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Episode 349 of the PetaPixel Photography Podcast. Download MP3 -  Subscribe via iTunes, Google Play, email or RSS! Featured: Concert photographer Steve Brazill In This Episode If you subscribe to the PetaPixel Photography Podcast in iTunes, please take a moment to rate and review us and help us move up in the rankings so others interested in photography may find us. Show Opener:Concert photographer, Steve Brazill. Thanks Steve! Sponsors: - Fujifilm's 52 weeks of FREE education.  Build Your Legacy with Fujifilm- Get a massive 40% off Picfair Plus with offer code PetaPixel40 at Picfair.com/podcast - Get 20% off at BenroUSA.com with offer code PetaPixel20- Get 20% off at PhottoxUS.com with offer code PetaPixel20- More at LensShark.com/deals. Stories: Yet another rights grab attempt. (#) Venus Optics updates a number of lenses with new mounts. (#) Another entity makes the switch. (#) Google makes it bigger. (#) Tamron releases another new lens. (#) Canon thinks it can improve your HDR photography. (#) Sony's a7R II is gone. (#) Connect With Us Thank you for listening to the PetaPixel Photography Podcast! Connect with me, Sharky James on Twitter, Instagram and Facebook (all @LensShark) as we build this community. We'd love to answer your question on the show. Leave us an audio question through our voicemail widget, comment below or via social media. But audio questions are awesome! You can also cut a show opener for us to play on the show! As an example: “Hi, this is Matt Smith with Double Heart Photography in Chicago, Illinois, and you're listening to the PetaPixel Photography Podcast with Sharky James!”

Episode 346 of the PetaPixel Photography Podcast. Download MP3 -  Subscribe via iTunes, Google Play, email or RSS! Featured: Photographer, Steve Hansen In This Episode If you subscribe to the PetaPixel Photography Podcast in iTunes, please take a moment to rate and review us and help us move up in the rankings so others interested in photography may find us. Show Opener:Photographer, Steve Hansen. Thanks Steve! Sponsors: - Fujifilm's 52 weeks of FREE education.  Build Your Legacy with Fujifilm- Get 20% off at Tenba.com with offer code PetaPixel20- Get 20% off at BenroUSA.com with offer code PetaPixel20- Get FreshBooks cloud accounting FREE for 30 DAYS by entering PetaPixel in the "How Did You Hear About Us?" section at FreshBooks.com/PetaPixel - More at LensShark.com/deals. Stories: Are cameras really as expensive as we think they are? (#) Adobe takes a swing at skin tones, but there's a better way. (#) Do tripods need to be standardized? (#) Maybe check the lighting first. (#) A big camera maker pivots. (#) Sony issues an apology. (#) Canon releases important firmware. (#) Connect With Us Thank you for listening to the PetaPixel Photography Podcast! Connect with me, Sharky James on Twitter, Instagram and Facebook (all @LensShark) as we build this community. We'd love to answer your question on the show. Leave us an audio question through our voicemail widget, comment below or via social media. But audio questions are awesome! You can also cut a show opener for us to play on the show! As an example: “Hi, this is Matt Smith with Double Heart Photography in Chicago, Illinois, and you're listening to the PetaPixel Photography Podcast with Sharky James!”

Welcome to Showcasing House Music DJ Mixes by dattrax!! Here's a house mix for you with tracks by:The SNO-MEN (BIG THANKS to Steve Primiani & Mark Kufner for their debut track, "Dream of Drums" at 29:33mins into this mix- ENJOY this TORONTO HOUSE GEM! Thanks Steve for sending me this killer track!), Jason B., Guerilla Science, Random Soul, Mood 2 Swing, Karizma, Fingers Inc., Postal Service, Jimpster, Maceo Plex, Atjazz, Plez, Phonique, Derrick Carter, Moodyman, Booka Shade, Soul Clap, Raze, Detox Twins, Solumun, Ali Love & Many Many More...As always - massive thanks to the amazing vocalists, producers, DJs and dancers (even in your homes or while walking about) for their incredible advancement of this beautiful musical genre!! Makes us all feel young, vibrant and extremely happy!!My DJ Partner and best friend Jim and I just bought 36new tracks from Beatport last weekend and are SOOOOO EXCITED about them! Just listening to them in cracks of time between work and family.House Music is has always been so exciting and fun for us, and we are so happy to share our favourite tracks with people in mixes that we hope that are good enough to be played more than once. We are so blessed that there are some people out there who dig our sound.---------------Reach out to us and comment if you like our mixes. Just Google 'dattrax' and you'll find all places online that we've been a part of. Please share with other like-minded individuals.---------------There's a PayPal donate button on the right if you're on our main Podomatic site if you want to buy us a beer to say cheers ; )Our PayPal donation email if you are listening to our mixes on another platform. Any amount of support is welcomed. We appreciate you! dattrax@gmail.com---------------Our main mix site: https://dattrax.podomatic.com/ or at: https://www.podomatic.com/podcasts/dattrax or Google "dattrax" and find the Podomatic link.THIS IS THE BEST OPTION: You can download the free "Podomatic" app, sign up with your email, then search 'dattrax' and subscribe to 'house music by dattrax'. It has a cute pic of my youngest boy when he was little and over my DJ mixer. BOOM!! 120+ mixes, the last 27yrs of our lives in the crack of time between family, friends and work.---------------All tracks bought from https://www.traxsource.com/ and https://www.beatport.com/*Except SNO-MEN & Jason B. Tracks and one track from Lee Kalt. This mix was created on a Native Instrument's "Traxtor Kontrol S4" controller MK3 version, a crappy PC laptop and No sync applied.

Steve Wallace is a entrepreneurs financial advisor. We talk about how important it is to have a great standing with your clients, and be as helpful as possible. Try to provide as much value as you can, even when you are not directly making money on each "value" transaction. Thanks Steve.

Winning a judgment on a tenant that has trashed your property is one thing, collecting on that judgement is entirely another story. Did you know that only about 10% of judgments are actually collected? In this episode, Steve White from RentPrep drops some serious wisdom on what you can do on the front end to increase your chances of being in that 10% of landlords that actually collect! Website: https://rentprep.com/?utm_source=roofstock&utm_medium=podcast&utm_campaign=steve-media-outreach-2021 The "RentPrep for Landlords" Podcast: https://podcasts.apple.com/us/podcast/rentprep-for-landlords/id851540886 The "RentPrep for Landlords" Facebook Group: https://www.facebook.com/groups/RentPrep --- Transcript   Michael: Hey everybody. Welcome to another episode of remote real estate investor. I'm Michael album, and today I'm joined by Steve White, who is the founder and CEO of rent prep. And on this weekend wisdom, Steve's going to be giving us some insider tips as to better ways to collect judgments that we have against former tenants. So let's get into it.   Hey, Steve, thanks so much for joining us on today's weekend, wisdom. Really appreciate you taking the time.   Steve Yeah, thanks for having me on.   Michael: Steve, we had you on another episode of the real estate investor, where we're talking about rent prep your company and some things that landlords can do to screen tenants. So stay tuned for that one, but wanted to give everybody a little nugget. And you've got some experience in collecting judgments, or winning judgment awards that landlords have put on tenant. So can you talk to us a little bit about some things, tips tricks landlords can do?   Steve Yeah. So winning judgments is a lot easier than executing and collecting judgments, as you know,   Michael: Yes, I know. I am all too familiar with that.   Steve: Yeah, I hear landlords get excited all the time and say like, Yeah, we got to judgment. Oh, my God.   Michael: Good luck.   Steve: Yeah, the struggle has just begun,   Michael: Right, really the best way to handle it. And  I'm gonna say that your strategy needs to start way earlier than you would imagine the strategy needs to start at the rental application process. I know, a lot of landlords are okay with applicants skipping information on their application. And there's a lot of information that you wouldn't think is super useful in the application process, like for example, their references, like who's going to call a reference and expect that they're going to give you a truthful, objective perspective of if this person's a good tenant or not, you know, their mom is gonna say they're lovely, and they're great. They want them out of the basement anyway. So they're just gonna be like, yeah, they're awesome. But, you know, that rental application has a future life well beyond that screening process.   So when you think about obtaining a judgment, or even executing judgment, some of the pieces of information that you might need are going to be hidden in that rental application. So for example, they were just evicted or abandoned, or whatever your property, where are they living now? Well, if they're short on money, they may not have a new apartment, they're probably living with whoever they listed as their next of kin or personal reference. So now, you know, now you know where to serve. And now you know where to you know where to find them at least.   So those personal references are absolutely worthless. When it comes to the application process. Don't waste your time calling them and asking if they're going to be a good renter, call the previous landlords, that's worthwhile, but not the references, the references are worthwhile after you've screened them, and you're trying to track them down.   Michael: Interesting.   Steve: Yeah, employment information, right. So you cannot garnish somebody's wages, if you don't know where they work, the court will not do that dirty work for you. So you got to know that going into it, you know, and again, that's something that you'd find on the rental application, right, daycare 30 to list where they work, who their supervisor is, how to get ahold of them. So the best piece of advice I can give you on the rental application side of things, is every single landlord needs to adopt a no Blank Space Policy.   If an applicant fills out the rental application and says, I just don't have some of this information. But here you go, it's 70% complete, you need to kindly push it back across the table and say, I'll wait, I need the rental application to be fully completed. And again, a lot of that information may be useful to you into the future.   Wage garnishments again, you need the employers information, if you're going to do any kind of garnishment you know, beyond the wages or freeze their bank accounts or anything like that, you're going to need their bank information if they're not paying you with rent checks. And they're, you know, they're paying you through some online system, you're not going to have access to their bank information as easily as you would if you had a check in front of you. So if your application or your leases including information on you know, bank information as a reference and things like that, that's going to be useful for you as well during the the judgment collection process.   Okay, so a couple of easy tips on the front end, no Blank Space Policy collected information, it could be hugely valuable to you in the future and on collecting on a judgment. Now, let's assume that you have the judgment I'm already I'm going to give you the really ugly truth, the rental industry as the lowest collection rate of any other industry below if you can imagine below dentists, these poor dentist can't seem to get paid on stuff. And the reason is because there's no blacklist for dentists. If I go to a dentist and I leave owing a balance, I can go to the dentist on the street and have him continue or fix whatever my problem is. Mm hmm. And he's going to take me as a new patient. There is no dentist blacklists that says hey, this guy owes me money, so don't do business with him. So Dentists have a notoriously low collection rate when it comes to their receivables or past due bills. And if you can imagine the rent All industry is even lower than dentists.   Michael: And we have a blacklist what a bunch of baloney.   Steve: I know. I know we Yeah. Right. So first and foremost, don't get your hopes up that because you got a judgment that it's money in the bank. And don't spend it before you have it, the chances of you getting it are slim. And when I say slim, I mean, at best 10%. So our recovery rates that we were normally seeing were about eight to 10%. In the rental industry.   And the reasons are obvious. If somebody falls behind on things, and they can't make their payments, it's really hard to catch up on big chunks, like rent payments, and still keep up with other things. Right? really tough.     So, you know, they're really, really difficult to collect on the best advice I can give in terms of what do you do after you have a judgment in your hands, don't spend another Penny trying to collect on it. A lot of landlords make that mistake, I would use a third party collection agency that operates on a contingency basis, do not pay them anything upfront to place the debt with them, if they're insisting that that's how it works, find a different agency, there are a ton of them out there, including a lot of attorneys that may not even advertise that they do debt collections, but a lot of attorneys do. So it may even be worthwhile asking your own attorney. And if they're working on contingency, they've got a little skin in the game, they're not going to get paid unless they get paid. So that's one, you know, potentially useful way to do it and take it off of your plate and not have to think about it and let a third party agency or a third party, you know, Attorney try to collect on it   Michael: Like Dog the Bounty Hunter.   Steve: Exactly right. Don't you wish like that would happen? Like dog showed up and says like, Hey,   Michael: you owe me money.   Steve: Right, right. Like every landlord wants that. So, of course, like I said, you know, you could try some of the traditional ways which are not very effective, like wage garnishments, if they're job hoppers, and they don't have a job or don't keep a job for a long stretch of time, you're not going to be able to garnish wages. And even if you do what garnish your wages, it's regulated by the state that you're in how much of a percentage of that wage you can actually take at a time. And I think the highest percentage is Ohio, which is about 10%.   So it's not much going to take you a long time. I think you mentioned you had a $10,000 judgment and take you a long time to collect a $10,000 judgment small bites at a time.   Michael: Yep.   Steve: Freezing bank accounts. That's another one varies by state. But in most states, they require a minimum balance before you can freeze it. In New York, it's 20 $500. I don't know about your confidence level that your previous tenant has just an extra 2500 cash laying in their bank account, right? They did, they probably wouldn't be in bad financial shape.   Michael: Right.   Steve: So that's not super effective. What I've seen the most effective is tax refund, garnishments Hmm. And these need to be filed every year, you can get lucky if they have a huge refund coming, you might be able to grab your past two in one clean swoop. But there's a more likely that you're going to have to do this in over a period of several years, you got to check with your county that you filed your judgment and when that deadline is for filing refund garnishments, because it's usually December, each county is a little different. So you want to be prepared, make sure you get it within the filing deadline. And there may be a filing fee. And we're talking most places, it's 10 or 15 bucks, it's like the same fee, you pay for a marriage license or you know, to get a permit to build a fence in your yard or something like that. So it shouldn't be a super expensive fee. But you file these at the courts.   And you're basically standing in line waiting for that refund that tax refund. And it's based on order filing priority meaning first come first serve. So if you're doing this and five other people are doing it, you got to get there first. And the only person that can supersede you is the government. So if the government is going to garnish their tax refund for whatever purposes, maybe they would pass due taxes. The government's first no matter what, okay, they're going to get through money before you do.   Michael: Big shock there.   Steve: Yeah, right. But anything that's left or if they don't have any other garnishments, that is a really useful way to take large chunks at a time and get your money back. So in my opinion, that's probably the most effective strategy. If you have an old judgment laying around, and you want to blow the dust off and try to go after it again, that might be your best bet.   Keep in mind that judgments are only good for seven years, they expire. They're like milk, and the differences they get chunky, but here's the difference. You can file extensions, ah landlord should do. Again, it's a filing fee. So it's well worth 10 or 15 bucks to file an extension and have that thing live on for an additional seven years then to just let it die because it will just die after seven years and then blow away like dust and it says if it never happened. So if you're getting close to that timeline, you want to refile. Also if you can get them to pay anything, it restarts the time   Michael: That's seven years of no payment,   Steve: Seven years no payment, no activity. It's it's dead after that time. So if you can grab something on a garnishment or something like that, or get them to make a payment on it, then it starts that time clock back over again.   Michael: Okay. And can landlords double dip or use multiple of these tactics? Get a wage garnishment and a tax refiling garnishment? Or is it one or the other?   Steve: It's one or the other? I've never heard of anyone double dipping, although I'm sure plenty I'm sure it's been tried. I think it's one or the other. And I think the issue that you would potentially run into, which would end up being more of a headache for you as landlord would be. Let's say you got two things operating at the same time, and you get lucky and you collect all the money on the tax refund. And now you're in some sort of situation where you're collecting,   Michael: Wage garnishments.   Steve: Yeah, so I would say I would do one at a time,   Michael: Pick one and stick to it,   Steve: Pick one stick to it. If you already have an existing judgment, check out the tax refund, if it's really early in the process, and you just got that judgment filed or you're about to I would look into, again, a collection agency or an attorney that's willing to work on contingency to try and collect that so you don't have to worry about it. Think about it. stress about it if they collect something great. If not,   Michael: Didn't cost you anything.   Steve: In it wasn't probably a good collected either way. So yeah, yeah.   Michael: Oh, man. See, these were great. These are super, super cheap. I wish we had had this conversation seven, eight years ago when I needed this more.   Steve: Yeah, I know. I know. I   Michael: That's okay.   Steve: Well, I talked to landlords all the time that are in that same situation and a lot of landlords that have that mindset of like, cool. I got the judgment and it was a couple of hoops to jump through. But it was worth it. And now when I get it collected, and that was   Michael: Easy sailing.   Steve: Yeah, that day never comes.   Michael: No, it doesn't. It has it. But you know, I've gotten a lot of mileage out of this story. So you know, it's all good. It's all good.   Steve: Well, that's that's what it counts for, right? Like life lessons. And usually don't make those kind of mistakes twice or, you know, high aspirations that something's going to happen if you learn like, no, that'll never happen, and I'm probably not going to get that money. So, Yeah, I hate to tell you that to let it go. But that's the best. You're gonna sleep better at night.   Michael: It's the best thing you can do.   Steve: Yeah, yeah.   Michael: Yeah. Awesome. Thanks Steve. Again. really a pleasure having you on and we'll have to do this again sometime soon. Take care. Yeah. Great. Thanks. Alrighty, everybody. That was our episode. Wow. A huge thank you to Steve really, really great stuff. I wish I had known years ago when I was trying to collect a $10,000 judgment from a tenant that trashed a property on the way out of my house. So again, if you liked this episode, please feel free to leave us a rating or review. They are really helpful for us. And as always, if you have a specific episode, topic or idea or something you'd like to hear more about on episode, leave us a note in the comment section. We'll make an episode about it. Thanks again for listening. Happy investing.

I love doing these episodes where I get to talk to the ordinary gamer, especially people who perhaps haven't been on a podcast before. Thanks Steve for keeping me entertained for a couple of hours and doing what I enjoy most - talking crap about this wonderful hobby of ours! Some links from the show:God's Own Scale PatreonADC PaintingGareth Beamish's Sengoku era blog6mm ACW Altar of Freedom resource site. As ever, thank you for listening.Keep safe, play nice and keep talking about six.

We open the show with a shot across The Construction Life bow when Steve brings up his construction bone, he has a problem with people that talk negatively about tool influencers. We get right into the whole social media influencing game since Manny has been very vocal about calling these “influencers” the Tourist In Construction or TIC’s. Jim asks, what makes these influencers experts? Jim feels it’s the first time that these so called influencers are using these tools and using them in their mom’s backyard and not a real job sites by real tradespeople. We get into branding and why certain trades use certain tool brands and how true this is. We dive deep into health and safety of all Bosch tools and the future if where tools are heading with batteries and why Bosch as a leader makes tools that last, they make batteries that last and they refuse to go to market to simply be the first ones there. Bosch spends so much money on R&D and battery new technology so the batteries can last decades. The topic of trade schools and are the up and coming young tradespeople ready for the job site, we all feel they are not ready and all three of us make some really great suggestions. Bosch has some amazing new tools coming in 2021 and trust us you want to be asking a real tradesperson about these new tools. What an amazing show with so much truth behind the mic. Thanks Steve for being on the show and sharing so much about tools and Bosch Tools, find them @boschtoolscanada and @boschtoolsna and www.boschtoolscanada.caYou can find Jim @jimcaruk and @carukhallconstruction www.carukhall.com info@carukhall.com 416 546-8602 and find Manny @hardcorerenos www.hardcorerenos.com and info@hardcorerenos.com 416 433-5737This is The Construction Lifewww.theconstructionlife.com

Retired small lakes biologist, fly fishing guide Steve Maricle joins us for a chat about stillwater fly fishing, Thompson River Steelhead and fly fishing the Thompson/Nicola region. We talk about the work he did as a biologist in the Thompson region, what he is up to today, dream trips, tunes, rainbow stocking strains and much more. Thanks Steve for sharing your story with us! www.maricleflyfishingventure.ca

RSN's Andrew Kuuse thanks Steve White &' Sennachie at Stud' for sponsoring Warragul Greayhound Racing Club

This week on the program we have a sit down with Steve Popen, from Rochester NY. Fly fishing pro guide, educator, youth pastor, Steve guides the waters of Central NY, Western NY and the Finger Lakes. Trout It Out runs guided adventures chasing big fish all over New York State. Thanks Steve for sharing your story and finding quiet time on the water. Steve tells us what fly fishing brings into his life and his passion for sharing our past time with others. #troutitout

Happy Fathers Day!  Slightly easier then being a MOM!Whats worse grey or bald? Grey and glasses also gives you the benefit of the doubt. Higher or lower on Cameo/ celebrity video gram prices. I need to get Tia Carrere to do a video gram for Bone's Birthday. Today's slang sucks! Do you want to be bougie? Family Feud not so wholesome. One of the answers was Ph.D. in dong. the spouse is always suspect #1. If you were to date, whats your age floor and cieling? Thanks Steve for taking one for the team! 

It's finally summer - which means our Model Rocket Project is starting! We're designing a 3D printed rocket - and we want you to be involved! Using our 3D printing lab AG3D we're going to be making our own model rockets and you get to be involved in almost every step in the process.  I'm super excited about the project and even more excited that the idea came from one of our listeners! (Thanks Steve). I'm doing a little research and will be introducing ways for you to engage and be a part of the process. Feel free to reach out to us on social (@todayinspacepod) or by email (todayinspacepodcast@gmail.com) In the meantime, I want to learn from you! Anyone out there already make their own model rockets before? What was your favorite part? Design? What was the biggest challenge you faced? Very excited to get started and to have you a part of this rocket project. HERE WE GO! Let's learn together! Have a great week! Be well  SpaceX Starship SN5 getting ready in Boca Chica, Texas (NASA Spaceflight Stream 6/24/2020): https://www.youtube.com/watch?v=OQpoj62KUnQ

Welcome to Marvel Champions Monthly: a Fan Podcast about the card game Marvel Champions designed by Fantasy Flight games. In this issue we cover the core-set villain Klaw discussing some memorable games we've had, some lore, and some strategy to use against this unpredictable villain! Special Guest host Steve from the Critical Encounters Podcast joins us to cover the Aggression aspect for Lester. Thanks Steve!Lore Comic List:Fantastic Four (vol 1) #53 & #56Avengers (vol 1) #54 & #55Fantastic Four (vol 1) #326 & #327Superior Carnage #1-5Black Panther #166-171 (2016)Show Notes:0:00 Intro2:30 Klaw Overview6:30 Memorable Klaw Games8:00 Special Guest Host Joins From Critical Encounters Podcast13:30 Klaw Lore21:00 T'Challa's Tactical Talk - Strategies Against Klaw31:00 In a Secret Lair Somewhere - Modular sets suited for KlawConnect with the Marvel Champions Monthly Podcast:Discord: https://discord.gg/hubuCtdFacebook: https://www.facebook.com/MarvelChampionsMonthlyPodcast/Twitter: https://twitter.com/MarvelMonthlyE-mail: marvelchampionsmonthly@gmail.com

Welcome to MixBus - a series of exclusive podcasts featuring the worlds best Producers, Mixers, and engineers talking about their careers and their approach to musicSteve Dub is a five-time GRAMMY Award-winner (we recorded this podcast when he had won three) and his career as a producer, mixer, programmer and songwriter was born out of the underground dance music explosion of the early 90’s and he has gone on to work with some of the most influential artists of the past 20 years.UNKLE, Roots Manuva, The Chemical Brothers, New Order, The Prodigy, Leftfield, Primal Scream, Orbital, Beth Orton, Moby and Underworld are just a small sample of the people he’s worked with.Thanks Steve for a great talk... The success of this series depends on people hearing it so don’t forget to tell your friends and remember to give it a 5 star rating. Please subscribe on your podcast platform of choice to make sure you don’t miss out on future episodes, special offers and promotions. Find out more at kpmixbus.com and follow us on Facebook.com/kpmixbus and @kpmixbus on Instagram and Twitter. Do join me for the next episode..Hope you enjoy the show.  This episode is brought to you in association with KMR Audio, the UK’s leading independent pro audio retailer and recorded and mixed in Association with Audient and the ID44, Audio Technica and Filepass.com, file sharing built specifically for the audio industry.Theme Music by Justin Canton. Logo by Richard Portman  

Today we will conclude on conversation with Steve Kowbel. I ask him what he would long for all people to know. So many great thoughts come out of the answer and it leads us to talk about vulnerability and not being afraid to deal with ourselves. I have asked Steve to become a frequent contributor to the podcast and he agreed. We will look for some time in the future to have Steve back on. Thanks Steve! The music on the podcast is by John Nugent. He is a Chicagoland area musician who has been a real blessing to Tabor Church. Support the show (http://taborchicago.org/give/)

Case Eight. Mat Ewins interrogates Greg Onions BA, a painter and decorator who claims he painted the moon landing set for Stanley Kubrick. How would being able to fake a major geo-political event effect your business? Usually recorded in front of a live audience this episode was taped down the line, owing to a worldwide pandemic that has infected over 2.65 million people (officially). This episode is sponsored by Lynn who asks, “Dear Steve, I work Sunday mornings but catch up with you on Tuesday nights. Please can you play Moon River, Frank Sinatra. Thanks Steve.” Want to help us solve more mysteries? Support Microscope at supporter.acast.com/microscopePerformed by Mat Ewins and John Kearns.Edited by Mat Ewins. Additional editing by Ben Williams. Researched by John Kearns.Theme music by Nicky Green.Photography by Paul Gilbey. Artwork by Mat Ewins.Produced by Plosive Productions.Follow Microscope on Twitter for details on future live shows: @microscopefun Support this show http://supporter.acast.com/microscope. See acast.com/privacy for privacy and opt-out information.

