Etsy Entrepreneur's Podcast

In this video, I break down exactly how Etsy's new AI-powered search is going to change the way your listings show up — and how to get ahead of it right now. If you don't adjust your SEO strategy to work with this smart search system, you risk getting buried by competitors who do. Still Stuck on Etsy?

Still Stuck on Etsy? You're probably wasting time on what doesn't work. Steal my $540K Etsy framework, get live support & see how to shortcut your success.

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Get the full ads training with an interactive ads spreadsheet along with tons of other resources to help you grow your Etsy business here:

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In this video, I break down exactly how to increase traffic to your Etsy shop, both from inside and outside Etsy. If you're struggling to get views or sales, it may be because you're not using the right strategies. I'll walk you through key traffic levers like Etsy SEO, listing optimization, keyword strategy, and using reviews to build trust. I also explain how consistency plays a huge role in growing your shop and why patience is crucial for long-term success. For those ready to go beyond Etsy's internal traffic, I cover external methods like social media, email marketing, blogging, YouTube content, and even in-person events. By the end, you'll have actionable steps to increase visibility and sales for 2025 and beyond. If you want even more support, join my free community for Etsy sellers—link in the show notes!   Main points covered in the video: • How Etsy's algorithm works and why SEO is critical • The right way to use keywords to boost your listing's visibility • Why reviews and the number of listings can impact your shop's growth • The importance of consistency and why you should avoid making too many tweaks too fast • When to start using Etsy ads and why timing matters • How to leverage external traffic sources like social media, email marketing, and YouTube to grow your shop

5 Steps to Jumpstart Your Etsy Business for 2025 As we head into 2025, I want to share a simple yet powerful 5-step plan to help you jumpstart your Etsy business, overcome challenges, and move closer to your goals. Whether you're feeling stuck or just looking for fresh inspiration, these steps will give you clarity, focus, and the momentum you need to thrive. Let's dive in!   1. Embrace the Truth About Passion and Hard Work You've probably heard the phrase, “Do something you love, and you'll never work a day in your life.” While it sounds great, I have to call it out—it's not true.Even when you're passionate about your work, it still takes effort, consistency, and determination to make it successful.   The reality is that running an Etsy business can feel like hard work, even if you love what you do. And that's okay! Passion is essential because it helps you push through tough times, but passion alone isn't enough. Success comes from sticking with it, even when the grind feels overwhelming.   Remember, you're not just selling products; you're solving problems and bringing value to your audience. If you truly care about your customers, you'll find the motivation to keep going, even when the work feels challenging.   2. Avoid Fly-By-Night Strategies Etsy success isn't about chasing quick fixes or gaming the system. Many sellers fall into the trap of trying to hack their way to the top—whether it's using outdated tricks to manipulate the algorithm or relying solely on fleeting trends.   For example, some sellers used to renew their listings daily, hoping for a temporary search boost. That tactic doesn't work anymore, and even if it did, it's not sustainable. Similarly, basing your shop entirely on trending products can lead to constant stress, as trends fade quickly.   Instead, focus on building a sustainable business model. Learn tried-and-true Etsy SEO strategies, understand your niche, and cater to a specific audience. This approach will save you time, money, and frustration in the long run.   3. Build a Sustainable Business by Serving a Target Market If you want to thrive on Etsy, you need to focus on serving a specific audience or niche. This means understanding your customers' needs, preferences, and pain points. Who are they? What problems can your products solve for them?   When you center your business around a target audience, you create a roadmap for success. Instead of chasing trends or throwing random products into your shop, you'll have a clear direction.   Here's the key: Stop thinking about “making money” and start thinking about how to serve your audience. Focus on their needs, their likes, and what will genuinely make their lives better. Over time, this approach will not only bring in sales but also build customer loyalty and trust.   4. Master the Do-Learn-Do Cycle If there's one formula that leads to success, it's this: Do, Learn, Do. Here's how it works: • Do: Take action in your business. List new products, test new keywords, or try a new marketing strategy. • Learn: Analyze the results. Which listings are getting traffic? What's selling? What's not? • Do Again: Use what you've learned to refine your approach, then take action again.   This cycle is all about continuous improvement. Too many people get stuck because they're afraid to start, or they take action but don't learn from the results. The more you repeat this process, the better you'll get at identifying what works and what doesn't.   5. Stay Consistent Consistency is the secret sauce to Etsy success. It's not about doing everything perfectly but about showing up regularly and putting in the work.   For example, adding new listings consistently is one of the best ways to improve your shop's visibility and sales. Based on recent Etsy seller polls I conducted, most sellers who struggle aren't adding listings frequently enough.   Here's the truth: You can't expect to see results if you're not consistently working on your shop. Whether it's creating new products, improving old listings, or researching keywords, small, consistent actions add up over time.   Final Thoughts: Your Roadmap for 2025 Running a successful Etsy business isn't about shortcuts or quick wins—it's about building a strong foundation and staying committed to your goals. • Focus on hard work and passion, knowing that it takes effort to succeed. • Avoid gimmicks and fly-by-night strategies, and instead build a business that lasts. • Serve a specific audience and meet their needs with amazing products. • Embrace the do-learn-do cycle for continuous growth. • Stay consistent, even when progress feels slow.   2025 can be your best year yet if you stay focused, take action, and refuse to give up. You've got this—I'm rooting for you every step of the way! Let me know in the comments what your biggest goal is for 2025, and let's make it happen together.    

