Podcasts about focusvision

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Play Episode Listen Later May 5, 2021 26:11

Welcome back to Intellicast! The guys have another great episode for you this week. Starting off, Brian Lamar and Producer Brian discuss the news that Kroger plans on testing drone delivery in Centerville, and how they feel about it. Next, they dive into the latest market research news. In the first story, the guys discuss the new umbrella company of Confirmit and FocusVision, Forsta. Brian talks about the meaning behind the name, while Producer Brian talks about the brand equity they were able to maintain by continuing to operate the individual brands. In the second story, the guys talk about Ipsos’ latest earnings report, and what it means for the overall industry. They also talk about the recent announcement that Alexis Nasard, the CEO of Kantar, is stepping down after only 4 months on the job. In what seems to be an ongoing topic over the last couple of episodes, the guys talk about the latest news to come from Numerator about a new omnichannel market share measurement system. In the next story, Brian and Producer Brian discuss the latest ruling from the US Supreme Court on autodialers, and the impact it will have on market research. In the final couple of stories, the guys discuss Lucid’s new partnership with The Trade Desk, and PureSpectrum’s acquisition of Instant Insights from UpWave. Enjoy! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Focus :: Vision

commonwealth's podcast

Play Episode Listen Later May 3, 2021 19:08

This week we are kicking off our vision series. We are looking at what the purpose of God-given vision is in our lives and church. Find out more here.

god focusvision

E111 - Fearless

Kut2thachase Podcast

Play Episode Listen Later May 2, 2021 35:29

Today, our featured guest serves as an advisor and growth strategist to several cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. She co-founded OTX, an online research business named the fastest-growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that Decipher acquired. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double- and triple-digit growth. She is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets to execute their entry into the U.S. She also regularly contributes to commercials (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy), where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow social media. Welcome to our featured guest, Kristin Luck. Tune in and listen this is an episode that is surely worth exploring every minute of their discussion. #kut2thachase #podcast #unscripted #unbridled #episode4everyone #111 #fearless #satx #sanantonio #sanantoniopodcast #sanantoniopodcaster #sanantonioinfluencer --- Support this podcast: https://anchor.fm/kut2thachase/support

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Focus, Vision, and Purpose

Snug and Shady

Play Episode Listen Later Feb 25, 2021 31:30

Calvin and Cynthia discuss how mindset and focus affect your purpose in life. Learn new techniques to improve your outlook!

Kristin Luck for President of ESOMAR

Ponderings from the Perch

Play Episode Listen Later Feb 19, 2021 21:12

Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globally to ensure that the insights industry continues to be able to collect data in an ethical and socially responsible manner, evaluates new methods of research, and takes steps to preserve the longevity of the industry. Kristin, founder and managing partner of Scalehouse, serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple digit growth. Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices

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S4E2 - Managing Sample Provider Networks and A Publix Update

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Play Episode Listen Later Jan 15, 2021 48:00

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by EMI’s Mary Draper. If you a frequent listener, you’ll remember Mary from last season’s episode that kicked off the obsession with Publix. Mary gives us an update from her recent trip to visit not 1, but 3 different Publix over the holidays. After the great update, we dive into the latest marketing research news. In the first story, we discuss the Confirmit and FocusVision merger, and the potential impact on the survey programming space. In our next story, they discuss Research America’s purchase of Segmedica and how it looks like they plan to grow in the pharmaceutical industry. In the second the last story, Brian, Mary, and Producer Brian discuss Samplechain hiring Matt Gershner away from Greenbook to be their new Chief Strategy & Revenue Officer. After the news, Mary and Brian talk about best practices for managing a sample provider network. Mary discusses the processes she has put into place as EMI’s Network Quality Officer, as well as how she evaluated potential partners, and what causes partners to be removed. Mary is super thorough – you’ll be a network management expert after this episode. Thanks for listening! You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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#58 - Jamin Brazil - the happy market researcher

Play Episode Listen Later Nov 2, 2020 70:10

Today we are joined by Jamin Brazil, market research entrepreneur, and tech pioneer. Fresno, California-based Jamin is the super popular host of the Happy Market Research Podcast with more than 300 episodes in which he interviews consumer insight and research professionals and entrepreneurs from across the world.Jamin comes from a position of informed influence having founded top online survey platform Decipher in 2000 and Focus Vision research platform Focus Vision in 2016.An active contributor to the research industry and supporting early stage companies throughout California, Jamin is adjunct professor at California State University and an all-round nice guy.We discuss the world in 2020, research, entrepreneurship and much more.Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

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Focus/ vision

BeingBlack2020

Play Episode Listen Later Sep 6, 2020 14:24

How to fix destructive behavior in our communities --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

focusvision

S3E41 – Mental Well-Being in Research, New Partnerships, and More MR News

running the race focusvision

Play Episode Listen Later Sep 1, 2020 27:03

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian dig into the latest market research news. The guys kick off the episode discussing Dynata’s purchase of the searchable insights platform, Sharpr. They discuss how Sharpr might be integrated into Dynata’s offerings, and what clients could expect from the platform. Next, they discuss ESOMAR’s announcement of the Insights Festival, taking the place of the 2020 Congress, and the new agreement between the Insights Association, MRS, and The Research Society. Next, the guys touch on the latest companies to employ OpinionRoute’s new CleanID solution. They also discuss the expansion of FocusVision’s Sample Marketplace. They guys also talk about the latest hire by Burke. In the second to last story, the guys talk about the class-action lawsuit filed against Oracle and Salesforce for violating GDPR. They talk about the potential repercussions and what they are looking to come out of the case. In the final story of the episode, Brian and Brian discuss the results from the 2020 Mental Wellbeing in Research study. They discuss their own experiences, which then leads to a deeper discussion around mental health and its perceptions in society. Talk to you all next week! Register for our upcoming webinar, Is Sample Blending Finally Cool? Best Practices For Tracking Studies, here: https://us02web.zoom.us/webinar/register/7815977657841/WN_QX3ceSkLQcSlpZ0LMZSbbA You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/ You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

FOCUS - VISION - Running the Race

Prem Samuel

Play Episode Listen Later Jun 7, 2020 31:12

Word Explosion June

246 Participant Engagement is Product Management

This is Product Management

Play Episode Listen Later May 11, 2020 22:55

Zoe Dowling, Senior Vice President of Research at FocusVision, shares how to get actionable insights from research participants and her approach to turning data into impactful stories. Get the latest updates from the show at www.thisisproductmanagement.com.

research engagement senior vice president product management focusvision

Crafting the Future of Market Research with Dan Foreman | Ep. 96

Data Gurus

Play Episode Listen Later May 6, 2020 18:21

Dan Foreman joins Sima for today’s episode, to talk about his journey, as an entrepreneur, into market research. He is currently involved with the Zappy Store, Course 5i, Borderless Access, Dalia, Bakamo Social, Veylinx, MindProber, and Haystack. Dan consciously chose to join the market research industry when he was midway through university. He was doing a degree in psychology at the time, and he liked what he had seen in a presentation given at the university by someone from a market research company. In his final year, Dan interviewed for many different jobs. He was offered several positions, three of which were in market research. He chose the highest paid, most exciting job, with Research International, which was the largest customer research agency in the world at the time. He worked in their Drinks and Leisure Division, which was a lot of fun, and his first clients were Guinness and Alton Towers. Climbing the ladder Dan spent some time in research and he also worked at a marketing agency, called Added Value, which became Kantar Added Value, and is now Kantar Consulting. He then worked, client-side, at Kimberly-Clark. After that, he went into management consultancy, and then into advertising. He joined Focus Vision when they were expanding outside of the US, as their first non-American employee. The business then saw extremely rapid growth, and about eighteen months later, it was sold to Schroder Ventures, and it changed from a family-owned business to a private entity. Taking the entrepreneurial route Dan later started going down the entrepreneurial route. And he got involved with several different companies with lots of interesting applications to modernize the world of market research. The three types of businesses that Dan is involved with Dan got involved with three different types of companies. With some of them, he got involved right from the outset, at the startup. Other companies were already going and they had some revenue, but they were struggling to scale, so they needed expert help in navigating the market and figuring out their product/market fit. With these two types of companies, there is always an investment relationship. The final group consists of companies that were already very well established but they had hit a plateau, so they required some fresh thinking about the business. With this group, Dan’s role is typically advisory, as these companies are looking for support and not necessarily investment. The way that Dan connects with organizations Dan has a very clear picture of the kind of organizations that he wants to get involved with, and of the kind of future market research that he would like to help craft. He actively seeks out businesses in these areas. He also has many people asking him for support or an exploratory conversation about their business. Occasionally, he has come across completely opportunistic situations, with which he has done his best to connect the dots, bring them into the industry, and make them successful. Some of the themes Dan considers Recently, Dan took a position with a language technology firm. This is something he has been actively looking for, for years, because he is aware of the huge amount of opportunity that exists around all the unstructured data there, which has become even more complex and varied with the addition of videos and images. He is also interested in anything that enhances the understanding of the brain, and anything related to emotions and behavioral-based measurement. Dan is interested in anything which advances his reach, so the more brains that he can access around the world the better it is for him. Is data the new oil? Dan has an interest in anything which truly captures the value of data. Data is said to be the new oil. And if data is indeed the new oil, Dan believes that he and his people should be the richest in the world as they have access to what’s in people’s brains,

