Podcasts about community led growth

In this powerful episode of Small Business PR with Gloria Chou, we're joined by the incredible Yve-Car Momperousse, founder and CEO of Kreyol Essence—the Haitian beauty brand seen on Shark Tank and now sold at Sephora, Ulta, Whole Foods, Amazon, and more.From a personal hair loss crisis to building a $50M clean beauty brand, Yve-Car shares the raw, real story of how she stayed true to her roots, served her community, and used her voice to break barriers in the natural haircare industry.This is a masterclass on mission-driven entrepreneurship, financial empowerment, inclusive leadership, and what it really takes to scale a brand from scratch.Key Lessons on Scaling a $50M Brand: Shark Tank Prep, Community-Led Growth, DEI, and Data-Driven Success for Purpose-Driven EntrepreneursHow Kreyol Essence went from humble beginnings to $50M+ in product salesWhat preparing for Shark Tank really looks like (hint: it took over a year!)The power of community-driven business and grassroots brand buildingWhy knowing your numbers is essential for BIPOC and women entrepreneursHow to measure impact and ROI beyond revenueHow Yve-Car approaches DEI, inclusion, and allyship in her businessWhy storytelling and getting “back to basics” is the future of marketingHow to turn preparation into opportunity—and opportunity into impactYve-Car Momperousse's journey—from a personal hair loss experience to building Kreyol Essence, a $50M+ natural haircare brand—is a blueprint for mission-driven entrepreneurship rooted in purpose, community, and preparation.This episode reminds us that success isn't about luck—it's about being prepared when the opportunity comes. Whether it's navigating Shark Tank, scaling in the face of supply chain chaos, or advocating for inclusive business practices, Yve-Car proves that knowing your numbers, loving your customers, and staying rooted in your culture are what truly drive sustainable growth.

Vous avez du mal à attirer et fidéliser vos clients ? Vous sentez que votre marketing ne suffit plus pour développer votre business ? Une des clés aujourd'hui est de construire une communauté engagée qui vous aide à vendre.Dans cet épisode, Romain Collignon vous dévoile comment utiliser la puissance du Community-Led Growth pour transformer votre audience en moteur de croissance.Découvrez :✅ Pourquoi votre stratégie marketing actuelle ne suffit plus✅ Comment une communauté bien animée peut booster vos ventes✅ Les étapes concrètes pour fédérer et engager votre audience✅ Les erreurs à éviter pour ne pas perdre votre tempsNe restez pas seul à chercher des clients… Faites-en des ambassadeurs de votre marque !PROGRAMMEPourquoi utiliser les communautés pour soutenir la croissance ?Différence entre une audience et une communauté.Les étapes pour construire une communauté à partir de zéro.L'importance d'un leader dans une communauté.Comment animer et faire vivre une communauté.L'impact des événements physiques sur la cohésion de la communauté.Retour d'expérience de Romain sur le rebranding de sa marque personnelle à Squared.A PROPOS DE ROMAIN COLLIGNONSite webLinkedInInstagram

Okay.. There's a few motions being covered plenty (inbound, outbound, plg etc.)But there's this other thing called community led growth that hasn't been covered a lot -- so we decided to discuss it with someone who built a succesfull community.And that's Matthew Volm, co-founder of RevOps Coop. We asked him to share, well, why you shouldn't do CLG.(00:00) - Introduction (02:53) - How the community became a thing (06:53) - Pivoting to Community Building (12:34) - Challenges in Building a Community (21:30) - Learning on the Job: The Challenges of Revenue Operations (22:19) - The Impact of COVID-19 on RevOps (22:46) - Building a Community for RevOps (23:18) - Starting a Community: Key Considerations (23:59) - The Importance of Niche Focus (25:20) - Community-Led Growth: Success Stories (26:49) - The ROI of Community Participation (28:48) - Effective Community Engagement Strategies (34:31) - The Role of AI and Human Connection in Communities (38:01) - The Mindset for Building a Community (41:20) - Customers and prospects This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage's RevOps experts—crafted for enterprise teams to maximize performance.Never miss a new episode, join our newsletter on revenueformula.substack.com

Pour en savoir plus sur Hellodarwin : https://go.hellodarwin.com/hypercroissance Dans cet épisode, Antoine et Jonathan discutent de leurs projets d'affaires respectifs, notamment l'ambition de Jonathan de rendre l'industrie de l'acier plus intelligente, une ligne de code à la fois. Il partage comment son entreprise aspire à devenir un leader mondial dans cette niche en misant sur l'innovation technologique. De son côté, Antoine dévoile les coulisses du premier SaaS de J7 Media, une solution de reporting marketing développée avec un investissement minimal et une stratégie de Community-Led Growth. Il explique comment ce projet pourrait redéfinir la manière dont les agences et les marketeurs gèrent leurs performances. Enfin, les deux entrepreneurs échangent sur les défis de la personnalisation dans les startups technologiques et l'importance de bâtir une communauté pour soutenir la croissance. Un épisode riche en apprentissages pour les passionnés de business et d'innovation.   Chapitres : 00:00 L'Industrie de l'acier et l'intelligence d'affaires 02:53 Développement d'un logiciel innovant 05:58 Stratégies de commercialisation et personnalisation 08:58 Modèle économique 12:20 Notre partenariat avec helloDarwin 14:30 Viabilité économique et perspectives d'avenir  17:52 Stratégies d'acquisition et synergies 22:28 Partenariats et développement de produits 24:28 Croissance dirigée par la communauté 28:33 Investissement à long terme dans la communauté Pour discuter avec moi sur Linkedin : https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/ Pour en savoir plus sur Openmind : https://www.openmindt.com/ Pour en savoir plus sur Jonathan Léveillé : https://www.linkedin.com/in/jonathanleveille/ Notre podcast Social Scaling : https://www.j7media.com/fr/social-selling Notre podcast Commerce Élite : https://www.purecommerce.co/fr/podcast-commerce-elite Notre podcast No Pay No Play : https://podcasts.apple.com/es/podcast/facebook-ads-on-parle-de-g%C3%A9n%C3%A9ration-de-leads/id1447812708?i=1000607648614 Suivez-nous sur les médias sociaux : LinkedIn : https://www.linkedin.com/company/podcast-d-hypercroissance/ Facebook : https://www.facebook.com/podcastHypercroissance Instagram : https://www.instagram.com/podcasthypercroissance/

