PASSION to PROFIT

After months of development, I'm revealing the complete framework that transforms struggling creative businesses into thriving ones. Many creative entrepreneurs unknowingly struggle against their natural strengths instead of building from them. In this episode, I introduce The Base Notes framework, a proven approach that helps you align your creative business with what you naturally do best. Learn why sustainable growth, authentic marketing, and real confidence come from recognising and building around your exceptional strengths. This isn't about becoming someone different, it's about growing a thriving creative business by doing what comes naturally.   Key Moments: [03:33] Why traditional business approaches aren't designed for creative minds [05:30] The turning point in my journey that changed everything - building around natural strengths instead of fighting against them [06:46] The three critical shifts that separate struggling creatives from thriving ones [09:15] What makes The Base Notes different from other business guides you may have tried before [12:38] The Nine Base Notes Framework - A walkthrough of all nine transformational chapters [17:18] Why I called it "The Base Notes" - the foundational elements that give lasting impact [21:08] Everything included: the complete handbook plus three practical bonuses [25:56] A special founding member opportunity    Notable Quotes: "When creative entrepreneurs build businesses around what comes naturally to them, everything becomes clearer, more sustainable, and genuinely more enjoyable." "You're not looking to become a different person - you want to build a business that honours who you already are. And you are absolutely right to believe that's possible."   Resources Mentioned: Learn more: The Base Notes handbook Read: This Week's  Full Journal Post Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: After listening to this episode, I'd love to hear which of the nine Base Notes resonates most with where you are right now in your creative business. Perhaps you're recognising exceptional strengths you've been overlooking, or maybe you're ready to step fully into creative business ownership. Share your thoughts with me on Instagram - I read every message and genuinely love hearing about your unique journey.   Never Miss an Episode: Subscribe to my weekly newsletter for weekly insights that go deeper than what we cover on the podcast. You'll get behind-the-scenes thoughts on building sustainable creative businesses, plus you'll be the first to know about new resources and opportunities like The Base Notes Handbook. It's where I share practical implementation details that make all the difference.

Do you find yourself mentally "switching hats" between your creative work and business tasks? Have you ever felt that business systems somehow constrain your creative freedom? You're certainly not alone. In this episode, I explore what happens when we stop seeing business and creativity as opposing forces and instead allow them to genuinely enhance each other. I share real examples of creative business owners who have applied their creative thinking to pricing, client relationships, business systems, and more, discovering that true success comes not from compartmentalising, but from bringing their creative sensibility to every aspect of their work.   Key Moments: [04:07] The false dichotomy between creativity and business that limits creative entrepreneurs [08:35] How approaching business decisions as creative opportunities transforms results [14:19] Why well-designed business structures actually enhance creative freedom rather than restrict it [16:39] The powerful shift in client relationships when you apply creative thinking to every touchpoint [20:25] Transforming your pricing and business model to authentically reflect your creative approach [24:41] The integration mindset: using your existing creative strengths in business decisions [28:45] The natural confidence that emerges when your business truly reflects who you are   Notable Quotes: "When I stopped trying to be 'business-like' in a way that felt foreign to me and instead brought my design sensibility to every aspect of my business, everything got easier. Not because the work became less challenging, but because it all finally felt like mine."   Resources Mentioned: Read: This Week's   Full Journal Post Subscribe to our Weekly newsletter The Base Notes Handbook: Join The Waitlist Survey Ref: 2024 SalesForce survey on customer experience Survey Ref: McKinsey study on personalisation and revenue Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: Where do you currently feel a disconnect between your creative work and business aspects? Send me a DM on Instagram with your thoughts, I personally read and respond to all messages and please know i find your insights incredibly valuable.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights and be the first to know whats coming.... Next week is all about the launch of the Base Notes Handbook!      

What if the invisible care you pour into your creative business is your greatest differentiator? Inspired by a powerful interview with Sir Jony Ive, (legendary designer behind Apple's most iconic products) this episode explores the spiritual dimension of design and why genuine care-beyond aesthetics and functionality can set your work apart in a noisy world. Philippa shares why intention, meaning, and authentic human connection are at the heart of creative business success, and how embracing these principles can transform not just your products, but your entire client experience   Key Moments: [01:37] Introduction to Sir Jony Ive and how his design philosophy relates to creative entrepreneurship [02:19] The myth I want all of us to let go of - that efficiency should always win over care and design in business [03:26] The concept of "principled service" and how it transforms creative businesses [06:20] How people can sense when something has been made with care [10:07] Finding order in chaos - bringing calm to a noisy world through thoughtful design [17:32] The importance of "markers" - details that most people will never consciously notice [21:16] Remembering your "why" and incorporating small acts of care into your business   Notable Quotes: "Care is the invisible ingredient that transforms good work into something truly memorable. When we design with intention and genuine care, our clients feel it-even if they can't always see it." "In a world obsessed with efficiency, it's the thoughtful details and human connection that set creative businesses apart. True design is about so much more than how something looks; it's about how it makes people feel."   Resources Mentioned: Read: This Week's  Full Journal Post Interview: with Sir Jony Ive Handbook: Join The Waitlist  Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: Where do you incorporate care into your creative business? I'd love to hear which small acts of thoughtfulness make the biggest difference for your clients. Share your reflections with me on Instagram - I read every message and look forward to continuing this conversation.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights and be the first to gain access to new offerings, and exclusive resources, along with receiving weekly guidance on building a business that honours both your creativity and your desire for sustainable growth.  

Have you ever caught yourself downplaying your ambitions for your creative business? Maybe you've hesitated to voice your bigger dreams, or even allowed yourself to fully imagine them. You're not alone. Many creative entrepreneurs start with modest goals-enough work to pay the bills, flexibility for family life, or simply doing what they love. But when you align your business with your exceptional strengths, something remarkable happens: your ambition naturally grows. In this episode, we explores the “Ripple Of Ambition” - how building your creative business around what you do best leads to organic, sustainable growth and new opportunities you may never have imagined. Discover why your creative business growth matters, not just for you, but for your clients and community and how small mindset shifts can create a powerful ripple effect. I share real stories, practical insights, and a fresh perspective on giving yourself permission to want more, letting go of limiting beliefs, and building a business that truly reflects your unique strengths. If you've ever wondered what could be possible when you fully embrace your ambition, this episode is your invitation to imagine, expand, and grow your creative business in a way that feels authentic and inspiring   Key Moments: [00:00] Introduction: Why ambition matters in creative business [01:42] Behind the scenes: Finishing the upcoming Handbook [03:35] The "Ripple of Ambition" pattern in creative entrepreneurs [05:18] Case study: The interior designer's transformation through strength recognition [07:24] My journey: From restaurant flowers to global design projects [10:05] Why we downplay ambition: Fear, imposter syndrome and playing small [12:25] Ambition in everyday life: Lessons from my daughter's cricket aspirations [15:58] Building from strengths, not "shoulds": Authentic growth versus external validation [17:58] Reflection question: Imagining your business without self-imposed limits   Notable Quotes: "What would your creative business look like if you built it entirely around your exceptional strength, without limiting your vision based on what seems 'realistic' or what others in your field are doing?"   Resources Mentioned: Read: This Week's Full Journal Post Handbook: Join The Waitlist  Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: I'd love to hear how ambition shows up in your creative business. Have you experienced that natural expansion of vision as you've gained clarity about your strengths? Share your reflections with me on Instagram – I'm genuinely interested in your experience with this phenomenon.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings as we continue exploring how to build sustainable success through recognising your exceptional strengths.

Show Notes: In this special Tuesday bonus episode, I'm pulling back the curtain to share some exciting behind-the-scenes changes. I'm introducing a brand new “Real Life, Right Now” section to our weekly newsletters, a space designed to bring you closer into my world and offer genuine, meaningful connection for creative entrepreneurs. This thoughtful addition reflects what I've noticed: as creative business owners, we're craving more authenticity and real stories in an AI driven content landscape. Listen in to discover how I'm constantly evolving to best support your creative journey and help you build a business that feels truly authentic.   Key Moments: [01:29] Behind the scenes of the past six months of business refinement [03:13] The conversation about personal newsletters that sparked this change [03:42] Introduction to the new "Real Life, Right Now" newsletter section with its three components [06:05] Information about our newsletter community and invitation to subscribe   Notable Quotes: "I've been quietly refining everything in the business, getting super clear on how I can best support you and what really makes the biggest difference for creative business owners like you." "People are craving real connection more than ever. I think with so much content being AI generated these days, seeing and hearing more behind the business creates a different kind of relationship."   Resources Mentioned: Handbook: Join The Waitlist  Newsletter: Signup Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: What elements of behind-the-scenes business operations would you find most valuable to hear about? Please send me a DM on Instagram I personally read and respond to all messages. Many of our conversations go on to form the basis to future episodes.   Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Our weekly emails are designed to be quick to read, yet packed with practical ideas you can implement immediately in your creative business.

"I love thinking about my work all the time. It doesn't feel like an imposition, it feels like the privilege of doing something I'm obsessed with." When a friend said this during dinner recently, it struck a chord... This powerful episode explores why creative entrepreneurs often unconsciously limit their potential by trying to fit into industry norms or downplaying their ambition. We're constantly receiving subtle messages to "stay in our lane" or "be realistic", that our dedication to our creative businesses is somehow unhealthy. Instead, I'm inviting you to embrace your healthy obsession as a vital strength and a pathway to sustainable success. Discover why giving yourself permission to be fully absorbed in your work, to think about it constantly, and to build your business around your natural strengths is the key to standout growth in today's competitive creative market. With real stories and actionable insights on how to break free from limiting beliefs, avoid burnout by aligning your hard work with what energises you, and how to recognise your professional value to create a business that truly reflects your authentic expertise. If you've ever felt guilty for being "too obsessed" or worried your ambition is too big, this episode is your 'permission slip' to dream magnificently, work passionately, and build differently, creating a standout creative business that's unapologetically yours and delivers the business growth you desire.   Key Moments: [00:00] Introduction - The subtle ways we're taught to limit ourselves in business [02:01] The dinner conversation that revealed how passion for work is often misunderstood [04:51] Why it's okay to be obsessed with your business in a healthy, energising way [07:42] Moving beyond standard industry practices - The photographer who transformed her business [10:56] The distinction between depleting hard work and energising hard work [13:14] Why there's no universal "best" business model for creative entrepreneurs [14:56] Building from natural strengths - Creating more value with less struggle [16:46] My personal journey of restructuring my flower design business around my unique strengths [20:18] Announcement of the upcoming Handbook on building exceptional creative businesses Join the Waitlist [22:50] Final thoughts on embracing our natural strengths to create businesses that energise rather than exhaust.   Notable Quotes: "What comes naturally to you is often exactly what makes you exceptional. Your distinctive way of approaching projects, of solving problems, of creating experiences—that's not just a personal preference. It's a huge business advantage."   Resources Mentioned: Read: This Week's Full Journal Post Handbook: Join The Waitlist  Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: What aspect of your business feels most natural to you? Where do you excel without even trying very hard? I'd love to hear how your business might change if you centered more of your work around this natural strength. Share your thoughts with me on Instagram, where I always make time to read and respond to your messages, however old this episode may be when you listen.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights into creating a business built around your natural strengths. You'll be the first to receive exclusive resources and learn about new offerings before they're publicly available.

