagement ring cost? Or how much should I spend to get a decent ring? Now there is no single answer to that, but today I'll share some numbers that might help you and then give you the single best answer I know of. If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 This episode was originally published January 2023.

In this episode, I'll discuss diamond fluorescence, a topic that is rarely talked about. I'll explain what fluorescence is in my own words, and how it affects the appearance and value of a diamond. I'll also address the question of whether fluorescence is a "good or bad" thing and per usual, how the ultimate answer to that question comes down to personal preference. You'll learn a few things about this lesser-known aspect of diamond buying. Takeaways Fluorescence refers to the discharge of light that occurs when a diamond is exposed to ultraviolet light. Approximately 25-30% of diamonds exhibit some degree of fluorescence. Fluorescence can cancel out the yellowish tint in near colorless diamonds, making them appear whiter. Fluorescence can lower the price of diamonds, making them a bargain for some buyers. Personal preference is key when deciding whether fluorescence is desirable in a diamond. If you need expert advice about something you don't know much about, and need a little guidance, send me an email at andy@buylikeaguy.com and I'll do my best to cover it in an upcoming show.  If you're “that guy or girl,” that people should hear from because you know your sh*t about a certain subject, please reach out to me, and let's talk about how we can work together. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

In this episode Tim Jackson, founder of Independent in Time, continues our chat about the Independent Watch world, something most people know very little about.  We'll talk more about the dedication, discipline, and expertise required to excel in this field. The craftsmanship, technology, and artistry behind mechanical timepieces is impressive to say the least!  These watchmakers have a lot of skin in the game, and the successful ones continue to produce fine timepieces year-after-year.  Takeaways: Tim emphasizes the value of independent watchmaking as a form of micro-mechanical horological art, distinct from mass-produced timepieces. He also sheds light on the dedication, passion, and skill required to bring an independent watchmaker's vision to life, highlighting the unique qualities of their creations. Follow Tim's Instagram page at @independentintime, or reach him via email at tim@independentintime.com.   If you need expert advice about something you don't know much about, and need a little guidance, send me an email at andy@buylikeaguy.com and I'll do my best to cover it in an upcoming show.  If you're “that guy or girl,” that people should hear from because you know your sh*t about a certain subject, please reach out to me, and let's talk about how we can work together. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

It was a pleasure to welcome Tim Jackson on the show again!  Tim is the founder and owner of Independent In Time, and a passionate supporter and dealer for Independent Watches and they people who make them.   He shares his journey into this niche industry and the unique challenges faced by Independent Watchmakers. The discussion also explores the dedication, discipline, and expertise required to excel in this field. The craftsmanship, technology, and artistry behind mechanical timepieces is beyond comprehension for someone like me, and I must say my appreciation is sky high after this interview.    The challenges and unique qualities of independent watchmakers compared to established brands are worth considering when you decide if their watches are worth the price you'll pay. (They are.)   Takeaways The world of independent watchmakers is a niche industry that requires dedication, discipline, and expertise. Crafting mechanical timepieces involves intricate details and precision, with a focus on traditional watchmaking techniques. The journey of independent watchmakers involves overcoming unique challenges and competing with established brands in the industry. Independent watchmakers combine mechanical expertise and aesthetic design, showcasing a rare blend of skills. The process of creating a mechanical watch involves meticulous hand-finishing, precision assembly, and rigorous testing for accuracy. The marketing landscape for independent watchmakers has evolved, allowing direct connection with potential customers through social media and the internet. Be sure to find and follow Tim's Instagram page at @independentintime, and I'd love to connect with you on the @buylikeaguy page as well!   If you need expert advice about something you don't know much about, and need a little guidance, send me an email at andy@buylikeaguy.com and I'll do my best to cover it in an upcoming show.  If you're “that guy,” (and of course you can be a woman) that people should hear from because you know your sh*t about a certain subject, please reach out to me, and let's talk about how we can work together. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

Me and Derek, our resident bourbon expert, explore more aspects of the bourbon world, including brand loyalty, the cost of collecting bourbon, and the emotional connection people have with their favorite brands.  We talk about 'taters' (bourbon enthusiasts who wait in line for rare bottles and collect them without opening) as well as some other bourbon slang, such as the 'angel's share' (the alcohol vapor that evaporates from the barrel during aging) and the 'devil's cut' (the bourbon that soaks into the wood of the barrel).  What about a "fake tan," a reference to distillers adding artificial caramel coloring to bourbon to make it appear like it has aged longer.   We also discuss bourgon related topics like the difference between whiskey and bourbon, the use of flavorings and finishes, the importance of glassware, and the moonshine. We cover a lot, and I can tell you that it brought up another idea for our next episode: History Lessons from the Bourbon World.     Takeaways The bourbon world is more complex and involved than expected, with a wide range of brands and information to explore. Brand loyalty is common among bourbon enthusiasts, who find emotional connections to their favorite brands. Collecting bourbon can be costly, especially when seeking rare and limited-edition bottles. The 'angel's share' refers to the alcohol vapor that evaporates from the barrel during aging, while the 'devil's cut' is the bourbon that soaks into the wood of the barrel. There are discussions about the possibility of distillers adding artificial caramel coloring to bourbon to make it appear aged longer. Bourbon is a type of whiskey that must meet specific legal requirements, including being made in the United States and aged in new charred oak barrels. Flavorings can be added to whiskey, but not to bourbon. However, bourbon can be finished in different barrels to add additional flavors. The choice of glassware, such as the Glencairn glass, can enhance the tasting experience by concentrating aromas and maintaining the temperature of the whiskey. Moonshine refers to illegally distilled spirits, and the term should not be used to describe legally produced grain liquor. Personal preference plays a significant role in choosing and enjoying bourbon, and there is no right or wrong way to drink it. If you need expert advice about something you don't know much about, and need a little guidance, send me an email at andy@buylikeaguy.com and I'll do my best to cover it in an upcoming show.  If you're “that guy,” (and of course you can be a woman) that people should hear from because you know your sh*t about a certain subject, please reach out to me, and let's talk about how we can work together. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

[Look at me.  I'm your expert now.] In this episode, I'm going to talk about the different materials used to make men's wedding rings. I'll cover the most popular options like gold, platinum, titanium, tungsten carbide, palladium, tantalum, and cobalt, and touch on additional materials you've heard of, and probably not heard of. (A ring made with breast milk?) I'll explain the advantages and disadvantages of each material and ultimately settle on the most important aspect to consider: your personal likes and dislikes. (I know...revolutionary!) Key Takeaways: Gold: A timeless choice, but prone to scratching and denting. Platinum: Durable, tarnish-resistant, and patina-prone. Titanium: Lightweight, hypoallergenic, but non-resizable. Tungsten Carbide: Ultra-durable, but can shatter. Palladium: Platinum-like, but potentially pricier. Tantalum: Shades of gray, with resizing challenges. Cobalt: Affordable, bright white, but not easily resized. Even More Materials: From meteorite to breast milk.  There are almost endless choices for rings these days. The most Important Thing: The most important factor when choosing a wedding ring is personal preference. If you need expert advice about something you don't know much about, and need a little guidance, send me an email at andy@buylikeaguy.com and I'll do my best to cover it in an upcoming show.  If you're “that guy,” (and of course you can be a woman) that people should hear from because you know your sh*t about a certain subject, please reach out to me, and let's talk about how we can work together. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

Tim Jackson and I continue our discussion about fine watches, and what makes them "tick." Tim is the Founder and Owner of Independent in Time, a company that deals in watches made by Independent Watchmakers from around the world. We cover a lot of ground here, including different watch options, brands, and other things to consider when choosing the perfect timepiece. Key Takeaways: Well known watch brands are a great starting point for discovering what kind of style appeals to you. If the price tag is out of reach, all is not lost!  There are alternatives. Micro brands are emerging as exciting contenders. These smaller, enthusiast-driven companies offer unique designs, quality craftsmanship, and affordability. Questions to ask yourself: Is historical prestige essential, or are you open to newer players? Do you prioritize performance, aesthetics, or both? Explore micro brands that blend innovation with affordability. They often deliver impressive features and designs. If you need expert advice about something you don't know much about, and need a little guidance, send me an email at andy@buylikeaguy.com and I'll do my best to cover it in an upcoming show.  If you're “that guy,” (and of course you can be a woman) that people should hear from because you know your sh*t about a certain subject, please reach out to me, and let's talk about how we can work together. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

In this episode we're going to talk about watches with Tim Jackson, the Founder and Owner of Independent in Time. He deals in watches that are made by Independent Watchmakers from around the world. When it comes to watches, he knows his sh*t. We talk about the basics of buying a "nice watch," the appeal of owning and collecting fine watches, the different kinds of movements, and ultimately, what you should look for when you're shopping for a fine quality watch.   Key Takeaways:  Buying a watch is often about more than just telling time; it can be a form of self-expression and a way to communicate personal style. There are different types of watch movements, including mechanical (self-winding) and quartz (battery-powered), each with its own advantages and characteristics. Determining the quality of a watch can be subjective, but factors such as price, reputation, and craftsmanship can be indicators of a well-made timepiece. The watch industry has a wide range of brands and styles to suit different tastes and budgets, from classic and traditional designs to avant-garde and modern aesthetics. Marketing and brand reputation play a significant role in the perception and value of watches, with certain brands commanding higher prices due to their heritage and reputation for quality. If you need expert advice about something you don't know much about, and need a little guidance, send me an email at andy@buylikeaguy.com and I'll do my best to cover it in an upcoming show.  If you're “that guy,” (and of course you can be a woman) that people should hear from because you know your sh*t about a certain subject, please reach out to me, and let's talk about how we can work together. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

In this episode my guest, Leland Conway, provides valuable insights on buying a handgun for the uninitiated. He emphasizes the importance of not relying solely on friends' recommendations or the advice of gun store employees, as the choice of a handgun is a personal and individual decision.  (There are exceptions, and he'll cover that as well.) Leland recommends taking a basic firearms class to learn about gun safety, recoil, and different types of handguns. He also suggests going to a gun range and renting different guns to find one that feels comfortable and fits well in the hand. Leland also highlights the importance of responsible gun ownership and the need for proper training and knowledge. Click here to learn more and follow Leland Conway: https://khow.iheart.com/featured/leland-conway/ My Takeaways: Don't rely on friends' recommendations or gun store employees when buying a handgun; it's a personal choice. Take a basic firearms class first to learn about gun safety, recoil, and different types of handguns. Go to a gun range and rent different guns to find one that feels comfortable and fits well in your hand. Responsible gun ownership requires proper training and knowledge. If you need expert advice about something you don't know much about, and need a little guidance, send me an email at andy@buylikeaguy.com and I'll do my best to cover it in an upcoming show.  If you're “that guy,” (and of course you can be a woman) that people should hear from because you know your sh*t about a certain subject, please reach out to me, and let's talk about how we can work together. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