Is your business leaving free funding on the table?  Is AI just for art and videos? Think again!In this episode of The Business Ownership Podcast, I interviewed Lloyed Lobo. Lloyed cofounded and helped bootstrap Boast.AI to 8 figures ARR.  Boast is a fintech platform that provides businesses with R&D and Innovation funding. He has been involved in the US and Canadian startup ecosystem for more than 15 years as an entrepreneur, community builder, and angel investor. He is a software engineer by education, community builder by passion. He experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As co-founder of Boast.Al, he leveraged the Community-Led Growth model to propel the company to eight-figure revenue, while also co-founding Traction, a community empowering over 100,000 innovators through connections, content, and capital.Lloyed is a Wall Street  Journal best-selling author.Could AI be the missing link to scaling your business with the right funds? Ready to simplify your funding journey with AI?Tune in now and start transforming your business financing strategies!Check this out!Show Links:Boast.ai Website: https://boast.ai/From Grassroots to Greatness Book: https://fromgrassrootstogreatness.com/Lloyed Lobo on LinkedIn: https://www.linkedin.com/in/lloyedlobo/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Invité :  Jolhane Leite, CMO part time et Co-founder & CMO UnlockM Dans cet épisode du podcast Marketing B2B, je discute avec Jolhane Leite, cofondateur d'UnlockM, sur l'importance du community -led growth dans le branding B2B. Nous analysons comment une marque forte peut être un atout majeur pour les stratégies marketing, même pour les petites entreprises, et nous explorons les quatre piliers fondamentaux du branding : la différenciation, l'apport à la stratégie marketing, le sens et la connexion avec le marché. Jolhane partage des tactiques concrètes pour déployer efficacement une marque en community-led growth et souligne le rôle essentiel des communautés dans le développement des marques en B2B, offrant des exemples inspirants. Il nous donne également des conseils pratiques sur l'intégration des communautés dans les processus décisionnels pour optimiser l'impact marketing. Au menu de cette conversation entre Jolhane et Mony : 0:04 Introduction au Podcast Marketing B2B 1:11 Le Rôle des Marques en B2B 6:45 Les Défis du Branding en B2B 7:56 Développer sa Marque : Meilleurs Leviers 11:57 L'Importance du Contenu et de la Co-Création 18:14 Community-Led Growth : Une Stratégie d'Avenir 20:11 Timing pour le Community-Led Growth 22:41 Créer et Animer des Communautés 27:06 Exemples de Succès en Community-Led Growth 30:05 Conclusion et Contacts de Jolhane Références : LinkedIn de Jolhane: https://www.linkedin.com/in/jolhane-leite/ -- ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠. Je suis Mony Chhim et je suis spécialiste LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4, Anna Nadeina talks with Chris, the founder of GoRails, JumpStart, and Hatchbox a suite of products and courses that help tech founders build better products. Chris - https://www.linkedin.com/in/excid3/GoRails - https://gorails.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

The joy of building a startup is that you get to learn from a lot of different people, but usually these meetings are not recorded. In this season of Building Jam we're sharing these raw conversations where we ask the experts about our startup. This week we're learning from Product Hunt's Head of Growth, Jason Levin.(00:49) Jason's top lesson for community growth: doing things that don't scale to connect with people.(03:07) Our top community challenge is trying to scale as our userbase grows - so what do we do?(07:10) The reason Jam doesn't have a community Slack & Jason's experience on why maybe we should(11:33) Jason wrote a book about memes, so we asked him for advice on how to make Jam a meme (philosophically)(16:23) Brand marketing vs. performance marketing w/ a Nike cameo(18:49) Jason, the Head of Growth at Product Hunt, says we should embrace the cringe(22:41) Our 3rd Product Hunt launch: Jam Genies(29:46) Jason's feedback on Jam's approach to community-led growthSubscribe to Building Jam on YouTube, Spotify, and Apple Podcasts. New episodes drop every Friday at 10AM ET. See you there!

Send us a Text Message.Join us as we sit down with Banks Boutte, the visionary co-founder and co-CEO of KitBash3D, to uncover the secrets behind the booming gaming sector, now more influential than music, movies, and publishing combined. Banks offers an exclusive look into how 3D technology is revolutionizing various fields, from automotive to fashion, and breaks down the monumental shifts that have democratized content creation, making high-quality production accessible to all.Get ready to be inspired by KitBash3D's incredible journey since its 2016 inception. We explore how the company is transforming 3D asset creation and distribution, providing tools that empower both major studios and solo creators. Banks delves into the critical need for standardized, reusable 3D assets and highlights the game-changing impact of real-time technology on virtual production, as seen in projects like "The Mandalorian." This conversation promises to spark your creativity and demonstrate how these innovations are opening new doors for artists everywhere.But the excitement doesn't end there. We also explore Banks' transition from acting to entrepreneurship, revealing how his past experiences and personal influences have shaped his approach to business and leadership. With anecdotes about the roles of his parents, mentors, and team sports in his entrepreneurial development, this episode is a treasure trove of insights into the human side of tech innovation. To top it off, challenge your perceptions with a lively round of "Two Truths and a Lie," tackling some of the most intriguing technological innovations in a fun, engaging way. Don't miss out on this enriching and enlightening discussion!Email us with any feedback for the show: spark@postion2.comBanks Boutte X: https://www.instagram.com/banksboutte/Kitbash3D: https://kitbash3d.com/Producer: Anand Shah & Sandeep ParikhTechnical Director & Sound Designer: Sandeep Parikh, Omar NajamExecutive Producers: Sandeep Parikh & Anand ShahAssociate Producers: Taryn TalleyEditor: Sean Meagher & Aidan McGarvey #gaming  #kitbash #3d #entrepreneur #innovation #growth #sales #technology #innovatorsmindset #innovators #innovator #product #revenue #revenuegrowth #management  #founder #entrepreneurship #growthmindset #growthhacking #salestechniques #salestips #enterprise  #business #bschools #bschoolscholarship #company #companies #smartgrowth #efficiency #process #processimprovement #value #valuecreation #funny #podcast #comedy #desi #indian #communityWebsite: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/

On this episode, Kyle Poyar, Operating Partner at OpenView, delves into the transformative power of community-led growth and its impact on businesses. Kyle shares his expertise on how companies can effectively engage with their users to drive sustainable growth and build strong brands.Specifically, Kyle discusses:- The importance of understanding the needs and pain points of your audience.- How to leverage existing communities for faster results.- The role of community in creating a new category, as demonstrated by HubSpot's inbound marketing.- The significance of connecting users with peers to share best practices.- Strategies for amplifying the voices of thought leaders within the community.- The benefits of community-driven support for user activation and value realization.- How community engagement can drive top-of-funnel growth and reduce customer acquisition costs.- The dual role of community members in sharing experiences and learning from others.- The impact of community on overall business metrics and functions.- Effective ways to build a trusted voice within existing communities.Resources Mentioned:Kyle Poyar's Growth Unhinged Community - https://www.growthunhinged.com/Kyle Poyar - https://www.linkedin.com/in/kyle-poyar/OpenView - https://openviewpartners.com/Lloyed Lobo's Book: “From Grassroots to Greatness” - https://FromGrassrootsToGreatness.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

Collin Mitchell and guest Lloyed Lobo delve into the world of entrepreneurship and sales. They discuss the challenges of starting a niche business, the importance of finding your ideal customer profile, and the power of building a community around your brand. Lloyd shares his journey of building Boast.ai and the strategies they used to bootstrap to 10 million ARR. The episode highlights the significance of authenticity, perseverance, and niche targeting in the entrepreneurial journey.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Lloyed Lobo (Co-founder, Boast)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

Jolhane Leite, CMO Part-Time et ex-CMO chez Atelier Particulier, est la personne la plus calée que je connaisse quand il s'agit de parler de Community-Led-Growth. Dans un contexte où on observe une baisse de l'inbound avec un marché qui se tend, le marketing est le premier département à en subir les impacts avec une baisse de budget. Alors dans ce mini-épisode, Jolhane nous explique comment la communauté peut devenir un asset anti-fragile pour faire face à des contextes marché difficiles. Une chose est sure, on ne va pas parler de théorie mais d'actions ultra concrètes et actionnables pour que la communauté soit au service du marketing, du produit et du business.Dans cet épisode découvrez :

Making moves in your business, but hardly moving forward? Are you ready to stop sabotaging your own success?     Today, we're delving into the harsh realities of entrepreneurship with our guest, Lloyed Lobo. His journey is a testament to resilience and success.    From surviving the Gulf War to co-founding the fintech platform Boast.AI, empowering over 100,000 innovators through his community at Traction, and being featured in some of the world's top business publications.     But here's the twist: he isn't just here to share his triumphs. Lloyed feels he has wasted so much time and money on doing the wrong things.    So, we're diving deep into the mistakes he's made along the way, covering everything from the stupid things he's wasted time and money on, to the best investments he's ever made.    Join us as we navigate the pitfalls of entrepreneurial decision-making, revealing what truly matters when it comes to investing your resources wisely.    If you're ready to take control of your journey and make smarter choices, this episode is a must-listen!   #DestressYourBusiness #Entrepreneurship #Wisdom #ResourceManagement #LloyedLobo #PodcastJourney    ---   Helpful resources:   Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Wall Street Journal Bestseller) at https://FromGrassrootstoGreatness.com https://www.instagram.com/lloyedlobo  TractionConf.io Boast.AI

