Smart Art Business

In this episode Rachel Wilkins has a conversation with Toni Payne, the founder of The Champayner Social Club, a Still Life Photographer and Spoken Word Poet about the challenges associated with fulfilling clients' visions as an artist. They also touch on the subject of dealing with how society frowns on art as a career and the ability to combine creativity with AI and Blockchain. In closing they talk about the fundamentally important parts of creatives and respecting their work, and how NFT's, Web3 and the meta verse tie it all together.   

In this episode Rachel Wilkins, our host, speaks with Ashley Delonas, a multimedia artist who took art matters into her own hands to change her destiny and found healing through art. Ashley embraces the analogy and symbolism of the medium of your choice and associated risk and uses her art as a form of healing from trauma and abuse. She shares certain turning points in her life as an artist that allowed her to work past her limiting beliefs and give herself permission to create more! There is a major difference between having an art teacher and a coach and she breaks this down and how it helped her grow her business as an artist. Ashley shares tips on how to quit sharing your dream with small minded people so you can grow.

In this episode, we decided to reach out to some of the artists we work with and get first hand information of negative experiences they have had with galleries. Some talk about what they wish they knew before interacting with the galleries, tips on what to look out for, their biggest takeaways from the experiences and the importance of insuring one's artwork, regardless of who is in possession. Finally, the topic on pricing art and why you should be confident to name the price for your work comes up.  

In this episode, our host, Rachel Wilkins talks about the best places to sell different art work, how to build your client avatar and locating the platforms they hang out at so you can connect. Finally, she shares her top 5 tips on how to optimize your Instagram account to sell more art online. 

In this episode, our host Rachel Wilkins takes artists to task on the subject on money and mindset. The big question is, what is stopping you from making progress towards what you have set to achieve? She highlights how she came about the word she chose for the year and how she will use it as a compass throughout 2022. She emphasizes on the need to check the company one keeps and encourages artists to have an abundance mentality and take action.

In this first episode to kick off the New Year, our host speaks with artist, witch and astrologer Lydia Knox to help us understand astrology and what it represents in all areas of life. She gives insight on 2022 readings month on month to help you plan ahead and manage the events that may occur all around. Keep a notepad next to you, you may want to remember dates! 

In this week's special edition, we put together some of the best advice, favourite highlights and nuggets of wisdom shared by several guests hosted on our show over the year. They were impactful, life changing and we hope you also find them inspiring and find some good take aways. 

In this episode our host Rachel Wilkins shares a life experience on self awareness, acknowledging your capabilities and dealing with vulnerabilities that come with being an artist.  She then dives deep into the nuances of digital marketing, social media marketing and building strategies that work. She shares tips on how to use social media as a tool to build a community you are in control of, ways to build good rapport online and a sustainable art business Finally, Rachel elaborates on the correlation between social media and brain drain, analytics, content planning for success and the solution to spending less time on social media while increasing productivity.  

In this episode Rachel Wilkins discusses the 4 essentials you need to sell your artwork and why you should have an elevator pitch. She touches on effective ways to share about your work and guide your audience so that no money is left on the table. Finally she gives tips on how to confidently ask for a sale an the importance of building trust with your audience and collectors.

In this episode, our host Rachel Wilkins talks about streams of passive income, digital products and how to be creative in order to earn. She sheds more light on affiliate marketing, its benefits,  and lastly teaching and how to have confidence in your abilities. Rachel finally guides on how to find your niche, tap into it and how SamCart has completely changed her business for the better. 

In this episode, our host Rachel Wilkins Rachel Wilkins has an eye-opening discussion with the co-founder of SamCart, Scott Moran that will change the future of businesses and how they are operated. Rachel gives a testimony of how using SamCart transformed her business during the pandemic and how it can help revolutionise your business. Scott walks through the life cycle of SamCart and finally shares more details on the video series and upcoming launch which you definitely do not want to miss!

In this week's episode our host, Rachel Wilkins, dives deep into a topic that is of interest among many artists, which is gallery representation. She breaks down the types of galleries and services offered and how to check if they are relevant for your artwork. She walks through the process of getting gallery representation, the pitfalls and finally gives tips on how to prepare before submitting any proposals to galleries.

