Online Store Success with Jodie Minto

If one platform disappeared tomorrow… would your business be okay? In this episode of Online Store Success, I'm diving into five key areas where many e-commerce brands are unintentionally putting themselves at risk. From over-relying on Meta Ads to depending on one supplier, country, or sales channel, these are the silent stress points that can unravel your business fast if you're not careful. We'll chat through: The dangers of platform dependency (and how to protect your Instagram and Ads accounts) Why single-channel marketing is risky (and how to diversify without spreading yourself too thin) What to do if your manufacturer suddenly ghosts you How to untangle your personal finances from your business cash flow What the recent US tariffs are teaching us about regional and supply chain risk If you've ever felt like things are working, but only just, this one's for you. Want personalised support to build a lean, profitable, de-risked business? Apply now for the 7-Figure Scale Collective Mastermind. This is my high-touch program for established fashion and lifestyle e-commerce founders who are ready to scale without chaos or burnout. Visit the full episode page here.

This week on Online Store Success, I'm joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast. Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what's working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable. If you've been posting regularly but still feel like it's not clicking, this conversation is for you. Madison walks us through her 4 content pillars that help product-based businesses grow without burnout: Connection content Expertise content Engagement content Promotional content Whether you're just starting out or rebuilding your strategy, you'll walk away with fresh ideas and practical ways to show up for your audience in 2025. We chat about: What community means for e-commerce brands today (and why it matters more than ever) The difference between visibility and actual connection How to create content that encourages real conversation and trust Tips to sell in your content without feeling pushy Signs your community is working (even if you're not viral) What to focus on if you're feeling stuck or burnt out with socials This is a grounded, energising listen full of smart strategy and doable shifts.

If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone. This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself. In this episode, I'm sharing exactly what's getting results for my clients and my own ads: Here's a quick look at what you'll learn: Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners right now and how to adapt your strategy to leverage them. The truth about broad audiences and why they continue to outperform interest-based and lookalike audiences (spoiler alert: simpler really is better!). How using your existing Facebook and Instagram posts as ads can give your campaigns a head start, boost engagement, and improve your return on ad spend. The common pitfalls of relying too heavily on granular targeting, lookalike, and retargeting audiences, and why simplifying your approach leads to more sustainable growth. Forget complicated hacks and constant algorithm chasing, this episode is all about clear, practical strategies you can implement straight away. Ready to dive deeper and get personalised support? Doors are currently open to eComm Ads Academy, my intimate, 8-week coaching program designed specifically for e-commerce founders. Inside, you'll gain the confidence and skills to manage your own Meta Ads profitably, with weekly live calls, expert ad account reviews, and lifetime access to a comprehensive learning hub. Links mentioned in this episode: View the episode page here: https://www.jodieminto.com/podcast Register for my free masterclass here: https://www.jodieminto.com/Facebook-Ads-4-day-challenge Learn more about eComm Ads Academy here: https://www.jodieminto.com/eaa Thanks for listening! Jodie

If your Meta Ads have been underperforming for months, you're not alone. February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching. But something's shifted. In May, we've seen a dramatic turnaround, some clients are getting the best results they've seen in six months. And it's not just luck. Meta has been quietly rolling out major changes behind the scenes. Some ad accounts have been switched over, others haven't. And that's exactly what we're diving into in today's episode. Inside this episode, I'll walk you through: What's changed with the removal of Advantage+ Shopping and the move to Advantage+ Sales campaigns Why only some accounts have been affected so far (and what to look for) What's different with the new campaign structure, more control, more automation, and fewer manual options Why detailed targeting, custom audiences and retargeting are fading fast What to do now to make sure your ads stay profitable as Meta continues to evolve If your ads have been expensive, inconsistent or just plain confusing this year, this episode will give you clarity and confidence moving forward.

Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat! In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective. Listen in as we cover: Powerful strategies that have made the biggest impact for their growth. How email marketing (especially with Klaviyo) can drive significant, consistent revenue. Real-life examples of what's possible when you get clear, strategic support. The transformative power of community and coaching. If you've been curious about what it takes to scale profitably, without burnout, this honest, open, and action-packed conversation is exactly what you need. Tune in now to hear directly from ambitious founders just like you who are turning their big business dreams into reality. Connect with our experts and panel guests here: Lisa Davey from Wild Mustard Louise from Baby Luno Gemma from Confetti Kidz Allyson from Sweet June Enjoy! Jodie

Let's be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it's a lot. But amidst all that, I'm seeing some brands absolutely thrive—and in today's episode, I'm walking you through exactlywhat they're doing differently. These aren't theories or “trends” pulled from a blog post. This is what I'm seeing first-hand from the women inside my mastermind—founders who are scaling right now and, in many cases, hitting their biggest months ever. Inside this episode, I share:

If you've ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again. This week, I'm chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies. She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch. If you're a product-based founder who wants to get seen, heard, and remembered—without shouting into the social media void—this conversation is for you.

✨ Episode Summary: The U.S. has just introduced a 125% tariff on Chinese-made imports, and while increases for other countries have been paused for 90 days, the message is clear: it's time for e-commerce founders to get strategic. In this episode, I break down the latest tariff news as of April 10th, what it means for your pricing, supply chain and profit margins—and how to use this window of time to build more resilience into your business. We'll also talk through ways to reduce risk by diversifying where you manufacture, where you sell, and how you market. Whether you're directly affected or watching from the sidelines—this is the time to take action, not sit in stress.

