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In this Christmas Day episode, Michelle Thames breaks down why proximity—not algorithms, not aesthetics, not trends—is the true multiplier of visibility, opportunities, and revenue. Learn how rooms, relationships, and community create long-term success and why The Collective was built as a powerful proximity container for women entrepreneurs stepping into 2026 with clarity and intention. What You'll Learn:• Why proximity changed Michelle's career• How relationships create opportunities• Why rooms are more valuable than reach• Why community-led visibility beats trends• What access really means in 2026• What The Collective offers• How Visibility Power Hours accelerate clarity Join The Collective for $67/month to access community, coaching, and proximity. Use code DECODED to saveBook a Visibility Power Hour if you need fast clarity for 2026. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this Christmas Eve episode, Michelle Thames breaks down why aesthetics alone don't create revenue — thought leadership does. Learn why decision-makers buy clarity, how to position yourself as a leader in your industry, and what thought leadership actually looks like in 2026. If you want to build trust, community, and consistent visibility, this episode will shift your entire approach. Topics Covered:• Why pretty feeds don't equal paydays• The real reason decision-makers invest• What true thought leadership looks like• Why clarity and POV outperform trends• How to build trust and authority online• Why community-led visibility matters for 2026• How podcast listeners convert faster• How to shift from “performing” to leading conversations• Why The Collective is the next step for leaders Join The Collective — $97/month for monthly strategy, networking, and proximity to Michelle. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this powerful episode of Social Media Decoded, Michelle Thames breaks down why “reach” and visibility alone are no longer enough to sustain a successful business or brand. She explains why community-led visibility is the future, what happens when people see you but don't actually know you, and how trust, relationships, and proximity drive conversions in today's online world. If you're tired of posting without results and crave something deeper, this conversation will change the way you approach marketing forever. Topics Covered Why visibility alone no longer converts What happens when people see you but don't feel connected Why community builds trust, referrals, and loyalty The difference between audience and community How relationships compound even when platforms change Why Threads and conversation-based platforms are thriving Why Michelle built the Elevate & Empower Collective How community-led visibility creates sustainable success Key Takeaways Visibility creates awareness — community creates trust Relationships scale your business faster than algorithms Engagement without connection doesn't convert Long-term success comes from community, not content volume You don't need more followers — you need deeper relationships Resources Mentioned Elevate & Empower Collective – Join the room that supports your visibility, clarity, and community. Connect With Michelle Instagram: @michellelthamesLinkedIn: Michelle ThamesPodcast: Social Media Decoded For partnerships, speaking, or consulting inquiries:michelle@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this powerful episode of Social Media Decoded, Michelle Thames shares the exact moment she realized her network held million-dollar value — not metaphorically, but in real opportunities, partnerships, speaking invitations, and client referrals. She breaks down how proximity accelerates business growth, why community is a strategic advantage, and why She Connects and the Collective are intentionally designed to help women build the relationships that open doors. Topics Covered Why relationships are more valuable than algorithms The moment Michelle realized her network was an asset How proximity accelerates visibility, confidence, and opportunities The real purpose behind She Connects Why community-led growth outperforms content-only strategies How to build a network that drives revenue and referrals Key Takeaways Your network can be worth millions when nurtured with intention Proximity is the fastest accelerator in business Community is a strategic advantage, not a “nice to have” The right room will open doors that content can't Building alone slows your growth — connection collapses time Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Social Media Decoded, Michelle Thames shares her signature perspective on the only marketing strategy that works no matter the season of business. She explains why platforms change but systems don't, why visibility needs a digital home you own, and how consistency compounds when your marketing is built on clarity instead of chaos. This episode prepares listeners to rethink visibility, build sustainable systems, and understand why having a digital home is essential for long-term growth. Topics Covered Why platforms change but systems last The danger of building on rented digital space Why visibility without a home doesn't convert The role of digital ownership in marketing Why link-in-bio chaos hurts conversion How consistency compounds over time Why ShinePages supports sustainable visibility Building marketing systems that last Key Takeaways Systems outlast platforms Visibility must point somewhere intentional A digital home creates trust and clarity Consistency compounds when strategy is clear Marketing should feel supportive, not exhausting Resources Mentioned ShinePages Webinar – Build a digital home that converts https://www.eventbrite.com/e/1975893910877?aff=oddtdtcreator VIP Visibility Days – Personalized strategy and system building https://michellethames.com/store/vip-day-with-michelle Connect With Michelle Thames Instagram: @michellelthames LinkedIn: Michelle Thames Website: https://michellelthames.com For speaking, consulting, or partnerships:hello@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Social Media Decoded, Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks down what brands actually care about, why professionalism and systems matter more than follower count, and how creators can position themselves for long-term opportunities instead of one-off deals. This episode offers transparency for creators, entrepreneurs, and marketers who want to understand the real expectations behind influencer campaigns and build sustainable visibility in the digital space. Topics Covered in This Episode What managing 50+ creators taught Michelle about influencer marketing The biggest misconceptions creators have about brand deals What brands really look for beyond follower count Why professionalism matters more than virality Where creators lose opportunities without realizing it The role of communication and systems in campaign success Why long-term brand relationships outperform one-off deals How creators can position themselves as strategic partners Key Takeaways Follower count alone doesn't secure long-term opportunities Brands value reliability, communication, and clarity Systems protect your reputation and income Community-led creators build stronger relationships Professionalism creates longevity in the creator economy Resources Mentioned VIP Visibility Days – One-on-one strategy sessions to build professional positioning The Visibility & Clarity Kit – A foundational