    I've been noticing something fascinating happening in design right now – While AI innovation rushes forward, there's this equally powerful pull back towards handcrafted work and genuine connection. But, rather than feeling pressured to chase every trend (who has the time!?), through insights from Creative Boom's latest industry report this episode shares which 2025 design trends actually matter for small creative businesses, and how they might best complement what you already do brilliantly. These insights from leading design studios reveal opportunities that play to your natural strengths rather than working against them – and isn't that the kind of trend worth paying attention to?   Key Moments: [01:53] Introduction to Creative Boom's 2025 design trends report [03:03] The importance of balancing trend awareness with authentic creative values [04:14] The AI-Human Balance: AI moving beyond ideation to final outputs [06:09] The counter-movement: returning to handcrafted, human-centered design [07:43] The #StarterPackNoAI movement as an example of reclaiming creative space [09:22] The return to physical experiences and creating meaning in a digital world  [12:28] The craft renaissance: personalisation, sustainability, and technology integration [14:25] Design experimentation and breaking away from template-driven sameness [16:30] "Minimalist Maximalism" as an emerging visual approach  [18:50] How these trends create opportunities for small creative businesses   Notable Quotes: "The most successful creative businesses don't blindly follow every trend but thoughtfully incorporate relevant elements that align with their own authentic approach." "This isn't an either/or situation but a rebalancing, where we're getting clearer about where technology adds value and where human creativity remains irreplaceable." "Your greatest asset isn't about how well you follow trends—it's your capacity to create work that only you could make, infused with your combination of skills, experiences, and perspective."   Resources Mentioned: Read: This Week's Full Journal Post Previous Episode Mentioned: What's Really Working On Instagram In 2025 Read: Creative Boom Report, by Katy Cowan: "Design trends for 2025: creative leaders share their vision for the year ahead" Read: Metricool's 2024 Social Media Report Ref: Photographer - Pippa MacKenzie's LIFE photo albums Ref: Design Agencies Mentioned: Wolff Olins Global (Brand Consultancy), Red Antler (Marketing Agency), Rosie Wilson-The #StarterPackNoAI Movement (Illustrator), Jamhot, Fold7Design, Design LSC, Tavern, Bedow, How Studio, DesignUps, SomeOne Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: I'd love to hear which of these design trends resonates most with your creative business. Are you already incorporating some of these movements, or are you seeing different trends emerging in your specific field? Send me a message on Instagram I genuinely value these conversations and learn so much from your experiences, with many of these conversations going on to shape future episodes.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights into how I'm applying these design trends in my own work. You'll also get exclusive resources about building your business around your exceptional strengths and be the first to hear about new offerings coming soon.

Struggling with that constant urge to compare yourself to others in your industry? You're not alone, that nagging sense of comparison doesn't just affect how you feel, it can fundamentally limit what you build. In this episode we explore why comparison is so persistent for creative entrepreneurs and reveal the subtle mindset shift to make it finally fade away. Discover how leading with your natural strengths, instead of chasing industry “shoulds,” can transform your business from the inside out. I share real stories from you, listeners who've broken free from the pressure to fit in, found their unique superpowers, and have started building businesses that feel energising, authentic, and impossible to replicate.   Key Moments: [02:13] The powerful responses from creative entrepreneurs who are embracing their unique strengths [04:32] Why so many creative entrepreneurs feel the weight of comparison and what's actually happening [06:28] How social media and standardised business advice create constant comparison [08:01] The additional ‘complication' as a creative [10:24] The transformative power of leading with your exceptional strengths  [12:19] How focusing on your natural abilities creates distinctive positioning [13:34] The shift from convincing clients to connecting with the right ones  [16:23] Creating your own momentum and rhythm in business  [19:13] How building from strengths changes your relationship with challenges [22:39] Practical steps to move from comparison to confidence  [23:28] The importance of aligning strengths with what your audience values  [27:45] The broader movement toward more aligned ways of building creative businesses   Notable Quotes: "When we're clear about our exceptional strengths, we naturally create more distinctive offerings. Instead of looking similar to everyone else in our field, we begin to stand out, not through gimmicks or clever marketing, but through the genuine uniqueness of what we offer." "Comparison doesn't just fade when we lead with our strengths, it becomes largely irrelevant. Because when you're building something that's genuinely yours, something rooted in your exceptional strengths, you're no longer on the same path as everyone else. You're creating your own."   Resources Mentioned: Read: This Week's Full Journal Post Episode:  082. Finding Your Exceptional Strength: The Key To An Unstoppable Creative Business Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: What strengths do you find yourself naturally using in your business, even when you don't recognise them as special? I'd love to hear how you're beginning to see your natural abilities in a new light. Send me a message on Instagram I personally read and reply to every DM, many of our conversations shape future episodes.   Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, early access to new resources, and weekly guidance on building a business that feels genuinely yours. You'll be the first to know about new offerings and receive exclusive content not shared anywhere else.  

Do you ever feel like you're "playing" at being a business owner, even while running a legitimate, successful creative business? In this episode, we delve into the entrepreneur identity crisis so many creatives face, that disconnect between doing the work and fully owning the title of business owner. We explore how creative entrepreneurs can bridge the gap between their craft and their CEO mindset, without compromising their values or individuality. You'll hear practical shifts around mindset, language, boundaries, systems, and environment that will help reinforce your identity as a confident, capable business owner. This episode isn't about becoming more corporate. it's about recognising that your creative approach is your biggest business asset. If you've ever struggled with imposter syndrome, undercharging, or hesitation around owning your success, this is the permission slip and strategy session you need.   Key Moments: [00:00] Introduction to the entrepreneur identity crisis many creative business owners experience [01:45] The story of a brand designer who still feels like she's "playing at being a business owner" [03:08] Exploring the gap between what we're doing (running businesses) and how we see ourselves [04:22] The mental image of what a "proper" entrepreneur looks like and why it doesn't fit creatives [06:02] The hidden costs of the creative-business identity disconnect [07:36] Research from IBM and McKinsey on creativity as a key factor for business success - Creativity officially a superpower in business, not a disadvantage [08:26] How creative thinking provides unique advantages in business problem-solving [12:04] The importance of intentional language in how we describe ourselves and our work [14:45] Creating clear boundaries around your work while maintaining creative flexibility [16:57] Implementing simple systems that support creativity rather than hindering it  [18:15] How your physical workspace impacts your business identity [19:34] Why your business is legitimate regardless of its size or location [22:11] Creating a ‘professional container' for your creative work that enhances rather than diminishes it [24:55] The confidence shift that happens when you fully embrace your creative business identity    Notable Quotes: "What if instead of trying to fit our creative businesses into traditional business models, we recognised that our creative approach is exactly what gives us an edge?" "Your creative perspective isn't something to overcome – it's your greatest business strength. When you fully embrace that truth, the identity gap begins to close, not because you've changed who you are, but because you've recognised the value of who you've always been."   Resources Mentioned: Read: The Full Journal post Ref: Creative Industries Federation research on creative business identities Ref: IBM global survey on creativity in business Ref: McKinsey research on creative capabilities and business performance Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: I'd love to hear how you balance your creative and business identities. What has helped you embrace your role as a creative entrepreneur? Share your experiences with me over on Instagram – I'm genuinely interested in your journey and insights on this topic.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights into running a creative business. Be the first to receive access to new content and resources. It's where I share my most thoughtful observations about building a business that feels naturally aligned with your expertise.

In this episode we tackle the hidden saboteurs of creative success: perfectionism, fear of judgment, and the nagging feeling your work isn't interesting enough. Inspired by conversations and DMs with so many of you, we explore how these barriers often masquerade as professionalism, preventing us from sharing the "ordinary" aspects of our creative process that our audience truly craves. What seems mundane to many of us holds truely impactful and unique value for others, showcasing our expertise and importantly justifying our pricing. I share practical tips on how to reframe your understanding of "professional," prioritise authenticity, and share your journey (imperfections and all!) to connect with your audience and unlock genuine business growth. It's time to stop striving for perfect and start embracing your authentic creative self!   Key Moments: [01:45] The unexpected insights from all the received messages to episode 081 about Instagram [03:24] The three common barriers consistently holding creative entrepreneurs back [05:10] How perfectionism masquerades as professional standards and attention to detail [06:39] My personal experience with podcast creation and moving towards YouTube [10:05] The hidden costs of perfectionism in your business beyond just social media [16:51] Research on authenticity and why 90% of consumers prioritise it when choosing brands [18:45] Why what seems ordinary to you is often fascinating to others [19:16] The "curse of knowledge" and how it affects our perception of our own expertise [23:27] Reframing what "professional" really means beyond perfection [27:18] Practical questions to ask instead of "Is this perfect enough?" [28:11] Using Instagram carousels to reduce the pressure of perfection [31:32] Strategies for sharing authentically even when feeling vulnerable [34:49] How showing up more authentically online translates to other areas of your business [36:59] Finding approaches that align with how you naturally work and communicate   Notable Quotes: "The gap between what we're willing to share and what our audience actually wants to see – that's where these inner barriers are costing us the most." "When we only share the most polished, perfect versions of our creative process, we're reinforcing to ourselves that only certain parts of our work and story are valuable."   Resources Mentioned: Read: This Week's Journal Post  Read: Metricool's 2024 Social Media Report Ref: Stackla survey on consumer authenticity preferences Episode 081: What's Actually Working on Instagram in 2025 Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: I'd love to hear what's been holding you back from sharing more behind the scenes content, not just on Instagram but in your business as a whole. Share your thoughts with me over on Instagram – however old this episode, I read every message and love to continue conversations as many of these form the basis of new content... Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, be the first to know about new offerings, receive exclusive resources, and join a community of creative entrepreneurs building sustainable, profitable businesses without the burnout.  

Have you ever wondered if there's a better way to run your creative business - one that feels less exhausting and more aligned with who you truly are? After speaking with hundreds of you creative entrepreneurs out there, in many different fields, I've noticed a very common thread: the most successful creative businesses aren't built on following industry rules or pushing through limitations. They're built around the owner's natural strengths. In this episode, I'm very excitingly unveiling a new comprehensive support system I've been developing behind the scenes to help creative business owners uncover their unique strengths and turn them into a profitable business that's authentically yours.   Key Moments: [00:00] Introduction to finding out what I have been pouring my heart into for the last 12 months [01:58] Reflection on last week's concept of building a business around your exceptional strengths [04:36] The common challenges faced by creative entrepreneurs who aren't aligned with their strengths [06:29] My personal journey from kitchen table to seven-figure creative business [10:38] Introduction to the three-tier support system launching in 2025 [11:02] 1. The Value Pop: Day-to-Day Handbook for Today's Creative Entrepreneur [13:13] 2. The Bright Line: A program focusing on value-based pricing [14:57] 3. The Colour Lab: A fully comprehensive program with community support [18:43] Why this approach differs from other business programs [19:52] Real transformation stories from creative entrepreneurs [26:31] My personal mission and work with my own mentor [28:28] Plans for a potential YouTube channel [29:22] Closing thoughts and invitation to join the waitlist   Notable Quotes: "When your business isn't aligned with what you do best, it feels like an uphill battle —long hours, pricing struggles, constantly looking at others for answers." "Most business advice starts with strategies, tactics, or one-size-fits-all blueprints. But I've seen time and again that these approaches often fail creative entrepreneurs."   Resources Mentioned: Read: This Week's Journal Post Last week's Episode:  Finding Your Exceptional Strength: The Key To An Unstoppable Creative Business Handbook: The Value Pop Handbook  Program: The Bright Line Program  Program: The Colour Lab Program Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: I would genuinely love to hear your thoughts on this episode and the upcoming programes. What you have to say really matters as many of our conversations go on to shape future content, so please do pop over to Instagram and send me a DM.   Never Miss an Episode:  Subscribe to the weekly newsletter to be the first to hear what is coming next!

