Teacher Hustle Podcast

Heidi is the go-to resource for hundreds of thousands of parents and educators on TikTok and Instagram, and she leads a membership where she shares resources and trainings on the Science of Reading. In this episode, Heidi talks to us about how she's built a successful business by following her own instincts. Heidi tells the story of how she put herself out there even when faced with criticism and push back, and how she used that push back to create more content and find the exact right resources her people needed. Like so many educators, Heidi is driven by her mission and uses that to guide her business as well. Let's dive in!Connect with Heidi: https://droppinknowledge.com/https://www.scienceofreading101club.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is the first time on this podcast that we've done a deep dive into brand partnerships, UGC, and affiliates. This income stream helped Rebekah supplement her teaching income and eventually led her to her full-time job in edTech. She drops all the tips for getting started with partnerships, even if you don't have a large following. She also shares how to keep building your personal brand to welcome new opportunities you might not have otherwise seen coming!Follow Rebekah on Instagram (@RebekahPoeTeaching) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Laura posted an IG story the other day saying she was having a pinch me moment because she's running her own business, writing a children's book, launching a new online program, feeling like she's winning motherhood, sharing her authentic, unfiltered life with 122k strangers that feel like besties, and is the strongest she's felt mentally and physically. She started this journey in 2019, and in this episode she walks us through exactly how she ended up here today, including her successes and her struggles. One thing I love about Laura is how willing she is to get vulnerable and tell her story. There's something powerful about hearing someone's story when they're just as willing to walk us through the bad times as they are through the good. How to be yourself and find your people in the online space, even when your views and style aren't for everyone. In this episode, Laura talks about finding your internet besties on IG stories, what to do when you have all the ideas and not enough time or resources to get everything done, and how to build a business that allows you to show up fully in your zone of genius. Laura's episode on the Teacher Hustle Podcast made it into the hall of fame for being the top 5 episodes on the podcast, so I know you'll love this one, too!@TheOTButterflywww.theotbutterfly.comSensory Processing 101 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Megan has a large following on Instagram that still feels like a tight-knit community thanks to a few of her authentic marketing strategies.We love her impact-driven focus for her business, and how she uses her community to get feedback and ideas for her products.Megan talks about a few of her strategies for staying in touch with her audience, how she finally decided to monetize her expertise, and what it's been like to grow her following with perfectionism and comparison by her side.After listening to this episode with Megan, we know you'll be motivated to take the next step in your leadership pathway, even if you're scared.Episode Links:Instagram: @theliteracydiveWebsite: theliteracydive.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Asia Hines from The Sassy Teacher gives us the scoop on how she went from only publishing free resources to figuring out a marketing strategy and showing up as her authentic self online.Asia helps us understand how to use both TikTok and Instagram to show up for your people and share your experiences and expertise, even if you're terrified to get started.She drops all the tips on how to show up consistently on Instagram to connect with your community and chats about the importance of balancing spontaneity with strategy on the socials.Asia's Links:WebsiteInstagramPowerPoint Made Easy Free GuidePopPD Links:Visit PopPD hereGet on the Waiting List for Version 2 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Caitie shares how she decided it was time to start her online business, and how she decided on the topic she'd talk about online.She dives deep into the parts of her business that weren't working for her, and she shares how one thing led to another to bring her full circle into an online business that feels very authentic to who she is. Yes, Caitie had a major pivot in her business very recently when she came to work for PopPD as our marketing lead, and she's giving us a look behind the curtain at how that all played out.If your business has been feeling out of alignment, this is the {very relatable} episode for you!Caitie's WebsiteCaitie Cupples Creative on IGPopPDPopPD Beta Waiting ListPopPD Podcast Community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

In this first episode of the BRAND NEW podcast "That Teacher" (formerly the Teacher Hustle Podcast), you'll hear what Alissa has been up to this last year, and you'll meet the co-founder of her new company, PopPD. You'll hear the story of how they found a path to leadership beyond the classroom, and how you can, too!Important Links:PopPD - A peer learning platform for K12 educators!PopPD Coach Waiting ListPopPD Podcast Community - The community space for all listeners of That Teacher Podcast & Extra Curricular PodcastExtra Curricular PodcastTeacher Hustle University - The place to learn how to implement a simple, innovative marketing strategy for your online teacher business, brought to you by Alissa and the THU Team. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Welcome to the podcast for anyone who has been known as "That Teacher".That teacher who is always dreaming up new ideas...That teacher who has an Instagram account...That teacher who goes on TikTok to share the latest teaching trends...That teacher who isn't afraid to try new things...If you're an educator who's been looking for something MORE...More opportunities to lead, grow, and inspire others...We're here to show you the newest pathways to leadership for modern educators. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Yes, this is the LAST episode of The Teacher Hustle Podcast. BUT... this isn't goodbye! We can still hang out over on Instagram, on my YouTube channel, and inside all of my programs. Thank you for being a loyal listener, and please connect with me in one of these ways:Connect on InstagramWatch on YouTubeJoin Teacher Hustle University (Members' Only Podcast!!)Join Course Creator's Intensive

In today's episode of the Teacher Hustle Podcast, I'm answering the most frequently asked questions I receive about creating an online course.So many of you send me dms on Instagram, or you're in my program, Course Creator's Intensive, and you have some really great questions that are getting in the way of putting that idea that you have out into the world.It's easy to let perfectionism, indecision, or some of the other unknowns of course creation stop you from taking the leap, but creating an online course changed my life and business for the better, so hopefully this episode will help clear things up for you so you feel ready to take the next step forward.Episode-At-A-Glance(2:10) How do I come up with an idea for my online course?(3:32) How do I know if my idea is a good one?(6:30) How big of an audience do I need to create an online course?(9:40) Should I only launch if I have open/close cart products?(10:41) More ways to add urgency to your launches(12:15) What tools do I need to create an online course?(15:00) I have an idea for a course, but I don't feel like an expert. Should I still create an online course?(17:45) Should I run Facebook ads?(19:05) Do I have to launch?(21:20) What trends do you notice in course creation in 2022?Links mentioned:Join the Map Your Course Challenge HERE.Get on the waitlist for Course Creator's Intensive HERE. My recommended tools for course creationHost your course on Kajabi!