Jolhane Leite, CMO Part-Time et ex-CMO chez Atelier Particulier, est venu au micro du podcast pour casser les idées reçues et croyances que l'on a autour du Branding.Dans un contexte où on observe une baisse de l'inbound avec un marché qui se tend, le marketing est le premier département à en subir les impacts avec une baisse de budget. Le Branding devient donc un asset à ne surtout pas sous-estimer. Alors Jolhane nous explique pourquoi et comment le Branding peut être au service d'une croissance forte et durable.Une chose est sure, on ne va pas parler de théorie mais d'actions ultra concrètes et actionnables pour que la marque soit au service du marketing, du produit et du business.Dans cette Masterclass, découvrez :

On this episode of Embracing Erosion, Devon chats with Jason Smith, the visionary CEO and Co-Founder of Klue. They discuss building bootstrapped businesses vs VC-backed, the risks associated with starting a company, why hiring is a make-it-or-break-it, the downside of corporate decision-making processes, the pros and cons of building in Canada vs the U.S., how often the company vision should evolve, and implementing a community-led growth model, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

In today's episode of Tech Talks Daily, I enjoy a conversation with Lloyed Lobo, the visionary author behind "From Grassroots to Greatness." Lobo brings to the table a riveting narrative that challenges conventional wisdom on brand success in the digital age. He posits that in a marketplace saturated with fleeting innovations, the true differentiator for enduring brands lies not in their products but in their ability to foster genuine human connections through community. Lobo's insights are not just theoretical musings but are deeply rooted in his extraordinary life journey. From spending his childhood in the slums of Mumbai to navigating the challenges of being a Gulf War refugee, Lloyed's experiences are a testament to the resilience and transformative power of community support. His unconventional path, from entering engineering without a high school diploma to cold calling as his first job, and eventually bootstrapping a tech company to significant revenue without any marketing spend, underscores the pivotal role that community engagement and support have played in his success. Through a candid recount of his personal adversities, including a near-fatal bout with COVID and a struggle with depression and addiction, Lobo highlights how communities have been his lifeline, providing not just a safety net but a launching pad for rebirth and success. This episode delves into Lloyed's philosophy that every innovation, no matter how groundbreaking, is destined to become a commodity. The only sustainable competitive advantage, he argues, is the community—a sentiment echoed through his analysis of over a hundred brands and discussions with more than a thousand leaders. Listeners are invited to explore the essence of Community-Led Growth, a concept that Lloyed champions as the cornerstone for creating brands that not only survive but thrive by turning customers into passionate evangelists. He shares how brands like Harley Davidson, Nike, Peloton, and CrossFit have cultivated fierce loyalty and a cult-like following, not through marketing budgets but through the power of community. As we traverse Lloyed's four-step path to greatness, the conversation illuminates how the future of branding is shifting from what companies tell the world about themselves to what their communities say about them. It's a future where authentic human connections are the ultimate currency, and building a community ensures your brand never becomes a commodity.

The World's #1 Personal Development Book Podcast! In today's episode we have the pleasure to interview for the second time Lloyed Lobo author of “From Grassroots to Greatness” Lloyed is a software engineer by education, community builder by passion, he has worked in startups, built companies worth millions and is co-founder of Boast.Ai and Traction.  In this episode you'll learn about the importance of energy and how to create it, diet, exercise, why a relationship can make you a rock star or a peasant, lessons on how to solve loneliness, creating a Wall Street Journal best-selling book, how to be the cool kid on the block, and of course the importance of creating a great community.  We hope you enjoy this incredible conversation with Lloyed Lobo.  Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Wall Street Journal Best-Seller) at https://www.FromGrassrootstoGreatness.com https://www.instagram.com/lloyedlobo To learn more about Lloyed visit: boast.ai/ www.lloyedlobo.com/ Today's episode is sponsored by Audible. Try Audible for free: www.bookthinkers.com/audibletrial. The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers) If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Have you ever wondered how to light the spark that transforms a group of attendees into a buzzing community anticipating your event? Meisha, Joel, and I share our playbook to ignite excitement and connection before the first session begins. We dissect the art of the personal touch in emails—Joel's insightful PS line technique is a game-changer—and the creation of dedicated discussion spaces that create a deeper sense of involvement. Our conversation paints a vivid picture of the pre-event landscape, where preparation meets anticipation, ensuring attendees are not just present but truly engaged.As we navigate the intricacies of community engagement, I lay bare my journey through the world of strategic calls-to-action, where even an email signature can become a powerful tool for involvement. We debate the merits of various platforms, from Slack to Facebook groups, and how to maintain the delicate balance of fostering a space that's not only vibrant but sustains its relevance. Whether you're a community novice or a seasoned pro, this episode unpacks the subtle tactics that can turn a gathering of minds into a dynamic force with enduring impact.To cap it off, we explore the symbiotic relationship between a thriving community and a successful event. Through personal invites and tapping into the power of your community members in event roles, we outline how to grow your circle and enrich the event experience simultaneously. Plus, get a sneak peek at our forthcoming chat with Nathan Schlafer from Marketer Mate AI, where we'll explore the frontiers of AI in campaign content creation. Join us for insights, strategies, and a few laughs along the way as we uncover the secrets to building communities that resonate long after the event is over.Meisha BochicchioMeisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she's not busy behind the screen, she enjoys chasing down Boston's best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she'll always be a Clemson Tiger at heart.LinkedInJoel PrimackJoel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023. Podcast: Community-led Growth ShowWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode

Lloyed Lobo, Founder of Boast.AI and Traction, shares his 13 rules of community-led growth. Download the free powerups cheatsheet: https://marketingpowerups.com/057

Lloyed Lobo got his first understanding of the power of community when visiting his grandparents in the Mumbai slums, and watching people come together in his childhood during the Gulf War. He has since turned this into an entrepreneurial superpower and used community-building to catapult his bootstrapped startup into the big time. He's since written a book about all of this stuff called "From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community-Led Growth". We spoke about the book and many of the topics within. Episode highlights:   1. Community is a company strategy, not a marketing strategy It's not enough to just sit there and layer "community" on top of your existing marketing and expect it to pay back instantly. It has to be part of your company's DNA, something that your customers and your employees can be inspired and motivated by. Attribution is hard, but the results will come. 2. You need to show up for your community or they won't show up for you You cannot take your community for granted. You need to provide them with constant, consistent value with no immediate expectation of reward. They will keep coming for the value, and you are engineering serendipity for future conversations. 3. Don't be afraid to have the sales conversations That said, if you don't ask, you don't get. You cannot be afraid of trying to offer paid value to your community, even if it feels uncomfortable to ask. If you are providing value then people will be happy to talk to you. Not everyone will become a customer, but some will. Use the reciprocity bias to your advantage. 4. There is power in finding your niche and sticking to it Don't try to go too wide chasing vanity metrics. You will get more value out of a smaller community of people who share your exact passions than out of a generic sea of people who couldn't care less. Make sure you identify your people, show up for them, and own your white space. 5. Community can be as much of a moat as technology or industry expertise There are more communities and products to solve problems for communities than ever before but, if you have the right community, you can use it to your advantage. Having an engaged, passionate community can help prevent your company from becoming a commodity. Check out "From Grassroots to Greatness" "In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. Recognizing that true success lies not in products or technologies, but in the power of people, author Lloyed Lobo explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change." Check it out on Amazon. Contact Lloyed You can catch up with Lloyed on LinkedIn or Instagram.

