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Ameé speaks with Erik Allen, an entrepreneur, and podcaster about his trauma healing journey through his Christian faithIn this episode you will hear:Erik's background with witnessing domestic violence and parental neglect growing upHow being introduced to a Christian college event changed his lifeHow shame kept him from sharing his story until he was 39The role of God, church, and spirituality in his healing journeyErik's definition of walking with Christ and what that means as a guide for living a healthy, positive lifeErik's personal experience with the openness of men sharing their mental health storiesHow Erik got into the world of MMA (mixed martial arts) and combat sports and podcastingHim winning Ed Mylett's Max Out Challenge in 2018 and spurring his entrepreneurial passionsErik's advice for anyone thinking of considering going to church and joining a community there Resources:https://www.erikallenmedia.com/Links to buy The Fearless Woman's Guide to Starting a BusinessAmazon (Audio, Print, Kindle Versions): https://amzn.to/3daO7nABarnes and Noble- https://bit.ly/FearlessWomansGuideBookshop- https://bit.ly/FearlessWomanBookshopVisit https://www.ameequiriconi.com/ for more articles about self-help, healing from trauma, leadership, business, and more!

This episode is your clinic on how to work through judgment, self-thoughts, & find peace within the moment. Jayden Grahlman shares a pure message of acceptance of reality & our self-innocence to open the heart and mind as one so you can move beyond your mental restraints. Bringing you music & miracles...enjoy this episode with this wonderful musician & coach.Episode HighlightsFinding his spiritual path through  “The Lesson” 2:36 11“Separation creates awakened art” 7:39The world is a projection of your own mind 12:21Finding peace in the acceptance of our reality 18:25The core wound of humanity is sexual 27:06We will always move toward what we believe serves us & away from what we believe does not 38:25When the mind is open, the heart is open as one 43:37Jayden's album Grail Codes & the healing of heart for truth 56:07Working with Jayden 1-on-1 to ignite your passion and move past confusion 57:35Find Jayden Grahlman @jayden_grahlmanCheck Us OutNeil  @neildisyWork w/ Neil www.neildisy.comZach  @justzachkaufmanWork w/ Zach www.calendly.com/eli125ContactHeartsoulhuman@gmail.comCreditsMusic-Max Van Soest @ max_fly5

We are episode number 39 with Geraldine Carton and Taz Kelleher of The Useless Project The Useless Project was started by Geraldine Carton and Taz Kelleher in November 2018. Powered by energy, enthusiasm and positivity, the aim of this collective has always been to bring like-minded individuals together and highlight the positive, accessible and pragmatic side to living a more sustainable lifestyle.  Starting-off largely events-based, The Useless Project has expanded beyond the realms of swap shops and flea markets (although these continue!), merging into education, advocacy, awareness-raising and online content generation, amongst other activities. On this site you will find a wide range of resources, ranging from DIY upcycling videos and sewing tutorials, to batch-cooking recipes, climate justice deep-dives and listicles of our favourite sustainable brands in Ireland and beyond. This is a space to learn, to connect, and to engage with new and interesting ideas. We're not calling for a small amount of people to be perfectly zero-waste or “100% sustainable”. What we want to see is a huge amount of people making incremental positive changes in whatever way they can.

