Earn More As A Life Coach

I want you to know it is possible to grow a successful coaching business without sacrificing yourself or compromising your values. Reaching your potential is an invitation, a role description, and an identity waiting for you to embody. A role where you stay true to your authentic self and personal mission while embracing your deepest desires to succeed by creating value, helping others, and living with purpose.

Instead of looking to take the time to develop, create, and launch a new offer or schedule an extra launch of what you have and taking out more time, energy, and money to risk hitting your numbers in one launch, why not integrate HAPPY INCOME STREAMS into your business.

Your Lead Magnet Is The Most Critical “Front-Door” Element Of Attracting Leads Into Your Coaching Business & Getting Those Leads To Pay You!

When you share your message, does it sound like a bunch of words you think you should say, but don't really mean anything?

I'm guessing you don't have the time or money to waste when it comes to getting results and making money in your coaching business. And more than wasting time and money, the last thing you want to do with a full schedule is waste more energy either. With so much to focus on when it comes to growing a profitable life coaching business online, I want to prevent you from frittering your time, energy, and money away on unproductive marketing efforts that deplete you and fail to create the results you need.

Want to quickly activate more attention from your perfect audience so you can stop getting overlooked in the noisy world of social media, your emails, podcasts, ads, sales pages - and everything in between? Writing better headlines ensures your message gets heard and is the fastest way to boost conversions too. They're the welcome mat to your coaching offers and an easy way to get better results from your marketing efforts. Let's dive in and discover three ways you can use headlines to stop the scroll and get better response rates without needing to become a copywriting expert.

So, what's the best way to set yourself apart on social media as a life coach with your content? It's not by sharing what's been heard before in the same way it's already been shared... Or by trying to become a replica of those inspiring, big-name, successful coaches. And it's not by blindly adopting strategies that work for someone with a completely different set of natural strengths, abilities, and instincts and ignoring your own. I've discovered 4 Content Activators that capture more attention quickly, and work to help you cut through the noise on social media and get seen and heard - no song and dance required. Listen in to discover how you can get started using these activators and see a huge difference in your response rates and conversions.

It's no wonder we often feel like we're behind in business… The goals we set for ourselves are often high and arbitrary, and it's no mean feat to become our own “one-woman economy”. The truth is we've been set up to fail. The cold, hard financial truth is that in every business, industry or profession, the proportion of success happens something like this: 1% hit it out of the park and create enormous wealth or income 4% do really well and have the money flowing constantly 15% make a good living 60% constantly struggle, and 20% FAIL So, that means only 20% succeed. So, when assessing how long your success should take and how close or far away you are from it, remember that missing your big goals is the norm for 80% of coaches out there. Which means you're not “behind”. And actually, right where you need to be – for now. Taking action to grow your business and get clients from a place of not-enoughness sets you up to burn out and hate your life. So, what should you do when you're feeling behind? Listen in as I share the best strategies to get you out of a funk fast!

Leverage is often talked about but rarely mastered. It's one of those topics that you think you understand, and aim to make happen, but it's actually incredibly difficult to do. It's critical to pay attention to creating leverage when you're a life coach wanting to grow a thriving and lucrative business. Especially if you want to protect your energy and cash flow. Leverage is about using resources strategically and efficiently to achieve greater results.

That's the big problem with expectations. Expectations are what we think will happen, while reality is what transpires. While we hope these two will match up, they often don't. This gap between expectations vs. reality can fuel sadness, discontent, and disappointment. Why?

If you are experiencing disappointment in your business, or you're feeling a little hopeless, resistant or stuck, then another thing you may need is to shine a light onto the unseen opportunities that exist for you RIGHT NOW. And how to harness them in alignment with measurable and strategic goals rather than wishes and dreams or arbitrary expectations.

The difference between effortless growth and profitability as a coach online and constant frustration, missed opportunities, and limited revenue.

This is for you if you're a new life coach or considering stepping into the online coaching space, or even if you've been around a while, this may also give you some insight into why things have or haven't worked out. There's a lot of myth and legend out there about making money online as a life. “Money marketing” can be seductive and oh-so alluring.

We all know email newsletters are an amazing opportunity to connect, inspire and motivate your audience, and that consistent communication using email leads to more engagement, sales, and value. Which is all well and good, but what on earth should you be sending?

For those coaches out there wondering how to boost their revenue without needing to create a whole lot of new stuff, spend more time coaching or hustle harder, you'll love what I'm sharing with you today… It can take you from where you're at right now and help you create more revenue online faster, no matter how long you've been coaching or whether anyone knows you or not.

If there's one thing I find so crazy when I look back at all my offers and the prices and deliverables, and more importantly the kind of clients I signed with them and what results they got, I'm always constantly amazed that the best results have always come from my highest priced offers.And given that price is the most common topic I coach on, and “how much should I charge?” is the most common question I get asked, I thought I would share some practical advice on how to overcome the big pricing fears most life coaches experience and how to overcome them.

In order for a coaching offer to be easy to sell, you need to create desire in the minds of your future clients. Desire is a primal force that is irrational, highly emotional, and once activated, hard to explain.

I want to help you answer the pricing and value question in your own mind first so you can remove it as a barrier to creating and sharing a high-value coaching offer you love AND are also easily understood and sold to the perfect clients. All without feeling overly burdened by what you have to deliver or pricing your coaching so high that the people who need you most can't afford to work with you. By adopting the 3 key pricing shifts successful life coaches know, you'll have 100% confidence to show up and be seen online and when you make your offers, your potential clients will have 100% confidence in your value. This remarkably diminishes your “visibility resistance” and their “sales resistance”.

Today, I'm sharing the big mistakes that I see many life coaches making when they launch their offer.   So what is a launch?   It's one of those terms that's often talked about in online marketing circles and you've probably seen a lot of offers out there that talk about strategies where you don't have to launch.   Why is avoiding launching seen as so desirable?   It's because it has so many elements that have to be created with a high-level of skill so they have the best chance of working, and most coaches do not have all these skills (or the time to make them all happen)...

So, I want to get you focused on the right things. Not ALL the things so you have your bases covered, I want you to do less of the things, but focus on what matters. The problem is the things that matter aren't always the easiest and are quite often the most avoided. Especially when there are many more exciting things to distract yourself with, like coaching your clients, tweaking your website or creating a new reel on Insta. But when you focus on building these 5 essential elements they are multipliers for your success as a life coach.

Connected conversation with potential clients has a role in moving your life coaching business forward and given that it's tough to convert $5K plus coaching packages on webinars and in launches, sometimes you need to build some selling skills.

You keep telling yourself you just need to post more, build up your followers and grow your list and you'll have it all sorted.But waiting for your followers and list to grow can take months (and years) to see any real action or engagement.Meanwhile, you keep seeing those social media superstars get all the comments and likes in just a few short hours of posting…And you start to wonder how on earth they are doing it, and try and replicate their results.But this isn't some easy hack. And that's because, it's all about the kind of attention that comes from long-term relationship building.And the simple fact is, they've earned it and you haven't -  YET.Perhaps you've been thinking you need to post 5 reels a day, or follow the followers of your competition and casually slide into their DM's, or maybe you've tried going live every day with controversial opinions or tried sharing your deep dark secrets.And all of those will help you flex your visibility muscle and help you make some headway, for sure. And I don't discourage any opportunity for you to show up online - whether it gets you a result or not. But, if you're spending a ton of time and energy either resisting showing up on social media or posting and sharing like crazy but seeing few results, it's time for a rethink.   And that's why in this episode I'm going to share 3 inconvenient truths many life coaches ignore while they spend countless hours trying to get traction on social media...

Too many coaches are busy chasing payments, going back and forth on session times, and struggling to find one online hub for their client notes and follow-up that can easily be accessed - and for all this to be done without a hefty online payment.So, if you are using a scheduler like an Acuity or Calendly, you may want to listen in to this episode, because there's a new kid on the block that does a ton more at a similar price.

Email really is the heart and soul of all the strategies that we can use to get attention online, whether it be blogging, ads, or social media, email will amplify your efforts because your email list is the biggest asset in your business. When you cultivate an active and engaged email list, you have the ability to communicate with them at any time to motivate, inspire, and attract them as clients. But the opportunity doesn't become valuable until you...

Getting published and seen by more people than the authority of the publication, website, podcast, or TV show rubs off on you too, and you get the extra Google Search juice from links and mentions.There's nothing to lose and you don't need any special tools, software, or ads to make it happen.You simply identify the websites, publications, and media that are already talking to your audience and submit a story idea and let them write it or interview you, or get straight to it and write your own article and submit it for publishing.When I was getting started online, my first business was...

As a life coach, establishing and growing your own personal brand is essential to growing and engaging an audience of potential clients and that means sharing who you are on your website and on social media. Now, you can totally get started with taking selfies on your phone with a great ring light or even hiring a new photographer who has great rates to get a few headshots done. Anything but filling your website or socials with stock images or quote squares that avoid any presence of you whatsoever. People want to do business with people, they want to know what you look like and get a sense of who you are and photos to do that so beautifully. So if you're considering a branding photoshoot as a life coach, I wanted to share some insights and recommendations to first know if the timing is right and to secondly get the most out of the experience.

If you've been working hard to grow your life coaching business and get more clients but you're not feeling any closer to success, you might be indulging in the dreaded dream killer - SELF-SABOTAGE.Particularly as it relates to your marketing.Self-sabotage is behaviours or thoughts that hold you back and prevent you from doing what you want to do.And nowhere do I see it more than marketing your life coaching business online.Even though logically you want success and to impact more people with your life coaching, putting yourself out there online and attracting clients can rattle even the most confident life coach.And instead of working your way through the emotions, you may find yourself torpedoing your success with self-sabotage. So, let's talk through those today.

A Facebook group took my potential clients from cold to client in a community setting and worked extremely well alongside webinars as a great way to attract clients.There are 3 big advantages of starting and growing your own Facebook Group, and they are perfect for life coaches who are looking to step up and serve and who want to create more momentum online.So let's touch on these advantages now:

Let's dive into why testimonials are so important for you to grow your life coaching business. And the step-by-step system to get incredible testimonials that do the selling for you. I also want to share the best way to leverage your social media testimonials on autopilot, and the dos and don'ts including how long they should be, when to use written and when to use video. So why are testimonials so important? Testimonials are the single most important piece of your marketing as they are the most persuasive. Whatever you try and share about your coaching and the results you can create, it will never be as powerful as what your client testimonials say about those results.

Think of your Magic Method as outlining your unique process for transformation and results, step by step. As it would apply to every client who fits your target market and is experiencing the problem, challenge or situation you solve for.Each step has clearly defined outcomes -- or results -- along the way. When your potential clients see the solution to their problem laid out like this, they feel understood, they feel excited and they feel a tremendous amount of confidence you can help them, and you have way more certainty that you can too. But your Magic Method will need to be midwived into possibility in order to overcome the blind spots and bias that blocks the shining light and clarity you need to confidently go about sharing it.

I want to help you slay that marketing dragon, clear your big marketing blockers and call in more clients on demand. Marketing blockers are the commonly held beliefs that hold many life coaches back and keep you stuck thinking about where you want your business to go rather than taking it there. There are five blockers and I want to step you through them so you can stop letting them hold you back.

I hosted my first retreat back in 2013, and since then I‘ve held several in upscale Bali resorts, on Sydney Harbour overlooking the Opera House, and at a high-end health retreat in Hunter Valley.And some of which I'd love to share with you in this episode.Picture this: It's nearly 9 am and an eager group of women enter the light-filled room, journal in hand, and take their seats - ready to soak up the opportunity to come together with others on the same journey. Those who value improving themselves, contributing more, and upskilling to make a bigger impact.They've invested a significant amount of money, time, and energy to make it here and have a lot of energy, excitement, anticipation, and expectation around what they will experience on the retreat.Now more than ever after all feeling the pinch of isolation, the immersive quality of a retreat creates change and builds bonds that are hard to create with any other coaching offer.But how do you know if running a retreat is right for you?And how do you get started?

I see too many life coaches holding their gifts and talents inside for fear of getting it wrong.That's why I thought I'd outline the 8 essential keys you should include in your offer that means you'll have what you need to get it right. When you bring all these keys together, you set yourself and your clients up for amazing results. And after a decade of guiding and supporting many of my client's offers and also creating my own, I have definitely seen some great examples of stunning offers and also learned first-hand from some of the world's best marketers too.

Offers that are the easiest to deliver are generally the hardest to sell.They need sophisticated marketing strategies and tools to convert.And when you have been serving your clients one on one, and you're a great life coach, it doesn't necessarily mean you are a great marketer.So what we see is an ever-increasing online course graveyard out there, where the dreams of many life coaches go to ground (but not before they have sunk a few thousand getting the tech and design help to create their amazing course).And if you are one of those life coaches (or were thinking of becoming a course creator), I want to share some ideas to resurrect your course. Because most online coaching courses are essentially DIY for the buyer, they have a low perceived value, and that means unless you are a master of persuasion and conversion, you will struggle to be able to price your course at a price that makes it worth your while.

The truth is that you can be successful naming your business as your name or something else, the only thing that will stop you from success are your thoughts.And the thought that you can't use your name is an opportunity for self-coaching.Why can't you use your name?What would it create in your business to use your own name?And coach yourself on those thoughts.So, you just need to decide to name your business either way.We always decide in a moment anyway, so choose that moment to be now. Don't think about this too long, make a decision and get yourself out there - don't use it as a way to delay action, fail in advance or hide.

Have you ever felt stuck or avoided launching because you haven't found the right name for your offer or program? Coming up with the perfect name that holds all the promise you share and the results you can create is no easy task. And it's certainly one that can leave you spinning for days, if not weeks (although I certainly hope it's not months!).Personally, I love the creativity of coming up with a name for my offers and programs, but that's not to say it doesn't take me some time to land on the perfect choice.And over the years, I have encountered plenty of clients who have found it overwhelming to create and decide on an unforgettable name, so I know it's a common issue that comes up for coaches like us.And that's why I'm sharing 3 tips you can use to create a great name for your coaching offer, so you can stop spinning and free yourself from decision-overwhelm and get your offer out there.My own coaching clients fall into one of three groups when it comes to naming their offer:Those in the first group choose a practical name that says what the offer IS. It describes the mechanics, or the process but lacks a definite buzz! Unfortunately, your potential clients aren't out there searching for a 12-week life coaching intensive, even though it “says what it does on the tin”.The second group will get SUPER-creative and come up with some real razzle-dazzle monikers that are totally original, but most would have no idea what on earth they mean! Which is like putting a roadblock in between you and your clients before they even choose you. And the third group follows a path to land on a name that is catchy, clear and compelling and speaks directly to the heart of their ideal coaching client.And this is what I want for you, and why I'm going to give you some steps to land the perfect name for your coaching offer.Step 1: Get started by creating a bank of words to consider before you put them together as your final choice.Your offer name should promise some kind of result, benefit, and/or solution.   If the name doesn't say what the program is, you at least want an association so the mind can connect the name to what you're selling.So, when looking at the categories of words to brainstorm, you want to think about words that relate to the outcome, promised result, transformation or status that your clients will achieve when they experience your offer.Use a thesaurus and tools like Answer The Public to get an idea of results your market is searching for. List out all the words and see if any of them can come together.And to give you an example of some brilliant names that convey a desirable outcome, I think these work well:School Of GreatnessYour Best Year YetEveryday BlissStep 2: Once you have a relevant results-oriented name, think about how it relates to your target market. It's easy for us to fall in love with a name, but we want to make sure it also appeals and relates to the audience and category you're in.Beware of any terms that may be too spiritual, masculine or feminine for your own audience.It's like offering a program called The Heart & Soul Of Money to a practical and results-driven market, or something like You Are A Badass to Conservative Christian mothers.Step 3: Do your research before landing on the name.Make sure you double check for any offending terms or trademark contraventions to ensure that you don't inadvertently offend or break any laws.There's a podcast called Nitty Gritty Training that could be deemed racist as this term is no longer acceptable to use. Or you may infringe on another coach's trademark like I did once when I launched a workshop without searching US trademarks.Along these lines, ask around and see how it lands with others - both clients and non-clients.   Remember, your program isn't for you, it isn't for everyone. It's for your specific ideal client. They're out there, struggling to overcome obstacles you can help them overcome and dreaming about a future you can help make reality. As a coach, you have what it takes to get them there. Your program name may only be a few words, but those few words are the difference between attracting and repelling your potential clients in an instant. If you follow these foundational steps, it will help you choose the perfect coaching program and offer names.If you're still stuck, come and join me in Coach Co. It's my Life Coach Marketing Accelerator where we dive in to help you create your perfect coaching offer, price it, name it and sell it. Just head to https://victoriagibson.com/coach to check it out.Tools:https://www.answerthepublic.com

A landing page for your freebie is the gateway to getting life coaching clients… so it's worth putting a little time and attention into creating one that works. It's a key page to share on social media and it's definitely what you're going to need if you are thinking of doing any kind of paid advertising - especially Facebook ads. When you're paying money for every set of eyeballs that hit the landing page, you'll want to have the best chance of converting them onto your list. In this episode, I'll share the 5 essential elements you need to give yourself the best possible chance to get qualified leads that convert into paying coaching clients. Come and join the free Connect & Convert Facebook Group >>

You don't need to wait to have a massive email list or create some fancy launch to make great revenue and have a simple life coaching business that excites you. In today's episode, I'm going to help do 3 things:

1. Attract a steady stream of the PERFECT clients who are ready to work with you, EVERY SINGLE WEEK (or even day if you prefer). 2. Convert those clients to invest with you beyond free or hourly rates, so you can… 3. Deliver outstanding results to EVERY client you work with. It's possible when you follow the 4 steps I'm sharing in this episode. Watch my free life coach marketing course here: https://www.victoriagibson.com/course

I looked back over the last decade to find my Top 4 places to find clients. In this episode, I will share them with you to give you some ideas on where to find future clients. To learn more, go to https://victoriagibson.com/16

In this episode, I discuss how your MAGIC is the key to creating a highly lucrative life-coaching business you love and is also what most life coaches struggle to unlock. Too often, we are failing to cultivate our magic, and this alone could be one of the reasons you feel so conflicted in your marketing. To learn more, go to

I want to help you learn how to push past the fear and resistance that comes up when you tell yourself you need more experience so you can attract more clients and grow your life coaching business. To learn more, go to

In this episode, I'm sharing 3 shifts to get better results converting life coaching clients on calls. These shifts will help you welcome more clients into your coaching programs with care and connection rather than force and persuasion. To learn more, go to

In this episode, I share some more practical pricing do's and don'ts. The price you charge for your life coaching services will illuminate the value of what you do, the incredible impact your coaching has, and shift your perception of what coaching with you is worth. To learn more, go to

So many life coaches want to make a difference but end up undercharging. In this episode, I share a critical strategy that allows you to work less, earn more and make a bigger difference. To learn more, go to

In this episode, I talk about how too much information can lead to the kiss of death. We can overwhelm our audience with all of our knowledge and expertise and ultimately create a transformation that's too difficult to achieve. To learn more, go to

In this episode, I talk about why coaches are attached to offering free or low price coaching sessions, especially when they're just getting started, and why this strategy is causing many of you to block your success and momentum. To learn more, go to

This episode is all about how to step into your expert energy and claim your message so that it is bigger than your BS! By stepping into the power of being an expert in your industry, you'll have an opportunity to monetize that expert status and transform more lives than you ever thought possible. To learn more, go to

The driver for getting results faster is to consistently show up online so your people can connect with you, get to know you, and love you and all you offer. This is not something many life coaches have the confidence to do, despite having the desire and skills to help people. So what are the key barriers that stop you from showing up to share regular content as well as your offers too? In this episode, I'll share the barriers and how to overcome them. To learn more, go to

Email marketing really is the most effective marketing channel you'll have as a life coach, beating out social media, SEO, and blogging for reach, impact and monetization. In this episode, you'll learn exactly how to get started using email marketing as a life coach. To learn more, go to

In this episode, I'm going to show you the simple structure that will allow you to serve your clients in less time while working remotely from anywhere in the world. It's the business model that turns my clients from unknowns to commanding premium fees all while staying true to their mission and making positive change. It will also help you deliver outstanding results to EVERY coaching client you work with, without filling up your calendar with endless coaching sessions. To learn more, go to   

In this episode, I talk about choosing a niche as a life coach.  A niche is just the target market for your coaching, so why does it create so much anxiety in us looking to grow our life coaching business?A more solid definition is that a niche is the group of people you serve that have a very specific problem that you solve with your unique solution.It's what separates you and your offerings from all the other alternatives out there and helps you fast-track your marketing efforts to get clients faster. I want to share the 4 biggest barriers I hear from clients about choosing a niche and tell you why they're total BS. To learn more, go to