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#945 What if you could make money while you sleep, at Disneyland, or anywhere else — just by creating a simple one-page PDF checklist? In this episode, we're featuring an interview from Nick Loper's Side Hustle Show, where Nick sits down with Chelsea Shelton, a former teacher, mom of three, and digital products coach at Gold City Ventures. Chelsea breaks down how she built a passive income stream selling simple printables and digital downloads on Etsy — think checklists, games, seasonal templates, and fillable forms. She shares how she made her first sale just five days after posting her first product, the research tools she uses to find high-demand, low-competition niches (eRank, EverBee, InsightFactory), and how she's grown her shop to over 700 products. She also touches on expanding to Teachers Pay Teachers, bundling products to increase average order value, and using AI to help with design and ideation. Whether you're looking to build a new income stream or just dip your toes into the world of digital products, Chelsea's story is proof that you don't need a big idea or a design background to get started! What Nick discusses with Chelsea: + First sale in just 5 days + "Riches are in the niches" + Best tools for product research + High search, low competition = sweet spot + Seasonal products run on autopilot + Bundling to increase average order value + Using AI for design and ideation + Expanding from Etsy to Teachers Pay Teachers + 700+ products and counting + Just start before you feel ready Thank you, Nick and Chelsea! Check out The Side Hustle Show. Check out Gold City Ventures. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this video, I reveal a brand-new print-on-demand product recently added to Printify's catalog and show why I believe it presents a unique opportunity for Etsy sellers. Using Etsy product research and EverBee sales estimates, we'll analyze real bestsellers, validate demand, and explore how print-on-demand sellers can compete in a market where customers are already spending $50+ per order.• Printify (Print on Demand Fulfillment) → https://bit.ly/POD_Printify (CODE: "RYANHOGUE30")• *Everbee* (Etsy Research) → https://bit.ly/PODEverbee
How much can you actually grow an online store in your first 30 days? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, Cody McGuffie gets honest about what the first 30 days of an online store usually look like. Not the screenshots. Not the highlight reel. The real version. He breaks down realistic month-one revenue, why data matters more than sales early on, what a healthy first month can look like, and the mistake new sellers make when they mistake impatience for effort. This is an expectation reset for anyone starting an e-commerce business and wondering whether slow early progress means they are doing something wrong.If you are building something online and want tools to help you move faster, try EverBee and EverBee Store for product research, launching your own brand, and building a business you actually own.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------
What should you know before quitting your job to build your own business? For that and more, follow us here and subscribe to our YouTube channel.A while back, I quit my job to go all-in on building EverBee. No plan B. No runway that made sense on paper. A wife, a mortgage, and a belief that this was going to work.It did work. But there are seven things I wish someone had told me before I made the jump. Not tactics. The stuff that actually matters, the emotional cost, what your spouse signs up for whether they know it or not, why certainty is a trap, and the one thing that has to be in place before you quit.If you are building something online and want tools to help you move faster, try EverBee and EverBee Store for product research, launching your own brand, and building a business you actually own.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------
Want more episodes like this? Follow us here and subscribe to our YouTube channel!If I had six minutes with the version of me from ten years ago, back when I was just getting started in e-commerce, broke and guessing, here's exactly what I'd tell him. Seven things. None of them are tactics. All of them would have saved me years.We cover: why the boring niche wins, why the math has to work before the marketing, why owning the customer is the entire business, why most people quit one inch from the breakthrough, and why the real win isn't the monthly profit, it's the asset you're building.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------
How do you start an e-commerce business from zero in 2026? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, Cody McGuffie breaks down what most people get wrong when they start from scratch, why selling on a marketplace is not the same as owning a real business, and what actually matters first if you want to build something that can grow into a real brand and not just another short-lived side project. If you have been stuck overthinking where to start, this episode will give you a sharper way to think about building with more clarity, better math, and fewer expensive mistakes. If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------