In this episode, our host Rachel Wilkins speaks with life coach, Dr Gigi Arnaud on changing conditioned mindsets, negative and limiting beliefs in relation to neuroscience and psychology. They discuss comparison paralysis, ways to get aligned with the authentic you and practical ways to apply mindset principles and reprogram your own behaviour to create your version of success.

In this episode, Rachel Wilkins, co-founder of Conception Arts teaches on why personal branding is important in building an image that affirms your roles as artists and how to control the narrative. She elaborates on marketing strategies that can potentially set you apart through personal branding, story telling and collaterals. These will support your work and carry the power and potential to influence buyer decisions if you put in the work and show up for your business everyday. 

In this episode Rachel Wilkins demystifies the idea most have of who and what an art collector looks like. She speaks about the three things collectors are looking for, what conveys value, price point consistencies and effects. In closing she shares tips on how to remain curious, explore possibilities and why you need to build a cohesive, recognisable body of work.

In this episode Rachel Wilkins, founder of Conception Arts shares on how, as an artist, herself she managed to overcome procrastination which keeps most talented people from moving forward, and created consistent habits that still help grow her business daily. Progress no perfection is her mantra, and she elaborates on ways to actively, plan for and work towards growing a business while learning how to deal with rejection by focusing on your passion and why you started and making commitments that will push you to take action.

In this episode we discuss what neuroscience has to do with artists and the topic of worthiness. Dr Chris speaks on how to recalibrate after traumatic experiences, trauma regulation skills, the reason why we focus on negativity as opposed to positivity and neuroscience based methods you can use to affirm your worthiness. Finally he explains the relationship between technology & sleep, and the importance of having a sleep routine.

In this week's episode, our host Rachel Wilkins has a very interesting discussion with Eric Seropyan on SEO strategy and lead generation. They dive deep into website optimisation, the importance of Google metrics and how to monitor the analytics results. Eric shares tips on how to choose keywords that have a higher conversion rate, the key to addressing various audiences on a blog how to balance the relationship between SEO and social media campaigns and more importantly, how to manage your reputation online.

In this episode our host Rachel Wilkins speaks with David Drebin as he shares tips on building relationships in the right circles, dealing with rejection and the role of passion, time and self awareness in the success of any artist. He elaborates on internal versus external validation and the long term effects and finally they discuss pricing artwork and value perceptions.

In this episode our host Rachel Wilkins has a powerful conversation with Mariana Ruiz, the CEO of Impact Driven Entrepreneur on ways in which business owners can work less and accomplish more and hire the right way in order to scale. Mariana shares her effective productivity hacks, intentional planning strategies and the importance of self care. She answers the question on how to align yourself with impact goals and finally the subject of limiting beliefs and ways to overcome them.

In this episode, Rachel Wilkins speaks with Rodrigo Valles Jr and Gilbert James Ruiz from Aktual Money about financial resources that are available to artists running businesses, tips on record keeping, tax compliance and business structure that artists should consider having in place. They explore a list of items that artists can claim on their taxes but may be overlooking, expenses related to bringing the studio into your home versus running a studio separately, separating business from personal expenses, pitfalls, the difference between federal and state taxes and its importance.  

In this second part of the interview, Rachel continues the conversation with Ben Davis, an art critic and author and they explore the idea of how NFTs have changed how we experience art. The discussion focuses on the surging popularity of NFTs and its future and the responsibilities of art critics and journalists on covering the back stories. Ben elaborates on the effects on associated costs of owning art pieces, benefits to artists, the importance of understanding art itself and investing in collectibles for the right reasons.

In this episode, Rachel Wilkins hosts art critic and author, Ben Davis who sheds light on his role as an art critic, how the pandemic has impacted the art world and his views on industry recovery process. He speaks on the direct buyer to consumer relationship that now exists between buyers and artists, art fatigue, how the pandemic has influenced relocation of galleries and the importance of criticism and debates on art.

In this episode, Rachel Wilkins speaks with David Bianchi, a multi disciplinary artist, motivator, actor and poet on spoken word as a deep form of expression, use of film as an outlet for buried emotion and the power actors and poets have in helping effect change.They touched on inclusivity of people of colour in the conversations, co-existence of NFTs and Clubhouse post COVID19 and how to embrace your imperfections and get out of your own way.