I'm joined on the 'A Better HR Business' by business growth expert Steve Gordon of Unstoppable CEO. Thanks Steve! Show notes here.

In this episode, Lisa interviews one of the athletes she and Neil coach through Running Hot who has just completed his first 100 milers but Vin is not just one of their athletes but the head of the technical department in the business. In this race debrief they go deep into the mindset of what it takes to overcome injuries (a broken back) and temporary setbacks to ultimately succeed. About Vin Framularo Vin Framularo is from Trumbull, CT, USA, and has been a member of the Running Hot Coaching family for over a year.  Vin is coached as an athlete through the Running Hot Coaching program, and also excitingly helps the Running Hot Coaching team lead digital marketing initiatives. He has been a competitive runner since high school and has been ultrarunning for over 2 years. Vin recently completed his first 100-mile race at the New Hampshire Hamsterwheel Ultra Race in November of 2019.  His journey as an ultra runner and overcoming a broken back was recently featured in UltraRunning Magazine online in November 2019. Vin is the CMO & Co-Founder of The Framularo Group.  He has been in the marketing and interactive media sector for over 15 years.  Vin is an entrepreneurship graduate of Babson College and has his MBA in Management and MS in Interactive Media from Quinnipiac University.   When not leading fun marketing initiatives or running, Vin is an avid skier, snowboarder, and coach at EPIC Interval Training in Connecticut.   In 2019 Vin raised $3,976 for Vermont Adaptive Ski & Sports to benefit adaptive athletes, as part of the Vermont 100 Mile Endurance Race and Team Run 2 Empower.   He is a member of his local trail running group the CT Trailmixers, a Freemason, a member of the Sons of the American Legion in his community, and a member of Sigma Phi Epsilon alumni board. Connect with Vin at: vin@framularo.com http://instagram.com/vinframularo https://www.linkedin.com/in/vincent-framularo-1690505/ https://www.facebook.com/vinframularo   We would like to thank our sponsors   Running Hot - By Lisa Tamati & Neil Wagstaff If you want to run faster, longer and be stronger without burnout and injuries then check out and TRY our Running Club for FREE on a 7 day FREE TRIAL Complete holistic running programmes for distances from 5km to ultramarathon and for beginners to advanced runners.   All include Run training sessions, mobility workouts daily, strength workouts specific for runners, nutrition guidance and mindset help Plus injury prevention series, foundational plans, running drill series and a huge library of videos, articles, podcasts, clean eating recipes and more.   www.runninghotcoaching.com/info and don't forget to subscribe to our youtube channel at Lisa's Youtube channel  www.yotube.com/user/lisatamat and come visit us on our facebook group   www.facebook.com/groups/lisatamati Epigenetics Testing Program by Lisa Tamati & Neil Wagstaff. Wouldn’t it be great if your body came with a user manual? Which foods should you eat, and which ones should you avoid? When, and how often should you be eating? What type of exercise does your body respond best to, and when is it best to exercise? These are just some of the questions you’ll uncover the answers to in the Epigenetics Testing Program along with many others. There’s a good reason why epigenetics is being hailed as the “future of personalised health”, as it unlocks the user manual you’ll wish you’d been born with! No more guess work. The program, developed by an international team of independent doctors, researchers, and technology programmers for over 15 years, uses a powerful epigenetics analysis platform informed by 100% evidenced-based medical research. The platform uses over 500 algorithms and 10,000 data points per user, to analyse body measurement and lifestyle stress data, that can all be captured from the comfort of your own home Find out more about our  Epigenetics Program and how it can change your life and help you reach optimal health, happiness and potential at: https://runninghotcoaching.com/epigenetics You can find all our programs, courses, live seminars and more at www.lisatamati.com    Transcript of Interview   Welcome to pushing the limits, the show that helps you reach your full potential with your host, Lisa Tamati, brought to you by Lisatamati.com.   Speaker 2   00:12 Hi everyone. This is Lisa Tamati here. I'm pushing the limits. Thank you very, very much for joining me once again on our podcast. We lo ve to have you join us. And today I have a special guest all the way from Connecticut and the USA and this is a guy who has been a part of our world now for about a year and a half I think. And is actually works with us at running hot and is our VP of everything I called them. Get involved with the head of the technical department if you like. And he's the one that makes everything run smoothly in the background because Neil and I definitely don't know what the hell we're doing. So welcome to the show Vin Framularo. Vin How you going?   Speaker 3   00:54 Oh, thanks Lisa. Great, good morning. Thanks for having me and always loved talking with you every week and yeah, it's, wow. It's, you're right. Almost a little more than a year. I've been part of the running hot family and pretty excited and have been following you for a little time before that. And I'm sure we can get into that a little bit. So I'm excited to be on. I love your podcast and you know me, I'm huge on the personal development and stuff. So excited for your answer.   Speaker 2   01:23 One of the reasons I wanted to bring Vin on the show, we had a, one of our other athletes and we're going to do a few athletes over the next few months. One of our other athletes met, scrapped and from New Zealand who just did his first 100 K we, we might've been a case study out of ed of him and we did a bit of a coaching session. So we're going to do something similar today. We're going to, she it VIN story and his background and how he's just got to complete some very, very big races. So Ben came to us, well he found us on the needs as you're doing joined us, joined up, and then we actually connected over all the technical staff and we ended up getting him on board with our company. But then his has got an incredible mindset and this is what I really want to delve into today because he has, he has a relentlessly positive editor that I just cannot lay sometimes. And his mindset really, really shines through. So I want to dig in today a little bit into Vin's history and his running successes that he's head, but also how he's got the, because he's had a couple of massive obstacles to overcome on the way. So then I want you to start by telling us a little bit about you, your family, where you're from and how you got into running and what you've been doing.   Speaker 3   02:44 Sure. Thanks Lisa. Yeah, so I'm from Trumbull, Connecticut, born and raised and I've lived a lot of different places, but that's always been home base. And right now I'm talking to you in my house, which is about a mile away from my parents and where I grew up. So we have our entire family in our neck of the woods here. And I have, I'm one of five siblings, so I have an older sister and older brother and two younger twin sisters. And I think you know, I, I'm the only runner in the family and I always tease people about that cause every family needs one of us crazy endurance athletes or renters. And kind of interestingly, I got into running when I was about nine or 10 years old because basketball was my first love and big sport at the time. And I remember telling my dad, we used to go vacation up in the purchasers and I really want to improve my speed and my vertical jump for basketball.   Speaker 3   03:47 Now I'm not the tallest person, but man, I could jump jump like a kangaroo. And when I was like a young kid, I was like, okay, I want to be even better. So I, I forget how I came up with the idea. I think I saw it in a movie and I was like, dad, I need to get ankle weights and strap them to my, my feet and then I can run up and down the mountain when we go on vacation. And most parents would tell you you're crazy, you know, and especially to a nine or 10 year old, I wanted to do this and my dad was like, sure, no problem and I'll follow you in the car. So I would do this two two mile loop around the mountain with ankle Wade strapped my feet and my dad would follow me in the car and took his day.   Speaker 3   04:29 He still takes credit of not just the genetics as an athlete, but that he's strapped ankle weights on my feet and I'll tell you, that worked excellent. I got good at basketball. It helped my overall fitness and just as a young kid to take that initiative, now that I think about it, I'm like, wow, what kind of nine year old wants to be like, yeah, I want to go run two miles up the mountain with ankle weights on my feet. Especially nowadays, it's like, no, I'll probably just play video games or hang out with my friends. Right. But yeah, so that really led into, I really started to get serious about running in my high school career. I was still playing basketball and then I needed a sport to do in the fall. So I first played soccer and then spring ran track and the track coach was like, Hey, congratulations, you're going to run year round.   Speaker 3   05:25 And I'm sure a lot of runners have probably been through that and they were a Multisport athlete and I was like, wait, you mean like run for fun? Like distance and what the hell? And you know, just like most runners, I fell in love with it. And it was really at that time I learned, unlike most sports where it's like you fight for playing time or you fight for to be on a team. This was the first sport I was part of. Not only if you weren't as good, you got more playing time. So to say that it really had a direct correlation to the hard work that you put in, you get out. And I was always a really hard worker and I was, you know, went on to captain, all of my teams in high school as well as ran in college and grad school. So that was really the base of running. And then fast forward, you know, till about a year and a half ago when I found running high, I started getting into ultra running, which is ironic because I remember in college reading runner's world and having your senior buddy Dean carne ASAs on the cover of a magazine. And I'm like, man, this guy's nuts. Why would anybody want to do that?   Speaker 3   06:44 And I think at the time I had just run my first marathon and I was probably 18 years old and ran the, ran the Boston marathon just for fun and for training. And I was like, gosh, sounds terrible. Why would I be? And at the time I was so, so it's funny how life, you know, he kind of point you in certain directions and I'm very grateful. I found you guys and ultra running for a lot of reasons, but that's kind of a brief background to my story there.   Speaker 2   07:15 Yeah, right. That, that, that sort of, I can't believe you did a marathon at 18 years old. Okay. You have definitely got a nutty gene and yet that's definitely come out of late. So, and then last couple of years, so I think it was like two and a half years ago. Then you had a really bad accident that you were currently in training. Can you check, go into a, into the story a little bit?   Speaker 3   07:41 Yeah. So I've told myself after college, but after college I'm like, gosh, I'm never going to run a marathon ever again. I'll just be a weekend warrior and have fun doing some five K's and half marathons and stuff. And then it all kind of ebbs and flows. So I eventually recapped marathon and thought it'd be a great idea to sign up again for a marathon. So I signed up for the bend, Oregon marathon, and that was right around my birthday, which was in April. So I was pretty excited and I was like, I'm getting started training for it and started really get back into running shape because I went for about a year or two where, you know, my career took precedence over. I was still running but not, you know, training as much as I should be. And you know, those rest days would turn into week long rest days and stuff instead of hitting the gym when he should be.   Speaker 3   08:35 So I was snowboarding in February and I went off a mogul and landed really hard. It was super ICL. I'll never forget it was presence day weekend. It was a Monday, which was our holiday and I didn't realize at the time, but when I fell back on my back, I'm a mogul. I could barely get up and couldn't move my right leg at all. So I got, went to the mountain doctor in ER, and then when I got home, went to the ER and it turns out I broke my back. And of course, like a typical runner, I don't know. I said, you know, I just want to know, well doc, how, how long is my recovery time? Cause I have a race in nine weeks. So if my marathon was nine weeks away and he looked at me like, you don't understand, you probably won't be walking right through about a year or two and you'll, you might not ever run again.   Speaker 3   09:27 Wow. And my response to the list, I remember kind of just looking at them and go, well what if I dropped to the half marathon marathon? And the doctor just looked at me like I had two heads and says, that's not going to happen. And so I left the doctor that day and I was like, no, that's going to happen. I'm, I'm going to that race compromise. I'll do a half, but I'll be there. So I went and got a second opinion. Of course that doctor kind of said something similar and that I decided to take it into my own hands and say, no, I can heal myself. I'll do lots of stretching, lots of rehab for my back. Lots of exercises and a lot of mindsets. So I started to look into alternative therapies and it's kind of like if you want different results, you have to do something extra ordinary.   Speaker 3   10:23 I heard about this book called self-mastery through conscious autosuggestion by you know, it's from the 1920s lease and it was this author, a meal, a meal QA, and basically it's just all the power of your mind and the power of belief and saying every day in every way I'm getting better and better. And I listened to that book. I got the audio version at the time religiously for like two hours at night when I went to bed and two hours in the morning. And I did that for weeks between the rehab that I was doing, just stretching, strength training and as well as constantly feeding that belief system and my mind through that book, I was able to not just be walking back to normal, but the pain was totally gone and I was, we're not to run that half-marathon nine weeks after hurting my back.   Speaker 3   11:18 Granted it was the slowest half marathon I had ever run in my life. But it was also the most fun cause I was just so grateful to be running. And and there was also a lot of fun for me cause it was made me be really grateful for the running and my body that I always kind of took for granted. And my running career up to that point was always just about trying to hit PRS, you know? So this was really eyeopening just to be grateful to my slow time. Yeah. Was a PR for someone else and just to be able to be out there and to have something. I love that. I've been doing my pretty much my whole life be kind of almost ripped away.   Speaker 2   12:01 You Beck was damaged or wasn't so your spinal cord was obviously intact or like your, your right knee looking properly.   Speaker 3   12:08 I broke my sacrum and my L L four and L five and so those just leading all the way, it felt like all the way from my buttocks up through my, my lower back. So that was   Speaker 2   12:24 A lot of rehab as well as the mindset stuff. So you are really focused on both of those aspects for that nine weeks to get back to that.   Speaker 3   12:34 Sure, yeah. Yeah. And and now, you know, I still take that as a priority. I'd never go to my chiropractor regular really to keep taking care of that back and I'm fully heal now and you know, thankfully. But really that also taught me that,   Speaker 2   12:51 Yeah, you, you really believe that. I mean, and I, and I certainly believe this too. And that's funny that that book that you mentioned, self mastering, what does it, self-mastery,   Speaker 3   13:00 Yeah. Conscious auto suggestion or auto suggestion through self-mastery, through conscious autosuggestion science, say that self-mastery through conscious auto suggestion.   Speaker 2   13:17 Now this is really important because this was written in the 1920s, and like the science is now catching up to what was then probably very woo and not, not validated, but it was obviously a great book already. And now science is really validating. Like wait was Dr. Joe Spencer and Bruce Lipton, who I talk about constantly on the show, talking about the power of what you believe and what you put in your head. It's not just you know, you, you, when you are, you're willing something to happen and you actually influence yourselves and your, your body to heal itself. And I do think that this is a very, and this is not an easy thing to do, it's not like, well, I've just decided today to believe in this. It's going to have to really reprogram that subconscious mind, don't you? And this has helped you like moving forward from this where you like, you're really interpersonal development. It's like you're always reading everything.   Speaker 3   14:19 Yeah. I'm even rereading your book right now. Yeah. We're running hot, which is a great one. I would recommend that to anyone listening. So,   Speaker 2   14:28 And we're re-publishing that guys soon. So running hot does Stacey you know, I are editing a whole lot through that book and re re what do you call it? You're republishing it. Putting out a second edition, hopefully in time for the release of my other book, relate those which comes out in March as well. So bit of a plug there for myself. So what chapter? That one, but next to the personal development. It's really, really so important that you do the work before you need it. You actually, you've got the tools when you, when you hit a crisis side.   Speaker 3   15:03 Yeah. And you know, great example that we still, I was thinking of it recently and I just encountered right before we got on the call, I was talking about this woman I met at my, I just finished my first a hundred miler as you know, and thanks to your Neil's awesome coaching through running hot and you know, I could talk for hours about that. And yeah. And cause woman that was at my race, she was pacing a friend of mine who was an adaptive athlete visually impaired. And it was my first encounter with her and I got to see her again this weekend and she was like, man, you're so positive. And the whole time. I remember at one point you were, we're sitting around the campfire, I wasn't sitting by, just came in quick, said hi and then went back out cause it was a loop course and she goes, man, you look like you were, you could be asleep walking up, but you're still smiling and you are still, Nope, I gotta just keep moving forward and that, you know, and I, she asked me if I'm always like that and I'm like, yeah, generally I am, but you know, I take a lot of deliberate practice to work on my mindset.   Speaker 3   16:13 I'm constantly reading books. I'm constantly listening to podcasts such as yours. I remember the start of that race, someone was complaining about the weather, you know, it was 30 degrees Fahrenheit and then it got down to like 26 degrees   Speaker 2   16:28 Fahrenheit zero here. Yup.   Speaker 3   16:29 Yeah. At all. I just remember thinking, well I got to get, get away from this guy because they're not going to last. You can't go into a race like that with that kind of mindset. And sure enough, that person only lasted for about five hours in a 30 hour race because you can't look at it.   Speaker 2   16:49 You got to surround yourself with people who are positive and who believe that you can get there and, and, and avoid like the plague. Like anybody who's going to tell you you can't do something or it's all complain about everything, every five minutes because that is going to set all of your energy. So you had the, the, the way it was all at that race to go, I'm going to remove myself from here to keep myself. And it's protecting yourself, you know, that's protecting your mindset. And we need to all do this. And our daily lives protect their mindset from people who will run us through a nice size, who are negative, who tell us we can't do things like the doctor who said that you won't, you know, you know, you'd probably run it run again and you certainly won't. You're running a marathon, you know, a half marathon and I'm weak.   Speaker 2   17:38 So, so this, and this is what I've noticed with you is you have, I mean, you and I both do a hell of a lot of personal development stuff. We find a bitter out stuff. In fact, I think I'm a development junkie. But I, I still have a ways to go I think in comparison to you as far as the positivity that you bring on an absolute daily basis. Yeah. A couple of months ago, VIN was doing I think 400 monitor at the malt 100 mile race over the now I want, because this is a rice that didn't go according to plan and you'd spend a freaking long time gone hard out training, sacrificing a hell of a lot to be at this race. Can you walk us through that, that race in what happened?   Speaker 3   18:28 Sure. How you approach that. Yeah, that was exciting and I was, I was super pumped for that race. That was my first a hundred mile attempt. And going into that, you know, I'd run a handful of 50 milers and 50 Ks and I'm still a very much newbie ultra runner. But thanks to you and, and Neil, I got on that starting line. My fitness was on pointed, my mindset was on point, but it was a lease as you know, it was one of the hottest days of the year and about a decade here, back home. So in Vermont, the average temperature including in the morning and at night was about 98 degrees Fahrenheit, which I don't know the conversion of Celsius on your end, but then it got up to 115 degrees during the day. And again, and you know, and I was like, I trained for that. I, you know, based on your recommendations and made sure I trained in the sun and the heat and my family was there, so I was really excited and I was fundraising for Vermont adaptive.   Speaker 3   19:36 So I was pumped. I got bib number seven through fundraising, which is my lucky number. So I was like, approach that starting line. And I, I always make a joke, I'm like, the hardest part of a race is over once you show up for the starting line. Right. And on the hardware people. Some people look at me like I'm crazy and some people laugh, but the race is supposed to be fun for me. As long as you're like, you put in all the hard work and if you can wake up and not hit that snooze button and you know, some of these ultras start at like weird hours and once you get rid of all that pre-race anxiety, it's like boom, okay, let's go. And it was so hot that day. I experienced something I would never even expect to be a race, obstacle size, starting at really bad trench foot just from sweating into my shoes so much.   Speaker 3   20:28 And I changed my socks multiple times. I changed my shoes. You know, I put all the stuff that you're supposed to put on your feet, but it was just so hot. And I remember I got to mile 50 which was the first point I saw my family and my mom's a nurse and going into the race, I told them, Hey guys, make sure, just no matter what, tell me to keep going and you're doing great. So no negativity and my family's not negative, so I didn't have to tell them, but they're also the type. If I was like, Oh, I'm a little tired, they'd be like, Oh, we're proud. Yeah, you can sit down. Like, so I, I got to mile 50, and at that point that had been the furthest I'd ever run. And I felt great and I was holding back a lot cause it was really hot.   Speaker 3   21:15 But I knew my, my foot was getting aggravated. So I took my shoe off and I knew I needed to bandage up my foot and my mom's face just went white. She just looks, cause my foot looks so bad from the trench foot. And she was such a good sport. She didn't say anything and she was like, sweetie, I'm so proud of you and what do you want to eat? And she just, but I could tell by the look on her face as a mom and a nurse, she was like, Oh gosh. So my family bandaged me up. I had a little snack and I kept going. And you know, I felt great. The fitness was still there and everyone was like, Hey, it's your first hundred milers, especially on this course. If you could still run at mile 70 you're in good shape.   Speaker 3   22:01 Very good shape. So I got to mile 70 and I still had plenty of time for cutoffs and I was like, yeah, okay, let's see if I could still run comfortably and I could. But then the next two miles it went downhill at parts where it should have been runnable at least that was basically the mile. Before that I was like, okay, I can still run like a nine 30 mile. Which honestly I wasn't doing the whole race but I can still comfortably run that pace. Then my gate got so messed up from the trench foot and my shin got so swollen like a golf ball that I then limped a mile that should've been runnable in about 25 minutes and then the next mile took me about 34 minutes. This last one can grow, which, which is so frustrating cause all I could think was like, wow, you spent all this time and I, you know, I spent all year training and just visualizing the finish line of that race. And I started to do the math in my head. I go, okay, worst case scenario, if I just lived for the rest of the race in 25 minutes per mile or 30 minutes per mile. And that put me farther than the cutoff, which was like, you know, I did the runner math in my head, which normally I can't do math. But then it became all of a sudden you're like a math genius and you're like, that puts me out like 35 hours in 12 seconds, you know?   Speaker 3   23:24 And I remember dropping out and I told one of the volunteers and he said, man, but you still got, you've got plenty of time for the cutoffs. And I go, well that last two miles basically took me an hour. And he was like, Oh yeah. And I knew at that point it just, and if there wasn't a time cut off me, I probably would've kept calling. But I just knew I had eventually would miss some of those cutoffs. So that was hard. But I was still very proud of myself cause that was the further side ever go and run.   Speaker 2   23:55 And this is the, the the thing that got me about that story cause I mean any, you know, things can go wrong in, in a race and yes you could have carried on and just got to the the time limit and then, and then being shut down by the rice people organizers and there was a hell of a fallout on that race. So many, many people didn't finish that race would normally fell. And there's always reasons and there's always things that can happen and we can't, we cannot control all the variables. What we can control is the preparation we do, which you had done, you're done the work, done the mindset sit stuff you've done, the visualization and the it should happen. Basically you got through, what was it, 88 mile 81 or something. And then you hit, you had to pull it out of the rice.   Speaker 2   24:42 Yeah. So most people that I've worked with that would have just st them into the doldrums, like they would have been hitting the net carb once they actually got over the pain and the physical thing then comes in the a I find out I didn't make it. I sit this huge goal and the disappointment is huge cause you, you've given your heart and soul and all the time that you could have been spending with your friends and your family and or has gone to nothing apparently nothing. But you and I know that they, it's not the case with you. And I was expecting like we've got a couple of days later we go to on the, on the phone or on the, on the call and I was expecting to have to give you a really good pit talk. Call me pulling you out of the doldrums.   Speaker 3   25:27 A nice coach. Yeah.   Speaker 2   25:30 But how I did it late too, I was like, you got on the plane. Yeah, this happened. That happened. But I was still great and it was all SEM and I, and I was just like, Holy hell   Speaker 3   25:42 Yeah. You know, and I think I described it when people are like, then how's the race? And I made it to mile 72 that day and I go, Oh my gosh, it was such an Epic day. And even though I didn't hit my goal, I knew like I know going in that race for next year, like my fitness was there and I felt awesome and you know, base thanks to our training program and just mindset was there. And then I understood it and I kind of laughed a little cause I'm like, Oh, this is why all these ultra runners describe the races and like, Oh, I've had this many starts and this many finishes. And I was just laughing about just, you meet all these interesting people during the day that you're just cheering on and supporting and you might run with some people for half a mile or you might just pass them at an aid station or, you know, I shared with some, even some folks like 10 or 15 miles or even more throughout the course of the day.   Speaker 3   26:38 And it was just so emotional, like taking your whole lifetime of emotions and compressing those into one day, like all the ups and downs in the laughs and you know, and the friendships in the family. And so I think that's why I came out of it really positively. Cause I even though didn't hit my mileage goal to the finish, I still had all these awesome experiences and and a lot of us failed and we failed hard, you know, and it's like I left it all out there and really happy. It's not like I was, I finished, but like half, you know, you hadn't given it a go. They didn't give him my all. I'd definitely give them my all. And I definitely was you know, out there when I, I remember coming to the decision to stop. And I, at first I was like, Aw man, I is, cause I'm not like that.   Speaker 3   27:35 I'm not a quitter at all. But I was like, Nope, I'm good with this. I made it this and, and, and that's hard to do. You know, he's, and I was huge and the next day I took it as a sign, as the proper decision cause we were in line for lunch and I met this nice woman who had had trench foot and like kept pushing through it. And to this day she says she still has like nerve damage from it. And I just took that as a sign from like a higher being, you know? Yeah. Ava and you made the right decision so you can still come back stronger.   Speaker 2   28:08 You know, though, we gotta think about this like we're not, we're not in a war and we don't need to do permanent damage to ourselves. If we, if you were a soldier and you got three to four, you had to carry on in any option, you'll never die. We have the luxury of not being in a silly situation like that. And it's your question like Dave. And so there is no point in an ultra marathon in my opinion now as a mature person to depend on a damage and I've done permanent damage to my body. It's like paying the price or not pulling out when it should have pulled out of races and so are really convenient with like, you know, it's not about being lazy, it's not about giving yourself excuses to pull out. It's about really when it's time to pull out.   Speaker 2   28:52 And I'll tell the story from a friend of mine, Mecca who he and I were in the New Zealand thing together and we're doing 24 hour ricing and we were over in England and we worked so hard, both of us for eight years to qualify as being the national team to go with me for our champs and stuff and the Commonwealth games. And we were over in England and we were racing in two hours into the run. His leg broke like wrist fracture and a broke and he was trying to run with a broken leg, you know, because this is how strong you Monte can get to a point where you can nearly like and he actually had to be dragged off like kicking and screaming. He was not taking off and we had to really calm him down and he was so badly disappointed and he, we'd make the next five years in, in knocked it out of the ballpark and at the age of 50 was 55 when he did his best time ever of 217 Kaizen in 24 hours.   Speaker 2   29:47 Wow. He came back, you know what I mean? But the thing is he was, he was going to be running in doing real massive damage. You know, you shouldn't [inaudible]. And so the moral of the story is yet, remember this is a sport and that we don't have to do, this is not a life on the line and we shouldn't be pushing fit degree. Now when you did do this and you worked through this in your mind and you keep yourself positive, so a lot of people lose their confidence and then they're down on themselves and then everything starts to spiral downwards. And of course you've, you've absolutely naked your body. Like you've used a hole or reserves cause you've just run 72 miles. We're emotionally in a, in a, in a whirlwind anyway cause your body's naked and with you, I just didn't see any of that. I've never not seen that. I've usually seen people go down and really depressed and then it might take two weeks or it might take a year for people to sort of come back out of it. And you like, right. I remember saying to you it was the next week or something that you were like, right, we'll find another race.   Speaker 2   30:54 What's up? And I'm going, Whoa, Whoa, Whoa, Whoa. Just let you better come up close and, and, and, and so on. You're like, I haven't done with thing. I want. Oh, another one. Yeah. You did some other rices. The theme just was last weekend. It was the weekend before.   Speaker 3   31:10 Yeah, two, two weeks ago, it seems like months ago.   Speaker 2   31:16 Did you go to us and say, right, I'm gonna do 30 hour rice and I want to hit a hundred mama. Yeah. She wanted that a hundred Mahler. And this is, so this was a course that went around around, so you pick up the story of the event.   Speaker 3   31:30 Yeah. So this was exciting. So I was excited for this one. It was again, local, this was in New Hampshire and they call it the hamster wheel race, but race directors were awesome and I was looking at different ones to pick out and I, you know, to your point, importantly, I did take my much needed rest days. I took almost like that month off and I think I have the mindset after the Vermont, I made sure I signed up for another race, but I made sure I took those rest days and caught up with friends and family and enjoyed social time and just enjoyed, you know, going to the movies. And I think that really helps you rebound too from what I went through in Vermont, at least from me because it gives you something else to look forward to. And then I also knew, I was like, okay, I don't need to go out and crush it this week cause I, I know I'm resting cause I had this other big challenge coming up. But I was excited about New Hampshire cause it was a much more runnable course and remodel, you know, obviously a lot of pills and I, I do not like power hiking. These, I am like the worst power Hager, which I've been trying to work on as an [inaudible].   Speaker 3   32:38 So I was like, yes, I'm going to go. And the weather temperature was totally the opposite of Vermont. So that was exciting. I went out this race fell feeling really good all day. I was probably like leading the race up until about mile 70 and thanks to your great advice coach you said, you know, careful the cold weather can just suck the life out of you. Man. Did it ever, especially the New Hampshire called and, but again, going back to my mindset, people are like, Oh my gosh, it's so cold. And this one had a very high dropout rate because of the cold. But instead of focusing on how cold it was, I was just running and I had just got like a, a new cheap jacket and some new gear from Amazon essentials and instead of focusing on how cold it was, I was just like, Oh man, this gear's great. I'm so glad. You know,   Speaker 2   33:30 It's hard to get a ton of gear and have everything I own.   Speaker 3   33:33 Yeah. I was like, I gotta send that Jeff Bizo as a thank you now cause this stuff is keeping me warm, you know, so, so it was really picking out those things. And you know, I went through the first 50 miles way too quick. I think I went through and about, but I felt good. I went through about eight 40 paces and I had some friends yelling at me like slow down, slow down. And I was teasing them. I go, you're not the boss of me. Like let me run my race. And sure enough, my second half of the race was much slower, but I just told myself, Nope, just keep going. It doesn't matter how fast you go. And I remember when it got made in my body tightened up really bad and really started to slow down and I always say like I, I have a quote from, it's from you, from one of your podcasts. And I, I remember telling myself, Hey, it's okay to be the tractor and not the Ferrari as, as long as I'm just moving forward one step at a time. And that, that definitely got me through with my time at that race. And then once the sun came back out, it was almost like gives you a second life and you have a little breakfast snack or something pushing through that night.   Speaker 2   34:49 There's a couple of points I wanted to bring out the so you pet your, you're still new to the, out to running game on us. So pacing is is still something that you are learning and it's, it's really hard to know like when you're feeling really great and you've done 50 miles and you're still feeling great but your pace is actually, you know, is too high, then you are going to pay the price and you can't imagine it and feel it until you've done maybe half a dozen races. And the me guy, I know, I know what's coming at more lady, so I'm gonna really take it, consumed it. And of course your tendency at the beginning, and I still did this, I just told a is to want to, I'll just get as much behind me as I possibly can and then if the wheels fall off, you know, but you actually causing the wheels to fall off, you know, but it's a, it's a really fine balancing it because even just naturally over the day you start to lose energy like we all do just in daily life. So your, your thoughts are get the most done as fast as possible in the first six hours. When it's more about the consistency and the planning of the, of the speed that you're going in. And then when it comes to cold, absolutely called I written told is way harder than heat to deal with for me personally, at least   Speaker 3   36:04 I think it is for me too. Yeah.   Speaker 2   36:06 Yeah. Cole just takes you will to live because   Speaker 3   36:09 I'll take the suntan.   Speaker 2   36:11 Yeah, it's the suction dry and makes you want to stop just moving and you just want to go to sleep. And that's, that's something that's really, really hard. So we had another couple of athletes doing a 24 hour rides here around one of the lakes here and it was freezing cold, not quite as cold as you, but was cold. And when you've been running all day, you have no glycogen left in your body and basically you're living on fat fuel and protein. Hopefully not breaking down too much muscle of your own muscle, but usually you are. So you've got no glycogens. They actually heat the body. All your reserves are gone. So even when it's hot, you can be freezing and shaking. So when it's really cold, you can be very Simic very, very quickly in a net sets. And we'll do that. So what happened then? You got through the night and then the does some, when the sunrise comes up, isn't it like a new Brie reborn?   Speaker 3   37:05 Oh yeah. And I kept telling myself to the food 0.2 weeks like what you and Neil have taught me. I just made sure I knew because it was cold or my body was burning more calories and I could tell I was much hungrier than, you know, you would be in the heat. And I just kept being like, it's okay, just keep snacking, keep snacking, keep eating, you know, follow my nutrition plan. And I had my nutrition plan laid out, but I was also supplementing that with a lot of aid station food and like real food and soups and stuff. And then I remember the last loop before the sun came up and I was almost falling asleep, like, like running, falling over. And, and I just remember going, Nope, just keep going. And my family had gone home and gone to the the hotel and I, I remember just saw myself, no, you're here to do work, just keep going. And once the daylight comes and we'll be back in the afternoon and you get to see them. So it's like I just told myself, keep going. It doesn't matter how fast keep eating and one foot in front of the other. And that really got me through and then I just kept being like thankful for packing the proper gear in the cold because I was like, Oh man, this is as people. Some people were running by me and, and like singlets and I'm like, how do you aren't a single it right.   Speaker 3   38:29 But yeah, it was,   Speaker 2   38:31 Yeah, you got to the a hundred mile.   Speaker 3   38:34 Yeah, I was pace most of the day for like, you know, at least 120 miles and I made it to the a hundred mile Mark and I still have time left in the race director said, Hey Ben, you got to keep growing. And I felt good up until I got kind of like a second wind at mile 88 and was running strong again. And but then around mile mighty six was a struggle. I think just mentally I knew I was hitting my hundred mile goal goal cause I had one minute to go and I knew it was going to happen and even if I crawled for the next four miles. So once I got to that hundred mile Mark I was like, no, I'm, I'm happy with that. Cause that was   Speaker 2   39:17 What was the goal that was, and this is an interesting point, what do you mean you put in your head is your goal. You will stop it there. So even if you like you could have carried on because you had time to carry on and go over. But in your mind you would actually sit a sit lemon of a hundred and even though, like you'd said, talked about possibly going on and doing maybe 110 or something like that, when you have that backup, go back to come to Priceline. So you have to be really, really careful about what you do as your, as your affects goal because that will be where you get to and not appealing more sort of like,   Speaker 3   39:55 And you're rightly say it absolutely was. My baseline goal was that a hundred mile and my big, I always try and set a big scary goal too. So my big scary goal was like, you know, 120 miles. But then I, my baseline was a hundred miles. But if I, if I had a baseline of a hundred K I would've stopped at a hundred K absolutely. Cause it was so cold and you're just like, but I told myself, Nope, I would, I'm here to do this and just keep it going. And I'm, I'm getting that a hundred miles ago and obviously I didn't have any serious health things like in Vermont. So I was able to continue and I felt good and honestly at points you feel you got to expect, you're going to feel like crap at multiple points in the race and not like a serious injury like your friend that broke his leg.   Speaker 3   40:43 But just knowing that you're like, Oh wow, I'm out of energy. I feel like crap. And once you're, I kind of expect it. I can recognize it, internalize it and then realize that it's going to get better. And that's really important for me because then when it does happen, I tell myself like for mile 70 to like 88 was when I say a struggle bus, Lisa, it was like a complete, but I told myself, I was like, yeah, I came to run this race until the wheels fell off and I was there to, you know, I had been training all year as you know, and I was like, yep, I expected the wheels to fall off so I expected this. So just keep going.   Speaker 2   41:27 You had prepared yourself so well and you'd sit, this next goal was a hundred mile. You wanted to join the a hundred miler club and I have to congratulate you because you know after, after that that problem that the mold that you experienced, it would be very easy to go, well, I'm not going to do anything for an exciting months. Yeah, maybe never come back again because I failed. And I know one of these sort of things that go through his mind and they're all legitimate. But the thing is, you had the resilience to get back up and just, just, what was it? I don't know, eight weeks later I would do another one was probably a little bit short for my liking or, you know, as a turn around time and I would, you know, you were ready for it. And, and I think you, you illustrate so many points that are so important then that's resilience.   Speaker 2   42:17 That's what have you set your goal out to be. That's what it becomes. You just, you learn a lot about pacing. You learn in the first race in Vermont, you learned a lot about, you know, the shit can happen regarding, you know, and you've gotta think like people, even like people are like thinking S's have races where they fail it and don't make it. You know, every ultra marathon runner has times when things go pier shade. I mean I've definitely hit enough of those. And then never, not cause you're heartbroken because you've just speak, you know, I was doing a rice in the, it wasn't even a rice, it was expedition. I know Himalayan is trying to do the world's highest marathon ever recorded a world record. And I'd spent a year and a half in preparing and I'm not good at our student. I'm not good in the cold.   Speaker 2   43:05 It's not my forte. I'm bitter and desserts. But I was with a guy who was a Mountaineer and done neighbor us and stuff and we were on entree and I get up there and after a year and a half or preparation, you know, over $50,000 of money raised from crows, the prime minister on African documentary, you know, like every, it was really big deal. And I get altitude sickness and I couldn't even start like the heartbreak and the disappointment. And this was getting towards the end of my career anyway. And it was just like freaking out, you know? And it ran off the crap out of me. But I had a couple of really good friends and my husband Haisley who just with a to pick up the pieces and it's really important that you have those people that they can channel. Come on, you've got this, we've got you. And we've got yet to blow you to pieces. When you sit big here he goes and then you fail at them. What I want you to understand is hurts, but you are someone who's pushing the limits. You're an ambitious person that's reaching for the stars and you cannot control all the variables.   Speaker 2   44:14 So if I don't think any, I just want you to wrap up. We've got to wrap up now. We've got a meeting coming up. We're going to get to our technical stuff. So we've been to get onto there, but then I just want to leave the last week to you. Tell us what you want to get across to people listening to this who are doing the first five K two who are just starting out on running. Who or who had aiming for an ultra marathon. Tell us what you want to get across.   Speaker 3   44:39 Yeah, I want to add it. This leads right to your point that you just brought up, Lisa too, that these things happen and everything happens for a reason and you're much more capable than you think you are. So you might be thinking right now it's all of those failures and those successes I think all provide a great frame of reference. So someone right now might be training for their first five K and say, Oh man, I'm struggling to break 32 minutes or 30 minutes or whatever their time goal might be. But then they might look back a year from now and be like, wow, now I'm running 25 minutes with ease. And remember when, you know, I was really struggling. So it's off frame of reference. So even those, those struggles that you go through and they really help you become a better person to kind of get the job done that you need to be, to be able to, you know, not just run these races and push the limits, but it's really a metaphor for life.   Speaker 3   45:37 Right. And I think I've learned so much from that. And at the time it might seem disappointing or it might seem difficult, but then when you look back and you're like, wow, look at the person I've become now because I've challenged myself and I've gone through those successes and pushed my limits to hit those goals and I might've hit a lot of them and I might've failed at some of them. But when you look back a year from now or even longer, it becomes like, wow, those help make me the person that I am today. And I can certainly say that for myself from my running career, you know, my business career going through like my broken back, I'd probably never would've found ultra running. I wouldn't have been introduced to you. You know? So everything really happens for a reason, to the development of who you are as a person. And if you look at it that way, I think you can be totally unstoppable with whatever you say your minds who, right?   Speaker 2   46:35 Definitely unstoppable than formulary. Yeah.   Speaker 3   46:38 Oh thanks Karen.   Speaker 2   46:41 Absolutely. Relentlessly positive. You're a real poster boy for the personal development side of things. And then if you work really hard on your mindset, you can change your own personality and you can become a stronger, better, more positive, happy person. You've certainly shown me a thing or two over the last year because, you know, like with our business side of things you know, ven really has changed their whole dynamic and the, our company because he brings a, a super amount of technical knowledge to the whole, to the whole business which we desperately needed. But he also brings when things don't go wrong, because by the same token as things go wrong and ultra marathon running, things go wrong in business. And when we, you know, we've been, you know, months preparing for a launch or months doing all of this sort of, you know, technical staff and then crickets, nobody got.   Speaker 2   47:33 And we're like, and we want to give up. And then it's like, well, no, we'll just try this other thing and we'll go down this track and we will learn, you know, he's relentlessly positive in every aspect of his life and that has been so valuable to us in our company. And is an escalate. It just really shows what you can achieve when you have this incredible mindset. So Venice, awesome. Having on the team. Thank you for sharing your, your story today with everyone from running hot. Any last things, any last words, Mike, before we get onto the actual words tonight? No, I think, you know, just what we said and I, I would encourage everyone to really at least listen to what Lisa and Neil put out and you know, I'm constantly learning from you weekly research. I really appreciate it.   Speaker 2   48:18 And yeah, just keep pushing forward team and take those wins and take those, you know, those use those losses to his growth opportunities. I mean that's a good place to stop. Thank you very much. Vin, if you want to reach out to Vin, we can, they find you on Instagram and Facebook and all that good stuff. Yeah, you can find me at Vin Framularo. So my first name, V I N and M, last name F R a M U. L. a. R. O. I'm on Facebook, Instagram. You could even email me vin@framularo.com or even reach out through running hot page and we'll put on the show notes because Vin if anybody needs help with anything technical and computers as far as things like sales funnels and click funnels and pretty much everything technical I don't really like to share you because you're too good to go. If anyone wants help, he's man. So thanks very much and we'll get onto our work now. Excellent. Thanks Steve. Have a great day.   Speaker 1   49:22 That's it this week for pushing the limits. Be sure to write, review and share with your friends and head over and visit Lisa and her team at lisatamati.com  

