Swears and Does Hair

Setting service minimums isn't just about protecting your business — it's about safeguarding your time, energy, and income so you can stay profitable and sustainable as a bridal beauty artist. In this episode of the Swears and Does Hair podcast, I'm diving deep into why service minimums are essential, how to communicate them without scaring off your brides, and where to weave this policy into your business touchpoints for fewer client pushbacks. If you've ever struggled with last-minute service reductions, client resistance to minimums, or felt guilty for setting boundaries, this episode will walk you through how to reframe the conversation so that your clients see the benefit for themselves. You'll leave with real-world strategies to simplify your booking process, protect your income, and confidently enforce policies that support your beauty business long-term. Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

Raising your rates as a bridal hairstylist or makeup artist can feel terrifying, but it doesn't have to be! In this episode, I'm breaking down exactly how to increase your prices with confidence—without scaring off potential clients or second-guessing yourself.

Want to ease into wedding season with less stress and more intention? In this episode, I walk you through my "So That"method to uncover your true business goals, identify what's really holding you back, and create a game plan for a smoother, more profitable season. Whether you need more dream bookings, better work-life balance, or a stronger marketing system, this episode will help you set up your best wedding season yet! If you're a bridal hairstylist or makeup artist looking to attract more aligned clients, build a stronger brand, and streamline your wedding season workflow, this episode is for you. ✨ Grab my 365 Content Ideas for Bridal Artists Trello Board to take the guesswork out of content creation: https://www.beautybusinesscollective.co/offers/pzomEkfZ/checkout Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

Is creating content for your bridal beauty business a right or a privilege? In this episode, I dive into the real role of content creation in your marketing and how to balance it with an exceptional client experience. Brides don't just want to see the final look—they want to connect with your process, your personality, and the experience you provide. But does that mean content should come before your clients? Nope! I'm breaking down how to create marketing content effectively without compromising the experience your brides deserve. You'll learn: How to capture content passively during wedding days without being intrusive The power of styled shoots, content days, and trials for creating high-quality marketing materials Why understanding photography, videography, and social media psychology is a game-changer for attracting your dream brides If you're struggling to find the right balance between content creation and delivering a premium experience, this episode is for you!

Social media can absolutely shift the entire course of your career. It can open doors you may not have had access to previously. I will never diminish its power to transform your business for the better. But  when it feels like social media is changing overnight and keeping up has become confusing, overwhelming, and frankly too time consuming, how do you still use it to build and grow your bridal business without sacrificing your sanity, your confidence, or your passion for the wedding industry? Where's the line between marketing to brides and becoming just another beauty influencer? Here are the mindset shifts I'm making when it comes to social media in 2025, and how you can use and apply those same shifts to regain your mental health balance while still effectively marketing your bridal hair or makeup business. Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

If you are planning on growing your bridal hair or makeup business in 2025, now is the time to take a step back and evaluate your workflow process to maximize your efficiency and your income. Today's episode takes a look at how to shift your perspective and how your processes determine your profits. Want to snag access to my Workflows Masterclass? Click here! Want to get your hands on my number one best selling educational resource- Golden Emails Templates? Click here! Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

After nearly a year off the air, I'm finally back in your ears with a new season, new insights, and a whole lot to say about burnout, imposter syndrome, and not letting taking time away from your business hold you back from achieving the amazing things the Universe has in store for you. I'm so excited to rejoin your on your journey with today's episode! Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

You can find Carlena online at https://www.instagram.com/hairpinsandhappiness/ Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

You can find Brandee online at https://www.instagram.com/brandeegaar/ Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

You can find Renee on Instagram at https://www.instagram.com/reneemarieacademy/ Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

If you're not saying the level of growth in your bridal hair or makeup business you want, you probably have a problem with either your messaging or your visibility. Unfortunately most people jump directly to visibility. they think that getting more eyes on their Instagram or their Tiktok or their Youtube or whatever in their business will instantly give them more success but what they often skip over is step number 1 which is figuring out your messaging. This week's episode will help you identify which one is actually the problem in your marketing strategy and how to fix it if it's your messaging. Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