In this episode, Pat Finn and I continue our off-the-cuff exploration of the significance of fine jewelry, including a pretty sweet story about Pat's late friend, the legendary Chris Farley, and his love of gift-giving. We get a little sentimental, but it's cool, because that's one of the unexpected powers of jewelry:  it can connect us to our past and the people we love the most.  Jewelry is more than just shiny trinkets, and we talk about how fine jewelry becomes physical representations of unforgettable moments and intense emotions.   Okay, yeah...it's a bit deep, but you won't need a tissue.  No tears were shed in the recording of this episode.  This isn't about sad stories.  It's a more of a quick reality check about why jewelry is, in fact, a necessity in our lives.   Grab a drink, sit back, and decide if you agree with us. Here is Pat's IMDB link: https://www.imdb.com/name/nm0278156/ His company is Improv+Ability: https://www.improv-ability.com/ Reach out to him via email if you have questions: pat@improv-ability.com If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Or, you can shop online at my jewelry store right here: https://www.koehnjewelry.com/ Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987  This episode was originally published in May, 2023

Pat Finn is a well-known actor, comedian, and writer with over 25 years of experience in the entertainment industry. He's appeared in numerous TV shows and movies, including The Middle, Seinfeld, “It's Complicated,” and the “I Am Chris Farley” documentary.  He has an almost endless list of professional accomplishments, and I wanted him on the show because he's also a husband, father, and regular guy who really seems to “get” the whole jewelry thing.  Here is Pat's IMDB link: https://www.imdb.com/name/nm0278156/ We're going to discuss his own experience of buying an engagement ring, how he was clueless about the whole process, and how sometimes you just have to trust the experts.   He called me a "Sherpa," in this episode, and you know what?  I kinda liked it.  His company is Improv+Ability: https://www.improv-ability.com/ Reach out to him via email if you have questions: pat@improv-ability.com If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Or, you can shop online at my jewelry store right here: https://www.koehnjewelry.com/ Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 This episode was originally published in May, 2023.

Bourbon continues to be a "go to" for guys who want to move away from cheap beer and fruity drinks, and I support it.  It's a crazy big world of choices that are mind boggling, even to seasoned bourbon hunters. My guest today is definitely a guy who can help us traverse the multi-leveled landscape of the bourbon world.  Derek works in the heart of Bourbon Country at one of the premier distilleries on the Bourbon Trails of Kentucky.  He'll explain the difference between whiskey and bourbon, highlighting that bourbon must adhere to specific laws, including being at least 51% corn and made in America.  We'll also touch on the rise in popularity of bourbon in recent years.  He'll give us a run down of the ingredients of bourbon, including corn, rye or wheat, and malted barley, and explain how the barrel contributes to the flavor and complexity of bourbon.  You'll learn about the timeline for aging bourbon, and how he believes that between eight and 12 years is the magic number for optimal flavor.   Just like diamonds, he and I agree that personal preference plays a significant role as to which bourbon is right for you.  And of course there is the thrill of collecting bourbons and sharing a pour or two with your friends.  (He'll even give a quick tutorial on the correct way to sip it.  Freakin' great!) Ultimately, according to Derek, there is no wrong way to drink a worthy bourbon.  Cheers!  If you need expert advice about something you don't know much about, and need a little guidance, send me an email at andy@buylikeaguy.com and I'll do my best to cover it in an upcoming show.  If you're “that guy,” (and of course you can be a woman) that people should hear from because you know your sh*t about a certain subject, please reach out to me, and let's talk about how we can work together. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

This is an auspicious moment because in this episode, for the first time, I'm going to address "The Ladies." Specifically, I'm going to talk about what you, as a woman,  should NOT do when you and your fella go to look for his wedding ring. When it's time to pick out his wedding ring, he just might for your opinion. (Most likely he will!) And you should help him out by giving him one. (Or 2 or 3. This shouldn't be a problem for most of the women I know. Ha!) Picture this: A cute couple decides it's time to pick out his wedding band and so they're going to go visit their favorite independent jewelry store.  (Always go to an independent jewelry store.) What's going to happen is he's going to start trying on rings to see how they look. Simple and easy. Maybe. It's normally awkward for him because this is probably the first time in his whole life that he's going to pick out a piece of jewelry for himself, so this is completely foreign to him, and he's in the uncharted waters of the jewelry world yet again.  (Not a guy's favorite place to be.) Most men are comfortable talking about cars, a boat, golf clubs, or even a watch for that matter, but the ring he's supposed to wear for the rest of his life? Not so much... He's going to need a little help and at some point he might turn to you and ask, “What do you think of this one?” Now ladies, this is what you should NOT do or say at that point: “I don't know, you have to wear it.” That is a terrible answer because the person he trusts the most, you, leaves him hanging, and it's embarrassing and offers zero help or direction. When he asks that question it's most likely because he found a ring style he likes and he's looking for your approval. So help him out, and have an opinion…and share it. If you don't have an opinion, it means you're not paying attention, or maybe you actually don't care…but you know what? Care. Even if it's just for a little while. It's not a big ask, and I can tell you he'll appreciate it further on up the road. Guys are easy. We ask because we want to know what you think, and most times we're looking for a verbal nod that, "Yes, I like what you picked out," and even, "I don't like it, how about that one?” (If that happens you can start to hone in on a ring that you both like and you can move forward with rest of the infinite plans you need to check off the list for your wedding day.) Last tip: Your guy (or girl) wants your opinion, but he/she wants to have a say as well. Be open to that…and if he's really digging a certain ring style, go with it, because you know what? Your "one-and-only" wants to like their wedding ring too. If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

Customer involvement in designing jewelry is a growing trend in the jewelry business. Independent jewelry stores offer a range of options, from changing metals and gemstones to adding unique touches. However, there's a crucial balance between personalization and potentially compromising the integrity of the original design when people who don't know what they're doing want to get their hands dirty and help create a personal version of something they like.  While we'll focus mainly on engagement rings, these principles apply to all custom jewelry projects. It's important to recognize that jewelry design is a nuanced craft that demands expertise. Just because you excel in one area doesn't automatically translate to designing jewelry. It's tempting to assume that with countless designs available, any choice will suffice. However, not all designs are created equal. Some may not stand the test of time or wear well. Fine jewelry is an investment, and it's essential to ensure it endures both in style and quality. Jewelry designers dedicate their careers to mastering their craft. They're experts in working with precious materials to create pieces that are both visually stunning and durable. While you can collaborate with designers and brands to customize existing designs, there's a line that, when crossed, risks compromising the final product. This phenomenon isn't unique to jewelry; professionals in various fields encounter similar challenges. As a client, it's exciting to contribute to the design process, but it's crucial to know when to defer to the experts. Remember, being the boss means trusting your team to do what they do best. If you're considering customizing a piece, be mindful of expert advice. When they gently advise against a certain change, it's probably a good idea to listen to them.  Their experience will guide you towards a design that stands the test of time, and will be cherished for a lifetime. While your ideas hold value, sometimes it's best to let seasoned professionals make the final call.  If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 Note: This episode was originally published in September, 2023.

A lot of guys have no idea what a “push present” is.  I have to confess that until there was a baby in my future, I never heard of it, nor did I know what it was.  (And I'm in "the business!") So what is a push present? Is it something you should consider when there's a baby on the way?   First, a push present is a gift that you present to your wife or girlfriend shortly after the baby is born, to celebrate the occasion.  The term "push present" originated from the idea that the mother has "pushed" to bring the baby into the world, and the gift is a way to show appreciation for that effort.  On the surface a push present seems like it's a recognition thing for your wife or girlfriend…I mean it kind of is, giving birth is no small feat, and that's putting it mildly!  (First time dad's: trust me on this. She deserves a damn crown for the blood, sweat and tears that is part and parcel of having a baby!) However,  I think it's way more than recognition because as time goes on, this gift you give her when the baby is born, becomes something more…and its meaning changes.  The impact of this piece of jewelry and the gesture behind it, stretches way out into the future. That simple gift will become legendary in your family tree.  It is something that can be passed down from one generation to the next, to the next. Imagine the short but true story, "Your daddy gave me this when YOU were born."  And then, "My dad gave this to my mom when I was born," and, "My grandfather gave this to my grandmother when my mother or father was born."   A push present is a legacy, even if it doesn't feel that way just yet.  Legends aren't born, they're made. If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 Note: This episode was originally published in April, 2023.  

"The times they are a changin'..."  I'm changing up the show and taking the podcast in a different direction!  Buy Like a Guy will be exploring topics beyond fine jewelry to include other areas of interest for men. But before I go, I'll talk about diamond reports, and reiterate once again the importance of seeking expert guidance when buying diamonds.  Grading reports are all well and good, but nothing compares to actually seeing the diamond, and using professionals to help you get what's right for you and your pocket book.  Shout out to all you experts out there! Drop me an email at andy@buylikeaguy.com if you'd like to be considered as a guest for the show.  Guys have questions.  You have answers.  Let's do it! Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

In this episode of Buy Like a Guy, I revisit when the proverbial "right time" is to make your buying decisions, and the importance of having a Plan B. It's always best to buy important jewelry well before you're planning on giving it.  Why? Because it's the best way to avoid undue anxiety about whether it's going to be done on time for your big reveal.  Know what else happens?  You won't have that nagging pressure hanging over your head as you wait for the final product. I'll touch on the Paradox of Choice, a very real problem in our society as far as I'm concerned, and one that pops up all the time when you're buying something like an engagement ring or custom piece of jewelry.  Customization feeds this monster, and while it can be a good thing, it can also push the lead time out well beyond the time constraints you think are appropriate. Even when you allow yourself enough time, I still suggest having a Plan B in your back pocket.  "Be prepared," is a great motto, and one that can serve you should the jewelry you are buying isn't quite ready when you need it, or when something you've had your eye on is gone when you make the all important move to go buy it.  (Such a bummer.)  It's the best way to avoid getting all knotted and apologizing at the moment of truth.  Nobody wants that.  Takeaways: Avoid undue anxiety and apologies by having a plan B when presenting jewelry. Get jewelry sooner rather than later to eliminate pressure and ensure availability. The customization options in the jewelry industry can lead to the paradox of choice. Always communicate with your jeweler and ask about the timeframe for making jewelry. If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome. Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

In Part 2 of my conversation with Shane Decker we discuss the role of jewelry in celebrating life's events and he shares the most important factors to consider when buying diamond jewelry. The conversation covers various aspects of buying an engagement ring and creating a memorable proposal. Shane emphasizes the importance of choosing the right diamond shape and metal, considering the style of mounting and color of metal, and creating a unique and unforgettable proposal experience. Ultimately, our conversation highlights the significance of expressing love through jewelry and creating lasting memories.  (Cliche' I know...but it remains true.) Key Takeaways: When buying an engagement ring, it is important to consider your future bride's preferences for diamond shape and metal color. The style of mounting and color of metal can greatly impact the overall look and feel of the ring. Creating a memorable proposal involves thinking outside the box and surprising her with a unique and personalized experience. Jewelry serves as a powerful symbol of love and can help create lasting memories. Learn more here: https://www.ex-sell-ence.com/ Get in touch with Shane at sdecker2727@gmail.com. If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome. Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