How did Steve Sheinkopf and the team at Yale Appliance use blogging to grow the company's website traffic from 30,000 visits a month to one million visits a month while increasing revenues by 350%? This week on The Inbound Success Podcast, Yale Appliance and Lighting CEO Steve Sheinkopf shares his company's journey from a small Boston-based lighting and appliance store that relied heavily on advertising for business, to the world's most trafficked appliance website and a business in the process of adding its third store. Central to Yale's success was Steve himself, who blogged five times a week in the early day's of the company's content marketing efforts and continues to create key blog posts to this day. Highlights from my conversation with Steve include: Yale Appliance is the most trafficked appliance website in the world Steve started blogging in 2007 and at the time, Yale Appliance was spending around three quarters of a million dollars on radio ads. From 2007 to 2011, Steve blogged five times a week, but despite the volume of content he was publishing he wasn't seeing any results.  In 2011, Yale was getting 30,000 visitors a month to its website and today, it gets close to a million a month - all due to the shift that Steve and his team made in the way they undertake content marketing. Yale doesn't talk about itself on its blog - it talks about statistics and facts relating to its products, and that is what makes readers trust them. Steve says blogging is all about building domain authority and to that requires a sustained and consistent effort when it comes to content creation. Steve sees blogging as a core competency of his business at Yale and as such believes strongly that it shouldn't be outsourced. Steve still writes blogs for Yale, but today, the company's sales people blog as well. The company tracks the ROI of its content marketing efforts and can show, using data from HubSpot, that views of its blog and buyers guide have driven millions of dollars in business. Steve writes all of the posts relating to reliability, "best of" lists, and articles detailing problems that frequently occur with certain brands. One of the biggest benefits of Yale's content marketing efforts is that the leads it generates are very high intent. His team can see the content they've consumed on the website and it shows exactly what they are interested in. The average appliance store in 10 years has gained probably 15 to 20% in revenue. We've, increased our revenue probably 350% in the same time. 37 about 122 million in a 10 year period. So that certainly plays a part of that in terms of stores. We've gone from one store to we're adding our third in November which will be our biggest store. The average appliance store in 10 years has gained approximately 15 to 20% in revenue. In that time, Yale has increased its revenue by 350%, from 37 to about 122 million in a 10 year period. They have also gone from one store to adding their third in November which will be the company's biggest store. Resources from this episode: Visit the Yale Appliance and Lighting Website Follow Steve on Twitter Connect with Steve on LinkedIn Email Steve at steve.sheinkopf@yaleappliance.com  Listen to the podcast to get learn how Steve Sheinkopf and the team at Yale Appliance and Lighting used content to drive traffic, leads and sales. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth and this week my guest is Steve Sheinkopf who is the CEO of Yale Appliance and Lighting. Welcome, Steve. Steve Sheinkopf (Guest): Good to be here Kathleen. How are you? Steve and Kathleen recording this episode. Kathleen: I'm great. I am excited to have you on and I can't wait to dig into our topic. But, not everybody who's listening may know who you are, so can you just tell my listeners a little bit about yourself and your business? About Steve Sheinkopf and Yale Appliance and Lighting Steve: Sure. We're a 97 year old appliance company located in Boston Massachusetts. We sell appliances, lights, we do a lot of service work, and our company's powered by really content marketing and not advertising. That's pretty much what we do. We sell all brands of different appliances, from Sub-Zero down to Samsung and we compete against pretty much 60 Brick and mortar competitors in a 20 mile area plus Online plus Amazon, Wayfair and all the people, Home Depot, that sort of thing. Kathleen: You're being very humble and so I'm going to toot your horn for you because this is like a David and Goliath story. You guys do compete against 800 pound gorillas with huge budgets. If I understand correctly you also in some respects, at least for content and search engine share, you compete against the manufacturers of the appliances that you sell. So on paper this story shouldn't be possible which is what I love about it. But you guys have one of the most trafficked, if not the most traffic to appliance websites in the world. Correct? Steve: Yeah. I think so. Kathleen: It's amazing. So all right, for people who are listening, I have been bugging Steve and his team to try and get one of them on this podcast for about two years now because I first started hearing this story of Yale Appliance a couple of years back. It was before I joined IMPACT I had heard about it from Marcus Sheridan, who plays a role in the story. And then I had the opportunity to get to know these guys better through IMPACT and all along I've just been so impressed. The reason, and it is a classic content marketing story, and I say classic because it's the things we're all told to do. Only you guys actually went and did them which is the big differentiator. But the reason I was so excited to have you particularly on is that most of my guests are marketers and they're already drinking the Kool-Aid. The biggest challenge they tend to have, is getting the C-suite not only to buy-in, but my gosh for them The Holy Grail is to actually participate in the process. And you've been doing this all along. So that's really what I want to talk about. But let's kind of rewind the clock if you would and start back from when you first began. I've heard the story a couple of times but I'm sure everybody hasn't. So maybe you could just tell the tale of how did you guys first travel down this path? Because you're a 90 year old company and you were not always the most trafficked website for appliances in the world. How Yale Appliance discovered content marketing Steve: Oh, clearly not, clearly not. It's a long story but really it starts in 2004. I went to this thing called The In-Planet and it was absolute genius. There's a bunch of it was I think Boston visors or the Bain or McKinsey guys, they were talking about the future of marketing and they were talking about how digital one day overtake outbound and to prepare for it, it wasn't happening yet. And they said. "The least you can do is get on the whole review side, that reviews are going to play a big part of how people are going to purchase from your company." So that's the first thing we did is we got on with all the yelpers and instead of berating them for giving you bad views, we looked inside ourselves to say. " Maybe we're really disappointing people organically." So we started in 2007 blogging. And at the same time it was doubling down on radio. We did a lot of radio at that time I think it was the final number was somewhere around three quarters of a million dollars. And we doubled down during the recession and the more we advertise it was like diminishing returns. I used to ask the phone people anybody called them radio ads. When we started doing it in 2000 it was popular by 2010 no one really seemed interested. So we started blogging in 2007. It was 2011 when I met Marcus Sheridan and I thought it was going to teach Marcus something. The first conversation we have, everybody loves Marcus. He's like a folksy guy and back if we rewind the clock in 2011, at that time I was blogging every day but I wasn't blogging by keyword. I wasn't- Why the CEO of Yale Appliance dedicated himself to blogging Kathleen: Now you yourself were blogging? Steve: Yeah, I was. Kathleen: I just want to clarify that. Steve: I did that five days a week. Kathleen: That's amazing. Did you publish, was it five blogs or was it? Steve: Five posts a week. Kathleen: That's great. Steve: Well it's great when it's good stuff, not so great. And it was well-meaning, but it wasn't... Even when it answered the question I never titled it right, I didn't met a tag it. So our first conversation was just absolute beat down. It was pretty bad, but he was right. At that time we have 30,000 people a month going into our site, which on paper doesn't seem bad but we started blogging strategically and now we expect a million visitors a month, we were busy and somewhere out six, 700,000, we're not. And with that comes certainly more leads, more traffic, more business and that's what this is about. And I can't believe that, I can't believe. But if you were to say to a CEO, look we're going to start this program that's not going to be effective in six months, then you probably not going get much buy-in on the C-suite. But if you say to somebody, I'm going to reduce ad spend to zero and increase revenues disproportionately to your market share - I mean, what does the bottom line look like? And it's a great learning tool and it creates trust and it creates distrust for your competitors that aren't doing this. They're selling products that maybe they shouldn't be. That's a pretty compelling case so if you structure like that, I think people get more buy-in from the people that need to buy in to say this is a revenue expense game and it's what, how people really want to consume stuff. Because nobody really wants to listen to me say how great I am. In fact, we never talk about ourselves. We talk about statistics and facts and helping people make purchases because you go to all these content marketing seminars they talk about trust and that's how you really trying to do. If they trust you and your pricing is good and your execution which is the back half of what I really work on is are we executing to, what our value proposition is? Because blogging without execution is just bad. Work on execution first then blog. So that's the whole story. Kathleen: You raise a really interesting point and I've been in this inbound or content marketing game a long time. I had an agency for 11 years. Something that you said really struck me because you talked about if you say to a CEO, we're going to create blogs and you're not going to see any results for six months, that is what I would say the disproportionate percentage of people in this space say it when somebody says, how long will it take for me to get results? Which everybody wants to know, right? Because that's what it's all about is the results people will always answer with, well it takes time. Six months to a year you'll start to see something. And while there are aspects of content marketing that that is true for, there are also aspects of it that that is absolutely not true. Where you can see some sorts of results right away. And I think you're right when you set that expectation that's going take a while. That's not exactly the best way to sell it. Steve: Well, I mean, blogging is about domain authority. Strictly we use words to cover up what we really mean and you don't become an authority figure with one or two posts. You need to show over a long period of time that you know what you're doing, whether it's getting a client, business, life, whatever it is. You don't become an authority with one good post. That said, if you write about something that's brand new that nobody else's, you could probably rank high pretty quickly. Kathleen: Oh, for sure. Yeah. I've always said that the best moments in my content marketing career have been when I googled a question and didn't find an answer for it and I was like, ha ha, I'm right that answer. So what I'm curious about is you actually were convinced even before you met Marcus, that just that blogging in and of itself had value now obviously there was a better way to do it. Why you should insource content creation Kathleen: But what I'm really interested in understanding from you is when you first had this realization that hey, we might need to blog as part of our corporate strategy. What was it that convinced you personally to write? Because I think most of the CEOs I know who have that Aha moment and realized blogging is important. Their first thought is, I'm going to assign that to somebody or we're going to outsource it. Very few think I'm going to do it. Steve: Well, it's like anything else. You want to outsource things that either you're not good at or someone can do cheaper. If you want something to be a core competency you have to do it yourself, right? You can't be good at something, outsource it and then hope it gets better. Right? If you want it to be a core competency where every year, like every month, every week, every, if you're part of it and you're interested in it and intrigues you and it touches the customer it's important. That's something you don't outsource. So it's a matter of I think people that are outsourcing, the losing the whole kind of how do we get better? How do we read, what are customers asking and how are we better solve the problem? Goes into merchandising, it goes into everything we do, what lines we sell, what lines we don't sell. Because we have the finger on the pulse of what we think the customer reacts to. But you're never going to get good at it... Let's forget about if we call it something else, like social media or writing or customer outreach. If you're outsourcing it as a methodology, nobody's going to know your business better than you do. And it doesn't matter which content conference we go to whether it's Impact or Inbound or HubSpot or whatever those. Anybody that's outsourcing with writers from whatever, what Fiverr from Indiana they're just not getting the results they could if they did it themselves and treat it like a crucial pillar of our business of ,your business which it could be, which it should be. Who creates content at Yale Appliance Kathleen: Now in the beginning you were writing five articles a week. What does that look like today? Are you still actively writing or are there other folks in the company that are primarily doing it? Steve: Well, it really depends, but the sales people. Sales people write blogs to varying degrees. I still edit most of them and I still write the important ones. And again, some of the ones I've written have, there are two that are over 2 million, 20 million views. But forget about the views, we have a report that shows people that go into our buyers guide from blogs and how much money we derive from that on a monthly, yearly basis. It's certainly well worth doing financially to do that, be part of it. And again my time spent at the CEO and culture and metrics and enforcing standards, after that really social outreach which I can reach a whole market of people by writing a blog. It's just so worth my time I think. Kathleen: And you mentioned that you write the important posts and that there are certain posts that really take off. What are the topics that you feel like best come from you? Steve: Well, the ones that resonate are the ones that are reliability posts that we were ranked manufacturers based on a service in the first year. I think some industry problem ones, are best from me, I think some of the comparisons other people can do. Again, when you look at blogging, if you want to figure out if your sales people know what they're talking about, you read their blogs. And if they can't tell you what the five best gas range tops are and in a blog they probably won't be able to sell if the customer comes into the store. So is a good learning tool for new people to just read Wiskott-Aldrich. So the time to get a new person up is much quicker. But I write reliability, best and problems ones. Kathleen: Were you always just really comfortable with writing? Is that a format that you gravitate to? Steve: Not initially, I realized the value of it but if you look at what I wrote back in 2007 versus what we write now, it's much better, much different. And that's true of anything. Everyone always says. "I'm an awful writer." Everybody is awful. This saying that every expert starts as a beginner. If you stick with it and you write three articles a week every week, if you're new, by the time one year rolls around, you've written 152 articles. That's enough for authority, but you're going to be much better after a year than you are in the beginning. Everything you do that you practice you work hard on you're going to get better at. Whether it's blogging or anything else in business. Kathleen: Now, do you find that you've gotten faster also? Steve: Yes. I think in blogs now. I've been doing it for since 2007 .I think in blog posts like comparisons and invest because I've been doing it for that long. Kathleen: How long does it take you to produce a blog? Steve: Me? Kathleen: Yeah. Steve: I can produce a blog in probably a couple of hours. The ROI of Yale's content marketing efforts Kathleen: That's great. I think it's interesting because a lot of CEOs would hear a couple of hours and think there's no way. My time is too valuable for that. So you mentioned that you guys have systems put in place to track how he is this content turns into revenue. Can you give me a sense of what that looks like and what that's produced? I don't even know if you can get it down to like what is a blog worth? I'm sure each of them is worth a different amount, but I'd love to understand better what kind of ROI you're seeing. Steve: Well, let's forget the fact that basically the path to purchase goes to the Internet. It has since probably 2005. Alright? So but the way we do, we use a very crude metric. I have Google analytics where I can... that our time on site jumps when you talk about a blog posts really, time on site pages views equal to consumers. But we can talk about store visits, but in terms of share revenue the number that we look at over a 12 month period is anybody that's downloaded a buyer's guide. So let's say you download a buyer's Guide and get 20th. If you come into the store buy with that same email address, we track them and let's just say your friend, partners, significant other, spouse buys under theirs, that's not tracked. So just from the people that download buyers guide, they buy it comes out to be about a million or a million and half per month in revenue. Yeah, that's just that not including... What we tried to do when you look at when anybody looks at Google analytics, typically Marcus said for his pool company, once they hit pages 30, his conversion goes up. For us I think it's seven minutes or 10 and a half pages and blogs play a big part of that. You want to get trust and then you want to execute. And that's kind of how businesses and the blogging is in marketing is half that or say a third of it, the sales and execution, delivery, install, all that stuff has to be in order for this to work. Certainly the articles have to be good, but the delivery experience, the installation experience and the service experience of what we do, which is our differentiating factors have to be as good if not better. Kathleen: So this has had a major implication for your overall business. Obviously it's not just revenue, clearly you're getting a lot of traffic and that's turning into business for you. But can you talk a little bit about some of the new directions that you're thinking of heading in as a result of this? What Yale's success with content marketing has meant for its business Steve: What we've been able to do certainly on the revenue side. The average appliance store in 10 years has gained probably 15 to 20% in revenue. We've, increased our revenue probably 350% in the same time. 37 about 122 million in a 10 year period. So that certainly plays a part of that in terms of stores. We've gone from one store to we're adding our third in November which will be our biggest store. But really what we've done is we've taken that 2% that we normally two or 3%, we normally take in marketing and we put it in customer touchpoints and really the customer touchpoints, are systems and people. We've been able to keep good people because instead of blowing it on $3 million worth of say, Glow Buds or radio spots or something, we have a better medical, we have 401k matching. To me that's... You market to your people first and those people market to your customers. So we've been able to take that wasted spend and put it into areas that people really appreciate. And that's people, systems, displays, warehousing, all that stuff, that's the other half of it. Is to take that money you would have spent and put it where people really want it. The first thing during the recession when we change management, first thing I said is we're going to answer the phone, right? We're going to answer the phone and we're going to be good on the execution side. And we put our money towards that rather than putting money on marketing. And it wouldn't take off if we didn't have some kind of social profile, which that whole blogging is a part of really, if blogging is a core competence that helps people come into the stores and then it's the execution side. It's two parts to this it's not just blogging that drives the revenue. It's the execution that keeps the revenue. Kathleen: It's funny because there's lots of buzz that I hear at least that we could be due for another recession sometime in the next couple of years. When you think about the evolution of the company and how you've done marketing and consider that there is this prospect that we may get hit again with another recession. How do you think the company will fare given your new marketing approach? Because it's very different than what you did the last time around. Steve: I think we'll do a lot better again because one of the things is we're not wasting money. We all know that outbound marketing is a negative ROI deal. I think as long as you understand who your customer is and you're straight and transparent with them, I think you have a leg up over people who do not do that. And that's pretty much everybody in our space. There's some people that are doing it, some people that are doing well, but they don't understand the whole execution side. Kathleen: Now the other thing that I think is interesting is historically you've been a local business. You're in the Boston area and well that's a big local market. It's still a local market and now you're getting all this traffic. I have to imagine a considerable amount of that traffic is not from the Boston area. Some people might hear that and think, well that's great that you have more traffic, but it's not really, that's not valuable traffic because they're not going to be able to walk in the door and buy from you. How do you look at that? Steve: Oh that's very true. 88% of our traffic we cannot sell to. Because delivering an appliance it's not like delivering Sharmane tissues.Especially in Boston because we got brownstones and walk-ups you need very specialized delivery people. That's why we pay the delivery people well because we're not spending it on marketing. But the worst thing you can do is ruin your reputation by not execute. It's a fair question a lot of this traffic is not really valid traffic. Let's take a million people say that we got last month on the blog or 800,000 or whatever it was, say it's 800,000 we'll minimize that means 12% of 800,000 in your market. How many people... We write to a specific audience. So how many people? 12% of a million or 800,000 it's still a lot of people that's still you're writing to 70,000 people. They're not reading your blog because they want to get to something else. It's still a significant amount of people in the market. There's no way to hit, it's like the old days they talked about radio ads. It's like they sold it to you. There's 100,000 home owners but only 2% of them are in the market and only 2% of those will listen to ad. The people that are clicking on a blog posts are showing intent, right? So those are 70,000 people showing you intent because they're clicking on something. It's not like the old radio or TV metrics. So that's still a lot of people looking to buy from you. Kathleen: Do you ever foresee that there might be an opportunity for you to somehow monetize that other 80%? Steve: No, unless we're directly involved in the actual fulfillment of the order. I don't want to be involved. If we look at... There's a lot of really good online appliance stores that have really good interfaces. They put their money on the front end, but if you look at the reviews on Yelp or Google, they're so bad and over time that'll catch up to you. Right? Because really, the one thing that I always tell the people in the marketing department is don't forget that your consumer and the path to purchase is okay, you'll read a blog everyone talks about what's the one thing, it's all about attribution. You'll read a blog post, you'll go online and you're mobile, you'll sit on your tablet, but somewhere down the line you're going to read reviews before you decide to purchase from that company or not. And you don't want everybody loves Impact because you guys do good work. But if you had a two star reputation on like Yelp or Google, we wouldn't be having this discussion. Right. So, I'm willing to... First of all, there's enough business in a local market. I want more, it's cheaper in, and easier and better to be in the Boston market. Than being partly in Boston, in somewhere in L.A. which is actually our biggest market for the blog, New York. I think it's better logistically to stay where you are. Kathleen: I was going to say maybe someday you'll have... You have three stores now maybe you'll someday have 30. Steve: The way it works from a business standpoint, this goes a little bit back to blogging is you have a warehouse. You want to maximize that warehouse, then in a third store you need a bigger warehouse and you want to maximize that warehouse and then you run stores up that warehouse, that's where it becomes the most efficient to do business. Going to L.A and having logistics there and hiring and hiring service people in a whole new network is much more difficult. Steve's advice to other CEOs Kathleen: It's a good problem to have too much traffic and more than you can sell to. I want to go back to this issue of most CEOs don't necessarily see the justification for being personally involved in this. If somebody is listening and they are a Content Manager or the Head of Marketing and they're passionate about creating content for the company and they want the CEO to be involved, As a CEO yourself, do you have any advice for the best way for that person to approach the CEO and get them excited about taking part in this process? Steve: It's like we said in the beginning, there aren't too many opportunities to increase your brand in the profile of that brand. There's not too many ways to create trust and there's not too many ways to raise revenue and reduce expenses at the same time. What is your bottom line look like by raising revenue and reducing expenses? And that's really my job is to... We used to be happy if we reduced expenses by 30, 50, 60,000. Well now we're talking about reducing expenses at our level 700, a million, $2 million in increasing the top line revenues by since we'll be doing it anywhere from eight to 15% a year in a highly competitive market. There aren't too many opportunities to do that. In fact, there aren't any opportunities to do that. And if you're a CEO and your other face of the brand of the company and it comes from you and you're answering people's questions and handling people's problems, that goes a long way in building your brand there. If it isn't that, what else would you be doing? I could sit there and run the warehouse, but there are people that run the warehouse better than me. I could sit on Ops, the people that run operations better than me. It's important for a CEO to understand the metrics of success in the company, but terms of really the overall of really the fundamentals of a P&L we have revenues, we have expenses. If you raise one and lower the other one, that's what we're paid to do. And this is a unique opportunity to do it. Now, do you have to do it to my extreme? No, clearly not. I got involved 12 years ago but if you were to do a post or two a week and maybe handle a couple of dicey problems and show that you have kind of deep seated knowledge of the industry. Especially if you're selling services, which many people do and you show that you handled that problem, a person with that problem is probably going to give you due consideration. Right. That's the way it works. Kathleen: It's very interesting that you brought up the thing about personal brand because that's something that I've been giving a lot of thought to lately. There are so many companies creating content now. You were fortunate or had the incredible foresight to start doing this very early when this wasn't as ubiquitous. I just went to HubSpot's Inbound event there were 26,000 people there who are all drinking the Kool-Aid of content marketing. And you look at crowds like that and you think, wow, all these people are bought in. It's getting harder to stand out and I really believe that one very effective way to stand out is through personal branding. Because anybody can kind of copy generic content, but you can't copy a personal brand that is inherently individual. So I'm curious in your experience for you personally, aside from the business results, what have you experienced as you've put your personal brand behind the content? Like has that resulted in anything for you? Steve: First of all let's not give me so much credit. I ran out of money. I didn't have a choice. Most good content marketers will tell you during the recession, we all ran out at doe. That's why- Kathleen: I owned a business in the recession. And I can definitely second that. That's why I started blogging too. I was like, I have all this time and no money. I'll write. Steve: Exactly. I could've just as easily destroyed a 90 year old company, which I was very close to doing. That's it I'm not really interested in my own personal brand. Really having gone through the recession as both of us have, it's more important for the company to have a strong balance sheet than it is for me to build a personal brand. And personal branding is, brands are like sponges. They can't they get everything, they keep everything that's good and bad about the brand. And the fact that my personal brand, your personal brand impact Yale, we don't know own the brands anyway. It's what's being said out there that really shapes what the brand is. Kathleen: Don't they say that your brand is what people say about you when you're not in the room? Steve: Your brand is what other people say. We've lost control of our brand when the Internet became popular. So, really personal branding... I think people appreciate I still answer most of the questions on the blog and I think people appreciate the fact that it's not me I'm not building my personal brand. I think a lot of people need help they're not getting in other places. And what I do is just, I give them the what to do and how to do it. And it's not about building a personal brand at all. Kathleen's two questions Kathleen: So interesting. I love your story and it's unbelievable what you guys have done. We don't have too much more time, so I want to make sure before we wrap up that I asked you the two questions I ask all of my guests. The first one being we're all about inbound marketing on this podcast. Is there a particular company or individual that you know, who you think is really killing it with inbound marketing right now? Steve: Obviously great adversary Marcus Sheridan his killing it. I think back to our first conversation, there were two thoughts and went through my head as A. I need to do this B. I want him to eat his words. And you know the funny thing is it's like I want it to be better than him. But it never worked out that way because he was on other things it's almost like you go into the battlefield and you get a note from guys saying. "Hey, the land is yours and by the way I love what you're doing and all the rest of it, but I'm busy taking over France or whatever." His journey into his personal brand of videos is really compelling and I think his role with the pool company. I think they do a great job. The person that I liked the most in this space is a Crystal Cornea and what she did at Block Imaging I thought was fantastic. She made buying refurbs cool. She made people in that company feel cool writing about it. For me, I tell people it's good to do because it's good for your personal brand that I shouldn't control your brand. But she made it cool to do that. I've kind of lost touch with Block and what they've done since but I know she's left and she works as a consultant for other people, but I really love the way she goes about it. She's very inclusive and she did a great job with Block. Kathleen: Yeah, she's really impressive and you know, Marcus is, you're right. I interviewed him I think he was my first episode of this year. And the thing that I love about Marcus and you totally hit the nail on the head. He's constantly evolving. And the reason to me is that he's such a student of human nature, which is what makes him great at content marketing. He is not a marketer. He is a student of human nature. And so that is what led him to realize that, hey, we just have to answer people's questions. Right. This isn't super scientific it's almost once you tell somebody they sh they're like, Duh. But it took somebody who wasn't a marketer to figure it out. And somebody who's a keen observer of people. And that's the same thing that he's doing with video. He's a very keen observer of people and how they interact and communicate and so it makes them incredibly successful. Steve: Oh yeah. I think I the fundamentals to content marketing is the same fundamentals of everything else is. A. Do know what you're doing? B. Can you communicate it? And that'll come if you know what you're doing and C. And this is the really important part, this is like the C-level stuff is, are you executed once you've said that? And those three, if you put those three together, you have some special. Kathleen: And I always say also, can you get out of your own way? Because often marketers are their own worst enemies and they take their human hat off and put their marketing hat on and they write like robots and it's just, it's interesting. Steve: So they write and a lot more people are starting to write for search engines and that's troubling too. And they can't basically answer the question. There's so many people that... Everyone talks about tips, hacks, it's got to be 2000 words now or whatever it is. But the person that answers the question that best will get ranked because Google's not stupid they'll give the best experience wins. And if you can answer the question on a 1,000 words and is more compelling than the person writing 2000 words and you'll win. Kathleen: Right. The only correct answer to how long does an article need to be is as long as is required to answer the question. Second question is, the world of digital marketing is changing really quickly. And obviously your a CEO, you're not wearing the marketing hat in the company, but you're somebody who is keenly aware of marketing. How do you stay up to date and make sure that you're not falling behind the times with marketing? Steve: That's a great question now that I'm in Boston now I've commuted to stores. I actually have a commute. So I podcast a lot and there's some good marketing podcast. Patel has a very good one, Tony Robbins has a good one, some of the paid search guys have good ones. There's five or six, I'll listen to I'll read blog post and then I'll go to some conferences. Impact has become important over the last couple of years.Certainly HubSpot, we've been going to HubSpot they used to have it at the, at the Hilton hotel and [Copley 00:37:51] two rooms. When I was there initially I think it was 400 people in two tracks. And RF, which is the Retail Foundation in January they put a good one in New York, such marketing conferences and other one I'll go to like four or five conferences a year. If there's a good class I'll do that, Linkedin learning is apart, Social Media Examiner, they have to get some good stuff too. So it's a constant because everything changes and you want to be on top of that certainly. Kathleen: It Can be very tough to keep up with but I do think it's a matter of picking your five or six sources that you really love and just sticking with those and you've got anything else on top of it. That's gravy. Steve: The one thing is it's you can only be especially if you're a small team and I think this is geared more to a small business maybe, but you've got a small team or if you're a single person, like me and Pat were initially. You can only be very good in it one or two aspects. You can't be great at blogging, great at Instagram, great at Pinterest, great at Google ads. You can't be great at like there are 10 things that you can be really great in marketing that can move the needle, but pick one or two. That A. Figured out where customers are and you learned Google analytics for that. And two figure out what your passions are. If your passions with photography, like I'm not, Instagram would be a good one for you, Pinterest would be a good one for you. Wherever you think you can really dominate a certain aspect, rather be just mediocre at everything. You do not need to everything you needed to one or two things really, really well. Kathleen: Right. That's the old Jack of all trades, master of none problem. Right? Steve: Very true. How to connect with Steve Kathleen: This has been so great if somebody wants to learn more about Yale Appliance or connect with you, what's the best way for them to do that? Steve: I don't really know. Kathleen: Visit your website I would assume, right? Steve: Yeah. I'm on Twitter I guess like everybody else. I've got 3000 followers. I have no idea who they are. Certainly LinkedIn, my email address, you can certainly give steve.sheinkopf@yaleappliance.com. This community it's been really good to me and I'm happy to really answer any questions that anybody has. About marketing or inbound marketing or anything else. So email, Linkedin. My name is Steve Sheinkopf obviously, Twitter that type of stuff. I'll get back to you eventually. Kathleen: Great. Well, I will put the links to all those things in the short notes. And of course you already said that you answer all the questions on the blog. So I would think that people could go there and if they have questions about appliances, they know who to ask. You know what to do next... Kathleen: And if you're listening and you learnt something new, or you liked what you heard, of course, please leave the podcast a five star review on Apple Podcasts. That's how we get funds. And if you know somebody else who's doing kick ass inbound marketing work, tweet me @workmommywork, because I would love to interview them. That's it for this week. Thanks Steve. Steve: Alright. Thank you Kathleen.

