Podcasts about alex osborn

In het boek 'Your Creative Power' uit 1940 geeft de auteur Alex Osborn een voorbeeld van een loodgieter die een uitvinding heeft gedaan. Hij merkt namelijk dat het ontstoppen van gootstenen en afvoerleidingen heel lekker gaat met zoutzuur. Om te checken of dat allemaal wel zo'n goed idee is, schrijft hij een brief naar het National Bureau of Standards - een wetenschappelijk instituut. Hij vraagt of zoutzuur schade aanricht aan de leidingen van zijn klanten. Een wetenschappelijk medewerker antwoordt: "The efficiency of hydrocloric acid is indisputable, but the corrosive residue is incompatible with metallic permanence." De loodgieter schrijft een brief terug waarin hij het instituut bedankt voor de bevestiging dat het prima is om zoutzuur te gebruiken. De wetenschapper schrikt. Hij gaat naar zijn baas, die een tweede brief naar de loodgieter schrijft: "We cannot assume responsibility for the production of toxic and noxious residue with hydrocloric acid and suggest you use an alternative procedure." De loodgieter antwoordt weer dat hij blij is dat het instituut zijn nieuwe vinding zo'n fantastisch idee vindt. De directeur van het instituut maakte een eind aan de verwarring met de brief: "Don't use hydrocloric acid. It eats hell out of the pipes". De loodgieter begrijpt de boodschap nu, en vertelt het rond aan zijn collega's. Ondernemers bij wie de omzet niet meer groeit, lijken op geniale wetenschappers. Het is een van de dingen die ik het vaakst tegenkom. Ze denken dat hun klanten alles snappen wat ze zeggen. Ze snappen het zelf toch ook? Ondertussen blijft hun omzet al jaren gelijk. Ze zitten op een plateau. Ze gaan dan meer marketing doen. En zeggen weer dingen die hun klanten niet zo goed snappen. Terwijl die ondernemers zelf het klontjeklaar vinden. Wat hier misgaat, is dat ze marketing maken voor mensen zoals zichzelf. Maar je gemiddelde klant is jou nog niet. Je gemiddelde klant die wil jou worden. Vraag je klanten niet om vanaf de begane grond in één keer naar jou toe te springen op de top van de Domtoren. Je klanten hebben 465 traptreden te gaan en dat weten ze donders goed. Vang ze onderaan de trap persoonlijk op, en neem ze mee naar boven. Dat is het gedrag van een leider die ze graag jarenlang volgen. Want die laat zien dat hij snapt waar ze staan. Komende maand start ik met een groepje briljante ondernemers die op een plateau zitten: de Sleeping Giants. Ik help ze 6 maanden persoonlijk met hun marketing. In een nieuw, high-end groepsprogramma: Sleeping Giants. Denk je dat je zelf ook een sleeping giant bent, ga dan naar deze pagina voor meer informatie en vraag een belafspraak met me aan: https://www.schrijvenvoorinternet.nl/sleeping-giants Aartjan van Erkel

Today we return to Old Masters Series with a guy I'm going to call The Godfather of Creativity, Alex Osborn. He's best known for inventing brainstorming, which was first used at his advertising agency BBDO (the O was for Osborn). But he has done a lot more than that. For example, in 1954 he co-founded the Creative Education Foundation. And he's written a number of books. The best-known one was the bestseller Your Creative Power. However, a lesser-known book, Wake Up Your Mind: 101 Ways To Develop Your Creativeness, is what we're going to use today to get into some really interesting, practical ideas about creativity and writing copy. First, we went over over a few things about creativity as we define it. First of all, creativity is not coming up with harebrained ideas like lizards that play golf to sell life insurance. Not in the way we're talking about today. Creativity is finding better ways to get a prospect excited about and committed to buying what you are selling. No lizards required or desired. Second, in his book, Osborn says something dear to my heart: Schools teach the wrong things for creativity. This was back in the day; this book was published in 1952. I don't know what schools teach these days, but, if the main purpose of school is to teach kids to score high on standardized tests so they can get into a platinum-level college, that works against developing creative abilities. Someone named Burdette Ross Buckingham wrote a book in 1926 called “Research for Teachers,” and Osborn says ever since that book came out “educators have increasingly leaned on statistics. This has led to accumulation of facts, and deprecation of the generation of ideas.” He goes on, “Creativity necessarily lacks exactness.” One of the guiding questions of schools is, “Can it be tested?”, and Osborn says this question gets in the way of schools developing creativity skills. That is, since creativity is not exact, so you can't test or measure it. Now science, technology, engineering and math are survival skills in the jobs economy these days, but remember that the people who built the companies that hire all those people, had far greater imaginations than most of their employees. That is, they have much better practical creativity skills, among other things, than your average bear. Something to think about. The third thing that's really important before we got into these seven steps of creativity: In real life creativity may not work this way exactly, and Osborn says so in his book. Sometimes you take these steps out of order. Sometimes you don't take all of them. He writes: “The more I study and practice creativity, the surer I feel that its process is necessarily a stop-and-go, a catch-as-catch can, a ring-around-the-rosie; and the more I doubt whether it can ever be ‘exact' enough to rate as scientific.” Osborn says, “The most we can honestly say is that it usually includes some or all of these phases.” I would have to agree. There's no set formula for creativity, but knowing these seven steps will put you in a better place to come up with profitable creative ideas than not knowing them will. Osborn had an unusual comment about the importances of mental and emotional effort in creativity. He says “Writers recognize as ‘rhythms of creativity,' the ups and downs of their power to produce. Since each person's talent is the same from day to day, those cycles must be solely cycles of energy—a fact which helps prove how dependent upon our drive creativity can be.” We then proceeded to go through Osborn's Seven Steps, and added a tip about reading books a special way to increase your creativity. A good show, well worth taking in. Link to the out-of-print 1952 book this podcast is based on: Wake Up Your Mind-100 Ways To Develop Creativeness, by Alex Osborn https://www.amazon.com/Wake-Your-Mind-Develop-Creativeness/dp/B0000CI7JO Download.