Lloyed Lobo is an entrepreneur, podcast host and community builder, who experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. He Co-founded Boast.Al, leveraging the Community-Led Growth model to propel the company to eight-figure revenue, while also co-founding Traction, a community empowering over 100,000 innovators through connections, content, and capital. SPONSORS: • Surfe (Connect your CRM with LinkedIn in 60 seconds) - https://www.surfe.com?fpr=ssp use this link with promo code JWSURFE5 for a 5% discount on your first year • Apollo (Find, contact, and close your ideal buyers) - https://apollo.partnerlinks.io/ofi3s6f32xsj EPISODE LINKS: • https://www.lloyedlobo.com/ • https://www.instagram.com/lloyedlobo/ • https://www.linkedin.com/in/lloyedlobo/ CONNECT WITH JESSE: • Linkedin: https://www.linkedin.com/in/jessewoodbury/ • Twitter: https://twitter.com/jessewoodbury • Website: https://jessewoodbury.com/ CONNECT WITH CHASE: • Linkedin: https://www.linkedin.com/in/chase-barmore • Twitter: https://twitter.com/ChaseBarmore?s=20 • Website: https://chasebarmore.com HELP US GROW SP: • Join the Sales Players Slack Community: https://launchpass.com/saas_sales_players • Subscribe! • Leave a rating, write a review, and share • Check out the above sponsors, it's the best way to support the show GUEST HIGHLIGHTS: Ian Koniak, Brandon Fluharty, Scott Leese, Jamal Reimer, Jen Allen-Knuth, Andy Paul, Collin Mitchell, Rafael Figueroa, Tim Zielinski, Christian Banach, Rajiv 'RajNATION' Nathan, Belal Batrawy, Christine Rogers, Chris Beall, Dustin Brown, Patrick Baynes, Jeroen Corthout, Nate Nasralla, Gabe Lullo, Vince Beese, Brandon Bornancin, Girish Redekar, Guillaume Moubeche, Lloyed Lobo, Corey Quinn

Lloyed Lobo, the co-founder of Boast.AI and an expert in community-led growth, shares his journey of building deep, meaningful connections in the business landscape. In this inspiring episode, Lobo discusses the significance of genuine relationships in achieving business success. He opens up about his personal experiences, shedding light on how he cultivated a community-centered approach at Boast.AI. Lloyed's insights emphasize the power of authentic connections, not only in fostering business growth but also in enriching personal life. He delves into the importance of aligning company values with personal beliefs and how this alignment propels both individual and organizational success. This episode is a compelling narrative on the intersection of personal values, community building, and business success. Lobo's approach to entrepreneurship, focusing on authentic relationships and community engagement, offers valuable lessons for both budding and seasoned entrepreneurs.   Segmented Timestamps   [00:26] Lloyed's personal 'why' and his parents' influence. [05:01] Adapting to change and personal growth. [08:29] Building a $100 million FinTech company and discussing his book. [16:45] Hiring and firing based on company values. [29:21] Discussing the 'unicorn porn' phenomenon. [36:16] Society's definition of success. [41:18] Playing the long game in business and life.   Notable Quotes   "My why is bringing people together to create impact, to have a good time, to improve the quality of life, to have fun." - Lloyed Lobo "Pain is the precondition for growth. Anything great is on the other side of pain and suffering." - Lloyed Lobo "Great companies have great alignment. It's important to get people excited to become the co-author of a massive impact." - Lloyed Lobo "If you don't hire and fire people based on your values, then you'll never put it in action." - Lloyed Lobo "Your values are constant and make sure the people you're getting in bed with are aligned with you." - Lloyed Lobo "Society's definition of success... All my life I was chasing society's definition of success." - Lloyed Lobo "Life and business is a marathon, not a sprint. To be able to play the long game, you need to be able to sustain yourself mentally." - Lloyed Lobo "You may not get a second chance in life. You may lose, is it worth losing, is all the chase worth losing the relationships that you sacrificed everything for?" - Lloyed Lobo    USEFUL LINKS   Reach Lloyed at: Websites: https://www.tractionconf.io/ | https://boast.ai/  LinkedIn: https://www.linkedin.com/in/lloyedlobo/ Instagram: http://instagram.com/lloyedlobo/  Podcast: https://open.spotify.com/show/6twRL8X8D4CQq9yaazkvuM Youtube: https://www.youtube.com/c/TractionConf Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Wall Street Journal Bestseller) at https://fromgrassrootstogreatness.com/    GET MORE FROM THE CULTURE LEADERS PODCAST Website: https://www.jessicakriegel.com/ Jessica's LinkedIn: https://www.linkedin.com/in/jessicakriegel  Culture Partners LinkedIn: https://www.linkedin.com/company/culturepartners/  Instagram: https://www.instagram.com/jess_kriegel/    Enjoyed the episode? We'd love to hear your thoughts! Please leave us a review. 

Lloyed Lobo, Cofounder, Boast.AI & Traction. Wall Street Journal Bestselling Author, From Grassroots to GreatnessLloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.Lloyed is also the author of the Wall Street Journal Bestselling book, ‘From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth', which covers tactical advice from community-led businesses both big and small, such as Apple, Harley Davidson, Nike, Crossfit, HubSpot, and many more to help readers attract passionate and devoted fans of their own.Lloyed has been covered in Fox Business, Techcrunch, SF Business Journals, Forbes, and several other publications. He has also been a speaker at more than 100 conferences and podcasts including SaaStr, Entrepreneurs on Fire, Marketing School, Mixergy, and more.Unleash the Eagle Within You to soar higher with Coach Ugo Chijiutomi, “The Eagle”, your C.E.O (Chief Encouraging Officer). Here to encourage you to live life knowing your worth. You are worthy and I am here to help you embrace the best version of yourself. Visit https://ugochijiutomi.com to learn more about Coach Ugo Chijiutomi. I share 1 podcast a week and I'm interested in hearing your feedback plus what you would like to hear me talk about. Be sure to like, comment and share the videos with your friends. Be a part of the conversation and subscribe today. I love You! ----------------------------------------------------------------------------------------------------------------------------------- About : International Speaker | Transformational Coach I UN WOMEN U.K. delegate CSW 67|Podcast Host. Email: info@ugochijiutomi.com LinkedIn: https://uk.linkedin.com/in/ugo-chijiutomi-b92547226 Instagram: https://www.instagram.com/ugo.chijiutomi/ ------------------------------------------------------------------------------------------------------------------------------------ Thank You!

Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses. Show NotesConnect With:Jake Randall: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses. Show NotesConnect With:Jake Randall: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mariana Padilla is the co-founder and CEO of KIKrr. She is a self-described smasher of status quos and there's nothing she hates more than being told “this is the way we've always done it.” This mentality is what led her to sign as a co-founder of KIKrr. KIKrr is the disruptive software sales platform of the future. Their unique model allows buyers access to immersive demos so they can try before they buy with cybersecurity software. Mariana's strengths include storytelling, team building, and operations. Mariana previously founded Red Lab Marketing, a social media marketing agency committed to elevating the stories of brands making the world a better place. Mariana is passionate about social justice and keeping it real about business. In her spare time, you can find Mariana exploring Chicago, walking her dogs, or eating croissants at her favorite patisserie. Connect with Mariana & KIKrr kikrr.co redlabmarketing.com https://www.linkedin.com/in/heretoshakeshitup/ https://www.linkedin.com/company/kikrr/ Follow along with Casey & She Sparks Tech: ⁠⁠https://www.linkedin.com/in/casey-bertelsman/⁠⁠ ⁠⁠https://www.instagram.com/shesparkstech/⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/shesparkstech/message Support this podcast: https://podcasters.spotify.com/pod/show/shesparkstech/support

Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital. Lloyed is also the author of ‘From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth', which covers tactical advice from community-led businesses both big and small. The book topped Amazon's new release charts in various categories, including Startups and Business Technology, within mere hours of its pre-sale launch. About the Episode: Today's episode is not a typical coaching episode like we usually do. Instead it's more a typical podcast set up where I interview Lloyed about his battles with mental health while exiting the company he built up to 10 million in recurring revenue.  Connect with Lloyd: Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon) at FromGrassrootstoGreatness.com TractionConf.io Boast.AI https://www.linkedin.com/in/lloyedlobo Recent viral LinkedIn posts Founder fitness (+2,400 likes)  Best way to bootstrap a startup to $10m revenue (+2,000 likes) Best way to raise funding for first time entrepreneurs (+900 likes) Best investor outreach template (+800 likes) Book: FromGrassrootstoGreatness.com | LinkedIn | Podcast | YouTube | Podcast Appearances

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesFrom Grassroots To Greatness — Lloyed's new bookStart with Why — a book by Simon SinekNick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelistsLarry Ellison, Jason Lemkin, Gary VaynerchukFollow Lloyed on LinkedInFrom Grassroots To Greatness websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.Visit our website for the detailed episode recap with key learnings.From Grassroots To Greatness — Lloyed's new bookStart with Why — a book by Simon SinekNick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelistsLarry Ellison, Jason Lemkin, Gary VaynerchukFollow Lloyed on LinkedInFrom Grassroots To Greatness websiteThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Have you ever heard these common myths about building connections and creating a sense of purpose in sales?  Myth #1: Networking is just about exchanging business cards. Myth #2: Purpose is a fluffy concept that doesn't impact bottom-line results. Myth #3: Building strong connections is only for extroverts. In this episode, our guest Lloyed Lobo will debunk these myths and share the truth about how these strategies can accelerate sales success. Lloyed Lobo, the accidental entrepreneur turned Wall Street Journal bestselling author, has a unique journey that has always revolved around the power of community. Growing up in Kuwait to Indian parents who faced educational barriers, Lloyed experienced the importance of connection and unity firsthand. Spending summers in the slums of Mumbai, he witnessed how communal activities like pumping water and sharing meals brought people together. Later, during the Gulf War, Lloyed saw how a shared purpose could unite even in the face of adversity. These experiences shaped his belief that great leaders should cascade purpose, not just goals, and that when people are united by a common purpose, they can move mountains. Lloyed's entrepreneurial spirit was ignited by these experiences, as he learned that entrepreneurship is not just about making money, but about taking an idea and executing it with extreme risk and uncertainty. Building communities became Lloyed's DNA, and it played a vital role in the success of his company, where he realized the true power of connection and the impact it has on mental well-being. His journey is a testament to the transformative power of building connections and creating a sense of purpose. When people are united by a common purpose, they can move mountains. - Lloyed Lobo My special guest is Lloyed Lobo Lloyed Lobo is a renowned author, known for his Wall Street Journal bestseller, "From Grassroots to Greatness." Alongside his writing achievements, Lloyed is also the co-founder of Boast.AI and Traction, showcasing his entrepreneurial expertise. With a unique background that includes being a refugee of the Gulf War, Lloyed brings a fresh perspective to the table. Growing up in a community-driven environment, he witnessed firsthand the power of unity and purpose in overcoming challenges. This experience has shaped his belief in the importance of cascading purpose as a leader and the ability of a strong community to achieve exceptional results. Lloyed's extensive knowledge in community-led growth makes him a sought-after guest for discussions on building connections and driving sales success. Prepare to gain valuable insights from his wealth of experience and expertise in this episode of The Modern Selling Podcast. In this episode, you will be able to: Accelerate sales growth by harnessing the power of community. Empower sales leaders to effectively cascade purpose and drive sales success. Create strong connections and a sense of purpose within your sales team for increased motivation and collaboration. Tap into community-driven approaches to fuel business growth and sales results. Discover the key to understanding and targeting your ideal customer profile (ICP) for sales success. The key moments in this episode are: 00:00:08 - Introduction 00:02:26 - Background and Formative Experiences 00:06:48 - Entrepreneurship and Risk 00:08:36 - From Grassroots to Greatness 00:09:49 - The Power of Community 00:13:17 - The Four Stages of Idea Growth: Audience, Community, Movement, Religion 00:15:22 - The Importance of Human-to-Human Connection 00:16:50 - The Power of Community in Marketing 00:18:30 - Examples of Successful Community Building 00:20:08 - The Journey into Community Building 00:27:21 - Finding the Right Audience 00:28:14 - Understanding the Ideal Customer Profile (ICP) 00:29:30 - Platforms and Communities 00:30:55 - The Power of In-Person Connections 00:33:38 - Community Building Advice 00:40:46 - The Power of Positive Companionship 00:41:08 - The Influence of Founders 00:41:30 - The Importance of Communication 00:42:12 - The Fourth C: Consistency 00:43:54 - Underdog Stories and Entrepreneurship Timestamped summary of this episode: 00:00:08 - Introduction Mario Martinez Jr. introduces the podcast and the guest, Lloyd Lobo. They discuss the importance of energy and connection in building a community. 00:02:26 - Background and Formative Experiences Lloyd Lobo shares his background, growing up in the slums of Mumbai and experiencing the Gulf War as a refugee. He discusses how these experiences taught him the power of community and purpose. 00:06:48 - Entrepreneurship and Risk Lloyd Lobo explains how his experiences as a refugee during the Gulf War shaped his entrepreneurial spirit. He believes that entrepreneurship is about taking an idea to execution and impact while dealing with extreme risk and uncertainty. 00:08:36 - From Grassroots to Greatness Lloyd Lobo discusses his book, "From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community-Led Growth." He explains how building a community can drive growth and shares his experience with leveraging community to grow his own company, Boast.AI. 00:09:49 - The Power of Community Lloyd Lobo shares how building a community of entrepreneurs helped his company, Boast.AI, acquire customers and grow. He emphasizes the importance of community in understanding customer pain points and building relationships. 00:13:17 - The Four Stages of Idea Growth: Audience, Community, Movement, Religion Lloyed Lobo explains that every enduring global phenomenon follows the same four stages: audience, community, movement, and religion. Building a community is essential to avoid becoming a commodity and instead become a cult-like brand or religion. 00:15:22 - The Importance of Human-to-Human Connection Lloyed emphasizes that technology may evolve, but human-to-human connection remains consistent. The most iconic brands and businesses are built on these connections. He shares that he wrote a book on this topic, highlighting its significance. 00:16:50 - The Power of Community in Marketing Lloyed discusses how marketing has changed, with consumers becoming fed up with spam and clickbait. Building a community is crucial for businesses to own their relationships with consumers and avoid relying solely on algorithms and platforms. 00:18:30 - Examples of Successful Community Building Lloyed provides examples of companies like Atlassian and Harley-Davidson that have successfully built communities. These communities have not only saved struggling brands but have also become iconic and influential in their respective industries. 00:20:08 - The Journey into Community Building Lloyed shares his personal journey into community building, starting with cold calling and sales. He realized the importance of communication and connecting with like-minded individuals at entrepreneurial events, which led to the formation of his own community. 00:27:21 - Finding the Right Audience Lloyed emphasizes the importance of loving and understanding your target audience. He shares his experience of building a startup audience and highlights the criteria to consider, such as sustainability, niche size, propensity to pay, and ease of access. 00:28:14 - Understanding the Ideal Customer Profile (ICP) Lloyed explains the process of understanding the ICP by immersing oneself in their world. By identifying their pains, goals, aspirations, and obstacles, entrepreneurs can develop products that address their needs. He also emphasizes the importance of knowing the ICP's circle of influence. 00:29:30 - Platforms and Communities Lloyed emphasizes the significance of knowing where your target audience frequents, whether it's LinkedIn, blogs, or magazines. He suggests creating an online audience through consistent content creation and bringing them together through offline meetups or online community channels. 00:30:55 - The Power of In-Person Connections Lloyed highlights the power of building connections through in-person interactions. He explains that combining multiple senses strengthens relationships and trust. While online communities are valuable, meeting in person can foster deeper connections. 00:33:38 - Community Building Advice Lloyed advises individuals to consider their DNA of giving before building a community. He emphasizes that community building is a marathon and requires time, consistency, and a genuine desire to help others. He also suggests being deliberate about the type of community to build. 00:40:46 - The Power of Positive Companionship Surrounding yourself with positive and uplifting people during difficult times can make those times feel less challenging. Companionship plays a crucial role in shaping our experiences, and having great companions can make any journey, even a difficult one, memorable. 00:41:08 - The Influence of Founders Working closely with founders has given Lloyd the courage to start his own startup. The people we surround ourselves with have a significant impact on our mindset and aspirations. Your community is your currency. 00:41:30 - The Importance of Communication Communication is key to aligning people and building an audience. Without effective communication, you have an empty room. Mario is praised for his high energy communication skills. 00:42:12 - The Fourth C: Consistency Consistency is crucial for success. Whether it's in community building, creation, or communication, consistent actions lead to significant outcomes over time. Overnight success is the result of compound interest on consistency. 00:43:54 - Underdog Stories and Entrepreneurship Lloyd enjoys underdog story movies because they teach valuable lessons about entrepreneurship. It's not about how hard you hit, but how hard you keep pushing forward. From grassroots to greatness, the journey of an underdog is inspiring. Accelerate sales growth Accelerating sales growth relies heavily on building a strong community around your business. Lloyed Lobo emphasizes that this community-building prevents a business from becoming just another commodity. When achieved effectively, it results in creating a solid foundation that helps to accelerate sales growth and drives the success of a business. Empower sales leaders Lloyed's story inspires and empowers sales leaders to focus on creating a sense of purpose and genuine engagement with their audience. He goes on to highlight the importance of consistency and communication in attaining this purpose. Empowered sales leaders equipped with these insights have the potential to transform their business performance and achieve higher levels of success. Create strong connections Creating strong human-to-human connections and fostering a robust community is at the heart of Lloyed's message in this episode. He emphasizes that businesses need to own relationships beyond algorithms and platforms, enforcing the importance of a two-way interaction. By doing so, businesses can build stronger, long-lasting connections which eventually lead to sustainable growth and success. The resources mentioned in this episode are: Check out FlyMSG.io, the free personal writing assistant and text expander application created by Vengreso, the company founded by Mario Martinez Jr. Tune in to the Modern Selling podcast hosted by Mario Martinez Jr. to hear from sales leaders, practitioners, and influencers and learn how to grow your sales numbers at scale. Get a copy of From Grassroots to Greatness, the Wall Street Journal bestseller written by Lloyed Lobo, co-founder of Boast.AI and Traction, to learn 13 rules for building iconic brands with community-led growth. Explore Boast.AI, the company co-founded by Lloyed Lobo, which offers solutions for automating R&D tax claims and innovation funding. Connect with Lloyed Lobo on social media to stay updated on his insights and experiences as an entrepreneur and community builder. Join the Traction community, created by Boast.AI, to connect with other entrepreneurs and access resources and support for building and growing your business. Reflect on the power of community and the impact it can have on your personal and professional life, as shared by Lloyed Lobo in the podcast episode.  

Community-led growth involves multiple communities, including core user communities, spheres of influence (like executives or department heads), and the intersection of these communities. And when you run it alongside a PLG motion, it can be truly powerful. Host Mark Roberge is joined by Andrew Ettinger (CRO, Appen) to discuss applying a community-led growth model at your org. In this episode learn more about: The Three C's strategy Empowering developers and technical leads New roles in community-led growth Starting as a services business before becoming a product business The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-founder of Boast.AI & Traction, Lloyed Lobo.Lloyed's story is a compelling one. Growing up in the slums of Mumbai, he experienced firsthand the power of community. He saw how people came together for safety during the Gulf War and how this sense of community was a lifeline in times of crisis.His experiences with the community continued as he joined HubSpot's inbound marketing community and worked for startups. He learned the importance of surrounding oneself with like-minded individuals and how this can fuel personal and professional growth.Lloyed's belief in the power of community didn't stop at personal experiences. He and his friend started their company, Boast, and had to build a community to grow their business. This community eventually rose to 120,000 subscribers and played a crucial role in their success, attracting customers, partners, and investors.However, despite achieving financial success, Lloyed found himself feeling depressed. He realized that it was because he had lost his community. This realization led him to write a book about the power of community and its role in building iconic brands. He distilled his learnings into 13 rules for community-led growth, hoping to inspire others to embrace the power of community.Lloyed emphasized the significance of community and its impact on individuals' well-being. He mentioned that loneliness is America's number one killer and shared his experience of feeling depressed when he lacked a sense of community.Lloyed introduced the concept of "blue zones," five places where people live long and functional lives. He highlighted that belonging, social connection, and community are essential for a fulfilling life.Key Points from the Episode:Importance of community in personal and professional lifeLloyed Lobo's personal journey and experiences with communityBuilding a community for business growthThe role of community in achieving success and attracting customers, partners, and investorsThe impact of losing community on mental healthLloyed Lobo's book "From Grassroots to Greatness" and its focus on community-led growthAvoiding common mistakes in building and maintaining a communityThe significance of community for well-being and longevityStarting with purpose, vision, mission, and values when building a communityAbout Lloyed Lobo:Lloyed Lobo is a multifaceted entrepreneur, podcast host, and community leader with a remarkable journey. Having endured the Gulf War as a young refugee in Kuwait, he developed a profound appreciation for the power of community during times of crisis. Lloyed's entrepreneurial prowess shines as the co-founder of Boast.AI, a fintech platform that achieved incredible success using the Community-Led Growth model. Under his leadership, Boast.AI reached eight-figure revenues and secured over $100 million in funding.In addition to his fintech endeavors, Lloyed co-founded Traction, a dynamic community that empowers over 100,000 innovators through valuable connections, enriching content, and access to capital. His expertise extends to the written word, as he authored "From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth," a book offering tactical insights from iconic community-led businesses like Apple, Nike, and HubSpot. This literary gem quickly rose to the top of Amazon's new...

