Podcasts about Cumulus Networks

  • 25PODCASTS
  • 52EPISODES
  • 45mAVG DURATION
  • ?INFREQUENT EPISODES
  • Dec 5, 2023LATEST
Cumulus Networks

POPULARITY

20172018201920202021202220232024


Best podcasts about Cumulus Networks

Latest podcast episodes about Cumulus Networks

The Imposter Syndrome Network Podcast

In this episode, we chat with Dinesh Dutt, a network expert and author, the founder and CEO of Susie Q, a network management app that uses network observability.Dinesh shares his journey from Cisco to Cumulus Networks, where he worked on network disaggregation and open source. He also introduces his latest project, Susie Q, and how it revolutionizes network management and monitoring.We learn how Dinesh juggles his passion for network innovation with his role as a business owner, a parent, and a lifelong learner. He reveals the challenges and motivations that inspire him to make an impact in the world.We'll dive into Dinesh's insights on network design, network observability, network disaggregation, and network automation. Join us and listen to his stories of learning from failures and successes and growing as a network professional and a human being.-Be humble. Make your life about learning, not about knowing, and every day can be so enriching. -Dinesh's Links: LinkedInTwitterBlog (Elegant NetworkGitHub(Most Recent) BookCompany (Stardust Systems)--Thanks for being an imposter - a part of the Imposter Syndrome Network (ISN)! We'd love it if you connected with us at the links below: The ISN LinkedIn group (community): https://www.linkedin.com/groups/14098596/ The ISN on Twitter: https://twitter.com/ImposterNetwork Zoë on Twitter: https://twitter.com/RoseSecOps Chris on Twitter: https://twitter.com/ChrisGrundemann Make it a great day.

The Next CMO
Bringing Human into Customer Experience with Leila Modarres, CMO of Apexon

The Next CMO

Play Episode Listen Later Sep 27, 2022 29:11


In this episode, we speak to Leila Modarres, the CMO of Apexon, a digital-first technology services firm focused on accelerating business transformation and delivering human-centric digital experiences. We talk about how Leila reached the CMO suite, her experience rebranding the company, working with Gen Z, and bringing human into customer experience.  For over 18 years, Apexon has been meeting customers wherever they are in the digital lifecycle and helping them outperform their competition through speed and innovation.At Apexon, Leila pioneered a marketing-as-a-service approach where she harnessed the expertise of her expertly curated team to deliver value to customers and give them another reason to choose to work with Apexon. That has included the creation of the award-winning YouTube channel, DTV, where she interviews customers, partners, and other luminaries to profile their thought leadership and digital expertise.Leila oversees Apexon's global branding and communications, covering everything from market positioning and awareness-building to employer branding and demand generation initiatives.Prior to Apexon, she headed marketing at Cumulus Networks where she helped launch the company and define its position in the emerging software-defined networking market. Before that, Leila was the VP of Marketing at DeviceAnywhere, a pioneer in mobile application development and testing. There, she helped establish DeviceAnywhere's category leadership and subsequent acquisition by Keynote Systems. Additionally, Leila has held key roles at emerging technology companies Virtual Iron (acquired by Oracle) and PanGo Networks (acquired by InnerWireless).Leila regularly speaks at events and has received industry recognition for leadership, marketing best practices, and mentoring of female leaders. She was recognized as a Woman of Influence by Silicon Valley Business Journal in 2020.Leila holds a BA in communications from the University of Massachusetts, Amherst. Learn more about Leila ModarresLearn more about ApexonFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

Rockstar CMO FM
The Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO Apexon and Robert Feels the Need for Communication Episode

Rockstar CMO FM

Play Episode Listen Later Aug 20, 2022 67:27


In the Marketing Studio,  Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester review a nomination for the Rockstar CMO Swimming Pool from Tim Parkin from episode 117: "AI & algorithms are going to save you and replace marketing fundamentals”. Ian goes backstage with Leila Modarres, CMO at Apexon, a digital-first technology services company. Leila oversees Apexon's global branding and communications, covering everything from market positioning and awareness-building to employer branding and demand generation initiatives. As they discuss, Leila has pioneered a marketing-as-a-service approach and they also discuss attracting and retaining talent, especially the next generation of marketing rockstars. Before Apexon, Leila headed marketing and launched Cumulus Networks, and was the VP of Marketing at DeviceAnywhere, establishing their category leadership and subsequent acquisition by Keynote Systems. Prior to that, Leila held key roles at emerging technology companies Virtual Iron (acquired by Oracle) and PanGo Networks (acquired by InnerWireless). Leila has also created the award-winning YouTube channel DTV, where she interviews customers, partners, and other luminaries to profile their thought leadership and digital expertise. She regularly speaks at events and has received industry recognition for leadership, marketing best practices, and mentoring of female leaders. She was recognized as a Woman of Influence by Silicon Valley Business Journal in 2020. Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. This week he is inspired by Top Gun and feels the need for conversation, as he encourages marketing and sales to talk to improve content strategy and create content about the content. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy! The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Leila Modarres on LinkedIn and Twitter Robert Rose on Twitter and  LinkedIn Mentioned in this week's episode: Interview with Tim Parkin on Episode 117 Marketers: Technology May Make Your Job Obsolete; Now Here's The Good News – from The Forrester Blog Three Mindflaying Facts About AI for B2B Marketers – from The Forrester Blog The Marketing Book Podcast - Marketing Artificial Intelligence with Paul Roetzer Leila's company Apexon Robert's The Content Advisory Blog Robert's latest project: Experience Advisors Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Machine by Imagine Dragons – on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Network Automation Nerds Podcast
#022: Rock and Roll with SuzieQ and Dinesh Dutt

Network Automation Nerds Podcast

Play Episode Play 45 sec Highlight Listen Later Jun 15, 2022 78:53


In this episode, I have the distinct honor to welcome Dinesh Dutt to the show. Dinesh is the author of one of my favorite Data Center Networking books, ‘Cloud Native Data Center Networking', by O'Reilly Media. He served as Chief Scientist at Cumulus Networks, was a Fellow at Cisco Systems, co-author of TRILL and VxLAN, and has filed for over 40 patents.In the last few years, Dinesh has been spending a lot of time working on an open-source, multi-vendor network observability platform called SuzieQ. The company he founded to support SuzieQ, Stardust Systems, was recently named as one of the '2022 Cool Vendors in Network Automation' by Gartner. Dinesh shared with me his path in networking, the experience of working on SuzieQ, and many of the lessons he learned along the way. I had a blast and I am sure you will enjoy this episode.LinksConnect with Dinesh on LinkedIn: https://www.linkedin.com/in/ddutt/Follow Dinesh on Twitter: https://twitter.com/ddcumulus?lang=enFollow Dinesh on Medium: https://medium.com/@ddps4uStardust Systems: https://www.stardustsystems.net/SuzieQ (Enterprise Support and Slack Channel): https://www.stardustsystems.net/contact-us/SuzieQ Documentation: https://suzieq.readthedocs.io/en/latest/Apache Parquet: https://parquet.apache.org/Cloud Native Data Center Networking: https://www.amazon.com/gp/product/B081VVXN2X/ref=dbs_a_def_rwt_bibl_vppi_i0Closing the Loop on Testing Network Changes: https://www.intentionet.com/blog/closing-the-loop-on-testing-network-changes/ --- Stay in Touch with Us —Subscribe on YouTube: https://www.youtube.com/c/EricChouNetworkAutomationNerdsFollow Eric on Twitter: https://twitter.com/ericchou--- Support the Show —Subscribe on Apple Podcast for Bonus Episodes: https://podcasts.apple.com/us/podcast/network-automation-nerds-podcast/Patreons of the show: https://www.patreon.com/user?u=62594522 

Enterprise Leaders
How to build a sales organization (with Josh Leslie) - ep. #10

Enterprise Leaders

Play Episode Listen Later Dec 4, 2021 47:10


Early in a startup's life, founders are the ones selling and finding those critical early customers. As the startup scales, this responsibility often transitions to a sales team. The transition is a vital moment in the company's journey, and mistakes can set the organization back years. In this episode, we speak to Josh Leslie, who has decades of sales and leadership experience spanning companies like VMware, Coraid, and Cumulus Networks. We explore the intricacies of building and scaling a sales organization and what are some of the pitfalls for founders. This is the last episode of our first season! Thanks so much to all our guests so far - and everyone who tuned in. We are looking forward to coming back in 2022. Make sure also to follow us on Twitter (https://twitter.com/stormventures) and check out our website (www.stormventures.com/thoughts) for a lot more content on building & scaling successful B2B SaaS businesses. About Storm Ventures Storm Ventures is a Silicon Valley-based venture capital firm focused on building enterprise leaders with over $1 billion in capital under management. Over its 20 year history, Storm has partnered with entrepreneurs on the startup journey to address some of the most challenging problems that businesses face across the B2B enterprise software space. Portfolio companies include Algolia, Marketo (IPO/Vista), MobileIron (IPO/Ivanti), Pipedrive (Vista), Qualio, SalesLoft, Splashtop, Talkdesk, Tekion, and Workato. --- Send in a voice message: https://podcasters.spotify.com/pod/show/enterprise-leaders/message

SmartMoney Ventures Podcast
SMV4: Ketos' Meena Sankaran - From Engineer to CEO raising $30 Million

SmartMoney Ventures Podcast

Play Episode Listen Later May 3, 2021 61:21


SMV4: Ketos CEO Meena Sankaran shares how she raised $30 Million to solve water quality, an issue she experienced as a child in India.Meena Sankaran is the Founder and CEO of Ketos, where they are saving lives with innovative water quality products.  She is truly and creator and builder of change and lives the embodiment of inspiration, innovation and impact.  Prior to founding Ketos, Meena held Engineering leadership positions at Bank of America, Cisco Systems, Big Switch Networks (acq by Arista) and Cumulus Networks (acq by Nvidia).  Meena holds a Bachelor's Degree in Electrical Engineering from University of Mumbai, a Master's Degree in Electrical Engineering from University of Texas, along with Education in Foreign Policy coursework at Stanford University.    

Josh on Narro
Open Source is Discrimination — /dev/lawyer

Josh on Narro

Play Episode Listen Later Jan 22, 2021 21:55


January 21, 2021 Open source discriminates against closed software. That was the point. But that's not what you'll hear these days. Or rather, that's ... https://writing.kemitchell.com/2021/01/21/Open-Source-Discrimination.html “Open Source Definition”criterion 9glittering generalitiescriterion 5criterion 6metaIn time, the consequences convinced still more people that the distinction was validaffirmative actionEvil.Evil.Evil.Evil.Evil.the Open Source Initiative’s sponsors pageAmazon Web ServicesCumulus NetworksFacebookGitHubGoogleHeptioIBMIntelMicrosoftCraigslistDaily Fantasy CafeDigital OceanIndeedLineups2ndQuadrantCommand PromptLook to the RightBest VPN ServiceTheBestVPN.comTop10VPN.comVPN CompareHand Wrist InstituteUSB Memory DirectApacheanyone can fork it, even privatelythrowingpunchesalways welcome by e-mailback to topedit on GitHubrevision history

Kernel of Truth
Open networking post Nvidia-Mellanox-Cumulus acquisition

Kernel of Truth

Play Episode Listen Later Jun 2, 2020 21:33


Subscribe to Kernel of Truth on iTunes, Google Play, Spotify, Cast Box and Sticher! Click here for our previous episode. With the recent acquisition of Cumulus Networks by Nvidia, what does that mean for open networking? Kernel of Truth host Roopa Prabhu is joined by Partho Mishra and Amit Katz to discuss what does the acquisition mean for the future of accelerated data … Continue reading Open networking post Nvidia-Mellanox-Cumulus acquisition →

Packet Pushers - Full Podcast Feed
Network Break 283: NVIDIA Acquires Cumulus Networks; Innovium Announces 25.6 Tbps Switch ASIC

Packet Pushers - Full Podcast Feed

Play Episode Listen Later May 11, 2020 59:08


Today's Network Break analyzes NVIDIA's purchase of Cumulus Networks, boggles at Innovium's announced 25.6Tbps ASIC, and parses why Arista will support the SONiC network OS on its switches. We also cover a new 5G lobbying organization, Zoom's Keybase acquisition, financial results, and more tech news.

Packet Pushers - Network Break
Network Break 283: NVIDIA Acquires Cumulus Networks; Innovium Announces 25.6 Tbps Switch ASIC

Packet Pushers - Network Break

Play Episode Listen Later May 11, 2020 59:08


Today's Network Break analyzes NVIDIA's purchase of Cumulus Networks, boggles at Innovium's announced 25.6Tbps ASIC, and parses why Arista will support the SONiC network OS on its switches. We also cover a new 5G lobbying organization, Zoom's Keybase acquisition, financial results, and more tech news.

Packet Pushers - Fat Pipe
Network Break 283: NVIDIA Acquires Cumulus Networks; Innovium Announces 25.6 Tbps Switch ASIC

Packet Pushers - Fat Pipe

Play Episode Listen Later May 11, 2020 59:08


Today's Network Break analyzes NVIDIA's purchase of Cumulus Networks, boggles at Innovium's announced 25.6Tbps ASIC, and parses why Arista will support the SONiC network OS on its switches. We also cover a new 5G lobbying organization, Zoom's Keybase acquisition, financial results, and more tech news.

Packet Pushers - Full Podcast Feed
Network Break 283: NVIDIA Acquires Cumulus Networks; Innovium Announces 25.6 Tbps Switch ASIC

Packet Pushers - Full Podcast Feed

Play Episode Listen Later May 11, 2020 59:08


Today's Network Break analyzes NVIDIA's purchase of Cumulus Networks, boggles at Innovium's announced 25.6Tbps ASIC, and parses why Arista will support the SONiC network OS on its switches. We also cover a new 5G lobbying organization, Zoom's Keybase acquisition, financial results, and more tech news. The post Network Break 283: NVIDIA Acquires Cumulus Networks; Innovium Announces 25.6 Tbps Switch ASIC appeared first on Packet Pushers.

Packet Pushers - Network Break
Network Break 283: NVIDIA Acquires Cumulus Networks; Innovium Announces 25.6 Tbps Switch ASIC

Packet Pushers - Network Break

Play Episode Listen Later May 11, 2020 59:08


Today's Network Break analyzes NVIDIA's purchase of Cumulus Networks, boggles at Innovium's announced 25.6Tbps ASIC, and parses why Arista will support the SONiC network OS on its switches. We also cover a new 5G lobbying organization, Zoom's Keybase acquisition, financial results, and more tech news. The post Network Break 283: NVIDIA Acquires Cumulus Networks; Innovium Announces 25.6 Tbps Switch ASIC appeared first on Packet Pushers.

Packet Pushers - Fat Pipe
Network Break 283: NVIDIA Acquires Cumulus Networks; Innovium Announces 25.6 Tbps Switch ASIC

Packet Pushers - Fat Pipe

Play Episode Listen Later May 11, 2020 59:08


Today's Network Break analyzes NVIDIA's purchase of Cumulus Networks, boggles at Innovium's announced 25.6Tbps ASIC, and parses why Arista will support the SONiC network OS on its switches. We also cover a new 5G lobbying organization, Zoom's Keybase acquisition, financial results, and more tech news. The post Network Break 283: NVIDIA Acquires Cumulus Networks; Innovium Announces 25.6 Tbps Switch ASIC appeared first on Packet Pushers.

Gestalt IT Rundown
Why Did Nvidia Buy Cumulus Networks? | Gestalt IT Rundown: May 6, 2020

Gestalt IT Rundown

Play Episode Listen Later May 6, 2020 30:32


Nvidia buys Cumulus Networks, Nutanix furloughs 25% of its staff, ransomware disclosures to the FTC spike, and Salt vulnerabilities are rapidly exploited. Tom Hollingsworth and Rich Stroffolino discuss these and all the IT news of the week on the Gestalt IT Rundown. https://youtu.be/ixq0IuxE5B4

salt nvidia ftc gestalt nutanix cumulus networks tom hollingsworth rich stroffolino
Packet Pushers - Full Podcast Feed
Network Break 282: NVIDIA Completes Mellanox Acquisition; SpaceX Sets Date For Satellite Internet Beta Testing

Packet Pushers - Full Podcast Feed

Play Episode Listen Later May 4, 2020 34:59


The latest Network Break podcast examines NVIDIA's just-completed Mellanox acquisition, beta testing dates from SpaceX, the latest version of Cumulus Networks' NetQ management software, plus quarterly financial news for Juniper, Microsoft, and Amazon

Packet Pushers - Network Break
Network Break 282: NVIDIA Completes Mellanox Acquisition; SpaceX Sets Date For Satellite Internet Beta Testing

Packet Pushers - Network Break

Play Episode Listen Later May 4, 2020 34:59


The latest Network Break podcast examines NVIDIA's just-completed Mellanox acquisition, beta testing dates from SpaceX, the latest version of Cumulus Networks' NetQ management software, plus quarterly financial news for Juniper, Microsoft, and Amazon

Packet Pushers - Fat Pipe
Network Break 282: NVIDIA Completes Mellanox Acquisition; SpaceX Sets Date For Satellite Internet Beta Testing

Packet Pushers - Fat Pipe

Play Episode Listen Later May 4, 2020 34:59


The latest Network Break podcast examines NVIDIA's just-completed Mellanox acquisition, beta testing dates from SpaceX, the latest version of Cumulus Networks' NetQ management software, plus quarterly financial news for Juniper, Microsoft, and Amazon

Morgans Financial Limited
Morgans AM: Tuesday 5 May 2020

Morgans Financial Limited

Play Episode Listen Later May 4, 2020 6:50


US equity markets staged a late rally to settle in positive territory despite simmering US-China tension - Dow settled +26-points or +0.11%, recovering from an earlier -362-point or -1.53% fall. It marked the best intra-day turnaround for the index since 19 March. Gains for Microsoft Corp (up +2.45%) and Apple Inc (+1.41%) more than offset declines for Caterpillar Inc (down -2.85%) and Walt Disney Co (-2.20%) The broader S&P500 added +0.42% after rebounding from an earlier -1.2% decline, with Energy (up +3.71%) leading eight of the eleven primary sectors higher. Industrials (down -1.33%) and Financials (-0.92%) were the worst performing sector. General Electric fell -4.5% after saying its division producing aircraft engines would cut roughly 13,000 jobs as the coronavirus curtailed demand for air travel. Airline stocks were under pressure after Warren Buffet’s investment vehicle Berkshire Hathaway revealed over the weekend that it had sold their entire stakes in airlines. Delta Air Lines (down -6.43%), United Airlines Holdings (-5.11%), American Airlines Group Inc (-7.71%) and Southwest Airlines Co (-5.71%) all fell over >5%. Carnival Corp, the world’s largest cruise ship operator, rose +0.84% ion extended trading after logging a 2.94% gain in the regular session as it said it plans to resume North American trips on a limited basis staring 1 August and cited eight vessels that it plans to use. NASDAQ rallied +1.23%, with up Amazon.com Inc up +% and Netflix Inc +3.0%. Hertz Global Holdings Inc tumbled -25.91% after a report by The Wall Street Journal said the car rental company had hired an additional adviser ahead of a planned bankruptcy filing. In merger and acquisition (M&A) news, Intel Corp announced that it was acquiring mobility app Moovit for US$900M, three years after it acquired Mobileye for US$15.3B. With the addition of Moovit, Intel hopes to build out Mobileye as a “complete mobility provider” with a forecast market of US$160B by 2030. Nvidia Corp announced that it was acquiring Cumulus Networks for an undisclosed amount. The announced acquisition follows the recent closing of Nvidia’s US$6.9B acquisition of Mellanox Technologies Ltd., which in mid-April received antitrust approval from Chinese regulators.

Packet Pushers - Heavy Networking
Heavy Networking 512: Production Ready Automation With Cumulus Networks (Sponsored)

Packet Pushers - Heavy Networking

Play Episode Listen Later Apr 17, 2020 53:00


In today's Heavy Networking episode, we talk Production Ready Automation. That's a topic we've covered before on Packet Pushers, so what wondrous newness does sponsor Cumulus Networks bring to the table? The idea is a system that's ready for you to use. Why? Because a lot of folks are finding that rolling their own artisanal network automation takes considerable time both to create and maintain. Our guests are Pete Lumbis, Director of Technical Marketing and Rama Darbha, Director of Services at Cumulus Networks.

Packet Pushers - Full Podcast Feed
Heavy Networking 512: Production Ready Automation With Cumulus Networks (Sponsored)

Packet Pushers - Full Podcast Feed

Play Episode Listen Later Apr 17, 2020 53:00


In today's Heavy Networking episode, we talk Production Ready Automation. That's a topic we've covered before on Packet Pushers, so what wondrous newness does sponsor Cumulus Networks bring to the table? The idea is a system that's ready for you to use. Why? Because a lot of folks are finding that rolling their own artisanal network automation takes considerable time both to create and maintain. Our guests are Pete Lumbis, Director of Technical Marketing and Rama Darbha, Director of Services at Cumulus Networks.

Packet Pushers - Fat Pipe
Heavy Networking 512: Production Ready Automation With Cumulus Networks (Sponsored)

Packet Pushers - Fat Pipe

Play Episode Listen Later Apr 17, 2020 53:00


In today's Heavy Networking episode, we talk Production Ready Automation. That's a topic we've covered before on Packet Pushers, so what wondrous newness does sponsor Cumulus Networks bring to the table? The idea is a system that's ready for you to use. Why? Because a lot of folks are finding that rolling their own artisanal network automation takes considerable time both to create and maintain. Our guests are Pete Lumbis, Director of Technical Marketing and Rama Darbha, Director of Services at Cumulus Networks.

Packet Pushers - Fat Pipe
Heavy Networking 512: Production Ready Automation With Cumulus Networks (Sponsored)

Packet Pushers - Fat Pipe

Play Episode Listen Later Apr 16, 2020 53:00


In today's Heavy Networking episode, we talk Production Ready Automation. That's a topic we've covered before on Packet Pushers, so what wondrous newness does sponsor Cumulus Networks bring to the table? The idea is a system that's ready for you to use. Why? Because a lot of folks are finding that rolling their own artisanal network automation takes considerable time both to create and maintain. Our guests are Pete Lumbis, Director of Technical Marketing and Rama Darbha, Director of Services at Cumulus Networks. The post Heavy Networking 512: Production Ready Automation With Cumulus Networks (Sponsored) appeared first on Packet Pushers.

Packet Pushers - Heavy Networking
Heavy Networking 512: Production Ready Automation With Cumulus Networks (Sponsored)

Packet Pushers - Heavy Networking

Play Episode Listen Later Apr 16, 2020 53:00


In today's Heavy Networking episode, we talk Production Ready Automation. That's a topic we've covered before on Packet Pushers, so what wondrous newness does sponsor Cumulus Networks bring to the table? The idea is a system that's ready for you to use. Why? Because a lot of folks are finding that rolling their own artisanal network automation takes considerable time both to create and maintain. Our guests are Pete Lumbis, Director of Technical Marketing and Rama Darbha, Director of Services at Cumulus Networks. The post Heavy Networking 512: Production Ready Automation With Cumulus Networks (Sponsored) appeared first on Packet Pushers.

Packet Pushers - Full Podcast Feed
Heavy Networking 512: Production Ready Automation With Cumulus Networks (Sponsored)

Packet Pushers - Full Podcast Feed

Play Episode Listen Later Apr 16, 2020 53:00


In today's Heavy Networking episode, we talk Production Ready Automation. That's a topic we've covered before on Packet Pushers, so what wondrous newness does sponsor Cumulus Networks bring to the table? The idea is a system that's ready for you to use. Why? Because a lot of folks are finding that rolling their own artisanal network automation takes considerable time both to create and maintain. Our guests are Pete Lumbis, Director of Technical Marketing and Rama Darbha, Director of Services at Cumulus Networks. The post Heavy Networking 512: Production Ready Automation With Cumulus Networks (Sponsored) appeared first on Packet Pushers.

Modern Marketing Engine podcast hosted by Bernie Borges
Growth Marketing through Hyper Personalization

Modern Marketing Engine podcast hosted by Bernie Borges

Play Episode Listen Later Mar 18, 2020 32:00


  Subscribe to Modern Marketing Engine on your app of choice. Growth marketing is about increasing pipeline so the sales organization can be more successful, faster. My guest on this episode of the podcast approaches growth marketing through hyper-personalization. What is that? Imagine yourself driving down the highway and two billboards appear along the road. One is a generic, “buy this product from us” presentation while the other speaks directly to you, addressing a very specific personal need you have. Which are you most drawn to? Ari Capogeannis is Senior Marketing Director in charge of Demand Generation for Cumulus Networks.The company designs and sells a Linux operating system to deliver networking solutions for large datacenter, cloud computing, and enterprise environments. . Ari has seen how hyper-personalization —directed at every person within the decision-making unit of mid-market and enterprise businesses — can accelerate sales pipeline with truly qualified leads as well as decrease the time to close. Listen to hear a brief but deep-dive explanation of what hyper-personalized growth marketing could do for your modern marketing strategy. This episode is sponsored by XANT, the enterprise leader in sales engagement. Xant has authored the Definitive Guide to Sales Cadence. Get your copy at www.SalesCadenceGuide.com Acquisition, Engagement, Retention: Three Pillars Of Growth Marketing Ari explains that there are three aspects of growth marketing that must be mastered:  Acquisition Engagement Retention  He explains how a hyper-personalized approach to growth marketing can improve the effectiveness of each of these pillars by introducing a new concept: He calls it “Demand Gen 3.0.” Demand Gen 1.0 is marketing that’s focused on marketing qualified leads (MQLs) which is primarily a volume play with limitations. Demand Gen 2.0 is focused on generating opportunities within target accounts and managing those opportunities in collaboration with the sales team. It uses scoring models to develop accountability and measure the journey of those opportunities. It’s less about leads. It’s all about driving opportunities at accounts.  Demand Gen 3.0—which is what Ari is advocating— refers to a holistic approach whereby marketers create a digital experience that addresses specific pain points of each person encountered on the website and other digital channels. Different than 1.0 and 2.0, this 3.0 approach is not just lead gen and it’s not just coming up with scoring models that allow sales teams to be more efficient. Demand Gen 3.0 is about leveraging the marketing technology stack to deliver messaging that speaks directly to the pain points of the varied members of the decision-making team within a prospective customer's decision-making unit. It’s done by segmenting content according to role and persona and also providing it directly to the sales team for their use. What Size Marketing Staff Is Required to Hyper-Personalize Marketing This Way? An approach to growth marketing that dives so deeply into hyper-personalization by personas and buying stages sounds very people intensive. It’s understandable to think that it could require many people. But Ari explains how, by making the right choices about tools within the MarTech stack and centralizing the data, these tasks can be handled by a team of one, two or three people, of course depending on their other responsibilities. He says you must hone in on the tools that can integrate effectively. You may need to replace four or five separate technologies in your MarTech stack to achieve centralization of data that enables your team to manage personalized messaging. This change will impact everything, including targeting, predictive analytics, sales enablement and more in a way that accelerates your ability to be effective in this growth marketing strategy. Effectively Passing Personalized Assets To The Sales Organization By using this streamlined set of predictive analytics tools and other MarTech solutions, Ari's team can discover insights about the prospect’s buying journey, both on and off the company’s website. Off-site: Are people researching key brand terms or other terms related to the products that Cumulus Networks sells? Are they exhibiting behavior that indicates an interest in the company’s offerings?  On-site: Ari's team can tell exactly when people from matched accounts are hitting the website each day, tie it to a sales territory, and arrange to sort each one by sales engagement stage. Then he can identify leads that indicate buying intent and provide them to the appropriate person in the sales organization. The integrated and centralized way the tech stack works enables sales to understand the content paths they should use—by vertical, purchase intent, stage, who they are competing against, etc. Ari refers to this as “People-Based Marketing”—it IS ABM but not focused on the account, it’s focused on the people within the account’s decision-making unit. Among the many results, Ari says that this hyper-personalization reduces time to close by as much as 50%. That’s impressive. Listen to this episode to hear first-hand from Ari about growth marketing through hyper-personalization.    Featured on This Episode Connect with Ari Capogeannis on LinkedIn Follow Ari on Twitter: @Capogeannis Cumulus Networks - where Ari serves as Senior Marketing Director Outline of This Episode [1:39] Ari’s role and goals at Cumulus Networks [3:05] Why should growth marketing take place through hyper personalization? [7:48] Unpacking the tools and approach underneath Demand Gen 3.0 [10:03] What impact does this approach have on a marketing staff? ]17:03] Reviewing metrics of prospects and decision-makers [27:50] Metrics that show the effectiveness of these growth marketing approaches  Resources & People Mentioned This episode is sponsored by XANT, the enterprise leader in sales engagement. Xant has authored the Definitive Guide to Sales Cadence. Get your copy at www.SalesCadenceGuide.com The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine on your app of choice

Kernel of Truth
Open Compute Project Summit 2020

Kernel of Truth

Play Episode Listen Later Feb 25, 2020 21:55


Subscribe to Kernel of Truth on iTunes, Google Play, Spotify, Cast Box and Sticher! Click here for our previous episode. Early March is a busy time here at Cumulus Networks and part of the reason is the Open Compute Project Summit. Kernel of Truth hosts Brian O’Sullivan and Roopa Prabhu are joined by Scott Emery, project lead at … Continue reading Open Compute Project Summit 2020 →

Leaders in the Trenches
Employee First Leadership Drives Growth with Josh Leslie at Cumulus Networks

Leaders in the Trenches

Play Episode Listen Later Jan 30, 2020 29:37


Many leaders across the world believe growth comes by putting customers first. However, fast-growth company leaders look at it another way. Employee first leadership is what drives growth. When employees feel valued, they are bought into the growth goals fo the company. My guest today is Josh Leslie, CEO of Cumulus Networks. His company was ranked #320 in the 2019 Inc 5000 list. Employee first leadership is a way to develop employees with a feeling of ownership. Today, we talk about employee first leadership by unpacking the keys to fast-growth. Get the show notes for Employee First Leadership Drives Growth with Josh Leslie at Cumulus Networks Click to Tweet: Listening to an amazing episode on Growth Think Tank featuring Josh Leslie at Cumulus Networks with me your host @GeneHammett http://bit.ly/JoshLeslie #EmployeeFirstLeadership #Leadership #GHepisode516 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!

Packet Pushers - Full Podcast Feed
Network Break 257: Cumulus Networks Heads To Campus; Stealthy Pensando Emerges To Target Edge Computing

Packet Pushers - Full Podcast Feed

Play Episode Listen Later Oct 21, 2019 59:27


On today's Network Break we examine Cumulus's move into campus networking, Thoma Bravo's multi-billion-dollar bid for Sophos, and the limited debut of 5G in the UK. We also try to parse a buzzword-laded press release announcing stealthy startup Pensando Systems, discuss the EU's interim measures against Broadcom for anti-competitive behavior, and more tech news.

Packet Pushers - Network Break
Network Break 257: Cumulus Networks Heads To Campus; Stealthy Pensando Emerges To Target Edge Computing

Packet Pushers - Network Break

Play Episode Listen Later Oct 21, 2019 59:27


On today's Network Break we examine Cumulus's move into campus networking, Thoma Bravo's multi-billion-dollar bid for Sophos, and the limited debut of 5G in the UK. We also try to parse a buzzword-laded press release announcing stealthy startup Pensando Systems, discuss the EU's interim measures against Broadcom for anti-competitive behavior, and more tech news.

Packet Pushers - Fat Pipe
Network Break 257: Cumulus Networks Heads To Campus; Stealthy Pensando Emerges To Target Edge Computing

Packet Pushers - Fat Pipe

Play Episode Listen Later Oct 21, 2019 59:27


On today's Network Break we examine Cumulus's move into campus networking, Thoma Bravo's multi-billion-dollar bid for Sophos, and the limited debut of 5G in the UK. We also try to parse a buzzword-laded press release announcing stealthy startup Pensando Systems, discuss the EU's interim measures against Broadcom for anti-competitive behavior, and more tech news.

Packet Pushers - Fat Pipe
Network Break 257: Cumulus Networks Heads To Campus; Stealthy Pensando Emerges To Target Edge Computing

Packet Pushers - Fat Pipe

Play Episode Listen Later Oct 21, 2019 59:27


On today's Network Break we examine Cumulus's move into campus networking, Thoma Bravo's multi-billion-dollar bid for Sophos, and the limited debut of 5G in the UK. We also try to parse a buzzword-laded press release announcing stealthy startup Pensando Systems, discuss the EU's interim measures against Broadcom for anti-competitive behavior, and more tech news. The post Network Break 257: Cumulus Networks Heads To Campus; Stealthy Pensando Emerges To Target Edge Computing appeared first on Packet Pushers.

Packet Pushers - Full Podcast Feed
Network Break 257: Cumulus Networks Heads To Campus; Stealthy Pensando Emerges To Target Edge Computing

Packet Pushers - Full Podcast Feed

Play Episode Listen Later Oct 21, 2019 59:27


On today's Network Break we examine Cumulus's move into campus networking, Thoma Bravo's multi-billion-dollar bid for Sophos, and the limited debut of 5G in the UK. We also try to parse a buzzword-laded press release announcing stealthy startup Pensando Systems, discuss the EU's interim measures against Broadcom for anti-competitive behavior, and more tech news. The post Network Break 257: Cumulus Networks Heads To Campus; Stealthy Pensando Emerges To Target Edge Computing appeared first on Packet Pushers.

Packet Pushers - Network Break
Network Break 257: Cumulus Networks Heads To Campus; Stealthy Pensando Emerges To Target Edge Computing

Packet Pushers - Network Break

Play Episode Listen Later Oct 21, 2019 59:27


On today's Network Break we examine Cumulus's move into campus networking, Thoma Bravo's multi-billion-dollar bid for Sophos, and the limited debut of 5G in the UK. We also try to parse a buzzword-laded press release announcing stealthy startup Pensando Systems, discuss the EU's interim measures against Broadcom for anti-competitive behavior, and more tech news. The post Network Break 257: Cumulus Networks Heads To Campus; Stealthy Pensando Emerges To Target Edge Computing appeared first on Packet Pushers.

Data Transforming Business
S3E7: Cloudy Skies Lie Ahead - The Question Is: Public or Private?

Data Transforming Business

Play Episode Listen Later Oct 14, 2019 20:00


The promise of the public cloud has instead paved the way for inconvenient costs. This is a result of applications becoming more refined, leaving companies wondering where to deploy them. Does this mean that private cloud is the way forward? Joining us in this episode to talk public versus private is JR Rivers, Co-Founder and Chief Technology Officer at Cumulus Networks. For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Tech Interviews
Infrastructure with purpose - Pete Lumbis - Ep101

Tech Interviews

Play Episode Listen Later Jun 25, 2019 34:42


Earlier this year I got the chance to chat with Cumulus Networks as part of a series of articles I was working on with my friends at Gestalt IT. It was an interesting piece of research focussed on an area that was new to me, the idea of open networking, using a software driven approach to deliver infrastructure with the scale and flexibility that is required to meet the demands of many modern businesses. Cumulus introduce this idea as part of their Infrastructure with Purpose strategy an approach that tries to change the way we think about delivering infrastructure, since writing those articles I’ve been keen to have them on the show to introduce the concept to the Tech Interviews audience. This week, I get that chance as I’m joined by Cumulus’s Pete Lumbis to explore the idea of Infrastructure with Purpose, Pete is Senior Technical Marketing Manager at Cumulus, but don’t be put off, he’s a networking techie at heart maintaining his CCDE as well as having a long history In the networking field. During the show we discuss; • The Cumulus approach and keeping everyone “honest” • Why Infrastructure matters and why we need purpose • The flexibility of a software driven approach • Choosing infrastructure based on real value • The power of Linux for Cumulus • De-risking our infrastructure Infrastructure with Purpose is a really interesting strategy and one that stretches beyond networking. Enjoy the episode and thanks for listening. If you’d have a question or would like to be a Tech Interviews guest contact podcast@techstringy.com Full show notes :- https://wp.me/p4IvtA-1GY

Network Collective
Episode 32 – Networking In Harsh Environments

Network Collective

Play Episode Listen Later Aug 8, 2018 50:44


Networking is hard enough when deploying it into typical environments like campuses and datacenters, but what happens when you're tasked with doing networking in areas that were never meant to support technology? In this episode of Network Collective, Scott Morris and Jeremy Austin join us to share their experience with networking in harsh environments.   We would like to thank Cumulus Networks for sponsoring this episode of Network Collective. Cumulus is bringing S.O.U.L. back to the network. Simple. Open. Untethered. Linux. For more information about how you can bring S.O.U.L. to your network, head on over to https://cumulusnetworks.com/networkcollectivehassoul. There you can find out how Cumulus Networks can help you build a datacenter as efficient and as flexible as the worlds largest data centers and try Cumulus technology absolutely free.   Scott Morris Guest Jeremy Austin Guest Jordan Martin Host Eyvonne Sharp Host Russ White Host Outro Music: Danger Storm Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ The post Episode 32 – Networking In Harsh Environments appeared first on Network Collective.

Network Collective
Episode 31 – Analytics and Security

Network Collective

Play Episode Listen Later Jul 25, 2018 49:43


Security is facing a crisis of well trained engineers. As a result, operators are relying more heavily on analytics to provide security intelligence. In this show, Eric Osterweil joins Network Collective to discuss the use of analytics in security, and the role analytics can play to augment engineering talent.   We would like to thank Core BTS for sponsoring this episode of Network Collective. Core BTS focuses on partnering with your company to deliver technical solutions that enhance and drive your business. If you're looking for a partner to help your technology teams take the next step, you can reach out to Core BTS by emailing them here.   We also would also like to thank Cumulus Networks for sponsoring this episode of Network Collective. Cumulus is bringing S.O.U.L. back to the network. Simple. Open. Untethered. Linux. For more information about how you can bring S.O.U.L. to your network, head on over to https://cumulusnetworks.com/ncautomation. There you can find out how Cumulus Networks can help you build a datacenter as efficient and as flexible as the worlds largest data centers and try Cumulus technology absolutely free.   Eric Osterweil Guest Eyvonne Sharp Host Russ White Host Outro Music: Danger Storm Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ The post Episode 31 – Analytics and Security appeared first on Network Collective.

Interview and job search strategies that work
Episode 21. John talks about a typical day working as a Network Administrator, he explains it easy so whether your either a high school student or a 50 year old starting over he shows you how you can as well.

Interview and job search strategies that work

Play Episode Listen Later Jul 22, 2018 47:34


John talks about a typical day working as a Network Administrator, he explains it easy so whether your either a high school student or a 50 year old starting over he shows you how you can as well. References https://www.udemy.com https://www.netacad.com/courses/packet-tracer https://www.edx.org https://www.ine.com https://www.coursera.org/lecture/technical-support-fundamentals/basics-of-networking-p1kFa https://www.cybrary.it/course/comptia-network-plus/ Cumulus Networks in production network https://bit.ly/2NBQjF5 Cisco Certified Network Associate https://anchor.fm/eyeteajohnny jobsearchstrategies.slack.com My Youtube bit.ly/2uiXWZh My book http://a.co/fxrPYIH --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/getajobintech/message

Network Collective
[Sponsored] Short Take – Cumulus Networks

Network Collective

Play Episode Listen Later Jul 13, 2018 10:26


In this sponsored Network Collective Short Take, Pete Lumbis joins us to talk about how Cumulus Networks is offering a new disaggregated approach to network operations. There are some common concerns when it comes to a disaggregated model and in this conversation we focus on how Cumulus is making support, operations, and procurement fit within the models and experiences you are used to. All of this while still empowering engineers to take advantage of the power and flexibility that Cumulus Linux has to offer. For more information about Cumulus Linux, visit https://cumulusnetworks.com   Pete Lumbus Guest Eyvonne Sharp Host The post [Sponsored] Short Take – Cumulus Networks appeared first on Network Collective.

Network Collective
Episode 30 – Privacy In Networking

Network Collective

Play Episode Listen Later Jul 11, 2018 58:22


In this episode of the Network Collective Community Roundtable, Tom Hollingsworth and Nick Buraglio join us again to expound on the topic of privacy in networking.   We would like to thank Core BTS for sponsoring this episode of Network Collective. Core BTS focuses on partnering with your company to deliver technical solutions that enhance and drive your business. If you're looking for a partner to help your technology teams take the next step, you can reach out to Core BTS by emailing them here.   We also would also like to thank Cumulus Networks for sponsoring this episode of Network Collective. Cumulus is bringing S.O.U.L. back to the network. Simple. Open. Untethered. Linux. For more information about how you can bring S.O.U.L. to your network, head on over to https://cumulusnetworks.com/networkcollectivehassoul. There you can find out how Cumulus Networks can help you build a datacenter as efficient and as flexible as the worlds largest data centers and try Cumulus technology absolutely free.   Nick Buraglio Guest Tom Hollingsworth Guest Jordan Martin Host Eyvonne Sharp Host Russ White Host Outro Music: Danger Storm Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ The post Episode 30 – Privacy In Networking appeared first on Network Collective.

Network Collective
Episode 29 – MPLS Part 2 – VPNs

Network Collective

Play Episode Listen Later Jun 27, 2018 51:48


In a continuation of our MPLS deep-dive series, Nick Russo, Russ White, Jordan Martin, and Eyvonne Sharp return to discuss some of the operational considerations when using MPLS VPNs.   We would like to thank Core BTS for sponsoring this episode of Network Collective. Core BTS focuses on partnering with your company to deliver technical solutions that enhance and drive your business. If you're looking for a partner to help your technology teams take the next step, you can reach out to Core BTS by emailing them here.   We also would also like to thank Cumulus Networks for sponsoring this episode of Network Collective. Cumulus is bringing S.O.U.L. back to the network. Simple. Open. Untethered. Linux. For more information about how you can bring S.O.U.L. to your network, head on over to https://cumulusnetworks.com/networkcollectivehassoul. There you can find out how Cumulus Networks can help you build a datacenter as efficient and as flexible as the worlds largest data centers and try Cumulus technology absolutely free.   Show Notes: When enterprise use the term “MPLS”, SP provided VPNS is often what they mean Generally means a private WAN service, L2 or L3VPN Quick packet walk (L3VPN only) CE sends IP packet to ingress PE Ingress PE performs lookup in FIB Ingress PE pushes labels in the order in which route recursion occurs Ingress PE sends to core Core routers lookup in LFIB for label swaps Egress PE receives from core Assuming PHP, egress PE consults LFIB Action is to remove all labels and send to CE Overlapping routes in L3VPNs using RD. Makes routes unique, and can be used to engineer HA at the edge (unique RD == copies of same route) Suppose there are 2 egress PEs which learn the same route. It would be good if the ingress PE could learn the route from both ASBRs. If RRs are in use, this might be harder since RRs hide topology. Unique RD means the RRs will keep routes separate, and advertise both to ingress PE Enable BGP prefix independent convergence (PIC) edge to install both routes, one as primary, one as repair L3VPN advantages Massively scalable L3VPNs, easy extranet/central services support Trivial to add new sites to existing VPNs, or make changes Media independent L2VPN advantages No routing exchange with customer Easier for customer to change things (non-IP, IPv6, multicast, etc) Other handy uses Internet VPN: for ISPs, there are obvious security advantages to putting the internet in a VPN. It's easy to import to customers, and ensures the internet can never attack the core. Tradeoff is more state (memory consumed) due to RD and if multiple VRFs on a PE need internet, lots of route duplication. Compare this to route leaking from global table, which is more efficiently, but complex and less secure. Scrubbing center: A central site where all traffic must traverse can be engineered by making a CE a transit site. Work the RTs appropriately. Half-duplex VRF: Similar to example above, two access sites need to route via a central site to talk laterally (upstream and downstream VRF defined). Somewhat analogous to private VLANs. Multi-VRF per customer: To provide multi-tenancy for one customer, virtualize the PE-CE link (VLANs, DLCIs, GRE tunnels with varying keys, etc) with different VRFs. Customer can break out the VRFs as needed.   Russ White Guest Nicholas Russo Guest Jordan Martin Co-Host Eyvonne Sharp Co-Host Outro Music: Danger Storm Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ The post Episode 29 – MPLS Part 2 – VPNs appeared first on Network Collective.

TechNow with Tom Lyon
DriveScale TechNow Podcast with JR Rivers, Founder and CTO of Cumulus Networks

TechNow with Tom Lyon

Play Episode Listen Later May 29, 2018 21:55


In this episode, Tom talks with JR Rivers, Founder and CTO of Cumulus Networks, about forward-thinking models for open IT eco-systems, disaggregating software and hardware, and software defined networks. How does your company stack up?

Network Collective
Episode 24 – Building Resilient Networks

Network Collective

Play Episode Listen Later Mar 21, 2018 57:14


The need for resiliency in network infrastructure is almost a given, but how do you get there? John Herbert, Jody Lemoine and Pete Welcher join the Network Collective team to talk through the complexities involved in a highly available infrastructure.   We would like to thank Cumulus Networks for sponsoring this episode of Network Collective. Cumulus is offering you, our listeners, a completely free O'Reilly ebook on the topic of BGP in the data center. You can get your copy of this excellent technical resource here: http://cumulusnetworks.com/networkcollectivebgp   John Herbert Guest Jody Lemoine Guest Pete Welcher Guest Jordan Martin Host Russ White Host Outro Music: Danger Storm Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ The post Episode 24 – Building Resilient Networks appeared first on Network Collective.

Network Collective
Episode 23 – Cloud Connectivity Part II

Network Collective

Play Episode Listen Later Mar 7, 2018 52:58


Miguel Villareal and Scott Wheeler come back and join Network Collective for a second episode, discussing the complexities involved in connecting to cloud infrastructure services and some strategies on how to mitigate them.     We would like to thank Cumulus Networks for sponsoring this episode of Network Collective. Cumulus invites you to find out more about how Linux is changing the data center networking space by downloading their free ebook “Linux Networking 101” here: http://cumulusnetworks.com/NetworkCollectiveLinux   Miguel Villareal Guest Scott Wheeler Guest Jordan Martin Host Eyvonne Sharp Host Russ White Host Outro Music: Danger Storm Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ The post Episode 23 – Cloud Connectivity Part II appeared first on Network Collective.

Network Collective
Episode 22 – Securing BGP

Network Collective

Play Episode Listen Later Feb 21, 2018 50:56


In part 3 of our deep dive into BGP operations, Nick Russo and Russ White join us again on Network Collective to talk about securing BGP. In this episode we cover topics like authentication, advertisement filtering, best practices, origin security, path security, and remotely triggered black holes.     We would like to thank Cumulus Networks for sponsoring this episode of Network Collective. Cumulus is offering you, our listeners, a completely free O'Reilly ebook on the topic of BGP in the data center. You can get your copy of this excellent technical resource here: http://cumulusnetworks.com/networkcollectivebgp     Show Notes: Authentication Classic MD5 Enhanced Authentication extensions (EA). Supported by IOS XR and allows for SHA1 as well, along with key-chain rotations. Doesn't appear commonly used GTSM, and how it can be better than the previous option in some cases Basic prefix filtering: From your customers: allow any number of their own AS prepended From the Internet: block bogons (RFC1918, class D/E, etc) To your peers: only your local space (ie, your customers) From your peers: only routes originating from their AS (any # of prepends) BCP38 Techniques for spoofing prevention Describe with a simple snail mail analogy Usually uRPF strict or loose, depending Sometimes ACLs with specific IPs as sources are used too Best suited for true customer edge, not transit/peering edge (performance) Origin Security Try to prevent the hijacking of routes Hijacking is often used by spammers, etc., to source junk The main idea is — is this AS number really tied to this address block? The RPKI Signed x.500 certificates Carried around through a synchronized database (rsync) The certificates are rooted in the RIRs Which means that if you don't pay your bill, your certificate is withdrawn — you lose the ability to route MANRS As your provider, I should know what addresses you plan to source services from If you try to source something from a space you didn't tell me about, and I can't verify, I should block it To some degree, relies on uRPF — Not always realistic, so deployed on a case by case basis Path Security BGPsec Onion signing of all BGP updates This isn't ever going to happen according to Russ Kills performance — packing, per hop public key crypto Either you have a timer in the update, converting BGP to RIP, or you have permanent replay attacks — there's no clear solution to this problem OpenBMP, IRRs Community and history information Can be as accurate as the information gathered and stored First hop, graph overlay Validate first hop in RPKI or some other system Removes many of the real world problems, but not all of them All of these are active research Remotely triggered blackhole (RTBH) Some router is the trigger Add a static route with specific community ASBRs match on this community and set next-hop to some TEST-NET IP ASBRs have static route to this TEST-NET IP pointing to null → fast path drops Pair it with uRPF at the ASBR for source-based RTBH too Remote static route from trigger router when DoS/DDoS attack ends BGP flowspec QPPB on steroids More granular than RTBH QoS and security policy distribution and enforcement over BGP Russ White Guest Nicholas Russo Guest Jordan Martin Co-Host Eyvonne Sharp Co-Host Outro Music: Danger Storm Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ The post Episode 22 – Securing BGP appeared first on Network Collective.

Network Collective
Episode 21 – Tools For Network Engineers

Network Collective

Play Episode Listen Later Feb 7, 2018 54:21


In this episode of Network Collective, Hank Yeomans and Jonathan Davis join us to take a look at some of our favorite tools as network engineers. Whether it's hardware or software, tools are the things that help us do our jobs well, and if used correctly, can help set you apart.     We would like to thank Cumulus Networks for sponsoring this episode of Network Collective. Cumulus invites you to find out more about how Linux is changing the data center networking space by downloading their free ebook “Linux Networking 101” here: http://cumulusnetworks.com/NetworkCollectiveLinux     Show Notes: Text Editer It sounds simple, but a good text editor saves a lot of time Regex search and replace is incredibly powerful once you know how to use it well Standard features as well, like tabbed interfaces Good options – Sublime Text, Notepad++ Terminal Software Options Secure CRT Term colorization Hank's colorization file:  https://thenetworkcollective.com/wp-content/uploads/2018/02/CiscoWords.zip Saved session management Secure credential management w/ auto login Dynamic logging iTerm2 Similar feature set as Secure CRT Replacement shell on mac Putty Very good go-to on jump boxes and other systems Session managers make putty better for long term use Good monowidth fonts make a big difference Source Code Pro is Jordan's choice Wireshark/Packet Capture A tool all network engineers need to have and know how to use The packets are the source of truth Understand how to do protocol analysis yourself, in addition to sending off captures Perspective can matter, so think about positioning of hardware/capture devices Network Emulation Popular options are GNS3, VIRL, and EVE-NG Legally ambiguous as images are technically licensed. Vendors don't seem to enforce this though Excludes VIRL, since those images are purchased Scaling questions Depends on device type being emulated Jonathan Davis Guest Hank Yeomans Guest Jordan Martin Co-Host Eyvonne Sharp Co-Host Outro Music: Danger Storm Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ The post Episode 21 – Tools For Network Engineers appeared first on Network Collective.

Become a Rockstar Systems Engineer with Terry Kim
EP11: Legendary Network Architect Russ White (CCDE#1 and CCAr) shares his habits for success.

Become a Rockstar Systems Engineer with Terry Kim

Play Episode Listen Later Jan 10, 2017 62:29


Russ White has over 30 years of experience in network engineering; A Distinguished Architect during his time at Cisco, holds the highest certification Cisco has to offer as a CCAr and holds CCDE #1. He’s also a Publish author, worldwide speaker at many tech conferences, and has over 40+ patents. This guy is a legend folks in the field of networking.  Quote: “Each day we are becoming a creature of splendid glory or one of unthinkable horror.” C.S. Lewis Resources or Topics Mentioned:   Project Falco Microsoft OneNote Notepad++ Slack   Book Recommendation: The Art of Network Architecture   Tech Lesson of the Day: Disaggregation and the Future for Network Engineers - Vendors mentioned (Cumulus Networks, SixWind, Snap Route, Arista Networks, Dell OS 10)

Nutanix Community Podcast
The New Enterprise IT Stack: Nutanix NEXT Community Podcast - EP25

Nutanix Community Podcast

Play Episode Listen Later Jul 9, 2015 36:40


Nutanix NEXT Community Podcast Episode 25 with your host Angelo Luciani, this week we sit back and listen to the closing keynote from the .NEXT user conference on the New Enterprise IT Stack with a panel of industry disruptors - Alan Cohen, Chief Commercial Officer, Illumio; Alex Polvi, Chief Executive Officer, CoreOS; Dheeraj Pandey, Founder and Chief Executive Officer, Nutanix; and JR Rivers, Co-Founder and Chief Executive Officer, Cumulus Networks with Nutanix moderator and VP of Corporate Marketing, Julie O'Brien.

a16z
a16z Podcast: Mobile Invades the Data Center

a16z

Play Episode Listen Later Jul 31, 2014 25:40


There is a shift in enterprise hardware from expensive, proprietary hardware to cheap components plucked directly from the consumer hardware supply chain. While that trend has been underway for some time thanks to companies like Google, Facebook and Amazon rolling their own data centers, the next wave of enterprise IT is taking its cues from the mobile supply chain's collection of components -- the stuff that your mobile phone is made of. That includes everything from power-sipping ARM chips to flash-based memory. Andreessen Horowitz's Peter Levine is joined by Coho Data CEO Ramana Jonnala and Cumulus Networks CEO JR Rivers for a discussion about the consumerization of the datacenter. Where is the hardware coming from? How will software make it all work? What does it mean for incumbent hardware and software vendors? And how will customers buy all this data center muscle? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

The Cloudcast
The Cloudcast #99 - Exploring Network Virtualization

The Cloudcast

Play Episode Listen Later Aug 31, 2013 29:25


Aaron and Brian talk with Brad Hedlund (VMware, @bradhedlund) and Chris Wahl (Wahl Network, @ChrisWahl) about the evolution of SDN and NFV, how Network Virtualization aligns to Server Virtualization, and how IT professionals are evolving their skills to leverage these new technologies. They discuss the announcement of VMware NSX. They also explore how operational concepts from Server Virtualization (cloning, snapshots, backup, etc.) can be applied to the network.

The Cloudcast
The Cloudcast (.net) #89 - Is Linux the Future of Cloud Networking

The Cloudcast

Play Episode Listen Later Jun 19, 2013 22:48


Brian talks with JR Rivers (@JRCumulus, CEO - Cumulus Networks) about the launch of the company and Cumulus Linux. They explore hardware-acceleration of Linux, integration with Chef/Puppet/Ansible, and the evolution of network operatiing systems and hardware supply chains.