Podcasts about Infoblox

Her early inspiration while growing up in Goa with limited exposure to career options. Her Father's intellectual influence despite personal hardships and shift in focus to technology.Personal tragedy sparked a resolve to become financially independent and learn deeply.Inspirational quote that shaped her mindset: “Even if your dreams haven't come true, be grateful that so haven't your nightmares.”Her first role at a startup with Hands-on work with networking protocols (LDAP, VPN, DNS). Learning using only RFCs and O'Reilly books—no StackOverflow! Importance of building deep expertise for long-term success.Experiences with Troubleshooting and System Thinking; Transitioned from reactive fixes to logical, structured problem-solving. Her depth of understanding helped in debugging and system optimization.Career move to Yahoo where she led Service Engineering for mobile and ads across global data centers got early exposure to big data and machine learning through ad recommendation systems and built "performance and scale muscle" through working at massive scale.Challenges of Scale and Performance Then vs. Now: Problems remain the same, but data volumes and complexity have exploded. How modern tools (like AI/ML) can help identify relevance and anomalies in large data sets.Design with Scale in Mind - Importance of flipping the design approach: think scale-first, not POC-first. Encourage starting with a big-picture view, even when building a small prototype. Highlights multiple scaling dimensions—data, compute, network, security.Getting Into ML and Data Science with early spark from MOOCs, TensorFlow experiments, and statistics; Transition into data science role at Infoblox, a cybersecurity firm with focus areas on DNS security, anomaly detection, threat intelligence.Building real-world ML model applications like supervised models for threat detection and storage forecasting; developing graph models to analyze DNS traffic patterns for anomalies and key challenges of managing and processing massive volumes of security data.Data stack and what it takes to build data lakes that support ML with emphasis on understanding the end-to-end AI pipelineShifts from “under the hood” ML to front-and-center GenAI & Barriers: Data readiness, ROI, explainability, regulatory compliance.Explainability in AI and importance of interpreting model decisions, especially in regulated industries.How Explainability Works -Trade-offs between interpretable models (e.g., decision trees) and complex ones (e.g., deep learning); Techniques for local and global model understanding.Aruna's Book on Interpretability and Explainability in AI Using Python (by Aruna C).The world of GenAI & Transformers - Explainability in LLMs and GenAI: From attention weights to neuron activation.Challenges of scale: billions of parameters make models harder to interpret. Exciting research areas: Concept tracing, gradient analysis, neuron behavior.GenAI Agents in Action - Transition from task-specific GenAI to multi-step agents. Agents as orchestrators of business workflows using tools + reasoning.Real-world impact of agents and AI for everyday lifeAruna Chakkirala is a seasoned leader with expertise in AI, Data and Cloud. She is an AI Solutions Architect at Microsoft where she was instrumental in the early adoption of Generative AI. In prior roles as a Data Scientist she has built models in cybersecurity and holds a patent in community detection for DNS querying. Through her two-decade career, she has developed expertise in scale, security, and strategy at various organizations such as Infoblox, Yahoo, Nokia, EFI, and Verisign. Aruna has led highly successful teams and thrives on working with cutting-edge technologies. She is a frequent technical and keynote speaker, panelist, author and an active blogger. She contributes to community open groups and serves as a guest faculty member at premier academic institutes. Her book titled "Interpretability and Explainability in AI using Python" covers the taxonomy and techniques for model explanations in AI including the latest research in LLMs. She believes that the success of real-world AI applications increasingly depends on well- defined architectures across all encompassing domains. Her current interests include Generative AI, applications of LLMs and SLMs, Causality, Mechanistic Interpretability, and Explainability tools.Her recently published book linkInterpretability and Explainability in AI Using Python: Decrypt AI Decision-Making Using Interpretability and Explainability with Python to Build Reliable Machine Learning Systems  https://amzn.in/d/00dSOwAOutside of work, she is an avid reader and enjoys creative writing. A passionate advocate for diversity and inclusion, she is actively involved in GHCI, LeanIn communities.

A hacking group goes after Salesforce data, the FBI takes down the BidenCash carding forum, China offers rewards for Taiwanese military hackers, and high risk bugs are patched in enterprise software from HPE and Infoblox. Show notes

Phishing e-mail that hides malicious links from Outlook users Jan found a phishing email that hides the malicious link from Outlook users. The email uses specific HTML comment clauses Outlook interprets to render or not render specific parts of the email s HTML code. Jan suggests that the phishing email is intented to not expose users of https://isc.sans.edu/diary/Phishing%20e-mail%20that%20hides%20malicious%20link%20from%20Outlook%20users/32010 Amazon changing default logging from blocking to non-blocking Amazon will change the default logging mode from blocking to non-blocking. Non-blocking logging will not stop the application if logging fails, but may result in a loss of logs. https://aws.amazon.com/blogs/containers/preventing-log-loss-with-non-blocking-mode-in-the-awslogs-container-log-driver/ Cisco Removes Backdoor Cisco fixed a Cisco Identity Services Engine on Cloud Platforms Static Credential Vulnerability. https://sec.cloudapps.cisco.com/security/center/content/CiscoSecurityAdvisory/cisco-sa-ise-aws-static-cred-FPMjUcm7 Infoblox Vulnerability Details disclosed Details regarding several vulnerabilities recently patched in Infoblox s NetMRI have been made public. In particular an unauthenticated remote code execution issue should be considered critical. https://rhinosecuritylabs.com/research/infoblox-multiple-cves/

It sounds like your boss. It reads like your coworker. But it’s not them—it’s a scam, engineered by AI and executed by a human. Paul Wilcox, Vice President of Asia Pacific and Japan at Infoblox joins the Breakfast Show to discuss everything you need to know about the chilling rise of hybrid scams, and what it will take to outsmart them.See omnystudio.com/listener for privacy information.

　食事すら忘れて DNS の分析に打ち込むというこの企業の名は米 Infoblox 社。2024 年 11 月 20 日午後に東京大手町で、世界 14 都市で開催される同社の年次イベント「Infoblox Exchange 2024 Tokyo」が開催される。

Welcome to another exciting episode of The SaaS CFO Podcast! Today, we have the pleasure of hosting Pete Foley, the dynamic CEO and co-founder of ModelOp. With a rich background as a serial entrepreneur, Pete has successfully launched and sold several companies in the enterprise software space, including notable names like Infoblox and a thriving security company out of Israel. Now, Pete's latest venture, ModelOp, is pioneering in the rapidly growing field of AI governance, helping enterprises seamlessly and safely integrate AI models into their operations. ModelOp offers an enterprise software designed to ensure compliance with internal and external regulations while maintaining the efficacy of AI models. This innovative approach positions ModelOp at the forefront of the AI market, which continues to expand at an unprecedented pace. In this episode, Pete shares invaluable insights into his journey, market dynamics, and the strategic vision driving ModelOp forward. Whether you're interested in AI, SaaS, or entrepreneurial growth, this is an episode you won't want to miss! Tune in for an in-depth conversation packed with industry expertise and forward-looking perspectives. Show Notes: 00:00 Exited tech startups, ventured into emerging AI market. 03:43 Enterprise software for AI governance and orchestration. 07:49 AI interest spans all industries, emphasizing global opportunities. 09:58 Emerging Chief AI Officer role within organizations. 14:00 AI attracts significant attention and market tailwind. 19:09 Competitive advantage and strong multi-year contracts secured. 22:16 Understanding market maturity prevents over-investment mistakes. 23:44 ARR reflects growth and competitive advantage focus. Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/modelop-raises-10-million-in-series-b Pete Foley's LinkedIn: https://www.linkedin.com/in/petefoley2/ ModelOp's LinkedIn: https://www.linkedin.com/company/modelop/ ModelOp's Website: https://www.modelop.com/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Six Five Media is live for a segment on network management within hybrid & multi-cloud environments! Host Steven Dickens is joined by Infoblox's Chief Product Officer, Mukesh Gupta, for a conversation on reinventing DDI (DNS, DHCP, and IPAM) solutions for modern hybrid and multi-cloud environments with their new Universal DDI Product Suite. Their discussion covers: The evolving landscape of DDI management in hybrid and multi-cloud environments Key features and innovations within the Universal DDI™ Product Suite How Infoblox's solutions are designed to meet the needs of modern enterprises The importance of scalability and security in DDI solutions for businesses today Insights into future trends in DDI management and cloud infrastructure  