Ever feel stuck wondering how much inventory you should order for your e-commerce store? You're not alone! Inventory decisions can feel overwhelming—especially when you're just starting out and still figuring out exactly which products your customers will love. The pressure of investing your cash into stock without knowing if it'll sell can lead to stress and uncertainty. In this episode, I'm diving deep into practical inventory strategies to help you make confident decisions without tying up all your precious cash flow. Drawing on my experience scaling a seven-figure fashion brand and helping countless clients navigate this challenge, I'll walk you through the key steps to get it right. Here's what I cover: Why starting with smaller Minimum Order Quantities (MOQs) across various styles can help you find winning products faster Real-life examples (including some of my early inventory mishaps!) to illustrate why going too deep, too soon, can hurt your cash flow How to negotiate effectively with manufacturers to get lower MOQs—even if they initially say no How to identify your hero products based on sales data, trends, and competitor insights Common pitfalls that lead to piles of unsold inventory—and how to avoid them By the end of this episode, you'll feel clearer, more confident, and better equipped to handle your inventory strategy wisely—setting your e-commerce business up for sustainable, profitable growth. Let's Connect:

Every e-commerce business experiences slow months—but they don't have to stay that way. On this week's episode, I'm sharing exactly how one small, strategically timed offer helped my Mastermind client achieve an incredible 398% sales increase—without deep discounts or devaluing her brand. Listen in to discover: The exact promo we ran (a simple strategy you can replicate right away) How strategic timing helped turn her quietest month into one of her most profitable Practical tips for planning promotions ahead of time, so you're never left scrambling Creative ways to drive consistent sales without relying on frequent discounting If you're feeling the pinch and need a smart strategy to get back on track, this episode will give you exactly what you need. Let's Connect:

Money isn't just about numbers in your bank account—it's about how you think, feel, and act around it. In this episode, I'm joined by Denise Duffield-Thomas, money mindset mentor and bestselling author, to talk about the biggest shifts that separate struggling entrepreneurs from those making million-dollar moves. Denise is all about helping women break free from money blocks, let go of guilt, and build a business that works for them—without overworking, undercharging, or burning out. Inside this episode, we cover: The hidden money blocks that might be holding you back How to upgrade your mindset and environment to attract more abundance The biggest pricing and boundary mistakes women make in business Why more money won't magically fix your money mindset This conversation is full of practical strategies, mindset shifts, and straight-talking advice to help you step into the next level of success—without the stress.

If you've ever felt exhausted, overwhelmed, or disconnected from your business, you're not alone. Burnout is more common than you think—especially for women juggling business, family, and life. This week, I'm joined by Dr. Hayley D Quinn, an anti-burnout business coach, speaker, and former clinical psychologist, who helps women entrepreneurs build thriving businesses without sacrificing their wellbeing. Many business owners push through exhaustion, thinking they'll rest once they reach their next goal. But burnout doesn't just drain your energy—it impacts your decision-making, motivation, and even revenue. In this episode, Dr. Hayley shares how to recognise burnout before it takes over, set boundaries without guilt, and create a business that supports your wellbeing. In this episode, we cover: The sneaky signs of burnout most business owners ignore How to tell if you're burnt out or just unmotivated Why pushing through exhaustion isn't the answer Science-backed ways to prevent burnout and stay energised How to set boundaries in your business without guilt At its core, sustainable success starts with your wellbeing. If you're constantly feeling overwhelmed, this episode is a must-listen. Resources & Links:

If you've ever thought, “If I could just get my ads to work… land that one big influencer… launch that perfect collection—THEN my business would take off”—this episode is for you. Success isn't about one big move. It's about layering small, strategic improvements over time. After more than 10 years in e-commerce, I've learnt that real growth comes from consistent, incremental changes—not one magic bullet. In this episode, I'm sharing how to stop chasing that one big win and start focusing on the small, repeatable actions that truly move the needle. In this episode, I cover: ⚡ Why one big move (like ads, a rebrand, or influencer collabs) won't magically fix your business

If you've ever wondered whether your personal style really matters in business, the answer is a resounding yes. The way you present yourself speaks volumes before you even say a word—and in today's digital world, first impressions happen faster than ever. In this episode, I'm joined by Jane Mow, a leading Personal Brand Stylist and Style Coach who helps female entrepreneurs and business owners elevate their image, build authority, and confidently step into their next level of success. With 18 years of experience working with CEOs, keynote speakers, and high-achieving women, Jane knows that how you present yourself directly impacts how others perceive you—and whether they choose to work with you. As the founder of What You Wear Is Your Business Card®, Jane has developed a signature framework designed to help women align their style with their brand and business goals. She works with clients worldwide, helping them create a wardrobe and presence that reflects their expertise, confidence, and ambition. Most of us don't realise that what we wear is sending a message—about our authority, our confidence, and even how much people trust us. Whether you're stepping onto a stage, recording a video, or simply heading out for a coffee meeting, how you show up matters.In this episode, we cover: Why first impressions are your business card and how to make yours count The psychology behind how clothing influences perception The biggest style mistakes professionals make (and how to fix them) How to build a capsule wardrobe that works for you Jane's tips for elevating your style without spending a fortune If you've been feeling stuck in a style rut (or just wearing old samples from your fashion brand—guilty!