In today's episode of the Teacher Hustle Podcast, I'm sharing how I make money in my business.This was inspired by a question that came through my Teacher Hustle University community.  We're talking about how and when to hire, how to build up your programming and product suite, how to optimizing your time so you don't have to work 60-hour work weeks, build multiple streams of income, and more! So let's get into it...Episode-At-A-Glance(3:05) How did you know to hire (and who)?(8:10) How I knew what programs to create and when(9:51) My biggest piece of advice for creating successful programs(14:00) How I developed my programs while still keeping everything else running smoothly .(16:10) How to NOT work 60-hour work weeks(21:05) Breaking down my income streamsLinks Mentioned in the Episode:Join the Map Your Course Challenge HERE.Get on the waitlist for Course Creator's Intensive HERE.KajabiFull Focus PlannerShop my recommended resources on Amazon!

In today's episode of the Teacher Hustle Podcast, we're taking you behind the scenes of Teacher Hustle University to talk about Email Sequences.Teacher Hustle University is the coaching experience for teacher business owners who want to build sustainable businesses through simple, effective marketing strategies. This month inside THU, we had a live workshop on how to set up email sequences. Our members say that these monthly workshops are worth the value of the coaching experience alone -- and we want to give you a taste of what it's like inside this experience.Episode-At-A-Glance(1:00) Teacher Hustle University 3.0 COMING SOON (4:50) Sneak peek at a THU Show Up & Glow Up Training on Email Sequences(5:30) What does an email sequence do?(6:20) What do you need to have in place for your email sequences?(10:00) Why is email marketing important?(15:00) Dos and Don'ts when it comes to email(23:34) Review of what a lead magnet is and why you need that rather than a subscribe form on your website(29:45) All About Welcome SequencesLINKSGet on the waitlist for Teacher Hustle University 3.0 HERE.Download your FREE Springtime Swipe Files for Teacher Business Owners

In today's episode of the Teacher Hustle Podcast, I'm rounding up my top 5 tips for teachers just starting out in business. These tips are compiled from past episodes and are especially important for early-stage business owners. So if you're new to the marketing and business world, or want to refresh on the basics, this one's for you! You'll get mindset and strategy advice from me, as well as other past guest experts. Oh, and there's a special gift for you at the end, so stay tuned!LINKSFREE Springtime Swipe Files for Teacher Business OwnersAsk Alissa: How Can I Find My Tribe?: Season 1, Episode 8:How to Get Out of a Creative Rut and Skyrocket Your Sales with Viral Content: Season 1, Episode 9: Manifestation and Goal-Setting 101 with Felicia from Goldmine and Coco: Season 2, Episode 4:Growing Your Business through Community with natalie Franke: Season 2, Episode 11:Start Building Your Email List (Today!): Season 1, Episode 22:

I have been keeping a secret for the past couple of months and I am about to reveal it to you. Today on the podcast, I'm chatting with my friend, Megan Kensington, and we'll find out in a minute what she has to do with a special announcement. Megan is The Course Designer on Instagram. She helps entrepreneurs reimagine the programs they've already created. She's an expert in all things, curriculum and course design, but she doesn't just help by making things look pretty inside your course. She breaks it down and looks at every part of the learning experience and looks at how to make it work better for you and the students enrolled in your online course so that you can stand out as an expert, build your loyal community, and be truly proud of the product you're putting out into the world. So, enjoy this episode and I hope you absolutely love our secret...LINKS MENTIONED IN THE EPISODEFollow PopPD on Instagram and visit the WebsiteFind Megan (The Course Designer) on Instagram and her Website

This month in the magazine and on the podcast, we're talking about the key things you need to know about creating a Knowledge Product. You'll learn about if a Knowledge Product is right for you to create and sell, how to do it, and I'll even be making a seriously exciting announcement on the next podcast that has to do with Knowledge Products. This is an announcement that I believe is going to impact education in a major way, so stay tuned!Be sure to grab your copy of this month's Companion Magazine all about creating knowledge products. Access it at ww.alissamcdonald.com/magazine. LINKSRegister in advance to get notified when my FREE Map Your Course 5-Part Podcast Series launches on February 6th (Limited Time!)This month's FREE issue of the Teacher Hustle Magazine!My go-to knowledge product platform of choice: KajabiMy favorite equipment/resources for business and knowledge product creationFavorite free course platform is TeacheryConnect with Helena of The Present Teacher: Website and Instagram

Today, I'm sharing a special New Year's Q&A episode where we'll talk about imposter syndrome, course creation, wanting to quit, combating burnout, favorite fries, and so much more! I thought for January, it might be nice to just take a pause and reflect on some of the questions I got over the past year to make sure that you have all the answers you're looking for and also to have a little fun. I asked in my Instagram stories and in the Facebook group of Teacher Hustle University if anyone had any questions they would like me to answer and I have a whole bunch of good ones ranging from marketing strategy to favorite fries to overcoming obstacles in business, and more. I hope you enjoy this self-conducted interview and listener Q&A!Thinking about launching a course, or have an idea but don't know where to start? Listen to a SECRET PODCAST episode about developing and launching your course idea at www.alissamcdonald.com/coursecreator. Available for a LIMITED TIME.Podcast episode with Amber Williams about Brand MessagingPodcast episode with Megan Hale about Money MindsetPodcast episode with Laura Beam about Wellness and Self-CareGrab this month's companion Teacher Hustle Magazine about investing and finding support depending on your stage of business.