How do you use AI to grow your online business faster without getting distracted by every new tool, trend, and shiny opportunity? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, Cody McGuffie unpacks why so many creators stay busy but never build real momentum, how shiny object syndrome keeps people stuck, and what it looks like to use AI as leverage instead of letting it pull you off course. If you have been feeling behind, scattered, or tempted to start over again, this is a sharper way to think about focus, execution, and long-term progress. If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------
How do you choose the right niche and customer for your online store without guessing, chasing trends, or trying to sell to everyone? For that and more, follow us here and subscribe to our YouTube channel!In this solo episode of Built Online, Cody McGuffie unpacks what most sellers get wrong when they choose a niche, why picking products first can keep you stuck, and how the right customer can change everything about the way your business grows. This is a cleaner way to think about building a brand with more clarity, momentum, and direction. If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ. ------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------
How do you choose the right online business model instead of wasting years chasing goals you never clearly defined? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down a simple but brutal truth: most people do not have a business problem, they have a clarity problem. He walks through why so many founders chase revenue, freedom, or “success” without defining the actual outcome they want, how that leads to bad trade-offs, and the three-step framework he uses to pick the right vehicle, commit to it, and stop jumping from one business model to the next. If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ. ------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------
How do you stop playing business and start building something that actually creates income, freedom, and real customers? For that and more, follow us here and subscribe to our YouTube channel!In this solo episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down the difference between looking like an entrepreneur and actually becoming one. He talks about why early founders waste time chasing status, posting too soon, and “playing business,” why real entrepreneurship starts with creating value for a specific person, and how he personally defined earning the entrepreneur badge only once his business could support his family.If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ.------------RESOURCES:- EverBee Store: https://everbee.io/store/- VidIQ: https://vidiq.com/builtonline------------
How can you build a business you actually own before jobs, platforms, and algorithms make that decision for you? For that and more, follow us here and subscribe to our YouTube channel!In this solo episode of Built Online, Cody McGuffie, founder and CEO of EverBee, explains why the next five years will reward people who build online businesses, not just work inside them. He breaks down why relying on one paycheck is riskier than most people think, how ownership creates real leverage, and why one-person companies powered by AI and simple systems will define the next economy.If you are ready to build something of your own, we invite you to try EverBee and EverBee Store as tools to help creators research products and launch faster. You can explore EverBee Store here: https://everbee.io and the YouTube tool we use, VidIQ, here: https://vidiq.com/builtonline .------------
How do you build real financial freedom, time freedom, and location freedom instead of depending on a paycheck you do not control? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down why the real goal of an online business is not fame, followers, or even money by itself. It is ownership. Cody explains why a job can create borrowed freedom, why layoffs and algorithms can wipe out fragile security fast, and why the next five years will reward people who build lean one-person businesses powered by AI, systems, and something they actually own. If you are ready to build something online that gives you more control over your income and your future, check out EverBee Store to launch your own brand and site: https://everbee.io . We also use VidIQ for YouTube optimization: https://vidiq.com/builtonline .------------
How do you stay focused long enough to build a real freedom business in a world that rewards distraction? For that and more, follow us here and subscribe to our YouTube channel!In this first solo episode of Built Online, Cody McGuffie, husband, dad of three, and founder of EverBee, breaks down why most people do not fail for lack of intelligence, money, or skills, but because they stay distracted and keep restarting. He shares the story of a “busy but stuck” friend, the trap of digging ten shallow holes instead of one deep one, a powerful scripture about writing the vision and staying the course, and why the next five to ten years will be dominated by focused one person companies who use AI and simple systems instead of chasing every new idea.If you are ready to pick one mission and let compounding finally work for you, Cody also invites you to build on tools that support that focus. EverBee helps you research winning products, build your store, and market your brand in one platform, including EverBee Store, where you can launch your own site in minutes.------------RESOURCES:- Start with EverBee Store and build your own site: https://everbee.io- YouTube SEO and content tools we use: https://vidiq.com/builtonline------------