From Singer Vehicle Design, STEVE VARTANIAN is here to tell us about his small but positively stunning collection of VWs/Porsches and moving across country to work for Singer. He also bestows is a lovely gift which lives in the LNPS to this day. Thanks Steve, come back soon!

Episode 325 of the PetaPixel Photography Podcast. Download MP3 -  Subscribe via iTunes, Google Play, email or RSS! Featured: Photojournalist and author, Steve Simon In This Episode If you subscribe to the PetaPixel Photography Podcast in iTunes, please take a moment to rate and review us and help us move up in the rankings so others interested in photography may find us. Show Opener:Photojournalist and author, Steve Simon.  Thanks Steve! Sponsors: - Build Your Legacy with Fujifilm - Get 20% off at SaramonicUSA.com with offer code PetaPixel20- Get 10% off at XRitePhoto.com with offer code PetaPixel10 - More at LensShark.com/deals. Stories: Sony announces the a7R IV and reaction is mixed. (#) Tamron's great problem to have. (#) Canon's new 10x zoom in RF mount. (#) Sony's long-awaited 35mm f/1.8 is released. (#) Yongnuo is at it again. (#) Nikon's D6 and the relevancy of aspirational flagship bodies. (#) Outtakes Connect With Us Thank you for listening to the PetaPixel Photography Podcast! Connect with me, Sharky James on Twitter, Instagram and Facebook (all @LensShark) as we build this community. We’d love to answer your question on the show. Leave us an audio question through our voicemail widget, comment below or via social media. But audio questions are awesome! You can also cut a show opener for us to play on the show! As an example: “Hi, this is Matt Smith with Double Heart Photography in Chicago, Illinois, and you’re listening to the PetaPixel Photography Podcast with Sharky James!”

This week we spoke with comedian and writer Steve Bugeja. Since winning the BBC New Comedy Award in 2013, Steve has gone on to host the BBC Radio 4 series Economics with Subtitles, and has appeared on Love Island: Aftersun (ITV2), Russell Howard’s Stand Up Central (Comedy Central). Steve has also performed at the Melbourne International Comedy Festival for the past two years, appearing on the Opening Night Comedy Allstars Supershow (ABC1) and on Comedy Up Late (ABC1). In this episode, Steve talks to us about working in a highly pressured environment, how he has recently started to have therapy and how perfectionism can sometimes get the better of him, as well as gives us a hilarious insight into his up and coming show 'Single Mum' debuting at the Edinburgh Fringe Festival later this year! Thanks Steve, enjoy everyone!