In this episode, our host Rachel Wilkins holds a discussion with Michael Lebowitz, CEO of the Magnetic Minds Studio about the definition of a brand and importance of story telling. He sheds light on behavioural neurology strategies and how they can help build memorable brands and techniques for introverts to gain confidence in their value and beliefs.   

In this episode, our host, Rachel Wilkins speaks with Victoria Boyd, a digital marketing strategist, about how to sell in the DMs, top tips on how to leverage Instagram, asking for a sell, packaging experiences, authenticity and vulnerabilities that come with taking action. Victoria gives practical advice and tips on how to make your sales take off through showing up consistently. 

In this episode, Rachel Wilkins hosts Gregory Siff, an internationally renowned visual artist, writer , designer and actor and his manager Lisa Falcone, his manager. They discuss powerful partnerships, artist representation and building powerful brand identities. Lisa elaborates on synergies and how to get the best out of deals and collaborations, artwork pricing, views around NFTs.

In this episode our host, Rachel Wilkins holds a powerful and practical discussion with Alon David, CEO of 90x on planning, the 5 pillars of goal setting and having clarity on your why. He emphasizes on the need for visionaries to work towards a vision, knowing when to delegate and determining actionable steps for increased productivity.

In this episode Rachel Wilkins hosts Kabrina Budwell as she unpacks the tools and strategies used to win the marketing game and how artists can better position themselves in front of the ideal clients. Kabrina emphasizes on the importance of consistently giving value while maintaining a human contact with clients and content planning. Kabrina Budwell is the founder of Kabrina Budwell Consulting, a consulting firm that focuses on helping clients create, capture, and nurture subscribers into paying clients.

In this episode, Rachel Wilkins dives into the idea behind the NFT project by Burnt Banksy, the new perspective it brings for art collectors looking to make investments and how to build trust on the platforms in use. The discussion centres around ClubHouse as a platform where conversations and the actual selling of NFTs is taking place, how in future this may be integrated and marketed offline effectively. 

In this episode our host, Rachel Wilkins chats with Max Neutra, an experienced designer for Meow Wolf about the vulnerability and challenges that come with creating artwork in public. He dives deep into how he uses his power of humility and persistence to get results while collaborating with other creatives as well. Max also shares tips on how he has managed to balance his work role and parenthood. He partly draws his creativity from music which he has creatively woven into his art career.

In this episode, our host Rachel Wilkins holds a discussion with Stephanie Perreira on professional development programs for artists and their interest in how artists are using technology and also offering them a safe space to interact. New Inc is an incubator program that began as part of the museum in 2013 but has added so much value to the artist community over the years.

Jonathan Foley is an expert in NFTs and understands how that world works. In this episode he discusses with Rachel Wilkins and demystifies the fear surrounding the complex set up process, how he has gotten so much value by virtue of being a ClubHouse member through collaborations, copyright effects and available platforms and applications where artists can start with the technology.

In this episode Rachel Wilkins talks about the impact of raising your profile as an artist, challenging your limiting beliefs and how to overcome them through positive thinking and affirmations. She encourages writing things down when setting goals and maintaining a positive mindset.

In this episode Rachel Wilkins has a deep conversation with Michael Conroy around some of the real-life struggles and how to progress in your chosen career authentically during a transition from addiction to sobriety. They also highlight the nature of creative pursuits which is being steered by current events around the world and how you can find effective ways to navigate the associated emotional shifts in a responsible way.

In this episode, Rachel speaks with Ola Rondiak, a mixed media contemporary artist and dives deep into the ancestral inspiration behind her artwork. In recent years she has experimented with sculpture and her creations are inspired by her children’s clothing which carry a lot of symbolic messages. Emotional experiences surface in her artworks as her own history intertwines with Ukrainian history and tradition, preparing the viewer with a rare "contemporary art with a historical conscious".

Our host, Rachel Wilkins in conversation with Colleen Blackard on how to become intentional in networking with the right circles and how crucial relationships are to success as they bring about unique opportunities. Colleen’s work is inspired by the environment she loves spending with as it ties in with her identity. She is  drawn to creating worlds that explore the power of light to alter our external and internal landscapes.

In this episode Sharon Wilkins shares the currently hot social media platforms and tips on how artists can leverage these to grow their audience online.