It seems like most, if not all, of the information and marketing messages coming out of the jewelry industry these days are geared toward women. It makes sense because oftentimes she is the driver when it comes to what sort of style she likes, and as men, we want to give her an engagement ring, or other fine jewelry that she will love.   However, a lot of guys can feel invisible in the process, because not many people or companies are talking to you. You need some direction outside of what your mom says, or her friends say, or even your buddies.  You need an outside opinion and information so you can make a decision you feel good about.  My guest today is someone who can do just that.  Shane Decker is the President of Ex-Sell-Ence, and The Shane Decker Sales Academy, and a jewelry industry legend who has been a diamond and fine jewelry consultant for more than 50 years.  He is a legit diamond evangelist, and has worked with more than 3000 independent jewelry stores worldwide to help develop true professional diamond associates. Shane is going to discuss diamond grading, and why, according to Shane, the bulk of diamonds offered for sale online are not the “deal” people think they are. We also touch on the beauty and "sparkle" of diamonds, their value and emotional significance, as well as the longevity and investment value. We're going to cover a lot in this first episode of the two part series. Get ready for some high energy learning! Learn more here: https://www.ex-sell-ence.com/ Get in touch with Shane at sdecker2727@gmail.com. If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome. Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

In this episode I'm going to talk about something that resonates with both men and women: When you glance down at your brand new ring, and see those first few scratches and dings.  It can be disheartening, and you may even be surprised you even care.   Whether it's a minor scratch, a ding, or a chip, it happens to everyone.  It's kind of like those times when you discover a scratch on our car door or a chip in the windshield.  (I'll cover a little something about a Rolling Stones song that applies.  Well, sort of.)  The good news is that most of the time, it's not a sign that your ring is poorly made. These imperfections are often just cosmetic and can be easily polished out by a skilled jeweler. You may be surprised to hear that I recommend you DON'T buff those scratches out of your rings or jewelry. I'll share a true story from my early days in the jewelry business about an experience I had with an older woman who was visiting from Japan.  She said, "You know you Americans always want everything to look new and shiny.  For me? Each one of those scratches in my ring is a part of my life.  I will never have those polished away."  The lesson: rings and things are physical objects and we live in a physical world, and when the two come in contact with each other, there's going to be some physical evidence that an event took place…even if it's a microscopic scratch from our steering wheel. It's nothing overly important or noteworthy, it's simply LIFE...happening.  I say let it happen…let it show…and if or when your prized pieces really need some sparking up because you just can't stand it anymore…go ahead, and take your jewelry to your favorite jeweler and get a tune up.  But if you're like me, the collective scratches and dings that show up on your rings or other favorite jewelry will feel a little cooler, because they're there. As Ferris Bueller says, in the classic movie Ferris Bueller's Day Off, “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” Maybe those scratches and dings in your rings shouldn't be polished off, but contemplated for a few seconds when you notice them.  Not to recall what caused them, but to appreciate all the days that passed before, and those that are yet to come. If you want to talk with me personally you can email me at  andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome. Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 Note: This episode was originally published on September 21, 2023

If you're the kind of person that doesn't give a whole lotta' "you know what's" about fine jewelry or diamonds, or where the prices come from, I'm here to tell you, that's okay.  In fact, I think it's perfectly normal. If diamonds, gemstones, precious metals and fine jewelry don't interest you…don't learn about them. I believe this is true for pretty much all things.  If something doesn't interest you, find someone who knows their stuff, and let them do the work for you. This is a common theme in pretty much every podcast I've done so far, mostly because it's almost always a fail safe way to get things done quickly, and easily. (With one important footnote that I'll mention at the end.) I think the idea of finding an expert to make your life easy, particularly in the jewelry department, makes sense and saves time because there is a lot to learn, and quite frankly a lot of people think it's boring. And that's perfectly okay, because there are people like us…professional jewelry experts…all over the world…who DO take an interest in it, and learn about it, and study it and then arrange for these valuable items, and powerful symbols to be at the ready, when YOU'RE ready to take the plunge. I know people want you to care more, but if you don't, you don't.  And there's no shame in that. What I've found over the years is that a lot of guys are cool with whatever they buy when they know just 2 things: How much does it cost? Is she going to love it? These are highly logical questions, and important ones. They may be the only 2 questions that need answering before you decide what to buy. This got me thinking. I used to know the late, great Chris Farley back in my college days at Marquette University, and that sometimes leads me to think of the movie Tommy Boy. (If you haven't seen it, you should. It's good old '90's humor, and Farley is a classic!) There is a scene the movie that illustrates my point about seeking out expert advice to make life easier as you get to your end game. It's near the beginning, and Tommy Boy's dad, "Big Tom," is talking “sales” at his wedding to a bunch of guys at and around his table, and he says, “Of course I could get a helluva' good look at a T-bone steak by sticking my head up a bulls ass…but I'd rather take the butcher's word for it.” I love that line because it clearly illustrates what I'm talking about when I tell people to seek out experts, and let them do their work on your behalf. Like when you're hunting for the right piece of jewelry. If you're not interested in knowing more about what you're buying besides what it costs and if she'll like it or not...no worries. Take the butcher's word for it...and hit the "go" button. But here's the footnote I promised: this only holds true if you're dealing with a reputable place. And how do you find that place?  You ask around, read some reviews…use word-of-mouth…visit a website…or you could listen to Episode 36 called “Diamonds, Heroes, and A Simple Answer: The Best Advice for Making Jewelry Buying Easy” where I spell it out for you. Physically going to a jewelry store is a thousand times more effective than trying to purchase online, because you can actually talk to the butcher. (Of course I'm referring to a jewelry professional.) It's like having a human search engine standing right in front of you to answer your questions (if you have them) as they guide you to the perfect piece for your particular situation. To loosely quote Big Tom:  "They're going to help you get that jewelry…and you won't need to stick your head up a bulls ass to do it. If you want to talk with me personally you can email me at  andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

“So what's the hardest year of marriage?” You may be surprised to hear that I've been asked that question more than once. (Unless you're married. Then you know it's not an uncommon question, especially when you're talking to young men who are about to get married.) I actually used to ask that same question as a young lad working behind the jewelry counter. It was a nice ice breaker when someone was in the store looking for an anniversary gift. One day I asked a certain gentleman that question, and he reframed it for me, then gave me an answer that I'll never forget.  He said something like, "It's not about which years are the hardest, it's about which ones are the most important.” I said, “Okay, so which one is the most important then?” He said, “The one you're in.” Ka-pow! Simple, awesome, and profound, and I've never forgotten that. (Even if I don't  act like I know this secret every day of my marriage.) So what does this have to do with jewelry? Well, there are certain anniversaries that are considered milestones, and these are the ones that guys tend to buy jewelry for, because women tend to ask for it at these times. These are the anniversaries that end in either a zero or a five.  For example, the 5th, 10th, 15th or 20th, etc. Does that mean if you're celebrating an anniversary that does not end in a five or a zero you shouldn't give an important piece of jewelry to mark the occasion? Should you wait til your 10th anniversary if this is your 8th? In a word: no. Let me reframe how we think about wedding anniversaries, and what we're trying to say when we give fine jewelry for these occasions to explain what I mean. On the surface, it seems like what we're saying when we give jewelry for an anniversary is, “Wow! We got married 8 years ago today (or 10, or 14, etc), and I love you. Happy Anniversary!” It's true, you are saying that, but I learned another listen from a completely different person, that is worth passing on. He said what we're really saying when we give fine jewelry to celebrate an Anniversary is, "Happy Anniversary.  I love you.  We made it another year…let's keep going!” It doesn't matter a whole lot which year you're celebrating when you think about it like that now does it? Recap: The most important year of marriage is the one you're in, and when you cross the finish line of that year, you're crossing the starting line of the next one, and that's when jewelry is the perfect way to mark those milestones, and communicate what's in our heads and our hearts. I would be remiss if I didn't have some suggestions about what kind of jewelry to give as an anniversary gift.  There are a few classics that are always appropriate, and I tell you what those are in Episode 5 called “The Top Five Jewelry Gift Guide for Guys.” These are fail safe gifts, and giving any one of these five gifts for your anniversary is a home run. If you want to talk with me personally you can email me at  andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

As human beings we have an innate need to express ourselves to the rest of the world. Whether through our clothes, our time pieces, sharing our tastes in music, wearing our favorite team's merch…and of course, wearing a ring on the ring finger of our left hand, to tell others that, “Hey!  Hands off.  This girl or guy is spoken for.” But how did this come to be an almost universal practice in Western cultures? You may have never thought about it because it's pretty much a non-negotiable these days, but where did this all start? Apparently the roots of this tradition began in ancient Egypt, where rings were given as a symbol of eternity and an unbroken circle of love.   That remains true to this day, even if you've never thought about rings in that way.  (Like I said, strong symbolism there.) In previous episodes and actually in real life, I tell guys all the time, "Rings say more than any other piece of jewelry you can give someone, so if you give a ring, you better mean it." We can thank the Romans for that, since they started that tradition. The specific choice of wearing wedding rings on the fourth finger, now commonly called the ring finger, of our left hand found its prominence in ancient Rome. They held a belief that the "vena amoris" or the "vein of love" ran directly from the ring finger to the heart. Hence, placing the wedding ring on this finger became a ritual symbolizing the eternal connection and love between the betrothed. So wearing a ring on the ring ring finger of one's left hand was and is a profound gesture, echoing the idea that love flows directly from the heart. Medieval Europeans and the Christian Church played a pivotal role in solidifying the practice during the ring ceremony, infused with religious significance, that involved the priest placing the ring on the left hand's ring finger while invoking the Father, the Son, and the Holy Spirit. It was a sacred act that further enshrined the tradition in the hearts and minds of the people that attended, witnessed, and took part in such ceremonies. Obviously this still happens in one form or another in similar ceremonies to this very day. As history unfolded, the tradition traversed continents and cultures and continued to gain momentum. However, it wasn't until World War II that the left hand, ring finger tradition gained widespread recognition in the United States. Soldiers and their brides would wear their wedding rings on the left hand, ring finger as a visible and tangible connection to each other. It sounds like that's when it found a permanent place in our culture, because it became a cherished tradition that endured beyond the war. Of course this tradition continues today…even if, until now, you didn't know why. So there you have it, a shallow dive into the history of wedding rings and why we wear them where we do. This information might come in very handy someday. How? I can't rightly say, but of course life is a miraculous thing, and there just might be a free beer in your future because you can correctly name the vena amoris. Stranger things have happened... If you want to talk with me personally you can email me at  andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