Michele Hansen  00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We use Oh Dear to keep track of SSL certificates. If an SSL certificate is about to expire, we get an alert beforehand. We have automated processes to renew them, so we use Oh Dear as an extra level of peace of mind. You can sign up for a ten day free trial with no credit card required at OhDear.app. Michele Hansen  00:28Hey, welcome back to Software Social. So today we're doing something kind of fun. We're leaning on the social part of Software Social, and we have invited our friend, Sean Fioritto, to join us today.Sean Fioritto  00:44Hey guys. Thanks for having me.  Colleen Schnettler  00:47Hi Sean. Thanks for being here. Michele Hansen  00:48So, and the reason why we asked Sean, in addition to being a great person, is that Sean wrote a book called Sketching With CSS, and as you all know, I am writing a book and figuring it out. And there is a lot of stuff I haven't figured out, especially when it comes to, like, actually selling the book. Like, I feel like that, I feel like the, writing the book is, like, I feel like I kind of got a handle on that. The whole selling the book thing, like, not so much. Um, so we thought it would be kind of helpful to have Sean come on, since like, he's done this successfully. Colleen Schnettler  021:36So Sean, I would love to start with a little bit of your background with the book. What inspired you to write it? How did you get started? Where did that idea come from?  Sean Fioritto  01:50Yeah, so I wanted to quit my job.  Colleen Schnettler  01:53Don't we all? Michele Hansen  01:55Honest goal. Sean Fioritto  01:56I always wanted to go on my own, be independent, run my own business. That's been a goal for a very long time. So, I tried various things, you know, in my spare time, with limited to no success for years and years before that, and I was just getting sick of, the plan was, you know, I'm like, okay, I have this job. And in my spare time, I'm gonna get something going and then, and that just wasn't working. So I was getting impatient. Anyway, I ended up signing up with Amy Hoy's 30x500 class. This was seven or eight years ago. So, I signed up for that class. Actually, wait, I'm getting my timeline a little mixed up. So, I started reading stuff by Amy Hoy. It's funny, I'd actually bought another book that she wrote, and she used her sort of process for that book. And I bought that for my, for my job earlier. And I was like, oh, this Amy Hoy person is interesting. And so I started reading her blog, and then she has these things she writes called ebombs. You guys are probably familiar with that term. But they're basically content that, it's educational content directed at her target, you know, customer, which she would call her audience. So I was just, she, at that point, she had started 30x500. I think it was actually called a Year of Hustle at that point. And so she had all this content, and I was just devouring it, because I was like, she gets me. She knows my problem, and this is awesome. So I was just reading everything that she could write, that she wrote, and, you know, finding any resource that she'd ever written about, like, what's her process, because she was talking about this mysterious process that she has, she, she would talk about it. And I was able to sort of reverse engineer part of her course, the main thing called Sales Safari. So I'm not, I'm at my job, coasting, doing a half-assed job, spending a lot of time doing Sales Safari, trying to figure out what, what product I should do. Not product, but that's not the way to think about it with Sales Safari, but trying to figure out like, what, who, what audience should I focus on? And what problems do they have, and what's the juiciest problem that makes sense for me to tackle? And then, and she would call them pains, by the way, not, not problems. So what's the juiciest pain that they have, for me, that was like, be the easiest for me to peel off, and, and work on. So I started digging, and it was like, alright, well, what audience makes sense for me? This is kind of the process, and it was like, you know, like web designers, web developers, because I was a web developer. And so like, what are the, you know, audiences that are close to audiences that I'm in is kind of ideal. So I started there, and then I just read and read and read. I probably put like, 80 hours of research time into that process.  Colleen Schnettler  05:05Wow. Michele Hansen  05:06That's a lot. Sean Fioritto  05:06Of just reading and reading and reading and reading, and taking notes. And really understanding and whittling down and figuring out my audience, and figuring out, so the thinking, the benefit of that amount of time spent deliberately going through a process like that is that at some point, I became so in-tune with the audience that I could identify, and this is gonna pay off for you, Michele, this, this little story, because this feeds into like, how do you sell it. At some point, it meant that I could tell when a thing that I was, like a piece of content marketing that I was working on, was going to resonate very strongly with my audience and be worth the effort, if that makes sense. And it didn't really take much. Like, after I got done with that much amount of research, it was sort of, like, pretty trivial for me to come up with ideas for content that I could write that I knew people were gonna just eat up. And so that's, that's how I started building my, building my mailing list. And then that's how I eventually, Colleen, to your question, I came up with Sketching With CSS, which it was a solution to a pain point that I'd identified in my audience, which at that point was web designers. Colleen Schnettler  06:37How big did your mailing list grow? Sean Fioritto  06:39I have 20,000 people on my mail list. Colleen Schnettler  06:4120,000? Michele Hansen  06:42Holy guacamole.  Sean Fioritto  06:46Yeah. So like I said, I got really good. No, no, no. Michele Hansen  06:51I've got like, 200 people on my mailing list, or like, 220. And like, for context, that's like, 200 more people than I ever expected to have on the mailing list, and hearing, like, 20,000 feels very far from, from 200. Sean Fioritto  07:10Yeah, well, let me say something that will hopefully be more reassuring. The, Amy and Alex, for example, they've been running 30x500, for years, and I think their mailing list is just now approximating, like 20,000 or so. And like, the, they have been making so much money with that course with a significantly smaller mailing list. And that's a really, like, high value product, too. So anyway, if it makes you feel any better, I really think they only have like, a couple 1000 people on their mailing list for a long time. And then, for me, I launched pre-sales of my book, at that point, my, I think I only had, boy, I used to, I used to have this memorized. But like, it's been so long now. But I think I only had like, it was less than 2000 I think. I think. So, and even then, I don't think you need that. I know people that have launched with much smaller lists than that, and, and it was fine. Because the people that are on your list now guarantee it, your, will be very interested in, in buying the book. You know, that'd be like a low, low barrier to entry, assuming like, your mailing list is one of the ways that you're thinking of selling the book. Michele Hansen  08:26Yeah, I guess. That's not a good answer. But like, I, I, I actually, I admit, I'm a little bit like, wary to kind of hit it too hard. Like, I would probably send out like, like, if I did a pre-sale, which I guess I should. Actually, I had someone a couple days ago, who has been reading the drafts, who actually I think is also a 30x500 student in the past, say that they wanted to, like, pre-buy the book and asked me how to do it. And I was like, that's a great question. I will figure that out. And like, so maybe do that, and then maybe one more when, like, the book comes out? Um, yeah, cuz, so I've been thinking about the newsletter as a way to draft the book because I find writing an email to be a lot easier than, like, staring at a blank cursor just, you know, blinking at me. And I guess I haven't really, like, and like, people signed up for it to read the draft of the book, so I guess I almost feel bad like, using it for sales too much. Like you know, I want to let people know that the book exists, but like, I don't want to. I don't know, does that. Sean Fioritto  09:45So, it's very considerate of you to think about that. Michele Hansen  09:52Another way of saying that another, also a way to not make any money off of this. Sean Fioritto  09:57Well, yeah, that, but also, it's kind of inconsiderate of you to not be thinking about all the people that really, really, really want to buy it and also would like to read anything that you're writing right now. Like, you're just completely leaving them out there to dry. And there are definitely people like that on your mailing list. So, they're like, there's like, some people on your mailing list are not going to be interested in your content if you're sending it too much, or, or just in general, really lightly interested in what you're writing about, or mistakenly signed up for your mailing list, which at this point, you probably don't have that problem. So like, to some extent, that's always the case, and it used to bother me a lot. I would send an email, and sales emails especially would result in bigger unsubscribes after every email, because you know, your little email tool tells you like, can, you know, so nice of it to tell you like, this many people unsubscribed after you sent this email. And it's always a big jump after like, a sales email. That used to bother me a lot. But then I started, kind of watching even my own behavior, and you probably do the same, and you probably like, look forward to some emails from some people that hit your inbox from some newsletters that you're looking forward to, and you'd very much like them to send you more. And then there's other people where you're like, well, I signed up for that, like, a couple years ago, and I just am not thinking about that anymore. And I need, like, to like, whittle down my content. So you unsubscribe. So then you become that unsubscribe number on the other end of the person sending the email, but like, you weren't annoyed, you didn't mind. It was just like, time to move on. And that's usually the case. So I think people can just unsubscribe as long as it's easy. I would literally put it at the top of my emails. So like, because I would send emails very infrequently. I was not disciplined about that. And I still don't think that that's a problem. But the, but because I sent them infrequently I put at the top like, hey, you know, you signed up for this, because you probably read this thing I wrote. You weren't interested in the book, whatever, if this is not for you anymore, just unsubscribe, like, first thing. So that always made me feel better about sending emails. And also, I don't know, I think that's the right thing to do so people just know, like upfront, that you know, oh, okay, there's the easy to find unsubscribe button when they're done. And then that's fine. Michele Hansen  12:26We did that for Geocodio once, like, I want to say it was like a year or two ago, and our lists had been like, super disorganized. And like I think we had, we were sending stuff like, we send like one or two marketing emails a year from MailChimp. And then we also had Intercom, and those things didn't sync up. And so like, sometimes people would unsubscribe in intercom and then like, not be unsubscribed in MailChimp, or like vice versa. And then, since we didn't send a lot of email, we used MailChimp's pay as you go. And then they just like, shut down their page and go option a couple of years ago, even though we had a ton of credit, which was a little annoying. And, and then, so like, the next time, and I think we migrated over to Mailcoach. And so the next time we send out an email, we actually like for some reason, we were like, there's probably a lot of people on this who have meant to unsubscribe. And so at the very top of the next email, we put an unsubscribe link and we also put a link to delete their account. And like, a bunch of people did it, but then our number of people who were unsubscribing later on like, went like, way down. So it was like, ripping off the band aid basically. Sean Fioritto  13:36Yeah, exactly. Yeah. And I think like, I don't know, when people unsubscribe from Geocodio, at this point, it doesn't like, break your heart anymore, I'm guessing. Right?  Michele Hansen  13:45No, I mean, we're like, we're kind of like jumping into something that has been very much on my mind, but I hadn't been wanting to admit that it was there and just trying to like, pretend that it's not there, which is all the dealing with rejection around either, you know, people being mad that they were being sold to or negative reviews. And I like, you know, it sounds like you kind of have a process for, like, accepting those feelings.  Sean Fioritto  14:19It used to bother me a lot.  Michele Hansen  14:22Like, yeah. Sean Fioritto  14:24Yeah, it used to bother me a lot. There are two things that I hated. I hated frontpage Hacker News, and I hated getting angry emails.  Michele Hansen  14:33Oh.  Sean Fioritto  14:35I also got creepy, tons of creepy emails. Once you get, like, past a certain threshold and the number of subscribers you have, the creepiness factor increases. Yeah. Yeah. But the, but I got used to all of that. I just realized, like, there's just some percentage of people that are just angry right now or whatever, like, whatever they're going through. And I know that, like, I am very carefully crafting things such that the most, most of my content is not self-serving, most of it is directly a result of research that tells me that this is a problem that people are having, and now I'm helping you. So I'm like, I never feel bad about those, and then even the sales emails, I started to not feel bad about those, too, because I'm like, this is also a thing that's helping you. But that took a while to get to. I mean, honestly, it did. And it got worse when it became my only source of income, which added extra, extra feelings. But yeah, there's a lot of feelings to like, get through. And now I have just developed more of a thick skin, you know. Like, I'm not terrified of having a super popular article anymore, or, you know, stuff like that. That doesn't, that doesn't bother me anymore. I think it just came with time, just like with you and Geocodio. I mean, I'm sure you are used to like, some fluctuations of revenue, which probably bothered you a lot at the beginning, but now, not so much. I mean, I'm just, I'm guessing, but that seems, you know, I'm sure there's some things they're that you've got a thick skin about now. Michele Hansen  16:12Oh, my gosh. I mean, for years, every time a plan downgrade came through, like every time it was like a punch in the gut. Like, and yeah, I think now that I, I guess I trust the revenue more, I'm not as impacted by it. It's more like, oh, I wonder, like, why that was. Like, did their project end, or like, you know, like, what happened? But yeah, in the beginning, especially when it was first our like, when it, when it became my, like, full time income. I mean, as, as you said, like, that is really painful. Like, I'm curious, like, so you,  so like, when did you start writing the book? Sean Fioritto  1705Let me think, like, like the year, or a timing, like, in terms of the timeline?  Michele Hansen  17:12Whichever one you want to go with.  Sean Fioritto  17:15Yeah, I can't remember the year cuz it was a while ago. It was like, eight years ago.  Michele Hansen  17:19Oh, wow. Okay. So you started, Sean Fioritto  17:22I think it was 2013 is when I started. Yeah. Michele Hansen  17:24You did the, sounds like you did 30x500 first, right? Sean Fioritto  17:30Yeah, I had the, I had started writing the book before 30x500. But like I said, I was ,I was following her process already at sort of reverse engineered it. And then I felt like I just owed her the money for the, for the course. So, plus I wanted to meet her, so. Michele Hansen  17:44Yeah, so you started like, the research process basically, like, like 30x500 like, was only one part of your, like, research. Like, cuz you said you had sort of, you had figured out what her process was based on the blog posts and whatnot before you took the course. Yeah. Sean Fioritto  18:00Yeah.  Michele Hansen  18:01Okay. Sean Fioritto  18:02Yeah, and at that point, I had already generated the research I needed to see, to choose Sketching With CSS as a, as a product. I pretty much had, I think I had a landing page. I hadn't done pre-sales yet, but I was, I was gearing up for that. Michele Hansen  18:17You are so organized. Colleen Schnettler  18:19Michele, do you have a landing page?  Michele Hansen  18:22There is a website.  Colleen Schnettler  18:24Okay, I didn't know. Michele Hansen  18:26I haven't told anyone about it because I talk about,  Colleen Schnettler  18:29Your secret website. Michele Hansen  18:30I actually have two. I thought of the domain name, or like, the name for it in the shower, and then I like, immediately like, ran for the computer to see if it was available. And I actually bought two, and then I think we put, like, a book, oh my god, I just typed it wrong. Colleen Schnettler  18:55This is the part where you tell us what it is.  Michele Hansen  18:57There's nothing on it, and actually, if I say it now then we have to have something on it by, Colleen Schnettler  19:01Well, there's no way to pressurize a situation than to tell us right now. Michele Hansen  19:06So okay, it is DeployEmpathy.com. Okay, okay, crap, now I have it out. I don't even know how I'm going to sell it. Okay. So um, and I think I have another one, too. But yeah, we have like, a very basic like, WordPress template on it. Like, it's not, it's not, okay. While I was trying to figure it, so like, people keep asking me like, oh, like, when's your book coming out? And I'm like, I have no idea. I have never done this before. I don't know what steps are ahead of me. So, okay, so you started writing the book while you were doing research concurrently, and then how, and you were also, Sean Fioritto  19:48Oh, sorry, there's two types of research.  Michele Hansen  19:50Okay. Sean Fioritto  19:51So, we could clarify that. There was my audience research and understanding the pain that I was solving, and then there's the research about the book. I didn't have to do as much research about the book. I mean, I already, like, the type of book I ended up writing, I already had, you know, the expertise I needed to write that book. So yeah, I was, audience research was already done by the time I was writing Sketching With CSS. So I wasn't doing research like that while writing the book. Michele Hansen  20:16Okay. And then you also had the landing page up, and you started building your list while you were doing this research and writing phase. Okay, so how long did it take you from, like, the time that you had the idea for the book to when people could, like, buy and download the book, like, just like, the big picture? Like, how long did that process take you? Sean Fioritto  20:45Well, I mean, keep in mind, that ton of the work was while I was still full time working, in theory. Michele Hansen  20:56I mean, I guess I am, too, right? Like, this is not my full time thing. Sean Fioritto  21:00Yeah, but I think like, from, from, from research to launch, like, book is done, it was like, in the four to six month range. Michele Hansen  21:14Okay. Okay. So I think I started at like, the end of February with the newsletter, and it's May, so that's like, yeah. I do feel like I'm doing a little bit of, I think what we have termed Colleen does, of putzing in the code garden, rather than selling things or doing marketing or whatnot. And I am totally doing that with my manuscript, I guess you could call it. Sounds so fancy. And just like, moving commas around and like, totally procrastinating on making images for it, like totally, totally procrastinating on that. Okay, so it took you like, four to six months to get to that point.  Sean Fioritto  21:59Yeah, there was a, there was a launch in between there. Michele Hansen  22:02So when was the like, so was your pre-sale your launch? Or like, how does that work?  Sean Fioritto  22:08You could do lots of launches.  Michele Hansen  22:11This is like, the part that is like, just sort of like, you know, in my head, it's like step one, write book, like, step two of question, question question, and step three, profit. Like that's sort of where I am right now. Sean Fioritto  22:24I feel like you're already doing most of the things that I would do. The, the one thing, so alright. So you're, you're working in public, so you're getting interest via Twitter. You're writing to your mailing list. You're doing the right thing, which is writing content for your book that, you know, is also useful to your mailing list, like, independently. Like, like getting double bang for your buck is smart when you're doing this kind of business. So you're keeping your list warm enough. People are, you're building anticipation, people are telling you you're building anticipation, because they're like, hey, when do I get to buy this book? So, you know, you're basically doing all the things. As, you know, from from my perspective, looking in, it seems like you're just accidentally or intuitively doing the right, doing the right stuff. The thing that's missing between like, what you are doing and what I did is probably, I would press pause on book writing and do specific content marketing things just to build my mailing list. Michele Hansen  23:37But I love putzing in the code garden.  Sean Fioritto  23:39And I'm not, I'm not, sorry, I didn't mean to say that as like, you should do that. That's what I would, as in like, I was doing that. And I don't know, Michele Hansen  23:48And you wrote, like, a successful book and sold it, and it was your full time job for a period of time. So you're kind of here because you're good at this and because I need to be told these things. Sean Fioritto  23:59Right. Well, I'm just saying what I did. But it's, it's really ultimately you get to pick and choose what you do. The, you know, I actually happen to very much enjoy the process of coming up with content that I knew would be popular and writing it and sharing it everywhere and doing all that stuff. And also, I knew I needed to because I was going to try and make this my full time living, so I'm like, I need more people on my mailing list. So that was pretty important to me based on the goals I was trying to achieve. The, the other thing is though, like, even with a small mailing list, your book as the, a lot of book sales are gonna come from word of mouth. Like, I sort of forced the book onto the scene. But like, it's not a, the Sketching With CSS is not like a, while the marketing theme is, like, the marketing message at the time, it doesn't connect anymore because  the world has moved on from that phase of web development. But like, while people could read the marketing, the landing page and connect really strongly, and, you know, be interested in the book, the book didn't really lend itself well to word of mouth, because it's not like, it was not like a, oh, you should read this, like, it's this lightweight, like reading recommendation. It's got to be, you've got to be like, ready to commit to learning a bunch of code. So it's like, there's like, a smaller group of people at any given time that are like, at that point, does that make sense? Versus your book, it's, it seems like, it's like a higher level of value, like, it's a more abstract, then like, here are the, learn this code. Here's how to type in Git commands, here's how to do that. You know, like, I was really like, down at the, like, here's what you're gonna be doing day to day in your job. And you're giving them the same message, but like, in a way that can be, that is at like, a higher level, it's maybe easier to read, you know, in your spare time. It's like a business book, has the same qualities of, like, successful business books. So, I think that you may not have to do any of the content marketing stuff that I was doing is what I'm getting at, because, like, I can already tell, I'm ready to read your book, and I'm ready to recommend it to people, because it does it solve, like, a question that people have all the time, and a problem people have, and they're like, oh, I wish I knew how to, you know, talk to my customers more effectively, or understand, you know, the types of customers that are gonna be interested my products, or what problems they're having, etc, etc, right? Customer research, that kind of thing. That is a topic of conversation that comes up a lot in my communities that I hang out in, and so, you know, your book’s gonna be like, at-hand for me to recommend. That's, that's what I suspect. That's my, that's my theory for your book. Michele Hansen  27:00Yeah, I guess, I mean, there's parts of it, definitely.  Sean Fioritto  27:02It's also got a catchy name.  