roadmap for visibility and alignment Connect With Michelle Thames Instagram: @michellelthames LinkedIn: Michelle Thames Threads: @michellelthames Website: https://michellelthames.com For brand partnerships, consulting, or speaking inquiries:michelle@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Social Media Decoded, Michelle Thames delivers an honest, behind-the-scenes conversation about what it really takes to build longevity as a creator, entrepreneur, and marketing strategist. After 15 years in the digital space, Michelle pulls back the curtain on the realities most people don't talk about — including platform shifts, burnout seasons, client droughts, moments she almost quit, and the mindset and systems that allowed her to keep going. This episode isn't about trends or quick wins. It's about staying power, evolution, boundaries, and building a visibility strategy rooted in clarity and community. If you're tired of chasing algorithms and want to create a business that lasts beyond viral moments, this conversation will shift how you think about visibility and success. Topics Covered in This Episode What longevity actually looks like after 15 years as a creator The parts of the creator journey people don't see Times Michelle almost quit — and why she didn't Why trends don't create sustainable success The difference between virality and longevity How systems protect your business during hard seasons Why community matters more than clout The role of boundaries in preventing burnout Why evolution is required to stay relevant What Michelle wishes she had earlier in her career How to build visibility for the long game Key Takeaways Longevity is built through systems, not trends Community is the foundation of sustainable visibility Boundaries are essential for long-term success Evolution is necessary at every stage of growth Clarity creates confidence, consistency, and momentum Building for the long game leads to alignment and ease Resources Mentioned in This Episode The Visibility & Clarity Kit – A strategic roadmap for creators and entrepreneurs building sustainable visibility Michelle's In-Person Retreat – A community-centered experience for women focused on long-term growth and clarity VIP Visibility Days – One-on-one strategy sessions designed to build systems, confidence, and momentum Who This Episode Is For Creators who want long-term careers, not short-term attention Entrepreneurs feeling burned out or stuck Coaches, consultants, and service providers building personal brands Marketing professionals navigating platform changes Anyone tired of chasing trends and ready to build with intention Connect With Michelle Thames Follow Michelle for ongoing conversations about visibility, community-led marketing, and personal brand strategy: Instagram: @michellelthames LinkedIn: Michelle Thames Threads: @michellelthames Website: https://michellelthames.com For speaking engagements, consulting, partnerships, or media inquiries:michelle@michellelthames.com Subscribe & Share If this episode resonated with you, be sure to subscribe to Social Media Decoded and share it with someone who's building for the long game. Your support helps this community grow. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Michelle Thames shares a behind-the-scenes case study on how her team revived a “dead” Instagram account and grew it by 18,000 views in 30 days using a strategic visibility system. Learn the exact content pillars, audience insights, and engagement rhythms that turned the account around — without relying on trends, hacks, or burnout. Perfect for creators, coaches, and entrepreneurs ready to scale their visibility in 2026. Key Topics Covered: Why most “dead accounts” aren't dead — they lack strategy The 3 content pillars that grew the account How audience insight drives visibility and engagement The daily engagement rhythm that changed everything How to create content that builds authority AND community Real performance metrics: 18K views, 950 interactions, 67 followers Why consistency without clarity doesn't convert What entrepreneurs must shift going into 2026 SEO Keywords: Instagram growth strategy revive dead social media account increase views on Instagram visibility strategy for entrepreneurs content pillars for creators community-led marketing how to grow engagement on Instagram personal branding for 2026 VIP visibility day Michelle Thames social media case study Resources Mentioned: Book a VIP Visibility DayGet Michelle's brain on your brand and walk away with a full visibility system.https://michellethames.com/store/vip-day-with-michelle Personal Brand Webinar — This FridayLearn the 2026 visibility framework to grow your brand with clarity and confidence.https://www.eventbrite.com/e/the-purpose-driven-personal-brand-workshop-tickets-1975053600486?aff=oddtdtcreator Connect With Michelle: Instagram: @michellelthamesPodcast: Social Media DecodedAgency Website: www.thamesmediasolutions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Michelle Thames teaches you how to confidently host your first event and identify the signs that you're ready to step into leadership. Whether you're planning a workshop, webinar, meetup, retreat, or in-person community gathering, this episode walks you through the mindset shifts, purpose clarity, and simple planning steps needed to get started. Michelle also shares the story of her very first event and how it became a pivotal moment in her business and visibility journey. If you're a coach, creator, service provider, or multi-passionate entrepreneur who feels called to gather people, build community, and lead with purpose, this episode will help you know exactly when and how to take the leap. ️ What You'll Learn in This Episode: How to know if you're ready to host your first event Why events are one of the fastest ways to grow your visibility in 2026 How Michelle's first event transformed her business The 3-step (Purpose → Plan → Promotion) event readiness checklist How events create trust, authority, and deeper community Why you don't need a big budget or fancy venue to get started The mindset shift required to confidently lead your own room How events tie into your overall personal brand and visibility strategy ️ Keywords / SEO Tags: how to host your first event, event marketing for entrepreneurs, beginner event planning, personal brand events, visibility strategies 2026, how to grow your audience with events, community-building events, hosting workshops online, in-person events for coaches, marketing events for creators, how to lead your first workshop, event readiness checklist, event planning tips for beginners ️ Key Topics Covered: • Michelle's first-event story and what she learned• Emotional + strategic signs you're ready to lead an event• The Purpose → Plan → Promotion framework• Event confidence tips for new hosts• The power of small rooms, intimate gatherings, and micro-events• How events fit into your visibility ecosystem• Why events accelerate trust faster than any other content• How to use events to attract aligned clients and opportunities ️ Call to Action: • Want help planning your first event? DM EVENTS on Instagram.• Need clarity for your 2026 visibility? DM KIT for your Visibility & Clarity Kit.