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Zoë Dowling, SVP of Research at FocusVision on Elements of a Good Participant Question

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Play Episode Listen Later Mar 17, 2020 24:11

My guest today is Zoë Dowling, SVP of Research at FocusVision. Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research. Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Find Zoë Online: LinkedIn: https://www.linkedin.com/in/Zoëdowling/ Twitter: https://twitter.com/Zoëdowling Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor: This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. [00:00:03] My guest today is Zoë Dowling, SVP of Research at FocusVision.Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research. Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Tell me a little bit about your parents, where you grew up, and how that's impacting what you're doing today. [00:00:35] Zoë: So my parents are philosophers, which obviously made for interesting dinner conversation. And how they impacted- one of the big things that impacted I think exactly where I am today and my interest in- strong interest in culture, technology, and of course, I bring that together with research and understanding people and life is that we- when I was about five or six, we moved to South Africa. And one of the interesting things was that moving so far away from family and in those times, in the '80s, we didn't have a landline at home. And even if we did, to actually do an international call, you actually had to go to one of the- we lived in a very rural area. There was only two hotels, and we went to one of them to place a call with international operator to speak to my grandmother on her birthday. So this was the most exciting event. So birthdays and Christmases. We can get in the call, go to the local hotel, to actually place this long distance call, international call. And it was incredibly exciting, but it brought this kind of communication because then it was the wonder of- wow, I'm speaking to somebody that's 5,000 miles away. And you can look at how technologies change. Think about that. In the '90s, email, I remember I was in Scotland and my parents were in South Africa, and I was emailing them. It was like this is incredible. I'm not waiting three weeks for this blue air mail letter. And then the first time that I ever did instant message chat, it was like- it was mind blowing. That sounds crazy today. You think of young people growing up and even young people in the work force. The internet's always just been there. Whereas I remember how pivotal it was to actually bridging that gap in communication. Which is a long kind of winded way of saying all of these kind of experiences and also the culture element coming in. I lived in a very, very different culture, and so looking at South African culture and looking at British culture and now I've been in the US for 15 years, and so American culture,

#113 Análise de conteúdo e jornada no B2B

Estêvão Soares - Estratégia Digital

Play Episode Listen Later Mar 3, 2020 13:52

Este episódio é baseado nos resultados de uma pesquisa da FocusVision a respeito do conteúdo e a jornada dos clientes no B2B. -- Siga no Instagram: https://instagram.com/estevaosoares -- Acompanhe no Youtube: https://www.youtube.com/estevao -- Faça parte da minha comunidade: https://www.smxp.com.br/

b2b fa antonio conte siga jornada acompanhe focusvision no b2b

#113 Análise de conteúdo e jornada no B2B

Estêvão Soares - Estratégia Digital

Play Episode Listen Later Mar 3, 2020 13:50

Este episódio é baseado nos resultados de uma pesquisa da FocusVision a respeito do conteúdo e a jornada dos clientes no B2B. Acompanhe as lives no Instagram de segunda a sexta: @estevaosoares.

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Focus: Vision for Collegeside - Mike Palk + John Nichols

Collegeside

Play Episode Listen Later Mar 1, 2020 47:37

john nichols focusvision palk

Steve August (Best of CRC) | Ep. 28

Audible Insights Podcast

Play Episode Listen Later Feb 29, 2020 24:17

Recorded live from the Insights Association's Corporate Researchers Conference, we spoke with Steve August. Steve has deep roots in the market research field as the founder of Revelation and former Chief Information Officer and Chief Marketing Officer for FocusVision. Currently, Steve is running his own business coaching practice, using his real-world experiences to help other founders navigate building and growing their own businesses.

revelation chief marketing officers chief information officers focusvision steve august

Focus Vision: Renewal

Play Episode Listen Later Feb 29, 2020 45:11

Series: Focus Subtopic: Vision Message: Renewal Speaker: Pastor Rob Petrini This Morning Pastor Rob interviews the Bardsley Family and also shares with us some new things happening at HCBC.

renewal focusvision

Steve August (Best of CRC) | Ep. 28

Audible Insights Podcast

Play Episode Listen Later Feb 28, 2020 24:17

revelation chief marketing officers chief information officers focusvision steve august

Focus: Vision - "Distractions"

On Brand with Nick Westergaard

Play Episode Listen Later Feb 22, 2020 27:12

Speaker: Rob Petrini

distractions focusvision

GreenBook Releases the 26th Edition of the GRIT Report

MRx News

Play Episode Listen Later Feb 20, 2020 2:07

The Happy Market Research Podcast publishes a new episode on how to ask research participants a good question. The episode discusses seven things that you can do to improve your research results, and features guests such as Emma Craig, UX Research Manager at Shopify; Zoe Dowling, SVP of Research at FocusVision; and many more. Ginny Valentine Badge of Courage Awards, which recognizes bravery in market research, announces the judges for the 2019-20 international awards. Judges include: Pippa Rose, Senior Manager of Consumer Insight at BTDeborah Campbell, VP of Consumer & Marketplace Insights at VerizonFinn Raben, Director General at ESOMARSue van Meeteren, Founder & Director of Jigsaw Research LimitedRebecca Brooks, Founder & CEO of Alter Agents GreenBook releases the 26th edition of the GreenBook Research Industry Trends Report, featuring data collected from Q3 and Q4 of 2019. The GRIT Report dives deep into topics such as the adoption of emerging methods and satisfaction levels with suppliers. In human capital news, Syno International, a consumer data provider, appoints Per-Erik Kärnekull as Head of EMEA and Aivaras Mockus as Chief Financial Officer. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources: Happy Market Research Podcast: https://happymr.com/how-to-ask-research-participants-a-good-question/ Ginny Valentine Badge of Courage Awards: http://www.ginnyvalentine.com/ GreenBook: https://www.flipsnack.com/GRITarchive/2019-grit-insights-practice-report.html Syno International: https://www.synoint.com/new-hires/ This Episode’s Sponsor: This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It's Lookback's mission to humanize technology by bridging the gap between end-users and product teams. Lookback's customers range from one-man teams building web and app experiences to the world's largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback's offering, please visit www.lookback.io.