Think for a moment... What is your greatest strength as a creative entrepreneur? So many creative business owners unknowingly undervalue their natural abilities, often focusing instead on areas that overwhelm and drain them. However when you lean into what truly sets you apart, everything can shift - your confidence, your pricing, and your ability to attract the right clients. In this episode, I'll help you identify your personal strengths, many of which hide in plain sight and share stories of creatives who've transformed their businesses by embracing what they do best. If you've ever felt stuck, wished you could charge more but didn't feel you could justify it, or you're just tired of constantly pushing against the tide, this episode will give you a whole new perspective.   Key Moments: [02:09] The mission behind my website strap-line "Build an exceptional creative business by doing what you do best" [03:53] Why most creative businesses aren't fully aligned with their genuine strengths [06:19] My experience rising to the top of my industry while being "pretty normal" [09:43] The textile artist who transformed her business by focusing on her natural strengths [11:43] How a brand designer overcame pricing difficulties by recognising her unique abilities [13:50] Our family's story of helping our daughter discover confidence through natural strengths [21:00] The transformative pattern seen in businesses built around exceptional strengths [31:37] Why we often overlook our most valuable natural abilities [36:25] How small shifts toward alignment can create unstoppable momentum   Notable Quotes: "Success comes more easily when you build around what already comes naturally to you. It's not about forcing yourself to develop in areas where you're weak. It's about creating a business structure that amplifies what you're already naturally brilliant at." "The things that come most naturally to us often feel too basic to value. This is one of the great paradoxes of exceptional strength – the easier something is for you, the more likely you are to dismiss its significance."   Resources Mentioned: Read :This Week's Journal Post Website: www.philippacraddock.com Email: News@philippacraddock.com   Share Your Insights: I'd love to hear what insights this episode has sparked about your natural abilities. Please message me on Instagram - I genuinely read every response, and many of your comments and our subsequant conversations shape future episodes.   Never Miss an Episode: Subscribe to our weekly newsletter for exclusive insights, early access to new offerings, and thoughtful approaches to building your creative business. Each week, I share practical ideas that help you recognise your expertise and build sustainable success.

What if everything you've been told about Instagram strategy for the past year is actually wrong? In this episode, I share surprising new research that completely contradicts the "Reels and video first" approach many of us feel we should be focussed on. The data reveals a dramatic shift in what's now actually driving reach and engagement for creative businesses in 2025 - and it's not what most experts have been advising. This shift will come as a welcome relief to many creative entrepreneurs who've been struggling with constant video creation despite it not feeling natural to their business. If you've been feeling overwhelmed by making video content to feed the instgram algorithm, these evidence-based findings will help you develop a far more natural, sustainable and ultimately more enjoyable approach. I also share how niche focus, valuable content, and strategic calls to action can save you hours while improving your results...   Key Moments: [04:16] The truth about Instagram's latest algorithm shift: Why everything you thought you knew about content performance is changing dramatically in 2025. [07:11] The secret to captivating your audience: How a recently expanded Instagram feature can transform your storytelling and boost engagement naturally. [13:38] Finding your niche focus: Discover how narrowing your target audience can speed up your account growth, regardless of your current follower numbers. [17:17] Cracking the content code: The "formula approach" used by top-performing accounts to create consistent engagement without constant reinvention. [21:37] How to conduct a quick content audit: Uncover what's truly working for your Instagram account and what may need a refresh. [23:15] Hook your audience from the start: Crafting compelling content that captures attention immediately and encourages meaningful interaction. [26:03] The power of small changes: How making subtle, sustainable adjustments to your Instagram strategy can lead to transformative results over time.   Notable Quotes: "The platform seems to be rewarding different types of content again, which excitingly for us creatives, means we can focus more on the formats that align with our natural strengths and creative processes." "Narrowing your focus always expands your impact. It's about finding a good balance between where you can provide exceptional value to a specific audience rather than general content."   Resources: Read: This Week's Journal Post Read: Metricool's 2024 Social Media Report Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: I'd love to hear what's currently working for you on instagram. Has your experience matched what the data is showing? Please do send me a DM on Instagram - however old this episode is, I genuinely read every message and am curious about your experiences.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, early access to new episodes, and exclusive resources to help you grow your creative business with less effort and more joy!

Exploring the transformative power of perseverance in business. Whether you're a creative entrepreneur just starting out or running an established business, every business owner faces moments of discomfort, uncertainty, and self-doubt. But what if that discomfort isn't a sign of failure? What if it's actually the key to your business's success? Through my own personal experiences I'll guide you through practical strategies to embrace discomfort and turn it into your greatest business asset. We explore how challenges and setbacks are an inevitable part of all our entrepreneurial journies and how they can serve as stepping stones to greater growth, confidence, and sustainable success.   Key Moments: [02:15] The hidden reality behind social media content - why you rarely see the 'messy middle' of business growth [03:27] My personal experience of recording 50 podcast episodes before the fear subsided [06:03] Finding an approach that works for you versus following standard advice [07:34] The relationship between discomfort and meaningful business growth [10:23] My two-year journey to secure a Selfridges concession despite consistent rejection [15:40] Why many stop just before breakthrough happens - four common patterns [19:25] How asking for specific feedback turned rejection into a clear path forward to growth [22:10] The story of landing my first prestigious venue client through persistence [25:43] How to distinguish between productive discomfort and misalignment [30:23] Five practical ways to build persistence into your business framework [34:59] The natural progression from £1,000 to £500,000 projects through incremental growth [38:38] A message for both established and new business owners feeling deflated   Notable Quotes: "The difference between those who eventually succeed and those who don't isn't talent or resources or luck – it's simply the willingness to continue slightly longer than seems reasonable. To push just a bit further when everything in you wants to stop." "What looks like failure is actually just part of the process. Meaningful business success rarely happens overnight - it's built through consistent effort despite discomfort."   Resources Mentioned: Read This Week's Journal Post Website: www.philippacraddock.com Email: news@philippacraddock.com Persistence framework checklist available on our website   Share Your Insights: Have you pushed through something that initially terrified you in your business? Or perhaps you're in an uncomfortable chapter right now? I'd love to hear your experience. Pop over to Instagram for a chat - I will always help where i can and your questions and insights often shape future episodes.   Never Miss an Episode: Subscribe to my weekly newsletter for exclusive business growth insights, behind-the-scenes content, and first access to new offerings,   

  Discover how setting more ambitious business goals can simplify decision-making, cut through distractions, and bring unexpected clarity. In this episode, I reveal how using bigger targets as a "clarity filter" can help creative entrepreneurs overcome shiny object syndrome, make confident choices, and feel more at ease with business growth. Learn how this counterintuitive approach will help you: Recognise your true professional value Filter out distractions Build sustainable success around your strengths All by shifting your perspective on goal-setting in a way you might never have considered before!   Key Moments: [00:00] How aiming bigger creates clarity and calm in business decisions [03:20] The “10x is Easier than 2x” concept - using numbers as decision tools [05:10] Why we tend to add more projects rather than thinking bigger about our core offerings [07:07] Sustainable ambition vs. unsustainable pressure: Knowing the difference [09:17] How my “clarity number” (2.5x) became a natural filter for opportunities [12:54] Using the “clarity filter” to focus on what truly matters [14:54] How to find your own “clarity number” for motivation, not overwhelm [17:08] A word of caution: Keeping perspective and avoiding unnecessary pressure   Notable Quotes:  "When we pile on more projects or try to be everywhere at once, that's often unsustainable pressure. But when we think bigger about our core strengths and the work we already do brilliantly - that's sustainable ambition." "It's easier somehow to imagine doing more things than to imagine doing better with what we already have." "This isn't about adding pressure or pushing unnecessarily for massive growth. It's simply about finding a new lens to look through when you're making decisions about your business."   Resources Mentioned: Book: "10x is Easier than 2x" by Dan Sullivan Read this week's full journal post Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights:  I'd love to hear if you've tried using a "clarity number" for your business decisions. What number brings you clarity? Does it change how you evaluate opportunities? Please do share your experiences with me on Instagram, I always love chatting about any episode, past or present.   Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights and exclusive resources that complement each episode. You'll be the first to know about new offerings and get additional support for implementing these ideas in your own business.  

What if the industry 'shoulds' you've been following are actually holding you back? In this episode, we will explore how to distinguish between conventional business advice that genuinely fuels success and the practices that don't align with your strengths. Through personal insights and real-world examples, I share how trusting your instincts and building a business around your natural working style can lead to greater profitability, sustainability, and long-term success.   Key Moments: [00:00] Introduction to the perception of industry 'Shoulds' [01:50] Spotting the different types of business “Shoulds" and their impact on us and our businesses [07:42] The project management tool revelation - when industry standards don't serve us [14:45] Distinguishing between growth challenges and misaligned practices [17:34] How to transform perceived limitations into business strengths [19:20] Practical ways to build systems around your natural working style [21:42] Creating sustainable success by trusting your professional instinct   Notable Quotes: "Our biggest successes often come precisely when we have the courage to step away from those misaligned 'shoulds' and trust our natural way of working." "Sometimes the very best thing we can do for our businesses is to have the courage to say 'That might work brilliantly for others, but it's not right for me.'"   Resources Mentioned: Read this week's full journal post news@philippacraddock.com www.philippacraddock.com   Share Your Insights: I'd love to hear about your experience with business "shoulds" - when have you trusted your instincts and found it led to something better? I always love to hear your thoughts and perspective, so please do drop me a line on Instagram,   Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, I share practical strategies for building a sustainable, profitable business that aligns with your natural strengths.

This conversation has the potential to completely transform how you run your creative business. If you've ever felt overwhelmed by client demands, struggled to take proper breaks, or found yourself responding to emails at all hours, this episode will show you how to create the space you need to do your best work, while actually strengthening your client relationships. And all done in a very straightforward and completely positive way.   Key Moments [00:00] Welcome and introduction to professional boundaries in creative business [03:13] The Costa Rica story - learning about boundaries the hard way [06:57] Why boundaries are particularly challenging in creative businesses [09:42] The hidden costs of poor boundaries - from creative exhaustion to burnout [12:08] Essential areas for setting boundaries: time, project scope, communication, financial [15:41] How to implement boundaries while maintaining positive client relationships [18:53] Practical strategies for communicating boundaries effectively [21:42] Using AI to handle boundary-related client communications [22:43] Step-by-step guide to implementing your first boundary [24:50] Signs that your boundaries are working and how to adjust them   Notable Quotes "When we don't have clear boundaries, we're actually doing our clients a disservice. They don't get our best work, they don't get our full creative energy, and they don't get the clear, professional relationship they deserve." "What's fascinating is that if I had simply set clear boundaries - an out-of-office message, a system for handling opportunities while I was away - everything would have been fine. The world wouldn't have stopped."   Resources Mentioned Read this week's full journal post  Episode link: 074 Using AI to Make Customer Service More Personal Website: www.philippacraddock.com Email: hello@philippacraddock.com   Share Your Insights I'd love to hear where you are right now with boundaries in your business. Are you feeling frustrated, relieved, or excited about implementing changes? Share your thoughts with me on Instagram - I read every message and would love to hear your perspective.   Never Miss an Episode Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, I share additional thoughts and practical tips that complement the podcast episodes.