Our 28th episode of the Creative Flow: Thinkers and Change Agents Podcast Series features Jo Yudess, an Adjunct Assistant Professor at SUNY Buffalo State College who has been a part of the faculty since 2004. She found her way to Creativity by reading Applied Imagination by Alex Osborn and started presenting to groups. She attended a one-day workshop at the Creative Problem Solving Institute (CPSI) with the encouragement of Dr. Ruth Noller and fell in love with Creative Problem Solving. With an MS from the International Center for Studies in Creativity and EDD from St. John Fisher in Executive Leadership, Jo describes her work teaching Generation Z students. She has found this generation understands what is going on in the world, cares about it, and wants to do something to change it. They are open to diversity and inclusion and living their values. Her passion for teaching and inspiring her students to leverage creativity defines her work. Jo uses Creative Problem Solving in every job she has ever had to improve the workplace. In one project, she facilitated a diverse team from every area of the company resulting in 200 ideas in two hours vs. eight ideas achieved in an all-day meeting from the top Leadership. She also describes facilitating a research group that did not know the problem they were solving and how their work was able to change the testing methodology of doctors for babies in utero. Don't miss this discussion of Creative Flow, which Jo describes as “everything is connected.” Jo's values and beliefs, combined with the creative problem-solving process, come out in everything she does. Find our podcast today on all of your favorite platforms.

Sometimes I think about things that I wish someone would have told me before becoming a dad. One of those things is the importance of talking about money with your spouse. Budgeting has been an extremely helpful tool in our marriage. Having a budget is about so much more than just spending less money. Having a budget is you telling your money what to do. A budget is how you can develop a healthy relationship with money. Today begins the first in our family finances series, where I discuss with my co-host, Alex Osborn, different facets of family finances. --- Send in a voice message: https://anchor.fm/randy-everett/message Support this podcast: https://anchor.fm/randy-everett/support

Everyone is creative. Not everyone gets to be creative every day. However, Beth Slazak gets to be creative any time she wants. In fact, finding a creative approach to everything she does is not only encouraged but it's also a necessity. Beth and the team at the Creative Education Foundation help others in the community excel at Creative Problem Solving. They teach you how to use the Creative Problem Solving Method or CPS method to approach your problems or challenges in imaginative and innovative ways. Together they help you to redefine the problems and opportunities you face, in order to come up with new, innovative responses and solutions, in order to take action. It's time to be creative, does That Sound Terrific? More About the Creative Education Foundation www.creativeeducationfoundation.org If you search the Internet for “Creative Problem Solving,” you'll find many variations, all of which may be traced back to the work started by Alex Osborn in the 1940s and nurtured at Buffalo State College and the Creative Education Foundation. The diversity of approaches to the Creative Problem Solving process that have developed since is a testimony to the power of the idea. More About Beth Slazak Connect on LinkedIn Beth holds a Bachelor of Arts from the University of Buffalo in History with a minor in Dance, a Social Studies Certification in Education from Buffalo State, and a Masters of Science in Creative Studies from Buffalo State, has completed a three-year Certified Humor Professional program from the Association for Applied and Therapeutic Humor and is in the middle of her Masters of Business Administration degree from D'Youville College. Beth has a passion for improv and enjoys studying it at Buffalo ComedySportz and Toronto's Second City. From teaching at a middle school to adjuncting at a few of the local colleges, her long career in the education world has taught her the value of what dedicated faculty and staff bring to a student's life. She combines this knowledge with excitement for deliberative problem solving to train people worldwide through the Creative Education Foundation. That Sounds Terrific - With Host Nick Koziol For more information on our Podcast, That Sounds Terrific visit our website at www.thatsoundsterrific.com and be sure to follow us on Facebook, Twitter, and Instagram. If you or someone you know are doing some terrific things that should be featured by our show then be sure to reach out by emailing us at thatsoundsterrfic@gmail.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/thatsoundsterrific/support