On this month's magazine and podcast episode, we're focusing on how to choose the right supports to grow your business in 2022. Think through what investments you're making in your business, how you're choosing mentors, what's on your to-do list, and what mindset blocks you're working through. Choosing our focus in each of these areas will help us stay on track for growth all year long. Episode-At-A-Glance(1:58) Goal-Setting Reflection Questions & Journaling for 2022(6:30) How to make 2022 the year you take marketing tasks OFF your plate(7:40) Choosing the Right Supports to Grow Your Business in 2022(24:43) Listener Q&A: I'm a TPT seller. Do I need to launch a course to make more money in my business?(29:12) THU Member Interview with Lisa on Systems, Organization, and Improving Productivity for Business OwnersLINKSThis month's FREE issue of the Teacher Hustle Magazine!Register your spot for the Minimalist Marketing Planning Party on January 9th at 7:30pm ET! Cut the fluff in the new year so you can create a marketing plan for your teacher biz that actually leads to more sales… in less time! Lisa's (this month's THU Member Interviewee) Website and Instagram

Today, my good friend, Laura Beam, is diving into all the things sustainable marketing strategy and self-care strategy for business owners. We talk about how to make social media marketing manageable, setting boundaries, how to make space for your health in your busy life -- basically all things self-care and business. We even give you a sneak peek behind the curtain of THU and what we've been working on from a marketing perspective. Laura is a social media and digital marketing strategist for mission driven business owners who want to amplify their impact online. She helps clients tell their unique stories with sustainable and creative strategies design and implementation. With a background in wellness and certified as an integrative health coach Laura is also passionate about helping small business owners achieve practical and lifelong wellness to support their ambitions and the impact they want to make in the world. She believes that radical self care is the most powerful tool people can use to fuel the lives and businesses they ultimately want. She is currently based in Phoenixville, Pennsylvania, and in every spare moment, you can find Laura hiking with our pup beans, traveling, cooking and reading in her time off. Enjoy the episode!Psst! If you haven't yet, be sure to grab your copy of this month's Companion Magazine all about how you find space for self-care and reflection as we head into the new year! Access it at ww.alissamcdonald.com/magazine. Connect with Laura:Laura's Wellness Instagram and WebsiteBE.FLOW Digital's Website and Instagram

Today we're walking through an end-of-year reset for your online business, minimalist marketing style! This is the perfect time to reflect, reevaluate, and set goals. Before we go propelling ourselves into a new year with NEW ideas, NEW goals, and NEW routines, we need to ELIMINATE. In this month's magazine-style podcast episode, we're focusing on what wasn't worth our time in the past year and say goodbye to the things that just didn't work for the new year.  You'll also get the inside scoop on affiliate marketing and how to use it to generate more revenue for your business, a THU Member interview all about self-care for educators, and journaling prompts, and more!Be sure to grab your copy of this month's Companion Magazine all about how to realign for the new year! Access it at ww.alissamcdonald.com/magazine.LINKSThis month's FREE issue of the Teacher Hustle Magazine!KajabiFull Focus PlannerBrittney Prince (this month's THU Member Interviewee) on TikTok and Instagram

In today's magazine-style podcast episode, we're talking about how to start building your legacy today with impact goals. I'm going to give you quick action steps you can take to start to define your values and implement into your day-to-day decisions and choices. Defining your values also helps you re-route and recalibrate when you get lose your way, so that you can use them as a North Star to help you stay aligned and get back on track. After that, I'm diving into some Listener Q&A around why it's so important to clean out your email list, followed by a Teacher Hustle University Member Interview with someone who is very new to the business world!If you haven't yet, be sure to grab your copy of this month's Companion Magazine all about how you can grow your business to build a legacy and make the impact you were meant to make. Access it at ww.alissamcdonald.com/magazine. LINKSThis month's FREE issue of the Teacher Hustle Magazine!Episode 5 of the Teacher Hustle Podcast with Amy McLarenAmy's new book, Passion to PurposeFREE Marketing Masterclass for Teacher Business OwnersConnect with Katie at Katie Couples Teaching

One of my biggest inspirations in business and mindset is Amy McLaren, author of Passion to Purpose, and today I'm sharing some key takeaways from her podcast episode about getting out of your comfort zones, overcoming self-doubt, and taking action on the things you love. Amy and her husband, Stu McLaren, are two of my biggest influences in business, entrepreneurship, integrity, and how to use your passion to make an impact. I especially identify with Amy, because she has a background in teaching, but chose to ultimately leave to focus on her passions. She is also very passionate about women and entrepreneurship and has some incredible advice for following your passion, even when things get tough, your mindset junk gets in the way, and you can't really see where you're going. Today, we're talking about how you can follow your passion in a way that aligns with your values, supports your relationships, and allows you to be the role model you want to be for your children and community.For a bit of background, Amy is a busy mom of two and author of Passion to Purpose. She splits her time between leading Lady Strength, a growing online community of driven entrepreneurial women, growing an Airbnb business, and being a hands on CEO of Village Impact. Village impact partners with communities in rural Kenya to provide community led access to quality education and entrepreneurship opportunities. To date, this organization has built 14 schools that deliver education to nearly 5000 students daily.Links Mentioned in the Episode:Stu McClaren's website and InstagramAmy McClaren's website and InstagramAmy's NEW book, Passion to Purpose