Sometimes your biggest achievements can guide you in very unexpected directions. When I found myself at what many considered to be the pinnacle of my industry, I learned that true success often looks remarkably different than we imagine. In this episode, I share how my journey of creating flowers for Harry and Meghan's wedding led to an unexpected revelation about building a sustainable business - and why your most natural path to success might not be the one you're currently pursuing.   Key Moments: [00:00] Introducing our most read journal post: How building a luxury brand from my kitchen table challenged industry norms [01:33] Creating royal wedding flowers: The unexpected lessons about sustainable business growth [02:11] The journey before the royal wedding: Building relationships with prestigious brands [03:15] The reason for sharing this episode: To show you that our biggest achievements often teach us something totally different from what we expect.  [04:45] The unexpected advantage: How starting without industry knowledge made for a unique approach [06:58] Trusting my own intuition: The moment everything changed in my business [10:02] Behind the royal wedding designs: What truly mattered beyond the media spotlight [12:35] The pivotal moment: When florists sought business guidance over design expertise [13:44] Natural business evolution: Building around your core strengths [16:27]  Practical steps to align your business with your natural expertise   Notable Quotes: "Sometimes not knowing the 'right' way to do things means you find your own way, one that actually works out better for you."  "Success isn't about getting everything right from the start - it's about learning from what goes wrong and staying true to what you do best." "We might be chasing one type of success while our natural talents are actually pulling us in a different, often more aligned direction."   Resources Mentioned: Read This Week's Full Journal Post Episode 058: How to Work with Department Stores with Nic Waller www.philippacraddock.com   Share Your Insights: Has your vision of success evolved as your business has grown? I'd love to hear your thoughts over on Instagram about how your own definition of success might be shifting...   Never Miss an Episode:  Subscribe to our newsletter for behind-the-scenes insights and first access to new offerings. Each week, I share additional thoughts and practical tips that don't make it into the podcast.

Have you ever noticed how bigger projects seem to take longer than they should? Those moments when you find yourself doing anything but the main task at hand? Research shows it takes our brain 23 minutes to fully refocus after each and every interruption. Through personal experience and scientific insights, this episode explores how creating space from distractions, during focused project work can help you complete substantial projects more efficiently .   Key Moments: [00:00] A More Relaxed Episode - Designed to get you thinking about how you operate when working on larger focused projects [01:33] When something needed to change - How building my new website revealed the need for new work strategies [03:27] How we approach our relationship with digital tools [05:55] Information Overload - What our minds have to cope with on a daily basis [06:48] What the research says - It takes 23-minutes to refocus every time we are distracted  [10:30] Being Realistic - Creating the right environment for completing bigger pieces of work [12:19] Learning to recognise digital distraction  [14:00] Managing Strategies - To create boundaries that stick [15:38] Study - Computors In Human Behaviour - The mear presence of a smart phone can... [17:20] Learning from how our children approach device boundaries [18:26] What works best for you - Building sustainable habits without relying on willpower   Notable Quotes: "Research has found that just having our phones in the same room - even when we're not using them - can reduce our brain power and ability to focus, even if we're actively trying to ignore them." "We need moments of what might feel like boredom almost, those times when our minds can wander and our creativity can breathe."   Resources Mentioned: Read This Week's Full Journal Post Study: "Computers in Human Behavior" - Impact of smartphone presence Professor Gloria Mark's research on task-switching www.philippacraddock.com   Share Your Insights: What's your biggest challenge when tackling larger projects? Share your experiences with me over on Instagram - I'd love to hear what works for you.   Subscribe to our newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, you'll receive carefully curated content designed to help you build a stronger, more sustainable business.      

What if AI could make your customer service more personal, not less? Building on your writing style guide from last week, I share two practical tools that help you handle everything from common queries to tricky client emails with authentic care and consistency. These approaches will free up your time and energy for the areas of your business you love, while ensuring every response sounds genuinely like you.   Key Moments:  [00:00] Introduction to AI in Customer Service [01:53] Reflecting On Last Weeks Episode And Your Success with Using The 'Writing Style Paragraph' [04:01] First Tool: Using AI for Common Email Responses [05:24] Making Your Template Personal [10:50] Second Tool: Handling Challenging Client Messages with Grace [14:42] Practical Steps to Start Using These Tools This Week [17:00] Summary: Becoming More Consistantly Personal Using AI   Notable Quotes: "Think of it like adding any new tool to your business - you start with the basics, build your confidence, and gradually discover more ways it can support your work." "This neat little method helps us step back and respond from a place of clarity rather than reaction. Instead of feeling overwhelmed by a lengthy or emotional email, you can quickly identify the core issues that need addressing."   Resources Mentioned: Last week's episode: 'The Writing Style Secret' 'Writing Style Paragraph Generator Tool' Instagram: @philippacraddock Website journal 2 Template prompts   Share Your Insights: Have you tried either of these approaches to managing client communications? I'd love to hear how they work for you. Drop me a DM on Instagram I'm always here and genuinely love to discuss your insights and experiences...    Never Miss an Episode: Subscribe to our newsletter for exclusive behind-the-scenes insights and first access to all our new resources.   

Here is one foundational tool every creative business needs before using AI: your 'Writing Style Paragraph'. in this episode I'll show you exactly how to create this powerful prompt that ensures AI maintains your authentic voice in everything from emails to social posts. This simple 10-minute exercise will transform how you use AI in your business, saving hours while keeping your communication genuinely you. Plus, I'll share my personal discoveries about making AI work effectively for creative businesses without compromising your unique approach.   Key Moments: [00:00] Making AI work for your creative business: Free up more of your time [01:15] Big announcement - Launch of our New Website [03:42] Personal journey with AI since late 2022 [04:46] Using AI as an editor and assistant while maintaining authenticity [08:06] How successful Creative Businesses are implementing AI [10:29] Creating space for meaningful work through AI assistance [12:15] The importance of maintaining your unique voice and how a 'Writing Style Paragraph' will do this for you [15:23] Walking you through the steps to create your own 'Writing Style Paragraph' [17:37] Next week: Building on your 'Writing Style Paragraph' to buy you back time and release stress in your business [19:17] The resourse hub on our new website introducing strategies for 2025 Notable Quotes: "The goal through all of this is to help you create more space for the work you love - and specifically when we discuss AI, for it not at all to become a replacement for your creativity, but the complete opposite, as a support that lets you focus more on what makes your business special." "The 'writing style paragraph' - it's basically a short, clear description of how you naturally write and communicate. It's effectively a guide that captures your voice, your tone, the way you connect".   Resources Mentioned: Philippa Craddock brand new website Article: 'The Best Small Creative Business Strategies for 2025' 'Writing Style Paragraph' Generator Tool' - Click HERE and you'll find a link which will automatically open a “done for you” prompt in ChatGPT to follow and make your own.   Share Your Insights: What's your experience with AI in your creative business? I'd love to hear your thoughts and questions about implementing AI while maintaining your authentic voice. Share your thoughts with me over on Instagram - @philippacraddock  I'm always here and genuinely love to discuss your insights and experiences...    Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, you'll receive practical guidance and thoughtful strategies to help you build a sustainable and profitable creative business. Version 5 of 5

What if your most valuable business asset is something you're completely overlooking? In this episode we discover why the skills that often feel effortless to you might actually be your most profitable offering - and why most creative entrepreneurs are significantly undervaluing their natural abilities.   Key Moments: [00:00] Why your easiest work is often your most valuable and why that matters [01:19] The surprising truth about our most valuable skills and why we overlook them [04:52] A personal perspective: Learning from past experiences in creative business [05:58] Examples: The hidden worth within creative businesses  [07:24] The ripple effect: How undervaluing natural expertise impacts your entire business [08:57] Recognising when you're overlooking your most valuable skills [09:47] Understanding the distinction between 'easy' and 'effortless' [10:23] Practical ways to recognise and value your natural expertise [12:50] From conscious thought to second nature: Understanding the expertise evolution [14:42] Building a business around genuine strengths: The path to authentic growth and profitability   Notable Quotes: "The skills we've truly mastered, the ones that represent our deepest knowledge, are often the very ones we dismiss as 'just basic' or 'nothing special.'" "When we consistently undervalue our work, we're not just affecting our own business - we're actually diminishing the perceived value of our entire industry." "Understanding your natural expertise isn't just about charging more - it's about building a business that truly reflects the real value you're creating for your clients."   Share Your Insights: What natural abilities do you catch yourself taking for granted in your business? I'd love to hear about the skills that you feel are almost too easy to charge for - Share your thoughts with me on THIS PAGE or head over to Instagram - @philippacraddock  I'm always here and genuinely love to discuss your insights and experiences...    Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, you'll receive practical guidance and thoughtful strategies to help you build a sustainable and profitable creative business.

The most profitable skills in your creative business might very well be hiding in plain sight! I've observed something very powerful about those moments when work feels too 'easy' to charge for - they often reveal your most valuable expertise. In this episode we look at what this could mean for your business growth...   Key Moments: [00:00] The paradox of expertise: Why we often dismiss our most valuable expertise as "too basic" [01:35] The valuable time transition between one year to the next  [03:19] A different approach to New Year goals, focusing on steady growth rather than dramatic changes  [03:55] Where so many business goals start to go wrong and recognising the signs you're undervaluing your expertise [05:18] The difference between what we think we should be doing and and what we generally care about [07:21] How to make sure the goals you set really matter [10:44] The steps you can take to make sure you are on track and can hold focus   Notable Quotes:  "When something feels effortless, it's not because it's simple - it's because you've developed such deep expertise that it's become second nature." "The skills we dismiss as 'too basic' often represent our most valuable expertise, refined through years of experience until they feel natural." "Clients aren't paying for how long something takes or how hard it feels to us. They're paying for the transformation we create, the problems we solve, the expertise that makes it look easy."   Share Your Insights: What expertise comes so naturally to you that you sometimes question its value? I'd  genuinely love to hear about those moments when work feels almost too easy - Share your thoughts with me on  THIS PAGE or head over to Instagram - @philippacraddock  I'm always here and love to discuss your insights and experiences...    Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights and first access to new resources that will help you recognise and monetise your natural expertise.

Here's a counterintuitive truth about business growth that surprised me - the creative business owners seeing the strongest results aren't the ones constantly working. Instead, they're mastering the art and reaping the benefits of periodically stepping away entirely. I've noticed something remarkable in my own business too - our biggest breakthroughs and clearest strategic decisions have often emerged when i gave myself true permission to rest. Today I'm sharing the evidence and strategy behind this approach, and why it might transform how you think about success in your creative business.   Key Moments: [01:35] Welcome and personal festive reflections [04:31] Why breaks matter most when we feel we can't take them [06:47] The research behind rest and business clarity [07:26] How strategic pauses differ from simply stopping work [10:11] Practical preparation for taking proper breaks [11:45] Building client trust through clear boundaries [13:21] How natural clarity emerges during real rest [15:52] The importance of unstructured thinking time [18:00] Strategies for maintaining clarity upon return   Notable Quotes:  "Strategic pauses help you recover and they create intentional space for growth. Those quiet moments, when we're not actively pushing forward, often become the foundation for our next phase of growth." "When we're constantly in motion, constantly responding and doing, we're often working from habit rather than intention. A strategic pause gives us the chance to see if those habits are still serving us well."   Resources Mentioned: Related Episode: 023 - 'How to Unlock Your Best Ideas'   Share Your Insights: What has been your most powerful insight that came during a moment of rest? I'd love to hear your experience - Share your thoughts with me on THIS PAGE or head over to Instagram - @philippacraddock I'm always here and love to discuss your insights and experiences...    Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, first access to new offerings, and weekly doses of practical wisdom for growing your creative business.