On this episode of Six Five On the Road, host Patrick Moorhead is joined by Infoblox's CEO Scott Harrell, for a conversation on redefining network services in the multi-cloud era. Their discussion covers: The evolution of network services in response to the demand for cloud solutions Infoblox's strategic approach to navigating the multi-cloud landscape Future trends in networking and cloud technologies  

Welcome to this week's edition of “MI&S Datacenter Podcast” I'm Patrick Moorhead with Moor Insights & Strategy, and I am joined by co-hosts Matt, Will, and Paul. We analyze the week's top datacenter and datacenter edge news. We talk compute, cloud, security, storage, networking, operations, data management, AI, and more!   Did Infoblox Crack The Code On Hybrid Multi-Cloud Management?  https://x.com/WillTownTech/status/1839033352797495571   Qubits For Kroners https://www.pensiondanmark.com/en/press/news/2024/pensiondanmark-invests-in-the-supercomputers-of-the-future/   Intel Makes A Statement In The Datacenter https://www.intel.com/content/www/us/en/newsroom/news/next-generation-ai-solutions-xeon-6-gaudi-3.html#gs.f7uipm   HPE Super Sizes AI With Aruba Central Updates https://x.com/WillTownTech/status/1838629239857320341   CAPTCHA If You Can https://tik-db.ee.ethz.ch/file/7243c3cde307162630a448e809054d25/   Making Storage Simple 101 https://www.networkworld.com/article/3538618/pure-storage-brings-storage-as-a-service-to-files.html   The Top 3 List - Getting To Know Us   Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

(0:00) Intro.(1:03) About the podcast sponsor: The American College of Governance Counsel.(1:50) Start of interview. *Reference to E137 with Coco Brown (CEO of Athena Alliance).(2:47) Yvonne's origin story.(5:49) Her executive career starting with Accenture, and later with VMware, New Relic, and CEO of Airware and Puppet.(9:03) On her board journey. Distinctions between private and public company service. Plus non-profits.(17:43) Explaining board composition and dynamics in VC-backed companies.(23:23) Explaining board composition and dynamics in PE-backed companies. "It's much more straightforward, structured, and contained."(27:39) On the 'Stay Private vs Go Public' debate and other considerations on private markets.(34:29) On the AI boom and how to think about it from a board's perspective: "how do you experiment and lean in without committing?"(39:06) On the increasing relevance of cybersecurity in the age of digitization. "Cyber attacks are like earthquakes in California. They're going to happen."(42:33) On geopolitics and the boardroom. "How you think about it really depends on what type of company you're in, how big it is, and what you're trying to achieve."(45:40) How to think about the ESG landscape.(49:56) Podcasts that she regularly listens to: Boardroom Governance with Evan Epstein :)The Economist PodcastsGrit Podcast with Joubin MirzadeganAcquired Podcast(52:03) Her mentors and sponsors. Carl Eschenbach John Chambers(54:44) Quotes that she thinks of often or lives her life by: "Be the change you want to see in the world" by Mahatma Gandhi,(55:15) An unusual habit or absurd thing that she loves: misting plants.(56:35) The living person she most admires: MacKenzie Scott.Yvonne Wassenaar is a seasoned Silicon Valley C-level executive and board member with experience across public, private equity-backed, and venture-backed companies. She currently serves on the boards of Forrester, Rubrik, Arista Networks, JFrog, Alation, Braze, and InfoBlox. She also serves on the boards of Harvey Mudd College and UCLA Anderson's Easton Technology Management Center. You can follow Evan on social media at:Twitter: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__You can join as a Patron of the Boardroom Governance Podcast at:Patreon: patreon.com/BoardroomGovernancePod__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

Dan is joined by Mark Himelstein, President of Heavenstone. Most recently, as Chief Technology Officer at RISC-V International, Mark contributed to shaping RISC-V technology through visionary leadership and industry expertise. He has a track record of executive roles at Graphite Systems, Quantum, and Infoblox. Dan discusses… Read More

  On this episode of the Six Five in the Booth, Will Townsend of Moor Insights & Strategy is joined by Infoblox's Dr. Renée Burton, Vice President, Threat Intelligence, for a deep dive into the world of DNS-based threat intelligence and how Infoblox is leading the charge in protecting businesses from an array of cyber threats. Their discussion covers: The pivotal role of DNS in the cybersecurity landscape and Infoblox's approach to unmasking threat actors. The intriguing story behind the names of threats like seahorses, pumas, vipers, dogs, and meerkats, and the significance of DNS in safeguarding against them. An exploration of Zero Day DNS and its importance in the battle against cyber threats. Infoblox's strategic shift from threat aggregator to creator and the reasoning behind this transition. The necessity of introducing new security products in a market flooded with solutions.  

On this episode of the Six Five in the Booth, Will Townsend of Moor Insights & Strategy is joined by Infoblox's Mukesh Gupta, Chief Product Officer for a conversation on the future of cybersecurity in an ever-evolving threat landscape. Their discussion covers: Strategies to track the constantly evolving threat landscape Emerging attack trends to watch The significance of DNS in cybersecurity enhancements by Infoblox Infoblox's latest innovations for enhanced protection and control Mukesh Gupta's insights on the biggest challenges for security professionals in 2025  

Meerkats are dangerous, I guess. Especially in DNS. Yeah, that Meerkat. Why should we know about this type of attack? How does China play in here? Where is the risk? Does this type of attack merit increased concern?