There are some fantastic pieces of jewelry that are beautiful and impactful, and they tend to cost a lot of money, and it's also the kind of jewelry that she won't wear "all the time." It begs the question, “Why would I spend a lot of money on something that she won't wear that often? It's not 'practical.'" That makes some sense I suppose, and it can seem like a valid reason not to buy that fancy bracelet or those diamond hoop earrings for an anniversary, a birthday, or certain holidays because they're fancy and she won't wear them all that often.  Women echo this argument because just like men, they're a little confused as to why someone would buy or give something that costs so much money, that she won't wear but a few times a year. (Special occasions.) I happen to believe that logic is not the best way to make a decision when it comes to our most prized possessions in general, and jewelry specifically. I believe jewelry is a need, and if you'd like to know why, listen to Episode 10: “Diamonds and Jewelry: The Best Investment You'll Ever Need.” But why do I say logic is NOT the best way to justify fancy jewelry purchases? My answer is philosophical, I have to warn you, but it's also something I believe. The reason I say this is because Life is short. Normally, when we say, “Life is short,” we tend to gravitate towards and think about the moments that are really big ones for us, right? We don't think, “You're right, life IS short, I better get the grocery shopping done.” Or, “man, life is short, maybe it's time I started using fabric softener.” The life is short mantra tends to move our thoughts into milestone moments we hope to have, or achievements, or going for that elusive goal we've been talking about forever. We think of big memories, like getting married, the birth of our children and grandchildren, nieces and nephews, the monumental anniversaries and dream vacations, and unfortunately, the loss of loved ones along the way.  It's not a pleasant topic I know, but as my mom and dad used to say, “Death is also a part of life.” The point is, we tend to talk about and remember the big moments in life, but there are little moments too, and they're most certainly tied to those earrings or that ring she won't wear every day, if you let them. These little moments are the ones that we don't remember at all.  We know they happened because we're another year older, and something happened between the bigger, more memorable moments. They're small and habitual. They're forgotten bits of time that end up being how we spend the majority of our lives here on earth. But the reality is that the forgotten times, combined with the remembered ones, are the history of our personal lives.  Then we mix up our lives with someone else's personal history to create a whole new history that takes us in a direction we hoped for. Maybe it's committing ourselves to one person for this short life, and having children, a home, a garden out back, or opening a dance club. I don't know any of that because these are your dreams, so have at it. That's a little deep and of course I simplified the ups and downs and circles of Life, so what does this have to do with jewelry anyway? (Much less those nicer pieces that can seem impractical?) I'd argue that those impractical pieces, as so many people put it, are worth the money you invest, even if they're not going to be worn every day.  I'll tell you a little story that happened this past holiday season when my wife and I were attending a very small get together with a few friends. At one point during the evening I noticed our hostess was wearing a diamond bangle bracelet, which for most people is not an everyday piece. (It wasn't for our hostess either.) I'll tell you how I complimented her on the bracelet, and how that quick exchange gave birth to this episode, and my explanation as to why I know that "fancy" jewelry, even though it's worn just a few times a year, is worth your investment. (Actually it's worth MORE than the money you'll spend, and I'll argue that as well.) It comes down to the way extra-special jewelry, the "not every day" jewelry, enhances the forgettable moments, and doesn't leave us with specific memories per se, but a general feeling of a life well lived. Take listen and by all means let me know your thoughts. Am I right? (Say yes...) If you want to talk with me personally you can email me at  andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

In this episode I'm going to clue you in on something that I learned last week after talking with the girls here at the jewelry store. First time listeners, if you don't already know, I get a wealth of information about women from Lindsay, Susan, Kristyn, Katie, Morgan, Ali and my wife, Jenn. (Yes, I'm the only guy here.) A guy came in to meet with Lindsay for the second time, to decide which engagement ring he was going to buy. He had a list of characteristics that he wanted to review, so he could propose with the “right” ring. While Lindsay thought he was coming in to get the ring he wanted to propose with, he had other ideas. He came, talked, learned, and then made a decision about which ring he was going to get, and then he left...without a ring. Which prompted me to ask this question: Does a guy have to feel ready to get engaged before he buys the ring? I don't think so...especially when you realize that the timelines of a woman who is looking for engagement rings is probably different from yours. I learned that from Lindsay and the others when she said something like, “I don't think guys realize that as soon as she starts talking about rings, or they go out and look at them together, she's ready to get engaged.  She's ready to accept that ring.” I think that's some golden insight there, which is why I'm passing it on to you in this episode. Am I saying that because she's ready, you need to "step up" and get her a ring and propose? Not at all. You're part of the equation too, and sometimes I think people forget that. It can feel like it's all about her, and of course it's not…it's about both of you. However, Lindsay's insight is really good to know if you're ready to pop the question. Why?  Because you know she's going to say YES. If you're ready to roll, and you want to ask her to marry you, and she's been talking about rings, maybe you both went and looked at them together and you and your sales professional know what she'd prefer…you're golden. She's ready. Get the ring and plan that proposal. She's gonna say YES. So what about my question as to whether or not you have to be ready to get engaged before you buy the ring? I fully believe you can buy the ring well before you're ready to pop the question. Sounds far fetched? It's not. It's been done before, and fairly often I might add. Guys who do this have a great sense of relief and confidence because ring buying part of the process is over and done with. It's kind of like booking and paying for a trip way ahead of time.  It takes a ton of pressure off. I'll tell you a story about a guy who bought her engagement ring after the first date! It's a rarity I'll admit...but it's a cool story and I tell because it illustrates the point beautifully. The main thing to know is this: when your girl brings up the subject of rings, or you ask what kind of ring she'd like…and she shows you…and maybe you go a step further, and physically go to a jewelry store and “kick some tires” as they say, her timeline is very short from that moment on…even if yours is further on down the road. That's fine.  I'm not suggesting you need to propose on her timeline alone, but what I am suggesting is that it's not unheard of to buy the ring you know she wants…and the one you want to give her…well before you have a planned proposal date.  If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987

This the second half of a discussion I had with my friend and hero, Maarten de Witte, aka "The Diamond Wizard."  He's a living legend in the diamond cutting world, and he decided to tackle the oft repeated (and crazy cynical) idea that "diamonds are a bad investment." Are they?   Some people think there is no question that diamonds are a "bad" investment.  That the entire diamond industry was created by DeBeer's and they're diabolical marketing campaign that causes people to believe there is value to what is actually a worthless rock.  So, are they worthless?  Is this all a big ol' rip off?  Or is there something more to it than that? We believe there is far more to it than certain people and cynics would have you believe. Much more, actually.  They are, in fact, the best investment a person can make in certain respects.  Don't believe me?  Take a listen and decide for yourself.  If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. You can also email Maarten at maarten@americandiamondcutter.com. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987  Note: This episode was originally published on April 6, 2023.

So I ran across a video where the guy in the video said that engagement rings were a scam and a rip-off and I just had to address it. But rather then answer it myself I brought in an expert jeweler and former director of the American Institute of Diamond Cutting to discuss this in an exclusive two-part interview. Take a listen and let me know your thoughts! If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 Note: This episode was originally published on March 30, 2023

I wore a Rolex as I recorded this episode. Not to impress anyone, but because I had a certain memory, and a revelation a bit earlier in the week that is wrapped up in the Rolex brand, so I thought I would share it with you in today's podcast. Certain possessions in our lives, especially the ones we've earned, or that were given to us from people we have a strong affection for or a bond with, have great meaning and significance. Not just now, but later on down the road, when we least expect it.   Maybe you absentmindedly unlock the front door and enter our home, or decorate a tree for Christmas, or even write and record a podcast, and then BOOM...you see a ring, or a cherished necklace, or a watch that once belonged to your father, and then? A memory or a feeling flashes to mind of who that person is, and what they mean to you, or meant to you, if they are no longer on this earth.   I noticed the weight of the watch as I took it off and set it down beside my keyboard so I could type out this episode without it getting in the way. And in a flash, I thought about my dad, and how much he LOVED Rolexes. He was a legitimate watchmaker, and for whatever reason, Rolex struck a chord with him like nothing else. Almost every time I talk about Rolexes I find myself repeating what my dad told me all those years ago, when I couldn't understand how he would spend so damn much on a watch…even though I was working for him at the time and knew that they were revered and sought after, and had real value in terms of the workmanship, their quality standards, and the materials they use.  (Yes…Rolexes actually are some of the finest timepieces a person can ever own.) My dad was a character, and quite honestly he didn't care what most people thought of him or what he said, or did. His words were a tad BOLD as my brother would say, but they had a tendency to cut through the “bullshit,” as my dad used to say, and get right to the heart of the matter. He said simple things, directly…that upon further reflection…after the unintended shock value wore off…turned out to be true on more than one level.  I think deep down, my dad was a teacher, even though we didn't know it at the time.  I'll never forget the day he came back to the jewelry store, after a long lunch, wearing a 2 tone Rolex Submariner. I couldn't believe it! We didn't even sell Rolex at the time. That meant he paid retail to one of our competitors, to get that watch. That's how much he loved Rolexes! I asked him, “Why would you spend so much money on a watch, and from a competitor for god's sakes?” I'll never forget his answer.  He looked at that watch, and then at me and said, “You know Andy, you're never broke when you're wearing a Rolex.” Even now I laugh at that flippant but true response to my question. (Which I admit was out of place and unnecessary on my part.)  I was too naive, and too full of my own ideas about what was valuable in this world, so  I didn't quite understand that he earned that watch, and he was talking as much about the monetary value as he was about what was behind him getting the watch. Yes, he was talking about the monetary value…listen if you're broke, and you have a Rolex, you can sell it for real money in most cases.  He was also talking about a value that is far deeper than those dollars and cents.  He knew there is more to a possession than what we can sell it for. That is more true for jewelry than just about anything I can think of. These Rolexes, diamond rings, bracelets, or any number of pieces of jewelry that are valuable in dollars and cents, are valuable in another way…a higher way. A way that allows us to say what's in our hearts, because there isn't enough money or words to communicate how we feel about important people in our lives. Jewelry that we give and receive conjures memories, stories, and feelings that connect us to the people we love the most. The ones from our past, the ones in our present, and while this may be hard to get our brains around, people we may never meet because they are in our future. You may be wondering why I'd share an episode like this one. It's quite simple actually:  I wanted to remind you that when you buy and give jewelry, that act has meaning beyond the exchange of your money for diamonds, gemstones, precious metals…or watches.  The giving of these treasures is not only a gift to the people you love, but to yourself as well.  In the process of buying and giving jewelry you and the person who ultimately receives it, transform it into something more valuable than the materials it is made from.It turns A ring into HER ring.  A pair of earrings into "Mom's earrings," and maybe a watch into "Dad's watch."  They become touchstones to people and sentiments and legends that walk with us through our lives, whether they are here with us now, or not. Remembering that we have certain people in our lives...our parents, spouses, children, and special friends...whether they are walking the earth with us now, or not, and remembering them, and knowing they love us back is the most important thing there is. When we have them in our life, we are never broke. We are rich beyond measure, and that is what buying and giving fine jewelry, and yes, Rolexes, is all about. If you want to talk with me personally you can email me at  andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your situation, or put you in touch with a trusted jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

