Podcasts about Brandfolder

Today, David is speaking with Brian Parks. Brian is the Founder and CEO of Bigfoot Capital. Prior to starting Bigfoot, Brian was on the executive team at P2Binvestor, a working capital-focused marketplace lender. Brian was the Founder and CEO of Brandfolder, an enterprise SaaS digital asset management company (acquired), General Manager at Galvanize, one of the first co-working and coding Bootcamp companies (acquired), and employee #1 at Next Great Place, an online travel distribution company (shut down). Brian began his career in commercial lending at First Tennessee Bank (2 years) and moved into lower-middle market M&A advisory investment banking at The Cypress Group and Green Manning & Bunch (5 years). Brian holds a Bachelor of Business Administration in Finance from Southern Methodist University and is a CFA Charterholder. What You'll Learn: What is Venture Debt Banked vs Fund Credit Path from Investment banking to Operator to Growth-Oriented Loans Understanding When is the Time for a Founder to Step Down as CEO  Difficulties of Being an Emerging Manager Favorite Quote: “You cannot heck track record, It takes time” --  The Capital Stack All Things Tech Investing and Value Creation Early growth investor David Paul interviews the world's greatest ecosystem, learns how to start and scale your own business, and finds an edge in today's capital markets.  To connect with David, visit:   Twitter -https://twitter.com/davidpaulvc ( CLICK HERE) Substack -http://davidpaul.substack.com/ ( CLICK HERE) LinkedIn -http://linkedin.com/in/Davidpaulvc ( CLICK HERE) IG -https://www.instagram.com/davidpaulvc/ ( CLICK HERE)   DISCLAIMER: David Paul is the founder and general partner at DWP Capital.  All opinions expressed by David and podcast guests are solely their own opinions and do not reflect the opinions of DWP capital.  This podcast is for informational purposes only and should not be relied upon for decisions. David and guests may maintain positions in the securities discussed on this podcast.

This week's guest is Luke Beatty who is a partner at TCG and has been one of the fixtures of the Colorado tech ecosystem over the past 20 years. Her has a unique distinction that he successfully founded and sold two companies based in Colorado (Associated Content and BrandFolder.) and was also the managing director at Techstars Boulder. On this episode Luke shares with Adam and Chris why being a "People collector" is vital to success.Check out more about what we're up to at Range.vc Connect with hosts and the Range VC team on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Investor Connect, Hall welcomes back Brian Parks, Founder & CEO of Bigfoot Capital. Headquartered in Denver, Colorado, and founded in 2017, Bigfoot has provided over $30M in non-dilutive capital commitments to growth-stage software companies across the U.S. Their relationships with their portfolio companies tend to last 2 to 3 years and they are instrumental in supporting companies to get to subsequent capital raises or M&A transactions. Brian founded Bigfoot after having been an operator in early-stage software companies since 2010. During that time, Brian was Co-Founder & CEO of Brandfolder (acquired by Smartsheet), an executive team member at a marketplace lending business, and employee #1 at an online travel distribution company. Prior to that, he was an M&A investment banker and a commercial banker. Over the course of his career, Brian has been involved in multiple financings and acquisitions totaling north of $500M. Brian gives an update on what he has been doing since the last interview, discusses what he is passionate about and shares some of the challenges startups and investors face. You can visit Bigfoot Capital at , via LinkedIn at , and via Twitter at .  Brian can be contacted via email at , via LinkedIn at , and via Twitter at .  ____________________________________________________________________ For more episodes from Investor Connect, please visit the site at:    Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Lucy Hitz, Director of Content at Ally.io

In this episode, we talk with Marketo veteran and Sr. Marketing Operations Manager at Brandfolder, James Houser, about how to wrangle a cohesive #MarTech stack, how to create a solid marketing and sales environment focused on scalability, and his experience working at Marketo.

In this episode, rachel, Kendall, and Brett talk about: * Realizing you're the facilitator person in your friend group..and in college, and grad school... * The reality of mechanical engineering not living up to the idea of it * Getting that first software engineering job with no software engineering background * The power of networking * The consequences of having no real management experience * How being less outgoing/energetic than Kendall affects one's management style * Leadership based in assembling the Avengers and stepping aside * Modeling team interactions and desired behaviors * Hiring a leadership coach and how it was lifechanging * How authoritarian leadership slows things down * Surprise beekeeping hobby! * Biking as a mental health practice You can find Brett on LinkedIn, on Twitter as @bnekolny, and on the Rands Leadership Slack. Special thanks to Mel Stanley for our theme music

James Winter, the VP of Marketing at Brandfolder joins the podcast. We talk how to structure compensation plans, what key metrics to track in marketing, what you should do about KPIs and much more.