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Branding for Growth and Scale with Kristin Luck

Play Episode Listen Later Feb 17, 2020 30:10

“Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their businesses. What role does branding play in all of this? We discussed that very topic and more on this week’s episode of the On Brand podcast. About Kristin Luck Kristin Luck serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest-growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple-digit growth. Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $175 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Episode Highlights What does branding have to do with mergers and acquisitions? “Brand is huge in terms of attracting buyers. You have to have brand equity.” We also discussed that brand is hard to quantify yet companies lacking brand equity are usually lacking other performance metrics like annual recurring revenue—and vice versa. Analytics is everything. “Marketers today have to be data junkies.” However, you have to avoid the “phenomenon on analysis paralysis.” Kristin went on to cite a new report from Gartner noting that CMOs will spend more than CIOs for the first time ever. Speaking of the C suite … “It all comes down to the CEO.” We discussed how “investing in brand” can sound like a dubious proposition, especially as execs typically don’t like investing in marketing much less something “squishy” things like branding. Kristin says the CEO sets the tone. “They can be your biggest asset and advocate. Look at the T-Mobile CEO.” What brand has made Kristin smile recently? Want a smile? How about checking out “The Naked Truth About Laundry” from the CEO of Dropps, a sustainable laundry company that got Kristin’s attention and mine and made us both smile. Check it out! To learn more, go to scalehouse.consulting for Kristin’s company website and be sure to check out their blog. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

ceo internet growth speaking brand branding scale analytics marketers cios gartner cmos ipsos decipher on brand focusvision dropps kristin luck

Focus: Vision - "The Cost"

Play Episode Listen Later Feb 15, 2020 49:10

Speaker - Rob Petrini

cost focusvision

Focus: Vision - "A Project Bigger Than Us"