Michele Hansen  27:04Hey, I thought of it in the shower, and then I ran to register the domain, which is exactly what you are supposed to do when you have a good idea for something right? Like, this is the process. Colleen Schnettler  27:13Definitely. Michele Hansen  27:13Like,  Sean Fioritto  27:14You already had a book though, so it's different. You're like, I'm gonna write this book called Deploying Empathy. And you already, like, wrote it. So I think you're good to go. Michele Hansen  27:20Yeah, actually I didn't have a name for a while. Okay, so, so something else I have, like, a question on, which you kind of just sort of touched on with that about, like, super practical elements. So some, some of it is you can, you can definitely sit down and, and you could probably read it in a sitting or two. But then there's, there's the stuff that's more like a toolbox with all of the different scripts, which, by the way earlier, when you were saying like finding the type of content that people are really hungry for like, that, like, those scripts are the thing that people are the most excited about. The problem is, there's only like, so many sort of general scenarios. So I've basically written the main ones, but, so something I noticed with your site, which is SketchingWithCSS.com, just for everybody's reference, so you have the book plus code, which is like, your basic option for $39. And then you have one with the video package for 99. And then you have another one with more stuff for 249. And then there's one with like, all the things for your team for 499. And so, something that people have asked me for is like, like, there's the book piece, and then there's also, people want to be able to easily replicate the scripts so that they can then like, use them to build their own scripts off of it, and like, modify them and whatnot. So people have said, like, well, that could be like a Notion Template, like, bundle that it's sold with, or Google Docs or, or whatever. And so I've been like, kind of like, how do you sell the book with this like, other bundle? And like, can you also do that, like if you sell like a physical book to like, if I did it through Amazon, like, could I also sell a Notion Template bundle or something? Like, I just, I'm kind of, that sort of like, something that's on my mind is like, I'm not really sure how to approach that. And I'm wondering if you could kind of like, talk through your approach to creating like, different tiers, and what you provided at those different tears.  Sean Fioritto  29:33Mm hmm. Right. So, at the time, I know, I have a more sophisticated thought process about it now, but the, when I did the initial set of tiers, it was because Nathan Barry told me that I should have three tears because it tripled his revenue. So I was like, oh, okay.  Michele Hansen  29:53I mean, that's a good reason.  Sean Fioritto  29:55Like, we just happened to be at the bacon biz. That was the other person that I was, I bought his book. So here's the thing I always do, I would buy people's books that way I could email them. Michele Hansen  30:08Is that a thing? Like, if you buy someone's book, like, do you have a license to email them? Sean Fioritto  30:13Well, you get one. You get one email. And as long as it's, you know, not creepy. That's, that's the main thing. But yeah. So we had a bake in this conference in real life, and then, yeah, that's what he, that's what, he told me that I was like, oh, yeah. Okay. I think Patrick McKenzie was there, too, and he said something similar. So I was like, oh, because they did a landing page tear down for me at that conference. That's right.  Michele Hansen  30:36Wow. Nice. Sean Fioritto  30:37Yeah. So anyway, so I did the, I did that, because somebody told me to. And in fact, it's true. Like, if I hadn't done that, you could just see like, the way the purchases ended up that like, that absolutely almost tripled my revenue. So,  Michele Hansen  30:53Oh, wow. Yeah. Sean Fioritto  30:54Which is a big deal for books, because it's not like, yeah, anyway. The, the, the way, the way you were talking about it, though, because there's another way to think about it. I was thinking about in tiers with the book, but another way to think about it is in terms of a product funnel. So your, your book could be super cheap, and it is the entry point into your product, your little product universe. Because like, you're, what you're doing is naturally, because you're literally writing a book about this, listening to your customers and understanding that they have other like, you're really understanding what their, their pain is, and you see that there's different ways that you could solve it for them, right? Those things as a product. So you could bundle that stuff into your book, you could create tiers, like I did. And maybe it does make sense, we talk about this more, but like there's, there's, there's different ways to do tiers with books that, that makes sense, that aren't exactly what I did. But also, like what you're describing is basically different courses. So let's, so, like, people that run these info product businesses, like, what you end up with is like, you've got this world of courses, and you've got this world of content. And people come in from like, search, you know, or whatever channel that you've worked on, usually it's like an SEO channel, like through your content. And then they enter your automated marketing system. And then the first thing they do is buy probably your cheapest thing, your book, and then you're moving them on to the next level into your email marketing system to get them to start looking at, you know, your course, which is like a more in-depth version of the book, or whatever. So anyway, I'm just sort of sketching out, like how, how these content marketing businesses tend to work. So you kind of end up in their little universe and then you just get bounced around all their various email automation. If you've been in anybody's like, any internet famous person's little, like, email world, you'd probably notice eventually, if you're there for long enough, like, I already got that email. And so anyway, so let's there's like a different way of looking at it. You don't have to do tiers. You could just sell your book, you know, digital version, here's the hardback version, you make it cheap, and then, you know, lots of people, lots of people read it. And then you, turns out that this is still really interesting to you, you still like solving people's problems and you're like, you know what, like, I should release like, some recordings of customer interviews as like, examples or whatever, you know, and then you peel that off into a different product and you sell that, and slowly you build up this machine, basically. Also the guy to talk to would be Keith Perhac, who's in our group, too. Michele Hansen  33:51Oh, yeah, I should totally talk to Keith.  Colleen Schnettler  33:53Did he write a book? Sean Fioritto  33:55Yeah, he did but also his, his job before running SegMetrics was with the internet famous person that you guys know of that ran these huge content marketing programs and had this whole product funnel thing and all this stuff that I was talking about. So Keith is like, expert on that topic. Michele Hansen  34:15I guess I don't know if I want to go that direction just now because I do, you know, I do have a job. Um, so I'm, yeah.  Sean Fioritto  34:28You could just be like Amy.  Michele Hansen  34:33So, I, yeah, so I guess I have to think about that, and thinking about like, like, where to price it and those bundles and whatnot. Actually, I have another super like, mechanical question. So, between the time you announced the pre-order, and when you, like, people could actually like, to like, first of all, like, what was the incentive for somebody to pre-order? And then, what was the time from like, when you announced the pre-order to when you like, people could actually get it? Like, how far in advance do you do a pre-order? And what do you like, do you have to give people something? Sean Fioritto  35:10Yeah, I can't, I actually can't remember. I can't remember, what did I do? I did a pre-order. I can't even remember if I gave him the book or not. I don't think you have to. Some people just buy it ready to go. I think I, I probably did give ‘em like, here's everything I got so far, and it's gonna change, but, you know, here's that. Here's what I've got. And, you know, whatever version, like, people don't care if it's like, not even formatted or, you know, give me everything you got. Because the people that are going to do that are ready to just devour it. And then also, some of them might be like, I'm not wanting to, I don't want it right now, but I had a discount, right? So there's like, the pre-order, it's like a little bit cheaper to buy it now. Because I knew I was going to be selling it at like, as, like, a $40 product. So the discount, I think I sold it initially for pre-orders for like, 29 bucks, or maybe less even. Yeah, maybe like 20 bucks or something like that. Michele Hansen  36:08Okay, and it's 30 now. Colleen Schnettler  36:11Yeah, it probably makes sense for you, as someone who, I'm using it and referencing it, even though it's not done, because those scripts, like you were saying, are so valuable to people.  Michele Hansen  36:20Yeah, I mean, I guess, I guess I sort of like, feel like everybody already has everything. I mean, reality like, they, they don't because everything has been changed so much. But I guess I need to like, set it up, too. Like, I need to decide on a platform to use to actually sell it.  Sean Fioritto  36:42Oh, I didn't do that at first.  Michele Hansen  36:45Okay. So did you just use Stripe? Sean Fioritto  36:47I think I used PayPal. I was literally like, here's my email, send PayPal money there. And then I sent it to ‘em. Michele Hansen  36:55How did you deal with that and sales tax and stuff?  Sean Fioritto  36:57I don't think that existed. But also I would have just ignored it. Michele Hansen  37:03Okay, yeah, I guess I'm in the EU, so I kind of can't. Sean Fioritto  37:08It's the wild west out here. Michele Hansen  37:12'Murica. Sean Fioritto  37:15No, I had a really bad tax bill the first year because I ignored all of that stuff.  Michele Hansen  37:19Oh, okay, so you're not advising. This is not financial advice.  Sean Fioritto  37:26I'm just saying what I did. I'm not saying you should do that.  Michele Hansen  37:30This may or may not be good advice, what you are hearing, just so you know. All of this may be bad advice. Okay, so I basically, Sean Fioritto  37:39I got audited, too, actually. I forgot about that. So don't, yeah, definitely don't do that. Being audited is not as bad as it sounds, it turns out but that's, anyway, that's a different story. Michele Hansen  38:55I was, I feel like I should do a, like a talk hear, hear, and be like, well, on that massive disappointment, thank you and good evening. Um, so okay. So you know, I feel, see, I feel like I look at you and you're like, you, like, have your stuff together about selling a book. And the fact that you had all like, you had these fears about, like, getting rejected by it, and like, put all this into it, and you did it without having done it before. And, you know, made mistakes, looking back, that you are now helping me not replicate. Um, I feel, I feel a little, I feel a little better about this. And also, I guess I have a deadline now, which is five days from now to have the website functional. So, that's fun.  Colleen Schnettler  38:51You're welcome. I'm here for you, Michele. Just push you over the cliff. Michele Hansen  38:56Like, copy paste content into it, right? Um, I noticed actually that Sean, like, your site has a ton of testimonials, and that's something I have been sort of tepidly starting to collect. Like, I guess I'm a little bit afraid to, like, ask people for testimonials. But I've gotten a couple. Sean Fioritto  39:17So what you do is you write them the testimonial, then you email them and you say can I use this as your testimonial? And then they say yes, and then you put it on your page. Michele Hansen  39:25That's lower friction than what I've been asking for. Um, but, but that makes sense. Sean Fioritto  39:32I mean, I would also peel out, so they said something good in an email and I'd copy it and then change it so it sounded better, and then, can I use this as a testimonial?  Michele Hansen  39:39Yeah. Yeah.  Sean Fioritto  39:42I mean, when I say sounds better, I mean, just like copy edit, right? Michele Hansen  39:45I mean, I guess, like, we do that with Geocodio. And I think, like, Colleen and I have talked about this how, I guess I've like, gotten over all of these fears with Geocodio, and I'm so much more confident with it. And maybe it's because it doesn't have my name, like, directly on it, or it's just been around for like seven and a half years now. Versus this, I'm like, I'm so much more unsure. Like,  Sean Fioritto  40:07You haven't done this in a long time.  Michele Hansen  40:08I never have written a book. Sean Fioritto  40:12Well, whatever. Like, you haven't done a launch. Because you can launch anything. You could have launched Geocodio. Michele Hansen  40:18Yeah. Sean Fioritto  40:18You could've launched it this way, too. But you just haven't done that before. And it's weird, launch is weird because launch is like, everybody, pay attention to me now.  Michele Hansen  40:29Yeah, I'm just super uncomfortable with that.  Sean Fioritto  40:33Yeah. Yeah, that's, that's what it feels like. But then when I realized it was, if you're doing it, right, it's not that. It feels like it, but you're not actually making it about you. It's about them. And then for like, a couple days, you know, you gotta be like, here's the product, you can buy it, and you got to be like sending more emails than you normally. Lots of people will unsubscribe. But like I said, those people are not subscribing. Some of them probably hate you, but you know, most of them are probably just unsubscribing because like, they're, turns out, they weren't interested now that they actually see what it is. They're like, oh, no, that's not what I was thinking it was, or whatever. You get used to it, like, you definitely get used to it. I did it for a couple products. And over time, I just didn't care anymore. Like, I absolutely felt like I was doing a good for people. And I know that I was because I didn't get nearly as much. I think that some of my friends who were in that space would tell me that I needed to go harder, you know, like a little more salesy than I was. But anyway, the point is, Michele Hansen  41:39The thing is, like, I'm not like, I'm not averse to marketing, I think, I mean, this is something that like, we were actually talking about the other day, like people, like technical people being averse to like, sales and marketing and like, like, I have written the book with this in mind that like, hopefully, like, people will recommend it, like, like an audience of the book is like product leaders and marketing leaders who need to teach their teams how to do this. And so like, that's an audience I'm writing for because if they then they have like, buy the book for like five people, and then if they get a new job, or promotion, or whatever, in two years, and they need to teach the team like their new team how to do it again. Um, and so like, that is like, comfortable for me. But yeah, I guess as you were saying, like, hitting the sales hard is, is a little bit uncomfortable. And I guess I will just have to deal with a couple of days of like, that being awkward and like, doing the whole, like, you know, I don't know, like home shopping network style, like, and here's this book, and you can have it for the low, low price of $29. Plus, all of these bundles. Like, Sean Fioritto  42:43So, the thing that, okay, maybe this will help you, but they would help, it helped me, is I just focus on, on the, on the people that are, on your audience, and like your copy and everything is about them. It's about you. You're using, I know you're doing this, right, so you're gonna use the word you in your copy. Like, you never use the word I in your copy, right? So everything is about them. You've done all this research, you know, them, you know, you know, the problems they're facing, you know the pains they're having. And so you could just keep talking about that, talking about that. Launch, then, is then just like, more of those types of emails, like, a higher cadence than you're used to, which is still just about them. And then you're hitting them with like, okay, and now it's here. Like, you're, the whole time you're telling them it's coming, it's coming, it's coming. And then now it's here, here's what's in it, and you're gonna have these emails that just say, here's everything that's in it, and then here's questions that people might have, email that follows up, and then hey, this is gonna end in like a certain amount of time, follow up and then you got one hour left, you know, email. So you do these, you do this sequence of emails, but like, you have to remember when you're sending those that are the most uncomfortable that some people are really, really excited, and if you don't send them that stuff, they won't buy it and they'll, they'll regret it. Like, there's some people that genuinely are very excited and super thrilled to get those emails. Michele Hansen  44:03Can I run a, I have like, a tagline, or not like, a headline I have been throwing around in my head. Can I run it past you?  Sean Fioritto  44:12Yeah. For an article?  Michele Hansen  44:13No, for the book, but like, so like, this would be the like, main headline on the site. Sean Fioritto  44:18Yeah, yeah.  Michele Hansen  44:21Your time is too valuable to spend it building things people don't want.  Sean Fioritto  44:27Perfect. I mean, it's a little wordy, but yeah, like, the concept is perfect. Michele Hansen  44:32I will work on the wordiness. Sean Fioritto  44:36I mean, it's really, it's good, though. That's perfect.  Michele Hansen  44:38It's good. I guess it's good enough, right? It's good enough for me to slap a site together in the next, checks watch, five days, and, and get that going. Sean Fioritto  44:50Yeah, yeah, for sure. Like, you could roll with that as an H2 on a landing page. Easy. Yeah. That would be fine the way it is. Michele Hansen  44:57Cool. Second image of the book. All right. There's all this stuff I'll have to do, but I guess I'll just be working away at this. Sean Fioritto  45:04You know what would be fun for you? I have an archived version of like, my old initial website, if you go to, oh, it doesn't work anymore. Michele Hansen  45:15Can I look it up on Internet Archive? Or it's like, Sean Fioritto  45:19Probably you can, yeah. Yeah, it doesn't. I used to have it just up so that I could, you could go to the URL. But yeah, so you'd have to go through the Internet Archive. But I had, and I did a, I did a write up on the landing page tear down and discussed screenshots from the, from the old version. It was truly, truly awful. But I sold $7,000 worth of book through it. So, Michele Hansen  45:40Can I ask you how much you sold overall? Do you reveal that? Sean Fioritto  45:44Yeah, yeah, of course. So it's actually hard to know because the, well, because as I've revealed I'm not fantastic about keeping track of my finances, or I wasn't then, but the, the book, through its lifespan, has made about $150,000.  Michele Hansen  46:06Whoa.  Sean Fioritto  46:07And most of that was the first two years because I was really, really actively pushing it. And then it just sort of, like, continued to make sales in dribs and drabs, and now it makes, probably, I don't know, I think I sold $1,000 worth of it last year, which makes sense, because it's pretty out of date at this point. Michele Hansen  46:28That'd be interesting to know why people are still buying it. Sean Fioritto  46:32Well, because the concept of designing in a browser is still something that people, you know, talk about from time to time. Should designers write code, or should they be using Figma, or at the time, you know, Sketch or Photoshop, I think all my copy is about Photoshop. So, you know, so like, I think that that concept is still valid. My copy is a little dated, the, the tech inside the book is a little, little dated at this point, though, still useful. So yeah, I think that is just the, so that was one of the things that I learned for content marketing was the, so if you want something to be really like, a really big hit, and to sort of like, make the rounds on the internet, you know, just those articles, it's sometimes just like, everybody's reading. The key to those is there has to be, well, there's like three rules. But like, one of the rules is, it has to be something everybody's talking about right now. And so at the time, everyone was talking about should we design in the browser? That was a big point of conversation. I would say now, like a similar level of conversation would be people talking about how much they hate single page apps, like in the Ruby on Rails community and trying to like, get off of that, right. So like, if you wrote a book about building single page app equivalents in Hotwire or something like that, that would probably resonate really, really well with that community right now. And you'd get a lot of free buzz when it's, people are already talking about it. So that's the problem. I think that that's why, like, hardly anybody's buying it now. But still, people are talking about that. So you get like, a little bit. And then also, I have all these marketing automated things that are still running. So like, I have some content that I accidentally wrote that has a lot of Google traffic, right? Like, I didn't accidentally write it, but I accidentally, like, did some search engine optimization on it. And so I get quite a bit of traffic from those pages, and then they end up signing up for, like, my tutorial things. And then they're in my little email automation thing that I set up, and eventually they get a pitch and then they, and then they buy. So there's some trickle down of that. Michele Hansen  48:50That makes sense. So, I guess, and this will be my last question. Um, is there anything else I should know about selling a book? Sean Fioritto  49:02Yeah, you don't have to do any of the things that I said, like. Like, well I think, I think you're already like doing all the right things. I was pushing really hard to make it my business. And so that, and frankly, once it got to the point where it was my business, that was a distraction for me. It made it hard, harder for me to stay relaxed and focused on doing the things that were the best for my customers, like, once money became this, like concern. So to me, you have this advantage of like, you don't have to, you don't have to worry about that. Like, each one of the things that I did, like it feels like you should bone up a little bit on how to do a launch, though that's not too difficult. You don't have to do like, the greatest job ever, and you maybe even already know how to do that to some extent. But other than that, I don't know, like 200 people on the mailing list, probably enough already. And you'll get more as people are more and more interested. And, you know, do you have an email subscribe on any of your content at all that you've written? Michele Hansen  50:16So it's all in review, so I think it all has a subscribe link at the bottom.  Sean Fioritto  50:22Perfect. Michele Hansen  50:23I think I have one on Twitter, like, on my pinned tweet is a subscription to the newsletter. Sean Fioritto  50:30Yeah, yeah. Cuz like, by the time I was doing it full time, I mean, the number of, I was doing so many other things that we didn't even talk about, for marketing, which it's like, we don't, we don't even need to go there. Because you don't, you don't need to do any of that stuff. I think you're doing everything right. And I would think carefully about, like, what your goals are with the book, and, for both you, you and for your customers, and then kind of size it right size it accordingly. And don't feel guilty about not doing all the right marketing things, because the right marketing things, just as long as you're focused on your audience and the people that are going to be reading your book, you're doing the right thing. Michele Hansen  51:13Hmm. Well, thank you for that, like, boost of encouragement.  Sean Fioritto  51:19You're welcome.  Michele Hansen  51:21I guess to wrap up, we should mention, by the way, that you have your own show. And you're actually getting something off the ground right now. Do you want to talk about that for a second? Sean Fioritto  51:34Yeah. So my friend Aaron Francis and I, we have a company called Hammerstone, that's at Hammerstone.dev. Our podcast is, is linked to there on the home page. We have, like you guys, it's kind of like a ride along podcast, and we just do our weekly check in we record it as a, as a podcast. And what we're working on is a drop in component for Laravel. The component allows you, allows your users to build, dynamically build queries, which they can, you could then use to display reports, etc. to them. Yeah, so that's, that's our new thing that we're working on. That's a new thing for me. I should probably have a whole other podcast and invite you on, ask you about how I should be marketing my software business. Michele Hansen  52:30So by the way, so, the podcast is really good. We finished it on a road trip a couple of months ago, and you should totally start at the beginning because, like so, so yes, like, the software part is interesting. But there's this whole other element that Aaron's wife is pregnant with multiples. And the podcast started in like, December, right?  Sean Fioritto  52:52Yeah.  Michele Hansen  52:53So, and she was due in April. And so there's this like, whole, like, tension of it of like, oh, my god, like, are they gonna get to launch stuff before, like, Aaron goes from being not a parent to the parent of multiple children overnight? Like, is it like, is it gonna happen? And I found myself as I was listening, I was like, oh, my god, like, like, it really added this element of suspense that I have not felt while listening to another podcast, and it made it very enjoyable. Sean Fioritto  53:24You know what's frustrating. I just realized your audience actually overlaps with the audience of my product. And I just did a horrible job of pitching it. I was like, I could just sort of half-ass explain it here. But, Michele Hansen  53:34All you Laravel people, like, just check it out.  Sean Fioritto  53:37Yeah, that's good.  Michele Hansen  53:40Just take my word for it. This has been really fun, Sean. Thank you so much for coming on.  Sean Fioritto  53:50You're welcome.  Michele Hansen  53:51I really appreciate all of your advice. And I, I don't know what you call the, the anti-advice. You know, don't ignore taxes. And encouragement and perspective, that really means a lot to me.  Sean Fioritto  54:08You're welcome. Thanks for having me on.  Michele Hansen  54:11This is awesome. So if you guys liked this episode, please leave us a review on iTunes. Or let us know that you listened on Twitter, and we'll talk to you next week.