In today's episode, we dive into the sophisticated DNS activities of the China-linked threat actor known as Muddling Meerkat, who manipulates internet traffic and abuse DNS open resolvers. This cyber espionage endeavor has global implications as explained by Infoblox in an article at The Hacker News (https://thehackernews.com/2024/04/china-linked-muddling-meerkat-hijacks.html). Also, we discuss the FBI's warning about fake verification schemes targeting dating app users, uncovering the scam processes and providing tips to safeguard against such fraudulent activities as detailed in the BleepingComputer article (https://www.bleepingcomputer.com/news/security/fbi-warns-of-fake-verification-schemes-targeting-dating-app-users/#google_vignette). Lastly, we explore Google's efforts to enhance mobile security by preventing over 2 million malicious apps from entering the Play Store, highlighting their proactive measures and collaborations to safeguard user privacy. Read more about this at The Hacker News (https://thehackernews.com/2024/04/google-prevented-228-million-malicious.html). 00:00 Introduction 02:36 Dating App Scams 04:12 Google's Security Enhancements 06:47 Muddling Meerkat's DNS Manipulation Generate single use credit card numbers: https://app.privacy.com/join/GL3U7 Tags: Muddling Meerkat, DNS activities, reconnaissance, China, fake verification schemes, dating app users, FBI warning, fraudsters, Google, Play Store, security, review process Search Phrases: Muddling Meerkat DNS activities China Muddling Meerkat reconnaissance Fake verification schemes dating apps FBI warning fraudsters Protect from fake verification schemes Unauthorized credit card charges prevention Google Play Store security measures Prevent sensitive data access Google app review process Infiltration prevention in Play Store Apr30 The FBI is warning that dating app users are being targeted by fake verification scams that are leading to costly recurring subscription charges, as well as theft and misuse of personal information. How can users protect themselves while using dating apps? Google blocked over 2 million policy violating apps from the Play Store in 2023. In a proactive security measure that also saw over 790,000 apps guarded against sensitive data access. How has Google improved its security features and review process to prevent these malicious apps from infiltrating the Play Store? And finally, a China linked threat named Muddling Meerkat has been caught manipulating DNS activities globally to evade security measures. They've been conducting reconnaissance since 2019. What are these unique DNS activities that Muddling Meerkat are undertaking, and what is their end goal? You're listening to The Daily Decrypt. So the FBI is warning of a new scam that's targeting dating app users, which can lead to fraudulent recurring subscription charges and even identity theft. So basically, the scammers will develop a romantic connection with you on the dating app of your choice, whether that's Tinder or Bumble or Hinge or whatever you choose, then they're going to ask to move this conversation to a safer platform to verify that you are in fact a human. Well, we're all on dating apps to try to find someone, so of course I'm going to verify that I'm human. It's a valid request. Well, the only way to verify that you're human now is to provide a credit card number and some information. Can't do anything without that. And that's where they're going to get you. This is going to lead to maybe small, maybe large, but seemingly anonymous charges on your credit card bill. And if you're not paying close attention to that, you might miss them. So this attack, at its core, is not very complex, but it is remarkably effective, because remember, there are a few different situations that we put ourselves in where we're a little more desperate and a little less careful. than we normally are. For example, dating apps. You're really on there to look for connection. Also when you're applying for a job, you're pretty desperate for a job. And sometimes when you need groceries or when you're hungry and you need DoorDash, you might be a little more susceptible to this type of attack. It's no secret what everyone's looking for on a dating app. It's all pretty similar. And so it might not be that hard to convince. Someone that they're having a genuine romantic connection. So, the FBI has some advice. They advise you not to open any attachments from anybody. And to keep the conversations on the dating platform. As well as reporting any suspicious profiles. Now, an additional tip from the Daily Decrypt, I myself just signed up the other day for a service called privacy. com that is a free service at its core creates new credit card numbers for you to use with different services. So when you sign up for Netflix, this site will create a credit card number for you. You can set a spending limit on it and You can cancel it at any time. So if you're signing up Netflix and thats for 20 dollars a month, you limit that card to $20 a month. Now, if Netflix decides they want to upcharge you, it won't go through. You're good to go. And so in the case of this specific attack, if you were to give them one of these generated credit card numbers and you set the limit for 1, which is what it usually costs to verify your ID, even though you'll get it returned, And say, no recurring charges allowed. the attacker will have this dummy credit card number and won't be able to get anything out of you. I'd highly recommend using this for any subscription. It makes the process of canceling so much easier. And especially with the boom in subscription services, like, everything has a subscription, so Some of them might be less secure than others. And if for some reason that site is breached, they get the credit card numbers. They're only gonna have this dummy credit card. And you've already set limits on it, so Attackers who come into ownership of this credit card number can't make extra purchases besides the subscription charges you've allocated. Google has revealed that in 2023 they prevented 2. 28 million policy violating apps from being published on the Play Store by leveraging new security features, policy updates, and advanced machine learning processes. So that's a lot of apps. Apple Store is known for having pretty stringent requirements for apps, even though in recent news they've had some pretty big slip ups with LastPass. Imitation app that was harvesting all the credentials stored in your LastPass account, all the way down to fake crypto apps that will take your credentials for your crypto and drain your accounts. But this is a big deal because of how easy it is for fraudulent apps to take over your entire life. Like those examples I just mentioned, if you happen to download a fake banking app for Bank of America, it Then the attackers would have your credentials to log into your Bank of America account. And I haven't been on the Google Play Store in a while, but I'm sure you can buy ad space there, and you know how we feel about Google Ads on this podcast. Don't click them. But it is very easy to spend 30 bucks and get any website up to the top of your Google search results. So just stay away from Google ads and any ads you may see on the app store. And you'll seriously reduce the likelihood of clicking a bad link or downloading a bad app. But Google has blocked 333, 000 bad accounts in 2023 from attempting to distribute malware or violating policies on the Play Store. Google has partnered with SDK providers to restrict sensitive data access and sharing, as well as strengthen developer onboarding and review processes, mandating additional identity verification steps to prevent bad actors from exploiting the system to propagate malicious apps. Google's efforts to secure the Android ecosystem include real time scanning at the code level to combat new Android malware threats and the introduction of independent security review badge for VPN apps that have undergone a mobile application security assessment. So I know some of you out there are Apple haters, but I have no intention of ever switching away from Apple. Mostly because, up until this point, they seem to be the provider that cares about app security. Whether or not that's true, I don't know, but that's how it appears. But this step from Google is one in the right direction towards winning over Apple fanboys like myself. So keep up the good work Google, and hey, who knows, maybe I'll switch back. So, recently, a new cyber threat named Muddling Meerkat has been identified conducting sophisticated DNS activities globally since October 2019. And this specific threat is likely linked to China and is capable of manipulating, quote, the Great Firewall. So how does it work? Muddling Meerkat exploits OpenDNS resolvers to send queries from Chinese IP spaces demonstrating a high level of DNS expertise uncommon amongst most threat actors. The threat actor triggers DNS queries for various record types to domains not owned by them under popular top level domains like com and org, using fake DNS MX records to probe the target domain. Infoblox detected over 20 domains targeted by muddling meerkat. Receiving anomalous DNS MX record requests from customer devices, indicating a unique and unprecedented attack method. The purpose behind Muddling Meerkat's prolonged DNS operations remains unclear, but is suggesting potential motives such as internet mapping or undisclosed research efforts. And a quote from Dr. Rene Burton, Vice President of Threat Intelligence for Infoblox, Muddling Meerkat elicits a special kind of fake DNS MX record from the Great Firewall, which has never been seen before. For this to happen, Muddling Meerkat must have a relationship with the Great Firewall operators. And for those of you like me who aren't unfamiliar with the Great Firewall, Just pulling up their Wikipedia page and reading from it, it says it's the combination of legislative actions and technologies enforced by the People's Republic of China to regulate the internet domestically. So it's a critical role in internet censorship in China. And be sure to check the show notes for this episode for the domains that you might see DNS MX records from, and other IOCs of this type of scanning. I'm anticipating there to be more news to come on this topic. This has been the Daily Decrypt. If you found your key to unlocking the digital domain, show your support with a rating on Spotify or Apple Podcasts. It truly helps us stand at the frontier of cyber news. Don't forget to connect on Instagram or catch our episodes on YouTube. Until next time, keep your data safe and your curiosity alive.

Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests can't live without!Find parts one, two, three, four, five, six, seven, eight and nineEpisode Timestamps: *(01:37): Grant Johnson, CMO at Billtrust*(04:22): Jessica Gilmartin, CMO at Calendly*(06:11): Megan McDonagh, CMO at Amperity*(07:17): Shafqat Islam, CMO at Optimizely*(08:42:) Efrat Ravid, CMO at Quantum Metric*(10:59): Orlando Baeza, CMO & CRO at Flock Freight*(13:32): Jenny Victor, CMO at Epicor*(16:18): Jessica Shapiro, CMO at LiveRamp*(19:09): Jacqueline Woods, CMO at Teradata*(21:24): Brad Rinklin, CMO at Infoblox*(24:33): Celia Fleischaker, CMO at isolved  Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInLearn more about Caspian Studios