Smart Art Business is a podcast by Rachel Wilkins to help visual artists and creative entrepreneurs grow and sustain a successful art business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art the smart way.

In this episode, Rachel shares a few chapters from her new book, SELLOUT: The Definitive Guide To Selling Your Art Online Without Losing Your Damn Mind.  Social Media Strategy, dealing with the dreaded internet trolls and sales must-haves.

In this episode, I had the pleasure of sitting down with art appraiser Shelley Hall.  Shelly has a unique perspective on the art world given her experiences as an artist, gallery owner, and now art appraiser handling multi-million dollars worth of artwork.  Shelley shared some real pearls of wisdom on pricing, prints, and value. Personally, I learned a lot during this session and I’m sure you will too.

Annie Bao, a Political Analyst turned a full-time painter. In this episode we chat about how she did it, and how she overcame some personal hurdles during the process.   Check out Ron's website: https://www.anniebaoart.com/ Instagram: https://www.instagram.com/anniexbao/ This episode is sponsored by: Jump Start your Biz Conception Arts Learn more or find an exhibit near you click here

In this episode Rachel talks about personal branding, how it attracts clients or customers and how it helps in your art and business.

In this episode Rachel talks about the often neglected topics of mindset and goal setting. Plus, learn how negative beliefs may be stunting your art world potential and how you can prevent that going forward.

Beju or Dudali as he is more familiarly known, is a sculptor based in West Palm beach. In this episode her shares how he secured a six-figure public art budget and his plans to build a vast kinetic installation in Florida.   Check out Ron's website: https://www.dudali.com/ Instagram: https://www.instagram.com/beju.dudali/ This episode is sponsored by: Jump Start your Biz Conception Arts Learn more or find an exhibit near you click here

Rafael Colon, a US military veteran, father and multi-media artist shares his story of how he went from struggling artist to having his work featured in the gift shop of the Metropolitan Opera in NYC His is a story of resilience and persistence Check out Ron's website: https://www.rafaelcolon.org/ Instagram: https://www.instagram.com/recolon2458/ This episode is sponsored by: Jump Start your Biz Conception Arts Learn more or find an exhibit near you click here

This episode is a really special one, today I'm joined by Ron Smith. I have known Ron for a few years and had the pleasure of getting to experience his work in person. Ron and I sat down to chat during a time of unrest. In the wake of George Floyds killing by a Minnesota Police officer, protests were erupting around the world. Having grown up in the South Ron has quite a story to share. This is an important and compelling conversation about art, race and humanity. I am very grateful to Ron for such a raw and honest chat. Check out Ron's website: http://www.ronsmithartworks.com/ Instagram: https://www.instagram.com/ronsmithart/?hl=en This episode is sponsored by: Jump Start your Biz Conception Arts Learn more or find an exhibit near you click here

Today's guest Gino Miles has an expansive career spanning 5 decades. Gino’s monumental sculptures are housed at museums and institutions around the world and sell for 6-figures. His success today comes from a lifetime commitment and dedication to sculpture. He is a master of his craft with seemingly no plan on stopping anytime soon. From humble beginnings to Millions in sales, this is an episode not to be missed. Grape Crusher Check out Gino's website: https://ginomiles.com/ Learn more about Gino: https://ginomiles.com/about-gino/ This episode is sponsored by: Jump Start your Biz Conception Arts Learn more or find an exhibit near you click here

Today’s guest, Tracy Vergudo is an Australian artist, bestselling author and teacher of art mojo. Her work has been exhibited internationally and she has built a business around teaching others to connect with their creative side. In this episode, Tracy graciously shares her pathway to success, how she uses art as a vehicle to help those in need and, how to keep things fun when your building your art business. It is a beautiful episode, stick around until the end. Check out Tracy’s website: https://tracyverdugo.com/ Instagram: https://www.instagram.com/tracyverdugo/?hl=en This episode is sponsored by: Jump Start your Biz Conception Arts Learn more or find an exhibit near you click here

Isn't it time we had a more generous and democratic art world? Matthew Burrows has the ideas and a plan of action to do just that.

Sari Shryack has grown a fan base of 200K on Instagram. Here how she did it and how she keeps her massive audience engaged.