project bigger than us focusvision

Play Episode Listen Later Feb 8, 2020 39:11

Speaker - Rob Petrini

Focus Vision: Something About Fish

Rodney Pike Church of God

Play Episode Listen Later Feb 1, 2020 33:44

Rob Petrini

fish focusvision

FOCUS Vision 2020 - Pastor Ron Bynum

Play Episode Listen Later Jan 10, 2020 50:33

FOCUS Vision 2020 - Pastor Ron Bynum

bynum pastor ron focusvision

082: Brand Alignment from the Inside Out with Christopher Wallace

Navigating the Customer Experience

Play Episode Listen Later Dec 24, 2019 26:02

Christopher Wallace is the Co-Founder and President of InnerView, which is a marketing consulting firm that helps companies effectively transfer their brand strategy to their customer-facing employees and partners. Chris builds upon previous success as an entrepreneur in the sales consulting and coaching space, as well as his more than 15 years of sales, marketing and corporate leadership. Chris’ primary professional focus is to help companies better align the strategies of the board room with the daily execution at the front lines. Beyond his work with clients, Chris is able to apply his passions as a teacher and author. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Chief Marketer and is a contributor to publications including Inc.com and Forbes.com. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and his MBA from Temple University. He lives in Villanova, PA with his family. Questions Could you share with us how you ended up in this particular field? Marketing and brand recognition and brand consulting. What are some of the key indicators are facets that business owner would need to consider in order to pretty much pioneer, hold or navigate how the shaping of their brand is going to be perceived by others. What is brand dilution? Could you explain to us why is it that you believe that many companies fall into the dilution and are they disillusioned or are they diluted in thinking that there's a communication breakdown or is it that a team members who are actually serving the customers are not clear on what it is that they're supposed to be delivering? Could you give us one or two metrics that organizations could look at even if they're a small business with just say two or three people employed to them versus an organization with two or 300 people and employed to them? Could you share with us how you stay motivated every day as a marketer, as an entrepreneur, as a teacher? Could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you share with us what books have had the biggest impact on you? We have a lot of listeners who are business owners and managers who feel they have great products and services, but they lack the constantly motivated human capital. If you were sitting across the table from that person, what's the one piece of advice that you would give them to have a successful business? What's the one thing that's going on in your life right now that you're really excited about - either something that you are working on to develop yourself or your people? Where can our listeners find you online? What's one quote or saying that during times of adversity or challenge, they like to kind of revert to this quote or saying it kind of helps them to refocus to re-strategize and just remember what they're working towards. Do you have one of those? Highlights Christopher shared that just like anybody's story, it's a long and winding path, but he’s a salesperson by DNA, not by career, by DNA. It sort of runs in the family and after a career in sales or having a career in sales with a number of big, recognizable brands, he found himself at a crossroads and had the opportunity to essentially work with one of the companies that he had been employed by for a number of years and sort of flipped over into a contract and consulting role. And was sort of an overnight entrepreneur, an accidental entrepreneur as he likes to call it. But what he was asked to do was to take some new products and new services that the company he used to work for was launching to their frontline teams, launching into the market, bringing to market to their customers and really help get their frontline sales teams, their customer service representatives, in a number of different teams really up to speed on what these things were. But it was a lot less training and a lot more just dialogue, how to talk about it, how to position it, how to relay the value and sort of that opportunity being at that crossroads led to this career in really helping organizations to understand how to align the things that they want to bring to market their products and their services with the people who have to talk about them. Christopher stated that it doesn't matter if an organization is big or small; your brand is your promise. What is your promise? That's really what it comes down to. What is the promise that you're making to your customers? What value do you bring to them? What makes you stand out? That's the brand story that we're talking about. Occasionally, the word brand can scare people, it sounds like a big concept, and it sounds like something for the Nike's of the world or the Coca-Cola's of the world. But the reality is people have personal brands, smaller organizations have brands and that brand simply comes back down to the what your promise is to the customer regardless of who your customer is and any organization needs to take the time to really sit down and figure out what that promise is before you go out and start advertising it or whatever the case may be. You have to understand really what it is and internalize it first. Christopher shared that brand dilution is and thinking about the topic of the show and customer experience, brand dilution is the difference between what you tell your customers you're going to do and what the customer actually experiences. It's really the breakdown in that promise, the breakdown in that message and they did a research study earlier this year with 250 marketing and customer experience executives and what they found was, he would say astonishingly, but it's not really that astonishing. Two thirds of marketers believe that their brands’ messaged, through their key brand story is breaking down between their office and the people to front lines. So, they believe that there's a misaligned message inside their company. People are telling, however, many different versions of that story, of that brand promise. And if the organization promises one thing through their advertising and their marketing and they experienced something different when they show up, that's a big problem for most brands. So, that's really what we talk about with the dilution, it's that gap between what is promised through external marketing and what the customer actually experiences. Yanique shared - It's interesting that you say that it's a breakdown because marketing and advertising costs a whole lot of money and organizations have extensive budgets dedicated to marketing and advertising their businesses every single year. Whether as you said, they're large, medium or even small organizations, you will allocate quite a percentage of your income or reserves or capital to ensure that the business marketed and advertised. Christopher shared that he thinks it's both. And the research that they did, the study they published earlier this year with a market research firm called Focus Vision at a consumer insights company called Focus Vision. What they found was it’s really twofold. The organization is attempting to sort of spread this story via the main methods they use are email and product training, those were the top two things that rose to the top of the list each time and how they asked them, they were really communicating and engaging their people. And ultimately when they looked at the data, that wasn't driving results, that wasn't driving alignment, it was a set of other tactics that were really driving the companies who were good at this to be successful and just sending things out via email or doing a product training that's not going to drive the customer experience that you want, it's not getting through, it's not cutting through the noise. So, he thinks that on one hand you have the organization who's probably not doing as much as they should to get it downstream and get the message out to their front lines and then you have the people, the front line to use the phrase disillusion, he doesn’t think they're disillusioned. He just thinks that their organizations have failed to equip them in an interesting and compelling way. And he thinks that people at the front lines, whether you're on the phone, in the retail store, whatever that looks like, you need to be engaged in a new way, you've got a lot of things being thrown at you and if the organization is not treating you as a consumer of the information and just treating you like kind of a link in the chain, then that dilution is bound to be there. Yanique stated that basically you're kind of reinforcing the fact that customer experience starts from within. Christopher agreed and mentioned that their slogan is, “Win From Within.” So, they're big believers that the customer experience needs tremendous attention, it needs tremendous investment and it's an investment that pays off in a big way. Yanique asked - Do you have any statistics, I know you said you used Focus Vision was the name of the company that does insight intelligence. Do you have any research that pretty much supports the ratio of how much companies invest to market and advertise per year versus how much they invest in training and development and customer experience training? Christopher shared that they don't specifically on that, but he can tell you this, when they asked the executives in their study, what they thought the value of a consistent brand message was. So, they asked specifically for those people that thought that their organization was pretty well aligned in their brand message throughout their company, what was that worth to their organization? 62% of those people valued it at more $10 Million Dollars annually. So, nearly two thirds put an actual revenue tag, a revenue price tag on an align brand story at more than $10 Million Dollars a year. So, they look at that and say, “Organizations don't realize necessarily how much money is slipping through the cracks.” One interaction here, one interaction there but when we asked these folks point blank, they said, “Well yeah, actually the success of our marketing plan, the success of our brand really does depend on winning one conversation at a time.” And when you start to add up with the losses, it was more than $10 Million Dollars, that was the category they selected, was more than $10 Million Dollars annually. Who knows how much it could actually be for the organizations they studied, it could be 10 to 20, it could be $50 Million Dollars or more depending on the size of the organization. Yanique stated that not because they're not measuring it doesn't mean that there isn't something slipping through the cracks. Christopher agreed and shared that he thinks that it's one of those things where he’s sure Yanique knows and from the guests that she’s had on measuring it. Measuring it he thinks is perceived to be hard, measuring the impact of customer experiences perceived to be hard. He doesn't think it's that hard, every engagement that they do, they focus on very tangible revenue based metrics around just improving the quality of the interaction between the frontline team member that what they call a brand representative and the customer. If you improve their ability to tell your brand story, you are going to earn more business and if you just measure it the right way and you look at the right metrics, it's not that hard to quantify. Christopher shared that metrics; it really depends on the type of business. Conversion is sort of the mother of all metrics that we work with. So, when you think about even as a small business, small business owner or an entrepreneur, looking at your pipeline, regardless of what you sell and really determining what percentage of those deals, what percentage of those opportunities you're able to convert into a sale, and really getting that to be a metric that you track over time. This is all about, like he said, winning one conversation at a time. If you win one more deal here, one more deal there, he knows for him as an entrepreneur that matters but if you think about these larger organizations, and that's really who they work with mostly is these larger organizations. One conversation here, one conversation across, in some cases tens of thousands of representatives or retail employees, that adds up really quickly and it adds up to a lot of money. So, he would say conversion is really the number one metric to be tracking. Yanique asked - Do you think there's one question that you think all companies should ask their customers about their experience? Christopher stated that that's a tough question. He knows the one that they pay a lot of money to ask, “How how likely are you to recommend this product or service to a friend or family?”That’s the NPS. They worked closely with some NPS customers as Fred Reichheld would call it, “The Ultimate Question” that's the title of his book. But in terms of asking, it's so hard to say that one question can actually capture it. He’s going to answer a question with a question. He’s going to say that when they talk to organizations, there's a question that they ask their executives. They asked the question, “How confident are you that the people who represent your brand can tell this story the way that you built it?”And that's sort of their measure of trying to figure out if they have alignment issues with their brand internally. How confident are you that the people who represent your brand can tell this story the way that you built it? And if you're talking to a product owner or a brand owner or somebody in consumer marketing, the answer to that is it's kind of a moment of truth question for them and they rarely hear that there's a lot of confidence. So, he would say to any business owner, if you have other people out representing you, other than just yourself, ask yourself that question. How confident are you that the people representing you can do it the way that you want it done every single time? Yanique shared that that's a very good question, bills a lot of introspect for you to really think about the individual or the company or the set of people that are representing you and the platform that they are representing you on and are they really telling the story that how you built it to be told. When asked how he stays motivated, Christopher shared that he’s thought about this a lot so he feels like he has a good answer to this question, at least he knows the answer. The motivation for him and he'll tell a quick story. When he was getting his MBA, he had a project that was being done toward the end of the program that was all about; you had to do a map out, a strategy for your career. You had to treat yourself as the client and you had to map out a strategy for your career and the leader of that class, the professor asked him what he wanted to do what, what his strategy was and he said he wanted to manage people and he said, well, where or how or how many? And I said, he doesn't know, just as many as he can. And so, his answer is he thinks about the team that he’s constructed, the team that he’s built, and what motivates him is the chance to add somebody else to their team, it's really that simple. He’s offering somebody the opportunity to come and work with them, bringing them into the fold for the family that they're building here is really, really motivating to him. That's what he works for every day and when he sell, he look at it as an opportunity to develop a new client and work with a prospect, any new client that he can bring on is a potential chance for him to add more people to his team, so, that's what motivates him every day. Christopher shared that he’s going to give his CRM a plug. They have Zoho, Zoho CRM Plus, is their CRM and it's a wide ranging platform for those aren't familiar with Zoho. It’s a great software package, you can do a lot with it beyond CRM things like some sales automation, some marketing automation, but they use that tool and not being a process oriented person himself, he’s really become attached to going in, updating the CRM, working the pipeline, running the reports, things like that. So, adding some discipline around that has made it a pretty indispensable tool. When asked about books that has had the biggest impact, Christopher stated that he would say the one that he thinks really motivated him the most to really build around what they're doing as a career and really commit to it was when he read To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink. For the listeners who aren't familiar, Daniel Pink is part of the new age authors that's really, really talking about a lot of similar things to like the Malcolm Gladwell's of the world does, Simon Sinek's sort of a new age management thinker and his premise and to sell is human, is everybody is selling in some way, shape or form. And whether it's as an entrepreneur or in your personal life, you're selling all day long and just about every role and really embracing that and figuring out how to tap into the ability that everybody has, to the need that everybody has to be able to influence and reach those around them. He thought it was a very straightforward, easy to digest concept, but one that many, many people in our line of work resist the idea that they're in sales and they try to help, make them a little bit more comfortable with it. That book is a great way to do it. Christopher shared that he would say the number one thing and the number one piece of advice that they give to prospects, to listeners, they have their own podcast as well is the best thing you can do if you want to get somebody to do something, the best thing you can do is start by listening to them and you think about sales for those of you who are good salespeople and have gotten some training and consultative selling, everything's about learning, it's about asking questions, it's about identifying needs, it's not about talking. So, he would say it's a simple answer, but the best thing you can do if you want to motivate somebody is start by asking them questions, ask them what they think, ask them what they care about, ask them their viewpoint because if you can understand them, you can find the ways to connect with that individual and get them to really line up behind your mission, behind the tasks that you want them to do. Yanique reiterated – So, listen to the person that you're speaking to whether it's your team member or your employee and after listening, you need to ask really good questions to understand what they want and where they're coming from because those things will help you to be more developed in figuring out what is motivating them, which nine out of 10 times is not only financial. Christopher 100% agreed and stated that there is such a huge misconception that people are, as they say, coin operated. You put in another quarter and people will do what you want them to do. But the reality is, the intrinsic motivation is much higher. When people talk about engagement and engaging employees and things like that, he doesn't think most people know what that actually means. Engagement is that people feel part of something, it's that they feel like they're part of the process, they're part of the mission, they just want to feel like the work that they're doing is impacting something bigger and they want to feel like it's happening with them, not to them. And the best way to build that relationship and that trust is start by asking them things and asking their point of view and genuinely being curious to hear the answer. It can't be, it can't be an outcome in mind, and it has to be with true curiosity. Christopher shared that he gets excited about a lot of things that they are doing. He would say that probably the thing that gets him most excited day to day is they are really trying to define the experience. You talk about customer experience, they're a boutique consulting company but they have spent a lot of time as a team talking about what experience they want to deliver for their clients and he and his partner have challenged their team to really look at that and internalize what it is that they want them to say, how they want them to feel and really find ways to deliver that experience and really think outside of the norm. Really think of new ways to do that. And they're developing a new set of sort of criteria for how they interact with their clients. That is probably, he would say that as an entrepreneur the most energizing conversation he has ever had was when they sat down. They had a team offsite earlier this year and they asked the team to think through how they wanted the customer to feel, what they wanted them to say. And then the ideas that came out of that for showing their clients how much they appreciate them, that's going to really take shape toward the end of this year and into next year. And he just can't wait to see that come together because it's all about them being genuine and treating their clients in a way that feels like them and he can't wait to see that come together. Christopher shared listeners can find him at – www.innerviewgroup.com LinkedIn @christopherewallace Christopher shared that there's a quote that motivates him. So, he’s a big music lover and there's a band that a little bit obscure, probably not the most mainstream band in the world, but there's a quote in one of their songs that says, “It's all been luck until now.”And he really internalized that quote, anytime he looks at successes or challenges that he face as an entrepreneur, as an individual, he really goes back to that idea of treat everything as if you just got lucky to this point because it motivates him to keep working hard. So, it's all been luck until now, maybe the luck will run out and you'll have to rely on your hard work and your skills, so he sort of treat every day as if every day previous to that was luck and now it's time for him to focus on continuing to work hard, so, that motivates him every day. Links To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink

Executives & Founders: Finding Your Core Story with Steve August | Ep. 80

Data Gurus

Play Episode Listen Later Nov 26, 2019 28:14

If you’re a Founder or CEO of a company that is looking to scale their business, this episode provides some great insight and advice. Steve August joins Sima on today’s show, which serves as a great refresher course on things that we might already know. Listen in for timely reminders on how to really consider the next steps for your business! Steve is the Founder and CEO of Steve August Coaching. Scaling Businesses in the Market Research Space For more than 15 years, Steve has been in the market research space and takes what he’s learned to help business founders and owners scale beyond what they’re able to imagine. Steve’s method is to examine, break down, and understand what’s going on in the business and the metaphysical life of the owner, then help the owner decide what changes need to be made, and the steps needed to implement them. Although Steve’s career paths previously focused on the creative application of technology, he entered the market research space quite by accident by way of his wife, as he explains. First Time Founder Journey Steve discusses the family business in which he started out as the marketing and tech guy. As blogs started making their way onto the web, he and his wife stumbled upon a shift that changed the whole dynamic of their business. Up until this time, online qualitative research was basically replicating focus groups in online space. Steve and his wife wanted something more: to take advantage of that opportunity to access those peoples’ experiences so that they had a very ethnographic view of it. Once they started using this and speaking about it, it drew attention and others wanted to try it. This led to the development of the first product version in 2007. Lessons in Selling Building a great business was not the same as building a great product, as Steve soon found out. He would soon discover what his strengths and challenges were as a leader. In 2014, the product was acquired by FocusVision. FocusVision would later package it up with other products and resell it. Steve got to experience two exits due to his options: the first exit was as the Founder, and the second exit was as part of the Management Team. The lessons that came out of these negotiations, as well as his being part of a team negotiating the acquisition of other companies, is how he got into coaching. After he left FocusVision in 2017, people started asking him for his perspective on business matters, and he realized he had valuable information to offer. Core Stories Your core story is what drives the proverbial bus. These are the ideas in our heads that say we’re not worthy, or we’re imposters or any other negative mental chatter that might have served to protect us in past scenarios, but now prevent us from moving forward. When you’re leading the company, you have to change your core story in order to change the trajectory of your company. You can’t have a path, the fundamentals, the vision, the right team, the right processes, and a plan of execution until you have clarity of yourself. Steve and Sima discuss scenarios where core stories can make us stumble, and ways to recover. Steve's Thoughts on Exits 1. Either be for sale or don’t be for sale. 2. You’re worth pretty much what the market says you’re worth, and the leverage you have. The Importance of Taking Time Everything is reactionary, putting out a fire. You have to get to a point where you can get perspective of your own situation, and that means getting a bit outside of your own situation. Going off-line for a time, taking time to meditate, or getting away, such as to Steve’s Digital Detox Retreat, gets you away from day-to-day thinking and helps you change the way you think and be more receptive to potential solutions. Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below!

ceo founders executives sima management team focusvision steve august

Why the Role of the CMO is Evolving to Chief Experience Officer

The B2B Mix Show

Play Episode Listen Later Oct 28, 2019 27:58

This week on The B2B Mix Show, we speak with Dawn Colossi of FocusVision about how the role of the CMO is evolving to Chief Experience Officer. During our conversation, Dawn touches on the following: Understanding what customer experience entails How CX impacts both the organization and the role of the CMO How CMOs and sales and marketing departments should respond to changes in CX Examples of brands and the customer experiences they offer And more Want to connect with Dawn online? LinkedIn: https://www.linkedin.com/in/dawn-colossi-1a06083/ Twitter: FocusVisionInfo FocusVision: https://www.focusvision.com/ -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

b2b evolving cmo chief experience officer focusvision

Focus | Vision Sunday | 09.08.19 | Sy Huffer

Sermons - College Heights Christian Church

Play Episode Listen Later Sep 10, 2019

vision sunday huffer focusvision

Focus Vision | Matt Molt

New Vintage Church Tricities NVCTC

Play Episode Listen Later Sep 8, 2019 45:09

This week Pastor Matt spoke a great message on FOCUS. We have too many distractions, too many voices, too many options and too little power.

focus pastor matt molt focusvision

S2E28 - Brian Gets Personal

marketing ms roi disruption cmo public relations metrics behavioral ww cmos corporate communications martech senior strategist small data wunderman thompson colossi focusvision

Play Episode Listen Later Aug 23, 2019 34:00

Welcome back to Intellicast! Adam kicks the episode off talking about an initiative he started here at EMI at the beginning of the year and how it led him to do an Orange Theory Fitness class right before recording. The guys then cover the latest in market research news, including the launch of a new sample marketplace by FocusVision, MarketVision’s new survey solution for the visually impaired, and more! The episode then takes a personal turn, as Brian shares some news from his personal life that he’s been going through for the last 6 weeks. It is a great story and you don’t want to miss it. The guys finish off the episode with a Mount Rushmore of years. Give us your feedback, reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1.

personal mount rushmore emi orangetheory fitness focusvision intellicast

CMO disruption, MarTech, metrics & the importance of small data w/ Dawn Colossi & Greg Calacouris

IBM thinkLeaders

Play Episode Listen Later Aug 9, 2019 25:44

Do we really know how our customers feel? Should marketers focus more on small data or big data for insight? What metrics should marketers be looking at? In this episode of IBM thinkLeaders podcast, we are joined by Dawn Colossi (CMO at FocusVision) and Greg Calacouris (Senior Strategist at Wunderman Thompson). We talk to Dawn and Greg about the problem of survey data, how organizations are leveraging their CMOs, whether MarTech is now synonymous with marketing, and Amanda’s distaste for ROI. We also get into subscriptions versus selling ads, qualitative data versus quantitative data, brand strategy, and whether the best way to truly understand human behavior is to watch someone on the subway. “[T]here's no artificial intelligence that's going to be able to talk to humans the way humans can talk to humans. And the most successful companies have found that feeling is what drives people to buy. And I don't believe there's any technology that is going to tap into human feelings to be able to let them buy. So you're still gonna need a human being behind that messaging and behind that positioning.” -Dawn Colossi, CMO at FocusVision “Whenever I look at doing research, I always look at first-hand data, particularly what people are doing. Behavioral data on platform analytics rather than surveys. But qualitative data, talking to people is always the most important thing. And some of the most interesting things I've learned from customers is actually just cornering people on the street.” -Greg Calacouris (Senior Strategist at Wunderman Thompson) “[The value of marketing right now feels like it's moving in the direction of community building and bringing people together in a way that engages them and makes them feel part of something because there is so much alienation in the way that we consume content.” Host Amanda Thurston, IBM iX Connect with us + the guests: @IBMthinkLeaders @MandyLewToYou @DawnColossi @FocusVisionInfo @gcalacouris @WunThompson BIOS Dawn Colossi is a transformative marketing communications professional with 20-plus years’ experience in Marketing, Corporate Communications and Public Relations. As the CMO for FocusVision, Ms. Colossi drives marketing strategy to create WW marketing strategy to drive revenue through brand and demand. Ms. Colossi is a thought leader in digital marketing transformation, marketing strategy and demand generation publishing numerous articles; being interviewed and featured in a wide variety of publications and a featured speaker at industry and digital events. == Greg Calacouris is a Senior Strategist with a digital product specialization. He has over 7 years’ experience working with brands in the digital space across social media advertising, communications, and product strategy. He is passionate about understanding how technology and human habits intersect, and is a fan of sandwiches. With his specialization in product strategy, Greg analyzes user data, conducts usability testing, and creates customer journeys. He identifies design challenges for the team to solve and presents as strategic product roadmaps.