• Come to Michelle's upcoming events: Open House, Purpose-Driven Personal Brand Workshop, and Build Your 2026 Digital Home. Check out Michelle's events here: https://www.eventbrite.com/o/thames-media-co-30052428668 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Michelle Thames breaks down the power of storytelling in personal branding, digital marketing, and online business — and how your real life can become your most profitable marketing strategy. Learn how to use your story to build trust, increase visibility, attract aligned clients, and grow a brand that stands out. Michelle shares her own transformation—from being fired in 2016 to becoming a sought-after marketing strategist, agency owner, and the host of one of the top social media podcasts in the world. If you're a creator, coach, service provider, or multi-passionate entrepreneur who wants to convert content into connection and connection into revenue, this episode will teach you how to turn your journey into your superpower. ️ What You'll Learn in This Episode: Why storytelling is the #1 marketing strategy for 2025–2026 How your personal story builds trust, credibility, and visibility The three types of stories that convert followers into clients How Michelle turned her own life experiences into a multi-six-figure brand Why people buy the story behind your brand — not your offer How to use storytelling in Instagram content, LinkedIn posts, podcasts, events & webinars How to connect your story to your offers without feeling “salesy” The storytelling funnel: listen → relate → trust → buy ️ Key Topics Covered Storytelling for business How to build a personal brand Visibility strategy for entrepreneurs How to create content that converts Turning your story into revenue Marketing authenticity Storytelling framework Social media storytelling Personal branding for women entrepreneurs How to get visible online Digital marketing for multi-passionate creators How to connect with your audience Building trust online Emotional brand storytelling ️ Resources Mentioned: • From Fired to Featured (Michelle's book)• DM KIT for Michelle's Visibility & Clarity Kit• Follow @michellelthames on Instagram Ways to Go Deeper: Want clarity on your 2026 visibility? DM KIT for Michelle's Visibility & Clarity KitReady to build a purpose-driven brand? Join the workshop — DM BRANDNeed help creating a digital home? DM SHINE for the Dec 17 workshop ️ Spotify Question of the Day: What part of your story are you ready to share in 2026? ️ Leave a Review: Loved this episode? Tap “Write a Review” on Apple Podcasts. Michelle reads a new review every week on the show! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Most people think warming leads is about posting every day, teaching more, or offering endless value — but that's not true warming. In today's episode, Michelle breaks down the mindset, identity, and visibility shifts that quietly prepare your audience to buy from you without you chasing them or convincing them. You'll learn:– Why posting more isn't the solution– The real reason people DM ready to work with you– How trust is formed long before a sales conversation– Why your perspective matters more than your content– How to warm an audience without oversharing– What “quiet authority” looks like in marketing– The psychology behind readiness and buyer behavior This episode is for entrepreneurs, creators, marketers, and multi-passionate women who want to build a brand that attracts aligned clients — without burnout, pressure, or teaching everything for free. Lead warming, audience trust, marketing psychology, visibility strategy, content that converts, Michelle Thames, Social Media Decoded, client readiness, online business strategy, VIP Day To learn about VIP Days with Michelle, send a direct message with the word VIP on Instagram @michellelthames. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In today's episode of Social Media Decoded, Michelle Thames pulls back the curtain on the real strategy behind selling out her recent live event — without relying on ads, hype marketing, or shouting online. Instead, she breaks down the intentional approach that filled a room with powerful, purpose-driven women who showed up ready to grow, connect, and lead. If you're tired of “post more, hustle harder” advice and you want a visibility system rooted in clarity, connection, and community — this episode is your blueprint. In This Episode, You'll Learn: Why events fill long before you announce themThe “relationship runway” every leader should buildHow trust, not traffic, drives real demandSeeding vs launching (and why timing matters)The quiet strategy behind community-powered visibility Plus — Michelle shares the biggest lessons from being in the room, and the mindset shift every entrepreneur needs right now. Key Takeaways You don't need to shout to be seen — you need alignment + consistency Relationships convert better than ads Selling out isn't about urgency — it's about belonging Real influence is built in conversations, not campaigns Your brand becomes magnetic when your mission becomes clear Momentum comes from proximity. People say yes when they already believe in you. Resources Mentioned Follow Michelle on Instagram: @michellelthames DM the word VIP on Instagram to learn about VIP Strategy Days Join the Elevate & Empower Collective sell out an event without ads, relationship marketing, community building, visibility strategy, personal branding, women entrepreneurs, leadership events, how to build demand, soft launch strategy, Michelle Thames podcast Work With Michelle Want Michelle to map your 90-day visibility plan + content system in one day — and deliver the assets? DM VIP on Instagram. Spots limited each month. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this behind-the-scenes episode, Michelle Thames reveals exactly how her podcast has quietly become one of the most powerful client-attraction systems in her business.You'll learn the step-by-step process she uses to transform listeners into paying clients — without chasing, cold DMs, or complicated funnels. Michelle walks through her 3-Step Podcast-to-Client Framework and shares how intentional content creates connection, not coincidence. What You'll Learn Why your podcast (or YouTube channel) is the most underrated lead magnet you already have. The 3 phases of Michelle's visibility funnel: Awareness → Connection → Conversion. How to map episodes directly to your freebie, community, or offer. How to use storytelling instead of sales pitches to nurture trust. The exact method Michelle uses to identify “conversion magnet” episodes. Resources & Mentions Connect with Michelle on Instagram: @michelleLthames Book a VIP Strategy + Implementation Day: DM “VIP” on Instagram Podcast funnel, marketing strategy, visibility coach, how to get podcast clients, relationship marketing, soft launch strategy, Michelle Thames, Social Media Decoded podcast, visibility funnel, marketing systems Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Social Media Decoded, marketing strategist and event host Michelle Thames reveals the relationship-first strategy that helped her attract sponsors like Chicago French Press and ShinePages for her Elevate & Empower LIVE event — without cold pitching or begging. Michelle breaks down how to build authentic partnerships, structure sponsorship tiers, and pitch your event like a collaboration, not a donation. You'll learn how to create emotional brand alignment, overdeliver value, and transform one-time sponsors into long-term relationships. If you're planning an event or retreat and want to secure sponsors confidently and authentically, this episode is your blueprint. Listen now to learn how to get sponsors the right way — through connection, storytelling, and strategy. event sponsorship tips, brand partnerships, relationship marketing, how to get event sponsors, influencer marketing strategy, Michelle Thames podcast, community building, event planning tips, sponsorship proposal ideas Key Takeaways: Don't sell sponsorships — create partnerships. Relationships build trust faster than pitch decks. Overdeliver, follow up, and nurture your partners. Make your sponsors feel part of your mission. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Social Media Decoded, marketing strategist Michelle Thames reveals the secret to creating lasting impact after your event — a powerful Community Follow-Up Plan. Most people stop marketing once the event is over, but Michelle shows why the real momentum starts afterward. She breaks down her proven system for keeping attendees connected, engaged, and ready for your next offer. You'll hear her step-by-step framework, plus behind-the-scenes insights into how she's preparing to follow up with guests from her sold-out Elevate & Empower LIVE event. Listen now to learn how to turn your attendees into loyal community members — and your events into ecosystems. event follow-up plan, community marketing, post-event strategy, event marketing tips, relationship marketing, visibility coach, Michelle Thames podcast, She Connects, networking strategy, entrepreneur marketing Key Takeaways: The event isn't over when it ends — it's just beginning. Nurture attendees while the excitement is high. Automate touchpoints but personalize the experience. Use feedback to refine your next event and build loyalty. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Social Media Decoded, marketing strategist Michelle Thames reveals the real story behind her sold-out Elevate & Empower LIVE event — and how it happened without relying on paid ads. Michelle shares her relationship-driven soft launch framework: how she built trust and anticipation months before ticket sales, the “soft list” tactic that filled her first spots, and the personal touches that made people feel seen and valued. You'll hear her honest reflection on testing Eventbrite ads (and why they didn't work) plus the behind-the-scenes systems that made her organic marketing run like a machine. If you're planning a launch or event, this episode will completely shift how you see visibility and sales. Listen now to learn how to sell out your next offer through relationships, not ads. soft launch strategy, event marketing, relationship marketing, Michelle Thames podcast, community marketing, personal branding, organic marketing strategy, visibility coach, event planning tips Key Takeaways: You can't out-advertise a lack of trust. Community creates momentum. Personal invites outperform paid ads. Relationships are your most profitable marketing channel. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this cozy yet strategic episode of Social Media Decoded, marketing strategist and visibility coach Michelle Thames pulls back the curtain on her Sunday CEO Reset — the weekly ritual that keeps her grounded as a mom, wife, and multi-passionate entrepreneur. She shares how to plan your week with intention, align your energy before you touch your to-do list, and create systems that support your family and your business. You'll learn her exact Sunday routine, energy-audit process, and how she organizes multiple brands, projects, and personal commitments without chaos. Listen now to reclaim your Sundays, reduce overwhelm, and step into your new week with clarity, confidence, and calm CEO energy. Keywords:weekly planning for entrepreneurs, Sunday reset routine, Michelle Thames podcast, productivity for moms, multi-passionate entrepreneur, CEO mindset, visibility coach, content planning, business organization for women Key Takeaways: Your energy plan matters as much as your task list. Theme your days for focus and flow. Conduct a weekly energy audit to prevent burnout. Peaceful planning creates powerful execution. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Social Media Decoded, marketing strategist Michelle Thames helps entrepreneurs and creators finally break free from content overwhelm. If you've been overthinking every caption, sitting on drafts, or second-guessing your strategy, this episode gives you the exact framework for what to post this week — without stress. Michelle shares how overthinking is blocking your visibility and offers a simple “Content Clarity List” that balances storytelling, teaching, proof, and personality. You'll walk away knowing exactly what to post each day, how to stop perfectionism from stalling your progress, and how to stay consistent even when you're busy. Listen now to simplify your strategy and start showing up with confidence and clarity.content creation tips, social media content plan, Michelle Thames podcast, visibility strategy, overthinking content, content calendar for entrepreneurs, what to post this week, personal branding tips, content consistency, social media marketing Key Takeaways: Perfectionism is the enemy of consistency. Your audience values honesty and frequency over polish. Use the 5-day content mix to stay consistent and balanced. Every post builds authority, even the imperfect ones. Join the Free 7-Day Visibility Challenge → joinmichellethames.com/visibility Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this empowering episode of Social Media Decoded, marketing strategist Michelle Thames shares how to build authority online — even if you're not the loudest voice in the room. Discover how quiet consistency, clarity, and credibility can do more for your visibility than any viral post ever could. Michelle reveals three powerful mindset and strategy shifts that help entrepreneurs stand out authentically and create lasting impact. She also celebrates her sold-out Elevate & Empower LIVE event and shares a behind-the-scenes look at how authority and trust made it possible. If you've ever felt overlooked online or unsure how to lead in your own way, this episode will inspire you to embrace your calm confidence and own your influence. Listen now and learn to turn quiet power into undeniable authority. authority building, visibility strategy, Michelle Thames podcast, personal branding tips, social media marketing for entrepreneurs, leadership mindset, women in business, build trust online Key Takeaways: Authority is built on consistency, not volume. Clarity and repetition create credibility. Quiet leadership is powerful and profitable. Show your expertise through results, not noise. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this inspiring episode of Social Media Decoded, host Michelle Thames sits down with Haley Thomas, founder of The Passion Pursuit, to talk about how creative entrepreneurs can stop treating their dreams like a side hustle and start building businesses that actually feel good. Haley shares her story of walking away from the “safe” path to rediscover her joy and purpose—and how she now helps women align their values, passions, and profit to create a business that funds their dream life. Together, Michelle and Haley dive into: How to move past fear and perfectionism to take messy, aligned action Why joy is the most underrated business strategy How to design your business model around your lifestyle (not the other way around) The power of boundaries, saying no, and protecting your energy The truth about consistency and showing up when motivation fades How to reconnect with your passion when burnout hits This episode is a must-listen for any entrepreneur who's ready to stop overthinking, start creating, and build a business that supports their whole life—not drains it. entrepreneurship, business mindset, women in business, passion and purpose, burnout recovery, business strategy, personal growth, self-care for entrepreneurs, creative entrepreneurs, Haley Thomas, Michelle Thames, The Passion Pursuit Listen Now If you're ready to align your passion with your purpose and stop playing small, press play on this empowering conversation. Connect with Haley Thomas Instagram: @thepassionpursuitco Website: www.thepassionpursuitco.com Coaching & Retreats: Visit her site to explore programs that help you build a purpose-driven business that feels good and funds your dream life. Connect with Michelle Instagram: @michellelthames Podcast: Social Media Decoded — new episodes every week! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Feeling like you're doing everything right online — but no one's noticing?In this episode of Social Media Decoded, marketing strategist Michelle Thames breaks down the three biggest visibility mistakes keeping talented entrepreneurs and creators stuck in the shadows. Discover why showing up everywhere isn't the same as being strategically visible, how to stop posting without positioning, and what it really takes to turn awareness into authority. Michelle shares a fresh perspective on building depth in your content and real-world examples — including how a single speaking opportunity at the Her AI Era Summit led to a new online summit invitation. Tune in for practical visibility tips, mindset shifts, and strategies that make your brand memorable — not just visible. Listen now and learn how to show up with purpose, depth, and consistency. visibility strategy, marketing mindset, social media growth tips, Michelle Thames, Social Media Decoded, online business growth, content strategy podcast, digital marketing coach, personal brand visibility, how to get noticed online Key Takeaways: Visibility starts with positioning, not just posting. Depth builds trust faster than reach. Nurture your existing audience before chasing new ones. Every post is an opportunity to reinforce your brand message. Resources: Join the Elevate & Empower Collective → https://stan.store/michellelthames Follow @michellelthames on Instagram Subscribe to Social Media Decoded on Apple Podcasts or Spotify Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Social Media Decoded, marketing strategist and visibility expert Michelle Thames shares a heartfelt message for entrepreneurs, creators, and marketers who feel stuck or behind in their business journey.Discover how divine timing, patience, and preparation are key to long-term success and sustainable visibility online. Michelle opens up about being fired, rebuilding from scratch, and learning that every delay is direction. If you've been asking, “When will it be my turn?”—this episode will remind you that your growth is already in motion. You'll walk away with three mindset shifts to trust your current season and practical steps to align your strategy with purpose.
In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on her recent experience at Bloom & Grow Live in Nashville. Forget the picture-perfect Instagram moments—Michelle gets real about the messy truth of entrepreneurship, the guilt of working hard, and why getting “in the room” with other women entrepreneurs is non-negotiable for growth. Michelle shares her top 3 lessons from Bloom & Grow Live: Why community matters more than hustle. How clarity comes from connection (sometimes the best ideas come over tacos, not slides). Why investing in yourself is the ultimate power move if you want others to invest in you. She also gives practical tips you can use right now to grow your business: committing to one room this quarter, connecting with at least three new people, and taking messy action instead of waiting for the perfect plan. Finally, Michelle invites you to join her in person at Elevate & Empower LIVE on November 1, 2025 in Chicago—a powerful one-day event for women entrepreneurs who are ready to get visible, attract clients, and build unstoppable momentum. business conference tips, women entrepreneurs event, visibility coach Michelle Thames, Elevate & Empower LIVE Chicago, networking tips for entrepreneurs, how to grow your business in person events, community for women entrepreneurs, personal branding conference 2025 Resources & Links Mentioned
Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn't need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience. In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand. What you'll learn in this episode: Why the idea of a “perfect niche” is a myth holding you back The 3 things that actually matter more than your niche How consistency creates authority and trust Why connection with your audience is the real secret to growth Michelle's personal story of building visibility without a perfect niche Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Most entrepreneurs are sleeping on Threads — but it's one of the most powerful, untapped platforms for building visibility, attracting collaborations, and even selling event tickets. In this episode of Social Media Decoded, host Michelle Thames breaks down exactly how she'd build an audience from scratch on Threads in 2025. From reframing your mindset about the platform to using ChatGPT prompts to generate endless post ideas, Michelle shares her proven 5-step framework for growing an engaged audience without burning out. If you've been wondering how to stand out in a crowded digital space, Threads could be your biggest opportunity. Michelle has already sold tickets, landed collaborations, and secured speaking gigs directly from Threads — and today she's giving you the blueprint to do the same. What you'll learn in this episode: Why Threads is still an untapped goldmine for visibility in 2025 How to set up your profile with intention to attract the right audience The best types of content to post on Threads (and what NOT to post) How to use ChatGPT prompts to stay consistent and never run out of ideas Ways to collaborate on Threads to land partnerships, podcast swaps, and speaking opportunities How to sell through connection without being pushy or salesy Resources & Links Mentioned in this Episode: DM Michelle the word THREADS on Instagram @MichelleLThames to get her free Threads Prompt Guide. Grab Michelle's free 7-Day Visibility Audio Series Connect with Michelle on Threads → @michellelthames Threads marketing, how to grow on Threads, build an audience on Threads 2025, Threads strategies for entrepreneurs, Threads for visibility, how to sell event tickets on Threads, ChatGPT content prompts, visibility for coaches and entrepreneurs, Threads engagement tips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when you invest in visibility strategy? Real results. In this episode of Social Media Decoded, host Michelle Thames shares a client spotlight with Genny Mack, who worked with Michelle to refine her Instagram strategy. Genny's story is proof that clarity, confidence, and authority come when you stop posting randomly and start showing up strategically. Michelle also shares why these breakthroughs are just the beginning of what's possible at Elevate & Empower LIVE in November — a transformational event for women entrepreneurs ready to rise. What You'll Learn in This Episode: Genny Mack's story of visibility transformation Why clarity and confidence are the keys to showing up online The difference between random posting and strategic content How client spotlights can inspire your own breakthrough Why Elevate & Empower LIVE is the room you need to be in Resources + Links: Follow Genny on IG: @gennymack__
Planning an event looks glamorous on Instagram — but what happens behind the scenes? In this episode of Social Media Decoded, host Michelle Thames shares the honest truth about what it takes to bring Elevate & Empower LIVE to life. From vendors ghosting to contracts and last-minute surprises, Michelle walks through the challenges and lessons she's learned in building transformational experiences for women entrepreneurs. She also shares why in-person community is worth every bit of effort and why Elevate & Empower LIVE is the room you need to be in this November. What You'll Learn in This Episode: The real challenges of planning a live event How constant follow-up is a success strategy Why in-person rooms accelerate connection and growth Gratitude lessons Michelle has learned through the process Why Elevate & Empower LIVE is worth being in the room Resources + Links:
Sundays are for resetting, reflecting, and refocusing. In this episode of Social Media Decoded, host Michelle Thames looks back on the week to highlight the biggest visibility lessons entrepreneurs can use right now — from consistency and follow-up to building authority both online and offline. Michelle also shares what's next as she prepares for Bloom and Grow Live in Nashville, plus a peek at what's coming in October. Most importantly, she reminds listeners that now is the time to grab their ticket for Elevate & Empower LIVE in November before spots are gone. What You'll Learn in This Episode: 3 visibility lessons from the past week How consistency builds authority (even when it's not perfect) Why follow-up is the secret sauce to networking What's next for Michelle's events and travel Why this is your sign to join Elevate & Empower LIVE Resources + Links:
Conferences can be game-changers for your visibility, but only if you know how to prepare. In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on her process for getting the most out of events like Bloom and Grow Live in Nashville. Michelle walks you through her pre-event prep — from clarifying goals, crafting an elevator pitch, planning your content capture, and creating a follow-up strategy — so you can leave your next conference with real momentum instead of missed opportunities. Plus, she shares why live events like Elevate & Empower LIVE in November are where faith and strategy collide, and why being in the room is the fastest way to grow your authority and income. What You'll Learn in This Episode: Why attending conferences accelerates your visibility The 4 steps Michelle uses to prep for every conference Practical networking tips to build lasting relationships How to turn one conference into six months of visibility momentum Why you need to be in the room at Elevate & Empower LIVE Resources + Links:
Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded, host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online. Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machine. Michelle also shares how her own clients have seen results by shifting their approach — and how you can too. Plus: Michelle invites you to join her free 7-Day Visibility Audio Experience to kickstart your authority journey, and to grab your ticket for Elevate & Empower LIVE in November to build your authority content strategy in real time. What You'll Learn in This Episode: Why most content strategies don't attract paying clients The difference between attention content and authority content The 3-part framework for creating authority content Real-life example of a client transformation Next steps to build your authority content strategy Resources + Links:
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In this episode of Social Media Decoded, host Michelle Thames explains why content alone won't bring clients — you need an ecosystem. Michelle shares her 3-step framework for building a business ecosystem that connects social media, podcasts, events, and email into one system that nurtures your audience and generates sales. If you're ready to stop chasing likes and start building authority, this episode will show you the way. What You'll Learn in This Episode: What an ecosystem is and why it matters for entrepreneurs The 3 steps to building an ecosystem that sells How social media fits into your bigger strategy Why consistency gets easier once your ecosystem is in place Resources + Links:
In this powerful episode, Michelle Thames chats with millionaire digital product coach Becky Beach about how she left her 9–5 job and scaled her business to over $70K/month in sales—all by leveraging simple digital products and organic marketing strategies. Becky shares the real, behind-the-scenes story of how she built her digital empire, why she emails her list every day, how she uses chatbots to sell in her sleep, and what aspiring creators can do right now to build profitable digital products—without running ads.
In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on a powerful client transformation. Meet Neita Wilson, founder of Celebrating You Ministries, who booked a 1:1 Instagram Intensive with Michelle. In just 60 minutes, Neita went from posting without strategy to showing up with clarity, confidence, and a content plan that reflects her mission. Michelle and Neita discuss the process of revamping her bio, building a seven-day content strategy, and why visibility is about more than posting — it's about creating intentional, aligned content that leads to real results. If you've been struggling to show up consistently or feel like your social media doesn't reflect your purpose, this episode will inspire you to rethink your approach. What You'll Learn in This Episode: Why clarity and confidence matter more than follower count How Neita transformed her Instagram bio to attract real connections The power of content pillars for faith-driven entrepreneurs Why showing your face and voice builds stronger engagement How intentional visibility leads to discovery calls, partnerships, and more Resources + Links:
What if not posting daily is actually the smartest brand visibility strategy?If social media feels like a full-time job with no return—or you're tired of posting into the void—this episode will change your mind.I'm joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women entrepreneurs build sustainable visibility and consistent income. Michelle knows firsthand that social media doesn't have to drain you. Instead, it can be a powerful tool to connect, convert, and grow—when you approach it with clarity and authenticity.Inside this conversation, Michelle and I dive into:✅ What's in and out for brand visibility in 2025✅ How to choose visibility platforms that align with your energy (not drain it)✅ Why brand authenticity matters more than ever in a “trust recession”✅ How to repurpose one core piece of content into a full visibility system✅ Practical ways to create sustainable marketing that doesn't burn you outWhether you're a coach, consultant, or service provider, this episode will help you rethink how you show up online and off—and give you tools to build visibility that actually works for you.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/sustainable-brand-visibility-michelle-thamesHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
In 2025, AI is no longer optional — it's essential. In this episode of Social Media Decoded, host Michelle Thames shares three practical AI-powered shifts you can make to repurpose content, personalize at scale, and prep like a pro. Michelle also shares how she's using AI to prepare for her upcoming talk at the Her AI Era Summit, and why leveraging this tool now is the fastest way to grow visibility and authority online. What You'll Learn in This Episode: How to repurpose one piece of content across multiple platforms using AI Ways to personalize your audience's experience without burning out How AI can help you prep for client sessions, workshops, and events Why AI frees your voice instead of replacing it Resources + Links:
In this episode of Social Media Decoded, host Michelle Thames shares why networking — online and offline — is one of the fastest ways to build authority in 2025. Michelle explains how hosting events has positioned her as a connector and leader, and gives practical tips you can use to make networking work for you — from follow-up strategies to documenting the room. If you've been wondering how to combine social media with real-life authority building, this episode will inspire you to show up differently. What You'll Learn in This Episode: Why events are a powerful authority-building tool How to combine social media and networking for visibility Practical networking tips you can use today Why hosting your own events puts you in a leadership role Resources + Links:
Struggling to keep up with Instagram, LinkedIn, and YouTube? In this episode of Social Media Decoded, host Michelle Thames shares how she uses AI to repurpose one piece of content across multiple platforms — saving time while building authority online. Plus, Michelle announces her upcoming speaking engagement at the Her AI Era Summit, where she'll dive even deeper into practical AI strategies for women entrepreneurs. What You'll Learn in This Episode: Why creating fresh content for every platform is burning you out How to repurpose one piece of content into IG, LinkedIn, and YouTube The best ways to use AI for content amplification in 2025 Why AI is the fastest way to scale authority without extra hours Resources + Links:
In 2025, the online space is noisier than ever — but authority cuts through the noise. In this episode of Social Media Decoded, host Michelle Thames shares the fastest way to build authority online this year. Learn the five-part formula Michelle uses to attract clients, land speaking opportunities, and grow her community without posting all day. If you've been struggling to stand out online, this episode is packed with gems that will help you shift from chasing visibility to owning authority. What You'll Learn in This Episode: The #1 shift entrepreneurs need to make in 2025 The 5-step authority formula for faster trust-building Why in-person + online visibility creates authority faster How to turn authority into revenue with a simple system Resources + Links: Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE
Is your visibility strategy missing key steps? In this episode of Social Media Decoded, host Michelle Thames shares her proven 5-step visibility checklist that helps entrepreneurs get seen by the right people, attract clients, and build authority online. You'll learn the five core pillars of visibility — from messaging and content to community and nurture systems — so you can stop guessing and start showing up with intention. What You'll Learn in This Episode: The #1 question to ask to clarify your messaging Why platform focus matters more than being everywhere The 4 types of content you should rotate weekly How community and networking accelerate visibility The missing nurture step most entrepreneurs ignore Resources + Links:
In this weekly recap episode of Social Media Decoded, host Michelle Thames reflects on her experience at the Go Getter Conference, her biggest visibility lesson, and what she's focusing on for the week ahead. Michelle shares personal updates from her 90-Day Glow Up challenge, shouts out this week's podcast episodes, and gives you practical encouragement for showing up with consistency and strategy in your business. What You'll Learn in This Episode: Why the Go Getter Conference was a visibility game-changer Michelle's biggest lesson on showing up strategically A behind-the-scenes look at balancing family and business What's coming up this week (Sep 12 Elevate & Connect + Sep 14 Coffee & Connections) Resources + Links:
Michelle Thames records live from the Go Getter Conference, where she's both attending and speaking. She shares her biggest takeaways about visibility, authority, and the power of being in the room with other entrepreneurs. Learn why events accelerate authority, how speaking positions you differently, and the top three lessons Michelle is taking away from Go Getter. If you've ever wondered why in-person rooms are just as important as online strategy, this episode will inspire you to start showing up where it matters. What You'll Learn in This Episode: Why “being in the room” is a visibility accelerator Authority boost of speaking at live events Three key visibility lessons from Go Getter How to position yourself for offline and online authority Resources + Links:
How do you grow a thriving business community while being a mom, a wife, and a CEO? In this episode of Social Media Decoded, host Michelle Thames takes you behind the scenes of building her Elevate & Empower community and events — while juggling family life. Michelle shares the real challenges, the systems that keep her organized, and the mindset shifts that help her lead with authority (even on the busiest days). If you've ever wondered how to balance entrepreneurship and family life without burning out, this episode will inspire and equip you with practical steps. What You'll Learn in This Episode: The truth about juggling family and business growth 3 systems that make building community possible Why progress matters more than perfection in visibility How community helps you step into authority faster Resources + Links:
Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded, host Michelle Thames breaks down why daily posting doesn't equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, grow your visibility, and stop the burnout of posting without results. If you've ever felt like you're on the content hamster wheel, this episode will help you shift from “post more” to “get paid more.” What You'll Learn in This Episode: Why posting every day won't automatically bring in clients The difference between visibility and authority The missing step most entrepreneurs skip when creating content How to build a simple system that turns posts into profits Resources + Links: Grab the free 7-Day Visibility Challenge → https://michellethames.kit.com/7daychallenge Follow Michelle on Instagram → @michellelthames Join the Elevate & Empower Community → https://stan.store/michellelthames/p/michelles-empower--elevate-coaching-group posting daily on social media, Instagram strategy, social media visibility, authority marketing, attract high-ticket clients, content strategy for entrepreneurs