Today's episode brings us James Winter, VP of Marketing of Brandfolder. I was lucky enough to chat with James the day after Smarsheets acquired Brandfolder. We talk about Colorado, living in San Francisco and moving to Colorado, lack of substance on linkedin, challenging feedback, acquisitions, and Peyton Manning. Enjoy!

Why are so many marketers so afraid of sharing what works and what doesn’t? In this episode, we chat with James Winter, VP of Marketing at Brandfolder, who has a decade of marketing experience. His current company has been making big news lately after getting acquired by SmartSheet. James has also held previous marketing roles at AspireIQ, Dialpad, Nexmo, and Seagate Technology.

Why are so many marketers so afraid of sharing what works and what doesn’t? In this episode, we chat with James Winter, VP of Marketing at Brandfolder, who has a decade of marketing experience. His current company has been making big news lately after getting acquired by SmartSheet. James has also held previous marketing roles at AspireIQ, Dialpad, Nexmo, and Seagate Technology.

News from: CirrusMD, Make4Covid, Colorado COVID-19 Talent Network, Guild Education, Energize Colorado, Misty Robotics, Puro Logistics, PharmaJet, Brandfolder, Smartsheet, Sphero, Sumologic, Red Canary, Ping Identity, LogRhythm and a lot more! Support us on Patreon! Fun swag available - all proceeds will directly support the Colorado = Security infrastructure. Come join us on the new Colorado = Security Slack channel to meet old and new friends. Sign up for our mailing list on the main site to receive weekly updates - https://www.colorado-security.com/. If you have any questions or comments, or any organizations or events we should highlight, contact Alex and Robb at info@colorado-security.com This week’s news: Join the Colorado = Security Slack channel A playful game of hide-and-seek returns to Denver for 2020 with digital twist Crisis Innovators: How 8 Colorado startups are fighting Covid-19 Can a group of 14 white Colorado tech leaders change the state’s startup diversity scene? Denver's Brandfolder acquired by Smartsheet for $155 million Sphero Global Challenge | Virtual STEM Competitions Data analytics unicorn with Denver 'HQ2' files IPO plans Red Canary - Detecting, preventing, and mitigating ransomware Ping - 4 Ways to Make More Intelligent Workforce Authentication Decisions LogRhythm - Monitor and Defend Medical Devices in Real Time Proactively detecting threats through AI Job Openings: Ping Identity - GRC Analyst Honeywell - Information Systems Security Officer BofA - Cyber Security Analyst Facebook - Network Security Engineer, Detection Colorado Judicial Branch - System Security Engineer NREL - Cyber Security Analyst NBCUniversal - Cyber Security Platform Engineer - DNS Zoom - Sr. Security Analyst, Threat Hunting Strive Health - Cloud Security Engineer Pearson - Intern - Security Engineering Upcoming Events: This Week and Next: ASIS - WEBINAR: DE-ESCALATING DANGEROUS SITUATIONS - 9/3 C.Springs ISSA - September 2020 Online Series - 9/3 Colorado Springs Cybersecurity - Virtual First Friday Cyber Security Social & Mixer - 9/4 Denver ISSA - Secure Access Service Edge framework (SASE) - 9/8 NoCo ISSA - September Chapter Meeting - 9/10 Cyber Security Summit Denver - 9/10 View our events page for a full list of upcoming events * Thanks to CJ Adams for our intro and exit! If you need any voiceover work, you can contact him here at carrrladams@gmail.com. Check out his other voice work here. * Intro and exit song: "The Language of Blame" by The Agrarians is licensed under CC BY 2.0

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with James Winter, VP of Marketing at Brandfolder. The interview focuses on James’ past experiences and current role working in the B2B software as a service (SaaS) industry. Brandfolder is a company that helps marketers and creatives track, manage and protect their brand elements across all platforms. Highlights James talks about his past working experience and the different industries he has worked with, including roles in telecom and other software firms. James talks about the paradigm shift within brands functioning and how they have been inundated with the explosion of content, whether it’s video or photos or 3d files, or 360-degree viewer images. James discusses the different challenges faced by brands managing various digital assets. James mentions that he strives to get inside the customer's head and that’s what interests him the most about marketing.  Brandfolder is working on inbound marketing and G2 for reviews as it tends to influence their deals. James discusses the typical customer’s journey which ultimately leads to a traditional SaaS opportunity stage model, ultimately leading to a purchase of a subscription or even a multi-year deal. James explains the challenges within a customer’s journey and making them understand the difference between DAM and Cloud storage - as technology can easily solve their problems. James explains some of the aspects of Brandfolder’s content strategies and covers a focus on generating content through videos and advertising on social media platforms. Brandfolder is more inclined to focus on the demand-side and works on how to illustrate the brand value with the ads on paid social media platforms. Brandfolder’s main goal is tied around a qualified pipeline and this is determined based upon the deal value after a qualification call occurs with a sales representative. James mentions how there is reporting around leads and other marketing metrics, but the big focus on what marketing is accountable for is tied to a qualified lead pipeline. Key Points James Winter said “And you know, if you're selling one or two products, it can be relatively easy to distribute that asset or, organize it in the sort of typical folder base structure. But, when you're talking about these lengthy supply chains and the stakeholders at a lot of different touchpoints, it gets a little bit more tricky.” While discussing challenges, James said that Digital Asset Management is in a weird category where it's simultaneously really new and really old - depending on the type of prospect and their familiarity with the technology. Resources James Winter: LinkedIn Brandfolder: Website Motion: Ultimate Thought Leadership Course for B2B Tech Companies