This episode features an interview with Brad Rinklin, CMO at Infoblox, a Computer and Network Security company that unites networking and security to deliver unmatched performance and protection for a world that never stops. In this episode, Brad shares with us how Infoblox is expanding its buyer persona reach, what a modern marketing team looks like, and the importance of adapting to whatever your data tells you. Brad also talks about what makes a great marketer better than the average marketer - creating the right thing, in the right place, at the right time.  Key Takeaways:Bringing in new buyers through education. When you're looking at personas outside of your normal reach, be sure you're providing educational resources so they can better understand who you are and what you offer.Partner marketing acts as a force multiplier for your brand. Good partner relationships provide credibility in spaces you're not currently in and can potentially cut marketing efforts and costs in half.A lesson in marketing from fly fishing. Whether it's the buyer journey, the “bait” or content you create, remember your efforts should be focused on one buyer at a time. So, how can you be a better marketer? Provide the right thing, at the right place, at the right time. Quote: “What makes a great marketer better than an average marketer? Two fishermen go on the lake, they both have the exact same rod, the same reel. You might even have the same bait. What makes the one just ripping fish out left and right? And the other one doesn't catch anything at all? It's the same concept. You've gotta understand the behaviors of the buyers that you're selling to and the market that's out there and what else is out there trying to steal their attention.” Episode Timestamps: *(05:09) - The Trust Tree: Passive decisions have big implications*(25:11) - The Playbook: Partners as as force multiplier for your brand*(32:46) - Quick Hits: Brad's Quick Hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more. Links:Connect with Ian on LinkedInConnect with Brad on LinkedInLearn more about InfobloxLearn more about Caspian Studios

Proxy trojan targets macOS users for traffic redirection Indoor navigation has had a slow start Krasue RAT uses cross-kernel Linux rootkit to attack telecoms U.S. approves first gene-editing treatment, Casgevy, for sickle cell disease The DNS Deep-Drive continues with guests Josh Kuo, DNS expert, and Ross Gibson, Principal Solutions Architect of Infoblox, to talk about external authoritative DNS - whether enterprises should fully manage their own external DNS or use managed services, threats like domain hijacking, using load balancers, and more. Hosts: Curtis Franklin and Brian Chee Guests: Josh Kuo and Ross Gibson Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: canary.tools/twit - use code: TWIT lookout.com vanta.com/ENTERPRISE

Proxy trojan targets macOS users for traffic redirection Indoor navigation has had a slow start Krasue RAT uses cross-kernel Linux rootkit to attack telecoms U.S. approves first gene-editing treatment, Casgevy, for sickle cell disease The DNS Deep-Drive continues with guests Josh Kuo, DNS expert, and Ross Gibson, Principal Solutions Architect of Infoblox, to talk about external authoritative DNS - whether enterprises should fully manage their own external DNS or use managed services, threats like domain hijacking, using load balancers, and more. Hosts: Curtis Franklin and Brian Chee Guests: Josh Kuo and Ross Gibson Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: canary.tools/twit - use code: TWIT lookout.com vanta.com/ENTERPRISE

Proxy trojan targets macOS users for traffic redirection Indoor navigation has had a slow start Krasue RAT uses cross-kernel Linux rootkit to attack telecoms U.S. approves first gene-editing treatment, Casgevy, for sickle cell disease The DNS Deep-Drive continues with guests Josh Kuo, DNS expert, and Ross Gibson, Principal Solutions Architect of Infoblox, to talk about external authoritative DNS - whether enterprises should fully manage their own external DNS or use managed services, threats like domain hijacking, using load balancers, and more. Hosts: Curtis Franklin and Brian Chee Guests: Josh Kuo and Ross Gibson Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: canary.tools/twit - use code: TWIT lookout.com vanta.com/ENTERPRISE

Proxy trojan targets macOS users for traffic redirection Indoor navigation has had a slow start Krasue RAT uses cross-kernel Linux rootkit to attack telecoms U.S. approves first gene-editing treatment, Casgevy, for sickle cell disease The DNS Deep-Drive continues with guests Josh Kuo, DNS expert, and Ross Gibson, Principal Solutions Architect of Infoblox, to talk about external authoritative DNS - whether enterprises should fully manage their own external DNS or use managed services, threats like domain hijacking, using load balancers, and more. Hosts: Curtis Franklin and Brian Chee Guests: Josh Kuo and Ross Gibson Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: canary.tools/twit - use code: TWIT lookout.com vanta.com/ENTERPRISE

Hackers Can Easily Extract ChatGPT Training Data Cheebert's prediction about VDI just came true Big Tech jobs are not as immune to layoffs as we thought Siemens PLCs are Still Vulnerable to Stuxnet-like Cyberattacks Josh Kuo, DNS Expert and Ross Gibson, Principal Solutions Architect of Infoblox join Brian Chee and Curt Franklin for part 1 of a 3 part in-depth primer on enterprise DNS, from the basics of DNS lookup, key considerations like security and encryption, and why run your own DNS versus other free alternatives? Hosts: Brian Chee and Curtis Franklin Guests: Josh Kuo and Ross Gibson Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: kolide.com/twiet bitwarden.com/twit GO.ACILEARNING.COM/TWIT

Hackers Can Easily Extract ChatGPT Training Data Cheebert's prediction about VDI just came true Big Tech jobs are not as immune to layoffs as we thought Siemens PLCs are Still Vulnerable to Stuxnet-like Cyberattacks Josh Kuo, DNS Expert and Ross Gibson, Principal Solutions Architect of Infoblox join Brian Chee and Curt Franklin for part 1 of a 3 part in-depth primer on enterprise DNS, from the basics of DNS lookup, key considerations like security and encryption, and why run your own DNS versus other free alternatives? Hosts: Brian Chee and Curtis Franklin Guests: Josh Kuo and Ross Gibson Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: kolide.com/twiet bitwarden.com/twit GO.ACILEARNING.COM/TWIT

Hackers Can Easily Extract ChatGPT Training Data Cheebert's prediction about VDI just came true Big Tech jobs are not as immune to layoffs as we thought Siemens PLCs are Still Vulnerable to Stuxnet-like Cyberattacks Josh Kuo, DNS Expert and Ross Gibson, Principal Solutions Architect of Infoblox join Brian Chee and Curt Franklin for part 1 of a 3 part in-depth primer on enterprise DNS, from the basics of DNS lookup, key considerations like security and encryption, and why run your own DNS versus other free alternatives? Hosts: Brian Chee and Curtis Franklin Guests: Josh Kuo and Ross Gibson Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: kolide.com/twiet bitwarden.com/twit GO.ACILEARNING.COM/TWIT

Hackers Can Easily Extract ChatGPT Training Data Cheebert's prediction about VDI just came true Big Tech jobs are not as immune to layoffs as we thought Siemens PLCs are Still Vulnerable to Stuxnet-like Cyberattacks Josh Kuo, DNS Expert and Ross Gibson, Principal Solutions Architect of Infoblox join Brian Chee and Curt Franklin for part 1 of a 3 part in-depth primer on enterprise DNS, from the basics of DNS lookup, key considerations like security and encryption, and why run your own DNS versus other free alternatives? Hosts: Brian Chee and Curtis Franklin Guests: Josh Kuo and Ross Gibson Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: kolide.com/twiet bitwarden.com/twit GO.ACILEARNING.COM/TWIT

iLeakage gives hackers access passwords and sensitive data on iOS and macOS browsers. 0ktapus is "one of the world's most dangerous financial criminal groups" says Microsoft. Apple backs national right-to-repair bill. Pro-Russia hackers exploiting 0-day in Roundcube webmail software. 9 innovative ways to boost security hygiene for Cyber Awareness Month Josh Kuo, Senior Educator and SME in Cyber Security of Infoblox talks about why we need Punycode and how DNS can be a security solution for malicious Punycode. Hosts: Louis Maresca, Brian Chee, and Curtis Franklin Guest: Josh Kuo Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: lookout.com kolide.com/twiet Miro.com/podcast