I'm your host and flow state coach Dr. Josh Smith and welcome to the High Flow Lifestyle show, where I take a unique approach to personal growth for entrepreneurs and self-employed business owners. These quick little shots will help you consistently lead a high flow lifestyle and live life to the fullest. A new survey shows that creatives find brainstorming sessions a colossal waste of time. Is this the death of brainstorming?  It's true that group flow can be even more powerful than individual flow, but many people aren't provided the right environment to allow for creative flow to happen.   A Dutch file-sharing company called WeTransfer surveyed over 20,000 creatives across different genres and 190 countries, and one thing they found was that creatives don't find brainstorming sessions helpful in creative problem-solving... KAJABI - Everything you need for your knowledge business. All in one place.

Episode 160 is a conversation about Trauma featuring Jordana Edwards and Alex Osborn of Recharge Psych. We scratch the surface on the way Trauma can impact all areas of our life. We speak about: Trauma being personal and subjective How it feels in the body and mind Why it happens The impact it can have on relationships Where to start healing How trauma can propel us forward Different modalities available and more. Alex and Jordana are both Clinical Psychologists have each been working as Psychologists for nearly 15 years. They have been best friends for the last 16 years and are both mums of 2. They've worked in private practice together for 12 years and treat a broad spectrum of presentations through the lifespan. They have both trained in CBT, Acceptance and Commitment Therapy (ACT), Schema Therapy, and Eye Movement Desensitisation and Reprocessing Therapy (EMDR). 2 years ago launched their own private practice (along with 2 other business partners) – Engaging Minds Clinical Psychology. This business continues to grow and thrive. Earlier this year Jordana and Alex founded Recharge Clinical Psychology Services. Recharge has a particular focus on workplace wellbeing and consultancy for HR & Executives. It was born out of a desire to take our clinical skills to wider audiences, as well as to diversify their day-to-day workload and prevent their own burnout. Instagram @rechargeclinpsych LinkedIn Rechargeclinpsych Website www.rechargeclinpsych.com.au

Welcome to another episode of the Experience by Design podcast with host Brian Meszaros. Today, you'll hear from Lee Kitchen, entrepreneur, former Disney innovation catalyst and owner of Magical Dude Consulting.During his 32 years at the Walt Disney Company, he helped create some of their most impactful marketing campaigns, memorable guest experiences and real-time operational efficiency.Below, you'll find an excerpt of Meszaros and Kitchen's conversation. To hear all of their insights, listen to the full episode.LK: If you think about design thinking and creative problem solving, that dates back to the 60s and Alex Osborn and Sid Parnes. It's basically, 'We're not going to look at our challenge straightforward. We're going to take this little lateral journey to get to where we're going. And one of the things I do is I show up, I bring stimulus into the room — so I'll go and collect a lot of different examples of how other businesses are doing things, not necessarily even in the business that I might be working with, but other different kinds of businesses and how they have have solved this kind of challenge before. ... Just come and be inspired and whatever, you know, it might be the catalyst that you need to think about something a little bit differently. And it's so far has been really successful.BM: There's a lot of what we think will happen. There is a lot of observation and how we think human behavior is changed, but it's still a bit of an unknown. I love the fact that it sets up a lot of brands' environments to experiment and try different things.LK: Absolutely. And I make sure that I sit up front, because a lot of times, what happens is people look for solutions that fit what they're doing. So they're programmed to just see what they can extract from it. So I tell them, stop looking for a solution and just start looking. ... Don't just listen for what you want to hear. Listen for everything.