Get your notebook out, because today master brand strategist, Amber Williams, is sharing her top secrets for creating an unforgettable brand. You'll learn how to create your brand message, your brand promise, and get clarity around how you want to show up in the online space. If you've been listening to me long enough, you know that I am a part of Amber Williams' team helping her to develop her programs and now she's on the Teacher Hustle Podcast!Amber Williams helps elevated beauty brands find the right words to stand out and sell faster. She is a master brand strategist, a details obsessed copywriter, and she lives to tell a good story which you will hear quite a few in this podcast episode today. Her work is dedicated to teaching savvy CEOs how to build their brands, and write words that sell without sounding like everyone else. She is a city girl, a mom of two, and an organic coffee snob. Her best vibe is found behind her Mac, whipping words into million dollar making narratives. Links Mentioned in the Episode:Get this month's FREE Companion Magazine all about Brand Building Amber Williams' Website, Instagram, and LinkedInFREE Masterclass, “Makings of a Million-Dollar Message”The Tory Burch FoundationEnroll in A.W. Writers' Studio

In this week's magazine-style podcast episode, I'm talking about ways you can use audio and video content marketing trends to grow your audience. ⁠More specifically, I'm focusing on two things: Short-form video like TikTok and Reels on Instagram, and podcasting.⁠The trends around how people consume content are continuing to change and it's important to stay up-to-date on the best kinds of content you can create to attract new audiences and make sure you're staying relevant to the people you want to reach and ultimately make an impact on. ⁠⁠I'm sharing:⁠✨ Pointers for getting started with Instagram Reels⁠✨ 3 ways to podcast if you're just starting out⁠✨ 5 basic things you'll need to get started with podcasting⁠⁠I'm also sharing a Lightning Round Q&A with a fellow THU Member, which is one of my favorite segments!P.S. Come to my FREE Business Plan Workshop to start creating a totally do-able plan to start or grow teacher biz. It's on October 17th at 8PM ET and you'll also get access to a FREE training all about using short-form video content to grow your business and attract new audiences so you can dive into this topic even more.P.P.S. Don't forget to grab your copy of this month's Companion Magazine all about Building your Brand at www.alissamcdonald.com/magazine. LINKSTeacher Hustle Magazine (This month's theme is all about Building a Brand)FREE Business Plan Workshop: Create a Totally Do-able Plan to Start or Grow your BusinessBuilt To Belong by Natalie FrankBlue Yeti microphoneZencastrGarageBandConnect with Jamie (of Basic Girl Teaches) on Instagram

Megan Hale is a Business Strategist & Money Mentor for freedom-driven entrepreneurs ready to step into #feelgoodmoney & create sustainable, aligned business growth.   Her work is focused on helping you take leap after quantum leap by building a rock solid foundation in your business that taps into 4 key layers of FLOW; your offer flow, cash flow, marketing flow, and energy flow.  As a former psychotherapist with a soulful perspective & certified in Profit First®, she brings rich business acumen that expertly blends both practical and intuitive strategy with the “how-to” of money to help you consciously create a business that intentionally funds your dreams. Her core values are freedom, integrity, & equity and believes our businesses can & should be powerful vehicles for creating a more just world.  Check out The 2% Pledge on her website for how to get involved in leveraging your business for social change!  She's currently based in Omaha, NE, is an Air Force spouse & mama to two boys. Connect with her at meganhale.co for all things Feel Good Money & sustainable business growth! https://www.facebook.com/meganhale.mahttps://www.instagram.com/meganhale_mhhttps://www.meganhale.coDon't forget to download your copy of the Teacher Hustle Magazine! You'll find excerpts from this interview, along with bonus content and a bonus interview with my friends Ali & Josh from The FI Couple.https://www.alissamcdonald.com/magazine

It's a bird… it's a plane! No… it's the Teacher Hustle Podcast Season 3… and it's actually A MAGAZINE?! Yep. No need to adjust your screen. This podcast will sound and feel a lot like a magazine. You can expect bite-sized snippets of tips, listener Q&A, lightning round interviews and more. Best of all, there's an ACTUAL magazine you can get your hands on! Inside, you'll find bonus content like Alissa's take on a hot marketing topic, wellness tips, a challenge, journal prompts, an interview with Alissa's real estate mentors, Ali & Josh, and a giveaway of a big box of money-themed goodies!Head  here to get your copy of this month's THU Magazine all about Money Mindset: https://www.alissamcdonald.com/magazineToday's episode is all about money mindset. You'll learn practical tools for shifting your mindset around money, as well as hearing Alissa's personal journey with money and the one epiphany that changed everything.Links Mentioned in the Episode:The Teacher Hustle Podcast Companion MagazineProfit First by Mike Michalowicz  You're A Badass At Making Money by Jen SinceroEP25 with Tess WicksTHU MembershipThe Little Music Corner on Instagram and Website

As we wrap up this season, I have a few confessions to make, and this is the episode where I’m coming clean. Tune in to find out how I’ve been fooling you on this podcast, and what the future holds for the Teacher Hustle brand.Join my free masterclass here: https://www.alissamcdonald.com/masterclassWant to stay in touch over the summer? Connect with me on Instagram @teacherbynaptime!