After almost a month Dave, Tyler and Justin are back to talk so Bruins hockey. The guys touch base on the trade deadline and then look to the playoffs.

Define and Deliver - https://drkellyhenry.com/ Time Stamps: Intro - Education - What I Wish I’d Known Before Going into Chiropractic - Helping Customers Feel Valued – Sending Thank-you grams – 10:20Advice for Discovering your niche – 15:44Growing All Along the Way – 17:30Building his coaching business framework – 18:40The importance of a coach’s vision – 20:16His Favorite Stat for Improving Customer Service – 24:32The importance of consistent customer service – 26:39The best way to grow a business – 28:37Tools to keep track of his business – 30:00(Full show notes on the website (like Thomas Frank) Memorable Quotes: Be the best part of their dayBe service minded, not sales minded – 14:00There’s no such thing as failure, there is only feedback – 17:32Some people live and learn, others just live – 18:00When emotions are high, logic is low – 22:04

Guests:Dr. Scott Dee, Pipestone HoldingsDr. Gordon Spronk, Pipestone HoldingsThe Real Science Exchange is open again for a great discussion this time shifting to the swine industry. The host Scott Sorrell was joined by Dr. Eric Altom, a technical nutritionist with Balchem’s Companion and Monogastric segments. Scott and Eric are joined by Dr. Scott Dee and Dr. Gordon Spronk, both of Pipestone Holdings. Dr. Dee and Dr. Spronk both have extensive experience with African Swine Fever and they discussed their experience viewing the virus from the research lens and the practical use lens.Dr. Spronk’s experience in China with African Swine Fever also closely aligns with his experience with COVID-19 in China. 7:06Even before we were talking about African Swine Fever, we worried about PED virus and the damage it can do to a pig herd. Dr. Dee and Dr. Spronk discuss the value in having the field day-to-day knowledge to pair with the research when it comes to virus spread, identify and isolating the cause. 12:32Dr. Spronk dives into why they pushed for research related to feed and the tie to virus spread. 18:40Since it’s been identified African Swine Fever can spread through feed, Dr. Dee discusses what happens if the virus is identified in a feed mill. 27:02Not only can African Swine Fever spread through domestic pigs or feed, but it is also spread by wild boar populations. 33:39The group discussed the most likely way that African Swine Fever could get into the United States. 38:10Dr. Spronk shared his ah-ha that it’s important for us to remember that the world’s worst swine virus entered into the world’s largest swine herd. That is a game changer. 48:49Dr. Dee added that, in his experience, it’s pivotal that scientists do field observation. It can be uncomfortable, but researchers need to get out of the lab. 49:58Thanks for joining for another discussion around the table at the Real Science Exchange. To recommend a topic for future podcasts, email anh.marketing@balchem.com

Dr. Shante Cofield a.k.a The Movement Maestro holds a Doctorate in Physical Therapy from NYU and is the creator of The Movement Maestro, a social-media based company that provides both online and in-person education for movement professionals.A former Division I athlete, she is a Certified Strength and Conditioning Specialist, board-certified Orthopedic Clinical Specialist, and RockTape Lead Instructor. As a Selective Functional Movement Assessment provider, Shanté utilizes a movement-based approach that incorporates manual therapy, NeuroKinetic Therapy, corrective exercises, and techniques such as kinesiology taping and IASTM (instrument assisted soft tissue mobilization). Additionally, Shanté is a Functional Range Conditioning mobility specialist and holds a CrossFit Level I trainer certificate.Since starting The Movement Maestro, Shante has amassed an Instagram following of 55,000+ which has led to international speaking opportunities including Dubai, New Zealand, and Australia. In April of 2018, she launched what would become an equally successful podcast, Maestro on the Mic, which has been downloaded over 250,000 times to date. Shante also provides both one-on-one and group coaching for movement professionals, with a focus on brand strategy and development and the ever-growing digital marketplace.In This Episode We Discuss:Who is Shante The Movement MaestroThe Future of PT?  Paradigm Shifts in Physical Therapy …@12:33Shante’s #1 Recommendation for those considering college to study Physical Therapy … @18:18Business Mobility - Surviving and Thriving in the current climate: @25:39The biggest hindrances to achieving social media goals for new online businesses (and how to overcome them)… @34:05Should You Outsource Social Media at the beginning?… @42:01- The 4 Pillars of Social Media- Filtering messages and DM’sPhysical Therapy in the Digital Space… @47:20Intellectual Property: Thoughts on Posting Free Content on Social Media. …@49:09Is Social Media a Place Where a Company or Brand Should Engage Social Issues? …@55:28As a New Brand — How Much Should You Utilize Paid Promotions (Ads) on Social Media Outlets?… @1:01:44Podcasting: Is the Market Over Saturated?  Is the Ceiling Still High?… @1:08What is Financial Freedom?… @1:16:27More from Dr. Shante at:https://themovementmaestro.comhttps://www.instagram.com/themovementmaestro/