How can you use Etsy print on demand to build real income, protect your time, and turn more of your ideas into products that actually sell? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Taylor Posada, print on demand educator and creator behind TaylorPOD, who turned two Etsy POD shops into more than 1.1 million dollars in revenue and around 25 to 30 percent profit margins while working roughly 30 to 40 hours a week.Taylor breaks down how she went from waking up at 3am before her corporate job to run her shop to running a general Etsy POD shop plus a niche shop, what she has learned about trends, design patterns, and product shelf life, how she thinks about platform risk and trademarks, and why your identity, bounce back rate, and willingness to execute matter more than obsessing over daily numbers. ------------TAYLOR POSADA:- YouTube: https://www.youtube.com/@TaylorPOD- Instagram: https://www.instagram.com/taylorpod_- Website: https://www.taylorpod.com------------
How can Etsy sellers and creatives turn a skill like calligraphy into workshops, digital products, and online income that actually supports their life? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Dina Lu, calligrapher, creator, and educator behind Dina Calligraphy, who left a stable government job to build a flexible online business with in person and corporate workshops, Etsy templates, and YouTube tutorials ( @DinaLu ). Dina shares how she quit before the numbers looked perfect, used her existing network to land paid workshops, turned her calligraphy knowledge into digital products she could sell on Etsy, lived out her digital nomad season, and then came home to focus on a “soul business” built around calligraphy poems and work that actually fits her life long term. ------------DINA LU:- YouTube: https://www.youtube.com/@DinaLu- Instagram: https://www.instagram.com/dinadlu/- Website: https://www.dinalucreative.com- Calligraphy Poems For The Soul: https://www.dinalucreative.com/calligraphy-poems-for-the-soul- Workshops: https://dinacalligraphy.com------------
EPISODE DETAILS Thinking about starting an Etsy shop? In this episode, I break down exactly how to earn your first $10K on Etsy-- what to do first, what to sell, how Etsy actually works, and the biggest mistakes new sellers make that slow them down. Whether you're brand new, stuck without results, or ready to try again, this episode gives you a realistic, doable roadmap to real Etsy income. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: Get the Ebook "How to Make Your First $10k on Etsy": https://www.howtosellyourstuff.com/offers/oXFKeSgN/checkout Profittree Link (lifetime access $67): https://lifetime.profittree.io/?via=lizzie87 Tutorial: https://www.youtube.com/watch?v=VO7Ra18ZPTw&t=1s Everbee (free account): https://www.everbee.io/?via=lizzie Tutorial: https://youtu.be/MucPFkvC8sk?si=iyaD0RbMbIp3echw How to find best sellers on Etsy (tutorial): https://youtu.be/IES_sR5WZ2E Open your shop and get 40 listings free with my link (save $8): https://etsy.me/4bx6yli Hannah's Free Ads Masterclass: https://www.howtosellyourstuff.com/request-etsy-ads-masterclass Scaling Society (all inclusive): https://www.howtosellyourstuff.com/scaling-society Trendspotting (weekly trend reports): https://www.howtosellyourstuff.com/trendspotting ----------------------
How can you use AI and simple systems to grow faster on YouTube, ship more content, and build an online business that does not depend on motivation? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Robin Ebers, creator, educator, and founder of Builders Lab, who spent 20 years as an engineer before pivoting into content and, in under a year, grew a new YouTube channel to almost 40k subscribers by teaching non-technical founders how to use AI and systems to build real businesses. Robin shares why he believes success is guaranteed if you refuse to give up, how he used dynamic pricing to take a 97 dollar course into high-ticket offers, and the YouTube framework he follows for thumbnails, hooks, and retention so every upload has a real shot at performing. ------------ROBIN EBERS:- YouTube: https://www.youtube.com/@robinebers- TikTok: https://www.tiktok.com/@robinebers- Website: https://www.robinebers.com/------------