I received an e-mail from a teacher who asked if I could chat about how to best use your summer to get ahead in your business. I loved this question, and my thoughts are in this episode!Set your Big 3 for the summer - and keep it light!(1) Learn something new(2) Create a new product line, bundle, offer, or service(3) Catch up on your marketing with content creation and organizationLinks:Content Creation HubEngage with Email Course & VaultFree Marketing Masterclass for Teachers

If you have been thinking about launching a course, a membership, a workshop, a mini course, or any other program to teach people about your area of genius, this is the episode for you. I’m going to walk you through your next steps to get your idea out into the world. We will go over:Identifying your passion topicFinding your target audienceCommunicating the purpose of your programPlanning how to get this information out to peopleSelecting a launch dateChoosing a platform to host your programBuilding your email list and seeking their feedbackLinks:Apply for the Course and Membership Creators IntensiveA 12-week group coaching program for educators with an idea for a knowledge productFree trial of Kajabi(this is my affiliate link - if you click through this link and make a purchase I may earn a commission at no extra cost to you)Other Teacher Hustle Podcast Episodes About Knowledge Products:S2 E23 - How This 6th Grade Math Teacher Launched a Workshop Without a Giant Following with Steve BuchS2 E22 - Adding a Higher-Ticket Offer to Your Product Suite (Part 2)S2 E21 - Adding a Higher-Ticket Offer to Your Product Suite (Part 1)S1 E20 - How This O.T. Scaled her TPT Business & Launched a Mini-Course in Under a YearS1 E12 - How This Full-Time Teacher Mama Made $918 in 3 Hours...And You Can Too

Megan Kensington, AKA The Course Designer, is the course content bestie you’ve been looking for. Megan knows a thing or two about how to organize and structure the ideas you have to share with the world, and she’s sharing exactly how we can create quality content for our courses, workshops, memberships, or professional development trainings.Do you have an idea for a course or a membership?Apply for Alissa's group coaching program!LINKS:Megan's websiteFollow Megan on Instagram

You’re going to love this interview with my Launch Coach, Chelsea Wallace! I connected with Chelsea because I was experiencing launch burnout. I was dreading launches because getting visible, going live, and talking about myself totally zaps my energy. Chelsea helps business owners have a profitable launch without the burnout, and she helped reimagine my launch into a week I could look forward to. If you’re getting ready to launch a course or a membership or you have a TPT sale coming up, and you know you’re going to have to get visible, this is the episode you need to hear.Chelsea is The Launch Copy Coach who helps high-ticket business coaches create $25-100k group program launches using the Synergy Launch Method. With her experience as a Launch Strategist and Copywriter she has supported hundreds of online coaches, consultants, course creators and service providers execute multi-5 and 6 figure marketing campaigns, grossing up to $1,500,000 in revenue. Clients who work with Chelsea unlearn ways of launching that have created pressure, burn-out and reinforced cycles of fear and striving. She helps them shift their personal launch patterns into creating ways of launching for themselves so that they create their most lush, fulfilling, and profitable dream-launch. Links:- Follow Chelsea on Instagram- Chelsea's Facebook- Chelsea's Website- Chelsea's Podcast: Apple // SpotifyApply for Alissa’s Group Coaching Program: https://www.alissamcdonald.com/intensive

Nicole from Crafty Curriculum is giving us all the tips about creating video to enhance our products. If you’ve been thinking about adding video to your marketing plan, you’ll love this episode.Links:Follow Nicole on InstagramNicole's websiteConnect with Alissa on Instagram or in the Teacher Hustle Podcast Facebook group.

Welcome back for part 2 of Kwame's interview!  Kwame Sarfo-Mensah is a 15-year veteran urban educator and the founder of Identity Talk Consulting, LLC., an independent educational consulting firm that provides professional development and consulting services to K-12 school districts, educators, colleges & universities and educational non-profit organizations. He is also the author of two books: "Shaping the Teacher Identity: 8 Lessons That Will Help Define the Teacher in You" and "From Inaction to 'In Action': Creating a New Normal for Urban Educators".  In this episode, we do a deep dive into having and learning from difficult conversations as a business owner.  We also discuss the responsibilities we have as content creators with platforms.  It is so important to prioritize your mental health, consider the impact you want to make, and act with intention.   Ultimately, staying true to yourself will differentiate you and help you to stand out from the crowd.LINKS:Identity Talk Consulting Official WebsiteShaping the Teacher Identity 101 Course (via Teaching Channel)Identity Talk 4 Educators LIVE Podcast (Audio Version   Video Version)  Self Publishing Educators Learning Lab (SPELL) Identity Talk Apparel ShopConnect with Alissa on Instagram or in the free Facebook group.

This week and next week (we had A LOT to discuss!) you're going to hear from Kwame Sarfo-Mensah,  a 15-year veteran urban educator and the founder of Identity Talk Consulting, LLC., an independent educational consulting firm that provides professional development and consulting services to K-12 school districts, educators, colleges & universities and educational non-profit organizations. He is also the author of two books: "Shaping the Teacher Identity: 8 Lessons That Will Help Define the Teacher in You" and "From Inaction to 'In Action': Creating a New Normal for Urban Educators".  We begin our conversation by discussing the journey from passion project to edupreneurship, harnessing your drive to make an impact, and staying true to yourself and your mission in the midst of all the noise in the online space.Kwame also shares about his upcoming virtual summit, Stay True to the Teacher in You. Check it out - you won't want to miss it!LINKS:Identity Talk Consulting Official WebsiteStay True to the Teacher in You Virtual SummitShaping the Teacher Identity 101 Course (via Teaching Channel)Identity Talk 4 Educators LIVE Podcast (Audio Version   Video Version)  Self Publishing Educators Learning Lab (SPELL) Identity Talk Apparel ShopConnect with Alissa on Instagram or in the free Facebook group.