On This Week in Enterprise Tech, Lou Maresca talks with Josh Kuo, Senior Educator and SME in Cyber Security of Infoblox about punycode, why we need it and how to guard against malicious punycode with DNS. For the full episode, visit twit.tv/twiet/567 Host: Louis Maresca Guest: Josh Kuo You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/ Sponsor: GO.ACILEARNING.COM/TWIT

iLeakage gives hackers access passwords and sensitive data on iOS and macOS browsers. 0ktapus is "one of the world's most dangerous financial criminal groups" says Microsoft. Apple backs national right-to-repair bill. Pro-Russia hackers exploiting 0-day in Roundcube webmail software. 9 innovative ways to boost security hygiene for Cyber Awareness Month Josh Kuo, Senior Educator and SME in Cyber Security of Infoblox talks about why we need Punycode and how DNS can be a security solution for malicious Punycode. Hosts: Louis Maresca, Brian Chee, and Curtis Franklin Guest: Josh Kuo Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: lookout.com kolide.com/twiet Miro.com/podcast

iLeakage gives hackers access passwords and sensitive data on iOS and macOS browsers. 0ktapus is "one of the world's most dangerous financial criminal groups" says Microsoft. Apple backs national right-to-repair bill. Pro-Russia hackers exploiting 0-day in Roundcube webmail software. 9 innovative ways to boost security hygiene for Cyber Awareness Month Josh Kuo, Senior Educator and SME in Cyber Security of Infoblox talks about why we need Punycode and how DNS can be a security solution for malicious Punycode. Hosts: Louis Maresca, Brian Chee, and Curtis Franklin Guest: Josh Kuo Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: lookout.com kolide.com/twiet Miro.com/podcast

iLeakage gives hackers access passwords and sensitive data on iOS and macOS browsers. 0ktapus is "one of the world's most dangerous financial criminal groups" says Microsoft. Apple backs national right-to-repair bill. Pro-Russia hackers exploiting 0-day in Roundcube webmail software. 9 innovative ways to boost security hygiene for Cyber Awareness Month Josh Kuo, Senior Educator and SME in Cyber Security of Infoblox talks about why we need Punycode and how DNS can be a security solution for malicious Punycode. Hosts: Louis Maresca, Brian Chee, and Curtis Franklin Guest: Josh Kuo Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: lookout.com kolide.com/twiet Miro.com/podcast

On This Week in Enterprise Tech, Lou Maresca talks with Josh Kuo, Senior Educator and SME in Cyber Security of Infoblox about punycode, why we need it and how to guard against malicious punycode with DNS. For the full episode, visit twit.tv/twiet/567 Host: Louis Maresca Guest: Josh Kuo You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/ Sponsor: GO.ACILEARNING.COM/TWIT