This week I'm interviewing fellow makeup artist, educator, and podcaster Kayleigh Keen from @bykayleighpodcast! Join the conversation as we tackle what it looks and feels like to be an online educator in the beauty space, how to find the right educator for you, and our thoughts on what those looking to get into the mentorship and education space should keep in mind! You can follow Kayleigh on Instagram at https://www.instagram.com/bykayleighpodcast/ and make sure to give her show a listen, too! Don't forget! My signature mini-course on how to build a stand out brand to market your bridal business, Unique AF, is back this month! You can find out more at https://www.beautybusinesscollective.co/uniqueAF Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Join me as I interview California hairstylist and makeup artist Rachel Lusk on how she maintains the mindset of Paid & Peaceful over Booked & Busy to keep a healthy work-life balance without sacrificing success in her career! Want to follow Rachel and join her subscription on Instagram? Check her out at https://www.instagram.com/rachel.luskhmua/ Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Streamline Your Bridal Hair and Makeup Business: Insights into Seamless Client Experiences In this episode I discuss how to streamline your bridal hair and makeup business to ensure seamless client experiences. I delve into the significance of updating your workflows and organization in preventing costly oversights. I emphasize the importance of responsive booking processes in maximizing bookings. I share tips you can implement to enhance your business operations and improve your relationship with your clients. I also discuss the merits of software like HoneyBook in automating parts of your workflow to free up more time for you to focus on your craft. Listen in as we debunk some business myths, explore customer relationship management, navigating trials, and understanding the value of small, consistent steps to propel your bridal hair and makeup business forward. Save 25% on your first year with Honeybook: https://share.honeybook.com/sue28643 Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Grab the checklist here -->. https://beautybusinesscollective.mykajabi.com/engagementseasonlist Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Setting rates for your wedding hair or makeup business can be a frustrating and complicated process if you're new. And even if you've been doing it for a while sometimes you can end up either second guessing yourself or wondering if you're leaving money on the table. Today we're going to be talking about that more often overlooked piece of the pricing puzzle: travel costs. What should you charge, when should you charge, where should you charge for. Read the article here: https://www.beautybusinesscollective.co/blog/travelchargesforbridalartists Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Come join me today while I interview the wonderful Carly Jo of Carly Jo Makeup about how becoming a bride-to-be herself has helped to shift her perspective and make changes in how she runs her business to improve her bride's client experience. Want to follow Carly Jo? Check out her Instagram here and give her a follow! https://www.instagram.com/carlyjomakeup/ Join the VIP list and get first access to the once a year Black Friday deals! --> https://www.beautybusinesscollective.co/vip-list Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Welcome to the first episode of Season 3 of the Swears and Does Hair Podcast! This week we are diving into tipping culture in the United States, the history, its impact on the salon and beauty industry, and how you can navigate and level up your mindset regarding receiving tips from brides on the wedding day. If you're a hair or makeup artist that caters to brides and you're not seeing the levels of income you desire, this episode is for you! Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Do you want to enhance your client interactions and ensure crystal-clear communication in the wedding industry? Look no further! I have the solution that will help you achieve improved clarity and understanding with your clients. By implementing a proactive approach to avoid communication issues, you can guarantee a seamless experience for both you and your clients. Say goodbye to misunderstandings and hello to a new level of professionalism and satisfaction in your hairstyling and wedding service endeavors. In this episode, you will be able to: Uncover the secrets to handling unresponsive brides and ensuring smooth communication. Realize the significance of integrating a communication clause in your contracts and how it can safeguard your business. Discover how maintaining a proactive approach can circumvent communication issues and promote clarity in the business relationship. Learn to take command over the planning process by setting strategic deadlines. Gain insights on how to set boundaries and manage client expectations to avoid future problems in the wedding industry. This Week's Key Moments:00:05:52 - Challenges with Communication, 00:09:26 - Importance of Proactive Communication, 00:16:11 - Setting the Timeline, 00:17:26 - Creating a Relaxing Atmosphere, 00:19:01 - Adding People to the Schedule, 00:20:19 - Finalizing the Contract, 00:25:07 - Reconfirming Details, 00:30:47 - Setting Boundaries with Clients, 00:31:35 - Flexibility and Boundaries, 00:33:12 - Identifying the Source of Problems, 00:35:02 - Understanding Client Burnout, 00:39:24 - Clear Communication and Deadlines, 00:45:14 - Importance of Clear Communication, 00:46:49 - Communicating the Benefits, 00:48:00 - Flexibility and Boundaries, 00:50:59 - Letting Go of Negativity, 00:54:02 - Prevention and Self-Reflection, 01:00:16 - Season Three Preview Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

If you're feeling overwhelmed and unprepared when unexpected emergencies arise on wedding days, leading to stressed-out brides and a tarnished reputation, then you are not alone! Many self-employed bridal hairstylists and makeup artists find themselves in this frustrating situation, despite their best efforts. They may be relying on last-minute improvisation, lacking clear protocols and plans, and struggling to handle unforeseen circumstances gracefully. As a result, they are unable to create a seamless and flawless experience for their clients, jeopardizing future bookings and potential referrals. In this episode, you will be able to: Uncover the crucial role of robust financial management and the essence of emergency funds specifically for self-employed moguls in the wedding sector. Delve into the ethical implications of providing services while ill or potentially spreading contagious diseases. Discover how to adopt a proactive stance to crisis management and formulate a list of absolute scenarios. Understand the importance of fostering a reliable network of colleagues for stand-ins rather than depending on unfamiliar individuals. Grasp the significance of possessing a precisely drafted contract addressing replacement procedures and client predilections. This Week's Key Episodes:00:01:20 - Importance of Financial Planning, 00:04:44 - Ethical Considerations, 00:08:49 - Preparing for Emergencies, 00:11:16 - Building a Strong Network, 00:15:33 - Building a Flexible Team, 00:16:46 - Handling Replacement Issues, 00:19:53 - Importance of a Well-Written Contract, 00:21:18 - Being Proactive and Prepared Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