Ready to join Teacher Hustle University to grow your business with a group of like-minded teachers? Doors are open until April 9th! https://www.alissamcdonald.com/framework .In this episode, Amy talks to us about how she’s found her way back to teaching in a non-traditional way. Amy is allowing herself to follow her dream, and dream big!Amy is a visual arts teacher with 20+ years of experience teaching classes, workshops, camps, and private lessons to all ages – toddlers to 80-year-olds. She currently teaches primarily through Outschool and her local museum's residency program as a teaching artist.  She believes art and creativity can be taught, you don’t have to start out with innate talent, but have a desire to create and practice, and that there's no age limit to when you can get started!  Her goal is to help others realize that they don’t have to put a ton of pressure on themselves to be "good at art", just show up and enjoy the process.Now she's waiting for travel to open back up to fulfill her goal of developing Creative Retreats for women looking for a no-pressure zone to explore their artistic and creative side. Finished works of art will be created without needing prior experience in the art media being used in addition to exploring the hidden gems of the selected locations with the goal of going home feeling relaxed and recharged.Connect with Amy:Instagram: https://www.instagram.com/amy.roadman.artFacebook: https://www.facebook.com/amy.roadman.artWebsite: https://www.amyroadman.comOutschool Profile:https://outschool.com/teachers/9a9d41ac-aa22-4aae-bd1a-c6384f1d77dd#usaB1BTa6r

The doors to Teacher Hustle University are OPEN until April 9th at midnight ET. Come join us at https://www.alissamcdonald.com/framework .Kasey was a high school special education teacher in Virginia, and now she is a full-time PhD student. She started SPED for Secondary Ed on TPT to earn a little extra money while working as a doctoral student. After about six months, Kasey started her podcast Ability Driven Teaching with her best friend Madison. Now she is balancing working on her PhD, creating resources for special education students and teachers on TPT, and co-hosting her podcast.  Connect with Kasey:Instagram: @sped_for_secondary_ed (https://www.instagram.com/sped_for_secondary_ed/)Facebook Page: SPED for Secondary Ed (https://www.facebook.com/spedforsecondaryed)Podcast: Ability Driven Teaching (on Apple Podcasts, Spotify, or wherever you listen to podcasts)Website: https://spedforsecondaryed.com/Link to Kasey's Starting a Podcast with Your Teacher Bestie E-Book & Audit: https://spedforsecondaryed.ck.page/products/podcasting

Teacher Hustle University doors are OPEN until April 9th. Join us inside to find out how to grow your business to make the impact you’ve been looking for and the income you deserve. Find out more at https://www.alissamcdonald.com/framework .Shannon is here to share her advice about finding your passion and getting it out to the world through an online business.Shannon Schoenebeck is a social-emotional learning (SEL) coach who equips teachers with the tools they need to empower their students. From emotional management and mental well-being, communication, and conflict resolution, Shannon covers it all. Shannon helps teachers ditch the exhaustion by adding the missing piece of social-emotional skills to their classroom management system.  With this, teachers can continue teaching with love in a smooth running classroom (and still have energy for themselves at the end of the day)!Instagram: https://www.instagram.com/shannonmareeteaching/ Website: https://www.shannonmareeteaching.com 

If you’ve ever wondered what type of impression your brand leaves… you’ll love this conversation with Carrie. She takes us through some of her thinking around choosing your brand colors and designing your messaging based on your ideal customer’s brand archetypes. Carrie provides insight on all the things we should consider when it comes to building a brand.Carrie Thomas-Omáur is a former corporate rebel turned entrepreneur. Carrie's mission is to help entrepreneurs build premium brands to increase their visibility, credibility, and profitability.Carrie wants to help entrepreneurs get their message and mission out to the world to impact others through getting visible. She loves working with heart-centered entrepreneurs, and she’ll train you on how to get loud about your business! Carrie makes positioning yourself as the “go-to” easy and fun.Links:Carrie's WebsiteFollow Carrie on InstagramFollow Carrie on ClubhouseLet's build your profit funnel!FREE 5-Day Challenge for Teacher Business Owners [starting March 31]

Boundaries. We know we need to be setting them- around our teaching, around our business, just in general, really! We all wish we would’ve started setting boundaries on DAY ONE of running our business, but it often doesn’t go that way. Instead, we usually have to set boundaries because we realize we simply can’t keep pushing on without one. So whether you’re brand new, and you’re wanting to start off on the right foot or you’re listening to this episode because you know it’s time for that fence- I’ve got you! We’re going to talk about the 5 most important boundaries to set in your business, especially if it’s something you’re working on the side of teaching or momming! I also polled my Instagram audience to find out their top tips for setting boundaries around teaching, so I’ll share that too, and I’ll share the game-changing boundary that helped me leave school at the end of the day, which ultimately gave me more time with my kids and more time to spend working in my business.There will always, always be more work… in your classroom, in your business- but if this year has taught us anything, it’s that we need to get a handle on our boundaries, so we can spend our time where we want to spend it most.Check out the Full Focus Planner mentioned in the episode.[Alissa's referral link]Let's build your profit funnel!FREE 5-Day Challenge for Teacher Business Owners [starting March 31]

I’m taking you behind the scenes and sharing some of my big life decisions that led me to where I am now. My hope is that listening to this episode will show you that you’re on your way toward living in your vision, even if you’re feeling unsure right now. If you’re living in something scary, painful, or sad; if you just paid for something expensive or if you’re terrified of making your next move, you’re exactly where you need to be. I’m here to support you, help you get some clarity on your next step, and nudge you forward toward your dream.If you want more marketing tips to take your business to the next level, check out my free masterclass.