How can creators turn social media content into customers for their own product brand instead of relying on short term sponsorships? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Julianna Christensen, West Point graduate, former Army officer, and the creator behind @julianna_claire, where she has built 2.9 million followers on Instagram and 2.9 million on TikTok, to unpack how she turned soothing home and cleaning content into ROAME Clean, a replenishable self care brand. Julianna shares how she started a blog from Afghanistan, grew a multi platform audience, used affiliate data to spot what her community actually buys, then spent years obsessing over formulas, packaging, and FDA approval so products like her soap sheets, wipes, and hand sanitizer create small moments of self care and a real, returning customer base instead of just views.------------JULIANNA CHRISTENSEN:- Instagram: https://www.instagram.com/julianna_claire- TikTok: https://www.tiktok.com/@julianna_claire- YouTube:https://www.youtube.com/@julianna_claire_finds- LinkedIn: https://www.linkedin.com/in/julianna-christensen/- Company Instagram: https://www.instagram.com/roame.clean- Company TikTok: https://www.tiktok.com/@roame.clean- Company Website (ROAME Clean): https://www.roameclean.com------------
How can Etsy sellers and creators add a new sales channel without big tech headaches or monthly fees? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Jessica James, founder and creative director of Madilyn James, an e-commerce marketplace for closet cleanouts, resellers, and creators who want an extra place to list products. Jessica shares how she and her husband sold their previous company, then bootstrapped Madilyn James with a simple flat 7.5% commission, human customer support, and a community-first approach so sellers can test a new platform, diversify beyond one marketplace, and keep more of each sale. ------------JESSICA JAMES:- Instagram: https://www.instagram.com/themadilynjames- LinkedIn: https://www.linkedin.com/in/jessica-l-james/- Company Website: https://madilynjames.com------------
How can creators turn everyday problems into income streams, build multiple businesses, and stay confident through uncertainty? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Yoma James Kukor, entrepreneur, creator, and CEO of event-tech platform Vendoir, to talk about how he went from redundancy into running three profitable businesses, growing a YouTube channel past 160k subscribers, and using runway, resilience, and an abundance mindset to create new opportunities instead of waiting for safe jobs to appear. ------------YOMA JAMES KUKOR:- YouTube: https://www.youtube.com/@yomajameskukor- Instagram: https://www.instagram.com/yomajameskukor/- TikTok: https://www.tiktok.com/@yomajameskukor- LinkedIn: https://www.linkedin.com/in/yomajames/- X: https://x.com/yomajameskukor- Company Website (Vendoir): https://www.vendoir.com- Personal Website: https://yomajames.com------------
NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops
How do you build a resilient creator business using focus, discipline, and hard things instead of hacks and constant burnout? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Philip Anders, YouTube creator, educator, and storytelling strategist with over 100k subscribers, to break down how he uses batching, deep work, and fitness-style discipline to grow his channel, protect his mental health, and set goals for 2026 that actually match the life he wants. Philip and Cody also talk openly about building a real community, handling grief and “foggy” seasons, and why doing hard things on purpose is the fastest way to become a stronger creator and founder.------------PHILIP ANDERS:- YouTube: https://www.youtube.com/@PhilipAnders- Website: https://philipanders.com- Instagram: https://www.instagram.com/philip.anders96/WATCH PHILIP'S FIRST BUILT ONLINE EPISODE:How Creators Can Find Their Voice: https://www.youtube.com/watch?v=X5hyXVfUTz8------------
Ever wonder which third-party tools you actually need—and which ones you can skip? This week, I'm breaking down my recommended Etsy seller tools, from free options to need-to-haves, best-to-haves, and nice-to-haves, so you can choose what makes sense for your stage of selling. If you love efficiency and smart systems, you're going to love this tool list. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop ⭐" How to Earn your first $10k on Etsy" Ebook Waitlist: https://www.howtosellyourstuff.com/interested-in-ebook ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ➡️ 40 listings free with my link (save $8): https://etsy.me/4jy41Js ➡️ Canva (free) does not allow you to export with transparent background or remove background, no magic studio (erase pixels, grab text, remove elements) https://www.canva.com/ ➡️ Profittree (data, calculator, research, keywords)--- one time fee for lifetime access $67 https://lifetime.profittree.io/?via=lizzie87 Tutorial: https://www.youtube.com/watch?v=VO7Ra18ZPTw&t=1s ➡️ Free Chatgpt account (listing descriptions, ideas – product picker, customer responses, etc) ➡️ Try my free product picker tool: https://www.howtosellyourstuff.com/what-to-sell-on-etsy ➡️ AI image generator tool: Ideogram is best for beginners: https://ideogram.cello.so/9T2aVq0TKWv BEST TO HAVE: ➡️Trendspotting $37 per month (KEEP20 for month 1 at $17) https://www.howtosellyourstuff.com/offers/JxNYgLnw ➡️ Canva pro (paid) $15/month https://www.canva.com/ ➡️ Everbee: https://www.everbee.io/?via=lizzie (free version, $29, $99) Tutorial: https://youtu.be/MucPFkvC8sk?si=iyaD0RbMbIp3echw ➡️ Chatgpt (or other LLM like Grok/Gemini) free to $20/month