In the age where traditional sales tactics seem obsolete, CEOs and founders are shifting to innovative strategies. Lloyed Lobo, co-founder of Boast, accentuates the importance of community-led growth. His journey, from an engineer to a salesperson, and ultimately, to the co-founder of a company aiding businesses in accessing R&D funding, underlines the value of community.Lloyed divides community-led growth into four stages: audience, community, movement, and cult. He believes that it starts with a passive audience, and, with engagement, it transforms into an active community. When this community works collectively towards a cause, it becomes a movement, and finally, with deep-rooted beliefs, it can shape into a cult (in a good way).By curating events, insightful blog posts, and actively engaging with his audience, Lloyed created a trusted hub for entrepreneurs. He also emphasizes founder-led sales in a startup's initial stages, suggesting that personal touchpoints build credibility and rapport.Furthermore, Lloyed points out that community-driven platforms don't just boost sales but propel innovation by fostering a collaborative space for knowledge sharing. As the world progresses, businesses that prioritize and integrate community-building will emerge as leading brands.Chapters00:39 Introduction of special guest Lloyed Lobo, co-founder of Boast.03:55 Boast integrates with technical and financial systems to streamline funding.08:05 Lloyed Lobo's journey from engineering to sales to co-founding Boast.12:10 The challenges of cold calling and finding the right audience14:39 Framework for targeting the right audience: passion, niche, propensity to pay, ease of access15:56 Identifying white spaces in the market: lack of support and tactical content20:16 Hosting meetups and the importance of consistency22:29 Understanding the ideal customer profile and their aspirations25:46 Using events and community to engage and build loyalty28:57 Founder-led sales and the importance of product-market fit33:05 Hiring for trajectory and the importance of grit and determination35:24 Founder reinventing their job and excitement of trying new things39:18 The role of community in building enduring brands.41:12 Lloyed Lobo's journey from humble beginnings to success.45:18 The importance of loving your customer and adding value.45:43 Lloyed Lobo's book "From Grassroots to Greatness".About GuestLloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.Lloyed is also the author of ‘**From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' **(foreword by Jason Lemkin), which covers tactical advice from community-led businesses both big and small, such as Apple, Harley Davidson, Nike, Crossfit, HubSpot, and many more to help readers attract passionate and devoted fans of their own. The book topped Amazon's new release charts in various categories, including Startups and Business Technology, within mere hours of its pre-sale launch.About CompanyBoast.ai is a leading financial technology firm that simplifies the process for companies to access government incentives, including R&D tax credits and innovation grants. Leveraging a blend of expertise and automation, Boast.ai streamlines the claims process, maximizes claims amounts, and reduces the risk of audits. With their integrated platform, businesses can secure the funds they need to fuel their growth without giving up equity or taking on debt. Founded by Lloyed Lobo, an award-winning entrepreneur experienced in technology and business development, Boast.ai is committed to supporting businesses from grassroots to greatness, ensuring they fully capitalize on the financial opportunities available to them.Social Links You can learn more about and connect with Lloyed Lobo in the links below.Connect with LLoyed on LinkedIn: https://www.linkedin.com/in/lloyedloboGet Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' https://fromgrassrootstogreatness.com/Additional LinksTraction Community - Explode Your Growth (tractionconf.io)Boast | Be Confident, Be Ready, Be ProtectYou can learn more about and connect with Alice Heiman in the links below.Connect with Alice on LinkedIn: https://www.linkedin.com/in/aliceheiman/Check out Alice's website: https://aliceheiman.com/

Throughout human history, sacred texts and religious congregations have epitomized the enduring power of collective belief. This sense of community, united by a shared doctrine, forms a bond that transcends boundaries, emphasizing not just individual salvation but a collective spirit that uplifts and unifies. Similarly, while a SaaS company is distinct from a religion, it thrives on the relationships it fosters within its user base, emphasizing connections, shared experiences, and the collective value they bring.Lloyed Lobo of Boast.AI, having delved into the successes of iconic companies like Apple, Atlassian, and more, offers insights into harnessing community-driven growth in his book, "From Grassroots to Greatness." Today's episode takes listeners on a journey with Lloyed, highlighting the significance of community-led growth in B2B SaaS, with his book serving as a beacon for those seeking to deepen their understanding.Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon) at https://FromGrassrootstoGreatness.comHigh-Level OverviewThe Power of Collective Belief: Drawing parallels between religious congregations and the potential of building strong communities within the B2B SaaS sector.Relationships and Connections in SaaS: Discussing the importance of nurturing relationships, fostering connections, and creating shared experiences among users.Case Studies of Iconic Companies: Analyzing the growth and community-building strategies of enduring companies like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, and others.Lloyed Lobo's Insights and Learnings: Delving into Lloyed's research, his interactions with over a thousand leaders, and the distilled knowledge he provides in his book.Community-Led Growth in B2B SaaS: Exploring the transformative impact of community-driven growth strategies on businesses and understanding its long-term benefits.Community-Led GrowthIn an era where customers no longer buy products but experiences, the importance of community-led growth cannot be understated. Building a community fosters genuine connections, creating a platform where customers don't just use your product, but actively champion it. This human-centric approach positions companies at the forefront of consumer minds, forging deeper ties and ensuring longevity in a rapidly evolving market landscape.Value-driven Content Creation: Start by generating content that is both educational and beneficial to your target audience. This builds trust and positions your brand as a thought leader in your domain.Engaging Forums and Groups: Create spaces, be it online forums or social media groups, where your community can engage, ask questions, and share their experiences. This not only facilitates peer-to-peer learning but also provides invaluable feedback.Exclusive Events and Webinars: Host events that offer exclusive insights, previews, or discussions. This not only fosters a sense of belonging but also gives members a reason to stay engaged and involved.Collaborative Product Development: Involve community members in beta testing, feedback rounds, and even ideation sessions. This not only improves your product but makes them feel valued and integral to your brand's success.Community Ambassadors: Identify and nurture active members to become ambassadors. They can further evangelize your brand, offering a more authentic voice that resonates with potential customers.Feedback Mechanisms: Implement clear channels through which community members can provide feedback on products, services, or even community activities. This ensures continuous improvement and adaptability.While the tactics to cultivate community-led growth can vary, the underlying principle remains consistent: value your community members as co-collaborators, not just consumers. Their collective wisdom, enthusiasm, and advocacy can drive your brand to new heights. As you venture into this realm, remember that genuine engagement and mutual respect are the keystones of any thriving community. Embrace them, and watch your brand flourish in ways you'd never imagined.

True success lies not in products or technologies, but in the power of people. Why do some companies have loyal, cult-like followings while others blend into oblivion? If we look around, we begin to notice that traditional marketing is losing its edge and many entrepreneurs are struggling to stand out.  It becomes clear that a thriving community can be your biggest asset. This breakthrough has launched Lloyed Lobo to new heights and led him to coin the phrase: " If you build a community, you won't become a commodity!". Lloyed joins the show to reinforce this message.  Lloyed is an entrepreneur, podcast host and community builder.  As a young refugee in Kuwait, he witnessed the strength of community in evacuating the population to safety. His new book, From Grassroots to Greatness -13 Rules to Build Iconic Brands with Community Led Growth has topped Amazon's new release charts in a number of categories. This book dives into what Lloyed learned after talking to 1,000+ leaders and looking behind the growth of obscure ideas that went on to become enduring companies like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, and more.  

John welcomes entrepreneur, author and community builder Lloyed Lobo shares his experiences and insights on building his own startup and bringing it to eight figures in revenue. His unique background as a young refugee from Kuwait during the Gulf War has shaped his perspective on community-led growth. John and Lloyed also discuss his book, "From Grassroots to Greatness," and discover the 13 rules to build iconic brands with community-led growth. They also dive into the importance of pain in personal and professional growth, and how surrounding yourself with the right people can positively impact your mental health and the importance of aligning with a greater purpose.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: bit.ly/JBMembershipConnect with Lloyed on LinkedIn: https://www.linkedin.com/in/lloyedlobo/Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon) at https://FromGrassrootstoGreatness.com

Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital. In this episode, you will learn How Lloyed's early experiences as a young refugee during the Gulf War influenced his perspective on the importance of community What the "Community-Led Growth" model is and why it's becoming increasingly popular in the startup ecosystem How does a brand know if the community-led growth strategy is right for them What were the first steps Lloyed took to build a community around Boast.AI? And how did he ensure that this community was authentically engaged and not just another "subscriber list"? For companies just starting out, what actionable steps can they take to start building a loyal and engaged community Brands and  organizations, apart from Boast.AI, that have been doing an exceptional job at community-led growth For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

The World's #1 Personal Development Book Podcast! In today's episode we have the pleasure to interview Lloyed Lobo author of “From Grassroots to Greatness” Lloyed is a software engineer by education, community builder by passion, he has worked in startups, built companies worth millions and is co-founder of Boast.Ai and Traction.  In this episode you'll learn about how someone came from a rickety old bus in Kuwait during a war to helping build companies worth millions of dollars, why community is crucial to success, how money isn't the answer to life's problems, the importance of consistency, and the frameworks for how you can start to build a community today. We had such a fun time talking about Lloyed's colorful background and how he has built something worth a lot more than money can buy. If you are looking to start a business or build a community worth staying around for, listen up!  This episode is a MASTERCLASS in community building! We hope you enjoy this incredible conversation with Lloyed Lobo.    Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon) at FromGrassrootstoGreatness.com Today's episode is sponsored by Audible. Try Audible for free: www.bookthinkers.com/audibletrial. The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers) If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time! Chapters: 00:00:00 - Intro 00:05:34 - The Impact of Childhood Experiences 00:10:35 - Building Community from Behind a Computer Screen 00:15:38 - Building a Community Creating Success 00:21:02 - Creating a Movement: Values and Consistency 00:26:09 - The Importance of Consistency in Building a Community 00:31:09 - From Virtual Summit to Community Growth 00:36:13 - The Power of Human Connection 00:41:32 - The Fuel of Rejection 00:46:47 - Outro

Lloyed Lobo has been covered in Fox Business, Techcrunch, SF Business Journal, Forbes, and many other publications. Lloyed Lobo is an entrepreneur and podcast host who experienced the Gulf War as a young refugee in Kuwait. Lloyd leveraged the Community-Led Growth model and bootstrapped to eight-figure revenue then secured over $100m in capital. Lloyed is the author of ‘From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. The book topped Amazon's new release charts in various categories, including Startups and Business Technology, within hours of its pre-sale launch. Looking forward to this talk today. Welcome Lloyd to The Nice Guys.From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules to skyrocket your business with Community Led Growth, covering tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and more. Grab your copy at www.FromGrassrootsToGreatness.com Connect with Lloyed Lobo:Website: www.FromGrassrootstoGreatness.com LinkedIn: https://www.linkedin.com/in/lloyedlobo Instagram: https://instagram.com/lloyedlobo TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth. Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17) - Lloyd asks me how I manage with 6 kids (4:48) - Appreciates his wife for her support and keeping the family in sync (7:49) - How his daughter's comments challenged his workaholic mindset and being present for the birth of his 3rd child (10:12) - Why he was forced to step out of his company (13:20) - What is community-led growth (18:26) - How Boast.ai helps companies (22:14) - Why people associate print media with legitimacy and how he got referral partners from his weekly newspaper column on startups (29:15) - Why your idea will fail without consistency (36:51) - The key strategies SaaS company can adopt to grow their community in today's market (42:35) - How his cold emails for podcast outreach gets over 70% open rate (48:50) - Creating content for superfans, contributors and lurkers (51:43) - Favorite books, apps and business leaders (55:24) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lloyed-lobo-community-led-growth

Lloyed Lobo is the co-founder of Boast.ai & Traction, boasting an impressive $100 million in funding, and the esteemed author of "From Grassroots To Greatness: 13 Rules to Forge Iconic Brands through Community-Led Growth". He is here to impart invaluable insights to inventors, startups, and small-scale manufacturers. In this episode, Lloyed unveils the crucial stages of audience engagement, their profound impact on hardware product sales, and actionable tools to initiate immediate community-building efforts. Here are the key takeaways from this episode: Every obscure concept that evolves into a global sensation traverses four distinct phases. Understand the progression from an audience to a cohesive community and eventually into a dedicated cult brand following. Discover how to transform an obscure idea into a devoted cult brand by focusing on communication, creation, and unwavering consistency. Embrace inbound marketing strategies to educate and engage your audience effectively. Recognize that your audience evolves into a community when they come together around a shared purpose that transcends your product. Foster an unyielding belief in your mission, as yesterday's innovation can quickly become today's commonplace, as seen by Nike, Harley, and Apple. Cultivate a feedback loop that transforms customers into brand evangelists, driving organic growth. Build a thriving community by adhering to six core values that unleash happy "CAMPERs" – Connection, Autonomy, Management, Purpose, Energy, and Recognition. Identify your ideal customer profile to effectively target your community-building efforts. Map out your circle of influence to discover the platforms where your potential community members congregate. Choose the type of community you wish to create, be it a community of practice, product enthusiasts, or playful engagement. Focus initially on building your audience, subsequently nurturing them into a thriving community. Concentrate on acquiring email addresses as a key step in your journey to interact and engage with your audience effectively. Lloyed Lobo Links: LinkedIn | Boast.AI | Book The Product Startup Podcast Links: https://www.ProductStartup.com/ Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube Mako Design Links: https://www.makodesign.com/ YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter Kevin Mako Links: Instagram | LinkedIn | Quora | Facebook | Twitter Partner: PTC's best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality. Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to eight-figure revenue and secure over $100m in […]

Lloyed Lobo discusses his book “From Grassroots to Greatness” and ways to build iconic brands with community-led growth. Lloyed is the co-founder of Boast.Al where he leveraged the community-led growth model to bootstrap the company to eight-figure revenue. He is also co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. You've seen him in places like Fox Business, Techcrunch and Forbes. Host, Kevin Craine Do you want to be a guest? Visit Everyday-MBA.com/guest

In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change. More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast  Lloyed's website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth

SEGMENT‌ ‌1 with Lloyed Lobo,‌ ‌‌starting‌ ‌at‌ ‌0:00‌:‌ ‌ ‌There are a lot of ways to grow a business. Many people use product-led growth or sales and marketing-led growth. But what about community-led growth? ‌Lloyed Lobo shares how he grew his business using his community. SEGMENT‌ ‌2 with Kevin Flynn,‌ ‌‌starting‌ ‌at‌ 23:15:‌ ‌ ‌I've been using Zoho One for many years to run my business. I was recently at the annual Zoholics meeting and spoke with some of their customers, including Kevin Flynn of Premier Opthalmic, about how Zoho has revolutionized their businesses. SEGMENT‌ ‌3 with Laura Lady,‌ ‌‌starting‌ ‌at 40:45‌:‌ ‌ ‌Getting a product into retail stores is a particularly difficult challenge. Lara Lady, founder of FryAway, is here to share what has worked for her!Visit Barry's Blog for complete show notes.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3306444/advertisement

Why do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset.However, building and nurturing a community takes time - relationships cannot be an afterthought. When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat.In this session, Jason Lemkin, Founder at SaaStr, and Lloyed Lobo, Cofounder at Traction discuss the journey behind creating the world's largest community for SaaS and Business software, where hundreds of thousands across the globe actively engage through mega conferences, events, meetups, podcasts, blogs, social media, and more.Specifically, Jason and Lloyed dive into:- Audience vs community, what is the difference- Getting your community started, bringing people together, and seeding it at the beginning- How to ensure your community sticks and sustains for the long haul- The most impactful way to add new members- Unique strategies and tactics to keep the community engaged and drive interpersonal connections between members- The key metrics for community successGrab a copy of From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth at FromGrassrootsToGreatness.comLearn more at https://tractionconf.ioLearn more about SaaStr at https://www.saastr.com/This episode is brought to you by:From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules to skyrocket your business with Community Led Growth, featuring tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and many more. Grab your copy at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#community #clg #communityledgrowth #marketing #startup

Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses. Show NotesConnect With:Jake Randall: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses. Show NotesConnect With:Jake Randall: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can't control the narrative 100%, the ability to connect with our champion users, advocates, and build communities that inevitably drive business results is often undervalued. Today, Mike talks about community-led growth. Show NotesConnect With: Mike Rizzo: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can't control the narrative 100%, the ability to connect with our champion users, advocates, and build communities that inevitably drive business results is often undervalued. Today, Mike talks about community-led growth. Show NotesConnect With: Mike Rizzo: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.