You know when a slightly negative message from a customer lands in your inbox and your heart sinks a little - Today we're exploring exactly how to handle those tricky communications with grace, and perhaps even find something valuable in them along the way. What I've discovered about handling unexpected client messages is fascinating - particularly how even the most experienced creative entrepreneurs can feel that initial sting, and why that sensitivity might actually be one of our greatest strengths...   Key Moments: [00:00] Introduction: Receiving negative messages  [02:58] How digital communication changes the way we interpret messages  [04:59] How we can handle these messages with grace, and what they can teach us about ourselves and how we run our businesses [05:54] Analysing message content and how we can perceive them  [11:47] Why developing resilience doesn't mean becoming immune to feedback  [13:00] Strategies and practical steps to overcome difficult communications  [16:34] Understanding how we can utilise these messages to actually improve our businesses [19:04] Summary as Philippa reflects back on the original message she was sent that inspired the podcast episode.   Notable Quotes: "Those challenging messages, while never enjoyable, can actually teach us something valuable. They can help us strengthen our businesses, refine our communications, and develop a more resilient approach." "The very fact that these messages affect you shows just how much you care about what you do. That's not a weakness to overcome - it's a strength to work with."   Share Your Insights: I'd love to hear about a time when you transformed a challenging communication into an opportunity for growth. Share your thoughts with me on THIS PAGE or head over to Instagram - @philippacraddock I'm always here and love to discuss your insights and experiences...    Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, you'll receive practical guidance and thoughtful strategies to help you build a sustainable and profitable creative business.

Might you unknowingly be pushing away your ideal customers? In this episode, we explore the subtle shifts in your messaging that can transform who you work with. What I've discovered will fascinate you - being more selective with your client base actually leads to greater success, and the customers who value you most are often easier to find than you think. We uncover practical ways to attract the right clients, create clearer boundaries, and build a business that naturally draws in those who appreciate your expertise the most.   Key Moments: [00:00] Introduction: Are you working with clients who really value what you do? [02:30] How to identify what truly matters in your client relationships [04:00] Philippa reflects on her own personal journey - Getting specific about how she has worked with her clients, mistakes she has made and how things have evolved [05:57] 3 Practical steps to attract clients who value your expertise -When you work with the 'right people' they become your biggest supporters [13:46] The one action to take today to attract better clients [14:52] Why limiting your client pool actually grows your business   Notable Quotes:  "Every time you say yes to a client who isn't quite right, you're potentially saying no to one who would be perfect for your business." "Being specific about who you want to work with isn't limiting - it's actually the foundation of building a business you'll really enjoy running."   Share Your Insights: I'd love to know - what qualities make your favourite clients stand out? Share your thoughts with me on THIS PAGE or head over to Instagram - @philippacraddock I'm always here and love to discuss your insights and experiences...   Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights and to receive early access to new resources and offerings for creative business owners.

What if the solution to your business systems isn't about completely starting over, but rather about thoughtfully evolving what's already working? In this episode, I share fascinating insights about how creative entrepreneurs can identify and enhance their natural organizational patterns, rather than forcing themselves into systems that don't align with their strengths.   Key Moments: [00:00] Introduction: The common challenge of running a successful creative business that feels unnecessarily complicated behind the scenes [01:39] The Complexity of Growing Creative Businesses [02:32] Creating Systems That Enhance Creativity [03:11] Understanding Your Natural Organizational Style [04:26] Real-Life Examples: Simplifying Project Management, Understanding your natural organisational style [10:59] The Role of Automation: When to embrace it and when to keep things personal [12:53] A practical three-step efficiency audit you can do right now [16:12] How to make meaningful changes without overwhelming yourself   Notable Quotes: "When we're naturally good at something, we develop these wonderfully intuitive ways of working. They serve us perfectly when we start out. But then our business grows, opportunities expand, and suddenly these same approaches that helped us succeed start feeling like they're holding us back." "The best systems will always support your natural way of working rather than forcing you to change it completely."   Share Your Insights:  I'd love to hear how this episode resonated with you. What abilities have you been undervaluing because they come so naturally? Share your thoughts with me on THIS PAGE or head over to Instagram - @philippacraddock I'm always here and love to discuss your insights and experiences...   Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights and to receive early access to our business growth resources, 

What I've discovered about pricing your natural expertise is fascinating - here's why the work that feels easiest to you is often your most valuable offering, Listen in and find out how to confidently price these natural skills for what they're truly worth. Key Moments:  [00:00] Introduction: The surprising truth about 'easy' work and value [01:40] Real example: The brand identity designer who transformed her pricing mindset [02:50] Personal insights from my past premium design projects [04:55] Understanding the real value of your natural abilities [06:23] How underpricing impacts your entire business [07:31] Announcement of upcoming pricing programme [09:27] Three powerful steps to recognise your value  [11:02] Creating your 'Value Bridge' for aligned pricing [11:37] Case study: How a bespoke rug designer raised her value and increased her prices [16:55] Implementation of timeline and practical next steps to build a sustainable business through value-based pricing [19:19] Conclusion and your next steps [22:35] Sharing your thoughts is so valuable Notable Quotes: "When something flows easily for you, it's usually because you've developed such expertise that it's become second nature. It's not that it's simple - it's that you've mastered it so completely that it feels simple to you." "Your natural expertise is not just a happy accident - it's the culmination of your experience, insight, and unique way of seeing the world. When you price your work in alignment with this truth, you create space for your best work to flourish." Share Your Insights:  I'd love to hear how this episode resonated with you. What abilities have you been undervaluing because they come so naturally? Share your thoughts with me on THIS PAGE or head over to Instagram - @philippacraddock I'm always here and love to discuss your insights and experiences... Never Miss an Episode: Sign up for our weekly newsletter to receive early access to our upcoming pricing programme, plus behind-the-scenes insights and exclusive resources to help you build a sustainable creative business. Resources Mentioned: Upcoming pricing programme (details coming soon) Research insights from Harvard Business School and McKinsey  

I've recently made some fascinating discoveries about business planning - In this episode I share why traditional rigid frameworks often work against creative entrepreneurs, and how a more flexible approach can lead to both better results and greater wellbeing... Key Moments [01:50] The Problem with Rigid Planning: I've been noticing something quite interesting in my conversations with other business owners these past few weeks....   [03:27] The Benefits of Flexible Planning: What I found particularly interesting is how detailed roadmaps often lead to an unexpected outcome in the form of increased self doubt....   [04:14] Research Supporting Flexible Strategies: Just initially, as a first example, according to PwC, 74 percent of business leaders now recognize that flexibility in their strategies is key....   [11:02] Creating a Flexible Foundation: So let's look at how we might create this kind of flexible foundation in practice....   [15:35] Practical Steps for Flexible Planning: Let's move on to how this looks in practice because I appreciate that while this all sounds great in theory, you might well be wondering what it actually means for your business....   [18:04] Conclusion: As we wrap up, I want to focus again on why this matters so much.... Notable Quotes "When we align our planning with our natural way of working, the results can be quite remarkable." "Flexibility in business isn't about having no direction - it's about having a clear direction with the ability to adjust your course as needed." "What makes this approach particularly powerful for creative businesses is how it supports both growth and innovation - being strategically adaptable in a way that supports both business growth and creative excellence." Resources Mentioned McKinsey Research on Flexible Planning PwC Business Leadership Study Deloitte Resilience Report Quarterly Planning Guide Waitlist: [Coming Soon] https://philippacraddock.myflodesk.com/natural-focus-planner-waitlist Share Your Insights Do you have any questions or thoughts after listening to this episode? What's your experience with business planning? Perhaps you've noticed certain approaches that naturally work better for you? I'd love to hear your thoughts. Head to our WEBSITE or straight to THIS PAGE to ask your question. I'd love to hear your experiences or perhaps you have ideas for upcoming topics on the show... Never Miss an Episode Subscribe to our weekly newsletter for behind-the-scenes insights, and exclusive resources to support your creative business growth. Be the first to know when new episodes and tools are released...

Looking back at a year that didn't go quite as planned? In this episode, we explore why those business 'setbacks' often hold our most valuable insights. Discover how unexpected turns and challenging moments aren't signs of failure, but powerful indicators of your natural path to success. Key Moments [02:13] The myth of the perfect business path and why it holds us back [06:24] Two common scenarios we label as failures (but shouldn't) [12:45] How clarity often emerges from our most challenging moments [18:32] The fascinating pattern in successful business pivots [23:15] Introduction to the "This Is What Works" audit tool [28:40] How to use perceived setbacks to strengthen your natural approach Resources Mentioned Connect with me on Instagram Read the full journal post  Notable Quotes "Those unexpected turns and challenging moments aren't signs that you're doing something wrong - they're often showing you exactly what you need to know about building a business that truly works for you." "When we're working in alignment with our natural strengths, everything flows more easily. We spend less time forcing ourselves to follow prescribed paths and more time creating genuine value in ways that feel natural to us." Share Your Insights I'd love to hear what resonated with you from this episode. What unexpected turns in your business have led to greater clarity? Share your thoughts with me on Instagram, either in comments or head into my DMs - I try to read and reply to every message.   Note: This episode discusses my personal experiences and insights from working with creative business owners. Individual results may vary, and all business decisions should be made based on your unique situation. Never Miss an Episode Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings.  

  In this episode, I reflect on an inspiring experience in Nashville with thirty female entrepreneurs, which reminded me of something simple but transformative: true business success often comes when we lean into our own strengths and instincts. If you've ever felt overwhelmed by standard business advice or pressured to follow paths that don't feel right, this episode is all about finding a way to grow that's aligned with who you truly are. What You'll Learn in This Episode: The Power of Trusting Your Instincts – I'll share insights on why your unique strengths can be your greatest asset in business and how leaning into them can create real, lasting success. Embracing Simplicity in Business – Discover how stripping back to what feels natural and practical can transform your approach, making business feel clearer and more fulfilling. Letting Go of ‘Shoulds' – Why conventional strategies often don't suit everyone, and how to let go of rigid “shoulds” to embrace a more authentic, enjoyable way of building your business. Clarity and Confidence from Within – Learn how to make decisions based on what aligns with you, helping you feel more confident, energised, and connected to your work. Episode Highlights: How genuine success unfolds when you trust your natural strengths and align your business with what truly works for you. Real-life examples of how simple, instinctive choices led to big results. Why forcing yourself to follow typical strategies can leave you feeling drained—and how to avoid it. A gentle reminder that you already have everything you need to create success in a way that feels right to you. Join the Conversation: Do you have any questions or thoughts after listening to this episode? Head to our WEBSITE or straight to THIS PAGE to ask your question. I'd love to hear your experiences and keep the conversation going about how we can each create success that feels aligned and fulfilling.  