The Holy Spirit Comes at Pentecost 1When the day of Pentecost came, they were all together in one place. 2Suddenly a sound like the blowing of a violent wind came from heaven and filled the whole house where they were sitting. 3They saw what seemed to be tongues of fire that separated and came to rest on each of them. 4All of them were filled with the Holy Spirit and began to speak in other tongues2:4 Or languages; also in verse 11 as the Spirit enabled them. 5Now there were staying in Jerusalem God-fearing Jews from every nation under heaven. 6When they heard this sound, a crowd came together in bewilderment, because each one heard their own language being spoken. 7Utterly amazed, they asked: “Aren’t all these who are speaking Galileans? 8Then how is it that each of us hears them in our native language? 9Parthians, Medes and Elamites; residents of Mesopotamia, Judea and Cappadocia, Pontus and Asia,2:9 That is, the Roman province by that name 10Phrygia and Pamphylia, Egypt and the parts of Libya near Cyrene; visitors from Rome 11(both Jews and converts to Judaism); Cretans and Arabs—we hear them declaring the wonders of God in our own tongues!” 12Amazed and perplexed, they asked one another, “What does this mean?” 13Some, however, made fun of them and said, “They have had too much wine.” Peter Addresses the Crowd 14Then Peter stood up with the Eleven, raised his voice and addressed the crowd: “Fellow Jews and all of you who live in Jerusalem, let me explain this to you; listen carefully to what I say. 15These people are not drunk, as you suppose. It’s only nine in the morning! 16No, this is what was spoken by the prophet Joel: 17“ ‘In the last days, God says, I will pour out my Spirit on all people. Your sons and daughters will prophesy, your young men will see visions, your old men will dream dreams. 18Even on my servants, both men and women, I will pour out my Spirit in those days, and they will prophesy. 19I will show wonders in the heavens above and signs on the earth below, blood and fire and billows of smoke. 20The sun will be turned to darkness and the moon to blood before the coming of the great and glorious day of the Lord. 21And everyone who calls on the name of the Lord will be saved.’2:21 Joel 2:28-32 22“Fellow Israelites, listen to this: Jesus of Nazareth was a man accredited by God to you by miracles, wonders and signs, which God did among you through him, as you yourselves know. 23This man was handed over to you by God’s deliberate plan and foreknowledge; and you, with the help of wicked men,2:23 Or of those not having the law (that is, Gentiles) put him to death by nailing him to the cross. 24But God raised him from the dead, freeing him from the agony of death, because it was impossible for death to keep its hold on him. 25David said about him: “ ‘I saw the Lord always before me. Because he is at my right hand, I will not be shaken. 26Therefore my heart is glad and my tongue rejoices; my body also will rest in hope, 27because you will not abandon me to the realm of the dead, you will not let your holy one see decay. 28You have made known to me the paths of life; you will fill me with joy in your presence.’2:28 Psalm 16:8-11 (see Septuagint) 29“Fellow Israelites, I can tell you confidently that the patriarch David died and was buried, and his tomb is here to this day. 30But he was a prophet and knew that God had promised him on oath that he would place one of his descendants on his throne. 31Seeing what was to come, he spoke of the resurrection of the Messiah, that he was not abandoned to the realm of the dead, nor did his body see decay. 32God has raised this Jesus to life, and we are all witnesses of it. 33Exalted to the right hand of God, he has received from the Father the promised Holy Spirit and has poured out what you now see and hear. 34For David did not ascend to heaven, and yet he said, “ ‘The Lord said to my Lord: “Sit at my right hand 35until I make your enemies a footstool for your feet.” ’2:35 Psalm 110:1 36“Therefore let all Israel be assured of this: God has made this Jesus, whom you crucified, both Lord and Messiah.” 37When the people heard this, they were cut to the heart and said to Peter and the other apostles, “Brothers, what shall we do?” 38Peter replied, “Repent and be baptized, every one of you, in the name of Jesus Christ for the forgiveness of your sins. And you will receive the gift of the Holy Spirit. 39The promise is for you and your children and for all who are far off—for all whom the Lord our God will call.” 40With many other words he warned them; and he pleaded with them, “Save yourselves from this corrupt generation.” 41Those who accepted his message were baptized, and about three thousand were added to their number that day. The Fellowship of the Believers 42They devoted themselves to the apostles’ teaching and to fellowship, to the breaking of bread and to prayer. 43Everyone was filled with awe at the many wonders and signs performed by the apostles. 44All the believers were together and had everything in common. 45They sold property and possessions to give to anyone who had need. 46Every day they continued to meet together in the temple courts. They broke bread in their homes and ate together with glad and sincere hearts, 47praising God and enjoying the favor of all the people. And the Lord added to their number daily those who were being saved.  

Today, Den chats with a smart as a whip Marketing expert named Alana Joynes.Alana is a marketing consultant with a background in marketing and also finance.She is passionate about assisting small to medium businesses with increasing their digital exposure by implementing the right marketing foundations and strategy. Here's a sneak peek at what you'll hear: The curious reason why marketing only when you need to, attracts poor quality leads. - 4:00Alana reveals her "5 Pillars of Marketing" strategy for always having a steady stream of new business. - 6:40 Why Alana pretty much ignores demographics when promoting a service business, and... what she focuses on instead. - 7:10Den recalls his days of being a "marketing moron" and admits how ridiculously incomplete and lame his marketing knowledge and strategy used to be. - 8:20 A common marketing “blunder” many small business owners make that leaves them about as frustrated as an Amish electrician. - 10:00  A vital question you must know the answer to before you even attempt to market your business online. Most biz owners go off half-cocked and wonder why their marketing is always a day late and a dollar short. - 10:20The case for outsourcing your marketing campaigns. - 11:00 Why many video production business owners hate iPhones. - 11:39The brain-crushingly “stupid” mindset many video production business owners have that makes them cut corners with their marketing, and... appear like hypocrites. Full story at 11:40Den calls video production business owners out on their B.S. -12:00Why small-minded individuals hate marketing. - 13:27A cautionary tale about the utter foolishness of a business owner who hired a Marketing Agency. Hear this head-shaking story at 14:00Alana gives a “2-minute crash course” on how to approach a potential VIP client or business partner on social media without looking like a desperado or a pushy marketer. - 17:00Why your website showreel could be hurting you more than helping you. - 18:00 Eye-opening insights into what it's like working with videographers from a Marketing Agency insider. – 18:30 About Alana Joynes:When assisting clients to increase their exposure, Alana's goal is to ensure that they are acting in a way that is authentic and the emphasis is always on building (& maintaining) a sustainable brand.As well as working one on one with clients and mentoring them, Alana also runs events.Some of the most recent topics she has trained people on include- Social media strategy for small business- How to properly optimise and utilise LinkedIn- managing multiple social media accounts- social media etiquette- writing appropriate contentOutside of assisting clients, Alana enjoys spending time with her family, exercising, researching/investing in property and adventures.Connect with Alana at:https://www.linkedin.com/in/alanajoynes/http://www.xpozur.com.auSupport the show (https://www.denlennie.com/free-training)