Focus (Vision Part 2) - Ben Radnidge

Our Community

Play Episode Listen Later Jun 22, 2019 33:58

Focus (Vision Part 2) - Ben Radnidge by Our Community

vision part our community focusvision

NEXT 2019 Conference Series - Zoë Dowling - FocusVision

Conversations in Depth: A QRCA Views Podcast

Play Episode Listen Later Jun 20, 2019 6:39

Welcome to the 2019 NEXT Conference Series. Recorded live in Chicago, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Zoë Dowling, SVP of Research at FocusVision. Find Zoë Online: LinkedIn Website: https://www.focusvision.com [00:02] I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast. We are live today at the NEXT Conference in Chicago. I have the wonderful Zoё with Focus Vision. Zoё, how are you? [00:16] I’m great, thank you. How are you doing? [00:17] I’m good. When did you get in? [00:19] Late last night, later last night. [00:22] Oh, OK. Kind of late. [00:23] Kind of late. [00:24] Kind of late. So, have you been to the NEXT Conference before? [00:27] Do you know I have not. And I’m actually really excited to... It feels like the agenda is a little bit different. There’s a lot more focus on nuts and bolts. I’m speaking here with Ted Saunders and Roddy Knowles on Mobilize Me, which is research on research. You don’t see that at conferences these days. Why not? This is important. And so, real excited because there’s other presentations like that as well. [00:52] Yeah, totally. You know it’s funny there’s an adjacent industry which is analyzing credit card transactions. It’s a big, big, big space predominantly sold actually, sold into venture and PE and Wall Street firms so they can analyze like when there’s an issue with Chipotle, what its actual credit card transactions trending towards exactly. What they’re doing is they release a bunch of research on research. And they’re constantly being quoted in Wall Street Journal, etc. It just truly amazes me that we, as researchers who have billions of transactions (not monetary), we don’t do a better job talking about that kind of stuff. [01:39] Do you know from my perspective I think there’s been a trend away from that? If you think five years ago, certainly ten years ago (of course, that puts us in the aging category) but this was all about web surveys, web data collection, mobile data collection, but also on the qualitative side, how do we create good engagement with online research community participants, and you just don’t see that now. And, tell you what: we’ve not cracked the nut. It’s not a done deal. [02:07] Not by a long shot. [02:07] We’re not doing amazing research, that kind of research on research. But you’re right: there’s also a lot that we could dig in on the Big Data side. Like what time of day? Thinking online communities, what time of day are people coming? What’s the average? How do we aggregate that across projects? How do we then increase engagements? How could we do some incentives? I think there’s a lot of different things we could do there to just make us better informed. [02:29] Yeah, even something as basic as email-open rates over time. I think with such an important topic... Rogier Verhulst with LinkedIn, he had mentioned that they’ve actually seen almost a complete decline, approaching a zero, with certain segments in the population just not accessing email anymore. They’re utilizing a bunch of different tools to communicate. Before you and I because of my age... [03:02] That was tactful. [03:03] …I mean pre-social media, there wasn’t an alternative to... You have like AIM or whatever (AOL kind of online messenger), but it wasn’t at scale. And now, all of a sudden, there’s probably... I mean I could connect with you at least five different ways, not using email. [03:18] And there’s different ways to get our attention. And I think that’s interesting because if I think of both SMS but also think of push notifications ‘cause again thinking of them is a way to contact people that we are speaking to their participants.

chicago research thinking conference wall street wall street journal pe big data svp zo sms aim chipotle aol dowling next conference focusvision jamin brazil happy market research podcast

The Jack Campisi Interview

Play Episode Listen Later Jun 18, 2019 33:01

Jack Campisi is an Account Director with Civicom; a company serving the marketing research community with virtual communications solutions. Jack joins the QRCA Qualcast to discuss his time during the "wild west" days of online qualitative research which began at Strategic Focus, a focus group facility in Westport, CT. That's where he met Andy Greenfield, Hugh Davis, and Paul Jacobson - the three people credited with building one of the worlds first (and most successful) online marketing research firms, Greenfield Online. We follow Jack's career to FocusVision and end by talking about his current gig at Civicom and where he thinks mobile based qualitative research can take us. If you are interested in the history of online qualitative research, this is the episode to listen to!

westport account director focusvision paul jacobson greenfield online

The Steve August Interview

Conversations in Depth: A QRCA Views Podcast

Play Episode Listen Later Jun 18, 2019 39:11

In the latest episode, QRCA Views Podcast Editor Mike interviews Steve August, Chief Marketing Officer of FocusVision, about the history and future of qualitative research. A true visionary, Steve is a digital and mobile qualitative research pioneer. He created Revelation in 2007, the trailblazing online platform for mobile diaries, insight communities and bulletin boards. Revelation was acquired by FocusVision in 2014. With all that success, you might think that Steve's career started in research, but you would be wrong. Before Revelation, Steve was a singer/songwriter with a pretty eclectic background. He was a dude in the truest sense of the word who suffered from, as he calls it, career attention deficit disorder. He was into clay animation, video documentary, and webmastering in the very early days of the Internet as a commercial medium. Prior to helping his wife Kimberly, in the market research business, he was in museum exhibit development. But I think it is people with those types of backgrounds who have the ability to see the world just a bit differently than the rest of us, who can spot problems that the rest of us can’t see and have the ability to put thought into action in order to pursue solutions. Listen up as Mike and Steve talk about the history of online qualitative research, the rise of mobile as a qualitative research vehicle, and the future of hybrid online/face to face qualitative research.

internet revelation chief marketing officers focusvision steve august

136: How Research Can Supercharge Your B2B Marketing

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later May 31, 2019 40:16

When you order a pizza, you want it delivered quickly. It should prepared, placed in one of those fancy heat-retaining delivery bags, and be at your door within the half hour. Boom. Simple. A brand transformation is not a pizza (stop the presses!). Most marketing endeavors, in fact, benefit immensely from first slowing things down. Do your research, let ideas cool off while you consider them, and make sure your efforts are built on a strong, deliberately crafted foundation. Then, order your team a pizza to celebrate a well-executed campaign. That's part of what Dawn Colossi, CMO at FocusVision, a customer insights company, preaches. Research is absolutely key. No matter how tight the deadline, how urgent the project, it'll always be beneficial to start off with the research, even if a light, initial round. Tune in to hear more about effective researching, tactful surveys, and how to be more deliberate in your marketing efforts.

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Ep. 219 - Our Official 100th Episode: Life Lessons and Market Research Trends

Brand InnerActions with Jon Gaul

Play Episode Listen Later May 23, 2019 47:26

Welcome to the 100th episode of the Happy Market Research Podcast! In this episode, Merrill Dubrow, CEO of M/A/R/C Research, interviews Jamin Brazil, Founder and CEO of Happy Market Research. The two take a look at the benefits of producing a podcast, market research trends, and life lessons. Find Jamin Online: LinkedIn Twitter Find Merrill Online: LinkedIn Website: M/A/R/C Research Find Us Online: www.happymr.com Social Media: @happymrxp LinkedIn This Episode’s Sponsor: This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at G3Translate.com. [00:00] Good afternoon, everybody. My name is Merrill Dubrow. For those of you who are tuning in to see Jamin Brazil be the host of the Happy Market Research Podcast, we’re going to change it up a little bit on today’s show, which is the 100th Podcast of the Happy Market Research Podcast. My name is Merrill Dubrow, and I’m President and CEO of M/A/R/C Research, and I actually am going to put the host on the hot seat. And we’re going to interview Jamin Brazil. [00:27] Super excited about this. [00:29] Great. Thanks, Jamin. As I am and everybody else. But before we get into even a little bit of Q&A and put Jamin on the hot seat, I just want to tell everybody that this could not be made possible without G3 Translate. [00:42] This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the world. Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit Nancy at G3Translate.com. [01:10] Jamin, how are you today, sir? This is a big highlight for me. [01:14] For me, it’s a huge highlight. I’m super excited and honored that... We should also level-set: Merrill has been on the show two times. He was my very first podcast, which was published as Number 105, and then we had him on earlier this year as an update, kind of post-transaction as he acquired M/A/R/C Research. And now, he and I have been long-standing friends in the market research industry. He said, “Hey, has anybody ever interviewed you on the show? And I’m like, “That’s never happened. That’s crazy.” And at the same time, we’re coming up on our 100th show; in fact, this is the 100th show for the Happy Market Research Podcast. [01:50] Well, let me tell you something. The pleasure is all mine. I listen to your podcast when I work out, when I drive home. And I want to thank you for allowing the opportunity to be on, I guess, in some way for a third time. So, let’s just get right into it. The 100th episode – Wow! – of the podcast. Just talk a little bit about the motivation behind starting the podcast. [02:12] The motivation is different than where I ended up, where I am right now, and then where I’m going with the podcast. The challenge that I had exiting FocusVision is there’s a fair amount of restriction around what you can and can’t do in the industry. That’s just very normal part and parcel whenever there’s a transaction; you’re partaking in that transaction selling a company. So I was fairly limited for about a year and a half after exiting the CEO role of FocusVision. When I thought about what can I do to be able to maintain engagement and brand inside of the space, video, vlogs (really popular) that takes a lot of effort and learning. Podcasts seemed to me to be the thing that would be the fastest and easiest way for me to be able to engage with my peers and insights leaders across the space. So, that was really where I started my journey back...