Welcoming back our good friends from Paranormal Inc., Ernie and Dave! We take a look at why ghosts stay, did they choose this? Maybe not! What they do first when they get that call for a possible case, and all the many ways they both choose to give back to this community. This is a wonderful walk through the gate with stories and laughs and so much heart!  Please take a look into their wonderful youtube channel, the great group on their FB page of the same name , and if you are in the neighborhood, go, go, GO to one of their fantastic seminars! Thank you Ernie Atwell & Dave Siler for stopping by, and for your patience in waiting for this episode release, Listener inside info here, there was a horrible hissing that kept poping up through out this finished ep, as well as multiple tech malfunctions, Thanks to Steve Stockton of 13 Past Midnight YouTube for getting the ghosts out of my machine! Thanks Steve!  Image is the Orb discussed in the episode!     Dont forget to come over to our Gatekeepers page on facebook.

Episode 175 is a big fun crossover with our pals the Youth Ministry Sherpas Matthew and Steve! These guys remind us of who we want to be when we grow up in youth ministry. Kind, thoughtful, caring, and wise these Sherpas are great guides for who to aspire towards in youth ministry. You are going to love their show. You gotta check it out. https://youthministrysherpas.com/Thanks Steve and Matthew you guys are awesome! It was also great to spend some time reviewing the history of where Youth Ministry Booster first got started. We say this and we don't say it lightly. You need a good biblical community of peer-ministry leaders that will speak truth and life into you, friend. Don't go it alone! Visit https://community.youthministrybooster.com/ and let us help you get connected!Support the show (http://community.youthministrybooster.com/)

In this episode, Stan and Mike talk to Steve Moses about the decisions we make as concealed carriers.  The three talk about everything from carrying a firearm, to the decisions we make while carrying, including complex decisions regarding self defense.   The full transcription of this podcast is below.  Speaker 1: 00:01 Welcome to the Inside CCW Safe Podcast, with founders Stan Campbell and Mike Darter. If you're forced to fight the battle for your life, CCW Safe will fight the battle for your future. Mike: 00:11 Alright, welcome back to the Inside CCW Safe Podcast, I'm Mike Darter in Oklahoma City. Stan: 00:26 Stan Campbell, I'm in Los Angeles today and the weather is fair, Michael. Mike: 00:31 It's fair? Stan: 00:33 It's fair. Mike: 00:34 It's still cold here, man. Think we're gonna get snow here this weekend maybe. Or ice [crosstalk 00:00:39] somethin' somethin' somethin'. Mike: 00:40 How's mama Mona doin'? Stan: 00:43 You know, we haven't talked about mama Mona in a while. Mike: 00:44 I know! Stan: 00:46 She's still in the Dallas area, metro area. She relocated and she's doin' well, you know. I put that app on her phone so that I can keep track of where she is, so, you know it's really helpful especially if she ever has any emergencies and such, but she laughs, she gets tickled when I just call her out of the blue and say, "Oh, so you washin' your car now?", "Oh, so you at the Subway? Better be havin' something healthy!", so she loves the fact that I can follow her around and stalk her, so yeah. It's fun, but it's safe. If you guys have not seen the app, it's 360, right Mike? Mike: 01:27 Yeah, Life360. Stan: 01:28 Yeah, Life360 is a great app if you wanna really keep track of your family members and they can hit a panic-type button and let everybody know where they are, so it's awesome. I love it. Mike: 01:44 Yeah, it's what I use with the girls in the past. So I have officially made a proposal to stay in, to add a mama Mona moment to our podcast where we call mama Mona, we present her with either situational awareness things or questions from our members. Mike: 02:16 That's in the works, man. We're gonna have [inaudible 00:02:19] for mama Mona moments. Stan: 02:21 Yeah, she's so sweet, but she really hasn't still just common sense. Mike: 02:26 Oh man, yeah, she's got the common sense. Stan: 02:29 She really does, I mean a lot of these questions and not all of them from members, some of them are from customers and some of them can get really outrageous just with the scenarios and we gonna allow mama Mona to answer the questions, "What if I see a baby with an AK47 pointing it at a grandmother?" Mike: 02:46 "What if somebody chasin' me, tryin' to beat me with a dead squirrel?" Stan: 02:51 Yes. We'll let mama Mona answer those. Mike: 02:55 Well speaking of common sense, we have Steve Moses is on today, from Texas. Steve: 03:01 Hey guys. Mike: 03:01 And Steve's got some awesome articles recently. How you doin' Steve? Steve: 03:06 Oh, I'm doin' well. I'm doin' well. It's good to be back talkin' to you guys. Mike: 03:10 How's the weather in Texas? East Texas? Steve: 03:13 Nasty. Mike: 03:14 Is it? Steve: 03:15 Nasty. Cold, damp, wet, you know, so, it's kind of a almost a sub-tropic environment here. It's very beautiful and everything, but the humidity is pretty high and when these cold fronts that come through Oklahoma and [inaudible 00:03:29] you guys get down here, we're not frigid, we're just miserable. Mike: 03:34 Yeah, that's what it is here. Steve: 03:38 Just miserable. Mike: 03:40 So what are we talking about today Stan? Stan: 03:43 Well today, I decided to ... we're having Steve Moses, he submitted a piece of writing that we were gonna look at as a article, but I thought that be so much better as a topic of discussion for the podcast, especially on the cuffs of having David Darter here, you don't know [crosstalk 00:04:06] last week we had Dave Darter talking about different things that comes up during customer service and question and stuff that we get a lot Steve. So we were kinda answering some of those scenario type questions and when I saw your submission I said, "Oh no. That's perfect for our topic of discussion today." Stan: 04:31 Steve if you can kinda introduce what that is and why you even chose that topic. Steve: 04:41 The title of the article I wrote was Boring Article, Serious Subject. It is kinda come to my mind where I've seen people carrying handguns in areas and locations where they probably shouldn't. Citing that old Maxim, "I'd rather be judged by 12 than carried by 6." I kinda got, "I really don't want to put myself in to a position where I am a D judged by 12 and perhaps I might lose my rights to possess a concealed handgun. Or worse, end up in prison." This is something that I've seen quite frequently and while I'm very much a believer that we should be armed to the extent that we can, it needs to be done lawfully and it needs to be done with some common sense. Steve: 05:41 There are areas where it's basic, like in Texas, where concealed carry is banned, but by the same token, it's a criminal trespass issue primarily if you are accosted or that is discovered and then you're asked to vacate the premises and you do not do so. The penalty for that I don't consider to be something significant, we can always go back and leave. We can choose not to go to those kind of places. But on occasion there are places where all of us, I don't care who you are, need to go where being able to have a concealed handgun on your person is a bad idea, perhaps for a variety of reasons. Mike: 06:31 And you know, we talked about that a little bit on the podcast, the last podcast with David, but there's also one other thing that I think we, everybody really needs to be honest with themselves about and this is Pat McNamara actually put it on his Instagram one day. Just because you have a gun does not mean you are armed. [crosstalk 00:06:58] And I think everybody needs to be, I mean including me, I mean everybody needs to be realistic and honest with themselves on if you're, just because you have a firearm does not mean you're armed. Steve: 07:17 That's right. Stan: 07:20 I love how he put that because you can take that in a couple of different ways because you can talk about mindset, that being relevant to mindset, that being relevant to your physical abilities to even defend your weapon or pull it out without somebody taking it from you, or the fact that you don't train at all. Mike: 07:40 Right. Stan: 07:41 There are so many different ways you can look at that so. Qaeda is on it there. Thanks for bringing that up Mike. Hey before we get too far, also 'cause I know Steve is gonna keep talking, I wanted to remind everybody Steve talked about that. As far as CCW Safe members, please understand this is a reminder. I think I did it last week, but I'm a do it again. As far as no gun zones, you will be outside of the scope of coverage if you are in a place where it is a felony or misdemeanor in itself to possess a firearm on the premises, okay. You will also be out of coverage if you challenge someone on private property, you know what I mean as a business owner or representative and you refuse to leave that property, standing up for second amendment rights, but deciding to take on that misdemeanor charge or trespassing. Those are the areas that you will not be covered. Stan: 08:49 Now, if you are walking out after someone told you to leave and Isis comes in or Al-Qaeda, and you save the day we will cover you. If you're on the premises where you accidentally bypass a sign or they didn't have one up, and they didn't tell you to leave and someone comes in and robs the place and such, then you will be covered for that incident, defending yourself or another. I had to get that in because everybody calls in on that and they really want to know. Not to say, I know it seems like it happens a lot nationally, and we're not gonna say it not on the rise, but it doesn't happen as much and there's nothing wrong with people calling and having concerns about, "will you cover me if?", please understand that like Mike said, be armed. In those three areas, training, have your mindset right, and the physical ability to sustain that fight and protect your weapon. Go ahead Steve. Steve: 10:00 Those are all excellent points. Those are very good points. One of the other things that occurred to me when I was thinking about writing this article is that in many instances there's places where it's just a bad idea to have your handgun on your person. If you're someone who's gonna go to a Superbowl party or go out to a bar and basically "Okay I don't have my handgun on my person while I'm actually in that place, but on the way back to wherever I came from, I do have my handgun on my place and I'm under the influence of alcohol," and if you're stopped that is a serious incident in and of itself and if you're forced to use any kind of force in order to defend yourself and it's later determined that "wow. You were under the influence of alcohol," that can be a big problem. To that end, I just thought we really need to exercise some good judgment when we go about our life. Life is not without risk. Every time we drive to a grocery store or we get on an airplane or anything else, there's always the risk that something can happen, but it many instances we can to some effect mitigate that risk by having good judgment, making good decisions, and following through. Steve: 11:33 One of the things that I do know that a lot of concealed carriers do, actually I should say concealed carriers, I'll just say people do is they store their handguns in their vehicles. I believe there I read, let me see there, I think it was the guardian said, I can't recall the year, might have been like 2015 or so, that between 300,000 and 600,000 firearms reported as stolen. As people now have the right to carry guns on their person, what we're seeing is we're seeing a lot more guns in vehicles. Steve: 12:16 People go to a place they go, "Well, I can't carry my gun in there. I'm just gonna stick it under here, under the car seat in the console, in the glove compartment and leave it. Then they're somewhat horrified when they come back and they see typically a window broken out, snatch and grab took place, and now that gun is missing. Stan: 12:40 Yeah. That's terrible. Steve: 12:43 It is bad. It is bad. Mike: 12:46 That's one thing I looked at early on when we first started CCW Safe was different. At one time we had a little video on there, kinda some different products but, yeah you think about people just putting it in between the seat and the column or whatever. If you get in a wreck, that thing could be a flying object through that car. Stan: 13:14 Projectile. Mike: 13:15 I've gotten to where I've gotten the console vault in both my trucks now. Steve I don't know if you've heard of Gold Star Holsters? Stan: 13:28 No I have not. Mike: 13:29 They have a really cool deal that they sent one out. I'm actually ordering one for my P365, but they have a under the steering wheel where column now holstered that is actually like a Kydex holster. It's pretty cool. Those are the two that I would strongly recommend, vault or whatever for the console vaults and then this one is really cool. Actually I have, they sent me one for a Glock 19, Steve, I'm gonna send it down. Actually when you come up next week I'll get it to you. Stan: 14:09 Okay. That sounds good, why don't you take a look at it. I'll take a look it at it. Mike: 14:12 Yeah it's awesome. It's awesome. So is that what you, what do you use, Steve? Steve: 14:18 Well actually when I'm in my car I keep my handgun on my person. I keep it in a holster. If something happens, I know where that handgun is going to be. I don't feel like "Okay. Oh where's that handgun?" So I'm trying to find it under bad circumstances. To that end, I keep my handgun on my person. I typically carry appendix which is very easy to drive with. If you get a good holster and you actually put the bottom of the seatbelt over the holster, blouse your shirt over it and then if for some reason you're forced to use your handgun while you're still in your car, it's there. Steve: 15:05 However, when I go to leave my car I want that handgun completely out of sight. There's some really inexpensive options for doing this. I mean some of them start at less than $30. They're just super lock boxes. They're made of metal. They're padded. They have a three digit combination lock and they come with a cable that allows you to loop the cable around the frame of your automobile seat so that you can then store the handgun in there, lock it, and put it underneath your car seat. Some of these are relatively inexpensive under $30. They go up in price and probably robustness. Probably the more robust they are, the more they're going to defy any attempt to open 'em. Steve: 16:05 For the most part, people that break into and enter into cars, burglarize cars, they're moving pretty fast. They don't have the tools it would take to free that storage safe from it. I don't wanna say you can't break in to it, but it's gonna be pretty difficult. Most of you know, burglars don't carry around a set of bolt cutters, those are hard to explain in the event that you run into a police officer, especially if you have a background. But something just as small as that can go a long ways towards securing a handgun inside of a vehicle. Steve: 16:46 Yeah, that's awesome. Mike: 16:48 I've had those that have the cable that wrap around like seat post lock into it ... Yep, yep. Steve: 16:56 Yes sir. One of the things I might add is that it requires discipline in order to always do this. Having good intentions and then failing to following through, that's not gonna get you what you want. It may take a little bit of time in order to get that handgun safely out of the holster or however you carry it. Basically, something I've really encouraged all of our listeners to do is to make sure that you have taken some formal training from a qualified instructor so you know how to get handguns in and back into the holster safely. Stan: 17:37 That's right. Steve: 17:38 You have to do it the same way every single time. It needs to be done so that trigger finger is straight, you're concentrating on what you're doing, you're not multi-tasking. And when you withdraw that handgun and you insert that handgun back into the holster, you don't wanna be muzzling any of your own body parts. Stan: 17:57 That's right. You know we had a member just recently send a email, I think I shared it with you Steve, in which he listened to you the last time you were on the podcast and he signed up for one of your classes 'cause I think he was just within 30 miles of you. Steve: 18:15 That's correct. Stan: 18:16 It got just like Steve said and I'll have him again share a list of qualified instructors, firearms instructors, that he would use or that he has gone to their classes and actually verified that they are legit or significant in the industry. Make sure we'll share that stuff with you, as well. Stan: 18:41 But like Steve said, it's absolutely important to get that training. I train police officer 15 years and even they don't have as much time as they should on protecting their firearm, getting it in and out of the holster, establishing that "muscle memory" and preparing for someone that is intentional about hurting you. That doesn't happen to often in your lifetime, but a traumatic attack when someone that is really, they have that thing, either some liquid courage I call alcohol, or some type of drug that takes them to a place where they're not thinking sensibly or they're just have decided that you are the target and they're gonna execute an attack ... It doesn't happen often, but when it does you have to be ready to go beyond just verbal commands. Something you might have to be prepared to do, especially for a surprise attack or ambush type situation, you have to be prepared to respond to these things. Stan: 20:00 Seek out a lot of training on the range. Go ahead and invest into a training firearm, I'm talkin' maybe a little rubber gun or something like that that's similar to what you carry and then you and your buddies get together in a safe manner just wrestle around. Get out the house and put it some time where somebody's trying to get your weapon so you can figure out what am I gonna do? Stan: 20:29 In case and point, I was really hard on the officers. If there's any listening, they really, you'll vouch for this. I was hard on the officers and I would literally, this is no joke, some of the other instructors look at me like I was crazy, but I would slap them so hard when I get on their gun and they wouldn't knock my hand off of it. Just something as simple as that. So I would hit 'em and give them some physical encouragement so that they know that this is serious. There's a couple of training recruits that I made cry, boys and girls. I made 'em cry, but it's so that you train in a sterile environment and as much as you can try to make it so that this is real. Stan: 21:14 You need to practice the fight for your life so that you know when you actually do, you can handle a three minute fight or protect your weapon, or even while you on the ground, try to figure out how would I pull it out of my holster if someone is on top of me. How do I adjust my body? These are really really important things that we spend really not enough time. You still need to spend a lot of time on the range and in target shooting, but no one spends time trying to figure out, what would actually happen if? What would I do? Same thing with the training weapon, I keep saying training weapon because I don't want nobody accidentally shooting their friend. What would I do if I just parked somewhere in my garage and someone opened up my door and came inside my drivers side door and pinned me to my passenger side door where I couldn't get my firearm out and I still got my seatbelt on. These are those things that don't happen often, but when they do, if you have a plan you got a better chance of surviving attack like that. Steve: 22:18 That's actually awesome, awesome advice. I'm glad you said that. That's something that should probably be discussed in a future article or podcast. Having the experience and the skills and the ability what Stan is referring to, not only does it better prepare you for such an incident, it also puts you in a position where if you have those skills and you know how you would probably properly respond, it makes one less likely to prematurely go to the handgun when they think "Wow, this person is about to unleash some violence on me. My only response is gonna be I go to my handgun, and then it turns out I was wrong. There was video I did it prematurely. Now I'm facing a brandishment issue." Stan: 23:14 Oh we've had several of those. Really, these people, they were lucky Steve, that we had the resources to handle their mistake. You guys gotta be careful out there because those mistakes cost 10,000 to start with and then it goes up from there. If you dip too far away from us and go outside of coverage, then you're on your own and that sucks. We want to do everything in our power to take care of you and that's why we give you guys these articles and podcasts and different things so you can learn from the mistakes of others. Learn from the challenges of others. Don't make you that guy because that guy, it hurts when somebody says "Will the defendant please stand." Nobody wants to hear that. Nobody. Stan: 24:09 Be mindful of those things and before Steve steps back in, I passed up a few things that they said something significant, he and Mike. I'm one when I'm in the car I like to carry on hip as well, but I too, I carry secondary weapons. I have a real nice seven, eight inch, I think it's an eight inch knife that my door, right inside my drivers side door, I have an additional one over on my passenger side and some other thing I hold up in different areas of my car so that if I do get pushed down somewhere and Michael calls it, what did you say? I ball up into a fetal position? I'm a pretty tough guy but, if I get caught slippin', I know that if I got pushed into a fetal position, which is not my go to position, but if I got pushed into a fetal position because someone got the jump on me at the gas station or whatever, I fall into a position and a space where there's another weapon that I'm gonna do some major damage so that I can get to my gun. So those are things you guys to think about- Steve: 25:29 That's awesome. Stan: 25:29 Plus, Steve talked about carrying a gun in places where you cannot, or not carrying because you know you can't carry a firearm. But don't forget those who are CCW Safe members, we cover you for any legal weapon. If you can't carry a firearm and you have another legal weapon or weapon of opportunity or even physical force to defend the life of yourself or another, we got you covered. That's one of the reasons why when Mike and I designed these models and the police union model, we made sure that we said "Okay. We need to cover these guys like we had coverage when we were in the police department." There were times we couldn't use, like at the state fair, there's so many people that you wouldn't dare pull your gun out and start shooting in that direction where there's a suspect, plus 50 people behind 'em depending on your distance. Stan: 26:27 There's other things that we have to have or weapons of opportunity have been used to take a life on the police department with like flashlights and such. A lot of officers had to feel people flashlights. These two of the things that we would if there was cement screw you had to pick up and defend your life, we got you. We got you covered. Anyway, that's what I kinda wanted to talk about coverage. The people, they really like to know how deep that goes, Steve. So go ahead and continue sir. Steve: 26:56 Excellent. Well one of the things I kinda wanted to touch on is that the inexpensive safes that I'm referring to. While they should secure a firearm in most instances, they're not quick access. If you want something that's quick access and also secure, then you're probably looking at additional funds and I have zero issue with that. One of the things that I do kinda like about these more inexpensive lock boxes with the cable is that if you are staying in a place other than your home, let's say for instance it's a travel trailer, it's a hotel room, and you want to be able to secure our handgun from reasonable efforts to have it stolen or to keep children from accessing it, this same lock box can be used to secure the handgun, loop the cable around the doorframe. I'm sure that listeners can find other ways to do that, but that also affords you another means of keeping that handgun secure when it's not on your person. Steve: 28:13 Something that's really important is whether you store a handgun in a vehicle or not. I try to avoid stickers and decals that say things such as "I don't call 911", "Driver only carries $20 worth of ammunition", I try to keep those kinda decals off my vehicle because I think that's just kind of a advertisement that says burglarize me first. I think that's probably a good way to go and also it just makes common sense. Don't leave other items out there that either have decals on your vehicle, but you have like uh you left your cell phone out there. You left the obvious charging cord for maybe a garment or a TomTom or a purse. Or anything that looks like it might hold something of value because it doesn't take any time at all for an experienced criminal to break into your car, grab that particular item, and they're gone. I mean, car alarms are such that we hear 'em going off all the time and what happens when we hear a car alarm going off in a parking lot most of the time? We ignore it. Stan: 29:32 We disregard it, yeah. Steve: 29:33 Somebody was looking for their vehicle. The thing is, anything you can kinda do to keep your vehicle sort of under the radar, be kind of the gray man if you will, I think that helps. The other thing too is think about where you're gonna park your car. Think about it in advance. Are there locations where your car is more likely to be broken into than others? Give that some thought. The closer I can get to a store entrance when I park, that's a good thing. I like parking under lights. I just try to take all those things into consideration that is just not a good idea to put your handgun in a position where others can get it. The numbers, a matter of fact, I believe it was in Memphis that I think the number is over a thousand handguns possibly, or firearms are stolen from vehicles every year. Stan: 30:35 Oh my god. Steve: 30:35 That is, people are losing a lot of guns. In some instances from what I understand, people are leaving handguns in cars and the cars are unlocked. Stan: 30:48 That's right. Steve: 30:48 Just take all this in to consideration. These gun safes are not that expensive and a little bit of foresight can really save you a lot of trouble later. Stan: 30:59 That's right. Mike: 31:00 Hey Steve, can those boxes also the safes, the small safes, can those also be used to transport on planes? Do you know what the policy of that by chance? Steve: 31:15 I'm gonna say that the small ones probably can. I probably need to verify that. I believe that I read that that is the case. But that's also a very, very good way to secure a hand gun, I think the main thing is TSA need to be able to access it. And I'm not sure exactly how that would work with the three digit combinations. By the same token, when I fly I use a three digit combination padlock. I know TSA can access those, but I'm not sure if that's the case on this. We probably just need to check that out before answering. Stan: 31:54 Yeah, make sure you check the rules and regulations associated with each airline that you fly 'cause all of them a little bit different. Also, to piggyback what Steve was just making reference to, I've said this in other podcasts as well, have a plan when you leave your house. There's two things that you shouldn't do at night. Plan to do them during the day. That is to get gas and go to the ATM so that you have a better chance of not being targeted. Stan: 32:26 The other thing, even if you have these boxes and stuff like that, I always say you stopping at the mall, you stop somewhere, if it's a planned stop, stop about two blocks away. Pull over to the side, put your gun in your box, put your purses in your trunk so that people don't see you do these things when you pull up to the mall, and different stuff like that because the greatest point of vulnerability is when you're trying to concentrate on how to store your firearm. Now you've got your head down and doin' different things like that. When you get to the store, you should be ready just to pop out, look around, like Steve said, find a great spot to park, look around make sure there's no strange looking people out, or people out of place. Then get out and go in to the store, making sure your stuff is locked up and there's nothing visible to be stolen. Thanks Steve for all that. Steve: 33:26 Excellent point. Excellent, excellent point. Stan: 33:28 Well Steve I have a million of 'em. Thank you. Steve: 33:40 I don't doubt. And anyway, a big part of it is kinda look at the overall picture. Life in many ways in kind of a strategy. It's like okay, my ultimate plan here is I want to be as trained as I can. I want my practice to have been current. I want to be familiar with the laws regarding the use of force, regardless of where I am. When I'm out in the public, to the extent that I can, I want to be armed. When I can't do that, I want my guns secured. I want to minimize the time that I'm at at-risk locations. Sometimes I realize that cannot be avoided. But, the main thing is just kinda try to use common sense and then in addition to common sense, this is one of the things I really try to drive home with my students, is then you've got to use discipline. When you're tired, or it's raining, or you're cold, or you wanna get something done, saying "You know what? I'm just not gonna do what I know is smart this time," I think that's a slippery slope that you're going down to. Steve: 34:53 I just really encourage all the listeners, I would encourage this to anybody, is just use good judgment, but then always, always, always, follow through if you can. Stan: 35:05 That's right. Michael you're up. Mike: 35:11 I'm just listening, man. Stan: 35:16 Listen, you know you got a million things to say. Steve: 35:20 Stan, I have something to say. Stan: 35:22 Uh oh. Steve: 35:24 This is going back to the comment you made about the use of a defensive knife. Stan: 35:30 Yes, sir. Steve: 35:31 I absolutely subscribe to that. I keep a knife on my person any time I'm not in the hospital doin' somethin' related to being a nose guy. I keep a knife on my person. The ability to use that as a force multiplier, especially for females who in many ways a lot of them are assaulted way different than males are. A lot of times with females, and this is maybe even true for smaller males, is that the other person is more prone to just using physical force in order to force their will and get what they want, as opposed to the threat of using a handgun in order to accomplish that. Having that knife on your person, close access, and having it in a position where I can access it or it can be accessed relatively quickly, and knowing how to use it when you're in an entangled situation, man those are awesome skills. If you have that ability in order to do that and you have nothing in your hands more than a really robust stainless steel ink pen, you're well armed. Stan: 37:01 Absolutely. Steve: 37:01 You can do a lot of damage with that ink pen in terms of putting the other person in a situation where they're forced to break contact or they can't continue doing whatever it was when they were attempting to injure you, sexually assault you, or kill you for that matter. Stan: 37:22 That's right. Hey Mike what is the name of the ... The name just escapes me. What's the name of the bracelet that you and I wear? Mike: 37:35 Oh, the underarm, I mean the Leatherman Tread? Stan: 37:36 Yes, that's right. The Leatherman Tread, if you don't know what that is, pick one up because it's a very, very cool looking piece and it has a lot of tools and stuff on it, but I wear it a lot because it too, I've learned how to adjust it to make it a impromptu weapon. It's one of my favorite ones to wear on the planes. I open it open and drop it down to almost cover my knuckles if I had to deal with something like that. There's a different way you can carry it with the tools that you can use as almost a cutting type device to defend yourself if somebody got you wrapped up and they tryin' to go for your gun and you take it and you just kinda rip a portion of skin across the top of their forehead and make 'em bleed into their eye. Poke and do anything you need to do. You really have to have the mindset to say, "if you're going for my gun, I am going to bite pieces of your cheek out. I'm gonna pull your eyeball out." You gotta be ready to do all those things. Stan: 38:45 When I talked about the training and the academy, I'm really not playing about that. One of those individuals who could not get me off of his gun, five years later, he answered a call here in Oklahoma City in which he was attacked. It was a robbery call and they said the guy only had a knife so he got out, he wasn't prepared. The guy ended up physically attacking him, taking his gun from him, standing over top of the officer, and shooting at him while he was on the ground. While he twisted and turned, only the hand of God saved that officer from being injured 'cause that guy was right above him and he wasn't shot. The bottom line to the story is it's very serious. You are carrying around a tool of death and destruction and you need to act like it. You need to be able to protect it. Think about these different things. Pick up the pens, the things that can be used as impromptu weapons to protect yourself in the secondary. Steve: 40:09 You know Stan, there was actually a tactical pen that I saw at the shot show this year called the Impromptu. Stan: 40:17 Really? Pull that out. Steve: 40:19 Yes, it's made by Gerber. It's actually a decent writing instrument. It actually is one of the click pens so it's not one of the ones you have to take it in two pieces and everything. Something like that in your hand, especially if you know how to use it and your target is forehead and eyes, that's a pretty awesome tool for doing that. If you don't have anything else, especially recommend this to people that are having to walk to their cars at nighttime after dark. Just simply having that pen in your hand and an understanding of few very, very basic moves can go a long ways towards making sure that you're less likely to be injured or worse. Stan: 41:14 I love that. I think I'm a get that one. I just saw a picture of it on the internet. Mike: 41:19 Yeah, I pulled it up. I pulled it up too while [crosstalk 00:41:22] Stan: 41:22 Impromptu technical pen. Steve: 41:24 Yes, sir. Stan: 41:25 I like those. Steve: 41:25 Yeah, you're timing is awesome. Stan: 41:28 Yeah I actually keep something similar to that on my visor, but I like that one. I'm a get that. Stan: 41:37 Oh, thank you sir. Yeah, you know what you're right. That's one of those things, what can I carry on the airplane? Stan: 41:42 You guys, it's really important to do all these things and to prepare. Always remember, Steve talked about it before in one of his last podcast about training with jiu jitsu and some type of martial arts and keeping yourself physically ready to defend yourself. No matter how old you get, you have to figure it out for your body type and what you do to be able to defend yourself. Don't just walk around and grow old into a victim. Get yourself ready and do what you can to survive. Just really important to seek out these instructors. Physical martial arts type training should go side by side with firearms training. It's a close cousin and it too will save your life. You have to do these things. Mike: 42:38 Yeah and I would just tell people too, look back over some of our articles, especially from Steve. In the podcast we had Steve on not too long ago, we talked one about gear. But also Bob O'Connor, his series. If you just search Bob O'Connor you'll pull up some of his articles as well. You have one on the principles of concealed carry and one being mindset. So we definitely have things on our side that can kind of point you in the right direction. Ultimately it's going to come down to you as a concealed carrier, taking it upon yourself to do some of these things that we're recommending because I do strongly believe everything we've said here today, I totally believe in. When I saw that post by Mac it was like, it's so true that just because- Stan: 43:46 [crosstalk 00:43:46] Mac's social media, he'd be great to follow because- Mike: 43:50 Yeah, he would. Stan: 43:50 We're talking about a hero in training. I don't know anybody that goes as hard as Mac. Mike: 43:57 I think it is ... let me look it up right quick. TMA on Instagram, he does a lot of stuff on Instagram and it is TMACSINC. That's Pat McNamara. He's got some really good drills and for law enforcement he's got some great shooting drills with sandbags and doing things along with the shooting. I haven't seen much of those on there lately. He had a lot of those in the past. Stan: 44:42 Yeah he's mixing up, but you definitely need to follow him. He's the real deal and you talk about extreme training, you just take what he does and kinda dumb it down for your body type and level. You can really, really increase your abilities just by getting a lot of that stuff done. It's really hard to not train static, but it really is important to raise your heart rate because if somebody surprise attacks you, everything is gonna shut down and your body is gonna prepare for trauma. So your body prepares for war, but in doing so there's things happening in your body that you're not gonna be able to control, so you gotta try to recreate that or get it as close as you can to that and see how you respond when you shoot a firearm at that time. Those are really, really important to do so find people. Stan: 45:41 You know Pat and you know of course Vicars and all the rest of our guys. Jeff Gonzalez and Spalding and some of the others that we subscribe to and that are associated with CCW Safe as well. Just find these trainers and put in the work. Put in the work so that when you get attacked, you don't have to. Mike: 46:02 And speaking of, we're actually having Larry on next week, I believe. Stan: 46:07 That's right. [crosstalk 00:46:09] Mike: 46:10 I'll reach out to Pat too and probably get him on. Stan: 46:13 That would be awesome. Mike: 46:15 He's got a really good deal talking about personal protection detail, controlling your own personal protection detail. And he's got some really good- Stan: 46:30 Be your own body guard. Mike: 46:31 Short videos on those. What was that? Steve: 46:38 I think you said being your own body guard. Stan: 46:40 Yeah, be your own body guard. But it derives from the sentinel, correct Mike? Mike: 46:46 Yeah, he has a book called the Sentinel that I would say if you haven't read that, get it. You can get it on Amazon. I think you can get a digital format, it's just a short read. It's a very short read, but it's just on being your own sentinel for you and your family. Developing personal protection details, plans, and it's just a great blueprint for your own personal safety plans. Stan: 47:20 Absolutely. Mike: 47:22 Lets talk about, are there any other social media that you follow, Steve, that you would recommend for people? Steve: 47:36 I'll tell you what, I like Greg Ellifritz. A lot of the information he puts out I find very sound. There's another instructor that actually did a interview with him and submitted an article, named Cecil Burch. Cecil Burch, he has a company called Immediate Action Combatives and he is very much dialed into just the short range, a realistic approach to dealing with a situation in where your near contact distance or contact distance in such a manner that regardless of your age and almost your physical condition, you can do things that lessen the chances that you're going to be taken out of the fight immediately. Basically, you can pick your skills and use them as a speed bump in order to gain some time and then turn the odds back into your favor. So I follow him, anything by Craig Douglas. Another guy named Paul Sharp. These guys, they blog, they post on Facebook and I pretty much read everything that they do very carefully. Tom Gibbons, y'all have heard me talk about him multiple times. With range master, he has a monthly newsletter. Always got some good articles in that. Another person that I follow is Carl Wren KR training. He is a retired college professor, grand master IPSC shooter and a basically a full time trainer. Just very, very, very bright. Very articulate. Very analytical. I just kinda listen to what these guys have to say and they're not all guys. Steve: 49:36 Melody is someone whenever she posts something, she especially kind of tuned in to the perhaps a female perspective on self defense. She's a relatively small female and what she has done and can do, she's very- Mike: 49:53 Who's that? Steve: 49:54 In to Melody Lauer. Mike: 50:00 Lauer? Steve: 50:02 Lauer. LAUER I believe. Mike: 50:05 And then what was Cecil Burch's training program called? Steve: 50:11 Immediate Action Combatives. Mike: 50:15 Okay. Steve: 50:15 Yeah, very, very, very articulate. Very articulate, I mean everything he says is very insightful and it's doable. There's no cool ninja commando stuff in his program. It's largely based upon common sense. He's got outstanding martial arts background in addition to his firearms background. He's a ... Golly, he's a ... I'm not sure how many stripes he has, but he's a black belt in Brazilian jiu jitsu under Megaton. And so- Mike: 50:52 Where is he at? Missouri? Steve: 50:54 Out of Phoenix, Arizona. Mike: 50:57 Oh Phoenix, okay. Steve: 50:59 Phoenix, Arizona. Matter of fact, he's not too far from Ernest Langdon. He and Ernest are acquainted. I try to read that stuff all the time. I'd rather kinda learn a lot of that material through their experience as opposed to my experience, 'cause you know what, a lot of experience I've gained is a kind of specific to me and some of it has been kind a painful acquiring so, I'd rather, I like to read that kinda stuff and say "oh wow, this guy found himself in that situation. This is how he dealt with it, or this is how he or she believed they could have dealt with it better. Okay." I filed that away in my mental Rolodex which means that okay, I've seen this. This is something that I can use to benefit myself if I find myself in what appears to be a like scenario. Mike: 51:52 You know that's some good stuff. I was pulling a lot of these up as you were talking about 'em. This is something that we should start doing, Stan. Start recommending some of these, some of the people that we follow, and some of the other companies that we're dealing with now. Stan: 52:16 Yeah, I love that. Steve: 52:17 There's a lot of good instructors out there and one of the things that I've noticed a trend towards is that we're seeing more of the, how should I say this, works for practical self defense scenarios. When I first started training which was in 1993, the premise was that the guy was always gonna have a revolver held at belly level and he's gonna be wearing a ski mask. Okay so that's how we always trained and everything that we ever shot was a guy like that. And then we got in to the whole tactical side of that, which was cool. Tactical carbines, shotguns, team tactics, high risk entry, vehicle defense, did a bunch of that. And that was cool too. But, I always kind of saw myself when I did this, I think I'm kind of like a grownup kid here. I'm having a great time and I'm sure some of these skills could be useful to me at some point, but I'm not sure exactly when. Steve: 53:24 Now we're seeing a trend where we have so much video out there, John Corriea has done a wonderful job of a, and hopefully I pronounced his name correctly, of getting out a lot of video on situations where people had to defend themselves against perhaps a beat down, a stabbing, a robbing, a kidnapping. Now we can kinda see what's happening in these real life situations. And so our training now has become more specific to dealing with those kind of situations which I think this is probably one of the best times ever for a concealed carrier to be investing in training. Stan: 54:07 That's right. Steve: 54:14 [crosstalk 00:54:14] There's a lot of good stuff out there, a lot of good stuff out there. Sorry I interrupted. Mike: 54:18 That's all right. Just Stan wanted to, you had sent a text saying you wanted to cover, you wanted to address some email or something? Stan: 54:26 Yeah, just real quick. Mike and I, we always suggest you guys call in and give us some feedback on the podcast and all the stuff that we're doing to help you become your own risk manager. So real quick, want to give a shout out to a few people starting off with Clip Beasley, he's a supportive one, his quote was "Today I unlocked my phone and the start of your podcast, it began playing." He was really excited, he listened to it. He says he really appreciates the things that we're doing and it's very positive, our association. He kinda gave us a big shout out for what we doing with the podcast and said kudos. Then we have Michael W. From North Carolina. He's a former law enforcement officer. He retired from North Carolina state LEO and he says that "I gained a lot of insight from your messages. I recently switched from," I'm not gonna name the company, "and have gained more from CCW Safe in a month than I did from them in almost two years. Please continue to podcast." Stan: 55:43 And then finally, from J Ralsh in Virginia, it's a pretty long one, I'm not gonna read all of it, but he said, "Gentlemen, I want to let you know I'm enjoying the new podcast. Informative, interesting, and continue drill down the critical factors of self defense. Same goes for the articles, videos, and online training you provide." He had a story where, following listening to the podcast, he actually had a incident, a road rage incident and a guy jumped out who had, getting in front of him. He jumped out and started coming back toward his car. He had positioned himself tactically already and he put it in reverse and backed away. And then he did 20 feet first and then kept coming 20 more feet until the guy got frustrated and got back in his car. He said, then is quote states, "I want to let you know your hard work and dedication has paid off. Education is key for CCW Safe carriers and most don't have nearly enough as they should. Keep up the good work and thank you for what you do for the community." Stan: 56:45 So I want to let you guys know we appreciate that. Keep sending in your stories. We love to hear that you know you're using your head to avoid these incidents. You're planning ahead so not to be in these situations and you're not launching yourself into deadly force situations when you have the power to remove yourself. So thanks a lot for those who are listening and having successful outcomes and not changing their lives with a deadly force incident. Mike: 57:16 Yeah, that's awesome to hear. We love hearing those stories because it's just awesome to hear that people are, they're getting something out of the articles, out of the podcast, so forth. So yeah, keep those coming in. Mike: 57:32 All right, well we're right at about an hour. Anybody have anything to add? Steve: 57:38 I tell you what, I thought this was a good topic. I know it is not real sexy in terms of, okay you just need to be able to secure your gun and everything, but think it's really important and I hope this is of some benefit to our listeners. Mike: 57:59 And I think it's something, it's just not, it's something that a lot of people don't think about and a lot of people may not want to think about it, but like you said, it is very important. You have to think about all these things we've talked about today. Mike: 58:19 Steve, thanks for coming on again. I'm sure we'll, well I'll see you next, I'll see you Monday, right? Steve: 58:25 Yes, sir. Mike: 58:27 And Stan, I will see you next week. Stan: 58:31 Yes, sir. [crosstalk 00:58:34] Mike: 58:35 All right. You guys take care. Steve: 58:35 Okay guys. Be safe out there. Stan: 58:35 Thank you. Mike: 58:35 Bye, take care.

Why Dave Decided to talk to Steve Larsen: If you’ve heard the phrase “Lean into it” and “One Step Learning” then you most definitely have heard the name Steve Larsen before. Russell Brunson’s Padawan turned Master uses these sayings and principles to teach businesses and clients how to maximize their profits but today he wants to tell you how you can personally use them. He talks about the how and why behind each principle and how he used these exact principles to go from broke to a business coach. Like always, listen in for some great content and even learn how to maximize your knowledge gained at live events. Tips and Tricks for You and Your Business: (3:14) Steve’s Recent Geek Outs on the who (4:28) What Do You Know About “One Step Learning”? (6:44) Why Dave Loves One Step Learning (9:23) Everything Isn’t New: Steve’s Philosophy on Events (10:44) Steve’s Why’s and How’s for Frameworks (14:04) Leaning In is How Steve Gets Through Challenges (17:22) Sorry To Say It But...The Obstacle Is the Way Quotable Moments: (3:59) “They’re already a great fit, they don’t need to go create the problem and then go find the solution because they’re already feeling the problem.” (6:24) It’s all about identifying where you want to go, where you are, and only learning like a hunter for the next step in front of you. That’s it. Blinders on everything else.” (11:44) “ Understanding what those frameworks are and the natural step that most of the industry is taking that takes out most of the guesswork and it’s pretty hard to fail if you do it.” (16:01) “It’s brutal honesty in oneself and with where you are like, ‘Steven...YOU’RE BROKE’ you know? And being okay with that and not judge your value off that.” (19:08) “‘I don’t have any time’ Great, lean in. It’s not an excuse. I have empathy, but I have 0 sympathy for those kinds of scenarios.” Other Tidbits: Did you see Steve shaking at the Round Table Event at FHL? Our good friend is all good now but that’s just what happens when you’re trying to provide too much content on an empty stomach. With consulting for thousands of companies now, Steve has become amply talented at Funnel Hacking other business strategies to understand the reason they worked for them. Steve was unwillingly diagnoses with the symptoms of ADHD, he had too many goals and aspirations to allow the doctor to fully brand him as ADHD Important Episode Links: SteveJLarsen.comSales Funnel Radio PodcastFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- 00:00     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back to funnel hack black 00:18     radio. I literally have one of my most favorite people in the world on the show. He does not need an introduction, but I will introduce him afterwards. I want to welcome to the show with my dear friend, Mr Steven or Steve Larson. Welcome to show, but hey, thanks so much for having me, man. This is awesome. I am so excited. This is, I was going to try to go back. You are, I think what episode? Like 12 on funnel hacker radio. The one of the very, very first ones I ever did. I was so way, way, way back when, way back. Let's figure that one out. But it's been so cool for me to see your journey and you're just such a dear friend. You provide such massive value for those of us who were not at funnel hacking live. I don't know why you wouldn't have been there for some reason if you weren't, uh, just one of the many things that just epitomizes the kindness of Steve. 01:04     Do you want to go by Steve or Steven on this podcast? Which one you want is fine. Okay, so we'll go with Steve. So Steve was basically, they're at funnel hacking live. He was one of our round table hosts. You've already spoken. He just bought a ton of value. He's literally standing on a chair speaking to, he had the most people at anyone. I think we were like eight rows back of people around this circle. And so you basically have the knights of the round table with eight concentric circles behind it. Just couldn't get enough people around him. And all of a sudden I see Stephen sitting down. I'm like, Huh, that's kind of different. It's not normally like to you. And then I'll come over and he's like shaking. I'm like, dude, what's going on? He goes, I haven't eaten and I'm, and I'm like, stop everything. 01:45     You can't talk anymore. But like, listen, you guys are going to kill my favorite person in the world. You cannot do this to Steve though. Visit got us food. But that's just who Steven, I mean Steve, you give so much to everyone and it's just the most generous person in the world. The part I love is you just, you immerse yourself in content to a point that it is far beyond what most people would ever do. And because of that, the value that you're able to give people is so huge. I mean, I had people coming up to me, I would've paid $50,000 just to be, it's even stable. I mean people were so excited to be there, so we'll probably have to pay you next year to be around people. Hose. I was going to say, man, who is that guy? 02:26     But with that I just again see if thanks so much for being on. Anything else you want to say before we dive into some fun stuff and I appreciate that, that you know, I, I, the feeling is mutual. I just about passed out that day. I, I all the tricks, my vision actually boring. I was like, I'm not used to blurring out. And then I felt your hand on my shoulder pulling me down and I was like, oh, thank you. Oh my Gosh Dave. Thank you. Oh my gosh. Crazy. But honestly, the thing that I just love is Steve, you have this ability to connect with people at a level most people don't, which is, I know you're real strong. D I personality anyways. And with that you're, you're so driven, you get at the same time you have this heart of gold that people feel and they're just so drawn to you. I mean, it was funnel hacking live was so fun for me to watch it at the same time, scary because they've literally mauling you, they couldn't get enough of you. And it was just like, and I know you had friends there protecting and everything else, but every once in while it's like, listen back off. 03:27     Yeah, yeah, yeah. Thanks. So it's just neat to see. But so tell me, what are some of the things that you're, what are you geeking out on these days? What are the things that you're really enjoying the most? Yeah. You know, one of the things I've been focusing on a lot lately is this whole concept of getting more clarity on, on the WHO that we all sell. You know, this past little while, like I'm so geek out so hard on the funnel itself, obviously in the offer and the sales message, but what I've been noticing, the thing is that there's these people out there who frankly have terrible funnels, terrible offers, really bad sales message, but they're making a lot of money and it's been a pattern I've been diving into really in the past eight months and following up and seeing what's happening and the piece that they've all gotten good at is the WHO and they're good at talking to these people who are already a great fit. 04:18     They don't need to go create a problem and then present the solution cause they're already feeling the problem. They don't need to go and see, oh if I already see the, how do I build up the value of this land? They already see the value because they've been trying all the other avenues and products that already exist and because they get clarity on that one piece, the rest of it, they can be terrible at and make a lot of money and has been the thing of a Gig and out a lot lately is how to identify that. Who and where they are. 04:44     One of these you said at funnel hacking live, which I've taken notes on and I'm actually making sure I implement my own life these days. And that is [inaudible] one step. Learning, learning one step ahead. Oh yeah. If you don't mind just kind of explain to people what that is cause it'll tie into exactly what you said when you were talking about this. Who, 05:00     yeah. You know I, it was probably three years after I really started trying to do business on my own and it was, it was challenging. You know, it's very challenging and, and I'm, I'm reading and I'm studying and immersing and I think that's important, especially at the beginning of any journey is to really go deep for a little while. But then eventually you got to stop and put everything down. I remember one day I was riding my bike home from campus. We're broke, we're living on loans, and uh, and I started beating myself up and which if you're listening or watching to this right now, like I asked you not to do that. We all do that as entrepreneurs and it's not really fair to us by what we're trying to solve, you know? And, and, uh, I started beating myself up and I was like, basically, I was like, dude, why are you still broke? You know, I was like, what is going on? And you know, I started doing what we all do little, I know what I would do in that guy's business. I definitely know what he's doing wrong and I'm over here broke, you know, who am I, you know, to say that. And I started kind of beat myself up a little bit and I realized that I was getting stuck in these learning 05:57     loops where I would just study for the sake of feeling motion and the seventh of motion, but not actually doing anything. And for a couple of years, that's the way it was. And for a while if necessary to kind of immerse, but I would, I recommend everybody as fast as you can to put the books down and uh, I'm not telling you not to learn, not to read or study and everything, but the learning style changes. Um, most CEO's, like we all know, they read a book a week, which is great, but most of us in the entrepreneur world are not CEOs yet, but we try to behave like one. And so we consume and consume, consume and all it does is it bogs us down because we're trying to distill all this information figured out to do with it, but we didn't even have a thing to do at two yet. 06:40     And that's the issue. So it's all about, it's all about identifying where you want to go, where you are, and then only learning. But like a hunter, you know, for the next step in front of you and that's it. Blinders on everything else you just learn for to take the step rather than to learn generally hit stop learning generally. I think that's the big piece that would really help a lot of people now. I totally love that. I, it's uh, it's interesting, I went through this, that experience last year. Uh, I end up hiring a whole bunch of different coaches in different areas and um, part of was I just wanted to, I wanted to up my game a ton and one of those I ended up hiring thing I mentioned made a mention to you was, you know, Jerrick Robbins, Tony Son. And I wanted it primarily on the relationship side. 07:19     Um, I've had this experience of uh, being probably a little too direct for people. And it's interesting in my role at click funnels I had obviously I forward facing, I see a lot of people and I want to make sure that I, I care so much about people, but at sometimes I, I'm just, I've got so much on my mind, I'm like, listen, I'm so ROI based that at times I'm like, this conversation is going nowhere. And I ended up too fast. And I thought, all right, so Jerry, I need some help on how to get out of conversations in a kinder way and yet at the same time not spend a whole bunch of time. And so it was fun when I was talking to him because he had the exact same approach that you set and that is, you don't pick one thing you want to focus on what's the one thing. 07:58     And so for like a month we just dive deep into my marriage for a while or we dive deep into how do you communicate with your employees or we dive deep into, you know, different things and literally spend that whole month. And so everything he was giving me, it was just in that one area and the port I I loved the most was I saw such massive growth and areas that I, before I thought I was just kind of dabbling in, but then all of a sudden within a month or six weeks, I would literally get like a year's worth of growth just because of that focused opportunity. Yeah, it was just crazy. And so I, at the end of the year, I basically kind of came down the end and I'm like, jerk, the thing I need next is we're churn for us right now at click is the most important thing I'm working on. 08:40     And he said, well Dave, that's not my specialty. And but he referred me to two different people. One Who, uh, was a dear friend of mine, Dan Martell. So Todd and I hired Gan and we're working through some of his stuff. And then Keith Cunningham who speaks at Tony's mastery is this genius guy on understanding the numbers. And so I'm going to his event in April with gear three white, he happens to be there as well just to really dive in on the numbers, which is something I don't like as much, but I know it's what the next chapter is for me to get involved with. And so I just totally, when you set that at funnel hacking live, I'm like, man, I've, I've had personal experience with that and it made a ton of sense to me. And yet I was, I wanted to literally stop you and say, now listen, everyone, stop what you do. 09:26     It just pay total attention, justice deep right now because this is the only thing I do, the entire event that matters to you is because you go to an event and I've had that experience would go in there. Oh, that's a great idea. That's a great idea. And that's a great idea. And you get done. You're like, I can't implement all this stuff and nothing. And so I just, I just wanted to thank you for that and I want to make sure that people were listening. If you do nothing else, take Steve's advice on that because it's a game changer. 09:50     That's so true. You know, and what's interesting is like, I think because we're entrepreneurs, we're creators and we come up with these new things, we think that everything is new. It really isn't. It's like 80% is the exact same thing as what's already been done. 20% is your little glaze. That is, you know, your creativity. And if you can't name the framework that you're following the model that you're falling, that's where all the wheels spinning feeling comes from. That I've noticed in these coachings that I'll do and what do I do next? What to do next? I'm like, well, you're in the info product model, so just do it. All of them do you know book. Of course I take a thing. There you go. I'm in supplements. What I do. Well, all of them have already proved out how to sell supplements. Like I'm unique, not that unique, you know, get back to the basics. You know I'm special. Not really. You know, it's like, it's so funny. I feel like he can't name what you want, where you are now, the next step and then really understand the model that you should be following that there in lies noise. That's the formula to be feeling lost, you know? 10:47     Well you just mentioned a keyword. I think that people don't understand the importance and that's framework. Russell's done an amazing job, but that you have been a phenomenal job of that. How does a person find the framework and what exactly is a framework if you don't mind addressing those two 11:00     questions? No. Yeah, totally. So if you think about like a phone like Stephen, I'm in the B two B space. When you have to realize is that like if anyone has been selling in that space successfully at all and you are not like you're the variable, right? So you got to go back and he study. You got to look and be like, what is wrong with my business model and what are all these other like it's not so much looking at the funnel, it's looking at the whole business. How are they bringing people in and fulfilling on it? And now they continue to do that and we can look at it from a very 30,000 foot view and be like, okay, this is how most supplement companies are doing it or Btb or retail. It doesn't matter. Um, and you're seeing as a whole, the majority of them tend to be doing it this way. 11:39     And when you can figure that out, the game gets really easy. So your product is what's unique, your sales message or you're the banner that you lead with the charge, you know the beliefs that's unique. You are the attractive character, unique, but you're sitting on top of a model that's extremely proven. And then the game like most of the risk gets taken out of it. And so I can go take s a summit and figure out what the summit model has been and just put my stuff in there. And so understanding what those frameworks are and the natural step that most of the industry's taking, that takes out most of the guesswork and it's pretty hard to fail if you just do it. So what's been your experience to find out what that actual framework is? Cause you just rattled off a dozen different ones and because of your experience and you've literally have consulted with at this point, I would say venture say thousands of companies or clients. 12:26     You've had a lot of exposure to that. How does a person who's new to it tries to figure out how do I find out what a framework is? Yeah, I think it, I mean it takes a lot of homework at the beginning, you know, um, I think this truly is really what funnel hacking is. Um, if you go in and you start looking to see, like I would go see, okay, like all beliefs are upheld by story. Right. And um, I love, I love Ryan holiday. He teaches that when it, basically, the thing I learned from one of his books is that if you want to control an industry, you have to control the content they're consuming. And so that's one reason to publish so much. So one of the things I like to go do is if I'm doing supplements or B to B or whatever it is I'm looking at, I liked that goes personally, I like to go see who the content generators are. 13:10     It's really easy to find them because they usually are the tops of iTunes, the tops of their blogs, the hop and go start listing them out and then see what models they're actually making revenue off of. I found that those who are willing to publish frequently, usually they have some kind of, not always, some of them are just publishing for the sake of it, but it's usually easiest to find people who are both publishing and or spending ad money. So go click on ads, go look to see specifically the content that's out there and start buying their stuff and let them sell you and lean into the sale. You know, like I think it's so funny. Oh they just want to sell me something. Yeah, good de like you're doing your homework, you know, let them sell you by slowly and watch everything that they're doing and you're not just funnel hacking the sales process. 13:53     You're actually hacking their business process and you can start asking questions about the followup, the fulfillment, how many people they have in there and people get excited about their business, actually talked to you about it and you go in and start figuring out, oh my gosh, of the 10 people I just talked to, eight of them are kind of doing this, you know? And you'll see that a lot of the times, even if they didn't mean to naturally industries tend to sell in the similar ways. I love that. You know, one of the things you said there, which you've become quite famous for and that's his whole idea as far as lean in. What exactly do you mean by lean in? I Dunno. Everyone listened and you put a little tough skin on. Now is this all right? Go as tough as you want. Uh, so I keep the coin on my desk. 14:34     So when I was in, I was in college, I started going to some counseling. I was going through a rough time when did some counseling and I got inside of this, um, his counselor's office and he said, hey, have you ever been tested for Adhd? And I got so mad. And I was like, please don't tell me something's wrong with me. Like, who are you to tell me that something's wrong with me? Because I had all these dreams and aspirations and things are doing now and I didn't want to feel disqualified. And so I went and reluctantly took this test. I handed it back to him and he's like, you don't have ADHD but you have a lot of symptoms of it. And I was like, isn't that how you tell? 15:08     And I was like, I don't get it. Well, for a while this became like a banner. I would hold this on my, on my shoulders, like a flag. It was a burden. It was an excuse for me to not be successful. The fact that I was stupid, but the fact that I didn't own a briefcase made me feel like I wasn't professional enough to be an entrepreneur. Stupid but so is everyone else's excuse. Um, I couldn't talk. I was very overweight. Um, I was, I, uh, there's no way you would've gotten me on a podcast. I believe that I am the least likely success story. And if you think about like what? Like it wasn't by me sitting back at, well, I'm not that fat, right. Broke. You know what I mean? Like it. That's what's hard about this is that most of the time it, when you're sitting back with all these people who are trying to build a funnel or a business or being an entrepreneur for the first time, it's not that the models that they're falling don't work. 15:57     They are not working the model. And most of the time what's happening is like the s the stuff between their head isn't geared appropriately for their own benefit yet. And so I have to go back and help them realize like, look, the reason I can talk is because I couldn't five years ago. Right. The reason why I will loop athletic more athletic nails because I wasn't. And so it's brutal honesty in one self and where you currently are, Steven, you're broke. You know, and, and being okay with that and not judging your value off of it, but clearly feeling the state that you're in. Stephen, you're broke. It's even, you're dumb, right? I got kicked out of college. I had to go back four years later and apply and then I had to learn how to learn. And, um, all right, Steven, you're dumb. You don't know how to do this, you don't do this. 16:40     You've got no discipline. You have a video game addiction. You know, and I had to get really raw and real and too many people are afraid that they, um, that they, that they're not to be able to do that. Here's what I've noticed happens in one phone away in 2000 coaching. And that us as adults, most of our train track is actually built for us for the majority of her life. And it should be, you know, hey, you know, I've got three girls. Hey thing one, you cannot throw your spaghetti thing too. You know, like there's train tracks, he can't, there's rules of life. But eventually what happens is, you know, as the truck stop, and I've noticed that the majority of adults that I consult and teach and coach with is that they have never in their life actually picked the hammer up on their own, had a fought put down a track and put them first nail. 17:25     And on their own. They have done everything that everyone else has always told them. They've never had ever gain the confidence to do those kinds of things in their life. And so the whole concept of lean in is that when you think about Steven, what are my tracks? What are the tracks that I need to go down and follow? The reality is that the obstacle is the way, right? If you don't know what the tracks to follow, oh man, you don't know how to talk to you and write it. Dime to get raw. There are obstacles away. Go learn. You're broke, broke as a joke baby. Right? You've got to figure that out. You're lost in the sauce and just admitted, right. It stopped trying to like save face or save pride. No, you're dumb man. You don't have to learn. You know, and just being hard about it. 18:04     I don't know the tracks to go build as right. The obstacle's the way, it's why I keep this coin on my desk, you know, it says the is the way on the Ba. You got Yours too. Nice. So I actually, she even are showing each other our coins. I have to give Chris total credit to Stephen for this. I actually loved the book from Ryan Holiday. The obstacle is the way, but I never took the next step like he did and actually bought the coin. So I bought the coin and then I bought the coin for every one of my, my kids, my wife. And it's so true, Stephen. I love it in Pendleton and advances action, what stands in the way becomes the way best. I love that. And so whenever I get a little negative Nancy or I get poopy pants syndrome and I'm like, man, I don't want to be doing this right now. 18:44     I picked this out and I'm like, look, Larson. All right, what do, what do you want? You know, and stop blaming other people. So that's what lean means. Just lean in to whatever you feel like is your obstacle. You find out eventually it's your super power. No one would know who I am if I did not like, I'm completely convinced had I had the money to get to my first funnel hacking live. I wouldn't have worked for Russell because I wouldn't have had to go learn how to build funnels. I wouldn't have. I learned how to bootstrap. I got me in a certain mindset, but then too many people were like, oh, I don't have any money. Like, man, you are. It is literally tailored to you what you're supposed to be doing right now. But we, oh, easy out. Let me take that. You know, the easy road here, easy streets, like I don't have any time. Great write, lean in. It's not an excuse. I have empathy. Have zero sympathy though for those kinds of scenarios. 19:33     I love it. It's actually a, one of the main reasons we're so excited to have you as our one funnel away coach because you do have so much empathy because you've been there. There's, there's not a single person who can get on a call and say, well Steven, my life is different than yours. Okay. Yes. I mean you've, you've been through it. There's not an excuse you haven't dealt with in your own life or in dealing with other people and I appreciate that. A time that I actually, my kids have more of a man crush on you than they do on me these days. It Chandler and Christian like, oh my gosh, did you hear what Steven said? I'm like, I said that to you, but it doesn't matter. It's Steve set it. So it came from Steve Larsen, therefore it's God and whatever he says happen. 20:09     So, uh, it's been fun for me to see how much they appreciate you because of the fact that you have leaned in. Uh, I was thinking about you this morning. I was doing the stupid bloodflow resistant bands on this box steps that I, for some reason mentally these box, that stupid box step has just, Oh, just has my number. I cannot, I'm literally, I'm crying. I'm mad at Eric. I just want to hit him. I'm just just, but anyways, I agreed after I got done afterwards I sat there and thought, you know, it's the whole idea as far as lean in, if I quit, if I had said, you know what? Oh Gosh, I got to go. Really? I, you know, there's a million excuses that could have come up with and I hate it. Even the first, even hour afterwards, I was still sore complaining to my wife and kids. 20:54     I'm never doing this again. But again, it's that idea as far as leaning in and you become good at those things. And I think again, you've done such an amazing job at that and not just massive Kudos to you for that. I appreciate that. Thank you very much. Yeah, that's super cool. Well, tell me, I know kind of get close to wrapping things up here with you and I, I literally could talk to you for hours on end and I'm sure as, as you know, everyone else could do the same. Um, what's the best way for people to reach out to you? Honestly, Steve Jay larson.com and you know, that's the best. It's got all the, it's kind of my funnel hub. You know what a Dj Larson, l. A. R. S. E. N. It's not common. I think that's awesome. You're taking the same Garrett white thing with the, the middle initial only cause the guy wanted, Steve Lawson was asking for like 20, 30 grand. 21:42     I was like, oh my gosh, crazy. No, I totally understand that. Uh, again, if you guys aren't following seed on his podcast sales funnel radio, by all means, please listen to him there. Uh, you should be definitely signed up for the ones on a challenge is literally, it's the coolest thing for me, Steve, just to sometimes I, I laugh only because I hear you louder than I hear my own thoughts when you're in the room. I feel bad man, because if you guys don't know, it's literally on the other side of the wall is Dave and I'm like, crap. He's on a call here at cons and I'm known for the boom boom. I'm like, oh gosh. Well, the best part is there's about three inches of foam on that wall as well. Supposedly is supposed to absorb some of it. But for me, I love it. 22:25     It's a, it's a neat for me to see the excitement that others have following you. Uh, it's, you've been such a magnet to so many people and I think it's really, it's exciting for me to see as we look at our, you know, our two, two Comma Club coaching program, how many of them got started with you? And as they progress in and their sign up again next year because I need more, Steve, I need more of Steve. And it's because you give so much, you're the most gracious guy in the world. You care so much. And again, I think there's a huge difference between empathy and sympathy. And you do an amazing job of really, you'll pour your whole heart and soul into a person who's trying. Yeah. And if they're not, it's like, dude, I don't have time for you. Which is how it should be. Yeah. Any parting words? My friend? Very excited. Thank you so much for her, for having me here. Obstacles away, everybody. Awesome. Thanks Steve. 23:14     Every, thank you so much for taking the time to listen to podcasts. And one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can. And one of the things we've done recently that has helped so many people, and that is our one funnel with challenging. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel away challenge. Or if you want to go ahead and sign up and do it yourself, just go to one funnel away. challenge.com again, that's one funnel away, challenge.com sign up, go through a 30 day challenge. Uh, it's one of the great, we've got Russell. Basically give me a 10,000 foot level. Julie's Swain comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then Steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll you to hold your feet to the fire. Super Accountable. We've had more people get more success and things out of this than anything else. So go ahead and sign up at onefunnelaway.com. Thanks.

Omg I was super stoked to see Steve take the time to mention this litlle podcast!

Excellent interview with Brian Kakuk; cave explorer, cave/sidemount instructor and conservationist. Brian is a sidemount diving pioneer and the principal of Bahamas Underground. In this episode we talk about: The early days of sidemount diving How to choose a sidemount harness Cave diving and exploration in Abaco, Bahamas The KISS Sidekick Sidemount Rebreather Science and conservation of the Bahamas Caves Balancing conservation with tourism Sidemount training and much more.... If you like the podcast, please share with your friends and consider leaving us a 5-star review. Thanks Steve :)

This may have been the mother of all effed up shows due to technical issues. The plan was to Skype with Vexing Vixen from Twitter and host an AMA for her many fans. Well we couldn't get the audio working with Skype so we had to use video from Skype and audio from our phone line. Unfortunately that meant no one could call in. Steve did sneak a call in before we called Vixen, so there's that. Thanks Steve. The show did get going at some point and lots of questions were asked on Twitter, so it wasn't a complete loss. The down side is that Leroy & Earl were very frustrated, and as always, the future of the show is in jeopardy.

Welcome to the dumbest podcast you've ever heard - Never Offline! In this episode, Brad, Chris and Kelli talk about a randomly generated topic! Twitter: @BradJost | @NeverOfflinePod Find out more at https://never-offline.pinecast.co Check out our podcasting host, Pinecast. Start your own podcast for free, no credit card required, forever. If you decide to upgrade, use coupon code r-15184d for 40% off for 4 months, and support Never Offline.

Here is part 2 of my podcast with local artist and mental health support worker STEVE MURISON. In this second part we talk all about Steve's own life as well as his work with a few smatterings of other stuff thrown in too! Thanks Steve! INSTANT MATES! Keep up with Steve: Instagram: @moogieson Cats of the Roman Empire Instagram: @catsoftheromanempire Blog: www.stevemurison.blogspot.co.uk Penumbra First Response Please note this podcast contains conversation on the topics of depression and domestic abuse. 

Episode 253 of the PetaPixel Photography Podcast. Download MP3 -  Subscribe via iTunes, Google Play, email or RSS! Featured: Behind the Shot's Steve Brazill In This Episode If you subscribe to the PetaPixel Photography Podcast in iTunes, please take a moment to rate and review us and help us move up in the rankings so others interested in photography may find us. Show Opener: Behind the Shot's Steve Brazill opens the show. Thanks Steve! Sponsors: - Get FreshBooks cloud accounting FREE for 30 DAYS by entering PetaPixel in the "How Did You Hear About Us?" section at FreshBooks.com/PetaPixel - Get 20% off at MeFOTO.com with offer code: PetaPixel20 - More at LensShark.com/deals. Our 2018 sweepstakes: The PetaPixel Photography Podcast 2018 Sweepstakes! We're giving away a choice of camera + Tamron 24-70mm G2 and a bunch of other great prizes! Stories: Canon rumors and patents hint at 2018 and beyond. (#) Sigma announces its 14-24mm f/2.8 DG HSM Art series lens. (#) An analysis of a Peter Lik photo which is quite contradictory. (#) Another photographer uses a big box retailer as a shoot location and goes viral. (#) A group of students volunteers their skills to help hurricane victims. (#) Video emerges of a drone dive-bombing a jet on approach to the airport. (#) My other podcast with Brian Matiash, the No Name Photo Show. Connect With Us Thank you for listening to the PetaPixel Photography Podcast! Connect with me, Sharky James on Twitter, Instagram and Facebook (all @LensShark) as we build this community. We’d love to answer your question on the show. Leave us an audio question through our voicemail widget, comment below or via social media. But audio questions are awesome! You can also cut a show opener for us to play on the show! As an example: “Hi, this is Matt Smith with Double Heart Photography in Chicago, Illinois, and you’re listening to the PetaPixel Photography Podcast with Sharky James!”

Do you have an application where you want multiple buttons for different user inputs?  Maybe you have a timer and you want one button for minutes and another for hours. But there is a problem – you only have room for one button! In this tutorial, we are going to use Arduino to explore how to make one button have the functionality of two or more. Click here to join our 12-part HD Video Course.   You Will Need: (1) Momentary push button (5) Jumper wires (1) Solderless breadboard (2) LEDs (2) 220 Ohm resistors Set Up The Circuit: To demonstrate making one button have the functionality of two or more, we will set up a simple circuit with 2 LEDs and a button.  Based on how we press the button, different LEDs will illuminate. Follow the instructions and schematic below to get the circuit set up before we dive into the mechanics of the Arduino code. Using a jumper wire, connect any GND pin from the Arduino, to the ground rail on your breadboard. Place an LED on your breadboard, make sure to note which way the long leg is facing. Using a jumper wire, connect pin 13 from your Arduino to the breadboard in the same channel where you have the long leg of the LED attached. Now connect one side of the 220 Ohm resistor to the short leg of the LED, and connect the other leg to the ground rail on the breadboard.  The orientation of the resistor doesn’t matter. Repeat this using pin 12, and another LED and resistor. Finally, place your push button on the breadboard.  Depending on the style of your pushbutton, they often fit well straddling the long trench that goes through the breadboard. Connect a jumper wire from one side of the button to pin 2 on the Arduino. Connect a jumper wire from the other side of the button to the ground rail on the breadboard. That's it for the circuit setup.  Now, when you press the push button (which will electrically connect both sides of the button), pin 2 to will have ground voltage applied.  We will use this ground voltage input to trigger our different functions. Examine the Sketch: There are couple ways to implement the multi-function button press using Arduino. One way is to have the number of presses determine the output.  For example, a single click might highlight the “hour” field of an LCD timer and a double click might highlight the “minute” field of the display. Another way that we can implement multiple functions with one button is for the user to hold down the button for different lengths of time with the length of the hold determining the output. For example, if the user holds the button for half a second and releases, something happens.  If she holds it for 2 seconds, something different happens. This latter method of using button hold length time to determine separate functions is the strategy we will learn here. Before I go any further though, I would like to thank Steve for creating the base Arduino code that we will be using.  Steve is a member of the Premium Arduino course (a couple of months ago, he was new to Arduino). While creating a home automation project, he was in need of using a single button to do multiple things, and came up with a very simple way to make it happen.  Thanks Steve! Here is the complete sketch, I recommend looking it over first, and then we will discuss it piece by piece below. /*Using a Single Button, create mutliple options based on how long the button is pressed The circuit: * LED attached from pin 13 to ground through a 220 ohm resistor * LED attached from pin 12 to ground through a 220 ohm resistor * one side of momentary pushbutton attached to pin 2 * other side of momentary pushbutton attached to Ground * Note 1: on most Arduinos there is already an LED on the board attached to pin 13. * Note 2: In this circuit, when the button is pressed, Ground Voltage is what will be applied. Created DEC 2014 by Scuba Steve Modified JAN 2015 by Michael James Both members of https://programmingelectronics.com This code is in the public domain */ /////////Declare and Initialize Variables//////////////////////////// //We need to track how long the momentary pushbutton is held in order to execute different commands //This value will be recorded in seconds float pressLength_milliSeconds = 0; // Define the *minimum* length of time, in milli-seconds, that the button must be pressed for a particular option to occur int optionOne_milliSeconds = 100; int optionTwo_milliSeconds = 2000; //The Pin your button is attached to int buttonPin = 2; //Pin your LEDs are attached to int ledPin_Option_1 = 13; int ledPin_Option_2 = 12; void setup(){ // Initialize the pushbutton pin as an input pullup // Keep in mind, when pin 2 has ground voltage applied, we know the button is being pressed pinMode(buttonPin, INPUT_PULLUP); //set the LEDs pins as outputs pinMode(ledPin_Option_1, OUTPUT); pinMode(ledPin_Option_2, OUTPUT); //Start serial communication - for debugging purposes only Serial.begin(9600); } // close setup void loop() { //Record *roughly* the tenths of seconds the button in being held down while (digitalRead(buttonPin) == LOW ){ delay(100); //if you want more resolution, lower this number pressLength_milliSeconds = pressLength_milliSeconds + 100; //display how long button is has been held Serial.print("ms = "); Serial.println(pressLength_milliSeconds); }//close while //Different if-else conditions are triggered based on the length of the button press //Start with the longest time option first //Option 2 - Execute the second option if the button is held for the correct amount of time if (pressLength_milliSeconds >= optionTwo_milliSeconds){ digitalWrite(ledPin_Option_2, HIGH); } //option 1 - Execute the first option if the button is held for the correct amount of time else if(pressLength_milliSeconds >= optionOne_milliSeconds){ digitalWrite(ledPin_Option_1, HIGH); }//close if options //every time through the loop, we need to reset the pressLength_Seconds counter pressLength_milliSeconds = 0; } // close void loop Comments: At the top of the sketch, we find the comments.  You should make it a habit to read the comments in a sketch before jumping into the mechanics of the code.  The comments should lay the groundwork for what is going to happen in the program and will help you interpret the intent of the code as you begin to analyze it. Declare and Initialize Variables: After the comments, we start initializing and declaring variables.  Since, we are going to be tracking time, we need to have a variable to record the length of time a button is being held.  We do that with the pressLength_milliSeconds variable: //We need to track how long the momentary pushbutton is held in order to execute different commands //This value will be recorded in seconds float pressLength_Seconds = 0; Now, you might think that the variable name is really long and annoying.  And I wouldn’t particularly argue with you – I mean, why would I include milliSeconds in the name of the variable? The reason I do this is because I think including the unit of measurement in the variable name is helpful when other people are trying to read your code.  Writing code that other people can read is not only good for other people, but also future versions of yourself who forget what the heck you were thinking when you wrote the code! [End Rant] The next thing we need to set up are the parameters for when options will get executed.  In this example, I have two variables for two options: // Define the *minimum* length of time, in milli-seconds, that the button must be pressed for a particular option to occur int optionOne_milliSeconds = 100; int optionTwo_milliSeconds = 2000; Each option is defined by the number of milliseconds that the button must be held for that specific option to get executed.  In order to get my first option to happen, I have to hold the button for at least 100 milliseconds which is pretty much a short tap on the button. If I want the second option to happen, then I have to hold the button for at least 2000 milliseconds aka 2 seconds. If you wanted more options, you would add more variables here with their corresponding hold times. Our final initializations will be to specify pin numbers for our button and LEDs. //The Pin your button is attached to int buttonPin = 2; //Pin your LEDs are attached to int ledPin_Option_1 = 13; int ledPin_Option_2 = 12; Setup() the Sketch: The setup() for this sketch is pretty straight forward (if it’s not straight forward to you, make sure to check out our free 12-part Arduino Course, after which this setup will be very familiar to you). We want to make sure that the pin our push button is connected to is set as an INPUT_PULLUP: // Initialize the pushbutton pin as an input pullup // Keep in mind, when pin 2 has ground voltage applied, we know the button is being pressed pinMode(buttonPin, INPUT_PULLUP); We do this to make sure that the button pin is not floating (if you are wondering what the heck that means, you can read more on that here – but if you just roll with me until we get through this tutorial, you should be fine ). We also want to specify the pins that our LEDs are attached to as OUTPUTs, because we will be applying voltages to these pins in order to illuminate them: //set the LEDs pins as outputs pinMode(ledPin_Option_1, OUTPUT); pinMode(ledPin_Option_2, OUTPUT); Finally, it never hurts to start serial communications for debugging purposes. //Start serial communication - for debugging purposes only Serial.begin(9600); With setup() complete, now we can jump into the main loop of our sketch… The Main Loop(): We know we are going to have to measure the length of time the button is pressed, and then record it. To do this, we use a while statement whose condition requires the button pin to be in a LOW state (remember, when we push the button, pin 2 will have a ground voltage applied). //Record *roughly* the tenths of seconds the button in being held down while (digitalRead(buttonPin) == LOW ){ Once the button is pressed and held, the while statement starts executing.  The first thing we do in the while statement is to delay 100 milliseconds, and then record that into our time tracking variable: delay(100); //if you want more resolution, lower this number pressLength_milliSeconds = pressLength_milliSeconds + 100; Keep in mind the first time through the loop, pressLength_milliSeconds will be equal to 0, so we are just adding 100 to the variable. It can be handy to know how long the button has been pressed as you add options. To make this easy, we want to print the current value of the pressLength_milliSeconds variable to the serial monitor window: //display how long button is has been held Serial.print("ms = "); Serial.println(pressLength_milliSeconds); Let’s ignore the rest of the code for a second, and imagine what happens if we keep holding the button. The first time through the while loop, we add 100 milliseconds to the time tracking variable and we print that value to the serial port.  The next time through loop, we add another 100 milliseconds to the timer counter variable, and print this new value to the serial monitor. As long as the button is being held down, then we keep adding time to the pressLength_milliSeconds variable – this is the crux of the program. When we release the button, the while statement stops, because the condition is no longer met, and we stop adding time to pressLength_milliSeconds. So let’s pretend we held the button for three seconds, and then let go - what happens? Well, as we discussed, the while statement ends and the next line of code we encounter is an if statement. //Option 2 - Execute the second option if the button is held for the correct amount of time if (pressLength_milliSeconds >= optionTwo_milliSeconds){ digitalWrite(ledPin_Option_2, HIGH); } The condition of the if statement requires that the time we held the button be longer than or equal to the time we set for option number two. If you recall, option number two was set to occur with at least 2 seconds of button press time. Since we held the button for three seconds, this if statement will get executed. And all we do is write HIGH voltage to our “option 2” LED, making it illuminate. What if we had only held the button for one second – then what would happen? If this were case, then the first if statement condition would not have been met, but a subsequent else-if statement only requires the button hold time be 100 milliseconds or more – so the second else-if statement would get executed, which turns on the “option 1” LED. //option 1 - Execute the first option if the button is held for the correct amount of time else if(pressLength_milliSeconds >= optionOne_milliSeconds){ digitalWrite(ledPin_Option_1, HIGH); }//close if options Basically, if we hold the button a long time, the second option gets executed.  If we hold the button a short time, the first option gets executed. If we wanted to add more options, we add the longer hold options at the top, and the shorter hold options at the bottom. I wouldn’t try to squeeze too many options in a small span of time or it might drive the end user crazy trying figure out the timing. Nor would I try to add more than three options for a single button within a given context, or else you chance making your potential end user want to beat you up. To finish up the sketch, we reset our button press timing variable to zero.  This ensures that next time the button is pressed and held, we will start from time zero again. Try On Your Own Challenge: Add another option, which turns off both LEDs.  Try adding it before the first option (you will have to adjust the timing) and then after each option. How tight can you squeeze the option time together?  Experiment and determine what is a good rule of thumb. Download: PDF of this Arduino Tutorial

Episode number 37 in which Dan and Eric attempt to solve the mystery of who's behind all the robot murders, get stomach tattoos, and have their free stuff in the PO BOX prayers answered (Thanks Steve!). Join us as we review the classic Doctor Who story, ROBOTS OF DEATH! ### Outro Music: Mr Roboto by Styx

In this episode, I talk about my plans for 2017 and thank some people who have influenced my life and work over the last year. In this episode: My big plans for the year: Fluent Spanish Academy - growing the Academy into the best resource for Spanish learners on the web New beginners Spanish course - watch this space! Conversations - collections of fun, natural dialogues for language learners Cantonese listening materials - a new project coming soon Short Stories - a big (but still secret) project coming soon Polyglot Pub - more events for language fans Languages Of London - a new Instagram account celebrating the linguistic diversity of the greatest city in the world. #languagesoflondon Thanks: Steve, for being my biggest inspiration for language learning

Think you can become a millionaire by working a regular 9 to 5 job? I know I have a lot of guests on the show who promote the benefits of entrepreneurship and working for yourself to get ahead financially. But for this Listener Series episodes, I chat with Steve Cousins from Arkansas about how he was able to reach financial freedom by working as an employee for the same company for almost 40 years. I know, I know, many of us Millennials may think that Steve's story sounds exactly like the advice our parents gave us. Go to university, get a job, work hard, save and contribute to your retirement fund, then you'll be able to retire in style. This was a way more common path for Baby Boomers and Gen Xers, but I don't think it's impossible for us Millennials. When talking with Steve, it becomes clear that that's not exactly the path you need to take to grow in your career. You can't just get any degree. You need to get one that has a high demand for skilled workers. You can't just work hard. Everyone works hard. You need to realized when it makes sense to stay at a company and when it doesn't. Just like he said, he encouraged some of his co-workers to leave his company because he knew that if they stayed, they wouldn't move up as fast compared to if they went to another company. And lastly, you can just save and contribute to your RRSP or 401K. You need to live frugally, not try to keep up with the Jones', invest wisely and have a plan to continue to earn money during retirement. I absolutely love how Steve has become this serial entrepreneur with 4 different jobs now that he's retired. And it's not that he needs the money or is working 24/7 now. He gets to work when he wants to doing what he wants to. If that's not living the dream, I don't know what is! Thanks Steve for sharing your story with me. Got a story that you think would be good to share on an episode on of Listener series? Please email me! For more podcast episodes, check out the Podcast page. Shownotes: jessicamoorhouse.com/77

We're all dead and life is pointless? Thanks Steve!

The guys record on site downtown, as part of Reopening Day, and spend some time thanking O's Fan Steve Hardiman for his generosity and inspiration. The post Episode 121: Thanks, Steve! appeared first on Bird's Eye View.

The guys record on site downtown, as part of Reopening Day, and spend some time thanking O's Fan Steve Hardiman for his generosity and inspiration. The post Episode 121: Thanks, Steve! appeared first on Bird's Eye View.

SJ Wells/Steve Hudgeons Jr. Please note: We had technical issues getting Ms. Wells signed in to the show. Special guest Steve Hudgeons Jr. stepped in to share with us. Thanks Steve! SJ Wells is the author of fiction and non-fiction titles in the paranormal genre. She has spent a lifetime as a Spirit Medium whose specialty is advising the public and guiding lost spirits of children and adults through the veil of the afterlife and into the realm of spirit. She is a 34 year veteran investigator with a few thousand investigations under her belt and considered by many a leading authority on the subject of the paranormal SJ Wells also has done many public speaking events to inform others on the true behind the scenes reality of ghosts and spirits dispelling misconceptions about the afterlife. As a Psychic Advisor she implements workshops and guidebooks, but most importantly she offers personalized advice on how to advance, subdue, or understand their abilities. 34 years of Investigations, Research, Paranormal Counseling, 50 years of Spirit Communication, and Empath Abilities (Spirit and Living Energy) 20 years Psychic Advisor (For those wanting to learn how to advance or understand their own abilities). Author of Haunted: A True Story, Beyond Life: The Ghost Chronicles and Dark Possession: A Vampires Legend, The Asylum: Josiah's Pain.Has appeared on radio shows  Beyond The Gate Radio, Black Cat Lounge, The Paranormal and The Sacred, Paranormal Angels, Ghost Chat Radio and Kiro Talk Radio (Seattle), amoung others.TV Appearances The Montel Williams Show & Seattle Paranormal. Newspaper Articles in The Seattle Times, Everett Herald, Concrete Herald. Radio Broadcasting Host of Dark Moon Rising Radio (3 years) Host of Para-Exlorers (2 years).    

Hello fellow Green Lantern Corps members, Benders, comic fans, and ATA followers and welcome back! On this special episode of Across the Airwaves' DC Nation Podcast, Dan and I interview one of the show-runners of one of our favorite shows to cover here on the ATA Network entitled, Green Lantern: The Animated Series! As you all know, we have covered every episode of this show on our DC Nation Podcast from Week 1 (aka ATA Episode 74) to Week 13 until the show took it's summer hiatus. But now, we have scored an interview with a producer of this show who has worked on Avatar: The Last Airbender, Star Wars: Clone Wars, and, of course, Green Lantern: TAS, his name is Giancarlo Volpe! Giancarlo graciously (like Smallville: Season 11 writer Bryan Q. Miller did months ago) agreed to an interview and we didn't even have to force him at gunpoint! In this interview, we talk about the "behind-the-scenes" of Green Lantern, the creation of Aya and Razer (and their romance...), how Gi got his job on GL: TAS, how and why the Interceptor was created, why we don't like when some super heroes have vehicles, translation from comics to television, and more on this special DC Nation Podcast One-Shot! Also, a shout out to Steve Quayle for letting me use his office to record this interview as the connection at my place was down. Thanks Steve!

dattrax: Here's a new house mix for you with tracks by: The SNO-MEN (BIG THANKS to Steve Primiani & Mark Kufner for their debut track, "Dream of Drums" at 29:33mins into this mix- ENJOY this TORONTO HOUSE GEM! Thanks Steve for sending me this killer track!), Jason B., Guerilla Science, Random Soul, Mood 2 Swing, Karizma, Fingers Inc., Postal Service, Jimpster, Maceo Plex, Atjazz, Plez, Phonique, Derrick Carter, Moodyman, Booka Shade, Soul Clap, Raze, Detox Twins, Solumun, Ali Love & Many Many More... My DJ Partner and best friend Jim and I just bought 36new tracks from Beatport last weekend and are SOOOOO EXCITED about them! Just listening to them in cracks of time between work as Project Manager at www.SmallBusinessOnlineCoach.com (the most exciting Local Search Marketing company in Canada to work for!) and husband to my beautiful and wonderful Michelle and father to our four amazing children: Joshua (11), Grace who turned 9 today, Caleb (3) and Caitlin who just became 8mths old over the weekend. House Music is has always been so exciting and fun for us, and we are so happy to share our favourite tracks with people in mixes that we hope that are good enough to be played more than once. We are so blessed that there are some people out there who dig our sound. All tracks in this mix bought from www.Beatport.com and www.Traxsource.com except SNO-MEN & Jason B. Tracks and one track from Lee Kalt. If there is any track you particularly like and want to go buy for yourself, then let us know and we'll email the name to you and let you know which site we bought it from. BTW... if you enjoy this mix, then why don't donate a little? There's a PayPal DONATE button on the top right side of this website. For Toronto or Global bookings: dattrax@gmail.com This house mix made on Traktor S4 Controller with no sync applied.

The whole team is back together this week to have say their bit for Steve Jobs. Blackberry come under fire as even James was upset by the outage during the week. Matt and Tracy return from a jaunt abroad with tales of high adventure and low trousers. Direct DownloadiTunesDownload the iPhone AppDownload the Android AppRSS FeedRegulars - Gareth, Matt, Tracy and JamesEmail us: Podcast@tracyandmatt.co.uk Tel: 0208 123 3757 Show Notes Steve Jobs Matt and Tracy’s view on the iPhone 4S BlackBerry Outage Outrage ZTE Libra review Ice Cream Sandwich gets pictures. Big deal Galaxy Nexus hitting home soon Samsung and Google cancel launch event Tesco Mobile Capped Contracts BlackBerry Curve 9360 on sale Tablet Table Motorola announce the Motorola Lapdock 100 Facebook app for iPad goes live Asus show how tough they are Bargain Basement BlackBerry PlayBook 16GB - £233 Orange PAYG phone sale + Orange cash card pre-loaded with £25 when customers purchase a handset over £49.99 3 SIM only with 300 mins, 3000 texts and 1GB of internet for £10 per month on a 12 month contract, potentially quidco £54.54 cash back which brings the price to £5.45 per month if the cash back tracks. Motorola Fire for £159.95 inc VAT and Delivery Listeners GardenThis question is for Gareth. I am James (potato) Richardson fan #13,908 here in the states. Funny you should mention a JPR fan club because one actually exists here. My question is simple. My parents have gone on holiday to northern Ireland, more specifically Omagh and Belfast, and are in need of a wireless network to provide Internet access. Preferably a mifi type device and a service provider who has service in those two cities. Maybe between 1 and 3 GB of data per month and preferably on pay as you go type plans. Any suggestions? Thanks in advance. Keep up the awesome reviews.ThanksCaleb Deesgod@yahoo.comPS... Tracy please gag matt before any more nerdy screen talk.. James Fan Club JamesI listen to James all the time. In fact over the last 75 podcasts he has been on I have edited it down to just being James. I listen to him constantly. I had a traffic collision recent as I wasn’t watching where I was going whilst driving and listening to him on the stereo. I also have a Cucumber I call James.Marge App Attic Crazy Copter 3D - iOSModern Combat 2 for PlayBook Galaxy on Fire 2 ------Email us: Podcast@tracyandmatt.co.uk Tel: 0208 123 3757Gareth Myles – @garethmyles James Richardson – @jpr7373 Matt and Tracy Davis - @tracyandmatt Many thanks to The Stetz for the music Subscribe in iTunes to our weekly podcastRSS Feed for our weekly podcastDownload the iPhone AppDownload the Android App

Hosts, Phatman and Littleboy enjoy!  "NEW"Video Show                       

Hosted by Eric McClintock, Danton Berube, Brendan Farmer, Mark Stewart, and special guests John Venema, Holger Sandmann, and Bill Womack. Listen Here: Download Here We talk with John, Holger, and Bill about FTX and the Pacific Northwest The A2A Simulations Piper Cub and Orbx's FTX NA Blue make the ultimate companions! Listen to the first part of the show for an entire interview with John Venema and Holger Sandmann of Orbx Simulation Systems, creators of FTX AU and the much awaited Pacific Northwest (PNW) scenery. We also talk with Bill Womack about the Pacific Northwest region too! If you're following this project at all, you're not going to want to miss this episode. Listen to this week's show for several surprises! Also, Eric wanted to share just a few of his screen shots from the PNW region using FTX NA Blue, check our gallery here. Of course a huge thanks to Orbx for letting us bring this content for you.   "Around The World" Repaint Contest Winners Over the past few weeks Aerosoft was nice enough to lend us their user base and offer a free download to anyone who did a repaint of the Carenado Mooney M-20J for the upcoming "Around The World" flight. (Check out our PBY Catalina or Discus Glider X Reviews if you need some ideas for your free download!). The grand winner got an additional two downloads (Three Total) and three runner ups got one additional download (Two total). And here are the results!! First Place (3 Downloads) - Kurocl Eric's Pick (2 Downloads) - RedEye Brendan's Pick (2 Downloads) - FourtyFreak Mark's Pick (2 Downloads) - Guenseli All winners should be contacted shortly. Here is the original thread! And here are all of the entries, good work everyone! First Place: RedEye (Runner Up): FourtyFreak (Runner Up): Guenter (Runner Up): Other Entries: Want More AU Burger Flying? Well, we are extending the usual $100 Hamburger updates since it took longer than usual to get the last one up. But Steve has also published a second flight which you can download here to hold you over! Thanks Steve! Recommendations Danton: FSXMark07 & Fraps 2.9. Set Up of FSBreaks's FSXMark07 Challenge! Download: Fraps 2.9 Download: FSXMark07 1) Download and install FRAPS 2.9. 2) Configure FRAPS FPS options as follows: A) Disable Overlay Display Hotkey B) Set Benchmarking Hotkey to P C) Leave "Only Update Once a Second" off D) Set benchmark to automatically stop after 300 seconds E) Check box to save "MinMaxAvg" statistics 3) Download FSXMark07.zip and unzip the contents into your "Documents/Flight Simulator X Files" folder 4) Under Settings in FSX, customize the Graphics settings to: A) Target Frame Rate: Unlimited (far right) B) Full Screen Resolution: to 1280 x (800 or 768 or 720, depending on your screen proportions) x 32 C) Advanced Animations: ON D) Light Bloom: OFF E) Preview DirectX 10: OFF F) Lens Flare: ON G) Global texture resolution: High I) Anti-Aliasing: ON J) Filtering: Anisotropic 5) Click OK and at main Settings window, set Aircraft, Scenery, Weather, and Traffic all to Medium High 6) Load FSX and select Free Flight 7) Click "Load", select FSXMark07 in the saved flights, and click "Fly Now" 8) When the game is ready, it will be paused. Hit "P" which will unpause the autopilot flight and start the benchmarking at the same time. Let the autopilot fly the plane! 9) After 5 minutes, the yellow FRAPS frame counter will reappear to show benchmarking is complete 10) Right click the FRAPS icon in your system tray to see your benchmarks 11) Post a screenshot of the results! Brendan: http://www.protu-154.com/index_e.html Project Tupolev Tu-154M Eric: Two Picks First: FSX.cfg modification to make autogen easier to handle (Credit: John from Orbx): This simple tweak will limit the number of autogen trees being displayed whilst still allowing you to have a high autogen slider setting. Add the following two lines to your [TERRAIN] section in your fsx.cfg file: [TERRAIN] TERRAIN_MAX_AUTOGEN_TREES_PER_CELL=1000 TERRAIN_MAX_AUTOGEN_BUILDINGS_PER_CELL=1000 Second Pick: http://ninite.com - Eaisly Load Programs to Your new or Rebuilt computer E-Mails & Voice Mails Voice Mail about "Yugo" GPU's from Ben Supnik Thanks for the voice mail - Check out that page here! Microsoft ESP Are you aware the Microsoft is selling an advanced flightsimulator called Microsoft ESP? See: http://www.microsoft.com/esp/default.htm There is also an article about it in the Jan/Feb 2009 issue of "Airliners." I will scan and forward you this article for your review. Perhaps this is something that FS Break listeners may be interested in? All the best and keep up the great work! Russ Tillman   Thanks for the tip Russ - We did know about ESP, however ESP was also canned with ACES. From their website: Microsoft has ceased further development of Microsoft® ESP™, but ESP remains available to customers and partners.  Microsoft is currently exploring 3rd party licensing options for the future of ESP and will announce details at the appropriate time. Also, does anyone know how ESP was different from FSX other than the name change?

Thanks Steve for talking to us ROCK ON.. Seventh Calling is a 100% heavy metal band that has many influences from which it draws its strength. Judas Priest, Iron Maiden, Metal Church, Slayer, Testament, Grim Reaper, Nevermore, early Metallica and more. Consisting of Steve Handel (guitars/vocals), Alex Ritchey (lead guitar), Michael Poplees (bass) and Shannon Frye (drums), Seventh Calling is able to deliver a high energy live performance that pushes them above many of the other bands that are out there today. Solid vocals, twists on dual guitar attacks, a very solid, rhythm section, are just parts of what creates Seventh Calling's modern heavy metal that has its classic traits present in all aspects. In 2007 the band released its debut album entitled “Monuments” through the Netherlands based record label Melissa Records to great reviews and a widening fan base. This time period also pushed the band continue it’s pursuit of the live aspect playing with bands such as Cage, Belladonna, Metal Church, Leatherwolf, Doro and Symphony X to name a few. Seventh Calling is continuing to write for its new album to see the light of day at the end of 2009 and to continue its live assault. Seventh Calling promises to deliver to the fans, the complete best in Heavy Metal!

Dancing With Elephants Listener Feedback Show for Episode 056. We are joined by Tina of tina-m.com who helps us answer the listener feedback. New Let Them Hear You Contest Announcements: Steve Webb of The Lifespring Podcast has increased the Prize Pool by donating a Marware USB Travel Dock for the 2nd Generation iPod Shuffle to the Grand Prize. Thanks Steve. Feedback Roll Call: Amy M of South Carolina wrote to tell us that her Peep recipe was intended for marshmallows and just adjusted for Peeps. Jim of Iowa wrote to talk about The Tripods with Tonya and geek-out with her. Dan Johnson of The Journey Inside My Mind Podcast called to talk about Darth Vader on Twitter and hooking Nik up with the Binaural Microphones. Dale of Tech Talk For Families wrote to tell us how in the hands of kids, food is a lot like velcro. Paul from Alberta Canada wrote to hint to us what he was wearing under his kilt on the day of his wedding. Papabear wrote to talk about vacuuming, A Sunday in the Park with George, and golf. Chuck of chuckchat.com called with four voicemails on Halloween, golf, Doctor Who, Star Wars, and Firefly DVDs. Finally, Drew of Connecticut wrote to say that he and his son Christian enjoyed the show on the Moon. Tee Morris's short film Man vs. Child is very entertaining.

We're mixing things up a little today! SGPN website editor Ryan 'Rich Fat Baby' McKee ( https://www.sportsgamblingpodcast.com/author/ryanmckee/ ) ( @TheRyanMcKee ( https://twitter.com/theryanmckee?lang=en ) ) welcomes two regular members for our NBA Slack channel ( https://sg.pn/slack ) to preview Tuesday's Playoff games. Munaf and Pappa Comma ( https://twitter.com/allen_cooley ) s gives their best bets for Tuesday's matchups and game totals: Utah Jazz (-3) vs Denver Nuggets and Dallas Mavericks vs LA Clippers (-6.5). It's NBA picks all around as Munaf helps Ryan preview the Jazz/Nuggs game. Pappa Commas jumps in on the Mavs/Clips game with his picks and preview. Rich Fat Baby switches gears into WNBA odds with SGPN expert Steve Miller-Miller ( https://www.sportsgamblingpodcast.com/author/wnbasteve/ ) ( @BlessYourGrind ( https://twitter.com/BlessYourGrind ) ). Steve catches Ryan up on where everything stands halfway through the shortened 'W' season. The discuss current Championship odds and Ryan lays down a few units on the current favorite Seattle Storm (+180) to win it all. Only after Ryan places the bet, Steve tells him there are a number of conspiracy theories about some WNBA stars who might return before the Playoffs. Thanks Steve! That would've been great to know before telling him to place the bet. Expect an article soon from Steve with all the latest gossip and theories floating around the WNBA cappers circles. Make sure to check all updated NBA Picks at sg.pn/nbapicks ( http://sg.pn/nbapicks ) and make sure to subscribe to NBA Gambling Podcast on Apple ( http://sg.pn/nba ) and Spotify ( http://sg.pn/nbas ). Rate and review this podcast, and you might win a FREE HOODIE from the SGPN Store ( https://www.sportsgamblingpodcast.com/merch/ ). Just email a screenshot of your review to nbagamblingpodcast@thesgpn.com. We’ll pick two of our favorite submissions. Be creative, be honest, and tone down on the foul language so iTunes doesn’t delete it. Follow - Twitter ( https://twitter.com/thesgpnetwork ) | Instagram ( https://www.instagram.com/sportsgamblingpodcast/ ) Support for this episode - MyBookie ( https://record.webpartners.co/_r3-BH6SjvRkWqcfzuvZcQGNd7ZgqdRLk/7/ ) code "SGP" | Draft Kings ( https://www.draftkings.com/ ) code "SGP" | BetQL.co ( https://betql.co/ ) code "SGP20" | AcePerHead.com/SGP ( https://www.aceperhead.com/?cmpid=c2dwIHBvZGNhc3Q%3D ) Advertising Inquiries: https://redcircle.com/brands