In this episode of Beneath the Subsurface we introduce our Geoscience and Data & Analytics intern teams for our summer internship program. Erica kicks off the episode with Jason and Sri talking about how the programs have come about and changed overtime here at TGS, how they select and recruit for the program, and the scope of the projects that the internships tackle this summer. Erica then spends time with both teams of interns discussing the experience in the program, what they’ve learned, and everything they’ll be taking away and applying back to their studies and upcoming careers. TABLE OF CONTENTS00:00 - Intro00:50 - Team Leader Segment with Jason and Sri01:09 - The Geoscience Internship Program04:42 - The Data & Analytics Internship Program07:29 - Advice for Program Applicants11:54 - Data & Analytics Intern Team Introductions13:32 - The D&A Summer Projects15:18 - Lessons Learned Pt. 117:20 - The TGS Internship Experience Pt. 120:24 - Future Careers21:41 - Advice for Future Interns & Reasons to Apply Pt. 124:34 - Valuable Take Aways Pt. 126:01 - Geoscience Intern Team Introductions28:36 - The Geoscience Summer Projects31:33 - Lessons Learned Pt. 233:14 - The TGS Internship Experience Pt. 234:12 - Advice for Future Interns & Reasons to Apply Pt. 239:28 - Valuable Take Aways Pt. 2EXPLORE MORE FROM THE EPISODEARLASSALT NET TGS DATA LIBRARYEPISODE TRANSCRIPTErica Conedera:00:12Hello and welcome to Beneath the Subsurface a podcast that explores the intersection of geoscience and technology. From the Software Development Department here at TGS, I'm your host, Erica Conedera. This time around, we'll be chatting with our newest batch of intrepid students in TGS' dynamic and immersive internship program. As you will hear, they are a diverse group of future innovators from around the world. They bring with them a wide range of skills and interests and work together to collaborate on exciting real world projects. We'll start our conversation today with a quick introduction from the leaders of our internship program. I'm here with Sri Kainkarayam, the data science lead and Jason Kegel with the geoscience team who heads up the geoscience intern program. And we're going to talk a little bit about the internship programs. Jason, how has this program changed in the last five years?Jason Kegel:01:09When we first started the program, I want to say 2013, 2014, it was out of the Calgary office in Canada. The interns there were mainly from some of our Calgary schools nearby. And then it started to grow 2014, 2015 to include some of our Texas schools, UT, Baylor, University of Houston. As it's grown, we've decided to add more projects and more sort of interesting work to the projects. We've also been able to bring on some of our original interns into roles within the company. So over the last five years, I'd say the biggest thing that's grown is the, the number of interns. So in Calgary, when this first started we had one intern and then that same intern came back a second year and we brought another one on. And then we got one in Houston. And then as that grew, we had a couple in Houston and a couple in Calgary.Jason: 02:09And then the past couple of years we've had four each year. So we had four last year and four this year. So we've really been able to sort of guide new projects around that to where we can really include their schoolwork and what they're doing in their university work with what we're doing here at TGS and hopefully build a sort of cohesive project for them to work on. And that's sort of the struggle with a lot of internship projects that we've done over the past years is to incorporate what they want to do as students and as interns and as their career grows, with what we'd like to see them do and encourage them to do within TGS.Erica:02:49Does that go into the consideration of which interns you end up picking, what their specialties are or what they're looking to do with what you need?Jason:02:58No, not necessarily, a lot of the times the interns, so for example, last year we were working very closely with a couple of schools that we wanted to bring data into. So some of our production data our Longbow group into with the University of Lafayette. So we were working really closely with a few professors out of that school and a few professors with UH. So we had recommendations from the professors themselves with students that they thought might work nicely with us with - in terms of their knowledge of data already and their knowledge of well log use and seismic, so they can kind of jump in running without having to learn too much in the beginning, without too much of a learning curve. So in aspects of that, and that's, that's more that we look for. So the, the professors we're working with, along with how long it will take them to, to get up and running with things.Jason:03:51Our current group of students is sort of a more advanced set of students who are working on their PhDs or in their later years of their master's degrees. So they've already seen a lot of these areas and worked with a lot of the data. So we do look for sort of more advanced students now, whereas when we first started the program, we were, we were happy to get anybody, some people that were not sure if they were going to be geoscientists, but you know, we're in the geoscience program with their bachelor's and that was okay too. I think we still got a lot out of having them here, working with us. but as we've grown, we've been putting them on more and more advanced projects and they've really been able to help out.Erica:04:29Cool, sounds like they've added a lot of value.Jason:04:30They definitely do. And it's nice to have sort of fresh faces around in the summertime and, and it really, really fills in for everybody that goes on vacation in the summer.Erica:04:39(Laughter) Right? Awesome.Jason:04:39The office doesn't seem so empty.Erica:04:42Awesome. So for the data analytics team, the internship program is new. I think this is your first batch of interns, correct Sri?Sri Kainkaryam:04:57Yes. So the data science team started sometime around November, 2017 so this is, although this has been our second summer, this is our first batch of interns that are projects, both, trying to test out novel algorithms, novel approaches, also try and apply ideas from high performance computing to building workflows, and also try and build sort of, user interfaces or ability to, deploy these for various users. So, there are broadly three buckets in which these projects fall into. And, it's an, it's, it was an interesting time looking for an intern because data science as, as a domain is, sits at the intersection of sort of three, broadly non intersecting sets, right? So geoscience, computing as well as machine learning or deep learning and folks having adequate background in all three of them, they sort of fit the -the mold of a good intern.Sri:06:02So it was in some sense was a little hard initially to try and find an intern. So I think we have a talented group of interns working on two of the broad offerings that we have right now. One of them is Salt Net, that is trying to interpret salt bodies from seismic images, and one is called ARLAS that is curve completion and aspects of petrophysics that can be done on, on wells that are available in an entire basin. So, it's, it's been four weeks into the internship program and the interns, the interns are pretty smart. They're motivated and it's been a fun experience so far.Erica:06:43Is it a 12 week program in total?Sri:06:46It's around a 12 week program. Some of them I think are here for a little longer than that. So, one of them is, trying to build a tensorflow port of our salt network flow because tensorflow community comes with a bunch of advantages such as, like, ability to deploy, it also comes with a JavaScript library called tensorflow JS that that makes it easy to do machine learning in the browser. So we want to make use of that infrastructure and the community built infrastructure. And that's one of the reasons why, one of the interns is spending time trying to build, trying to put our workflow in onto tensorflow.Erica:07:29So if you guys had some advice to give to people looking to get into the internship program, would you have anything you'd want to let them know?Sri:07:37So from the perspective of data science internships, given that how fast the field is moving, especially for students looking for data science internships in, in the space of oil and gas, the first and foremost thing is having an ability to understand various aspects, various various sources of data or aspects of data in the upstream domain. Because, just to give you an example, somebody who's worked on deep learning of natural images throughout, the moment you try and apply similar algorithms onto seismic images, it's a completely different domain. So, what are the, what are some of the assumptions that you can make? And that's where having a strong domain background really helps.Sri:08:30And I think the second thing that is, that's becoming very important in the marketplace right now is, is with, with platforms like GitHub or, you know, various open source projects. You can actually showcase your code. So pick a problem, learn a few, learn some approaches or try out some novel approaches, and put out the code out there. Put that on your resume because that adds a lot of weight, in your, in your ability to make a case for an internship rather than somebody who hasn't, who says, oh, I have, I have a strong programming background, but there's no way for somebody who's evaluating the person to see the code. So that these days has become a really strong advantage for, for a lot of students. So a couple of the students that are working with us this summer, they actually have active GitHub profiles where they've posted code, they've contributed code, various projects and so on. And as a consequence, like we looked at their profiles and backgrounds and like, oh, this is an obvious fit to our group and this person also has a background. A couple of them were like Ph.D students in geophysics, so it's an obvious fit for our team. So it was, it was all, it was a no-brainer for us to get them to come work with us this summer,Erica:09:53Jason?Jason:09:53On the geoscience side, it's, it's quite a bit different really. A lot of the students that are in university going for, for geoscience and wanting to go into the oil and gas industry have mainly just academic experience. So we really just want somebody that can sort of get up to speed quickly with sort of what an explorationist in an oil and gas company would do is look at essentially what we're bringing them in to do is what a sort of a mini, really quick exploration studies on basins where they don't have to go full on to drill a well, but they still need to have the ideas behind it where they can use the data, they have to evaluate an area and come up to speed quickly with, with getting those presentations out. So having really good presentation skills and having just a background enough to be able to learn on their own and pick up concepts quickly really helps. We see that a lot with, since we do get a lot of our interns through their advisors at different universities, that that really helps. But it also doesn't hinder it. We've also had lots of students that have applied, that have came from different universities where we don't know the advisors and it's just a matter of them going through the interview process and showcasing that they're, they're able to get to speed quickly. So, anybody can really go, go and do this type of work if they have the, the ability to learn.Erica:11:14Awesome.Sri:11:14I think that's an interesting point that Jason brought up. The ability to learn things fast and, sort of the ability to, appreciate various data sets and trying to understand and bring them together. I think that's a huge advantage for, for students. And based on my interaction with students in our group as well as Jason's group, I think TGS this summer has a fabulous group of interns.Erica:11:43Okay. Well thank you guys for talking to us about the internship program and we're very happy to talk to your respective groups and see what they have to say. Thank you.Sri:11:52Thank very much.Jason:11:53Thank you.Erica:11:56I'm sitting here with our first group of interns from the data and analytics group. To my left, we have Michael Turek from Florida State University. His major is computer science. He has a B.S. In computer science as an Undergrad. What are your career goals? What are you working towards?Michael Turek:12:15Yes. So part of me taking an internship here at TGS was to help figure that out. And so, well, you know, my interests rely mostly in machine learning and things like this. So something pretty, along those lines.Erica:12:31Awesome. Well we hope you, we'll help you figure that out. While you're here. Going around the table, we have Lingxiao Jia from the University of Wyoming. Your major is geophysics and you're working towards your PhD studying seismic imaging, migration and inversion. What kind of career are you working towards?Lingxiao Jia:12:50I plan to work as a Geoscientist in the oil and gas industry.Erica:12:56Awesome.Lingxiao:12:56Yeah, I like to do programming, so mostly on that.Erica:13:06Cool. All right. And then to my right, we had Deepthi Sen, from Texas A&M, majoring in petroleum engineering, working towards your PhD, studying reservoir engineering. What's your career goal, Ms. Deepthi?Deepthi Sen:13:21I'd like to, get a full time employment in the oil industry, preferably working on something related to machine learning in reservoir engineering. So yeah, that's why one of the reasons why I'm here too.Erica:13:33Awesome. Yeah. Oh, we're glad all of you are here. So can you guys describe for us, the projects you're working on? I'm not sure if you guys are all working on the same project or if you're working on different projects.Deepthi:13:45We are working on different projects. So right now I'm working on something which, involves clustering well logs, into good and bad, sections.Deepthi:13:57I use machine learning and a few algorithms that I use for my graduate research too.Erica:14:04Very cool. What's a bad section?Deepthi:14:07A bad section as in, there are certain depths at which, certain well logs behave erratically so we want, do not want to use that data, so we have to cluster it out. So, in order to do that manually for, you know, thousands of wells, it's impossible. So that's where machine learning comes into play.Erica:14:27Very cool. Very useful too. Lingxiao?Lingxiao:14:32I'll be working on using machine learning to do the recognition of geoscience features. For example, there could be faults, it could be picking horizons, could be recognizing salt domes, something like that.Erica:14:48Wow. Very complex and over my head. (Laughter) I'm sure it's very important though. And you, sir?Michael:14:57Yeah, so I'm working on translating the models that TGS' data analytics team uses to predict salt patches in the earth. So they use, they use models written in a module called Pi Torch and I'm converting that to tensorflow 2.0Erica:15:17Cool. Very cool. So what have you guys learned along the way so far? I know this is kind of the beginning for you, but-Michael:15:28Yeah, so it's, it's somewhat difficult to- so much, is kind of the answer to that question. But a lot of what I've learned boils down to more of the theory side of machine learning. Coming into the internship I didn't know a whole lot about the backend of machine learning, mostly just applying it. So learning how all these models work and why they work and things like that in terms of, the actual actually applying machine learning. That's what I've learned. I've also learned though, perhaps more importantly, working with a team and collaborating and things like that, which has been-Erica:16:10So hands on, real-world experience. What do you guys say to that? Ladies, I should say (Laughter) to my right.Deepthi:16:17So as I said, the research that I do is again, on machine learning. So I get to use similar algorithms to another, I would say facet of oil and gas. So I worked in reservoir engineering back in Grad school. Here I'm working on, petrophysics, so I kind of see how the same algorithms and same concepts can be applied in two different, areas, which is quite eye opening. Yeah. And apart from that I'm learning new algorithms and learning new math, which, I would think that's very important for, for my Grad school too, so, one good thing about TGS is that, they are quite, you know, they don't mind, publishing. So as a PhD student, that's very important to me. So that's one thing I look forward to too.Erica:17:08Yeah. Awesome.Lingxiao:17:10For me, it has helped me get a deeper understanding of how much, how machine learning works and how it could be applied to the field of Geo Sciences.Erica:17:20Cool. So talking about TGS more broadly, like as a culture, how would you say it's like working here, if someone were to ask you from school, what's it like working at TGS? What's that company like? What would you say?Deephti:17:36It's a very friendly atmosphere and, it is different from Grad School, in the sense that, I think Grad School, hours are more flexible than in an industry environment. But then, the focus is different and this is more, you know, I would think this more social than Grad school and, you know, being here, this is my first internship in the US, the environment is very friendly and you know, people look out for each other it's great.Erica:18:15Cool.Lingxiao:18:15Yeah. People here are so helpful and the, I have had a great time. I really enjoy this internship by far. Yeah.Erica:18:26Awesome.Michael:18:26It's wonderful. You're working in small teams and so you get to know everyone pretty well. It's very tight knit and those people are smart and very helpful kind people. It's, it's, it's wonderful.Erica:18:37Cool. Any surprises along the way? Anything you weren't expecting?Michael:18:44So, no, I wouldn't say there's anything that surprised me. I mean apart from the environment I had a much more perhaps rigid definition of, you know, you go to work and do your job and that's kind of that, but it's much more relaxed and that was, I guess, somewhat surprising.Erica:19:01Okay. I like that. Yeah. How bad the drive was maybe?Deepthi:19:06Yeah, I stay close by.Erica:19:09That's good. That's the way to do it. (Laughter) Yeah. What are you guys looking forward to for the remainder of your internships?Michael:19:17Yeah, so I'm looking forward since I'm rewriting these, these models and an interface for them, it'll be exciting to see them, how they perform and also to actually see the data and analytics team using them and hopefully finding them useful.Erica:19:31Yeah to see value for what you're working on. Absolutely.Deepthi:19:34So I'm about to finish the first part of my project, so I would like to wrap it up, you know, produce some good results and maybe get a publication out of it. And after that, yeah, I have a plan for what is to be done next, regarding the same, using the same similar approach but in a different setting. Yeah. So I'm looking forward to that.Erica:19:59Can you tell us what the different setting is or is that classified?Deepthi:20:03I'm not sure. (Laughter)Erica:20:05Right. We'll leave that one alone.Lingxiao:20:08So doing an internship here at TGS is an amazing adventure. I learn and discover new things everyday and I feel time passes very quickly, and everything is moving at a timely manner. So it's pretty good.Erica:20:24Nice. So I think we kind of touched upon how you guys are going to apply what you've learned here, at your careers as you go forward. Is there any particular job title that you guys think you're going to go towards?Deepthi:20:44Yeah. I probably will be going for a data scientist role, or I can say because of my background in reservoir engineering, I can go both on the data and science roles or the reservoir engineering roles. But yeah, from my experience here, I would, I think I would prefer to go to the data and data science roles because, there are like lots of opportunities out there and, the experience that I've gained here, I, I think it's going to be very helpful finding a full time position later on. Yeah.Lingxiao:21:18I could consider becoming a Geoscientist in the oil and gas or becoming a structural engineer because I have a programming background.Michael:21:32Yeah. I wouldn't say I have any career title I'm, I'm seeking out, but perhaps data scientist, but I'm not sure.Erica:21:41So what advice would you give to the interns who are going to be coming behind you?Michael:21:46Yeah. So probably to just build strong relationships with the team that you're in. Learn as much as you can, as deeply as you can.Deepthi:21:58Yeah. I would suggest that before coming in, you can go through, or if they have a set plan for you. In my case they did. So I had read up and you know, known what I'm going to work on so you can, you know, straight away start working on the project you have a rather than, you know, spend a lot of time, reading up those things that can happen before you start the internship. And yes, once you're here, it's, very important to like keep in touch, you know, meet the mentors every day or you know, update them so you have a clear path that you need to, yeah.Erica:22:44Lingxiao?Lingxiao:22:44I would suggest to go talk with people and you see what everyone is working on.Erica:22:51So learn, learn what other people are doing as well.Lingxiao:22:55Yeah.Erica:22:55That, yeah, that makes good sense. So why did you guys apply for the internships here?Michael:23:05So I applied, cause I was just looking for an internship and I had heard that, well I had heard that, (Laughter)Erica:23:14Honest.Michael:23:14(Laughter) I had heard good reviews from people who I respect and and I knew that they had a new data and analytics team doing machine learning, doing things with machine learning. That piqued my interest. And so I told them I was interested.Erica:23:28So kind of diverge off of that. So what programs are you guys using? Like actual hands on programs?Michael:23:36Yeah. So, programs for me are pretty, pretty simple. I use, a coding ID, visual Studio Code, and an Internet browser.Erica:23:43Whoa, okay.Michael:23:46I do that to do my work.Erica:23:47Google and a calculator, alright.Michael:23:49Yeah, pretty much.Erica:23:52Deepthi?Deepthi:23:52Uh, what was the question again?Erica:23:56What programs do you guys use?Deepthi:23:59Again, I guess we are in the process of making a program, so what I use is just Jupyter, it's very basic.Erica:23:59It's built on Python correct?Deepthi:23:59Yes, it is Python, I use Jupyter ID, and I'm in the process of making something useful from scratch.Erica:24:22So lastly, would you guys recommend a TGS internship to your fellow students?All:24:27Yes, definitely. Yes. Yes, yes. Yeah. Awesome. Yes.Erica:24:34Okay. So open question to the table. What are you going to take back to your program that you learned from your internship here? Starting with Michael to the left?Michael:24:42Yeah, so I'm learning a lot about machine learning and so in computer science that's obviously going to be a direct parallel. I can take that back. But I really think that what I'm learning most here that I'll take back is just how to collaborate with people, how to talk with people in a team and work in that way. I think that'll -Erica:25:05Life skills.Michael:25:11Yes.Erica:25:11Lingxiao?Lingxiao:25:11So, since machine learning in such a hot topic. Now, the work that I did here could be really extended into a project in my PhD research. So, yeah I'm currently working on that.Erica:25:28Awesome. Deepthi?Deepthi:25:29So right now we're working on a clustering of time series data. So my, one of the projects that I'm working, at my Grad school is also on time series data, and I think I might be able to, you know, use the insights that I gained from, from TGS, directly to my, research. So that's something that I'm looking forward to.Erica:25:52Awesome. Okay, well thank you guys for talking with us today and I guess we'll let you get back to work now.Michael:25:59Thank you for having us.Deepthi:26:00Thank you.Lingxiao:26:01Thank you.Erica:26:01And now our last group for this episode, the geoscience interns.Erica:26:08Going around the table clockwise, we have Sean Romito. You're from the University of Houston, majoring in geology. You are working towards your PhD and you are studying magnetic basement structure of the Caribbean plate, tectonostratigraphy of South Gabon and Camamu-Almada conjugate basins. I totally know what all of that means. What career are you working towards?Sean Romito:26:35Oh, hello. Thank you for having me. Definitely exploration Geoscientist, this is kind of where I've been propelling my career, ever since I started with a bachelor's and I've just kinda been stepping towards that goal.Erica:26:51Awesome. All right. Now we have Geoff Jackson from the University of Louisiana at Lafayette Majoring in petroleum geology. Your program is a master's degree and you graduated last spring. Congratulations!Geoff Jackson:27:07Thank you!Erica:27:07You studied a prospect lead off of a salt dome in southern Louisiana, and you cannot give us any more details than that.Geoff:27:14Unfortunately yes.Erica:27:14Very mysterious. So what, what are your career goals?Geoff:27:19Uh, similar to Sean's I was going to say, I can probably speak for the group here, but we're all just trying to be geologists and getting on with an operator, going to say probably best case scenario.Erica:27:28Awesome. Next we have Hualing Zhang, from the University of Houston, majoring in geology, working towards a PhD. And you're studying structural analysis and gravity modeling in the Permian Basin in West Texas. And you are originally from Urumqi, Northwest China and you got interested in geology about traveling around. That is so cool. So is your career goal the same?Hualing:27:53Yeah, basically similar, I'm working towards a career goal in the oil industry. Yeah. Since, like, my dad is also a geologist. Yeah. He works in PetroChina. So yeah, that's also my career goal.Erica:28:08Awesome. Yeah. Awesome. All right. And lastly, Cahill Kelleghan from Colorado School of Mines, majoring in geology. You're working towards a Masters of science and geology, and you're studying sedimentology and basin analysis / modeling with your thesis being in the Delaware Basin. So career goals?Cahill:28:28I'm pretty similar. I like to be in exploration geology and I really like sedimentology. So yeah, just applied geo science.Erica:28:36Awesome. Cool. So can you describe for us the projects that you guys are working on this summer? Same project or different project?Sean:28:46TGS has kind of tasked us with, I'm putting together some potential prospects or ideas of places we can look and most of that's going to be happening, well, we think it'd be North America and North American basins. And so we've kind of gotten access to some of their pretty amazing software, access to a lot of different databases and kind of putting that all together for a big picture of something useful that they can hopefully use from our projects. So I don't know if you guys want to add anything.Geoff:29:15Yeah, I mean, for one thing with these projects that's been very helpful to leverage the software that TGS has, specifically Longbow and access to their wealth of onshore well data that they have there. So we've been kind of bringing all of that together to generate these areas where we think that we should move further into as a company.Hualing:29:40Yeah. Also the first two weeks we're like working separately. We each have a study area and it's just a information gathering and doing researches and moving forward. Right now we are working in pairs. So, me and Geoff, we are working on similar location and to do like a research in a more detailed way. Yeah.Erica:30:05So you guys mentioned the software programs you're using. So aside from Longbow, what other programs do you use?Cahill:30:14Um, a lot, a lot of work in Kingdom. But Longbow yeah. Longbow and Kingdom. I'd say probably the big two. Yeah. yeah.Sean:30:25Any, I mean, any time you talk about geology, Arc Gis is going to come up. So we've definitely been using that a lot as well.Erica:30:32Okay. And is that different than what you were familiar with, from school or is this the same training that you had?Sean:30:39Well, Longbow is completely different. You know, even looking at production data is not something that I, you know, geoscientists when we ever, we go through academia, we even get exposed to. We use Kingdom. But I think it's, it's more of on a limited basis. I've, I've really been able to work a lot with, the, the well interpretation suites here at TGS that I hadn't worked with before.Erica:31:03Cool. How do you, do you find that challenging or kind of a natural extension of what you are already working with?Sean:31:11I mean, I, yeah, challenging, interesting, different. The team here, the geoscience team here has been very helpful, with the different, features. I'd say there are bugs. Some people might say they're features with the Kingdom software. (Laughter) but I'd say challenging. Yeah, but, but in a good way, not, not as a, you know, wringing out your hands kind of way.Erica:31:33So what else have you guys learned besides Longbow?Geoff:31:37I think for me is just kind of seeing just like what a day-in and day-out sort of process is like. So like having worked in the field, I never walked, I've never worked in a corporate environment before, but just kind of seeing how teams integrate and work together, it's going to say I've never seen that portion before. And so for me it's been fun, you know, going from classroom and then getting the actual hands on application of what we learned in the classroom. That's what's been fun for me so far.Erica:32:01Anyone else agree? Agree, disagree?Sean:32:03I agree. Yeah. No, I mean another thing that I feel a lot of us, especially me and with my Phd projects, they're very wide scale. I'm not talking about basins, I'm talking about plates. And so it's been very rewarding to kind of zoom in. Even if we are still basin scale, that's a lot smaller than I'm used to. So I'm able to kind of get lost in the details more than I would in a very large scale study.Hualing:32:28I think also a good thing is we learn from each other. Like where were you working together? Yeah, we're getting familiar with the software and if any of us found something and others will get around and see what we found. And I think that's very important for us to learn.Erica:32:48Yeah, absolutely.Cahill:32:50Yeah, I think kind of going off that as well and we obviously us for come from different backgrounds in Geo Science and what we've worked in and we kinda bring those backgrounds and each of our own projects and we kind of can come together and help each other out in different areas that we might not be more experienced with, like certain, well log interpretations or mapping things, stuff like that. So, so yeah, it's, it is helpful to have a team.Geoff:33:14Good overlap.Erica:33:14What's it like working at TGS, culture wise? The people, the food?Sean:33:22(Laughter) well they treat us well hereGeoff:33:24I was gonna say no complaints there. Yeah, I mean getting started in know there's always a learning curve, but I mean I guess as much of a learning curve as there could be, you know, everyone around here has been as helpful as possibly could be, you know, to help make that climb that much less steep, if that's a good way of wording it. But that's kind of what I would think.Cahill: 33:43The food is definitely good. Healthy. I like it.Sean:33:45Can't complain about free lunches.Cahill:33:47Yeah. But, but I mean I think the culture here is really, everyone's been extremely nice and even just within the geoscience team, a lot of nice guys; Cian and Alex, they've been so helpful with any questions we have, whether it be geology related or software related, and we've had company outings already. Going on Top Golf is super fun. Everyone's very open to meeting different branches and whatnot. So that was really fun.Erica:34:12Why did you apply? Did it, for TGS' internship program in particular?Sean:34:17Well. Yeah. So, our professor, me and Hualing, we have the same, advisor at the University of Houston. Dr. Paul Mann. And he was actually the one that reached out to us because, James, the head of the Geoscience Department here, had reached out to him looking for good candidates. and he had asked us if we wanted to, to join up. We, we kind of, you know, we researched it. We, I was, I talked to James on the phone and it just seemed like something, so different from what I was doing at the moment that I felt like it was a great opportunity to jump back. And it, I have absolutely no regrets.Erica:34:54Awesome.Geoff:34:54Yeah, my story is pretty much the same thing. My thesis advisor was, was good friends with James K and so he reached out to me and saying, pretty much the same deal as him. Looked into you guys, obviously cause say Jason, I met you before. So that, and also, the interns from last year, I was going to say I was good friends with them too. So I knew what they did. And so, here I am.Erica:35:17Any surprises along the way? Anything that you weren't expecting that you've encountered during your time here?Cahill:35:25I guess one thing is, it shouldn't be surprising, but I'd always is that I'm working with really big data sets. There's always lots of errors you have to put up with. And even with the amazing technology we have, there's always, there's always a human aspect to it, that's always interesting, that we've dealt with in our data at least so far.Hualing:35:44I think for me it's the flexible working time and my, yeah, he didn't request a specific time to be here or like a specific time to leave. So that's like really helpful for my schedule that I can make adjustment along and try to see by what time range works best for me. Yeah.Geoff:36:08Yeah, that's definitely been nice. I feel, like you said having to commute from Spring. I was going to say, getting to come in maybe later or earlier as need be. It's always definitely nice to dodge that traffic.Erica:36:22What are you guys looking forward to working on for the remainder of your internship here?Geoff:36:27Well, I'm really excited to see the end product of what we're doing, especially because, we're going to be presenting it to upper management, and presenting it to our, our geoscience team as well. I think that's really going to help bringing it all together. Cause right now we know we're all working on our separate areas as well. I mean, we're still two teams in a certain area, but it's still very much our own work. And so that, that finish line I think is going to be where it all comes together and I see more bigger, I see a bigger picture than maybe I'm seeing right now.Geoff:36:57Yeah. I think one aspect that I like about is, it's not just busy work. You know, we're actually adding value to the company with an end result. Kind of like what Sean said.Erica: 37:06No making coffee?All:37:08(Laughter) Danggit. For ourselves, we make coffee for ourselves.Erica:37:14Um, what advice would you give to other students wanting to intern here?Cahill:37:20Say like, don't be afraid to get into anything that you're not experienced with. Whether it's geology or software related. Since coming here, I feel like you can learn a lot from a lot of different people and there's a lot of different backgrounds here and people are all open to helping you or talking about their passion and their little branch of geology or geoscience. And so I would say don't be afraid to ask questions and go up to random people and say, hey, what do you do here? And what are you into? Because chances are they're happy or passionate about their job and you can probably learn something from it.Geoff:37:54Yeah. Maybe to add onto those, don't feel like you have to know everything beforehand coming in. Cause I mean you're not, no one's gonna know everything. Kind of like what Cahill said, there's plenty of resources around. You don't feel afraid to ask. No. Everyone out here is more than willing to give their time to help you out for what you might have a problem with. And we've had that reiterated to us time and time again. So, I mean, it's been nice to know.Sean:38:17Hmm. And, I don't know if before we talked about how we got the internship, and I feel personal connections are the biggest, you know, it's not about going on a website and clicking apply. It's about going to the conferences and meeting people from TGS and they're extremely friendly. We've all seen that firsthand. So I'd definitely recommend, and I, I would recommend it as well that you would get an internship with TGS, but just go up and see them during conferences, talk to them, ask them about opportunities, say, Hey, what are you guys doing? Be interested. and even if you don't get something out of it, that's fine. You're still gonna make connection, connections and learn about where the industry's heading.Hualing:38:53Yeah, I definitely agree with Sean, cause I met Alex on with, the person, our geoscience group, we met during the AAPG meeting at San Antonio and I talked to him and, he talked to me about his project and what I may be expecting for my interns. I think that definitely helped. And yeah, when I first day, when I came here, I saw him as, hey, yeah, that's, yeah. I feel like familiar and yeah, I'm more easy to get along. Yeah.Erica:39:28What have you gained during your time here at TGS that you're gonna take with you as you continue your studies and your career?Sean:39:36Everything we just talked about. Yeah, no, I mean that, that's a good sum up question. So the, the connections we've made with all the people here, not just in the Geo science team, every, every other team that there has that there is at this company. All the skills that we're learning with these different programs, the different perspectives we're getting because we're looking at, again, not just geological data, we're looking at, these problems more holistically. All that and above, I think is what we're going to take with us.Cahill:40:02Yeah. I think, you pretty much nailed it on the head. It's seeing the, the geoscience in an actual industry application in its own way. It's a lot of different moving parts coming together for an end product that's ultimately valuable and generates business. And then seeing how that works, you know, if on a fundamental level that's, that's pretty interesting and being able to be a part of, it's pretty cool. So.Erica:40:27Well, awesome. Well, thank you guys for being here. Thank you for talking with us today, and we'll let you get back to work.

If our interview with Mike Rutherford helped us understand one thing very clearly, it's not to ever underestimate Louisville. That word of advice also applies to Rutherford as he proved he's still got 'it' as you'll find out in the podcast. We're not giving that part away so you'll have to listen. You'll find out about a resurging Cardinals men's basketball team under the guidance of Chris Mack. Then, the impact Scott Satterfield will have on the football program. Break out your dictionaries as Will Ojanen, Xayveon and Jim Quist talk with special guest Mike Rutherford (SB Nation, Card Chronicle, 790 KRD) on episode #153 of ACC Nation Podcast. The nice thing about today's media is that you're not limited in your selection. There's more sources for sports fans than ever. If you're a fan of Louisville you can certainly keep in touch with what's happening via Card Chronicle. And, if you don't live in the metro Louisville area you can still listen to Mike Rutherford (Ramsey and Rutherford) weekday afternoons beginning at 3:00pm ET via the streaming link at 790 KRD. Your familiarity with Rutherford should extend into social media as well. We thought you might be interested in taking a closer look at what's going on at Louisville as we hit mid February. The thought is that the Cardinals will be headed to the NCAA's this year. However, there's still plenty of question marks hovering around the program. And, football is easing back into the conversation as well. With a new coach at the helm you'll get Rutherford's take on the program. Mike Rutherford - Still Got 'It' But First This....Will with a wrap of ACC men's basketballSome thoughts on Duke's performance vs Virginia A lot of men ask - "What Do Women Want?" Besides love, affection, success and prosperity, it's very simple: Women Want Gabriel. Fine Jewelry Everyday. Shop now. Some of the '100 Things Louisville' 9:45Are the Cardinals 'overachievers'? 10:15What is the biggest challenge for this team? 11:59What are the expectations for Louisville basketball? 13:41Fill in the blank 15:07Beating a 'dead horse' moment - Pitino 17:32Is there any sense of 'gloom and doom' hanging over the school? 19:26Is Chris Mack the leading candidate for ACC Coach of the Year? 22:44What are fans saying about Louisville basketball? 23:46The 'exciting recruits' are? 25:09When did people realize Louisville was 'for real'? 26:57What's behind Jordan Nwora improving his game? 28:06 Mike Rutherford - Still Got 'It' Date Smarter, Not Harder. Join eharmony Today! The moment of truthLouisville football moves on to the next phase 31:56The immediate contributors on offense and defense 34:39The difference between what was and what is 36:32How did '100 Things Louisville' get started and where can you buy a copy? 38:18Sports, sports and more sports 40:25Social media connections 42:47 Mike Rutherford - Still Got 'It'