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I'm Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we're here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Marja Moore join us. I would love for you to introduce yourself to our audience. Marja Moore: Thank you, Shawnna. Hi, everyone, my name is Marja Moore, and I am in the Seattle area. I have most recently worked at companies like SAP, Concur, and Infoblox. Right now, I’m taking some time off to explore some new adventures, but I have worked in everything from marketing to business development to sales enablement and value methodology building. I have a diverse background in many industries and I use all of that to inform how I go forward with every new role, especially with enablement.  SS: Wonderful. I’m excited to chat with you. There was something on your LinkedIn profile that caught my eye. You mentioned that you lean toward being a human-centric leader who is also focused on data-driven outcomes. I’d love to understand from you, why are both sides of this coin important as an enablement leader.  MM: I would say it’s an important thing to have for any leader. First of all, we’re dealing with humans every day. You need to know what’s going to compel people. What’s going to get them to do what you need them to do, not only perform in their roles but also in the organization? How are they expanding their view? How are they becoming greater than what they were before? Understanding who you’re working with, whether that be people on your team or people that you’re trying to enable, you need to understand their values and what makes them tick is important. I think every enablement leader will say, you always have to give them what’s in it for me. I think this is true for literally any leader you need in order to compel somebody, you’re going to need to know who the human is behind it. That’s important to me, not only knowing the people that I help lead, but those that I help enable. What are their needs? What compels them? What gets them to do the things that we need them to do, and how does that make them feel?  On the other side of the coin is the data, and that is really driven by the need to say, okay, we see a hurdle, what does the data tell us? I think all business data is important because it tells you a story. How you interpret that story may differ, and it may tell people different things. For me, it’s important for me to look at the data, not only to help lead in the right way but also to help innovate and grow in the right way. Whether that be growing people or growing the business, the data is important, but the human element of it is always there. You need to make sure that you’re looking at both in order to make the right decisions. Data is only part of the story. The humans that interact to create that data or make that data are also important. Going behind the data to see what that looks like from a human perspective is important. SS: I love that. I know on the human side, one of the ways that you focus on this is by developing a sales council to support your enablement strategy. Tell us about that program. What did it entail and how did it impact your enablement strategy?  MM: This goes back to that human focus part of it. What we learned from interviewing a lot of our sales personnel was that we were hearing things like, we need more experts, more SMEs teaching us. We need a better way to actually understand what we’re supposed to be doing. To me, that human element of people coming to us saying what we need is a data point. You take that human element and that data point and you say how do we fix that for me?  There were two things. One, you always know that people in your organization are trying to move up or trying to better themselves, and often It’s the ones that are excelling in their specific roles so if you look at your sales field and you say okay, I have this top 10% and they’re just kicking butt at everything they do. Why is the other 90% not performing as well? Well, we should be leveraging that knowledge those skills, and that experience to help teach the rest of the field.  I think a lot of times we go outside or we use a sales coach. I’m not saying that we don’t need those things. I’m saying that you have a lot of knowledge in your salespeople today, how do you leverage that to give back to the rest of the field? How do you lift those salespeople? Who is that 10% to give them something to work towards? The program was really built around how we take the top salespeople who are interested in growing, who are interested in evolving, who are maybe one day interested in leadership, and how we build them up to help them achieve their goals while also achieving the business goals. That whole council kind of came together and there were a lot of different facets of it. Not only would the participants be nominated and have to keep a certain threshold of meeting their quota, but they would have the opportunity to take part in special different programs. Those things could be mentorship, mentoring someone who is new in their region, or being a part of our field studies. Once a quarter we would bring them together to talk about what the issues are and get their best practices every different quarter. Every quarter it would be a different kind of subject so that we could gather more information and skill building and then take it from there to put out to the rest of the teams.  They would also be featured on the enablement webinars. They would get some special training as well. All of this bundled together is a way to lift up your people who may want to continue to grow, learn more about the business, and learn more about leading by example. Transferring that knowledge to the less experienced sales reps, or even to those that are just coming into the business, and so we built it as a one-year cycle. You have to be nominated and once you take part in it, you’re basically on the bench for leadership. Then if you want to become a sales manager or some other leadership role within sales, this is a great boost for those people to do so because they’re learning more about the business and about the ways that we need to really focus in different areas in order to be successful.  Of course, one of those is enabling the field. It gives both sides of the coin. You’re getting some people who are really great at what they do to share their experiences and their best practices with your field, but you’re also giving them the opportunity to take on increased responsibility and participate more in the growth of the company as well.  SS: I love that. The other thing that I love about your background is that you have a blended background that incorporates customer success. How has that customer-centric approach to enablement?  MM: That’s a really good question. I would have to say that if you’re thinking about customer success, one of the most important things that’s happening in the industry, especially if you are a SaaS company, but this actually works for all kinds of companies who are providing a measurable service for their customers. The thing that you’re going to see is customer success is where all of those proof points for sales come out. If you’re looking at building a value methodology, which is what the industry is working towards, how do you show value to your customers?  We’re not talking nerd knobs here. We’re talking outcomes and value to your customers. What is the bottom line that that CEO is going to say? Yes, I need that product or I need that service because it’s going to save me money, help my people, reduce my risk, and save me time. All of those things are important to getting to that economic buyer. If you don’t have a value methodology, the one place you can look is your customer success team. They’re the ones that are going to know the success of the customers using the products or services. They’re going to be the ones that are engaging with them on a regular basis. That’s where you can do most of your learning to see where that success is.  For me, customer success is important because that really helps you understand the customers and then it helps you dive further down into those customers to really get that clear understanding to then build. On the front end of the customer life cycle, how do you go about approaching those kinds of customers in the future? When you think about enablement, you take all those learnings and you kind of transfer them into the value methodology to make sure that you’re starting with that at the beginning. What value are we providing our customers? How do we build that to help the sales teams actually understand the technology the service or the product?  You have this ability to really empower your sales teams to have better discussions. They’ll get to the C-suite a lot faster. Your customer acquisition costs will go down. All of those things. Learning from customer success is extremely important. It’s extremely important to organizations because that’s where the customer is having success, and then you can leverage that in the sales cycle to make sure that you’re finding those customers that have those similar scenarios to kind of push that sales cycle through based on the knowledge that you’ve learned from customer success. SS: I love that. So you blend your understanding of your customer. You’re also leveraging feedback from sales, and then there’s also the data side, which we talked about earlier in the conversation. What are some of the ways that you leverage data to inform and optimize your sales enablement programs?  MM: This is going to be a tricky one. We touched a lot of parts of the customer life cycle. We were enabling a lot of parts of operational and administrative things that sales need to do in order to keep the engine going. I think for me, it depends on where we are involved in enablement. What are we responsible for enabling? In that vein, if we’re looking at all of that data to say, are we being more proficient in our activities that we have to do when they’re engaging with the CRM, what does that look like? Your very first indicators of success, in my opinion, are how they’re doing in the prospecting and getting everybody through the pipeline. If you’re seeing that they’re holding on to prospects for too long, there’s something going on there. They’re not qualifying them out or disqualifying them, if you will. They’re holding on to them and that’s not really efficient. You need to look at all parts of the sales cycle and where you can influence. For example, if that was a problem that they’re not qualifying their customers and they’re sitting in there for months and months and months on end, what kind of qualifying framework do you have? Do you need to adjust that? Do you need to reinforce it? How many people are actually paying attention to it? That goes to how you are enabling and how you are graduating folks. We look at data all the time to say how we are performing in the business relative to what enablement is doing, but also what is enablement doing to qualify those people out to say, yep, they’re ready. Is it an individual looking at something? Often people do a pitchback practice and then they have the manager say yes or no on it. Well, the manager needs a butt in the seat. Is that really the right way to go about it, or do you really need to have a panel of people that are going to provide a more holistic view as to what that person pitched and say, no, you didn’t quite hit it, you need some more education here? That’s another way to look at data. Not just looking at strict numbers, but also the stuff you can’t quantify, the skills, the abilities of those salespeople. I think when you talk about data, there’s so much that could go into it. It’s hard to pick one specific data point that’s going to matter the most to you because it really depends on where you fit in and where you have influence or ownership. You might not own all the parts that you could influence, but along that customer life cycle is most important for you to focus, to be more productive, and to make sure that your enablement programs are functioning the way you need them to. SS: What are some of the key metrics that you look at to quantify enablement’s impact and value to the business? MM: This goes back to what do you enable on? A lot of companies have separate enablement groups for different activities. For example, some people will enable the operations, and then the enablement team will enable the skills the product, and the way that we do things. The companies that I’ve worked at, have owned all of it. It depends on what I have to look at as far as my span of influence or my span of ownership. If I’m looking from my perspective, I’m going to look again at how long it’s taking them to either qualify or disqualify a customer or prospect. I also like to look at the end. Once they’ve already purchased, they’re going to go through another sales cycle at some point. A good way to think about enablement is if you are enabling your customer success teams and you do have a value methodology. You’ll notice that once you sell to them and customer success is able to prove that value, the next sales cycle if they’re going to be buying another product or service from your company in CrossSell is going to go much quicker. You’re actually going to reduce that sales cycle for the next iteration of whatever they buy. That’s one way to tell that your value methodology is working, not just that they get through the sales cycle, but then their continuous sales cycle that you’re doing with them at the end. Is working and is moving faster. Those two things are really important because they are the bookends. You’ve got the prospecting, how quickly are they churning through their pipeline, making sure that the people that they are looking at are qualified? If I’m looking at that, I’m going to look a lot at things like the scores. Are they focusing on the right customers? Are they getting the right customers through? Are they disqualifying customers that they shouldn’t have been? Doing a review of their books of business sometimes will be helpful and that’s a really good metric to say okay, they disqualified out all of the D’s and C’s of their scores, they’re focusing only on their A’s, and B’s. Great.  What happens when all those A’s and B’s are gone? Do you need to adjust that behavior? I think it’s a matter of really where you fit into the customer life cycle, picking the bookends and then pulling in from there. If you’re pulling from prospecting, then you’re going to go to how long it takes them overall in the sales cycle, I always like to look at how high are they getting in the organization. That’s a data point where we can take that through and say, okay, you’ve got your list of contacts, but you have no one from the C-suite that tells me that you’re not getting to, the real decision maker.  Even if you’re getting to a VP, that’s great, but how are you going to evolve that into your sales enablement to make sure that they are getting higher up in the accounts that they are able to sell to that decision maker and that economic buyer? For me, it’s a matter of what you touch, what you influence, what you own, and then taking a deeper dive into all of those facets, from start to finish to say, where can I pull this through into my enablement and make sure that we’re doing the right things for the field to make the company successful.  SS: I love that. Last question, Marja. This one I think is going to be of a lot of interest to our audience. AI has rapidly advanced and evolved in the last year. How do you envision AI impacting both the human and the data side of enablement programs in the future?  MM: I love this question because I have been working with a lot of this AI since I think before it became the latest and greatest thing out there. It’s a funny transition for the world. I think we’re all experiencing a little bit of wow, and then some people are scared that it’s going to take away their jobs. I don’t think that’s the case. I think AI is going to help us both do things a lot faster. One of the things that I used it for is taking meeting notes or a meeting transcript and distilling it down into some of the points that were most important from that meeting. That helps sellers too, to even understand what those points were in meetings that they’re having that were good points, bad points. Were they stuttering? Were they saying the wrong words?  I know a lot of AI is now integrated into a lot of the products that are being used by the fields. That’s the sales fields that are collecting information on their calls and analyzing it and telling them when they’re saying the right things and when they’re saying the wrong things. I think that can only really help us in the future because it’s going to make us more efficient. We’re going to be able to look at that data and say, okay, you said X 12 times during that call, and X every single time made the customer hesitant. What’s something else you can say in place of that to move the customer forward and not have them have that kind of visceral reaction to it where they make a face or they grunt little things like that?  Then we can start to get into the nuances of how you actually treat that human on the other side of your sales call to be a more engaged and fruitful relationship. I think that AI is going to help us grow. It’s going to help us learn. It’s going to help us evolve. We need to use it carefully as well because you need to remember that if you’re going on to some of these different platforms, the information you put in is now in there. You have to be very cognizant of what you’re providing what you’re trying to get back and, where that information goes. You don’t want to put anything proprietary in there, of course, because then it’s in the system, but at the same time. You should be able to leverage it to get the things that you need. What are some of the best trends in certain industries used to help sellers and giving them education on what to look for is another way that enablement can be helpful in the whole sales cycle. What should they look for? How should they prompt the AI? If they need to understand more about their customer, what kind of questions should they be asking the AI? These are all opportunities for enablement to be a part of that journey and to help them maximize their interactions with AI if they are going to use it as a salesperson to do research.  The one thing again I will say is to make sure that you’re talking to your legal department about using AI because you want to have some rules and regulations around it to say, hey, don’t put this kind of information in there, but you can use it for this kind of information. I think it’s a requirement going forward for every sales enablement team to learn how to use it, to leverage it, and to make sure that you are focusing on moving forward and evolving with technology. I also think you need to be careful and cognizant that it is basically sharing with the world. You need to work with your legal departments to make sure that you understand where those lines are of what you should share in those kinds of programs and what you shouldn’t.  SS: Fantastic advice, Marja. Thank you so much for joining us today. I’ve enjoyed all of the insights that you’ve shared with our audience. MM: Thank you so much for having me, Shawnna. Much appreciated.  SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there's something you'd like to share or a topic you'd like to learn more about, please let us know. We'd love to hear from you.