If you're feeling overwhelmed and frustrated with the constant struggle to make your bridal hairstyling and makeup business profitable, then you are not alone! Despite your best efforts, you may be finding that your income is inconsistent and unpredictable, leading to financial stress. You may be taking on too many low-paying gigs or undercharging for your services, resulting in a cycle of long hours and little reward. But fear not, because by effectively managing your finances, you can achieve the profitability and long-term success you desire in the bridal industry In this episode, you will be able to: Gain insight into the value of efficient finance management in bridal hair and makeup enterprises. Absorb actionable strategies that foster effective wealth planning and money control. Realize the importance and rewards of issuing regular salaries to bridal artists. Delve into managing cash flow to protect your business from extreme revenue fluctuations. Grasp the importance of retirement planning to fortify your future financial position. This Week's Key Moments:00:00:53 - Importance of Money Management, 00:03:00 - Year-End Bonuses, 00:05:12 - Feast or Famine Mode, 00:08:03 - Separate Business Finances, 00:16:04 - Setting a Salary for Better Financial Management, 00:19:26 - Managing Income and Expenses for Better Cash Flow, 00:21:20 - Building a Profit Account for Year-End Bonuses, 00:22:55 - Structuring Bank Accounts for Tax Refunds, 00:26:07 - The Importance of Effective Money Management Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Dive into the world of tailored content and messaging with me in this episode of the Swears and Does Hair podcast! As a small business owner or entrepreneur in the beauty industry, reaching the right target audience is crucial for growing your Instagram engagement. In this video, I break down the impact of targeting specific audiences and how it can help you optimize your Instagram presence. Discover the key strategies, like automating your posting process and curating your followers, that will train the algorithm to work in your favor. Don't miss this opportunity to learn how to effectively utilize your time, achieve balance, and avoid burnout. Watch now to unlock the secrets of successful Instagram growth! In this episode, you will be able to: Discover the compelling reasons behind adopting multiple Instagram accounts for your business expansion. Learn how to use Instagram's algorithm to your advantage for attracting suitable audiences. Grasp how to customize your content and messaging to effectively engage specific demographics. Uncover efficient methods for managing and streamlining multiple Instagram accounts using strategic apps. Recognize the importance of emphasizing quality over quantity for a reliable and result-driven Instagram marketing approach. Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Are you a bridal hairstylist or makeup artist struggling to differentiate your wedding services from general salon services? Join me as I share my insights and recommendations on how to effectively market your services to brides and moms, but be prepared for a shocking twist that will leave you questioning everything. If you're feeling frustrated because potential clients confuse your wedding services with general salon services, leading to lost bookings and missed opportunities, then you are not alone! Despite your best efforts in showcasing your expertise and showcasing specialized offerings, clients may still perceive your services as interchangeable, causing them to overlook your unique skills and offerings. As a result, you may struggle to effectively market and differentiate your wedding services, missing out on valuable business and growth opportunities. In this episode, you will be able to: Decode the significance of targeted messaging as a core element of strategic marketing. Understand the benefits of compartmentalizing your services through the creation of separate websites. Harness how defining one's principal business from supplemental businesses can achieve competitive advantage. Identify the role of maintenance package offerings in fostering trust and retaining customers. Comprehend the importance of tailored messaging when marketing distinct services such as weddings versus general salon services. This Week's Key Moments:00:01:08 - Marketing Yourself with Spa and Salon Services, 00:05:22 - Creating Specific Marketing Messages, 00:11:05 - Clarifying Your Website, 00:15:28 - Importance of Separate Websites, 00:16:47 - Benefits of Targeted Websites, 00:18:27 - Primary and Supplemental Businesses, 00:19:23 - Offering Maintenance Services, 00:24:46 - Differentiating Salon and Wedding Services, 00:32:40 - Creating Collateral for Trials, 00:34:02 - Understanding Your Audience, 00:39:07 - Quality Over Quantity Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Are you struggling to communicate with brides ? In my 16+ working in this unique niche of the beauty industry, I discovered the key to success: building a bond with brides that goes beyond the ordinary. Join me as I reveal the secrets to building trust through high-touch communication and use my tips to instantly level up your emails and gain back valuable time in the process! Effective Communication and Strong Connections In the realm of professional wedding services, effective communication is paramount. Bridging the gap between vendors and brides requires creating solid connections, a process that breeds trust and mutual understanding. The right balance in communication builds a productive working relationship, ensuring an integral bond that resonates throughout the planning process, avoiding misunderstandings and enhancing the overall experience in dealing with brides. In this episode, you will be able to: Harness the power of influential communication tactics to bridge the gap between artists and potential brides. Learn how clarity and punctuality in communication lay the ground for successful relationships. Unleash the potential of automation in facilitating regular and more effective touchpoints with brides. Recognize the strength of high-touch communication in building a strong foundation of trust with brides. This Week's Key Moments:00:01:31 - The Challenge of Communication with Brides, 00:03:41 - Ways to Improve Communication, 00:08:33 - Automating Communication, 00:15:34 - Creating an Effective PDF, 00:16:18 - Why Your Price List Is A Killing Your Bookings, 00:17:26 - Using Canva to Create PDFs, 00:20:49 - Setting Clear Expectations, 00:24:19 - What To Include In Your Email Signature, 00:30:35 - Creating Referral PDFs, 00:32:20 - The PDFs Every Artist Should Be Sending To Brides, 00:34:09 - Templates for Effective Communication, 00:38:57 - Firmly Communicating Policies, The resources mentioned in this episode are: Golden Emails Template Bundle for $77 (Add on Templates available with your purchase at checkout!) Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Ignite Your Bridal Business: Captivating Marketing Tactics for Dream Brides Are you a bridal hairstylist or makeup artist looking to improve your marketing efforts? Have you heard these myths about understanding and targeting your specific audience (dream brides)? Myth #1: All brides care about is your artistic skill and not your personality. Myth #2: Social media is the only effective marketing platform. Myth #3: Price is the most important factor for brides. Stay tuned to discover the truth behind these myths and unlock the secret to attracting your dream brides. If you're feeling frustrated and overwhelmed with your marketing efforts, constantly trying different strategies but not seeing the desired results, then you are not alone! You may be investing time and money into social media ads, bridal fairs, and online directories, only to find that the bookings and business growth you're hoping for are not materializing. Instead of attracting your dream brides, you may be attracting clients who don't align with your aesthetic or who are not willing to pay your desired rates. A robust digital identity is crucial for reaching and attracting your dream brides. This entails having a captivating business profile and an optimized online presence across various platforms. Moreover, diversifying your marketing channels beyond Instagram can lead to a more comprehensive and balanced online marketing strategy. Let me show you how to do more with less when it comes to marketing your to grow your bridal beauty bookings. In this episode, you will be able to: Discover how to shatter self-imposed barriers and run a successful bridal business. Gain insights to hone your brand's digital identity, elevating online engagement for prospective bookings. Learn how to tap into the transformative power of a cleverly planned 30-day Instagram strategy tailored to our unique niche of the beauty industry. Find out ways to rewire your thought patterns away from envy towards gratitude to drive business growth. Understand how to identify, profile and cater to your dream brides, so you can enhance marketing outcomes. This Week's Key Moments:00:01:19 - The Impact of the Economy, 00:03:43 - Boosting Your Business, 00:09:06 - Shifting Your Mindset, 00:11:55 - Additional Resources To Help You Market More Effectively, 00:16:23 - "Introduction and Importance of Knowing Your Dream Bride", 00:17:57 - "Identifying Your Dream Bride", 00:20:03 - "Where Your Dream Bride is Shopping", 00:22:47 - "The Power of Evergreen Marketing", 00:25:07 - "Quality over Quantity in Marketing", 00:33:08 - "Understanding Your Motivation", 00:34:14 - "The Importance of Pricing" Download the Engagement Season Checklist for a step-by-step guide to improving your business before busy booking season hits. Purchase the 30 Day Instagram Challenge for $47 to optimize your Instagram profile and gain momentum in your business. Listen to Episode 61 of the podcast on the Know Like and Trust Factor to learn how to build trust with your audience on social media. Check out Episode 55 of the podcast for tips on better bridal branding and how it affects your online image. Explore Masterclass Magic for additional guidance and support Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Raise a hand if you believe any of these about working in the bridal industry... Myth #1: Difficult clients are just a part of the job. Myth #2: Miscommunication is always the fault of the bride. Myth #3: Being assertive with clients will only make things worse. Any of your hands raised? If so, then you definitely don't want to miss this week's topic! In this episode, we uncover the truth behind these myths and reveal an effective strategy for improving client relationships in the bridal industry. Tune in to discover the secrets to success. If you're feeling frustrated and overwhelmed with difficult clients in the bridal industry, constantly dealing with last-minute cancellations and demanding requests, then you are not alone! Despite your efforts to provide exceptional service, you may find that some clients are still unsatisfied, leaving you questioning your skills and professionalism. But fear not, there are proven strategies to improve client relationships and create a more harmonious and successful bridal business. Establishing boundaries with overbearing mothers in the bridal industry can be a delicate task that requires careful handling. It's essential to prioritize the bride's desires while keeping the mother informed, in an effort to minimize conflict and ensure smooth communication. When necessary, having clear policies to reference can ease the conversation and keep the focus on delivering a fantastic wedding day experience. In this episode, you will be able to: Master techniques for managing difficult clients in the complex bridal domain. Realize the importance of explicit communication in meeting client demands efficiently. Cultivate appropriate boundaries with assertive matriarchs in wedding planning. Learn how to extract beneficial lessons from less than ideal interactions. Grasp the significance of community feedback in building a thriving beauty enterprise. This Week's Key Moments:00:01:04 - Dealing with Difficult Clients, 00:02:17 - Importance of Identifying Negative Behaviors, 00:07:12 - Evaluating Business Practices, 00:12:55 - Tracking Data not Emotions, 00:16:37 - Importance of Repetition, 00:16:59 - Using PDF Guides, 00:18:31 - Communicating Policies on Website, 00:20:02 - Preparing Clients for Trials, 00:25:06 - Dealing with Unprepared Clients, 00:31:28 - The Importance of Communicating Directly with the Bride, 00:32:57 - Prioritizing the Bride's Happiness, 00:34:45 - Tips for Interacting with Moms, 00:36:29 - Being Prepared with Policies, 00:41:18 - Handling Difficult Interactions, The resources mentioned in this episode are: Check out my courses: Next Level Bridal Business and Unique AF (relaunching soon!) These courses will help you improve your business and identify your dream brides. Masterclass Magic: Each month, you'll get access to a new masterclass that will help you set the right foundations for your business and continue to grow. You'll also have access to all the previous masterclasses from 2023. Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

If you're feeling frustrated and overwhelmed because your efforts to attract ideal clients in the bridal industry are falling flat, then you are not alone! Many hairstylists and makeup artists struggle to stand out in a crowded market, relying on generic marketing tactics that fail to showcase their unique skills and offerings. Instead of attracting their ideal clients, they find themselves lost in a sea of competitors, missing out on lucrative opportunities. Decoding the Ideal Bride's Needs Identifying your dream bride goes further than considering their demographic data and style preferences. It involves understanding their needs, wants, and fears, and how you can adapt and tailor your services to fulfill those expectations. This formula helps bridge the gap between your business goals and your bride's limitations, creating more opportunities for a satisfying client-artist relationship. In this episode, you will be able to: Distinguish your bridal hairstyling and makeup business with a unique USP. Explore the psyche of your ideal bride, gaining insights into her deep-seated needs, wants, and fears. Enjoy the benefits of tailored content aimed at easing the fears and fulfilling the desires of your dream bride. Delve deeper into defining your dream bride's profile going beyond surface-level data. Recognize the value of repeating core messages in your marketing strategy. This Week's Key Moments:00:01:22 - Understanding Unique Selling Proposition, 00:02:38 - Steps to Determine Your Unique Selling Proposition, 00:07:18 - Aligning Goals with Dream Clients, 00:09:21 - Addressing Client Needs and Wants, 00:16:15 - Developing Your USP, 00:17:38 - Uniqueness and Individuality, 00:19:48 - Embracing What Makes You Special, 00:21:29 - The Power of Repetition, 00:26:05 - Creating Content that Speaks to Brides' Needs Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

The Authenticity Advantage: How Personal Connection Drives Client Trust Does this sound familiar? You've been told to "post more" to TikTok, Instagram, Facebook groups, but you're still struggling to see the time and energy translate into high quality bookings. The pain of putting in all that effort and not seeing the results can be disheartening. But there's a better way. By focusing on authentic connections and personal relationships, you can establish a solid foundation of trust that will set you apart from the competition and bring you closer to your clients. In a saturated bridal beauty market, it's imperative for hairstylists and makeup artists to distinguish themselves from the sea of other bridal hairstylists and makeup artists online. Offering a unique personal touch, tailoring your services, and developing an easily recognizable brand can help to set you apart. Providing exceptional customer service, being professional, and genuinely caring for your clients are also key factors that could contribute to you being distinguished from competitors. Discover the power of authenticity as this week we challenge the cult of perfection, embarking on a journey to build trust and connection with clients by embracing your true self and defying societal norms. In this episode, you will be able to: Gain insights into the critical role of the Know, Like, and Trust factor in bridal hairstyling and makeup artistry marketing. Learn ways to distinguish yourself from competitors by identifying and harnessing your unique business perspective. Discover how to establish a solid foundation of trust through proficient communication and high-level professionalism. Evaluate the significant part that trials play in both forming trust and living up to client expectations. Understand the power of personal connection and authenticity in building rapport and trust with your clients. The key moments in this episode are:00:03:27 - Know, Like, and Trust Factor, 00:06:55 - Building Trust, 00:10:51 - Trustworthiness in Marketing, 00:15:25 - Understanding Your Target Audience, 00:16:42 - Tailoring Communication to Your Dream Brides, 00:18:13 - Attracting the Right Brides, 00:19:38 - Overcoming Price as a Barrier, 00:23:34 - Communication Style, 00:30:14 - The Importance of Authenticity, 00:31:31 - The Power of Showing Up, 00:35:59 - Using Your Expertise to Connect, 00:36:49 - Balancing Education and Professionalism, 00:46:00 - Avoiding the Comparison Game, 00:46:24 - Embracing Mistakes and Growth Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

If you've ever dreamed of traveling the world as a bridal hairstylist or makeup artist, my next interview is just for you! And after you've given the episode a listen, check out the blog article written specifically on this topic at https://www.beautybusinesscollective.co/blog/destinationtravelprices or join Masterclass Magic at https://www.beautybusinesscollective.co/mcm2023 and watch the 52 minute in depth bonus Masterclass on exactly how to become profitable and successful at it! Thank you again to my guest today, Kellsie Bain. To follow her on Instagram, head on over to https://www.instagram.com/kellsiebainmakeup/ and click that follow button! Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

If you're looking to stop spending so much time trying to come up with new ideas on Instagram and pumping out content to market your bridal hairstylist or bridal makeup artist business online, you need a system for creating more effective Reels, posts, and stories that help to establish you as the expert in your field. Today's podcast episode is all about how to create specific pieces of content that go beyond just getting more eyes on your business but actually moving brides through the client buying journey so that they convert into booked and paid without wasting your precious time as a business owner. Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Ready to shop better hydration, use my special link https://zen.ai/swearsanddoeshair to save 20% off anything you order or enter code Swearsanddoeshair at checkout! FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Today I'm sharing some practical tips you can put into place right now to up your social media game and stand out to book out. Learn to take and edit amazing photos of your work without filters or irresponsible misrepresentation of your creative skill with my masterclass Photos That Sell. Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Thank you so much to my amazing guest Marissa for today's episode interview! You can follow her on Instagram at www.instagram.com/marissagraceartistry or YouTube at https://www.youtube.com/@marissabrennan4604 Today's interview will be added to my new YouTube channel hopefully within the next week or two, so make sure you're following me on Instagram to be the first to know when the channel goes live. I'll update the episode show notes with the link once it's available!! Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.

Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.

Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.

Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.

You can find and follow Amy on Instagram at www.Instagram.com/graciemaebridalhair Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.

Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.

Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.

Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.

Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.

Want my eyes on your website so you can consistently close more bookings and see better results in your bridal hair or makeup business? Click here for more info! https://beautybusinesscollective.mykajabi.com/offers/S6Nm5GaH Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.

Don't forget! There's only a few more days left to leave a review and send me a screenshot to enter into the drawing to win a one-on-one coaching session with me in January! Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at https://beautybusinesscollective.mykajabi.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level. And don't forget to check out my Ultimate Pricing Guide For Bridal Artists at https://beautybusinesscollective.mykajabi.com/ultimatepricingguide1 today and grab your copy for just $27!

Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at https://beautybusinesscollective.mykajabi.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level. And don't forget to check out my Ultimate Pricing Guide For Bridal Artists at https://beautybusinesscollective.mykajabi.com/ultimatepricingguide1 today and grab your copy for just $27!

Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at https://beautybusinesscollective.mykajabi.com/bookmorebrides to grab your access today. Thank you again to today's special guest Alexandra Wilson! You can find and follow her on Instagram at www.instagram.com/alexandralee1016 and more about the BTC One Shot Contest at www.instagram.com/behindthechair_com Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level. And don't forget to check out my Ultimate Pricing Guide For Bridal Artists at https://beautybusinesscollective.mykajabi.com/ultimatepricingguide1 today and grab your copy for just $27!

Want more information on how to book better quality brides faster, easier, and with less effort? Sign up now for my free training at www.swearsanddoeshairpodcast.com/bookmorebrides to grab your access today. Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level.