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FocusVision: Why Brand Message Dilution Hurts in the Experience Economy with Zoe Dowling

Play Episode Listen Later May 21, 2019 19:12

We are excited to be back with a true scholar of innovation, Zoe Dowling, Ph.D. Zoe recently co-authored the research study, Have Your Story Straight? – Why Brand Dilution Hurts in the Experience Economy, with our President, Chris Wallace. The study asked marketing, product and customer experience executives if their customers were hearing the same brand story at every touch point. The results were eye opening! Zoe will share the findings as well as insights on what the impact means for companies. Zoe is an eclectic blend of researcher, technologist, sociologist and marketer with a rich background across functions, industries and countries. Zoe has specialized in the online world since the late 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. She actively combines traditional and out-of-the-box research approaches to adapt effective methodologies to a changing world. Zoe recently authored the new MRII University of Georgia online course, Emerging Methods and the Future of Market Research, and serves on the MRII Board of Directors. She is a regular speaker at webinars and industry conferences including ESOMAR, IIeX, MRMW and Quirks on topics relating to consumer insights, new technologies, and storytelling. To learn more about FocusVision, visit www.focusvision.com. To learn more about InnerView or to obtain a transcript, please go to innerviewgroup.com. Make sure you subscribe to get the latest episodes.

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Ep. 214 - Phil Ahad - How Toluna is Elevating Product in Market Research

Ponderings from the Perch

Play Episode Listen Later May 7, 2019 40:53

Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries. Prior to joining Toluna, Phil Ahad has lead marketing and product strategy teams across many different industries and has held senior level positions at CoStar, AOL and comScore. Find Phil Online: LinkedIn Website: www.toluna-group.com Find Us Online: Social Media: @happymrxp LinkedIn This Episode's Sponsor: Today’s podcast is sponsored by Schlesinger Quantitative, your trusted provider of global online surveys that drive the best decisions for success in the marketplace. Schlesinger Quantitative has built an entire division of experts with extensive online research experience and an unparalleled understanding of quality drivers across panel, sample, and data. [00:00] On Episode 214, I’m interviewing Phil Ahad, EVP of Toluna, but first a word from our sponsor. [00:08] Today’s podcast is sponsored by Schlesinger Quantitative, your trusted provider of global online surveys that drive the best decisions for success in the marketplace. Schlesinger Quantitative has built an entire division of experts with extensive online research experience and an unparalleled understanding of quality drivers across panel, sample, and data. [00:31] Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast. My guest today is Phil Ahad, EVP – Head of Products and Strategy at Toluna. Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries. Prior to joining Toluna, Phil has led marketing and product strategy teams across many different industries and has held senior level positions at CoStar, AOL, and Comscore. Thanks very much for joining me on the Happy Market Research Podcast today. [01:07] Yep, thanks for having me. I’m honored. [01:08] So, tell me a little bit about your upbringing: What you parents did, and how that’s informed your career? [01:14] So, my parents are immigrants. I’m a first generation American, I’d say here. And it’s funny ‘cause like you always hear about these immigrant stories of them coming to the United States with like $18 in their pocket and then them being like these massive successes. Actually, my family was quite opposite: My dad and his brothers came with a ton of money, and they just blew it on really bad investments or risks, whatever you want to call it, and they had to start all over. So my family is very entrepreneurial in nature. They hustle; they grind; they’re very educated. And my upbringing was kind of that. I was working with my dad and my mom at their businesses, going to school. It’s kind of lead me to where I am today here at Toluna and leading products and strategy for the group. And I like it because, although we’re a pretty decent size organization, we’re a corporate culture. We still have the entrepreneurial mindset in everything we do. And that’s why I’m here, and I’m enjoying the work I’m doing. [02:17] The starting-over part is really interesting to me especially because, having exited FocusVision, all of a sudden, I’m kind of in a spot now where I’m quite literally starting over, right? But my parents had a similar situation where they had invested in a small farm. Then, all of a sudden, the value of the produce dropped by, roughly speaking, three-quarters. And after about three years of that, they had, ultimately, they just couldn’t make the payments anymore. And so, it was a complete reset from a financial perspective which, for me as a kid, you know they helped protect us but family-owned businesses are... The whole family feels it, right? You’re invested in that business along with your family from a work perspective. What kind of core values or lessons learned did you get when they went through that restart process? [03:08] Yeah,

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Priscilla and Jamin Brazil Show How the Sausage Gets Made

Play Episode Listen Later Apr 5, 2019 47:53

Blasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch. Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision. Brazil currently wears many hats, but the art of podcasting is top among his discussion points. Priscilla and Jamin talk about the craft of storytelling, the singularity of passive consumption, and their upcoming presentations at IIeX Austin: Jamin’s Presentation: 3 Ways You Can Leverage The Power of Podcasts Priscilla’s Masterclass: Effective Content Strategies for Being Heard Above the Noise Other topics of conversation included upcoming tech, incremental improvement, and why it’s okay to stop worrying about older, potentially embarrassing podcast episodes and embrace them as artifacts of progress. Badass recommendations from this episode • Jamin’s favorite recent podcast is with his mentor, Merrill Dubrow • A podcast Jamin and Priscilla both love: Sima Vasa’s Data Gurus • Priscilla’s mobile podcast rig includes a Zoom H4N Field Recorder and a pair of MOVO lapel mics (for if things get dicey!) • Jamin’s re-reading the book Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely This episode is jam-packed with goodness. Want to hear more shows like this? Let us know by subscribing, rating and reviewing Ponderings from the Perch on iTunes. About our sponsor: IIeX North America cometh on April 23-25 in beautiful Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with promo code LITTLEBIRD to save 20%! Learn more about your ad choices. Visit megaphone.fm/adchoices

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S2E11 - Quirk's Chicago Preview

Play Episode Listen Later Mar 29, 2019 24:37

We have another great episode of Intellicast this week! Listen in as Brian and Adam talk about the latest market research news, including the potential sale of FocusVision, and the promotion of David Butler at PureSpectrum. Brian also gives a preview of his upcoming session at Quirk's Chicago, as well as what additional sessions he is excited to go see. Toss in a couple of Mount Rushmore's and you have another great episode! To register for The Research Club's After Dark Networking Event, visit: https://theresearchclub.com/events/chicago-after-dark-quirks-party/ To sign-up to attend the upcoming WIRe Cocktails and Networking Event at MRMW NA in Cincinnati on Wednesday, April 10 at Americano, visit: https://www.womeninresearch.org/events/cincinnati/

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Ep. 100 – Don Philpott – “… You must address the customer, you must get the customer’s feedback, you must actually talk to customers…You MUST do the work”