When your boss mentions "brainstorming" what do you picture - rapid, creative, ideas generation or death by Post-it Note? Pick up your permanent markers and unroll that butcher’s paper because we’re diving into the art and science of brainstorming - what works, what doesn’t and why some people are doing it all wrong. (This program first aired September 14, 2020.) GUESTS Professor Gerard Puccio, organisational psychologist from Buffalo State Art Markman, Professor of Psychology and Marketing at the University of Texas, Austin. CASE STUDIES Sarah Crowley, transport and precinct planning specialist James Atkins, director and strategic planning facilitator

When your boss mentions "brainstorming" what do you picture - rapid, creative, ideas generation or death by Post-it Note? Pick up your permanent markers and unroll that butcher’s paper because we’re diving into the art and science of brainstorming - what works, what doesn’t and why some people are doing it all wrong. (This program first aired September 14, 2020.) GUESTS Professor Gerard Puccio, organisational psychologist from Buffalo State Art Markman, Professor of Psychology and Marketing at the University of Texas, Austin. CASE STUDIES Sarah Crowley, transport and precinct planning specialist James Atkins, director and strategic planning facilitator

In this episode, Blaine introduces the rules for high quality brainstorming as developed by the founder of the term ‘brainstorming' in 1941, Alex Osborn. Brainstorming is one of the best ways to create magic and come up with potential life and business changing ideas through creative thinking. The goal is quantity of ideas with no criticism or judgement, and to push past the first third of our thinking to get to the third third, which is where the best ideas live!

Steven Cotton, Gav Mack and Alex Osborn are NOT HAPPY. It runs deeper than a defeat to Denmark. Youtube: https://www.youtube.com/2uptopfootball Twitter: https://www.twitter.com/2uptopfootball Facebook: https://www.facebook.com/2uptopfootball Instagram: https://www.instagram.com/2uptopfootball Audio only: https://www.anchor.fm/tutf Don't forget to like, share and subscribe!

“Brainstorming” is more than just “throwin' ideas around.”It's a method developed by Alex Osborn (the “O” in BBDO), and Dr. Sidney Parnes in the middle of the last century. The Osborn/Parnes method is the foundation of nearly every professionally facilitated idea-generation meeting in the past 70 years.My guest today on the Wizard's Roundtable is Dr. Robert Alan Black. He's a consultant and author who has traveled the world helping businesses build a more creative culture.(Dr. Black's website: www.cre8ng.com)You'll learn what brainstorming is, and is not, along with ways to put together more effective meetings. “Every human being is born with the capacity to think creatively,” according to Dr. Black. “…but every culture, religion, organization and school wants conformity.”If you feel your business might be creatively stuck, I hope this video will be useful.Johnny Molson

When your boss mentions "brainstorming" what do you picture - rapid, creative, ideas generation or death by Post-it Note? Pick up your permanent markers and unroll that butcher’s paper because we’re diving into the art and science of brainstorming - what works, what doesn’t and why some people are doing it all wrong. GUESTS Professor Gerard Puccio, organisational psychologist from Buffalo State Art Markman, Professor of Psychology and Marketing at the University of Texas, Austin. CASE STUDIES Sarah Crowley, transport and precinct planning specialist James Atkins, director and strategic planning facilitator

When your boss mentions "brainstorming" what do you picture - rapid, creative, ideas generation or death by Post-it Note? Pick up your permanent markers and unroll that butcher’s paper because we’re diving into the art and science of brainstorming - what works, what doesn’t and why some people are doing it all wrong. GUESTS Professor Gerard Puccio, organisational psychologist from Buffalo State Art Markman, Professor of Psychology and Marketing at the University of Texas, Austin. CASE STUDIES Sarah Crowley, transport and precinct planning specialist James Atkins, director and strategic planning facilitator

Gav Mack & Alex Osborn look back at the Quarter Final's of the Champions League and as well have a good old football chat and find out what the craic is with Pep Guardiola After the show head on over to our Twitter, Facebook & Instagram and check out our pages there and show your support for the show to see what else the 2 Up Top Football boys have been getting up to. Twitter: https://twitter.com/2uptopfootball Facebook: https://www.facebook.com/2uptopfootball/ Instagram: https://www.instagram.com/2uptopfootball Audio only: https://www.anchor.fm/tutf Missed our usual 5 in Midfield on Thursday? Go back and check it out where we discussed another Top 5.

Gav Mack, Stephen Buck and Alex Osborn take a look at the greatest Champions League/European Cup winning teams since its inception in 1956. When you have done that, give this video a like, click on the subscribe button and share with all your friends. Then head on over to our Twitter, Facebook & Instagram and check out our pages there and show your support for the show. Twitter: https://twitter.com/2uptopfootball Facebook: https://www.facebook.com/2uptopfootball/ Instagram: https://www.instagram.com/2uptopfootball Youtube: www.youtube.com/2uptopfootball Not seen a Top 5 yet that you would like the boys to cover, let us know via the above social media links

It was his idea so it was only fair that Steven Deakins got his chance to shine with Gav Mack and Alex Osborn. The best 5 football video games of all time! What are yours? Tweet us @2uptopfootball and subscribe to our YouTube channel, also @2upuptopfootball

Gav Mack, Alex Osborn and Steven Cotton speak about the winners and losers on the last day of the Premier League season.

