Etsy Entrepreneur's Podcast

I'm sharing some tough news about how new tariffs are hitting small businesses and Etsy sellers harder than ever. I'll walk you through what's changing, why international shipping is suddenly a nightmare, and what options you actually have to keep selling.   Here's the breakdown:  • Why tariffs are crushing small businesses and Etsy sellers  • What changed with the “de minimis” rule and why shipments under $800 are no longer exempt  • Which countries have stopped shipping to the U.S. and why  • Why Etsy disabled shipping labels and how DDP (Deliver Duty Paid) works  • The alternatives like DHL and UPS that can still handle these orders  • What small businesses can do right now to protect profits and adapt  • Why writing to Congress might be the only real solution   Hashtags: #EtsySeller #SmallBusinessTips #Tariffs #Ecommerce     Grow faster than 99% of Etsy shops

Etsy just dropped a massive change to their ads platform — and it's going to affect every seller running Etsy Ads. I walk you through exactly what's different, how the new “ad strategy buckets” work, and why this could be a big problem if you're not careful.   Here's what I cover step by step:  • The new $25/day minimum to access Etsy's ad strategy options  • What each of the three strategies actually means for your shop  • Why the “balanced” strategy is your default if you spend less than $25  • The risk of increasing orders vs. increasing return on ad spend  • The hidden cost sellers don't realize with these changes  • Whether or not you should even be running ads right now  • Why organic sales are more important than ever before  • How to avoid losing hundreds of dollars testing the wrong strategy   This change is still in beta, but it could completely shift how sellers approach Etsy Ads. Before you touch your ad budget, watch this breakdown to avoid costly mistakes.   #EtsySellerTips #EtsyAds #EtsyMarketing   Grow faster than 99% of Etsy shops

Etsy just rolled out some sneaky new changes, and I'm walking you through everything you need to know so you don't get caught off guard. Some updates are frustrating, others are actually useful, and a few could impact your sales if you're not paying attention.   Here's what I cover:  • Why Etsy removed the shop owner name and profile picture from your storefront  • How the new “shop age” display can hurt or help your credibility  • The changes to reviews and why the new star system feels off  • Why moving the announcement section might cost you sales and what to do about it  • A new product grouping feature that could increase your shop's visibility  • Etsy Plus updates that let you customize your shop's look (but with limits)  • More detailed review options that give buyers new ways to rate your shop  • How to adapt to these changes and keep your sales growing   #EtsyTips #EtsySeller #EtsySEO #EtsyUpdates       Grow faster than 99% of Etsy shops

In this video, I'm showing you my exact 5-step strategy to grow your Etsy printables shop faster than 99% of other sellers. These are the same steps I used to generate over $500,000 in sales, and I've taught them to hundreds of students to get faster growth without burning out.   Grow faster than 99% of Etsy shops

I break down Etsy's latest update that directly affects your ability to get more sales—fast.

I break down Etsy's strange but telling Q2 2025 earnings report — and what it really means for sellers like you. We'll walk through why revenue went up even though sales and profits went down, what GMS means (explained simply), and how Etsy is quietly squeezing more money out of every transaction. I'll also show you what's happening behind the scenes with AI rollouts, app improvements, stock movements, and how sellers can stay smart during all this change. Grow faster than 99% of Etsy shops

Grow faster than 99% of Etsy shops

In this video, I break down exactly how Etsy's new AI-powered search is going to change the way your listings show up — and how to get ahead of it right now. If you don't adjust your SEO strategy to work with this smart search system, you risk getting buried by competitors who do. Still Stuck on Etsy?

Still Stuck on Etsy? You're probably wasting time on what doesn't work. Steal my $540K Etsy framework, get live support & see how to shortcut your success.

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Get the full ads training with an interactive ads spreadsheet along with tons of other resources to help you grow your Etsy business here:

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In this video, I break down exactly how to increase traffic to your Etsy shop, both from inside and outside Etsy. If you're struggling to get views or sales, it may be because you're not using the right strategies. I'll walk you through key traffic levers like Etsy SEO, listing optimization, keyword strategy, and using reviews to build trust. I also explain how consistency plays a huge role in growing your shop and why patience is crucial for long-term success. For those ready to go beyond Etsy's internal traffic, I cover external methods like social media, email marketing, blogging, YouTube content, and even in-person events. By the end, you'll have actionable steps to increase visibility and sales for 2025 and beyond. If you want even more support, join my free community for Etsy sellers—link in the show notes!   Main points covered in the video: • How Etsy's algorithm works and why SEO is critical • The right way to use keywords to boost your listing's visibility • Why reviews and the number of listings can impact your shop's growth • The importance of consistency and why you should avoid making too many tweaks too fast • When to start using Etsy ads and why timing matters • How to leverage external traffic sources like social media, email marketing, and YouTube to grow your shop