In this episode I'm going to address something that is rare, but it DOES happen, and if it happens to you,  it can bring on a not-so-slight feeling of dread.  And I don't think I'm being overly dramatic when I use that word. I'm talking about a simple text from your girlfriend or significant other, and it's a picture of a ring that she sends you, AFTER you've already ordered, or bought, the ring that she told you was the perfect one. Now if you're already married and this is a second ring, like maybe an upgrade, or it's a big anniversary gift, the same thing can happen to you,  and just like someone who's buying an engagement ring, it kinda sucks, or at least it seems that way at first. So here you are, having her dream ring made, or you already bought it, and it's the very ring that you spent time searching for with her, and it's the one that she said was her favorite and the one she wanted if you were going to buy a ring and propose. That part is done, or so you thought, and now you're ready to move on to the next step, which is the proposal.  It's all very exciting, almost magical, because you're going to give her the ring of  her dreams as you ask for her hand in marriage. And then, out of the blue, while you're just doing your thing and biding your time, you get a text from her with a picture of a ring that is definitely not the one she said she definitely wanted. If this happens to you, or already happened to you, you're not alone, and you don't need to worry all that much. Last week a young man named Cole contacted me because this very thing happened to him. He was not overly panicked, but worried enough, because his girlfriend sent him a few pictures of rings that were NOT like the one that he was having made for her.  The one she picked out and told him was THE ring. I'm not gonna lie, my heart sank a little too, because I'm in the jewelry business, and we want our clients to be successful when they give something as important and impactful as an engagement ring. (Or that big anniversary gift for you married souls.) I did what I mostly do when these male/female dynamics appear to throw a wrench in the best laid plans: I ask my wife Jenn what this is all about, and then I ask all the women I work with the same thing, and generally, there is a consensus, and then I report back to my clients,  or in this case, the world, through this podcast. (I gotta say, being surrounded by female perspectives is invaluable when things like this happen.) Jenn said, “Pffft.  She doesn't want a different ring.  She's just ready to get engaged.  These are heavy hints, because as far as she knows he hasn't done anything yet.  The pictures are nudges.” And there's your intel, fella's.  Who woulda thunk it? All this time jewelers, and most guys, think it's about the ring, but the ring is a subset of the big picture. Of course deep down we all know this, and according to Jenn and the other women I work with, texting pictures of rings late in the game is more of a reminder than a style change.  A gentle nudge if you will. What she's most likely saying to you with these texts, is, “I'm ready to get engaged.” And that should give you a whole different level of comfort and confidence, that she is going to say YES, when you utter those magic words, “Will you marry me.” Maybe getting her the EXACT ring she picked out isn't the most important thing.  (But by all means, if she was super specific, and it makes your life easier by doing so, have at it.) If she sends a few pictures after you've started the process, or bought the ring, don't worry too much. What she's probably saying is, “I can't wait to spend the rest of my life with you. Now hurry up and propose, will ya?” If you want to talk with me personally you can email me at  andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your situation, or put you in touch with a trusted jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

In this episode I'll address another great question from a listener.  He asked, “What are some best-sellers or guaranteed things I can get that fall in the range of a 'safe surprise gift'?    I'm asked this question in one form or another all the time, and it sounds something like this, "What sort of jewelry should I get if I want to surprise her, and KNOW that she's going to love it and I'm not going to look like an idiot? How do I know that she's going to love what I pick? Jeez, where do I even start?"   When you start looking for jewelry to give to those special people in your life, it can get overwhelming fast.   Those of you who are regular listeners know that I'm a HUGE proponent of going to a local jewelry store, one that you can call, "my jeweler." (The same way most of us have a preferred dentist, auto-shop, accounting firm, maybe even a favorite deli or restaurant.)  Independent jewelry stores are the kind of place where you'll get the most help, and quite frankly, the jewelry is better at places like this. So that's rule number one for those of you that don't know: find your place…a local independent jewelry store, and then find your guy, or girl, on the inside and let them guide you.    Of course, even if you have your place, and you've been there before, when you walk in, that overwhelming feeling can hit you in a matter of seconds. Split seconds actually. Why?  Because it's expensive stuff, it's under glass, you have to ask someone to take it out for you before you can hold it and look at it closer…and there's just so damn much of it!     That's why your guy on the inside, or girl, is so pivotal because he or she will have killer suggestions to help you be successful in your jewelry buying and giving endeavor.    Most times guys don't have any idea of where to start, but it's easy if you break it down into a few fail-safe categories.    Start with diamonds. Women love getting diamond jewelry as a gift, especially if it's from someone they care about deeply, who also cares about them.    I covered this last year, in Episode 5, called 'The Top 5 Jewelry Gift Guide for Guys,' and you'll be happy to know, this list hasn't changed since then. Actually, it hasn't changed since forever, which is a good thing because generations of men(mostly)have been successful gift givers by staying in one of the following five diamond category lanes. I'm restating them here, and then I'll tell you what to do if you've already given these 5 fail safe jewelry gift ideas, PLUS one design that is NOT a safe bet.  (Buy with caution!)    #1: Diamond Stud earrings. A single diamond that she wears in each ear. It's in a simple setting that holds the diamond. I've heard guys call them 'plain diamond earrings.' They're beautiful, and if she doesn't have a pair, she wants them. There may be some exceptions…but it's a teeny, tiny, fraction of women out there…so you gotta' go with the odds on this one.    #2: A diamond pendant. If she has the studs…get her a matching pendant. Word of caution: there are a billion different diamond pendants, so I would start with a solitaire pendant. It's a single diamond on a chain. Just like the studs…it's clean and beautiful and sends a powerful message. If she already has a solitaire, you can branch out, and pick something with a little more pizazz. This is where your guy or girl on the inside is invaluable because they are willing and ready to recommend something that will compliment the rest of her jewelry wardrobe.    #3: Diamond Hoop Earrings: They look pretty much like they sound.  They're like hoola-hoops that drop down below her ear lobe. (You've seen ‘em a thousand times even if you didn't know what you were looking at.) If she doesn't have them, she should.  I have a little message in the episode for the ladies who love their studs, and don't have hoops.     #4: A diamond tennis bracelet, also called an Inline bracelet: This is the bracelet you've seen where the diamonds go all the way around her wrist. Price alert on this one! They can be a little pricey, especially if they're bigger diamonds, of high quality because you'll be giving her 30, 40, maybe 50 diamonds at one time. But it's an exceedingly elegant gift, and now we have something called Lab Grown diamonds.  Some jewelers like them, others don't, but the fact remains that as of this episode, with lab-grown diamonds, you can get a lot of tennis bracelet for less money than ever before.  Whether you choose natural diamonds or lab-grown diamonds is a personal choice, and something you should discuss with your jewelry sales associate, to find the one that's right for you.    #5: A ring: This one that comes with a disclaimer.  If you're gonna' give a ring…mean it.   A ring is the most emotionally charged piece of jewelry a guy or girl can give to another person. So, if she's the one…and you know it…and she knows it, and you've talked about marriage and you're psyched about it and you're both feeling it and you want to ask her to marry you…then forget the other 4, and get the ring.    The reverse is also true. If you're not in that realm at all…and you're looking for a place to start…then don't start with a ring...start with the diamond studs and go from there.    What if you've already given her all of these things, and she loved getting them…what do you do? Where do you go from there? My suggestion, as usual, is to talk to your friendly jewelry sales consultant, and do just that…consult. Let he or she know what you've already given her, what the occasion is, and then the two of you can plot your next move. They'll know what's fresh and new, and they can and will make suggestions because it's their job to help you be successful.    I would also suggest asking them about favorite designers they carry because designer lines are almost a Life Hack on how to find cool jewelry.  There's an added bonus in that most legit designers have collections that you can build on, and that makes future gift giving a breeze!    There is one gift that is NOT a safe bet, even if it's made with the best diamonds or gemstones possible. Sorry to break it to you fellas, but it's heart shaped jewelry. I know it's the universal symbol of love, but for many, many women…most women actually…wearing a piece of jewelry that's shaped like a heart seems a bit too “cutsey."  It's the word we hear most often when we ask why they would prefer something other than heart jewelry.    Of course, there are exceptions to every rule so if she tells you she loves heart jewelry…then that's what you should be looking at when you go into the jewelry store. Just be 100% sure she wants heart-shaped jewelry.    Follow these guidelines, and I promise, you'll be able to surprise her with the gift of fine jewelry, make her feel special and cherished (your goal) and you'll look like a hero in the process. It's a piece of cake, fella's. These are diamonds, set in precious metal, designed to be noticed, and it comes from you.  Ultimately that's about all there really is to know. Like I said. It's a piece of cake. Now go forth and buy that surprise gift, and give it to her like the man that you are!   If you want to talk with me personally you can email me at  andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your situation, or put you in touch with a trusted jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

