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This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, and using headings and alt tags. They also emphasize the significance of reviews and testimonials, community engagement, and backlinking strategies. They stress the importance of mobile optimization, page speed, and utilizing local business directories. They provide actionable steps and resources to improve your SEO.FREE CHECKLISThttps://docs.google.com/document/d/1HdxDrYj_-JEYq1NT3fVoxbp5J9Z519r7TiGZqQAj9v4/edit?usp=sharingkeywordsSEO, screen printing, t-shirt shop, keywords, keyword phrases, Google Keyword Planner, website optimization, Google My Business, title tags, meta descriptions, content optimization, headings, alt tags, reviews, testimonials, community engagement, backlinking, mobile optimization, page speed, local business directoriestakeaways Keywords and keyword phrases are crucial for optimizing your website and Google My Business profile. Utilize the Google Keyword Planner to identify popular search terms in your area. Optimize title tags, meta descriptions, and image alt tags with relevant keywords. Create keyword-focused content with city-specific information to improve your rankings. Leverage reviews and testimonials to increase credibility and optimize SEO. Engage with your community through sponsorships, discounts, and collaborations. Optimize your website for mobile and improve page speed. Utilize local business directories to increase your online presence. Consistently work on improving your SEO to see long-term results Community Engagement and Backlinking Strategies The Power of Keywords and Keyword Phrases in SEO Sound Bites "Making your local screen printing t-shirt shop number one in SEO" "Keywords matter because this is how people actually search" "Google is still king when it comes to search" Chapters00:00Introduction: Making Your Local Screen Printing T-Shirt Shop Number One in SEO02:07The Power of Keywords and Keyword Phrases in SEO05:31Optimizing Your Website for Better SEO07:14Headings, Alt Tags, and Other Technical SEO Considerations09:02Optimizing Your Google My Business Profile11:54The Importance of Reviews and Testimonials in SEO15:41Community Engagement and Backlinking Strategies19:31Utilizing Local Business Directories for Increased Online Presence23:03Consistent Effort: The Key to Long-Term SEO SuccessSeps.iomerchtroop.com
This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, and using headings and alt tags. They also emphasize the significance of reviews and testimonials, community engagement, and backlinking strategies. They stress the importance of mobile optimization, page speed, and utilizing local business directories. They provide actionable steps and resources to improve your SEO.FREE CHECKLISThttps://docs.google.com/document/d/1HdxDrYj_-JEYq1NT3fVoxbp5J9Z519r7TiGZqQAj9v4/edit?usp=sharingkeywordsSEO, screen printing, t-shirt shop, keywords, keyword phrases, Google Keyword Planner, website optimization, Google My Business, title tags, meta descriptions, content optimization, headings, alt tags, reviews, testimonials, community engagement, backlinking, mobile optimization, page speed, local business directoriestakeaways Keywords and keyword phrases are crucial for optimizing your website and Google My Business profile. Utilize the Google Keyword Planner to identify popular search terms in your area. Optimize title tags, meta descriptions, and image alt tags with relevant keywords. Create keyword-focused content with city-specific information to improve your rankings. Leverage reviews and testimonials to increase credibility and optimize SEO. Engage with your community through sponsorships, discounts, and collaborations. Optimize your website for mobile and improve page speed. Utilize local business directories to increase your online presence. Consistently work on improving your SEO to see long-term results Community Engagement and Backlinking Strategies The Power of Keywords and Keyword Phrases in SEO Sound Bites "Making your local screen printing t-shirt shop number one in SEO" "Keywords matter because this is how people actually search" "Google is still king when it comes to search" Chapters00:00Introduction: Making Your Local Screen Printing T-Shirt Shop Number One in SEO02:07The Power of Keywords and Keyword Phrases in SEO05:31Optimizing Your Website for Better SEO07:14Headings, Alt Tags, and Other Technical SEO Considerations09:02Optimizing Your Google My Business Profile11:54The Importance of Reviews and Testimonials in SEO15:41Community Engagement and Backlinking Strategies19:31Utilizing Local Business Directories for Increased Online Presence23:03Consistent Effort: The Key to Long-Term SEO SuccessSeps.iomerchtroop.com
How to shift the perspective of a blog from being "salesy" to actually being valuable to readers, using one of Meredith's blogs as an example.Resources MentionedThe Ultimate Blog Checklist (https://seiq.meredithshusband.com/c/resources/blog-seo-checklist-ddf0dc7c-af76-41f2-9915-ec4c83c87a6d)Timestamps[0:25] Last Week Recap[2:35] The purpose of your blog...[4:08] Changing the Perspective[7:14] Creating image captions and Alt Tags[8:54] Who is your blog audience?[11:15] Linking blogs to the rest of your site ---Meredith's Husbandhttps://www.meredithshusband.com
Ask Me Your SEO Questions!Let's dispell some old-fashioned SEO myths, discussing things like 'does alt text on images matter?' or 'I have more than one h1 tag per page, am I doomed?' - I want you to feel confident about SEO and today's episode will allow you stop worrying and instead get you focused on what actually matters when it comes to growing your organic traffic as a small business owner! Completely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess
The Chat GPT Experiment - Simplifying ChatGPT For Curious Beginners
In this episode of 'The ChatGPT Experiment', host Cary Weston delves into a variety of useful ChatGPT prompts. Designed for beginners, this episode offers practical insights into how you can leverage ChatGPT for travel planning, graph creation, business research, and more. Cary provides detailed explanations and examples, making it easy for anyone to follow along and start using these prompts in their daily lives. Main Topics Covered: Planning travel itineraries with ChatGPT prompts Creating graphs and charts using ChatGPT Developing executive briefing prompts for business research Generating detailed alt text for images Utilizing custom GPTs for complex tasks Key Insights: Learn how to create comprehensive travel itineraries using a detailed ChatGPT prompt that asks all the right questions. Discover the wide range of graphs and charts that ChatGPT can generate, complete with descriptions and best use cases. Understand how to compile an executive briefing for any business quickly, using a step-by-step ChatGPT prompt. EPISODE INDEX Introduction [00:00:00] Introduction to the episode and overview of what will be covered. Travel Planning Prompt [00:01:11] Discussing a prompt for planning travel itineraries using ChatGPT. [00:06:29] Explanation of the travel prompt in detail and a request for listener feedback. [00:10:00] Discussing the methodology behind creating the travel prompt and how it can be adapted for other use cases. Graph and Chart Generation [00:01:52] Exploring how ChatGPT can generate various types of graphs and charts. [00:14:11] Sharing insights about ChatGPT's ability to create graphs and charts, along with the types of graphs available. Business Executive Briefing Prompt [00:02:17] Introducing the business research prompt for executive briefings. [00:14:50] Business executive briefing prompt details and how it can be used for company research. [00:16:38] Explanation of the comprehensive approach taken to create the business executive briefing prompt. [00:26:00] A listener's feedback on using the business executive briefing prompt and the introduction of the prompt GPT. Alt Tags for Images [00:18:59] Discussion about the use of alt tags for images and how to create detailed descriptions. [00:20:10] Prompt for generating detailed alt text for images, including an example and how to use it. Custom GPT for Complex Prompts [00:02:52] Highlighting a custom GPT designed to create complex prompts through a guided interview process. [00:23:30] Introduction to custom GPTs and how they can streamline repetitive tasks. [00:24:49] Description of the prompt GPT that helps create detailed prompts by interviewing the user. Interactive Workshop Invitation [00:03:00] Invitation to an interactive workshop for sales and marketing professionals on June 13th. [00:28:48] Conclusion and encouragement for listeners to experiment with the prompts and share feedback. [00:29:00] Reminder about the upcoming interactive workshop and closing thoughts on the importance of curiosity in using AI tools effectively. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/
Lots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan Rossi.Music credit from FreeSound.org website:Election Time, Funky Brass Instrumentals for Podcasts and Quiz Games - by Kjartan Abel.Visit https://kjartan-abel.com/library to find free music for your next project.This work is licensed under the following: CC BY-SA 4.0 Attribution-ShareAlike 4.0 International. Hosted on Acast. See acast.com/privacy for more information.
How do alt tags work? Why are they important for a website? Can an AI tool create alt tags for you? Tom Whitten hears questions like these daily in his role as CTO of a software development company. He joins Michael Roth to explain the impact alt tags can have on SEO and when an AI tool can help implement them. **Show Links** Find full show notes at https://constantvariables.co Chat with JMG about alt tags | https://jmg.mn/chat Tom Whitten on LinkedIn | https://www.linkedin.com/in/tom-whitten-5857a52b0/ Michael Roth on LinkedIn | https://www.linkedin.com/in/michael-roth-508772183/ Learn more about The Jed Mahonis Group | https://jmg.mn
In der heutigen Folge dreht sich endlich alles um die Optimierung deiner Bilder. Wir diskutieren, welche Maßnahmen es wirklich verdienen, umgesetzt zu werden. Du lernst, worauf du beim Bilder-SEO achten solltest, warum Alt-Tags keine Keywords brauchen und wie du die User Experience auf deiner Website mit Bildern maximieren kannst. Nach dieser Folge weißt du ganz genau, wie du deine Bilder SEO-gerecht optimieren kannst und welche Maßnahmen du getrost ignorieren kannst. Außerdem lernst du, wie und warum du die Bilder auf deiner Website am besten einsetzen solltest. Viel Spaß!
In this episode of iCantCU, I discuss updating my resume using AI to apply for a job related to the BEP. I talk about how the AI helped rewrite the bullet points, making them more impressive. I also share my Instagram experience and the challenges of posting with voiceover. I explain the benefits of using Meta Creator Studio to post from a computer. I express the importance of alt tags for visually impaired users and my disappointment with the alt tags not posting while using Creator Studio. Additionally, I discuss my work on the NFB of PA website, mentioning the need for assistance with WP Forms and article writing. Show notes at https://www.iCantCU.com/234 Links Mentioned Article on Washington Seminar: https://nfbofpa.org/shaping-policy-for-blind-americans-nfb-washington-seminar-2023/ GoPro Hero11: https://amzn.to/3PjIuqG Zoom M2 MicTrak: https://amzn.to/43NKoo2 Learn More About Descript The transcript from this episode is done using Descript. Try out Descript for free at https://www.descript.com/?lmref=Yw2dhQ. This is an affiliate link, so I'll earn a commission if you pay for the app. Thanks! Support iCantCU When shopping at Amazon, I would appreciate it if you clicked on this link to make your purchases: https://www.iCantCU.com/amazon. I participate in the Amazon Associate Program and earn commissions on qualifying purchases. The best part is, you don't pay extra for doing this! White Canes Connect Podcast Episode 076 In episode 076, Preston and Simon talk with Joanne Kim and Ashleigh Rogers, NFB Scholarship winners. Find the podcast on Apple Podcasts https://podcasts.apple.com/us/podcast/white-canes-connect/id1592248709 Spotify https://open.spotify.com/show/1YDQSJqpoteGb1UMPwRSuI IHeartRadio https://www.iheart.com/podcast/263-white-canes-connect-89603482/ YouTube Https://www.youtube.com/@pablindpodcast White Canes Connect On Twitter Https://www.twitter.com/PABlindPodcast My Podcast Gear Here is all my gear and links to it on Amazon. I participate in the Amazon Associates Program and earn a commission on qualifying purchases. Zoom Podtrak P4: https://amzn.to/33Ymjkt Zoom ZDM Mic & Headphone Pack: https://amzn.to/33vLn2s Zoom H1n Recorder: https://amzn.to/3zBxJ9O Gator Frameworks Desk Mounted Boom Arm: https://amzn.to/3AjJuBK Shure SM58 S Mic: https://amzn.to/3JOzofg Sennheiser Headset (1st 162 episodes): https://amzn.to/3fM0Hu0 Follow iCantCU On Your Favorite Podcast Directory! Apple Podcasts | Spotify | Amazon | Google | IHeartRadio Reach Out On Social Media Twitter | Instagram | Facebook | LinkedIn Are You Or Do You Know A Blind Boss? If you or someone you know is crushing it in their field and is also blind, I want to hear from you! Call me at (646) 926-6350 and leave a message. Include your name and town, and tell me who the Blind Boss is and why I need to have them on an upcoming episode. You can also email the show at iCantCUPodcast@gmail.com.
In unserem Podcast geht es darum, wie Unternehmen Bilder für SEO nutzen können, um ihre Website auf Google höher zu platzieren und so mehr Traffic und Umsatz zu generieren. Geschäftsführer Lorenz Thaden geht auf verschiedene wichtige Faktoren ein, die bei der Optimierung von Bildern für SEO berücksichtigt werden sollten. Dazu gehört unter anderem die Auswahl der richtigen Dateinamen und der Bildgröße, das Hinzufügen von aussagekräftigen Beschreibungen und Alt-Tags sowie die Verwendung von Bildunterschriften. Er beantwortet auch die Frage, wie sich eine optimierte Bildersuche auf den Traffic und den Umsatz auswirken kann und zeigt auf, wie man mit einer erfolgreichen Bildoptimierung seine Conversion Rate und Verkäufe steigern kann. Hör gerne rein, wenn du wertvolle Tipps haben willst, wie man gezielt Bilder für SEO optimieren kann, um eine höhere Platzierung in den Suchergebnissen von Google zu erreichen und so mehr Traffic und Umsatz zu generieren.
Image alt tags are the image text phrases that go with every image on your website, which describes the content of said image to Google (Google bots) when they crawl your website. Done correctly, image alt tags can make a huge difference for your bank or credit union. Tune in as we cover best practices for:Creating specific image alt textAlt tags that keep you ADA compliant Drive the most impact for SEO
On this edition of Tech Talk, we're talking to Ben Breen, RNIB's new accessible gaming expert. Callum demonstrates how easy (or difficult) it is to use alt tags on social media sites. Plus, we catch up with the developers of the WeWALK smart cane. You can listen to the show live in the UK every Tuesday at 1pm on Freeview Channel 730, online at www.rnibconnectradio.org.uk , or on your smart speaker. You'll hear new episodes of the Tech Talk Podcast every Friday so make sure you're subscribed to never miss an episode. We'd love to hear your thoughts on accessible technology, drop us an email at techtalk@rnib.org.uk or tweet us @RNIBRadio with the hashtag #RNIBTechTalk
This week Callum Demonstrates the new App from Guide Dogs to help battle guide dog refusals. We hear about a trial of the My Eyes app at Vauxhall Station in London plus, how alt tags have made extraordinary new photographs from space more accessible. You can listen to the show live in the UK every Tuesday at 1pm on Freeview Channel 730, online at www.rnibconnectradio.org.uk , or on your smart speaker. You'll hear new episodes of the Tech Talk Podcast every Friday so make sure you're subscribed to never miss an episode. We'd love to hear your thoughts on accessible technology, drop us an email at techtalk@rnib.org.uk or tweet us @RNIBRadio with the hashtag #RNIBTechTalk
What should you put in your image "alt tags"? I still see advice about this that's surprising. The short answer... Don't stuff your keywords into your image tags! This makes you look like a "pushy salesperson" to Google, trying to improve your rankings by being sneaky. Just be honest and use the tips from this episode. IN THIS EPISODE...[00:40] Question from a listener... [01:10] Alt Tags... How to make them effective? [02:40] SEO is partly just avoiding the Spam Team [03:57] How to think about SEO conceptually [05:01] How are images ranked [07:00] What to include in image tags[12:31] Accessibility lawsuits [13:50] Tagging design elementsTopics: image tags, alt tags, keyword stuffing MEREDITH'S HUSBAND SAYS…“You can eat ANY burrito, trust me." “Monkeys don't like to be juggled.”CONNECT WITH US…Website: https://www.thewebinaut.com/merediths-husband/Instagram: https://www.instagram.com/meredithshusband/
I have just come off a week of growth reports and got asked a few questions that I feel like the group should know about. So I tackle those today! I bring up some lunch with Jered success stories, so if you're looking for that 50% off, i got it right here for you! https://www.growmyetsyshop.com/discountlunchlessons Have a great week!
Kim Krause Berg talks with Jason Barnard about better web accessibility improves profits. Kim Krause Berg is a renowned speaker and writer with an excellent reputation. Keynote Speaker - "The Golden Road Of Opportunity: Website Accessibility and Human Experience Design," American Marketing Association Experience Design Virtual Conference, April 15, 2021. She writes for Search Engine Journal with over 150 articles on usability, accessibility and SEO from 2009 - 2019 and has a popular blog called “Cre8pc” to share her ideas on Holistic UX and SEO as a methodology. Kim Krause Berg is the owner of Creative Vision Web Consulting, LLC and an early pioneer in SEO and website design starting in 1995. In 2001, Kim Krause Berg transitioned to human experience design and usability. She recognized the benefits of combining user experience with search engine practices. Today, she specializes in website accessibility and works full-time for BMTX as a QA analyst specializing in web accessibility. There are so many benefits that web accessibility can bring to people, and when we say people, we mean everyone from SEOs to people with disabilities. If your website meets the needs of people with disabilities, they will feel welcome on your website, and that could be a great way for you as a marketer or SEO to expand your market. In this episode, Kim Krause Berg and Jason Barnard discuss the issues, challenges and benefits for companies when looking at accessibility. Along the way, Kim explains distinction between conformance and compliance, and provides multiple insights into the Web Content Accessibility Guidelines, including that there are many resources where you can read the WCAG online for free. However, the overriding question is how implementing the Web Content Accessibility Guidelines can benefit small businesses with limited resources, given the effort and knowledge required. Kim's answer is: it is worthwhile and it is beneficial to your bottom line, so spend the time and invest the resources to do it right. As always, the show ends with passing the baton…the delightful Kim Krause Berg passes over the virtual baton to next week's wonderful guest Limor Barenholtz What you'll learn from Kim Krause Berg 00:00 Kim Krause Berg and Jason Barnard00:38 Anton Shulke's Birthday Song01:00 Continue to Support Ukraine02:44 Kim Krause Berg's Brand SERP03:48 Alt Text is Important04:28 Why Google Needs to Write Titles04:40 Microsoft Providing Auto Alt Tags04:44 Alt Tags for Accessibility05:18 Why You should not Rely on Auto Alt Text07:04 How Do You Make Everyone, Including People with Disabilities, Feel Welcome on Your Website? 10:23 Preventing Magnification on a Website: Violation of the Web Content Accessibility Guidelines11:10 Conformance Vs Compliance12:21 Web Content Accessibility Compliance for Small Businesses13:16 WCAG 2.1 Guidelines are Available Free Online18:42 Do People with a Visual Impairment Tend to Use Mobile or Desktop?19:00 Accessibility to Everything Around Us20:45 What are the Benefits of Improving Web Accessibility for SEO?24:46 Advantages of Video Transcripts25:54 Why Creating Video Content with Subtitles and Transcripts is a Great SEO Technique27:45 Using Headings Properly (H1, H2 and H3)30:47 Passing the Baton: Kim Krause Berg to Limor Barenholtz This episode was recorded live on video April 5th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Kim Krause Berg talks with Jason Barnard about better web accessibility improves profits. Kim Krause Berg is a renowned speaker and writer with an excellent reputation. Keynote Speaker - "The Golden Road Of Opportunity: Website Accessibility and Human Experience Design," American Marketing Association Experience Design Virtual Conference, April 15, 2021. She writes for Search Engine Journal with over 150 articles on usability, accessibility and SEO from 2009 - 2019 and has a popular blog called “Cre8pc” to share her ideas on Holistic UX and SEO as a methodology. Kim Krause Berg is the owner of Creative Vision Web Consulting, LLC and an early pioneer in SEO and website design starting in 1995. In 2001, Kim Krause Berg transitioned to human experience design and usability. She recognized the benefits of combining user experience with search engine practices. Today, she specializes in website accessibility and works full-time for BMTX as a QA analyst specializing in web accessibility. There are so many benefits that web accessibility can bring to people, and when we say people, we mean everyone from SEOs to people with disabilities. If your website meets the needs of people with disabilities, they will feel welcome on your website, and that could be a great way for you as a marketer or SEO to expand your market. In this episode, Kim Krause Berg and Jason Barnard discuss the issues, challenges and benefits for companies when looking at accessibility. Along the way, Kim explains distinction between conformance and compliance, and provides multiple insights into the Web Content Accessibility Guidelines, including that there are many resources where you can read the WCAG online for free. However, the overriding question is how implementing the Web Content Accessibility Guidelines can benefit small businesses with limited resources, given the effort and knowledge required. Kim's answer is: it is worthwhile and it is beneficial to your bottom line, so spend the time and invest the resources to do it right. As always, the show ends with passing the baton…the delightful Kim Krause Berg passes over the virtual baton to next week's wonderful guest Limor Barenholtz What you'll learn from Kim Krause Berg 00:00 Kim Krause Berg and Jason Barnard00:38 Anton Shulke's Birthday Song01:00 Continue to Support Ukraine02:44 Kim Krause Berg's Brand SERP03:48 Alt Text is Important04:28 Why Google Needs to Write Titles04:40 Microsoft Providing Auto Alt Tags04:44 Alt Tags for Accessibility05:18 Why You should not Rely on Auto Alt Text07:04 How Do You Make Everyone, Including People with Disabilities, Feel Welcome on Your Website? 