In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership. Whether you're a creator, entrepreneur, or marketing leader, this episode offers practical strategies for staying relevant, visible, and authentic in a crowded digital space. What You'll Learn in This Episode: Why creators should stop chasing algorithms and start building authority How Collective Voice is helping creators monetize authentically and inclusively What “creator-first” actually means from a platform perspective How AI and automation can support creator workflows (without killing the vibe) Tips for multi-passionate entrepreneurs to stay clear and visible without shrinking their message Why Gen Z is redefining influence—and what your brand can learn from them Clair also shares: Her journey into the creator economy The one action every creator should take this week to clarify their story The biggest red flag when evaluating creator partnerships Her go-to KPI and favorite resource for staying ahead in marketing Resources & Links: Learn more about Collective Voice Follow Clair Sidman on LinkedIn Read: The Creator Pay Deep Dive featuring Michelle Thames Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE creator economy 2025, collective voice marketing, creator-first strategy, monetization tips for influencers, brand storytelling, authentic content marketing, inclusive creator tools, social media myths 2025, marketing trends, creator brand strategy, AI and creators, Clair Sidman interview, Gen Z influence, platform-led growth, Collective Voice podcast, Michelle Thames
There comes a time when you realize the very thing you built no longer feels right, and it takes courage to pivot into what truly lights you up. Michelle Thames knows this journey well. She went from being fired from her healthcare job to becoming a visibility strategist, award-winning podcaster, and CEO helping women get seen and paid for their gifts.Michelle has a gift for keeping it real. She talks about the paradox of social media, how to use it as a tool without letting it take over your life, and what it looks like to step back from work that feels heavy so you can build something that feels aligned. She also shares how she is guiding the next generation, including her own daughter, to show up online with intention and authenticity.Key TakeawaysSometimes being fired is the doorway into your true callingSocial media is just a tool, and it has to fit your lifePivoting is not failure, it is alignmentAuthenticity and consistency go further than chasing trendsProtecting your energy and creating real connections matter more than vanity metricsYou don't have to be everywhere online, just where it feels good and trueConnect with MichelleLinkedIn: https://www.linkedin.com/in/michelle-thames/Facebook: https://www.facebook.com/michelle.bridges.503/Instagram: https://www.instagram.com/michellelthames/Podcast https://bleav.com/shows/social-media-decoded/ Website: https://michellethames.com/Email michelle@michellethames.com Support the showConnect with me in the following ways:www.theadventureparadox.com FacebookInstagramcatcaldwellmyers@gmail.com
In this episode, Michelle Thames chats with visibility strategist and PR expert Lyndsey Akers, Founder & CEO of Akers&Co, about how high-achieving women can leverage their stories to grow powerful personal brands, land media coverage, and build legacy-driven businesses—without burnout or performative fluff. Whether you're pitching yourself for the first time, trying to expand your brand beyond social media, or tired of waiting for “permission” to show up boldly—this conversation will light a fire under you. What You'll Learn in This Episode: How to turn your personal story into a powerful brand message Why your lived experience is your superpower in PR The truth about landing media coverage as a values-driven entrepreneur 5 ways to build brand visibility beyond social media How to pitch yourself without overthinking or playing small Why someone less qualified is getting the spotlight you were made for How to start positioning your brand for real media opportunities Resources + Links Mentioned: Follow Lyndsey on Instagram: @lyndseyakers Subscribe to her newsletter: https://www.lyndseyakers.com/newsletter Listen to the Present and Powerful Podcast: https://podcasts.apple.com/us/podcast/present-and-powerful-omnipresence-in-leadership/id1794804827 Learn more about Akers&Co: http://www.akers.co Next Steps for Listeners: ✨ Ready to stop playing small and get visible with confidence?Start with Michelle's FREE 7-Day Visibility Challenge to get clear on your message and start showing up in a way that attracts aligned opportunities.
In this episode of Social Media Decoded, Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple businesses and nonprofit work. Tune in for a powerful conversation on content strategy, brand messaging, and how to market as a multi-passionate entrepreneur.What You'll Learn in This Episode:How Eternity developed the G.L.A.D. method to help overwhelmed entrepreneurs get clear and focusedThe mindset shifts needed to build a multi-passionate brand without burnoutHer journey from walking away from traditional education to creating her own pathThe strategy behind her wellness subscription box and community, the Multifaceted CollectiveHow she balances business and nonprofit work with a clear marketing messageTips for building visibility and impact across multiple platformsResources & Links:
Michelle Thames teaches a simple 3-step lead engine that turns short daily content into 15 qualified leads per day using a DM keyword, a saved replies stack, and a clear offer line you can write in three minutes.What You'll LearnThe “15→15” system: content → keyword → conversation → bookingHow to choose one offer and one keyword for the weekThe one-sentence offer line that makes people instantly “get” what you doCopy-and-paste Saved Replies Stack for deliver → clarify → inviteA 15-minute multi-platform routine (IG, LinkedIn, YouTube Shorts, podcast)The five metrics that actually predict sales (not vanity likes)Action StepsWrite your offer line with the fill-in template.Set POWER as this week's keyword and add it to every post.Save the three replies (delivery, clarifier, invite) inside your DMs.Post one 60-second tip with a keyword CTA today.Track DMs started, replies, bookings, and revenue for seven days.Resources Let's Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:Instagram: @michellelthamesThreads: @michellelthamesLinkedIn: Michelle L ThamesYouTube: Michelle L ThamesPodcast: Social Media DecodedReady to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREPower Hour (Visibility/Podcast Audit): DM POWER on Instagram for the booking link.Spotify Q&A: What's your offer line? Share it and I'll give feedback in a future episode.
In this fun and insightful episode of Social Media Decoded, host Michelle Thames chats with Kaelyn Urena, Founder & CEO of Socially Smooth, to uncover why so many entrepreneurs and brands are struggling to get engagement on social media—and how to fix it fast.Kaelyn shares her top strategies for creating actionable content, sparking meaningful engagement, and building a loyal, thriving community. If you're tired of posting and getting nothing but crickets, this episode is your wake-up call! Learn how to create content that actually connects, works with the algorithm, and turns followers into superfans.Whether you're a coach, content creator, small business owner, or digital marketer—this is a must-listen!What You'll Learn in This Episode:✅ Why your content might be flopping (and how to turn it around)✅ The key ingredients of content that gets people talking✅ How to create social posts that build real community✅ What most brands get wrong about engagement✅ How to use storytelling, trends, and consistency the right way✅ Kaelyn's favorite hacks for beating the algorithm and staying relevantGuest Info: