Game Change: Business of Massage Therapy

  On today’s show, Elise highlights how to sleep better and live longer, according to Karen Weeks. Elise just happened to find a blog in which Karen discussed the importance of getting enough sleep in order to face the day, improve health, and live longer. If you are having trouble sleeping or if you’re interested in the positive benefits of getting enough sleep, tune in to today’s episode.   What you’ll hear in this episode:   See your doctor. Fix your diet. Stay active. Be mindful. Develop a sleep routine. Invest in a mattress. No quick fixes   If you feel that you need further assistance with your business, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. Check out our website for amazing resources.   Resources mentioned in this episode:   Karen Weeks  

As women entrepreneurs, whether working inside or outside the home, it is important to feel positive and to dress and feel good about ourselves at various functions. Joining Elise on the show today is International Fashion Stylist, Hilde Fossen. Hilde is the go-to stylist for women entrepreneurs. Hilde Fossen is a fashion designer and design teacher turned online stylist. She now teaches international businesswomen how to nail their style, so they can wow their clients and sell more. Her mission is to get every single woman to fall head over heels in love with her own body, by learning how to dress for her body type. She formally trained at École Superieure de la Mode and has over 20 years of experience as a fashion designer in Europe, designing clothes that retailed to millions. She has styled top entrepreneurs, Fashion Week models, and rock stars on national TV.   What you’ll hear in this episode: Hilde’s program, Get Style and Confidence Communicating what your business can do for others by the ways you dress Hilde shares why she began a career as a fashion stylist Get Style Confidence program name origin Properly fitting clothing helps boost confidence Growing as a person when starting a business Challenges of pursuing a career in the fashion industry Hilde shares how she promotes her business Advantages of creating an email list Using Facebook as a marketing channel Creating social media posts to evoke responses from readers Hilde shares the best advice she’s been given Mixing professional and casual clothing   If you feel that you need further assistance with your business, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. Check out our website for amazing resources.   Resources mentioned in this episode: Get Style Confidence Website Get Style Confidence - Baby Get Style Confidence - Tummy Get Style Confidence on Facebook The Persuasion Revolution Website mentioned by Hilde    

What separates successful people from those who are struggling to become successful? Are you ready to move forward toward a successful career, but don’t know what you could do differently to improve? On today’s episode, I will discuss some of the things successful people commit to do.   What you’ll hear in this episode:   Step 1: Be persistent! Step 2: Set goals. Once you set your goal, do the work. Step 3: Surround yourself with the right people. Step 4: Self-awareness Step 5: Never quit learning!   If you feel that you need  further assistance, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. Check out our website for amazing resources.   Resources mentioned in this episode: Game Change Your Biz Facebook Group Game Change Your Biz Website

Do you know how to prepare for your career in massage therapy after completing school? In this episode, Elise shares steps and resources to help you prepare for beginning your business in massage therapy.   What you’ll hear in this episode:   Step 1: Pass licensing. I advise you to take the exam as soon as possible after completing school. Step 2: Do an online profile with a locator service like AMTA or ABMP Association in order to get leads for new clients. Step 3: Hone your soft skills. Step 4: Continue your education in order to further develop your skills and technique. Step 5: Take care of your mind and body. Step 6: Start building your Massage Therapy resume. Step 7: Build a website for your business.    If you feel that you need further assistance, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. Check out our website for amazing resources.   Resources mentioned in this episode:   Game Change Your Biz AMTA - American Massage Therapy Association ABMP - Associated Bodywork and Massage Professionals

Do you find yourself caught up in your daily grind and feeling like you aren’t taking care of yourself as you should? Learn how you can reduce stress and recharge yourself while maintaining relationships and a successful career. What you’ll hear in this episode: Learn how to reduce stress and avoid burnout. Prioritize self-care amidst the daily grind.  Block out a little time each day to recharge. 5 important steps to reduce stress Step 1 - Exercise Step 2 - Spend time with family and friends. Step 3 - Obtain virtual help with your business. Step 4 - Give back to your community. Step 5 - Connect with other entrepreneurs. Balance areas of your life to find peace and fulfillment.

Do you create a good first impression? Do you appear to others as a strong leader? This is important for any business owner---not to be rude, intimidating, or overbearing, but to make your presence known and lead with authenticity. Let’s discuss this topic further. Tips for leading with authenticity: Build trust through developing, improving, and communicating success Give a warm greeting and smile Make eye contact Give a firm handshake Be genuine in what you say Show that you care Radiate your enthusiasm and passion to your team Set the tone for your work culture in your demeanor and attire Have a clear dress code Convey trustworthiness in your tone and appearance Improve morale and communication with your team Be patient and wait Silence can establish a strong presence A smile can express appreciation Pauses can accentuate important points Network with other entrepreneurs about improving your business Go to events or meet with others online Set a networking goal for yourself

How are your “money habits”? Are there moves you’ve been meaning to make to ensure your financial future? No matter where you are in your business, whether you are brand new or have been at this for years, there are money habits you need to cultivate. We all have differing opinions on what to do with our money, but today’s show offers advice that anyone can take and implement right away. Jim Rohn wrote an article for Success magazine titled “3 Money Habits that Separate the Rich from the Poor,” which offers specific advice on saving money. Let’s discuss the highlights from Rohn’s article. What you’ll hear in this episode: You need a wealth plan vs. the “broke mentality” Follow the 70/30 rule Pay your taxes first Live on 70% of your remaining income Allocate the remaining 30% to charity, investments, and savings (10% to each) How you allocate that 30% portion depends on your ultimate goals, so consult a financial planner for more help Savings will give you peace of mind for the inevitable “rainy day,” so save more if you can! Following Rohn’s “Give, Invest, and Save” advice will help guarantee your financial success for the future It takes discipline to follow good money habits, so start slowly and build these habits that will yield long-lasting benefits for the future. Good money habits are a big piece to game-changing your business!

Can you keep moving forward in the face of a challenge? As entrepreneurs, sometimes things can be going well, but we still feel lackluster. What is the remedy? How can we keep moving forward? Join me as we discuss today’s topic. What you’ll hear in this episode: We need to take a step back before moving forward Keep the momentum moving forward to meet your goal Action is important to launch your business and also to move forward Some common challenges can be state regulations, technology, or the economy A successful entrepreneur knows that moving through challenges is important, even if you can’t keep moving forward Guard against paralysis and over-analysis Realize when you can’t handle specific challenges and get someone who can, like a mentor or expert A successful entrepreneur knows that movement can resemble an obstacle course--to the right, left, forward, etc. “Don’t stand still. Just keep moving. Those who can’t take a step back or change direction are destined for failure.” Steps to keep moving forward: Set goals Don’t fear failure Take a risk Don’t settle Don’t be afraid to seek a mentor “Failure is just an opportunity to see what you need to do.” Keep moving forward and improve your odds for success. It’s another piece to game-changing your business!

How do you handle life’s obstacles? We all know that encountering difficulties is a normal part of daily life, but why do some people bounce back stronger than ever and some let a difficulty be “the end of the road”? How are those who get ahead so much more resilient than others? Let’s talk about how to become resilient. What you’ll hear in this episode: What is resiliency? The ability to return to the original form of your being after you’ve been challenged by life’s obstacles The obstacles can be illness, depression, or adversity Everyone handles challenges differently, some much better than others As an entrepreneur, how do you bounce back with resilience and have the discipline to balance the good and the bad? (Some key factors from The Resilient Self) Have the insight to ask tough questions and be honest with answers Be accountable and responsible for your actions Develop independence Figure out the best way out of difficult situations Being responsible for others gives you more motivation and creativity Resilience helps you develop morals “The more you struggle and conquer, the more resilience you develop.” Resilience leads to increased confidence in yourself Having resilience is important in life and business. It’s another piece to game-changing your business. Resources: The Resilient Self by Steven J. Wolin, M.D. and Sybil Wolin, Ph.D.

Feedback--it’s a word that can have scary implications--would you agree? Today’s show is about how to use feedback and honesty to build a thriving business. Often we forget that feedback can have a very positive connotation, and not just the sense of dread when we hear the word.   One of the many ways to build and grow a thriving business is to cultivate honest feedback from co-workers, colleagues, and clients. Keeping the lines of communication open is key, even when constructive criticism is necessary, and keep in mind that even constructive criticism can foster a growth environment if done properly.   What you’ll hear in this episode:   On your team, give people time to air grievances with no repercussions if you ask for honest feedback Feedback allows honesty without mean-spiritedness Feedback can create a safety net and even be productive (A Columbia University study gives some further info) Feedback can create opportunities to build confidence and skills, thus empowering “your people” One key is to give immediate and frequent feedback--don’t wait! Be positive and specific in feedback, giving more positive than negative In giving negative feedback, follow up with a suggested solution Don’t be mean with feedback, but be firm--and be curious about the WHY? How to be objective and specific in order to more forward with feedback: Be clear about expectations Be specific about guiding them toward improvement Follow up with them in the near future   There you have it--ways to create a growth environment based on feedback . It’s another piece to game-changing your business!    

Are you a positive person? You probably know that a positive mindset is important, but why? How can it help me as a business owner? We’re breaking down this subject today as we discuss ways to practice positivity. As business owners and busy entrepreneurs, we tend to overlook the importance of positivity, because we get caught up in the challenges around us---and the challenges can be many! Without positivity, we can’t think outside the box and can’t accomplish our goals. Let’s talk about why positivity is important for you AND your business. What you’ll hear in this episode: Much research exists about the power of positivity and the benefits to every area of our lives Positive thinking helps us become more productive, healthier, and happier Even though it’s hard to practice optimism on a regular basis, it can build and strengthen us in many areas of life Tips to practice positivity: Learn how to connect with other people Practice visualization Develop resiliency and become adaptable Surround yourself with positive people Optimistic and positive people can find encouragement within themselves and inspire others The more positivity you GIVE, the more you will RECEIVE “When you discover WHO you really are, you can act with a certain amount of confidence.” “Changing our thoughts helps us see the world in a different light.” Try these tips to incorporate more positivity into your life. They will give you a new perspective, a better outlook, and can be another piece to game-changing your business.

How would you define success? We know that we want it, but how do we get it? We answer these questions and more in today’s episode. We all have goals of success, both personally and professionally. We try to keep these parts of our lives separate, but they are more entwined than we may realize. Personal success can reinforce and support professional success, and vice versa. Let’s chat about the secrets to success! What you’ll hear in this episode: Personal and professional success contribute to our ultimate goal of happiness How do we achieve personal and professional success, and what does it take to get there? Four Secrets to Success: Positive thoughts-Some call it mindset. Rhonda Byrne calls it “the law of attraction,” and says “All you have to do is think your life into existence.” We all know that sometimes positive thinking simply isn’t enough. Take action-Find out what you’re good at and what people turn to you for. Think about your strengths and capabilities. Be at the right place at the right time and overcome struggles and obstacles. Be persistent--Keep going until you reach success. Take control of the situation, stay in the game, find out what IS working, and steer away from harmful actions and behaviors. Get your priorities straight--Use your resources wisely, stay focused, network, and don’t become complacent. Use these secrets to rethink your goals and stay on the path to success. It’s another piece to game-changing your business! Resources Mentioned: How to Fail at Almost Everything and Still Win Big by Scott Adams

As professionals in the health and wellness industry, we have a tendency to limit the amount of money we think we can make. For some reason, the idea of being perceived as materialistic caretakers has sapped away our ambition. The reality is that you need money to live and enjoy your life. This is where a savings plan will come in! You need to learn how to “pay yourself,” rather than seeking after instant gratification. Success in your business does not make you a bad caregiver. We can model mindful money habits that will benefit our own wellness, as well as that of our clients! What You’ll Hear in This Episode: The strange paradox around money we encounter as health and wellness caregivers. Why it is important to save. Why it is difficult to save. How I overcame my limiting beliefs about money. It is OK to have a successful business. You need diligence and ambition to grow your business. See a financial planner!  

How important is your outcall business? Is it a priority or has it fallen by the wayside? This CAN be a booming business, but there are some guidelines to follow. In fact, I know several therapists who do nothing but mobile massages or straight outcalls, and they do very well with that. I started my business this way after I finished my schooling, but that was primarily because I didn’t have the finances to operate a brick and mortar business or even rent office space. Let’s talk about how to develop your outcall strategies for your business. What you’ll hear in this episode: Remember that outcalls are easier when you’re young and strong, but not sustainable as you get older The pros of an outcall business: no overhead expenses The cons of an outcall business: you have to carry your own table and supplies and take the time to set up and break down Tips for your outcall business: Try to schedule several clients at one location, business, resort, conference, etc. Keep your minimum hourly rate in mind so you don’t lose money Offer table and/or chair massages Make sure you have enough room to work (ask ahead of time about the space available) If your outcall business is on the side, then schedule it around your regular office hours and don’t let it interfere Ask questions upfront about set up and break down time and parking Set rules and expectations ahead of time so that no one is surprised Ask ahead of time about anyone with allergies Travel as light as possible (I take my table, sheepskin, sheets, bolster, towel, oils and lotions, business cards, water, and a way to accept cards for payment Set up an invoice ahead of time Be professional and have a great attitude Ask them about rebooking before you leave Follow up with a thank you card, especially if you’re dealing with a business or event Outcalls can be a great way to add to your practice or build your practice. Try some of these tips and see how they can work for you to game-change YOUR business!

“Many in the massage industry don’t have long, successful careers.” Have you heard this statement before? While it may be true of some, we know that some massage therapists DO have long careers, practicing for 10-15 years or more. So how do they do it? What makes the difference? Let’s talk about some ways to put yourself on the winning side of this battle.  Strategies for a Long, Successful Career in Massage Therapy: It all comes down to self-care! Take care of yourself first, so you can help others Self-care isn’t just about eating and resting well, but it’s about surrounding yourself with those who support you Be grounded. Don’t be overwhelmed with the emotional energy of others Be mindful of your posture, and take time after each client to rebalance yourself mentally and emotionally Keep a balanced workload. Do strength training for your core and your back. Evaluate your practices and see where you need improvement to care for yourself and ensure a long, successful career in massage therapy. It’s another piece to game-changing your business!  

How is your current marketing strategy working for your business? Do you need a fresh approach? Today’s show is about bridging the gap between “I don’t have time to do this myself” and “I don’t have the money to hire someone else.” My guest says, “Let me SHOW you how!” Reid Peterson, MA, CMT, is the founder and owner of Bodywork Business Pro. His company helps massage and bodywork practitioners increase their online presence and grow their clientele. Join us to learn how Reid’s tips and advice may be just the thing to take your marketing strategy to the next level! What you’ll hear in this episode: Reid’s inspiration to become a massage therapist: At age 21, he went on a ski trip and got a massage that changed everything! His thriving massage therapy practice in Minnesota and why he wanted to do more Bodywork Business Pro: Reid’s online marketing company where he can teach other practitioners what he’s learned about business and marketing in the health and wellness field The trend in social media marketing and how Reid has tailored his courses to meet the need The benefits of video courses and tutorials to employ multiple senses The #1 thing that held Reid back: DOUBT How Reid fought to overcome the doubt that never really goes away by breaking things down into baby steps Reid’s “Aha moment,” when his first customer signed up for his course Reid’s advice to others about becoming a massage therapist: Have a trade partner to learn from and gain referrals from Do your best to be your own boss Start small with social media and create a three-month plan with action steps Document your marketing steps with detailed notes How Reid uses YouTube videos and blog articles to promote his business The best advice he ever received: “Breathe and believe” A recommended book: Business Mastery by Cherie Sohnen-Moe Resources: Reid’s website: www.bodyworkbusinesspro.com Reid’s email: reid@bodyworkbusinesspro.com Reid’s YouTube channel: Bodywork Business Pro

Are you committed to your marketing strategy? Do you even have specific marketing strategies? Unfortunately, many massage therapists model their marketing after what they have seen others do, even if it doesn’t work! Statistics show that 90% of massage therapists will leave the industry within the first five years. Doesn’t that indicate that it’s time to take a unique and fresh approach to our marketing practices? I’m excited to have Tim Cooper joining me today. He’s a remedial massage therapist, coach, author, podcaster, and educator. Prior to studying massage in 2003, he worked as a software design engineer and business analyst for over 20 years. In 2013, he completed his first marketing course and fell in love with the science of marketing and social psychology. Tim brings a unique blend of industry, technical, and business knowledge to his coaching clients and students around the world. His Global Wellness Professionals Marketing Summit is just a few days away, and you can learn all about it right here! What you’ll hear in this episode: Why Tim wanted to leave the IT world and started studying herbalism and natural therapies How he turned to massage and aromatherapy Tim’s Wellness Business Breakthrough The big disconnect for healers between helping people and getting paid for it A big shock and a big failure: how Tim turned to marketing Walking away from one career to establish a thriving business in another Pushing forward and changing your mindset The biggest challenge in realizing that people may not use his herbal blends and comply The driving force behind the Global Wellness Professionals Marketing Summit: to help struggling therapists The reward in teaching others about marketing strategies Giving the wellness industry a shake-up in “building something strong” The Summit: 18 speakers on many different topics, beginning March 16, with a subscription offer for lifetime access to videos, audio, and transcripts Tim’s advice to Game Change Nation: “Don’t let anything or anyone stand in the way of where you want to be.” Resources: Find out more about the summit on the Facebook page: GWP Marketing Summit

For your business, how much money is enough? How much is too much? Is there ever such a thing as “too much”? These questions are prompting today’s episode and bringing awareness to the area of money. If we’re honest, we must admit that money is on our minds all the time. Our mindset is usually “More is always better,” but is that really true? Not having enough can certainly bring its own set of problems! The key is to find the happy medium that we need to live comfortably. What you’ll hear in this episode: Consider what you want to have and experience in your life Put down on paper your bills and income Look at your day-to-day expenses and savings to identify what you need Break down your expenses into weekly and hourly needs Put some away for a “rainy day,” emergencies, and retirement Don’t forget taxes! Use IRS calculators to help you figure amounts When you first start your practice, you’re “testing the waters” to see if your hourly rate is enough to meet your needs Along the way, you’ll come up with things you want in your life and find ways to have them (For me, having a hot tub was a must!) Set aside a little extra as you can until you can afford those wants, needs, and “guilty pleasures” The bottom line is that we each must decide what is right for us regarding financial resources. We each want our business to be a profitable success, and managing money is another piece to game-changing your business.

Connecting with your client----are you good at it? If you can use a few tips on this issue, or maybe you need a fresh perspective, then this is the show for you! As massage therapists, we know it’s important to give an exceptional massage experience to every client, but it’s the connection you make with them that will keep them coming back and secure your stake in their health and well-being. For example, my client base ranges from athletes and weekend warriors to those who need a medical massage, but they each want someone to think outside the box for them and their individual needs. Let’s look at ways to connect with each client successfully. What you’ll hear in this episode: How I’ve expanded my client base with additional trainings and certifications How my clients typically find me through a directory When I have their contact information, I call them back, for these reasons: To find out their specific issue(s) To help them understand my sincere interest in their needs To inform them of the commitment needed to see results—“If it took them 40 years to get these problems, then one session is not going to fix it.” When they come into the office, I follow these steps: Listen actively to what they say Maintain eye contact to show my sincere interest Put yourself in their shoes Present yourself and your practice to them with confidence Ask for feedback during and after the session about their pain level Help them know they are more than “just a number” and that you are investing in their health and well-being Follow up, ask them to rebook, and help them track their pain results Remember, creating a better environment for your client is key. When they understand that you are invested in them, they will rebook. Connecting with your client is another piece to game-changing your business!

“Do I need to raise my rates?” Have you asked yourself this question recently? If you’ve figured out that this is our topic for today’s show, then you are probably already grimacing, but stick with me as we talk out this issue. This could be the show that brings more profitability to your business! Maybe you know you should raise your rates, but you just don’t know how to do it. Maybe you are afraid of how your clients will respond. I heard a motivational speaker recently who said that most of us who offer services are probably charging up to 30% less than what we should. Let’s explore the topic together. What you’ll hear in this episode: Why don’t we raise our rates? Most often, we’re too busy with appointments and forget to make adjustments based on inflation How do I handle raising my rates? Let your clients know ahead of time Encourage them to lock in lower rates with package deals Change rates on brochures, website, and ALL materials Things I noticed when I raised my rates: Clients didn’t complain and thought the increase was reasonable My mindset was blocking my good fortune My certifications and training justify charging more than minimal rates Clients can see the benefits of my services and are willing to pay I could track the specific client who is seeking my skills and willing to pay the price I had to learn to acknowledge my value and take credit for my abilities How do you know when it’s time to raise your rates? Know what your numbers are Network with other professionals Keep it simple and use email, social media, or your website to announce the changes No one wants to sabotage their business and kill their profitability. Knowing when it’s time to raise your rates (and doing it successfully) is another piece to game-changing your business.

Let’s start today with a question: How about your action plan? Do you have one? As entrepreneurs, we may THINK we have a successful practice, but sometimes we need a little jump start. A business action plan can be the KEY! Putting an action plan together requires some work and some honest evaluation. So, ask yourself: What can I do to transform my practice or make it even better? What you’ll hear in this episode: Most action plans focus on income/expenses or marketing Here are some tips for putting an action plan in place: Consider your schedule and operating hours; post them and BE consistent Track your income with financial spreadsheets Track the modalities and services that matter most to your clients Set weekly, monthly, and yearly goals Know your fixed expenses (and don’t forget taxes!) Find out which marketing strategies work for you and which don’t work Determine the best networking practices for your practice The bottom line is that you want your business to be profitable. Consider these tips and put your action plan to work! It’s another piece to game-changing your business!

Today we’re talking about how to connect with your community. Strong ties to your community can be vital to your business growth. But how do we build and sustain these relationships? We’ll discuss some tips about making these connections happen, and remember, some of these may be harder to do if your business is in a larger city. What you’ll hear in this episode: How do we define “community”? A community is composed of families in neighborhoods that are likeminded and have the goal of inspiring each other Tips to connect with and nourish your community: Volunteer your time with likeminded organizations Introduce your product or service at a discount or for free Be a mentor to others Attend networking events Leverage social media for meaningful connections Try some of these ideas to improve your connection to your community. It’s another piece to game-changing your business! Mentioned in this episode: Memorable Events by Apryl     www.makememorable.com   

Today we are talking about your right to refuse a client. Many entrepreneurs in private practice don’t realize they have this right. Keep in mind that you can always refuse to work with a prospective client or discontinue work with an existing client, for several reasons. Let’s take a deeper look. What you’ll hear in this episode: Important questions to ask yourself: Do I know when it’s time to turn a client away? Do I know how to do this? Examples of situations in which you need to make a “judgment call”: With a client who is consistently late or a no-show With a non-compliant client who doesn’t do the self-care of homework that is required as part of their treatment When your own limitations and skill sets are being tested or pushed to the limit Tips to consider: Have policies in place and inform clients about them Have clear boundaries and remind clients, when needed Be professional, yet firm Always be courteous Think about these issues, ask yourself these questions, and consider these tips. This is an important scenario that you need to prepare for ahead of time. Understanding your right to refuse a client is another piece to game-changing your business.

Today’s show is How to Overcome your Fear of Public Speaking. You may say, “Oh, no, I don’t ever plan on doing public speaking!” Believe it or not, we all encounter times when we must speak to a small group or even to our team of therapists. There are many ways that this skill can benefit you, like when presenting your marketing plan. Being an effective public speaker also helps you present yourself with confidence and positions you as an expert in the area of your modality. All of this can translate into more opportunities and greater revenue for your business. Don’t fall into the trap of equating public speaking with being a salesman. Learn to be informative about your business without being sales-y. Tips for overcoming the fear of public speaking: Determine to overcome the fear Start small Know your material Visualize yourself having a conversation with ONE person in the audience Engage with the audience Present your ideas with confidence If you need help, contact Toastmasters in your area Don’t let your fear hold you back from taking advantage of public speaking opportunities that come your way and can help grow your business and your influence. It’s another piece to game-changing your business!

What is SUCCESS, and what does it mean to you? We all try to pursue success, but each of us probably would give a different definition of what it means. Sometimes we even try to define it by what it DOES NOT mean. Let’s talk about success and what it means for your business. What you’ll hear in this episode: Plan for success by having goals and a clear vision Know what success is NOT Look at who you are and what you want to achieve “Success is not final; failure is not fatal. It is the courage to continue that counts.” —Winston Churchill Some of the best success stories come from rock-bottom failures What you need to do to have success: Set goals and objectives based on what YOU desire Bring people on board who share similar goals Build on your former success to move forward Learn from your small successes AND challenges Assess where you are RIGHT NOW Figure out your strengths and weaknesses Be clear about what YOU want to accomplish Remember that the road to success is a long journey with many milestones along the way. Determine your own success and don’t let others define it for you. Your success will depend on what you value. Being clear about what success IS and IS NOT is just another piece to game-changing your business.

It’s Never Too Late to Start Over! That’s our topic for today’s show. A new year is always a good time to start off with fresh ideas, to continue what you started last year, or to totally reinvent yourself. Let’s talk about some ideas that you might want to put into action in 2018! Have the right mindset (Start each day with gratefulness) Be honest to yourself and others Honor your career Educate your friends and family about your career and the proper terminology around it Respect your clients and peers Honor others’ privacy Set clear boundaries Hold to standard operating procedures and policies Take time to learn from others Pay it forward Portray a professional image—Always! Take time for yourself I hope you’ll take these ideas and put them into action for your practice this year. Knowing that it’s never too late to start over is another piece to game-changing your business!

You probably realize that we are just days away from a new year. It’s the time of year when most people think about resolutions of some kind. Most people want to accomplish a goal, kick a bad habit, or improve their life in some way. Today we are discussing your New Year’s resolutions for your small business, because resolutions aren’t just for your personal life! Let’s talk about ways you can bring about positive change in YOUR business for 2018!                 Suggestions for resolutions: Manage cash flow more effectively Improve your digital and social media presence Focus on becoming more productive Take a look at your expenses, prices, and profit Delegate more daily tasks to your team Become a better communicator Consider these resolutions, and you may even want to add more of your own. Create an action plan to implement the needed changes. Consider finding the help you need, maybe through the services of a business coach. Resolutions are another part to game-changing your business for 2018!

Running your own business can be like a rollercoaster ride, complete with many ups and downs. Sometimes you may feel like you’re falling apart and wonder what you are supposed to do next. I have good news! A business coach just may be the answer to your problems! Let’s talk about how a coach can help you set objectives and get your business running more smoothly from A-Z. Five Signs that You Need a Business Coach: You don’t have a clear path for your business A coach will help you delegate certain tasks You feel overwhelmed A coach will help you become productive again You aren’t developing new skills A coach will help you learn new technologies and skills in leadership and negotiation You have no accountability A coach will help you accomplish reasonable goals You’re always in a rut A coach will help you implement a strategic plan, gain confidence, and try a new perspective The key is knowing when you need help. Remember that you can’t do it all alone. Consider what a business coach can do for your team! It’s another piece to game-changing your business!

Today we’re talking about Your Small Business Year-End Checklist. We all think of taxes when we come to the end of the fiscal year, but it’s also the perfect time to start your business plan for the upcoming year. The end of a year is a time for analysis and critical decisions about your business. Think about the following on your Year-End Checklist: Make sure your financial books are in order Determine where you want to be in your business Evaluate your goals Plan for the upcoming year Take action Businesses that fail to plan are planning to fail. I hope this inspires you to think about your business plan as we say goodbye to 2017 and look forward to 2018. It’s another piece to game-changing your business!

Today’s topic is Self-Care during the Holidays. Don’t think of self-care as something reserved for when you’re sick, but as a vital part of life. It’s never more crucial than around the holidays, when life is busy, stressful, and overwhelming. We are each on a lifelong journey, and we must take a little time each day to preserve our physical, emotional, mental, and spiritual health. After all, we want to take care of our clients, so we need to take care of ourselves. We all need that “ME” time! What you’ll hear in this episode: Learn how to focus on one thing at a time Use meditation, yoga, proper breathing, good diet, exercise, relaxation, and positive thinking Stay grounded and bring the focus back to YOU Let go of other people’s issues and concerns Ask yourself these questions: How do I want to feel in my life? What positive actions can I take? What can I do for ME? How can I accomplish this goal? What is my “go-to haven” to feel whole and positive? Don’t overbook your activities. Leave time for reading books, listening to music, cooking, jogging, and spending time with family or friends. Taking care of YOU—it’s another piece to game-changing your business and your life!  

Whether you’re ready or not, the holidays are around the corner, and we’re all in “gift mode.” It is immensely satisfying to find the perfect gift for someone special, but have you thought about what you can do for your massage therapist? They may seem like “they have everything,” but let’s talk about creating a wish list of items you would like to have and what gifts would be timely and appropriate for your therapist. Gift Ideas for Your Therapist or any Health Professional: Magazine subscription, either print or digital Massage oils/essential oils (find out what products they use and purchase a gift card) Music for their offices, through a gift card or subscription to Spotify, iTunes, or Pandora Gift baskets that are fun and creative Help decorate their workplace, either by arranging paintings or furniture or a gift card for new things Have a group of family or friends pitch in for a big ticket item, but always get a gift receipt

As we enter the holiday season, we should realize that the new year is quickly approaching. With that comes wishful thinking about what 2018 may hold for your business. What will you need for success in your business for the new year? What you’ll hear in this episode: A new year is a great opportunity to update your business and try out some new tools #1 on your wish list should be a great website! Try wix.com and www.thegiftcardcafe.com Other tools and resources can save you time and help you stay current with technology: Google analytics dropbox.com mailchimp.com robly.com constantcontact.com skype.com zoom.us gotowebinar.com square.com hootsuite.com wordpress.com evernote.com There you have it—another piece to game-changing YOUR business!

What is your net profit margin? Is it something you keep an eye on? You won’t know if you’re even making a profit if you don’t know your numbers, so this topic is an important one for every entrepreneur to consider. Let’s talk about it! What you’ll hear in this episode: Look for ways to increase your sales and decrease your expenses Figure your net profit margin by deducting all expenses from all revenue; the part leftover is your profit What is “net profit margin”? The income you have after all expenses and taxes have been accounted for Each industry has its own profit margin, depending on its specific products and services How to increase sales: Offer more hours of availability Increase prices Eliminate unnecessary expenses What to do if your products and services are not generating revenue: Find a way to promote them Remove that product or service from your offering Use the product or service as an add-on bonus item What to do if you feel the financial “pinch”: Analyze the market Evaluate the overall economy Look for unexpected expenses What to do if your net profit margin is negative: Look at your numbers and expenses Re-negotiate contracts Adjust business hours for maximum sales Don’t forget to take a yearly or quarterly look at your net profit margin. These numbers are something you need to be constantly aware of, to maximize your profitability and keep your business in the black! It’s another piece to game-changing your business!

Today’s topic is an important one! We’re discussing how to increase your massage revenue. Isn’t that the name of the game? We all want to stay in the black and not put our businesses in the red. Let’s talk about some tips and simple ideas to increase your revenue: What you’ll hear in this episode: Ask clients to rebook while they are still there Build a custom website for potential clients to view Have online scheduling availability Increase your social media presence—Look at it as FREE advertising! Start a financial budget and write off the expenses that are allowed The calendar year is quickly coming to a close. Make sure you’ve kept up with your mileage and travel expenses if you do mobile massage or travel to conferences. Utilizing tax deductions and putting these tips to use will help YOU increase your revenue and keep your business on the profitable side. It’s just another piece to game-changing YOUR business!

They are coming soon---Black Friday and Cyber Monday! Are you ready? Is your practice ready? Have you even thought about these events and their potential impact on your business? We’re discussing these topics and more in today’s show about preparing for success as the holidays' approach. What you’ll hear in this episode: In 2016, online holiday online sales topped $3.3 billion! 70% of Thanksgiving web traffic is done on mobile devices Many people will do internet shopping BEFORE Black Friday Things to consider for success for your practice: Be mobile friendly Nail down your offers and campaigns Offer a percentage discount but keep sales goals in mind Offer a dollar amount discount off your products and services Offer free shipping Have a “limited time” stipulation on offers Create a sense of urgency for your buyers Provide a reminder and thank-you message to existing clients as the holidays' approach Know your target client Don’t miss the boat! Prepare now! Evaluate your website and see it through your client’s eyes. Have gift cards easily accessible on your site. It’s a way to tap into the potential for great holiday sales, and it’s another piece to game-changing your business.

Today’s topic is How to Develop Discipline.  Discipline is something we all need to develop on a daily basis, both as a person and as an entrepreneur. I learned this a long time ago as a competitive equestrian and runner, and this discipline has carried over to my career as a massage therapist.  What you’ll hear in this episode: Discipline is the key to success Discipline is gained through commitment Discipline gives the happiness and freedom to achieve dreams A positive mindset is important along with discipline Discipline teaches us how to control our thoughts and have a positive outlook Discipline inspires personal growth Steps to developing discipline: Set big goals Set clear goals Set a time limit Trust the plan Build a wonderful mindset Set up a routine Look for the transformation; things change as you become disciplined Visualize your success Enjoy your work! Developing discipline and focus will stretch you further than you thought and give you power and self-control  

What is getting in the way to your road to success? Whether you are in the middle of a business venture, or just at the beginning, having a system in place is the secret to success. Systems are all good and well, but with so much competition in our industry, how can you give yourself an edge? Have you thought about utilizing your unique gifts to make a name for yourself? That is exactly what our guest, Pat Roque did, and she is ready to share her secrets with you. Pat is a motivational speaker and the mastermind behind “Rock Your Success.” She has written two books, launched a successful blog, and helped countless business owners and entrepreneurs take their business to the next level…all after she turned 50. Pat is proof that it is never too late to chase your dream, change your dream, and make it happen. Today, Pat shares her considerable wisdom to encourage us to pursue our gifts and transform our lives. She is a firm believer in your unique gifts, and we think her perspective might just be what you need to get started. Your path is clear, and it is time to take the first step! What You Will Learn In This Episode: Pat’s shares her pivot moment where she realized her life was still full, even after a career meltdown. Why Pat decided to become a motivational speaker to share her gifts with the world. How Rock On Success can help your business grow and thrive using your unique talents. Pat’s method for creating success with stepping stones. Hear stories of success from Pat’s coaching, speaking, and mentoring.  Links: Connect with Pat Online! pat@rockonsuccess.com Rockonsuccess.com Grab your copy of Pat’s books, Rock On Success, Rock Your Golf.

Today we’re discussing Your Comeback Strategy. Have you ever thought about what would happen if you are laid off due to illness or injury? What if you choose to take an extended personal vacation? We all know our businesses are dependent on our clients’ needs and whether they rebook with us, but what is your strategy to get those next appointments scheduled? Clients must see the value of your work for them. Here are five basic areas for you to consider: Let your clients know the benefits of regular massage. “Feeling good” requires regular massage therapy. Get personal. Talk about how they feel before and after a treatment. Check in with them a day later to follow up. Take control and guide them toward rebooking. Talk about your future treatment plans to help with their specific needs and inform them of online scheduling options. Ask for them to book the next appointment—and do it with confidence! Don’t be afraid to ASK! Consider the client’s past records. See how they’re progressing, assess your treatment plans, and identify their chronic problems. Remember, you are explaining to the client what is in their best interests for optimal health and wellness. Help them become aware of their bodies and how massage therapy can speed their progress toward “feeling good.” Going after those successive appointments and building your value with clients is another piece to game-changing your business!

Today’s guest is Sue Callison of the blog, My Lymphedema Life. Her lymphatic system was permanently damaged during treatments for breast cancer, causing her to develop an additional medical condition called lymphedema. As Sue found out, there are many ways besides cancer treatments that cause people to develop lymphedema, but the outcome for all is the same: the chronic backup and buildup of lymphatic fluid in the body, which can be visibly seen by the swelling it causes in the affected areas. A common way to manage this condition is through the use of compression garments, however, for Sue, the traditional garments made her condition worse. After trying almost everything possible and available in the US, she went on a global search for a better solution and discovered Solidea, an Italian compression garment manufacturer. Sue discovered that one of their patented fabric technologies, Active Massage, had incredible properties of keeping the backup of lymphatic fluid down. Sue started her company in January 2010, to bring this wearable solution to others who require compression garments to manage their condition. What you’ll hear in this episode: How this all began for Sue with lymphedema in her arm The desire to help others not feel isolated and alone in this condition How Sue took back her life from this condition Becoming an entrepreneur How Active Massage works to remove fluid buildup Why Sue wanted to help others find success vs. lymphedema Getting the word out to other lymphedema sufferers via social media Components of lymphedema treatment Connecting with others through Facebook Sue’s advice to a lymphedema patient: Find a good lymphedema therapist Connect with Sue through Facebook Learn all you can about the condition and what can help Be your own self-advocate The best advice Sue ever received: “Take your time, do your research, write that business plan, and get connected.” Resources: www.solidamedical.com Find Sue and Solidea on Facebook: Solidea and My Lymphedema Life  

Today we’re continuing our conversation about Protecting Your Business and Your Future. Are you prepared for weather, illness, or injury that might close your business or limit your income? What about if a car plows through your place of business? What kinds of insurance should you have in place? Let’s talk about these scenarios and what you can do to prepare yourself and protect your business. What you’ll hear in this episode: How to handle accidents and unforeseen incidents: You need insurance in place BEFORE you need it Beware of insurance waiting periods Note that insurance will NOT fully replace your income Have a savings account in place for emergencies Have disability insurance in case of extended illness and injury to you Why you need life insurance in place  To help your loved ones in the event of your death It can help in a time of terminal illness What to do if a car plows through your business, especially if they are uninsured: Get all information from the driver, including insurance info, driver’s license number, address, and phone number Take pictures of all damage to your business and the vehicle If they are uninsured, contact your insurance company for help Think about retirement: Are you planning now for financial independence? Why you and your employees need health insurance that includes vision and dental coverage It never hurts to have an insurance review with a licensed agent. Find out about the different types of insurance available, the deductible and waiting period options, and what will be covered in the event of an emergency. 

Today’s topic is Protecting Your Business and Your Future. This topic will extend over several weeks as we break it apart and address all sides of the issue. You know that the safety of you and your business affects your family and your livelihood. You never know what will come up, so it’s vitally important to prepare and plan ahead. Let’s talk about it! What you’ll hear in this episode: Are you prepared for a fire, storm, or theft? Do you have the right insurance coverage? Here are some things to think about: Have a business policy in place Make sure you have proper coverage for equipment, supplies, and furniture Check your declaration page for deductible information Have the right policy depending on whether you own or rent your office space Inventory your insurable assets—Document everything with pictures, serial and model numbers, and receipts If you don’t have receipts for purchases, use bank statements for proof Update your inventory each year Store your inventory information at your business and at home. Consider a safety deposit box also In an emergency evacuation scenario, take methodical pictures of each wall and area of your business If you suffer a loss: Take photos of the business premises and the damage Report your claim to the insurance carrier In case of theft, file a police report Remember to be patient through the processes and have your documents in order beforehand. The goal is to get your business up and running again ASAP!

Today’s topic is How to Delight your Client. This should be the ultimate goal for massage therapists, and we must remember that it is just as important to please our existing clients as it is to acquire new clients. View each massage as an area of opportunity to give the client a wonderful experience. This will make the client much more likely to leave a Google or Yelp review for your business and become a regular client. Yes, some of my tips are “common sense,” but it never hurts to review the basics. Remember, it is usually the small things done on a consistent basis that make the biggest difference for your clients! Basic Tips for Delighting your Client: Look at your practice through your first-time client’s eyes Ask the basic questions to engage the client immediately upon meeting them. Ask about their needs for water, restroom, their medical issues, their pressure preferences, their room temperature comfort, and what brought them in for a massage. Keep the conversation centered around the client’s needs Be responsive to the client’s requests Let them know what to expect during the massage and after the massage Set up a treatment plan for getting their body back on track Explain to them where to place personal belongings and remind them to turn off their cell phone! Ask about prior massages Get client feedback, follow up with a survey, and direct them toward leaving a review Remember that you are trying to create a wonderful experience for your client so they will feel comfortable returning to you for future massages. Don’t be afraid to ask for that next appointment! Of course, these small practices can be another BIG step in game-changing your business!

Welcome to today’s show with Theresa Sonneville and The Compression Closet. Theresa is in the Chicago area, but offers her expertise in compression garments to therapists and their patients worldwide via her website. The compression garments are specifically for lymphedema patients and they solve the problem of finding good quality compression garments. Theresa is certified by the garment manufacturers in fitting both over-the-counter and custom garments. Her website is geared toward therapists who want to help their patients find the right garment and the right fit. What you’ll hear in this episode: Why there needs to be much more education about lymphedema in the medical profession How Theresa “fell into” the field, working with the misdiagnosed and misunderstood The Compression Closet and what their simplified process offers: Sizing tips 5-digit SKU numbers Convenient drop-shipping 30-day return policy Theresa’s entrepreneurial journey and how fear held her back “Life begins at the end of your comfort zone.” The “Aha” moment: “When I realized I didn’t have to be an extrovert to be a successful entrepreneur” Advice about becoming a garment fitter: Take advantage of manufacturer classes Ask for help from the sales reps How Theresa promotes her business by meeting other therapists and fitters at manufacturer classes, shows, and events How social media, especially LinkedIn and Facebook, have helped Theresa’s business The best advice Theresa ever received? “Learn how to prioritize time and stick to a schedule The “Eat My Frog” mantra A favorite book? The 5 Second Rule by Mel Robbins How web designer Seth Barthen from Dandy Cat helped Theresa’s business Resources: www.thecompressioncloset.com  Call or email Theresa: 815-342-0370 and theresa@thecompressioncloset.com Eat My Frog by Brian Tracy The 5 Second Rule by Mel Robbins http://dcdesigns.io

Today’s show is a visit with Cynthia Vance at Rejuvenation Body Spa in Virginia Beach, VA. She has been in business since 2015, offering a wide range of spa treatments at budget-friendly rates. Services include therapeutic and relaxing massage, including reflexology, along with beauty services like waxing, body scrubs, and weight loss. Her goal is to make you relaxed and gorgeous! Let’s chat with Cynthia! What you’ll hear in this episode: Cynthia’s inspiration to be a massage therapist and aesthetician: to help people Why she wanted to open her own spa Why Cynthia had to build up her courage to overcome fear and open the spa What it takes to run successful spa: patience, time, and dedication Cynthia’s “Aha” moment: when the business was set up, fully scheduled, and flourishing Her advice to others: “You have to have your whole heart into it.” How Cynthia promotes her business with social media, local events, and teaming up with a local chiropractor The best advice she ever received? “If you fail, pick yourself up and try again. Don’t stop.” Upcoming for Cynthia: Kids Bash on August 26 Other services offered at Rejuvenation: hot stones, aromatherapy, body wraps, and infrared sauna bed treatments Contact Cynthia to learn more: www.rejuvenationbodyspa.com or call 757-560-4999

Today we’re talking about Fueling your Mind and Body through Eating Healthy. Keeping up with the demands of a busy practice will put you “on the run” each day. It’s important to not neglect your personal health and self-care. We often preach self-care to our clients, but aren’t always as diligent for ourselves. Therapists need self-care, too! Let’s chat about how simple strategic planning can help you fuel your mind AND body. What you’ll hear in this episode: Tips for taking care of YOU: Stay hydrated with water Limit coffee, tea, and other drinks Eat a good breakfast—it really is the MOST important meal of the day! Take time for healthy morning and afternoon snacks, like veggies and hummus, fresh fruit, nuts, yogurt, etc. Work in a lunch break to relax and refuel—Combine a basic protein with carbs, fresh fruits or veggies, nuts, and seeds) The bottom line is that you must take good care of yourself in order to take good care of your clients!