https://chatgpt.com/ ➡️ Professional mockups: $3-7 each—get started for $20-$50 Request my free resource of high converting mockups: https://www.howtosellyourstuff.com/request-mockups-resource ➡️ Legal Topics: https://www.howtosellyourstuff.com/legal-topics ➡️ LLC Setup depends on state and varies widely. Operating agreement template (Paige Hulse $475) Use code SMILEY10 for 10% off: ➡️ Single Person LLC Agreement: https://www.shopcreativelaw.com/shop/the-single-person-llc-operating-agreement ➡️ Multi-Member LLC Agreement: https://www.shopcreativelaw.com/shop/multi-member-llc-operating-agreement ➡️ Quickbooks: go through your Etsy shop Finances tab $10-57/month ➡️ Chase Credit Card I use and recommend for Print on Demand (we both get bonus points with this link): https://www.referyourchasecard.com/19u/I9FKMHYBEE ➡️ Printify (print on demand supplier): https://printify.com/ ➡️ My Favorite Cost Effective Shipping Tools from Amazon: —Boxes—search by the size you need: https://amzn.to/48P2BDS -Cost Effective Shipping tape: https://amzn.to/3wvpXw9 -Label printer: https://amzn.to/3HhKuJV -Labels rolls: https://amzn.to/3wv9kRm -Normal printer label sticker sheets: https://amzn.to/48rW4zf -Fragile stickers: https://amzn.to/3ovCzjB -Scale for weighing packages: https://amzn.to/30cfcTT NICE TO HAVE: ➡️ Scaling Society (my all inclusive membership): https://www.howtosellyourstuff.com/scaling-society ➡️ Gaming Laptop (for a lot of AI or visuals) https://amzn.to/3Yq6vzO ➡️ Kittl: https://www.kittl.com/ ➡️ Midjourney (AI image generator): https://www.midjourney.com/ ➡️ Lastpass- password saver: https://lastpass.com ➡️Creative Fabrica: https://www.creativefabrica.com/promo/7088/0P693-FGHIJKLMNO/ref/2877703 One month free (up to 10 downloads), Then $9.99/month for All Access Subscription ➡️ Simply Listed—mockup tool (14 day free trial, then $15-30/month): https://simplylisted.io/?via=lizzie ➡️ Hello Custom—personalized POD listings (one time fee $67): https://offer.hellocustom.io/lifetime-offer?affiliate_id=4273827
How do you use Etsy Print-On-Demand to buy your dream home and build real financial freedom? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Heather Marie, Etsy print on demand seller and creator behind Heather Studio, who scaled her shop past 250k a year and used that income plus YouTube and disciplined saving to help buy a near seven figure, seven bedroom “forever home” while still prioritizing time, location, and financial freedom. ------------HEATHER MARIE:- YouTube: https://www.youtube.com/@itsheatherstudio- Instagram: https://www.instagram.com/itsheatherstudio- TikTok: https://www.tiktok.com/@itsheatherstudio- Website: https://studio.heatherxstudio.com/etsypodcrashcourseWATCH HEATHER'S FIRST BUILT ONLINE EPISODE:From Radiology To 250k On Etsy: https://www.youtube.com/watch?v=JIsfX_Xfiqw------------
How do you turn a “small Etsy shop” into a multi five figure business without burning out or giving up your creativity. For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Valery Danilov, calligrapher and founder of the Alettera Etsy shop, to break down how a single family tree project turned into two Etsy shops, digital templates that sell on autopilot, and a custom calligraphy arm that helped her hit a 20k month. Valery shares how she stopped treating Etsy like a side hobby, built a moat around her custom work instead of racing to the bottom on price, and used Etsy to quit her full time job and support maternity leave.------------VALERY DANILOV:- Website: https://www.alettera.co- Etsy Shop: https://www.etsy.com/shop/AletteraShop- LinkedIn: https://www.linkedin.com/in/valerydanilov/------------
It's time for another Etsy FAQ episode! Listen in to hear everything from creating listings faster, how to get Disney licensing, the best ways to use AI in your business, building an email list--- and so much more! **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: Profittree: The In Demand badge is BACK!!! Plus tags for every listing. ➡️Check out ProfitTree's new product research tool ETSY RADAR: https://lifetime.profittree.io/?via=lizzie87 Get the best profit tracking tool to help you know your numbers AND a product research tool for a one time fee of $67. (completely insane) Profittree Tutorial: https://www.youtube.com/watch?v=VO7Ra18ZPTw&t=1s Interested in my Scaling Society? Let me know: https://www.howtosellyourstuff.com/interested-in-a-scaling-society *Join my inner circle where you'll get access to my coaching group every current and future course and workshop I create, weekly resources, trendspotting, DFY templates-- and more. Coming in January! SEO Tool: Try Everbee Free: https://www.everbee.io/?via=lizzie ➡️ Everbee tutorial (my SEO tool): https://www.youtube.com/watch?v=MucPFkvC8sk Public Domain info: https://guides.lib.utexas.edu/pd/info Legal Episodes Playlist and Resources: https://www.howtosellyourstuff.com/legal-topics Disney licensing: https://www.disneystudiolicensing.com/ FAN FAVORITE RESOURCES:
How can founders use podcasts to build a real personal brand, get out of stealth mode, and make their go-to-market less painful? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Ryan Estes, co founder of Kitcaster and creator of the AI for Founders podcast newsletter, to talk about founder led marketing, why hiding behind “stealth mode” keeps your startup stuck, and how podcast interviews give you reps to tell your story, sharpen your positioning, and attract the right customers, talent, and partners. Ryan shares the journey of building and exiting a podcast booking agency, how he thinks about agency multiples, why conversation is the backbone of reputation, and how small teams can use content and AI to punch above their weight.------------RYAN ESTES:- LinkedIn: https://www.linkedin.com/in/estesryan/- YouTube: https://www.youtube.com/channel/UCt7Kpr7L3J13gVUgnos29mg- Podcast Newsletter: https://aiforfounders.co------------
How can you turn product review content into semi passive income while still being present for your kids and family? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Kathleen Kobel, longtime seller, content creator, and author of The Unconventional Business Model, to break down how she shifted from agency work into the Amazon influencer program, how she stacks multiple income streams from one skill, what realistic earning ranges look like, and why this style of creator business is especially powerful for moms who want flexibility, smarter systems, and long term freedom. ------------KATHLEEN KOBEL:- YouTube: https://www.youtube.com/channel/UCk68KBWfCoHrL6bZlrgA07g- Website: https://kathleenkobel.com- Masterclass: https://kathleenkobel.com/masterclass------------
What does it really take to scale your business without becoming the bottleneck or burning out your team? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Danielle Dufresne, founder of The Auxiliary Co, a fractional production operations partner for agencies and in-house creative teams. Danielle explains the scaling phase most founders get wrong, when to bring in systems and support, how her team helped launch YouTube Shorts with native-feeling content, and why delegation, clear roles, and creative constraints are key to growing without losing your edge. ------------DANIELLE DUFRESNE:- Website: https://www.theauxiliaryco.com- Instagram: https://www.instagram.com/theauxiliaryco/ - LinkedIn: https://www.linkedin.com/in/danidufresne/ ------------
Where did EverBee really come from, and what is the real story behind its “overnight success”? For that and more, follow us here and subscribe to our YouTube channel!In this special Built Online episode, George McConnell turns the mic around and interviews Cody McGuffie, founder and CEO of EverBee and EverBee Store. Cody shares how failed experiments in real estate and Amazon FBA led to a simple Etsy spreadsheet, why he believes every creator should own a business, and how a walk with his son Axton inspired the EverBee name and brand.You will hear Cody and George talk about luck, clarity, failure, customer obsession, the vision for EverBee Store, and a long term mission to power millions of small businesses. If you have ever wondered who is really behind EverBee and where it is going, this is the backstory.WATCH GEORGE'S PREVIOUS BUILT ONLINE EPISODE:$4 Million in 6 Years with George McConnell: https://www.youtube.com/watch?v=LL2-7NJoh50------------GEORGE MCCONNELL:YouTube: https://www.youtube.com/channel/UCukxylq4xJppUDMW-gi-9jQInstagram: https://www.instagram.com/youretsymentorWebsite: https://youretsymentor.com------------
How do top sellers actually rank products and get Q4 ready without guessing on ads or keywords for months? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Will Haire, CEO and Co-Founder of Bellavix, an agency that has helped brands drive over half a billion dollars in marketplace sales. Will walks through the real ranking formula Amazon cares about, when brands should expand from DTC into Amazon and Walmart, and how to protect your reputation from bad resellers and counterfeit products.He also breaks down Q4 strategy for giftable products, how to use promotions, email, paid traffic and creator programs to drive profitable sales, and what kind of budget and timelines brands should expect when launching or scaling on marketplaces. If you have a multi-channel brand and want Amazon to become a serious revenue line instead of a guessing game, this one is for you. ------------WILL HAIRE:- Website: https://www.bellavix.com/- LinkedIn: https://www.linkedin.com/in/willhaire/- Email: hello@bellavix.com------------
How Can AI Make Good Developers Great and Help Non-Technical Founders Ship Faster? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Roger Einstoss, CEO and Founder of Braintly. Roger shares how AI elevates engineers, when to use no-code or “vibe coding,” why U.S. teams should hire in LATAM time zones, and how squads vs staffing models really work. He explains how AI is reshaping PM and QA, what “regenerative” codebases might look like, and the mindset founders need to survive the daily roller coaster. ------------ROGER EINSTOSS:- Website: https://www.braintly.com- LinkedIn: https://www.linkedin.com/in/rogereinstoss/- Instagram: https://www.instagram.com/wearebraintly/------------
Grow faster than 99% of Etsy shops