In this episode of Tech Sales Insights, Randy Seidl welcomes Brad Rinklin, EVP and CMO at Infoblox, to discuss the importance of understanding buyer personas and qualified opportunities in the sales process. He emphasizes the need to focus on the customer and their pain points, as well as the importance of aligning sales and marketing efforts. Brad also highlights the challenges of selling security solutions and the need for ongoing education and enablement for the sales team. He shares how Infoblox leverages data from tech target, Sixth Sense, HG Insights, and D&B to target prospects effectively. Brad also talks about the value of DecisionLink in creating data models and generating ROI proposals for customers.KEY TAKEAWAYSUnderstanding the customer and their pain points is crucial in the sales process.Aligning sales and marketing efforts is essential for success.Selling security solutions requires ongoing education and enablement for the sales team.Leveraging data from tech target, Sixth Sense, HG Insights, and D&B helps target prospects effectively.DecisionLink helps create data models and generate ROI proposals for customerQUOTES"You can't hit a target that you can't see." - Brad Rinklin"Focus on the customer and their pain points to drive success." - Brad Rinklin"Aligning sales and marketing efforts is crucial for effective go-to-market strategies." - Brad RinklinFind out more about Brad  in the link below:LinkedIn: https://www.linkedin.com/in/bradrinklin/This episode of Tech Sales Insights is brought to you by: Sales Community: https://www.salescommunity.com/Sandler: https://www.sandler.com/

Gil Allouche is the Co-founder and CEO of Metadata, a company with patented technology that combines predictive scoring and programmatic advertising to deliver a predictable pipeline of opt-in lead-qualified leads for B2B enterprises. Metadata's customers include Cisco, UserVoice, Mulesoft, Salesforce, Infoblox, and Aerospike. Gil is a software engineer turned data-driven growth marketer who founded the company to make demand generation easy for non-technical marketers.  In this episode… As a B2B marketer, are you trying to free yourself from mundane tasks so you can focus on doing the work that matters the most? How can you do so and spend more time on the big things like strategy, creativity, and driving revenue? After doing marketing for three B2B companies, Gil Allouche discovered he was dealing with too many manual and repetitive tasks. As a software engineer turned data-driven growth marketer, he started looking for ways to drive more revenue without getting bogged down by all the manual work. He shares his journey of building a platform to automate repetitive marketing tasks to give marketers time to focus on revenue-generating activities. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Gil Allouche, Co-founder and CEO of Metadata, to discuss ways to automate your marketing. Gil talks about Metadata and what it does, the evolution of its product, customer success stories, and its ideal client profile.

We are excited to share another episode of The Professional Services Pursuit! In EP. 45, Ilan Gendellman, Global Head of Professional Services at Infoblox, joins us to discuss what differentiates the top-tier professional services teams, and where best to focus optimization efforts within an organization.Other topics discussed in this podcast include:The importance of ARR for SaaS companiesBest practices for SaaS companies to structure their service sales responsibilityDriving success and revenue targets for professional services companies

What were the hottest security topics discussed in the Infoblox security community during Q2 of 2023? Host Bob Hansmann is joined by Infoblox community manager Sunil Amanna, and VP of Product Management Craig Sanderson, to review the topics behind some of the quarter's more active discussions among your peers about cybersecurity.Tune in to the live broadcast on LinkedIn and Facebook every first and third Tuesday of the month at 11:00 am (PST). Subscribe to the ThreatTalk podcast on Apple Podcasts, Spotify, SoundCloud, or Stitcher.

While it is easy to get distracted by the ‘threat of the day', there are those of us actively hunting instead for the infrastructures that drive and support those kinds of attacks before they are launched, so you can be prepared for the ‘threat of tomorrow'. Renée Burton, Head of Threat Intelligence for Infoblox, presented on this at the recent RSA conference and joins ThreatTalk to share what her team is learning about these infrastructures, the actors behind them, and why this matters so much.

Infoblox is excited to present season 4 of the ThreatTalk podcast series. This season, we are looking forward to featuring external guests as well as the industry experts within Infoblox. Join us every 1st and 3rd Tuesday of the month at 11:00 am (PST) for engaging conversations with cybersecurity experts.

Leading global tech analysts Patrick Moorhead (Moor Insights & Strategy) and Daniel Newman (Futurum Research) are front and center on The Six Five analyzing the tech industry's biggest news each and every week and also conducting interviews with tech industry "insiders" on a regular basis.    The Six Five represents six (6) handpicked topics that will be covered for five (5) minutes each.    Welcome to this week's edition of “The 6-5.” I'm Patrick Moorhead with Moor Insights & Strategy, co-host, joined by Daniel Newman with Futurum Research. On this week's show we will be talking:   IBM Earnings https://twitter.com/PatrickMoorhead/status/1648786133432651781?s=20 https://www.linkedin.com/posts/patmoorhead_ibm-releases-first-quarter-results-activity-7054830351612821504-eG0u?utm_source=share&utm_medium=member_desktop   Broadcom Announces Jericho3-AI https://www.broadcom.com/products/ethernet-connectivity/switching/stratadnx/bcm88890 https://www.servethehome.com/broadcom-jericho3-ai-ethernet-switch-launched-saying-nvidia-infiniband-is-bad-for-ai/   Oracle HCM/SCM AI and Automation Updates https://www-cio-com.cdn.ampproject.org/c/s/www.cio.com/article/474472/oracle-adds-ai-automation-capabilities-to-scm-hcm-fusion-apps.html/amp/   Microsoft Getting Default Samsung Galaxy Search? https://www.businessinsider.com/microsoft-should-pay-to-replace-google-search-on-samsung-phones-2023-4   Infoblox Combines DNS Networking and Security https://www.infoblox.com/company/news-events/press-releases/infoblox-leads-the-industry-to-unite-networking-and-security-teams-to-better-protect-against-cyber-attacks/ https://insights.infoblox.com/resources-infographics/infoblox-infographic-2023-global-state-of-cybersecurity-study#page=1 https://www.infoblox.com/products/bloxone-threat-defense/   SAP Earnings https://twitter.com/SAPInvestor/status/1649284530677727233?s=20 https://www.sap.com/investors/en/why-invest/recent-results.html   Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

From how to get the most out of a specific tool, to general best practices, there is always a lot to learn and a lot to stay on top of for a security professional, and there are limits to how much any single team will know. In this episode, the community manager for Infoblox, Sunil Amanna, joins us on ThreatTalk to talk about the value of online communities (commonly available at no charge) as a source of information and inspiration, and how to get the most out of your community memberships. Tune in to the live broadcast on LinkedIn and Facebook every first and third Tuesday of the month at 11:00 am (PST). Subscribe to the ThreatTalk podcast on Apple Podcasts, Spotify, SoundCloud, or Stitcher.

Shadow IT once conjured strong draconian responses from IT and security teams alike to prevent potential security and management nightmares. But in a world dominated by agility, hybrid work, and fast-moving technology, this approach has become unsustainable. Our guest, David Seeman, product manager at Infoblox, helps us understand how organizations are managing their risks while taking advantage of the benefits of Shadow IT.Tune in to the live broadcast on LinkedIn and Facebook every first and third Tuesday of the month at 11:00 am (PST). Subscribe to the ThreatTalk podcast on Apple Podcasts, Spotify, SoundCloud, or Stitcher.

Threat Actors are also incredible makeup artists.  To penetrate defenses, both human and technological, they have a suitcase full of tools to make any threat look innocent and even desirable.  Guest Druce MacFarlane, Sr. Product Manager for Threat Intelligence at Infoblox joins us to talk about the current state of threat camouflage, and some of the key tools to reveal them before it's too late. Tune in to the live broadcast on LinkedIn and Facebook every first and third Tuesday of the month at 11:00 am (PST). Subscribe to the ThreatTalk podcast on Apple Podcasts, Spotify, SoundCloud, or Stitcher.

There is no shortage of “Scary Stories” for Halloween or Cybersecurity Awareness month this year. But a lot of them, despite the media hype, won't cause most security professionals to lose any sleep. But others might. So we've invited back Ed Hunter, the CISO for Infoblox, to talk about the last year and what threats, trends or technologies landed on his list of things to be concerned about. Tune in to the live broadcast on LinkedIn and Facebook every first and third Tuesday of the month at 11:00 am (PST). Subscribe to the ThreatTalk podcast on Apple Podcasts, Spotify, SoundCloud, or Stitcher.

The shift to the network edge is transforming the work environment but there is so much information about it, including some confusing marketing messaging, that many are unclear about why it matters, what it costs, and how they should go about assessing and altering their own operations.   The Sr. PMM for cloud-managed core networking solutions at Infoblox, Rod Dixon, joins this episode of ThreatTalk to update us on the shift to the edge, and provide some thoughts that can help anyone trying to make decisions about the transition.  Tune in to the live broadcast on LinkedIn and Facebook every first and third Tuesday of the month at 11:00 am (PST). Subscribe to the ThreatTalk podcast on Apple Podcasts, Spotify, SoundCloud, or Stitcher.

It is easy to find headline stories of a breach that can be traced to poor security investments and practices. But such stories will continue to appear as many in management persist in restricting security investments. They often cite worker productivity, or even employee satisfaction, as factors. How can SecOps balance the needs for both productivity and protection? Anthony Ciarochi, SecOps Manager for Infoblox, returns to ThreatTalk to discuss. Tune in to the live broadcast on LinkedIn and Facebook every first and third Tuesday of the month at 11:00 am (PST). Subscribe to the ThreatTalk podcast on Apple Podcasts, Spotify, SoundCloud, or Stitcher.

To deliver malware, threat actors depend on techniques like phishing and malvertising, but malvertising doesn't get as much visibility.  To address this imbalance, we've invited Chance Tudor, an official “Threat Hunter” in the Infoblox threat research group, to talk about his recent work uncovering the Omnatour Malvertising network, an unusually large and persistent threat delivery system.  Our discussion will focus on the behind-the-scenes investigation work, starting with how they even knew a threat even needed to be investigated. Tune in to the live broadcast on LinkedIn and Facebook every first and third Tuesday of the month at 11:00 am (PST). Subscribe to the ThreatTalk podcast on Apple Podcasts, Spotify, SoundCloud, or Stitcher.

Amazon acquires iRobot, Zero-day defense tips, DNS security, and more! Amazon acquires iRobot. Amazon & IBM are moving quickly on Post-Quantum Cryptographic Algorithms. T-Mobile store owner made $25 million using stolen employee credentials. North Korea-backed hackers with a way to read your Gmail. Zero-Day defense: tips for defusing the threat. Josh Kuo: DNSSEC Nerd for InfoBlox and co-author of the "BIND DNSSEC Guide" & "DNS Security for Dummies" Hosts: Louis Maresca, Brian Chee, and Curt Franklin Guest: Josh Kuo Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: newrelic.com/enterprise Compiler - TWIET UserWay.org/twit

In the Enterprise Security News: BlackRock drops $250M into Acronis, Talon raises a massive $100M Series A to make Enterprise Browsers a thing, Cybrary raises $25M, Ghost Security comes out of stealth, Netskope acquires Infiot, Thoma Bravo acquires Ping Identity TLP 2.0, Thought Leadering, And Winamp is back!   The pandemic forced us to rethink our IT environment as office workers went remote, outside the traditional framework of enterprise connectivity and security. This conversation will focus on top security concerns, costs, and containment strategies that 1,100 IT/security workers in 11 countries shared in a global report Infoblox sponsored to understand how organizations are addressing the new workplace. Segment Resources: https://blogs.infoblox.com/security/1100-it-pros-spotlight-the-security-hazards-of-hybrid-work/   Secure Access Service Edge (SASE)/Secure Service Edge(SSE) has quickly become part of day-to-day lexicon. But what exactly is SASE/SSE and will it make enterprise data more secure? How will organizations secure their data in a cloud-first world when the user and information are completely outside the enterprise boundary? How SASE frameworks compares to traditional network protection, such as Secure Web Gateway, Next gen Firewalls, Remote Access and DLP. Segment Resources: https://www.brighttalk.com/webcast/288/508560 https://www.brighttalk.com/webcast/288/538266   Visit https://www.securityweekly.com/esw for all the latest episodes! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly   Show Notes: https://securityweekly.com/esw283

Sabeeh Khan, Director of Corporate Development at Infoblox NYSE (BLOX) Reactive M&A is a great way to become distracted, go after unproductive deals, and tie up internal resources.  If you want to do effective M&A, you have to be proactive. M&A is a great tool to have and should be a part of your growth strategy.  So, how do you find target companies?  In this episode of the M&A Science Podcast, Sabeeh Khan, Director of Corporate Development at Infoblox, talks about how to effectively source deals through market mapping. Liked today's episode? Unlock over 50 courses taught by top-tier M&A practitioners by joining the M&A Science Academy. Use code “podcast” on the sign-up page for a 30% discount, available on either monthly or annual plans. www.mascience.com/academy Want to learn about upcoming interviews, events, and industry trends? Sign up for our weekly newsletter. https://www.mascience.com/newsletter-signup If you're a head of corporate development and looking to build up a world-class M&A team, reach out to me at kison@mascience.com. This episode is sponsored by DealRoom, the leading M&A lifecycle management platform. To see why the best in the industry use DealRoom, go to https://www.dealroom.net

Schwark Satyavolu, a General Partner at Trinity Ventures, shares lessons from his many years of experience as a founder, operator, technology executive, and now an investor. Schwark talks about unwillingly getting into FinTech when he was building Yodlee, and how he got into investing in crypto startups. He also gives an interesting explanation as to why he likes investing in naive fast learners.In this episode, you'll learn:1:52 The 2000 bubble burst forced me to (unwillingly) get into FinTech - Schwark6:19 A similar thing that happened to FinTech is happening to crypto.19:31 Why naive fast learners succeed in building big companies22:57 Should you pause your startup building until the prevailing macroeconomic volatility eases?The non-profit organizations that Schwark is passionate about: Asha, PrathamAbout Guest SpeakerSchwark Satyavolu is a General Partner at Trinity Ventures. A decades-long financial services insider, Schwark is a serial entrepreneur and inventor with 15 patents. He focuses on fintech, AI and security startups that are laying the fundamental building blocks for the technology-based ecosystems of the future.Before joining Trinity, Schwark co-founded two fintech companies, Yodlee (YDLE) and Truaxis. He also ran a $200 million division of Mastercard and served as a public company executive at LifeLock (acquired by Symantec).About Trinity VenturesTrinity Ventures is a Silicon Valley-based venture capital firm that invests in passionate entrepreneurs who are transforming revolutionary ideas into reality. Trinity focuses on early-stage investments in social commerce and entertainment, digital media, Saas, and cloud and infrastructure. The firm has invested in leading companies such as Aruba Networks, 21Vianet, Blue Nile, LoopNet, Photobucket, SciQuest, Starbucks, BeachMint, Infoblox, Trion Worlds and Zulily.Subscribe to our podcast and stay tuned for our next episode that will drop next Tuesday. Follow Us:  Twitter | Linkedin | Instagram | Facebook