Today’s topic is about Learning to Stand Out from the Crowd. How you do this depends somewhat on your location, as to whether you are the only massage therapist in your community or whether you compete with hundreds of others for your clients. Remember that your future is in YOUR hands, and you can build a financially and emotionally rewarding practice, so don’t undervalue your abilities. Take charge! What you’ll hear in this episode: Answer these questions: What is your passion around your practice? What roadblocks are hindering your dreams? What steps are you taking to empower yourself? Key points to make your practice STAND OUT: Have specific long-term goals Keep everything in balance between your practice and your dream Have online scheduling available Post office hours and services offered on your website Take stock of your strengths and weaknesses Take the time to expand your skills Build open communication skills with your clients Have intake forms available online and in the office Be excellent at your work and master your craft Don’t limit yourself! Keep an open and positive mindset and seize ALL opportunities. Take these tips into consideration to truly make your practice STAND OUT from the crowd and game change your business!  

Today’s show features a conversation with Maureen Moore at Thrive Proactive Health, as we discuss How to have a Thriving Business. Maureen is a passionate holistic health advocate in Virginia Beach, VA, specializing in massage and various manual therapies. She has logged over 15 years’ experience in the health and wellness field. Join me for more with Maureen! What you’ll hear in this episode: The inspiration to start Thrive: wanting to empower people to be proactive about their health instead of reactive How Maureen was inspired to become an entrepreneur by a family-owned coffee shop Why Maureen wants to leave a mark on the world through her work The biggest challenges in entrepreneurship: becoming business-savvy and explaining their unique niche to people The biggest support, from her husband, family, friends, and her business partner, Julie The “AHA” moment when she knew Thrive would be successful For massage therapists and physical therapists who want to own their own businesses, Julie says, “Know your WHY, your mission, and your purpose.” Julie’s time management tips and a typical business day at Thrive—which begins before 5 am! How Maureen uses social media to promote her business The best advice she ever received? “To be disciplined and consistent.” Books that Maureen recommends: Start with Why by Simon Sinek and The Morning Miracle by Hal Elrod Upcoming events for Thrive on August 5 and 12 Resources: www.thrivevb.com Find ThriveVB on Facebook to keep up with news and events!

Today we are discussing why you should attend conferences as a massage therapist. No one likes to have to close their business for a few days, plan travel, and incur extra costs. The flip side is that the benefits to these conferences go far deeper than their monetary value. Let’s talk about why you should make plans now to attend an upcoming conference. What you’ll hear in this episode: Three main reasons to attend professional conferences: To grow and develop as a massage professional To build your network by meeting new colleagues in your industry To fulfill continuing education hours required for recertification Other benefits to consider about attending professional conferences: It’s an opportunity to build your professional community Participating in online training is no substitute for attending a conference You will get fresh ideas on ways to improve your practice You will learn about current research, techniques, and regulations Attending a conference can help prevent burnout Your clients like to know you are up-to-date with expert knowledge and current trends in the industry You will build a community of therapists who can help and support you Taking the time to attend conferences shows that you take your profession seriously and want to grow, learn, and improve. What you learn at a conference gives a reality check about where our industry is heading in the future and ensures that you will NOT be left behind. You know it’s just another piece to game-changing your business!

Today we are discussing Earning Passive Income, something that can be very helpful to entrepreneurs in any field. If you don’t have passive income, then you are in the trap of always trading your hours for dollars. There IS a better way! Let’s jump right in! What is passive income?  Also known as “residual income”—do the work once and keep getting paid Receive income even when you aren’t working Three ways to successfully create passive income: Product sales Very common but often overlooked Instead of “selling,” make a suggestion about a product that you sell  Affiliate marketing Easy for entrepreneurs to do (mostly online) Can work with other health and wellness entrepreneurs Sessions with other therapists Allow independent contractors to use your office space to work with your clients Make sure the fee split is pre-arranged in order to cover your overhead and bring a small profit These suggestions are ways for you to practice and improve your negotiating skills AND grow your business. The most important thing to remember is to keep an open mind to all opportunities and possibilities. It’s another piece to game-changing YOUR business!  

We’re talking today about How to Become the Social Media Mogul. Social media can be a great tool for building and growing your business, but some entrepreneurs may find it overwhelming. Join me now and let’s talk about utilizing this tool to take your business to the next level. What you’ll hear in this episode: Steps in Becoming the Social Media Mogul: Determine your social media goal Become the wellness guru (or the guru in your specialty) Become THE authority on the subject matter Become visual—Get in front of the camera! Take photos at events and post them to social media Tips to Grow your Business through Digital Marketing: Do a promotion and offer a discounted specific service—but have a clear end date Do a holiday promotion with specific discounts for THAT day Do a referral promo to your clients via text message and social media Offer periodic informational value via social media Offer transactional promos about upcoming appointments Send a text blast about availabilities during weekly slow times Build your list of clients through offline options I hope these tips are helpful to you in expanding your business and your social media presence. There you have it—another piece to game changing your business!

Today’s show is about participating in hospital massages. There is a growing interest in the US in massage and energy work in hospitals, and we all know the benefits of massage to the health and wellness of patients. Let’s talk about this aspect of massage therapy. What you’ll hear in this episode: Massage therapy: great for pain relief, joint soreness and stiffness, and injury recovery Hospital massages: typically done on hospital premises or at a clinic or outreach facility What to consider if you pursue this aspect of massage therapy Determine who will receive massages Determine when and where massages will be given Determine how long massages will last Tips for carrying out hospital massage therapy: Always carry business cards with you to events Check with local hospitals to see if they have a wellness center Spread the word that therapeutic massage can alleviate pain and help speed the healing process We all need to take care of ourselves, whether we are a hospital patient or not.  Hospital massage is a new and exciting field that can open up new contacts and opportunities for your business. As a massage therapist, you should take advantage of the numerous opportunities at hospitals and health/wellness events. You know it’s another piece to game-changing your business!