Want a simple path to your first 100 customers and real profit? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sit down with Azgari Lipshy, founder of Azgari.com and veteran operator across CPG and local services. Azgari shares how to validate demand before you build, why door knocking still works, and how micro-influencers, recurring revenue, and tight operations can take a lawn or window-cleaning business from zero to $300K in year one with healthy margins. ------------AZGARI LIPSHY:- Website: https://azgari.com- Instagram: https://www.instagram.com/azgari.lipshy/- LinkedIn: https://www.linkedin.com/in/azgari-lipshy/------------
How can you turn consistent work into real wealth online? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sit down with Ryan Hogue, e-commerce creator and investor, who scaled passive income across Amazon, Etsy, and more. Ryan explains diversification, dollar-cost averaging, why he treats the S&P 500 as a baseline, and his thesis on Bitcoin as digital gold, plus rules to protect cash flow while you invest. ------------RYAN HOGUE:- YouTube: https://www.youtube.com/ryanhoguepassiveincome- Website: https://ryanhogue.com/- Facebook Group: https://www.facebook.com/RyanHogueOfficial/------------
Want to rank #1 on Amazon and turn your listings into consistent bestsellers? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sit down with Sean Stone, founder of Stone's Goods and YouTuber teaching Amazon sellers how to master SEO, PPC, and product rankability. Sean breaks down the exact strategies behind organic ranking, how to optimize listings for conversion, and the paid ad structure that keeps your products visible, profitable, and growing. ------------SEAN STONE:- YouTube: https://www.youtube.com/@sean_stone_amazon_tutorials- Website: https://www.stonesgoods.com/- LinkedIn: https://www.linkedin.com/in/sean-stone/------------
Watch me build a fully functional print on demand store with trending designs from Amazon, using Everbee store to host the e-commerce site!
Watch me build a fully functional print on demand store with trending designs from Amazon, using Everbee store to host the e-commerce site!
Are you tired of hidden fees and confusing financial advice keeping you from building real wealth? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sit down with Douglas Lynam, author of From Monk to Money Manager, who went from living in a monastery to managing millions. Douglas shares how purpose and profit can coexist, the biggest financial traps entrepreneurs fall into, and the simple systems you can use to cut costs, invest smarter, and build long-term freedom. ------------DOUGLAS LYNAM:- Book: https://a.co/d/9lxtRx6- Website: https://www.douglynam.com/- Email: doug@douglynam.com------------
Trying to scale from scratch, without investors or relying on Etsy or Amazon? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sit down with Adam Callinan, founder of Pentane, an e-commerce growth platform helping brands scale profitably without heavy ad spend. Adam breaks down how he built and sold a $10M DTC brand, the strategies behind pricing, fulfillment, and retention, and how creators can own their traffic, their data, and their destiny through smarter systems and direct relationships. ------------ADAM CALLINAN:- Website: https://www.pentane.com/- LinkedIn: https://www.linkedin.com/in/adammcallinan/- YouTube: https://www.youtube.com/@GrowthMavericksPodcast- Instagram: https://www.instagram.com/adam_callinan/------------
Are you struggling to stay consistent, avoid burnout, and keep your mind sharp as an entrepreneur? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sat down with Samson Odusanya, high-performance coach and mindset mentor helping entrepreneurs build discipline, purpose, and peace without burning out. Samson shares his mental framework for staying grounded under pressure, how to reset your nervous system through movement and stillness, and how to align your habits with your mission so you can focus, perform, and lead with clarity.------------SAMSON ODUSANYA:- Instagram: https://www.instagram.com/samsons_strength/------------
Are you trying to buy, grow, or sell an online business for top dollar? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we sit down with Blake Hutchison, CEO of Flippa, the leading marketplace to buy and sell online businesses. Blake breaks down what buyers really pay for, how to price using data not hope, the due diligence steps that protect you, and the playbook to grow, package, and exit your site, store, or SaaS for maximum value. ------------BLAKE HUTCHISON:- Website: https://flippa.com/?buy_sell=Podcast_Builtonline- Free Valuation: https://flippa.com/free-valuation?buy_sell=Podcast_Builtonline&type=generic- LinkedIn: https://www.linkedin.com/in/blakehutchison/- YouTube: https://www.youtube.com/@Flippamarketplace------------
Are you trying to grow your online store with smarter email marketing, higher conversions, and automations that actually make sales while you sleep? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with email strategist and copywriter Asad Kanaan (Funneled Forward), who went from engineering to building and selling ecommerce brands, then helping founders install the systems that convert. Asad walks through the product-page elements that lift conversions, the essential automations (cart recovery, welcome, post-purchase), segmentation that speaks your customer's language, and simple benchmarks so you know what “good” looks like. ------------ASAD KANAAN:- Website: https://funneledforward.com/- LinkedIn: https://www.linkedin.com/in/asadkanaan/------------