So just as your smartphone tells us something about how you live your life, your lifestyle, reading the genome of a Prochlorococcus cell tells us what the pressures are in its environment. It's like reading its diary, not only telling us how it got through its day or its week, but even its evolutionary history. As we studied -- I said we've sequenced hundreds of these cells, and we can now project what is the total genetic size -- gene pool -- of the Prochlorococcus federation, as we call it. It's like a superorganism. And it turns out that projections are that the collective has 80,000 genes. That's four times the size of the human genome. And it's that diversity of gene pools that makes it possible for them to dominate these large regions of the oceans and maintain their stability year in and year out.所以，就像你的智能手机告诉我们你是如何生活的，你的生活方式那样，读懂绿原球藻的基因序列就能告诉我们它们的生存环境的压力。就像读一本日期，不只是告诉我们它们是如何度过一天或一周的，甚至还可能读到它们的历史。就像我们研究的，我刚刚说过我们对几百种绿原球藻测序，我们现在可以预估出总的基因数，基因池，针对的是我们称之为的整个绿原球藻种群。这就像一个超级有机体。最终的估计是总计8万个基因。这是人类基因组的4倍。它们这样多样化的基因池使得它们在如此广大海域内占统治地位，年复一年地生存下来。13:40So when I daydream about Prochlorococcus, which I probably do more than is healthy --所以，当我整天想着绿原球藻，但我更应该考虑的是健康……13:46(Laughter)（笑声）13:48I imagine them floating out there, doing their job, maintaining the planet, feeding the animals. But also I inevitably end up thinking about what a masterpiece they are, finely tuned by millions of years of evolution. With 2,000 genes, they can do what all of our human ingenuity has not figured out how to do yet. They can take solar energy, CO2 and turn it into chemical energy in the form of organic carbon, locking that sunlight in those carbon bonds.我想象着它们从那儿浮出来，干着它们的工作，维护着地球，滋养着动物。但是最终我在想，它们是多么宏伟的篇章，在百万年的进化中完美调整自己。用2000个基因，他们就能做出人类迄今为止无法做到的。他们用太阳能，把二氧化碳转变成有机碳化合物的生物化学，把阳光锁定在碳键里。14:25If we could figure out exactly how they do this, it could inspire designs that could reduce our dependency on fossil fuels, which brings my story full circle.如果我们能够制造出和它们一摸一样的功能，就能鼓励我们设计出减少对于原油燃料的依赖，让我的故事圆满了。14:39The fossil fuels that are buried that we're burning took millions of years for the earth to bury those, including those ancestors of Prochlorococcus, and we're burning that now in the blink of an eye on geological timescales. Carbon dioxide is increasing in the atmosphere. It's a greenhouse gas. The oceans are starting to warm. So the question is, what is that going to do for my Prochlorococcus? And I'm sure you're expecting me to say that my beloved microbes are doomed, but in fact they're not. Projections are that their populations will expand as the ocean warms to 30 percent larger by the year 2100.那些被我们已经燃烧掉的和正在燃烧的石油燃料是花了千百万年地球埋藏的，包括那些绿原球藻的祖先，我们一眨眼就烧掉了，相对于地质时间坐标来说。二氧化碳在大气中浓度升高，这是一种温室气体。海洋开始变暖。 这样一来，问题就来了，我们原绿球藻将会怎样？我肯定大家希望我说我所挚爱的微生物大难临头，但事实是它们不会。据预测，如果海洋温度升高，他们的数量到2100年将增加30%15:24Does that make me happy? Well, it makes me happy for Prochlorococcus of course --这会令我高兴吗？嗯，他会令我为原绿球藻高兴……15:29(Laughter)（笑声）15:31but not for the planet. There are winners and losers in this global experiment that we've undertaken, and it's projected that among the losers will be some of those larger phytoplankton, those charismatic ones which are expected to be reduced in numbers, and they're the ones that feed the zooplankton that feed the fish that we like to harvest.但高兴不是对地球的。在我们正在进行的全球实验中有赢家也有输家，而且预计在输家中会有体形大一些的浮游植物，那些神一般的物种在数量上肯定会减少，它们可是浮游动物的食物，而浮游动物是我们喜欢的鱼的食物。15:56So Prochlorococcus has been my muse for the past 35 years, but there are legions of other microbes out there maintaining our planet for us. They're out there ready and waiting for us to find them so they can tell their stories, too.所以在过去的35年里，原绿球藻已经成为我的缪斯女神，但是还有很多其他的微生物在那儿，为我们维持着我们的星球。它们就在那儿，等待着我们发现它们，它们就可以讲述它们的故事了。16:12Thank you.谢谢16:13(Applause)（掌声）

Message: The gospel according to LukeText: Luke 8:26-39The work of Jesus in your life depends on your attitude toward yourself and Jesus. How do you see yourself? That will determine how you see Jesus.~The people of the town: A holy moment lost on unholy people. They had gotten used to demon possession and raising hogs.Luke 5:17-18Not seeing your need and forgetting your need~The man:There aren’t enough words to describe how this formerly demon possessed man felt about Jesus after what Jesus had done for him. He went to “tell” because he has something to tell.This may be the area of your spiritual life that needs to be addressed next.

Acts 2:39The promise is for you and your children and for all who are far offâ??for all whom the Lord our God will call.â?? In Context | Full Chapter | Other Translations

Because our mailboxes are flooding with requests for year-end giving, we're listening back to an episode we did last year with philanthropist, instigator, and friend to the arts, Dorie Vollum, who also kindly came aboard as our guest curator.This week, Vollum helps us explore what giving means — not just to the individual giving, but for the arts organizations on the receiving end, and how those relationships work. We look at her family’s deep history in the Portland economy and supporting institutions ranging from the Oregon Symphony to the Oregon College of Arts and Crafts. And we get personal with the people and institutions that Dorie personally has dedicated herself to, beginning with Menomena band member Justin Harris.The Tectonic Shift That Altered Oregon - 6:03How much of Oregon's arts and culture has been fueled with oscilloscope money? More than you think. The Vollum family made its money at Tektronix, a hugely successful maker of testing and measuring equipment founded by Howard Vollum and Jack Murdoch (whose name tops another big foundation). The men started Tektronix after World War II to make a better oscilloscope. By 2007, the manufacturer was valued at $2.85 billion. Vollum and Murdoch both ended up distributing much of their wealth to organizations across the Northwest, although they went about it in very different ways. Grist For The Mill: PICA's Origins - 13:39The firebrand founder of the Portland Institute for Contemporary Art, Kristy Edmunds, was a big part of what drew Vollum to join in among PICA's early supporters. But there's more to the story. We hear from Edmunds, architect Pat Harrington and former board member Peter Koehler Jr. about what drew each of them to the idea of a maverick contemporary art group that would form a link between Portland and the wider world. Seeding the Portland Japanese Garden - 20:24The Garden is near and dear to Vollum’s heart. Not only is it the first place her mother-in-law took her in Portland (the Vollums played a big role in its early years), but now she's chairing the garden's $33.5 million capital campaign with $9 million more to go. It's thanks in part to her that this popular attraction keeps growing, up from 100,000 annual visitors to almost a half million this year. With the addition of its new Cultural Village and other improvements, the Garden now stands to be one of the most important Japanese institutions in the world, and the only place outside Japan that teaches the ancient art of Japanese gardening. We ask: what does it take to pull off something this ambitious?How Will Shifts at Meyer Memorial Trust Impact Artists? 30:29Significant changes are afoot in the upper end of Oregon's foundations. In 2015, the Meyer Memorial Trust, the state's third largest foundation, sent a shock wave through the nonprofit world, announcing it was taking a temporary hiatus on new grants. It gives a lot of money to a lot of groups, including arts and cultural groups, and it's rethinking everything. We spoke with Doug Stamm, the ex-Nike executive who runs the Trust, and asked him how the changes at Meyer will impact Oregon artists. The Gift That Changed Everything - 40:36In 2011, the Oregon Community Foundation got a call no one saw coming. The Portland manufacturer Fred Fields had died and left $150 million to OCF with the simple instruction: spend the money on education and the arts in Oregon. OCF did not have much arts infrastructure and suddenly found itself the biggest arts funder in the state. What do they do with those extra millions every year? They bet it on innovation.

John 7:37-39The promise of the Holy Spirit to those who believe is a promise of streams of living water.Support the show (https://www.vccburlington.org/give)

Adventure - DeliveryScene - The Beginning of the EndActual Play starts at 11:39The battle lines are drawn, the sides picked (hopefully) and it's "Go" time.The crew has thought of everything. Or have they?