5 Steps to Jumpstart Your Etsy Business for 2025 As we head into 2025, I want to share a simple yet powerful 5-step plan to help you jumpstart your Etsy business, overcome challenges, and move closer to your goals. Whether you're feeling stuck or just looking for fresh inspiration, these steps will give you clarity, focus, and the momentum you need to thrive. Let's dive in!   1. Embrace the Truth About Passion and Hard Work You've probably heard the phrase, “Do something you love, and you'll never work a day in your life.” While it sounds great, I have to call it out—it's not true.Even when you're passionate about your work, it still takes effort, consistency, and determination to make it successful.   The reality is that running an Etsy business can feel like hard work, even if you love what you do. And that's okay! Passion is essential because it helps you push through tough times, but passion alone isn't enough. Success comes from sticking with it, even when the grind feels overwhelming.   Remember, you're not just selling products; you're solving problems and bringing value to your audience. If you truly care about your customers, you'll find the motivation to keep going, even when the work feels challenging.   2. Avoid Fly-By-Night Strategies Etsy success isn't about chasing quick fixes or gaming the system. Many sellers fall into the trap of trying to hack their way to the top—whether it's using outdated tricks to manipulate the algorithm or relying solely on fleeting trends.   For example, some sellers used to renew their listings daily, hoping for a temporary search boost. That tactic doesn't work anymore, and even if it did, it's not sustainable. Similarly, basing your shop entirely on trending products can lead to constant stress, as trends fade quickly.   Instead, focus on building a sustainable business model. Learn tried-and-true Etsy SEO strategies, understand your niche, and cater to a specific audience. This approach will save you time, money, and frustration in the long run.   3. Build a Sustainable Business by Serving a Target Market If you want to thrive on Etsy, you need to focus on serving a specific audience or niche. This means understanding your customers' needs, preferences, and pain points. Who are they? What problems can your products solve for them?   When you center your business around a target audience, you create a roadmap for success. Instead of chasing trends or throwing random products into your shop, you'll have a clear direction.   Here's the key: Stop thinking about “making money” and start thinking about how to serve your audience. Focus on their needs, their likes, and what will genuinely make their lives better. Over time, this approach will not only bring in sales but also build customer loyalty and trust.   4. Master the Do-Learn-Do Cycle If there's one formula that leads to success, it's this: Do, Learn, Do. Here's how it works: • Do: Take action in your business. List new products, test new keywords, or try a new marketing strategy. • Learn: Analyze the results. Which listings are getting traffic? What's selling? What's not? • Do Again: Use what you've learned to refine your approach, then take action again.   This cycle is all about continuous improvement. Too many people get stuck because they're afraid to start, or they take action but don't learn from the results. The more you repeat this process, the better you'll get at identifying what works and what doesn't.   5. Stay Consistent Consistency is the secret sauce to Etsy success. It's not about doing everything perfectly but about showing up regularly and putting in the work.   For example, adding new listings consistently is one of the best ways to improve your shop's visibility and sales. Based on recent Etsy seller polls I conducted, most sellers who struggle aren't adding listings frequently enough.   Here's the truth: You can't expect to see results if you're not consistently working on your shop. Whether it's creating new products, improving old listings, or researching keywords, small, consistent actions add up over time.   Final Thoughts: Your Roadmap for 2025 Running a successful Etsy business isn't about shortcuts or quick wins—it's about building a strong foundation and staying committed to your goals. • Focus on hard work and passion, knowing that it takes effort to succeed. • Avoid gimmicks and fly-by-night strategies, and instead build a business that lasts. • Serve a specific audience and meet their needs with amazing products. • Embrace the do-learn-do cycle for continuous growth. • Stay consistent, even when progress feels slow.   2025 can be your best year yet if you stay focused, take action, and refuse to give up. You've got this—I'm rooting for you every step of the way! Let me know in the comments what your biggest goal is for 2025, and let's make it happen together.    

In this episode, I dive into the topic of Etsy fees and explore whether Etsy will follow the trend of other e-commerce platforms reducing or eliminating seller fees. As a seasoned Etsy and e-commerce seller with nearly a million dollars in sales, I break down recent fee changes from platforms like Mercari, eBay, and Poshmark, and what these shifts could mean for you as an Etsy seller. I'll explain why fees are a necessary part of doing business online, how to manage your profit margins, and how to prepare if Etsy's fees continue to rise. If you're looking for ways to increase profits while navigating rising fees, this episode is for you.