In this episode, I dive into the topic of Etsy fees and explore whether Etsy will follow the trend of other e-commerce platforms reducing or eliminating seller fees. As a seasoned Etsy and e-commerce seller with nearly a million dollars in sales, I break down recent fee changes from platforms like Mercari, eBay, and Poshmark, and what these shifts could mean for you as an Etsy seller. I'll explain why fees are a necessary part of doing business online, how to manage your profit margins, and how to prepare if Etsy's fees continue to rise. If you're looking for ways to increase profits while navigating rising fees, this episode is for you.  

Etsy vs. Goimagine: A David vs. Goliath Showdown   Ranked Categories:   Mission/Business:    • Goimagine: Donates profits to charities helping children, such as Horizons for Homeless Children and Relief Nursery, and exclusively supports handmade items. Rating: 5  • Etsy: Profits are directed to shareholders, impacting seller and buyer experiences. No longer exclusively handmade. Rating: 1   Seller User Experience:    • Goimagine:  • Lacks integrated shipping labels.  • No promotional coupons for conversions.  • Requires Stripe for payments, adding extra steps.  • Limited analytics and no individual listing stats.  • No dedicated seller app, but has a community app.  • Similar listing and shop setup to Etsy, making it easy to transition.  • Keeps buyers within the seller's shop. Rating: 3  • Etsy:  • Comprehensive marketing suite and tools.  • Integrated payment processor and robust analytics.  • Alerts for conversions and detailed customer insights.  • Extensive experience and resources. Rating: 4.5   Support:    • Goimagine:  • Known for stellar seller support with CEO involvement.  • Easy to get help and quick resolutions.  • No support phone number, only a help center and forum. Rating: 4  • Etsy:  • Declining support quality since going public.  • Difficult to resolve issues quickly.  • Shops can be suspended with limited recourse.  • Has support chat and a help center. Rating: 3   Buyer Experience:    • Both offer gift recipient options and customer apps.  • Similar, user-friendly checkout processes.  • Etsy:  • Cleaner, more professional checkout.  • Multiple payment options like PayPal and Google Pay. Rating: 5  • Goimagine: Lacks additional payment options. Rating: 4   Traffic/Buyers:    • Goimagine:  • 600,000 visits in three months.  • 6,000 sellers.  • Estimated 46,500 buyers. Rating: 1  • Etsy:  • 1.3 billion visits in the same period.  • 93 million buyers per year.  • 8.3 million sellers. Rating: 5   Summary: Goimagine is a promising platform with a strong mission, but it currently lacks some of the tools and traffic that Etsy offers. While Etsy has more resources and a larger user base, Goimagine's focus on charitable donations and handmade items provides a unique appeal. Both platforms have their strengths and weaknesses, making the choice dependent on individual seller needs and values.

In this episode, we dive deep into the true costs of selling Print On Demand (POD) products on Etsy. Discover how much profit you can actually make and get all the crucial information to avoid losing money when starting your POD business. Many sellers overlook important factors that can impact their earnings. I also emphasize that POD is not an easy, passive, or get-rich-quick venture. Learn the realities and prepare yourself for success!  

Choose Your Own Etsy Adventure Here   How Much Does It Cost to Start on Etsy? Curious about the costs of starting an Etsy shop? Let's break it down: Etsy Fees:  • Listing Fee: $0.20 per item for 4 months, charged every time you list or relist an item.  • Transaction Fee: 6.5% of the order total (including shipping and gift wrapping).  • Processing Fee: Varies by country, but in the US it's 3% + $0.25 per transaction. Example:  • Item Price: $25  • Shipping Cost: $5 (paid by customer)  • Total Fees: 9.5% + $0.45 per sale  • Calculation:  • Shipping: $5  • Transaction and Processing Fees: $2.85 (9.5% of $30) + $0.45 = $3.30  • Total Fees: $8.30  • Take Home: $30 - $8.30 = $21.70 (about 72% of the total) Other Expenses:  • Labor  • Materials  • Equipment  • Shipping supplies  • Taxes   Advertising Costs:  • Etsy Ads  • Offsite Ads Importance of High Profit Margins: Starting with high profit margins is crucial to cover additional costs. Example:  • Selling a shirt:  • Blank cost: $8  • Shipping supplies: $2  • Advertising: $5  • Other expenses: $15  • Total Costs: $23.30  • Take Home: $30 - $23.30 = $6.70 (22% profit margin) Final Thoughts: While starting on Etsy incurs about 10% in fees, it's a trade-off for access to millions of potential buyers. For comparison:  • Shopify: 2.9% + $0.30 per transaction  • eBay: 6-15% depending on the category  • Amazon: Average 15%, can be up to 45%  • Poshmark: 20% Starting on Etsy can be cost-effective with careful planning and high-margin products. Stay tuned for more insights!