The Big Marketing Gurus (BMGs) are constantly giving advice and making us feel like we’re not doing enough. On this episode, I break down some of that advice so it makes sense for teachers. You can keep it simple while still being innovative. There are all sorts of tips out there for growing your business, and you know I always have strong opinions about marketing! I’m here to give my honest opinion on the BMGs’ advice and my suggestions on whether to follow it or not.For more marketing tips for teacher sellers, check out my free masterclass.

Blogging isn’t dead! Anna shares the strategy behind blogging consistently and incorporating Pinterest marketing into your workflow. She’s dishing the details on creating high-quality posts, reviving your Pinterest account following the algorithm changes, and batching to streamline your content creation.Anna Huff is a former teacher, turned home decor blogger, turned content and Pinterest strategist. She is the founder and CEO of Midwest Social Creative, and her sweet spot is the intersection of content creation and Pinterest. Anna is passionate about serving entrepreneurs and helping them to develop a content strategy that converts through the power of Pinterest.Links:Follow Anna on InstagramFacebook GroupFacebook Page

Let’s talk money! My money coach, Tess, makes this scary topic way less intimidating. She’s talking about how to set up a business banking account, which accounts you should have, how to pay yourself, how to decide on business investments, and how to tackle your biggest money mindset blocks. Tess Wicks is a business and financial coach for online coaches. She primarily mentors new, aspiring, and frustrated money coaches to build their booked-out coaching businesses, but she can’t pass up helping female online entrepreneurs wrap their heads and their hearts around the cash flow in their life and business. With a background in finance, and a certification in mindset coaching, Tess loves to bring the tangible and intangible aspects of money together.Links:Follow Tess on InstagramWebsitePodcastPayday Parties

Double tap to like this post. Comment here. Go to the link in my bio.Do you ever get tired of hearing the same call to action over and over?A call to action. It’s possibly THE most important line in our content, but are we giving it the thought and attention it deserves? In this episode, you’ll find out the 3 most common mistakes people make when it comes to writing the call to action in a social media post, on a blog or video post, or in an e-mail.In this short and sweet episode, I’m pushing you to think outside the box when it comes to your call to action. It’s time to take your CTA seriously!Check out the free marketing masterclass for teachers: https://www.alissamcdonald.com/masterclass

Steve Buch’s self-checking games and activities excite students about learning while saving teachers valuable time on grading. In the teacher community, Steve is better known as One for the Books, which is a play on his last name. Whether you’re seeking ready-made templates or looking to learn how to create resources of your own, Steve is all about sharing his passion for Google Sheets.Steve is a proud father, doodle dad, 6th grade math teacher, tech nerd, avid snowboarder, fitness fanatic, hot wing junky, and always seeking to learn more to level-up his teaching.As the mastermind behind Mystery Picture Masterclass and Mystery Picture Masterclass+, Steve is on a mission to get all students actively engaged in a digital world.Get started on a journey with Steve by accepting his Ten Minute Pixel Art Challenge.Connect with Steve on Instagram.Check out Steve's Teachers Pay Teachers store.Alissa's Free Marketing Masterclass for Teachers:alissamcdonald.com/masterclass

Having at least one higher-ticket offer helps us reach our goal monthly income faster. When I recently polled my audience, most were aiming to make $1-3k per month, but some were aiming for $5k+ months. Reverse engineer that! You have to think through your offers. Is it POSSIBLE or LIKELY that you’ll make $5,000 months? Or are you simply hoping? It’s important to know your numbers.I’m doing a special 2-part podcast series on how to add a high-ticket product or offer to your product suite. Last week I talked about knowledge products- adding a course or membership offer to your business. A lot of the big marketing gurus will tell you that you MUST offer a course or membership to have a higher-priced offering, but this is simply not the case. A course or membership or workshop is not for everyone!Today I’ll talk to you about two additional ideas for adding a higher-priced offering. We’ll talk about adding product bundles and adding a layer of service to your business. I’ll walk you through the pros and cons of each model, and then I’ll tell you the secret to making any of these higher-priced models actually work for you.In next week’s episode, I’m interviewing a member of Teacher Hustle University who added a workshop offering to his business after we talked about doing this in one of our monthly coaching calls. If you’ve thought about offering a workshop or mini-course, be sure to tune in next week because he’ll be telling us his process for launching this workshop (with a small audience by the way), and he’ll share how he finally landed on the perfect niche.Before you go, please take a minute to rate and review this podcast. We so appreciate your support and thank you for hanging out each week! Check out the free marketing masterclass for teachers: https://www.alissamcdonald.com/masterclass

Applications for the Course and Membership Creator’s Intensive due January 30th: APPLY HEREQuick. Which one of your offers is the most expensive? (Yes, I’m going to talk money for a minute. Cringe-worthy, I know. But necessary.)Having at least one higher-ticket offer helps us reach our goal monthly income faster. When I recently polled my audience, most were aiming to make 1-3k per month, but some were aiming for 5k+ months. Reverse engineer that! You have to think through your offers. Is it POSSIBLE or LIKELY that you’ll make 5,000 months? Or are you simply hoping? It’s important to know your numbers.I’m doing a special 2-part podcast series on how to add a high-ticket product or offer to your product suite. Tune in this week and next week to find out how this could look in your business. I’ll be talking through 4 options you have to add this to your business model. Today we’re talking about knowledge products. I’ll tell you the PROS and the CONS, and I’ll help you decide if you’d like this pathway.You’re essentially taking the thing you love to talk about or teach on, and turning it into a series of lessons. You’re doing what we love to do best- TEACH! Find out the pros and cons of putting together a knowledge product and how to get started. I’ll give you the 3 questions you need to ask your audience BEFORE you create your product.