Gav Mack, Alex Osborn and Stephen Buck talk about their top 5 kits of all time. Unsure on what those kits look like? Check the YouTube page, @2uptopfootball.

Gav Mack, Alex Osborn and Steven Cotton speak about the ever changing drama in the relegation zone, and who’s going to finish top 4, as the season draws towards a close

Gav Mack, Alex Osborn and Steven Cotton look back on the FA Cup, speak about the Premier League game day 37, Nigel Pearson, Jude Bellingham and offer a touch of trivia

Gav Mack, Alex Osborn and Steven Cotton speak about the "hardship" of Manchester United, the relegation and top 4 situation and "What Are Everton"

Gav Mack, Alex Osborn and Steven Cotton wax lyrical about Mason Greenwood, work out what boozer VAR has been hanging about in and looking at the Champions League & Europa League draws

Gav Mack & Alex Osborn fill your airwaves this lunchtime looking back at the games so far and preview Game Day 34 in the greatest league on Earth

Alex Osborn & Gav Mack close off Game Day 33 and look forward to the midweek games

Gav Mack, Alex Osborn and Adam Harilaou take a look at the weekend's fixtures and preview Sunday's games, including a chat with Florian Wolfrum on Bayer Leverkusen's defeat to Bayern Munich in Germany's Pokal final.

Gav Mack & Alex Osborn heap praise on Manchester United, show concern about Bournemouth and try to work out what Michail Antonio is actually about. All this, as well as review the midweek fixtures in the Premier League

Gav Mack & Alex Osborn speak about the FA Cup Quarter Finals, analyse the Semi Final draw, work out what's good about Chelsea's Kovacic and look forward to the midweek fixtures.

Gav Mack and Alex Osborn rip Arsenal and West Ham to shreds, heap praise on Wolves and Palace and preview Sunday’s games

Gav Mack, Alex Osborn and Florian Wolfrum try to understand what’s happening at Leipzig, how Werder Bremen can escape the drop and work out who’s going qualify for the Champions League. The boys also look forward to the midweek Pokal fixtures.

Things are getting interesting in the 2 main races; the race for the Champions League spots and the battle for survival. Gav Mack and Alex Osborn break it all down for you.

Gav Mack, Alex Osborn and Stephen Buck discuss their individual top 5 bargain buys in Premier League history

Gav Mack and Alex Osborn talk about the midweek Bundesliga games with Florian Wolfrum and Adam Harilaou, including Der Klassik and the relegation battles

There have been some beau kits since the inception of the Premier League. In turn, there have been some shocking ones too! Here’s Gav Mack, Alex Osborn and Adam Harilaou reviewing their worst. What’s your top 5? Facebook: www.facebook.com/2uptopfootball Twitter: @2uptopfootball Instagram: @2uptopfootball YouTube: https://www.youtube.com/channel/UCWE59-CARcLZdEO0IBQDOPQ

Gav Mack, Alex Osborn and Bayer Leverkusen’s Florian Wolfrum review the return of the Bundesliga in Game Day 26

On this edition of 5 In Midfield, Alex Osborn, Gav Mack and Stephen Buck discuss their top 5 foreign players to play in the premier league.

Alex Osborn, Gav Mack and Stephen Buck cause a stir with their top 5 captains in the Premier League

Crazy Hairstyles!! Alex Osborn, Gav Mack and Stephen “Bucky” Buck discuss their top 5 crazy Barnets. Twitter/Facebook/Instagram/YouTube @2uptopfootball

Our new section, 5 in Midfield. It’s our weekly top 5’s. This week, Gav Mack, Alex Osborn and Stephen Buck discuss their top 5 DIRTY players we can’t help but love!

Gav Mack and Alex Osborn concluding the gradings on the Premier League sides.On tonight’s show:Southampton FCTottenham HotspurWatford FCWest Ham United and Wolverhampton Wanderers FCAlong with news of resumption of the Premier League and Harry Kane transfer talkIn association with McHale's Bar & Grill and sponsored by DC Music Services

Gav Mack, Alex Osborn and Ed Hall continue their discussion on all the Premier League teams and give them a grading. On tonight’s show, we will be breaking down:Manchester CityManchester United Newcastle UnitedNorwich City andSheffield United Also, we discussed the breaking news at the time of Liverpool opting to reverse their decision on furloughing their non-playing staff.

On this edition, Alex Osborn and Gav Mack break down Chelsea, Crystal Palace, Everton (what are Everton), Leicester and Liverpool. Also, what has Jack Grealish been up to?

Gav Mack and Alex Osborn are on a mission to give a full breakdown of each Premier League team and give them a grade. This edition, we speak Arsenal, Aston Villa, Bournemouth, Brighton and Burnley.

The FA Cup 4th Round Show for 2 Up Top with Alex Osborn. Tonight:Liverpool held by Shrewsbury and the shocking revelation with the replay.West Ham’s lack of desire.Preview Bournemouth vs Arsenal.

Alex Osborn, Gav Mack & Adam Harilaou discuss the midweek games and preview Wolves v Liverpool. Also:English striker shortageDan James’ expectationsRelegation dog fightSpotify & Apple Music

In Hollywood they have a joke about screenwriters: “He’s so creative, he doesn’t know how to put on a white shirt and tie.” It’s a lame joke, but it’s supposed to be a compliment. The screenwriter isn’t a boring suit. He’s more creative than that. There was one guy who was head and shoulders above everyone else in creativity. He invented brainstorming. His name was Alex Osborn. He wrote bestselling books on creativity. Most people know about his book “Your Creative Power” but his last book, “Applied Imagination, Principles and Procedures of Creative Problem Solving,” is much harder to find. Even though it was a best seller when it came out in 1953. Many people think this was his best book. And most people today could use some tips from the master on creativity, since that will get you better conversions faster than anything else. So we’re going to dip into his most important work today. In today’s show, we look at six things: 1. Why a more detailed look into creativity? It’s misunderstood. Some copywriters think it’s wasted time, and some people have the wrong idea of how to do it. But when it’s done right, it’s the most powerful way you can improve the response rate on your copy. Because it can improve so many aspects and dimensions of your copy. 2. The all-importance of imagination - Imagination (according to Osborne) is the only kind of thinking that you can’t depend on computers for And Osborne quotes a famous novelist, who 100 years in advance predicted an event that shook the world: “Whatever one man is capable of conceiving, other men will be able to achieve.” 3. The Creative Problem-Solving Process In copywriting, creativity is all about solving copy problems. The problem is almost always, how do you present information to your reader in a way that they are motivated to take the action they want. There are three steps to creativity, according to Osborn. Most business owners and copywriters skip over the first one or two of them. We cover all three. 4. Preparation and Analysis - go hand in hand Authors Michael Hyatt and Dan Pink team up with Alex Osborn to makes some very important points. If you get what this part is about and make it your own, you’ll cut years off your learning curve. 5. The basis of idea-finding One thing most people do when they’re brainstorming almost guarantees they’ll fall short of what they could come up with. We talk about it here. 6. Principles and Procedures of Idea-Finding We reveal the two — and only two — powerful techniques Osborne identified and refined for successful brainstorming. 7. Wrap-up Finally, a common-sense secret for how to get better and better at brainstorming and coming up with killer profitable ideas.Download.

In Hollywood they have a joke about screenwriters: “He’s so creative, he doesn’t know how to put on a white shirt and tie.” It’s a lame joke, but it’s supposed to be a compliment. The screenwriter isn’t a boring suit. He’s more creative than that. There was one guy who was head and shoulders above everyone else in creativity. He invented brainstorming. His name was Alex Osborn. He wrote bestselling books on creativity. Most people know about his book “Your Creative Power” but his last book, “Applied Imagination, Principles and Procedures of Creative Problem Solving,” is much harder to find. Even though it was a best seller when it came out in 1953. Many people think this was his best book. And most people today could use some tips from the master on creativity, since that will get you better conversions faster than anything else. So we’re going to dip into his most important work today. In today’s show, we look at six things: 1. Why a more detailed look into creativity? It’s misunderstood. Some copywriters think it’s wasted time, and some people have the wrong idea of how to do it. But when it’s done right, it’s the most powerful way you can improve the response rate on your copy. Because it can improve so many aspects and dimensions of your copy. 2. The all-importance of imagination - Imagination (according to Osborne) is the only kind of thinking that you can’t depend on computers for And Osborne quotes a famous novelist, who 100 years in advance predicted an event that shook the world: “Whatever one man is capable of conceiving, other men will be able to achieve.” 3. The Creative Problem-Solving Process In copywriting, creativity is all about solving copy problems. The problem is almost always, how do you present information to your reader in a way that they are motivated to take the action they want. There are three steps to creativity, according to Osborn. Most business owners and copywriters skip over the first one or two of them. We cover all three. 4. Preparation and Analysis - go hand in hand Authors Michael Hyatt and Dan Pink team up with Alex Osborn to makes some very important points. If you get what this part is about and make it your own, you’ll cut years off your learning curve. 5. The basis of idea-finding One thing most people do when they’re brainstorming almost guarantees they’ll fall short of what they could come up with. We talk about it here. 6. Principles and Procedures of Idea-Finding We reveal the two — and only two — powerful techniques Osborne identified and refined for successful brainstorming. 7. Wrap-up Finally, a common-sense secret for how to get better and better at brainstorming and coming up with killer profitable ideas.Download.