10:23 Preventing Magnification on a Website: Violation of the Web Content Accessibility Guidelines11:10 Conformance Vs Compliance12:21 Web Content Accessibility Compliance for Small Businesses13:16 WCAG 2.1 Guidelines are Available Free Online18:42 Do People with a Visual Impairment Tend to Use Mobile or Desktop?19:00 Accessibility to Everything Around Us20:45 What are the Benefits of Improving Web Accessibility for SEO?24:46 Advantages of Video Transcripts25:54 Why Creating Video Content with Subtitles and Transcripts is a Great SEO Technique27:45 Using Headings Properly (H1, H2 and H3)30:47 Passing the Baton: Kim Krause Berg to Limor Barenholtz This episode was recorded live on video April 5th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Kim Krause Berg talks with Jason Barnard about better web accessibility improves profits. Kim Krause Berg is a renowned speaker and writer with an excellent reputation. Keynote Speaker - "The Golden Road Of Opportunity: Website Accessibility and Human Experience Design," American Marketing Association Experience Design Virtual Conference, April 15, 2021. She writes for Search Engine Journal with over 150 articles on usability, accessibility and SEO from 2009 - 2019 and has a popular blog called “Cre8pc” to share her ideas on Holistic UX and SEO as a methodology. Kim Krause Berg is the owner of Creative Vision Web Consulting, LLC and an early pioneer in SEO and website design starting in 1995. In 2001, Kim Krause Berg transitioned to human experience design and usability. She recognized the benefits of combining user experience with search engine practices. Today, she specializes in website accessibility and works full-time for BMTX as a QA analyst specializing in web accessibility. There are so many benefits that web accessibility can bring to people, and when we say people, we mean everyone from SEOs to people with disabilities. If your website meets the needs of people with disabilities, they will feel welcome on your website, and that could be a great way for you as a marketer or SEO to expand your market. In this episode, Kim Krause Berg and Jason Barnard discuss the issues, challenges and benefits for companies when looking at accessibility. Along the way, Kim explains distinction between conformance and compliance, and provides multiple insights into the Web Content Accessibility Guidelines, including that there are many resources where you can read the WCAG online for free. However, the overriding question is how implementing the Web Content Accessibility Guidelines can benefit small businesses with limited resources, given the effort and knowledge required. Kim's answer is: it is worthwhile and it is beneficial to your bottom line, so spend the time and invest the resources to do it right. As always, the show ends with passing the baton…the delightful Kim Krause Berg passes over the virtual baton to next week's wonderful guest Limor Barenholtz What you'll learn from Kim Krause Berg 00:00 Kim Krause Berg and Jason Barnard00:38 Anton Shulke's Birthday Song01:00 Continue to Support Ukraine02:44 Kim Krause Berg's Brand SERP03:48 Alt Text is Important04:28 Why Google Needs to Write Titles04:40 Microsoft Providing Auto Alt Tags04:44 Alt Tags for Accessibility05:18 Why You should not Rely on Auto Alt Text07:04 How Do You Make Everyone, Including People with Disabilities, Feel Welcome on Your Website? 10:23 Preventing Magnification on a Website: Violation of the Web Content Accessibility Guidelines11:10 Conformance Vs Compliance12:21 Web Content Accessibility Compliance for Small Businesses13:16 WCAG 2.1 Guidelines are Available Free Online18:42 Do People with a Visual Impairment Tend to Use Mobile or Desktop?19:00 Accessibility to Everything Around Us20:45 What are the Benefits of Improving Web Accessibility for SEO?24:46 Advantages of Video Transcripts25:54 Why Creating Video Content with Subtitles and Transcripts is a Great SEO Technique27:45 Using Headings Properly (H1, H2 and H3)30:47 Passing the Baton: Kim Krause Berg to Limor Barenholtz This episode was recorded live on video April 5th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Alt Tags, Alternative Text is copy inserted into images on your website to help the search engines index your images. Listen to the briefing to hear how to write alt text that draws the search engines like a magnet.Take the Restaurant SEO Course athttps://textrixinnovationschool.teachable.com/p/attract-local-customersUse Discount Code FB20 to get $20 off the course See acast.com/privacy for privacy and opt-out information.
If I told you I had 7 Easy SEO Tips that would see you getting found in organic search results would you implement them?We all know that SEO isn't the sexiest subject around. It's something we push to the bottom of our ‘To Do List' because it's not fun.However, we're all fighting for airspace in a competitive industry so we need to what we can do to get noticed.And SEO is a HUGE part of this.Who wants to spend their time writing amazing blogs posts only for nobody to find them? I know I don't. I work hard on my posts and I want people to read them.I'm sharing 7 SEO tips I've learnt over the last 25+ years of running my own business.In this episode we'll be covering:How to come up with an SEO blog post titleWhy size matters...when it comes to your imagesThe importance of internal and external linksHow to sex up your copy to ensure it actually gets readWhy Meta Descriptions & Alt Tags are important and how to use themSupport the show (https://www.buymeacoffee.com/weddingceo)
Alt Tags, Alternative Text are words inserted into the meta data of a picture on your website to help the search engines understand what it is. Listen to the briefing to hear how to write alt text that draws the search engines like a magnet.Take the Restaurant SEO Course athttps://textrixinnovationschool.teachable.com/p/attract-local-customersUse Discount Code FB20 to get $20 off the course See acast.com/privacy for privacy and opt-out information.
In dieser Folge stellen wir dir 16 Apps vor, die deinen Dropshipping Store auf ein neues Level bringen werden. Shopify selbst bietet rund 6.000 Apps. Da man hier schnell den Überblick verlieren kann, kommt hier unser Empfehlungspaket: 1) GDPR & CCPA compliant cookie consent incl facebook and google 2) Sendinblue für E-Mail und SMS-Marketing 3) Auch mit Klaviyo kannst du E-Mail- und SMS-Marketing optimal bedienen 4) Dropfunnels® bietet E-Mail-Marketing mit Schwerpunkt Produktverkauf. Eine weitere Besonderheit ist, es gibt keine Limits. Unbegrenzte Versand-Verfügbarkeit, Kampagnen und Planungstool. 100 % kostenfrei für Dropmatix® Nutzer. 5) Linkr: Erfolgreiche Brands wie PURELEI sind der Beweis dafür, dass sich durch Influencer Marketing eine gute Performance und Reichweite aufbauen lässt. Linkr hilft dir insbesondere dabei, den passenden Influencer bzw. die passende Influencerin für deine Produkte zu finden, um authentische Werbung zu schalten. 6) SEO Optimizer: All‑in‑one SEO by Booster Apps Shopify selbst bietet dir bereits genügend Platz für deine Suchmaschinenoptimierung, z.B. durch Eingabefelder für Alt-Tags bei Bildern, SEO-Titeln oder Meta-Descriptions. 7) TinyIMG SEO & Image Optimizer Eine schnelle Ladegeschwindigkeit ist nicht nur für die Nutzererfahrung ungemein wichtig, sondern auch ein wichtiger Ranking-Faktor für Suchmaschinen wie Google. 8) Deutsche Buchhaltung Mit dieser App kannst du automatisch Rechnungen und Gutschriften in lexoffice erstellen. Deine Kunden erhalten diese Rechnung dann automatisch per E-Mail. Die Rechnungen deiner Kunden werden auch bei Rückerstattungen automatisch angepasst. 9) Billbee versteht sich als All-in-One-Multichannel-Lösung für das Auftragsmanagement. 10) Dropmatix® vereint viele dieser Erweiterungen und bietet dir neben einem ganzheitlichen Auftragsmanagement und E-Mail-Marketing, Stichwort Dropfunnels auch eine Vollintegration zu deinen Lieferanten. 11) Mit Order Printer Pro kannst du Rechnungen, Angebote, Lieferscheine und Retourenformulare für deine Shopify-Bestellungen erstellen. Dies geht also weiter als die Apps, die wir in 8 und 9 genannt haben, bietet jedoch weniger als die Komplettlösung 10) Dropmatix® 12) Sendcloud ist eine App, die dich dabei unterstützt, deine Versand-, Kommissionierungs- und Packprozesse zu vereinfachen und dir Arbeit abnimmt. 13) Auch Shipcloud hilft dir, als Shipping Service Provider für Shopify deine Versandprozesse zu vereinfachen. Auch hier ist eine Vollintegration in Dropmatix® möglich. 14) Mit Loox kannst du deine Käufer dazu motivieren Produktrezensionen mit Fotos an dich weiterzuleiten, die du dann präsent beim dazugehörigen Produkt abbilden kannst. 15) Eine Alternative zu Shopify stellt auch das Shopsystem Droptienda® dar. Es ist vollständig auf das europäische Dropshipping optimiert und bietet zudem eine Vollintegration in Dropmatix. 16) Im Podcast haben wir noch viele weitere Erweiterungen genannt. Diese würden den Rahmen der Beschreibung sprengen. Höre dir daher gerne den Podcast an und wir freuen uns über dein Feedback. PRO-TIPP: Werde auch Teil unserer Community und bleibe direkt mit uns vernetzt in Discord: https://discord.gg/wVaaZWGkHC Der Online-Handel boomt weltweit. Doch wie kannst du von diesem stetig wachsenden Business profitieren? Am besten neben dem Beruf und ohne Vorkenntnisse? Das Zauberwort heißt »EU-Dropshipping«. Dahinter verbirgt sich die Idee, Waren nicht vorab einzukaufen. Stattdessen verbleiben diese bei einem Großhändler, bis der Kunde Sie bestellt. Erst dann versendet der Großhändler die Ware direkt an deinen Kunden. Dieser Podcast beleuchtet die Möglichkeiten innerhalb Europa, und stellt eine Alternative zum China-Dropshipping dar. Gerade weil EU-Dropshipping Zeit, Kapital und unnötige Risiken erspart, bietet es sich auch für Start-ups, Studenten, Teil- oder Vollzeitarbeitnehmer oder sogar Arbeitssuchende an. Fabian ist Sachverständiger für Dropshipping und seit 15 Jahren Branchen-Experte. In diesem Podcast erläutert er jeden Sonntag die neuesten Entwicklungen und wie du diese für deinen Erfolg nutzen kannst.
Snackable Marketing - Dype Podcast | SEO, Amazon Advertising & Co.
Um im SEO die besten Ergebnisse zu erzielen, benötigen wir Daten. Ohne Daten können wir keine erfolgversprechenden Optimierungen unserer Website vornehmen. Deshalb möchte ich dir heute die drei wichtigsten, bzw. meine drei wichtigsten SEO Tools vorstellen. Google Search Console Die Google Search Console erlaubt es uns, einen ziemlich genauen Überblick über die SEO-Performance einer Website zu bekommen. Sie zeigt uns, bei welchen Keywords wir wie viele Klicks und Impressionen generiert haben. Sie erlaubt es uns, neue URLs einzutragen um von Google schneller gecrawlt zu werden. Darüber hinaus liefert sie uns Daten über allgemeine Fehler hinsichtlich der mobilen Freundlichkeit, den Core Web Vitals und vieles mehr. Die Search Console ist kostenlos. Ahrefs Das zweite Tool, auf das ich als SEO nicht mehr verzichten möchte ist Ahrefs. Ahrefs erlaubt es uns, Daten für die ganze SEO-Palette zu gewinnen. Mit Ahrefs können wir neue Keywords finden, die Konkurrenz analysieren, unsere Rankings nachverfolgen, Seiten-Audits machen um SEO-Fehler aufzuspüren und vieles mehr. Wer wirklich auf den SEO-Kanal setzen möchte, für den ist ein Tool wie Ahrefs unverzichtbar. Auch wenn es in der günstigsten Version 99 $ kostet. Screaming Frog Auch wenn wir mit der Search Console und Ahrefs nahezu alles einsehen können, ist die Verwendung eines Crawling-Tools wie Screaming Frog noch sehr ratsam. In der kostenlosen Version können hier täglich bis zu 500 URLs gecrawlt werden. Hiermit können sämtliche technische SEO-Fehler aufgedeckt werden. Unter anderem zum Beispiel Fehler in den Meta-Descriptions, fehlende 301-Weiterleitungen, Alt-Tags und vieles mehr. Darüber hinaus können genaue Daten zu Bildgrößen, Wortanzahlen etc. eingesehen werden. Wenn du weitere Fragen hast, dann schau gerne mal auf www.dype.me vorbei!
Allison on Code Newbie CCATP #663 – Bart Busschots on PBS 107 of X – Branching Basics Want More Engagement on Twitter? Try Adding Image Descriptions Feeder 4 - I Wouldn't Want to Do the Podcast Without It Tiny Tip – 16:9 Setting on iPhone Camera is Just a Crop Security Bits — 6 December 2020 allison@podfeet.com Tesla Affiliate Link podfeet.com/patreon podfeet.com/slack podfeet.com/facebook podfeet.com/paypal
In this episode, you will hear Mark Williams-Cook talking about: Mobile-only indexing: The difference between mobile-first and mobile-only indexing with Google's new deadline announced Google Discover tips: Some new advice on ranking in Google Discover AI for alt tags: Microsoft's new AI available to developers to automatically describe images QRG updates: Google has updated their Quality Rater Guidelines in October You can get the full transcription and links to resources at https://search.withcandour.co.uk
#11 | When it comes to SEO it’s easy to neglect our images, but establishing and maintaining good image SEO is critical to improving our authority in the eyes search engines. In this episode, I outline three simple techniques to improve your SEO simply by focusing on your website's images.Full show notes at studiobuilder.co/11Join the Studio Builder Community on Facebook and check out our collection of resources to help grow your photography business.Try Sprout Studio Free for 21 Days Sprout Studio is the best studio management system on the planet. Start your 21-day trial today.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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Alt Tags - are you using them? If not you should be. Another way of using keywords in order to be found through SEO. A more detailed understanding of this can be found on my website where I have written a detailed blog post on this topic: https://ecommerce-emma.co.uk/alt-tags-do-we-need-them/ ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- CONNECT WITH ME .... WEBSITE: www.ecommerce-emma.co.uk YOU TUBE: https://www.youtube.com/channel/UCTvaLrL-tGgjMxrMvp21Hkg?view_as=subscriber INSTAGRAM: www.instagram.com/ecommerce.emma/ --- Send in a voice message: https://anchor.fm/ecommerce-emma/message
Part 5 of 7 from our Building Your Brand seminar.In the world of Gen 'Z' and millennials speed really does matter. We discuss how to optimise your businesses images, alt-tags and website speed for optimal SEO.Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf
Kate Killoran owns a consulting business, that focuses on online business growth strategy and SEO. She creates growth strategies utilizing SEO, Google Ads, and Pinterest. She calms your crazy before disaster strikes, and believes in sharing the power behind outsourcing as a form of self-care. INSIDE THE EPISODE: • What's good SEO • Why Google won't penalize your keywords like it used to • How to use Instagram alt tags and whether you should go back and edit past photos to add alt tags in Connect with Kate: Instagram Handle: kate.killoran Facebook Page: www.facebook.com/katelouisekilloran Facebook Group: https://www.facebook.com/groups/543206106146929/ Connect with Monica: Instagram: @monicawoodhams Sports Podcast: How To Pretend to Like Sports Blog: MonicaWoodhams.com
In this episode, Kim explains what ALT tags are and why they are important for SEO. Want to see the accompanying blog post? check it out here: acupofcontent.com/what-are-alt-tags. --- Support this podcast: https://anchor.fm/content-explore/support
David White - A Pioneer of Digital Marketing Joins The Next 100 Days Podcast David White discusses how to redefine customer service to attract and retain new clients. He is the founder and CEO of David White Consulting and focuses on end user experience. David White is also Editor in Chief of Who's Who. One of the stories David told involved the BAT building in Woking - which by complete coincidence was the building Graham started his career from in 1981. (He worked for British American Tobacco). It is called Export House. David blagged himself an office to to a deal with a German firm. The building probably looked nicer in 1984 (the year of David's story). Graham mentioned a hotel he was put up in as he learnt to become a BAT salesman. From memory, it was in fact a house that Charlie Chaplin had owned. The house was in Frimley Green, near Guildford. Weboptimiser David talked about his training at Xerox. There he learned MAN. Money Authority Need. You need all 3 for a sale. The internet was similar to going through databases, which David was familiar with. He noted the connection between a microprocessor was to search engine optimisation. Yes or no. Binary. He got comfortable with database marketing. His first client at Weboptimiser was Bayer Pharmaceuticals. He saw the links between microprocessing and databases and search engine optimisation. David wrote a guide and became a trainer and project manager in this emerging field of SEO. David White managed to get Bayer to the TOP of the rankings. What did he do? Agree with the client what were the keywords they wanted to be listed under. Additionally, he procured a couple of Translation Services Singapore to understand perspicuously if the keywords had the same impact in other languages also. Understand who their target market was, so they could attempt to get listed in a part of the directory that was appropriate for their target market. Then look at that directory to see what we were competing against. Organise the website pages so the content and keywords were delivered in a readable format. It was digging stuff out of their content management system use keywords in Alt Tags place keywords in the title of pages add keywords to the opening sentence also within body content There was no real rocket science to it. Weboptimiser was possibly the FIRST digital marketing agency, certainly in London. They owned that space. Use Customer Service to ATTRACT and RETAIN New Clients Making them number 1, does not guarantee a return on investment. A lot of companies had branding websites. No chance of getting an ROI. When you are number one, what will you do with that traffic? What will you GIVE them? That then converts into sale. David White - the 3 Things He would Advise Think in terms of groups of people. Gary Halbert's 'hungry crowd' The worst number in marketing is number one. Never be dependent on one product, one way to sell, one channel, because if that one thing goes wrong, one change in law, vat, you can be caught out. It is anti-number one. If your one client goes away, it can cause you difficulty. Focus on the money. There will always be things you get asked to become involved in. RESIST them. Contact David White David's website: https://davidwhiteconsulting.com Download David's free reports: https://davidwhiteconsulting.com/free-reports/ Next 100 Days Podcast is brought to you by Graham Arrowsmith and Kevin Appleby
Basic SEO Practices For Creating Web Pages - Part 1 In part one of this two part episode, we continue to focus on the basics of website SEO. We'll discuss using images to enhance your webpages, how to use those images for SEO benefits, and when to use stock photography versus photos you can shoot with your smartphone. YOU’LL LEARN How to properly use images to enhance your pages Where to find images that you can use on your website Tips for using your smartphone to take your own photos Using stock photography on your website How to properly name your images for SEO benefit Best practices for optimizing image size and download time How to use Alt Tags for your images Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode6
On this episode about Search Engine Optimization, Tim from Soulheart talks about how Image Titles and Image Alt Tags can go a long way to help with your Search Engine Optimization (SEO) efforts.