News from: Buderflys, Latitude, Bonusly, TeamSnap, Brandfolder, Coalfire, Webroot, Zvelo, LogRhythm and a lot more! Support us on Patreon! Fun swag available - all proceeds will directly support the Colorado = Security infrastructure. Come join us on the new Colorado = Security Slack channel to meet old and new friends. Sign up for our mailing list on the main site to receive weekly updates - https://www.colorado-security.com/. If you have any questions or comments, or any organizations or events we should highlight, contact Alex and Robb at info@colorado-security.com This week’s news: Join the Colorado = Security Slack channel Denver earbud startup wants you to listen to podcasts longer Colorado company creates tool to help stores manage lines online Boulder employee rewards startup Bonusly closes $9M funding Boulder sports-tech company sees uptick in business, raises $5.5M Getty Images Selects Digital Asset Management Platform Brandfolder to Power its Media Manager Coalfire - New HC3 report defines security assessments needed for healthcare organizations during and after COVID-19 Webroot - The Future of Work: Being Successful in the COVID Era and Beyond Zvelo - Lifecycle of a Website LogRhythm Wins SC Award’s “Best SIEM Solution” for the Second Year in a Row | LogRhythm Job Openings: Fastly - Sr Director of Security Operations CenturyLink - SR MGR INFORMATION SECURITY Transamerica - Assistant General Counsel, Privacy and Security Caterpillar - IT Analyst II – Multifactor Authentication (MFA) Kyrus Technology - Reverse Engineer Android applications ULA - Information Security Engineer 2 Charles Schwab - Sr. Security Engineer Twilio - Compliance Engagement Analyst FireEye - Senior Information Security Consultant Upcoming Events: This Week and Next: ISSA Denver - Priyank Nigam: Radio Frequency (RF) Hacking 101 - 6/9 ISSA C.Springs - June Online Series - 6/11 NoCo ISSA - June Chapter Meeting - 6/11 ISSA Denver - Zechariah Oluleke Akinpelu: Practical Approach to Application Security - XSS, SQL Injection and Web Shell Exploitation - 6/11 NCC (C.Springs) - 2020 Cyber Symposium - 6/15-16 CSA Denver - June Virtual Meeting - 6/16 ISSA Denver - Matthew Titcombe: DoD Contractors & Those Supporting Them…Are You Ready To Get Audited?!? - 6/16 ISSA Denver - Brad Rhodes: Using "Big Data" Tools to Understand Your Cyber Environment - 6/18 View our events page for a full list of upcoming events * Thanks to CJ Adams for our intro and exit! If you need any voiceover work, you can contact him here at carrrladams@gmail.com. Check out his other voice work here. * Intro and exit song: "The Language of Blame" by The Agrarians is licensed under CC BY 2.0

Today, I interviewed James Winter, the VP of Marketing at Brandfolder. James shared his thoughts about how to make paid social ads work for SaaS, why you need reliable marketing attribution, the importance of mentors and so much more. Check out the show...

Today, I interviewed James Winter, the VP of Marketing at Brandfolder. James shared his thoughts about how to make paid social ads work for SaaS, why you need reliable marketing attribution, the importance of mentors and so much more. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/how-to-make-paid-social-ads-work-for-b2b-saas-james-winter/

This week on Career Crashers Isaac is joined by Philip Gross. Phil is an accounting manager at Brandfolder who has built a great career by learning through his work and not being afraid of pursuing new opportunities. 5 Years Ago Phil was working as a tax accountant, in a job lots of people would love to have. It is the type of role people normally think of as safe and secure, but for Phil, there was something missing. He wanted something more so he left and continued found his way to working in startups. In this week's episode, Phil shares his story and advice for others who are feeling the itch to move past a safe job towards a career they truly enjoy. In this episode: - Phil's career journey going from a tax accounting job he didn't like to a career he loves working in a startup - How do you know when it's time to move on from a stable job that's just not making you feel alive anymore - Phil's advice for people working in good jobs that they know aren't quite right for them for the long-term - Trusting your instincts in your career - Taking the opportunity to learn from the people you work with - Follow Philip on twitter at https://twitter.com/philipggross We also want to hear your story. If you've created an opportunity and found a career that makes you feel alive, send it to Isaac [at] crash.co For more resources on creating a great career Check out Crash.co and download our book, Crash Your Career. Get it on Amazon or at crash.co/crashyourcareer

What's it like in your first year of your first job as head of marketing? For one thing, you have to build your team. On this episode, I interview James Winter, VP of Marketing at Brandfolder, about his first year in his first VP marketing role. What we talked about: From job hopper to explosive growth at his first VP role Sell to the buyers, not to the analysts If you're looking for the trip of a lifetime, go to Colombia Check out this and other episodes of The Marketer's Journey at Apple Podcasts, Spotify, or our website.

In an industry where paid social ads can go for upwards of $40 per click, it’s necessary to have solid sources of organic traffic. Using a multi-touch attribution approach helps you find the most efficient source of organic traffic to invest in. This is exactly what James Winter (VP of Marketing) and his team at Brandfolder are doing. In this episode of The Digital Fast Lane, James and I discuss: Leveraging the virality of a brand Educating customers on re-branding Using the available data from Facebook and Instagram to expand upon the user experience Resources mentioned in this episode: Bizible - B2B marketing attribution & planning software G2 - business software & services reviews Brandfolder’s branding guide Contentful - CMS You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

James Winter, VP Marketing at Brandfolder, explains why they maintain flexibility in their metrics and why a successful quarter is one in which they hit any one of their big three targets. He holds some opinions that differ from the crowd, including why you should start your career at a big company, why job hopping is a good thing, and that 80% of the value a SaaS marketing team delivers isn't where most people think it is. He also speaks to the massive value of purposefully building an informal bench of outside experts for help and much more.

This week we talk to Brian Parks, the co-founder of Bigfoot Capital and Brandfolder. Brian and Dan talk about being relentlessly resourceful in business and how it can dramatically improve the probability of a business succeeding.

This week we talk to Brian Parks, the co-founder of Bigfoot Capital and Brandfolder. Brian and Dan talk about being relentlessly resourceful in business and how it can dramatically improve the probability of a business succeeding.

How to reach out to James Winter: The marketing industry is constantly changing, especially when it comes to content. If you want to make it long term, you have to stay up-to-date on those changes. This week, we sat down with James Winter of Brandfolder to learn what trends are currently taking content marketing by storm and how to take advantage of them (and any others that become big) for your business. Biggest Trends in Content Today At the moment, there are two major trends in content that James recommends keeping in mind as you work on your content marketing strategy. The first is the decreasing shelf life of content. This can be anything from videos or photos to GIFs or whitepapers. It doesn’t just mean written content. In today’s mobile world, people are constantly looking for the most up-to-date information. To perform well on different online channels, your content assets need to be regularly refreshed, and in many cases, evergreen. This translates to a need for higher production of assets, meaning you can’t always get away with only producing one piece of content for every one of your social channels. To stay relevant, you have to create relevant content. This means paying special attention to the shelf life of each asset. The second trend to be aware of is the rise of video. YouTube is no longer the only platform where video performs well. In fact, it’s quickly become a solid strategy for reaching consumers and fostering engagement for your business. In many cases, including Facebook and Instagram, ads that contain videos are prioritized over those with only photos or text. The same applies to simple posts that contain videos. This is because videos invite users to engage much more than just words or a photo can do. People relate more to businesses that are relatable. Video helps make your company more relatable by putting a face and personality to it. Although these trends are currently taking the content world by storm, it’s important to keep in mind that they can change at any time. This is where staying aware of the direction marketing is headed comes into play. The most successful companies are on the cutting edge of content and other marketing strategies, as well as SEO and Google’s algorithm focus. There isn’t one particular location you can look to for up-to-date information, but there are still a number of ways to say on top of the changing landscape. These are the two James recommends looking into if you want to stay on top of trends. Staying Up to Date On Changing Trends The first place you should look for up-to-date information on current marketing trends is the list of podcasts for your niche industry. Podcasts are great because they’re timely and you can rest assured the information contained in recent episodes is relevant to what you’re trying to do. The second location you can look to for relevant information on changing content trends is your network. This can include people you know personally, as well as experts in the industry who you only know by their content. And if you have trouble finding the right people to follow, James is happy to offer some suggestions. Just reach out to him via Twitter or LinkedIn. The Bottom Line If you’re still a little reticent about the importance of staying atop current content trends, here’s the bottom line: The creative your company creates is responsible for 85% of your ads’ performance, as well as a large portion of how your website performs overall. If you have the right creative for your content assets, you’ll be that much more successful than your competitors who have fallen into the trap of “over-wordsmithing” and a subpar reliance on relevant, relatable content. Don’t be afraid to prioritize the new trends you learn about from podcasts or your network. You never know how much they can help your business in the long run. On the other hand, the biggest mistake you could make besides not creating relevant content is diving into too many new tactics at ...

Using Brandfolder to manage your beer brand assets Find Brandfolder: Web: brandfolder.com We’ve talked on this show before about the importance of having a brand or media kit easily accessible. There are a number of ways to manage this, but there is a specific platform, Brandfolder, that was made just for this purpose. There can be a large number of assets that you need to manage as a brand. Logos, sales sheets, UPC codes, photography, point of sale and retail graphics, plus more. As a designer that creates many of these items, and needs to manage these assets in folders, it can become a challenging task to stay organized and up to date. Not only does organizing this stuff become daunting, so does distributing them. With Brandfolder, you can create special kits, containing items of your choice, that can be made just for certain needs. Have a kit for retailers, distributors, a kit for your sales team, press kit, a brand kit, or any other collection of assets you need distribute. Today we are joined by Luke Beatty, who is the CEO of Brandfolder, and has lots of insights on brewery brand management through a number of breweries that use his platform.

Welcome to the Branding with Purpose Podcast with Host Shantha Wetterhan and Special Guest Luke Beatty, CEO of Brandfolder Topic:  How to Build a Sustainable Brand In this episode Shantha and Luke talk about branding, the dos and the don'ts and how to build a sustainable brand. Meet Luke:  Prior to joining Brandfolder as CEO, Luke served as the President of Media Brands at Verizon and as a Managing Director at TechStars in Boulder. In 2004, Luke founded Associated Content, which was sold to Yahoo in 2010. Along with riding a bicycle every day, Luke is a youth lacrosse coach and fly fishes around the world. He holds a Master’s from Harvard University and an undergraduate degree from Connecticut College. To learn more about Brandfolder visit www.brandfolder.com The opinions expressed during this episode are for inspiration, information and motivational purposes. Enjoying the Conversation?  Subscribe to the Show!  Visit the Branding with Purpose Podcast Show Page at www.up2meradio.com to learn more about the network, the podcast, the host and the guests. You can find, like and share us on Facebook at Up2Me Radio and follow us on Twitter @Up2Meradio

“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder. We discussed all of this and more on this week’s episode of the On Brand podcast. About Luke Beatty Prior to joining Brandfolder as CEO, Luke Beatty served as the President of Media Brands at Verizon and as a Managing Director at TechStars in Boulder. In 2004, Luke founded Associated Content, which was sold to Yahoo in 2010. He holds a Master’s from Harvard University and an undergraduate degree from Connecticut College. Along with riding a bicycle every day, Luke is a youth lacrosse coach and fly fishes around the world. Episode Highlights Brand’s today are more dynamic. Luke kicked off the show with something he talks about a lot — why brands today are more dynamic than ever before. There are three drivers of dynamic brands ... 1) Alignment. “Brands want to define their own adjacency.” This requires a deep understanding of meaning. You can’t just switch the brand's colors. You have to know what’s behind a big move like this. 2) New products. It’s harder than ever to capture attention and launch new products. However, brand can be a powerful tool. “Look at IHOP/IHOB.” IHOP has gained attention through this conversation about changing their iconic brand name. Whether or not they change their name for good, we’re all talking about IHOP — and about their expanded burger menu. 3) Revenue. Simply put, money is a driver. Creating new instances of the brand means more money. This is why sports brands introduce throwback uniforms — to sell more uniforms. Beyond creative. “Most (brand) tools today are about creating creative.” That’s why Luke and the Brandfolder team focus on analytics in addition to asset management. “We provide library metrics for your brand.” Luke went on to detail the three layers of measurement and insights. What brand has made Allen smile recently? “Patagonia!” Luke shared why he believes Patagonia is the quintessential dynamic brand. To learn more, go to brandfolder.com or you can email Luke. You can also follow Luke on Twitter. WARNING: There will be tweets about fishing and bikes, in addition to brand talk. As We Wrap … Before we go, I want to flip the microphone around to our community … Julia Carcamo gave me a shout on Twitter about my new book. Thanks, Julia! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

This week on DisrupTV, we interviewed Luke Beatty, CEO & Chairman at Brandfolder, Gaurav Dhillon, Chairman & CEO at SnapLogic, and John Kao, Chief Evangelist at hu-manity.co. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

As they say, "content is king." And getting your company's brand assets in order can often be like pulling a sword from stone. In this podcast, DMN sits down with Brandfolder CEO and chairman Luke Beatty to discuss best practices for digital asset management, and building a brand voice that echoes across all channels.