Diving deep into one of the biggest challenges for small creative businesses: This episode looks at how to prioritise your marketing efforts when resources are limited. With so many marketing options out there, it's easy to feel overwhelmed—but don't worry, we're breaking it down into practical, high-impact strategies that won't stretch you too thin. Whether you're a solopreneur or working with a small team, this episode is packed with tips you can implement today. What You'll Learn in This Episode: How to Focus Your Marketing Efforts – When time and resources are limited, it's crucial to focus on the strategies that will have the biggest impact. I'll share how to define your core audience, refine your messaging, and make sure your marketing is working for you. Relationship-Driven Marketing – Why word-of-mouth, networking, and building client relationships should be at the heart of your strategy. I'll explain how to use these relationship-building tactics to grow your business without relying on a huge budget or paid ads. Optimising Your Website – Your website is your digital storefront. We'll cover the essentials every small service-based business should have on their website to convert visitors into paying clients. Digital Marketing Essentials – From social media to SEO, we'll go over what really matters when building your online presence, including tips on improving your local SEO and creating high-impact content that speaks directly to your target audience. The Power of Content Marketing – Learn how to showcase your expertise through content marketing, build authority in your industry, and connect with potential clients in meaningful ways. Paid Advertising – Discover when it's time to consider paid advertising and how to make the most out of platforms like Facebook, Instagram, and Google Ads without breaking the bank. Episode Highlights: How to craft a clear value proposition that makes your business stand out. Why building authentic client relationships is one of the most effective marketing strategies for small businesses. The key elements your website needs to attract and convert clients. Understanding the importance of consistency in your messaging across all platforms. Practical advice on how to use testimonials and reviews to build trust with your audience. How to get started with local SEO and why it's a game-changer for service-based businesses. Resources Mentioned: Episode 028: How to Gather and Use Testimonials Episode 055: SEO Strategies for Small Businesses Episode 057: Collaborating for Business Growth Join the Conversation: Have any questions after listening to this episode? Head to our WEBSITE or straight to THIS PAGE to ask your question, and I'll make sure to include them in future episodes or newsletters. I'd love to hear from you! Let's keep the conversation going and help you take your business to the next level.  

In this episode, we dive into a challenge that both service-based and product-based business owners often face: finding the balance between offering exceptional service and protecting yourself from being taken advantage of. If you've ever struggled to know whether you're truly going above and beyond or simply doing too much, this episode will give you the answers. We explore the delicate line between delivering great value and maintaining boundaries that ensure your business remains sustainable. You'll gain practical strategies for setting clear boundaries, confidently communicating your worth, and handling clients who overstep. What You'll Learn in This Episode: Going Above and Beyond vs. Being Taken Advantage Of We define what it truly means to go above and beyond for your clients, and how to recognize when you're being taken advantage of. Learn the signs that it's time to assert your boundaries. Setting Clear Expectations from the Start Discover how clear communication, contracts, and outlining scope, timelines, and deliverables upfront can prevent misunderstandings and scope creep. The Importance of Knowing and Owning Your Value Many business owners, especially creatives, tend to over-deliver or undercharge. Learn how to maintain confidence in your value and set pricing that reflects the true worth of your work. When to Push Back on Client Requests Learn how to professionally handle situations when a client asks for more than what was agreed upon. We'll guide you on how to have these important conversations without damaging the relationship. How to Offer Exceptional Service Without Burning Out Understand how to go above and beyond in a way that's sustainable. Learn to provide value without overextending yourself, keeping your clients happy without compromising your own well-being. Dealing with Difficult Clients Some clients don't respect boundaries, no matter how clear you are. We'll share strategies for managing challenging client relationships, and when it's perhaps time to consider letting them go. Key Takeaways: Offering exceptional service doesn't mean sacrificing your time, value, or business goals. Setting clear boundaries and communicating them from the start is essential for a sustainable business. Knowing your value gives you the confidence to set prices that reflect your worth and say no to clients who don't. Handling difficult clients with professionalism can protect your time, energy, and overall business health. Resources Mentioned: Free Guide: Fully Embrace Your Value – DOWNLOAD this free guide that helps you confidently communicate your worth and maintain strong boundaries in your business. Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com  Ask a Question: Have a question? Ask HERE, and we might feature it in a future newsletter or podcast episode! Thank you so much for listening, and I hope you find this episode helpful in finding that balance between going above and beyond and protecting your time, energy, and business.  

Welcome to this episode, where we're diving into a challenge that so many creative business owners face—balancing content creation with CEO-level responsibilities. If you've ever felt stretched too thin by wearing all the hats in your business, this episode is for you. We'll explore how to manage the demands of content creation, which is essential for your marketing and brand visibility, while also focusing on those big-picture CEO tasks that drive your business forward. It's all about finding a balance that allows you to stay creative and strategic without burning out. What We Cover in This Episode: What Content Creation Really Is: Content creation goes beyond social media. From blog posts and newsletters to podcasts and PR, your content forms the backbone of your marketing strategy. We'll talk about how each touchpoint with your audience contributes to your brand and business growth. Balancing Content Creation and CEO Responsibilities: As a business owner, you're often managing multiple roles—content creator, marketer, CEO, and more. We'll explore how to find the right balance so that you can stay consistent with content creation while also making time for the strategic tasks that ensure long-term growth. Time Management and Prioritisation: With so much to do, prioritising your tasks is key. We'll discuss time-blocking, batching content, and delegation—practical tools to help you manage your workload without feeling overwhelmed. Embracing Systems and Automation: Systems and automation can free up your time and energy. We'll cover how to create a content system that works for your business, and explore automation tools for scheduling and streamlining your content creation. Shifting Your Mindset from Creativity to CEO: Switching between creative tasks and CEO-level responsibilities requires a shift in mindset. We'll discuss how to make this transition smoothly, so you can be both the visionary and the hands-on creative in your business. Key Takeaways: Content creation is essential for business growth, but it needs to be balanced with strategic CEO responsibilities. Time management techniques like batching, delegation, and automation can help streamline your workload. Shifting between creative and CEO roles requires a change in mindset, but both are crucial to the long-term success of your business. Building a sustainable content system allows you to stay consistent without burning out. Finding the balance between content creation and CEO tasks is key to building a successful, sustainable business. I hope this episode gives you practical tips and encouragement to manage both roles with confidence. Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com

In this episode we are exploring a topic that every entrepreneur faces—setbacks and self-doubt, especially when scaling your business. While growth is exciting, it can also bring unexpected challenges that make you question if you're ready for the next step. I've absolutely been there, and I know those feelings well. In this episode, we'll explore why setbacks are a natural part of the growth process and how they can actually be a catalyst for positive change. We'll also discuss practical strategies to manage self-doubt and keep moving forward when things get tough. What We Cover in This Episode: Why Setbacks Are a Natural Part of Growth: Setbacks don't just mean something's gone wrong—they're an inevitable part of pushing your business beyond its comfort zone. We'll talk about why they shouldn't be viewed as failures but as markers of growth. Reframing Your Mindset Around Setbacks: We'll discuss how changing your perspective can transform setbacks into opportunities for learning and improvement. Instead of viewing them as roadblocks, think of them as stepping stones toward your next breakthrough. Practical Strategies to Manage Doubt During Growth: Scaling often brings feelings of uncertainty and comparison. I'll share tips on how to break your goals into smaller wins, seek the right support, and reflect on your progress to keep doubt from holding you back. How to Avoid Decisions That Take You in Circles: Learn how slowing down to reassess can help you avoid choices that cancel out your hard work. We'll explore why thoughtful, methodical decision-making is crucial for long-term success. Key Takeaways: Setbacks are part of the growth journey, signalling that you're expanding your limits. Changing your mindset can turn setbacks into valuable learning experiences. Managing doubt involves focusing on small wins, seeking support, and reflecting on progress. Slowing down to reassess helps ensure decisions align with your long-term vision. Setbacks and doubt don't need to be setbacks forever. They can be exactly what you need to pause, reassess, and come back stronger. I hope this episode encourages you to see them as a natural and necessary part of your growth journey. Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com  

If you have a product based business, this week's episode might just be something you have dreamt about—getting your products into major retailers like Selfridges & Co., John Lewis, or Ocado. I've been there myself, and I know how it can feel like a big, distant goal. But today, I'm chatting with Nic Waller, a leading brand buyer who has worked with some of the biggest names in British retail and has helped countless brands, including mine. Nic has worked with brands across the board at Selfridges, John Lewis, M&S, Waitrose and Ocado. She's got a down-to-earth approach, and her advice is practical and easy to apply, no matter what stage your business is at. So, if you've ever wondered how to get your brand noticed by a big retailer, this episode is for you! What We Cover in This Episode: What Retailers Really Look For in Small Brands: It's not about how big your brand is or how many followers you have. Nic shares the key things that actually grab a buyer's attention—things like your story, your product's uniqueness, and how well you align with the retailer's values. How to Approach Retailers Without Feeling Intimidated: I know reaching out to a big retailer can feel scary, but Nic walks us through how to approach them with confidence. From getting your pitch and emails right to knowing when to reach out, she shares the steps to make it easier and less overwhelming. The Importance of Persistence: Landing a deal doesn't happen overnight, and Nic talks about why following up is so important. She also gives tips on how to stay in touch with buyers in a way that feels natural and not pushy. Why Your Size Doesn't Matter as Much as You Think: This is one of my favourite takeaways. Nic reassures us that you don't have to be a big name to get noticed by top retailers. If your product is great and you're clear about what makes you different, you've got a solid chance! Key Takeaways: Buyers are looking for authenticity, innovation, and a good fit with their customer base. Confidence in your pitch and preparation will go a long way when approaching retailers. Persistence is key—keep those relationships alive with consistent follow-ups. You don't need to be a massive brand to land a deal; it's about what you bring to the table. Stay Connected: Instagram: @philippacraddock Email: hello@philippacraddock.com  

The Power of Collaboration in Creative Business Welcome to this week's episode, where we're diving into a topic that has been a true game-changer for me—collaboration. Working with others has not only opened doors to incredible opportunities but has also been key to growing my creative business in ways I couldn't have imagined. In this episode, I'm sharing personal stories from my own collaborations, along with practical tips on how you can make partnerships work for your business. What We Cover in This Episode: The Benefits of Collaboration: We explore why collaboration is so much more than just working together. It's about combining different strengths and perspectives to create something bigger than what you could achieve alone. I share stories from my own experience, including how teaming up with the V&A and Selfridges transformed my brand. Finding the Right Partners: Not every partnership is the right one. I'll explain how to identify collaborators who align with your values and vision, and how those are the partnerships that lead to the most impactful results. Managing Joint Projects: Collaborations can be tricky, so we're discussing how to keep communication clear, define roles, and handle any challenges along the way to ensure a smooth partnership. Leveraging Collaboration for Growth: Once a collaboration is complete, there's so much more you can do. I'll share tips on how to leverage successful partnerships for even more opportunities and long-term growth. Key Takeaways: Collaborating can open up new opportunities and bring fresh perspectives to your business. Finding partners who align with your values and vision is key to a successful collaboration. Clear communication and well-defined roles are crucial for managing joint projects. Successful collaborations can lead to future partnerships and continued growth. Collaboration has been a major driver in my business, and I hope this episode inspires you to explore how working with others can unlock new possibilities for your own journey. Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com  Mentioned Resources: As  mentioned at the beginning of the episode, these episodes will help you answer the following questions: What are your core values and vision for your business? LISTEN TO EPISODE 044 What goals are you striving to achieve? LISTEN TO EPISODE 042 And who is your target audience? LISTEN TO EPISODE 033

In this week's episode, where we're exploring a challenge that so many creative business owners face. How to stay true to your artistic vision while also running a profitable business. It's a delicate balance, but with the right mindset and strategies, you can absolutely achieve both. Whether you've struggled with maintaining your creative integrity or making smart business decisions, this episode offers practical advice to help you navigate both worlds. What We Cover in This Episode: Balancing Art and Business: We start by discussing what it really means to balance creativity with commerce. How can you protect your creative vision while ensuring your business thrives financially? I'll share insights on finding that sweet spot where art and business complement each other. Maintaining Artistic Integrity: We talk about how to stay aligned with your values and creative vision, even when tempting financial opportunities arise. I'll share strategies on setting boundaries and making sure your brand remains authentic and true to your core beliefs. Making Smart Business Decisions: Your business needs to be sustainable and profitable. We'll discuss how to make decisions that support your long-term success, like pricing your work correctly, understanding your market, and making strategic choices without compromising your creative essence. Strategies for Balancing Creativity and Profit: I'll walk you through practical tips for setting both creative and financial goals, managing your time, and making intentional decisions that allow your creativity and business to thrive side by side. Key Takeaways: It is possible to balance your creative passion with the need to make smart, profitable business decisions. Protecting your artistic integrity is crucial for long-term success and brand authenticity. Knowing your numbers and making informed choices will help your business flourish without sacrificing your creative vision. Setting clear goals, both creative and financial, is key to maintaining this balance. This episode is all about empowering you to build a business that honours both your creative vision and your financial needs. Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com   