Real talk! Let’s chat about this mistake I’ve made (and keep making) in my business. Let me give you a hint. It has to do with all the “SHOULDS” being shouted at us entrepreneurs from all directions. “You should be posting on social media every day!”“You should write e-mails every week!”“You should be on this platform and that platform and that one!”With “shoulds” coming at us every day, how are we supposed to stick to one, simple strategy to grow our business?Can listening to podcasts and watching YouTube videos and reading blog posts actually create chaos in our business lives?The answer is YES. It happens to me all the time. I listen to one podcast, and suddenly I’m down a rabbit hole on a topic that wasn’t even on my radar 20 minutes before. (Hello shiny object syndrome!)In this episode, I’ll teach you how to keep your blinders on and stay focused on the things that really move your business forward. I’ll remind you about values and trusting your instinct - because (repeat after me) you’re a smart and savvy business owner!Want more advice about how to stay focused on your business in 2021? Grab my free Marketing with Intention Guidebook: https://www.alissamcdonald.com/guidebookLiked what you heard? Don’t forget to rate and review this podcast. Snap a picture and tag me on Instagram! Thanks for spreading the word to help teachers create more impact and generate the income they deserve!

Want to see behind the scenes of my business in 2020? In this episode, I’m going over exactly what products I kept, what I retired, what I tested out, what worked and didn’t work, and what changes I plan to make for 2021. I’m also diving into what it’s been like to work as a Membership Director, and what it was like to transition out of teaching this year. Let’s start the new year with a look at what we should keep and toss going into 2021!Join us inside Teacher Hustle University before January 15th at midnight to get your free ticket to the 2021 Planathon Virtual Retreat!! https://www.alissamcdonald.com/framework

Is your 2021 business to-do list getting longer by the day? Come to the 2021 Audience Audit Free Class on January 10th to figure out exactly what you need to do to make this the year you finally make consistent cash in your online business! I’ll be sharing the biggest mistakes I see teachers making when it comes to building an online business, and I’ll also share my Profit Funnel Framework - a 5 step system to creating hype around your products and offers.Register now to save your seat! Limited spots available.https://www.alissamcdonald.com/audienceauditThere are tons of ways to package your genius and build a business. Today, Molly is on the podcast to talk to us about another pathway to business - tutoring! As a teacher, your magic is working with kids. What if you could make money doing this outside of the classroom too?Molly helps us understand the best way to scale a tutoring business and to maximize your income with systems and productivity tips. She talks to us about how to get the word out about your business using your connections, and she makes this pathway super simple to start. (You can start TODAY!)Molly is the founder of Literacy Fundamentals and creator of the Tutorpreneur Academy where she helps teachers build a profitable tutoring business using skills they already have so that they can make money on the side without quitting their teaching jobs.She discovered her passion when she reached the 5 year mark of teaching and felt completely burnt out and realized she could use her teaching strengths to make money on the side which created her unique approach which is the Tutorpreneur Method.Since then she has worked with countless students and it’s become her mission to empower every teacher to start earning great money on the side.Molly's Facebook and Instagram @literacyfundamentals10 Step Guide to Starting Your Online Tutoring Business

www.instagram.com/speakingofimageshttps://view.flodesk.com/pages/5f7d387fa31e6b0bee259453Waitlist for Image Maker Membership (Next door open dates will be Dec 26-30)Kelly Harvill, our resident brand and product photography expert, is back for an encore episode! In this episode, Kelly and I chat about how to get in front of the camera and show the behind the scenes of your biz. She answers questions about equipment, lighting, and how to find the perfect place to take photos, even during a pandemic. Kelly explains how mock-ups can be a total game-changer for people with digital products, and she walks us through some tips and tricks for getting started. If you’re ready to start building your brand through images, this is the episode for you.Kelly is a Preschool SLP, National Board Certified Teacher, and Professional Photographer. She helps Teacher Authors to up level their business branding with modern images designed for educators. Members of her Image Maker Membership have access to a growing gallery of over 2,000 images for use on social media, blog posts, Pinterest pins, email marketing, sales pages, within their TpT resources, and more.

Black Friday Toolkit: alissamcdonald.com/blackfridayFree FB Community: aubreemalick.com/communityFreelancer to CEO Academy Waitlist: aubreemalick.com/waitlistCheck Out Aubree's Podcast, Freelancer to CEO here!OH BOY you are in for a treat with this episode! I brought on my good friend Alissa who is a fellow teacher and a new online bestie! Alissa and I connected through a membership we were both apart of and we hit it off ever since. Alissa is going to share all the things in this episode and you do not want to miss this. We talk everything from building a business while working full time, new ways to market your business (that you haven't thought of or tried yet) and if freelancers need an email list! Press play on this interview!! Alissa is a teacher, marketing strategist, toddler mom and lover of French fries! She’s the host of The Teacher Hustle Podcast and business coach for teachers in the Teacher Hustle University membership. She’s passionate about helping teachers diversify their income by launching, growing, and scaling their online business while maintaining their values and staying mission-driven. In this episode, you will learn: How Alissa's road to entrepreneurship has been filled with many experiencesHer marketing do's and don'tHow to overcome fear of putting yourself out there If freelancers need an email listWhy and how Alissa added a service based layer to her income streams. Shownotes credit: Freelancer to CEO