If you've ever dreamed of turning your passion into a thriving business but aren't sure where to start, this episode is for you. Today, I'm joined by the inspiring Liandra Gaykamangu, the founder of Liandra, an internationally recognised Indigenous luxury lifestyle brand. Liandra's journey is nothing short of extraordinary—she started out shaping young minds as a classroom teacher and is now making waves in the fashion industry, with her designs gracing the runways of Australian Fashion Week. Most people assume that breaking into the fashion world requires years of experience, insider connections, or a background in design. But Liandra proves that success comes from a bold vision, a strong cultural story, and the determination to make it happen. In this episode, we cover: How Liandra transitioned from teaching to entrepreneurship The cultural inspiration behind her unique designs The biggest challenges she faced in building an international brand The importance of representation in the fashion industry Her top advice for turning your passion into a thriving business Liandra's story is a testament to what's possible when you take a leap, trust yourself, and build something that aligns with your values. Whether you're an entrepreneur, a creative, or someone dreaming of making a big career shift, this episode will leave you feeling inspired and ready to take action.

If you've ever felt like you're doing all the right things in your e-commerce business—following the strategies, running the ads, tweaking the offers—but still feel stuck, overwhelmed, or unsure of your next move, this episode is for you. Today, I'm joined by the incredible Victoria Gibson, Creator of Soul Deep Success, who helps women create breakthroughs to their next level of success using the power of Human Design. Most business owners focus on following other people's formulas to create success. But true, sustainable success doesn't come from chasing the next big thing—it comes from operating in alignment with who you are designed to be. This is where Human Design comes in. In this episode, we cover: What Human Design is and how it can guide your business success The 5 Human Design Types and how they impact the way you work Why making decisions based on your Authority helps you scale with confidence How to avoid burnout, second-guessing, and resistance in your e-commerce journey At its core, Human Design is your personal success blueprint—showing you how you are wired to make decisions, take action, and build your business in a way that actually works for you. Ready to step into your most aligned and effortless business growth?

From Breakouts to Business Success – Acacia's Journey with PuraU This week on Online Store Success, I'm chatting with Acacia, the founder of PuraU, a game-changing brand in the health and wellness space. Acacia's journey from battling acne to creating a gut-health-focused skincare supplement is nothing short of inspiring. In this episode, we dive into: ✅ The link between gut health and acne (and why most skincare brands miss this!) ✅ How Acacia turned her personal struggles into a thriving e-commerce business ✅ Her marketing strategies – what's worked, what hasn't, and what she's doing next ✅ The power of Facebook & Instagram Ads for scaling an e-commerce brand If you're an e-commerce business owner struggling to get results with Facebook ads, you need my help!

Welcome back to Online Store Success! In my first episode of the year, I'm sharing a simple yet powerful Meta ads strategy that's bringing me 100 new Instagram followers (plus email subscribers) each week—at a super low cost. As a certified Meta ads specialist, I'm always testing new strategies to see what's working in real time. This approach might surprise you because it's a little unconventional, but it's proving to be highly effective for audience building and brand awareness. In This Episode, I Cover: Why this strategy is different from typical Meta ad campaigns How it helps build your audience without chasing direct sales The key elements that make this strategy work The crucial metric you need to track for success This episode is packed with insights that will help you grow your Instagram audience and bring new people into your world. Resources & Links: Join My Upcoming Facebook Ads Workshop. Learn how to measure and troubleshoot your Meta ad results for your online store. Follow me on Instagram: @iamjodieminto Learn more about working with me here Hit play and listen now to get all the details on how to set up this simple, low-cost ad strategy for yourself!

Today, I'm bringing back my most popular episode from 2024 for you to enjoy over the Christmas break. This episode is jam-packed full of lessons, failures, learnings and insights after 10 years in fashion e-commerce and I share what I'd do differently if I was to start a new online fashion store today. Tune in to hear what they are! Interested in working together in the new year? Check out my courses and coaching programs here. Wishing you a very merry Christmas and I can't wait to share more episodes with you in 2025 to help you grow your online business. Helpful Links:Apply for my e-commerce Mastermind coaching program here.Visit the full podcast page here: Visit my full website here.Let's connect on Instagram here.

As we come to the end of the year, it's a great time to reflect on what did and didn't and set goals for the year ahead. I must confess, though, I've never been very good at setting and sticking to goals and plans. As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow'. However, after 20+ years in business, I've discovered that goals, plans, and structure really are my best friends and help me stay on track, working on things that matter, vs. getting distracted. So today, I want to help you (ok and me) get you thinking about what's in store for your business next year. PLUS, I have a free workbook for you to download to map out your game plan. Grab it here

Things in business don't always go to plan Running an online store without spending on ads but still doubling your sales? It sounds too good to be true, but Lucy Bloomfield is here to show you it's absolutely possible. In this episode, Lucy—a seasoned eCommerce expert who has scaled multiple brands—shares her practical strategies to help you grow your sales sustainably without pouring money into paid ads. From building buzz to reusing what's already working, her approach is both refreshing and actionable. If you've been feeling stuck or overwhelmed by the cost of scaling, Lucy's insights will leave you inspired to think differently about growth and take control of your business. Here's a sneak peek of what you'll discover:

10 business lessons after 10 years in e-commerce Welcome to the 100th episode of the podcast! This special milestone has me reflecting on my decade-long journey in e-commerce, and I'm thrilled to share the biggest lessons I've learned along the way. In this episode, I dive into some critical insights that have shaped my business strategies, personal growth, and financial decisions. Tune in to the full episode to hear detailed stories behind each lesson and learn how you can apply these insights to scale your own business successfully. Thank you for being a part of this journey! Make sure to share the podcast, follow, and leave a review. Your support means the world to me. Disclaimer: The information provided is NOT financial advice. I am not a financial adviser, accountant or the like. This information is purely from my own due diligence and an expression of my thoughts, my opinions based on my personal experiences, and the way I transact. Want to work together? Take a look at my programs here:https://www.jodieminto.com/work-with-meLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here- Visit my full website- Let's connect on Instagram

Want to work together? Take a look at my programs here:https://www.jodieminto.com/work-with-meLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

Growing your e-commerce business to seven figures can feel amazing, but let's be real—it's not always smooth sailing. In this episode, I'm sharing the most common growth pitfalls I've seen (and experienced!) that can slow down your progress, and what you can do to avoid them. Here's what I cover: How to avoid cash flow problems that catch so many business owners off guard Why putting all your eggs in one basket (aka one sales or marketing channel) is risky The importance of staying on top of your profit margins so you're not left wondering where the money went These are the traps that many business owners fall into when they're scaling, but with a few smart strategies, you can steer clear of them and keep growing. Happening Today! FREE Masterclass: From 6 to 7 FiguresIf you're serious about scaling your e-commerce business to seven figures, join me today for my free live masterclass. I'll be walking you through 3 proven Facebook ad strategies that can help you grow your fashion & lifestyle brand—without wasting time or money.

If you're ready to take your e-commerce business to the seven-figure mark, this episode is for you! Scaling from six to seven figures doesn't mean working harder—it means working smarter. In this episode, I break down the key strategies that will help you grow your business to $1 million in revenue.Tune in to learn: The smart strategies that help you scale without burning out How your mindset and leadership need to shift as you grow The importance of team building and outsourcing as your business scales Why profit margins might shrink as you grow—and why that's OK! Join my FREE live masterclass to learn 3 proven Facebook ad strategies that will help you scale your fashion & lifestyle brand without wasting time or money.

In this episode, I'm diving into the 3 key stages that every e-commerce business goes through. Each stage comes with its own set of challenges, opportunities, and milestones, and understanding where you are is crucial to successfully navigating your growth journey. By recognising your current stage, you'll be able to focus on the right strategies, avoid common pitfalls, and plan for what's next, all while keeping your sanity intact.I've categorised these stages as Infancy, Adolescence, and Young Adulthood—or, what I like to call them: Infancy AKA – "Help! I'm stuck in the weeds." Adolescence AKA – "I can't possibly work any harder than I already am, and where is the money?!" Adulthood AKA – "What new level of hell is this?" No matter where you are, this episode will help you recognise what's normal at each stage, prepare for the upcoming challenges, and equip you with the tools to scale without burning out. Ready to take your business from 6 to 7 figures?Join my FREE masterclass, where I'll share 3 proven Facebook ad strategies to help you scale your fashion & lifestyle brand—without wasting time or money on outdated tactics.>>Register your FREE place here

Mindset plays such a huge part of your business journey, your success and your enjoyment of the experience. Someone recently shared this incredibly powerful behavioural model with me and it was like a lightbulb switched on. It's so simple and easy to understand, and once you have learnt it too, it's an incredible way to stop and check in and be aware of how we show up in business in life. This philosophy is 'Above the line versus below the line' thinking and behaviours. And once you learn it you will be looking at everyone around you and assessing whether they are operating above vs. below the line. In short, if you imagine a horizontal line drawn across a page. The line signifies the choice in how you have decided to show up, think about or react to a situation.Above the line thinking is having the self-awareness to stop and ask yourself: What are my responsibilities here? How can I accept what's happening without blaming someone else? Where I can take ownership and accountability?How d id I contribute to this? What could I be doing differently? Where is my role in this situation? How can I make a difference? How can I be helpful and of service to someone else? How can I cooperate? How can I support? How can I add value? How can I involve the right people? Versus below the line where you are reacting in a way where are you defence and passing blame including: Denial Excuses and justification 'They're wrong' 'It's not my fault' It's got to be my way I don't trust what they're saying I see this below the line thinking in 'I don't have time'.... We all have the same 24 hours in the day but we have a choice (for the most part) on what we prioritise and spend our time on. Often a choice was made throughout the day where something else was priorities (such as doom scrolling on Instagram) versus doing that task you are now saying you didn't have time to do.How are you operating in your business and life? Are you spending a lot of time 'above the line' or have you slipped 'below the line'? This is your cue to stop and reflect.Here's some helpful resources to learn more about this concept:https://peopleleaders.com.au/above-or-below-the-line/https://www.sunderlandcoaching.com/blog/above-the-line-leadership-explainedhttps://themanagershandbook.com/consciousness/the-line Want to work together? Take a look at my programs here:https://www.jodieminto.com/work-with-meLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

In today's episode, I sat down with Dylan Jahraus on Etsy Seller Success Podcast to explore the world of paid ads for Etsy sellers. We covered a range of strategies to help you get the most out of Facebook and Instagram ads—whether you're just getting started or looking to scale your shop. We also talked about why the type of ad content you create can make or break your results and how you can manage your own ads effectively without needing a big budget or an agency. Plus, I shared some key lessons from my own journey of growing a seven-figure business, including insights into website optimisation and scaling smarter, not harder. If you're looking for actionable tips to help boost your Etsy sales, you won't want to miss this episode! If you want help scaling your e-commerce business, check out my Mastermind Program, The 7-Figure Scale Collective This program offers one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here. Connect with Dylan Jahraus:Instagram: @dylanjahrausFacebook: Dylan JahrausWebsite: dylanjahraus.com Links:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

In this week's episode, I sit down with Nicki Sciberras from The Digital Exchange, who shares essential strategies for online marketing success. Whether you're new to e-commerce or looking to level up, Nicki's insights into Meta Ads and Google Ads are invaluable. Here's a preview of what we cover:- How to use Meta Ads (Facebook/Instagram) to attract audiences and create demand for your products.- When to use Google Ads to capture those ready-to-buy customers.- The benefits of running branded campaigns and building backlinks to boost your SEO. Nicki's journey from corporate marketing to agency owner is full of practical tips and inspiration for anyone looking to grow their online business. You won't want to miss this episode! If you like my episodes and want help scaling your e-commerce business, check out my Mastermind Program, The 7-Figure Scale Collective This program offers one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here. Connect with Nicki:Instagram: @thedigitalexchange.coFacebook: The Digital Exchange Website: thedigitalexchange.co Links Mentioned in the Episode:- AI Tool for advertising: www.adcreative.ai- Ad Workflow | Saves Ads: www.foreplay.coLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast- Visit my full website: https://jodieminto.com- Let's connect on Instagram: https://www.instagram.com/iamjodieminto 92jl29CYEK3ON7i0ETWu

Are you on the fence as to whether or not you want to participate in Black Friday this year? You're not alone. Tune into today's episode to hear the pros and cons and some easy ways you can use this sale period to clear down some old stock, acquire new customers and bring some cold hard cash to your business. In this episode, I share with you: - How to decide on your offer - What products you might include - What incentives could you try - How you will promote your Black Friday sale - Tools, resources or apps you might need to install now in the lead-up to the sale - How to set Black Friday sales goals and what key metrics should you measure to gauge your success If you like my episodes and want my help scaling your e-commerce business, check out my Mastermind program. This program incorporates one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here.

Are you making the most of Meta's Advantage + Shopping campaigns? These powerful ads can be a game-changer for your online store—if you know how to use them correctly. But what if you don't? You could be wasting your budget without seeing the results you want. In this episode, I'm breaking down exactly how these campaigns work, when to use them, and sharing my top tips to help you get the best results. If you're ready to boost your sales and take your ads to the next level, this one's for you! Ready to transform your e-commerce business and hit 7-figures? Join the 7-Figure Scale Collective and get the expert guidance, 1:1 coaching, and proven strategies you need to grow. With personalized support, you'll gain clarity, boost sales, and confidently scale your business to new heights. >>Apply now and start scaling to 7-figures

In this episode, I joined Miranda Ivey on Real Fabulous Marketing to share my journey of growing Island Co from market stalls to a seven-figure business. We chatted about the challenges of running an e-commerce store, the differences between selling products and courses, and why showing up on social media can be a powerful tool for success.We also touched on the importance of Facebook ads and how getting the creative right can transform your results. If you're looking to scale your online store, this episode offers plenty of inspiration and insight!Ready to double your sales and triple your traffic in just 12 weeks?Join Online Store Success™, my 12-week e-commerce group coaching program designed for online store owners who are struggling to make consistent sales. If you've got a good-looking website, some traffic, and great products but still wonder, ‘Where are the customers?'—this program is for you. Don't let another day go by without seeing the results you deserve. >>Learn more and enrol today

Is your store getting tonnes of traffic but barely any sales? You're not alone—90% of you said this is your biggest challenge. In this episode, I reveal why more visitors aren't the answer and how focusing on your conversion rate can turn things around. If you're tired of seeing high traffic numbers but low sales, this episode will give you the insights and strategies you need to finally make a change. Discover practical steps to convert that traffic into paying customers and achieve the results you've been striving for. Tune in to the full episode and start transforming your online store today!Ready to double your sales and triple your traffic in just 12 weeks?Join Online Store Success™, my 12-week e-commerce group coaching program designed for online store owners who are struggling to make consistent sales. If you've got a good-looking website, some traffic, and great products but still wonder, ‘Where are the customers?'—this program is for you. Don't let another day go by without seeing the results you deserve. >>Learn more and enrol today

When I first started my online fashion store, I was working full-time in the corporate world, juggling young kids, and living in the Middle East. It was a chaotic time, and I remember feeling like I was just throwing spaghetti at the wall, trying to see what would stick. But through all the trial and error, I eventually found the strategies that worked—and those are what I'm sharing with you in this two-part series. Welcome back to Part 2 of our deep dive into scaling your online store! If you haven't listened to Part 1 yet, I highly recommend you do because it lays the crucial foundations you need for success. In this episode, I'm diving into the next steps: mastering traffic and conversions. These are the strategies that took my business from $10K months to $170K months. I'll share what worked for me, giving you insights that can help you see real results in your own business. Tune in to learn how you can supercharge your e-commerce growth, and if you missed last week's episode, be sure to catch up on it! Enrolments for my Online Store Success program open the first week of September. This program is designed to give you the tools, strategies, and support you need to scale your online store to new heights. >>Get your name on the waitlist> Register your spot here and get ready to transform your online store!

I'm often asked how I took my fashion brand from weekend market stalls to over $1.3m a year online and what the one thing was that moved the needle, but the truth is it took many things, not one singular thing. It was a messy ride and took lots of throwing the proverbial 'spaghetti at the wall' to see what stuck. But with time, I realised there were a number of key factors that helped me scale not only my own online store to seven figures but also the same factors that helped my clients scale their stores. Over the next two episodes, I'm sharing with you the exact steps I took and now take my students and clients through to find success online. Tune in to get the first steps you need for scaling your e-commerce business today, and don't forget to come back next week for the exciting conclusion where I'll be discussing traffic and conversions, and how mastering these can skyrocket your business growth. If you're ready to take your online store to the next level, I've got something special for you. Join me for a FREE 5-day eCom Traffic and Conversions Challenge! where I'll guide you step by step on how to increase traffic and conversions for your online store. There will be live Q&A sessions, and you'll get access to a pop-up Facebook group where the challenge will take place. >> Register your spot here and get ready to transform your online store!

Are you running Meta ads for your online business or e-commerce store and not sure when to turn them off? This episode will help answer that question! Building and launching Facebook ads is one thing, but knowing when to turn them off is another. Well, the answer isn't based on the length of time an ad has been running... it's all about the dollar spend. Before we dive into those specifics, we need to first understand what your "goal cost per sale" is. How much are you willing to spend on Facebook ads to acquire one sale? I share a simple way to calculate this for your own online store using your product's price point. From here, we can then look at the right time to pull the plug on your ad campaign if it's not delivering the results you want. Hint: you want to give Facebook the chance to optimise and learn, so ensuring you've spent at LEAST your goal cost per sale amount is key before making any decisions. Tune into today's short and punchy episode to get all the specifics on how long to run your Facebook ad campaign, what to look for and how to make the call to switch it off. Links: Get instant access to One-Ad-Wonder here. Apply for the Mastermind program: (Have me inside your Facebook ads account!) Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

On today's episode, I discussed the common issues that might be costing you sales in your online store. Whether you're dealing with a lack of traffic or poor conversion rates, this episode is packed with insights and practical advice to help you troubleshoot and fix these problems. I break down the two key areas that affect your sales: traffic and conversion rates. If you're struggling to get the sales you want, it's often due to one of these two factors. In this episode, I guide you through a self-audit process to determine if your primary issue is a traffic problem or a conversion problem. Tune into today's episode to diagnose what's costing you sales and how you can fix it to scale up your online store successfully. If you're eager to ramp up your marketing and drive more traffic to your store. Grab your ticket to my upcoming event, One-Ad-Wonder! Join me for 3 x live workshops dedicated to teaching you how to bring in your next 10 sales using the simplest Facebook ad campaign. There will be live Q&A at the end of each session PLUS you will also get 12 months access to the replays. Grab your ticket here. One-Ad-Wonder LIVE Links: Apply for the Mastermind program: (Have me inside your Facebook ads account!) Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

Hello and welcome to this episode of Online Store Success with me, Jodie Minto. Today, I will discuss the five most common mistakes I see when people use Facebook and Instagram ads for their e-commerce businesses. I'm all for scaling your traffic and sales to your online store through the power of paid ads... BUT... you need to make sure you have the overall strategy set, understand which buttons and options to select, and how to measure your results. Managing your own paid ads is so doable now with so much AI and automation in the mix, but there is still definitely an art and science to it. Tune into today's episode to learn the 5 x most common e-commerce Facebook ad mistakes AND how to avoid them. Want to learn even more about running paid Meta ads for your online store? Grab your ticket to my upcoming event, One Ad Wonder! Join me for 3 x live workshops dedicated to teaching you how to bring in your next 10 sales using the simplest Facebook ad campaign. There will be live Q&A at the end of each session PLUS you will also get 12 months access to the replays. Grab your ticket here. One-Ad-Wonder LIVE Links: Apply for the Mastermind program: (Have me inside your Facebook ads account!) Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

Feeling overwhelmed with your Facebook ads for your e-commerce store? With Facebook's latest changes, keeping your ad campaigns running smoothly and effectively is more challenging than ever. In this episode of Online Store Success, I'm diving into the essential updates you need to know about the new Facebook ad rules effective July 2024. I'll touch on: Automated Rules: Discover how these new rules can impact your ad campaigns in unexpected ways. Flexible Ads: Learn about the new dynamic ad options and what they mean for your advertising strategy. Audience Targeting: Get insights into navigating the new complexities of targeting your ideal audience. This episode provides practical tips and insights to help you stay ahead of the curve and make the most out of your Facebook ad campaigns, whether you're a seasoned advertiser or just starting out. Plus, I'm excited to share the launch of the One Ad Wonder DIY Self-Paced Mini-Course! Find out how you can get your next 10x e-commerce sales with the simplest, fastest, one-hour setup Facebook ad on the internet. Perfect for mastering the basics of creating a highly effective ad for your online store. Tune in now to stay informed and optimise your ad performance! Want my help scaling your sales with the power of Facebook ads? Check out the One Ad Wonder DIY Self-Paced Mini-Course, now open for enrollment. Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me! Links: Apply for the Mastermind program: https://courses.jodieminto.com/mastermind Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

On today's episode, I chat with Jodie Johnson, the owner of Max and Blu, who shares her journey from the homeware industry to running a successful dog grooming and accessories business. Jodie Johnson transitioned into dog grooming after the financial crisis, eventually launching Max and Blu, known for its high-end, vegan leather dog collars and accessories. She maintains a computer-based business model, handling operations from her home. Jodie discusses the challenges of managing orders, diving into manufacturing and sourcing in China, and the importance of understanding the production process. She highlights her marketing strategies using social media, Etsy, and Facebook ads. The conversation also touches on the value of brand ambassadors and the importance of setting boundaries for a better work-life balance. Her advice to new entrepreneurs? Budget more than expected and invest in education early on. Ready to scale your existing store to multiple six or seven figures? Applications for my VIP Mastermind program are still currently open. Apply in the program: https://courses.jodieminto.com/mastermind Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me! Links: Shop Max & Blu here. Follow Max & Blu on Instagram here. Find out about my 6-month Mastermind program here Visit the full podcast page here: Visit my full website: Let's connect on Instagram:

Lots of people ask me 'how do I get started' and 'what would you do differently' in an e-commerce fashion business and today, I'm sharing with you exactly what that is! In fact, there are 25 things I'd do differently if I were to start an online fashion business today in 2024. Tune in to hear what they are! Want my help scaling your sales and transforming your e-commerce dreams into reality? Check out my programs here based on where you are in you e-commerce journey.Looking to launch or scale your store to $100k per year? Put your name on the waitlist of Online Store Success. Ready to scale your existing store to mulitple six or seven figures? Apply for my Mastermind program today (applications are currently open). Find out more about the program here. Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me! Links: Apply for the Mastermind program: https://courses.jodieminto.com/mastermind Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

On today's episode of Online Store Success, I dive into the latest strategies that are proving successful in fashion e-commerce despite challenging economic conditions. I shared what's working for my mastermind clients who are hitting six-figure months and smashing their sales goals and explore key tactics like diving deep into data to pinpoint what's working, simplifying your approach by focusing only on bestsellers, and amplifying those successful tactics for maximum impact. Whether it's breaking down Shopify reports, identifying hero products, or optimising Facebook ad campaigns, this episode provides actionable tips you can apply to your own fashion e-commerce business. If you're ready to join the journey of building a 7-figure fashion brand and unlock its full potential, check out my upcoming FREE masterclass designed to help you scale from six to seven figures. Click here to save your seat. Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me! Links: Apply for the Mastermind program: https://courses.jodieminto.com/mastermind Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

I'm thrilled to share insights from my recent guest appearance on Sagar's podcast, Tweaking Tips for Shopify. In this episode, we delved into the journey of building a 7-figure fashion brand, drawing from my own experiences and lessons learned along the way. During our conversation, we highlighted the pivotal moments and strategies that contributed to the growth and success of my fashion brand. From navigating the challenges of starting as a solo entrepreneur to scaling up into a thriving business, we discussed practical tips and actionable advice for fellow fashion entrepreneurs. If you're passionate about fashion and eager to scale your brand, this episode is packed with valuable insights. We emphasised the importance of stepping into a leadership role as your business evolves, from being hands-on with every aspect to empowering your team and focusing on strategic growth. Exciting news awaits! If you're eager to elevate your fashion brand and unlock new levels of success, I have something special just for you. Introducing the 7 Figure Scale Collective mastermind program, designed specifically for fashion entrepreneurs aiming to reach seven-figure milestones. Join me on a transformative six-month journey where I'll personally guide you through my proven framework, the Lifestyle eCommerce Method. You'll receive personalised coaching, participate in group sessions, and gain access to a supportive community of like-minded individuals. Plus, you'll enjoy exclusive benefits such as access to all my online courses and VIP retreats, including an upcoming retreat in the picturesque Gold Coast, Queensland, scheduled for September! If you're ready to join the journey of building a 7-figure fashion brand and unlock its full potential, I invite you to apply now. Visit the link in the description for more information, testimonials from past members, and to submit your application today. Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me! Links: Apply for the Mastermind program: https://courses.jodieminto.com/mastermind Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

When starting your own business, you have to do everything. You are the customer service team, the marketing department, the product development team, and the leadership team. You are the Chief Everything Officer—or the business gopher. If it's got to be done, it's you doing it. However, as your business starts to grow, you will find that you just can't operate at that level anymore, and you will increasingly start to ‘drop the ball', feel resentful toward your business, and toe the line with burnout. If you feel like one more task or responsibility might make you implode, today's episode is for you. Stepping into a leadership position in your business, though, takes new skills. Skills that can feel super uncomfortable, like managing people, increasing your monthly expenses, handing over control… If you and your business are ready to step up and start playing bigger, then today's episode is for you. Today, I will show you how you can start stepping into the CEO role of your business and stop doing absolutely everything. If you are ready to fully step into the CEO role of your business now that sales have grown and would like support in doing so with me in your corner, I'm excited to let you know that applications for my mastermind are now open. The 7 Figure Scale Collective is my Boutique Mastermind For Lifestyle e-commerce Brands To Scale to 7 Figures.This 6-month program guides you through my signature framework, ‘The Lifestyle eCommerce Method' where I coach you through the steps and strategies required to scale your online sales. This high-touch coaching program includes 1:1 calls with me, weekly small group calls, a supportive community, and so much more. My Masterminders get access to ALL my online courses and an invitation to my VIP face-to-face retreats (we have one booked for the Gold Coast, Qld, in September)! If you are already earning $100k in revenue a year in your fashion or lifestyle online store, I invite you to apply. I'd love to help you scale your sales and step into your role as CEO.Click here to learn more, see our members' case studies, and apply. Don't forget to leave me a review and rating on Apple Podcasts or Shopify. It would mean the world to me! Links: Apply for the Mastermind program: Mastermind program, Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

On today's episode of Online Store Success, I chat with Louise Carter, the owner of Baby Luno, who shares her incredible journey of building a multi-six-figure business with a single hero product. Louise began by reselling other brands' baby products but found her true success by developing her own Nordic Foot Muff Pram Liners. Inspired by her Swedish background and driven by her own experiences as a mum, Louise created a uniquely designed foot muff suited to Australian climates. Louise credits her success to a combination of her background in online marketing and the support she received from my eCommerce Academy (thank you, Louise!). Her favourite part of running her business is developing new designs and seeing her products out in the wild. Louise advises aspiring entrepreneurs to keep innovating and leveraging online marketing strategies. Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment. Don't forget to leave me a review and rating on Apple Podcasts or Shopify. It would mean the world to me! Links: Apply for the Mastermind program: https://courses.jodieminto.com/mastermind Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

Feeling overwhelmed with your Facebook ads for your eCommerce store? Meta (Facebook and Instagram) advertising is one of the quickest ways to scale your traffic and sales for your online fashion or lifestyle store around, but they require dedication and constant re-learning. Today, I'm going to unpack the five biggest Facebook ad mistakes I see e-commerce business owners make over and over again, and I'll guide you on how to avoid them. From unrealistic expectations to outdated strategies, I've got tips and insights that will prevent common pitfalls and enhance your ad performance and profitability. Whether you're a seasoned advertiser or just starting out, this episode promises to provide valuable lessons to help you get the most out of your Facebook ad campaigns. Let's dive in! Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment. Don't forget to leave me a review and rating on Apple Podcasts or Shopify. It would mean the world to me! Links: Apply for the Mastermind program: Mastermind program, Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

Is your marketing messaging not quite hitting the mark? Are you finding it increasingly difficult to have your e-commerce store and products stand out from the crowd? If so, this episode is for you. Tune in and discover how you can refine your marketing messaging so that selling your products online becomes easier, and when potential customers come across you, they immediately know that your brand is for them. In this episode, I share 3 helpful tips to refine your marketing messaging so you can scale your online sales for your e-commerce fashion or lifestyle brand. And remember, if you like what you hear, I'd be so grateful if you could leave me a review and rating on Spotify or Apple Podcasts. Your reviews make my day and help others find my podcast, too. Enjoy. Links: Put your name on the waitlist for the next round of Online Store Success: https://courses.jodieminto.com/online-store-success Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let's connect on Instagram: https://www.instagram.com/iamjodieminto/ A helpful link on how to craft your USP: https://www.shopify.com/au/blog/unique-selling-proposition

On this episode of the Online Store Success podcast, I have a delightful conversation with Michelle from Outsourcing Crew, sharing her journey from Manila to becoming a pivotal figure in the virtual assistant (VA) industry. Michelle discusses her experiences working across different countries and how this shaped her business acumen in the outsourcing industry. She talks about starting her agency as a side hustle and eventually transitioning to full-time during the COVID-19 pandemic when she was stuck in the Philippines. Michelle shares with us how to get started with a VA and the first three tasks you should outsource. Follow Michelle and her team here: Instagram: instagram.com/outsourcingcrew Facebook: facebook.com/theoutsourcingcrew Website: outsourcingcrew.com Visit the full podcast episode page here: jodieminto.com/podcast Visit my full website here: jodieminto.com

On this episode of Online Store Success, we're joined by Egidia of GiGi and Co to talk about her transition from a passion for fashion to an online business success story. Egidia recounts her early challenges and her strategic move to Shopify, which facilitated her brand's growth amidst the evolving retail landscape. She also shares the pros and cons of selling other brands and the excitement behind launching her own label, "GiGi. Balancing work with family is a major theme, revealing the realities of entrepreneurial life. On the unfavored aspects of business ownership, particularly in digital marketing, yet Egidia emphasizes the value of mentorship and coaching in overcoming these hurdles. Follow Egidia's elegant and everyday fashion journey at Gigi and Co here: Instagram Facebook Website Visit the full podcast episode page here Visit my full website here Learn about the program Egidia did with me here. Online Store Success