REACH OR MISS

Play Episode Listen Later Mar 4, 2019 37:46

…So, they (start-up entrepreneurs) read those titles and then don’t do the work! Don Philpott Show Notes Currently the CMO for Carista App, No.1 Product on Amazon UK and Japan. MD of AD360.co/AD360.eu – one of the world’s top marketing automation/inbound strategy companies. I’ve previously consulted for some the World’s biggest brands, was subcontracted from Adecco as Google Maps Business View Marketing Co-ordinator. Outsourced to Honda from IBM. Business Development Director (EMEA) at Focusvision, Strategic Marketing Manager for Faceracer.com – the world’s first social network for karting and Business development Lead for BulgarianHeadhunters.com – a startup that both signed a global contract with IBM in one year and beat the pants off of our competitors in the BPO recruitment sector. And more… Most passionate about I am currently a CMO marketing guide for a company called Carista, a global product that’s sold on Amazon. It’s essentially a tool that helps you customize your car care. Todder, who is the CEO of Carista is essentially a very successful startup entrepreneur. His product is available globally, it’s available on Amazon, Ebay, and all over the world, but he is a guy who essentially doesn’t see himself as an entrepreneur, and he feels very strongly that he’s a software engineer. He creates a product and that product is a very specific product for a very specific function to customize a car. When he hired me, I brought with me the entrepreneurial mindset. I said, look, you are a very funky CEO, you’re a very presentable guy, you have the skills to speak very well, you have a face that looks very well, and you’re a guy who can present his topic, meaning the technical side of the product, very well. And he really wasn’t into it. So, when you talk about entrepreneurialism, I’ve always been the guy who can market the entrepreneurial talent. I’ve had entrepreneurial products myself, I know how to brand stuff, I know how to send stuff to market, I know the channels to use, all of the stuff you and I are very well aware of. But the actual person to produce the product often is very specific about the product. They want it to be a great product and they identify with the product. Don’s best advice about approaching customers There’s a famous book by a guy named Eric Ries called The Lean Start Up. Essentially what he says, and many other guys who are starting up say, you must do it. You must address the customer, you must get the customer’s feedback, you must actually talk to customers, find out how they use your product, how they want to use it, and how they perceive it. So, there’s lots of this element in terms of specifically start up entrepreneurs, what they tend to do is, and I apologize for this but, they jump on entrepreneur porn. So, they read those titles and then don’t do the work that those books tell you to do. They all have valuable insight, they all tell you to understand your product, understand your customer, and when I’ve listened to your podcasts, all the people you’ve had on say very similar things. They say there’s an actual list of things you should do and you MUST do them. It’s not that you think about doing them, you actually do them, and then there is a process that flows from that. It’s one of the things about entrepreneurialism that people have a perception that it’s for young guys who are fancy-free and it’s for people who go it alone, who are innovator personality types. Now, the statistics don’t bear that out. If you spent 30 years in a large company and you have a certain amount of money that you take with you as a payoff, often that’s the best time to go and be an entrepreneur. You’re in your mid 40s, you’re solid, you have a certain amount of money to work on your product or idea, you have the network that you’ve built up while working for the past 20odd years. You understand your product, you know...

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IIeX Europe 2019 Conference Series – Rie Burke – Innovate MR

Change Your Game with GTD®

Play Episode Listen Later Feb 27, 2019 5:00

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Rie Burke, Managing Director, EMEA at Innovate MR. This Episode’s Sponsor: GreenBook Contact Rie Online: LinkedIn Innovate MR [00:00] My guest today, Rie Burke, Innovate MR. We are in Amsterdam at the IIeX. We also had dinner in as a group last night which was super fun. Your husband’s hilarious. [00:17] I’ll take that as a compliment, and he’ll probably take that as a compliment. [00:19] You should! It was the funniest thing ever. I think we came up with a new app idea, right because we had a miscommunication as a group. We somehow combined Tinder and Uber. [00:32] We came up with Tuber. There’s an innovation there. [00:40] There you go! Innovate MR, tell us a little bit about the company. [00:45] We very much focus on technology. Online sample is our specialty, so we do everything from consumer, to B2B, healthcare. We are trying to innovate, as the company is called. We are focusing on DIY platform as well. Recently, we’ve fully launched our Pegasus platform, so that’s been something trendy we’ve been offering to our clients. [01:12] That’s a big move, right? There’s a ton of wasted time in procurement of sample and just that getting the bid. I mean, it’s so painful. One of the things in FocusVision, we have the same ingestion process for getting in-depth interviews done on the platform. It was barely email, phone call, literally paper forms. Moving it online, which is such a no-brainer, all of a sudden a massive gain from an efficiency perspective. When did you launch Pegasus? [01:51] I’d say we did an initial launch probably about six months ago. Then we’ve gradually released different countries. We started out in the US, and then now we’re available in the UK. Hopefully, we’ll launch other countries as well to make it available to our clients. [02:06] What is the biggest impact on your business, or your customers’ businesses? [02:14] Again, it’s really shortening the process, making it accessible. Our clients want various things, so being able to offer that DIY platform along with what we normally provide, which is the ad-hoc samples. It has really started different conversations, I would say. [02:39] How long have you been with the company? [02:40] A year and a half. [02:44] Where were you before? [02:45] I was with a company called DataSpring. I come from a very Asian-specialized background so I’d been with them for a very long time. I’ve known Matt, Gregg, and the founders of Innovate for a long time as a client, so it worked out for all of us and I’m starting up the UK business. Well, the EMEA business, based in the UK, so all good. [03:15] Do you have a favorite go-to project that might have happened in the last whatever period of time where you’re like, “Gosh, that was really interesting. I’m surprised that we were able to fulfill the project.”? [03:28] There’s actually a lot that comes to mind. Which is, I suppose, a great thing. Yes, we do specialize in B2B, so, I’m still personally quite impressed by what we can do in the B2B field. For example, a lot of ITDMs, BDMs, those are the general population you’d think of when you talk about B2B, but we do all the lower IR stuff as well. Like ITDMs and certain industry that provides a certain product, all of that other panel companies can’t really offer, we’re being able to offer online. I wish I could think of a specific project. There’s just so many that we were able to help clients on and they didn’t even expect us to be able to fulfill. [04:21] How would someone get in contact with you if they wanted to? [04:25] Just through emails. I’m always on emails on my phone. I’m based in the UK, so I work European hours. Of course, we’ve got 24-hour coverage from the US and also our Indian operations...

Creating Focus, Vision, and Direction with GTD®

Play Episode Listen Later Dec 13, 2018 26:39

In this episode, Todd Brown and Robert Peake explore how GTD can help with the "bigger picture" of where we want to go and how to get there.

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Dawn Colossi of FocusVision believes people are the key to a company’s success

Marketing Today with Alan Hart

Play Episode Listen Later Sep 26, 2018 37:41

In this week’s episode of “Marketing Today,” Alan talks with Dawn Colossi, the new chief marketing officer at FocusVision. Colossi is a transformative marketer who has experience in the tech and B2B spaces, and she has also spent time in public relations and publishing. During the podcast, Colossi and Alan discuss at length her recent LinkedIn article, “My First 90 Days as a CMO.” In talking about her article, Colossi reveals her belief that it’s an organization’s people who power and deliver success. “If I’ve learned anything in my career and as a professional, it’s that the people are really the most important thing of what you do,” says Colossi. “And if you don’t have good, engaged, happy people, they’re not going to share your passion, and you’re never going to get where you’re going.” Let Your Voice Be Heard “Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it’s that easy. And if we can, we’ll answer it on the next podcast. We’re looking forward to your questions! Highlights from this week’s “Marketing Today” podcast include: “Sometimes there’s a plan you’re not aware of.” Colossi traces the arc of her career. (1:37) From focus room setups to full-service research provider: Colossi discusses how FocusVision started and where it is today. (3:56) Colossi reveals what motivated her to write “My First 90 Days as a CMO.” (5:39) “It’s a lack of clarity around what the role actually is.” Colossi on the short tenures prevalent in the CMO ranks. (9:16) Understanding the fundamentals: Building a system to generate results over time. (19:45) Establishing customer trust sometimes means providing solutions without selling product. (26:09) Technology has defined and enabled Colossi’s career. (30:54) Support the show.

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Ep. 122 – Zlatko Vucetic, CEO of FocusVision