Someone asked me to put together a Top 10 list of the things a guy (or girl) should know to make buying jewelry less painful, and maybe even fun.  I personally believe buying jewelry should be fun. When I spend money I want it to feel good, and I'd guess you feel the same way. There is no pleasure in paying an electric bill or that speeding ticket, but there is certainly a feeling of excitement and anticipation when you find something wonderful that you know she's gonna love, and you just can't wait to give it to  her. As I said, that's my hope for anyone who is jewelry shopping and buying. I think a Top 10 List will help in that endeavor, so without further ado, here is The Buy Like a Guy Top 10 List of Things You Should Know to Make Buying Jewelry Easy and Less Painful. 10. Remember, jewelry is a necessity, not a luxury.  It's been put in the “luxury” category by just about everyone, but I don't think it belongs there. Yes it's a big investment, but it's an investment of the highest kind.  It's an investment in the people we love and our relationships…and nothing fills the gap between our hearts and the words we try to say to these people, quite like fine jewelry.  (Listen to Episode 10 for more.) Jewelry marks moments, and as human beings, we need symbols and expressions of the mile markers and important events in our lives.  It's deep in our hearts to do so, and nothing does it better than fine jewelry.  And so yes, we need these things. 9. Understand and accept that most women love diamonds, especially as a gift.  Why? It doesn't matter.  It's unexplainable.  There is an attraction there, and that's to your advantage, because it's a safe bet that if you give her diamonds, she's gonna love it.  Don't overthink this one…just know it. (Listen to Episode 38 for more.) 8. Appliances and other related implements of work and toil will get you in trouble, so don't give them as gifts.  This is true at all times.  Buy that shit on any given Saturday, but don't present it to her on special holidays, birthdays, anniversaries, and so on and so forth. That's why jewelry was invented, so use it, and feel confident that you're giving a great gift.  (No episode for this one. It's just something you should know.) 7. The Greatest Gift Giving Secret in the World:  If you have no idea what to get her, or him, simply look at what they have a lot of, and give them more.  She likes diamond jewelry? Give her more.  He likes watches?  Get him another one.  This approach is almost fail safe. Promise. (Listen to Episode 6 for more.) 6. Do not ask her to decide what piece of jewelry you should get for her, especially if it's a gift.  What I'm referring to is that moment when you see a bunch of things you want to give her, and they're close to the hints she's so graciously given you, or maybe she set up a wish list all neat and tidy for you, but you're not sure if she's going to like the specific item you settle on. Don't present her with your options, and ask her to choose. Instead, you pick it, and give it to her like the man that you are.  That simple act, leaving her out of it, is actually part of the gift, and she'll dig it.  (Listen to Episode 4 for more.)   5. Don't tell her how much it cost.  There is no quicker way to turn what should be a special moment into an awkward one.  She doesn't need to know how much that diamond ring or those earrings or that bracelet set you back.  It's gonna make her feel stupid, and then you're going to feel stupid, so don't do it.  It just wrecks things…trust me on this. I know whereof I speak. (Listen to Episode 47 for more.) 4. When it comes to diamonds, Cut is King.   The better a diamond is cut, the bigger, brighter, and more beautiful it will look. So pay special attention to how well the diamonds you're looking at are cut.  It's the human element, and the equivalent of how a steak is prepared, how bourbons are distilled, and cabinets are made.  Just like steaks, bourbons and cabinets, the better diamonds are “made,” or cut, the better they will perform.  (Listen to Episode 13 for more.) 3. If she picked out a bunch of jewelry at a jewelry store, and put it on what we call a "Wish List," do not deviate from it. Just get what's on the list, and get ready to be the hero.  Don't blow this one by going rogue also as my wife likes to say.  Stick to the list, and all will be simple, well, and easy. (Listen to Episode 3 for more.) 2. Buy with your eyes, and not your ears. Meaning, pay less attention to how something is described, and pay more attention to how it actually looks. Buying jewelry online, and relying on 3D images and descriptions is nothing like seeing it in the flesh.  In fact, it doesn't come close.  Especially when it comes to jewelry.  (Didja ever see someone's profile online and then you meet them in real life and you're like, “Whoa!  Are you sure that's you in those pictures?”  It's like that.) (Listen to Episode 45 for more.) 1. Find your place, a local, independent jewelry store, and then walk in, and find “your guy on the inside,” (and yes, it can most definitely be a woman).   And who is that “guy on the inside?” It's a jewelry professional who lives to help you get the right piece of jewelry for your situation.  He or she will tell you as much or as little as you would like to know, and they'll be your guide and help you navigate the strange but fascinating landscape of the fine jewelry world. There is no better way to get things done, than to have experts do it for you, and with you.  These jewelry stores, and the people that work there, spend immeasurable amounts of time, money, and dedication and do their best to have what you need, i.e. jewelry that can be proud to give and she can be proud to wear. Jewelry professionals, the good ones, are not clerks, any more than a CPA is a bookkeeper. (No disrespect intended to clerks or bookkeepers.  We need you too.) My point is, professionals have a different level of expertise that comes from a different level of training and experience in their chosen profession.  Going to a jewelry store, and consulting with a professional jeweler saves you time, money, frustration, and in the process, your confidence in what you're doing is going to sore.  (Listen to Episode 36 for more.) If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your situation, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

This episode was originally published in December, 2022. Picking the "right" engagement ring or other fine jewelry can be unnerving as hell.  Questions start flooding your head..."what if she doesn't like it?"  "Is it the right color?" "Is it big enough?"  Those kinds of things.   A lot of guys fold at this point,  and say something like, "I think I'll bring her in and let her pick it out."  This may seem like a good idea , but there's a reason why it's not, and what it means to her when you do this on your own. If you want to talk with me personally you can email me at andy@buylikeaguy.com. I'm happy to personally help you find the right jewelry for your situation, or put you in touch with a jewelry pro that's closer to home. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

Recently, a question was sent to me by a listener named Taylor.  He asked, "How far in advance should I plan the ring purchase before proposing?"  It's not the easiest of questions I've ever been asked since there are a lot of moving parts, but let me offer some guidelines that will help.   First things first, decide when you want to pop the question, and work back from there.  It's important to know what kind of ring style she/he wants, but it's not the end of the world if you don't. With that in mind, here is what you will need to figure out next. Choices, Choices... It's an age-old dilemma we see regularly in the jewelry industry. Too many choices if you opt for online shopping versus a carefully curated selection at a bricks-and-mortar store. Each has its merits, but I lean towards the personal touch of expert guidance in a traditional store. (Not to mention you can actually hold the ring instead of looking at pictures!) Custom Rings Interested in creating the perfect ring from the ground up? Great choice! However, one thing you need to keep in mind is that a work of art like that takes some time to create. For a ring of this caliber, you'll need to give at least three to five months from start to finish. It could take longer, unforseen delays happen, or it could be finished sooner but if this is your route plan enough time ahead so that you can save your future self from last-minute stress. Trust me; it's worth it. Off-the-shelf These are rings that your local jeweler has curated and on display for you to choose from. If you know what she wants, the size matches and they have the perfect match you can quite literally purchase and walk out the door the same day with the ring in hand. I know guys who have done this, they are rare, and it worked out well for them. They had the plan in place, knew what they wanted to get and popped the question when it was time. Such a power move. Ring Alterations Let's say you find the ring you're looking for, but it needs some alterations before it's ready for the proposal. Well, depending on what needs changing it will take additional time. If it is something simple, it may need a couple of days to a week to complete. If there are multiple things that need to be modified or the change is complex, it may be a month or longer. As always, speak with your local jeweler so you know the exact time frame in order to plan accordingly. They can give you the best answer. My Recommendation? My ultimate recommendation is simple: purchase that ring as early as possible. Whether it's a custom design, one that needs alterations, or an off-the-shelf beauty, planning ahead on getting the ring earlier rather than later will help your proposal go off without a hitch.  (Mostly.  Prepare for hitches.  There seem to always be hitches when we don't need them.)   If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth.   Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome.   Listen To Preacher Man on Spotify:  https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

In this episode, I'm going to summarize a brilliant talk I heard "way back when," from a legend in our industry, Shane Decker. (I got his permission, and one day I'll have him on as a guest.) His profound love for diamonds and unwavering respect for the jewelry industry are truly remarkable. Shane's talk centered on the notion that diamonds, specifically 1-carat diamonds, are drastically undervalued. This might sound surprising given the substantial price tags attached to high-quality 1-carat diamonds. However, Shane presented six key characteristics of diamonds and assigned a dollar value to each, ultimately revealing that a 1-carat diamond is worth significantly more than people realize. In fact, it could be valued at over $100,000 more than its market price. The first aspect of a 1-carat diamond's value is its rarity. Natural diamonds, which we're discussing here, are incredibly rare, with only 20% of mined diamonds being of gem quality. Out of that 20%, only one in a million will be a 1-carat diamond. This rarity is mind-boggling when you consider the number of diamonds that need to be sifted through to find just one. Factor number two is the mining costs, which are astronomical. It takes a massive 250 tons of earth to yield a single 1-carat diamond, making the process incredibly labor-intensive and expensive. We assigned a $25,000 value to this factor. Factor number three is the cutting of the diamond. The importance of the cut in determining a diamond's value cannot be overstated. Only highly skilled diamond cutters, who have undergone a decade of apprenticeship, can work on 1-carat diamonds. We, conservatively, assigned a $25,000 value to this factor. The fourth factor is the endurance of a diamond. Diamonds are incredibly durable, lasting a lifetime and more if treated with respect. This factor alone adds $25,000 to the diamond's value. The fifth factor is the antiquity value. Natural diamonds are over 3 billion years old, making them older than almost anything else you can purchase. This factor is often overlooked, and we added $25,000 to account for it. Lastly, the sixth factor is the investment value. Diamonds have historically doubled in value every ten years since 1940. More importantly, they hold emotional and sentimental value that cannot be quantified in dollars. We assigned another $25,000 for this. When we add up these six factors, the value of a 1-carat diamond comes to a staggering $150,000. This is a far cry from the actual market prices, which can range from $2,500 to $15,000. The episode doesn't focus on what you should spend on a 1-carat diamond; that's a personal decision. Instead, it highlights that a 1-carat diamond, potentially worth $150,000, can often be found for as little as $15,000, making it one of the best bargains on earth. If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

Gentleman, in this episode I present the official "Buy Like a Guy Diamond to Steak Conversion Chart." It's a tool designed to help you relate the 4 C's of diamond quality to the final price you'll pay, using the analogy of a great steak as a reference point. It's a practical "walking around tool" that can help you navigate the world of diamonds. I highlight the Four C's – Cut, Color, Clarity, and Carat weight – as the key factors that determine a diamond's price. Click here to listen to episode 9 on the topic. First there's the Cut of a diamond, which is the most important aspect of a diamond's beauty and "noticeability," because it determines a diamond's brilliance and sparkle. A skilled diamond cutter plays a pivotal role in creating beautiful, lively diamonds, just as a talented chef elevates the taste of a steak through expertise, tools, and facilities. We can also draw parallels between Color and Clarity in diamonds and the different cuts of meat in steaks. Higher grades of color and clarity in diamonds make them rarer, which means they'll cost more, similar to how premium steak cuts like Wagyu and Filet Mignon command higher prices due to their scarcity. As you can probably guess, the Carat weight in diamonds is equivalent to the size of the steak you order.  All things being equal, larger diamonds and bigger cuts of meat will cost more.  I can't leave out the trusty burger.  We all know that a drive-thru burger from the Krusty Krab is nowhere near as good as one from your favorite sports bar or gourmet burger joint.   Ultimately this all leads to the oft repeated and undeniable true statement that, "you get what you pay for." If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

In this episode, we're going to clue you in on a valuable lesson about knowing how much to involve your partner in decisions, especially when it comes to something as significant as fine jewelry.    The story begins with a couple who wanted to design some rings at the behest of her fiance, and it starts off beautifully. He surprises her with colored gemstones and sets the stage for a romantic journey. They discuss styles, metals, and diamonds - crucial details for all involved. However, the magic starts to fade when he bombards her with rapid-fire questions, inadvertently shifting the decision-making burden onto her.  That's a bad idea, and it can kill the romantic notion that surrounds the majesty of a loving gesture from one person to another.  If you're shopping for an engagement ring or other jewelry together, gather the preliminary details like diamond shape, metal color, and overall style. If she expresses a strong preference for a specific ring, consider it a win and take the lead from there. This shift ensures she can step back and it allows you to take the reins.  (Which, quite honestly, she prefers.) This entire process has great parallels to a concept called the Hero's Journey, a familiar trope in storytelling.   It starts with you, the guy who wants to propose, as the hero, embarking on a journey with the goal of getting a ring, and popping the question. At the beginning, your partner serves as the guide, providing essential input on style, diamond shape, size, and other basics. Once you're armed with these foundational details, it's time to continue the journey alone.  She's out of it, and waits with anticipation as you go on your quest to slay the dragon that in this case, is that engagement ring.  There are many villains in your way, and I submit the most difficult one to conquer is Indecision.  Like all great heroes, you need a guide who can direct you down the right path and help you avoid the pitfalls that stand in your way to victory.  This is where a jewelry professional from an independent store becomes your guide. They can offer insights on options, styles, prices, and timelines, empowering you to make a confident decision on your own.  (No more overwhelming your partner with endless questions along the way.  See?  That keeps the magic alive.)    With the help of your guide, you lead the charge, and when you unveil the ring you chose, and she sees it for the first time, you are her hero.   If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

Most men's day-to-day revolves around work, making money, hitting the gym, maybe managing fantasy football teams, getting ready for hunting season, or getting sweet tickets to the game.  You know..."guy stuff."  Jewelry rarely makes its way onto your radar, and why would it? It's expensive and is mostly for women, right? That is until someone special comes along and steals your heart. Somewhere along the way, when things are going well, and you become a "couple," you'll start to WANT to buy jewelry. You'll want to give something special, like jewelry, to that person who now occupies a significant place in your thoughts and your life. That's when diamonds, jewelry, and tokens of affection start to matter. But it's uncharted territory for most guys.  You've heard about it, but never really thought about it. You're probably reading this now because you've become that person who wants to get a ring or other fine jewelry. The thing is, very few companies in the jewelry industry are speaking directly to men about how to buy jewelry. Nobody's discussing the quality/price trade-off, what's visually appealing, what she'll like, and what about your preferences? Does your opinion even matter? (It absolutely does, by the way, so don't be afraid to have one.) Jewelry companies are in a frenzy to capture women's attention in their advertising and marketing efforts, and it's no wonder since most women adore jewelry. That's why you don't see many men in those ads anymore.  But guys are often the one's buying this jewelry to express their feelings to that special person, and maybe it leads to those intimate moments you're shooting for. (By the way, no guarantees that a diamond necklace will get you there, but it certainly tips the odds in your favor.) Women are buying fine jewelry for themselves in increasing numbers, and I'm all for it, but the meaning behind it is normally different than yours.  When a woman buys jewelry it could be for "empowerment," to feel a part of a "tribe," to "express her style," and all those other ubiquitous phrases we see so often.  What I'm seeing in the ads and marketing initiatives of late, is that our industry is neglecting the men who need guidance on buying jewelry to fully express their emotions (or improve their chances). Maybe they think we're clueless, but we care a lot when it matters. At first glance, it might seem like all guys care about is the cost.  (As if that makes us different from everyone else.)  Or that we don't understand the true essence of jewelry. But that's just not true. That's why I started this podcast. I know that walking into a jewelry store can be uncomfortable. It feels foreign and feminine. You're well-versed in pipes, wires, trucks, weights, bourbons, sports, and escaping the 9-5, but you're clueless when it comes to precious metals and diamonds. Well, maybe not entirely clueless; you know it's expensive, and you're going to give it away. But here's the kicker: men want to find the perfect ring or fine jewelry piece to present to the one they love...because we innately get what that says and does for them.   We're natural hunters, and the quest for the "right" piece of jewelry is a challenge we're willing to undertake, even if it means our wallets are a bit lighter. Because the reward is worth it.  My mantra is "show don't tell," and that's what I've committed my life to – communication in physical form; or fine jewelry. Is it the most masculine of endeavors? Well, that's up for debate, but people like me and other independent jewelers are here to help guys like you navigate these uncharted waters of the jewelry world and move forward with your dreams. So, while most guys might not care about jewelry every day, when the time comes for YOU to care, you've got the "Buy Like a Guy" podcast, and a network of independent jewelers worldwide who've got your back. If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

In this episode I'm going to share something I learned first hand about what you should not do when you buy and give something as special as an engagement ring, an anniversary gift...hell...any gift for that matter.  I get right to the point when I tell you, "Don't tell her how much it cost. Not even a hint." Telling her what you paid for something can quickly turn a special moment into an awkward one. She's not going to feel cherished, loved, or appreciated if you disclose the price tag.  It'll be more along the lines of uncomfortable embarrassment.  I want to be clear, this isn't one of those "men are stupid" rants that are ubiquitous on the interwebs these days.  Nah...this comes from a real-life experience, and while you think I would know better...I'M the guy that did it!  (I gave my wife a gift and on more than occasion I hinted at how it cost much more than she would've thought.  What a boob I was.  So stupid.)  And have to tell you, this advice applies to all gifts. The price tag is none of her business. I understand where this desire to reveal the cost comes from – sometimes, we're just genuinely proud of what we're giving her and we want a significant reaction. That's okay, but remember that it will come over time, in stories, maybe some bragging, or perhaps a sweet moment when she says, "You shouldn't have." When you give her those earrings, that engagement ring, or whatever it may be, keep the price to yourself. There's never a time when it's chivalrous to tell how much you've spent on her, so don't do it. On a related note, when you give her the gift or she sees her engagement ring for the first time, give her a little time to absorb it all. Her reaction may not come immediately, and that's perfectly fine. Sometimes she needs a few moments to process all the glitter and glory that's been bestowed on her, so relax, and let the moment unfold naturally. Now, for the ladies listening, here's something our sales associate, Lindsay, asked me to mention: when your significant other gives you fine jewelry that might not be your style, accept it gracefully, even if it's not your style.  In almost every case it's better to accept the gift, and remember why he gave it (because he loves you) and keep it. That's how I was brought up – a gift is a gift, and it's the thought that counts.  Of course I understand that fine jewelry often involves a significant investment, and if it's not your style, you probably won't wear it much. Nobody wants that, so if it's just too hideous for you to wear, an exchange is probably in order.  If you do decide to exchange the gift, please be gentle when you tell him. You don't have to say it "right out of the box," as they say; give him a moment to feel proud of what he did for you. Then, when the time feels right, you can thank him for the gift, and explain that you'd like to exchange it for something more your style. This way, he won't feel like a failure in your eyes. You can guide him, teach him about your style, and even fill out a Wish List while you're exchanging your gift for the next big occasion.

We live in the age of fast fashion and convenience, where we can pretty much get everything we want with the click of a button.  My guest would say that this is exactly the wrong way to buy something as important as an engagement ring or any jewelry for that matter.  Italian born, Ilaria Lanzoni, or Ila as she likes to be called, is a world renowned jewelry designer…with over 25 years of high-end jewelry design experience. Her creations have been worn by some pretty impressive celebrities like Beyonce, Celine Dion, Gwen Stefani, Jennifer Lopez, Julia Roberts…and more.   Ila explains the intricate process behind creating beautiful pieces of jewelry, and she emphasizes the importance of proportions and wearability in jewelry, shedding light on the often-overlooked labor and skill that goes into creating each piece. We're going to talk about the art and science of jewelry making, and Ila will also give her best advice on how to buy jewelry that's perfect for you, and your situation.  Oh, and her accent?  It's killer.  Here are some highlights of this episode:  1. The Craftsmanship Behind Jewelry:    -Ila provides insight into the intricate process of designing and crafting jewelry, from the initial concept to the final creation. 2. Balancing Aesthetics and Reproducibility:    - The challenge of creating designs that are not only beautiful but also reproducible, and how true masters in the field navigate this delicate balance. 3. The Importance of Proportions:    - Ila discusses how proportions play a pivotal role in determining the elegance and sophistication of a piece, elevating it from generic to exceptional. 4. Labor of Love:    - A glimpse into the dedication and discipline required for jewelry-making, as Ila reveals the painstaking efforts that go into ensuring each piece is perfect. 5. Choosing the Perfect Jewelry Gift:    - Ila offers advice for individuals seeking to surprise their loved ones with a meaningful piece of jewelry, emphasizing the importance of understanding the recipient's style and preferences. 6. The Significance of Local Jewelers:    - Ila advocates for the personal touch that local jewelers bring to the table, allowing customers to feel, touch, and ask questions about their potential purchases. (I support this 1000%) 7. Storytelling Through Design:    - The art of infusing meaning and narrative into jewelry design, and how these stories resonate with clients, making their pieces truly special. 8. The Value of Investing in Fine Jewelry:    - Me and Ila discuss the distinction between true fine jewelry and disposable pieces, highlighting the enduring value that comes with investing in craftsmanship. To find out more about Ila and her beautiful designs visit her website: https://ilanzoni.com/ or email her directly at ilaria@ilarialanzoni.com. If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

In this episode I discuss a listener's questions and concerns about buying a lab grown diamond online, among other things.  He had already gone "ring lookin'" with his girlfriend and had a solid budget and preference for lab-grown diamonds. However, he was unsure about purchasing without physically seeing the diamonds and was concerned about the accuracy of diamond reports. I explained that diamond reports from organizations like the Gemological Institute of America (GIA) or the International Gemological Institute (IGI) provide important information about a diamond's 4 Cs (color, clarity, cut, and carat weight). However, these reports do not capture the full essence of the diamond. I emphasized the importance of buying with your eyes, not your ears, and recommended physically visiting a local jeweler to collaborate in person. I know this might seem like a hassle, but it would save both time and money in the long run. I also address the allure of online shopping, highlighting that there is a hidden cost to consumers in the form of unnecessary time spent deciphering varying prices for seemingly identical items. I sound like a broken record (an outdated phrase I suppose) but independent jewelry stores remain the best option for making this kind of investment, because of their personal service and trustworthiness. I can say that buying online, if that's your thing, is most effective when you do so from a known and trusted source, preferably an independent jewelry store with a physical presence.  You know what that does?  It helps keep the excitement alive in your jewelry-buying journey because the best way to buy diamonds and fine jewelry is with their eyes and not your ears. (You can go in and see the jewelry for yourself.  In the end, it speeds things up and keeps things nice and easy like...) If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