In today's episode, we are diving into an essential topic for every creative entrepreneur—SEO (Search Engine Optimisation). If you've ever felt overwhelmed by the technical side of SEO or wondered how to make your business more visible online, this episode is definitely for you! We're breaking down SEO into simple, actionable steps that can help you improve your website's ranking, attract the right customers, and grow your business. What We Cover in This Episode: Understanding SEO Basics: We kick things off by explaining what SEO really means and how it can help your business. Discover how search engines work and why optimising your website can increase your visibility in a crowded marketplace. Learn how SEO goes beyond keywords and plays a crucial role in your overall marketing strategy. Keyword Research Simplified: We walk through the process of finding the right keywords for your business. Learn how to put yourself in your customers' shoes, brainstorm effective keywords, and use tools like Google Keyword Planner to refine your search terms. Plus, we share tips on how to naturally incorporate those keywords into your website content. On-Page SEO Essentials: We cover some quick, easy wins for optimising your website pages, including title tags, meta descriptions, headers, and image optimisation. You'll also learn about the importance of mobile-friendly design and how to ensure your website is accessible on any device. Creating Valuable Content for SEO: Discover how creating high-quality, valuable content is one of the most effective ways to boost your SEO. We explore how blogging, FAQs, and resource pages can attract more visitors to your site and keep them engaged. Plus, learn the importance of balancing keywords with meaningful, reader-focused content. Building Backlinks for Success: Backlinks are key to boosting your SEO ranking. We share practical strategies for building quality backlinks through guest blogging, partnerships, and social media sharing to amplify your content's reach and establish your site as an authority in your niche. Tracking Your SEO Efforts: Finally, we discuss how to measure the success of your SEO strategy using tools like Google Analytics and Google Search Console. Learn how to track your progress, analyse your traffic, and make adjustments to continuously improve your website's visibility and performance. Key Takeaways: SEO is all about making your business easier to find online by improving your website's visibility in search results. Keyword research is the foundation of a good SEO strategy—choose words your audience is already searching for. Simple on-page SEO adjustments, like optimising title tags and meta descriptions, can have a big impact on your site's performance. Creating valuable, relevant content keeps visitors engaged and signals to search engines that your site is worth ranking highly. Backlinks from reputable websites can greatly enhance your SEO ranking and online authority. Use tools like Google Analytics and Google Search Console to monitor your SEO performance and make data-driven improvements. SEO doesn't have to be overwhelming, and by taking small, manageable steps, you'll start to see the results in your business. Let me know how you're implementing these strategies—I can't wait to hear about your SEO success! Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com Mentioned Resources: Google Keyword Planner Google Analytics Google Search Console

I'm thrilled to bring you this conversation with Jamie Waller, an entrepreneur whose journey is nothing short of extraordinary. Jamie's story is one of resilience, creativity, and redefining the narrative around dyslexia and adversity. From a tough childhood in East London, facing challenges like dyslexia, ADHD, poverty, and a turbulent home life, Jamie transformed these obstacles into the driving force behind his success. Today, he's a multi-millionaire entrepreneur who has not only built successful businesses but also significantly changed the industries he's worked in.  What We Cover in This Episode: Jamie's Remarkable Journey: We explore Jamie's early life in Bethnal Green, where he grew up in challenging circumstances. Discover how he turned a childhood filled with adversity into a powerful story of success, starting from his first venture—a window cleaning business at 16—to selling a business for over £40 million. The Power of Dyslexia as a Strength: Jamie shares his unique perspective on dyslexia, which he views not as a disability but as a strength that has significantly contributed to his entrepreneurial success. Learn how embracing your own perceived weaknesses can become a pivotal factor in your growth and achievements. Challenging Norms and Creating Your Own Path: Jamie discusses how he has consistently challenged norms throughout his career, refusing to be limited by traditional expectations. Whether it's changing the debt recovery industry or rethinking how we view dyslexia, Jamie's story is a testament to the power of innovation and determination. Reshaping the Narrative Surrounding Dyslexia: During the conversation Philippa and Jamie dive into his groundbreaking book, The Dyslexic Edge. in which he and Dr. Helen Taylor, challenge conventional views of dyslexia, presenting it as a powerful asset in entrepreneurship rather than a limitation. Jamie and Dr. Taylor explore how dyslexia can enhance unique thinking and problem-solving abilities, providing actionable insights for both those with and without dyslexia. The book serves not just as a guide but as a call to action for rethinking education and business practices to be more inclusive and forward-thinking. Practical Takeaways for Creative Entrepreneurs: For those of you facing your own set of challenges, this episode is packed with insights that can help you rethink how you approach your business. We dive into how Jamie's experiences can inspire you to embrace your strengths, navigate obstacles, and create your own path to success. Key Takeaways: Resilience and Creativity: Jamie's journey highlights the importance of resilience and creativity in overcoming adversity and achieving success. Dyslexia as a Strength: Rather than viewing dyslexia as a limitation, Jamie demonstrates how it can be a unique strength that fuels innovation and success. Challenging Traditional Paths: There is no single path to success—sometimes, the most successful paths are the ones we create ourselves. Thank you for tuning in to this episode. Whether you're looking to grow your business, achieve a better work-life balance, or simply need a dose of inspiration, Jamie's story offers valuable lessons for every creative entrepreneur.  Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com  Mentioned Resources: Jamie Waller's book: The Dyslexic Edge Learn more about Jamie Waller: jamiewaller.co.uk  

Welcome to the final episode of our three-part series on building a strong brand identity. In this episode, we dive into the steps of bringing your brand to life, focusing on visual branding, your brand story, and maintaining consistency across all platforms. Whether you're launching a new brand or refining an existing one, this episode is filled with actionable insights to help you create a cohesive and memorable brand identity. What We Cover in This Episode: Visual Branding Essentials: We discuss the importance of visual branding and how it serves as the cornerstone of your brand identity. Learn how to design a logo that truly represents your brand, choose a colour palette that conveys your brand's message, and ensure consistency across all platforms and materials. Discover the impact of visual elements on your audience's perception and how to use them effectively. A Compelling Brand Story: Your brand story is a powerful tool for building emotional connections with your audience. We explore the key elements of a compelling brand story, including your brand's origin, mission, values, and vision. Learn how to communicate your story across various channels, from your website to social media, to create a consistent and engaging narrative that resonates with your customers. Implementing and Maintaining Brand Consistency: Consistency is key to building trust and recognition. We provide practical tips for launching your new brand identity, ensuring uniformity across all touchpoints, and regularly reviewing and updating your brand to stay relevant. Understand how to develop a brand style guide and the importance of maintaining a cohesive brand presence in every customer interaction. Key Takeaways: Visual branding is crucial for creating a memorable and cohesive brand identity. A well-crafted brand story builds emotional connections and strengthens customer loyalty. Consistency across all platforms and materials reinforces your brand identity and builds trust. Remember, building a strong brand identity is an ongoing process that requires attention to detail and consistency. I'm excited to see how you apply these insights to your own brand! Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com  Mentioned Resources: Adobe Color, Coolors, Canva's Color Palette Generator, Paletton, and Color Hunt for creating and exploring colour palettes.  

Welcome back to our three-part series on building a robust brand identity! In this second episode, we dive deep into two critical aspects of branding: understanding your target audience and developing a unique brand voice. Whether you're just starting out or looking to refine your brand, this episode is packed with actionable insights to help you create a brand that truly resonates with your audience. What We Cover in This Episode: Identifying Your Target Audience: We discuss the importance of knowing who your audience is, what they care about, and how to effectively tailor your branding efforts to speak directly to them. Learn how to conduct thorough research using tools like surveys, social media analytics, and customer feedback to gain valuable insights that will shape your brand strategy. Creating Customer Personas: Discover how to create detailed customer personas that represent different segments of your target audience. These personas will help guide your branding decisions and ensure your brand identity aligns with your audience's needs and desires. Developing Your Unique Brand Voice: Your brand voice is more than just the words you use—it's the personality and style behind your communication. We explore how to define a brand voice that aligns with your company's mission and values, making your brand both authentic and memorable. Learn practical tips for maintaining consistency across all your platforms. Examples of Effective Brand Voices: We look at how different brands like Mailchimp, Lush Cosmetics, and Patagonia have successfully developed unique brand voices that connect with their audiences. These examples illustrate how a well-defined brand voice can set you apart and build stronger connections with your customers. Key Takeaways: Understand your target audience by conducting research and creating customer personas. Develop a brand voice that reflects your company's mission, values, and the emotions you want to evoke in your audience. Maintain consistency in your brand voice across all communication channels to reinforce your brand identity. Next Episode Preview: In the final part of our 3 part mini series, we'll be focusing on visual branding, crafting your brand story, and maintaining brand consistency. We'll cover essential elements like logo design, choosing a colour palette, and communicating your brand story effectively. Don't miss it! Listen Now: Tune in to this episode to deepen your understanding of your audience and start crafting a brand voice that truly resonates. Thank you for joining me today. I'm excited to continue this journey with you in the next episode. Remember, knowing your audience and finding your unique voice are key steps in building a strong and memorable brand. See you next week! Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com  Mentioned Resources: Statista, IBISWorld, and Mintel for market research reports and industry insights. Be sure to subscribe and leave a review if you found this episode helpful. Your feedback helps us continue to create valuable content for you.  

This week kicks off a special three-part series dedicated to the foundations of branding. Whether you're starting out or refining your brand, this series will provide you with essential insights and practical tips to establish a strong and resonant brand identity. Here's what we cover: Introduction Launching our three-part series on branding. The importance of a strong brand identity for business success. Overview of what's in store for this episode. Understanding Branding Defining branding beyond just logos and taglines. The holistic nature of branding: values, mission, visual elements, voice, and customer experience. Why a strong brand identity is crucial for standing out in a competitive market. Elements of a Strong Brand Identity Logo Design Importance of a memorable and simple logo. Practical tips on creating a logo using free online tools. Resources like Canva, Hatchful, and Vectr for DIY logo design. Colour Scheme How colours evoke emotions and influence brand perception. Tips for choosing a colour palette that aligns with your brand values. Typography The role of fonts in reflecting your brand's personality. Strategies for selecting and maintaining consistent typography. Tone of Voice How to define and maintain a consistent brand voice. Aligning tone with your brand's mission and audience expectations. Working with a Professional Designer Steps to create an effective design brief. Finding the right designer through platforms like Upwork, Fiverr, and Behance. Tips for ensuring a successful collaboration with a designer. Contact Us Social media: Instagram Email: hello@philippacraddock.com  Mentioned Links Free online tools for logo design: Canva, Hatchful, LogoMakr, DesignEvo, Vectr. Thank you for joining us as we explore the essentials of branding. Stay tuned for the next episode in our series, where we'll dive deeper into understanding your audience and crafting your brand voice. Until next time, with huge love.  

