Podcasts about technical marketing

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight EventsLatest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital ExperienceConnect With Dave CainLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava.

Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoJuliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.#GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaMentioned in the episodeFree AI Agents Course from HuggingFaceReplit AIConnect with Nicola StrandLinkedin: https://www.linkedin.com/in/nicolastrand/ This podcast is brought to you by Juliana Jackson and Simo Ahava.

Nakasone addresses AI at the Munich Cyber Security Conference. Court documents reveal the degree to which DOGE actually has access. Dutch police dismantle a bulletproof hosting operation. German officials investigate Apple's App Tracking. Hackers exploited security flaws in BeyondTrust. CISA issues 20 new ICS advisories. The new Astoroth phishing kit bypasses 2FA. Hackers waste no time exploiting a SonicWall proof-of-concept vulnerability. Our guest today is Lawrence Pingree, VP of Technical Marketing at Dispersive, joining us to discuss why preemptive defense is essential in the AI arms race. Have I Been Pwned ponders whether resellers are worth the trouble.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Our guest today is Lawrence Pingree, VP of Technical Marketing at Dispersive, joining us to discuss why preemptive defense is essential in the AI arms race. You can read more in "How Cybercriminals Are Using AI: Exploring the New Threat Landscape." Selected Reading Putting the human back into AI is key, former NSA Director Nakasone says (The Record) Court Documents Shed New Light on DOGE Access and Activity at Treasury Department (Zero Day) Musk's DOGE team: Judges to consider barring it from US government systems (Reuters) Anyone Can Push Updates to the DOGE.gov Website (404 Media) Dutch Police seizes 127 XHost servers, dismantles bulletproof hoster (Bleeping Computer) Apple app tracking rules more strict for others – watchdog (The Register) PostgreSQL flaw exploited as zero-day in BeyondTrust breach (Bleeping Computer) CISA Releases 20 ICS Advisories Detailing Vulnerabilities & Exploits (Cyber Security News)  Astaroth 2FA Phishing Kit Targets Gmail, Yahoo, Office 365, and Third-Party Logins (GB Hackers)  SonicWall Firewall Vulnerability Exploited After PoC Publication (SecurityWeek) Have I Been Pwned likely to ban resellers (The Register) Share your feedback. We want to ensure that you are getting the most out of the podcast. Please take a few minutes to share your thoughts with us by completing our brief listener survey as we continually work to improve the show.  Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of Numbers and Narratives takes listeners on a journey through the evolving landscape of marketing technology. Hosts Ibby Syed and Sean Collins welcome Allan Heo, founder of For Now Marketing, who shares his expertise on Braze and technical marketing. The discussion kicks off with an exploration of what it means to be a technical marketer in today's data-driven world. Allan breaks down complex concepts, explaining how marketers can leverage powerful platforms like Braze to create sophisticated, personalized customer journeys. The conversation then dives into the nitty-gritty of implementing marketing automation, using the example of appointment reminder flows to illustrate the unexpected complexities that arise. Allan also offers his perspective on the strengths and limitations of AI in marketing, providing valuable insights for professionals navigating this rapidly changing field. The episode concludes with a comparison of leading marketing automation platforms and a look at Allan's journey as a founder. Don't miss this opportunity to learn from a true expert in the field and gain insights that could transform your approach to customer engagement.

Free network automation resources: https://www.itential.com/resources/ In this exclusive interview, I sit down with Rich Martin, the Director of Technical Marketing at Itential, to explore the future of network automation. We discuss how Itential's platform is revolutionizing the way organizations approach automation, making it more accessible, scalable, and impactful. From simplifying complex network processes to integrating with modern DevOps tools, Rich shares invaluable insights on how businesses can leverage automation to stay ahead in today's fast-paced tech landscape. Whether you're an IT professional or just curious about the role of automation in networking, this conversation is packed with actionable advice and cutting-edge strategies. Network automation isn't just a buzzword—it's a career game-changer. Rich provides expert perspectives on how engineers can embrace automation to advance their careers and remain competitive in an evolving industry. Plus, we dive into the specific capabilities of Itential, highlighting how it empowers teams to automate at scale without requiring advanced coding skills. If you're ready to level up your understanding of network automation, this is the deep dive you don't want to miss. Watch now and discover how Itential can transform the way you think about networking. Check out Itential and learn more below: Learn more about Itential: https://www.itential.com/ Free network automation resources: https://www.itential.com/resources/ Free automation execution tool: https://torero.dev/ Explore Itential's automation products: https://www.itential.com/cloud-platform/automation-service/ Explore Itential's orchestration products: https://www.itential.com/cloud-platform/network-orchestration/ Exclusive Career Resources ✅ Weekly Insider Tips: https://thebeardeditdad.ck.page/55f710292b

Welcome to a new episode of The Electropages Podcast! In this episode, host Robin Mitchell talks with Matt Burns, Director of Technical Marketing at Samtec. They discuss Samtec's latest developments in ruggedized and high-speed interconnect technology, including the URSA® I/O platform and optical data transfer for high-performance computing. Matt also shares insights on the evolving role of trade shows post-pandemic, highlights technology demos on display at electronica 2024, and discusses key trends in AI and embedded computing.

An Intel-commissioned consumer survey of 6,000 respondents across the U.K., Germany and France identified that people lose nearly 15 hours a week on "digital chores," such as meeting transcriptions or drafting emails. At the same time, AI PCs offered a potentially transformative impact on peoples' lives, saving individuals roughly 240 minutes a week on routine digital tasks. But the study also highlighted that current AI PC owners spend longer on tasks than their counterparts using traditional PCs. Study results show that greater consumer education is needed to bridge the gap between the promise and reality of AI PCs. "The AI PC offers consumers the opportunity to unlock greater creativity, productivity and, perhaps most importantly, time to do what they want. But these benefits can only be achieved if people are able to effectively harness AI's potential to augment the way they live and work. Our role as technology leaders is to support this transition to AI-assisted living and equip consumers with the knowledge they need to use an AI PC efficiently and ethically." said Robert Hallock, Intel vice president and general manager of Client AI and Technical Marketing. Why It Matters: The transition to AI PCs represents a big leap forward in personal computing. Understanding the potential of artificial intelligence and learning how to integrate it effectively into daily routines can unlock unprecedented levels of productivity and efficiency. But it requires a change in mindset and new skills. The study reinforced the need for greater awareness of the benefits and potential of AI PCs and the need for further education on how to use the technology to its full extent. Intel's report around the research, titled "Reclaim your day: The impact of AI PCs on productivity," seeks to understand both personal and professional consumer computer habits and identify the potential for AI PCs to optimise efficiency and return time to people. It found that people spend an average of 899 minutes on administrative tasks on their personal devices a week, with coding (78 minutes), data analysis (74 minutes) and video editing (68 minutes) identified as the most time-consuming tasks. While AI PCs are proven to promote productivity gains, with early data suggesting they can save users around 240 minutes a week on routine tasks, many consumers aren't aware of these benefits or don't know how to access them. Despite AI PCs becoming more available to people, 86% of respondents have either never heard of or used an AI PC. Meanwhile those respondents who already own an AI PC are actually spending longer on digital chores than those using a traditional PC. This suggests that consumers are spending a long time identifying how best to communicate with AI tools to get their desired outcomes. While AI boasts the ability to process text near instantly (compared to the average human typing speed of 40-60 words per minute), that doesn't necessarily mean consumers will save time when transcribing meetings or drafting copy if they don't know how to use the technology. As technology providers, there is a duty to provide meaningful education on AI implementation to enable consumers to explore other passions with the time they've claimed back. The survey also discovered prohibitive misconceptions around these products, with 44% of respondents seeing AI PCs as a gimmick or futuristic technology, and 53% believing they are only for creatives or technical professionals. How Awareness Brings Interest and Opportunity: Survey findings indicate a correlation between greater awareness of AI PCs and adoption of the technology. While only 32% of respondents who aren't familiar with AI PCs would consider purchasing one for their next upgrade, this percentage jumps significantly to 64% among respondents who have used one before. This shows a promising outlook for consumer interest in AI PCs, but also demonstrates the need to drive awareness around real-world use cases of this emergi...

Summary:  Every industry has its trailblazers, but true innovation goes beyond just patents and profits. Today's guest understands that collaboration and flexibility aren't just ideals—they're essential to creating safer, smarter technologies that drive progress across an entire ecosystem. Frantz Saintellemy is the CEO of LeddarTech, an automotive ADAS and autonomous driving software company, trading under the symbol LDTC. As an engineer, innovator, and internationally recognized expert in advanced technology, Frantz brings over 25 years of experience in the electronics and automotive sectors. Frantz is the co-founder of Groupe 3737, an incubator and innovation hub, and previously served as VP and General Manager of the Automotive and Industrial Division at Integrated Device Technology. His remarkable career includes roles as President and Executive VP of Global Sales and Marketing at ZMDI AG, a global supplier of automotive and industrial sensor solutions, and as CTO and Corporate VP of Technical Marketing and Advanced Engineering at Future Electronics. A graduate of the MIT Sloan Engineering Fellows Program on Innovations and Global Leadership with a degree in electrical engineering from Northeastern and an MBA from McGill, Frantz's expertise has a firm academic foundation. And, in 2021, he was appointed Chancellor of the University of Montreal, underscoring his commitment to both innovation and education. In this episode, we explore LeddarTech's approach to innovation and IP, how LeddarTech's technology is differentiated, and what the future of autonomous driving looks like for all of us.  Highlights:LeddarTech's background and how their software works (3:32)Common automobile safety problems and what software can do to help (7:46)LeddarTech's target audience (10:52)How LeddarTech protects their software innovations through IP (14:00)Frantz's perspective on market competition (15:52)AI incorporation and current software developments (19:06)Common misconceptions about ADAS safety systems (20:40)Frantz's outlook on short-term developments in automotive technology (22:20)Future goals for LeddarTech (25:04) Links:Frantz Saintellemy on LinkedInLeddarTech on LinkedInLeddarTech WebsiteICR LinkedIn ICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeStape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Connect with Denis Golubovskyi This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

Today's guest is Stephanie Wong! Stephanie is the Head of Technical Marketing at Google Cloud, where she blends storytelling and technology to inspire developers and build customer growth. She's an award-winning host, global keynote speaker, and creator of viral tech content. With Stephanie, we talked about her journey from sales to content creation to product management and generative AI. We talked about technical storytelling, how to craft great stories around technical products. And finally we discussed product management for generative AI and the challenges of driving adoption for AI products. Here is what we talked about: (01:58) Introduction (02:52) Stephanie's journey into tech (07:31) Pioneering content creation for tech (10:05) Learning through experience (13:17) How to tell a tech story (16:47) Branding and content creation (23:12) How to improve your storytelling (28:28) Finding the way to grow (34:11) "Get the ball rolling!" (41:40) Content creation and product management (44:20) AI's role in today's tech — You can also find this at:

In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind. We'll see you in The PPC Den!

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeJuliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEAGA4BigqueryConversion Jam 2024Also Asked Tool: AlsoAskedConnect with Jordan PeckLinkedinSnowplow This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

We kick off today's show with Maya Rogers and Henk Rogers from The Tetris Company, on the iconic game's 40th anniversary. We look back and peek ahead, too!You've no doubt heard of an “AI PC,” so what the heck is it? We'll be joined by Intel's Robert Hallock, VP and GM of Client AI and Technical Marketing. He shares the deets on AI PCs and Intel Core Ultra-powered laptopsAnother Rob joins us on “Tech It Out”! Fresh off his talk about “How Digital Natives Are Shaping the Future of Payments,” we're joined by Rob Cameron, Global Head of Acceptance Solutions at Visa.

This episode is sponsored by Intel.There are some exciting new developments in AI, and we're at the beginning of a truly transformative era, thanks largely to innovations led by companies such as Intel.Intel's recent advancements in AI technology, particularly Intel vPro PCs powered by Intel Core Ultra processors, are setting a new benchmark for what professional devices can do. With a strategic shift towards local AI processing, Intel is mitigating the traditional reliance on cloud services, which cuts costs and significantly boosts data privacy and processing speeds.I spoke with Robert Hallock, Intel's Vice President and General Manager, Client AI & Technical Marketing, to learn more about what Intel is doing with AI.Robert believes the integration of AI capabilities directly into PCs will drive the most significant change in personal computing in 20 years.A significant development enabling this shift is Intel's new Core Ultra processor. It is designed to optimise AI software performance by efficiently splitting tasks between the CPU, GPU, and a new component – the Neural Processing Unit or NPU. This will allow AI PCs to provide enhanced experiences with marketing & content creation, productivity assistance, and privacy controls, all powered by on-device AI.Intel and Microsoft have co-defined the definition of AI PC. It is a PC with a dedicated copilot key, and it brings new AI experiences in productivity, creativity, and security through a combination of the CPU, GPU, and the new NPU from Intel.In this episode, Robert and I looked at the business case for the AI PC.The ability to perform traditionally processor-intensive AI tasks locally will benefit knowledge workers who aren't always connected and need to prioritise data security. A key benefit of an AI PC powered by the Intel Core Ultra processor will be the improved capacity for AI powered threat detection offered by Intel Threat Detection Technology within the Intel vPro platform.It's now becoming clear that organisations must adopt AI capabilities to remain competitive, as classic corporate software rapidly adopts AI and disadvantages non-adopters.Whether you're a business leader looking to harness the power of AI for competitive advantage or an IT Professional keen to understand the vision for AI integration in personal computing, this episode is for you.You can  find out more about Intel's vision for AI PCs Built for Business at intel.ly/3J6g0MP#AI #AD #IntelCoreUltra #IntelAmbassador #IntelvPro #podcast #futurist Your Host: Actionable Futurist® & Chief Futurist Andrew GrillFor more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com Andrew's Social ChannelsAndrew on LinkedIn@AndrewGrill on Twitter @Andrew.Grill on InstagramKeynote speeches herePre-order Andrew's upcoming book - Digitally Curious

On the of cybersecurity planet, one term that continues to resonate and shape organizations' security strategies is Zero Trust. At the recent RSA Conference, Sean Martin had the opportunity to sit down with Anthony Cusimano from Object First and Jason Garbis from Numberline Security to talk about Zero Trust and its implications for data security and resilience.Understanding Zero TrustZero Trust is more than just a buzzword; it represents a fundamental shift in how organizations approach security. Anthony and Jason emphasized that Zero Trust is not a one-size-fits-all solution but a strategy that requires a shift in mindset and collaboration across various teams within an organization.The Role of Data Security in Zero TrustData security and resilience play a crucial role in the Zero Trust framework. Jason highlighted the importance of applying Zero Trust principles to backup and recovery processes to ensure the protection and availability of critical data, especially in the face of evolving threats like ransomware.The Intersection of IT and SecurityAs organizations navigate the implementation of Zero Trust, the conversation touched on how the boundaries between IT and security are becoming increasingly blurred. The shared responsibility model extends beyond technical aspects to involve finance, operations, and every individual within the organization.Empowering Organizations with Zero TrustBoth Object First and Numberline Security are at the forefront of helping organizations navigate their Zero Trust journey. Object First's Ulpi product focuses on out-of-the-box immutability to secure backup data effectively, while Numberline Security provides guidance on Zero Trust strategy and readiness assessments.Taking the First Steps Towards Zero TrustStarting the Zero Trust journey does not require perfection from the get-go. Jason stressed the importance of focusing on foundational security measures before moving  into more complex aspects of Zero Trust, emphasizing the need for a methodical and incremental approach.Final ThoughtsEmbracing Zero Trust is not just about adopting a new security paradigm but about fostering a culture of continuous improvement and security resilience across all facets of an organization. As Anthony and Jason aptly put it, leadership can emerge from any part of the organization, driving the transformation towards a Zero Trust mindset.In conclusion, the conversation with Object First and Numberline Security sheds light on the multifaceted nature of Zero Trust and underscores the importance of collaboration, resilience, and proactive security measures in today's threat landscape. Embracing Zero Trust is not a choice; it's a necessity in safeguarding the most valuable asset organizations possess—their data.Stay tuned for more insights and resources from Object First and Numberline Security as they continue to pave the way for organizations embarking on their Zero Trust journey.Learn more about Object First: https://itspm.ag/object-first-2gjlNote: This story contains promotional content. Learn more.Guests: Anthony Cusimano, Director of Technical Marketing, Object First [@object_first]On LinkedIn | https://www.linkedin.com/in/anthonycusimano89/Jason Garbis, Founder and CEO, Numberline Security On LinkedIn | https://www.linkedin.com/in/jasongarbis/ResourcesLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstView all of our RSA Conference Coverage: https://www.itspmagazine.com/rsa-conference-usa-2024-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverageAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Throughout the cybersecurity planet, one term that continues to resonate and shape organizations' security strategies is Zero Trust. At the recent RSA Conference, Sean Martin had the opportunity to sit down with Anthony Cusimano from Object First and Jason Garbis from Numberline Security to talk about Zero Trust and its implications for data security and resilience.Understanding Zero TrustZero Trust is more than just a buzzword; it represents a fundamental shift in how organizations approach security. Anthony and Jason emphasized that Zero Trust is not a one-size-fits-all solution but a strategy that requires a shift in mindset and collaboration across various teams within an organization.The Role of Data Security in Zero TrustData security and resilience play a crucial role in the Zero Trust framework. Jason highlighted the importance of applying Zero Trust principles to backup and recovery processes to ensure the protection and availability of critical data, especially in the face of evolving threats like ransomware.The Intersection of IT and SecurityAs organizations navigate the implementation of Zero Trust, the conversation touched on how the boundaries between IT and security are becoming increasingly blurred. The shared responsibility model extends beyond technical aspects to involve finance, operations, and every individual within the organization.Empowering Organizations with Zero TrustBoth Object First and Numberline Security are at the forefront of helping organizations navigate their Zero Trust journey. Object First's Ootbi product focuses on out-of-the-box immutability to secure backup data effectively, while Numberline Security provides guidance on Zero Trust strategy and readiness assessments.Taking the First Steps Towards Zero TrustStarting the Zero Trust journey does not require perfection from the get-go. Jason stressed the importance of focusing on foundational security measures before moving  into more complex aspects of Zero Trust, emphasizing the need for a methodical and incremental approach.Final ThoughtsEmbracing Zero Trust is not just about adopting a new security paradigm but about fostering a culture of continuous improvement and security resilience across all facets of an organization. As Anthony and Jason aptly put it, leadership can emerge from any part of the organization, driving the transformation towards a Zero Trust mindset.In conclusion, the conversation with Object First and Numberline Security sheds light on the multifaceted nature of Zero Trust and underscores the importance of collaboration, resilience, and proactive security measures in today's threat landscape. Embracing Zero Trust is not a choice; it's a necessity in safeguarding the most valuable asset organizations possess—their data.Stay tuned for more insights and resources from Object First and Numberline Security as they continue to pave the way for organizations embarking on their Zero Trust journey.Learn more about Object First: https://itspm.ag/object-first-2gjlNote: This story contains promotional content. Learn more.Guests: Anthony Cusimano, Director of Technical Marketing, Object First [@object_first]On LinkedIn | https://www.linkedin.com/in/anthonycusimano89/Jason Garbis, Founder and CEO, Numberline Security On LinkedIn | https://www.linkedin.com/in/jasongarbis/ResourcesLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstView all of our RSA Conference Coverage: https://www.itspmagazine.com/rsa-conference-usa-2024-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverageAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

“It's really the spirited discussion around connectivity solutions that's going to drive value for viewers,” says Lauren Malhiot, Director of Product-Led Growth and Technical Marketing at Massive Networks. “The audience can expect us to touch on the things that have been on their mind lately, including edge computing, AI's impact on networking, and where the networking industry is headed.” According to Lauren, “Massive Networks is bringing together some of the most knowledgeable networking experts all in one place, which means we have so many different viewpoints colliding to give you the most well-rounded view of the industry. We'll be talking about everything from downtime concerns to hidden costs of connectivity. Combine that with our Rebel Alliance theme, and it's going to be a good time all-around.” The panel includes, Mark Thiele, Lauren Malhoit, Kevin Flake, James Coberly, Joe Onisick, and Robert P Boles. Learn more https://www.linkedin.com/events/7186766329016647680/comments/

Colin Mitchell chats with Chris Parker about his journey from technical marketing to sales leadership at Customer IO. They discuss the challenges of growing a global sales team while operating lean and the importance of meeting customers where they are. Chris shares insights on building a strong culture in a fully distributed team and the strategies that have helped Customer IO triple its revenue.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Chris Parker (VP of Global Sales, Customer.io)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

Mike Grau is an engineer by heart, with a passion for challenges. He believes the future is in the convergence of design, simulation, and manufacturing through automation. And it is energizing for him to work with customers at Synera to inspire and demonstrate new workflows. In this podcast, we dive deep into the world of "The New Engineering: Transforming Workflows Using Low-Code" Each episode features insightful conversations with industry experts and thought leaders who share their expertise and experiences with Synera. —————————————————————————————

Kanchan is an aerospace engineer by training. Early on, she became fascinated with computational fluid dynamics and decided to make her career in this field. Her last stint was in a CFD software development firm that catered to the helicopter industry. She spent some time in the US at Iowa State University. Mumbai after marriage, and presently, she lives in Singapore with her husband and her two lovely daughters (my opinion on their loveliness is liable to change depending on how the day progresses!). As a Product Manager, she is very much in touch with CFD and simulation, while also being involved in the business-facing aspects of technology. —————————————————————————————

How To Avoid Spectacular Failures With Leddar Tech CEO Frantz Saintellemy $LDTC Frantz Saintellemy, CEO of LeddarTech Website: https://leddartech.com/ Nasdaq: LDTC Bio: Engineer, innovator and internationally recognized expert in advanced technologies, Frantz has 25 years of experience in the electronics and automotive sector, with specialized knowledge in automotive, autonomous driving, AI, IoT and automation applications, in addition to business and product development, applications engineering, global sales and marketing. A dedicated entrepreneur and philanthropist, he is also co-founder of Groupe 3737, an incubator and innovation center that houses more than 30 companies and start-ups, in addition to offering a framework for ideation to revenue generation. Frantz joined LeddarTech in September 2017, having previously served as VP and General Manager of the Automotive and Industrial Division of Integrated Device Technology (NASDAQ: IDTI), a California-based company specializing in a broad array of complete mixed-signal solutions. Prior to IDT, Frantz was President and Executive VP of Global Sales and Marketing at ZMDI AG, a global supplier of MEMs-based sensor solutions for automotive and industrial applications, which was acquired by IDT in December 2015. Prior to ZMDI, Frantz was CTO and Corporate VP of Technical Marketing and Advanced Engineering Group at Future Electronics, a global distributor of semiconductors and passive, interconnect and electromechanical components. Throughout his career, Frantz has produced numerous patents and technical innovations. He also founded and co-founded many successful start-ups and corporations, the likes of which include SMGT Inc., Q-Links Home Automation, Groupe Reno-Metrix, Capital Plus and OMNI Global, and sits on several boards and advisory committees. Frantz holds degrees in electrical engineering, business and marketing, and is also a graduate of the MIT Sloan Engineering Fellows Program on Innovations and Global Leadership. He was appointed chancellor of the University of Montreal in October 2021. --- Support this podcast: https://podcasters.spotify.com/pod/show/smartmoneycircle/support

Episode Resources:Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.Latest from Juliana Jackson:Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for successData Contracts Explained - by Doug Hall and Arman DidandehMastering the Art of Adaptability in Marketing and Analytics - article by Juliana JacksonOutsider Thinking in the Age of AI - article by Jason Packer featuring Juliana JacksonLatest from Simo Ahava and Simmer:Sign up for the Simmer newsletter for industry updates and technical marketing newsHow Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo AhavaJOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben KqikuConnect with Charles Farina on Twitter or LinkedinThe book mentioned in the episode:  Code: The Hidden Language of Computer Hardware and SoftwareTools and vendors mentioned:PiwikProAmplitudeCustomer Journey Analytics (Adobe) This podcast is brought to you by Juliana Jackson and Simo Ahava.

Sponsored By: This is the 2nd time Brian Dean, Technical Marketing, Dell PowerFlex Storage has been on our show discussing their storage. Since last time there's been a new release with significant functional enhancements to file services, Dell CloudIQ integration and other services. We discussed these and other topics on our talk with Brian. Please … Continue reading "158: GreyBeards talk software defined storage with Brian Dean, Tech. Mkt., Dell PowerFlex"

On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss:- How her start in reality prepped for marketing to technical buyers- The fundamental marketing principles that power Code Climate's strategy- How (and why) she's so careful about voice, tone and messaging

Rachel Dines, Head of Product and Technical Marketing at Chronosphere, joins Corey on Screaming in the Cloud to discuss why creating a cloud-native observability strategy is so critical, and the challenges that come with both defining and accomplishing that strategy to fit your current and future observability needs. Rachel explains how Chronosphere is taking an open-source approach to observability, and why it's more important than ever to acknowledge that the stakes and costs are much higher when it comes to observability in the cloud. About RachelRachel leads product and technical marketing for Chronosphere. Previously, Rachel wore lots of marketing hats at CloudHealth (acquired by VMware), and before that, she led product marketing for cloud-integrated storage at NetApp. She also spent many years as an analyst at Forrester Research. Outside of work, Rachel tries to keep up with her young son and hyper-active dog, and when she has time, enjoys crafting and eating out at local restaurants in Boston where she's based.Links Referenced: Chronosphere: https://chronosphere.io/ LinkedIn: https://www.linkedin.com/in/rdines/ TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. Today's featured guest episode is brought to us by our friends at Chronosphere, and they have also brought us Rachel Dines, their Head of Product and Solutions Marketing. Rachel, great to talk to you again.Rachel: Hi, Corey. Yeah, great to talk to you, too.Corey: Watching your trajectory has been really interesting, just because starting off, when we first started, I guess, learning who each other were, you were working at CloudHealth which has since become VMware. And I was trying to figure out, huh, the cloud runs on money. How about that? It feels like it was a thousand years ago, but neither one of us is quite that old.Rachel: It does feel like several lifetimes ago. You were just this snarky guy with a few followers on Twitter, and I was trying to figure out what you were doing mucking around with my customers [laugh]. Then [laugh] we kind of both figured out what we're doing, right?Corey: So, speaking of that iterative process, today, you are at Chronosphere, which is an observability company. We would have called it a monitoring company five years ago, but now that's become an insult after the observability war dust has settled. So, I want to talk to you about something that I've been kicking around for a while because I feel like there's a gap somewhere. Let's say that I build a crappy web app—because all of my web apps inherently are crappy—and it makes money through some mystical form of alchemy. And I have a bunch of users, and I eventually realize, huh, I should probably have a better observability story than waiting for the phone to ring and a customer telling me it's broken.So, I start instrumenting various aspects of it that seem to make sense. Maybe I go too low level, like looking at all the discs on every server to tell me if they're getting full or not, like their ancient servers. Maybe I just have a Pingdom equivalent of is the website up enough to respond to a packet? And as I wind up experiencing different failure modes and getting yelled at by different constituencies—in my own career trajectory, my own boss—you start instrumenting for all those different kinds of breakages, you start aggregating the logs somewhere and the volume gets bigger and bigger with time. But it feels like it's sort of a reactive process as you stumble through that entire environment.And I know it's not just me because I've seen this unfold in similar ways in a bunch of different companies. It feels to me, very strongly, like it is something that happens to you, rather than something you set about from day one with a strategy in mind. What's your take on an effective way to think about strategy when it comes to observability?Rachel: You just nailed it. That's exactly the kind of progression that we so often see. And that's what I really was excited to talk with you about today—Corey: Oh, thank God. I was worried for a minute there that you'd be like, “What the hell are you talking about? Are you just, like, some sort of crap engineer?” And, “Yes, but it's mean of you to say it.” But yeah, what I'm trying to figure out is there some magic that I just was never connecting? Because it always feels like you're in trouble because the site's always broken, and oh, like, if the disk fills up, yeah, oh, now we're going to start monitoring to make sure the disk doesn't fill up. Then you wind up getting barraged with alerts, and no one wins, and it's an uncomfortable period of time.Rachel: Uncomfortable period of time. That is one very polite way to put it. I mean, I will say, it is very rare to find a company that actually sits down and thinks, “This is our observability strategy. This is what we want to get out of observability.” Like, you can think about a strategy and, like, the old school sense, and you know, as an industry analyst, so I'm going to have to go back to, like, my roots at Forrester with thinking about, like, the people, and the process, and the technology.But really what the bigger component here is like, what's the business impact? What do you want to get out of your observability platform? What are you trying to achieve? And a lot of the time, people have thought, “Oh, observability strategy. Great, I'm just going to buy a tool. That's it. Like, that's my strategy.”And I hate to bring it to you, but buying tools is not a strategy. I'm not going to say, like, buy this tool. I'm not even going to say, “Buy Chronosphere.” That's not a strategy. Well, you should buy Chronosphere. But that's not a strategy.Corey: Of course. I'm going to throw the money by the wheelbarrow at various observability vendors, and hope it solves my problem. But if that solved the problem—I've got to be direct—I've never spoken to those customers.Rachel: Exactly. I mean, that's why this space is such a great one to come in and be very disruptive in. And I think, back in the days when we were running in data centers, maybe even before virtual machines, you could probably get away with not having a monitoring strategy—I'm not going to call it observability; it's not we call the back then—you could get away with not having a strategy because what was the worst that was going to happen, right? It wasn't like there was a finite amount that your monitoring bill could be, there was a finite amount that your customer impact could be. Like, you're paying the penny slots, right?We're not on the penny slots anymore. We're in the $50 craps table, and it's Las Vegas, and if you lose the game, you're going to have to run down the street without your shirt. Like, the game and the stakes have changed, and we're still pretending like we're playing penny slots, and we're not anymore.Corey: That's a good way of framing it. I mean, I still remember some of my biggest observability challenges were building highly available rsyslog clusters so that you could bounce a member and not lose any log data because some of that was transactionally important. And we've gone beyond that to a stupendous degree, but it still feels like you don't wind up building this into the application from day one. More's the pity because if you did, and did that intelligently, that opens up a whole world of possibilities. I dream of that changing where one day, whenever you start to build an app, oh, and we just push the button and automatically instrument with OTel, so you instrument the thing once everywhere it makes sense to do it, and then you can do your vendor selection and what you said were decisions later in time. But these days, we're not there.Rachel: Well, I mean, and there's also the question of just the legacy environment and the tech debt. Even if you wanted to, the—actually I was having a beer yesterday with a friend who's a VP of Engineering, and he's got his new environment that they're building with observability instrumented from the start. How beautiful. They've got OTel, they're going to have tracing. And then he's got his legacy environment, which is a hot mess.So, you know, there's always going to be this bridge of the old and the new. But this was where it comes back to no matter where you're at, you can stop and think, like, “What are we doing and why?” What is the cost of this? And not just cost in dollars, which I know you and I could talk about very deeply for a long period of time, but like, the opportunity costs. Developers are working on stuff that they could be working on something that's more valuable.Or like the cost of making people work round the clock, trying to troubleshoot issues when there could be an easier way. So, I think it's like stepping back and thinking about cost in terms of dollar sense, time, opportunity, and then also impact, and starting to make some decisions about what you're going to do in the future that's different. Once again, you might be stuck with some legacy stuff that you can't really change that much, but [laugh] you got to be realistic about where you're at.Corey: I think that that is a… it's a hard lesson to be very direct, in that, companies need to learn it the hard way, for better or worse. Honestly, this is one of the things that I always noticed in startup land, where you had a whole bunch of, frankly, relatively early-career engineers in their early-20s, if not younger. But then the ops person was always significantly older because the thing you actually want to hear from your ops person, regardless of how you slice it, is, “Oh, yeah, I've seen this kind of problem before. Here's how we fixed it.” Or even better, “Here's the thing we're doing, and I know how that's going to become a problem. Let's fix it before it does.” It's the, “What are you buying by bringing that person in?” “Experience, mostly.”Rachel: Yeah, that's an interesting point you make, and it kind of leads me down this little bit of a side note, but a really interesting antipattern that I've been seeing in a lot of companies is that more seasoned ops person, they're the one who everyone calls when something goes wrong. Like, they're the one who, like, “Oh, my God, I don't know how to fix it. This is a big hairy problem,” I call that one ops person, or I call that very experienced person. That experience person then becomes this huge bottleneck into solving problems that people don't really—they might even be the only one who knows how to use the observability tool. So, if we can't find a way to democratize our observability tooling a little bit more so, like, just day-to-day engineers, like, more junior engineers, newer ones, people who are still ramping, can actually use the tool and be successful, we're going to have a big problem when these ops people walk out the door, maybe they retire, maybe they just get sick of it. We have these massive bottlenecks in organizations, whether it's ops or DevOps or whatever, that I see often exacerbated by observability tools. Just a side note.Corey: Yeah. On some level, it feels like a lot of these things can be fixed with tooling. And I'm not going to say that tools aren't important. You ever tried to implement observability by hand? It doesn't work. There have to be computers somewhere in the loop, if nothing else.And then it just seems to devolve into a giant swamp of different companies, doing different things, taking different approaches. And, on some level, whenever you read the marketing or hear the stories any of these companies tell you also to normalize it from translating from whatever marketing language they've got into something that comports with the reality of your own environment and seeing if they align. And that feels like it is so much easier said than done.Rachel: This is a noisy space, that is for sure. And you know, I think we could go out to ten people right now and ask those ten people to define observability, and we would come back with ten different definitions. And then if you throw a marketing person in the mix, right—guilty as charged, and I know you're a marketing person, too, Corey, so you got to take some of the blame—it gets mucky, right? But like I said a minute ago, the answer is not tools. Tools can be part of the strategy, but if you're just thinking, “I'm going to buy a tool and that's going to solve my problem,” you're going to end up like this company I was talking to recently that has 25 different observability tools.And not only do they have 25 different observability tools, what's worse is they have 25 different definitions for their SLOs and 25 different names for the same metric. And to be honest, it's just a mess. I'm not saying, like, go be Draconian and, you know, tell all the engineers, like, “You can only use this tool [unintelligible 00:10:34] use that tool,” you got to figure out this kind of balance of, like, hands-on, hands-off, you know? How much do you centralize, how much do you push and standardize? Otherwise, you end up with just a huge mess.Corey: On some level, it feels like it was easier back in the days of building it yourself with Nagios because there's only one answer, and it sucks, unless you want to start going down the world of HP OpenView. Which step one: hire a 50-person team to manage OpenView. Okay, that's not going to solve my problem either. So, let's get a little more specific. How does Chronosphere approach this?Because historically, when I've spoken to folks at Chronosphere, there isn't that much of a day one story, in that, “I'm going to build a crappy web app. Let's instrument it for Chronosphere.” There's a certain, “You must be at least this tall to ride,” implicit expectation built into the product just based upon its origins. And I'm not saying that doesn't make sense, but it also means there's really no such thing as a greenfield build out for you either.Rachel: Well, yes and no. I mean, I think there's no green fields out there because everyone's doing something for observability, or monitoring, or whatever you want to call it, right? Whether they've got Nagios, whether they've got the Dog, whether they've got something else in there, they have some way of introspecting their systems, right? So, one of the things that Chronosphere is built on, that I actually think this is part of something—a way you might think about building out an observability strategy as well, is this concept of control and open-source compatibility. So, we only can collect data via open-source standards. You have to send this data via Prometheus, via Open Telemetry, it could be older standards, like, you know, statsd, Graphite, but we don't have any proprietary instrumentation.And if I was making a recommendation to somebody building out their observability strategy right now, I would say open, open, open, all day long because that gives you a huge amount of flexibility in the future. Because guess what? You know, you might put together an observability strategy that seems like it makes sense for right now—actually, I was talking to a B2B SaaS company that told me that they made a choice a couple of years ago on an observability tool. It seemed like the right choice at the time. They were growing so fast, they very quickly realized it was a terrible choice.But now, it's going to be really hard for them to migrate because it's all based on proprietary standards. Now, of course, a few years ago, they didn't have the luxury of Open Telemetry and all of these, but now that we have this, we can use these to kind of future-proof our mistakes. So, that's one big area that, once again, both my recommendation and happens to be our approach at Chronosphere.Corey: I think that that's a fair way of viewing it. It's a constant challenge, too, just because increasingly—you mentioned the Dog earlier, for example—I will say that for years, I have been asked whether or not at The Duckbill Group, we look at Azure bills or GCP bills. Nope, we are pure AWS. Recently, we started to hear that same inquiry specifically around Datadog, to the point where it has become a board-level concern at very large companies. And that is a challenge, on some level.I don't deviate from my typical path of I fix AWS bills, and that's enough impossible problems for one lifetime, but there is a strong sense of you want to record as much as possible for a variety of excellent reasons, but there's an implicit cost to doing that, and in many cases, the cost of observability becomes a massive contributor to the overall cost. Netflix has said in talks before that they're effectively an observability company that also happens to stream movies, just because it takes so much effort, engineering, and raw computing resources in order to get that data do something actionable with it. It's a hard problem.Rachel: It's a huge problem, and it's a big part of why I work at Chronosphere, to be honest. Because when I was—you know, towards the tail end at my previous company in cloud cost management, I had a lot of customers coming to me saying, “Hey, when are you going to tackle our Dog or our New Relic or whatever?” Similar to the experience you're having now, Corey, this was happening to me three, four years ago. And I noticed that there is definitely a correlation between people who are having these really big challenges with their observability bills and people that were adopting, like Kubernetes, and microservices and cloud-native. And it was around that time that I met the Chronosphere team, which is exactly what we do, right? We focus on observability for these cloud-native environments where observability data just goes, like, wild.We see 10X 20X as much observability data and that's what's driving up these costs. And yeah, it is becoming a board-level concern. I mean, and coming back to the concept of strategy, like if observability is the second or third most expensive item in your engineering bill—like, obviously, cloud infrastructure, number one—number two and number three is probably observability. How can you not have a strategy for that? How can this be something the board asks you about, and you're like, “What are we trying to get out of this? What's our purpose?” “Uhhhh… troubleshooting?”Corey: Right because it turns into business metrics as well. It's not just about is the site up or not. There's a—like, one of the things that always drove me nuts not just in the observability space, but even in cloud costing is where, okay, your costs have gone up this week so you get a frowny face, or it's in red, like traffic light coloring. Cool, but for a lot of architectures and a lot of customers, that's because you're doing a lot more volume. That translates directly into increased revenues, increased things you care about. You don't have the position or the context to say, “That's good,” or, “That's bad.” It simply is. And you can start deriving business insight from that. And I think that is the real observability story that I think has largely gone untold at tech conferences, at least.Rachel: It's so right. I mean, spending more on something is not inherently bad if you're getting more value out of it. And it definitely a challenge on the cloud cost management side. “My costs are going up, but my revenue is going up a lot faster, so I'm okay.” And I think some of the plays, like you know, we put observability in this box of, like, it's for low-level troubleshooting, but really, if you step back and think about it, there's a lot of larger, bigger picture initiatives that observability can contribute to in an org, like digital transformation. I know that's a buzzword, but, like that is a legit thing that a lot of CTOs are out there thinking about. Like, how do we, you know, get out of the tech debt world, and how do we get into cloud-native?Maybe it's developer efficiency. God, there's a lot of people talking about developer efficiency. Last week at KubeCon, that was one of the big, big topics. I mean, and yeah, what [laugh] what about cost savings? To me, we've put observability in a smaller box, and it needs to bust out.And I see this also in our customer base, you know? Customers like DoorDash use observability, not just to look at their infrastructure and their applications, but also look at their business. At any given minute, they know how many Dashers are on the road, how many orders are being placed, cut by geos, down to the—actually down to the second, and they can use that to make decisions.Corey: This is one of those things that I always found a little strange coming from the world of running systems in large [unintelligible 00:17:28] environments to fixing AWS bills. There's nothing that even resembles a fast, reactive response in the world of AWS billing. You wind up with a runaway bill, they're going to resolve that over a period of weeks, on Seattle business hours. If you wind up spinning something up that creates a whole bunch of very expensive drivers behind your bill, it's going to take three days, in most cases, before that starts showing up anywhere that you can reasonably expect to get at it. The idea of near real time is a lie unless you want to start instrumenting everything that you're doing to trap the calls and then run cost extrapolation from there. That's hard to do.Observability is a very different story, where latencies start to matter, where being able to get leading indicators of certain events—be a technical or business—start to be very important. But it seems like it's so hard to wind up getting there from where most people are. Because I know we like to talk dismissively about the past, but let's face it, conference-ware is the stuff we're the proudest of. The reality is the burning dumpster of regret in our data centers that still also drives giant piles of revenue, so you can't turn it off, nor would you want to, but you feel bad about it as a result. It just feels like it's such a big leap.Rachel: It is a big leap. And I think the very first step I would say is trying to get to this point of clarity and being honest with yourself about where you're at and where you want to be. And sometimes not making a choice is a choice, right, as well. So, sticking with the status quo is making a choice. And so, like, as we get into things like the holiday season right now, and I know there's going to be people that are on-call 24/7 during the holidays, potentially, to keep something that's just duct-taped together barely up and running, I'm making a choice; you're make a choice to do that. So, I think that's like the first step is the kind of… at least acknowledging where you're at, where you want to be, and if you're not going to make a change, just understanding the cost and being realistic about it.Corey: Yeah, being realistic, I think, is one of the hardest challenges because it's easy to wind up going for the aspirational story of, “In the future when everything's great.” Like, “Okay, cool. I appreciate the need to plant that flag on the hill somewhere. What's the next step? What can we get done by the end of this week that materially improves us from where we started the week?” And I think that with the aspirational conference-ware stories, it's hard to break that down into things that are actionable, that don't feel like they're going to be an interminable slog across your entire existing environment.Rachel: No, I get it. And for things like, you know, instrumenting and adding tracing and adding OTEL, a lot of the time, the return that you get on that investment is… it's not quite like, “I put a dollar in, I get a dollar out,” I mean, something like tracing, you can't get to 60% instrumentation and get 60% of the value. You need to be able to get to, like, 80, 90%, and then you'll get a huge amount of value. So, it's sort of like you're trudging up this hill, you're charging up this hill, and then finally you get to the plateau, and it's beautiful. But that hill is steep, and it's long, and it's not pretty. And I don't know what to say other than there's a plateau near the top. And those companies that do this well really get a ton of value out of it. And that's the dream, that we want to help customers get up that hill. But yeah, I'm not going to lie, the hill can be steep.Corey: One thing that I find interesting is there's almost a bimodal distribution in companies that I talk to. On the one side, you have companies like, I don't know, a Chronosphere is a good example of this. Presumably you have a cloud bill somewhere and the majority of your cloud spend will be on what amounts to a single application, probably in your case called, I don't know, Chronosphere. It shares the name of the company. The other side of that distribution is the large enterprise conglomerates where they're spending, I don't know, $400 million a year on cloud, but their largest workload is 3 million bucks, and it's just a very long tail of a whole bunch of different workloads, applications, teams, et cetera.So, what I'm curious about from the Chronosphere perspective—or the product you have, not the ‘you' in this metaphor, which gets confusing—is, it feels easier to instrument a Chronosphere-like company that has a primary workload that is the massive driver of most things and get that instrumented and start getting an observability story around that than it does to try and go to a giant company and, “Okay, 1500 teams need to all implement this thing that are all going in different directions.” How do you see it playing out among your customer base, if that bimodal distribution holds up in your world?Rachel: It does and it doesn't. So, first of all, for a lot of our customers, we often start with metrics. And starting with metrics means Prometheus. And Prometheus has hundreds of exporters. It is basically built into Kubernetes. So, if you're running Kubernetes, getting Prometheus metrics out, actually not a very big lift. So, we find that we start with Prometheus, we start with getting metrics in, and we can get a lot—I mean, customers—we have a lot of customers that use us just for metrics, and they get a massive amount of value.But then once they're ready, they can start instrumenting for OTEL and start getting traces in as well. And yeah, in large organizations, it does tend to be one team, one application, one service, one department that kind of goes at it and gets all that instrumented. But I've even seen very large organizations, when they get their act together and decide, like, “No, we're doing this,” they can get OTel instrumented fairly quickly. So, I guess it's, like, a lining up. It's more of a people issue than a technical issue a lot of the time.Like, getting everyone lined up and making sure that like, yes, we all agree. We're on board. We're going to do this. But it's usually, like, it's a start small, and it doesn't have to be all or nothing. We also just recently added the ability to ingest events, which is actually a really beautiful thing, and it's very, very straightforward.It basically just—we connect to your existing other DevOps tools, so whether it's, like, a Buildkite, or a GitHub, or, like, a LaunchDarkly, and then anytime something happens in one of those tools, that gets registered as an event in Chronosphere. And then we overlay those events over your alerts. So, when an alert fires, then first thing I do is I go look at the alert page, and it says, “Hey, someone did a deploy five minutes ago,” or, “There was a feature flag flipped three minutes ago,” I solved the problem right then. I don't think of this as—there's not an all or nothing nature to any of this stuff. Yes, tracing is a little bit of a—you know, like I said, it's one of those things where you have to make a lot of investment before you get a big reward, but that's not the case in all areas of observability.Corey: Yeah. I would agree. Do you find that there's a significant easy, early win when customers start adopting Chronosphere? Because one of the problems that I've found, especially with things that are holistic, and as you talk about tracing, well, you need to get to a certain point of coverage before you see value. But human psychology being what it is, you kind of want to be able to demonstrate, oh, see, the Meantime To Dopamine needs to come down, to borrow an old phrase. Do you find that some of there's some easy wins that start to help people to see the light? Because otherwise, it just feels like a whole bunch of work for no discernible benefit to them.Rachel: Yeah, at least for the Chronosphere customer base, one of the areas where we're seeing a lot of traction this year is in optimizing the costs, like, coming back to the cost story of their overall observability bill. So, we have this concept of the control plane in our product where all the data that we ingest hits the control plane. At that point, that customer can look at the data, analyze it, and decide this is useful, this is not useful. And actually, not just decide that, but we show them what's useful, what's not useful. What's being used, what's high cardinality, but—and high cost, but maybe no one's touched it.And then we can make decisions around aggregating it, dropping it, combining it, doing all sorts of fancy things, changing the—you know, downsampling it. We can do this, on the trace side, we can do it both head based and tail based. On the metrics side, it's as it hits the control plane and then streams out. And then they only pay for the data that we store. So typically, customers are—they come on board and immediately reduce their observability dataset by 60%. Like, that's just straight up, that's the average.And we've seen some customers get really aggressive, get up to, like, in the 90s, where they realize we're only using 10% of this data. Let's get rid of the rest of it. We're not going to pay for it. So, paying a lot less helps in a lot of ways. It also helps companies get more coverage of their observability. It also helps customers get more coverage of their overall stack. So, I was talking recently with an autonomous vehicle driving company that recently came to us from the Dog, and they had made some really tough choices and were no longer monitoring their pre-prod environments at all because they just couldn't afford to do it anymore. It's like, well, now they can, and we're still saving the money.Corey: I think that there's also the downstream effect of the money saving to that, for example, I don't fix observability bills directly. But, “Huh, why is your CloudWatch bill through the roof?” Or data egress charges in some cases? It's oh because your observability vendor is pounding the crap out of those endpoints and pulling all your log data across the internet, et cetera. And that tends to mean, oh, yeah, it's not just the first-order effect; it's the second and third and fourth-order effects this winds up having. It becomes almost a holistic challenge. I think that trying to put observability in its own bucket, on some level—when you're looking at it from a cost perspective—starts to be a, I guess, a structure that makes less and less sense in the fullness of time.Rachel: Yeah, I would agree with that. I think that just looking at the bill from your vendor is one very small piece of the overall cost you're incurring. I mean, all of the things you mentioned, the egress, the CloudWatch, the other services, it's impacting, what about the people?Corey: Yeah, it sure is great that your team works for free.Rachel: [laugh]. Exactly, right? I know, and it makes me think a little bit about that viral story about that particular company with a certain vendor that had a $65 million per year observability bill. And that impacted not just them, but, like, it showed up in both vendors' financial filings. Like, how did you get there? How did you get to that point? And I think this all comes back to the value in the ROI equation. Yes, we can all sit in our armchairs and be like, “Well, that was dumb,” but I know there are very smart people out there that just got into a bad situation by kicking the can down the road on not thinking about the strategy.Corey: Absolutely. I really want to thank you for taking the time to speak with me about, I guess, the bigger picture questions rather than the nuts and bolts of a product. I like understanding the overall view that drives a lot of these things. I don't feel I get to have enough of those conversations some weeks, so thank you for humoring me. If people want to learn more, where's the best place for them to go?Rachel: So, they should definitely check out the Chronosphere website. Brand new beautiful spankin' new website: chronosphere.io. And you can also find me on LinkedIn. I'm not really on the Twitters so much anymore, but I'd love to chat with you on LinkedIn and hear what you have to say.Corey: And we will, of course, put links to all of that in the [show notes 00:28:26]. Thank you so much for taking the time to speak with me. It's appreciated.Rachel: Thank you, Corey. Always fun.Corey: Rachel Dines, Head of Product and Solutions Marketing at Chronosphere. This has been a featured guest episode brought to us by our friends at Chronosphere, and I'm Corey Quinn. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice, along with an angry and insulting comment that I will one day read once I finished building my highly available rsyslog system to consume it with.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business, and we get to the point. Visit duckbillgroup.com to get started.

To help parents feel more secure about their child's education, Liberty South Africa offers the Educator Xtra plan, a risk cover that pays for your children's education should you pass away, become permanently disabled or critically ill and also, has a cashback feature. John Maytham recently spoke to Tom Crotty, Lead Specialist for Technical Marketing at Liberty Group SA, and learned about Educator Xtra and all of the perks that come with it. See omnystudio.com/listener for privacy information.

Brands must meet customer expectations for a personalized experience throughout the buyer's journey. One key opportunity to achieve this is by leveraging AI-based tools that offer relevant images and videos. These resources educate customers, manage their expectations, and ultimately drive higher conversion rates while reducing return rates. Today we're going to talk about enhancing the e-commerce experience using personalization and generative AI, and to do this we're going to talk about some statistics in some research that was recently done by Cloudinary. To help me discuss this topic, I'd like to welcome Paul Thompson, Head of Technical Marketing at Cloudinary. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In our interconnected world, tackling network complexity is more vital than ever. Lauren Malhoit, Director of Technical Marketing and Growth at Men&Mice (acquired by BlueCat), specializes in managing networking services like DNS, DHCP, and IP for modern enterprises. She shares their shift to a user-focused approach with a revamped website, offering valuable information to potential clients. Their commitment to a user-centric experience and cross-functional alignment is key to achieving growth. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Samtec's Global Head of Technical Marketing, Matt Burns, joins us to discuss the rapidly emerging new era of high-speed technology. He covers what's happening in 224Gps, AI, satellites, 5G, Open RAN, PCI6, and much more. He shares his observations of how Samtec is "integrating to innovate" with partners from all aspects of the ecosystem. He also discusses how engineers can continue to keep their fingers on the pulse of the industry to keep updating and improving their skill sets. Samtec Website https://www.samtec.com/ Signal Integrity Center of Excellence https://www.samtec.com/s2s/signal-integrity-group Signal Integrity Handbook https://suddendocs.samtec.com/notesandwhitepapers/samtec-signal-integrity-handbook.pdf Samtec Upcoming Events https://blog.samtec.com/events/  

Hosts Bryan Goldstein, President- Analog Devices Federal and Vice President Aerospace and Defense Group at Analog Devices, and Sean Darcy, Senior Director of Marketing at Infineon talk with guest host Larry Hawkins, Director, Technical Marketing and Integrated Solutions and Systems at Richardson RFPD, about software defined radios including the design tradeoffs in architectures, various applications, and the pros and cons of various configurations. Here is more information about Analog Devices' Software Defined Radios.

On this episode of the Futurum Tech Webcast – Interview Series, I am joined by Dell Technologies' Bill Leslie, Director, Technical Marketing for an inside look at the performance of Dell's VxRail solution, including use cases, and the findings of our recent performance testing on Dell's VxRail hyper converged infrastructure (HCI). Our discussion covers: Dell's relationship with VMware and the state of the HCI business An overview of Dell's VxRail 8.0, vSAN 8.0 and new vSAN Express Storage Architecture The Futurum Group's performance testing results why those results matter in business terms as well What our performance test findings mean for use cases and the expansion for high performance workloads Take a look at our findings here. 

Join The Full Nerd gang as they talk about the latest PC hardware topics. In this episode the gang is joined by special guest Robert Hallock, Senior Director of Technical Marketing at Intel, to talk about all things AI, including Meteor Lake, NPU performance expectations, how developers will get involved, and more. Read more: - https://www.pcworld.com/article/2075628/the-ai-pc-is-nearly-here-who-cares.html Buy The Full Nerd merch: https://crowdmade.com/collections/pcworld Join the PC related discussions and ask us questions on Discord: https://discord.gg/SGPRSy7 Follow the crew on Twitter: @GordonUng @BradChacos @MorphingBall @AdamPMurray Follow PCWorld for all things PC! ------------------------------­---- SUBSCRIBE: http://www.youtube.com/subscription_center?add_user=PCWorldVideos TWITCH: https://www.twitch.tv/PCWorldUS TWITTER: https://www.twitter.com/pcworld

Giorgia Zucchelli, Technical Marketing for RF & Mixed-Signal, and Houman Zarrinkoub, Principal Product Management at MathWorks, talk with Pat Hindle about the different capabilities of MATLAB and Simulink from designing antennas to full system simulation including EMI and signal integrity. MATLAB Simulink 5G Toolbox

For this episode Ryan Maughan speaks to Mrinal Sood who is the Director of Technical Marketing at AEye.AEye are a leading supplier unique software-defined lidar solutions. That allow the implementation of Advanced Driver Assistance Systems (ADAS) and autonomous applications in automotive, trucking, aerospace, defence, rail and Intelligent Transportation Systems (ITS). Mrinal has been with the business since 2021, but has a long background in ADAS and Automotive technology. Mrinal and Ryan discuss what makes up a software defined lidar solution, how the technology works and what benefits that the software defined sensor architecture brings to the market. If you are interested in autonomous vehicle technology this podcast is a great listen.Mrinal Sood LinkedIn profile: https://www.linkedin.com/in/msood90/AEye corporate website: https://www.aeye.ai/Ryan Maughan LinkedIn profile: https://www.linkedin.com/in/ryan-maughan-a2893610/Ryan Maughan on Twitter: https://twitter.com/acexryan