In this episode I'm going to talk about something that resonates with both men and women: When you glance down at your brand new ring, and see those first few scratches and dings.  It can be disheartening, and you may even be surprised you even care.   Whether it's a minor scratch, a ding, or a chip, it happens to everyone.  It's kind of like those times when you discover a scratch on our car door or a chip in the windshield.  (I'll cover a little something about a Rolling Stones song that applies.  Well, sort of.)  The good news is that most of the time, it's not a sign that your ring is poorly made. These imperfections are often just cosmetic and can be easily polished out by a skilled jeweler. You may be surprised to hear that I recommend you DON'T buff those scratches out of your rings or jewelry.   I'll share a true story from my early days in the jewelry business about an experience I had with an older woman who was visiting from Japan.  She said, "You know you Americans always want everything to look new and shiny.  For me? Each one of those scratches in my ring is a part of my life.  I will never have those polished away."  The lesson: rings and things are physical objects and we live in a physical world, and when the two come in contact with each other, there's going to be some physical evidence that an event took place…even if it's a microscopic scratch from our steering wheel.  It's nothing overly important or noteworthy, it's simply LIFE...happening.  I say let it happen…let it show…and if or when your prized pieces really need some sparking up because you just can't stand it anymore…go ahead, and take your jewelry to your favorite jeweler and get a tune up.  But if you're like me, the collective scratches and dings that show up on your rings or other favorite jewelry will feel a little cooler, because they're there. As Ferris Bueller says, in the classic movie Ferris Bueller's Day Off, “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” Maybe those scratches and dings in your rings shouldn't be polished off, but contemplated for a few seconds when you notice them.  Not to recall what caused them, but to appreciate all the days that passed before, and those that are yet to come. If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

Customer involvement in designing jewelry is a growing trend in the jewelry business. Independent jewelry stores offer a range of options, from changing metals and gemstones to adding unique touches. However, there's a crucial balance between personalization and potentially compromising the integrity of the original design when people who don't know what they're doing want to get their hands dirty and help create a personal version of something they like.  While we'll focus mainly on engagement rings, these principles apply to all custom jewelry projects. It's important to recognize that jewelry design is a nuanced craft that demands expertise. Just because you excel in one area doesn't automatically translate to designing jewelry. It's tempting to assume that with countless designs available, any choice will suffice. However, not all designs are created equal. Some may not stand the test of time or wear well. Fine jewelry is an investment, and it's essential to ensure it endures both in style and quality. Jewelry designers dedicate their careers to mastering their craft. They're experts in working with precious materials to create pieces that are both visually stunning and durable. While you can collaborate with designers and brands to customize existing designs, there's a line that, when crossed, risks compromising the final product. This phenomenon isn't unique to jewelry; professionals in various fields encounter similar challenges. As a client, it's exciting to contribute to the design process, but it's crucial to know when to defer to the experts. Remember, being the boss means trusting your team to do what they do best. If you're considering customizing a piece, be mindful of expert advice. When they gently advise against a certain change, it's probably a good idea to listen to them.  Their experience will guide you towards a design that stands the test of time, and will be cherished for a lifetime. While your ideas hold value, sometimes it's best to let seasoned professionals make the final call.  If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

While some may not immediately associate jewelry shopping with noble acts, we do. Think about it; you're trading your hard-earned dollars for something small and valuable, something you might not fully understand. And why? You're doing it all in the name of love and commitment. Buying jewelry, especially engagement rings, is more than just a transaction; it's a meaningful gesture. As men, we take pride in providing for and cherishing our loved ones, particularly that one special person we want to commit to. Jewelry, whether it's an engagement ring or a beautiful necklace, symbolizes the partnership we're building to face life's challenges together. Now, let's talk about the sacrifice involved in buying jewelry. It's not just about the money you spend; it's about the effort you put into earning that money. You could have chosen to spend it on something else – perhaps a new ATV, a fancy watch, or even expanding your collection of rare bourbons. But instead, you're investing in a small, valuable piece of jewelry to show your love and commitment. That's something truly noble. Think about it – providing something that brings joy and happiness to your significant other is a tradition that's inherently masculine. Sure, it takes work and money, but it's a noble exchange. You're saying, "I'm here to make you feel special." And that, my friends, is pretty darn manly. When you set out to buy an engagement ring or that special piece of jewelry she's always wanted, think of yourself as a knight or a king embarking on a quest.  You're the hero of your story, and when it comes to the world of jewelry, retail jewelers like us are your trusted guides. We'll point you in the right direction, but ultimately, you're the one who has to conquer the challenge. Now, here's where some guys slip up. After securing that precious piece of jewelry, they let their significant other pick it up themselves. It might seem convenient – "Hey, your ring is ready; can you swing by and get it?" But here's the deal, gents: this isn't a jar of mayonnaise; it's one of the most significant symbols of your lifetime. Let me make this crystal clear: your significant other should have no part in picking up their engagement ring or any other meaningful gift. Even if she knows it's coming, keep the exact timing a secret. Let her wonder, let her anticipate. The element of surprise adds to the excitement and makes for unforgettable memories. Now, I know this might seem like common sense to most of you, but for those who haven't been through this experience, consider this your friendly reminder. Don't let your significant other pick up their engagement ring or any other special gift. You've conquered the challenge; it's your duty to present the treasure. Remember, there's nobility in these small acts, and it's all part of the heroic journey. So go out there, be the hero, and make those moments count. If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

**The Truth About Diamonds** Diamonds, often touted as "forever," have a mystique of invincibility. However, the reality is that they are not indestructible. Much like everything else in our physical world, diamonds can chip or break. This revelation may come as a surprise to many, given that diamonds are known as the hardest substance on Earth. But there's more to the story. Yes, diamonds are incredibly hard, making them highly resistant to scratches and abrasions. However, they lack toughness, which describes a material's ability to withstand sudden stress without shattering. Diamonds, while not as brittle as glass, can still chip or break, especially when subjected to sharp impacts. This vulnerability can catch wearers off guard, leaving them wondering how such a precious gem could be so fragile. Cleavage plays a crucial role in understanding why diamonds can break. Cleavage planes in diamonds determine how the mineral breaks or splits under stress. If a diamond is hit "just right" along one of these planes, it's more likely to break or split. A historical example is Joseph Asher's delicate operation in 1908, splitting the massive Cullinan diamond into several exquisite pieces. Despite the pressure, he succeeded, and today, we're able to marvel at those gems in the British Crown Jewels. To prevent accidental damage to diamonds, my best advice is to treat it as you would your most cherished and spiffy outfit. While you can do most things while wearing it, you'd be extra careful and mindful about how you're doing those things, because you don't want to ruin your fancy clothes.  Just remember, diamonds may be the hardest transparent substance on Earth, but they are not invulnerable. Accidents can happen, and understanding their nature is the first step in protecting these precious gems. If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

Just last week, there was a guy who was agonizing a bit over what quality and size of diamond he should get. He was clear on the ring style, and he had his budget set, so all was moving along smoothly; until he started to worry and wonder a bit about what his girlfriend might want for the center diamond.  He'd done a little research (enough to be dangerous), but not enough to really know what he was talking about.  Susan, one of my sales associates, helped clarify what the Four Cs of Diamond Quality are, then went straight into recommending a diamond which he liked.  He decided to go with it, put some money down to secure it, and life was moving along just fine. Susan is a pro.  That's what you get in solid independent jewelry stores, and my store is no exception.  She could tell that something was nagging at him, so she asked him if he was feeling okay about what he chose. He said something like, "Yes, but, how do I know that the size and quality of the diamond is what she wants? I wonder if I should ask her."  Susan's answer was spot on.  She said, "If she didn't specifically ask for a diamond that met certain criteria in terms of the Four Cs, then she trusts you to choose it on your own. If there is something that is important for her to have in terms of this diamond, believe me, you'd know because she would have told you."  This is especially insightful because it comes from a woman's point of view.  It's invaluable actually.  Here's why:  There is a spectrum of how involved a woman wants to be in the "engagement ring getting" process. On one end are women who don't want to have anything to do with it. It's not that they don't care; it's that they will accept whatever her boyfriend/girlfriend chooses because it's from him/her. They do it on their own, and that means something to her.  Then there's the other end of the spectrum where she's basically involved in every aspect of the process. She keeps a binder with spreadsheets, photos, business cards, inspirational quotes, and so on. She knows what she wants and spells it out for him.  Of course, there are countless approaches in between these two extremes, and there is no "best" way except for the one that works best for each individual. Why is it good to know about The Spectrum?  Because in every instance, if something about that ring is important for her to have, she will tell you. Quoting Susan, "If she didn't specifically ask for something like a certain color, or clarity, or carat weight, then she trusts you to choose."  According to her, and I couldn't agree more, what a guy should do is learn a little bit about the Four Cs, (enough to be dangerous) and then talk with a jewelry sales professional.  What's going to happen is you'll find out what's most important to you when it comes to a diamond. And that's how you make your decision.  Your main takeaway is this: if she doesn't specifically ask for certain features in the ring or the center diamond, then she trusts you to make the call. And the best part? You can make that decision based on what you like and what you want her to have.  That makes this little dilemma a whole lot easier to handle.    If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

In the last episode, I explored the question of why diamonds hold such a special place in the hearts of women. In today's episode I'm venturing into the world of mysticism surrounding diamonds. This exploration is based on a passage from a book written over 140 years ago—a book that still holds relevance and wisdom today. I'll be reading a section that caught my eye from a book called "Acres of Diamonds" by Reverend Russell Conwell, a remarkable individual who not only wrote inspiring works but also founded Temple University.  Side note: the book isn't about diamonds per se,  it's more about valuable life lessons that resonate with the past and the present.  I highly recommend it. As the story goes, Reverend Conwell and his entourage were traveling the Tigris River with the help of a storytelling guide who tells them the story of how diamonds came to be, and why women and diamonds have a "liking for one another."   He said that the world was once a fog, a scientific fact that he intertwines with a mystical tale. He describes how the almighty intervened by thrusting a finger into the fog and gradually transforming it into a solid ball of fire. This fiery sphere rolled through the universe, cooling its outer and inner layers, giving birth to the mountains, hills, and valleys of our planet. The Guide moves beyond scientific explanations, suggesting that diamonds were formed in the process. While the scientific accuracy might be questionable, the poetic nature of the story adds a layer of wonder to the creation of diamonds. (Contrasting with clinical explanations that often depict diamonds as mere rocks.) The Guide's tale infuses diamonds with a deeper significance. It's a tale that invites us to see beyond the surface and embrace the mystery. He then explores the allegorical connection between diamonds and women's liking for them. He says diamonds are the highest form of mineral creation, and women are the  highest form in animal creation. This connection between diamonds and women is rooted in this allegory, and explains their affinity for each other. (I love that.) There is fantasy woven into the story to be sure, but there's also something alluring about embracing the mysticism and dreamlike visions they bring to the table. I think that's what diamonds are all about in the end, and it's in large part why we're willing (sometimes begrudgingly) to exchange so much money for such a small thing.   If you'd like help finding a jeweler closer to home, email me at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987