[podcast src="https://html5-player.libsyn.com/embed/episode/id/5447825/height/90/width/960/theme/custom/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/render-playlist/no/custom-color/00d3ff/" height="90" width="960" placement="top"] Warum du jetzt auf Content Marketing setzen solltest Content Marketing ist eines der großen Themen im Bereich des digitalen Marketings und gilt vielen als Erfolgsgarant schlechthin. Dabei ist es mit der Produktion von Content alleine noch lange nicht getan. Wer mit Content Marketing wirklich erfolgreich sein will, muss sich gegen jede Menge Konkurrenz durchsetzen. Einige große Namen domninieren ihr Themengebiet mit ihrem Content und wissen, wie sie die Aufmerksamkeit der Leser auf diesen ziehen. Im folgenden Artikel erfährst du, wie dies auch dir gelingt und du mit Content Marketing erfolgreich wirst. Mache dein Content Marketing effizienter Viele sind auf den Content Marketing-Zug aufgesprungen und beinahe ebenso viele haben ihn wegen ausbleibendem Erfolg wieder verlassen. In vielen Fällen hat sich der anfänglich erhoffte Erfolg nicht eingestellt und alle Bemühungen haben sich als fruchtlos erwiesen. Des einen Freud, des anderen Leid: Während viele Content Marketing enttäuscht den Rücken zukehren, eröffnen sich für die Übriggebliebenen umso mehr neue Chancen. Damit diese genutzt werden können, muss Content Marketing allerdings professionalisiert werden. Und gerade hier herrscht noch viel Aufholbedarf. So haben 17 Prozent der B2B Content Marketer immer noch keine Content Marketing-Strategie. Lediglich 37 Prozent der B2B Content Marketer haben eine dokumentierte Content Marketing-Strategie – und das obwohl bereits 93 Prozent aller Unternehmen Content Marketing nutzen. Auch im Bereich SEO werden Studien zufolge immer noch massenweiße Fehler gemacht. Zu den häufigsten zählen hier Duplicate-Content und nicht vorhandene ALT-Tags. Angesichts dieser Zahlen und Daten verwundert es nicht weiter, dass viele Bemühungen und Versuche im Bereich Content Marketing nicht den gewünschten Erfolg bringen. Ohne eine maßgeschneiderte und durchdachte Strategie verlaufen diese meist im Sande, was jedoch nicht am fehlenden Potenzial von Content Marketing liegt, sondern an dessen fehlerhafter Umsetzung. Du solltest daher bei der Umsetzung deines Content Marketings unbedingt professionell und strategisch vorgehen, indem du deinen Content besser vermarktest, gezielt ausgewählte Nischen bedienst und Content Repurposing betreibst. Achte auf die Qualität deines Contents Content ist nicht gleich Content. Die Aufmerksamkeitsspanne und die Zeit der User sind begrenzt – Content wird daher gnadenlosen Auswahlkriterien unterzogen. Was nicht liefern kann, wird auch keines längeren Blickes gewürdigt. Für dich ist es daher wichtig, dass du potenziellen Lesern deines Contents wirklichen Mehrwert bietest. Der von dir bereitgestellte Content muss Lesern Lösungen für ihre Probleme und jede Menge Informationen liefern, gut zu lesen sein und einfach Lust auf mehr machen. Vergiss generische Artikel mit 500 Wörtern. Gefragt sind Artikel mit mindestens 1000 bis 1500 Wörtern und hochqualitativem Inhalt. Qualität geht immer vor Quantität und Long Form Content vor Clickbait. Dabei wird Content nicht mehr nur dazu genutzt, um neue User und Kunden zu gewinnen, sondern auch, um bestehende zu halten. Daher kommst du in Zukunft nicht um verstärkte Distribution und Promotion des von dir erstellten Contents umhin. Nur so kann es dir gelingen, Bestandskunden oder -user mittels Content Marketing dauerhaft zu binden. Stelle mehr Kapazitäten für Content Marketing bereit Content Marketing erhält einen immer wichtigeren Stellenwert. Das heißt, dass einerseits mehr PeSupport the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=2PU5W9H752VZJ&source=url)
Find more free content to support your MSP business at http://www.continuum.net/podcast. A picture is worth a thousand words, and images play a big role in Web marketing today—but there’s more to visuals than simply uploading a picture to your website and letting it display as is. By using Alt Tags and Title Tags, you can add additional context and language into your images that both improve user experience and improve SEO. Tune in to this episode of The Weekly Byte to discover the difference between each of these tags, what value they provide and more!
1 Find the right image#2 Rename the image to something that makes sense such as 5 Quick Tips to SEO an Image.jpg. That is what I have named the image for this blog pots.#3 Create good Title Tags for the image#4 Create good Alt Tags for the image#5 Create a good description for the image. #6 Bonus tip: Always add a link to the image. We always put a link to our website or blog page at the end of each and every image description, title tag and alt tag.https://www.amazon.com/shop/iteachblogging
1 Find the right image#2 Rename the image to something that makes sense such as 5 Quick Tips to SEO an Image.jpg. That is what I have named the image for this blog pots.#3 Create good Title Tags for the image#4 Create good Alt Tags for the image#5 Create a good description for the image. #6 Bonus tip: Always add a link to the image. We always put a link to our website or blog page at the end of each and every image description, title tag and alt tag.https://www.amazon.com/shop/iteachblogging
This is our 2011 SEO Halloween episode. We discuss title tags and alt tags and how they effect SEO. We also discuss Digg and Reddit and the benifits of those website to the SEO efforts you have on your own site. We always talk about inbound links and this is one great way to get those inbound links. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides PPC Houston.
This is our 2011 SEO Halloween episode. We discuss title tags and alt tags and how they effect SEO. We also discuss Digg and Reddit and the benifits of those website to the SEO efforts you have on your own site. We always talk about inbound links and this is one great way to get those inbound links. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides PPC Houston.