Luke Beatty serves as the Chairman and CEO of Brandfolder, a digital asset management platform located in Denver. Prior to that, he served as the President of Media Brands at Verizon/ AOL. Luke founded Associated Content, Inc. in 2004 and served as its President & CEO. He sold that company to Yahoo in 2010. Prior thereto, Luke served on the executive management team of WAND, Inc. His expertise is in contextual advertising models, online media collection, and distribution strategies. In his free time, Luke is a youth lacrosse coach and fly fishes around the world. He holds an M.Ed. from Harvard University and a B.A. from Connecticut College.

Do you have the 3Cs required to run a successful design business? There’s a lot more to running a successful design business than just being a good designer. In fact, being a good designer may be the least important thing for your design business. Don't get me wrong. If you're a bad designer chances are your business won't succeed. However, I know many great designers who don’t have what it takes to run a successful design business either. There’s nothing wrong with working for an employer throughout your design career. Just like are some chefs are destined to run their own restaurants while other chefs are content working in someone else's kitchen. But if you are a designer who wants to run your own design business, it will take skill, determination and perseverance. Plus a little thing I like to call the 3 Cs. Be sure to listen to the podcast where I go into more detail on each of the following. Curiosity. As a designer, you need to be curious. Curiosity is what will keep you growing as designers. Curiosity is what helps you to keep up with trends or learn from the past. Curiosity is what keeps you in the know on new software, apps and gadgets to help you in your work. It’s your curiosity that ensures you don’t get left behind. Competence. You have to have a level of competence if you want to succeed as a designer and as a business person. It's not necessary that you be a great designer to run a successful design business, but it sure helps. Competence is what helps you grow and master your craft. You may be good at what you do, but imagine how much better you can be if you continue to pursue it and get better at it. That takes competence. Confidence. If you have unwavering confidence in yourself, chances are you are going to succeed. Having confidence means that even when you fail you succeed because you have the confidence to learn from your failure and become better for it. Look at Thomas Edison, the man who said he failed himself to success. In his quest to invent the light bulb he had many failures before succeeding. In fact, there’s a famous quote by Edison that goes. “I have not failed. I’ve just found 10,000 ways that won’t work." Seeing failure as an opportunity to learn takes confidence. The same goes if you want to run a successful design business. When a client doesn’t like a design or a direction you are taking. Don’t see it as a failure. See it as a learning opportunity and grow from it. Even the greatest designers in the world get it wrong more often than they get it right. But when they do get it right, it’s great. It’s all part of the process. Having confidence in yourself and your abilities will go a long way in ensuring your business’s success. The 3Cs There you have it. The 3 Cs to a successful design business. Curiosity Competence Confidence When you have all three, your road to success will be almost guaranteed. How are you with the 3Cs? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Rich I am starting a website design and media company and I want to offer reseller hosting. It seems like I have heard you say that you offer hosting to your clients but I haven't heard any specifics. Do you have any specific/detailed advice for getting started with reseller hosting? To find out what I told Rich you’ll have to listen to the podcast. Resource of the week BackupBuddy I've shared BackupBuddy as a resource before. The reason I'm doing so again is that iThemes just released an update to this great WordPress plugin that makes it even easier for web designers to work between staging sites and live sites. The new and improved Push & Pull features means never having to make changes on a live site again, potentially breaking it. With BackupBuddy you simply pull the most recent live site to your testing server. Make and test the changes, and then push them out to the live site. It's that easy. Episode Sponsors Thank you to this week's sponsors. Save on Millions of stock photos, vectors and more with an exclusive deal for Resourceful Designer listeners by visiting http://storyblocks.com/resourcefuldesigner. Take control of your band with Brandfolder, the solution for digital brand assets. Get a 90-day free trial by visiting http://brandfolder.com/resourcefuldesigner Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com  

Does your community promote "Shop Local"? A "Shop Local" campaign is quite common in smaller communities. Especially those near large metropolitan areas. The purpose of these campaigns is to encourage people to support local businesses by shopping in their hometown. The city of Cornwall Ontario where I’m from is 1 hour from Ottawa Ontario, Canada’s capital, and 1 hour from Montreal Quebec, one of the largest cities in North America. With both of these metropolises so close, Cornwall is constantly encouraging its citizens to "Shop Local". Their marketing campaigns explain things like: The convenience shopping locally offers. Getting to know the people you deal with on a first name basis. Developing a sense of pride in supporting your community. Sure, these "Shop Local" campaigns are more geared towards retail stores, encouraging people to buy their groceries, clothing, and household items nearby. But these same principles are also adopted by many local businesses. It’s inevitable that as a designer, whether you do print design, web design or any other type of design, you will be approached by local people wanting to hire you because they want to shop locally. This creates a great opportunity for you if you live in a small community where you don’t have a lot of competition. You can become the go-to person for anything design related. However, there is a problem when a client takes the whole shop local thing a bit too far. That's when they want you to deal locally as well. That’s what I really wanted to talk about today. When "Shop Local" tethers your ability to do your job. I’m talking about clients that insist any help you get or any products you source are acquired locally. Maybe you offer print brokering as part of your business. In my business, I have a few local printers available to me. However, I get much better prices from printers that are not in my local area. The same goes for things like T-Shirts. Sure I can get them printed locally but at almost double the cost of my non-local supplier. So what can you do when your client insists you shop locally? You have two options. Use the local talent and charge your clients accordingly. Or, you can explain to your clients that they have nothing to worry about because by dealing with you, they are shopping locally. Just like a local caterer is not required to source their food locally, you shouldn't be required to source your products locally either. Where the people on your team are located or where you get your supplies from shouldn’t matter to your client. Simply by dealing with you, they are shopping locally and reinvesting in their community. After all, your business is part of their community. If you explain it to your clients this way and show them how you can possibly save them money along the way, you should be able to convince them that hiring your local business is in their best interest. Have you ever had issues with clients wanting you to shop locally? Let me know how it worked out for you by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Elly I've been having some problems with meeting new design clients in a neutral location. If we've only spoken on the phone or by email, they don't recognise me and walk right past! I often intercept clients speaking to other people in a café asking if they're me, and it's embarassing, let alone not creating a proffessional first impression to the client. I'm young and prehaps I don't look like the clients' idea of a graphic designer. How can I get clients to recognise me when I'm meeting them? To find out what I told Elly you’ll have to listen to the podcast. Resource of the week WhatTheFont Mobile App The new WhatTheFont Mobile App version 2.0 is a game changer in font identification. Made by myfonts.com and available on both IOS and Android, this new version of the app makes identifying fonts as easy as point and click. To know more about this new App you can read the article I wrote about it. Episode Sponsors Thank you to this week's sponsors. Save on Millions of stock photos, vectors and more with an exclusive deal for Resourceful Designer listeners by visiting http://storyblocks.com/resourcefuldesigner. Take control of your band with Brandfolder, the solution for digital brand assets. Get a 90-day free trial by visiting http://brandfolder.com/resourcefuldesigner Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com  

How good are your Touchpoints? You know the saying you’re only as strong as your weakest link? When it comes to the success of your design business, you’re only As Strong As Your Weakest Touchpoint. What is a touchpoint? Touchpoints happen every time someone interacts directly with your brand. Touchpoints are the pivotal gateways when a potential client decides whether they want to take the next step towards working with you or to back away and look elsewhere. It doesn't matter how good a designer you are, if you have touchpoints that fail, you may be losing potential clients before they even get a chance to discover how great you are. Take inventory of your touchpoints. There are many touchpoints to ever business. They include everything from your website to business cards, flyers, any blog posts you write, and any advertising you do. They also include your voicemail message, your tradeshow presence, and the clothing you wear. Touchpoints include anything a potential client comes in “touch” with before, during and after they meet you. Simply having touchpoints is not good enough. Each one of them must properly represent your brand because they are where potential clients will form opinions of you and your business. In order to evaluate your touchpoints, it may help if you take a step back and look at your brand from an unbiased perspective. You are used to seeing your business from your side. But how does the world see you and your business? All touchpoints matter. When it comes to your business, every touchpoint matters. But if every touchpoint matters, then how do you manage each touchpoint so that it properly reflects your brand? The answer can be found in a three-step process. List Evaluate Take Action Managing your touchpoints through this formula will make sure each touchpoint is optimized, satisfies its need, and is inviting to clients. Step 1) List your touchpoints Start off by listing all of the current touchpoints you can think of. The key word here is "all." Include things like; your website your emails address and email signatures your marketing material including business cards and stationery Any advertising you do your voicemail and phone greeting your vehicle your office space your personal appearance any others you can think of Once you’ve listed all your touchpoints, you then need to evaluate each one based on your brand. Step 2) Evaluate your touchpoints Once you have your list, you need to evaluate each touchpoint individually. It might be easier if you have someone else do this for you because the goal is to find the weaknesses in your touchpoints. If you do it yourself you may tend to overlook any failures. The purpose of this discovery phase is to help you to find the opportunities so you can make improvements. Remember, a touchpoint may not be bad, but it may have room to improve. Step 3) Take Action Once you've discovered which touchpoints are your weakest links, you can now take the necessary steps to improve them. Keep in mind that any deficits you found are actually opportunities to better your brand image. The smallest details can influence someone’s decision on whether or not they want to work with you. Evaluating touchpoints is an ongoing task Now that you have your list of touchpoints, set yourself reminders to revisit them on a regular basis to see if there are new ways to improve them. As technology changes, so will the effectiveness of each touchpoint. Some helpful, powerful tools you can use are customer evaluations and site surveys. Ask your current clients for help evaluating your touchpoints. Remember that this is not about a single touchpoint, but about all of them. Take the time to evaluate them individually and as a group. When it comes to marketing yourself and your design business, every touchpoint is an opportunity to attract new clients and grow your business. When was the last time you evaluated your touchpoints? Let me know your thoughts on this subject by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Summer When I am designing logos and need to purchase a font for it, do I buy the license for myself or do I buy it for the client the logo is for? I would not be giving the font to the client, only an outlined vector file of the final logo (plus jpeg, png and so forth). In these situations, who should own the license? To find out what I told Summer you’ll have to listen to the podcast. Resource of the week Peek by UserTesting UserTesting.com provides qualitative research by real people when testing your website, app, prototypes, wireframes, email campaigns and more. You can even test your competitors’ sites. Tests are performed by real people in the right target market and provide valuable insights on how people interact with your products. After the test, you get video, audio and written feedback that can help you spot inadequacies you wouldn't otherwise know about. UserTesting has a free service called Peek that gives you a short 5 minutes sample of the power of UserTesting. Get your free 5-minute evaluation at peek.usertesting.com Episode Sponsors Thank you to this week's sponsors. Save on Millions of stock photos, vectors and more with an exclusive deal for Resourceful Designer listeners by visiting http://storyblocks.com/resourcefuldesigner. Take control of your band with Brandfolder, the solution for digital brand assets. Get a 90-day free trial by visiting http://brandfolder.com/resourcefuldesigner Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com  

Brandfolder is Colorado startup solving the business problems of digital asset management and whose customers ALREADY include UnderArmour, Slack, L’Oreal, Waze, OpenTable, Oskar Blues and a bunch more. This was an important conversation for any startup, particularly those whose strategy includes getting high-profile clients! Developing a powerful niche  Convincing customers to adopt a new method  How to develop a brand that is accepted by famous brands 

Our latest guest, Anna Griffin, is arguably the definition of #GirlBoss. The former CMO of Smartsheet (our parent company) and current CMO of Intercom joins us to chat about all things brand engagement. In this enlightening conversation, we dive into what Anna believes is the true definition of a brand and we learn the secret to standing out by creating meaningful experiences. Anna shares the many phases of her accomplished career and provides insightful perspective on succeeding as a woman in business. She's a seasoned vet and has worked with many of the world's greatest brands (a few of which are named in her bio). Trust us, this is a conversation you do not want to miss.  Guest Bio:Anna Griffin is the CMO of Intercom. Prior to her current role, she led up marketing at Smartsheet, Brandfolder's parent company. Anna describes herself as someone drawn to innovation engines and visionary companies that challenge the status quo. She's spent her career working to develop positioning and brand strategies for emerging challenger brands and established corporate evolutions, including Apple, Nortel, Sony, Land's End, Bank of America, Toys-R-Us, Saturn, and Royal Caribbean Cruise Lines. Her specialty is in B2B2C business models where proper brand recognition drives sales preference and growth. Anna has received two Golden Effies, Best B2B Campaigns of the year 4x over, Edgar R. Murrow Award for Digital Media, named Advertising Women of New York's Game Changer, and Moves Magazine Power Woman 2018.Key Takeaways:We learn about the future of brand engagement and the standards we should all be holding ourselves to as the digital world evolves. What defines a brand? Anna shares her insight on what makes or breaks a brand.We discuss the power of manifestation and Anna's belief that when you manifest a story for yourself, it will find you. Anna shares her perspective on the value that women bring to business.

Anyone who has worked in the creative industry knows that no two roles are the same. From agencies big and small to in-house gigs across a variety of industries, creative roles can vary greatly. Miranda Miller, senior marketing designer at Brandfolder, shares her creative journey and the lessons learned as she has grown throughout her career. In this episode, Miranda shares her insights on how her agency experience coupled with her love for working with her hands has turned her into the designer she is today. She touches on how being thrown into the fire taught her to trust herself and how she's learned to appreciate the criticism and critiques received along the way. Miranda is the creative visionary behind so much of what we do here at Brandfolder, and we're excited to share a bit of her journey with you all!Miranda Miller, senior marketing designer at Brandfolder, started her creative career with a BA in Creative Advertising from Michigan State. Following school, she took a leap of faith and moved to Colorado on a whim. Her talent landed her a role as an agency designer at Crispin Porter Bogusky, where she worked on high profile brands such as Dominos, Hotels.com, and American Airlines. With a healthy mix of big and small agency experience throughout her career, Miranda brings a fresh perspective to the B2B SaaS world, helping Brandfolder to stand out to marketers and creatives alike.