In this special milestone episode, we're celebrating our 50th podcast episode by revisiting the top five most downloaded episodes that have resonated deeply with you, our listeners. We'll dive into key insights and practical strategies from each landmark episode to help you continue thriving in your creative business. Here's what we cover: Introduction Celebrating our 50th podcast episode. Heartfelt thanks to our listeners for their continuous support. A sneak peek at what's in store for this special episode. Confidence with Pricing Episode 005: Confidence with Pricing. Essential steps to feel confident about pricing your offerings. Understanding the crucial difference between price and value. Why you should avoid comparing your prices with competitors. Aligning your prices with the value you provide. Tips for calculating profit and developing a unique pricing strategy. Don't miss our free 20-page pricing guide, available on our website. Defining Your Path Episode 020: Defining Your Path: How to Pursue What You Love Without Being Derailed. The importance of aligning your life and work with your true vision. Overcoming societal expectations and external opinions that hold you back. Steps to create your own destiny and remain adaptable in your journey. Why stepping out of your comfort zone is essential for growth. My Personal Guide to Instagram Episode 025: My Personal Guide to Instagram. The power of authenticity and vulnerability in your Instagram journey. Building meaningful relationships and engaging with your audience. Effective strategies for managing Instagram without feeling overwhelmed. Tips for content planning and maintaining consistency. Integrating Instagram as part of a broader marketing strategy. How to Achieve Your Goals Episode 003: How to Achieve Your Goals. The importance of understanding the purpose behind your goals for sustained motivation. Breaking down your goals into manageable, actionable steps. Why consistency and a growth mindset are key to success. The value of seeking support and measuring progress for accountability. Balancing Creativity with Business Episode 001: Balancing Creativity with Business. Setting clear goals and staying organized to manage both creativity and business growth. The power of collaboration and continuous learning in a creative business. Staying true to your artistic vision while achieving business success. Inspiring examples from successful brands that balance creativity and business. Conclusion Recap of the top five episodes and their key takeaways. Encouragement to revisit these episodes for deeper insights and practical strategies. Exciting announcement: We've reached the top 3% of global podcasts, thanks to your incredible support. Contact Us Instagram: @philippacraddock Email: hello@philippacraddock.com  Mentioned Links Free 20-page pricing guide available on our website. Read the full Show Notes Links on the website. Thank you for joining us in this milestone celebration. We hope these top episodes continue to provide valuable insights and practical strategies for your creative business. Keep striving, keep thriving, and here's to many more episodes together. Until next time, with huge love. P.S. Dont forget to hit the subscribe button If you have not done so already!   

This episode dives deep into the transformative power of breathwork with James Dowler. James shares his journey from enduring chronic fatigue and pain to discovering the life-changing benefits of breathwork. He explains how breathwork differs from more traditional meditation and how it can actively shift both physiological and psychological states. From improving oxygen delivery and promoting relaxation to enhancing mental clarity and overall well-being, breathwork offers a myriad of benefits. A key insight James shares is how practicing breathwork not only moves one into a more relaxed and settled place but also invokes a profound feeling of safety. Neuroscience shows that when we feel safe, it activates the higher brain structures essential for creativity and generative thinking. For many of us with creative businesses, this means that breathwork has the ability to significantly enhance our ability to be more artistic, entrepreneurial, and innovative by fostering a sense of safety and mental calm. James provides practical tips for seamlessly integrating breathwork into your daily routine, whether it's to unwind before bed or to kickstart your morning with positivity and reduced stress.  Don't miss out on the Free Tutorial James has kindly shared, where you can experience first hand the profound benefits of breathwork, and take the first step towards a healthier, more balanced, and creatively inspired life... Free breathwork session from James' app, available on our Website Journal. Mentioned Links: James Dowler's app, Breathe with James, on the App Store and Google Play. The Oxygen Advantage by Patrick McKeown The Healing Power of Breath by Richard Brown and Patricia Gerbarg   I hope you find this episode insightful and helpful. If you know someone that might benefit from listening to this episode please do forward it on, and if you have a moment please do leave a review on the platform you listen on. It means so much and really helps with future contect. You can also contact Philippa directly through Instagram or email...  Instagram: @philippacraddock Email: hello@philippacraddock.com  Episode Link https://www.philippacraddock.com/podcast-049  

SO HOW DO YOU BALANCE BUSINESS WITH YOUR PERSONAL LIFE? Today we dive deep into the art of balancing business growth with a fulfilling personal life, especially for those running service-based businesses. If you're striving for success without sacrificing your well-being, this is the podcast for you. Get ready to uncover powerful strategies that will help you manage your time, price your services right, and scale your business without compromising your personal happiness. Like many of our episodes this one was sparked by a listener's email highlighting their challenge of balancing their business growth with parenting. In the episode we explore... Common challenges faced by service-based business owners. The difference between service-based and product-based businesses. The impact of these challenges on personal life and business growth. Time Management and Prioritisation The significance of effective time management. Practical tips for prioritising tasks and managing time efficiently. Techniques like time-blocking and goal setting to enhance productivity. Pricing Your Services Profitably and Sustainably Strategies for pricing services based on value rather than time. Importance of market research and understanding costs. Steps to set and adjust prices effectively for profitability. Scaling Your Business Building a supportive team and leveraging freelancers. Standardising processes and using technology for efficiency. The importance of client retention over constantly seeking new clients. Balancing Parenting and Personal Life with Business Growth Creating boundaries between work and personal time. Involving family members in the business and understanding their support. Practical steps to find balance and manage expectations.   Contact Us Instagram: @philippacraddock Email: hello@philippacraddock.com  Mentioned Links Free pricing guide in the Resources section on our website. Episode 046: Strategies to Support You with Effective Time Management I hope you find this episode insightful and helpful. Balancing business and personal life is crucial for long-term success and well-being. Implementing the strategies discussed today will create a more balanced approach to managing your service-based business...    

Do you struggle to find budget for marketing? Here we delve into effective, low-cost marketing strategies that are perfect for small creative business owners. I share practical steps and methods that can help you grow your brand without a significant financial outlay. Here's what we cover: Introduction The significance of marketing on a budget. Personal experience transitioning from a flower design business to supporting creative entrepreneurs. The effectiveness of practical, low-investment marketing strategies. Understanding Budget Marketing Definition and importance of budget marketing. Benefits of cost-effective strategies for small businesses. The role of creativity and innovation in budget marketing. Common Challenges Faced by Small Business Owners Financial constraints and resource allocation. Lack of expertise and time management. Measuring marketing effectiveness. Practical Marketing Strategies Social Media Marketing: Tips for leveraging Facebook, Instagram, X (formerly Twitter), LinkedIn, and Pinterest. Best practices for creating engaging content. Engaging with your audience and building a community. Content Marketing: The importance of valuable, relevant content. Types of content: blogs, videos, social media posts, and podcasts. Creating content that attracts and retains customers. Email Marketing: Building and maintaining an email list. Benefits of email marketing for small businesses. Tips for creating effective email newsletters. Leveraging Online Platforms and Tools Budget-friendly tools for marketing: Canva, Adobe Spark, and Google My Business. The importance of online reviews and encouraging positive feedback. Basic SEO practices to improve website visibility. Strategic Partnerships Forming partnerships with complementary businesses. Tips for effective collaborations. The power of word-of-mouth and referral marketing. Measuring and Adjusting Your Marketing Efforts Defining clear objectives and KPIs. Using analytics tools to track performance. Gathering qualitative feedback and adjusting strategies accordingly. I hope you findd this episode helpful and inspiring. Remember, effective marketing doesn't require a huge budget. Small, consistent efforts can lead to significant results over time. Start with one or two strategies that resonate most with you and build from there. Contact Us Instagram: @philippacraddock Email: hello@philippacraddock.com  Mentioned Links Episode 025: My Guide to Instagram Episode 040: Conversation with Nick Jenkins Part 1 Episode 041: Conversation with Nick Jenkins Part 2 Until next time, with huge love.  

Learn practical techniques you can implement right away to take Better Control Of Your Time. In this episode we explore how mastering time management can make a significant difference in achieving your business goals efficiently and effectively. Introduction The value of time as a resource. A personal story of balancing new motherhood with starting a business. How effective time management helped achieve business success.   Understanding Time Management Definition and importance of time management. Benefits of effective time management for creative entrepreneurs. The impact of poor time management on business and personal well-being.   Practical Tools and Techniques Introduction to the Eisenhower Matrix for task prioritisation. Steps to categorise tasks using the Eisenhower Matrix. Overview of productivity tools: Trello, Asana, and Todoist. Methods for creating effective daily and weekly schedules. Continuous improvement and flexibility in time management.   Creating a Personalized Time Management Plan The importance of frequent review and adjustment of your plan. Self-assessment and identifying areas for improvement. Staying open to new techniques and tools for better time management.   Conclusion Encouragement to implement a robust time management strategy. Tips for maintaining a balance between work and personal life. Invitation to share your experiences and questions.  

A concise 3-page Business Plan can be a game-changer! In today's episode, we dive into the world of business plans in a straightforward, inspiring, and exciting way. Whether you're starting a new business or refining an existing one, this episode will help bring clarity and direction to your offering. Here's what we cover: Introduction The importance of a simple and clear business plan. How a concise plan helped clarify our business direction after a major pivot. Understanding the Purpose of a Business Plan Definition and significance of a business plan. The benefits of having a concise business plan for personal clarity and business refinement. A look back at Episode 038 on assessing the viability of business ideas. The role of a business plan in evaluating market demand and financial feasibility. Key Components of a Three-Page Business Plan Opening Summary: Overview of your business idea and goals. Company Description: Your business concept, vision, and mission. Link to Episode 043 Market Analysis: Insights into your target market and competition. Products or Services: Detailed descriptions and unique selling points. Marketing and Sales Strategy: Plans for attracting and retaining customers. Financial Overview: Basic financial projections and budgeting. Drafting Your Business Plan Define your business goals and gather relevant information. Create a rough outline and draft each section, focusing on clarity and relevance. Keep your plan simple, concise, and aligned with your business goals and values. Practical tips and exercises for drafting each component. Practical Exercises and Tips Writing a compelling Opening Summary. Crafting a clear and concise Company Description. Conducting Market Analysis and highlighting your competitive edge. Describing your Products or Services and their benefits. Planning your Marketing and Sales Strategy. Creating a basic Financial Overview. Thank you for joining us today! We hope you feel motivated to write your 3-page business plan and transform your ideas into a clear, actionable roadmap to success. Until next time, with huge love. Contact Us Instagram: @philippacraddock Email: hello@philippacraddock.com  Mentioned Links Episode 038: Assessing the Viability of Business Ideas Episode 043: Crafting Your Vision Statement  

What is a Vision Statement and why is it so important? Unlock the power of a compelling vision statement, Discover why it is more than just words. It's a guiding star that shapes your business's long-term goals and aspirations.  Learn the differences between vision and mission statements and how a clear vision provides clarity, direction, and inspiration. Explore case studies from top brands like Patagonia, IKEA, and Nike,  Tune in now and gain practical tips to craft an effective vision statement for your own business.  https://www.philippacraddock.com/podcast-044

Today we are talking about Imposter Syndrome. Imposter syndrome is a psychological pattern where we doubt our accomplishments and have a persistent fear of being exposed as a "fraud." Those experiencing true imposter syndrome often attribute their achievements to luck, timing, or deceiving others into thinking they are more competent than they believe themselves to be. The very first step in addressing it, is to understand the feelings of self doubt are real and that they are common, many others feel the same, atleast at some point, so you know that you are far from alone. Today I share seven strategies that I have used that have really helped me when I have common feelings of self-doubt. Thank you so much for being with me. I hope you found the insights and strategies helpful. Until next time, very much keep believing in yourself and your abilities. https://www.philippacraddock.com/podcast-043