2017 was definitely the year of the Switch, but does 2018 even hold a candle? We recap the biggest and best games and news from 2018 and grade the Switch's second year. Today's panel: Zachary Ryan, Peer Schneider, Brian Altano, and newcomer Alex Osborn!

Kids on the Slope sees Cowboy Bebop's Shinichiro Watanabe (director) and Yoko Kanno (music) adapt Yuki Kodama's manga about youths in 1960s Japan (Kyushu) who find each other and themselves through jazz. As MAPPA's first production, KoTS needed to make a splash. Its musical performances, VA work, art, storyboarding, choreography, characterization, and soundtrack make it an anime of legend. Find out what went into making this insanely enjoyable anime and what hosts Jared and Ink as well as guest Alex Osborn got out of it. (We do run long on this one, but there is a lot to unpack here.)

Kids on the Slope sees Cowboy Bebop's Shinichiro Watanabe (director) and Yoko Kanno (music) adapt Yuki Kodama's manga about youths in 1960s Japan (Kyushu) who find each other and themselves through jazz. As MAPPA's first production, KoTS needed to make a splash. Its musical performances, VA work, art, storyboarding, choreography, characterization, and soundtrack make it an anime of legend. Find out what went into making this insanely enjoyable anime and what hosts Jared and Ink as well as guest Alex Osborn got out of it. (We do run long on this one, but there is a lot to unpack here.)

Kids on the Slope sees Cowboy Bebop's Shinichiro Watanabe (director) and Yoko Kanno (music) adapt Yuki Kodama's manga about youths in 1960s Japan (Kyushu) who find each other and themselves through jazz. As MAPPA's first production, KoTS needed to make a splash. Its musical performances, VA work, art, storyboarding, choreography, characterization, and soundtrack make it an anime of legend. Find out what went into making this insanely enjoyable anime and what hosts Jared and Ink as well as guest Alex Osborn got out of it. (We do run long on this one, but there is a lot to unpack here.)

Kids on the Slope sees Cowboy Bebop's Shinichiro Watanabe (director) and Yoko Kanno (music) adapt Yuki Kodama's manga about youths in 1960s Japan (Kyushu) who find each other and themselves through jazz. As MAPPA's first production, KoTS needed to make a splash. Its musical performances, VA work, art, storyboarding, choreography, characterization, and soundtrack make it an anime of legend. Find out what went into making this insanely enjoyable anime and what hosts Jared and Ink as well as guest Alex Osborn got out of it. (We do run long on this one, but there is a lot to unpack here.)

I've recently been doing a series on creativity on the podcast. Edward de Bono has featured heavily, but there are other creativity-related topics and authors who I also want to talk about. In this episode, we look at the research on brainstorming, the technique for coming up with new ideas. The provocative title of this episode needs a little clarification. The most strongly supported finding in the research is that brainstorming in a group is not as effective as coming up with ideas individually, and then pooling them. Since brainstorming almost always refers to a group activity, I took the liberty of naming the episode this way. Strictly speaking, brainstorming on your own may not have such terrible effects, though less is known about this. Research on brainstorming is surprisingly abundant and has been continuously going on for over 50 years. (Sometimes researchers baffle me with what they find important to study - it seems that there is very little research on other, broader topics that also interest me from an educational standpoint, such as interest or prestige.) As a result, there are a lot of other interesting findings to talk about, some of which extend in their relevance beyond brainstorming itself. As a widely-used and rarely challenged technique for idea generation, I think many will find it useful to hear what we actually know about brainstorming, including how to make the most of it. Enjoy the episode.   Articles referred to in this episode: Alex Osborn (1957). Applied Imagination. [Book] Charles H. Clark (1958). Brainstorming: The Dynamic New Way to Create Succesful Ideas. [Book] Taylor et al. (1958). Does Group Participation When Using Brainstorming Facilitate or Inhibit Creative Thinking? Bouchard and Hare (1970). Size, performance and potential in brainstorming groups. Lamm and Tromsdorff (1973). Group versus individual performance on tasks requiring ideation proficiency (brainstorming): A review. Diehl and Stroeber (1987). Productivity Loss in Brainstorming Groups: Toward the Solution of a Riddle. Paulus and Dzindolet (1993). Social Influence Processes in Group Brainstorming. Paulus et al. (1993). Perception of Performance in Group Brainstorming: The Illusion of Group Productivity. Sutton and Hargadon (1996). Brainstorming Groups in Context: Effectiveness in a Product Design Firm. Camacho and Paulus (1995). The Role of Social Anxiousness in Group Brainstorming. Shepherd et al. (1996). Invoking Social Comparison to Improve Electronic Brainstorming: Beyond Anonymity. Michinov and Primois (2005). Improving productivity and creativity in online groups through social comparison process: New evidence for asynchronous electronic brainstorming. Dennis (2015). A meta-analysis of group size effects in electronic brainstorming: more heads are better than one. Larey and Paulus (1999). Group Preference and Convergent Tendencies in Small Groups: A Content Analysis of Group Brainstorming Performance. Dennis et al. (2012). Sparking Creativity: Improving Electronic Brainstorming with Individual Cognitive Priming. Feinberg and Nemeth (2008). The "Rules" of Brainstorming: An Impediment to Creativity? Rossiter and Lilien (1994). New "Brainstorming" Principles. Isaksen et al. (1998). A Review of Brainstorming Research: Six Critical Issues for Inquiry. Isaksen and Gaulin (2005). A Reexamination of Brainstorming Research: Implications for Research and Practice. Hender et al. (2001). Improving Group Creativity: Brainstorming vs Non-Brainstorming Techniques in a GSS Environment.   Music by podcastthemes.com.

Alex Osborn joins us for our E3 Prediction Extravaganza!

Alex Osborn joins us once again to talk about the Switch launch and of course Zelda.

Join us as special guest Alex Osborn joins the guys for our Treehouse Switch Stream reactions!

#SSPCreate In this introduction to March's theme, I discuss the problems I am aiming to address, a brief history of creativity as a concept, what creativity is, and three helpful models for self-evaluation and conscious improvement. Covered: - Am I out of ideas? - Creativity is relatively new in human history - "The Art of Thought" - A Pioneering Model of the Four Stages of Creativity, from a Fabian Socialist named Graham Wallas (1926) - Ad man James Webb Young's "A Technique for Producing Ideas" (1939) - Ad man Alex Osborn's "Creative Problem-Solving Process" (1953) - Let's not forget about Sir Ken Robinson Bumper Music: Electric Guest - "This Head I Hold" Look Closer: 6 Obstacles to Creative Thinking and How to Overcome Them What Is Creativity? The Art of Thought: A Pioneering 1926 Model of the Four Stages of Creativity A 5-Step Technique for Producing Ideas circa 1939 Osborn: Creative Problem-Solving Process The Osborne-Parnes Creative Problem Solving Process Please Support School Sucks Our Amazon Wish List Donate With Bitcoin Or Join the A/V Club Your continued support keeps the show going and growing, which keeps us at the top of the options for education podcasts and leads to new people discovering this message. This subscription also grants you access to the A/V Club, a bonus content section with 200+ hours of exclusive audio and video. If you are a regular consumer of our media, please consider making a monthly commitment by selecting the best option for you... Join the A/V Club! $6.00/Month Join the A/V Club! $9.00/Month Join the A/V Club! $12/Month

What you're looking at right here is episode 157 of Connectivity. I know it's a bit late, and I'm sorry for that. But we do have two great segments for you this week. In the first segment, Alex C talks to two of our new NWR contributors, Alex Osborn and John Rairdin. After learning a bit about our new team members, the three talk about what games they've been playing recently. In our other segment, Neal and Zach get together yet again to talk about the newly released on virtual console Demon's Crest, and then they move on to the big holiday season release, Super Smash Bros. Wii U. We're working on putting together another listener mail segment, and would love to answer your question. We also want to know your favorite music tracks from fighting games. You can submit either to us at connectivity@nintendoworldreport.com. And if you have a moment, please rate and review the show on iTunes.

Sitt ett gäng tillsammans och spåna! Låt tankarna flöda och ingen får säga nej. Innan du vet ordet av har ni kommit fram till massor av smarta idéer. Eller? Kropp & Själ om kritik mot brainstorming och om hur man skapar kreativa arbetsgrupper. Att använda brainstorming för att komma på nya idéer i grupp, slog igenom stort efter att det lanserades av den framgångsrike reklammannen Alex Osborn i slutet av 40-talet. Allt sedan dess har flera forskare ifrågasatt modellens effektivitet. Man har bland annat sett att idéer blir bättre om alla tänker på egen hand först och sen presenterar sina tankar för gruppen. Vilka modeller fungerar för att tänka kreativt tillsammans med andra? Och vilka problem kan uppstå? Kreativitetsforskaren Samuel West och regissören Suzanne Osten ger sina bästa råd. Kreativitet efterfrågas allt mer i arbetsannonser men inte alla är lika positiva till utvecklingen. Alf Rehn, professor i företagsekonomi, menar att det finns en risk att kreativiteten kramas ihjäl. Och att den riktiga kreativiteten, som kan vara besvärlig, trycks undan.