What does it really take to build unshakable discipline and a winning mindset? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Dre Baldwin, former professional basketball player and founder of Work On Your Game, a company helping entrepreneurs systematize discipline, confidence, and mental toughness. Dre shares how he went from uploading basketball drills on early YouTube to building a global brand, why success is a process of “being” before “doing,” and how entrepreneurs can reprogram their mindset to perform at the highest level. ------------DRE BALDWIN:- YouTube: https://www.youtube.com/Dreupt- Website: http://www.workonyourgame.com- Book: http://thirddaybook.com- Facebook: http://facebook.com/WorkOnYourGameUniversity- Instagram: http://instagram.com/DreBaldwin------------
Here's my daily 10-minute Etsy SEO routine to climb search results fast and turn views into sales. I walk through exactly how I pick underperforming listings, when to duplicate vs. edit, how I find demand-backed keywords, and the exact description structure that feeds Etsy's algorithm (and AI Overviews). I also show what great photos/video look like, how to write alt text that actually helps, and the “special sauce” value add-ons that make your listing beat competitors—without racing to the bottom on price. What you'll learn (quick skim): • Strategy overview: how winners use small, consistent daily actions • Existing listings: identify >6-month low-traffic products to fix first • Age rule: when to duplicate + delete vs. refresh in place • Keyword research: demand checks (Allora/E-rank/EverBee), long-tails first in titles & full tag coverage • Descriptions that rank: keyword-rich opener, benefits, specs, internal links, CTA (with a plug-and-play prompt) • Images & video: click-worthy cover, clear angles, fast product demo, proper alt text • Value bombs: bonuses with dollar value, social proof, positioning, and premium pricing strategies Perfect for: Etsy sellers who want a repeatable, fast routine to earn more impressions, clicks, and conversions—without guesswork. #EtsySEO #EtsySeller #EtsyTips #SellOnEtsy #SEO Grow faster than 99% of Etsy shops
Can AI agents run your entire marketing team? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Tom Hollands, CEO and Co-Founder of AMT (Autonomous Marketing Team), a platform that automates influencer outreach and marketing execution with AI agents. Tom shares how AMT handles thousands of influencer conversations in parallel, why agentic AI can build stronger relationships than humans, and how the future of online business will empower small teams and solo founders to scale like never before. ------------TOM HOLLANDS:- Website: https://www.amt.ai/- X/Twitter: https://x.com/tdoggyholhol- LinkedIn: https://www.linkedin.com/in/thomas-hollands/------------
I'm diving into Etsy's latest title change recommendations—and why they're causing chaos for sellers. If you've been tempted to shorten your titles or follow Etsy's new guidelines, watch this first. I explain exactly how changing titles can reset your listings, tank your traffic, and crush your sales. Here's what I cover: • Why Etsy's advice on shorter titles is misleading and risky • How the algorithm uses listing history and customer behavior to rank products • The real danger of changing titles on best-selling listings • When (and how) you can test shorter titles on new or underperforming listings • Why keyword research tools like Alura, eRank, and EverBee are more reliable than Etsy's AI tool • A smarter way to protect your traffic, test safely, and avoid wrecking your shop • The importance of using proven keywords with real search traffic • How to approach Etsy's updates strategically without tanking your sales This is a must-watch if you want to protect your shop and avoid costly mistakes. #EtsyTips #EtsySEO #EtsySeller Grow faster than 99% of Etsy shops
Is AI the future of SEO or a credibility killer? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Jade Pruett, founder of Hello SEO, an agency helping entrepreneurs and small businesses get found online. Jade shares how she grew her agency from a side hustle into a full-time business, why most people misuse AI in content creation, and what strategies actually work to optimize for both Google and AI-driven search.------------JADE PRUETT:- Company Website: http://www.helloseo.com- Instagram: https://www.instagram.com/jadefromhelloseo/- LinkedIn: https://www.linkedin.com/in/jade-pruett-helloseo/------------
Four months ago, Becca started a digital product Etsy shop using AI design tools. Today, she's sharing how it's going. This is the ultimate beginner fireside chat that's perfect for you if you'd like to learn more about starting an Etsy shop (without a handmade product), earning a more passive income, using AI tools to create products to sell online, and realistic expectations for your first few months in business. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: